Ice Fishing Lures

Berkley Vibrato Jigging Bait, 2-1/2", 3/4oz, Nat White Perch

As its name implies, the Vibrato has a natural vibrating action, but unlike typical vibrating lures, it vibrates on the fall, when jigged, twitched, retrieved steadily, or trolled in any way and at...

Berkley Vibrato Jigging Bait, 2-1/2", 3/4oz, Nat Gold Shiner

As its name implies, the Vibrato has a natural vibrating action, but unlike typical vibrating lures, it vibrates on the fall, when jigged, twitched, retrieved steadily, or trolled in any way and at...

Berkley Vibrato Jigging Bait, 2-1/2", 3/4oz, Fire Tiger Gold

As its name implies, the Vibrato has a natural vibrating action, but unlike typical vibrating lures, it vibrates on the fall, when jigged, twitched, retrieved steadily, or trolled in any way and at...

Berkley Vibrato Jigging Bait, 2-1/2", 3/4oz, Blue Glow Tiger

As its name implies, the Vibrato has a natural vibrating action, but unlike typical vibrating lures, it vibrates on the fall, when jigged, twitched, retrieved steadily, or trolled in any way and at...

Berkley Vibrato Jigging Bait, 2-1/4", 1/2 Oz, Blue Glow Tiger

As its name implies, the Vibrato has a natural vibrating action, but unlike typical vibrating lures, it vibrates on the fall, when jigged, twitched, retrieved steadily, or trolled in any way and at...

Berkley Vibrato Jigging Bait, 2", 3/8 Oz, Pinkescent

As its name implies, the Vibrato has a natural vibrating action, but unlike typical vibrating lures, it vibrates on the fall, when jigged, twitched, retrieved steadily, or trolled in any way and at...

Berkley Vibrato Jigging Bait, 2", 3/8 Oz, Nat Gold Shiner

As its name implies, the Vibrato has a natural vibrating action, but unlike typical vibrating lures, it vibrates on the fall, when jigged, twitched, retrieved steadily, or trolled in any way and at...

Berkley Vibrato Jigging Bait, 2", 3/8 Oz, Ghostescent

As its name implies, the Vibrato has a natural vibrating action, but unlike typical vibrating lures, it vibrates on the fall, when jigged, twitched, retrieved steadily, or trolled in any way and at...

Berkley Vibrato Jigging Bait, 2", 3/8 Oz, Blue Glow Tiger

As its name implies, the Vibrato has a natural vibrating action, but unlike typical vibrating lures, it vibrates on the fall, when jigged, twitched, retrieved steadily, or trolled in any way and at...

Berkley Vibrato Jigging Bait, 1-3/4", 1/4 Oz, Pinkescent

As its name implies, the Vibrato has a natural vibrating action, but unlike typical vibrating lures, it vibrates on the fall, when jigged, twitched, retrieved steadily, or trolled in any way and at...

Berkley Vibrato Jigging Bait, 1-3/4", 1/4 Oz, Natural Gold Shiner

As its name implies, the Vibrato has a natural vibrating action, but unlike typical vibrating lures, it vibrates on the fall, when jigged, twitched, retrieved steadily, or trolled in any way and at...

Berkley Vibrato Jigging Bait, 1-3/4", 1/4 Oz, Ghostescent

As its name implies, the Vibrato has a natural vibrating action, but unlike typical vibrating lures, it vibrates on the fall, when jigged, twitched, retrieved steadily, or trolled in any way and at...

Berkley Vibrato Jigging Bait, 1-3/4", 1/4 Oz, Fire Tiger Gold

As its name implies, the Vibrato has a natural vibrating action, but unlike typical vibrating lures, it vibrates on the fall, when jigged, twitched, retrieved steadily, or trolled in any way and at...

Berkley ThinFisher, 1.75", 1/4 Oz, Spray Tan

Berkley has made the The Original Johnson ThinFisher even better! One of the most popular Blade Baits on the market, the ThinFisher’s compact shad-shape profile has upgraded cosmetics, upgraded...

Berkley ThinFisher, 1.75", 1/4 Oz, Rave Lemonade

Berkley has made the The Original Johnson ThinFisher even better! One of the most popular Blade Baits on the market, the ThinFisher’s compact shad-shape profile has upgraded cosmetics, upgraded...

Berkley ThinFisher, 1.75", 1/4 Oz, MF Firetiger

Berkley has made the The Original Johnson ThinFisher even better! One of the most popular Blade Baits on the market, the ThinFisher’s compact shad-shape profile has upgraded cosmetics, upgraded...

Berkley ThinFisher, 1.75", 1/4 Oz, Bad Clown

Berkley has made the The Original Johnson ThinFisher even better! One of the most popular Blade Baits on the market, the ThinFisher’s compact shad-shape profile has upgraded cosmetics, upgraded...

