Lures

Berkley Swamp Lord Jr. Hollow Body Frog, 2.25", Green Pumpkin

The Swamp Lord is built to dominate hookup ratio, with perfectly angled Fusion19™ hooks and a supple, collapsible body to drive home hooksets. A sealed hook shank and watertight body chamber keeps...

Savage Gear 3D Whitefish RTF, 9", 4oz, Walleye

An incredibly lifelike lure — created from a 3D scan of a real whitefish! The 3D RTF Whitefish features a unique internal harness that can bend and fold, increasing hook-up rates and creating a...

Savage Gear 3D Whitefish RTF, 9", 4oz, Sucker Glitter

An incredibly lifelike lure — created from a 3D scan of a real whitefish! The 3D RTF Whitefish features a unique internal harness that can bend and fold, increasing hook-up rates and creating a...

Savage Gear 3D Whitefish RTF, 9", 4oz, Lemon Head

An incredibly lifelike lure — created from a 3D scan of a real whitefish! The 3D RTF Whitefish features a unique internal harness that can bend and fold, increasing hook-up rates and creating a...

Savage Gear 3D Whitefish RTF, 9", 4oz, Green Pearl

An incredibly lifelike lure — created from a 3D scan of a real whitefish! The 3D RTF Whitefish features a unique internal harness that can bend and fold, increasing hook-up rates and creating a...

Savage Gear 3D Whitefish RTF, 9", 4oz, Cisco

An incredibly lifelike lure — created from a 3D scan of a real whitefish! The 3D RTF Whitefish features a unique internal harness that can bend and fold, increasing hook-up rates and creating a...

Savage Gear 3D Whitefish Weedless Paddle Tail, 6", 1oz, Purple Gizzard

A superb lifelike lure, based on a precise 3D scan of a real whitefish — perfectly imitating a wide range of natural baitfish such as cisco and lake herring. Crafted from soft, scented PVC, these...

Savage Gear 3D Whitefish Weedless Paddle Tail, 6", 1oz, Hitch

A superb lifelike lure, based on a precise 3D scan of a real whitefish — perfectly imitating a wide range of natural baitfish such as cisco and lake herring. Crafted from soft, scented PVC, these...

Savage Gear 3D Whitefish Weedless Paddle Tail, 6", 1oz, Golden Shiner

A superb lifelike lure, based on a precise 3D scan of a real whitefish — perfectly imitating a wide range of natural baitfish such as cisco and lake herring. Crafted from soft, scented PVC, these...

Savage Gear 3D Whitefish Weedless Paddle Tail, 6", 1 oz, Gizzard

A superb lifelike lure, based on a precise 3D scan of a real whitefish — perfectly imitating a wide range of natural baitfish such as cisco and lake herring. Crafted from soft, scented PVC, these...

Savage Gear 3D Whitefish Weedless Paddle Tail, 6", 1 oz, Chartreuse Shad

A superb lifelike lure, based on a precise 3D scan of a real whitefish — perfectly imitating a wide range of natural baitfish such as cisco and lake herring. Crafted from soft, scented PVC, these...

Savage Gear 3D Whitefish Weedless Paddle Tail, 6", 1 oz, Bone

A superb lifelike lure, based on a precise 3D scan of a real whitefish — perfectly imitating a wide range of natural baitfish such as cisco and lake herring. Crafted from soft, scented PVC, these...

Savage Gear 3D Whitefish Weedless Paddle Tail, 5", 3/4oz, Purple Gizzard

A superb lifelike lure, based on a precise 3D scan of a real whitefish — perfectly imitating a wide range of natural baitfish such as cisco and lake herring. Crafted from soft, scented PVC, these...

Savage Gear 3D Whitefish Weedless Paddle Tail, 5", 3/4oz, Hitch

A superb lifelike lure, based on a precise 3D scan of a real whitefish — perfectly imitating a wide range of natural baitfish such as cisco and lake herring. Crafted from soft, scented PVC, these...

Savage Gear 3D Whitefish Weedless Paddle Tail, 5", 3/4oz, Golden Shiner

A superb lifelike lure, based on a precise 3D scan of a real whitefish — perfectly imitating a wide range of natural baitfish such as cisco and lake herring. Crafted from soft, scented PVC, these...

