Lures

Mooselook Wobbler Spoon, 3-1/8", 1/4oz, Candied Ice

The Mooselook Wobbler was developed in 1938 by John A. Greene on Lake Mooselookmeguntic in Maine, from where it takes its name. A Northeastern favorite in the lakes region of New England and Canada. A classic and proven trout and salmon spoon for over 70...

Mooselook Wobbler Spoon, 3-1/8", 1/4oz, Silver Blue NuWrinkle

The Mooselook Wobbler was developed in 1938 by John A. Greene on Lake Mooselookmeguntic in Maine, from where it takes its name. A Northeastern favorite in the lakes region of New England and Canada. A classic and proven trout and salmon spoon for over 70...

Mooselook Wobbler Spoon, 3-1/8", 1/4oz, Silver Blue

The Mooselook Wobbler was developed in 1938 by John A. Greene on Lake Mooselookmeguntic in Maine, from where it takes its name. A Northeastern favorite in the lakes region of New England and Canada. A classic and proven trout and salmon spoon for over 70...

Mooselook Wobbler Spoon, 3-1/8", 1/4oz, Fluorescent Orange

The Mooselook Wobbler was developed in 1938 by John A. Greene on Lake Mooselookmeguntic in Maine, from where it takes its name. A Northeastern favorite in the lakes region of New England and Canada. A classic and proven trout and salmon spoon for over 70...

Mooselook Wobbler Spoon, 3-1/8", 1/4oz, Chrome

The Mooselook Wobbler was developed in 1938 by John A. Greene on Lake Mooselookmeguntic in Maine, from where it takes its name. A Northeastern favorite in the lakes region of New England and Canada. A classic and proven trout and salmon spoon for over 70...

Mooselook Wobbler Spoon 140, 3-1/8", 1/4oz, Gold

The Mooselook Wobbler was developed in 1938 by John A. Greene on Lake Mooselookmeguntic in Maine, from where it takes its name. A Northeastern favorite in the lakes region of New England and Canada. A classic and proven trout and salmon spoon for over 70...

Rapala Jointed Floating, 4-3/8", 4-8', Gold

With a slight exaggeration of the unique Rapala "baitfish in distress" swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or "broken-back" bait can be fished top-to-bottom. Swimming...

Bill Lewis Rat-L-Trap Lipless Crankbait, 1/2 Oz, Chrome Green Back

The Bill Lewis Rat-L-Trap is THE original lipless crankbait. First developed by Bill Lewis himself in the late 1960s, the Rat-L-Trap is a 3 inch, 1/2 ounce shad profile lure that has seen extensive use by anglers all over the world for over 50...

Bill Lewis Rat-L-Trap Lipless Saltwater Crankbait, 1/2 Oz, Pink Gold

The legendary attraction of the original Rat-L-Trap® can be found in this saltwater version with corrosion-resistant hardware designed to stand up to the rigors of inshore angling. The Saltwater Rat-L-Trap enrages saltwater gamefish with irresistible...

Bill Lewis Rat-L-Trap Lipless Crankbait, 1/2 Oz, Junebug

The Bill Lewis Rat-L-Trap is THE original lipless crankbait. First developed by Bill Lewis himself in the late 1960s, the Rat-L-Trap is a 3 inch, 1/2 ounce shad profile lure that has seen extensive use by anglers all over the world for over 50...

Bill Lewis Rat-L-Trap Lipless Crankbait, 1/2 Oz, Red Coach Dog

The Bill Lewis Rat-L-Trap is THE original lipless crankbait. First developed by Bill Lewis himself in the late 1960s, the Rat-L-Trap is a 3 inch, 1/2 ounce shad profile lure that has seen extensive use by anglers all over the world for over 50...

Blue Fox Strobe Spoon Kit, #3 Blade, 5/8 oz, 4 Pack

Tried and true spoons with proven patterns. Blue Fox is proud of its heritage. And that heritage lies in spoons. These time-honored fish catchers have long been the favorite throughout the world for consistent success when fishing all species...

