Hard Bait

WNC Reaper Crankbait, 4.5", 20'+ Depth, Holographic

If you're chasing giants, look no further than the WNC Reaper—the lure that’s rewritten the record books twice in South Dakota! Engineered for aggressive strikes and proven to land legendary fish, the Reaper isn't just another bait—it's...

WNC Reaper Crankbait, 4.5", 20'+ Depth, McGannon Special

If you're chasing giants, look no further than the WNC Reaper—the lure that’s rewritten the record books twice in South Dakota! Engineered for aggressive strikes and proven to land legendary fish, the Reaper isn't just another bait—it's...

WNC Reaper Crankbait, 4.5", 20'+ Depth, Macho Man

If you're chasing giants, look no further than the WNC Reaper—the lure that’s rewritten the record books twice in South Dakota! Engineered for aggressive strikes and proven to land legendary fish, the Reaper isn't just another bait—it's...

WNC Reaper Crankbait, 4.5", 20'+ Depth, Laffy Taffy

If you're chasing giants, look no further than the WNC Reaper—the lure that’s rewritten the record books twice in South Dakota! Engineered for aggressive strikes and proven to land legendary fish, the Reaper isn't just another bait—it's...

WNC Reaper Crankbait, 4.5", 20'+ Depth, Jolly Rancher

If you're chasing giants, look no further than the WNC Reaper—the lure that’s rewritten the record books twice in South Dakota! Engineered for aggressive strikes and proven to land legendary fish, the Reaper isn't just another bait—it's...

WNC Reaper Crankbait, 4.5", 20'+ Depth, Hottie

If you're chasing giants, look no further than the WNC Reaper—the lure that’s rewritten the record books twice in South Dakota! Engineered for aggressive strikes and proven to land legendary fish, the Reaper isn't just another bait—it's...

WNC Reaper Crankbait, 4.5", 20'+ Depth, Hard Lemonade

If you're chasing giants, look no further than the WNC Reaper—the lure that’s rewritten the record books twice in South Dakota! Engineered for aggressive strikes and proven to land legendary fish, the Reaper isn't just another bait—it's...

WNC Reaper Crankbait, 4.5", 20'+ Depth, Hunke Hammer

If you're chasing giants, look no further than the WNC Reaper—the lure that’s rewritten the record books twice in South Dakota! Engineered for aggressive strikes and proven to land legendary fish, the Reaper isn't just another bait—it's...

WNC Reaper Crankbait, 4.5", 20'+ Depth, Golden Ticket

If you're chasing giants, look no further than the WNC Reaper—the lure that’s rewritten the record books twice in South Dakota! Engineered for aggressive strikes and proven to land legendary fish, the Reaper isn't just another bait—it's...

WNC Reaper Crankbait, 4.5", 20'+ Depth, Goldaliscious

If you're chasing giants, look no further than the WNC Reaper—the lure that’s rewritten the record books twice in South Dakota! Engineered for aggressive strikes and proven to land legendary fish, the Reaper isn't just another bait—it's...

WNC Reaper Crankbait, 4.5", 20'+ Depth, Firetiger

If you're chasing giants, look no further than the WNC Reaper—the lure that’s rewritten the record books twice in South Dakota! Engineered for aggressive strikes and proven to land legendary fish, the Reaper isn't just another bait—it's...

WNC Reaper Crankbait, 4.5", 20'+ Depth, Franekstein

If you're chasing giants, look no further than the WNC Reaper—the lure that’s rewritten the record books twice in South Dakota! Engineered for aggressive strikes and proven to land legendary fish, the Reaper isn't just another bait—it's...

WNC Reaper Crankbait, 4.5", 20'+ Depth, Electric Lady

If you're chasing giants, look no further than the WNC Reaper—the lure that’s rewritten the record books twice in South Dakota! Engineered for aggressive strikes and proven to land legendary fish, the Reaper isn't just another bait—it's...

WNC Reaper Crankbait, 4.5", 20'+ Depth, Gold Digger

If you're chasing giants, look no further than the WNC Reaper—the lure that’s rewritten the record books twice in South Dakota! Engineered for aggressive strikes and proven to land legendary fish, the Reaper isn't just another bait—it's...

WNC Reaper Crankbait, 4.5", 20'+ Depth, Chrome

If you're chasing giants, look no further than the WNC Reaper—the lure that’s rewritten the record books twice in South Dakota! Engineered for aggressive strikes and proven to land legendary fish, the Reaper isn't just another bait—it's...

WNC Reaper Crankbait, 4.5", 20'+ Depth, Blue Shiner

If you're chasing giants, look no further than the WNC Reaper—the lure that’s rewritten the record books twice in South Dakota! Engineered for aggressive strikes and proven to land legendary fish, the Reaper isn't just another bait—it's...

