Soft Bait

Savage Gear 3D Magnum Shine Glide Bait, 9", Sexy Baitfish

3D Scanned Details Padded restricted V-Joint Slow Sinking WideGliding action Works in a big speed window  ST66-Xstrong Treble Hooks

Keitech Fat Swing Impact, 3.3", Scented, Melon Magic, 7 Pk

Keitech's revolutionary two-tone injection process uses several different types of salted plastics to achieve perfect balance & action. The most impressive feature of these great swim baits is the ability to maintain a perfect swimming motion at any...

Keitech Swing Impact, 3.5", Scented, Sexy Shad, 8 Pk

The Keitech 3.5-Inch Swing Impact is a proven tournament winner. These versatile swim baits come in four sizes to match any fishing conditions. The Keitech original two-tone color injection process uses different types of salted plastics to achieve...

Rapala CrushCity Heavy Hitter 4", Comet, 5 Pack

Heavy Hitter™ is the full contact brute you throw into the heaviest cover, to chase the nastiest, biggest fish. Designed to have a large profile and aggressive action to draw strikes from afar. Super TPE (Thermoplastic Elastomer) - Floating...

Pautzke Fire Worms, Garlic Scented, Yellow, 15pk

Gulp! Alive! baits offer the best alternative to live bait ever produced. New colors match the hatch when nothing else will! More durable than live, more convenient than live, and more color options than live! Rig and fish just like you...

X-Zone Neko Ned Zone, 4.25", Summer Craw, 7 Pack

Featuring a hybrid design that provides versatility for a wide range of finesse tactics, the X Zone Lures Pro Series Neko Ned Zone Stick Baits are ideal for neko and ned rig presentations while also being very effective on a drop shot,...

Berkley Gulp Alive! 1" Minnow, Black Shad, Jar, 2.1 oz

Gulp! Alive! baits offer the best alternative to live bait ever produced. New colors match the hatch when nothing else will! More durable than live, more convenient than live, and more color options than live! Rig and fish just like you...

Mister Twister 1.5" Tri-Colour Mini Tube, Black/Red/White, 12pk

Mister Twister®'s new 1-1/2" Tri-Color Mini Tube is perfect for trout & panfish!

Mister Twister 3" Meeny Curly Tail, Orange, 25pk

This is the original Curly Tail® lure. A generation of fishermen have been catching record fish on the versatile Mister Twister® Curly Tail®. It can be rigged with jigheads as heavy as 3/8 oz. To fish deep, or with a spinner form to fish the...

Mister Twister 3" Meeny Curly Tail, Chartreuse Silver Flake, 25pk

This is the original Curly Tail® lure. A generation of fishermen have been catching record fish on the versatile Mister Twister® Curly Tail®. It can be rigged with jigheads as heavy as 3/8 oz. To fish deep, or with a spinner form to fish the...

Mister Twister 3" Meeny Curly Tail, Chartreuse Red Flake, 25pk

This is the original Curly Tail® lure. A generation of fishermen have been catching record fish on the versatile Mister Twister® Curly Tail®. It can be rigged with jigheads as heavy as 3/8 oz. To fish deep, or with a spinner form to fish the...

Mister Twister 4" Double Tail, Blue Sapphire, 10pk

Twice the attraction. Tied to a round jighead, or attached as a trailer to a weedless spoon, spinner or spinner bait, the Double Tail provides double the action. Giving new life to a classic Mister Twister lure that has been regularly used by fisherman...

Mister Twister 4" Double Tail, Black, 10pk

Twice the attraction. Tied to a round jighead, or attached as a trailer to a weedless spoon, spinner or spinner bait, the Double Tail provides double the action. Giving new life to a classic Mister Twister lure that has been regularly used by fisherman...

Mister Twister 4" Double Tail, White Pearl, 10pk

Twice the attraction. Tied to a round jighead, or attached as a trailer to a weedless spoon, spinner or spinner bait, the Double Tail provides double the action. Giving new life to a classic Mister Twister lure that has been regularly used by fisherman...