Savage Gear 3D Whitefish Weedless Paddle Tail, 5", 3/4oz, Gizzard

A superb lifelike lure, based on a precise 3D scan of a real whitefish — perfectly imitating a wide range of natural baitfish such as cisco and lake herring. Crafted from soft, scented PVC, these...

Savage Gear 3D Whitefish Weedless Paddle Tail, 5", 3/4oz, Chartreuse Shad

A superb lifelike lure, based on a precise 3D scan of a real whitefish — perfectly imitating a wide range of natural baitfish such as cisco and lake herring. Crafted from soft, scented PVC, these...

Savage Gear 3D Whitefish Weedless Paddle Tail, 5", 3/4oz, Bone

A superb lifelike lure, based on a precise 3D scan of a real whitefish — perfectly imitating a wide range of natural baitfish such as cisco and lake herring. Crafted from soft, scented PVC, these...

Berkley Swamp Lord Jr. Hollow Body Frog, 2.25", Voodoo Black

The Swamp Lord is built to dominate hookup ratio, with perfectly angled Fusion19™ hooks and a supple, collapsible body to drive home hooksets. A sealed hook shank and watertight body chamber keeps...

Berkley Swamp Lord Jr. Hollow Body Frog, 2.25", Spring Frog

The Swamp Lord is built to dominate hookup ratio, with perfectly angled Fusion19™ hooks and a supple, collapsible body to drive home hooksets. A sealed hook shank and watertight body chamber keeps...

Berkley Swamp Lord Jr. Hollow Body Frog, 2.25", Potomac

The Swamp Lord is built to dominate hookup ratio, with perfectly angled Fusion19™ hooks and a supple, collapsible body to drive home hooksets. A sealed hook shank and watertight body chamber keeps...

Berkley Swamp Lord Jr. Hollow Body Frog, 2.25", MF Bluegill

The Swamp Lord is built to dominate hookup ratio, with perfectly angled Fusion19™ hooks and a supple, collapsible body to drive home hooksets. A sealed hook shank and watertight body chamber keeps...

Berkley Swamp Lord Jr. Hollow Body Frog, 2.25", Maverick

The Swamp Lord is built to dominate hookup ratio, with perfectly angled Fusion19™ hooks and a supple, collapsible body to drive home hooksets. A sealed hook shank and watertight body chamber keeps...

Berkley Swamp Lord Jr. Hollow Body Frog, 2.25", Honey Shad

The Swamp Lord is built to dominate hookup ratio, with perfectly angled Fusion19™ hooks and a supple, collapsible body to drive home hooksets. A sealed hook shank and watertight body chamber keeps...

Berkley Swamp Lord Jr. Hollow Body Frog, 2.25", Copperhead

The Swamp Lord is built to dominate hookup ratio, with perfectly angled Fusion19™ hooks and a supple, collapsible body to drive home hooksets. A sealed hook shank and watertight body chamber keeps...

Berkley Swamp Lord Jr. Hollow Body Frog, 2.25", Chartreuse Perch

The Swamp Lord is built to dominate hookup ratio, with perfectly angled Fusion19™ hooks and a supple, collapsible body to drive home hooksets. A sealed hook shank and watertight body chamber keeps...

Berkley Swamp Lord Jr. Hollow Body Frog, 2.25", Burnt Bone

The Swamp Lord is built to dominate hookup ratio, with perfectly angled Fusion19™ hooks and a supple, collapsible body to drive home hooksets. A sealed hook shank and watertight body chamber keeps...

Berkley Swamp Lord Jr. Hollow Body Frog, 2.25", Bully

The Swamp Lord is built to dominate hookup ratio, with perfectly angled Fusion19™ hooks and a supple, collapsible body to drive home hooksets. A sealed hook shank and watertight body chamber keeps...

Berkley Swamp Lord Jr. Hollow Body Frog, 2.25", Bone

The Swamp Lord is built to dominate hookup ratio, with perfectly angled Fusion19™ hooks and a supple, collapsible body to drive home hooksets. A sealed hook shank and watertight body chamber keeps...

Berkley PowerBait MaxScent Power Wag, 9", Mango Magic, 6pk

The Power®Wag sits at the crossroads of two dominant bass trends, big-bait impact and the precision of Neko-rigging. It delivers an oversized presence that commands attention while retaining the...

