Quick view Details Berkley | sku: BRBJ18-ORG Berkley Essentials Round Ball Jig, Hook Size 1, Orange, 7 Pk MSRP: Now: $3.95 Add to Cart Compare Quick view Details Berkley | sku: BHHJ14-SM Berkley Half Head Jig, Size 2/0 Hook, Smelt, 6 Pk MSRP: Now: $5.95 Add to Cart Compare Quick view Details Berkley | sku: FFMN11D-FLPR Berkley Flicker Minnow Deep Dive Crankbait, 4.5", Flashy Perch MSRP: Now: $8.95 Add to Cart Compare Quick view Details sku: PBBRS3-SMLT Berkley PowerBait Ripple Shad, 3", Smelt, 10 Pk MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: PBBRS3-GC Berkley PowerBait Ripple Shad, 3", Glow and Char, 10 Pk MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: PBPS3-BS Berkley PowerBait Power Swimmer, 3.8", Black Shad, 6 Pk MSRP: Now: $5.89 Add to Cart Compare Quick view Details Berkley | sku: PBBCHC4-BLR Berkley PowerBait Chigger Craw, 4", Blk and Red Fleck, 9 Pk MSRP: Now: $8.95 Add to Cart Compare Quick view Details Berkley | sku: PBMSFJ5-BGM Berkley PowerBait MaxScent Jerk Shad, 5", Bubblegum, 10 Pk MSRP: Now: $12.95 Add to Cart Compare Quick view Details Berkley | sku: PBMSFW4-WHPR Berkley PowerBait Maxscent FlatWorm, 3.6", White Pearl, 10 Pk MSRP: Now: $12.95 Add to Cart Compare Quick view Details Berkley | sku: PBMSFW4-SBP Berkley PowerBait Maxscent FlatWorm, 3.6", Smoke Black Purple, 10 Pk MSRP: Now: $10.95 Add to Cart Compare Quick view Details Berkley | sku: PBMSFW4-NTSH Berkley PowerBait Maxscent FlatWorm, 3.6", Natural Shad, 10 Pk MSRP: Now: $10.95 Add to Cart Compare Quick view Details Berkley | sku: PBMSFW4-GOBY Berkley PowerBait Maxscent FlatWorm, 3.6", Goby, 10 Pk MSRP: Now: $12.95 Add to Cart Compare Quick view Details Berkley | sku: PBMSDW5-MNG Berkley PowerBait Maxscent D-Worm, 5 1/2", Mean Green, 10 Pk MSRP: Now: $10.95 Add to Cart Compare Quick view Details Berkley | sku: PBMSDW5-BBB Berkley PowerBait Maxscent D-Worm, 5 1/2", Baby Bass, 10 Pk MSRP: Now: $12.95 Add to Cart Compare Quick view Details Berkley | sku: GNC6-GP Berkley Gulp Nightcrawler, 6", Green Pumpkin, 10 Pk MSRP: Now: $10.95 Add to Cart Compare Quick view Details Berkley | sku: GJL5-BLO Berkley Gulp Jumbo Leech, 5", Black Olive, 8 Pk MSRP: Now: $11.95 Add to Cart Compare Quick view Details Berkley | sku: GJL5-BL Berkley Gulp Jumbo Leech, 5", Black, 8 Pk MSRP: Now: $11.95 Add to Cart Compare Quick view Details Lunkerhunt | sku: DRGF03 Lunkerhunt Dragonfly Finesse, 3", Meadowhawk MSRP: Now: $6.95 Add to Cart Compare Quick view Details Live Target | sku: GTM95SK134 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Pearl, 4 Pk MSRP: Now: $8.95 Add to Cart Compare Quick view Details sku: GTM95SK207 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Purple, 4 Pk MSRP: Now: $10.95 Add to Cart Compare Quick view Details Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye MSRP: Now: $15.29 Add to Cart Compare Quick view Details sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout MSRP: Now: $13.89 Add to Cart Compare Quick view Details Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike MSRP: Now: $13.95 Add to Cart Compare Quick view Details Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout MSRP: Now: $15.29 Add to Cart Compare Quick view Details Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown MSRP: Now: $12.95 Add to Cart Compare Quick view Details sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad MSRP: Now: $8.95 Add to Cart Compare Quick view Details Berkley | sku: GMIG3-FO Berkley Gulp! Minnow Grub, 3", Fluorescent Orange, 11 Pk MSRP: Now: $11.95 Add to Cart Compare Quick view Details Berkley | sku: GMI3-CS Berkley Gulp! Minnow, 3", 12 Pk, Chartreuse Shad MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: F05P Rapala Original Floater, 2", Perch MSRP: Now: $10.49 Add to Cart Compare Quick view Details sku: TGSPH38-3 Strike King Tour Grade Spin Jig Head, 3/8 oz, Chartreuse/White MSRP: Now: $9.19 Add to Cart Compare Quick view Details sku: 2HCCR-14-592 Road Runner Casey's Classic Runner Head, 1/4 oz, Blue Gill, 2 Pk MSRP: Now: $8.99 Add to Cart Compare Quick view Details Road Runner | sku: RHSR-14-516 Road Runner Randy's Swim-N-Runner, 1/4 Oz, Arkansas Shiner, 2 PK MSRP: Now: $7.95 Add to Cart Compare Quick view Details sku: TGSPH12-583 Strike King Tour Grade Spin Jig Head, 1/2 oz, Blue Gizzard Shad MSRP: Now: $7.39 Add to Cart Compare Quick view Details sku: MK-70 Strike King Mini-King Spinnerbait, 1/8 oz, Chartreuse & Silver MSRP: Now: $4.95 Add to Cart Compare Quick view Details Strike King | sku: 516BM-72 Strike King Tri-Wing Buzz King Buzzbait, 5/16 oz, White /Silver MSRP: Now: $5.95 Add to Cart Compare Quick view Details Strike King | sku: 516BM-70 Strike King Tri-Wing Buzz King Buzzbait, 5/16 oz, Char/ Silver MSRP: Now: $7.95 Add to Cart Compare Quick view Details sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back MSRP: Now: $7.59 Add to Cart Compare Quick view Details Northland | sku: RRS5C-93 Northland Reed-Runner Classic Single Spin 3/8 Oz, Red Shad MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-38 Northland Reed-Runner Classic Single Spin 3/8 Oz, Blackbird MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-22 Northland Reed-Runner Classic Single Spin, #4/0 Hook, 3/8 Oz, Firetiger MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-10 Northland Reed-Runner Single Spin 3/8 Oz, Canary MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS4C-93 Northland Reed-Runner Classic Single Spin, 1/4 Oz, Red Shad MSRP: Now: $6.95 Add to Cart Compare Quick view Details sku: RRS4C-38 Northland Reed-Runner Classic Single Spin 1/4 Oz, Blackbird MSRP: Now: $5.95 Add to Cart Compare Quick view Details sku: BFBH2-SR Northland Butterfly Blade Harness, #2 Blade, Sunrise MSRP: Now: $5.95 Add to Cart Compare Quick view Details sku: 1603-009 Road Runner Curly Tail Jig w/Spinner 1/8oz, Fluorescent Red/White MSRP: Now: $2.19 Add to Cart Compare Quick view Details sku: 1602-009 Road Runner Curly Tail Jig w/Spinner 1/16oz, Flourscent Red/White MSRP: Now: $2.19 Add to Cart Compare Quick view Details Strike King | sku: 516BM-76 Strike King Tri-Wing Buzz King Buzzbait, 5/16 oz, Black & Blue MSRP: Now: $7.95 Add to Cart Compare Quick view Details Northland | sku: BFBH2-NR Northland Butterfly Blade Harness, #2 Blade, 60" Snell, Silver Shiner MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-8 Northland Reed-Runner Classic Single Spin Spinner bait 3/8 Oz, Pumpkin MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-1 Northland Reed-Runner Single Spin Spinner Bait 3/8 Oz, White Shad MSRP: Now: $6.95 Add to Cart Compare Quick view Berkley | sku: BRBJ18-ORG Berkley Essentials Round Ball Jig, Hook Size 1, Orange, 7 Pk Designed with input from the Berkley Pro Staff, Berkley Round Ball Jigs are sharp, strong and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes. Strong, sharp hooks Hook sizes selected for the most... MSRP: Now: $3.95 Add to Cart Compare Quick view Berkley | sku: BHHJ14-SM Berkley Half Head Jig, Size 2/0 Hook, Smelt, 6 Pk Designed with input from the Berkley Pro Staff, Berkley Half Head Jig Heads are sharp, strong and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes. Hook sizes selected for the most appropriate bait... MSRP: Now: $5.95 Add to Cart Compare Quick view Berkley | sku: FFMN11D-FLPR Berkley Flicker Minnow Deep Dive Crankbait, 4.5", Flashy Perch Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deep with maximum flash and tail action. The Flicker Minnow body design,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: PBBRS3-SMLT Berkley PowerBait Ripple Shad, 3", Smelt, 10 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBaitso much they hold on 18 times longer, giving... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: PBBRS3-GC Berkley PowerBait Ripple Shad, 3", Glow and Char, 10 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBaitso much they hold on 18 times longer, giving... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: PBPS3-BS Berkley PowerBait Power Swimmer, 3.8", Black Shad, 6 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $5.89 Add to Cart Compare Quick view Berkley | sku: PBBCHC4-BLR Berkley PowerBait Chigger Craw, 4", Blk and Red Fleck, 9 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: PBMSFJ5-BGM Berkley PowerBait MaxScent Jerk Shad, 5", Bubblegum, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-WHPR Berkley PowerBait Maxscent FlatWorm, 3.6", White Pearl, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-SBP Berkley PowerBait Maxscent FlatWorm, 3.6", Smoke Black Purple, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-NTSH Berkley PowerBait Maxscent FlatWorm, 3.6", Natural Shad, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-GOBY Berkley PowerBait Maxscent FlatWorm, 3.6", Goby, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSDW5-MNG Berkley PowerBait Maxscent D-Worm, 5 1/2", Mean Green, 10 Pk Taking finesse attraction to new heights, the Berkley PowerBait MaxScent D-Worm employs bolstered scenting and increased naturalism that finicky fish won't be able to resist. Incredibly supple, the Berkley PowerBait MaxScent D-Worm is poured with... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSDW5-BBB Berkley PowerBait Maxscent D-Worm, 5 1/2", Baby Bass, 10 Pk Taking finesse attraction to new heights, the Berkley PowerBait MaxScent D-Worm employs bolstered scenting and increased naturalism that finicky fish won't be able to resist. Incredibly supple, the Berkley PowerBait MaxScent D-Worm is poured with... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: GNC6-GP Berkley Gulp Nightcrawler, 6", Green Pumpkin, 10 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Great on spinner rigs and weedless jigheads Excellent for walleyes and bass Expand your strike zone... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: GJL5-BLO Berkley Gulp Jumbo Leech, 5", Black Olive, 8 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Traditional proven shape Replaces live leeches for durable, long lasting results Great action on... MSRP: Now: $11.95 Add to Cart Compare Quick view Berkley | sku: GJL5-BL Berkley Gulp Jumbo Leech, 5", Black, 8 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Traditional proven shape Replaces live leeches for durable, long lasting results Great action on... MSRP: Now: $11.95 Add to Cart Compare Quick view Lunkerhunt | sku: DRGF03 Lunkerhunt Dragonfly Finesse, 3", Meadowhawk The Lunkerhunt Dragonfly is a finesse topwater lure. It features an innovative technology that is tougher than traditional plastic. The Lunkerhunt Dragonfly excels when fished weedless. It has double skirted wings and a realistic body design that makes... MSRP: Now: $6.95 Add to Cart Compare Quick view Live Target | sku: GTM95SK134 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Pearl, 4 Pk The Ghost Tail Minnow uses LIVETARGET's Injected Core Technology (ICT) to create a ultra-realistic dropshot bait. The Inner-Core is anatomically precise and produces a vibrant metallic flash, while the Exo-Skin generates a finesse quivering action. The... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: GTM95SK207 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Purple, 4 Pk The Ghost Tail Minnow uses LIVETARGET's Injected Core Technology (ICT) to create a ultra-realistic dropshot bait. The Inner-Core is anatomically precise and produces a vibrant metallic flash, while the Exo-Skin generates a finesse quivering action. The... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $13.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $12.95 Add to Cart Compare Quick view
Quick view Details Berkley | sku: BHHJ14-SM Berkley Half Head Jig, Size 2/0 Hook, Smelt, 6 Pk MSRP: Now: $5.95 Add to Cart Compare Quick view Details Berkley | sku: FFMN11D-FLPR Berkley Flicker Minnow Deep Dive Crankbait, 4.5", Flashy Perch MSRP: Now: $8.95 Add to Cart Compare Quick view Details sku: PBBRS3-SMLT Berkley PowerBait Ripple Shad, 3", Smelt, 10 Pk MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: PBBRS3-GC Berkley PowerBait Ripple Shad, 3", Glow and Char, 10 Pk MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: PBPS3-BS Berkley PowerBait Power Swimmer, 3.8", Black Shad, 6 Pk MSRP: Now: $5.89 Add to Cart Compare Quick view Details Berkley | sku: PBBCHC4-BLR Berkley PowerBait Chigger Craw, 4", Blk and Red Fleck, 9 Pk MSRP: Now: $8.95 Add to Cart Compare Quick view Details Berkley | sku: PBMSFJ5-BGM Berkley PowerBait MaxScent Jerk Shad, 5", Bubblegum, 10 Pk MSRP: Now: $12.95 Add to Cart Compare Quick view Details Berkley | sku: PBMSFW4-WHPR Berkley PowerBait Maxscent FlatWorm, 3.6", White Pearl, 10 Pk MSRP: Now: $12.95 Add to Cart Compare Quick view Details Berkley | sku: PBMSFW4-SBP Berkley PowerBait Maxscent FlatWorm, 3.6", Smoke Black Purple, 10 Pk MSRP: Now: $10.95 Add to Cart Compare Quick view Details Berkley | sku: PBMSFW4-NTSH Berkley PowerBait Maxscent FlatWorm, 3.6", Natural Shad, 10 Pk MSRP: Now: $10.95 Add to Cart Compare Quick view Details Berkley | sku: PBMSFW4-GOBY Berkley PowerBait Maxscent FlatWorm, 3.6", Goby, 10 Pk MSRP: Now: $12.95 Add to Cart Compare Quick view Details Berkley | sku: PBMSDW5-MNG Berkley PowerBait Maxscent D-Worm, 5 1/2", Mean Green, 10 Pk MSRP: Now: $10.95 Add to Cart Compare Quick view Details Berkley | sku: PBMSDW5-BBB Berkley PowerBait Maxscent D-Worm, 5 1/2", Baby Bass, 10 Pk MSRP: Now: $12.95 Add to Cart Compare Quick view Details Berkley | sku: GNC6-GP Berkley Gulp Nightcrawler, 6", Green Pumpkin, 10 Pk MSRP: Now: $10.95 Add to Cart Compare Quick view Details Berkley | sku: GJL5-BLO Berkley Gulp Jumbo Leech, 5", Black Olive, 8 Pk MSRP: Now: $11.95 Add to Cart Compare Quick view Details Berkley | sku: GJL5-BL Berkley Gulp Jumbo Leech, 5", Black, 8 Pk MSRP: Now: $11.95 Add to Cart Compare Quick view Details Lunkerhunt | sku: DRGF03 Lunkerhunt Dragonfly Finesse, 3", Meadowhawk MSRP: Now: $6.95 Add to Cart Compare Quick view Details Live Target | sku: GTM95SK134 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Pearl, 4 Pk MSRP: Now: $8.95 Add to Cart Compare Quick view Details sku: GTM95SK207 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Purple, 4 Pk MSRP: Now: $10.95 Add to Cart Compare Quick view Details Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye MSRP: Now: $15.29 Add to Cart Compare Quick view Details sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout MSRP: Now: $13.89 Add to Cart Compare Quick view Details Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike MSRP: Now: $13.95 Add to Cart Compare Quick view Details Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout MSRP: Now: $15.29 Add to Cart Compare Quick view Details Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown MSRP: Now: $12.95 Add to Cart Compare Quick view Details sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad MSRP: Now: $8.95 Add to Cart Compare Quick view Details Berkley | sku: GMIG3-FO Berkley Gulp! Minnow Grub, 3", Fluorescent Orange, 11 Pk MSRP: Now: $11.95 Add to Cart Compare Quick view Details Berkley | sku: GMI3-CS Berkley Gulp! Minnow, 3", 12 Pk, Chartreuse Shad MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: F05P Rapala Original Floater, 2", Perch MSRP: Now: $10.49 Add to Cart Compare Quick view Details sku: TGSPH38-3 Strike King Tour Grade Spin Jig Head, 3/8 oz, Chartreuse/White MSRP: Now: $9.19 Add to Cart Compare Quick view Details sku: 2HCCR-14-592 Road Runner Casey's Classic Runner Head, 1/4 oz, Blue Gill, 2 Pk MSRP: Now: $8.99 Add to Cart Compare Quick view Details Road Runner | sku: RHSR-14-516 Road Runner Randy's Swim-N-Runner, 1/4 Oz, Arkansas Shiner, 2 PK MSRP: Now: $7.95 Add to Cart Compare Quick view Details sku: TGSPH12-583 Strike King Tour Grade Spin Jig Head, 1/2 oz, Blue Gizzard Shad MSRP: Now: $7.39 Add to Cart Compare Quick view Details sku: MK-70 Strike King Mini-King Spinnerbait, 1/8 oz, Chartreuse & Silver MSRP: Now: $4.95 Add to Cart Compare Quick view Details Strike King | sku: 516BM-72 Strike King Tri-Wing Buzz King Buzzbait, 5/16 oz, White /Silver MSRP: Now: $5.95 Add to Cart Compare Quick view Details Strike King | sku: 516BM-70 Strike King Tri-Wing Buzz King Buzzbait, 5/16 oz, Char/ Silver MSRP: Now: $7.95 Add to Cart Compare Quick view Details sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back MSRP: Now: $7.59 Add to Cart Compare Quick view Details Northland | sku: RRS5C-93 Northland Reed-Runner Classic Single Spin 3/8 Oz, Red Shad MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-38 Northland Reed-Runner Classic Single Spin 3/8 Oz, Blackbird MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-22 Northland Reed-Runner Classic Single Spin, #4/0 Hook, 3/8 Oz, Firetiger MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-10 Northland Reed-Runner Single Spin 3/8 Oz, Canary MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS4C-93 Northland Reed-Runner Classic Single Spin, 1/4 Oz, Red Shad MSRP: Now: $6.95 Add to Cart Compare Quick view Details sku: RRS4C-38 Northland Reed-Runner Classic Single Spin 1/4 Oz, Blackbird MSRP: Now: $5.95 Add to Cart Compare Quick view Details sku: BFBH2-SR Northland Butterfly Blade Harness, #2 Blade, Sunrise MSRP: Now: $5.95 Add to Cart Compare Quick view Details sku: 1603-009 Road Runner Curly Tail Jig w/Spinner 1/8oz, Fluorescent Red/White MSRP: Now: $2.19 Add to Cart Compare Quick view Details sku: 1602-009 Road Runner Curly Tail Jig w/Spinner 1/16oz, Flourscent Red/White MSRP: Now: $2.19 Add to Cart Compare Quick view Details Strike King | sku: 516BM-76 Strike King Tri-Wing Buzz King Buzzbait, 5/16 oz, Black & Blue MSRP: Now: $7.95 Add to Cart Compare Quick view Details Northland | sku: BFBH2-NR Northland Butterfly Blade Harness, #2 Blade, 60" Snell, Silver Shiner MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-8 Northland Reed-Runner Classic Single Spin Spinner bait 3/8 Oz, Pumpkin MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-1 Northland Reed-Runner Single Spin Spinner Bait 3/8 Oz, White Shad MSRP: Now: $6.95 Add to Cart Compare Quick view Berkley | sku: BRBJ18-ORG Berkley Essentials Round Ball Jig, Hook Size 1, Orange, 7 Pk Designed with input from the Berkley Pro Staff, Berkley Round Ball Jigs are sharp, strong and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes. Strong, sharp hooks Hook sizes selected for the most... MSRP: Now: $3.95 Add to Cart Compare Quick view Berkley | sku: BHHJ14-SM Berkley Half Head Jig, Size 2/0 Hook, Smelt, 6 Pk Designed with input from the Berkley Pro Staff, Berkley Half Head Jig Heads are sharp, strong and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes. Hook sizes selected for the most appropriate bait... MSRP: Now: $5.95 Add to Cart Compare Quick view Berkley | sku: FFMN11D-FLPR Berkley Flicker Minnow Deep Dive Crankbait, 4.5", Flashy Perch Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deep with maximum flash and tail action. The Flicker Minnow body design,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: PBBRS3-SMLT Berkley PowerBait Ripple Shad, 3", Smelt, 10 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBaitso much they hold on 18 times longer, giving... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: PBBRS3-GC Berkley PowerBait Ripple Shad, 3", Glow and Char, 10 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBaitso much they hold on 18 times longer, giving... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: PBPS3-BS Berkley PowerBait Power Swimmer, 3.8", Black Shad, 6 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $5.89 Add to Cart Compare Quick view Berkley | sku: PBBCHC4-BLR Berkley PowerBait Chigger Craw, 4", Blk and Red Fleck, 9 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: PBMSFJ5-BGM Berkley PowerBait MaxScent Jerk Shad, 5", Bubblegum, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-WHPR Berkley PowerBait Maxscent FlatWorm, 3.6", White Pearl, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-SBP Berkley PowerBait Maxscent FlatWorm, 3.6", Smoke Black Purple, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-NTSH Berkley PowerBait Maxscent FlatWorm, 3.6", Natural Shad, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-GOBY Berkley PowerBait Maxscent FlatWorm, 3.6", Goby, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSDW5-MNG Berkley PowerBait Maxscent D-Worm, 5 1/2", Mean Green, 10 Pk Taking finesse attraction to new heights, the Berkley PowerBait MaxScent D-Worm employs bolstered scenting and increased naturalism that finicky fish won't be able to resist. Incredibly supple, the Berkley PowerBait MaxScent D-Worm is poured with... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSDW5-BBB Berkley PowerBait Maxscent D-Worm, 5 1/2", Baby Bass, 10 Pk Taking finesse attraction to new heights, the Berkley PowerBait MaxScent D-Worm employs bolstered scenting and increased naturalism that finicky fish won't be able to resist. Incredibly supple, the Berkley PowerBait MaxScent D-Worm is poured with... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: GNC6-GP Berkley Gulp Nightcrawler, 6", Green Pumpkin, 10 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Great on spinner rigs and weedless jigheads Excellent for walleyes and bass Expand your strike zone... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: GJL5-BLO Berkley Gulp Jumbo Leech, 5", Black Olive, 8 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Traditional proven shape Replaces live leeches for durable, long lasting results Great action on... MSRP: Now: $11.95 Add to Cart Compare Quick view Berkley | sku: GJL5-BL Berkley Gulp Jumbo Leech, 5", Black, 8 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Traditional proven shape Replaces live leeches for durable, long lasting results Great action on... MSRP: Now: $11.95 Add to Cart Compare Quick view Lunkerhunt | sku: DRGF03 Lunkerhunt Dragonfly Finesse, 3", Meadowhawk The Lunkerhunt Dragonfly is a finesse topwater lure. It features an innovative technology that is tougher than traditional plastic. The Lunkerhunt Dragonfly excels when fished weedless. It has double skirted wings and a realistic body design that makes... MSRP: Now: $6.95 Add to Cart Compare Quick view Live Target | sku: GTM95SK134 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Pearl, 4 Pk The Ghost Tail Minnow uses LIVETARGET's Injected Core Technology (ICT) to create a ultra-realistic dropshot bait. The Inner-Core is anatomically precise and produces a vibrant metallic flash, while the Exo-Skin generates a finesse quivering action. The... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: GTM95SK207 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Purple, 4 Pk The Ghost Tail Minnow uses LIVETARGET's Injected Core Technology (ICT) to create a ultra-realistic dropshot bait. The Inner-Core is anatomically precise and produces a vibrant metallic flash, while the Exo-Skin generates a finesse quivering action. The... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $13.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $12.95 Add to Cart Compare Quick view
Quick view Details Berkley | sku: FFMN11D-FLPR Berkley Flicker Minnow Deep Dive Crankbait, 4.5", Flashy Perch MSRP: Now: $8.95 Add to Cart Compare Quick view Details sku: PBBRS3-SMLT Berkley PowerBait Ripple Shad, 3", Smelt, 10 Pk MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: PBBRS3-GC Berkley PowerBait Ripple Shad, 3", Glow and Char, 10 Pk MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: PBPS3-BS Berkley PowerBait Power Swimmer, 3.8", Black Shad, 6 Pk MSRP: Now: $5.89 Add to Cart Compare Quick view Details Berkley | sku: PBBCHC4-BLR Berkley PowerBait Chigger Craw, 4", Blk and Red Fleck, 9 Pk MSRP: Now: $8.95 Add to Cart Compare Quick view Details Berkley | sku: PBMSFJ5-BGM Berkley PowerBait MaxScent Jerk Shad, 5", Bubblegum, 10 Pk MSRP: Now: $12.95 Add to Cart Compare Quick view Details Berkley | sku: PBMSFW4-WHPR Berkley PowerBait Maxscent FlatWorm, 3.6", White Pearl, 10 Pk MSRP: Now: $12.95 Add to Cart Compare Quick view Details Berkley | sku: PBMSFW4-SBP Berkley PowerBait Maxscent FlatWorm, 3.6", Smoke Black Purple, 10 Pk MSRP: Now: $10.95 Add to Cart Compare Quick view Details Berkley | sku: PBMSFW4-NTSH Berkley PowerBait Maxscent FlatWorm, 3.6", Natural Shad, 10 Pk MSRP: Now: $10.95 Add to Cart Compare Quick view Details Berkley | sku: PBMSFW4-GOBY Berkley PowerBait Maxscent FlatWorm, 3.6", Goby, 10 Pk MSRP: Now: $12.95 Add to Cart Compare Quick view Details Berkley | sku: PBMSDW5-MNG Berkley PowerBait Maxscent D-Worm, 5 1/2", Mean Green, 10 Pk MSRP: Now: $10.95 Add to Cart Compare Quick view Details Berkley | sku: PBMSDW5-BBB Berkley PowerBait Maxscent D-Worm, 5 1/2", Baby Bass, 10 Pk MSRP: Now: $12.95 Add to Cart Compare Quick view Details Berkley | sku: GNC6-GP Berkley Gulp Nightcrawler, 6", Green Pumpkin, 10 Pk MSRP: Now: $10.95 Add to Cart Compare Quick view Details Berkley | sku: GJL5-BLO Berkley Gulp Jumbo Leech, 5", Black Olive, 8 Pk MSRP: Now: $11.95 Add to Cart Compare Quick view Details Berkley | sku: GJL5-BL Berkley Gulp Jumbo Leech, 5", Black, 8 Pk MSRP: Now: $11.95 Add to Cart Compare Quick view Details Lunkerhunt | sku: DRGF03 Lunkerhunt Dragonfly Finesse, 3", Meadowhawk MSRP: Now: $6.95 Add to Cart Compare Quick view Details Live Target | sku: GTM95SK134 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Pearl, 4 Pk MSRP: Now: $8.95 Add to Cart Compare Quick view Details sku: GTM95SK207 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Purple, 4 Pk MSRP: Now: $10.95 Add to Cart Compare Quick view Details Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye MSRP: Now: $15.29 Add to Cart Compare Quick view Details sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout MSRP: Now: $13.89 Add to Cart Compare Quick view Details Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike MSRP: Now: $13.95 Add to Cart Compare Quick view Details Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout MSRP: Now: $15.29 Add to Cart Compare Quick view Details Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown MSRP: Now: $12.95 Add to Cart Compare Quick view Details sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad MSRP: Now: $8.95 Add to Cart Compare Quick view Details Berkley | sku: GMIG3-FO Berkley Gulp! Minnow Grub, 3", Fluorescent Orange, 11 Pk MSRP: Now: $11.95 Add to Cart Compare Quick view Details Berkley | sku: GMI3-CS Berkley Gulp! Minnow, 3", 12 Pk, Chartreuse Shad MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: F05P Rapala Original Floater, 2", Perch MSRP: Now: $10.49 Add to Cart Compare Quick view Details sku: TGSPH38-3 Strike King Tour Grade Spin Jig Head, 3/8 oz, Chartreuse/White MSRP: Now: $9.19 Add to Cart Compare Quick view Details sku: 2HCCR-14-592 Road Runner Casey's Classic Runner Head, 1/4 oz, Blue Gill, 2 Pk MSRP: Now: $8.99 Add to Cart Compare Quick view Details Road Runner | sku: RHSR-14-516 Road Runner Randy's Swim-N-Runner, 1/4 Oz, Arkansas Shiner, 2 PK MSRP: Now: $7.95 Add to Cart Compare Quick view Details sku: TGSPH12-583 Strike King Tour Grade Spin Jig Head, 1/2 oz, Blue Gizzard Shad MSRP: Now: $7.39 Add to Cart Compare Quick view Details sku: MK-70 Strike King Mini-King Spinnerbait, 1/8 oz, Chartreuse & Silver MSRP: Now: $4.95 Add to Cart Compare Quick view Details Strike King | sku: 516BM-72 Strike King Tri-Wing Buzz King Buzzbait, 5/16 oz, White /Silver MSRP: Now: $5.95 Add to Cart Compare Quick view Details Strike King | sku: 516BM-70 Strike King Tri-Wing Buzz King Buzzbait, 5/16 oz, Char/ Silver MSRP: Now: $7.95 Add to Cart Compare Quick view Details sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back MSRP: Now: $7.59 Add to Cart Compare Quick view Details Northland | sku: RRS5C-93 Northland Reed-Runner Classic Single Spin 3/8 Oz, Red Shad MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-38 Northland Reed-Runner Classic Single Spin 3/8 Oz, Blackbird MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-22 Northland Reed-Runner Classic Single Spin, #4/0 Hook, 3/8 Oz, Firetiger MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-10 Northland Reed-Runner Single Spin 3/8 Oz, Canary MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS4C-93 Northland Reed-Runner Classic Single Spin, 1/4 Oz, Red Shad MSRP: Now: $6.95 Add to Cart Compare Quick view Details sku: RRS4C-38 Northland Reed-Runner Classic Single Spin 1/4 Oz, Blackbird MSRP: Now: $5.95 Add to Cart Compare Quick view Details sku: BFBH2-SR Northland Butterfly Blade Harness, #2 Blade, Sunrise MSRP: Now: $5.95 Add to Cart Compare Quick view Details sku: 1603-009 Road Runner Curly Tail Jig w/Spinner 1/8oz, Fluorescent Red/White MSRP: Now: $2.19 Add to Cart Compare Quick view Details sku: 1602-009 Road Runner Curly Tail Jig w/Spinner 1/16oz, Flourscent Red/White MSRP: Now: $2.19 Add to Cart Compare Quick view Details Strike King | sku: 516BM-76 Strike King Tri-Wing Buzz King Buzzbait, 5/16 oz, Black & Blue MSRP: Now: $7.95 Add to Cart Compare Quick view Details Northland | sku: BFBH2-NR Northland Butterfly Blade Harness, #2 Blade, 60" Snell, Silver Shiner MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-8 Northland Reed-Runner Classic Single Spin Spinner bait 3/8 Oz, Pumpkin MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-1 Northland Reed-Runner Single Spin Spinner Bait 3/8 Oz, White Shad MSRP: Now: $6.95 Add to Cart Compare Quick view Berkley | sku: BRBJ18-ORG Berkley Essentials Round Ball Jig, Hook Size 1, Orange, 7 Pk Designed with input from the Berkley Pro Staff, Berkley Round Ball Jigs are sharp, strong and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes. Strong, sharp hooks Hook sizes selected for the most... MSRP: Now: $3.95 Add to Cart Compare Quick view Berkley | sku: BHHJ14-SM Berkley Half Head Jig, Size 2/0 Hook, Smelt, 6 Pk Designed with input from the Berkley Pro Staff, Berkley Half Head Jig Heads are sharp, strong and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes. Hook sizes selected for the most appropriate bait... MSRP: Now: $5.95 Add to Cart Compare Quick view Berkley | sku: FFMN11D-FLPR Berkley Flicker Minnow Deep Dive Crankbait, 4.5", Flashy Perch Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deep with maximum flash and tail action. The Flicker Minnow body design,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: PBBRS3-SMLT Berkley PowerBait Ripple Shad, 3", Smelt, 10 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBaitso much they hold on 18 times longer, giving... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: PBBRS3-GC Berkley PowerBait Ripple Shad, 3", Glow and Char, 10 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBaitso much they hold on 18 times longer, giving... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: PBPS3-BS Berkley PowerBait Power Swimmer, 3.8", Black Shad, 6 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $5.89 Add to Cart Compare Quick view Berkley | sku: PBBCHC4-BLR Berkley PowerBait Chigger Craw, 4", Blk and Red Fleck, 9 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: PBMSFJ5-BGM Berkley PowerBait MaxScent Jerk Shad, 5", Bubblegum, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-WHPR Berkley PowerBait Maxscent FlatWorm, 3.6", White Pearl, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-SBP Berkley PowerBait Maxscent FlatWorm, 3.6", Smoke Black Purple, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-NTSH Berkley PowerBait Maxscent FlatWorm, 3.6", Natural Shad, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-GOBY Berkley PowerBait Maxscent FlatWorm, 3.6", Goby, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSDW5-MNG Berkley PowerBait Maxscent D-Worm, 5 1/2", Mean Green, 10 Pk Taking finesse attraction to new heights, the Berkley PowerBait MaxScent D-Worm employs bolstered scenting and increased naturalism that finicky fish won't be able to resist. Incredibly supple, the Berkley PowerBait MaxScent D-Worm is poured with... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSDW5-BBB Berkley PowerBait Maxscent D-Worm, 5 1/2", Baby Bass, 10 Pk Taking finesse attraction to new heights, the Berkley PowerBait MaxScent D-Worm employs bolstered scenting and increased naturalism that finicky fish won't be able to resist. Incredibly supple, the Berkley PowerBait MaxScent D-Worm is poured with... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: GNC6-GP Berkley Gulp Nightcrawler, 6", Green Pumpkin, 10 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Great on spinner rigs and weedless jigheads Excellent for walleyes and bass Expand your strike zone... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: GJL5-BLO Berkley Gulp Jumbo Leech, 5", Black Olive, 8 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Traditional proven shape Replaces live leeches for durable, long lasting results Great action on... MSRP: Now: $11.95 Add to Cart Compare Quick view Berkley | sku: GJL5-BL Berkley Gulp Jumbo Leech, 5", Black, 8 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Traditional proven shape Replaces live leeches for durable, long lasting results Great action on... MSRP: Now: $11.95 Add to Cart Compare Quick view Lunkerhunt | sku: DRGF03 Lunkerhunt Dragonfly Finesse, 3", Meadowhawk The Lunkerhunt Dragonfly is a finesse topwater lure. It features an innovative technology that is tougher than traditional plastic. The Lunkerhunt Dragonfly excels when fished weedless. It has double skirted wings and a realistic body design that makes... MSRP: Now: $6.95 Add to Cart Compare Quick view Live Target | sku: GTM95SK134 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Pearl, 4 Pk The Ghost Tail Minnow uses LIVETARGET's Injected Core Technology (ICT) to create a ultra-realistic dropshot bait. The Inner-Core is anatomically precise and produces a vibrant metallic flash, while the Exo-Skin generates a finesse quivering action. The... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: GTM95SK207 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Purple, 4 Pk The Ghost Tail Minnow uses LIVETARGET's Injected Core Technology (ICT) to create a ultra-realistic dropshot bait. The Inner-Core is anatomically precise and produces a vibrant metallic flash, while the Exo-Skin generates a finesse quivering action. The... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $13.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $12.95 Add to Cart Compare Quick view
Quick view Details sku: PBBRS3-SMLT Berkley PowerBait Ripple Shad, 3", Smelt, 10 Pk MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: PBBRS3-GC Berkley PowerBait Ripple Shad, 3", Glow and Char, 10 Pk MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: PBPS3-BS Berkley PowerBait Power Swimmer, 3.8", Black Shad, 6 Pk MSRP: Now: $5.89 Add to Cart Compare Quick view Details Berkley | sku: PBBCHC4-BLR Berkley PowerBait Chigger Craw, 4", Blk and Red Fleck, 9 Pk MSRP: Now: $8.95 Add to Cart Compare Quick view Details Berkley | sku: PBMSFJ5-BGM Berkley PowerBait MaxScent Jerk Shad, 5", Bubblegum, 10 Pk MSRP: Now: $12.95 Add to Cart Compare Quick view Details Berkley | sku: PBMSFW4-WHPR Berkley PowerBait Maxscent FlatWorm, 3.6", White Pearl, 10 Pk MSRP: Now: $12.95 Add to Cart Compare Quick view Details Berkley | sku: PBMSFW4-SBP Berkley PowerBait Maxscent FlatWorm, 3.6", Smoke Black Purple, 10 Pk MSRP: Now: $10.95 Add to Cart Compare Quick view Details Berkley | sku: PBMSFW4-NTSH Berkley PowerBait Maxscent FlatWorm, 3.6", Natural Shad, 10 Pk MSRP: Now: $10.95 Add to Cart Compare Quick view Details Berkley | sku: PBMSFW4-GOBY Berkley PowerBait Maxscent FlatWorm, 3.6", Goby, 10 Pk MSRP: Now: $12.95 Add to Cart Compare Quick view Details Berkley | sku: PBMSDW5-MNG Berkley PowerBait Maxscent D-Worm, 5 1/2", Mean Green, 10 Pk MSRP: Now: $10.95 Add to Cart Compare Quick view Details Berkley | sku: PBMSDW5-BBB Berkley PowerBait Maxscent D-Worm, 5 1/2", Baby Bass, 10 Pk MSRP: Now: $12.95 Add to Cart Compare Quick view Details Berkley | sku: GNC6-GP Berkley Gulp Nightcrawler, 6", Green Pumpkin, 10 Pk MSRP: Now: $10.95 Add to Cart Compare Quick view Details Berkley | sku: GJL5-BLO Berkley Gulp Jumbo Leech, 5", Black Olive, 8 Pk MSRP: Now: $11.95 Add to Cart Compare Quick view Details Berkley | sku: GJL5-BL Berkley Gulp Jumbo Leech, 5", Black, 8 Pk MSRP: Now: $11.95 Add to Cart Compare Quick view Details Lunkerhunt | sku: DRGF03 Lunkerhunt Dragonfly Finesse, 3", Meadowhawk MSRP: Now: $6.95 Add to Cart Compare Quick view Details Live Target | sku: GTM95SK134 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Pearl, 4 Pk MSRP: Now: $8.95 Add to Cart Compare Quick view Details sku: GTM95SK207 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Purple, 4 Pk MSRP: Now: $10.95 Add to Cart Compare Quick view Details Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye MSRP: Now: $15.29 Add to Cart Compare Quick view Details sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout MSRP: Now: $13.89 Add to Cart Compare Quick view Details Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike MSRP: Now: $13.95 Add to Cart Compare Quick view Details Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout MSRP: Now: $15.29 Add to Cart Compare Quick view Details Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown MSRP: Now: $12.95 Add to Cart Compare Quick view Details sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad MSRP: Now: $8.95 Add to Cart Compare Quick view Details Berkley | sku: GMIG3-FO Berkley Gulp! Minnow Grub, 3", Fluorescent Orange, 11 Pk MSRP: Now: $11.95 Add to Cart Compare Quick view Details Berkley | sku: GMI3-CS Berkley Gulp! Minnow, 3", 12 Pk, Chartreuse Shad MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: F05P Rapala Original Floater, 2", Perch MSRP: Now: $10.49 Add to Cart Compare Quick view Details sku: TGSPH38-3 Strike King Tour Grade Spin Jig Head, 3/8 oz, Chartreuse/White MSRP: Now: $9.19 Add to Cart Compare Quick view Details sku: 2HCCR-14-592 Road Runner Casey's Classic Runner Head, 1/4 oz, Blue Gill, 2 Pk MSRP: Now: $8.99 Add to Cart Compare Quick view Details Road Runner | sku: RHSR-14-516 Road Runner Randy's Swim-N-Runner, 1/4 Oz, Arkansas Shiner, 2 PK MSRP: Now: $7.95 Add to Cart Compare Quick view Details sku: TGSPH12-583 Strike King Tour Grade Spin Jig Head, 1/2 oz, Blue Gizzard Shad MSRP: Now: $7.39 Add to Cart Compare Quick view Details sku: MK-70 Strike King Mini-King Spinnerbait, 1/8 oz, Chartreuse & Silver MSRP: Now: $4.95 Add to Cart Compare Quick view Details Strike King | sku: 516BM-72 Strike King Tri-Wing Buzz King Buzzbait, 5/16 oz, White /Silver MSRP: Now: $5.95 Add to Cart Compare Quick view Details Strike King | sku: 516BM-70 Strike King Tri-Wing Buzz King Buzzbait, 5/16 oz, Char/ Silver MSRP: Now: $7.95 Add to Cart Compare Quick view Details sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back MSRP: Now: $7.59 Add to Cart Compare Quick view Details Northland | sku: RRS5C-93 Northland Reed-Runner Classic Single Spin 3/8 Oz, Red Shad MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-38 Northland Reed-Runner Classic Single Spin 3/8 Oz, Blackbird MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-22 Northland Reed-Runner Classic Single Spin, #4/0 Hook, 3/8 Oz, Firetiger MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-10 Northland Reed-Runner Single Spin 3/8 Oz, Canary MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS4C-93 Northland Reed-Runner Classic Single Spin, 1/4 Oz, Red Shad MSRP: Now: $6.95 Add to Cart Compare Quick view Details sku: RRS4C-38 Northland Reed-Runner Classic Single Spin 1/4 Oz, Blackbird MSRP: Now: $5.95 Add to Cart Compare Quick view Details sku: BFBH2-SR Northland Butterfly Blade Harness, #2 Blade, Sunrise MSRP: Now: $5.95 Add to Cart Compare Quick view Details sku: 1603-009 Road Runner Curly Tail Jig w/Spinner 1/8oz, Fluorescent Red/White MSRP: Now: $2.19 Add to Cart Compare Quick view Details sku: 1602-009 Road Runner Curly Tail Jig w/Spinner 1/16oz, Flourscent Red/White MSRP: Now: $2.19 Add to Cart Compare Quick view Details Strike King | sku: 516BM-76 Strike King Tri-Wing Buzz King Buzzbait, 5/16 oz, Black & Blue MSRP: Now: $7.95 Add to Cart Compare Quick view Details Northland | sku: BFBH2-NR Northland Butterfly Blade Harness, #2 Blade, 60" Snell, Silver Shiner MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-8 Northland Reed-Runner Classic Single Spin Spinner bait 3/8 Oz, Pumpkin MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-1 Northland Reed-Runner Single Spin Spinner Bait 3/8 Oz, White Shad MSRP: Now: $6.95 Add to Cart Compare Quick view Berkley | sku: BRBJ18-ORG Berkley Essentials Round Ball Jig, Hook Size 1, Orange, 7 Pk Designed with input from the Berkley Pro Staff, Berkley Round Ball Jigs are sharp, strong and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes. Strong, sharp hooks Hook sizes selected for the most... MSRP: Now: $3.95 Add to Cart Compare Quick view Berkley | sku: BHHJ14-SM Berkley Half Head Jig, Size 2/0 Hook, Smelt, 6 Pk Designed with input from the Berkley Pro Staff, Berkley Half Head Jig Heads are sharp, strong and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes. Hook sizes selected for the most appropriate bait... MSRP: Now: $5.95 Add to Cart Compare Quick view Berkley | sku: FFMN11D-FLPR Berkley Flicker Minnow Deep Dive Crankbait, 4.5", Flashy Perch Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deep with maximum flash and tail action. The Flicker Minnow body design,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: PBBRS3-SMLT Berkley PowerBait Ripple Shad, 3", Smelt, 10 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBaitso much they hold on 18 times longer, giving... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: PBBRS3-GC Berkley PowerBait Ripple Shad, 3", Glow and Char, 10 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBaitso much they hold on 18 times longer, giving... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: PBPS3-BS Berkley PowerBait Power Swimmer, 3.8", Black Shad, 6 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $5.89 Add to Cart Compare Quick view Berkley | sku: PBBCHC4-BLR Berkley PowerBait Chigger Craw, 4", Blk and Red Fleck, 9 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: PBMSFJ5-BGM Berkley PowerBait MaxScent Jerk Shad, 5", Bubblegum, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-WHPR Berkley PowerBait Maxscent FlatWorm, 3.6", White Pearl, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-SBP Berkley PowerBait Maxscent FlatWorm, 3.6", Smoke Black Purple, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-NTSH Berkley PowerBait Maxscent FlatWorm, 3.6", Natural Shad, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-GOBY Berkley PowerBait Maxscent FlatWorm, 3.6", Goby, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSDW5-MNG Berkley PowerBait Maxscent D-Worm, 5 1/2", Mean Green, 10 Pk Taking finesse attraction to new heights, the Berkley PowerBait MaxScent D-Worm employs bolstered scenting and increased naturalism that finicky fish won't be able to resist. Incredibly supple, the Berkley PowerBait MaxScent D-Worm is poured with... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSDW5-BBB Berkley PowerBait Maxscent D-Worm, 5 1/2", Baby Bass, 10 Pk Taking finesse attraction to new heights, the Berkley PowerBait MaxScent D-Worm employs bolstered scenting and increased naturalism that finicky fish won't be able to resist. Incredibly supple, the Berkley PowerBait MaxScent D-Worm is poured with... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: GNC6-GP Berkley Gulp Nightcrawler, 6", Green Pumpkin, 10 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Great on spinner rigs and weedless jigheads Excellent for walleyes and bass Expand your strike zone... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: GJL5-BLO Berkley Gulp Jumbo Leech, 5", Black Olive, 8 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Traditional proven shape Replaces live leeches for durable, long lasting results Great action on... MSRP: Now: $11.95 Add to Cart Compare Quick view Berkley | sku: GJL5-BL Berkley Gulp Jumbo Leech, 5", Black, 8 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Traditional proven shape Replaces live leeches for durable, long lasting results Great action on... MSRP: Now: $11.95 Add to Cart Compare Quick view Lunkerhunt | sku: DRGF03 Lunkerhunt Dragonfly Finesse, 3", Meadowhawk The Lunkerhunt Dragonfly is a finesse topwater lure. It features an innovative technology that is tougher than traditional plastic. The Lunkerhunt Dragonfly excels when fished weedless. It has double skirted wings and a realistic body design that makes... MSRP: Now: $6.95 Add to Cart Compare Quick view Live Target | sku: GTM95SK134 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Pearl, 4 Pk The Ghost Tail Minnow uses LIVETARGET's Injected Core Technology (ICT) to create a ultra-realistic dropshot bait. The Inner-Core is anatomically precise and produces a vibrant metallic flash, while the Exo-Skin generates a finesse quivering action. The... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: GTM95SK207 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Purple, 4 Pk The Ghost Tail Minnow uses LIVETARGET's Injected Core Technology (ICT) to create a ultra-realistic dropshot bait. The Inner-Core is anatomically precise and produces a vibrant metallic flash, while the Exo-Skin generates a finesse quivering action. The... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $13.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $12.95 Add to Cart Compare Quick view