Berkley ThinFisher, 1.5", 3/16 Oz, Spray Tan

Berkley has made the The Original Johnson ThinFisher even better! One of the most popular Blade Baits on the market, the ThinFisher’s compact shad-shape profile has upgraded cosmetics, upgraded...

Berkley ThinFisher, 1.5", 3/16 Oz, Bad Clown

Berkley has made the The Original Johnson ThinFisher even better! One of the most popular Blade Baits on the market, the ThinFisher’s compact shad-shape profile has upgraded cosmetics, upgraded...

Berkley ThinFisher, 1.5", 3/16 Oz, Rave Lemonade

Berkley has made the The Original Johnson ThinFisher even better! One of the most popular Blade Baits on the market, the ThinFisher’s compact shad-shape profile has upgraded cosmetics, upgraded...

Berkley ThinFisher, 1.5", 3/16 Oz, MF Firetiger

Berkley has made the The Original Johnson ThinFisher even better! One of the most popular Blade Baits on the market, the ThinFisher’s compact shad-shape profile has upgraded cosmetics, upgraded...

Williams Junior Wabler, 1-1/2", 1/7 Oz, Fire Wabler

The Williams Wabler is the lure that founded the fishing tackle division of the Williams Company more than 100 years ago. The most recognized and still today most popular model in the Williams...

Williams Small Wabler Spoon, 3-1/4", 3/4oz, Gold/Orange

The Williams Wabler is the lure that founded the fishing tackle division of the Williams Company 100 years ago. The most recognized and still today most popular model in the Williams series, the...

WNC Square-Bill Reaper Crankbait, 4.5", 14'+ Depth, Shad

Introducing the "SB Reaper" and its little brother the "LIL SB Reaper". With it's baitfish profile and versatile use it gives a unique offering to wary walleye. Works great for casting and trolls...

WNC Square-Bill Reaper Crankbait, 4.5", 14'+ Depth, Purple Tiger

Introducing the "SB Reaper" and its little brother the "LIL SB Reaper". With it's baitfish profile and versatile use it gives a unique offering to wary walleye. Works great for casting and trolls...

WNC Square-Bill Reaper Crankbait, 4.5", 14'+ Depth, Perch

Introducing the "SB Reaper" and its little brother the "LIL SB Reaper". With it's baitfish profile and versatile use it gives a unique offering to wary walleye. Works great for casting and trolls...

WNC Square-Bill Reaper Crankbait, 4.5", 14'+ Depth, Naked

Perfect for customizing your ideal bait!   Introducing the "SB Reaper" and its little brother the "LIL SB Reaper". With it's baitfish profile and versatile use it gives a unique offering to wary...

WNC Square-Bill Reaper Crankbait, 4.5", 14'+ Depth, McGannon Special

Introducing the "SB Reaper" and its little brother the "LIL SB Reaper". With it's baitfish profile and versatile use it gives a unique offering to wary walleye. Works great for casting and trolls...

WNC Square-Bill Reaper Crankbait, 4.5", 14'+ Depth, Golen Ticket

Introducing the "SB Reaper" and its little brother the "LIL SB Reaper". With it's baitfish profile and versatile use it gives a unique offering to wary walleye. Works great for casting and trolls...

WNC Square-Bill Reaper Crankbait, 4.5", 14'+ Depth, Gold Digger

Introducing the "SB Reaper" and its little brother the "LIL SB Reaper". With it's baitfish profile and versatile use it gives a unique offering to wary walleye. Works great for casting and trolls...

WNC Square-Bill Reaper Crankbait, 4.5", 14'+ Depth, Chrome

Introducing the "SB Reaper" and its little brother the "LIL SB Reaper". With it's baitfish profile and versatile use it gives a unique offering to wary walleye. Works great for casting and trolls...

WNC Square-Bill Reaper Crankbait, 4.5", 14'+ Depth, Bubbleyum

Introducing the "SB Reaper" and its little brother the "LIL SB Reaper". With it's baitfish profile and versatile use it gives a unique offering to wary walleye. Works great for casting and trolls...

WNC Square-Bill Reaper Crankbait, 4.5", 14'+ Depth, Blue Shiner

Introducing the "SB Reaper" and its little brother the "LIL SB Reaper". With it's baitfish profile and versatile use it gives a unique offering to wary walleye. Works great for casting and trolls...

WNC Square-Bill Reaper Crankbait, 4.5", 14'+ Depth, Blue Maui

Introducing the "SB Reaper" and its little brother the "LIL SB Reaper". With it's baitfish profile and versatile use it gives a unique offering to wary walleye. Works great for casting and trolls...

