Soft Bait

Berkley PowerBait MaxScent Flat Worm, 4-1/4", Natural Shad, 8 pk

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the...

Berkley PowerBait MaxScent Flat Worm, 4-1/4", Smoke Black Purple, 8 pk

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the...

Berkley PowerBait MaxScent Hit Worm, 4-1/2", Green Pumpkin, 10 pk

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the...

Berkley PowerBait MaxScent Hit Worm, 4-1/2", Plum Apple, 10 pk

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the...

Berkley PowerBait MaxScent Hit Worm, 4-1/2", Black, 10 pk

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the...

Berkley PowerBait MaxScent Hit Worm, 4-1/2", Watermelon Red, 10 pk

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the...

Berkley PowerBait MaxScent Flatnose Minnow, 4", Black Shiner, 10 pk

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the...

Berkley PowerBait MaxScent Flatnose Minnow, 4", Blue Back, 10 pk

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the...

Berkley PowerBait MaxScent Flatnose Minnow, 4", Blue Pearl Black Hologram, 10 pk

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the...

Berkley PowerBait MaxScent Flatnose Minnow, 4", Green Pumpkin, 10 pk

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the...

Berkley PowerBait MaxScent Flatnose Minnow, 4", Natural Shad, 10 pk

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the...

Berkley PowerBait MaxScent Flatnose Minnow, 4", Smoke Black, 10 pk

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the...

Berkley PowerBait MaxScent Flatnose Minnow, 4", Watermelon Red, 10 pk

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the...

Berkley PowerBait MaxScent Flatnose Minnow, 4", White Pearl, 10 pk

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the...

Berkley PowerBait MaxScent Flatnose Minnow, 4", Baby Bass, 10 pk

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the...

Set The Hook Flat Sided Shad, 4.5", Shiner, 8 pk

The first drop-shot worm integrated with BaitFuel – a powerful new scent technology – Developed in a Lab – Proven on the water. The design of the Flat Sided Shad starts with a Nub Head design which increases density and gives drop...

Set The Hook Flat Sided Shad, 4.5", Perch, 8 pk

The first drop-shot worm integrated with BaitFuel – a powerful new scent technology – Developed in a Lab – Proven on the water. The design of the Flat Sided Shad starts with a Nub Head design which increases density and gives drop...

Set The Hook Flat Sided Shad, 4.5", Green Pumpkin, 8 pk

The first drop-shot worm integrated with BaitFuel – a powerful new scent technology – Developed in a Lab – Proven on the water. The design of the Flat Sided Shad starts with a Nub Head design which increases density and gives drop...

Set The Hook Flat Sided Shad, 4.5", Black, 8 pk

The first drop-shot worm integrated with BaitFuel – a powerful new scent technology – Developed in a Lab – Proven on the water. The design of the Flat Sided Shad starts with a Nub Head design which increases density and gives drop...

Set The Hook Stick Bait 4", Watermlon Candy, 10 pk

This classic stick bait style worm is one that every angler should have tied on at all times. The STH Spikes are hand poured, featuring a soft and tapered body shape that produces a slow shimmy falling action that drives fish wild. 4" Stick Bait

Set The Hook Stick Bait 4", Green Pumpkin, 10 pk

This classic stick bait style worm is one that every angler should have tied on at all times. The STH Spikes are hand poured, featuring a soft and tapered body shape that produces a slow shimmy falling action that drives fish wild. 4" Stick Bait

Set The Hook 3.75" Crush Worm, Dark Smelt, 8 Pack

The Crush Worm is one of the most lifelike baits available on the market today thanks to a super-soft, high-float plastic integrated with salt and scent – the ultimate combination to get fish to bite and hang on! The three size profiles give...

Set The Hook 3.75" Crush Worm, Juvenile Goby, 8 Pack

The Crush Worm is one of the most lifelike baits available on the market today thanks to a super-soft, high-float plastic integrated with salt and scent – the ultimate combination to get fish to bite and hang on! The three size profiles give...