Quick view Details sku: PBBRS3-GC Berkley PowerBait Ripple Shad, 3", Glow and Char, 10 Pk MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: PBPS3-BS Berkley PowerBait Power Swimmer, 3.8", Black Shad, 6 Pk MSRP: Now: $5.89 Add to Cart Compare Quick view Details Berkley | sku: PBBCHC4-BLR Berkley PowerBait Chigger Craw, 4", Blk and Red Fleck, 9 Pk MSRP: Now: $8.95 Add to Cart Compare Quick view Details Berkley | sku: PBMSFJ5-BGM Berkley PowerBait MaxScent Jerk Shad, 5", Bubblegum, 10 Pk MSRP: Now: $12.95 Add to Cart Compare Quick view Details Berkley | sku: PBMSFW4-WHPR Berkley PowerBait Maxscent FlatWorm, 3.6", White Pearl, 10 Pk MSRP: Now: $12.95 Add to Cart Compare Quick view Details Berkley | sku: PBMSFW4-SBP Berkley PowerBait Maxscent FlatWorm, 3.6", Smoke Black Purple, 10 Pk MSRP: Now: $10.95 Add to Cart Compare Quick view Details Berkley | sku: PBMSFW4-NTSH Berkley PowerBait Maxscent FlatWorm, 3.6", Natural Shad, 10 Pk MSRP: Now: $10.95 Add to Cart Compare Quick view Details Berkley | sku: PBMSFW4-GOBY Berkley PowerBait Maxscent FlatWorm, 3.6", Goby, 10 Pk MSRP: Now: $12.95 Add to Cart Compare Quick view Details Berkley | sku: PBMSDW5-MNG Berkley PowerBait Maxscent D-Worm, 5 1/2", Mean Green, 10 Pk MSRP: Now: $10.95 Add to Cart Compare Quick view Details Berkley | sku: PBMSDW5-BBB Berkley PowerBait Maxscent D-Worm, 5 1/2", Baby Bass, 10 Pk MSRP: Now: $12.95 Add to Cart Compare Quick view Details Berkley | sku: GNC6-GP Berkley Gulp Nightcrawler, 6", Green Pumpkin, 10 Pk MSRP: Now: $10.95 Add to Cart Compare Quick view Details Berkley | sku: GJL5-BLO Berkley Gulp Jumbo Leech, 5", Black Olive, 8 Pk MSRP: Now: $11.95 Add to Cart Compare Quick view Details Berkley | sku: GJL5-BL Berkley Gulp Jumbo Leech, 5", Black, 8 Pk MSRP: Now: $11.95 Add to Cart Compare Quick view Details Lunkerhunt | sku: DRGF03 Lunkerhunt Dragonfly Finesse, 3", Meadowhawk MSRP: Now: $6.95 Add to Cart Compare Quick view Details Live Target | sku: GTM95SK134 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Pearl, 4 Pk MSRP: Now: $8.95 Add to Cart Compare Quick view Details sku: GTM95SK207 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Purple, 4 Pk MSRP: Now: $10.95 Add to Cart Compare Quick view Details Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye MSRP: Now: $15.29 Add to Cart Compare Quick view Details sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout MSRP: Now: $13.89 Add to Cart Compare Quick view Details Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike MSRP: Now: $13.95 Add to Cart Compare Quick view Details Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout MSRP: Now: $15.29 Add to Cart Compare Quick view Details Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown MSRP: Now: $12.95 Add to Cart Compare Quick view Details sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad MSRP: Now: $8.95 Add to Cart Compare Quick view Details Berkley | sku: GMIG3-FO Berkley Gulp! Minnow Grub, 3", Fluorescent Orange, 11 Pk MSRP: Now: $11.95 Add to Cart Compare Quick view Details Berkley | sku: GMI3-CS Berkley Gulp! Minnow, 3", 12 Pk, Chartreuse Shad MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: F05P Rapala Original Floater, 2", Perch MSRP: Now: $10.49 Add to Cart Compare Quick view Details sku: TGSPH38-3 Strike King Tour Grade Spin Jig Head, 3/8 oz, Chartreuse/White MSRP: Now: $9.19 Add to Cart Compare Quick view Details sku: 2HCCR-14-592 Road Runner Casey's Classic Runner Head, 1/4 oz, Blue Gill, 2 Pk MSRP: Now: $8.99 Add to Cart Compare Quick view Details Road Runner | sku: RHSR-14-516 Road Runner Randy's Swim-N-Runner, 1/4 Oz, Arkansas Shiner, 2 PK MSRP: Now: $7.95 Add to Cart Compare Quick view Details sku: TGSPH12-583 Strike King Tour Grade Spin Jig Head, 1/2 oz, Blue Gizzard Shad MSRP: Now: $7.39 Add to Cart Compare Quick view Details sku: MK-70 Strike King Mini-King Spinnerbait, 1/8 oz, Chartreuse & Silver MSRP: Now: $4.95 Add to Cart Compare Quick view Details Strike King | sku: 516BM-72 Strike King Tri-Wing Buzz King Buzzbait, 5/16 oz, White /Silver MSRP: Now: $5.95 Add to Cart Compare Quick view Details Strike King | sku: 516BM-70 Strike King Tri-Wing Buzz King Buzzbait, 5/16 oz, Char/ Silver MSRP: Now: $7.95 Add to Cart Compare Quick view Details sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back MSRP: Now: $7.59 Add to Cart Compare Quick view Details Northland | sku: RRS5C-93 Northland Reed-Runner Classic Single Spin 3/8 Oz, Red Shad MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-38 Northland Reed-Runner Classic Single Spin 3/8 Oz, Blackbird MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-22 Northland Reed-Runner Classic Single Spin, #4/0 Hook, 3/8 Oz, Firetiger MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-10 Northland Reed-Runner Single Spin 3/8 Oz, Canary MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS4C-93 Northland Reed-Runner Classic Single Spin, 1/4 Oz, Red Shad MSRP: Now: $6.95 Add to Cart Compare Quick view Details sku: RRS4C-38 Northland Reed-Runner Classic Single Spin 1/4 Oz, Blackbird MSRP: Now: $5.95 Add to Cart Compare Quick view Details sku: BFBH2-SR Northland Butterfly Blade Harness, #2 Blade, Sunrise MSRP: Now: $5.95 Add to Cart Compare Quick view Details sku: 1603-009 Road Runner Curly Tail Jig w/Spinner 1/8oz, Fluorescent Red/White MSRP: Now: $2.19 Add to Cart Compare Quick view Details sku: 1602-009 Road Runner Curly Tail Jig w/Spinner 1/16oz, Flourscent Red/White MSRP: Now: $2.19 Add to Cart Compare Quick view Details Strike King | sku: 516BM-76 Strike King Tri-Wing Buzz King Buzzbait, 5/16 oz, Black & Blue MSRP: Now: $7.95 Add to Cart Compare Quick view Details Northland | sku: BFBH2-NR Northland Butterfly Blade Harness, #2 Blade, 60" Snell, Silver Shiner MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-8 Northland Reed-Runner Classic Single Spin Spinner bait 3/8 Oz, Pumpkin MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-1 Northland Reed-Runner Single Spin Spinner Bait 3/8 Oz, White Shad MSRP: Now: $6.95 Add to Cart Compare Quick view Berkley | sku: BRBJ18-ORG Berkley Essentials Round Ball Jig, Hook Size 1, Orange, 7 Pk Designed with input from the Berkley Pro Staff, Berkley Round Ball Jigs are sharp, strong and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes. Strong, sharp hooks Hook sizes selected for the most... MSRP: Now: $3.95 Add to Cart Compare Quick view Berkley | sku: BHHJ14-SM Berkley Half Head Jig, Size 2/0 Hook, Smelt, 6 Pk Designed with input from the Berkley Pro Staff, Berkley Half Head Jig Heads are sharp, strong and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes. Hook sizes selected for the most appropriate bait... MSRP: Now: $5.95 Add to Cart Compare Quick view Berkley | sku: FFMN11D-FLPR Berkley Flicker Minnow Deep Dive Crankbait, 4.5", Flashy Perch Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deep with maximum flash and tail action. The Flicker Minnow body design,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: PBBRS3-SMLT Berkley PowerBait Ripple Shad, 3", Smelt, 10 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBaitso much they hold on 18 times longer, giving... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: PBBRS3-GC Berkley PowerBait Ripple Shad, 3", Glow and Char, 10 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBaitso much they hold on 18 times longer, giving... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: PBPS3-BS Berkley PowerBait Power Swimmer, 3.8", Black Shad, 6 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $5.89 Add to Cart Compare Quick view Berkley | sku: PBBCHC4-BLR Berkley PowerBait Chigger Craw, 4", Blk and Red Fleck, 9 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: PBMSFJ5-BGM Berkley PowerBait MaxScent Jerk Shad, 5", Bubblegum, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-WHPR Berkley PowerBait Maxscent FlatWorm, 3.6", White Pearl, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-SBP Berkley PowerBait Maxscent FlatWorm, 3.6", Smoke Black Purple, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-NTSH Berkley PowerBait Maxscent FlatWorm, 3.6", Natural Shad, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-GOBY Berkley PowerBait Maxscent FlatWorm, 3.6", Goby, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSDW5-MNG Berkley PowerBait Maxscent D-Worm, 5 1/2", Mean Green, 10 Pk Taking finesse attraction to new heights, the Berkley PowerBait MaxScent D-Worm employs bolstered scenting and increased naturalism that finicky fish won't be able to resist. Incredibly supple, the Berkley PowerBait MaxScent D-Worm is poured with... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSDW5-BBB Berkley PowerBait Maxscent D-Worm, 5 1/2", Baby Bass, 10 Pk Taking finesse attraction to new heights, the Berkley PowerBait MaxScent D-Worm employs bolstered scenting and increased naturalism that finicky fish won't be able to resist. Incredibly supple, the Berkley PowerBait MaxScent D-Worm is poured with... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: GNC6-GP Berkley Gulp Nightcrawler, 6", Green Pumpkin, 10 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Great on spinner rigs and weedless jigheads Excellent for walleyes and bass Expand your strike zone... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: GJL5-BLO Berkley Gulp Jumbo Leech, 5", Black Olive, 8 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Traditional proven shape Replaces live leeches for durable, long lasting results Great action on... MSRP: Now: $11.95 Add to Cart Compare Quick view Berkley | sku: GJL5-BL Berkley Gulp Jumbo Leech, 5", Black, 8 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Traditional proven shape Replaces live leeches for durable, long lasting results Great action on... MSRP: Now: $11.95 Add to Cart Compare Quick view Lunkerhunt | sku: DRGF03 Lunkerhunt Dragonfly Finesse, 3", Meadowhawk The Lunkerhunt Dragonfly is a finesse topwater lure. It features an innovative technology that is tougher than traditional plastic. The Lunkerhunt Dragonfly excels when fished weedless. It has double skirted wings and a realistic body design that makes... MSRP: Now: $6.95 Add to Cart Compare Quick view Live Target | sku: GTM95SK134 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Pearl, 4 Pk The Ghost Tail Minnow uses LIVETARGET's Injected Core Technology (ICT) to create a ultra-realistic dropshot bait. The Inner-Core is anatomically precise and produces a vibrant metallic flash, while the Exo-Skin generates a finesse quivering action. The... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: GTM95SK207 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Purple, 4 Pk The Ghost Tail Minnow uses LIVETARGET's Injected Core Technology (ICT) to create a ultra-realistic dropshot bait. The Inner-Core is anatomically precise and produces a vibrant metallic flash, while the Exo-Skin generates a finesse quivering action. The... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $13.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $12.95 Add to Cart Compare Quick view
Quick view Details sku: PBPS3-BS Berkley PowerBait Power Swimmer, 3.8", Black Shad, 6 Pk MSRP: Now: $5.89 Add to Cart Compare Quick view Details Berkley | sku: PBBCHC4-BLR Berkley PowerBait Chigger Craw, 4", Blk and Red Fleck, 9 Pk MSRP: Now: $8.95 Add to Cart Compare Quick view Details Berkley | sku: PBMSFJ5-BGM Berkley PowerBait MaxScent Jerk Shad, 5", Bubblegum, 10 Pk MSRP: Now: $12.95 Add to Cart Compare Quick view Details Berkley | sku: PBMSFW4-WHPR Berkley PowerBait Maxscent FlatWorm, 3.6", White Pearl, 10 Pk MSRP: Now: $12.95 Add to Cart Compare Quick view Details Berkley | sku: PBMSFW4-SBP Berkley PowerBait Maxscent FlatWorm, 3.6", Smoke Black Purple, 10 Pk MSRP: Now: $10.95 Add to Cart Compare Quick view Details Berkley | sku: PBMSFW4-NTSH Berkley PowerBait Maxscent FlatWorm, 3.6", Natural Shad, 10 Pk MSRP: Now: $10.95 Add to Cart Compare Quick view Details Berkley | sku: PBMSFW4-GOBY Berkley PowerBait Maxscent FlatWorm, 3.6", Goby, 10 Pk MSRP: Now: $12.95 Add to Cart Compare Quick view Details Berkley | sku: PBMSDW5-MNG Berkley PowerBait Maxscent D-Worm, 5 1/2", Mean Green, 10 Pk MSRP: Now: $10.95 Add to Cart Compare Quick view Details Berkley | sku: PBMSDW5-BBB Berkley PowerBait Maxscent D-Worm, 5 1/2", Baby Bass, 10 Pk MSRP: Now: $12.95 Add to Cart Compare Quick view Details Berkley | sku: GNC6-GP Berkley Gulp Nightcrawler, 6", Green Pumpkin, 10 Pk MSRP: Now: $10.95 Add to Cart Compare Quick view Details Berkley | sku: GJL5-BLO Berkley Gulp Jumbo Leech, 5", Black Olive, 8 Pk MSRP: Now: $11.95 Add to Cart Compare Quick view Details Berkley | sku: GJL5-BL Berkley Gulp Jumbo Leech, 5", Black, 8 Pk MSRP: Now: $11.95 Add to Cart Compare Quick view Details Lunkerhunt | sku: DRGF03 Lunkerhunt Dragonfly Finesse, 3", Meadowhawk MSRP: Now: $6.95 Add to Cart Compare Quick view Details Live Target | sku: GTM95SK134 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Pearl, 4 Pk MSRP: Now: $8.95 Add to Cart Compare Quick view Details sku: GTM95SK207 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Purple, 4 Pk MSRP: Now: $10.95 Add to Cart Compare Quick view Details Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye MSRP: Now: $15.29 Add to Cart Compare Quick view Details sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout MSRP: Now: $13.89 Add to Cart Compare Quick view Details Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike MSRP: Now: $13.95 Add to Cart Compare Quick view Details Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout MSRP: Now: $15.29 Add to Cart Compare Quick view Details Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown MSRP: Now: $12.95 Add to Cart Compare Quick view Details sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad MSRP: Now: $8.95 Add to Cart Compare Quick view Details Berkley | sku: GMIG3-FO Berkley Gulp! Minnow Grub, 3", Fluorescent Orange, 11 Pk MSRP: Now: $11.95 Add to Cart Compare Quick view Details Berkley | sku: GMI3-CS Berkley Gulp! Minnow, 3", 12 Pk, Chartreuse Shad MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: F05P Rapala Original Floater, 2", Perch MSRP: Now: $10.49 Add to Cart Compare Quick view Details sku: TGSPH38-3 Strike King Tour Grade Spin Jig Head, 3/8 oz, Chartreuse/White MSRP: Now: $9.19 Add to Cart Compare Quick view Details sku: 2HCCR-14-592 Road Runner Casey's Classic Runner Head, 1/4 oz, Blue Gill, 2 Pk MSRP: Now: $8.99 Add to Cart Compare Quick view Details Road Runner | sku: RHSR-14-516 Road Runner Randy's Swim-N-Runner, 1/4 Oz, Arkansas Shiner, 2 PK MSRP: Now: $7.95 Add to Cart Compare Quick view Details sku: TGSPH12-583 Strike King Tour Grade Spin Jig Head, 1/2 oz, Blue Gizzard Shad MSRP: Now: $7.39 Add to Cart Compare Quick view Details sku: MK-70 Strike King Mini-King Spinnerbait, 1/8 oz, Chartreuse & Silver MSRP: Now: $4.95 Add to Cart Compare Quick view Details Strike King | sku: 516BM-72 Strike King Tri-Wing Buzz King Buzzbait, 5/16 oz, White /Silver MSRP: Now: $5.95 Add to Cart Compare Quick view Details Strike King | sku: 516BM-70 Strike King Tri-Wing Buzz King Buzzbait, 5/16 oz, Char/ Silver MSRP: Now: $7.95 Add to Cart Compare Quick view Details sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back MSRP: Now: $7.59 Add to Cart Compare Quick view Details Northland | sku: RRS5C-93 Northland Reed-Runner Classic Single Spin 3/8 Oz, Red Shad MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-38 Northland Reed-Runner Classic Single Spin 3/8 Oz, Blackbird MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-22 Northland Reed-Runner Classic Single Spin, #4/0 Hook, 3/8 Oz, Firetiger MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-10 Northland Reed-Runner Single Spin 3/8 Oz, Canary MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS4C-93 Northland Reed-Runner Classic Single Spin, 1/4 Oz, Red Shad MSRP: Now: $6.95 Add to Cart Compare Quick view Details sku: RRS4C-38 Northland Reed-Runner Classic Single Spin 1/4 Oz, Blackbird MSRP: Now: $5.95 Add to Cart Compare Quick view Details sku: BFBH2-SR Northland Butterfly Blade Harness, #2 Blade, Sunrise MSRP: Now: $5.95 Add to Cart Compare Quick view Details sku: 1603-009 Road Runner Curly Tail Jig w/Spinner 1/8oz, Fluorescent Red/White MSRP: Now: $2.19 Add to Cart Compare Quick view Details sku: 1602-009 Road Runner Curly Tail Jig w/Spinner 1/16oz, Flourscent Red/White MSRP: Now: $2.19 Add to Cart Compare Quick view Details Strike King | sku: 516BM-76 Strike King Tri-Wing Buzz King Buzzbait, 5/16 oz, Black & Blue MSRP: Now: $7.95 Add to Cart Compare Quick view Details Northland | sku: BFBH2-NR Northland Butterfly Blade Harness, #2 Blade, 60" Snell, Silver Shiner MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-8 Northland Reed-Runner Classic Single Spin Spinner bait 3/8 Oz, Pumpkin MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-1 Northland Reed-Runner Single Spin Spinner Bait 3/8 Oz, White Shad MSRP: Now: $6.95 Add to Cart Compare Quick view Berkley | sku: BRBJ18-ORG Berkley Essentials Round Ball Jig, Hook Size 1, Orange, 7 Pk Designed with input from the Berkley Pro Staff, Berkley Round Ball Jigs are sharp, strong and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes. Strong, sharp hooks Hook sizes selected for the most... MSRP: Now: $3.95 Add to Cart Compare Quick view Berkley | sku: BHHJ14-SM Berkley Half Head Jig, Size 2/0 Hook, Smelt, 6 Pk Designed with input from the Berkley Pro Staff, Berkley Half Head Jig Heads are sharp, strong and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes. Hook sizes selected for the most appropriate bait... MSRP: Now: $5.95 Add to Cart Compare Quick view Berkley | sku: FFMN11D-FLPR Berkley Flicker Minnow Deep Dive Crankbait, 4.5", Flashy Perch Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deep with maximum flash and tail action. The Flicker Minnow body design,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: PBBRS3-SMLT Berkley PowerBait Ripple Shad, 3", Smelt, 10 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBaitso much they hold on 18 times longer, giving... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: PBBRS3-GC Berkley PowerBait Ripple Shad, 3", Glow and Char, 10 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBaitso much they hold on 18 times longer, giving... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: PBPS3-BS Berkley PowerBait Power Swimmer, 3.8", Black Shad, 6 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $5.89 Add to Cart Compare Quick view Berkley | sku: PBBCHC4-BLR Berkley PowerBait Chigger Craw, 4", Blk and Red Fleck, 9 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: PBMSFJ5-BGM Berkley PowerBait MaxScent Jerk Shad, 5", Bubblegum, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-WHPR Berkley PowerBait Maxscent FlatWorm, 3.6", White Pearl, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-SBP Berkley PowerBait Maxscent FlatWorm, 3.6", Smoke Black Purple, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-NTSH Berkley PowerBait Maxscent FlatWorm, 3.6", Natural Shad, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-GOBY Berkley PowerBait Maxscent FlatWorm, 3.6", Goby, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSDW5-MNG Berkley PowerBait Maxscent D-Worm, 5 1/2", Mean Green, 10 Pk Taking finesse attraction to new heights, the Berkley PowerBait MaxScent D-Worm employs bolstered scenting and increased naturalism that finicky fish won't be able to resist. Incredibly supple, the Berkley PowerBait MaxScent D-Worm is poured with... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSDW5-BBB Berkley PowerBait Maxscent D-Worm, 5 1/2", Baby Bass, 10 Pk Taking finesse attraction to new heights, the Berkley PowerBait MaxScent D-Worm employs bolstered scenting and increased naturalism that finicky fish won't be able to resist. Incredibly supple, the Berkley PowerBait MaxScent D-Worm is poured with... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: GNC6-GP Berkley Gulp Nightcrawler, 6", Green Pumpkin, 10 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Great on spinner rigs and weedless jigheads Excellent for walleyes and bass Expand your strike zone... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: GJL5-BLO Berkley Gulp Jumbo Leech, 5", Black Olive, 8 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Traditional proven shape Replaces live leeches for durable, long lasting results Great action on... MSRP: Now: $11.95 Add to Cart Compare Quick view Berkley | sku: GJL5-BL Berkley Gulp Jumbo Leech, 5", Black, 8 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Traditional proven shape Replaces live leeches for durable, long lasting results Great action on... MSRP: Now: $11.95 Add to Cart Compare Quick view Lunkerhunt | sku: DRGF03 Lunkerhunt Dragonfly Finesse, 3", Meadowhawk The Lunkerhunt Dragonfly is a finesse topwater lure. It features an innovative technology that is tougher than traditional plastic. The Lunkerhunt Dragonfly excels when fished weedless. It has double skirted wings and a realistic body design that makes... MSRP: Now: $6.95 Add to Cart Compare Quick view Live Target | sku: GTM95SK134 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Pearl, 4 Pk The Ghost Tail Minnow uses LIVETARGET's Injected Core Technology (ICT) to create a ultra-realistic dropshot bait. The Inner-Core is anatomically precise and produces a vibrant metallic flash, while the Exo-Skin generates a finesse quivering action. The... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: GTM95SK207 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Purple, 4 Pk The Ghost Tail Minnow uses LIVETARGET's Injected Core Technology (ICT) to create a ultra-realistic dropshot bait. The Inner-Core is anatomically precise and produces a vibrant metallic flash, while the Exo-Skin generates a finesse quivering action. The... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $13.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $12.95 Add to Cart Compare Quick view
Quick view Details Berkley | sku: PBBCHC4-BLR Berkley PowerBait Chigger Craw, 4", Blk and Red Fleck, 9 Pk MSRP: Now: $8.95 Add to Cart Compare Quick view Details Berkley | sku: PBMSFJ5-BGM Berkley PowerBait MaxScent Jerk Shad, 5", Bubblegum, 10 Pk MSRP: Now: $12.95 Add to Cart Compare Quick view Details Berkley | sku: PBMSFW4-WHPR Berkley PowerBait Maxscent FlatWorm, 3.6", White Pearl, 10 Pk MSRP: Now: $12.95 Add to Cart Compare Quick view Details Berkley | sku: PBMSFW4-SBP Berkley PowerBait Maxscent FlatWorm, 3.6", Smoke Black Purple, 10 Pk MSRP: Now: $10.95 Add to Cart Compare Quick view Details Berkley | sku: PBMSFW4-NTSH Berkley PowerBait Maxscent FlatWorm, 3.6", Natural Shad, 10 Pk MSRP: Now: $10.95 Add to Cart Compare Quick view Details Berkley | sku: PBMSFW4-GOBY Berkley PowerBait Maxscent FlatWorm, 3.6", Goby, 10 Pk MSRP: Now: $12.95 Add to Cart Compare Quick view Details Berkley | sku: PBMSDW5-MNG Berkley PowerBait Maxscent D-Worm, 5 1/2", Mean Green, 10 Pk MSRP: Now: $10.95 Add to Cart Compare Quick view Details Berkley | sku: PBMSDW5-BBB Berkley PowerBait Maxscent D-Worm, 5 1/2", Baby Bass, 10 Pk MSRP: Now: $12.95 Add to Cart Compare Quick view Details Berkley | sku: GNC6-GP Berkley Gulp Nightcrawler, 6", Green Pumpkin, 10 Pk MSRP: Now: $10.95 Add to Cart Compare Quick view Details Berkley | sku: GJL5-BLO Berkley Gulp Jumbo Leech, 5", Black Olive, 8 Pk MSRP: Now: $11.95 Add to Cart Compare Quick view Details Berkley | sku: GJL5-BL Berkley Gulp Jumbo Leech, 5", Black, 8 Pk MSRP: Now: $11.95 Add to Cart Compare Quick view Details Lunkerhunt | sku: DRGF03 Lunkerhunt Dragonfly Finesse, 3", Meadowhawk MSRP: Now: $6.95 Add to Cart Compare Quick view Details Live Target | sku: GTM95SK134 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Pearl, 4 Pk MSRP: Now: $8.95 Add to Cart Compare Quick view Details sku: GTM95SK207 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Purple, 4 Pk MSRP: Now: $10.95 Add to Cart Compare Quick view Details Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye MSRP: Now: $15.29 Add to Cart Compare Quick view Details sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout MSRP: Now: $13.89 Add to Cart Compare Quick view Details Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike MSRP: Now: $13.95 Add to Cart Compare Quick view Details Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout MSRP: Now: $15.29 Add to Cart Compare Quick view Details Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown MSRP: Now: $12.95 Add to Cart Compare Quick view Details sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad MSRP: Now: $8.95 Add to Cart Compare Quick view Details Berkley | sku: GMIG3-FO Berkley Gulp! Minnow Grub, 3", Fluorescent Orange, 11 Pk MSRP: Now: $11.95 Add to Cart Compare Quick view Details Berkley | sku: GMI3-CS Berkley Gulp! Minnow, 3", 12 Pk, Chartreuse Shad MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: F05P Rapala Original Floater, 2", Perch MSRP: Now: $10.49 Add to Cart Compare Quick view Details sku: TGSPH38-3 Strike King Tour Grade Spin Jig Head, 3/8 oz, Chartreuse/White MSRP: Now: $9.19 Add to Cart Compare Quick view Details sku: 2HCCR-14-592 Road Runner Casey's Classic Runner Head, 1/4 oz, Blue Gill, 2 Pk MSRP: Now: $8.99 Add to Cart Compare Quick view Details Road Runner | sku: RHSR-14-516 Road Runner Randy's Swim-N-Runner, 1/4 Oz, Arkansas Shiner, 2 PK MSRP: Now: $7.95 Add to Cart Compare Quick view Details sku: TGSPH12-583 Strike King Tour Grade Spin Jig Head, 1/2 oz, Blue Gizzard Shad MSRP: Now: $7.39 Add to Cart Compare Quick view Details sku: MK-70 Strike King Mini-King Spinnerbait, 1/8 oz, Chartreuse & Silver MSRP: Now: $4.95 Add to Cart Compare Quick view Details Strike King | sku: 516BM-72 Strike King Tri-Wing Buzz King Buzzbait, 5/16 oz, White /Silver MSRP: Now: $5.95 Add to Cart Compare Quick view Details Strike King | sku: 516BM-70 Strike King Tri-Wing Buzz King Buzzbait, 5/16 oz, Char/ Silver MSRP: Now: $7.95 Add to Cart Compare Quick view Details sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back MSRP: Now: $7.59 Add to Cart Compare Quick view Details Northland | sku: RRS5C-93 Northland Reed-Runner Classic Single Spin 3/8 Oz, Red Shad MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-38 Northland Reed-Runner Classic Single Spin 3/8 Oz, Blackbird MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-22 Northland Reed-Runner Classic Single Spin, #4/0 Hook, 3/8 Oz, Firetiger MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-10 Northland Reed-Runner Single Spin 3/8 Oz, Canary MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS4C-93 Northland Reed-Runner Classic Single Spin, 1/4 Oz, Red Shad MSRP: Now: $6.95 Add to Cart Compare Quick view Details sku: RRS4C-38 Northland Reed-Runner Classic Single Spin 1/4 Oz, Blackbird MSRP: Now: $5.95 Add to Cart Compare Quick view Details sku: BFBH2-SR Northland Butterfly Blade Harness, #2 Blade, Sunrise MSRP: Now: $5.95 Add to Cart Compare Quick view Details sku: 1603-009 Road Runner Curly Tail Jig w/Spinner 1/8oz, Fluorescent Red/White MSRP: Now: $2.19 Add to Cart Compare Quick view Details sku: 1602-009 Road Runner Curly Tail Jig w/Spinner 1/16oz, Flourscent Red/White MSRP: Now: $2.19 Add to Cart Compare Quick view Details Strike King | sku: 516BM-76 Strike King Tri-Wing Buzz King Buzzbait, 5/16 oz, Black & Blue MSRP: Now: $7.95 Add to Cart Compare Quick view Details Northland | sku: BFBH2-NR Northland Butterfly Blade Harness, #2 Blade, 60" Snell, Silver Shiner MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-8 Northland Reed-Runner Classic Single Spin Spinner bait 3/8 Oz, Pumpkin MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-1 Northland Reed-Runner Single Spin Spinner Bait 3/8 Oz, White Shad MSRP: Now: $6.95 Add to Cart Compare Quick view Berkley | sku: BRBJ18-ORG Berkley Essentials Round Ball Jig, Hook Size 1, Orange, 7 Pk Designed with input from the Berkley Pro Staff, Berkley Round Ball Jigs are sharp, strong and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes. Strong, sharp hooks Hook sizes selected for the most... MSRP: Now: $3.95 Add to Cart Compare Quick view Berkley | sku: BHHJ14-SM Berkley Half Head Jig, Size 2/0 Hook, Smelt, 6 Pk Designed with input from the Berkley Pro Staff, Berkley Half Head Jig Heads are sharp, strong and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes. Hook sizes selected for the most appropriate bait... MSRP: Now: $5.95 Add to Cart Compare Quick view Berkley | sku: FFMN11D-FLPR Berkley Flicker Minnow Deep Dive Crankbait, 4.5", Flashy Perch Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deep with maximum flash and tail action. The Flicker Minnow body design,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: PBBRS3-SMLT Berkley PowerBait Ripple Shad, 3", Smelt, 10 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBaitso much they hold on 18 times longer, giving... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: PBBRS3-GC Berkley PowerBait Ripple Shad, 3", Glow and Char, 10 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBaitso much they hold on 18 times longer, giving... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: PBPS3-BS Berkley PowerBait Power Swimmer, 3.8", Black Shad, 6 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $5.89 Add to Cart Compare Quick view Berkley | sku: PBBCHC4-BLR Berkley PowerBait Chigger Craw, 4", Blk and Red Fleck, 9 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: PBMSFJ5-BGM Berkley PowerBait MaxScent Jerk Shad, 5", Bubblegum, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-WHPR Berkley PowerBait Maxscent FlatWorm, 3.6", White Pearl, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-SBP Berkley PowerBait Maxscent FlatWorm, 3.6", Smoke Black Purple, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-NTSH Berkley PowerBait Maxscent FlatWorm, 3.6", Natural Shad, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-GOBY Berkley PowerBait Maxscent FlatWorm, 3.6", Goby, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSDW5-MNG Berkley PowerBait Maxscent D-Worm, 5 1/2", Mean Green, 10 Pk Taking finesse attraction to new heights, the Berkley PowerBait MaxScent D-Worm employs bolstered scenting and increased naturalism that finicky fish won't be able to resist. Incredibly supple, the Berkley PowerBait MaxScent D-Worm is poured with... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSDW5-BBB Berkley PowerBait Maxscent D-Worm, 5 1/2", Baby Bass, 10 Pk Taking finesse attraction to new heights, the Berkley PowerBait MaxScent D-Worm employs bolstered scenting and increased naturalism that finicky fish won't be able to resist. Incredibly supple, the Berkley PowerBait MaxScent D-Worm is poured with... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: GNC6-GP Berkley Gulp Nightcrawler, 6", Green Pumpkin, 10 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Great on spinner rigs and weedless jigheads Excellent for walleyes and bass Expand your strike zone... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: GJL5-BLO Berkley Gulp Jumbo Leech, 5", Black Olive, 8 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Traditional proven shape Replaces live leeches for durable, long lasting results Great action on... MSRP: Now: $11.95 Add to Cart Compare Quick view Berkley | sku: GJL5-BL Berkley Gulp Jumbo Leech, 5", Black, 8 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Traditional proven shape Replaces live leeches for durable, long lasting results Great action on... MSRP: Now: $11.95 Add to Cart Compare Quick view Lunkerhunt | sku: DRGF03 Lunkerhunt Dragonfly Finesse, 3", Meadowhawk The Lunkerhunt Dragonfly is a finesse topwater lure. It features an innovative technology that is tougher than traditional plastic. The Lunkerhunt Dragonfly excels when fished weedless. It has double skirted wings and a realistic body design that makes... MSRP: Now: $6.95 Add to Cart Compare Quick view Live Target | sku: GTM95SK134 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Pearl, 4 Pk The Ghost Tail Minnow uses LIVETARGET's Injected Core Technology (ICT) to create a ultra-realistic dropshot bait. The Inner-Core is anatomically precise and produces a vibrant metallic flash, while the Exo-Skin generates a finesse quivering action. The... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: GTM95SK207 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Purple, 4 Pk The Ghost Tail Minnow uses LIVETARGET's Injected Core Technology (ICT) to create a ultra-realistic dropshot bait. The Inner-Core is anatomically precise and produces a vibrant metallic flash, while the Exo-Skin generates a finesse quivering action. The... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $13.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $12.95 Add to Cart Compare Quick view
Quick view Details Berkley | sku: PBMSFJ5-BGM Berkley PowerBait MaxScent Jerk Shad, 5", Bubblegum, 10 Pk MSRP: Now: $12.95 Add to Cart Compare Quick view Details Berkley | sku: PBMSFW4-WHPR Berkley PowerBait Maxscent FlatWorm, 3.6", White Pearl, 10 Pk MSRP: Now: $12.95 Add to Cart Compare Quick view Details Berkley | sku: PBMSFW4-SBP Berkley PowerBait Maxscent FlatWorm, 3.6", Smoke Black Purple, 10 Pk MSRP: Now: $10.95 Add to Cart Compare Quick view Details Berkley | sku: PBMSFW4-NTSH Berkley PowerBait Maxscent FlatWorm, 3.6", Natural Shad, 10 Pk MSRP: Now: $10.95 Add to Cart Compare Quick view Details Berkley | sku: PBMSFW4-GOBY Berkley PowerBait Maxscent FlatWorm, 3.6", Goby, 10 Pk MSRP: Now: $12.95 Add to Cart Compare Quick view Details Berkley | sku: PBMSDW5-MNG Berkley PowerBait Maxscent D-Worm, 5 1/2", Mean Green, 10 Pk MSRP: Now: $10.95 Add to Cart Compare Quick view Details Berkley | sku: PBMSDW5-BBB Berkley PowerBait Maxscent D-Worm, 5 1/2", Baby Bass, 10 Pk MSRP: Now: $12.95 Add to Cart Compare Quick view Details Berkley | sku: GNC6-GP Berkley Gulp Nightcrawler, 6", Green Pumpkin, 10 Pk MSRP: Now: $10.95 Add to Cart Compare Quick view Details Berkley | sku: GJL5-BLO Berkley Gulp Jumbo Leech, 5", Black Olive, 8 Pk MSRP: Now: $11.95 Add to Cart Compare Quick view Details Berkley | sku: GJL5-BL Berkley Gulp Jumbo Leech, 5", Black, 8 Pk MSRP: Now: $11.95 Add to Cart Compare Quick view Details Lunkerhunt | sku: DRGF03 Lunkerhunt Dragonfly Finesse, 3", Meadowhawk MSRP: Now: $6.95 Add to Cart Compare Quick view Details Live Target | sku: GTM95SK134 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Pearl, 4 Pk MSRP: Now: $8.95 Add to Cart Compare Quick view Details sku: GTM95SK207 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Purple, 4 Pk MSRP: Now: $10.95 Add to Cart Compare Quick view Details Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye MSRP: Now: $15.29 Add to Cart Compare Quick view Details sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout MSRP: Now: $13.89 Add to Cart Compare Quick view Details Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike MSRP: Now: $13.95 Add to Cart Compare Quick view Details Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout MSRP: Now: $15.29 Add to Cart Compare Quick view Details Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown MSRP: Now: $12.95 Add to Cart Compare Quick view Details sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad MSRP: Now: $8.95 Add to Cart Compare Quick view Details Berkley | sku: GMIG3-FO Berkley Gulp! Minnow Grub, 3", Fluorescent Orange, 11 Pk MSRP: Now: $11.95 Add to Cart Compare Quick view Details Berkley | sku: GMI3-CS Berkley Gulp! Minnow, 3", 12 Pk, Chartreuse Shad MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: F05P Rapala Original Floater, 2", Perch MSRP: Now: $10.49 Add to Cart Compare Quick view Details sku: TGSPH38-3 Strike King Tour Grade Spin Jig Head, 3/8 oz, Chartreuse/White MSRP: Now: $9.19 Add to Cart Compare Quick view Details sku: 2HCCR-14-592 Road Runner Casey's Classic Runner Head, 1/4 oz, Blue Gill, 2 Pk MSRP: Now: $8.99 Add to Cart Compare Quick view Details Road Runner | sku: RHSR-14-516 Road Runner Randy's Swim-N-Runner, 1/4 Oz, Arkansas Shiner, 2 PK MSRP: Now: $7.95 Add to Cart Compare Quick view Details sku: TGSPH12-583 Strike King Tour Grade Spin Jig Head, 1/2 oz, Blue Gizzard Shad MSRP: Now: $7.39 Add to Cart Compare Quick view Details sku: MK-70 Strike King Mini-King Spinnerbait, 1/8 oz, Chartreuse & Silver MSRP: Now: $4.95 Add to Cart Compare Quick view Details Strike King | sku: 516BM-72 Strike King Tri-Wing Buzz King Buzzbait, 5/16 oz, White /Silver MSRP: Now: $5.95 Add to Cart Compare Quick view Details Strike King | sku: 516BM-70 Strike King Tri-Wing Buzz King Buzzbait, 5/16 oz, Char/ Silver MSRP: Now: $7.95 Add to Cart Compare Quick view Details sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back MSRP: Now: $7.59 Add to Cart Compare Quick view Details Northland | sku: RRS5C-93 Northland Reed-Runner Classic Single Spin 3/8 Oz, Red Shad MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-38 Northland Reed-Runner Classic Single Spin 3/8 Oz, Blackbird MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-22 Northland Reed-Runner Classic Single Spin, #4/0 Hook, 3/8 Oz, Firetiger MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-10 Northland Reed-Runner Single Spin 3/8 Oz, Canary MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS4C-93 Northland Reed-Runner Classic Single Spin, 1/4 Oz, Red Shad MSRP: Now: $6.95 Add to Cart Compare Quick view Details sku: RRS4C-38 Northland Reed-Runner Classic Single Spin 1/4 Oz, Blackbird MSRP: Now: $5.95 Add to Cart Compare Quick view Details sku: BFBH2-SR Northland Butterfly Blade Harness, #2 Blade, Sunrise MSRP: Now: $5.95 Add to Cart Compare Quick view Details sku: 1603-009 Road Runner Curly Tail Jig w/Spinner 1/8oz, Fluorescent Red/White MSRP: Now: $2.19 Add to Cart Compare Quick view Details sku: 1602-009 Road Runner Curly Tail Jig w/Spinner 1/16oz, Flourscent Red/White MSRP: Now: $2.19 Add to Cart Compare Quick view Details Strike King | sku: 516BM-76 Strike King Tri-Wing Buzz King Buzzbait, 5/16 oz, Black & Blue MSRP: Now: $7.95 Add to Cart Compare Quick view Details Northland | sku: BFBH2-NR Northland Butterfly Blade Harness, #2 Blade, 60" Snell, Silver Shiner MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-8 Northland Reed-Runner Classic Single Spin Spinner bait 3/8 Oz, Pumpkin MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-1 Northland Reed-Runner Single Spin Spinner Bait 3/8 Oz, White Shad MSRP: Now: $6.95 Add to Cart Compare Quick view Berkley | sku: BRBJ18-ORG Berkley Essentials Round Ball Jig, Hook Size 1, Orange, 7 Pk Designed with input from the Berkley Pro Staff, Berkley Round Ball Jigs are sharp, strong and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes. Strong, sharp hooks Hook sizes selected for the most... MSRP: Now: $3.95 Add to Cart Compare Quick view Berkley | sku: BHHJ14-SM Berkley Half Head Jig, Size 2/0 Hook, Smelt, 6 Pk Designed with input from the Berkley Pro Staff, Berkley Half Head Jig Heads are sharp, strong and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes. Hook sizes selected for the most appropriate bait... MSRP: Now: $5.95 Add to Cart Compare Quick view Berkley | sku: FFMN11D-FLPR Berkley Flicker Minnow Deep Dive Crankbait, 4.5", Flashy Perch Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deep with maximum flash and tail action. The Flicker Minnow body design,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: PBBRS3-SMLT Berkley PowerBait Ripple Shad, 3", Smelt, 10 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBaitso much they hold on 18 times longer, giving... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: PBBRS3-GC Berkley PowerBait Ripple Shad, 3", Glow and Char, 10 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBaitso much they hold on 18 times longer, giving... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: PBPS3-BS Berkley PowerBait Power Swimmer, 3.8", Black Shad, 6 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $5.89 Add to Cart Compare Quick view Berkley | sku: PBBCHC4-BLR Berkley PowerBait Chigger Craw, 4", Blk and Red Fleck, 9 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: PBMSFJ5-BGM Berkley PowerBait MaxScent Jerk Shad, 5", Bubblegum, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-WHPR Berkley PowerBait Maxscent FlatWorm, 3.6", White Pearl, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-SBP Berkley PowerBait Maxscent FlatWorm, 3.6", Smoke Black Purple, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-NTSH Berkley PowerBait Maxscent FlatWorm, 3.6", Natural Shad, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-GOBY Berkley PowerBait Maxscent FlatWorm, 3.6", Goby, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSDW5-MNG Berkley PowerBait Maxscent D-Worm, 5 1/2", Mean Green, 10 Pk Taking finesse attraction to new heights, the Berkley PowerBait MaxScent D-Worm employs bolstered scenting and increased naturalism that finicky fish won't be able to resist. Incredibly supple, the Berkley PowerBait MaxScent D-Worm is poured with... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSDW5-BBB Berkley PowerBait Maxscent D-Worm, 5 1/2", Baby Bass, 10 Pk Taking finesse attraction to new heights, the Berkley PowerBait MaxScent D-Worm employs bolstered scenting and increased naturalism that finicky fish won't be able to resist. Incredibly supple, the Berkley PowerBait MaxScent D-Worm is poured with... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: GNC6-GP Berkley Gulp Nightcrawler, 6", Green Pumpkin, 10 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Great on spinner rigs and weedless jigheads Excellent for walleyes and bass Expand your strike zone... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: GJL5-BLO Berkley Gulp Jumbo Leech, 5", Black Olive, 8 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Traditional proven shape Replaces live leeches for durable, long lasting results Great action on... MSRP: Now: $11.95 Add to Cart Compare Quick view Berkley | sku: GJL5-BL Berkley Gulp Jumbo Leech, 5", Black, 8 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Traditional proven shape Replaces live leeches for durable, long lasting results Great action on... MSRP: Now: $11.95 Add to Cart Compare Quick view Lunkerhunt | sku: DRGF03 Lunkerhunt Dragonfly Finesse, 3", Meadowhawk The Lunkerhunt Dragonfly is a finesse topwater lure. It features an innovative technology that is tougher than traditional plastic. The Lunkerhunt Dragonfly excels when fished weedless. It has double skirted wings and a realistic body design that makes... MSRP: Now: $6.95 Add to Cart Compare Quick view Live Target | sku: GTM95SK134 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Pearl, 4 Pk The Ghost Tail Minnow uses LIVETARGET's Injected Core Technology (ICT) to create a ultra-realistic dropshot bait. The Inner-Core is anatomically precise and produces a vibrant metallic flash, while the Exo-Skin generates a finesse quivering action. The... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: GTM95SK207 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Purple, 4 Pk The Ghost Tail Minnow uses LIVETARGET's Injected Core Technology (ICT) to create a ultra-realistic dropshot bait. The Inner-Core is anatomically precise and produces a vibrant metallic flash, while the Exo-Skin generates a finesse quivering action. The... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $13.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $12.95 Add to Cart Compare Quick view
