Hard Bait

Northland Rumble Monster, 5" 1 1/4 Oz, Parrot

If you're fishing for the biggest predators, you'll want Northland’s Rumble Monster crankbait in your arsenal. The vulnerable hand-tuned action is just the feast they're looking for. Troll this crankbait at varied speeds to vary swim depths from 10...

Northland Rumble B , 3/8 Oz, #4 Hk, 4.25", Wonderbread

Inspired by experienced Scandinavian trollers for fisherman who want to catch big fish. The unique swimming lip on this crankbait causes water to flow over the shoulders of the bait eliciting a rocking motion that sets off visual flash along with a...

Northland Rumble B , 3/8 Oz, #4 Hk, 4.25", Silver Flourescent Chartreuse

Inspired by experienced Scandinavian trollers for fisherman who want to catch big fish. The unique swimming lip on this crankbait causes water to flow over the shoulders of the bait eliciting a rocking motion that sets off visual flash along with a...

Arbogast Triple Threat 2 Hula Popper & 1 Jitterbug 3 Pack

Three classic Arbogast topwater lures with new high tech color patterns in one pack. Two Hula Poppers and one Jitterbug cover the bases for top-notch topwater.

Arbogast Jitterbug Topwater Lure, 2 1/2", 3/8 oz, Leopard Frog

Great for fishing ponds and cover, particularly at dawn or dusk. The double-loped lip, placed at an angle to assure proper action from the very start of the retrieve, creates a loud paddling sound which has fooled thousands of bass over the years.

Arbogast Jointed Jitterbug Clicker, 3 1/2", 5/8 oz, Black

Great for fishing ponds and cover, particularly at dawn or dusk. The double-loped lip, placed at an angle to assure proper action from the very start of the retrieve, creates a loud paddling sound which has fooled thousands of bass over the years.

Arbogast Jitterbug Topwater Lure, 2 1/2", 3/8 oz, Black

Great for fishing ponds and cover, particularly at dawn or dusk. The double-loped lip, placed at an angle to assure proper action from the very start of the retrieve, creates a loud paddling sound which has fooled thousands of bass over the years.

Arbogast Jitterbug Topwater Lure, 3", 5/8 oz, Perch

Great for fishing ponds and cover, particularly at dawn or dusk. The double-loped lip, placed at an angle to assure proper action from the very start of the retrieve, creates a loud paddling sound which has fooled thousands of bass over the years.

Arbogast Jitterbug Topwater Lure, 3", 5/8 oz, Black

Great for fishing ponds and cover, particularly at dawn or dusk. The double-loped lip, placed at an angle to assure proper action from the very start of the retrieve, creates a loud paddling sound which has fooled thousands of bass over the years.

Arbogast Jitterbug Topwater Lure, 3", 5/8 oz, Frog/White Belly

Great for fishing ponds and cover, particularly at dawn or dusk. The double-loped lip, placed at an angle to assure proper action from the very start of the retrieve, creates a loud paddling sound which has fooled thousands of bass over the years.

Arbogast Jitterbug Topwater Lure, 2 1/2", 3/8 oz, Firetiger, Floating

Great for fishing ponds and cover, particularly at dawn or dusk. The double-loped lip, placed at an angle to assure proper action from the very start of the retrieve, creates a loud paddling sound which has fooled thousands of bass over the years.

Arbogast Jitterbug Topwater Lure, 2 1/2", 3/8 oz, Frog/White Belly

Well respected as THE topwater lure for night fishing, the Jitterbug has proven its power to ignite explosive strikes throughout the day. Fred Arbogast’s Jitterbug was first introduced in 1937. The Jitterbug has a double-cupped lip, placed at...

Drifter Jointed Believer Musky Trolling Plug 8" Natural Walleye Jointed

Its unique action shape and design, combined with a deep and shallow eyelet, allow this bait to be fished from the surface down to depths of 18 to 20 feet. Retrieve it slowly as a surface bait over thick vegetation; work it as a jerk bait or twitch bait...

Drifter Straight Believer Musky Trolling Plug, 8" Natural Walleye Straight

Its unique action shape and design, combined with a deep and shallow eyelet, allow this bait to be fished from the surface down to depths of 18 to 20 feet. Retrieve it slowly as a surface bait over thick vegetation; work it as a jerk bait or twitch bait...

Musky Mania Jake Big Minnow Lure 8" 2.6 oz Flash White Lighting

Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it attempts...

Musky Mania Jake Big Minnow Lure 8" 2.6 oz Holoform Superman

ry Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it attempts to...