Luhr Jensen Anchovy Roll, 5", Glow Dalmatian Mutation

The Anchovy Roll offers the ultimate rolling bait action for Great Lakes and Pacific Northwest anglers who love trolling. Designed to mimic feeding anchovy, the new Anchovy Roll features a flared silver cheek, 3D holographic eyes, and a UV bright...

Luhr Jensen Anchovy Roll, 5", Chrome Frog

The Anchovy Roll offers the ultimate rolling bait action for Great Lakes and Pacific Northwest anglers who love trolling. Designed to mimic feeding anchovy, the new Anchovy Roll features a flared silver cheek, 3D holographic eyes, and a UV bright...

Luhr Jensen Anchovy Roll, 3.5", Glow Dalmatian Mutation

The Anchovy Roll offers the ultimate rolling bait action for Great Lakes and Pacific Northwest anglers who love trolling. Designed to mimic feeding anchovy, the new Anchovy Roll features a flared silver cheek, 3D holographic eyes, and a UV bright...

Luhr Jensen Anchovy Roll, 3.5", Chrome Frog

The Anchovy Roll offers the ultimate rolling bait action for Great Lakes and Pacific Northwest anglers who love trolling. Designed to mimic feeding anchovy, the new Anchovy Roll features a flared silver cheek, 3D holographic eyes, and a UV bright...

Luhr Jensen Ford Fender Lake Troll, 22", 50/50 Brass/Nickel Slant

Originally fashioned in the 1930's from the headlight reflector of a Model A Ford, few fishing products in the world have as glorious a history as the Ford Fender Lake Troll. Trolled at slow speeds, the Ford Fender produces maximum flash and vibration...

Luhr Jensen Bolo Flex-i-Troll, 26", Nickel/Red Center

The Bolo Troll's four-blade design is built around the unique Luhr-Jensen Bolo blade. Almost like two blades overlapped, the Bolo design spins in wide circles, offering brilliant flash and vibration, even at slower trolling speeds. Multiple sizes allow...

Luhr Jensen Dipsy Diver 001, 4-1/8", 50', Purple Fire UV Chrome Bottom

The special round shape and resulting multi-directional feature sets the Dipsy Diver® apart from all other divers and planers. A shift left or right, as indicated on the base plate, will cause the diver to track to port or starboard, allowing for...

Luhr Jensen Dipsy Diver 001, 4-1/8", 50', Everglo Batman Fire Tiger/Sparkle

The special round shape and resulting multi-directional feature sets the Dipsy Diver® apart from all other divers and planers. A shift left or right, as indicated on the base plate, will cause the diver to track to port or starboard, allowing for...

Luhr Jensen Dave Davis Lake Troll, 34", Hammered 50/50 Brass/Nickel

Even in its smallest sizes the Dave Davis® Lake Troll produces magnum caliber flash and attraction. In the largest sizes, it's a beacon fish can see from incredible distances. Combining both willow leaf and bear valley blades, blade speed and angle...

Luhr Jensen Cowbell Lake Troll, 38", Blue Reflex

The Cowbell is our most popular lake troll and perhaps the most productive troll in the world. Its unique blade design produces an awesome fish-calling vibration while Luhr-Jensen premium plating and polishing of the blades offer maximum flash. You'll...

Luhr Jensen Cowbell Lake Troll, 38", Hammered 50/50 Brass/Nickel Slant

The Cowbell is our most popular lake troll and perhaps the most productive troll in the world. Its unique blade design produces an awesome fish-calling vibration while Luhr-Jensen premium plating and polishing of the blades offer maximum flash. You'll...

VMC Grip-R Heavy Jighead, 5/8 Oz, #5/0 Hook, 4 Pack

Hook: Premium Black Nickel coating VMC® Chemically Sharpened Needle Sharp™ hook Hi-Carbon Steel for maximum Strength and Durability. 2X Strong Forged   Jig: Custom design keepers for great holding power on T.P.E material and all other...

VMC Grip-R Heavy Jighead, 1/2 Oz, #5/0 Hook, 4 Pack

Hook: Premium Black Nickel coating VMC® Chemically Sharpened Needle Sharp™ hook Hi-Carbon Steel for maximum Strength and Durability. 2X Strong Forged   Jig: Custom design keepers for great holding power on T.P.E material and all other...

