Ice Fishing Lures

WNC Square-Bill Reaper Crankbait, 4.5", 14'+ Depth, Shad

Introducing the "SB Reaper" and its little brother the "LIL SB Reaper". With it's baitfish profile and versatile use it gives a unique offering to wary walleye. Works great for casting and trolls well behind boards, dipsies, or by itself. It boasts...

WNC Square-Bill Reaper Crankbait, 4.5", 14'+ Depth, Purple Tiger

Introducing the "SB Reaper" and its little brother the "LIL SB Reaper". With it's baitfish profile and versatile use it gives a unique offering to wary walleye. Works great for casting and trolls well behind boards, dipsies, or by itself. It boasts...

WNC Square-Bill Reaper Crankbait, 4.5", 14'+ Depth, Perch

Introducing the "SB Reaper" and its little brother the "LIL SB Reaper". With it's baitfish profile and versatile use it gives a unique offering to wary walleye. Works great for casting and trolls well behind boards, dipsies, or by itself. It boasts...

WNC Square-Bill Reaper Crankbait, 4.5", 14'+ Depth, Naked

Perfect for customizing your ideal bait!   Introducing the "SB Reaper" and its little brother the "LIL SB Reaper". With it's baitfish profile and versatile use it gives a unique offering to wary walleye. Works great for casting and trolls well...

WNC Square-Bill Reaper Crankbait, 4.5", 14'+ Depth, McGannon Special

Introducing the "SB Reaper" and its little brother the "LIL SB Reaper". With it's baitfish profile and versatile use it gives a unique offering to wary walleye. Works great for casting and trolls well behind boards, dipsies, or by itself. It boasts...

WNC Square-Bill Reaper Crankbait, 4.5", 14'+ Depth, Golen Ticket

Introducing the "SB Reaper" and its little brother the "LIL SB Reaper". With it's baitfish profile and versatile use it gives a unique offering to wary walleye. Works great for casting and trolls well behind boards, dipsies, or by itself. It boasts...

WNC Square-Bill Reaper Crankbait, 4.5", 14'+ Depth, Gold Digger

Introducing the "SB Reaper" and its little brother the "LIL SB Reaper". With it's baitfish profile and versatile use it gives a unique offering to wary walleye. Works great for casting and trolls well behind boards, dipsies, or by itself. It boasts...

WNC Square-Bill Reaper Crankbait, 4.5", 14'+ Depth, Chrome

Introducing the "SB Reaper" and its little brother the "LIL SB Reaper". With it's baitfish profile and versatile use it gives a unique offering to wary walleye. Works great for casting and trolls well behind boards, dipsies, or by itself. It boasts...

WNC Square-Bill Reaper Crankbait, 4.5", 14'+ Depth, Bubbleyum

Introducing the "SB Reaper" and its little brother the "LIL SB Reaper". With it's baitfish profile and versatile use it gives a unique offering to wary walleye. Works great for casting and trolls well behind boards, dipsies, or by itself. It boasts...

WNC Square-Bill Reaper Crankbait, 4.5", 14'+ Depth, Blue Shiner

Introducing the "SB Reaper" and its little brother the "LIL SB Reaper". With it's baitfish profile and versatile use it gives a unique offering to wary walleye. Works great for casting and trolls well behind boards, dipsies, or by itself. It boasts...

WNC Square-Bill Reaper Crankbait, 4.5", 14'+ Depth, Blue Maui

Introducing the "SB Reaper" and its little brother the "LIL SB Reaper". With it's baitfish profile and versatile use it gives a unique offering to wary walleye. Works great for casting and trolls well behind boards, dipsies, or by itself. It boasts...

WNC Square-Bill Reaper Crankbait, 4.5", 14'+ Depth, Antifreeze

Introducing the "SB Reaper" and its little brother the "LIL SB Reaper". With it's baitfish profile and versatile use it gives a unique offering to wary walleye. Works great for casting and trolls well behind boards, dipsies, or by itself. It boasts...