Mister Twister 4" Double Tail, Pumpkin Pepper, 10pk

Twice the attraction. Tied to a round jighead, or attached as a trailer to a weedless spoon, spinner or spinner bait, the Double Tail provides double the action. Giving new life to a classic Mister Twister lure that has been regularly used by fisherman...

Mister Twister 4" Double Tail, Chartreuse Silver Flake, 10pk

Twice the attraction. Tied to a round jighead, or attached as a trailer to a weedless spoon, spinner or spinner bait, the Double Tail provides double the action. Giving new life to a classic Mister Twister lure that has been regularly used by fisherman...

Yamamoto UNI, Natural Shad, 1 pk

The Yamamoto Uni is designed to be irresistible to bass. A TPE urchin-style bait, the Uni features bulbed appendages that catch water and shimmy with each twitch of the rod tip, falling with a very lifelike quiver. The custom Yamamoto TPE formula allows...

Yamamoto UNI, Baby Bass, 1 pk

The Yamamoto Uni is designed to be irresistible to bass. A TPE urchin-style bait, the Uni features bulbed appendages that catch water and shimmy with each twitch of the rod tip, falling with a very lifelike quiver. The custom Yamamoto TPE formula allows...

Yamamoto UNI, Green Pumpkin Purple Green Flake, 1 pk

The Yamamoto Uni is designed to be irresistible to bass. A TPE urchin-style bait, the Uni features bulbed appendages that catch water and shimmy with each twitch of the rod tip, falling with a very lifelike quiver. The custom Yamamoto TPE formula allows...

Yamamoto UNI, Fading Watermelon, 1 pk

The Yamamoto Uni is designed to be irresistible to bass. A TPE urchin-style bait, the Uni features bulbed appendages that catch water and shimmy with each twitch of the rod tip, falling with a very lifelike quiver. The custom Yamamoto TPE formula allows...

Yamamoto UNI, Black W/Large Blue Flake, 1 pk

The Yamamoto Uni is designed to be irresistible to bass. A TPE urchin-style bait, the Uni features bulbed appendages that catch water and shimmy with each twitch of the rod tip, falling with a very lifelike quiver. The custom Yamamoto TPE formula allows...

Rapala CrushCity The Jerk 3.75", Baitfish, 7 Pack

This fork-tail jerk minnow takes the baitfish profile to the next level, featuring precise details and a tail that quivers with the slightest current or rod twitch. Its erratic, darting action - whether rigged on a worm hook moped on a jig, or set on a...

Rapala CrushCity The Jerk 3.75", Electric Shad, 7 Pack

This fork-tail jerk minnow takes the baitfish profile to the next level, featuring precise details and a tail that quivers with the slightest current or rod twitch. Its erratic, darting action - whether rigged on a worm hook moped on a jig, or set on a...

Rapala CrushCity Mooch Minnow, 3.5", Black N Blue, 6 Pack

The Mooch Minnow™ combines the best features of both a minnow-style bait and a swimbait. The Mooch Minnow is a dominant mid-strolling (Shake-n-Bake) presentation when rigged on a ball head jig and seamlessly transitions to a drop shot rig. Smart...

Rapala CrushCity Pig Stick, 5", Green Pumpkin, 8 Pack

The Pigstick's™ captivating shimmy as it descends invites bass to join in the game, enticing them to come play fetch. Extra Salt Content Provides Excellent “Shimmy” Action on the Fall Integrated Slot for VMC Crossover Rings to...

Rapala CrushCity Pig Stick, 5", Green Pumpkin Chartreuse Pepper , 8 Pack

The Pigstick's™ captivating shimmy as it descends invites bass to join in the game, enticing them to come play fetch. Extra Salt Content Provides Excellent “Shimmy” Action on the Fall Integrated Slot for VMC Crossover Rings to...

Rapala CrushCity Pig Stick, 5", Black Blue Flake, 8 Pack

The Pigstick's™ captivating shimmy as it descends invites bass to join in the game, enticing them to come play fetch. Extra Salt Content Provides Excellent “Shimmy” Action on the Fall Integrated Slot for VMC Crossover Rings to...