WNC Reaper Crankbait, 4.5", 20'+ Depth, Blue Maui

If you're chasing giants, look no further than the WNC Reaper—the lure that’s rewritten the record books twice in South Dakota! Engineered for aggressive strikes and proven to land legendary fish, the Reaper isn't just another bait—it's...

WNC Reaper Crankbait, 4.5", 20'+ Depth, Atomic Shad

If you're chasing giants, look no further than the WNC Reaper—the lure that’s rewritten the record books twice in South Dakota! Engineered for aggressive strikes and proven to land legendary fish, the Reaper isn't just another bait—it's...

WNC Reaper Crankbait, 4.5", 20'+ Depth, Aquaman

If you're chasing giants, look no further than the WNC Reaper—the lure that’s rewritten the record books twice in South Dakota! Engineered for aggressive strikes and proven to land legendary fish, the Reaper isn't just another bait—it's...

WNC Reaper Crankbait, 4.5", 20'+ Depth, Antifreeze

If you're chasing giants, look no further than the WNC Reaper—the lure that’s rewritten the record books twice in South Dakota! Engineered for aggressive strikes and proven to land legendary fish, the Reaper isn't just another bait—it's...

WNC FlashBack Minnow, #9, 3.5", 1/2oz, Macho Man

The FlashBack Minnow is the ultimate sinking jerkbait and can be fished with a steady retrieve or snapped for erratic action — either way, when you pause, the FlashBack does what no other lure does: it falls back, sparking instinct-driven strikes...

WNC FlashBack Minnow, #9, 3.5", 1/2oz, Golden Ticket

The FlashBack Minnow is the ultimate sinking jerkbait and can be fished with a steady retrieve or snapped for erratic action — either way, when you pause, the FlashBack does what no other lure does: it falls back, sparking instinct-driven strikes...

WNC FlashBack Minnow, #9, 3.5", 1/2oz, Perch

The FlashBack Minnow is the ultimate sinking jerkbait and can be fished with a steady retrieve or snapped for erratic action — either way, when you pause, the FlashBack does what no other lure does: it falls back, sparking instinct-driven strikes...

WNC FlashBack Minnow, #9, 3.5", 1/2oz, Shad

The FlashBack Minnow is the ultimate sinking jerkbait and can be fished with a steady retrieve or snapped for erratic action — either way, when you pause, the FlashBack does what no other lure does: it falls back, sparking instinct-driven strikes...

WNC FlashBack Minnow, #7, 2.75", 1/4oz, Wonderbread

The FlashBack Minnow is the ultimate sinking jerkbait and can be fished with a steady retrieve or snapped for erratic action — either way, when you pause, the FlashBack does what no other lure does: it falls back, sparking instinct-driven strikes...

WNC FlashBack Minnow, #7, 2.75", 1/4oz, Purple Tiger

The FlashBack Minnow is the ultimate sinking jerkbait and can be fished with a steady retrieve or snapped for erratic action — either way, when you pause, the FlashBack does what no other lure does: it falls back, sparking instinct-driven strikes...

WNC FlashBack Minnow, #7, 2.75", 1/4oz, Blue Chrome

The FlashBack Minnow is the ultimate sinking jerkbait and can be fished with a steady retrieve or snapped for erratic action — either way, when you pause, the FlashBack does what no other lure does: it falls back, sparking instinct-driven strikes...

WNC FlashBack Minnow, #7, 2.75", 1/4oz, Firetiger

The FlashBack Minnow is the ultimate sinking jerkbait and can be fished with a steady retrieve or snapped for erratic action — either way, when you pause, the FlashBack does what no other lure does: it falls back, sparking instinct-driven strikes...

Rapala Husky Jerk 12, 4.75", 7/16 oz, Firetiger

Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending Neutral...

Rapala Jointed Floating, 4-3/8", 4-8', Gold

With a slight exaggeration of the unique Rapala "baitfish in distress" swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or "broken-back" bait can be fished top-to-bottom. Swimming...

Bill Lewis Rat-L-Trap Lipless Crankbait, 1/2 Oz, Chrome Green Back

The Bill Lewis Rat-L-Trap is THE original lipless crankbait. First developed by Bill Lewis himself in the late 1960s, the Rat-L-Trap is a 3 inch, 1/2 ounce shad profile lure that has seen extensive use by anglers all over the world for over 50...

Bill Lewis Rat-L-Trap Lipless Saltwater Crankbait, 1/2 Oz, Pink Gold

The legendary attraction of the original Rat-L-Trap® can be found in this saltwater version with corrosion-resistant hardware designed to stand up to the rigors of inshore angling. The Saltwater Rat-L-Trap enrages saltwater gamefish with irresistible...