Luhr Jensen Dipsy Diver "O" Rings, #3, Assorted 4 Pack

Dipsy Diver® Rings provide more surface area to standard and magnum sized Dipsies, offering increased dive depth and greater flexibility within the trolling spread. Multiple colors allow for the addition of accents to increase attraction...

VMC Ned Rig Jig, 1/8 Oz, #1/0 Hook, Green Pumpkin, 4 Pack

Optimal distance from keeper to jig head allows the plastic to remain in place on the hook shank by collapsing tightly in that area creating superior holding power. HOOK - Hybrid Wider Gap Maximizes Hook Sets and Hybrid Bend for Extra...

VMC Ned Rig Jig, 1/4 Oz, #1/0 Hook, Chartreuse, 4 Pack

Optimal distance from keeper to jig head allows the plastic to remain in place on the hook shank by collapsing tightly in that area creating superior holding power. HOOK - Hybrid Wider Gap Maximizes Hook Sets and Hybrid Bend for Extra...

VMC Ned Rig Jig, 1/4 Oz, #1/0 Hook, Black, 4 Pack

Optimal distance from keeper to jig head allows the plastic to remain in place on the hook shank by collapsing tightly in that area creating superior holding power. HOOK - Hybrid Wider Gap Maximizes Hook Sets and Hybrid Bend for Extra...

VMC Ned Rig Jig, 3/16 Oz, #1/0 Hook, Chartreuse, 4 Pack

Optimal distance from keeper to jig head allows the plastic to remain in place on the hook shank by collapsing tightly in that area creating superior holding power. HOOK - Hybrid Wider Gap Maximizes Hook Sets and Hybrid Bend for Extra...

VMC Ned Rig Jig, 3/16 Oz, #1/0 Hook, Black, 4 Pack

Optimal distance from keeper to jig head allows the plastic to remain in place on the hook shank by collapsing tightly in that area creating superior holding power. HOOK - Hybrid Wider Gap Maximizes Hook Sets and Hybrid Bend for Extra...

VMC Ned Rig Jig, 1/8 Oz, #1/0 Hook, Chartreuse, 4 Pack

Optimal distance from keeper to jig head allows the plastic to remain in place on the hook shank by collapsing tightly in that area creating superior holding power. HOOK - Hybrid Wider Gap Maximizes Hook Sets and Hybrid Bend for Extra...

VMC Ned Rig Jig, 1/8 Oz, #1/0 Hook, Black, 4 Pack

Optimal distance from keeper to jig head allows the plastic to remain in place on the hook shank by collapsing tightly in that area creating superior holding power. HOOK - Hybrid Wider Gap Maximizes Hook Sets and Hybrid Bend for Extra...

VMC Ned Rig Jig, 1/16 Oz, #1/0 Hook, Green Pumpkin, 4 Pack

Optimal distance from keeper to jig head allows the plastic to remain in place on the hook shank by collapsing tightly in that area creating superior holding power. HOOK - Hybrid Wider Gap Maximizes Hook Sets and Hybrid Bend for Extra...

VMC Ned Rig Jig, 1/16 Oz, #1/0 Hook, Chartreuse, 4 Pack

Optimal distance from keeper to jig head allows the plastic to remain in place on the hook shank by collapsing tightly in that area creating superior holding power. HOOK - Hybrid Wider Gap Maximizes Hook Sets and Hybrid Bend for Extra...

VMC Ned Rig Jig, 1/16 Oz, #1/0 Hook, Black, 4 Pack

Optimal distance from keeper to jig head allows the plastic to remain in place on the hook shank by collapsing tightly in that area creating superior holding power. HOOK - Hybrid Wider Gap Maximizes Hook Sets and Hybrid Bend for Extra...