Rapala CrushCity Mooch Minnow, 4.5", Chatreuse Pearl, 5 Pack

The Mooch Minnow™ combines the best features of both a minnow-style bait and a swimbait. The Mooch Minnow is a dominant mid-strolling (Shake-n-Bake) presentation when rigged on a ball head jig and seamlessly transitions to a drop shot rig. Smart...

Rapala CrushCity Mooch Minnow, 4.5", Black, 5 Pack

The Mooch Minnow™ combines the best features of both a minnow-style bait and a swimbait. The Mooch Minnow is a dominant mid-strolling (Shake-n-Bake) presentation when rigged on a ball head jig and seamlessly transitions to a drop shot rig. Smart...

Rapala CrushCity Mooch Minnow, 4.5", Albino Shad, 5 Pack

The Mooch Minnow™ combines the best features of both a minnow-style bait and a swimbait. The Mooch Minnow is a dominant mid-strolling (Shake-n-Bake) presentation when rigged on a ball head jig and seamlessly transitions to a drop shot rig. Smart...

Rapala CrushCity Mooch Minnow, 4.5", Perch, 5 Pack

The Mooch Minnow™ combines the best features of both a minnow-style bait and a swimbait. The Mooch Minnow is a dominant mid-strolling (Shake-n-Bake) presentation when rigged on a ball head jig and seamlessly transitions to a drop shot rig. Smart...

Rapala CrushCity Salted Nedroll, 3.25", Ox Blood Red, 7 pk

When a larger profile is needed for finesse fishing, the Salted NedRoll™ delivers the perfect bite. Made from durable, floating Super TPE and enhanced with extra salt and scent, it provides a natural presentation on drop shot and Ned rig setups...

Rapala CrushCity Salted Nedroll, 3.25", Green Pumpkin Goby, 7 pk

When a larger profile is needed for finesse fishing, the Salted NedRoll™ delivers the perfect bite. Made from durable, floating Super TPE and enhanced with extra salt and scent, it provides a natural presentation on drop shot and Ned rig setups...

Rapala CrushCity Salted Nedroll, 3.25", Green Pumpkin Blue, 7 pk

When a larger profile is needed for finesse fishing, the Salted NedRoll™ delivers the perfect bite. Made from durable, floating Super TPE and enhanced with extra salt and scent, it provides a natural presentation on drop shot and Ned rig setups...

Rapala CrushCity Salted Nedroll, 3.25", Black, 7 pk

When a larger profile is needed for finesse fishing, the Salted NedRoll™ delivers the perfect bite. Made from durable, floating Super TPE and enhanced with extra salt and scent, it provides a natural presentation on drop shot and Ned rig setups...

Rapala CrushCity Mayor, 2.5", Purpledescent, 8pk

To lead CrushCity™, you need to be dependable, adaptable and fearless, which is why the The Mayor™ is the perfect candidate to crush big bass. The Mayor™ is a swimbait you can leave tied on all season long to handle almost any situation...

Rapala CrushCity Mayor, 2.5", Hot Flash, 8pk

To lead CrushCity™, you need to be dependable, adaptable and fearless, which is why the The Mayor™ is the perfect candidate to crush big bass. The Mayor™ is a swimbait you can leave tied on all season long to handle almost any situation...

Rapala CrushCity Mayor, 2.5", Hot Firecracker, 8pk

To lead CrushCity™, you need to be dependable, adaptable and fearless, which is why the The Mayor™ is the perfect candidate to crush big bass. The Mayor™ is a swimbait you can leave tied on all season long to handle almost any situation...

Rapala CrushCity Mayor, 2.5", Green Perch, 8pk

To lead CrushCity™, you need to be dependable, adaptable and fearless, which is why the The Mayor™ is the perfect candidate to crush big bass. The Mayor™ is a swimbait you can leave tied on all season long to handle almost any situation...