Quick view Details Berkley | sku: PBMSFW4-WHPR Berkley PowerBait Maxscent FlatWorm, 3.6", White Pearl, 10 Pk MSRP: Now: $12.95 Add to Cart Compare Quick view Details Berkley | sku: PBMSFW4-SBP Berkley PowerBait Maxscent FlatWorm, 3.6", Smoke Black Purple, 10 Pk MSRP: Now: $10.95 Add to Cart Compare Quick view Details Berkley | sku: PBMSFW4-NTSH Berkley PowerBait Maxscent FlatWorm, 3.6", Natural Shad, 10 Pk MSRP: Now: $10.95 Add to Cart Compare Quick view Details Berkley | sku: PBMSFW4-GOBY Berkley PowerBait Maxscent FlatWorm, 3.6", Goby, 10 Pk MSRP: Now: $12.95 Add to Cart Compare Quick view Details Berkley | sku: PBMSDW5-MNG Berkley PowerBait Maxscent D-Worm, 5 1/2", Mean Green, 10 Pk MSRP: Now: $10.95 Add to Cart Compare Quick view Details Berkley | sku: PBMSDW5-BBB Berkley PowerBait Maxscent D-Worm, 5 1/2", Baby Bass, 10 Pk MSRP: Now: $12.95 Add to Cart Compare Quick view Details Berkley | sku: GNC6-GP Berkley Gulp Nightcrawler, 6", Green Pumpkin, 10 Pk MSRP: Now: $10.95 Add to Cart Compare Quick view Details Berkley | sku: GJL5-BLO Berkley Gulp Jumbo Leech, 5", Black Olive, 8 Pk MSRP: Now: $11.95 Add to Cart Compare Quick view Details Berkley | sku: GJL5-BL Berkley Gulp Jumbo Leech, 5", Black, 8 Pk MSRP: Now: $11.95 Add to Cart Compare Quick view Details Lunkerhunt | sku: DRGF03 Lunkerhunt Dragonfly Finesse, 3", Meadowhawk MSRP: Now: $6.95 Add to Cart Compare Quick view Details Live Target | sku: GTM95SK134 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Pearl, 4 Pk MSRP: Now: $8.95 Add to Cart Compare Quick view Details sku: GTM95SK207 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Purple, 4 Pk MSRP: Now: $10.95 Add to Cart Compare Quick view Details Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye MSRP: Now: $15.29 Add to Cart Compare Quick view Details sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout MSRP: Now: $13.89 Add to Cart Compare Quick view Details Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike MSRP: Now: $13.95 Add to Cart Compare Quick view Details Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout MSRP: Now: $15.29 Add to Cart Compare Quick view Details Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown MSRP: Now: $12.95 Add to Cart Compare Quick view Details sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad MSRP: Now: $8.95 Add to Cart Compare Quick view Details Berkley | sku: GMIG3-FO Berkley Gulp! Minnow Grub, 3", Fluorescent Orange, 11 Pk MSRP: Now: $11.95 Add to Cart Compare Quick view Details Berkley | sku: GMI3-CS Berkley Gulp! Minnow, 3", 12 Pk, Chartreuse Shad MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: F05P Rapala Original Floater, 2", Perch MSRP: Now: $10.49 Add to Cart Compare Quick view Details sku: TGSPH38-3 Strike King Tour Grade Spin Jig Head, 3/8 oz, Chartreuse/White MSRP: Now: $9.19 Add to Cart Compare Quick view Details sku: 2HCCR-14-592 Road Runner Casey's Classic Runner Head, 1/4 oz, Blue Gill, 2 Pk MSRP: Now: $8.99 Add to Cart Compare Quick view Details Road Runner | sku: RHSR-14-516 Road Runner Randy's Swim-N-Runner, 1/4 Oz, Arkansas Shiner, 2 PK MSRP: Now: $7.95 Add to Cart Compare Quick view Details sku: TGSPH12-583 Strike King Tour Grade Spin Jig Head, 1/2 oz, Blue Gizzard Shad MSRP: Now: $7.39 Add to Cart Compare Quick view Details sku: MK-70 Strike King Mini-King Spinnerbait, 1/8 oz, Chartreuse & Silver MSRP: Now: $4.95 Add to Cart Compare Quick view Details Strike King | sku: 516BM-72 Strike King Tri-Wing Buzz King Buzzbait, 5/16 oz, White /Silver MSRP: Now: $5.95 Add to Cart Compare Quick view Details Strike King | sku: 516BM-70 Strike King Tri-Wing Buzz King Buzzbait, 5/16 oz, Char/ Silver MSRP: Now: $7.95 Add to Cart Compare Quick view Details sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back MSRP: Now: $7.59 Add to Cart Compare Quick view Details Northland | sku: RRS5C-93 Northland Reed-Runner Classic Single Spin 3/8 Oz, Red Shad MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-38 Northland Reed-Runner Classic Single Spin 3/8 Oz, Blackbird MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-22 Northland Reed-Runner Classic Single Spin, #4/0 Hook, 3/8 Oz, Firetiger MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-10 Northland Reed-Runner Single Spin 3/8 Oz, Canary MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS4C-93 Northland Reed-Runner Classic Single Spin, 1/4 Oz, Red Shad MSRP: Now: $6.95 Add to Cart Compare Quick view Details sku: RRS4C-38 Northland Reed-Runner Classic Single Spin 1/4 Oz, Blackbird MSRP: Now: $5.95 Add to Cart Compare Quick view Details sku: BFBH2-SR Northland Butterfly Blade Harness, #2 Blade, Sunrise MSRP: Now: $5.95 Add to Cart Compare Quick view Details sku: 1603-009 Road Runner Curly Tail Jig w/Spinner 1/8oz, Fluorescent Red/White MSRP: Now: $2.19 Add to Cart Compare Quick view Details sku: 1602-009 Road Runner Curly Tail Jig w/Spinner 1/16oz, Flourscent Red/White MSRP: Now: $2.19 Add to Cart Compare Quick view Details Strike King | sku: 516BM-76 Strike King Tri-Wing Buzz King Buzzbait, 5/16 oz, Black & Blue MSRP: Now: $7.95 Add to Cart Compare Quick view Details Northland | sku: BFBH2-NR Northland Butterfly Blade Harness, #2 Blade, 60" Snell, Silver Shiner MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-8 Northland Reed-Runner Classic Single Spin Spinner bait 3/8 Oz, Pumpkin MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-1 Northland Reed-Runner Single Spin Spinner Bait 3/8 Oz, White Shad MSRP: Now: $6.95 Add to Cart Compare Quick view Berkley | sku: BRBJ18-ORG Berkley Essentials Round Ball Jig, Hook Size 1, Orange, 7 Pk Designed with input from the Berkley Pro Staff, Berkley Round Ball Jigs are sharp, strong and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes. Strong, sharp hooks Hook sizes selected for the most... MSRP: Now: $3.95 Add to Cart Compare Quick view Berkley | sku: BHHJ14-SM Berkley Half Head Jig, Size 2/0 Hook, Smelt, 6 Pk Designed with input from the Berkley Pro Staff, Berkley Half Head Jig Heads are sharp, strong and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes. Hook sizes selected for the most appropriate bait... MSRP: Now: $5.95 Add to Cart Compare Quick view Berkley | sku: FFMN11D-FLPR Berkley Flicker Minnow Deep Dive Crankbait, 4.5", Flashy Perch Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deep with maximum flash and tail action. The Flicker Minnow body design,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: PBBRS3-SMLT Berkley PowerBait Ripple Shad, 3", Smelt, 10 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBaitso much they hold on 18 times longer, giving... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: PBBRS3-GC Berkley PowerBait Ripple Shad, 3", Glow and Char, 10 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBaitso much they hold on 18 times longer, giving... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: PBPS3-BS Berkley PowerBait Power Swimmer, 3.8", Black Shad, 6 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $5.89 Add to Cart Compare Quick view Berkley | sku: PBBCHC4-BLR Berkley PowerBait Chigger Craw, 4", Blk and Red Fleck, 9 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: PBMSFJ5-BGM Berkley PowerBait MaxScent Jerk Shad, 5", Bubblegum, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-WHPR Berkley PowerBait Maxscent FlatWorm, 3.6", White Pearl, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-SBP Berkley PowerBait Maxscent FlatWorm, 3.6", Smoke Black Purple, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-NTSH Berkley PowerBait Maxscent FlatWorm, 3.6", Natural Shad, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-GOBY Berkley PowerBait Maxscent FlatWorm, 3.6", Goby, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSDW5-MNG Berkley PowerBait Maxscent D-Worm, 5 1/2", Mean Green, 10 Pk Taking finesse attraction to new heights, the Berkley PowerBait MaxScent D-Worm employs bolstered scenting and increased naturalism that finicky fish won't be able to resist. Incredibly supple, the Berkley PowerBait MaxScent D-Worm is poured with... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSDW5-BBB Berkley PowerBait Maxscent D-Worm, 5 1/2", Baby Bass, 10 Pk Taking finesse attraction to new heights, the Berkley PowerBait MaxScent D-Worm employs bolstered scenting and increased naturalism that finicky fish won't be able to resist. Incredibly supple, the Berkley PowerBait MaxScent D-Worm is poured with... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: GNC6-GP Berkley Gulp Nightcrawler, 6", Green Pumpkin, 10 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Great on spinner rigs and weedless jigheads Excellent for walleyes and bass Expand your strike zone... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: GJL5-BLO Berkley Gulp Jumbo Leech, 5", Black Olive, 8 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Traditional proven shape Replaces live leeches for durable, long lasting results Great action on... MSRP: Now: $11.95 Add to Cart Compare Quick view Berkley | sku: GJL5-BL Berkley Gulp Jumbo Leech, 5", Black, 8 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Traditional proven shape Replaces live leeches for durable, long lasting results Great action on... MSRP: Now: $11.95 Add to Cart Compare Quick view Lunkerhunt | sku: DRGF03 Lunkerhunt Dragonfly Finesse, 3", Meadowhawk The Lunkerhunt Dragonfly is a finesse topwater lure. It features an innovative technology that is tougher than traditional plastic. The Lunkerhunt Dragonfly excels when fished weedless. It has double skirted wings and a realistic body design that makes... MSRP: Now: $6.95 Add to Cart Compare Quick view Live Target | sku: GTM95SK134 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Pearl, 4 Pk The Ghost Tail Minnow uses LIVETARGET's Injected Core Technology (ICT) to create a ultra-realistic dropshot bait. The Inner-Core is anatomically precise and produces a vibrant metallic flash, while the Exo-Skin generates a finesse quivering action. The... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: GTM95SK207 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Purple, 4 Pk The Ghost Tail Minnow uses LIVETARGET's Injected Core Technology (ICT) to create a ultra-realistic dropshot bait. The Inner-Core is anatomically precise and produces a vibrant metallic flash, while the Exo-Skin generates a finesse quivering action. The... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $13.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $12.95 Add to Cart Compare Quick view
Quick view Details Berkley | sku: PBMSFW4-SBP Berkley PowerBait Maxscent FlatWorm, 3.6", Smoke Black Purple, 10 Pk MSRP: Now: $10.95 Add to Cart Compare Quick view Details Berkley | sku: PBMSFW4-NTSH Berkley PowerBait Maxscent FlatWorm, 3.6", Natural Shad, 10 Pk MSRP: Now: $10.95 Add to Cart Compare Quick view Details Berkley | sku: PBMSFW4-GOBY Berkley PowerBait Maxscent FlatWorm, 3.6", Goby, 10 Pk MSRP: Now: $12.95 Add to Cart Compare Quick view Details Berkley | sku: PBMSDW5-MNG Berkley PowerBait Maxscent D-Worm, 5 1/2", Mean Green, 10 Pk MSRP: Now: $10.95 Add to Cart Compare Quick view Details Berkley | sku: PBMSDW5-BBB Berkley PowerBait Maxscent D-Worm, 5 1/2", Baby Bass, 10 Pk MSRP: Now: $12.95 Add to Cart Compare Quick view Details Berkley | sku: GNC6-GP Berkley Gulp Nightcrawler, 6", Green Pumpkin, 10 Pk MSRP: Now: $10.95 Add to Cart Compare Quick view Details Berkley | sku: GJL5-BLO Berkley Gulp Jumbo Leech, 5", Black Olive, 8 Pk MSRP: Now: $11.95 Add to Cart Compare Quick view Details Berkley | sku: GJL5-BL Berkley Gulp Jumbo Leech, 5", Black, 8 Pk MSRP: Now: $11.95 Add to Cart Compare Quick view Details Lunkerhunt | sku: DRGF03 Lunkerhunt Dragonfly Finesse, 3", Meadowhawk MSRP: Now: $6.95 Add to Cart Compare Quick view Details Live Target | sku: GTM95SK134 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Pearl, 4 Pk MSRP: Now: $8.95 Add to Cart Compare Quick view Details sku: GTM95SK207 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Purple, 4 Pk MSRP: Now: $10.95 Add to Cart Compare Quick view Details Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye MSRP: Now: $15.29 Add to Cart Compare Quick view Details sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout MSRP: Now: $13.89 Add to Cart Compare Quick view Details Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike MSRP: Now: $13.95 Add to Cart Compare Quick view Details Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout MSRP: Now: $15.29 Add to Cart Compare Quick view Details Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown MSRP: Now: $12.95 Add to Cart Compare Quick view Details sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad MSRP: Now: $8.95 Add to Cart Compare Quick view Details Berkley | sku: GMIG3-FO Berkley Gulp! Minnow Grub, 3", Fluorescent Orange, 11 Pk MSRP: Now: $11.95 Add to Cart Compare Quick view Details Berkley | sku: GMI3-CS Berkley Gulp! Minnow, 3", 12 Pk, Chartreuse Shad MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: F05P Rapala Original Floater, 2", Perch MSRP: Now: $10.49 Add to Cart Compare Quick view Details sku: TGSPH38-3 Strike King Tour Grade Spin Jig Head, 3/8 oz, Chartreuse/White MSRP: Now: $9.19 Add to Cart Compare Quick view Details sku: 2HCCR-14-592 Road Runner Casey's Classic Runner Head, 1/4 oz, Blue Gill, 2 Pk MSRP: Now: $8.99 Add to Cart Compare Quick view Details Road Runner | sku: RHSR-14-516 Road Runner Randy's Swim-N-Runner, 1/4 Oz, Arkansas Shiner, 2 PK MSRP: Now: $7.95 Add to Cart Compare Quick view Details sku: TGSPH12-583 Strike King Tour Grade Spin Jig Head, 1/2 oz, Blue Gizzard Shad MSRP: Now: $7.39 Add to Cart Compare Quick view Details sku: MK-70 Strike King Mini-King Spinnerbait, 1/8 oz, Chartreuse & Silver MSRP: Now: $4.95 Add to Cart Compare Quick view Details Strike King | sku: 516BM-72 Strike King Tri-Wing Buzz King Buzzbait, 5/16 oz, White /Silver MSRP: Now: $5.95 Add to Cart Compare Quick view Details Strike King | sku: 516BM-70 Strike King Tri-Wing Buzz King Buzzbait, 5/16 oz, Char/ Silver MSRP: Now: $7.95 Add to Cart Compare Quick view Details sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back MSRP: Now: $7.59 Add to Cart Compare Quick view Details Northland | sku: RRS5C-93 Northland Reed-Runner Classic Single Spin 3/8 Oz, Red Shad MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-38 Northland Reed-Runner Classic Single Spin 3/8 Oz, Blackbird MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-22 Northland Reed-Runner Classic Single Spin, #4/0 Hook, 3/8 Oz, Firetiger MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-10 Northland Reed-Runner Single Spin 3/8 Oz, Canary MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS4C-93 Northland Reed-Runner Classic Single Spin, 1/4 Oz, Red Shad MSRP: Now: $6.95 Add to Cart Compare Quick view Details sku: RRS4C-38 Northland Reed-Runner Classic Single Spin 1/4 Oz, Blackbird MSRP: Now: $5.95 Add to Cart Compare Quick view Details sku: BFBH2-SR Northland Butterfly Blade Harness, #2 Blade, Sunrise MSRP: Now: $5.95 Add to Cart Compare Quick view Details sku: 1603-009 Road Runner Curly Tail Jig w/Spinner 1/8oz, Fluorescent Red/White MSRP: Now: $2.19 Add to Cart Compare Quick view Details sku: 1602-009 Road Runner Curly Tail Jig w/Spinner 1/16oz, Flourscent Red/White MSRP: Now: $2.19 Add to Cart Compare Quick view Details Strike King | sku: 516BM-76 Strike King Tri-Wing Buzz King Buzzbait, 5/16 oz, Black & Blue MSRP: Now: $7.95 Add to Cart Compare Quick view Details Northland | sku: BFBH2-NR Northland Butterfly Blade Harness, #2 Blade, 60" Snell, Silver Shiner MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-8 Northland Reed-Runner Classic Single Spin Spinner bait 3/8 Oz, Pumpkin MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-1 Northland Reed-Runner Single Spin Spinner Bait 3/8 Oz, White Shad MSRP: Now: $6.95 Add to Cart Compare Quick view Berkley | sku: BRBJ18-ORG Berkley Essentials Round Ball Jig, Hook Size 1, Orange, 7 Pk Designed with input from the Berkley Pro Staff, Berkley Round Ball Jigs are sharp, strong and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes. Strong, sharp hooks Hook sizes selected for the most... MSRP: Now: $3.95 Add to Cart Compare Quick view Berkley | sku: BHHJ14-SM Berkley Half Head Jig, Size 2/0 Hook, Smelt, 6 Pk Designed with input from the Berkley Pro Staff, Berkley Half Head Jig Heads are sharp, strong and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes. Hook sizes selected for the most appropriate bait... MSRP: Now: $5.95 Add to Cart Compare Quick view Berkley | sku: FFMN11D-FLPR Berkley Flicker Minnow Deep Dive Crankbait, 4.5", Flashy Perch Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deep with maximum flash and tail action. The Flicker Minnow body design,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: PBBRS3-SMLT Berkley PowerBait Ripple Shad, 3", Smelt, 10 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBaitso much they hold on 18 times longer, giving... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: PBBRS3-GC Berkley PowerBait Ripple Shad, 3", Glow and Char, 10 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBaitso much they hold on 18 times longer, giving... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: PBPS3-BS Berkley PowerBait Power Swimmer, 3.8", Black Shad, 6 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $5.89 Add to Cart Compare Quick view Berkley | sku: PBBCHC4-BLR Berkley PowerBait Chigger Craw, 4", Blk and Red Fleck, 9 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: PBMSFJ5-BGM Berkley PowerBait MaxScent Jerk Shad, 5", Bubblegum, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-WHPR Berkley PowerBait Maxscent FlatWorm, 3.6", White Pearl, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-SBP Berkley PowerBait Maxscent FlatWorm, 3.6", Smoke Black Purple, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-NTSH Berkley PowerBait Maxscent FlatWorm, 3.6", Natural Shad, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-GOBY Berkley PowerBait Maxscent FlatWorm, 3.6", Goby, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSDW5-MNG Berkley PowerBait Maxscent D-Worm, 5 1/2", Mean Green, 10 Pk Taking finesse attraction to new heights, the Berkley PowerBait MaxScent D-Worm employs bolstered scenting and increased naturalism that finicky fish won't be able to resist. Incredibly supple, the Berkley PowerBait MaxScent D-Worm is poured with... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSDW5-BBB Berkley PowerBait Maxscent D-Worm, 5 1/2", Baby Bass, 10 Pk Taking finesse attraction to new heights, the Berkley PowerBait MaxScent D-Worm employs bolstered scenting and increased naturalism that finicky fish won't be able to resist. Incredibly supple, the Berkley PowerBait MaxScent D-Worm is poured with... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: GNC6-GP Berkley Gulp Nightcrawler, 6", Green Pumpkin, 10 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Great on spinner rigs and weedless jigheads Excellent for walleyes and bass Expand your strike zone... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: GJL5-BLO Berkley Gulp Jumbo Leech, 5", Black Olive, 8 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Traditional proven shape Replaces live leeches for durable, long lasting results Great action on... MSRP: Now: $11.95 Add to Cart Compare Quick view Berkley | sku: GJL5-BL Berkley Gulp Jumbo Leech, 5", Black, 8 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Traditional proven shape Replaces live leeches for durable, long lasting results Great action on... MSRP: Now: $11.95 Add to Cart Compare Quick view Lunkerhunt | sku: DRGF03 Lunkerhunt Dragonfly Finesse, 3", Meadowhawk The Lunkerhunt Dragonfly is a finesse topwater lure. It features an innovative technology that is tougher than traditional plastic. The Lunkerhunt Dragonfly excels when fished weedless. It has double skirted wings and a realistic body design that makes... MSRP: Now: $6.95 Add to Cart Compare Quick view Live Target | sku: GTM95SK134 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Pearl, 4 Pk The Ghost Tail Minnow uses LIVETARGET's Injected Core Technology (ICT) to create a ultra-realistic dropshot bait. The Inner-Core is anatomically precise and produces a vibrant metallic flash, while the Exo-Skin generates a finesse quivering action. The... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: GTM95SK207 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Purple, 4 Pk The Ghost Tail Minnow uses LIVETARGET's Injected Core Technology (ICT) to create a ultra-realistic dropshot bait. The Inner-Core is anatomically precise and produces a vibrant metallic flash, while the Exo-Skin generates a finesse quivering action. The... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $13.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $12.95 Add to Cart Compare Quick view
Quick view Details Berkley | sku: PBMSFW4-NTSH Berkley PowerBait Maxscent FlatWorm, 3.6", Natural Shad, 10 Pk MSRP: Now: $10.95 Add to Cart Compare Quick view Details Berkley | sku: PBMSFW4-GOBY Berkley PowerBait Maxscent FlatWorm, 3.6", Goby, 10 Pk MSRP: Now: $12.95 Add to Cart Compare Quick view Details Berkley | sku: PBMSDW5-MNG Berkley PowerBait Maxscent D-Worm, 5 1/2", Mean Green, 10 Pk MSRP: Now: $10.95 Add to Cart Compare Quick view Details Berkley | sku: PBMSDW5-BBB Berkley PowerBait Maxscent D-Worm, 5 1/2", Baby Bass, 10 Pk MSRP: Now: $12.95 Add to Cart Compare Quick view Details Berkley | sku: GNC6-GP Berkley Gulp Nightcrawler, 6", Green Pumpkin, 10 Pk MSRP: Now: $10.95 Add to Cart Compare Quick view Details Berkley | sku: GJL5-BLO Berkley Gulp Jumbo Leech, 5", Black Olive, 8 Pk MSRP: Now: $11.95 Add to Cart Compare Quick view Details Berkley | sku: GJL5-BL Berkley Gulp Jumbo Leech, 5", Black, 8 Pk MSRP: Now: $11.95 Add to Cart Compare Quick view Details Lunkerhunt | sku: DRGF03 Lunkerhunt Dragonfly Finesse, 3", Meadowhawk MSRP: Now: $6.95 Add to Cart Compare Quick view Details Live Target | sku: GTM95SK134 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Pearl, 4 Pk MSRP: Now: $8.95 Add to Cart Compare Quick view Details sku: GTM95SK207 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Purple, 4 Pk MSRP: Now: $10.95 Add to Cart Compare Quick view Details Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye MSRP: Now: $15.29 Add to Cart Compare Quick view Details sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout MSRP: Now: $13.89 Add to Cart Compare Quick view Details Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike MSRP: Now: $13.95 Add to Cart Compare Quick view Details Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout MSRP: Now: $15.29 Add to Cart Compare Quick view Details Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown MSRP: Now: $12.95 Add to Cart Compare Quick view Details sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad MSRP: Now: $8.95 Add to Cart Compare Quick view Details Berkley | sku: GMIG3-FO Berkley Gulp! Minnow Grub, 3", Fluorescent Orange, 11 Pk MSRP: Now: $11.95 Add to Cart Compare Quick view Details Berkley | sku: GMI3-CS Berkley Gulp! Minnow, 3", 12 Pk, Chartreuse Shad MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: F05P Rapala Original Floater, 2", Perch MSRP: Now: $10.49 Add to Cart Compare Quick view Details sku: TGSPH38-3 Strike King Tour Grade Spin Jig Head, 3/8 oz, Chartreuse/White MSRP: Now: $9.19 Add to Cart Compare Quick view Details sku: 2HCCR-14-592 Road Runner Casey's Classic Runner Head, 1/4 oz, Blue Gill, 2 Pk MSRP: Now: $8.99 Add to Cart Compare Quick view Details Road Runner | sku: RHSR-14-516 Road Runner Randy's Swim-N-Runner, 1/4 Oz, Arkansas Shiner, 2 PK MSRP: Now: $7.95 Add to Cart Compare Quick view Details sku: TGSPH12-583 Strike King Tour Grade Spin Jig Head, 1/2 oz, Blue Gizzard Shad MSRP: Now: $7.39 Add to Cart Compare Quick view Details sku: MK-70 Strike King Mini-King Spinnerbait, 1/8 oz, Chartreuse & Silver MSRP: Now: $4.95 Add to Cart Compare Quick view Details Strike King | sku: 516BM-72 Strike King Tri-Wing Buzz King Buzzbait, 5/16 oz, White /Silver MSRP: Now: $5.95 Add to Cart Compare Quick view Details Strike King | sku: 516BM-70 Strike King Tri-Wing Buzz King Buzzbait, 5/16 oz, Char/ Silver MSRP: Now: $7.95 Add to Cart Compare Quick view Details sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back MSRP: Now: $7.59 Add to Cart Compare Quick view Details Northland | sku: RRS5C-93 Northland Reed-Runner Classic Single Spin 3/8 Oz, Red Shad MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-38 Northland Reed-Runner Classic Single Spin 3/8 Oz, Blackbird MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-22 Northland Reed-Runner Classic Single Spin, #4/0 Hook, 3/8 Oz, Firetiger MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-10 Northland Reed-Runner Single Spin 3/8 Oz, Canary MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS4C-93 Northland Reed-Runner Classic Single Spin, 1/4 Oz, Red Shad MSRP: Now: $6.95 Add to Cart Compare Quick view Details sku: RRS4C-38 Northland Reed-Runner Classic Single Spin 1/4 Oz, Blackbird MSRP: Now: $5.95 Add to Cart Compare Quick view Details sku: BFBH2-SR Northland Butterfly Blade Harness, #2 Blade, Sunrise MSRP: Now: $5.95 Add to Cart Compare Quick view Details sku: 1603-009 Road Runner Curly Tail Jig w/Spinner 1/8oz, Fluorescent Red/White MSRP: Now: $2.19 Add to Cart Compare Quick view Details sku: 1602-009 Road Runner Curly Tail Jig w/Spinner 1/16oz, Flourscent Red/White MSRP: Now: $2.19 Add to Cart Compare Quick view Details Strike King | sku: 516BM-76 Strike King Tri-Wing Buzz King Buzzbait, 5/16 oz, Black & Blue MSRP: Now: $7.95 Add to Cart Compare Quick view Details Northland | sku: BFBH2-NR Northland Butterfly Blade Harness, #2 Blade, 60" Snell, Silver Shiner MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-8 Northland Reed-Runner Classic Single Spin Spinner bait 3/8 Oz, Pumpkin MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-1 Northland Reed-Runner Single Spin Spinner Bait 3/8 Oz, White Shad MSRP: Now: $6.95 Add to Cart Compare Quick view Berkley | sku: BRBJ18-ORG Berkley Essentials Round Ball Jig, Hook Size 1, Orange, 7 Pk Designed with input from the Berkley Pro Staff, Berkley Round Ball Jigs are sharp, strong and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes. Strong, sharp hooks Hook sizes selected for the most... MSRP: Now: $3.95 Add to Cart Compare Quick view Berkley | sku: BHHJ14-SM Berkley Half Head Jig, Size 2/0 Hook, Smelt, 6 Pk Designed with input from the Berkley Pro Staff, Berkley Half Head Jig Heads are sharp, strong and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes. Hook sizes selected for the most appropriate bait... MSRP: Now: $5.95 Add to Cart Compare Quick view Berkley | sku: FFMN11D-FLPR Berkley Flicker Minnow Deep Dive Crankbait, 4.5", Flashy Perch Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deep with maximum flash and tail action. The Flicker Minnow body design,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: PBBRS3-SMLT Berkley PowerBait Ripple Shad, 3", Smelt, 10 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBaitso much they hold on 18 times longer, giving... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: PBBRS3-GC Berkley PowerBait Ripple Shad, 3", Glow and Char, 10 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBaitso much they hold on 18 times longer, giving... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: PBPS3-BS Berkley PowerBait Power Swimmer, 3.8", Black Shad, 6 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $5.89 Add to Cart Compare Quick view Berkley | sku: PBBCHC4-BLR Berkley PowerBait Chigger Craw, 4", Blk and Red Fleck, 9 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: PBMSFJ5-BGM Berkley PowerBait MaxScent Jerk Shad, 5", Bubblegum, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-WHPR Berkley PowerBait Maxscent FlatWorm, 3.6", White Pearl, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-SBP Berkley PowerBait Maxscent FlatWorm, 3.6", Smoke Black Purple, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-NTSH Berkley PowerBait Maxscent FlatWorm, 3.6", Natural Shad, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-GOBY Berkley PowerBait Maxscent FlatWorm, 3.6", Goby, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSDW5-MNG Berkley PowerBait Maxscent D-Worm, 5 1/2", Mean Green, 10 Pk Taking finesse attraction to new heights, the Berkley PowerBait MaxScent D-Worm employs bolstered scenting and increased naturalism that finicky fish won't be able to resist. Incredibly supple, the Berkley PowerBait MaxScent D-Worm is poured with... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSDW5-BBB Berkley PowerBait Maxscent D-Worm, 5 1/2", Baby Bass, 10 Pk Taking finesse attraction to new heights, the Berkley PowerBait MaxScent D-Worm employs bolstered scenting and increased naturalism that finicky fish won't be able to resist. Incredibly supple, the Berkley PowerBait MaxScent D-Worm is poured with... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: GNC6-GP Berkley Gulp Nightcrawler, 6", Green Pumpkin, 10 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Great on spinner rigs and weedless jigheads Excellent for walleyes and bass Expand your strike zone... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: GJL5-BLO Berkley Gulp Jumbo Leech, 5", Black Olive, 8 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Traditional proven shape Replaces live leeches for durable, long lasting results Great action on... MSRP: Now: $11.95 Add to Cart Compare Quick view Berkley | sku: GJL5-BL Berkley Gulp Jumbo Leech, 5", Black, 8 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Traditional proven shape Replaces live leeches for durable, long lasting results Great action on... MSRP: Now: $11.95 Add to Cart Compare Quick view Lunkerhunt | sku: DRGF03 Lunkerhunt Dragonfly Finesse, 3", Meadowhawk The Lunkerhunt Dragonfly is a finesse topwater lure. It features an innovative technology that is tougher than traditional plastic. The Lunkerhunt Dragonfly excels when fished weedless. It has double skirted wings and a realistic body design that makes... MSRP: Now: $6.95 Add to Cart Compare Quick view Live Target | sku: GTM95SK134 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Pearl, 4 Pk The Ghost Tail Minnow uses LIVETARGET's Injected Core Technology (ICT) to create a ultra-realistic dropshot bait. The Inner-Core is anatomically precise and produces a vibrant metallic flash, while the Exo-Skin generates a finesse quivering action. The... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: GTM95SK207 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Purple, 4 Pk The Ghost Tail Minnow uses LIVETARGET's Injected Core Technology (ICT) to create a ultra-realistic dropshot bait. The Inner-Core is anatomically precise and produces a vibrant metallic flash, while the Exo-Skin generates a finesse quivering action. The... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $13.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $12.95 Add to Cart Compare Quick view
Quick view Details Berkley | sku: PBMSFW4-GOBY Berkley PowerBait Maxscent FlatWorm, 3.6", Goby, 10 Pk MSRP: Now: $12.95 Add to Cart Compare Quick view Details Berkley | sku: PBMSDW5-MNG Berkley PowerBait Maxscent D-Worm, 5 1/2", Mean Green, 10 Pk MSRP: Now: $10.95 Add to Cart Compare Quick view Details Berkley | sku: PBMSDW5-BBB Berkley PowerBait Maxscent D-Worm, 5 1/2", Baby Bass, 10 Pk MSRP: Now: $12.95 Add to Cart Compare Quick view Details Berkley | sku: GNC6-GP Berkley Gulp Nightcrawler, 6", Green Pumpkin, 10 Pk MSRP: Now: $10.95 Add to Cart Compare Quick view Details Berkley | sku: GJL5-BLO Berkley Gulp Jumbo Leech, 5", Black Olive, 8 Pk MSRP: Now: $11.95 Add to Cart Compare Quick view Details Berkley | sku: GJL5-BL Berkley Gulp Jumbo Leech, 5", Black, 8 Pk MSRP: Now: $11.95 Add to Cart Compare Quick view Details Lunkerhunt | sku: DRGF03 Lunkerhunt Dragonfly Finesse, 3", Meadowhawk MSRP: Now: $6.95 Add to Cart Compare Quick view Details Live Target | sku: GTM95SK134 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Pearl, 4 Pk MSRP: Now: $8.95 Add to Cart Compare Quick view Details sku: GTM95SK207 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Purple, 4 Pk MSRP: Now: $10.95 Add to Cart Compare Quick view Details Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye MSRP: Now: $15.29 Add to Cart Compare Quick view Details sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout MSRP: Now: $13.89 Add to Cart Compare Quick view Details Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike MSRP: Now: $13.95 Add to Cart Compare Quick view Details Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout MSRP: Now: $15.29 Add to Cart Compare Quick view Details Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown MSRP: Now: $12.95 Add to Cart Compare Quick view Details sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad MSRP: Now: $8.95 Add to Cart Compare Quick view Details Berkley | sku: GMIG3-FO Berkley Gulp! Minnow Grub, 3", Fluorescent Orange, 11 Pk MSRP: Now: $11.95 Add to Cart Compare Quick view Details Berkley | sku: GMI3-CS Berkley Gulp! Minnow, 3", 12 Pk, Chartreuse Shad MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: F05P Rapala Original Floater, 2", Perch MSRP: Now: $10.49 Add to Cart Compare Quick view Details sku: TGSPH38-3 Strike King Tour Grade Spin Jig Head, 3/8 oz, Chartreuse/White MSRP: Now: $9.19 Add to Cart Compare Quick view Details sku: 2HCCR-14-592 Road Runner Casey's Classic Runner Head, 1/4 oz, Blue Gill, 2 Pk MSRP: Now: $8.99 Add to Cart Compare Quick view Details Road Runner | sku: RHSR-14-516 Road Runner Randy's Swim-N-Runner, 1/4 Oz, Arkansas Shiner, 2 PK MSRP: Now: $7.95 Add to Cart Compare Quick view Details sku: TGSPH12-583 Strike King Tour Grade Spin Jig Head, 1/2 oz, Blue Gizzard Shad MSRP: Now: $7.39 Add to Cart Compare Quick view Details sku: MK-70 Strike King Mini-King Spinnerbait, 1/8 oz, Chartreuse & Silver MSRP: Now: $4.95 Add to Cart Compare Quick view Details Strike King | sku: 516BM-72 Strike King Tri-Wing Buzz King Buzzbait, 5/16 oz, White /Silver MSRP: Now: $5.95 Add to Cart Compare Quick view Details Strike King | sku: 516BM-70 Strike King Tri-Wing Buzz King Buzzbait, 5/16 oz, Char/ Silver MSRP: Now: $7.95 Add to Cart Compare Quick view Details sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back MSRP: Now: $7.59 Add to Cart Compare Quick view Details Northland | sku: RRS5C-93 Northland Reed-Runner Classic Single Spin 3/8 Oz, Red Shad MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-38 Northland Reed-Runner Classic Single Spin 3/8 Oz, Blackbird MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-22 Northland Reed-Runner Classic Single Spin, #4/0 Hook, 3/8 Oz, Firetiger MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-10 Northland Reed-Runner Single Spin 3/8 Oz, Canary MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS4C-93 Northland Reed-Runner Classic Single Spin, 1/4 Oz, Red Shad MSRP: Now: $6.95 Add to Cart Compare Quick view Details sku: RRS4C-38 Northland Reed-Runner Classic Single Spin 1/4 Oz, Blackbird MSRP: Now: $5.95 Add to Cart Compare Quick view Details sku: BFBH2-SR Northland Butterfly Blade Harness, #2 Blade, Sunrise MSRP: Now: $5.95 Add to Cart Compare Quick view Details sku: 1603-009 Road Runner Curly Tail Jig w/Spinner 1/8oz, Fluorescent Red/White MSRP: Now: $2.19 Add to Cart Compare Quick view Details sku: 1602-009 Road Runner Curly Tail Jig w/Spinner 1/16oz, Flourscent Red/White MSRP: Now: $2.19 Add to Cart Compare Quick view Details Strike King | sku: 516BM-76 Strike King Tri-Wing Buzz King Buzzbait, 5/16 oz, Black & Blue MSRP: Now: $7.95 Add to Cart Compare Quick view Details Northland | sku: BFBH2-NR Northland Butterfly Blade Harness, #2 Blade, 60" Snell, Silver Shiner MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-8 Northland Reed-Runner Classic Single Spin Spinner bait 3/8 Oz, Pumpkin MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-1 Northland Reed-Runner Single Spin Spinner Bait 3/8 Oz, White Shad MSRP: Now: $6.95 Add to Cart Compare Quick view Berkley | sku: BRBJ18-ORG Berkley Essentials Round Ball Jig, Hook Size 1, Orange, 7 Pk Designed with input from the Berkley Pro Staff, Berkley Round Ball Jigs are sharp, strong and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes. Strong, sharp hooks Hook sizes selected for the most... MSRP: Now: $3.95 Add to Cart Compare Quick view Berkley | sku: BHHJ14-SM Berkley Half Head Jig, Size 2/0 Hook, Smelt, 6 Pk Designed with input from the Berkley Pro Staff, Berkley Half Head Jig Heads are sharp, strong and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes. Hook sizes selected for the most appropriate bait... MSRP: Now: $5.95 Add to Cart Compare Quick view Berkley | sku: FFMN11D-FLPR Berkley Flicker Minnow Deep Dive Crankbait, 4.5", Flashy Perch Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deep with maximum flash and tail action. The Flicker Minnow body design,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: PBBRS3-SMLT Berkley PowerBait Ripple Shad, 3", Smelt, 10 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBaitso much they hold on 18 times longer, giving... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: PBBRS3-GC Berkley PowerBait Ripple Shad, 3", Glow and Char, 10 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBaitso much they hold on 18 times longer, giving... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: PBPS3-BS Berkley PowerBait Power Swimmer, 3.8", Black Shad, 6 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $5.89 Add to Cart Compare Quick view Berkley | sku: PBBCHC4-BLR Berkley PowerBait Chigger Craw, 4", Blk and Red Fleck, 9 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: PBMSFJ5-BGM Berkley PowerBait MaxScent Jerk Shad, 5", Bubblegum, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-WHPR Berkley PowerBait Maxscent FlatWorm, 3.6", White Pearl, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-SBP Berkley PowerBait Maxscent FlatWorm, 3.6", Smoke Black Purple, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-NTSH Berkley PowerBait Maxscent FlatWorm, 3.6", Natural Shad, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-GOBY Berkley PowerBait Maxscent FlatWorm, 3.6", Goby, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSDW5-MNG Berkley PowerBait Maxscent D-Worm, 5 1/2", Mean Green, 10 Pk Taking finesse attraction to new heights, the Berkley PowerBait MaxScent D-Worm employs bolstered scenting and increased naturalism that finicky fish won't be able to resist. Incredibly supple, the Berkley PowerBait MaxScent D-Worm is poured with... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSDW5-BBB Berkley PowerBait Maxscent D-Worm, 5 1/2", Baby Bass, 10 Pk Taking finesse attraction to new heights, the Berkley PowerBait MaxScent D-Worm employs bolstered scenting and increased naturalism that finicky fish won't be able to resist. Incredibly supple, the Berkley PowerBait MaxScent D-Worm is poured with... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: GNC6-GP Berkley Gulp Nightcrawler, 6", Green Pumpkin, 10 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Great on spinner rigs and weedless jigheads Excellent for walleyes and bass Expand your strike zone... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: GJL5-BLO Berkley Gulp Jumbo Leech, 5", Black Olive, 8 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Traditional proven shape Replaces live leeches for durable, long lasting results Great action on... MSRP: Now: $11.95 Add to Cart Compare Quick view Berkley | sku: GJL5-BL Berkley Gulp Jumbo Leech, 5", Black, 8 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Traditional proven shape Replaces live leeches for durable, long lasting results Great action on... MSRP: Now: $11.95 Add to Cart Compare Quick view Lunkerhunt | sku: DRGF03 Lunkerhunt Dragonfly Finesse, 3", Meadowhawk The Lunkerhunt Dragonfly is a finesse topwater lure. It features an innovative technology that is tougher than traditional plastic. The Lunkerhunt Dragonfly excels when fished weedless. It has double skirted wings and a realistic body design that makes... MSRP: Now: $6.95 Add to Cart Compare Quick view Live Target | sku: GTM95SK134 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Pearl, 4 Pk The Ghost Tail Minnow uses LIVETARGET's Injected Core Technology (ICT) to create a ultra-realistic dropshot bait. The Inner-Core is anatomically precise and produces a vibrant metallic flash, while the Exo-Skin generates a finesse quivering action. The... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: GTM95SK207 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Purple, 4 Pk The Ghost Tail Minnow uses LIVETARGET's Injected Core Technology (ICT) to create a ultra-realistic dropshot bait. The Inner-Core is anatomically precise and produces a vibrant metallic flash, while the Exo-Skin generates a finesse quivering action. The... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $13.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $12.95 Add to Cart Compare Quick view