WNC Square-Bill Reaper Crankbait, 4.5", 14'+ Depth, Antifreeze

Introducing the "SB Reaper" and its little brother the "LIL SB Reaper". With it's baitfish profile and versatile use it gives a unique offering to wary walleye. Works great for casting and trolls...

WNC Reaper Crankbait, 4.5", 20'+ Depth, Willy Wonka

If you're chasing giants, look no further than the WNC Reaper—the lure that’s rewritten the record books twice in South Dakota! Engineered for aggressive strikes and proven to land legendary fish,...

WNC Reaper Crankbait, 4.5", 20'+ Depth, Shad

If you're chasing giants, look no further than the WNC Reaper—the lure that’s rewritten the record books twice in South Dakota! Engineered for aggressive strikes and proven to land legendary fish,...

WNC Reaper Crankbait, 4.5", 20'+ Depth, Real Teal

If you're chasing giants, look no further than the WNC Reaper—the lure that’s rewritten the record books twice in South Dakota! Engineered for aggressive strikes and proven to land legendary fish,...

WNC Reaper Crankbait, 4.5", 20'+ Depth, Red Head Wonderbread

If you're chasing giants, look no further than the WNC Reaper—the lure that’s rewritten the record books twice in South Dakota! Engineered for aggressive strikes and proven to land legendary fish,...

Williams Medium Wabler, 2 5/8", 1/2 Oz, Rainbow Prism

The Williams Wabler is the lure that founded the fishing tackle division of the Williams Company more than 100 years ago. The most recognized and still today most popular model in the Williams...

Williams Wabler Lite Spoon, 2-5/8", 1/4 Oz, Electric Blue

The Williams Wabler LITE series offers the classic original Wabler in half the weight. This LITE series is a perfect option for shallow water presentations where you will have the advantage of the...

Williams Medium Wabler, 2 5/8", 1/2 Oz, Watermelon

The Williams Wabler is the lure that founded the fishing tackle division of the Williams Company more than 100 years ago. The most recognized and still today most popular model in the Williams...

Williams Medium Wabler, 2 5/8", 1/2 Oz, Silver Honeycomb

The Williams Wabler is the lure that founded the fishing tackle division of the Williams Company more than 100 years ago. The most recognized and still today most popular model in the Williams...

Williams Medium Wabler, 2 5/8", 1/2 Oz, Pink

The Williams Wabler is the lure that founded the fishing tackle division of the Williams Company more than 100 years ago. The most recognized and still today most popular model in the Williams...

Williams Medium Wabler, 2 5/8", 1/2 Oz, Halo Orange

The Williams Wabler is the lure that founded the fishing tackle division of the Williams Company more than 100 years ago. The most recognized and still today most popular model in the Williams...

Williams Medium Wabler Spoon, 2-5/8", 1/2 Oz, Candied Tiger

The Williams Wabler is the lure that founded the fishing tackle division of the Williams Company 100 years ago. The most recognized and still today most popular model in the Williams series, the...

Williams Small Wabler Spoon, 2-1/4", 1/4oz, Tiger Clown

The Williams Wabler is the lure that founded the fishing tackle division of the Williams Company 100 years ago. The most recognized and still today most popular model in the Williams series, the...

Williams Bully B52 Spoon, 2-5/8", 9/10oz, Burnt Orange

Redesigned from the ground up, the new BULLY is even heavier than the original. It weighs in at 9/10 Oz. Sure to please long distance casters and deep water enthusiasts, angling for; trout, salmon,...

Berkley Vibrato Jigging Bait, 1-3/4", 1/4 Oz, Natural White Perch

As its name implies, the Vibrato has a natural vibrating action, but unlike typical vibrating lures, it vibrates on the fall, when jigged, twitched, retrieved steadily, or trolled in any way and at...

Berkley Vibrato Jigging Bait, 1 3/4", 1/4 Oz, Natural Shiner

As its name implies, the Vibrato has a natural vibrating action, but unlike typical vibrating lures, it vibrates on the fall, when jigged, twitched, retrieved steadily, or trolled in any way and at...

Berkley Vibrato Jigging Bait, 1 3/4", 1/4 Oz, Blue Glow Tiger

As its name implies, the Vibrato has a natural vibrating action, but unlike typical vibrating lures, it vibrates on the fall, when jigged, twitched, retrieved steadily, or trolled in any way and at...

Berkley Vibrato Jigging Bait, 2-1/4", 1/2 Oz, Natural White Perch

As its name implies, the Vibrato has a natural vibrating action, but unlike typical vibrating lures, it vibrates on the fall, when jigged, twitched, retrieved steadily, or trolled in any way and at...