Set the Hook 3.25" Infused Drifter Minnow, Smallie Dew, 6 pk

The Drifter Minnow by Set The Hook moves naturally to attract every fish around and make your job easier than ever. Realistic 3D eyes Drop shot or jig head Floating and scented

Set the Hook 3.25" Infused Drifter Minnow, Green Emerald, 6 pk

The Drifter Minnow by Set The Hook moves naturally to attract every fish around and make your job easier than ever. Realistic 3D eyes Drop shot or jig head Floating and scented

Set the Hook 3.25" Infused Drifter Minnow, Star Warz, 6 pk

The Drifter Minnow by Set The Hook moves naturally to attract every fish around and make your job easier than ever. Realistic 3D eyes Drop shot or jig head Floating and scented

Set the Hook 3.25" Infused Drifter Minnow, Foxy Lady, 6 pk

The Drifter Minnow by Set The Hook moves naturally to attract every fish around and make your job easier than ever. Realistic 3D eyes Drop shot or jig head Floating and scented

Set the Hook 3.25" Infused Drifter Minnow, Killer G, 6 pk

The Drifter Minnow by Set The Hook moves naturally to attract every fish around and make your job easier than ever. Realistic 3D eyes Drop shot or jig head Floating and scented

Set the Hook 3.25" Infused Drifter Minnow, Green Pumpkin, 6 pk

The Drifter Minnow by Set The Hook moves naturally to attract every fish around and make your job easier than ever. Realistic 3D eyes Drop shot or jig head Floating and scented

Set the Hook 3.25" Infused Drifter Minnow, Watermelon Candy, 6 pk

The Drifter Minnow by Set The Hook moves naturally to attract every fish around and make your job easier than ever. Realistic 3D eyes Drop shot or jig head Floating and scented

Set the Hook 2.75" Original Drifter Minnow, Drifter, 6 pk

Super soft salted and scented the Drifter moves freely with out you having to shake it. 3D eyes give the Drifter a life like look to get every fish to stop and have a look. Drop Shot, Jig Head or how ever you like to present it to any species of fish...

Set the Hook 2.75" Original Drifter Minnow, Smoken Joe, 6 pk

Super soft salted and scented the Drifter moves freely with out you having to shake it. 3D eyes give the Drifter a life like look to get every fish to stop and have a look. Drop Shot, Jig Head or how ever you like to present it to any species of fish...

Set the Hook 2.75" Original Drifter Minnow, Juvenile Goby, 6 pk

Super soft salted and scented the Drifter moves freely with out you having to shake it. 3D eyes give the Drifter a life like look to get every fish to stop and have a look. Drop Shot, Jig Head or how ever you like to present it to any species of fish...

Set the Hook 2.75" Original Drifter Minnow, Half a Cado, 6 pk

Super soft salted and scented the Drifter moves freely with out you having to shake it. 3D eyes give the Drifter a life like look to get every fish to stop and have a look. Drop Shot, Jig Head or how ever you like to present it to any species of fish...

Set the Hook 2.75" Original Drifter Minnow, Dirty White, 6 pk

Super soft salted and scented the Drifter moves freely with out you having to shake it. 3D eyes give the Drifter a life like look to get every fish to stop and have a look. Drop Shot, Jig Head or how ever you like to present it to any species of fish...

Set the Hook 2.75" Original Drifter Minnow, LON Goby, 6 pk

Super soft salted and scented the Drifter moves freely with out you having to shake it. 3D eyes give the Drifter a life like look to get every fish to stop and have a look. Drop Shot, Jig Head or how ever you like to present it to any species of fish...

Set the Hook 2.75" Original Drifter Minnow, Killer G, 6 pk

Super soft salted and scented the Drifter moves freely with out you having to shake it. 3D eyes give the Drifter a life like look to get every fish to stop and have a look. Drop Shot, Jig Head or how ever you like to present it to any species of fish...