Berkley Hit Stick 2 3/4", 1/4 Oz, Fusion 19 hooks, Ghost White

After 15 years, the code has been broken! Never before has a plastic bait been able to achieve the unique high-speed rolling balsa action – but the Berkley® Hit Stick has done just that. True balsa-like action with the weight, durability, and...

Reef Runner 4 3/4" Deep Diver, 5/8oz, Cheap Sunglasses

The 800 Series Reef Runner Deep Diver is a deep diving 4″ rattling minnow bait designed to dive quickly with a wobble gamefish can’t resist. It’s “kicking” action hunts down the big ones while the body creates a perfect...

Reef Runner 4 3/4" Deep Diver, 5/8oz, Erie Sunset

The 800 Series Reef Runner Deep Diver is a deep diving 4″ rattling minnow bait designed to dive quickly with a wobble gamefish can’t resist. It’s “kicking” action hunts down the big ones while the body creates a perfect...

Acme Reef Runner 4 3/4" Deep Diver, 5/8oz, Chartreuse Wonderbread

The 800 Series Reef Runner Deep Diver is a deep diving 4″ rattling minnow bait designed to dive quickly with a wobble gamefish can’t resist. It’s “kicking” action hunts down the big ones while the body creates a perfect...

Acme Reef Runner 4 3/4" Deep Diver, 5/8oz, Hothead

The 800 Series Reef Runner Deep Diver is a deep diving 4″ rattling minnow bait designed to dive quickly with a wobble gamefish can’t resist. It’s “kicking” action hunts down the big ones while the body creates a perfect...

Reef Runner 4 3/4" Deep Diver, 5/8oz, Barbie

The 800 Series Reef Runner Deep Diver is a deep diving 4″ rattling minnow bait designed to dive quickly with a wobble gamefish can’t resist. It’s “kicking” action hunts down the big ones while the body creates a perfect...

Acme Reef Runner 4 3/4" Deep Diver, 5/8oz, Green Flash

The 800 Series Deep Diver is a deep diving 4″ rattling minnow bait designed to dive quickly with a wobble gamefish can’t resist. It’s “kicking” action hunts down the big ones while the body creates a perfect image for even...

Acme Reef Runner 4 3/4" Deep Diver, 5/8oz, Chrome Blue

The 800 Series Deep Diver is a deep diving 4″ rattling minnow bait designed to dive quickly with a wobble gamefish can’t resist. It’s “kicking” action hunts down the big ones while the body creates a perfect image for even...

Berkley Hit Stick 2 3/4", 1/4 Oz, Fusion 19 hooks, Crazy Steel

The Berkley® Hit Stick 7 breaks a 15-year code, achieving a unique, high-speed rolling balsa action in a plastic bait, offering versatility for finesse jerk bait, trolling, or casting for all predator fish! Berkley Hit Stick boasts the largest...

Berkley Hit Stick 4 1/2", 1/3oz, Fusion 19 hooks, Sun Set 84

After 15 years, the code has been broken! Never before has a plastic bait been able to achieve the unique, high-speed rolling balsa action – but the Berkley® Hit Stick has done just that. True balsa-like action with the weight, durability, and...

Berkley Hit Stick 4 1/2", 1/3oz, Fusion 19 hooks, Yellow Perch

After 15 years, the code has been broken! Never before has a plastic bait been able to achieve the unique, high-speed rolling balsa action – but the Berkley® Hit Stick has done just that. True balsa-like action with the weight, durability, and...

Berkley Hit Stick 4 1/2", 1/3oz, Fusion 19 hooks, Crazy Steel

After 15 years, the code has been broken! Never before has a plastic bait been able to achieve the unique, high-speed rolling balsa action – but the Berkley® Hit Stick has done just that. True balsa-like action with the weight, durability, and...

Berkley Bullet Pop 80, 3 1/4" 1/2 Oz, Maverick

Crafted to deliver exciting top water action, the Berkley Bullet Pop combines versatility and proven popper action. Its sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added flash...

Berkley Bullet Pop 80, 3 1/4" 1/2 Oz, Perfect Ghost

Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. Its sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added flash...

Berkley Choppo Topwater Bait, Cupped Propeller Tail, 3" size, 1/2oz, Bluegill

Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and Wind the Berkley Choppo around cover and in open water for a serious waking action. The Choppo's durable...

Live Target Yellow Perch Rattlebait, 2" 1/4 Oz, Glow/UV

The LIVETARGET Yellow Perch Rattlebait is the ultimate searching tool. Its loud, harmonic rattle can be heard chiming from well below the surface, attracting all freshwater game fish. It's strategically designed to have a realistic Yellow Perch profile...