Quick view Details Berkley | sku: PBMSDW5-MNG Berkley PowerBait Maxscent D-Worm, 5 1/2", Mean Green, 10 Pk MSRP: Now: $10.95 Add to Cart Compare Quick view Details Berkley | sku: PBMSDW5-BBB Berkley PowerBait Maxscent D-Worm, 5 1/2", Baby Bass, 10 Pk MSRP: Now: $12.95 Add to Cart Compare Quick view Details Berkley | sku: GNC6-GP Berkley Gulp Nightcrawler, 6", Green Pumpkin, 10 Pk MSRP: Now: $10.95 Add to Cart Compare Quick view Details Berkley | sku: GJL5-BLO Berkley Gulp Jumbo Leech, 5", Black Olive, 8 Pk MSRP: Now: $11.95 Add to Cart Compare Quick view Details Berkley | sku: GJL5-BL Berkley Gulp Jumbo Leech, 5", Black, 8 Pk MSRP: Now: $11.95 Add to Cart Compare Quick view Details Lunkerhunt | sku: DRGF03 Lunkerhunt Dragonfly Finesse, 3", Meadowhawk MSRP: Now: $6.95 Add to Cart Compare Quick view Details Live Target | sku: GTM95SK134 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Pearl, 4 Pk MSRP: Now: $8.95 Add to Cart Compare Quick view Details sku: GTM95SK207 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Purple, 4 Pk MSRP: Now: $10.95 Add to Cart Compare Quick view Details Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye MSRP: Now: $15.29 Add to Cart Compare Quick view Details sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout MSRP: Now: $13.89 Add to Cart Compare Quick view Details Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike MSRP: Now: $13.95 Add to Cart Compare Quick view Details Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout MSRP: Now: $15.29 Add to Cart Compare Quick view Details Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown MSRP: Now: $12.95 Add to Cart Compare Quick view Details sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad MSRP: Now: $8.95 Add to Cart Compare Quick view Details Berkley | sku: GMIG3-FO Berkley Gulp! Minnow Grub, 3", Fluorescent Orange, 11 Pk MSRP: Now: $11.95 Add to Cart Compare Quick view Details Berkley | sku: GMI3-CS Berkley Gulp! Minnow, 3", 12 Pk, Chartreuse Shad MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: F05P Rapala Original Floater, 2", Perch MSRP: Now: $10.49 Add to Cart Compare Quick view Details sku: TGSPH38-3 Strike King Tour Grade Spin Jig Head, 3/8 oz, Chartreuse/White MSRP: Now: $9.19 Add to Cart Compare Quick view Details sku: 2HCCR-14-592 Road Runner Casey's Classic Runner Head, 1/4 oz, Blue Gill, 2 Pk MSRP: Now: $8.99 Add to Cart Compare Quick view Details Road Runner | sku: RHSR-14-516 Road Runner Randy's Swim-N-Runner, 1/4 Oz, Arkansas Shiner, 2 PK MSRP: Now: $7.95 Add to Cart Compare Quick view Details sku: TGSPH12-583 Strike King Tour Grade Spin Jig Head, 1/2 oz, Blue Gizzard Shad MSRP: Now: $7.39 Add to Cart Compare Quick view Details sku: MK-70 Strike King Mini-King Spinnerbait, 1/8 oz, Chartreuse & Silver MSRP: Now: $4.95 Add to Cart Compare Quick view Details Strike King | sku: 516BM-72 Strike King Tri-Wing Buzz King Buzzbait, 5/16 oz, White /Silver MSRP: Now: $5.95 Add to Cart Compare Quick view Details Strike King | sku: 516BM-70 Strike King Tri-Wing Buzz King Buzzbait, 5/16 oz, Char/ Silver MSRP: Now: $7.95 Add to Cart Compare Quick view Details sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back MSRP: Now: $7.59 Add to Cart Compare Quick view Details Northland | sku: RRS5C-93 Northland Reed-Runner Classic Single Spin 3/8 Oz, Red Shad MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-38 Northland Reed-Runner Classic Single Spin 3/8 Oz, Blackbird MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-22 Northland Reed-Runner Classic Single Spin, #4/0 Hook, 3/8 Oz, Firetiger MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-10 Northland Reed-Runner Single Spin 3/8 Oz, Canary MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS4C-93 Northland Reed-Runner Classic Single Spin, 1/4 Oz, Red Shad MSRP: Now: $6.95 Add to Cart Compare Quick view Details sku: RRS4C-38 Northland Reed-Runner Classic Single Spin 1/4 Oz, Blackbird MSRP: Now: $5.95 Add to Cart Compare Quick view Details sku: BFBH2-SR Northland Butterfly Blade Harness, #2 Blade, Sunrise MSRP: Now: $5.95 Add to Cart Compare Quick view Details sku: 1603-009 Road Runner Curly Tail Jig w/Spinner 1/8oz, Fluorescent Red/White MSRP: Now: $2.19 Add to Cart Compare Quick view Details sku: 1602-009 Road Runner Curly Tail Jig w/Spinner 1/16oz, Flourscent Red/White MSRP: Now: $2.19 Add to Cart Compare Quick view Details Strike King | sku: 516BM-76 Strike King Tri-Wing Buzz King Buzzbait, 5/16 oz, Black & Blue MSRP: Now: $7.95 Add to Cart Compare Quick view Details Northland | sku: BFBH2-NR Northland Butterfly Blade Harness, #2 Blade, 60" Snell, Silver Shiner MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-8 Northland Reed-Runner Classic Single Spin Spinner bait 3/8 Oz, Pumpkin MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-1 Northland Reed-Runner Single Spin Spinner Bait 3/8 Oz, White Shad MSRP: Now: $6.95 Add to Cart Compare Quick view Berkley | sku: BRBJ18-ORG Berkley Essentials Round Ball Jig, Hook Size 1, Orange, 7 Pk Designed with input from the Berkley Pro Staff, Berkley Round Ball Jigs are sharp, strong and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes. Strong, sharp hooks Hook sizes selected for the most... MSRP: Now: $3.95 Add to Cart Compare Quick view Berkley | sku: BHHJ14-SM Berkley Half Head Jig, Size 2/0 Hook, Smelt, 6 Pk Designed with input from the Berkley Pro Staff, Berkley Half Head Jig Heads are sharp, strong and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes. Hook sizes selected for the most appropriate bait... MSRP: Now: $5.95 Add to Cart Compare Quick view Berkley | sku: FFMN11D-FLPR Berkley Flicker Minnow Deep Dive Crankbait, 4.5", Flashy Perch Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deep with maximum flash and tail action. The Flicker Minnow body design,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: PBBRS3-SMLT Berkley PowerBait Ripple Shad, 3", Smelt, 10 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBaitso much they hold on 18 times longer, giving... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: PBBRS3-GC Berkley PowerBait Ripple Shad, 3", Glow and Char, 10 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBaitso much they hold on 18 times longer, giving... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: PBPS3-BS Berkley PowerBait Power Swimmer, 3.8", Black Shad, 6 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $5.89 Add to Cart Compare Quick view Berkley | sku: PBBCHC4-BLR Berkley PowerBait Chigger Craw, 4", Blk and Red Fleck, 9 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: PBMSFJ5-BGM Berkley PowerBait MaxScent Jerk Shad, 5", Bubblegum, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-WHPR Berkley PowerBait Maxscent FlatWorm, 3.6", White Pearl, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-SBP Berkley PowerBait Maxscent FlatWorm, 3.6", Smoke Black Purple, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-NTSH Berkley PowerBait Maxscent FlatWorm, 3.6", Natural Shad, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-GOBY Berkley PowerBait Maxscent FlatWorm, 3.6", Goby, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSDW5-MNG Berkley PowerBait Maxscent D-Worm, 5 1/2", Mean Green, 10 Pk Taking finesse attraction to new heights, the Berkley PowerBait MaxScent D-Worm employs bolstered scenting and increased naturalism that finicky fish won't be able to resist. Incredibly supple, the Berkley PowerBait MaxScent D-Worm is poured with... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSDW5-BBB Berkley PowerBait Maxscent D-Worm, 5 1/2", Baby Bass, 10 Pk Taking finesse attraction to new heights, the Berkley PowerBait MaxScent D-Worm employs bolstered scenting and increased naturalism that finicky fish won't be able to resist. Incredibly supple, the Berkley PowerBait MaxScent D-Worm is poured with... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: GNC6-GP Berkley Gulp Nightcrawler, 6", Green Pumpkin, 10 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Great on spinner rigs and weedless jigheads Excellent for walleyes and bass Expand your strike zone... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: GJL5-BLO Berkley Gulp Jumbo Leech, 5", Black Olive, 8 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Traditional proven shape Replaces live leeches for durable, long lasting results Great action on... MSRP: Now: $11.95 Add to Cart Compare Quick view Berkley | sku: GJL5-BL Berkley Gulp Jumbo Leech, 5", Black, 8 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Traditional proven shape Replaces live leeches for durable, long lasting results Great action on... MSRP: Now: $11.95 Add to Cart Compare Quick view Lunkerhunt | sku: DRGF03 Lunkerhunt Dragonfly Finesse, 3", Meadowhawk The Lunkerhunt Dragonfly is a finesse topwater lure. It features an innovative technology that is tougher than traditional plastic. The Lunkerhunt Dragonfly excels when fished weedless. It has double skirted wings and a realistic body design that makes... MSRP: Now: $6.95 Add to Cart Compare Quick view Live Target | sku: GTM95SK134 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Pearl, 4 Pk The Ghost Tail Minnow uses LIVETARGET's Injected Core Technology (ICT) to create a ultra-realistic dropshot bait. The Inner-Core is anatomically precise and produces a vibrant metallic flash, while the Exo-Skin generates a finesse quivering action. The... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: GTM95SK207 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Purple, 4 Pk The Ghost Tail Minnow uses LIVETARGET's Injected Core Technology (ICT) to create a ultra-realistic dropshot bait. The Inner-Core is anatomically precise and produces a vibrant metallic flash, while the Exo-Skin generates a finesse quivering action. The... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $13.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $12.95 Add to Cart Compare Quick view
Quick view Details Berkley | sku: PBMSDW5-BBB Berkley PowerBait Maxscent D-Worm, 5 1/2", Baby Bass, 10 Pk MSRP: Now: $12.95 Add to Cart Compare Quick view Details Berkley | sku: GNC6-GP Berkley Gulp Nightcrawler, 6", Green Pumpkin, 10 Pk MSRP: Now: $10.95 Add to Cart Compare Quick view Details Berkley | sku: GJL5-BLO Berkley Gulp Jumbo Leech, 5", Black Olive, 8 Pk MSRP: Now: $11.95 Add to Cart Compare Quick view Details Berkley | sku: GJL5-BL Berkley Gulp Jumbo Leech, 5", Black, 8 Pk MSRP: Now: $11.95 Add to Cart Compare Quick view Details Lunkerhunt | sku: DRGF03 Lunkerhunt Dragonfly Finesse, 3", Meadowhawk MSRP: Now: $6.95 Add to Cart Compare Quick view Details Live Target | sku: GTM95SK134 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Pearl, 4 Pk MSRP: Now: $8.95 Add to Cart Compare Quick view Details sku: GTM95SK207 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Purple, 4 Pk MSRP: Now: $10.95 Add to Cart Compare Quick view Details Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye MSRP: Now: $15.29 Add to Cart Compare Quick view Details sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout MSRP: Now: $13.89 Add to Cart Compare Quick view Details Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike MSRP: Now: $13.95 Add to Cart Compare Quick view Details Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout MSRP: Now: $15.29 Add to Cart Compare Quick view Details Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown MSRP: Now: $12.95 Add to Cart Compare Quick view Details sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad MSRP: Now: $8.95 Add to Cart Compare Quick view Details Berkley | sku: GMIG3-FO Berkley Gulp! Minnow Grub, 3", Fluorescent Orange, 11 Pk MSRP: Now: $11.95 Add to Cart Compare Quick view Details Berkley | sku: GMI3-CS Berkley Gulp! Minnow, 3", 12 Pk, Chartreuse Shad MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: F05P Rapala Original Floater, 2", Perch MSRP: Now: $10.49 Add to Cart Compare Quick view Details sku: TGSPH38-3 Strike King Tour Grade Spin Jig Head, 3/8 oz, Chartreuse/White MSRP: Now: $9.19 Add to Cart Compare Quick view Details sku: 2HCCR-14-592 Road Runner Casey's Classic Runner Head, 1/4 oz, Blue Gill, 2 Pk MSRP: Now: $8.99 Add to Cart Compare Quick view Details Road Runner | sku: RHSR-14-516 Road Runner Randy's Swim-N-Runner, 1/4 Oz, Arkansas Shiner, 2 PK MSRP: Now: $7.95 Add to Cart Compare Quick view Details sku: TGSPH12-583 Strike King Tour Grade Spin Jig Head, 1/2 oz, Blue Gizzard Shad MSRP: Now: $7.39 Add to Cart Compare Quick view Details sku: MK-70 Strike King Mini-King Spinnerbait, 1/8 oz, Chartreuse & Silver MSRP: Now: $4.95 Add to Cart Compare Quick view Details Strike King | sku: 516BM-72 Strike King Tri-Wing Buzz King Buzzbait, 5/16 oz, White /Silver MSRP: Now: $5.95 Add to Cart Compare Quick view Details Strike King | sku: 516BM-70 Strike King Tri-Wing Buzz King Buzzbait, 5/16 oz, Char/ Silver MSRP: Now: $7.95 Add to Cart Compare Quick view Details sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back MSRP: Now: $7.59 Add to Cart Compare Quick view Details Northland | sku: RRS5C-93 Northland Reed-Runner Classic Single Spin 3/8 Oz, Red Shad MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-38 Northland Reed-Runner Classic Single Spin 3/8 Oz, Blackbird MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-22 Northland Reed-Runner Classic Single Spin, #4/0 Hook, 3/8 Oz, Firetiger MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-10 Northland Reed-Runner Single Spin 3/8 Oz, Canary MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS4C-93 Northland Reed-Runner Classic Single Spin, 1/4 Oz, Red Shad MSRP: Now: $6.95 Add to Cart Compare Quick view Details sku: RRS4C-38 Northland Reed-Runner Classic Single Spin 1/4 Oz, Blackbird MSRP: Now: $5.95 Add to Cart Compare Quick view Details sku: BFBH2-SR Northland Butterfly Blade Harness, #2 Blade, Sunrise MSRP: Now: $5.95 Add to Cart Compare Quick view Details sku: 1603-009 Road Runner Curly Tail Jig w/Spinner 1/8oz, Fluorescent Red/White MSRP: Now: $2.19 Add to Cart Compare Quick view Details sku: 1602-009 Road Runner Curly Tail Jig w/Spinner 1/16oz, Flourscent Red/White MSRP: Now: $2.19 Add to Cart Compare Quick view Details Strike King | sku: 516BM-76 Strike King Tri-Wing Buzz King Buzzbait, 5/16 oz, Black & Blue MSRP: Now: $7.95 Add to Cart Compare Quick view Details Northland | sku: BFBH2-NR Northland Butterfly Blade Harness, #2 Blade, 60" Snell, Silver Shiner MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-8 Northland Reed-Runner Classic Single Spin Spinner bait 3/8 Oz, Pumpkin MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-1 Northland Reed-Runner Single Spin Spinner Bait 3/8 Oz, White Shad MSRP: Now: $6.95 Add to Cart Compare Quick view Berkley | sku: BRBJ18-ORG Berkley Essentials Round Ball Jig, Hook Size 1, Orange, 7 Pk Designed with input from the Berkley Pro Staff, Berkley Round Ball Jigs are sharp, strong and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes. Strong, sharp hooks Hook sizes selected for the most... MSRP: Now: $3.95 Add to Cart Compare Quick view Berkley | sku: BHHJ14-SM Berkley Half Head Jig, Size 2/0 Hook, Smelt, 6 Pk Designed with input from the Berkley Pro Staff, Berkley Half Head Jig Heads are sharp, strong and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes. Hook sizes selected for the most appropriate bait... MSRP: Now: $5.95 Add to Cart Compare Quick view Berkley | sku: FFMN11D-FLPR Berkley Flicker Minnow Deep Dive Crankbait, 4.5", Flashy Perch Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deep with maximum flash and tail action. The Flicker Minnow body design,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: PBBRS3-SMLT Berkley PowerBait Ripple Shad, 3", Smelt, 10 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBaitso much they hold on 18 times longer, giving... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: PBBRS3-GC Berkley PowerBait Ripple Shad, 3", Glow and Char, 10 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBaitso much they hold on 18 times longer, giving... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: PBPS3-BS Berkley PowerBait Power Swimmer, 3.8", Black Shad, 6 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $5.89 Add to Cart Compare Quick view Berkley | sku: PBBCHC4-BLR Berkley PowerBait Chigger Craw, 4", Blk and Red Fleck, 9 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: PBMSFJ5-BGM Berkley PowerBait MaxScent Jerk Shad, 5", Bubblegum, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-WHPR Berkley PowerBait Maxscent FlatWorm, 3.6", White Pearl, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-SBP Berkley PowerBait Maxscent FlatWorm, 3.6", Smoke Black Purple, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-NTSH Berkley PowerBait Maxscent FlatWorm, 3.6", Natural Shad, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-GOBY Berkley PowerBait Maxscent FlatWorm, 3.6", Goby, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSDW5-MNG Berkley PowerBait Maxscent D-Worm, 5 1/2", Mean Green, 10 Pk Taking finesse attraction to new heights, the Berkley PowerBait MaxScent D-Worm employs bolstered scenting and increased naturalism that finicky fish won't be able to resist. Incredibly supple, the Berkley PowerBait MaxScent D-Worm is poured with... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSDW5-BBB Berkley PowerBait Maxscent D-Worm, 5 1/2", Baby Bass, 10 Pk Taking finesse attraction to new heights, the Berkley PowerBait MaxScent D-Worm employs bolstered scenting and increased naturalism that finicky fish won't be able to resist. Incredibly supple, the Berkley PowerBait MaxScent D-Worm is poured with... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: GNC6-GP Berkley Gulp Nightcrawler, 6", Green Pumpkin, 10 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Great on spinner rigs and weedless jigheads Excellent for walleyes and bass Expand your strike zone... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: GJL5-BLO Berkley Gulp Jumbo Leech, 5", Black Olive, 8 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Traditional proven shape Replaces live leeches for durable, long lasting results Great action on... MSRP: Now: $11.95 Add to Cart Compare Quick view Berkley | sku: GJL5-BL Berkley Gulp Jumbo Leech, 5", Black, 8 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Traditional proven shape Replaces live leeches for durable, long lasting results Great action on... MSRP: Now: $11.95 Add to Cart Compare Quick view Lunkerhunt | sku: DRGF03 Lunkerhunt Dragonfly Finesse, 3", Meadowhawk The Lunkerhunt Dragonfly is a finesse topwater lure. It features an innovative technology that is tougher than traditional plastic. The Lunkerhunt Dragonfly excels when fished weedless. It has double skirted wings and a realistic body design that makes... MSRP: Now: $6.95 Add to Cart Compare Quick view Live Target | sku: GTM95SK134 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Pearl, 4 Pk The Ghost Tail Minnow uses LIVETARGET's Injected Core Technology (ICT) to create a ultra-realistic dropshot bait. The Inner-Core is anatomically precise and produces a vibrant metallic flash, while the Exo-Skin generates a finesse quivering action. The... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: GTM95SK207 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Purple, 4 Pk The Ghost Tail Minnow uses LIVETARGET's Injected Core Technology (ICT) to create a ultra-realistic dropshot bait. The Inner-Core is anatomically precise and produces a vibrant metallic flash, while the Exo-Skin generates a finesse quivering action. The... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $13.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $12.95 Add to Cart Compare Quick view
Quick view Details Berkley | sku: GNC6-GP Berkley Gulp Nightcrawler, 6", Green Pumpkin, 10 Pk MSRP: Now: $10.95 Add to Cart Compare Quick view Details Berkley | sku: GJL5-BLO Berkley Gulp Jumbo Leech, 5", Black Olive, 8 Pk MSRP: Now: $11.95 Add to Cart Compare Quick view Details Berkley | sku: GJL5-BL Berkley Gulp Jumbo Leech, 5", Black, 8 Pk MSRP: Now: $11.95 Add to Cart Compare Quick view Details Lunkerhunt | sku: DRGF03 Lunkerhunt Dragonfly Finesse, 3", Meadowhawk MSRP: Now: $6.95 Add to Cart Compare Quick view Details Live Target | sku: GTM95SK134 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Pearl, 4 Pk MSRP: Now: $8.95 Add to Cart Compare Quick view Details sku: GTM95SK207 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Purple, 4 Pk MSRP: Now: $10.95 Add to Cart Compare Quick view Details Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye MSRP: Now: $15.29 Add to Cart Compare Quick view Details sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout MSRP: Now: $13.89 Add to Cart Compare Quick view Details Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike MSRP: Now: $13.95 Add to Cart Compare Quick view Details Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout MSRP: Now: $15.29 Add to Cart Compare Quick view Details Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown MSRP: Now: $12.95 Add to Cart Compare Quick view Details sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad MSRP: Now: $8.95 Add to Cart Compare Quick view Details Berkley | sku: GMIG3-FO Berkley Gulp! Minnow Grub, 3", Fluorescent Orange, 11 Pk MSRP: Now: $11.95 Add to Cart Compare Quick view Details Berkley | sku: GMI3-CS Berkley Gulp! Minnow, 3", 12 Pk, Chartreuse Shad MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: F05P Rapala Original Floater, 2", Perch MSRP: Now: $10.49 Add to Cart Compare Quick view Details sku: TGSPH38-3 Strike King Tour Grade Spin Jig Head, 3/8 oz, Chartreuse/White MSRP: Now: $9.19 Add to Cart Compare Quick view Details sku: 2HCCR-14-592 Road Runner Casey's Classic Runner Head, 1/4 oz, Blue Gill, 2 Pk MSRP: Now: $8.99 Add to Cart Compare Quick view Details Road Runner | sku: RHSR-14-516 Road Runner Randy's Swim-N-Runner, 1/4 Oz, Arkansas Shiner, 2 PK MSRP: Now: $7.95 Add to Cart Compare Quick view Details sku: TGSPH12-583 Strike King Tour Grade Spin Jig Head, 1/2 oz, Blue Gizzard Shad MSRP: Now: $7.39 Add to Cart Compare Quick view Details sku: MK-70 Strike King Mini-King Spinnerbait, 1/8 oz, Chartreuse & Silver MSRP: Now: $4.95 Add to Cart Compare Quick view Details Strike King | sku: 516BM-72 Strike King Tri-Wing Buzz King Buzzbait, 5/16 oz, White /Silver MSRP: Now: $5.95 Add to Cart Compare Quick view Details Strike King | sku: 516BM-70 Strike King Tri-Wing Buzz King Buzzbait, 5/16 oz, Char/ Silver MSRP: Now: $7.95 Add to Cart Compare Quick view Details sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back MSRP: Now: $7.59 Add to Cart Compare Quick view Details Northland | sku: RRS5C-93 Northland Reed-Runner Classic Single Spin 3/8 Oz, Red Shad MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-38 Northland Reed-Runner Classic Single Spin 3/8 Oz, Blackbird MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-22 Northland Reed-Runner Classic Single Spin, #4/0 Hook, 3/8 Oz, Firetiger MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-10 Northland Reed-Runner Single Spin 3/8 Oz, Canary MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS4C-93 Northland Reed-Runner Classic Single Spin, 1/4 Oz, Red Shad MSRP: Now: $6.95 Add to Cart Compare Quick view Details sku: RRS4C-38 Northland Reed-Runner Classic Single Spin 1/4 Oz, Blackbird MSRP: Now: $5.95 Add to Cart Compare Quick view Details sku: BFBH2-SR Northland Butterfly Blade Harness, #2 Blade, Sunrise MSRP: Now: $5.95 Add to Cart Compare Quick view Details sku: 1603-009 Road Runner Curly Tail Jig w/Spinner 1/8oz, Fluorescent Red/White MSRP: Now: $2.19 Add to Cart Compare Quick view Details sku: 1602-009 Road Runner Curly Tail Jig w/Spinner 1/16oz, Flourscent Red/White MSRP: Now: $2.19 Add to Cart Compare Quick view Details Strike King | sku: 516BM-76 Strike King Tri-Wing Buzz King Buzzbait, 5/16 oz, Black & Blue MSRP: Now: $7.95 Add to Cart Compare Quick view Details Northland | sku: BFBH2-NR Northland Butterfly Blade Harness, #2 Blade, 60" Snell, Silver Shiner MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-8 Northland Reed-Runner Classic Single Spin Spinner bait 3/8 Oz, Pumpkin MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-1 Northland Reed-Runner Single Spin Spinner Bait 3/8 Oz, White Shad MSRP: Now: $6.95 Add to Cart Compare Quick view Berkley | sku: BRBJ18-ORG Berkley Essentials Round Ball Jig, Hook Size 1, Orange, 7 Pk Designed with input from the Berkley Pro Staff, Berkley Round Ball Jigs are sharp, strong and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes. Strong, sharp hooks Hook sizes selected for the most... MSRP: Now: $3.95 Add to Cart Compare Quick view Berkley | sku: BHHJ14-SM Berkley Half Head Jig, Size 2/0 Hook, Smelt, 6 Pk Designed with input from the Berkley Pro Staff, Berkley Half Head Jig Heads are sharp, strong and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes. Hook sizes selected for the most appropriate bait... MSRP: Now: $5.95 Add to Cart Compare Quick view Berkley | sku: FFMN11D-FLPR Berkley Flicker Minnow Deep Dive Crankbait, 4.5", Flashy Perch Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deep with maximum flash and tail action. The Flicker Minnow body design,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: PBBRS3-SMLT Berkley PowerBait Ripple Shad, 3", Smelt, 10 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBaitso much they hold on 18 times longer, giving... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: PBBRS3-GC Berkley PowerBait Ripple Shad, 3", Glow and Char, 10 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBaitso much they hold on 18 times longer, giving... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: PBPS3-BS Berkley PowerBait Power Swimmer, 3.8", Black Shad, 6 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $5.89 Add to Cart Compare Quick view Berkley | sku: PBBCHC4-BLR Berkley PowerBait Chigger Craw, 4", Blk and Red Fleck, 9 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: PBMSFJ5-BGM Berkley PowerBait MaxScent Jerk Shad, 5", Bubblegum, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-WHPR Berkley PowerBait Maxscent FlatWorm, 3.6", White Pearl, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-SBP Berkley PowerBait Maxscent FlatWorm, 3.6", Smoke Black Purple, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-NTSH Berkley PowerBait Maxscent FlatWorm, 3.6", Natural Shad, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-GOBY Berkley PowerBait Maxscent FlatWorm, 3.6", Goby, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSDW5-MNG Berkley PowerBait Maxscent D-Worm, 5 1/2", Mean Green, 10 Pk Taking finesse attraction to new heights, the Berkley PowerBait MaxScent D-Worm employs bolstered scenting and increased naturalism that finicky fish won't be able to resist. Incredibly supple, the Berkley PowerBait MaxScent D-Worm is poured with... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSDW5-BBB Berkley PowerBait Maxscent D-Worm, 5 1/2", Baby Bass, 10 Pk Taking finesse attraction to new heights, the Berkley PowerBait MaxScent D-Worm employs bolstered scenting and increased naturalism that finicky fish won't be able to resist. Incredibly supple, the Berkley PowerBait MaxScent D-Worm is poured with... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: GNC6-GP Berkley Gulp Nightcrawler, 6", Green Pumpkin, 10 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Great on spinner rigs and weedless jigheads Excellent for walleyes and bass Expand your strike zone... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: GJL5-BLO Berkley Gulp Jumbo Leech, 5", Black Olive, 8 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Traditional proven shape Replaces live leeches for durable, long lasting results Great action on... MSRP: Now: $11.95 Add to Cart Compare Quick view Berkley | sku: GJL5-BL Berkley Gulp Jumbo Leech, 5", Black, 8 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Traditional proven shape Replaces live leeches for durable, long lasting results Great action on... MSRP: Now: $11.95 Add to Cart Compare Quick view Lunkerhunt | sku: DRGF03 Lunkerhunt Dragonfly Finesse, 3", Meadowhawk The Lunkerhunt Dragonfly is a finesse topwater lure. It features an innovative technology that is tougher than traditional plastic. The Lunkerhunt Dragonfly excels when fished weedless. It has double skirted wings and a realistic body design that makes... MSRP: Now: $6.95 Add to Cart Compare Quick view Live Target | sku: GTM95SK134 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Pearl, 4 Pk The Ghost Tail Minnow uses LIVETARGET's Injected Core Technology (ICT) to create a ultra-realistic dropshot bait. The Inner-Core is anatomically precise and produces a vibrant metallic flash, while the Exo-Skin generates a finesse quivering action. The... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: GTM95SK207 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Purple, 4 Pk The Ghost Tail Minnow uses LIVETARGET's Injected Core Technology (ICT) to create a ultra-realistic dropshot bait. The Inner-Core is anatomically precise and produces a vibrant metallic flash, while the Exo-Skin generates a finesse quivering action. The... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $13.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $12.95 Add to Cart Compare Quick view
Quick view Details Berkley | sku: GJL5-BLO Berkley Gulp Jumbo Leech, 5", Black Olive, 8 Pk MSRP: Now: $11.95 Add to Cart Compare Quick view Details Berkley | sku: GJL5-BL Berkley Gulp Jumbo Leech, 5", Black, 8 Pk MSRP: Now: $11.95 Add to Cart Compare Quick view Details Lunkerhunt | sku: DRGF03 Lunkerhunt Dragonfly Finesse, 3", Meadowhawk MSRP: Now: $6.95 Add to Cart Compare Quick view Details Live Target | sku: GTM95SK134 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Pearl, 4 Pk MSRP: Now: $8.95 Add to Cart Compare Quick view Details sku: GTM95SK207 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Purple, 4 Pk MSRP: Now: $10.95 Add to Cart Compare Quick view Details Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye MSRP: Now: $15.29 Add to Cart Compare Quick view Details sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout MSRP: Now: $13.89 Add to Cart Compare Quick view Details Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike MSRP: Now: $13.95 Add to Cart Compare Quick view Details Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout MSRP: Now: $15.29 Add to Cart Compare Quick view Details Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown MSRP: Now: $12.95 Add to Cart Compare Quick view Details sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad MSRP: Now: $8.95 Add to Cart Compare Quick view Details Berkley | sku: GMIG3-FO Berkley Gulp! Minnow Grub, 3", Fluorescent Orange, 11 Pk MSRP: Now: $11.95 Add to Cart Compare Quick view Details Berkley | sku: GMI3-CS Berkley Gulp! Minnow, 3", 12 Pk, Chartreuse Shad MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: F05P Rapala Original Floater, 2", Perch MSRP: Now: $10.49 Add to Cart Compare Quick view Details sku: TGSPH38-3 Strike King Tour Grade Spin Jig Head, 3/8 oz, Chartreuse/White MSRP: Now: $9.19 Add to Cart Compare Quick view Details sku: 2HCCR-14-592 Road Runner Casey's Classic Runner Head, 1/4 oz, Blue Gill, 2 Pk MSRP: Now: $8.99 Add to Cart Compare Quick view Details Road Runner | sku: RHSR-14-516 Road Runner Randy's Swim-N-Runner, 1/4 Oz, Arkansas Shiner, 2 PK MSRP: Now: $7.95 Add to Cart Compare Quick view Details sku: TGSPH12-583 Strike King Tour Grade Spin Jig Head, 1/2 oz, Blue Gizzard Shad MSRP: Now: $7.39 Add to Cart Compare Quick view Details sku: MK-70 Strike King Mini-King Spinnerbait, 1/8 oz, Chartreuse & Silver MSRP: Now: $4.95 Add to Cart Compare Quick view Details Strike King | sku: 516BM-72 Strike King Tri-Wing Buzz King Buzzbait, 5/16 oz, White /Silver MSRP: Now: $5.95 Add to Cart Compare Quick view Details Strike King | sku: 516BM-70 Strike King Tri-Wing Buzz King Buzzbait, 5/16 oz, Char/ Silver MSRP: Now: $7.95 Add to Cart Compare Quick view Details sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back MSRP: Now: $7.59 Add to Cart Compare Quick view Details Northland | sku: RRS5C-93 Northland Reed-Runner Classic Single Spin 3/8 Oz, Red Shad MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-38 Northland Reed-Runner Classic Single Spin 3/8 Oz, Blackbird MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-22 Northland Reed-Runner Classic Single Spin, #4/0 Hook, 3/8 Oz, Firetiger MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-10 Northland Reed-Runner Single Spin 3/8 Oz, Canary MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS4C-93 Northland Reed-Runner Classic Single Spin, 1/4 Oz, Red Shad MSRP: Now: $6.95 Add to Cart Compare Quick view Details sku: RRS4C-38 Northland Reed-Runner Classic Single Spin 1/4 Oz, Blackbird MSRP: Now: $5.95 Add to Cart Compare Quick view Details sku: BFBH2-SR Northland Butterfly Blade Harness, #2 Blade, Sunrise MSRP: Now: $5.95 Add to Cart Compare Quick view Details sku: 1603-009 Road Runner Curly Tail Jig w/Spinner 1/8oz, Fluorescent Red/White MSRP: Now: $2.19 Add to Cart Compare Quick view Details sku: 1602-009 Road Runner Curly Tail Jig w/Spinner 1/16oz, Flourscent Red/White MSRP: Now: $2.19 Add to Cart Compare Quick view Details Strike King | sku: 516BM-76 Strike King Tri-Wing Buzz King Buzzbait, 5/16 oz, Black & Blue MSRP: Now: $7.95 Add to Cart Compare Quick view Details Northland | sku: BFBH2-NR Northland Butterfly Blade Harness, #2 Blade, 60" Snell, Silver Shiner MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-8 Northland Reed-Runner Classic Single Spin Spinner bait 3/8 Oz, Pumpkin MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-1 Northland Reed-Runner Single Spin Spinner Bait 3/8 Oz, White Shad MSRP: Now: $6.95 Add to Cart Compare Quick view Berkley | sku: BRBJ18-ORG Berkley Essentials Round Ball Jig, Hook Size 1, Orange, 7 Pk Designed with input from the Berkley Pro Staff, Berkley Round Ball Jigs are sharp, strong and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes. Strong, sharp hooks Hook sizes selected for the most... MSRP: Now: $3.95 Add to Cart Compare Quick view Berkley | sku: BHHJ14-SM Berkley Half Head Jig, Size 2/0 Hook, Smelt, 6 Pk Designed with input from the Berkley Pro Staff, Berkley Half Head Jig Heads are sharp, strong and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes. Hook sizes selected for the most appropriate bait... MSRP: Now: $5.95 Add to Cart Compare Quick view Berkley | sku: FFMN11D-FLPR Berkley Flicker Minnow Deep Dive Crankbait, 4.5", Flashy Perch Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deep with maximum flash and tail action. The Flicker Minnow body design,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: PBBRS3-SMLT Berkley PowerBait Ripple Shad, 3", Smelt, 10 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBaitso much they hold on 18 times longer, giving... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: PBBRS3-GC Berkley PowerBait Ripple Shad, 3", Glow and Char, 10 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBaitso much they hold on 18 times longer, giving... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: PBPS3-BS Berkley PowerBait Power Swimmer, 3.8", Black Shad, 6 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $5.89 Add to Cart Compare Quick view Berkley | sku: PBBCHC4-BLR Berkley PowerBait Chigger Craw, 4", Blk and Red Fleck, 9 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: PBMSFJ5-BGM Berkley PowerBait MaxScent Jerk Shad, 5", Bubblegum, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-WHPR Berkley PowerBait Maxscent FlatWorm, 3.6", White Pearl, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-SBP Berkley PowerBait Maxscent FlatWorm, 3.6", Smoke Black Purple, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-NTSH Berkley PowerBait Maxscent FlatWorm, 3.6", Natural Shad, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-GOBY Berkley PowerBait Maxscent FlatWorm, 3.6", Goby, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSDW5-MNG Berkley PowerBait Maxscent D-Worm, 5 1/2", Mean Green, 10 Pk Taking finesse attraction to new heights, the Berkley PowerBait MaxScent D-Worm employs bolstered scenting and increased naturalism that finicky fish won't be able to resist. Incredibly supple, the Berkley PowerBait MaxScent D-Worm is poured with... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSDW5-BBB Berkley PowerBait Maxscent D-Worm, 5 1/2", Baby Bass, 10 Pk Taking finesse attraction to new heights, the Berkley PowerBait MaxScent D-Worm employs bolstered scenting and increased naturalism that finicky fish won't be able to resist. Incredibly supple, the Berkley PowerBait MaxScent D-Worm is poured with... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: GNC6-GP Berkley Gulp Nightcrawler, 6", Green Pumpkin, 10 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Great on spinner rigs and weedless jigheads Excellent for walleyes and bass Expand your strike zone... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: GJL5-BLO Berkley Gulp Jumbo Leech, 5", Black Olive, 8 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Traditional proven shape Replaces live leeches for durable, long lasting results Great action on... MSRP: Now: $11.95 Add to Cart Compare Quick view Berkley | sku: GJL5-BL Berkley Gulp Jumbo Leech, 5", Black, 8 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Traditional proven shape Replaces live leeches for durable, long lasting results Great action on... MSRP: Now: $11.95 Add to Cart Compare Quick view Lunkerhunt | sku: DRGF03 Lunkerhunt Dragonfly Finesse, 3", Meadowhawk The Lunkerhunt Dragonfly is a finesse topwater lure. It features an innovative technology that is tougher than traditional plastic. The Lunkerhunt Dragonfly excels when fished weedless. It has double skirted wings and a realistic body design that makes... MSRP: Now: $6.95 Add to Cart Compare Quick view Live Target | sku: GTM95SK134 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Pearl, 4 Pk The Ghost Tail Minnow uses LIVETARGET's Injected Core Technology (ICT) to create a ultra-realistic dropshot bait. The Inner-Core is anatomically precise and produces a vibrant metallic flash, while the Exo-Skin generates a finesse quivering action. The... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: GTM95SK207 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Purple, 4 Pk The Ghost Tail Minnow uses LIVETARGET's Injected Core Technology (ICT) to create a ultra-realistic dropshot bait. The Inner-Core is anatomically precise and produces a vibrant metallic flash, while the Exo-Skin generates a finesse quivering action. The... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $13.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $12.95 Add to Cart Compare Quick view
