Berkley

Berkley PowerBait The General, 5.25", Black Blue Fleck/Blue, 8 Pk

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula...

Berkley PowerBait MaxScent Creature Hawg, 4", Green Pumpkin Purple Fleck, 8pk

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with...

Berkley Fusion19 Baitholder, Size 6, 10 Pk

Berkley Fusion19 hooks are targeted to everyone, from the novice to the avid angler. The Baitholder is a multi-species hook that allows the angler to secure a bait firmly to a shank for multiple...

Berkley Power Blade Double-Willow Spinnerbait, 1/2oz, White/Silver + Gold

The Berkley Power Blade Compact was designed with a focus on performance and technique-specific uses. With a hidden weight construction and a smaller wire shape, this line is ideal for when you need...

Berkley Skirted Riveter Buzzbait, 3/8 oz, White Chartreuse

Entice big bites with the Berkley Riveter; so deafenning, fish can’t help but notice. Berkley Labs has created the ultimate sound profile using a custom rivet and annodized blade, proven...

Berkley Skirted Riveter Buzzbait, 3/8 oz, White + Silver

Entice big bites with the Berkley Riveter; so deafenning, fish can’t help but notice. Berkley Labs has created the ultimate sound profile using a custom rivet and annodized blade, proven...

Berkley Skirted Riveter Buzzbait, 3/8 oz, BL Special

Entice big bites with the Berkley Riveter; so deafenning, fish can’t help but notice. Berkley Labs has created the ultimate sound profile using a custom rivet and annodized blade, proven...

Berkley Jointed Fishing Lure, 2 3/4", Firetail Hot Perch

Berkley Flicker Shad performance with an even more exaggerated action. The Flicker Shad jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll...

Berkley Power Blade Standard Spinnerbait, 1/2 oz, Colorado Willow, White/Gold + Silver

Designed with professional angler and expert spinnerbait fisherman Edwin Evers, the Berkley Power Blade breathes modern design and execution into an old school technique. Engineered with...

Berkley PowerBait Power Worm, 7", Black Grape, 13 Pk

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish...

Berkley Polarized Tortoise Frames Sunglasses, Pinnacle Brown

Berkley Polarized Full Rim Fishing Sunglasses, Black Frame w/ Grey Lens 100% UVA/ UVB Protection Full Rim Lightweight

Berkley Screamin' Choppo, 4.3" 110, Maverick

Unleash chaos on the water with the Screamin' Choppo—an evolution in topwater ploppers. Designed to deliver a new take on the classic plopping style topwater action, the Screamin' Choppo...