Set The Hook 5" Spike Worm, White, 10pk

This classic stick bait style worm is one that every angler should have tied on at all times. The STH Spikes are hand-poured, featuring a soft and tapered body shape that produces a slow shimmy falling action that drives fish wild. 5" 10 pack

Set The Hook 5" Spike Worm, Cinnamon Purple Fleck, 10pk

This classic stick bait style worm is one that every angler should have tied on at all times. The STH Spikes are hand-poured, featuring a soft and tapered body shape that produces a slow shimmy falling action that drives fish wild. 5" 10 pack

Set The Hook 5" Spike Worm, Green Pumpkin, 10pk

This classic stick bait style worm is one that every angler should have tied on at all times. The STH Spikes are hand-poured, featuring a soft and tapered body shape that produces a slow shimmy falling action that drives fish wild. 5" 10 pack

Set The Hook 2.5" Tubes, Green Pumpkin, 8pk

The Finesse Series Tubes are rewriting the rules when it comes to tube fishing and smallmouth bass! STH Finesse Series Tubes outperform others because of an important design feature – body to tail ratio! When compared to others, Finesse Series...

Set The Hook 2.5" Tubes, Smokey Melon, 8pk

The Finesse Series Tubes are rewriting the rules when it comes to tube fishing and smallmouth bass! STH Finesse Series Tubes outperform others because of an important design feature – body to tail ratio! When compared to others, Finesse Series...

Set The Hook 2.5" Tubes, Ten Point, 8pk

The Finesse Series Tubes are rewriting the rules when it comes to tube fishing and smallmouth bass! STH Finesse Series Tubes outperform others because of an important design feature – body to tail ratio! When compared to others, Finesse Series...

Lunkerhunt Finesse Craw, 3", Bama Craw, 8 pk

Crawfish are a favourite delicacy of many freshwater gamefish and panfish species, including bass. The Lunkerhunt Finesse Craw mimics a juvenile crawfish scurrying along the bottom when worked with a quick lift, pull, and short pause action. With a slow...

Lunkerhunt Finesse Craw, 3", Okeechobee Craw, 8 pk

Crawfish are a favourite delicacy of many freshwater gamefish and panfish species, including bass. The Lunkerhunt Finesse Craw mimics a juvenile crawfish scurrying along the bottom when worked with a quick lift, pull, and short pause action. With a slow...

Lunkerhunt Finesse Craw, 3", Watermelon Seed, 8 pk

Crawfish are a favourite delicacy of many freshwater gamefish and panfish species, including bass. The Lunkerhunt Finesse Craw mimics a juvenile crawfish scurrying along the bottom when worked with a quick lift, pull, and short pause action. With a slow...

Lunkerhunt Finesse Craw, 3", Green Pumpkin, 8 pk

Crawfish are a favourite delicacy of many freshwater gamefish and panfish species, including bass. The Lunkerhunt Finesse Craw mimics a juvenile crawfish scurrying along the bottom when worked with a quick lift, pull, and short pause action. With a slow...

Lunkerhunt Finesse Worm, 3", Bama Craw, 8 pk

Sometimes in fishing, less is more. The Finesse Worm is a clean and simple lure that consistently puts fish in the boat, even when it seems they just don’t want to bite. Cast it out, let it sink to the bottom, and wait for a few seconds. If a...

Lunkerhunt Finesse Worm, 3", Okeechobee Craw, 8 pk

Sometimes in fishing, less is more. The Finesse Worm is a clean and simple lure that consistently puts fish in the boat, even when it seems they just don’t want to bite. Cast it out, let it sink to the bottom, and wait for a few seconds. If a...

Lunkerhunt Finesse Worm, 3", Black Blue Fleck, 8 pk

Sometimes in fishing, less is more. The Finesse Worm is a clean and simple lure that consistently puts fish in the boat, even when it seems they just don’t want to bite. Cast it out, let it sink to the bottom, and wait for a few seconds. If a...

Lunkerhunt Finesse Worm, 3", Watermelon Red, 8 pk

Sometimes in fishing, less is more. The Finesse Worm is a clean and simple lure that consistently puts fish in the boat, even when it seems they just don’t want to bite. Cast it out, let it sink to the bottom, and wait for a few seconds. If a...

Lunkerhunt Finesse Worm, 3", Watermelon Seed, 8 pk

Sometimes in fishing, less is more. The Finesse Worm is a clean and simple lure that consistently puts fish in the boat, even when it seems they just don’t want to bite. Cast it out, let it sink to the bottom, and wait for a few seconds. If a...