Quick view Details Berkley | sku: GJL5-BL Berkley Gulp Jumbo Leech, 5", Black, 8 Pk MSRP: Now: $11.95 Add to Cart Compare Quick view Details Lunkerhunt | sku: DRGF03 Lunkerhunt Dragonfly Finesse, 3", Meadowhawk MSRP: Now: $6.95 Add to Cart Compare Quick view Details Live Target | sku: GTM95SK134 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Pearl, 4 Pk MSRP: Now: $8.95 Add to Cart Compare Quick view Details sku: GTM95SK207 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Purple, 4 Pk MSRP: Now: $10.95 Add to Cart Compare Quick view Details Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye MSRP: Now: $15.29 Add to Cart Compare Quick view Details sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout MSRP: Now: $13.89 Add to Cart Compare Quick view Details Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike MSRP: Now: $13.95 Add to Cart Compare Quick view Details Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout MSRP: Now: $15.29 Add to Cart Compare Quick view Details Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown MSRP: Now: $12.95 Add to Cart Compare Quick view Details sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad MSRP: Now: $8.95 Add to Cart Compare Quick view Details Berkley | sku: GMIG3-FO Berkley Gulp! Minnow Grub, 3", Fluorescent Orange, 11 Pk MSRP: Now: $11.95 Add to Cart Compare Quick view Details Berkley | sku: GMI3-CS Berkley Gulp! Minnow, 3", 12 Pk, Chartreuse Shad MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: F05P Rapala Original Floater, 2", Perch MSRP: Now: $10.49 Add to Cart Compare Quick view Details sku: TGSPH38-3 Strike King Tour Grade Spin Jig Head, 3/8 oz, Chartreuse/White MSRP: Now: $9.19 Add to Cart Compare Quick view Details sku: 2HCCR-14-592 Road Runner Casey's Classic Runner Head, 1/4 oz, Blue Gill, 2 Pk MSRP: Now: $8.99 Add to Cart Compare Quick view Details Road Runner | sku: RHSR-14-516 Road Runner Randy's Swim-N-Runner, 1/4 Oz, Arkansas Shiner, 2 PK MSRP: Now: $7.95 Add to Cart Compare Quick view Details sku: TGSPH12-583 Strike King Tour Grade Spin Jig Head, 1/2 oz, Blue Gizzard Shad MSRP: Now: $7.39 Add to Cart Compare Quick view Details sku: MK-70 Strike King Mini-King Spinnerbait, 1/8 oz, Chartreuse & Silver MSRP: Now: $4.95 Add to Cart Compare Quick view Details Strike King | sku: 516BM-72 Strike King Tri-Wing Buzz King Buzzbait, 5/16 oz, White /Silver MSRP: Now: $5.95 Add to Cart Compare Quick view Details Strike King | sku: 516BM-70 Strike King Tri-Wing Buzz King Buzzbait, 5/16 oz, Char/ Silver MSRP: Now: $7.95 Add to Cart Compare Quick view Details sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back MSRP: Now: $7.59 Add to Cart Compare Quick view Details Northland | sku: RRS5C-93 Northland Reed-Runner Classic Single Spin 3/8 Oz, Red Shad MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-38 Northland Reed-Runner Classic Single Spin 3/8 Oz, Blackbird MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-22 Northland Reed-Runner Classic Single Spin, #4/0 Hook, 3/8 Oz, Firetiger MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-10 Northland Reed-Runner Single Spin 3/8 Oz, Canary MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS4C-93 Northland Reed-Runner Classic Single Spin, 1/4 Oz, Red Shad MSRP: Now: $6.95 Add to Cart Compare Quick view Details sku: RRS4C-38 Northland Reed-Runner Classic Single Spin 1/4 Oz, Blackbird MSRP: Now: $5.95 Add to Cart Compare Quick view Details sku: BFBH2-SR Northland Butterfly Blade Harness, #2 Blade, Sunrise MSRP: Now: $5.95 Add to Cart Compare Quick view Details sku: 1603-009 Road Runner Curly Tail Jig w/Spinner 1/8oz, Fluorescent Red/White MSRP: Now: $2.19 Add to Cart Compare Quick view Details sku: 1602-009 Road Runner Curly Tail Jig w/Spinner 1/16oz, Flourscent Red/White MSRP: Now: $2.19 Add to Cart Compare Quick view Details Strike King | sku: 516BM-76 Strike King Tri-Wing Buzz King Buzzbait, 5/16 oz, Black & Blue MSRP: Now: $7.95 Add to Cart Compare Quick view Details Northland | sku: BFBH2-NR Northland Butterfly Blade Harness, #2 Blade, 60" Snell, Silver Shiner MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-8 Northland Reed-Runner Classic Single Spin Spinner bait 3/8 Oz, Pumpkin MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-1 Northland Reed-Runner Single Spin Spinner Bait 3/8 Oz, White Shad MSRP: Now: $6.95 Add to Cart Compare Quick view Berkley | sku: BRBJ18-ORG Berkley Essentials Round Ball Jig, Hook Size 1, Orange, 7 Pk Designed with input from the Berkley Pro Staff, Berkley Round Ball Jigs are sharp, strong and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes. Strong, sharp hooks Hook sizes selected for the most... MSRP: Now: $3.95 Add to Cart Compare Quick view Berkley | sku: BHHJ14-SM Berkley Half Head Jig, Size 2/0 Hook, Smelt, 6 Pk Designed with input from the Berkley Pro Staff, Berkley Half Head Jig Heads are sharp, strong and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes. Hook sizes selected for the most appropriate bait... MSRP: Now: $5.95 Add to Cart Compare Quick view Berkley | sku: FFMN11D-FLPR Berkley Flicker Minnow Deep Dive Crankbait, 4.5", Flashy Perch Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deep with maximum flash and tail action. The Flicker Minnow body design,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: PBBRS3-SMLT Berkley PowerBait Ripple Shad, 3", Smelt, 10 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBaitso much they hold on 18 times longer, giving... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: PBBRS3-GC Berkley PowerBait Ripple Shad, 3", Glow and Char, 10 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBaitso much they hold on 18 times longer, giving... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: PBPS3-BS Berkley PowerBait Power Swimmer, 3.8", Black Shad, 6 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $5.89 Add to Cart Compare Quick view Berkley | sku: PBBCHC4-BLR Berkley PowerBait Chigger Craw, 4", Blk and Red Fleck, 9 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: PBMSFJ5-BGM Berkley PowerBait MaxScent Jerk Shad, 5", Bubblegum, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-WHPR Berkley PowerBait Maxscent FlatWorm, 3.6", White Pearl, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-SBP Berkley PowerBait Maxscent FlatWorm, 3.6", Smoke Black Purple, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-NTSH Berkley PowerBait Maxscent FlatWorm, 3.6", Natural Shad, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-GOBY Berkley PowerBait Maxscent FlatWorm, 3.6", Goby, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSDW5-MNG Berkley PowerBait Maxscent D-Worm, 5 1/2", Mean Green, 10 Pk Taking finesse attraction to new heights, the Berkley PowerBait MaxScent D-Worm employs bolstered scenting and increased naturalism that finicky fish won't be able to resist. Incredibly supple, the Berkley PowerBait MaxScent D-Worm is poured with... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSDW5-BBB Berkley PowerBait Maxscent D-Worm, 5 1/2", Baby Bass, 10 Pk Taking finesse attraction to new heights, the Berkley PowerBait MaxScent D-Worm employs bolstered scenting and increased naturalism that finicky fish won't be able to resist. Incredibly supple, the Berkley PowerBait MaxScent D-Worm is poured with... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: GNC6-GP Berkley Gulp Nightcrawler, 6", Green Pumpkin, 10 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Great on spinner rigs and weedless jigheads Excellent for walleyes and bass Expand your strike zone... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: GJL5-BLO Berkley Gulp Jumbo Leech, 5", Black Olive, 8 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Traditional proven shape Replaces live leeches for durable, long lasting results Great action on... MSRP: Now: $11.95 Add to Cart Compare Quick view Berkley | sku: GJL5-BL Berkley Gulp Jumbo Leech, 5", Black, 8 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Traditional proven shape Replaces live leeches for durable, long lasting results Great action on... MSRP: Now: $11.95 Add to Cart Compare Quick view Lunkerhunt | sku: DRGF03 Lunkerhunt Dragonfly Finesse, 3", Meadowhawk The Lunkerhunt Dragonfly is a finesse topwater lure. It features an innovative technology that is tougher than traditional plastic. The Lunkerhunt Dragonfly excels when fished weedless. It has double skirted wings and a realistic body design that makes... MSRP: Now: $6.95 Add to Cart Compare Quick view Live Target | sku: GTM95SK134 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Pearl, 4 Pk The Ghost Tail Minnow uses LIVETARGET's Injected Core Technology (ICT) to create a ultra-realistic dropshot bait. The Inner-Core is anatomically precise and produces a vibrant metallic flash, while the Exo-Skin generates a finesse quivering action. The... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: GTM95SK207 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Purple, 4 Pk The Ghost Tail Minnow uses LIVETARGET's Injected Core Technology (ICT) to create a ultra-realistic dropshot bait. The Inner-Core is anatomically precise and produces a vibrant metallic flash, while the Exo-Skin generates a finesse quivering action. The... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $13.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $12.95 Add to Cart Compare Quick view
Quick view Details Lunkerhunt | sku: DRGF03 Lunkerhunt Dragonfly Finesse, 3", Meadowhawk MSRP: Now: $6.95 Add to Cart Compare Quick view Details Live Target | sku: GTM95SK134 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Pearl, 4 Pk MSRP: Now: $8.95 Add to Cart Compare Quick view Details sku: GTM95SK207 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Purple, 4 Pk MSRP: Now: $10.95 Add to Cart Compare Quick view Details Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye MSRP: Now: $15.29 Add to Cart Compare Quick view Details sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout MSRP: Now: $13.89 Add to Cart Compare Quick view Details Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike MSRP: Now: $13.95 Add to Cart Compare Quick view Details Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout MSRP: Now: $15.29 Add to Cart Compare Quick view Details Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown MSRP: Now: $12.95 Add to Cart Compare Quick view Details sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad MSRP: Now: $8.95 Add to Cart Compare Quick view Details Berkley | sku: GMIG3-FO Berkley Gulp! Minnow Grub, 3", Fluorescent Orange, 11 Pk MSRP: Now: $11.95 Add to Cart Compare Quick view Details Berkley | sku: GMI3-CS Berkley Gulp! Minnow, 3", 12 Pk, Chartreuse Shad MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: F05P Rapala Original Floater, 2", Perch MSRP: Now: $10.49 Add to Cart Compare Quick view Details sku: TGSPH38-3 Strike King Tour Grade Spin Jig Head, 3/8 oz, Chartreuse/White MSRP: Now: $9.19 Add to Cart Compare Quick view Details sku: 2HCCR-14-592 Road Runner Casey's Classic Runner Head, 1/4 oz, Blue Gill, 2 Pk MSRP: Now: $8.99 Add to Cart Compare Quick view Details Road Runner | sku: RHSR-14-516 Road Runner Randy's Swim-N-Runner, 1/4 Oz, Arkansas Shiner, 2 PK MSRP: Now: $7.95 Add to Cart Compare Quick view Details sku: TGSPH12-583 Strike King Tour Grade Spin Jig Head, 1/2 oz, Blue Gizzard Shad MSRP: Now: $7.39 Add to Cart Compare Quick view Details sku: MK-70 Strike King Mini-King Spinnerbait, 1/8 oz, Chartreuse & Silver MSRP: Now: $4.95 Add to Cart Compare Quick view Details Strike King | sku: 516BM-72 Strike King Tri-Wing Buzz King Buzzbait, 5/16 oz, White /Silver MSRP: Now: $5.95 Add to Cart Compare Quick view Details Strike King | sku: 516BM-70 Strike King Tri-Wing Buzz King Buzzbait, 5/16 oz, Char/ Silver MSRP: Now: $7.95 Add to Cart Compare Quick view Details sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back MSRP: Now: $7.59 Add to Cart Compare Quick view Details Northland | sku: RRS5C-93 Northland Reed-Runner Classic Single Spin 3/8 Oz, Red Shad MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-38 Northland Reed-Runner Classic Single Spin 3/8 Oz, Blackbird MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-22 Northland Reed-Runner Classic Single Spin, #4/0 Hook, 3/8 Oz, Firetiger MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-10 Northland Reed-Runner Single Spin 3/8 Oz, Canary MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS4C-93 Northland Reed-Runner Classic Single Spin, 1/4 Oz, Red Shad MSRP: Now: $6.95 Add to Cart Compare Quick view Details sku: RRS4C-38 Northland Reed-Runner Classic Single Spin 1/4 Oz, Blackbird MSRP: Now: $5.95 Add to Cart Compare Quick view Details sku: BFBH2-SR Northland Butterfly Blade Harness, #2 Blade, Sunrise MSRP: Now: $5.95 Add to Cart Compare Quick view Details sku: 1603-009 Road Runner Curly Tail Jig w/Spinner 1/8oz, Fluorescent Red/White MSRP: Now: $2.19 Add to Cart Compare Quick view Details sku: 1602-009 Road Runner Curly Tail Jig w/Spinner 1/16oz, Flourscent Red/White MSRP: Now: $2.19 Add to Cart Compare Quick view Details Strike King | sku: 516BM-76 Strike King Tri-Wing Buzz King Buzzbait, 5/16 oz, Black & Blue MSRP: Now: $7.95 Add to Cart Compare Quick view Details Northland | sku: BFBH2-NR Northland Butterfly Blade Harness, #2 Blade, 60" Snell, Silver Shiner MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-8 Northland Reed-Runner Classic Single Spin Spinner bait 3/8 Oz, Pumpkin MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-1 Northland Reed-Runner Single Spin Spinner Bait 3/8 Oz, White Shad MSRP: Now: $6.95 Add to Cart Compare Quick view Berkley | sku: BRBJ18-ORG Berkley Essentials Round Ball Jig, Hook Size 1, Orange, 7 Pk Designed with input from the Berkley Pro Staff, Berkley Round Ball Jigs are sharp, strong and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes. Strong, sharp hooks Hook sizes selected for the most... MSRP: Now: $3.95 Add to Cart Compare Quick view Berkley | sku: BHHJ14-SM Berkley Half Head Jig, Size 2/0 Hook, Smelt, 6 Pk Designed with input from the Berkley Pro Staff, Berkley Half Head Jig Heads are sharp, strong and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes. Hook sizes selected for the most appropriate bait... MSRP: Now: $5.95 Add to Cart Compare Quick view Berkley | sku: FFMN11D-FLPR Berkley Flicker Minnow Deep Dive Crankbait, 4.5", Flashy Perch Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deep with maximum flash and tail action. The Flicker Minnow body design,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: PBBRS3-SMLT Berkley PowerBait Ripple Shad, 3", Smelt, 10 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBaitso much they hold on 18 times longer, giving... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: PBBRS3-GC Berkley PowerBait Ripple Shad, 3", Glow and Char, 10 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBaitso much they hold on 18 times longer, giving... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: PBPS3-BS Berkley PowerBait Power Swimmer, 3.8", Black Shad, 6 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $5.89 Add to Cart Compare Quick view Berkley | sku: PBBCHC4-BLR Berkley PowerBait Chigger Craw, 4", Blk and Red Fleck, 9 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: PBMSFJ5-BGM Berkley PowerBait MaxScent Jerk Shad, 5", Bubblegum, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-WHPR Berkley PowerBait Maxscent FlatWorm, 3.6", White Pearl, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-SBP Berkley PowerBait Maxscent FlatWorm, 3.6", Smoke Black Purple, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-NTSH Berkley PowerBait Maxscent FlatWorm, 3.6", Natural Shad, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-GOBY Berkley PowerBait Maxscent FlatWorm, 3.6", Goby, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSDW5-MNG Berkley PowerBait Maxscent D-Worm, 5 1/2", Mean Green, 10 Pk Taking finesse attraction to new heights, the Berkley PowerBait MaxScent D-Worm employs bolstered scenting and increased naturalism that finicky fish won't be able to resist. Incredibly supple, the Berkley PowerBait MaxScent D-Worm is poured with... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSDW5-BBB Berkley PowerBait Maxscent D-Worm, 5 1/2", Baby Bass, 10 Pk Taking finesse attraction to new heights, the Berkley PowerBait MaxScent D-Worm employs bolstered scenting and increased naturalism that finicky fish won't be able to resist. Incredibly supple, the Berkley PowerBait MaxScent D-Worm is poured with... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: GNC6-GP Berkley Gulp Nightcrawler, 6", Green Pumpkin, 10 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Great on spinner rigs and weedless jigheads Excellent for walleyes and bass Expand your strike zone... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: GJL5-BLO Berkley Gulp Jumbo Leech, 5", Black Olive, 8 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Traditional proven shape Replaces live leeches for durable, long lasting results Great action on... MSRP: Now: $11.95 Add to Cart Compare Quick view Berkley | sku: GJL5-BL Berkley Gulp Jumbo Leech, 5", Black, 8 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Traditional proven shape Replaces live leeches for durable, long lasting results Great action on... MSRP: Now: $11.95 Add to Cart Compare Quick view Lunkerhunt | sku: DRGF03 Lunkerhunt Dragonfly Finesse, 3", Meadowhawk The Lunkerhunt Dragonfly is a finesse topwater lure. It features an innovative technology that is tougher than traditional plastic. The Lunkerhunt Dragonfly excels when fished weedless. It has double skirted wings and a realistic body design that makes... MSRP: Now: $6.95 Add to Cart Compare Quick view Live Target | sku: GTM95SK134 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Pearl, 4 Pk The Ghost Tail Minnow uses LIVETARGET's Injected Core Technology (ICT) to create a ultra-realistic dropshot bait. The Inner-Core is anatomically precise and produces a vibrant metallic flash, while the Exo-Skin generates a finesse quivering action. The... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: GTM95SK207 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Purple, 4 Pk The Ghost Tail Minnow uses LIVETARGET's Injected Core Technology (ICT) to create a ultra-realistic dropshot bait. The Inner-Core is anatomically precise and produces a vibrant metallic flash, while the Exo-Skin generates a finesse quivering action. The... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $13.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $12.95 Add to Cart Compare Quick view
Quick view Details Live Target | sku: GTM95SK134 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Pearl, 4 Pk MSRP: Now: $8.95 Add to Cart Compare Quick view Details sku: GTM95SK207 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Purple, 4 Pk MSRP: Now: $10.95 Add to Cart Compare Quick view Details Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye MSRP: Now: $15.29 Add to Cart Compare Quick view Details sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout MSRP: Now: $13.89 Add to Cart Compare Quick view Details Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike MSRP: Now: $13.95 Add to Cart Compare Quick view Details Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout MSRP: Now: $15.29 Add to Cart Compare Quick view Details Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown MSRP: Now: $12.95 Add to Cart Compare Quick view Details sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad MSRP: Now: $8.95 Add to Cart Compare Quick view Details Berkley | sku: GMIG3-FO Berkley Gulp! Minnow Grub, 3", Fluorescent Orange, 11 Pk MSRP: Now: $11.95 Add to Cart Compare Quick view Details Berkley | sku: GMI3-CS Berkley Gulp! Minnow, 3", 12 Pk, Chartreuse Shad MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: F05P Rapala Original Floater, 2", Perch MSRP: Now: $10.49 Add to Cart Compare Quick view Details sku: TGSPH38-3 Strike King Tour Grade Spin Jig Head, 3/8 oz, Chartreuse/White MSRP: Now: $9.19 Add to Cart Compare Quick view Details sku: 2HCCR-14-592 Road Runner Casey's Classic Runner Head, 1/4 oz, Blue Gill, 2 Pk MSRP: Now: $8.99 Add to Cart Compare Quick view Details Road Runner | sku: RHSR-14-516 Road Runner Randy's Swim-N-Runner, 1/4 Oz, Arkansas Shiner, 2 PK MSRP: Now: $7.95 Add to Cart Compare Quick view Details sku: TGSPH12-583 Strike King Tour Grade Spin Jig Head, 1/2 oz, Blue Gizzard Shad MSRP: Now: $7.39 Add to Cart Compare Quick view Details sku: MK-70 Strike King Mini-King Spinnerbait, 1/8 oz, Chartreuse & Silver MSRP: Now: $4.95 Add to Cart Compare Quick view Details Strike King | sku: 516BM-72 Strike King Tri-Wing Buzz King Buzzbait, 5/16 oz, White /Silver MSRP: Now: $5.95 Add to Cart Compare Quick view Details Strike King | sku: 516BM-70 Strike King Tri-Wing Buzz King Buzzbait, 5/16 oz, Char/ Silver MSRP: Now: $7.95 Add to Cart Compare Quick view Details sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back MSRP: Now: $7.59 Add to Cart Compare Quick view Details Northland | sku: RRS5C-93 Northland Reed-Runner Classic Single Spin 3/8 Oz, Red Shad MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-38 Northland Reed-Runner Classic Single Spin 3/8 Oz, Blackbird MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-22 Northland Reed-Runner Classic Single Spin, #4/0 Hook, 3/8 Oz, Firetiger MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-10 Northland Reed-Runner Single Spin 3/8 Oz, Canary MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS4C-93 Northland Reed-Runner Classic Single Spin, 1/4 Oz, Red Shad MSRP: Now: $6.95 Add to Cart Compare Quick view Details sku: RRS4C-38 Northland Reed-Runner Classic Single Spin 1/4 Oz, Blackbird MSRP: Now: $5.95 Add to Cart Compare Quick view Details sku: BFBH2-SR Northland Butterfly Blade Harness, #2 Blade, Sunrise MSRP: Now: $5.95 Add to Cart Compare Quick view Details sku: 1603-009 Road Runner Curly Tail Jig w/Spinner 1/8oz, Fluorescent Red/White MSRP: Now: $2.19 Add to Cart Compare Quick view Details sku: 1602-009 Road Runner Curly Tail Jig w/Spinner 1/16oz, Flourscent Red/White MSRP: Now: $2.19 Add to Cart Compare Quick view Details Strike King | sku: 516BM-76 Strike King Tri-Wing Buzz King Buzzbait, 5/16 oz, Black & Blue MSRP: Now: $7.95 Add to Cart Compare Quick view Details Northland | sku: BFBH2-NR Northland Butterfly Blade Harness, #2 Blade, 60" Snell, Silver Shiner MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-8 Northland Reed-Runner Classic Single Spin Spinner bait 3/8 Oz, Pumpkin MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-1 Northland Reed-Runner Single Spin Spinner Bait 3/8 Oz, White Shad MSRP: Now: $6.95 Add to Cart Compare Quick view Berkley | sku: BRBJ18-ORG Berkley Essentials Round Ball Jig, Hook Size 1, Orange, 7 Pk Designed with input from the Berkley Pro Staff, Berkley Round Ball Jigs are sharp, strong and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes. Strong, sharp hooks Hook sizes selected for the most... MSRP: Now: $3.95 Add to Cart Compare Quick view Berkley | sku: BHHJ14-SM Berkley Half Head Jig, Size 2/0 Hook, Smelt, 6 Pk Designed with input from the Berkley Pro Staff, Berkley Half Head Jig Heads are sharp, strong and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes. Hook sizes selected for the most appropriate bait... MSRP: Now: $5.95 Add to Cart Compare Quick view Berkley | sku: FFMN11D-FLPR Berkley Flicker Minnow Deep Dive Crankbait, 4.5", Flashy Perch Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deep with maximum flash and tail action. The Flicker Minnow body design,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: PBBRS3-SMLT Berkley PowerBait Ripple Shad, 3", Smelt, 10 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBaitso much they hold on 18 times longer, giving... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: PBBRS3-GC Berkley PowerBait Ripple Shad, 3", Glow and Char, 10 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBaitso much they hold on 18 times longer, giving... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: PBPS3-BS Berkley PowerBait Power Swimmer, 3.8", Black Shad, 6 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $5.89 Add to Cart Compare Quick view Berkley | sku: PBBCHC4-BLR Berkley PowerBait Chigger Craw, 4", Blk and Red Fleck, 9 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: PBMSFJ5-BGM Berkley PowerBait MaxScent Jerk Shad, 5", Bubblegum, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-WHPR Berkley PowerBait Maxscent FlatWorm, 3.6", White Pearl, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-SBP Berkley PowerBait Maxscent FlatWorm, 3.6", Smoke Black Purple, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-NTSH Berkley PowerBait Maxscent FlatWorm, 3.6", Natural Shad, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-GOBY Berkley PowerBait Maxscent FlatWorm, 3.6", Goby, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSDW5-MNG Berkley PowerBait Maxscent D-Worm, 5 1/2", Mean Green, 10 Pk Taking finesse attraction to new heights, the Berkley PowerBait MaxScent D-Worm employs bolstered scenting and increased naturalism that finicky fish won't be able to resist. Incredibly supple, the Berkley PowerBait MaxScent D-Worm is poured with... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSDW5-BBB Berkley PowerBait Maxscent D-Worm, 5 1/2", Baby Bass, 10 Pk Taking finesse attraction to new heights, the Berkley PowerBait MaxScent D-Worm employs bolstered scenting and increased naturalism that finicky fish won't be able to resist. Incredibly supple, the Berkley PowerBait MaxScent D-Worm is poured with... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: GNC6-GP Berkley Gulp Nightcrawler, 6", Green Pumpkin, 10 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Great on spinner rigs and weedless jigheads Excellent for walleyes and bass Expand your strike zone... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: GJL5-BLO Berkley Gulp Jumbo Leech, 5", Black Olive, 8 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Traditional proven shape Replaces live leeches for durable, long lasting results Great action on... MSRP: Now: $11.95 Add to Cart Compare Quick view Berkley | sku: GJL5-BL Berkley Gulp Jumbo Leech, 5", Black, 8 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Traditional proven shape Replaces live leeches for durable, long lasting results Great action on... MSRP: Now: $11.95 Add to Cart Compare Quick view Lunkerhunt | sku: DRGF03 Lunkerhunt Dragonfly Finesse, 3", Meadowhawk The Lunkerhunt Dragonfly is a finesse topwater lure. It features an innovative technology that is tougher than traditional plastic. The Lunkerhunt Dragonfly excels when fished weedless. It has double skirted wings and a realistic body design that makes... MSRP: Now: $6.95 Add to Cart Compare Quick view Live Target | sku: GTM95SK134 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Pearl, 4 Pk The Ghost Tail Minnow uses LIVETARGET's Injected Core Technology (ICT) to create a ultra-realistic dropshot bait. The Inner-Core is anatomically precise and produces a vibrant metallic flash, while the Exo-Skin generates a finesse quivering action. The... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: GTM95SK207 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Purple, 4 Pk The Ghost Tail Minnow uses LIVETARGET's Injected Core Technology (ICT) to create a ultra-realistic dropshot bait. The Inner-Core is anatomically precise and produces a vibrant metallic flash, while the Exo-Skin generates a finesse quivering action. The... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $13.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $12.95 Add to Cart Compare Quick view
Quick view Details sku: GTM95SK207 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Purple, 4 Pk MSRP: Now: $10.95 Add to Cart Compare Quick view Details Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye MSRP: Now: $15.29 Add to Cart Compare Quick view Details sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout MSRP: Now: $13.89 Add to Cart Compare Quick view Details Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike MSRP: Now: $13.95 Add to Cart Compare Quick view Details Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout MSRP: Now: $15.29 Add to Cart Compare Quick view Details Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown MSRP: Now: $12.95 Add to Cart Compare Quick view Details sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad MSRP: Now: $8.95 Add to Cart Compare Quick view Details Berkley | sku: GMIG3-FO Berkley Gulp! Minnow Grub, 3", Fluorescent Orange, 11 Pk MSRP: Now: $11.95 Add to Cart Compare Quick view Details Berkley | sku: GMI3-CS Berkley Gulp! Minnow, 3", 12 Pk, Chartreuse Shad MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: F05P Rapala Original Floater, 2", Perch MSRP: Now: $10.49 Add to Cart Compare Quick view Details sku: TGSPH38-3 Strike King Tour Grade Spin Jig Head, 3/8 oz, Chartreuse/White MSRP: Now: $9.19 Add to Cart Compare Quick view Details sku: 2HCCR-14-592 Road Runner Casey's Classic Runner Head, 1/4 oz, Blue Gill, 2 Pk MSRP: Now: $8.99 Add to Cart Compare Quick view Details Road Runner | sku: RHSR-14-516 Road Runner Randy's Swim-N-Runner, 1/4 Oz, Arkansas Shiner, 2 PK MSRP: Now: $7.95 Add to Cart Compare Quick view Details sku: TGSPH12-583 Strike King Tour Grade Spin Jig Head, 1/2 oz, Blue Gizzard Shad MSRP: Now: $7.39 Add to Cart Compare Quick view Details sku: MK-70 Strike King Mini-King Spinnerbait, 1/8 oz, Chartreuse & Silver MSRP: Now: $4.95 Add to Cart Compare Quick view Details Strike King | sku: 516BM-72 Strike King Tri-Wing Buzz King Buzzbait, 5/16 oz, White /Silver MSRP: Now: $5.95 Add to Cart Compare Quick view Details Strike King | sku: 516BM-70 Strike King Tri-Wing Buzz King Buzzbait, 5/16 oz, Char/ Silver MSRP: Now: $7.95 Add to Cart Compare Quick view Details sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back MSRP: Now: $7.59 Add to Cart Compare Quick view Details Northland | sku: RRS5C-93 Northland Reed-Runner Classic Single Spin 3/8 Oz, Red Shad MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-38 Northland Reed-Runner Classic Single Spin 3/8 Oz, Blackbird MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-22 Northland Reed-Runner Classic Single Spin, #4/0 Hook, 3/8 Oz, Firetiger MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-10 Northland Reed-Runner Single Spin 3/8 Oz, Canary MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS4C-93 Northland Reed-Runner Classic Single Spin, 1/4 Oz, Red Shad MSRP: Now: $6.95 Add to Cart Compare Quick view Details sku: RRS4C-38 Northland Reed-Runner Classic Single Spin 1/4 Oz, Blackbird MSRP: Now: $5.95 Add to Cart Compare Quick view Details sku: BFBH2-SR Northland Butterfly Blade Harness, #2 Blade, Sunrise MSRP: Now: $5.95 Add to Cart Compare Quick view Details sku: 1603-009 Road Runner Curly Tail Jig w/Spinner 1/8oz, Fluorescent Red/White MSRP: Now: $2.19 Add to Cart Compare Quick view Details sku: 1602-009 Road Runner Curly Tail Jig w/Spinner 1/16oz, Flourscent Red/White MSRP: Now: $2.19 Add to Cart Compare Quick view Details Strike King | sku: 516BM-76 Strike King Tri-Wing Buzz King Buzzbait, 5/16 oz, Black & Blue MSRP: Now: $7.95 Add to Cart Compare Quick view Details Northland | sku: BFBH2-NR Northland Butterfly Blade Harness, #2 Blade, 60" Snell, Silver Shiner MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-8 Northland Reed-Runner Classic Single Spin Spinner bait 3/8 Oz, Pumpkin MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-1 Northland Reed-Runner Single Spin Spinner Bait 3/8 Oz, White Shad MSRP: Now: $6.95 Add to Cart Compare Quick view Berkley | sku: BRBJ18-ORG Berkley Essentials Round Ball Jig, Hook Size 1, Orange, 7 Pk Designed with input from the Berkley Pro Staff, Berkley Round Ball Jigs are sharp, strong and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes. Strong, sharp hooks Hook sizes selected for the most... MSRP: Now: $3.95 Add to Cart Compare Quick view Berkley | sku: BHHJ14-SM Berkley Half Head Jig, Size 2/0 Hook, Smelt, 6 Pk Designed with input from the Berkley Pro Staff, Berkley Half Head Jig Heads are sharp, strong and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes. Hook sizes selected for the most appropriate bait... MSRP: Now: $5.95 Add to Cart Compare Quick view Berkley | sku: FFMN11D-FLPR Berkley Flicker Minnow Deep Dive Crankbait, 4.5", Flashy Perch Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deep with maximum flash and tail action. The Flicker Minnow body design,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: PBBRS3-SMLT Berkley PowerBait Ripple Shad, 3", Smelt, 10 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBaitso much they hold on 18 times longer, giving... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: PBBRS3-GC Berkley PowerBait Ripple Shad, 3", Glow and Char, 10 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBaitso much they hold on 18 times longer, giving... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: PBPS3-BS Berkley PowerBait Power Swimmer, 3.8", Black Shad, 6 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $5.89 Add to Cart Compare Quick view Berkley | sku: PBBCHC4-BLR Berkley PowerBait Chigger Craw, 4", Blk and Red Fleck, 9 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: PBMSFJ5-BGM Berkley PowerBait MaxScent Jerk Shad, 5", Bubblegum, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-WHPR Berkley PowerBait Maxscent FlatWorm, 3.6", White Pearl, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-SBP Berkley PowerBait Maxscent FlatWorm, 3.6", Smoke Black Purple, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-NTSH Berkley PowerBait Maxscent FlatWorm, 3.6", Natural Shad, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-GOBY Berkley PowerBait Maxscent FlatWorm, 3.6", Goby, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSDW5-MNG Berkley PowerBait Maxscent D-Worm, 5 1/2", Mean Green, 10 Pk Taking finesse attraction to new heights, the Berkley PowerBait MaxScent D-Worm employs bolstered scenting and increased naturalism that finicky fish won't be able to resist. Incredibly supple, the Berkley PowerBait MaxScent D-Worm is poured with... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSDW5-BBB Berkley PowerBait Maxscent D-Worm, 5 1/2", Baby Bass, 10 Pk Taking finesse attraction to new heights, the Berkley PowerBait MaxScent D-Worm employs bolstered scenting and increased naturalism that finicky fish won't be able to resist. Incredibly supple, the Berkley PowerBait MaxScent D-Worm is poured with... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: GNC6-GP Berkley Gulp Nightcrawler, 6", Green Pumpkin, 10 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Great on spinner rigs and weedless jigheads Excellent for walleyes and bass Expand your strike zone... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: GJL5-BLO Berkley Gulp Jumbo Leech, 5", Black Olive, 8 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Traditional proven shape Replaces live leeches for durable, long lasting results Great action on... MSRP: Now: $11.95 Add to Cart Compare Quick view Berkley | sku: GJL5-BL Berkley Gulp Jumbo Leech, 5", Black, 8 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Traditional proven shape Replaces live leeches for durable, long lasting results Great action on... MSRP: Now: $11.95 Add to Cart Compare Quick view Lunkerhunt | sku: DRGF03 Lunkerhunt Dragonfly Finesse, 3", Meadowhawk The Lunkerhunt Dragonfly is a finesse topwater lure. It features an innovative technology that is tougher than traditional plastic. The Lunkerhunt Dragonfly excels when fished weedless. It has double skirted wings and a realistic body design that makes... MSRP: Now: $6.95 Add to Cart Compare Quick view Live Target | sku: GTM95SK134 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Pearl, 4 Pk The Ghost Tail Minnow uses LIVETARGET's Injected Core Technology (ICT) to create a ultra-realistic dropshot bait. The Inner-Core is anatomically precise and produces a vibrant metallic flash, while the Exo-Skin generates a finesse quivering action. The... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: GTM95SK207 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Purple, 4 Pk The Ghost Tail Minnow uses LIVETARGET's Injected Core Technology (ICT) to create a ultra-realistic dropshot bait. The Inner-Core is anatomically precise and produces a vibrant metallic flash, while the Exo-Skin generates a finesse quivering action. The... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $13.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $12.95 Add to Cart Compare Quick view
Quick view Details Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye MSRP: Now: $15.29 Add to Cart Compare Quick view Details sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout MSRP: Now: $13.89 Add to Cart Compare Quick view Details Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike MSRP: Now: $13.95 Add to Cart Compare Quick view Details Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout MSRP: Now: $15.29 Add to Cart Compare Quick view Details Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown MSRP: Now: $12.95 Add to Cart Compare Quick view Details sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad MSRP: Now: $8.95 Add to Cart Compare Quick view Details Berkley | sku: GMIG3-FO Berkley Gulp! Minnow Grub, 3", Fluorescent Orange, 11 Pk MSRP: Now: $11.95 Add to Cart Compare Quick view Details Berkley | sku: GMI3-CS Berkley Gulp! Minnow, 3", 12 Pk, Chartreuse Shad MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: F05P Rapala Original Floater, 2", Perch MSRP: Now: $10.49 Add to Cart Compare Quick view Details sku: TGSPH38-3 Strike King Tour Grade Spin Jig Head, 3/8 oz, Chartreuse/White MSRP: Now: $9.19 Add to Cart Compare Quick view Details sku: 2HCCR-14-592 Road Runner Casey's Classic Runner Head, 1/4 oz, Blue Gill, 2 Pk MSRP: Now: $8.99 Add to Cart Compare Quick view Details Road Runner | sku: RHSR-14-516 Road Runner Randy's Swim-N-Runner, 1/4 Oz, Arkansas Shiner, 2 PK MSRP: Now: $7.95 Add to Cart Compare Quick view Details sku: TGSPH12-583 Strike King Tour Grade Spin Jig Head, 1/2 oz, Blue Gizzard Shad MSRP: Now: $7.39 Add to Cart Compare Quick view Details sku: MK-70 Strike King Mini-King Spinnerbait, 1/8 oz, Chartreuse & Silver MSRP: Now: $4.95 Add to Cart Compare Quick view Details Strike King | sku: 516BM-72 Strike King Tri-Wing Buzz King Buzzbait, 5/16 oz, White /Silver MSRP: Now: $5.95 Add to Cart Compare Quick view Details Strike King | sku: 516BM-70 Strike King Tri-Wing Buzz King Buzzbait, 5/16 oz, Char/ Silver MSRP: Now: $7.95 Add to Cart Compare Quick view Details sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back MSRP: Now: $7.59 Add to Cart Compare Quick view Details Northland | sku: RRS5C-93 Northland Reed-Runner Classic Single Spin 3/8 Oz, Red Shad MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-38 Northland Reed-Runner Classic Single Spin 3/8 Oz, Blackbird MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-22 Northland Reed-Runner Classic Single Spin, #4/0 Hook, 3/8 Oz, Firetiger MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-10 Northland Reed-Runner Single Spin 3/8 Oz, Canary MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS4C-93 Northland Reed-Runner Classic Single Spin, 1/4 Oz, Red Shad MSRP: Now: $6.95 Add to Cart Compare Quick view Details sku: RRS4C-38 Northland Reed-Runner Classic Single Spin 1/4 Oz, Blackbird MSRP: Now: $5.95 Add to Cart Compare Quick view Details sku: BFBH2-SR Northland Butterfly Blade Harness, #2 Blade, Sunrise MSRP: Now: $5.95 Add to Cart Compare Quick view Details sku: 1603-009 Road Runner Curly Tail Jig w/Spinner 1/8oz, Fluorescent Red/White MSRP: Now: $2.19 Add to Cart Compare Quick view Details sku: 1602-009 Road Runner Curly Tail Jig w/Spinner 1/16oz, Flourscent Red/White MSRP: Now: $2.19 Add to Cart Compare Quick view Details Strike King | sku: 516BM-76 Strike King Tri-Wing Buzz King Buzzbait, 5/16 oz, Black & Blue MSRP: Now: $7.95 Add to Cart Compare Quick view Details Northland | sku: BFBH2-NR Northland Butterfly Blade Harness, #2 Blade, 60" Snell, Silver Shiner MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-8 Northland Reed-Runner Classic Single Spin Spinner bait 3/8 Oz, Pumpkin MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-1 Northland Reed-Runner Single Spin Spinner Bait 3/8 Oz, White Shad MSRP: Now: $6.95 Add to Cart Compare Quick view Berkley | sku: BRBJ18-ORG Berkley Essentials Round Ball Jig, Hook Size 1, Orange, 7 Pk Designed with input from the Berkley Pro Staff, Berkley Round Ball Jigs are sharp, strong and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes. Strong, sharp hooks Hook sizes selected for the most... MSRP: Now: $3.95 Add to Cart Compare Quick view Berkley | sku: BHHJ14-SM Berkley Half Head Jig, Size 2/0 Hook, Smelt, 6 Pk Designed with input from the Berkley Pro Staff, Berkley Half Head Jig Heads are sharp, strong and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes. Hook sizes selected for the most appropriate bait... MSRP: Now: $5.95 Add to Cart Compare Quick view Berkley | sku: FFMN11D-FLPR Berkley Flicker Minnow Deep Dive Crankbait, 4.5", Flashy Perch Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deep with maximum flash and tail action. The Flicker Minnow body design,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: PBBRS3-SMLT Berkley PowerBait Ripple Shad, 3", Smelt, 10 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBaitso much they hold on 18 times longer, giving... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: PBBRS3-GC Berkley PowerBait Ripple Shad, 3", Glow and Char, 10 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBaitso much they hold on 18 times longer, giving... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: PBPS3-BS Berkley PowerBait Power Swimmer, 3.8", Black Shad, 6 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $5.89 Add to Cart Compare Quick view Berkley | sku: PBBCHC4-BLR Berkley PowerBait Chigger Craw, 4", Blk and Red Fleck, 9 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: PBMSFJ5-BGM Berkley PowerBait MaxScent Jerk Shad, 5", Bubblegum, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-WHPR Berkley PowerBait Maxscent FlatWorm, 3.6", White Pearl, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-SBP Berkley PowerBait Maxscent FlatWorm, 3.6", Smoke Black Purple, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-NTSH Berkley PowerBait Maxscent FlatWorm, 3.6", Natural Shad, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-GOBY Berkley PowerBait Maxscent FlatWorm, 3.6", Goby, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSDW5-MNG Berkley PowerBait Maxscent D-Worm, 5 1/2", Mean Green, 10 Pk Taking finesse attraction to new heights, the Berkley PowerBait MaxScent D-Worm employs bolstered scenting and increased naturalism that finicky fish won't be able to resist. Incredibly supple, the Berkley PowerBait MaxScent D-Worm is poured with... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSDW5-BBB Berkley PowerBait Maxscent D-Worm, 5 1/2", Baby Bass, 10 Pk Taking finesse attraction to new heights, the Berkley PowerBait MaxScent D-Worm employs bolstered scenting and increased naturalism that finicky fish won't be able to resist. Incredibly supple, the Berkley PowerBait MaxScent D-Worm is poured with... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: GNC6-GP Berkley Gulp Nightcrawler, 6", Green Pumpkin, 10 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Great on spinner rigs and weedless jigheads Excellent for walleyes and bass Expand your strike zone... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: GJL5-BLO Berkley Gulp Jumbo Leech, 5", Black Olive, 8 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Traditional proven shape Replaces live leeches for durable, long lasting results Great action on... MSRP: Now: $11.95 Add to Cart Compare Quick view Berkley | sku: GJL5-BL Berkley Gulp Jumbo Leech, 5", Black, 8 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Traditional proven shape Replaces live leeches for durable, long lasting results Great action on... MSRP: Now: $11.95 Add to Cart Compare Quick view Lunkerhunt | sku: DRGF03 Lunkerhunt Dragonfly Finesse, 3", Meadowhawk The Lunkerhunt Dragonfly is a finesse topwater lure. It features an innovative technology that is tougher than traditional plastic. The Lunkerhunt Dragonfly excels when fished weedless. It has double skirted wings and a realistic body design that makes... MSRP: Now: $6.95 Add to Cart Compare Quick view Live Target | sku: GTM95SK134 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Pearl, 4 Pk The Ghost Tail Minnow uses LIVETARGET's Injected Core Technology (ICT) to create a ultra-realistic dropshot bait. The Inner-Core is anatomically precise and produces a vibrant metallic flash, while the Exo-Skin generates a finesse quivering action. The... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: GTM95SK207 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Purple, 4 Pk The Ghost Tail Minnow uses LIVETARGET's Injected Core Technology (ICT) to create a ultra-realistic dropshot bait. The Inner-Core is anatomically precise and produces a vibrant metallic flash, while the Exo-Skin generates a finesse quivering action. The... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $13.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $12.95 Add to Cart Compare Quick view