Bill Lewis Rat-L-Trap Lipless Crankbait, 1/2 Oz, Junebug

The Bill Lewis Rat-L-Trap is THE original lipless crankbait. First developed by Bill Lewis himself in the late 1960s, the Rat-L-Trap is a 3 inch, 1/2 ounce shad profile lure that has seen extensive use by anglers all over the world for over 50...

Bill Lewis Rat-L-Trap Lipless Crankbait, 1/2 Oz, Red Coach Dog

The Bill Lewis Rat-L-Trap is THE original lipless crankbait. First developed by Bill Lewis himself in the late 1960s, the Rat-L-Trap is a 3 inch, 1/2 ounce shad profile lure that has seen extensive use by anglers all over the world for over 50...

Rapala Deep Down Husky Jerk 12, 4.75", 8-19', Glass Minnow

Thanks to its oversized deep diving lip, the Down Deep Husky Jerk® reaches depths of 20 feet when trolled and will run up to 10 feet deep when cast and retrieved. The perfect choice when you want a lure that runs straight and true, even when running...

Rapala Deep Down Husky Jerk 10, 4", 7-16', Silver Blue

Thanks to its oversized deep diving lip, the Down Deep Husky Jerk® reaches depths of 20 feet when trolled and will run up to 10 feet deep when cast and retrieved. The perfect choice when you want a lure that runs straight and true, even when running...

Rapala Deep Down Husky Jerk 10, 4", 7-16', Glass Purple Perch

Thanks to its oversized deep diving lip, the Down Deep Husky Jerk® reaches depths of 20 feet when trolled and will run up to 10 feet deep when cast and retrieved. The perfect choice when you want a lure that runs straight and true, even when running...

Rapala Husky Jerk 10, 4", 4-8', Silver Blue

Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending Neutral...

Rapala Husky Jerk 10, 4", 4-8', Helsinki Shad

Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending Neutral...

Rapala Husky Jerk 12, 4.75", 4-8', Glass Purple Sunfire

Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending Neutral...

Rapala Jointed Deep Down Husky Jerk 12, 4.75", 8-13', Firetiger

The Jointed Deep Husky Jerk® swims with the classic Rapala "wounded-minnow" wobble and an exaggerated tail action that fish can't refuse. Whether you're working a slow, back-trolling crawl or a high-speed pass, this lure runs straight and true...

Rapala Jointed Deep Down Husky Jerk 12, 4.75", 8-13', Silver Shad

The Jointed Deep Husky Jerk® swims with the classic Rapala "wounded-minnow" wobble and an exaggerated tail action that fish can't refuse. Whether you're working a slow, back-trolling crawl or a high-speed pass, this lure runs straight and true...

Rapala Dives-To Series Crankbait, 2.25", 10', Demon

The DT (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the “strike zone” longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with...

Rapala Dives-To Series Crankbait, 2.25", 10', Caribbean Shad

The DT (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the “strike zone” longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with...

Rapala Dives-To Series Crankbait, 2.25", 10', Hot Mustard

The DT (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the “strike zone” longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with...

Rapala Dives-To Series Crankbait, 2.25", 10', Blue Shad

The DT (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the “strike zone” longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with...

Rapala Dives-To Series Crankbait, 2.25", 10', Bluegill

The DT (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the “strike zone” longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with...

Rapala RipStop 9 Jerkbait, 3.5", 3-4', Purpledescent

The RipStop® tail design creates a fast-ripping, flashing swimbait action. Hard-stopping, forward motion stops on a dime, with a subtle shimmy before coming to a rest, then ever so slightly lifts its head with a super slow-rise. Cast & wind,...

Rapala RipStop 9 Jerkbait, 3.5", 3-4', Firetiger

The RipStop® tail design creates a fast-ripping, flashing swimbait action. Hard-stopping, forward motion stops on a dime, with a subtle shimmy before coming to a rest, then ever so slightly lifts its head with a super slow-rise. Cast & wind,...

Rapala RipStop 9 Jerkbait, 3.5", 3-4', Clown

The RipStop® tail design creates a fast-ripping, flashing swimbait action. Hard-stopping, forward motion stops on a dime, with a subtle shimmy before coming to a rest, then ever so slightly lifts its head with a super slow-rise. Cast & wind,...

Rapala X-Rap Otus, 9.75", 3-3/16 Oz, Hot Pike

A formidable creature, the X-Rap® Otus, combines Rapala's fish-catching X-Rap® construction with a beautifully color matched curl tail to create a seamless hybrid bait. With its slow sink rate and wide wafting tail, X-Rap® Otus is the ideal...

Rapala Husky Jerk, 3 1/8", 4-6', Moldy Fruit

Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. SuspendingNeutral...