Rapala CrushCity Mayor, 2.5", Black Gold, 8pk

To lead CrushCity™, you need to be dependable, adaptable and fearless, which is why the The Mayor™ is the perfect candidate to crush big bass. The Mayor™ is a swimbait you can leave tied on all season long to handle almost any situation...

Rapala CrushCity Mayor, 2.5", Black Blue Green Pumpkin, 8pk

To lead CrushCity™, you need to be dependable, adaptable and fearless, which is why the The Mayor™ is the perfect candidate to crush big bass. The Mayor™ is a swimbait you can leave tied on all season long to handle almost any situation...

Rapala CrushCity Pig Stick, 5", Tilapia Magic, 8 Pack

The Pigstick's™ captivating shimmy as it descends invites bass to join in the game, enticing them to come play fetch. Extra Salt Content Provides Excellent “Shimmy” Action on the Fall Integrated Slot for VMC Crossover Rings to...

Rapala CrushCity The Jerk 7", Pearl White, 3 Pack

This fork-tail jerk minnow takes the baitfish profile to the next level, featuring precise details and a tail that quivers with the slightest current or rod twitch. Its erratic, darting action - whether rigged on a worm hook moped on a jig, or set on a...

Rapala CrushCity Bronco Bug, 4", Bama Craw, 6 Pack

The most unique offering in the CrushCity™ lineup, the Bronco Bug™ offers a body with actions that most bass haven’t seen before. Double-sided ribs allow the angler to rig either side of bait to maximize usage. Hinged arms create...

Rapala CrushCity Bronco Bug, 4", Chile Craw, 6 Pack

The most unique offering in the CrushCity™ lineup, the Bronco Bug™ offers a body with actions that most bass haven’t seen before. Double-sided ribs allow the angler to rig either side of bait to maximize usage. Hinged arms create...

Rapala CrushCity Mayor, 4", Salt/Scent Infused, Green Pumpkin Disco, 6pk

To lead CrushCity™, you need to be dependable, adaptable and fearless, which is why the The Mayor™ is the perfect candidate to crush big bass. The Mayor™ is a swimbait you can leave tied on all season long to handle almost any situation...

Rapala CrushCity The Jerk 3.75", Purpledescent, 7 Pack

This fork-tail jerk minnow takes the baitfish profile to the next level, featuring precise details and a tail that quivers with the slightest current or rod twitch. Its erratic, darting action - whether rigged on a worm hook moped on a jig, or set on a...

Rapala CrushCity The Jerk 3.75", Green Pumpkin Disco, 7 Pack

This fork-tail jerk minnow takes the baitfish profile to the next level, featuring precise details and a tail that quivers with the slightest current or rod twitch. Its erratic, darting action - whether rigged on a worm hook moped on a jig, or set on a...

Rapala CrushCity The Jerk 3.75", Goby, 7 Pack

This fork-tail jerk minnow takes the baitfish profile to the next level, featuring precise details and a tail that quivers with the slightest current or rod twitch. Its erratic, darting action - whether rigged on a worm hook moped on a jig, or set on a...

Rapala CrushCity Mayor, 4", Salt/Scent Infused, Black N Blue, 6pk

To lead CrushCity™, you need to be dependable, adaptable and fearless, which is why the The Mayor™ is the perfect candidate to crush big bass. The Mayor™ is a swimbait you can leave tied on all season long to handle almost any...

Rapala CrushCity Mayor, 4", Salt/Scent Infused, Albino Shad, 6pk

To lead CrushCity™, you need to be dependable, adaptable and fearless, which is why the The Mayor™ is the perfect candidate to crush big bass. The Mayor™ is a swimbait you can leave tied on all season long to handle almost any...

Rapala CrushCity Cleanup Craw, 3.5", Salt/Scent Infused, Candy Bug, 7 Pk

Like all CrushCity™ baits, the Cleanup Craw™ was crafted from the mind of Jacob Wheeler to make his dream craw bait. At 3.5 inches long, the Cleanup Craw™ is the ultimate bass snack. Back ribs allow the angler to rig either side of...