Quick view Details sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout MSRP: Now: $13.89 Add to Cart Compare Quick view Details Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike MSRP: Now: $13.95 Add to Cart Compare Quick view Details Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout MSRP: Now: $15.29 Add to Cart Compare Quick view Details Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown MSRP: Now: $12.95 Add to Cart Compare Quick view Details sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad MSRP: Now: $8.95 Add to Cart Compare Quick view Details Berkley | sku: GMIG3-FO Berkley Gulp! Minnow Grub, 3", Fluorescent Orange, 11 Pk MSRP: Now: $11.95 Add to Cart Compare Quick view Details Berkley | sku: GMI3-CS Berkley Gulp! Minnow, 3", 12 Pk, Chartreuse Shad MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: F05P Rapala Original Floater, 2", Perch MSRP: Now: $10.49 Add to Cart Compare Quick view Details sku: TGSPH38-3 Strike King Tour Grade Spin Jig Head, 3/8 oz, Chartreuse/White MSRP: Now: $9.19 Add to Cart Compare Quick view Details sku: 2HCCR-14-592 Road Runner Casey's Classic Runner Head, 1/4 oz, Blue Gill, 2 Pk MSRP: Now: $8.99 Add to Cart Compare Quick view Details Road Runner | sku: RHSR-14-516 Road Runner Randy's Swim-N-Runner, 1/4 Oz, Arkansas Shiner, 2 PK MSRP: Now: $7.95 Add to Cart Compare Quick view Details sku: TGSPH12-583 Strike King Tour Grade Spin Jig Head, 1/2 oz, Blue Gizzard Shad MSRP: Now: $7.39 Add to Cart Compare Quick view Details sku: MK-70 Strike King Mini-King Spinnerbait, 1/8 oz, Chartreuse & Silver MSRP: Now: $4.95 Add to Cart Compare Quick view Details Strike King | sku: 516BM-72 Strike King Tri-Wing Buzz King Buzzbait, 5/16 oz, White /Silver MSRP: Now: $5.95 Add to Cart Compare Quick view Details Strike King | sku: 516BM-70 Strike King Tri-Wing Buzz King Buzzbait, 5/16 oz, Char/ Silver MSRP: Now: $7.95 Add to Cart Compare Quick view Details sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back MSRP: Now: $7.59 Add to Cart Compare Quick view Details Northland | sku: RRS5C-93 Northland Reed-Runner Classic Single Spin 3/8 Oz, Red Shad MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-38 Northland Reed-Runner Classic Single Spin 3/8 Oz, Blackbird MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-22 Northland Reed-Runner Classic Single Spin, #4/0 Hook, 3/8 Oz, Firetiger MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-10 Northland Reed-Runner Single Spin 3/8 Oz, Canary MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS4C-93 Northland Reed-Runner Classic Single Spin, 1/4 Oz, Red Shad MSRP: Now: $6.95 Add to Cart Compare Quick view Details sku: RRS4C-38 Northland Reed-Runner Classic Single Spin 1/4 Oz, Blackbird MSRP: Now: $5.95 Add to Cart Compare Quick view Details sku: BFBH2-SR Northland Butterfly Blade Harness, #2 Blade, Sunrise MSRP: Now: $5.95 Add to Cart Compare Quick view Details sku: 1603-009 Road Runner Curly Tail Jig w/Spinner 1/8oz, Fluorescent Red/White MSRP: Now: $2.19 Add to Cart Compare Quick view Details sku: 1602-009 Road Runner Curly Tail Jig w/Spinner 1/16oz, Flourscent Red/White MSRP: Now: $2.19 Add to Cart Compare Quick view Details Strike King | sku: 516BM-76 Strike King Tri-Wing Buzz King Buzzbait, 5/16 oz, Black & Blue MSRP: Now: $7.95 Add to Cart Compare Quick view Details Northland | sku: BFBH2-NR Northland Butterfly Blade Harness, #2 Blade, 60" Snell, Silver Shiner MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-8 Northland Reed-Runner Classic Single Spin Spinner bait 3/8 Oz, Pumpkin MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-1 Northland Reed-Runner Single Spin Spinner Bait 3/8 Oz, White Shad MSRP: Now: $6.95 Add to Cart Compare Quick view Berkley | sku: BRBJ18-ORG Berkley Essentials Round Ball Jig, Hook Size 1, Orange, 7 Pk Designed with input from the Berkley Pro Staff, Berkley Round Ball Jigs are sharp, strong and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes. Strong, sharp hooks Hook sizes selected for the most... MSRP: Now: $3.95 Add to Cart Compare Quick view Berkley | sku: BHHJ14-SM Berkley Half Head Jig, Size 2/0 Hook, Smelt, 6 Pk Designed with input from the Berkley Pro Staff, Berkley Half Head Jig Heads are sharp, strong and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes. Hook sizes selected for the most appropriate bait... MSRP: Now: $5.95 Add to Cart Compare Quick view Berkley | sku: FFMN11D-FLPR Berkley Flicker Minnow Deep Dive Crankbait, 4.5", Flashy Perch Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deep with maximum flash and tail action. The Flicker Minnow body design,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: PBBRS3-SMLT Berkley PowerBait Ripple Shad, 3", Smelt, 10 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBaitso much they hold on 18 times longer, giving... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: PBBRS3-GC Berkley PowerBait Ripple Shad, 3", Glow and Char, 10 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBaitso much they hold on 18 times longer, giving... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: PBPS3-BS Berkley PowerBait Power Swimmer, 3.8", Black Shad, 6 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $5.89 Add to Cart Compare Quick view Berkley | sku: PBBCHC4-BLR Berkley PowerBait Chigger Craw, 4", Blk and Red Fleck, 9 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: PBMSFJ5-BGM Berkley PowerBait MaxScent Jerk Shad, 5", Bubblegum, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-WHPR Berkley PowerBait Maxscent FlatWorm, 3.6", White Pearl, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-SBP Berkley PowerBait Maxscent FlatWorm, 3.6", Smoke Black Purple, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-NTSH Berkley PowerBait Maxscent FlatWorm, 3.6", Natural Shad, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-GOBY Berkley PowerBait Maxscent FlatWorm, 3.6", Goby, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSDW5-MNG Berkley PowerBait Maxscent D-Worm, 5 1/2", Mean Green, 10 Pk Taking finesse attraction to new heights, the Berkley PowerBait MaxScent D-Worm employs bolstered scenting and increased naturalism that finicky fish won't be able to resist. Incredibly supple, the Berkley PowerBait MaxScent D-Worm is poured with... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSDW5-BBB Berkley PowerBait Maxscent D-Worm, 5 1/2", Baby Bass, 10 Pk Taking finesse attraction to new heights, the Berkley PowerBait MaxScent D-Worm employs bolstered scenting and increased naturalism that finicky fish won't be able to resist. Incredibly supple, the Berkley PowerBait MaxScent D-Worm is poured with... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: GNC6-GP Berkley Gulp Nightcrawler, 6", Green Pumpkin, 10 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Great on spinner rigs and weedless jigheads Excellent for walleyes and bass Expand your strike zone... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: GJL5-BLO Berkley Gulp Jumbo Leech, 5", Black Olive, 8 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Traditional proven shape Replaces live leeches for durable, long lasting results Great action on... MSRP: Now: $11.95 Add to Cart Compare Quick view Berkley | sku: GJL5-BL Berkley Gulp Jumbo Leech, 5", Black, 8 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Traditional proven shape Replaces live leeches for durable, long lasting results Great action on... MSRP: Now: $11.95 Add to Cart Compare Quick view Lunkerhunt | sku: DRGF03 Lunkerhunt Dragonfly Finesse, 3", Meadowhawk The Lunkerhunt Dragonfly is a finesse topwater lure. It features an innovative technology that is tougher than traditional plastic. The Lunkerhunt Dragonfly excels when fished weedless. It has double skirted wings and a realistic body design that makes... MSRP: Now: $6.95 Add to Cart Compare Quick view Live Target | sku: GTM95SK134 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Pearl, 4 Pk The Ghost Tail Minnow uses LIVETARGET's Injected Core Technology (ICT) to create a ultra-realistic dropshot bait. The Inner-Core is anatomically precise and produces a vibrant metallic flash, while the Exo-Skin generates a finesse quivering action. The... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: GTM95SK207 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Purple, 4 Pk The Ghost Tail Minnow uses LIVETARGET's Injected Core Technology (ICT) to create a ultra-realistic dropshot bait. The Inner-Core is anatomically precise and produces a vibrant metallic flash, while the Exo-Skin generates a finesse quivering action. The... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $13.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $12.95 Add to Cart Compare Quick view
Quick view Details Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout MSRP: Now: $13.89 Add to Cart Compare Quick view Details Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike MSRP: Now: $13.95 Add to Cart Compare Quick view Details Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout MSRP: Now: $15.29 Add to Cart Compare Quick view Details Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown MSRP: Now: $12.95 Add to Cart Compare Quick view Details sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad MSRP: Now: $8.95 Add to Cart Compare Quick view Details Berkley | sku: GMIG3-FO Berkley Gulp! Minnow Grub, 3", Fluorescent Orange, 11 Pk MSRP: Now: $11.95 Add to Cart Compare Quick view Details Berkley | sku: GMI3-CS Berkley Gulp! Minnow, 3", 12 Pk, Chartreuse Shad MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: F05P Rapala Original Floater, 2", Perch MSRP: Now: $10.49 Add to Cart Compare Quick view Details sku: TGSPH38-3 Strike King Tour Grade Spin Jig Head, 3/8 oz, Chartreuse/White MSRP: Now: $9.19 Add to Cart Compare Quick view Details sku: 2HCCR-14-592 Road Runner Casey's Classic Runner Head, 1/4 oz, Blue Gill, 2 Pk MSRP: Now: $8.99 Add to Cart Compare Quick view Details Road Runner | sku: RHSR-14-516 Road Runner Randy's Swim-N-Runner, 1/4 Oz, Arkansas Shiner, 2 PK MSRP: Now: $7.95 Add to Cart Compare Quick view Details sku: TGSPH12-583 Strike King Tour Grade Spin Jig Head, 1/2 oz, Blue Gizzard Shad MSRP: Now: $7.39 Add to Cart Compare Quick view Details sku: MK-70 Strike King Mini-King Spinnerbait, 1/8 oz, Chartreuse & Silver MSRP: Now: $4.95 Add to Cart Compare Quick view Details Strike King | sku: 516BM-72 Strike King Tri-Wing Buzz King Buzzbait, 5/16 oz, White /Silver MSRP: Now: $5.95 Add to Cart Compare Quick view Details Strike King | sku: 516BM-70 Strike King Tri-Wing Buzz King Buzzbait, 5/16 oz, Char/ Silver MSRP: Now: $7.95 Add to Cart Compare Quick view Details sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back MSRP: Now: $7.59 Add to Cart Compare Quick view Details Northland | sku: RRS5C-93 Northland Reed-Runner Classic Single Spin 3/8 Oz, Red Shad MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-38 Northland Reed-Runner Classic Single Spin 3/8 Oz, Blackbird MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-22 Northland Reed-Runner Classic Single Spin, #4/0 Hook, 3/8 Oz, Firetiger MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-10 Northland Reed-Runner Single Spin 3/8 Oz, Canary MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS4C-93 Northland Reed-Runner Classic Single Spin, 1/4 Oz, Red Shad MSRP: Now: $6.95 Add to Cart Compare Quick view Details sku: RRS4C-38 Northland Reed-Runner Classic Single Spin 1/4 Oz, Blackbird MSRP: Now: $5.95 Add to Cart Compare Quick view Details sku: BFBH2-SR Northland Butterfly Blade Harness, #2 Blade, Sunrise MSRP: Now: $5.95 Add to Cart Compare Quick view Details sku: 1603-009 Road Runner Curly Tail Jig w/Spinner 1/8oz, Fluorescent Red/White MSRP: Now: $2.19 Add to Cart Compare Quick view Details sku: 1602-009 Road Runner Curly Tail Jig w/Spinner 1/16oz, Flourscent Red/White MSRP: Now: $2.19 Add to Cart Compare Quick view Details Strike King | sku: 516BM-76 Strike King Tri-Wing Buzz King Buzzbait, 5/16 oz, Black & Blue MSRP: Now: $7.95 Add to Cart Compare Quick view Details Northland | sku: BFBH2-NR Northland Butterfly Blade Harness, #2 Blade, 60" Snell, Silver Shiner MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-8 Northland Reed-Runner Classic Single Spin Spinner bait 3/8 Oz, Pumpkin MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-1 Northland Reed-Runner Single Spin Spinner Bait 3/8 Oz, White Shad MSRP: Now: $6.95 Add to Cart Compare Quick view Berkley | sku: BRBJ18-ORG Berkley Essentials Round Ball Jig, Hook Size 1, Orange, 7 Pk Designed with input from the Berkley Pro Staff, Berkley Round Ball Jigs are sharp, strong and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes. Strong, sharp hooks Hook sizes selected for the most... MSRP: Now: $3.95 Add to Cart Compare Quick view Berkley | sku: BHHJ14-SM Berkley Half Head Jig, Size 2/0 Hook, Smelt, 6 Pk Designed with input from the Berkley Pro Staff, Berkley Half Head Jig Heads are sharp, strong and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes. Hook sizes selected for the most appropriate bait... MSRP: Now: $5.95 Add to Cart Compare Quick view Berkley | sku: FFMN11D-FLPR Berkley Flicker Minnow Deep Dive Crankbait, 4.5", Flashy Perch Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deep with maximum flash and tail action. The Flicker Minnow body design,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: PBBRS3-SMLT Berkley PowerBait Ripple Shad, 3", Smelt, 10 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBaitso much they hold on 18 times longer, giving... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: PBBRS3-GC Berkley PowerBait Ripple Shad, 3", Glow and Char, 10 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBaitso much they hold on 18 times longer, giving... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: PBPS3-BS Berkley PowerBait Power Swimmer, 3.8", Black Shad, 6 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $5.89 Add to Cart Compare Quick view Berkley | sku: PBBCHC4-BLR Berkley PowerBait Chigger Craw, 4", Blk and Red Fleck, 9 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: PBMSFJ5-BGM Berkley PowerBait MaxScent Jerk Shad, 5", Bubblegum, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-WHPR Berkley PowerBait Maxscent FlatWorm, 3.6", White Pearl, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-SBP Berkley PowerBait Maxscent FlatWorm, 3.6", Smoke Black Purple, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-NTSH Berkley PowerBait Maxscent FlatWorm, 3.6", Natural Shad, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-GOBY Berkley PowerBait Maxscent FlatWorm, 3.6", Goby, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSDW5-MNG Berkley PowerBait Maxscent D-Worm, 5 1/2", Mean Green, 10 Pk Taking finesse attraction to new heights, the Berkley PowerBait MaxScent D-Worm employs bolstered scenting and increased naturalism that finicky fish won't be able to resist. Incredibly supple, the Berkley PowerBait MaxScent D-Worm is poured with... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSDW5-BBB Berkley PowerBait Maxscent D-Worm, 5 1/2", Baby Bass, 10 Pk Taking finesse attraction to new heights, the Berkley PowerBait MaxScent D-Worm employs bolstered scenting and increased naturalism that finicky fish won't be able to resist. Incredibly supple, the Berkley PowerBait MaxScent D-Worm is poured with... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: GNC6-GP Berkley Gulp Nightcrawler, 6", Green Pumpkin, 10 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Great on spinner rigs and weedless jigheads Excellent for walleyes and bass Expand your strike zone... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: GJL5-BLO Berkley Gulp Jumbo Leech, 5", Black Olive, 8 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Traditional proven shape Replaces live leeches for durable, long lasting results Great action on... MSRP: Now: $11.95 Add to Cart Compare Quick view Berkley | sku: GJL5-BL Berkley Gulp Jumbo Leech, 5", Black, 8 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Traditional proven shape Replaces live leeches for durable, long lasting results Great action on... MSRP: Now: $11.95 Add to Cart Compare Quick view Lunkerhunt | sku: DRGF03 Lunkerhunt Dragonfly Finesse, 3", Meadowhawk The Lunkerhunt Dragonfly is a finesse topwater lure. It features an innovative technology that is tougher than traditional plastic. The Lunkerhunt Dragonfly excels when fished weedless. It has double skirted wings and a realistic body design that makes... MSRP: Now: $6.95 Add to Cart Compare Quick view Live Target | sku: GTM95SK134 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Pearl, 4 Pk The Ghost Tail Minnow uses LIVETARGET's Injected Core Technology (ICT) to create a ultra-realistic dropshot bait. The Inner-Core is anatomically precise and produces a vibrant metallic flash, while the Exo-Skin generates a finesse quivering action. The... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: GTM95SK207 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Purple, 4 Pk The Ghost Tail Minnow uses LIVETARGET's Injected Core Technology (ICT) to create a ultra-realistic dropshot bait. The Inner-Core is anatomically precise and produces a vibrant metallic flash, while the Exo-Skin generates a finesse quivering action. The... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $13.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $12.95 Add to Cart Compare Quick view
Quick view Details Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike MSRP: Now: $13.95 Add to Cart Compare Quick view Details Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout MSRP: Now: $15.29 Add to Cart Compare Quick view Details Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown MSRP: Now: $12.95 Add to Cart Compare Quick view Details sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad MSRP: Now: $8.95 Add to Cart Compare Quick view Details Berkley | sku: GMIG3-FO Berkley Gulp! Minnow Grub, 3", Fluorescent Orange, 11 Pk MSRP: Now: $11.95 Add to Cart Compare Quick view Details Berkley | sku: GMI3-CS Berkley Gulp! Minnow, 3", 12 Pk, Chartreuse Shad MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: F05P Rapala Original Floater, 2", Perch MSRP: Now: $10.49 Add to Cart Compare Quick view Details sku: TGSPH38-3 Strike King Tour Grade Spin Jig Head, 3/8 oz, Chartreuse/White MSRP: Now: $9.19 Add to Cart Compare Quick view Details sku: 2HCCR-14-592 Road Runner Casey's Classic Runner Head, 1/4 oz, Blue Gill, 2 Pk MSRP: Now: $8.99 Add to Cart Compare Quick view Details Road Runner | sku: RHSR-14-516 Road Runner Randy's Swim-N-Runner, 1/4 Oz, Arkansas Shiner, 2 PK MSRP: Now: $7.95 Add to Cart Compare Quick view Details sku: TGSPH12-583 Strike King Tour Grade Spin Jig Head, 1/2 oz, Blue Gizzard Shad MSRP: Now: $7.39 Add to Cart Compare Quick view Details sku: MK-70 Strike King Mini-King Spinnerbait, 1/8 oz, Chartreuse & Silver MSRP: Now: $4.95 Add to Cart Compare Quick view Details Strike King | sku: 516BM-72 Strike King Tri-Wing Buzz King Buzzbait, 5/16 oz, White /Silver MSRP: Now: $5.95 Add to Cart Compare Quick view Details Strike King | sku: 516BM-70 Strike King Tri-Wing Buzz King Buzzbait, 5/16 oz, Char/ Silver MSRP: Now: $7.95 Add to Cart Compare Quick view Details sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back MSRP: Now: $7.59 Add to Cart Compare Quick view Details Northland | sku: RRS5C-93 Northland Reed-Runner Classic Single Spin 3/8 Oz, Red Shad MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-38 Northland Reed-Runner Classic Single Spin 3/8 Oz, Blackbird MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-22 Northland Reed-Runner Classic Single Spin, #4/0 Hook, 3/8 Oz, Firetiger MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-10 Northland Reed-Runner Single Spin 3/8 Oz, Canary MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS4C-93 Northland Reed-Runner Classic Single Spin, 1/4 Oz, Red Shad MSRP: Now: $6.95 Add to Cart Compare Quick view Details sku: RRS4C-38 Northland Reed-Runner Classic Single Spin 1/4 Oz, Blackbird MSRP: Now: $5.95 Add to Cart Compare Quick view Details sku: BFBH2-SR Northland Butterfly Blade Harness, #2 Blade, Sunrise MSRP: Now: $5.95 Add to Cart Compare Quick view Details sku: 1603-009 Road Runner Curly Tail Jig w/Spinner 1/8oz, Fluorescent Red/White MSRP: Now: $2.19 Add to Cart Compare Quick view Details sku: 1602-009 Road Runner Curly Tail Jig w/Spinner 1/16oz, Flourscent Red/White MSRP: Now: $2.19 Add to Cart Compare Quick view Details Strike King | sku: 516BM-76 Strike King Tri-Wing Buzz King Buzzbait, 5/16 oz, Black & Blue MSRP: Now: $7.95 Add to Cart Compare Quick view Details Northland | sku: BFBH2-NR Northland Butterfly Blade Harness, #2 Blade, 60" Snell, Silver Shiner MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-8 Northland Reed-Runner Classic Single Spin Spinner bait 3/8 Oz, Pumpkin MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-1 Northland Reed-Runner Single Spin Spinner Bait 3/8 Oz, White Shad MSRP: Now: $6.95 Add to Cart Compare Quick view Berkley | sku: BRBJ18-ORG Berkley Essentials Round Ball Jig, Hook Size 1, Orange, 7 Pk Designed with input from the Berkley Pro Staff, Berkley Round Ball Jigs are sharp, strong and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes. Strong, sharp hooks Hook sizes selected for the most... MSRP: Now: $3.95 Add to Cart Compare Quick view Berkley | sku: BHHJ14-SM Berkley Half Head Jig, Size 2/0 Hook, Smelt, 6 Pk Designed with input from the Berkley Pro Staff, Berkley Half Head Jig Heads are sharp, strong and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes. Hook sizes selected for the most appropriate bait... MSRP: Now: $5.95 Add to Cart Compare Quick view Berkley | sku: FFMN11D-FLPR Berkley Flicker Minnow Deep Dive Crankbait, 4.5", Flashy Perch Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deep with maximum flash and tail action. The Flicker Minnow body design,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: PBBRS3-SMLT Berkley PowerBait Ripple Shad, 3", Smelt, 10 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBaitso much they hold on 18 times longer, giving... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: PBBRS3-GC Berkley PowerBait Ripple Shad, 3", Glow and Char, 10 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBaitso much they hold on 18 times longer, giving... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: PBPS3-BS Berkley PowerBait Power Swimmer, 3.8", Black Shad, 6 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $5.89 Add to Cart Compare Quick view Berkley | sku: PBBCHC4-BLR Berkley PowerBait Chigger Craw, 4", Blk and Red Fleck, 9 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: PBMSFJ5-BGM Berkley PowerBait MaxScent Jerk Shad, 5", Bubblegum, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-WHPR Berkley PowerBait Maxscent FlatWorm, 3.6", White Pearl, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-SBP Berkley PowerBait Maxscent FlatWorm, 3.6", Smoke Black Purple, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-NTSH Berkley PowerBait Maxscent FlatWorm, 3.6", Natural Shad, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-GOBY Berkley PowerBait Maxscent FlatWorm, 3.6", Goby, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSDW5-MNG Berkley PowerBait Maxscent D-Worm, 5 1/2", Mean Green, 10 Pk Taking finesse attraction to new heights, the Berkley PowerBait MaxScent D-Worm employs bolstered scenting and increased naturalism that finicky fish won't be able to resist. Incredibly supple, the Berkley PowerBait MaxScent D-Worm is poured with... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSDW5-BBB Berkley PowerBait Maxscent D-Worm, 5 1/2", Baby Bass, 10 Pk Taking finesse attraction to new heights, the Berkley PowerBait MaxScent D-Worm employs bolstered scenting and increased naturalism that finicky fish won't be able to resist. Incredibly supple, the Berkley PowerBait MaxScent D-Worm is poured with... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: GNC6-GP Berkley Gulp Nightcrawler, 6", Green Pumpkin, 10 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Great on spinner rigs and weedless jigheads Excellent for walleyes and bass Expand your strike zone... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: GJL5-BLO Berkley Gulp Jumbo Leech, 5", Black Olive, 8 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Traditional proven shape Replaces live leeches for durable, long lasting results Great action on... MSRP: Now: $11.95 Add to Cart Compare Quick view Berkley | sku: GJL5-BL Berkley Gulp Jumbo Leech, 5", Black, 8 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Traditional proven shape Replaces live leeches for durable, long lasting results Great action on... MSRP: Now: $11.95 Add to Cart Compare Quick view Lunkerhunt | sku: DRGF03 Lunkerhunt Dragonfly Finesse, 3", Meadowhawk The Lunkerhunt Dragonfly is a finesse topwater lure. It features an innovative technology that is tougher than traditional plastic. The Lunkerhunt Dragonfly excels when fished weedless. It has double skirted wings and a realistic body design that makes... MSRP: Now: $6.95 Add to Cart Compare Quick view Live Target | sku: GTM95SK134 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Pearl, 4 Pk The Ghost Tail Minnow uses LIVETARGET's Injected Core Technology (ICT) to create a ultra-realistic dropshot bait. The Inner-Core is anatomically precise and produces a vibrant metallic flash, while the Exo-Skin generates a finesse quivering action. The... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: GTM95SK207 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Purple, 4 Pk The Ghost Tail Minnow uses LIVETARGET's Injected Core Technology (ICT) to create a ultra-realistic dropshot bait. The Inner-Core is anatomically precise and produces a vibrant metallic flash, while the Exo-Skin generates a finesse quivering action. The... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $13.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $12.95 Add to Cart Compare Quick view
Quick view Details Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout MSRP: Now: $15.29 Add to Cart Compare Quick view Details Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown MSRP: Now: $12.95 Add to Cart Compare Quick view Details sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad MSRP: Now: $8.95 Add to Cart Compare Quick view Details Berkley | sku: GMIG3-FO Berkley Gulp! Minnow Grub, 3", Fluorescent Orange, 11 Pk MSRP: Now: $11.95 Add to Cart Compare Quick view Details Berkley | sku: GMI3-CS Berkley Gulp! Minnow, 3", 12 Pk, Chartreuse Shad MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: F05P Rapala Original Floater, 2", Perch MSRP: Now: $10.49 Add to Cart Compare Quick view Details sku: TGSPH38-3 Strike King Tour Grade Spin Jig Head, 3/8 oz, Chartreuse/White MSRP: Now: $9.19 Add to Cart Compare Quick view Details sku: 2HCCR-14-592 Road Runner Casey's Classic Runner Head, 1/4 oz, Blue Gill, 2 Pk MSRP: Now: $8.99 Add to Cart Compare Quick view Details Road Runner | sku: RHSR-14-516 Road Runner Randy's Swim-N-Runner, 1/4 Oz, Arkansas Shiner, 2 PK MSRP: Now: $7.95 Add to Cart Compare Quick view Details sku: TGSPH12-583 Strike King Tour Grade Spin Jig Head, 1/2 oz, Blue Gizzard Shad MSRP: Now: $7.39 Add to Cart Compare Quick view Details sku: MK-70 Strike King Mini-King Spinnerbait, 1/8 oz, Chartreuse & Silver MSRP: Now: $4.95 Add to Cart Compare Quick view Details Strike King | sku: 516BM-72 Strike King Tri-Wing Buzz King Buzzbait, 5/16 oz, White /Silver MSRP: Now: $5.95 Add to Cart Compare Quick view Details Strike King | sku: 516BM-70 Strike King Tri-Wing Buzz King Buzzbait, 5/16 oz, Char/ Silver MSRP: Now: $7.95 Add to Cart Compare Quick view Details sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back MSRP: Now: $7.59 Add to Cart Compare Quick view Details Northland | sku: RRS5C-93 Northland Reed-Runner Classic Single Spin 3/8 Oz, Red Shad MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-38 Northland Reed-Runner Classic Single Spin 3/8 Oz, Blackbird MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-22 Northland Reed-Runner Classic Single Spin, #4/0 Hook, 3/8 Oz, Firetiger MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-10 Northland Reed-Runner Single Spin 3/8 Oz, Canary MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS4C-93 Northland Reed-Runner Classic Single Spin, 1/4 Oz, Red Shad MSRP: Now: $6.95 Add to Cart Compare Quick view Details sku: RRS4C-38 Northland Reed-Runner Classic Single Spin 1/4 Oz, Blackbird MSRP: Now: $5.95 Add to Cart Compare Quick view Details sku: BFBH2-SR Northland Butterfly Blade Harness, #2 Blade, Sunrise MSRP: Now: $5.95 Add to Cart Compare Quick view Details sku: 1603-009 Road Runner Curly Tail Jig w/Spinner 1/8oz, Fluorescent Red/White MSRP: Now: $2.19 Add to Cart Compare Quick view Details sku: 1602-009 Road Runner Curly Tail Jig w/Spinner 1/16oz, Flourscent Red/White MSRP: Now: $2.19 Add to Cart Compare Quick view Details Strike King | sku: 516BM-76 Strike King Tri-Wing Buzz King Buzzbait, 5/16 oz, Black & Blue MSRP: Now: $7.95 Add to Cart Compare Quick view Details Northland | sku: BFBH2-NR Northland Butterfly Blade Harness, #2 Blade, 60" Snell, Silver Shiner MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-8 Northland Reed-Runner Classic Single Spin Spinner bait 3/8 Oz, Pumpkin MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-1 Northland Reed-Runner Single Spin Spinner Bait 3/8 Oz, White Shad MSRP: Now: $6.95 Add to Cart Compare Quick view Berkley | sku: BRBJ18-ORG Berkley Essentials Round Ball Jig, Hook Size 1, Orange, 7 Pk Designed with input from the Berkley Pro Staff, Berkley Round Ball Jigs are sharp, strong and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes. Strong, sharp hooks Hook sizes selected for the most... MSRP: Now: $3.95 Add to Cart Compare Quick view Berkley | sku: BHHJ14-SM Berkley Half Head Jig, Size 2/0 Hook, Smelt, 6 Pk Designed with input from the Berkley Pro Staff, Berkley Half Head Jig Heads are sharp, strong and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes. Hook sizes selected for the most appropriate bait... MSRP: Now: $5.95 Add to Cart Compare Quick view Berkley | sku: FFMN11D-FLPR Berkley Flicker Minnow Deep Dive Crankbait, 4.5", Flashy Perch Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deep with maximum flash and tail action. The Flicker Minnow body design,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: PBBRS3-SMLT Berkley PowerBait Ripple Shad, 3", Smelt, 10 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBaitso much they hold on 18 times longer, giving... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: PBBRS3-GC Berkley PowerBait Ripple Shad, 3", Glow and Char, 10 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBaitso much they hold on 18 times longer, giving... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: PBPS3-BS Berkley PowerBait Power Swimmer, 3.8", Black Shad, 6 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $5.89 Add to Cart Compare Quick view Berkley | sku: PBBCHC4-BLR Berkley PowerBait Chigger Craw, 4", Blk and Red Fleck, 9 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: PBMSFJ5-BGM Berkley PowerBait MaxScent Jerk Shad, 5", Bubblegum, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-WHPR Berkley PowerBait Maxscent FlatWorm, 3.6", White Pearl, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-SBP Berkley PowerBait Maxscent FlatWorm, 3.6", Smoke Black Purple, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-NTSH Berkley PowerBait Maxscent FlatWorm, 3.6", Natural Shad, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-GOBY Berkley PowerBait Maxscent FlatWorm, 3.6", Goby, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSDW5-MNG Berkley PowerBait Maxscent D-Worm, 5 1/2", Mean Green, 10 Pk Taking finesse attraction to new heights, the Berkley PowerBait MaxScent D-Worm employs bolstered scenting and increased naturalism that finicky fish won't be able to resist. Incredibly supple, the Berkley PowerBait MaxScent D-Worm is poured with... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSDW5-BBB Berkley PowerBait Maxscent D-Worm, 5 1/2", Baby Bass, 10 Pk Taking finesse attraction to new heights, the Berkley PowerBait MaxScent D-Worm employs bolstered scenting and increased naturalism that finicky fish won't be able to resist. Incredibly supple, the Berkley PowerBait MaxScent D-Worm is poured with... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: GNC6-GP Berkley Gulp Nightcrawler, 6", Green Pumpkin, 10 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Great on spinner rigs and weedless jigheads Excellent for walleyes and bass Expand your strike zone... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: GJL5-BLO Berkley Gulp Jumbo Leech, 5", Black Olive, 8 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Traditional proven shape Replaces live leeches for durable, long lasting results Great action on... MSRP: Now: $11.95 Add to Cart Compare Quick view Berkley | sku: GJL5-BL Berkley Gulp Jumbo Leech, 5", Black, 8 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Traditional proven shape Replaces live leeches for durable, long lasting results Great action on... MSRP: Now: $11.95 Add to Cart Compare Quick view Lunkerhunt | sku: DRGF03 Lunkerhunt Dragonfly Finesse, 3", Meadowhawk The Lunkerhunt Dragonfly is a finesse topwater lure. It features an innovative technology that is tougher than traditional plastic. The Lunkerhunt Dragonfly excels when fished weedless. It has double skirted wings and a realistic body design that makes... MSRP: Now: $6.95 Add to Cart Compare Quick view Live Target | sku: GTM95SK134 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Pearl, 4 Pk The Ghost Tail Minnow uses LIVETARGET's Injected Core Technology (ICT) to create a ultra-realistic dropshot bait. The Inner-Core is anatomically precise and produces a vibrant metallic flash, while the Exo-Skin generates a finesse quivering action. The... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: GTM95SK207 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Purple, 4 Pk The Ghost Tail Minnow uses LIVETARGET's Injected Core Technology (ICT) to create a ultra-realistic dropshot bait. The Inner-Core is anatomically precise and produces a vibrant metallic flash, while the Exo-Skin generates a finesse quivering action. The... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $13.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $12.95 Add to Cart Compare Quick view
Quick view Details Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout MSRP: Now: $15.29 Add to Cart Compare Quick view Details Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown MSRP: Now: $12.95 Add to Cart Compare Quick view Details sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad MSRP: Now: $8.95 Add to Cart Compare Quick view Details Berkley | sku: GMIG3-FO Berkley Gulp! Minnow Grub, 3", Fluorescent Orange, 11 Pk MSRP: Now: $11.95 Add to Cart Compare Quick view Details Berkley | sku: GMI3-CS Berkley Gulp! Minnow, 3", 12 Pk, Chartreuse Shad MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: F05P Rapala Original Floater, 2", Perch MSRP: Now: $10.49 Add to Cart Compare Quick view Details sku: TGSPH38-3 Strike King Tour Grade Spin Jig Head, 3/8 oz, Chartreuse/White MSRP: Now: $9.19 Add to Cart Compare Quick view Details sku: 2HCCR-14-592 Road Runner Casey's Classic Runner Head, 1/4 oz, Blue Gill, 2 Pk MSRP: Now: $8.99 Add to Cart Compare Quick view Details Road Runner | sku: RHSR-14-516 Road Runner Randy's Swim-N-Runner, 1/4 Oz, Arkansas Shiner, 2 PK MSRP: Now: $7.95 Add to Cart Compare Quick view Details sku: TGSPH12-583 Strike King Tour Grade Spin Jig Head, 1/2 oz, Blue Gizzard Shad MSRP: Now: $7.39 Add to Cart Compare Quick view Details sku: MK-70 Strike King Mini-King Spinnerbait, 1/8 oz, Chartreuse & Silver MSRP: Now: $4.95 Add to Cart Compare Quick view Details Strike King | sku: 516BM-72 Strike King Tri-Wing Buzz King Buzzbait, 5/16 oz, White /Silver MSRP: Now: $5.95 Add to Cart Compare Quick view Details Strike King | sku: 516BM-70 Strike King Tri-Wing Buzz King Buzzbait, 5/16 oz, Char/ Silver MSRP: Now: $7.95 Add to Cart Compare Quick view Details sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back MSRP: Now: $7.59 Add to Cart Compare Quick view Details Northland | sku: RRS5C-93 Northland Reed-Runner Classic Single Spin 3/8 Oz, Red Shad MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-38 Northland Reed-Runner Classic Single Spin 3/8 Oz, Blackbird MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-22 Northland Reed-Runner Classic Single Spin, #4/0 Hook, 3/8 Oz, Firetiger MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-10 Northland Reed-Runner Single Spin 3/8 Oz, Canary MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS4C-93 Northland Reed-Runner Classic Single Spin, 1/4 Oz, Red Shad MSRP: Now: $6.95 Add to Cart Compare Quick view Details sku: RRS4C-38 Northland Reed-Runner Classic Single Spin 1/4 Oz, Blackbird MSRP: Now: $5.95 Add to Cart Compare Quick view Details sku: BFBH2-SR Northland Butterfly Blade Harness, #2 Blade, Sunrise MSRP: Now: $5.95 Add to Cart Compare Quick view Details sku: 1603-009 Road Runner Curly Tail Jig w/Spinner 1/8oz, Fluorescent Red/White MSRP: Now: $2.19 Add to Cart Compare Quick view Details sku: 1602-009 Road Runner Curly Tail Jig w/Spinner 1/16oz, Flourscent Red/White MSRP: Now: $2.19 Add to Cart Compare Quick view Details Strike King | sku: 516BM-76 Strike King Tri-Wing Buzz King Buzzbait, 5/16 oz, Black & Blue MSRP: Now: $7.95 Add to Cart Compare Quick view Details Northland | sku: BFBH2-NR Northland Butterfly Blade Harness, #2 Blade, 60" Snell, Silver Shiner MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-8 Northland Reed-Runner Classic Single Spin Spinner bait 3/8 Oz, Pumpkin MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-1 Northland Reed-Runner Single Spin Spinner Bait 3/8 Oz, White Shad MSRP: Now: $6.95 Add to Cart Compare Quick view Berkley | sku: BRBJ18-ORG Berkley Essentials Round Ball Jig, Hook Size 1, Orange, 7 Pk Designed with input from the Berkley Pro Staff, Berkley Round Ball Jigs are sharp, strong and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes. Strong, sharp hooks Hook sizes selected for the most... MSRP: Now: $3.95 Add to Cart Compare Quick view Berkley | sku: BHHJ14-SM Berkley Half Head Jig, Size 2/0 Hook, Smelt, 6 Pk Designed with input from the Berkley Pro Staff, Berkley Half Head Jig Heads are sharp, strong and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes. Hook sizes selected for the most appropriate bait... MSRP: Now: $5.95 Add to Cart Compare Quick view Berkley | sku: FFMN11D-FLPR Berkley Flicker Minnow Deep Dive Crankbait, 4.5", Flashy Perch Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deep with maximum flash and tail action. The Flicker Minnow body design,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: PBBRS3-SMLT Berkley PowerBait Ripple Shad, 3", Smelt, 10 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBaitso much they hold on 18 times longer, giving... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: PBBRS3-GC Berkley PowerBait Ripple Shad, 3", Glow and Char, 10 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBaitso much they hold on 18 times longer, giving... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: PBPS3-BS Berkley PowerBait Power Swimmer, 3.8", Black Shad, 6 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $5.89 Add to Cart Compare Quick view Berkley | sku: PBBCHC4-BLR Berkley PowerBait Chigger Craw, 4", Blk and Red Fleck, 9 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: PBMSFJ5-BGM Berkley PowerBait MaxScent Jerk Shad, 5", Bubblegum, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-WHPR Berkley PowerBait Maxscent FlatWorm, 3.6", White Pearl, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-SBP Berkley PowerBait Maxscent FlatWorm, 3.6", Smoke Black Purple, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-NTSH Berkley PowerBait Maxscent FlatWorm, 3.6", Natural Shad, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-GOBY Berkley PowerBait Maxscent FlatWorm, 3.6", Goby, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSDW5-MNG Berkley PowerBait Maxscent D-Worm, 5 1/2", Mean Green, 10 Pk Taking finesse attraction to new heights, the Berkley PowerBait MaxScent D-Worm employs bolstered scenting and increased naturalism that finicky fish won't be able to resist. Incredibly supple, the Berkley PowerBait MaxScent D-Worm is poured with... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSDW5-BBB Berkley PowerBait Maxscent D-Worm, 5 1/2", Baby Bass, 10 Pk Taking finesse attraction to new heights, the Berkley PowerBait MaxScent D-Worm employs bolstered scenting and increased naturalism that finicky fish won't be able to resist. Incredibly supple, the Berkley PowerBait MaxScent D-Worm is poured with... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: GNC6-GP Berkley Gulp Nightcrawler, 6", Green Pumpkin, 10 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Great on spinner rigs and weedless jigheads Excellent for walleyes and bass Expand your strike zone... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: GJL5-BLO Berkley Gulp Jumbo Leech, 5", Black Olive, 8 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Traditional proven shape Replaces live leeches for durable, long lasting results Great action on... MSRP: Now: $11.95 Add to Cart Compare Quick view Berkley | sku: GJL5-BL Berkley Gulp Jumbo Leech, 5", Black, 8 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Traditional proven shape Replaces live leeches for durable, long lasting results Great action on... MSRP: Now: $11.95 Add to Cart Compare Quick view Lunkerhunt | sku: DRGF03 Lunkerhunt Dragonfly Finesse, 3", Meadowhawk The Lunkerhunt Dragonfly is a finesse topwater lure. It features an innovative technology that is tougher than traditional plastic. The Lunkerhunt Dragonfly excels when fished weedless. It has double skirted wings and a realistic body design that makes... MSRP: Now: $6.95 Add to Cart Compare Quick view Live Target | sku: GTM95SK134 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Pearl, 4 Pk The Ghost Tail Minnow uses LIVETARGET's Injected Core Technology (ICT) to create a ultra-realistic dropshot bait. The Inner-Core is anatomically precise and produces a vibrant metallic flash, while the Exo-Skin generates a finesse quivering action. The... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: GTM95SK207 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Purple, 4 Pk The Ghost Tail Minnow uses LIVETARGET's Injected Core Technology (ICT) to create a ultra-realistic dropshot bait. The Inner-Core is anatomically precise and produces a vibrant metallic flash, while the Exo-Skin generates a finesse quivering action. The... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $13.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $12.95 Add to Cart Compare Quick view