WNC Reaper Crankbait, 4.5", 20'+ Depth, Willy Wonka

If you're chasing giants, look no further than the WNC Reaper—the lure that’s rewritten the record books twice in South Dakota! Engineered for aggressive strikes and proven to land legendary fish, the Reaper isn't just another bait—it's...

WNC Reaper Crankbait, 4.5", 20'+ Depth, Shad

If you're chasing giants, look no further than the WNC Reaper—the lure that’s rewritten the record books twice in South Dakota! Engineered for aggressive strikes and proven to land legendary fish, the Reaper isn't just another bait—it's...

WNC Reaper Crankbait, 4.5", 20'+ Depth, Real Teal

If you're chasing giants, look no further than the WNC Reaper—the lure that’s rewritten the record books twice in South Dakota! Engineered for aggressive strikes and proven to land legendary fish, the Reaper isn't just another bait—it's...

WNC Reaper Crankbait, 4.5", 20'+ Depth, Red Head Wonderbread

If you're chasing giants, look no further than the WNC Reaper—the lure that’s rewritten the record books twice in South Dakota! Engineered for aggressive strikes and proven to land legendary fish, the Reaper isn't just another bait—it's...

Williams Wabler Lite Spoon, 2-5/8", 1/4 Oz, Electric Blue

The Williams Wabler LITE series offers the classic original Wabler in half the weight. This LITE series is a perfect option for shallow water presentations where you will have the advantage of the proven action of the Wabler and the flash of the precious...

Williams Medium Wabler, 2 5/8", 1/2 Oz, Watermelon

The Williams Wabler is the lure that founded the fishing tackle division of the Williams Company more than 100 years ago. The most recognized and still today most popular model in the Williams series, the Wabler has been a mainstay of anglers. Originally...

Williams Medium Wabler, 2 5/8", 1/2 Oz, Silver Honeycomb

The Williams Wabler is the lure that founded the fishing tackle division of the Williams Company more than 100 years ago. The most recognized and still today most popular model in the Williams series, the Wabler has been a mainstay of anglers. Originally...

Williams Medium Wabler, 2 5/8", 1/2 Oz, Pink

The Williams Wabler is the lure that founded the fishing tackle division of the Williams Company more than 100 years ago. The most recognized and still today most popular model in the Williams series, the Wabler has been a mainstay of anglers. Originally...

Williams Medium Wabler, 2 5/8", 1/2 Oz, Halo Orange

The Williams Wabler is the lure that founded the fishing tackle division of the Williams Company more than 100 years ago. The most recognized and still today most popular model in the Williams series, the Wabler has been a mainstay of anglers. Originally...

Williams Medium Wabler Spoon, 2-5/8", 1/2 Oz, Candied Tiger

The Williams Wabler is the lure that founded the fishing tackle division of the Williams Company 100 years ago. The most recognized and still today most popular model in the Williams series, the Wabler has been a mainstay of anglers. Originally popular...

Williams Small Wabler Spoon, 2-1/4", 1/4oz, Tiger Clown

The Williams Wabler is the lure that founded the fishing tackle division of the Williams Company 100 years ago. The most recognized and still today most popular model in the Williams series, the Wabler has been a mainstay of anglers. Originally popular...

Williams Bully B52 Spoon, 2-5/8", 9/10oz, Burnt Orange

Redesigned from the ground up, the new BULLY is even heavier than the original. It weighs in at 9/10 Oz. Sure to please long distance casters and deep water enthusiasts, angling for; trout, salmon, walleye, bass, striped bass and pike.  Rarely do we...

Berkley Vibrato Jigging Bait, 1 3/4", 1/4 Oz, Natural White Perch

As its name implies, the Vibrato has a natural vibrating action, but unlike typical vibrating lures, it vibrates on the fall, when jigged, twitched, retrieved steadily, or trolled in any way and at any speed! The unique constant vibration is due to the...

Berkley Vibrato Jigging Bait, 1 3/4", 1/4 Oz, Blue Glow Tiger

As its name implies, the Vibrato has a natural vibrating action, but unlike typical vibrating lures, it vibrates on the fall, when jigged, twitched, retrieved steadily, or trolled in any way and at any speed! The unique constant vibration is due to the...