Live Target Yellow Perch Rattlebait, 3" 1/4 Oz, Florescent/UV

The LIVETARGET Yellow Perch Rattlebait is the ultimate searching tool. Its loud, harmonic rattle can be heard chiming from well below the surface, attracting all freshwater game fish. It's strategically designed to have a realistic Yellow Perch profile...

Rapala X-Rap Jerkbait, 4", 7/16 oz, Parrot

The Rapala X-Rap 10 Shallow Diving Jerkbait is a versatile jerkbait that exhibits the classic X-Rap "Slashbait Action." This 4-inch bait has a stainless steel thru-wire construction and flash feather teaser tail. Textured body and internal holographic...

Live Target Yellow Perch Shallow Dive Jerkbait, 1'-2', 3-5/8", #4 Hooks, 9/16 oz, Natural

Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and...

Arbogast Hula Popper Topwater Popper, 2 1/4", 5/8 oz, Perch

The legendary Arbogast Hula Popper is as deadly on bass, pike and other game fish today as it was when it first hit the market more than 60 years ago. The Hula Popper's pulsating skirt makes the difference a" even during the pause it moves like something...

Arbogast Hula Popper Topwater Popper, 2", 3/8 oz, Cricket Frog

The legendary Arbogast Hula Popper is as deadly on bass, pike and other game fish today as it was when it first hit the market more than 60 years ago. The Hula Popper's pulsating skirt makes the difference a" even during the pause it moves like something...

Freedom Tackle Mischief Minnow 3.5" Floating, Chartreuse Pearl

Freedom Tackle 45103 Mischief Minnow 3.5" Floating, Chartreuse Pearl, #6 Gamakatsu Hooks, White Blade

Arbogast Hula Popper Topwater Popper, 2 1/4", 5/8 oz, Bullfrog

The legendary Arbogast Hula Popper is as deadly on bass, pike and other game fish today as it was when it first hit the market more than 60 years ago. The Hula Popper's pulsating skirt makes the difference a" even during the pause it moves like something...

Arbogast Hula Popper 2" 3/8 Oz, Wounded Perch

The Arbogast Hula Popper is a true legend in topwater lures. More bass have been caught on the Hula Popper than any other skirted topwater bait.

Berkley BHBCP75-BKCH Choppo Topwater Bait, 3" size, 1/2oz, Black Chrome

Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and Wind the Berkley Choppo around cover and in open water for a serious waking action. The Choppo's durable...

Berkley Choppo Topwater Bait, 3" 1/2 Oz, Perfect Ghost

Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and Wind the Berkley Choppo around cover and in open water for a serious waking action. The Choppo's durable...

Berkley Choppo Topwater Bait, Cupped Propeller Tail, 3 Sexy Back"

Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and Wind the Berkley Choppo around cover and in open water for a serious waking action. The Choppo's durable...

Freedom Tackle Mischief Minnow 4.5" Floating, Green Herring

Freedom 45206 Mischief Minnow, Green Herring, 4.5", 1 Per Pack

Freedom Tackle Mischief Minnow 3.5" Floating, Green Herring

Freedom Tackle 45106 Mischief Minnow 3.5" Floating, Green Herring, #6 Gamakatsu Hooks, Silver Blade

Freedom Tackle Mischief Minnow 3.5" Floating, Blue Clown

Freedom Tackle 45105 Mischief Minnow 3.5" Floating, Blue Clown, #6 Gamakatsu Hooks, Silver Blade

Freedom Tackle Mischief Minnow 4.5" Floating, Perch

Freedom Tackle 45215 Mischief Minnow 4.5" Floating, Perch, #4 Gamakatsu Hooks, Gold Blade

Freedom Tackle Mischief Minnow 4.5" Floating, Ghost Blue

Freedom 45210 Mischief Minnow, Ghost Blue, 4.5", 1 Per Pack

Rapala Husky Jerk, 5 1/2", 5/8 oz, Gold, Suspending

Rapala Husky Jerk, 5 1/2", 5/8 oz, Firetiger,

Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns.   SuspendingNeutral...

Smithwick 4.5" Suspending Rattlin' Rogue Jerkbait, Blue Herring

The Smithwick Suspending Rattlin’ Rogue is the jerkbait all other slender minnow lures look up to. It features a standard minnow shape, 3 treble hooks, and a unique glued in bill that flexes just enough to allow the Rogue to dance lightly. This...

Rapala X-Rap OTUS 9 3/4", 2 7/8 Oz,

A formidable creature, the X-Rap® Otus, combines Rapala's fish-catching X-Rap® construction with a beautifully color matched curl tail to create a seamless hybrid bait. With its slow sink rate and wide wafting tail, X-Rap® Otus is the ideal...