Quick view Details Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown MSRP: Now: $12.95 Add to Cart Compare Quick view Details sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad MSRP: Now: $8.95 Add to Cart Compare Quick view Details Berkley | sku: GMIG3-FO Berkley Gulp! Minnow Grub, 3", Fluorescent Orange, 11 Pk MSRP: Now: $11.95 Add to Cart Compare Quick view Details Berkley | sku: GMI3-CS Berkley Gulp! Minnow, 3", 12 Pk, Chartreuse Shad MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: F05P Rapala Original Floater, 2", Perch MSRP: Now: $10.49 Add to Cart Compare Quick view Details sku: TGSPH38-3 Strike King Tour Grade Spin Jig Head, 3/8 oz, Chartreuse/White MSRP: Now: $9.19 Add to Cart Compare Quick view Details sku: 2HCCR-14-592 Road Runner Casey's Classic Runner Head, 1/4 oz, Blue Gill, 2 Pk MSRP: Now: $8.99 Add to Cart Compare Quick view Details Road Runner | sku: RHSR-14-516 Road Runner Randy's Swim-N-Runner, 1/4 Oz, Arkansas Shiner, 2 PK MSRP: Now: $7.95 Add to Cart Compare Quick view Details sku: TGSPH12-583 Strike King Tour Grade Spin Jig Head, 1/2 oz, Blue Gizzard Shad MSRP: Now: $7.39 Add to Cart Compare Quick view Details sku: MK-70 Strike King Mini-King Spinnerbait, 1/8 oz, Chartreuse & Silver MSRP: Now: $4.95 Add to Cart Compare Quick view Details Strike King | sku: 516BM-72 Strike King Tri-Wing Buzz King Buzzbait, 5/16 oz, White /Silver MSRP: Now: $5.95 Add to Cart Compare Quick view Details Strike King | sku: 516BM-70 Strike King Tri-Wing Buzz King Buzzbait, 5/16 oz, Char/ Silver MSRP: Now: $7.95 Add to Cart Compare Quick view Details sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back MSRP: Now: $7.59 Add to Cart Compare Quick view Details Northland | sku: RRS5C-93 Northland Reed-Runner Classic Single Spin 3/8 Oz, Red Shad MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-38 Northland Reed-Runner Classic Single Spin 3/8 Oz, Blackbird MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-22 Northland Reed-Runner Classic Single Spin, #4/0 Hook, 3/8 Oz, Firetiger MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-10 Northland Reed-Runner Single Spin 3/8 Oz, Canary MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS4C-93 Northland Reed-Runner Classic Single Spin, 1/4 Oz, Red Shad MSRP: Now: $6.95 Add to Cart Compare Quick view Details sku: RRS4C-38 Northland Reed-Runner Classic Single Spin 1/4 Oz, Blackbird MSRP: Now: $5.95 Add to Cart Compare Quick view Details sku: BFBH2-SR Northland Butterfly Blade Harness, #2 Blade, Sunrise MSRP: Now: $5.95 Add to Cart Compare Quick view Details sku: 1603-009 Road Runner Curly Tail Jig w/Spinner 1/8oz, Fluorescent Red/White MSRP: Now: $2.19 Add to Cart Compare Quick view Details sku: 1602-009 Road Runner Curly Tail Jig w/Spinner 1/16oz, Flourscent Red/White MSRP: Now: $2.19 Add to Cart Compare Quick view Details Strike King | sku: 516BM-76 Strike King Tri-Wing Buzz King Buzzbait, 5/16 oz, Black & Blue MSRP: Now: $7.95 Add to Cart Compare Quick view Details Northland | sku: BFBH2-NR Northland Butterfly Blade Harness, #2 Blade, 60" Snell, Silver Shiner MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-8 Northland Reed-Runner Classic Single Spin Spinner bait 3/8 Oz, Pumpkin MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-1 Northland Reed-Runner Single Spin Spinner Bait 3/8 Oz, White Shad MSRP: Now: $6.95 Add to Cart Compare Quick view Berkley | sku: BRBJ18-ORG Berkley Essentials Round Ball Jig, Hook Size 1, Orange, 7 Pk Designed with input from the Berkley Pro Staff, Berkley Round Ball Jigs are sharp, strong and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes. Strong, sharp hooks Hook sizes selected for the most... MSRP: Now: $3.95 Add to Cart Compare Quick view Berkley | sku: BHHJ14-SM Berkley Half Head Jig, Size 2/0 Hook, Smelt, 6 Pk Designed with input from the Berkley Pro Staff, Berkley Half Head Jig Heads are sharp, strong and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes. Hook sizes selected for the most appropriate bait... MSRP: Now: $5.95 Add to Cart Compare Quick view Berkley | sku: FFMN11D-FLPR Berkley Flicker Minnow Deep Dive Crankbait, 4.5", Flashy Perch Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deep with maximum flash and tail action. The Flicker Minnow body design,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: PBBRS3-SMLT Berkley PowerBait Ripple Shad, 3", Smelt, 10 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBaitso much they hold on 18 times longer, giving... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: PBBRS3-GC Berkley PowerBait Ripple Shad, 3", Glow and Char, 10 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBaitso much they hold on 18 times longer, giving... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: PBPS3-BS Berkley PowerBait Power Swimmer, 3.8", Black Shad, 6 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $5.89 Add to Cart Compare Quick view Berkley | sku: PBBCHC4-BLR Berkley PowerBait Chigger Craw, 4", Blk and Red Fleck, 9 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: PBMSFJ5-BGM Berkley PowerBait MaxScent Jerk Shad, 5", Bubblegum, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-WHPR Berkley PowerBait Maxscent FlatWorm, 3.6", White Pearl, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-SBP Berkley PowerBait Maxscent FlatWorm, 3.6", Smoke Black Purple, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-NTSH Berkley PowerBait Maxscent FlatWorm, 3.6", Natural Shad, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-GOBY Berkley PowerBait Maxscent FlatWorm, 3.6", Goby, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSDW5-MNG Berkley PowerBait Maxscent D-Worm, 5 1/2", Mean Green, 10 Pk Taking finesse attraction to new heights, the Berkley PowerBait MaxScent D-Worm employs bolstered scenting and increased naturalism that finicky fish won't be able to resist. Incredibly supple, the Berkley PowerBait MaxScent D-Worm is poured with... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSDW5-BBB Berkley PowerBait Maxscent D-Worm, 5 1/2", Baby Bass, 10 Pk Taking finesse attraction to new heights, the Berkley PowerBait MaxScent D-Worm employs bolstered scenting and increased naturalism that finicky fish won't be able to resist. Incredibly supple, the Berkley PowerBait MaxScent D-Worm is poured with... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: GNC6-GP Berkley Gulp Nightcrawler, 6", Green Pumpkin, 10 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Great on spinner rigs and weedless jigheads Excellent for walleyes and bass Expand your strike zone... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: GJL5-BLO Berkley Gulp Jumbo Leech, 5", Black Olive, 8 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Traditional proven shape Replaces live leeches for durable, long lasting results Great action on... MSRP: Now: $11.95 Add to Cart Compare Quick view Berkley | sku: GJL5-BL Berkley Gulp Jumbo Leech, 5", Black, 8 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Traditional proven shape Replaces live leeches for durable, long lasting results Great action on... MSRP: Now: $11.95 Add to Cart Compare Quick view Lunkerhunt | sku: DRGF03 Lunkerhunt Dragonfly Finesse, 3", Meadowhawk The Lunkerhunt Dragonfly is a finesse topwater lure. It features an innovative technology that is tougher than traditional plastic. The Lunkerhunt Dragonfly excels when fished weedless. It has double skirted wings and a realistic body design that makes... MSRP: Now: $6.95 Add to Cart Compare Quick view Live Target | sku: GTM95SK134 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Pearl, 4 Pk The Ghost Tail Minnow uses LIVETARGET's Injected Core Technology (ICT) to create a ultra-realistic dropshot bait. The Inner-Core is anatomically precise and produces a vibrant metallic flash, while the Exo-Skin generates a finesse quivering action. The... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: GTM95SK207 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Purple, 4 Pk The Ghost Tail Minnow uses LIVETARGET's Injected Core Technology (ICT) to create a ultra-realistic dropshot bait. The Inner-Core is anatomically precise and produces a vibrant metallic flash, while the Exo-Skin generates a finesse quivering action. The... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $13.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $12.95 Add to Cart Compare Quick view
Quick view Details sku: B15AWOS Bomber Long A, 4 1/2", 1/2 oz, Ozark Shad MSRP: Now: $8.95 Add to Cart Compare Quick view Details Berkley | sku: GMIG3-FO Berkley Gulp! Minnow Grub, 3", Fluorescent Orange, 11 Pk MSRP: Now: $11.95 Add to Cart Compare Quick view Details Berkley | sku: GMI3-CS Berkley Gulp! Minnow, 3", 12 Pk, Chartreuse Shad MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: F05P Rapala Original Floater, 2", Perch MSRP: Now: $10.49 Add to Cart Compare Quick view Details sku: TGSPH38-3 Strike King Tour Grade Spin Jig Head, 3/8 oz, Chartreuse/White MSRP: Now: $9.19 Add to Cart Compare Quick view Details sku: 2HCCR-14-592 Road Runner Casey's Classic Runner Head, 1/4 oz, Blue Gill, 2 Pk MSRP: Now: $8.99 Add to Cart Compare Quick view Details Road Runner | sku: RHSR-14-516 Road Runner Randy's Swim-N-Runner, 1/4 Oz, Arkansas Shiner, 2 PK MSRP: Now: $7.95 Add to Cart Compare Quick view Details sku: TGSPH12-583 Strike King Tour Grade Spin Jig Head, 1/2 oz, Blue Gizzard Shad MSRP: Now: $7.39 Add to Cart Compare Quick view Details sku: MK-70 Strike King Mini-King Spinnerbait, 1/8 oz, Chartreuse & Silver MSRP: Now: $4.95 Add to Cart Compare Quick view Details Strike King | sku: 516BM-72 Strike King Tri-Wing Buzz King Buzzbait, 5/16 oz, White /Silver MSRP: Now: $5.95 Add to Cart Compare Quick view Details Strike King | sku: 516BM-70 Strike King Tri-Wing Buzz King Buzzbait, 5/16 oz, Char/ Silver MSRP: Now: $7.95 Add to Cart Compare Quick view Details sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back MSRP: Now: $7.59 Add to Cart Compare Quick view Details Northland | sku: RRS5C-93 Northland Reed-Runner Classic Single Spin 3/8 Oz, Red Shad MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-38 Northland Reed-Runner Classic Single Spin 3/8 Oz, Blackbird MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-22 Northland Reed-Runner Classic Single Spin, #4/0 Hook, 3/8 Oz, Firetiger MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-10 Northland Reed-Runner Single Spin 3/8 Oz, Canary MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS4C-93 Northland Reed-Runner Classic Single Spin, 1/4 Oz, Red Shad MSRP: Now: $6.95 Add to Cart Compare Quick view Details sku: RRS4C-38 Northland Reed-Runner Classic Single Spin 1/4 Oz, Blackbird MSRP: Now: $5.95 Add to Cart Compare Quick view Details sku: BFBH2-SR Northland Butterfly Blade Harness, #2 Blade, Sunrise MSRP: Now: $5.95 Add to Cart Compare Quick view Details sku: 1603-009 Road Runner Curly Tail Jig w/Spinner 1/8oz, Fluorescent Red/White MSRP: Now: $2.19 Add to Cart Compare Quick view Details sku: 1602-009 Road Runner Curly Tail Jig w/Spinner 1/16oz, Flourscent Red/White MSRP: Now: $2.19 Add to Cart Compare Quick view Details Strike King | sku: 516BM-76 Strike King Tri-Wing Buzz King Buzzbait, 5/16 oz, Black & Blue MSRP: Now: $7.95 Add to Cart Compare Quick view Details Northland | sku: BFBH2-NR Northland Butterfly Blade Harness, #2 Blade, 60" Snell, Silver Shiner MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-8 Northland Reed-Runner Classic Single Spin Spinner bait 3/8 Oz, Pumpkin MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-1 Northland Reed-Runner Single Spin Spinner Bait 3/8 Oz, White Shad MSRP: Now: $6.95 Add to Cart Compare Quick view Berkley | sku: BRBJ18-ORG Berkley Essentials Round Ball Jig, Hook Size 1, Orange, 7 Pk Designed with input from the Berkley Pro Staff, Berkley Round Ball Jigs are sharp, strong and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes. Strong, sharp hooks Hook sizes selected for the most... MSRP: Now: $3.95 Add to Cart Compare Quick view Berkley | sku: BHHJ14-SM Berkley Half Head Jig, Size 2/0 Hook, Smelt, 6 Pk Designed with input from the Berkley Pro Staff, Berkley Half Head Jig Heads are sharp, strong and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes. Hook sizes selected for the most appropriate bait... MSRP: Now: $5.95 Add to Cart Compare Quick view Berkley | sku: FFMN11D-FLPR Berkley Flicker Minnow Deep Dive Crankbait, 4.5", Flashy Perch Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deep with maximum flash and tail action. The Flicker Minnow body design,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: PBBRS3-SMLT Berkley PowerBait Ripple Shad, 3", Smelt, 10 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBaitso much they hold on 18 times longer, giving... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: PBBRS3-GC Berkley PowerBait Ripple Shad, 3", Glow and Char, 10 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBaitso much they hold on 18 times longer, giving... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: PBPS3-BS Berkley PowerBait Power Swimmer, 3.8", Black Shad, 6 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $5.89 Add to Cart Compare Quick view Berkley | sku: PBBCHC4-BLR Berkley PowerBait Chigger Craw, 4", Blk and Red Fleck, 9 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: PBMSFJ5-BGM Berkley PowerBait MaxScent Jerk Shad, 5", Bubblegum, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-WHPR Berkley PowerBait Maxscent FlatWorm, 3.6", White Pearl, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-SBP Berkley PowerBait Maxscent FlatWorm, 3.6", Smoke Black Purple, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-NTSH Berkley PowerBait Maxscent FlatWorm, 3.6", Natural Shad, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-GOBY Berkley PowerBait Maxscent FlatWorm, 3.6", Goby, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSDW5-MNG Berkley PowerBait Maxscent D-Worm, 5 1/2", Mean Green, 10 Pk Taking finesse attraction to new heights, the Berkley PowerBait MaxScent D-Worm employs bolstered scenting and increased naturalism that finicky fish won't be able to resist. Incredibly supple, the Berkley PowerBait MaxScent D-Worm is poured with... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSDW5-BBB Berkley PowerBait Maxscent D-Worm, 5 1/2", Baby Bass, 10 Pk Taking finesse attraction to new heights, the Berkley PowerBait MaxScent D-Worm employs bolstered scenting and increased naturalism that finicky fish won't be able to resist. Incredibly supple, the Berkley PowerBait MaxScent D-Worm is poured with... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: GNC6-GP Berkley Gulp Nightcrawler, 6", Green Pumpkin, 10 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Great on spinner rigs and weedless jigheads Excellent for walleyes and bass Expand your strike zone... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: GJL5-BLO Berkley Gulp Jumbo Leech, 5", Black Olive, 8 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Traditional proven shape Replaces live leeches for durable, long lasting results Great action on... MSRP: Now: $11.95 Add to Cart Compare Quick view Berkley | sku: GJL5-BL Berkley Gulp Jumbo Leech, 5", Black, 8 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Traditional proven shape Replaces live leeches for durable, long lasting results Great action on... MSRP: Now: $11.95 Add to Cart Compare Quick view Lunkerhunt | sku: DRGF03 Lunkerhunt Dragonfly Finesse, 3", Meadowhawk The Lunkerhunt Dragonfly is a finesse topwater lure. It features an innovative technology that is tougher than traditional plastic. The Lunkerhunt Dragonfly excels when fished weedless. It has double skirted wings and a realistic body design that makes... MSRP: Now: $6.95 Add to Cart Compare Quick view Live Target | sku: GTM95SK134 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Pearl, 4 Pk The Ghost Tail Minnow uses LIVETARGET's Injected Core Technology (ICT) to create a ultra-realistic dropshot bait. The Inner-Core is anatomically precise and produces a vibrant metallic flash, while the Exo-Skin generates a finesse quivering action. The... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: GTM95SK207 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Purple, 4 Pk The Ghost Tail Minnow uses LIVETARGET's Injected Core Technology (ICT) to create a ultra-realistic dropshot bait. The Inner-Core is anatomically precise and produces a vibrant metallic flash, while the Exo-Skin generates a finesse quivering action. The... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $13.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $12.95 Add to Cart Compare Quick view
Quick view Details Berkley | sku: GMIG3-FO Berkley Gulp! Minnow Grub, 3", Fluorescent Orange, 11 Pk MSRP: Now: $11.95 Add to Cart Compare Quick view Details Berkley | sku: GMI3-CS Berkley Gulp! Minnow, 3", 12 Pk, Chartreuse Shad MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: F05P Rapala Original Floater, 2", Perch MSRP: Now: $10.49 Add to Cart Compare Quick view Details sku: TGSPH38-3 Strike King Tour Grade Spin Jig Head, 3/8 oz, Chartreuse/White MSRP: Now: $9.19 Add to Cart Compare Quick view Details sku: 2HCCR-14-592 Road Runner Casey's Classic Runner Head, 1/4 oz, Blue Gill, 2 Pk MSRP: Now: $8.99 Add to Cart Compare Quick view Details Road Runner | sku: RHSR-14-516 Road Runner Randy's Swim-N-Runner, 1/4 Oz, Arkansas Shiner, 2 PK MSRP: Now: $7.95 Add to Cart Compare Quick view Details sku: TGSPH12-583 Strike King Tour Grade Spin Jig Head, 1/2 oz, Blue Gizzard Shad MSRP: Now: $7.39 Add to Cart Compare Quick view Details sku: MK-70 Strike King Mini-King Spinnerbait, 1/8 oz, Chartreuse & Silver MSRP: Now: $4.95 Add to Cart Compare Quick view Details Strike King | sku: 516BM-72 Strike King Tri-Wing Buzz King Buzzbait, 5/16 oz, White /Silver MSRP: Now: $5.95 Add to Cart Compare Quick view Details Strike King | sku: 516BM-70 Strike King Tri-Wing Buzz King Buzzbait, 5/16 oz, Char/ Silver MSRP: Now: $7.95 Add to Cart Compare Quick view Details sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back MSRP: Now: $7.59 Add to Cart Compare Quick view Details Northland | sku: RRS5C-93 Northland Reed-Runner Classic Single Spin 3/8 Oz, Red Shad MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-38 Northland Reed-Runner Classic Single Spin 3/8 Oz, Blackbird MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-22 Northland Reed-Runner Classic Single Spin, #4/0 Hook, 3/8 Oz, Firetiger MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-10 Northland Reed-Runner Single Spin 3/8 Oz, Canary MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS4C-93 Northland Reed-Runner Classic Single Spin, 1/4 Oz, Red Shad MSRP: Now: $6.95 Add to Cart Compare Quick view Details sku: RRS4C-38 Northland Reed-Runner Classic Single Spin 1/4 Oz, Blackbird MSRP: Now: $5.95 Add to Cart Compare Quick view Details sku: BFBH2-SR Northland Butterfly Blade Harness, #2 Blade, Sunrise MSRP: Now: $5.95 Add to Cart Compare Quick view Details sku: 1603-009 Road Runner Curly Tail Jig w/Spinner 1/8oz, Fluorescent Red/White MSRP: Now: $2.19 Add to Cart Compare Quick view Details sku: 1602-009 Road Runner Curly Tail Jig w/Spinner 1/16oz, Flourscent Red/White MSRP: Now: $2.19 Add to Cart Compare Quick view Details Strike King | sku: 516BM-76 Strike King Tri-Wing Buzz King Buzzbait, 5/16 oz, Black & Blue MSRP: Now: $7.95 Add to Cart Compare Quick view Details Northland | sku: BFBH2-NR Northland Butterfly Blade Harness, #2 Blade, 60" Snell, Silver Shiner MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-8 Northland Reed-Runner Classic Single Spin Spinner bait 3/8 Oz, Pumpkin MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-1 Northland Reed-Runner Single Spin Spinner Bait 3/8 Oz, White Shad MSRP: Now: $6.95 Add to Cart Compare Quick view Berkley | sku: BRBJ18-ORG Berkley Essentials Round Ball Jig, Hook Size 1, Orange, 7 Pk Designed with input from the Berkley Pro Staff, Berkley Round Ball Jigs are sharp, strong and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes. Strong, sharp hooks Hook sizes selected for the most... MSRP: Now: $3.95 Add to Cart Compare Quick view Berkley | sku: BHHJ14-SM Berkley Half Head Jig, Size 2/0 Hook, Smelt, 6 Pk Designed with input from the Berkley Pro Staff, Berkley Half Head Jig Heads are sharp, strong and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes. Hook sizes selected for the most appropriate bait... MSRP: Now: $5.95 Add to Cart Compare Quick view Berkley | sku: FFMN11D-FLPR Berkley Flicker Minnow Deep Dive Crankbait, 4.5", Flashy Perch Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deep with maximum flash and tail action. The Flicker Minnow body design,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: PBBRS3-SMLT Berkley PowerBait Ripple Shad, 3", Smelt, 10 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBaitso much they hold on 18 times longer, giving... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: PBBRS3-GC Berkley PowerBait Ripple Shad, 3", Glow and Char, 10 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBaitso much they hold on 18 times longer, giving... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: PBPS3-BS Berkley PowerBait Power Swimmer, 3.8", Black Shad, 6 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $5.89 Add to Cart Compare Quick view Berkley | sku: PBBCHC4-BLR Berkley PowerBait Chigger Craw, 4", Blk and Red Fleck, 9 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: PBMSFJ5-BGM Berkley PowerBait MaxScent Jerk Shad, 5", Bubblegum, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-WHPR Berkley PowerBait Maxscent FlatWorm, 3.6", White Pearl, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-SBP Berkley PowerBait Maxscent FlatWorm, 3.6", Smoke Black Purple, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-NTSH Berkley PowerBait Maxscent FlatWorm, 3.6", Natural Shad, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-GOBY Berkley PowerBait Maxscent FlatWorm, 3.6", Goby, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSDW5-MNG Berkley PowerBait Maxscent D-Worm, 5 1/2", Mean Green, 10 Pk Taking finesse attraction to new heights, the Berkley PowerBait MaxScent D-Worm employs bolstered scenting and increased naturalism that finicky fish won't be able to resist. Incredibly supple, the Berkley PowerBait MaxScent D-Worm is poured with... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSDW5-BBB Berkley PowerBait Maxscent D-Worm, 5 1/2", Baby Bass, 10 Pk Taking finesse attraction to new heights, the Berkley PowerBait MaxScent D-Worm employs bolstered scenting and increased naturalism that finicky fish won't be able to resist. Incredibly supple, the Berkley PowerBait MaxScent D-Worm is poured with... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: GNC6-GP Berkley Gulp Nightcrawler, 6", Green Pumpkin, 10 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Great on spinner rigs and weedless jigheads Excellent for walleyes and bass Expand your strike zone... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: GJL5-BLO Berkley Gulp Jumbo Leech, 5", Black Olive, 8 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Traditional proven shape Replaces live leeches for durable, long lasting results Great action on... MSRP: Now: $11.95 Add to Cart Compare Quick view Berkley | sku: GJL5-BL Berkley Gulp Jumbo Leech, 5", Black, 8 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Traditional proven shape Replaces live leeches for durable, long lasting results Great action on... MSRP: Now: $11.95 Add to Cart Compare Quick view Lunkerhunt | sku: DRGF03 Lunkerhunt Dragonfly Finesse, 3", Meadowhawk The Lunkerhunt Dragonfly is a finesse topwater lure. It features an innovative technology that is tougher than traditional plastic. The Lunkerhunt Dragonfly excels when fished weedless. It has double skirted wings and a realistic body design that makes... MSRP: Now: $6.95 Add to Cart Compare Quick view Live Target | sku: GTM95SK134 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Pearl, 4 Pk The Ghost Tail Minnow uses LIVETARGET's Injected Core Technology (ICT) to create a ultra-realistic dropshot bait. The Inner-Core is anatomically precise and produces a vibrant metallic flash, while the Exo-Skin generates a finesse quivering action. The... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: GTM95SK207 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Purple, 4 Pk The Ghost Tail Minnow uses LIVETARGET's Injected Core Technology (ICT) to create a ultra-realistic dropshot bait. The Inner-Core is anatomically precise and produces a vibrant metallic flash, while the Exo-Skin generates a finesse quivering action. The... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $13.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $12.95 Add to Cart Compare Quick view
Quick view Details Berkley | sku: GMI3-CS Berkley Gulp! Minnow, 3", 12 Pk, Chartreuse Shad MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: F05P Rapala Original Floater, 2", Perch MSRP: Now: $10.49 Add to Cart Compare Quick view Details sku: TGSPH38-3 Strike King Tour Grade Spin Jig Head, 3/8 oz, Chartreuse/White MSRP: Now: $9.19 Add to Cart Compare Quick view Details sku: 2HCCR-14-592 Road Runner Casey's Classic Runner Head, 1/4 oz, Blue Gill, 2 Pk MSRP: Now: $8.99 Add to Cart Compare Quick view Details Road Runner | sku: RHSR-14-516 Road Runner Randy's Swim-N-Runner, 1/4 Oz, Arkansas Shiner, 2 PK MSRP: Now: $7.95 Add to Cart Compare Quick view Details sku: TGSPH12-583 Strike King Tour Grade Spin Jig Head, 1/2 oz, Blue Gizzard Shad MSRP: Now: $7.39 Add to Cart Compare Quick view Details sku: MK-70 Strike King Mini-King Spinnerbait, 1/8 oz, Chartreuse & Silver MSRP: Now: $4.95 Add to Cart Compare Quick view Details Strike King | sku: 516BM-72 Strike King Tri-Wing Buzz King Buzzbait, 5/16 oz, White /Silver MSRP: Now: $5.95 Add to Cart Compare Quick view Details Strike King | sku: 516BM-70 Strike King Tri-Wing Buzz King Buzzbait, 5/16 oz, Char/ Silver MSRP: Now: $7.95 Add to Cart Compare Quick view Details sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back MSRP: Now: $7.59 Add to Cart Compare Quick view Details Northland | sku: RRS5C-93 Northland Reed-Runner Classic Single Spin 3/8 Oz, Red Shad MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-38 Northland Reed-Runner Classic Single Spin 3/8 Oz, Blackbird MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-22 Northland Reed-Runner Classic Single Spin, #4/0 Hook, 3/8 Oz, Firetiger MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-10 Northland Reed-Runner Single Spin 3/8 Oz, Canary MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS4C-93 Northland Reed-Runner Classic Single Spin, 1/4 Oz, Red Shad MSRP: Now: $6.95 Add to Cart Compare Quick view Details sku: RRS4C-38 Northland Reed-Runner Classic Single Spin 1/4 Oz, Blackbird MSRP: Now: $5.95 Add to Cart Compare Quick view Details sku: BFBH2-SR Northland Butterfly Blade Harness, #2 Blade, Sunrise MSRP: Now: $5.95 Add to Cart Compare Quick view Details sku: 1603-009 Road Runner Curly Tail Jig w/Spinner 1/8oz, Fluorescent Red/White MSRP: Now: $2.19 Add to Cart Compare Quick view Details sku: 1602-009 Road Runner Curly Tail Jig w/Spinner 1/16oz, Flourscent Red/White MSRP: Now: $2.19 Add to Cart Compare Quick view Details Strike King | sku: 516BM-76 Strike King Tri-Wing Buzz King Buzzbait, 5/16 oz, Black & Blue MSRP: Now: $7.95 Add to Cart Compare Quick view Details Northland | sku: BFBH2-NR Northland Butterfly Blade Harness, #2 Blade, 60" Snell, Silver Shiner MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-8 Northland Reed-Runner Classic Single Spin Spinner bait 3/8 Oz, Pumpkin MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-1 Northland Reed-Runner Single Spin Spinner Bait 3/8 Oz, White Shad MSRP: Now: $6.95 Add to Cart Compare Quick view Berkley | sku: BRBJ18-ORG Berkley Essentials Round Ball Jig, Hook Size 1, Orange, 7 Pk Designed with input from the Berkley Pro Staff, Berkley Round Ball Jigs are sharp, strong and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes. Strong, sharp hooks Hook sizes selected for the most... MSRP: Now: $3.95 Add to Cart Compare Quick view Berkley | sku: BHHJ14-SM Berkley Half Head Jig, Size 2/0 Hook, Smelt, 6 Pk Designed with input from the Berkley Pro Staff, Berkley Half Head Jig Heads are sharp, strong and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes. Hook sizes selected for the most appropriate bait... MSRP: Now: $5.95 Add to Cart Compare Quick view Berkley | sku: FFMN11D-FLPR Berkley Flicker Minnow Deep Dive Crankbait, 4.5", Flashy Perch Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deep with maximum flash and tail action. The Flicker Minnow body design,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: PBBRS3-SMLT Berkley PowerBait Ripple Shad, 3", Smelt, 10 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBaitso much they hold on 18 times longer, giving... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: PBBRS3-GC Berkley PowerBait Ripple Shad, 3", Glow and Char, 10 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBaitso much they hold on 18 times longer, giving... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: PBPS3-BS Berkley PowerBait Power Swimmer, 3.8", Black Shad, 6 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $5.89 Add to Cart Compare Quick view Berkley | sku: PBBCHC4-BLR Berkley PowerBait Chigger Craw, 4", Blk and Red Fleck, 9 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: PBMSFJ5-BGM Berkley PowerBait MaxScent Jerk Shad, 5", Bubblegum, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-WHPR Berkley PowerBait Maxscent FlatWorm, 3.6", White Pearl, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-SBP Berkley PowerBait Maxscent FlatWorm, 3.6", Smoke Black Purple, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-NTSH Berkley PowerBait Maxscent FlatWorm, 3.6", Natural Shad, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-GOBY Berkley PowerBait Maxscent FlatWorm, 3.6", Goby, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSDW5-MNG Berkley PowerBait Maxscent D-Worm, 5 1/2", Mean Green, 10 Pk Taking finesse attraction to new heights, the Berkley PowerBait MaxScent D-Worm employs bolstered scenting and increased naturalism that finicky fish won't be able to resist. Incredibly supple, the Berkley PowerBait MaxScent D-Worm is poured with... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSDW5-BBB Berkley PowerBait Maxscent D-Worm, 5 1/2", Baby Bass, 10 Pk Taking finesse attraction to new heights, the Berkley PowerBait MaxScent D-Worm employs bolstered scenting and increased naturalism that finicky fish won't be able to resist. Incredibly supple, the Berkley PowerBait MaxScent D-Worm is poured with... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: GNC6-GP Berkley Gulp Nightcrawler, 6", Green Pumpkin, 10 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Great on spinner rigs and weedless jigheads Excellent for walleyes and bass Expand your strike zone... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: GJL5-BLO Berkley Gulp Jumbo Leech, 5", Black Olive, 8 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Traditional proven shape Replaces live leeches for durable, long lasting results Great action on... MSRP: Now: $11.95 Add to Cart Compare Quick view Berkley | sku: GJL5-BL Berkley Gulp Jumbo Leech, 5", Black, 8 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Traditional proven shape Replaces live leeches for durable, long lasting results Great action on... MSRP: Now: $11.95 Add to Cart Compare Quick view Lunkerhunt | sku: DRGF03 Lunkerhunt Dragonfly Finesse, 3", Meadowhawk The Lunkerhunt Dragonfly is a finesse topwater lure. It features an innovative technology that is tougher than traditional plastic. The Lunkerhunt Dragonfly excels when fished weedless. It has double skirted wings and a realistic body design that makes... MSRP: Now: $6.95 Add to Cart Compare Quick view Live Target | sku: GTM95SK134 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Pearl, 4 Pk The Ghost Tail Minnow uses LIVETARGET's Injected Core Technology (ICT) to create a ultra-realistic dropshot bait. The Inner-Core is anatomically precise and produces a vibrant metallic flash, while the Exo-Skin generates a finesse quivering action. The... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: GTM95SK207 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Purple, 4 Pk The Ghost Tail Minnow uses LIVETARGET's Injected Core Technology (ICT) to create a ultra-realistic dropshot bait. The Inner-Core is anatomically precise and produces a vibrant metallic flash, while the Exo-Skin generates a finesse quivering action. The... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $13.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $12.95 Add to Cart Compare Quick view
Quick view Details sku: F05P Rapala Original Floater, 2", Perch MSRP: Now: $10.49 Add to Cart Compare Quick view Details sku: TGSPH38-3 Strike King Tour Grade Spin Jig Head, 3/8 oz, Chartreuse/White MSRP: Now: $9.19 Add to Cart Compare Quick view Details sku: 2HCCR-14-592 Road Runner Casey's Classic Runner Head, 1/4 oz, Blue Gill, 2 Pk MSRP: Now: $8.99 Add to Cart Compare Quick view Details Road Runner | sku: RHSR-14-516 Road Runner Randy's Swim-N-Runner, 1/4 Oz, Arkansas Shiner, 2 PK MSRP: Now: $7.95 Add to Cart Compare Quick view Details sku: TGSPH12-583 Strike King Tour Grade Spin Jig Head, 1/2 oz, Blue Gizzard Shad MSRP: Now: $7.39 Add to Cart Compare Quick view Details sku: MK-70 Strike King Mini-King Spinnerbait, 1/8 oz, Chartreuse & Silver MSRP: Now: $4.95 Add to Cart Compare Quick view Details Strike King | sku: 516BM-72 Strike King Tri-Wing Buzz King Buzzbait, 5/16 oz, White /Silver MSRP: Now: $5.95 Add to Cart Compare Quick view Details Strike King | sku: 516BM-70 Strike King Tri-Wing Buzz King Buzzbait, 5/16 oz, Char/ Silver MSRP: Now: $7.95 Add to Cart Compare Quick view Details sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back MSRP: Now: $7.59 Add to Cart Compare Quick view Details Northland | sku: RRS5C-93 Northland Reed-Runner Classic Single Spin 3/8 Oz, Red Shad MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-38 Northland Reed-Runner Classic Single Spin 3/8 Oz, Blackbird MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-22 Northland Reed-Runner Classic Single Spin, #4/0 Hook, 3/8 Oz, Firetiger MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-10 Northland Reed-Runner Single Spin 3/8 Oz, Canary MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS4C-93 Northland Reed-Runner Classic Single Spin, 1/4 Oz, Red Shad MSRP: Now: $6.95 Add to Cart Compare Quick view Details sku: RRS4C-38 Northland Reed-Runner Classic Single Spin 1/4 Oz, Blackbird MSRP: Now: $5.95 Add to Cart Compare Quick view Details sku: BFBH2-SR Northland Butterfly Blade Harness, #2 Blade, Sunrise MSRP: Now: $5.95 Add to Cart Compare Quick view Details sku: 1603-009 Road Runner Curly Tail Jig w/Spinner 1/8oz, Fluorescent Red/White MSRP: Now: $2.19 Add to Cart Compare Quick view Details sku: 1602-009 Road Runner Curly Tail Jig w/Spinner 1/16oz, Flourscent Red/White MSRP: Now: $2.19 Add to Cart Compare Quick view Details Strike King | sku: 516BM-76 Strike King Tri-Wing Buzz King Buzzbait, 5/16 oz, Black & Blue MSRP: Now: $7.95 Add to Cart Compare Quick view Details Northland | sku: BFBH2-NR Northland Butterfly Blade Harness, #2 Blade, 60" Snell, Silver Shiner MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-8 Northland Reed-Runner Classic Single Spin Spinner bait 3/8 Oz, Pumpkin MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-1 Northland Reed-Runner Single Spin Spinner Bait 3/8 Oz, White Shad MSRP: Now: $6.95 Add to Cart Compare Quick view Berkley | sku: BRBJ18-ORG Berkley Essentials Round Ball Jig, Hook Size 1, Orange, 7 Pk Designed with input from the Berkley Pro Staff, Berkley Round Ball Jigs are sharp, strong and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes. Strong, sharp hooks Hook sizes selected for the most... MSRP: Now: $3.95 Add to Cart Compare Quick view Berkley | sku: BHHJ14-SM Berkley Half Head Jig, Size 2/0 Hook, Smelt, 6 Pk Designed with input from the Berkley Pro Staff, Berkley Half Head Jig Heads are sharp, strong and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes. Hook sizes selected for the most appropriate bait... MSRP: Now: $5.95 Add to Cart Compare Quick view Berkley | sku: FFMN11D-FLPR Berkley Flicker Minnow Deep Dive Crankbait, 4.5", Flashy Perch Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deep with maximum flash and tail action. The Flicker Minnow body design,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: PBBRS3-SMLT Berkley PowerBait Ripple Shad, 3", Smelt, 10 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBaitso much they hold on 18 times longer, giving... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: PBBRS3-GC Berkley PowerBait Ripple Shad, 3", Glow and Char, 10 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBaitso much they hold on 18 times longer, giving... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: PBPS3-BS Berkley PowerBait Power Swimmer, 3.8", Black Shad, 6 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $5.89 Add to Cart Compare Quick view Berkley | sku: PBBCHC4-BLR Berkley PowerBait Chigger Craw, 4", Blk and Red Fleck, 9 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: PBMSFJ5-BGM Berkley PowerBait MaxScent Jerk Shad, 5", Bubblegum, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-WHPR Berkley PowerBait Maxscent FlatWorm, 3.6", White Pearl, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-SBP Berkley PowerBait Maxscent FlatWorm, 3.6", Smoke Black Purple, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-NTSH Berkley PowerBait Maxscent FlatWorm, 3.6", Natural Shad, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-GOBY Berkley PowerBait Maxscent FlatWorm, 3.6", Goby, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSDW5-MNG Berkley PowerBait Maxscent D-Worm, 5 1/2", Mean Green, 10 Pk Taking finesse attraction to new heights, the Berkley PowerBait MaxScent D-Worm employs bolstered scenting and increased naturalism that finicky fish won't be able to resist. Incredibly supple, the Berkley PowerBait MaxScent D-Worm is poured with... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSDW5-BBB Berkley PowerBait Maxscent D-Worm, 5 1/2", Baby Bass, 10 Pk Taking finesse attraction to new heights, the Berkley PowerBait MaxScent D-Worm employs bolstered scenting and increased naturalism that finicky fish won't be able to resist. Incredibly supple, the Berkley PowerBait MaxScent D-Worm is poured with... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: GNC6-GP Berkley Gulp Nightcrawler, 6", Green Pumpkin, 10 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Great on spinner rigs and weedless jigheads Excellent for walleyes and bass Expand your strike zone... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: GJL5-BLO Berkley Gulp Jumbo Leech, 5", Black Olive, 8 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Traditional proven shape Replaces live leeches for durable, long lasting results Great action on... MSRP: Now: $11.95 Add to Cart Compare Quick view Berkley | sku: GJL5-BL Berkley Gulp Jumbo Leech, 5", Black, 8 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Traditional proven shape Replaces live leeches for durable, long lasting results Great action on... MSRP: Now: $11.95 Add to Cart Compare Quick view Lunkerhunt | sku: DRGF03 Lunkerhunt Dragonfly Finesse, 3", Meadowhawk The Lunkerhunt Dragonfly is a finesse topwater lure. It features an innovative technology that is tougher than traditional plastic. The Lunkerhunt Dragonfly excels when fished weedless. It has double skirted wings and a realistic body design that makes... MSRP: Now: $6.95 Add to Cart Compare Quick view Live Target | sku: GTM95SK134 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Pearl, 4 Pk The Ghost Tail Minnow uses LIVETARGET's Injected Core Technology (ICT) to create a ultra-realistic dropshot bait. The Inner-Core is anatomically precise and produces a vibrant metallic flash, while the Exo-Skin generates a finesse quivering action. The... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: GTM95SK207 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Purple, 4 Pk The Ghost Tail Minnow uses LIVETARGET's Injected Core Technology (ICT) to create a ultra-realistic dropshot bait. The Inner-Core is anatomically precise and produces a vibrant metallic flash, while the Exo-Skin generates a finesse quivering action. The... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $13.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $12.95 Add to Cart Compare Quick view