Berkley Vibrato Jigging Bait, 2 1/4", 1/2 Oz, Natural White Perch

As its name implies, the Vibrato has a natural vibrating action, but unlike typical vibrating lures, it vibrates on the fall, when jigged, twitched, retrieved steadily, or trolled in any way and at any speed! The unique constant vibration is due to the...

Berkley Vibrato Jigging Bait, 2 1/4", 1/2 Oz, Natural Gold Shiner

As its name implies, the Vibrato has a natural vibrating action, but unlike typical vibrating lures, it vibrates on the fall, when jigged, twitched, retrieved steadily, or trolled in any way and at any speed! The unique constant vibration is due to the...

Berkley Vibrato Jigging Bait, 2 1/4", 1/2 Oz, Firetiger Gold

As its name implies, the Vibrato has a natural vibrating action, but unlike typical vibrating lures, it vibrates on the fall, when jigged, twitched, retrieved steadily, or trolled in any way and at any speed! The unique constant vibration is due to the...

Berkley Vibrato Jigging Bait, 2", 3/8 Oz, Nat Shiner

As its name implies, the Vibrato has a natural vibrating action, but unlike typical vibrating lures, it vibrates on the fall, when jigged, twitched, retrieved steadily, or trolled in any way and at any speed! The unique constant vibration is due to the...

Berkley Vibrato Jigging Bait, 2", 3/8 Oz, Fire Tiger Gold

As its name implies, the Vibrato has a natural vibrating action, but unlike typical vibrating lures, it vibrates on the fall, when jigged, twitched, retrieved steadily, or trolled in any way and at any speed! The unique constant vibration is due to the...

Berkley Vibrato Jigging Bait, 2", 3/8 Oz, Nat White Perch

As its name implies, the Vibrato has a natural vibrating action, but unlike typical vibrating lures, it vibrates on the fall, when jigged, twitched, retrieved steadily, or trolled in any way and at any speed! The unique constant vibration is due to the...

Clam Leech Flutter Spoon, 1/4oz, Gold

The Leech Flutter Spoon from Clam Pro Tackle has the ultimate unique flutter that falls and tumbles back-and-forth. The Leech Flutter Spoon falls slowly because of it’s lightweight and environmentally-friendly zinc alloy material. The attracting...

Clam Leech Flutter Spoon, 1/8oz, Golden Shiner

The Leech Flutter Spoon from Clam Pro Tackle has the ultimate unique flutter that falls and tumbles back-and-forth. The Leech Flutter Spoon falls slowly because of it’s lightweight and environmentally-friendly zinc alloy material. The attracting...

Clam Leech Flutter Spoon, 1/8oz, Perch

The Leech Flutter Spoon from Clam Pro Tackle has the ultimate unique flutter that falls and tumbles back-and-forth. The Leech Flutter Spoon falls slowly because of it’s lightweight and environmentally-friendly zinc alloy material. The attracting...

Clam Leech Flutter Spoon, 1/8oz, Red Gold

The Leech Flutter Spoon from Clam Pro Tackle has the ultimate unique flutter that falls and tumbles back-and-forth. The Leech Flutter Spoon falls slowly because of it’s lightweight and environmentally-friendly zinc alloy material. The attracting...

Clam Leech Flutter Spoon, 1/8oz, Gold

The Leech Flutter Spoon from Clam Pro Tackle has the ultimate unique flutter that falls and tumbles back-and-forth. The Leech Flutter Spoon falls slowly because of it’s lightweight and environmentally-friendly zinc alloy material. The attracting...

Ready 2 Fish Trout Kit

Improve your chances for success on your next outdoor adventure with the Ready 2 Fish Trout Lure Kit. It includes a collection of the most popular attractants preferred by avid anglers. In addition, these fishing supplies give you a wide selection of...

Big Bite Baits 94 Piece Bass Kit

This kit packs in all the essential baits you need to catch bass of all types. Whether you're pond fishing for largemouth, river fishing for smallmouth, and anything in between, reach for the kit when you just wanna go bass fishing...