Berkley SlapGill 80, 3.1", 3/5oz, White Gill

The Berkley® SlapGill merges biological accuracy and action to reproduce a panfish’s natural distress signals. Precisely placed weights drive a side-to-side flop while walking and a natural rocking...

Berkley SlapGill 80, 3.1", 3/5oz, Phantom Gill

The Berkley® SlapGill merges biological accuracy and action to reproduce a panfish’s natural distress signals. Precisely placed weights drive a side-to-side flop while walking and a natural rocking...

Berkley SlapGill 80, 3.1", 3/5oz, Midnight Hammer

The Berkley® SlapGill merges biological accuracy and action to reproduce a panfish’s natural distress signals. Precisely placed weights drive a side-to-side flop while walking and a natural rocking...

Berkley SlapGill 80, 3.1", 3/5oz, Female Gill

The Berkley® SlapGill merges biological accuracy and action to reproduce a panfish’s natural distress signals. Precisely placed weights drive a side-to-side flop while walking and a natural rocking...

Berkley SlapGill 80, 3.1", 3/5oz, Chrome Shad

The Berkley® SlapGill merges biological accuracy and action to reproduce a panfish’s natural distress signals. Precisely placed weights drive a side-to-side flop while walking and a natural rocking...

Berkley SlapGill 80, 3.1", 3/5oz, Crappie

The Berkley® SlapGill merges biological accuracy and action to reproduce a panfish’s natural distress signals. Precisely placed weights drive a side-to-side flop while walking and a natural rocking...

Berkley PowerBait MaxScent Lil' General, 2.75", Watermelon Copper/Orange w/Red, 8 Pk

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic...

Berkley PowerBait MaxScent Lil' General, 2.75", Peanut Butter and Jelly, 8 Pk

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic...

Berkley PowerBait MaxScent Lil' General, 2.75", Green Pumpkin, 8 Pk

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic...

Berkley PowerBait MaxScent Lil' General, 2.75", Gobyashi, 8 Pk

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic...

Berkley PowerBait MaxScent Lil' General, 2.75", Cinnamon Purple, 8 Pk

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic...

Berkley PowerBait MaxScent Lil' General, 2.75", Canad-éh Craw, 8 Pk

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic...

Berkley PowerBait MaxScent Lil' General, 2.75", Baby Bass, 8 Pk

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic...

Berkley PowerBait MaxScent Power Wag, 9", Watermelon Red Magic, 6pk

The Power®Wag sits at the crossroads of two dominant bass trends, big-bait impact and the precision of Neko-rigging. It delivers an oversized presence that commands attention while retaining the...

Berkley PowerBait MaxScent Power Wag, 9", Smoke Blue Fleck, 6pk

The Power®Wag sits at the crossroads of two dominant bass trends, big-bait impact and the precision of Neko-rigging. It delivers an oversized presence that commands attention while retaining the...

Berkley PowerBait MaxScent Power Wag, 9", Scuppernong Blue Fleck, 6pk

The Power®Wag sits at the crossroads of two dominant bass trends, big-bait impact and the precision of Neko-rigging. It delivers an oversized presence that commands attention while retaining the...

Berkley PowerBait MaxScent Power Wag, 9", Scuppernong, 6pk

The Power®Wag sits at the crossroads of two dominant bass trends, big-bait impact and the precision of Neko-rigging. It delivers an oversized presence that commands attention while retaining the...

Berkley PowerBait MaxScent Power Wag, 9", Green Pumpkin Candy Red, 6pk

The Power®Wag sits at the crossroads of two dominant bass trends, big-bait impact and the precision of Neko-rigging. It delivers an oversized presence that commands attention while retaining the...

Berkley PowerBait MaxScent Power Wag, 9", Brown Back, 6pk

The Power®Wag sits at the crossroads of two dominant bass trends, big-bait impact and the precision of Neko-rigging. It delivers an oversized presence that commands attention while retaining the...

Berkley PowerBait MaxScent Meaty Chunk, 3", Green Pumpkin, 6 Pk

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic...

Berkley PowerBait Maxscent FlatWorm, 3.6", Gobyashi, 10 Pk

PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic...

Berkley PowerBait Pre-Rigged Atomic Teasers, 1/32oz, 3Pk Green Chartreuse

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish...