Northland

Northland Pitchin Puppet, 2 3/4" 1 Oz, Silver Racecar

For years anglers have been using vertical jigging lures like the Northland Puppet Minnow® as casting lures with great success. Finally, they have a tool designed just for the job. The...

Northland Pitchin' Puppet 5/8 Oz, 2 3/8", Super-Glo White

For years anglers have been using vertical jigging lures like the Northland Puppet Minnow® as casting lures with great success. Finally, they have a tool designed just for the job. The...

Northland Puppet Minnow 2" 1/4oz Silver Shiner

The most versatile and lethal jigging lure ever designed for vertical jigging below a boat or thru an ice hole. Tie one on and hang on. Lip-stick wide angle hooks. Allows anglers to change actions in...

Northland Reed-Runner Classic Single Spin Spinnerbait 1/4 Oz, Crawfish

Virtually weedless, and deadly around weeds, reeds, rocks, brush and timber for large predator gamefish Great for bass, pike and muskies. Catches fish spring through fall. Ideal for casting and...

Northland Jungle Jig 3/8 Oz, Black & Blue

A totally weedless crawfish flippin jig developed to penetrate the dense, dark, deep jungle. Features a sleek bullet head, Eagle Claw wide-gap hook and thumping "Buck Shot" rattle claws. Also...

Northland Jungle Jig 3/8 Oz, Pumpkin Craw

A totally weedless crawfish flippin jig developed to penetrate the dense, dark, deep jungle. Features a sleek bullet head, Eagle Claw wide-gap hook and thumping "Buck Shot" rattle claws. Also...

Northland Rattlin Jungle Jig, 5/8 Oz, Black/Blue

A totally weedless crawfish flippin jig developed to penetrate the dense, dark, deep jungle. Features a sleek bullet head, Eagle Claw wide-gap hook and thumping "Buck Shot" rattle claws. Also...

Northland Reed-Runner Pro-Model Tandem Spin Spinnerbait 3/4 Oz, Gold Shiner

The REED-RUNNER® is a premium quality spinnerbait type of fishing tackle, and simply a fish catch’n machine for Big Bass & Northern Pike. Tournament anglers say it’s one...

Northland Reed-Runner Pro-Model Tandem Spin Spinnerbait 3/4 Oz, Pumpkinseed

A go-to lure for catching big bass, pike and muskies. Deadly late spring through fall. Cast or troll over, around and through weeds, reeds, rocks, brush and timber. Vary speed, slow-roll and...

Northland Reed-Runner Pro-Model Tandem Spin Spinnerbait 3/4 Oz, White Bass

A go-to lure for catching big bass, pike and muskies. Deadly late spring through fall. Cast or troll over, around and through weeds, reeds, rocks, brush and timber. Vary speed, slow-roll and...

Northland Reed-Runner Pro-Model Tandem Spin Spinnerbait 3/4 Oz

A go-to lure for catching big bass, pike and muskies. Deadly late spring through fall. Cast or troll over, around and through weeds, reeds, rocks, brush and timber. Vary speed, slow-roll and...

Northland Eye-Candy Paddle Shad 3.5", Gizzard Shad, 5 Pack

Northland's Eye-Candy Series of soft plastics revolutionizes how anglers fish for walleyes with its new Super TPE material. Leading the family is the Eye-Candy Paddle Shad. At 3-1/2 inches the Paddle...