Big Bite Baits Kids Fishing Kit

The Kids Kit is the perfect way for kids to catch all types of fish, including largemouth bass, bluegill, crappie, and more. A  true multi-species kit, get this for your little fishing buddy and go fishing! It is sure to produce lots of fish, and...

Big Bite Baits 60 Piece Crappie Kit

The Kids Kit is the perfect way for kids to catch all types of fish, including largemouth bass, bluegill, crappie, and more. A  true multi-species kit, get this for your little fishing buddy and go fishing! It is sure to produce lots of fish, and...

Z-Man Finesse Shroomz 1/15 oz Jig Heads, Red, 5 Pack

Designed to be paired with the Finesse TRD, Finesse ShadZ, TRD TubeZ or Hula StickZ to create the perfect Ned Rig, the Finesse ShroomZ jighead sports a custom wire keeper welded onto the hook shank that not only makes rigging a breeze, but holds ElaZtech...

Williams Small Wabler Spoon, 2-1/4", 1/4 Oz, Gold Honeycomb, Hookless

The Williams Wabler is the lure that founded the fishing tackle division of the Williams Company more than 100 years ago. The most recognized and still today most popular model in the Williams series, the Wabler has been a mainstay of anglers. A northern...

Meegs The Original Mini, 1/8oz, Goby, 1 Pack

Designed to lure in walleye, whitefish, trout, pike, bass, perch, and virtually any aquatic challenger, these lures are your gateway to a triumphant fishing experience. Whether you’re casting in freshwater or testing the depths, trust Meegs to...

Meegs The Original Mini, 1/8oz, Black/Silver, 1 Pack

Designed to lure in walleye, whitefish, trout, pike, bass, perch, and virtually any aquatic challenger, these lures are your gateway to a triumphant fishing experience. Whether you’re casting in freshwater or testing the depths, trust Meegs to...

Meegs The Original Mini, 1/8oz, Black/Gold, 1 Pack

Designed to lure in walleye, whitefish, trout, pike, bass, perch, and virtually any aquatic challenger, these lures are your gateway to a triumphant fishing experience. Whether you’re casting in freshwater or testing the depths, trust Meegs to...

Meegs The Original Mini, 1/8oz, Ghost, 1 Pack

Designed to lure in walleye, whitefish, trout, pike, bass, perch, and virtually any aquatic challenger, these lures are your gateway to a triumphant fishing experience. Whether you’re casting in freshwater or testing the depths, trust Meegs to...

Meegs The Original Mini, 1/8oz, Firetiger, 1 Pack

Designed to lure in walleye, whitefish, trout, pike, bass, perch, and virtually any aquatic challenger, these lures are your gateway to a triumphant fishing experience. Whether you’re casting in freshwater or testing the depths, trust Meegs to...

VMC Waxy Jig, 1/32 oz, #8 Hook, Green Orange Glow

VMC Waxy Jigs are designed to imitate natural small insects that fish prey on. These jigs feature brightly painted and metallic colors and a ridge-style body to provide maximum attraction and flash. VMC Waxy Jigs utilize a wide Power Gap hook for...

Celsius Stunner Jig 1/26oz Glow Purple Tiger

Celsius Stunner Jigs are deadly when you're ice fishing for crappie, perch, bluegill, and other freshwater species. They're available in a variety of colorssome are subtle, for clear water situations, while others present an eye-popping rainbow flash to...

Celsius Stunner Jig 1/26oz Glow Red Tiger

Celsius Stunner Jigs are deadly when you're ice fishing for crappie, perch, bluegill, and other freshwater species. They're available in a variety of colorssome are subtle, for clear water situations, while others present an eye-popping rainbow flash to...

Celsius Stunner Jig 1/26oz Starlight

Celsius Stunner Jigs are deadly when you're ice fishing for crappie, perch, bluegill, and other freshwater species. They're available in a variety of colorssome are subtle, for clear water situations, while others present an eye-popping rainbow flash to...