VMC Hybrid Swimbait Jig, 1/4 Oz, #2/0 Hook, Natural, 4 Pack

Hybrid wider gap maximizes hook sets and hybrid bend for extra strength. Wide diameter spring keeper to securely lock soft plastics in place - ideal for swimbaits. 1X Strong Hi Carbon Steel Forged Shank 60° Jig Eye 3D Holographic Eyes

VMC Hybrid Swimbait Jig, 1/4 Oz, #2/0 Hook, Gizzard Shad, 4 Pack

Hybrid wider gap maximizes hook sets and hybrid bend for extra strength. Wide diameter spring keeper to securely lock soft plastics in place - ideal for swimbaits. 1X Strong Hi Carbon Steel Forged Shank 60° Jig Eye 3D Holographic Eyes

VMC Hybrid Swimbait Jig, 3/8 Oz, #3/0 Hook, Natural, 3 Pack

Hybrid wider gap maximizes hook sets and hybrid bend for extra strength. Wide diameter spring keeper to securely lock soft plastics in place - ideal for swimbaits. 1X Strong Hi Carbon Steel Forged Shank 60° Jig Eye 3D Holographic Eyes

VMC Hybrid Swimbait Jig, 3/8 Oz, #3/0 Hook, Gizzard Shad, 3 Pack

Hybrid wider gap maximizes hook sets and hybrid bend for extra strength. Wide diameter spring keeper to securely lock soft plastics in place - ideal for swimbaits. 1X Strong Hi Carbon Steel Forged Shank 60° Jig Eye 3D Holographic Eyes

VMC Swingin' Ned Rig Jig, 1/8 Oz, #1 Hook, Green Pumpkin, 3 Pack

This design allows you to go heavy for longer casts, better bottom contact and deeper finesse presentations without sacrificing your bait's ability to stand straight up. Adjustable fluorocarbon keeper for rigging plastics straight or weedless...

Rapala Deep Down Husky Jerk 12, 4.75", 8-19', Glass Minnow

Thanks to its oversized deep diving lip, the Down Deep Husky Jerk® reaches depths of 20 feet when trolled and will run up to 10 feet deep when cast and retrieved. The perfect choice when you want a lure that runs straight and true, even when running...

Rapala Deep Down Husky Jerk 12, 4.75", 8-19', Gold

Thanks to its oversized deep diving lip, the Down Deep Husky Jerk® reaches depths of 20 feet when trolled and will run up to 10 feet deep when cast and retrieved. The perfect choice when you want a lure that runs straight and true, even when running...

Rapala Deep Down Husky Jerk 10, 4", 7-16', Silver Blue

Thanks to its oversized deep diving lip, the Down Deep Husky Jerk® reaches depths of 20 feet when trolled and will run up to 10 feet deep when cast and retrieved. The perfect choice when you want a lure that runs straight and true, even when running...

Rapala Deep Down Husky Jerk 10, 4", 7-16', Glass Purple Perch

Thanks to its oversized deep diving lip, the Down Deep Husky Jerk® reaches depths of 20 feet when trolled and will run up to 10 feet deep when cast and retrieved. The perfect choice when you want a lure that runs straight and true, even when running...

Rapala Husky Jerk 10, 4", 4-8', Silver Blue

Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending Neutral...

Rapala Husky Jerk 10, 4", 4-8', Helsinki Shad

Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending Neutral...

Rapala Husky Jerk 12, 4.75", 4-8', Glass Purple Sunfire

Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending Neutral...

Rapala Jointed Deep Down Husky Jerk 12, 4.75", 8-13', Firetiger

The Jointed Deep Husky Jerk® swims with the classic Rapala "wounded-minnow" wobble and an exaggerated tail action that fish can't refuse. Whether you're working a slow, back-trolling crawl or a high-speed pass, this lure runs straight and true...

Rapala Jointed Deep Down Husky Jerk 12, 4.75", 8-13', Silver Shad

The Jointed Deep Husky Jerk® swims with the classic Rapala "wounded-minnow" wobble and an exaggerated tail action that fish can't refuse. Whether you're working a slow, back-trolling crawl or a high-speed pass, this lure runs straight and true...

Rapala Dives-To Series Crankbait, 2.25", 10', Demon

The DT (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the “strike zone” longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with...

Rapala Dives-To Series Crankbait, 2.25", 10', Caribbean Shad

The DT (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the “strike zone” longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with...