Quick view Details sku: TGSPH38-3 Strike King Tour Grade Spin Jig Head, 3/8 oz, Chartreuse/White MSRP: Now: $9.19 Add to Cart Compare Quick view Details sku: 2HCCR-14-592 Road Runner Casey's Classic Runner Head, 1/4 oz, Blue Gill, 2 Pk MSRP: Now: $8.99 Add to Cart Compare Quick view Details Road Runner | sku: RHSR-14-516 Road Runner Randy's Swim-N-Runner, 1/4 Oz, Arkansas Shiner, 2 PK MSRP: Now: $7.95 Add to Cart Compare Quick view Details sku: TGSPH12-583 Strike King Tour Grade Spin Jig Head, 1/2 oz, Blue Gizzard Shad MSRP: Now: $7.39 Add to Cart Compare Quick view Details sku: MK-70 Strike King Mini-King Spinnerbait, 1/8 oz, Chartreuse & Silver MSRP: Now: $4.95 Add to Cart Compare Quick view Details Strike King | sku: 516BM-72 Strike King Tri-Wing Buzz King Buzzbait, 5/16 oz, White /Silver MSRP: Now: $5.95 Add to Cart Compare Quick view Details Strike King | sku: 516BM-70 Strike King Tri-Wing Buzz King Buzzbait, 5/16 oz, Char/ Silver MSRP: Now: $7.95 Add to Cart Compare Quick view Details sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back MSRP: Now: $7.59 Add to Cart Compare Quick view Details Northland | sku: RRS5C-93 Northland Reed-Runner Classic Single Spin 3/8 Oz, Red Shad MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-38 Northland Reed-Runner Classic Single Spin 3/8 Oz, Blackbird MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-22 Northland Reed-Runner Classic Single Spin, #4/0 Hook, 3/8 Oz, Firetiger MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-10 Northland Reed-Runner Single Spin 3/8 Oz, Canary MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS4C-93 Northland Reed-Runner Classic Single Spin, 1/4 Oz, Red Shad MSRP: Now: $6.95 Add to Cart Compare Quick view Details sku: RRS4C-38 Northland Reed-Runner Classic Single Spin 1/4 Oz, Blackbird MSRP: Now: $5.95 Add to Cart Compare Quick view Details sku: BFBH2-SR Northland Butterfly Blade Harness, #2 Blade, Sunrise MSRP: Now: $5.95 Add to Cart Compare Quick view Details sku: 1603-009 Road Runner Curly Tail Jig w/Spinner 1/8oz, Fluorescent Red/White MSRP: Now: $2.19 Add to Cart Compare Quick view Details sku: 1602-009 Road Runner Curly Tail Jig w/Spinner 1/16oz, Flourscent Red/White MSRP: Now: $2.19 Add to Cart Compare Quick view Details Strike King | sku: 516BM-76 Strike King Tri-Wing Buzz King Buzzbait, 5/16 oz, Black & Blue MSRP: Now: $7.95 Add to Cart Compare Quick view Details Northland | sku: BFBH2-NR Northland Butterfly Blade Harness, #2 Blade, 60" Snell, Silver Shiner MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-8 Northland Reed-Runner Classic Single Spin Spinner bait 3/8 Oz, Pumpkin MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-1 Northland Reed-Runner Single Spin Spinner Bait 3/8 Oz, White Shad MSRP: Now: $6.95 Add to Cart Compare Quick view Berkley | sku: BRBJ18-ORG Berkley Essentials Round Ball Jig, Hook Size 1, Orange, 7 Pk Designed with input from the Berkley Pro Staff, Berkley Round Ball Jigs are sharp, strong and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes. Strong, sharp hooks Hook sizes selected for the most... MSRP: Now: $3.95 Add to Cart Compare Quick view Berkley | sku: BHHJ14-SM Berkley Half Head Jig, Size 2/0 Hook, Smelt, 6 Pk Designed with input from the Berkley Pro Staff, Berkley Half Head Jig Heads are sharp, strong and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes. Hook sizes selected for the most appropriate bait... MSRP: Now: $5.95 Add to Cart Compare Quick view Berkley | sku: FFMN11D-FLPR Berkley Flicker Minnow Deep Dive Crankbait, 4.5", Flashy Perch Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deep with maximum flash and tail action. The Flicker Minnow body design,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: PBBRS3-SMLT Berkley PowerBait Ripple Shad, 3", Smelt, 10 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBaitso much they hold on 18 times longer, giving... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: PBBRS3-GC Berkley PowerBait Ripple Shad, 3", Glow and Char, 10 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBaitso much they hold on 18 times longer, giving... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: PBPS3-BS Berkley PowerBait Power Swimmer, 3.8", Black Shad, 6 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $5.89 Add to Cart Compare Quick view Berkley | sku: PBBCHC4-BLR Berkley PowerBait Chigger Craw, 4", Blk and Red Fleck, 9 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: PBMSFJ5-BGM Berkley PowerBait MaxScent Jerk Shad, 5", Bubblegum, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-WHPR Berkley PowerBait Maxscent FlatWorm, 3.6", White Pearl, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-SBP Berkley PowerBait Maxscent FlatWorm, 3.6", Smoke Black Purple, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-NTSH Berkley PowerBait Maxscent FlatWorm, 3.6", Natural Shad, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-GOBY Berkley PowerBait Maxscent FlatWorm, 3.6", Goby, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSDW5-MNG Berkley PowerBait Maxscent D-Worm, 5 1/2", Mean Green, 10 Pk Taking finesse attraction to new heights, the Berkley PowerBait MaxScent D-Worm employs bolstered scenting and increased naturalism that finicky fish won't be able to resist. Incredibly supple, the Berkley PowerBait MaxScent D-Worm is poured with... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSDW5-BBB Berkley PowerBait Maxscent D-Worm, 5 1/2", Baby Bass, 10 Pk Taking finesse attraction to new heights, the Berkley PowerBait MaxScent D-Worm employs bolstered scenting and increased naturalism that finicky fish won't be able to resist. Incredibly supple, the Berkley PowerBait MaxScent D-Worm is poured with... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: GNC6-GP Berkley Gulp Nightcrawler, 6", Green Pumpkin, 10 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Great on spinner rigs and weedless jigheads Excellent for walleyes and bass Expand your strike zone... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: GJL5-BLO Berkley Gulp Jumbo Leech, 5", Black Olive, 8 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Traditional proven shape Replaces live leeches for durable, long lasting results Great action on... MSRP: Now: $11.95 Add to Cart Compare Quick view Berkley | sku: GJL5-BL Berkley Gulp Jumbo Leech, 5", Black, 8 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Traditional proven shape Replaces live leeches for durable, long lasting results Great action on... MSRP: Now: $11.95 Add to Cart Compare Quick view Lunkerhunt | sku: DRGF03 Lunkerhunt Dragonfly Finesse, 3", Meadowhawk The Lunkerhunt Dragonfly is a finesse topwater lure. It features an innovative technology that is tougher than traditional plastic. The Lunkerhunt Dragonfly excels when fished weedless. It has double skirted wings and a realistic body design that makes... MSRP: Now: $6.95 Add to Cart Compare Quick view Live Target | sku: GTM95SK134 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Pearl, 4 Pk The Ghost Tail Minnow uses LIVETARGET's Injected Core Technology (ICT) to create a ultra-realistic dropshot bait. The Inner-Core is anatomically precise and produces a vibrant metallic flash, while the Exo-Skin generates a finesse quivering action. The... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: GTM95SK207 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Purple, 4 Pk The Ghost Tail Minnow uses LIVETARGET's Injected Core Technology (ICT) to create a ultra-realistic dropshot bait. The Inner-Core is anatomically precise and produces a vibrant metallic flash, while the Exo-Skin generates a finesse quivering action. The... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $13.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $12.95 Add to Cart Compare Quick view
Quick view Details sku: 2HCCR-14-592 Road Runner Casey's Classic Runner Head, 1/4 oz, Blue Gill, 2 Pk MSRP: Now: $8.99 Add to Cart Compare Quick view Details Road Runner | sku: RHSR-14-516 Road Runner Randy's Swim-N-Runner, 1/4 Oz, Arkansas Shiner, 2 PK MSRP: Now: $7.95 Add to Cart Compare Quick view Details sku: TGSPH12-583 Strike King Tour Grade Spin Jig Head, 1/2 oz, Blue Gizzard Shad MSRP: Now: $7.39 Add to Cart Compare Quick view Details sku: MK-70 Strike King Mini-King Spinnerbait, 1/8 oz, Chartreuse & Silver MSRP: Now: $4.95 Add to Cart Compare Quick view Details Strike King | sku: 516BM-72 Strike King Tri-Wing Buzz King Buzzbait, 5/16 oz, White /Silver MSRP: Now: $5.95 Add to Cart Compare Quick view Details Strike King | sku: 516BM-70 Strike King Tri-Wing Buzz King Buzzbait, 5/16 oz, Char/ Silver MSRP: Now: $7.95 Add to Cart Compare Quick view Details sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back MSRP: Now: $7.59 Add to Cart Compare Quick view Details Northland | sku: RRS5C-93 Northland Reed-Runner Classic Single Spin 3/8 Oz, Red Shad MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-38 Northland Reed-Runner Classic Single Spin 3/8 Oz, Blackbird MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-22 Northland Reed-Runner Classic Single Spin, #4/0 Hook, 3/8 Oz, Firetiger MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-10 Northland Reed-Runner Single Spin 3/8 Oz, Canary MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS4C-93 Northland Reed-Runner Classic Single Spin, 1/4 Oz, Red Shad MSRP: Now: $6.95 Add to Cart Compare Quick view Details sku: RRS4C-38 Northland Reed-Runner Classic Single Spin 1/4 Oz, Blackbird MSRP: Now: $5.95 Add to Cart Compare Quick view Details sku: BFBH2-SR Northland Butterfly Blade Harness, #2 Blade, Sunrise MSRP: Now: $5.95 Add to Cart Compare Quick view Details sku: 1603-009 Road Runner Curly Tail Jig w/Spinner 1/8oz, Fluorescent Red/White MSRP: Now: $2.19 Add to Cart Compare Quick view Details sku: 1602-009 Road Runner Curly Tail Jig w/Spinner 1/16oz, Flourscent Red/White MSRP: Now: $2.19 Add to Cart Compare Quick view Details Strike King | sku: 516BM-76 Strike King Tri-Wing Buzz King Buzzbait, 5/16 oz, Black & Blue MSRP: Now: $7.95 Add to Cart Compare Quick view Details Northland | sku: BFBH2-NR Northland Butterfly Blade Harness, #2 Blade, 60" Snell, Silver Shiner MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-8 Northland Reed-Runner Classic Single Spin Spinner bait 3/8 Oz, Pumpkin MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-1 Northland Reed-Runner Single Spin Spinner Bait 3/8 Oz, White Shad MSRP: Now: $6.95 Add to Cart Compare Quick view Berkley | sku: BRBJ18-ORG Berkley Essentials Round Ball Jig, Hook Size 1, Orange, 7 Pk Designed with input from the Berkley Pro Staff, Berkley Round Ball Jigs are sharp, strong and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes. Strong, sharp hooks Hook sizes selected for the most... MSRP: Now: $3.95 Add to Cart Compare Quick view Berkley | sku: BHHJ14-SM Berkley Half Head Jig, Size 2/0 Hook, Smelt, 6 Pk Designed with input from the Berkley Pro Staff, Berkley Half Head Jig Heads are sharp, strong and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes. Hook sizes selected for the most appropriate bait... MSRP: Now: $5.95 Add to Cart Compare Quick view Berkley | sku: FFMN11D-FLPR Berkley Flicker Minnow Deep Dive Crankbait, 4.5", Flashy Perch Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deep with maximum flash and tail action. The Flicker Minnow body design,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: PBBRS3-SMLT Berkley PowerBait Ripple Shad, 3", Smelt, 10 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBaitso much they hold on 18 times longer, giving... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: PBBRS3-GC Berkley PowerBait Ripple Shad, 3", Glow and Char, 10 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBaitso much they hold on 18 times longer, giving... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: PBPS3-BS Berkley PowerBait Power Swimmer, 3.8", Black Shad, 6 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $5.89 Add to Cart Compare Quick view Berkley | sku: PBBCHC4-BLR Berkley PowerBait Chigger Craw, 4", Blk and Red Fleck, 9 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: PBMSFJ5-BGM Berkley PowerBait MaxScent Jerk Shad, 5", Bubblegum, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-WHPR Berkley PowerBait Maxscent FlatWorm, 3.6", White Pearl, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-SBP Berkley PowerBait Maxscent FlatWorm, 3.6", Smoke Black Purple, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-NTSH Berkley PowerBait Maxscent FlatWorm, 3.6", Natural Shad, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-GOBY Berkley PowerBait Maxscent FlatWorm, 3.6", Goby, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSDW5-MNG Berkley PowerBait Maxscent D-Worm, 5 1/2", Mean Green, 10 Pk Taking finesse attraction to new heights, the Berkley PowerBait MaxScent D-Worm employs bolstered scenting and increased naturalism that finicky fish won't be able to resist. Incredibly supple, the Berkley PowerBait MaxScent D-Worm is poured with... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSDW5-BBB Berkley PowerBait Maxscent D-Worm, 5 1/2", Baby Bass, 10 Pk Taking finesse attraction to new heights, the Berkley PowerBait MaxScent D-Worm employs bolstered scenting and increased naturalism that finicky fish won't be able to resist. Incredibly supple, the Berkley PowerBait MaxScent D-Worm is poured with... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: GNC6-GP Berkley Gulp Nightcrawler, 6", Green Pumpkin, 10 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Great on spinner rigs and weedless jigheads Excellent for walleyes and bass Expand your strike zone... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: GJL5-BLO Berkley Gulp Jumbo Leech, 5", Black Olive, 8 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Traditional proven shape Replaces live leeches for durable, long lasting results Great action on... MSRP: Now: $11.95 Add to Cart Compare Quick view Berkley | sku: GJL5-BL Berkley Gulp Jumbo Leech, 5", Black, 8 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Traditional proven shape Replaces live leeches for durable, long lasting results Great action on... MSRP: Now: $11.95 Add to Cart Compare Quick view Lunkerhunt | sku: DRGF03 Lunkerhunt Dragonfly Finesse, 3", Meadowhawk The Lunkerhunt Dragonfly is a finesse topwater lure. It features an innovative technology that is tougher than traditional plastic. The Lunkerhunt Dragonfly excels when fished weedless. It has double skirted wings and a realistic body design that makes... MSRP: Now: $6.95 Add to Cart Compare Quick view Live Target | sku: GTM95SK134 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Pearl, 4 Pk The Ghost Tail Minnow uses LIVETARGET's Injected Core Technology (ICT) to create a ultra-realistic dropshot bait. The Inner-Core is anatomically precise and produces a vibrant metallic flash, while the Exo-Skin generates a finesse quivering action. The... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: GTM95SK207 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Purple, 4 Pk The Ghost Tail Minnow uses LIVETARGET's Injected Core Technology (ICT) to create a ultra-realistic dropshot bait. The Inner-Core is anatomically precise and produces a vibrant metallic flash, while the Exo-Skin generates a finesse quivering action. The... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $13.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $12.95 Add to Cart Compare Quick view
Quick view Details Road Runner | sku: RHSR-14-516 Road Runner Randy's Swim-N-Runner, 1/4 Oz, Arkansas Shiner, 2 PK MSRP: Now: $7.95 Add to Cart Compare Quick view Details sku: TGSPH12-583 Strike King Tour Grade Spin Jig Head, 1/2 oz, Blue Gizzard Shad MSRP: Now: $7.39 Add to Cart Compare Quick view Details sku: MK-70 Strike King Mini-King Spinnerbait, 1/8 oz, Chartreuse & Silver MSRP: Now: $4.95 Add to Cart Compare Quick view Details Strike King | sku: 516BM-72 Strike King Tri-Wing Buzz King Buzzbait, 5/16 oz, White /Silver MSRP: Now: $5.95 Add to Cart Compare Quick view Details Strike King | sku: 516BM-70 Strike King Tri-Wing Buzz King Buzzbait, 5/16 oz, Char/ Silver MSRP: Now: $7.95 Add to Cart Compare Quick view Details sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back MSRP: Now: $7.59 Add to Cart Compare Quick view Details Northland | sku: RRS5C-93 Northland Reed-Runner Classic Single Spin 3/8 Oz, Red Shad MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-38 Northland Reed-Runner Classic Single Spin 3/8 Oz, Blackbird MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-22 Northland Reed-Runner Classic Single Spin, #4/0 Hook, 3/8 Oz, Firetiger MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-10 Northland Reed-Runner Single Spin 3/8 Oz, Canary MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS4C-93 Northland Reed-Runner Classic Single Spin, 1/4 Oz, Red Shad MSRP: Now: $6.95 Add to Cart Compare Quick view Details sku: RRS4C-38 Northland Reed-Runner Classic Single Spin 1/4 Oz, Blackbird MSRP: Now: $5.95 Add to Cart Compare Quick view Details sku: BFBH2-SR Northland Butterfly Blade Harness, #2 Blade, Sunrise MSRP: Now: $5.95 Add to Cart Compare Quick view Details sku: 1603-009 Road Runner Curly Tail Jig w/Spinner 1/8oz, Fluorescent Red/White MSRP: Now: $2.19 Add to Cart Compare Quick view Details sku: 1602-009 Road Runner Curly Tail Jig w/Spinner 1/16oz, Flourscent Red/White MSRP: Now: $2.19 Add to Cart Compare Quick view Details Strike King | sku: 516BM-76 Strike King Tri-Wing Buzz King Buzzbait, 5/16 oz, Black & Blue MSRP: Now: $7.95 Add to Cart Compare Quick view Details Northland | sku: BFBH2-NR Northland Butterfly Blade Harness, #2 Blade, 60" Snell, Silver Shiner MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-8 Northland Reed-Runner Classic Single Spin Spinner bait 3/8 Oz, Pumpkin MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-1 Northland Reed-Runner Single Spin Spinner Bait 3/8 Oz, White Shad MSRP: Now: $6.95 Add to Cart Compare Quick view Berkley | sku: BRBJ18-ORG Berkley Essentials Round Ball Jig, Hook Size 1, Orange, 7 Pk Designed with input from the Berkley Pro Staff, Berkley Round Ball Jigs are sharp, strong and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes. Strong, sharp hooks Hook sizes selected for the most... MSRP: Now: $3.95 Add to Cart Compare Quick view Berkley | sku: BHHJ14-SM Berkley Half Head Jig, Size 2/0 Hook, Smelt, 6 Pk Designed with input from the Berkley Pro Staff, Berkley Half Head Jig Heads are sharp, strong and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes. Hook sizes selected for the most appropriate bait... MSRP: Now: $5.95 Add to Cart Compare Quick view Berkley | sku: FFMN11D-FLPR Berkley Flicker Minnow Deep Dive Crankbait, 4.5", Flashy Perch Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deep with maximum flash and tail action. The Flicker Minnow body design,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: PBBRS3-SMLT Berkley PowerBait Ripple Shad, 3", Smelt, 10 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBaitso much they hold on 18 times longer, giving... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: PBBRS3-GC Berkley PowerBait Ripple Shad, 3", Glow and Char, 10 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBaitso much they hold on 18 times longer, giving... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: PBPS3-BS Berkley PowerBait Power Swimmer, 3.8", Black Shad, 6 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $5.89 Add to Cart Compare Quick view Berkley | sku: PBBCHC4-BLR Berkley PowerBait Chigger Craw, 4", Blk and Red Fleck, 9 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: PBMSFJ5-BGM Berkley PowerBait MaxScent Jerk Shad, 5", Bubblegum, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-WHPR Berkley PowerBait Maxscent FlatWorm, 3.6", White Pearl, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-SBP Berkley PowerBait Maxscent FlatWorm, 3.6", Smoke Black Purple, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-NTSH Berkley PowerBait Maxscent FlatWorm, 3.6", Natural Shad, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-GOBY Berkley PowerBait Maxscent FlatWorm, 3.6", Goby, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSDW5-MNG Berkley PowerBait Maxscent D-Worm, 5 1/2", Mean Green, 10 Pk Taking finesse attraction to new heights, the Berkley PowerBait MaxScent D-Worm employs bolstered scenting and increased naturalism that finicky fish won't be able to resist. Incredibly supple, the Berkley PowerBait MaxScent D-Worm is poured with... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSDW5-BBB Berkley PowerBait Maxscent D-Worm, 5 1/2", Baby Bass, 10 Pk Taking finesse attraction to new heights, the Berkley PowerBait MaxScent D-Worm employs bolstered scenting and increased naturalism that finicky fish won't be able to resist. Incredibly supple, the Berkley PowerBait MaxScent D-Worm is poured with... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: GNC6-GP Berkley Gulp Nightcrawler, 6", Green Pumpkin, 10 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Great on spinner rigs and weedless jigheads Excellent for walleyes and bass Expand your strike zone... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: GJL5-BLO Berkley Gulp Jumbo Leech, 5", Black Olive, 8 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Traditional proven shape Replaces live leeches for durable, long lasting results Great action on... MSRP: Now: $11.95 Add to Cart Compare Quick view Berkley | sku: GJL5-BL Berkley Gulp Jumbo Leech, 5", Black, 8 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Traditional proven shape Replaces live leeches for durable, long lasting results Great action on... MSRP: Now: $11.95 Add to Cart Compare Quick view Lunkerhunt | sku: DRGF03 Lunkerhunt Dragonfly Finesse, 3", Meadowhawk The Lunkerhunt Dragonfly is a finesse topwater lure. It features an innovative technology that is tougher than traditional plastic. The Lunkerhunt Dragonfly excels when fished weedless. It has double skirted wings and a realistic body design that makes... MSRP: Now: $6.95 Add to Cart Compare Quick view Live Target | sku: GTM95SK134 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Pearl, 4 Pk The Ghost Tail Minnow uses LIVETARGET's Injected Core Technology (ICT) to create a ultra-realistic dropshot bait. The Inner-Core is anatomically precise and produces a vibrant metallic flash, while the Exo-Skin generates a finesse quivering action. The... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: GTM95SK207 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Purple, 4 Pk The Ghost Tail Minnow uses LIVETARGET's Injected Core Technology (ICT) to create a ultra-realistic dropshot bait. The Inner-Core is anatomically precise and produces a vibrant metallic flash, while the Exo-Skin generates a finesse quivering action. The... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $13.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $12.95 Add to Cart Compare Quick view
Quick view Details sku: TGSPH12-583 Strike King Tour Grade Spin Jig Head, 1/2 oz, Blue Gizzard Shad MSRP: Now: $7.39 Add to Cart Compare Quick view Details sku: MK-70 Strike King Mini-King Spinnerbait, 1/8 oz, Chartreuse & Silver MSRP: Now: $4.95 Add to Cart Compare Quick view Details Strike King | sku: 516BM-72 Strike King Tri-Wing Buzz King Buzzbait, 5/16 oz, White /Silver MSRP: Now: $5.95 Add to Cart Compare Quick view Details Strike King | sku: 516BM-70 Strike King Tri-Wing Buzz King Buzzbait, 5/16 oz, Char/ Silver MSRP: Now: $7.95 Add to Cart Compare Quick view Details sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back MSRP: Now: $7.59 Add to Cart Compare Quick view Details Northland | sku: RRS5C-93 Northland Reed-Runner Classic Single Spin 3/8 Oz, Red Shad MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-38 Northland Reed-Runner Classic Single Spin 3/8 Oz, Blackbird MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-22 Northland Reed-Runner Classic Single Spin, #4/0 Hook, 3/8 Oz, Firetiger MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-10 Northland Reed-Runner Single Spin 3/8 Oz, Canary MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS4C-93 Northland Reed-Runner Classic Single Spin, 1/4 Oz, Red Shad MSRP: Now: $6.95 Add to Cart Compare Quick view Details sku: RRS4C-38 Northland Reed-Runner Classic Single Spin 1/4 Oz, Blackbird MSRP: Now: $5.95 Add to Cart Compare Quick view Details sku: BFBH2-SR Northland Butterfly Blade Harness, #2 Blade, Sunrise MSRP: Now: $5.95 Add to Cart Compare Quick view Details sku: 1603-009 Road Runner Curly Tail Jig w/Spinner 1/8oz, Fluorescent Red/White MSRP: Now: $2.19 Add to Cart Compare Quick view Details sku: 1602-009 Road Runner Curly Tail Jig w/Spinner 1/16oz, Flourscent Red/White MSRP: Now: $2.19 Add to Cart Compare Quick view Details Strike King | sku: 516BM-76 Strike King Tri-Wing Buzz King Buzzbait, 5/16 oz, Black & Blue MSRP: Now: $7.95 Add to Cart Compare Quick view Details Northland | sku: BFBH2-NR Northland Butterfly Blade Harness, #2 Blade, 60" Snell, Silver Shiner MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-8 Northland Reed-Runner Classic Single Spin Spinner bait 3/8 Oz, Pumpkin MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-1 Northland Reed-Runner Single Spin Spinner Bait 3/8 Oz, White Shad MSRP: Now: $6.95 Add to Cart Compare Quick view Berkley | sku: BRBJ18-ORG Berkley Essentials Round Ball Jig, Hook Size 1, Orange, 7 Pk Designed with input from the Berkley Pro Staff, Berkley Round Ball Jigs are sharp, strong and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes. Strong, sharp hooks Hook sizes selected for the most... MSRP: Now: $3.95 Add to Cart Compare Quick view Berkley | sku: BHHJ14-SM Berkley Half Head Jig, Size 2/0 Hook, Smelt, 6 Pk Designed with input from the Berkley Pro Staff, Berkley Half Head Jig Heads are sharp, strong and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes. Hook sizes selected for the most appropriate bait... MSRP: Now: $5.95 Add to Cart Compare Quick view Berkley | sku: FFMN11D-FLPR Berkley Flicker Minnow Deep Dive Crankbait, 4.5", Flashy Perch Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deep with maximum flash and tail action. The Flicker Minnow body design,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: PBBRS3-SMLT Berkley PowerBait Ripple Shad, 3", Smelt, 10 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBaitso much they hold on 18 times longer, giving... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: PBBRS3-GC Berkley PowerBait Ripple Shad, 3", Glow and Char, 10 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBaitso much they hold on 18 times longer, giving... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: PBPS3-BS Berkley PowerBait Power Swimmer, 3.8", Black Shad, 6 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $5.89 Add to Cart Compare Quick view Berkley | sku: PBBCHC4-BLR Berkley PowerBait Chigger Craw, 4", Blk and Red Fleck, 9 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: PBMSFJ5-BGM Berkley PowerBait MaxScent Jerk Shad, 5", Bubblegum, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-WHPR Berkley PowerBait Maxscent FlatWorm, 3.6", White Pearl, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-SBP Berkley PowerBait Maxscent FlatWorm, 3.6", Smoke Black Purple, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-NTSH Berkley PowerBait Maxscent FlatWorm, 3.6", Natural Shad, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-GOBY Berkley PowerBait Maxscent FlatWorm, 3.6", Goby, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSDW5-MNG Berkley PowerBait Maxscent D-Worm, 5 1/2", Mean Green, 10 Pk Taking finesse attraction to new heights, the Berkley PowerBait MaxScent D-Worm employs bolstered scenting and increased naturalism that finicky fish won't be able to resist. Incredibly supple, the Berkley PowerBait MaxScent D-Worm is poured with... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSDW5-BBB Berkley PowerBait Maxscent D-Worm, 5 1/2", Baby Bass, 10 Pk Taking finesse attraction to new heights, the Berkley PowerBait MaxScent D-Worm employs bolstered scenting and increased naturalism that finicky fish won't be able to resist. Incredibly supple, the Berkley PowerBait MaxScent D-Worm is poured with... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: GNC6-GP Berkley Gulp Nightcrawler, 6", Green Pumpkin, 10 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Great on spinner rigs and weedless jigheads Excellent for walleyes and bass Expand your strike zone... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: GJL5-BLO Berkley Gulp Jumbo Leech, 5", Black Olive, 8 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Traditional proven shape Replaces live leeches for durable, long lasting results Great action on... MSRP: Now: $11.95 Add to Cart Compare Quick view Berkley | sku: GJL5-BL Berkley Gulp Jumbo Leech, 5", Black, 8 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Traditional proven shape Replaces live leeches for durable, long lasting results Great action on... MSRP: Now: $11.95 Add to Cart Compare Quick view Lunkerhunt | sku: DRGF03 Lunkerhunt Dragonfly Finesse, 3", Meadowhawk The Lunkerhunt Dragonfly is a finesse topwater lure. It features an innovative technology that is tougher than traditional plastic. The Lunkerhunt Dragonfly excels when fished weedless. It has double skirted wings and a realistic body design that makes... MSRP: Now: $6.95 Add to Cart Compare Quick view Live Target | sku: GTM95SK134 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Pearl, 4 Pk The Ghost Tail Minnow uses LIVETARGET's Injected Core Technology (ICT) to create a ultra-realistic dropshot bait. The Inner-Core is anatomically precise and produces a vibrant metallic flash, while the Exo-Skin generates a finesse quivering action. The... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: GTM95SK207 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Purple, 4 Pk The Ghost Tail Minnow uses LIVETARGET's Injected Core Technology (ICT) to create a ultra-realistic dropshot bait. The Inner-Core is anatomically precise and produces a vibrant metallic flash, while the Exo-Skin generates a finesse quivering action. The... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $13.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $12.95 Add to Cart Compare Quick view
Quick view Details sku: MK-70 Strike King Mini-King Spinnerbait, 1/8 oz, Chartreuse & Silver MSRP: Now: $4.95 Add to Cart Compare Quick view Details Strike King | sku: 516BM-72 Strike King Tri-Wing Buzz King Buzzbait, 5/16 oz, White /Silver MSRP: Now: $5.95 Add to Cart Compare Quick view Details Strike King | sku: 516BM-70 Strike King Tri-Wing Buzz King Buzzbait, 5/16 oz, Char/ Silver MSRP: Now: $7.95 Add to Cart Compare Quick view Details sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back MSRP: Now: $7.59 Add to Cart Compare Quick view Details Northland | sku: RRS5C-93 Northland Reed-Runner Classic Single Spin 3/8 Oz, Red Shad MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-38 Northland Reed-Runner Classic Single Spin 3/8 Oz, Blackbird MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-22 Northland Reed-Runner Classic Single Spin, #4/0 Hook, 3/8 Oz, Firetiger MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-10 Northland Reed-Runner Single Spin 3/8 Oz, Canary MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS4C-93 Northland Reed-Runner Classic Single Spin, 1/4 Oz, Red Shad MSRP: Now: $6.95 Add to Cart Compare Quick view Details sku: RRS4C-38 Northland Reed-Runner Classic Single Spin 1/4 Oz, Blackbird MSRP: Now: $5.95 Add to Cart Compare Quick view Details sku: BFBH2-SR Northland Butterfly Blade Harness, #2 Blade, Sunrise MSRP: Now: $5.95 Add to Cart Compare Quick view Details sku: 1603-009 Road Runner Curly Tail Jig w/Spinner 1/8oz, Fluorescent Red/White MSRP: Now: $2.19 Add to Cart Compare Quick view Details sku: 1602-009 Road Runner Curly Tail Jig w/Spinner 1/16oz, Flourscent Red/White MSRP: Now: $2.19 Add to Cart Compare Quick view Details Strike King | sku: 516BM-76 Strike King Tri-Wing Buzz King Buzzbait, 5/16 oz, Black & Blue MSRP: Now: $7.95 Add to Cart Compare Quick view Details Northland | sku: BFBH2-NR Northland Butterfly Blade Harness, #2 Blade, 60" Snell, Silver Shiner MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-8 Northland Reed-Runner Classic Single Spin Spinner bait 3/8 Oz, Pumpkin MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-1 Northland Reed-Runner Single Spin Spinner Bait 3/8 Oz, White Shad MSRP: Now: $6.95 Add to Cart Compare Quick view Berkley | sku: BRBJ18-ORG Berkley Essentials Round Ball Jig, Hook Size 1, Orange, 7 Pk Designed with input from the Berkley Pro Staff, Berkley Round Ball Jigs are sharp, strong and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes. Strong, sharp hooks Hook sizes selected for the most... MSRP: Now: $3.95 Add to Cart Compare Quick view Berkley | sku: BHHJ14-SM Berkley Half Head Jig, Size 2/0 Hook, Smelt, 6 Pk Designed with input from the Berkley Pro Staff, Berkley Half Head Jig Heads are sharp, strong and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes. Hook sizes selected for the most appropriate bait... MSRP: Now: $5.95 Add to Cart Compare Quick view Berkley | sku: FFMN11D-FLPR Berkley Flicker Minnow Deep Dive Crankbait, 4.5", Flashy Perch Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deep with maximum flash and tail action. The Flicker Minnow body design,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: PBBRS3-SMLT Berkley PowerBait Ripple Shad, 3", Smelt, 10 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBaitso much they hold on 18 times longer, giving... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: PBBRS3-GC Berkley PowerBait Ripple Shad, 3", Glow and Char, 10 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBaitso much they hold on 18 times longer, giving... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: PBPS3-BS Berkley PowerBait Power Swimmer, 3.8", Black Shad, 6 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $5.89 Add to Cart Compare Quick view Berkley | sku: PBBCHC4-BLR Berkley PowerBait Chigger Craw, 4", Blk and Red Fleck, 9 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: PBMSFJ5-BGM Berkley PowerBait MaxScent Jerk Shad, 5", Bubblegum, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-WHPR Berkley PowerBait Maxscent FlatWorm, 3.6", White Pearl, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-SBP Berkley PowerBait Maxscent FlatWorm, 3.6", Smoke Black Purple, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-NTSH Berkley PowerBait Maxscent FlatWorm, 3.6", Natural Shad, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-GOBY Berkley PowerBait Maxscent FlatWorm, 3.6", Goby, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSDW5-MNG Berkley PowerBait Maxscent D-Worm, 5 1/2", Mean Green, 10 Pk Taking finesse attraction to new heights, the Berkley PowerBait MaxScent D-Worm employs bolstered scenting and increased naturalism that finicky fish won't be able to resist. Incredibly supple, the Berkley PowerBait MaxScent D-Worm is poured with... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSDW5-BBB Berkley PowerBait Maxscent D-Worm, 5 1/2", Baby Bass, 10 Pk Taking finesse attraction to new heights, the Berkley PowerBait MaxScent D-Worm employs bolstered scenting and increased naturalism that finicky fish won't be able to resist. Incredibly supple, the Berkley PowerBait MaxScent D-Worm is poured with... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: GNC6-GP Berkley Gulp Nightcrawler, 6", Green Pumpkin, 10 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Great on spinner rigs and weedless jigheads Excellent for walleyes and bass Expand your strike zone... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: GJL5-BLO Berkley Gulp Jumbo Leech, 5", Black Olive, 8 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Traditional proven shape Replaces live leeches for durable, long lasting results Great action on... MSRP: Now: $11.95 Add to Cart Compare Quick view Berkley | sku: GJL5-BL Berkley Gulp Jumbo Leech, 5", Black, 8 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Traditional proven shape Replaces live leeches for durable, long lasting results Great action on... MSRP: Now: $11.95 Add to Cart Compare Quick view Lunkerhunt | sku: DRGF03 Lunkerhunt Dragonfly Finesse, 3", Meadowhawk The Lunkerhunt Dragonfly is a finesse topwater lure. It features an innovative technology that is tougher than traditional plastic. The Lunkerhunt Dragonfly excels when fished weedless. It has double skirted wings and a realistic body design that makes... MSRP: Now: $6.95 Add to Cart Compare Quick view Live Target | sku: GTM95SK134 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Pearl, 4 Pk The Ghost Tail Minnow uses LIVETARGET's Injected Core Technology (ICT) to create a ultra-realistic dropshot bait. The Inner-Core is anatomically precise and produces a vibrant metallic flash, while the Exo-Skin generates a finesse quivering action. The... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: GTM95SK207 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Purple, 4 Pk The Ghost Tail Minnow uses LIVETARGET's Injected Core Technology (ICT) to create a ultra-realistic dropshot bait. The Inner-Core is anatomically precise and produces a vibrant metallic flash, while the Exo-Skin generates a finesse quivering action. The... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $13.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $12.95 Add to Cart Compare Quick view
Quick view Details Strike King | sku: 516BM-72 Strike King Tri-Wing Buzz King Buzzbait, 5/16 oz, White /Silver MSRP: Now: $5.95 Add to Cart Compare Quick view Details Strike King | sku: 516BM-70 Strike King Tri-Wing Buzz King Buzzbait, 5/16 oz, Char/ Silver MSRP: Now: $7.95 Add to Cart Compare Quick view Details sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back MSRP: Now: $7.59 Add to Cart Compare Quick view Details Northland | sku: RRS5C-93 Northland Reed-Runner Classic Single Spin 3/8 Oz, Red Shad MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-38 Northland Reed-Runner Classic Single Spin 3/8 Oz, Blackbird MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-22 Northland Reed-Runner Classic Single Spin, #4/0 Hook, 3/8 Oz, Firetiger MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-10 Northland Reed-Runner Single Spin 3/8 Oz, Canary MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS4C-93 Northland Reed-Runner Classic Single Spin, 1/4 Oz, Red Shad MSRP: Now: $6.95 Add to Cart Compare Quick view Details sku: RRS4C-38 Northland Reed-Runner Classic Single Spin 1/4 Oz, Blackbird MSRP: Now: $5.95 Add to Cart Compare Quick view Details sku: BFBH2-SR Northland Butterfly Blade Harness, #2 Blade, Sunrise MSRP: Now: $5.95 Add to Cart Compare Quick view Details sku: 1603-009 Road Runner Curly Tail Jig w/Spinner 1/8oz, Fluorescent Red/White MSRP: Now: $2.19 Add to Cart Compare Quick view Details sku: 1602-009 Road Runner Curly Tail Jig w/Spinner 1/16oz, Flourscent Red/White MSRP: Now: $2.19 Add to Cart Compare Quick view Details Strike King | sku: 516BM-76 Strike King Tri-Wing Buzz King Buzzbait, 5/16 oz, Black & Blue MSRP: Now: $7.95 Add to Cart Compare Quick view Details Northland | sku: BFBH2-NR Northland Butterfly Blade Harness, #2 Blade, 60" Snell, Silver Shiner MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-8 Northland Reed-Runner Classic Single Spin Spinner bait 3/8 Oz, Pumpkin MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-1 Northland Reed-Runner Single Spin Spinner Bait 3/8 Oz, White Shad MSRP: Now: $6.95 Add to Cart Compare Quick view Berkley | sku: BRBJ18-ORG Berkley Essentials Round Ball Jig, Hook Size 1, Orange, 7 Pk Designed with input from the Berkley Pro Staff, Berkley Round Ball Jigs are sharp, strong and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes. Strong, sharp hooks Hook sizes selected for the most... MSRP: Now: $3.95 Add to Cart Compare Quick view Berkley | sku: BHHJ14-SM Berkley Half Head Jig, Size 2/0 Hook, Smelt, 6 Pk Designed with input from the Berkley Pro Staff, Berkley Half Head Jig Heads are sharp, strong and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes. Hook sizes selected for the most appropriate bait... MSRP: Now: $5.95 Add to Cart Compare Quick view Berkley | sku: FFMN11D-FLPR Berkley Flicker Minnow Deep Dive Crankbait, 4.5", Flashy Perch Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deep with maximum flash and tail action. The Flicker Minnow body design,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: PBBRS3-SMLT Berkley PowerBait Ripple Shad, 3", Smelt, 10 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBaitso much they hold on 18 times longer, giving... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: PBBRS3-GC Berkley PowerBait Ripple Shad, 3", Glow and Char, 10 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBaitso much they hold on 18 times longer, giving... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: PBPS3-BS Berkley PowerBait Power Swimmer, 3.8", Black Shad, 6 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $5.89 Add to Cart Compare Quick view Berkley | sku: PBBCHC4-BLR Berkley PowerBait Chigger Craw, 4", Blk and Red Fleck, 9 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: PBMSFJ5-BGM Berkley PowerBait MaxScent Jerk Shad, 5", Bubblegum, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-WHPR Berkley PowerBait Maxscent FlatWorm, 3.6", White Pearl, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-SBP Berkley PowerBait Maxscent FlatWorm, 3.6", Smoke Black Purple, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-NTSH Berkley PowerBait Maxscent FlatWorm, 3.6", Natural Shad, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-GOBY Berkley PowerBait Maxscent FlatWorm, 3.6", Goby, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSDW5-MNG Berkley PowerBait Maxscent D-Worm, 5 1/2", Mean Green, 10 Pk Taking finesse attraction to new heights, the Berkley PowerBait MaxScent D-Worm employs bolstered scenting and increased naturalism that finicky fish won't be able to resist. Incredibly supple, the Berkley PowerBait MaxScent D-Worm is poured with... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSDW5-BBB Berkley PowerBait Maxscent D-Worm, 5 1/2", Baby Bass, 10 Pk Taking finesse attraction to new heights, the Berkley PowerBait MaxScent D-Worm employs bolstered scenting and increased naturalism that finicky fish won't be able to resist. Incredibly supple, the Berkley PowerBait MaxScent D-Worm is poured with... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: GNC6-GP Berkley Gulp Nightcrawler, 6", Green Pumpkin, 10 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Great on spinner rigs and weedless jigheads Excellent for walleyes and bass Expand your strike zone... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: GJL5-BLO Berkley Gulp Jumbo Leech, 5", Black Olive, 8 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Traditional proven shape Replaces live leeches for durable, long lasting results Great action on... MSRP: Now: $11.95 Add to Cart Compare Quick view Berkley | sku: GJL5-BL Berkley Gulp Jumbo Leech, 5", Black, 8 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Traditional proven shape Replaces live leeches for durable, long lasting results Great action on... MSRP: Now: $11.95 Add to Cart Compare Quick view Lunkerhunt | sku: DRGF03 Lunkerhunt Dragonfly Finesse, 3", Meadowhawk The Lunkerhunt Dragonfly is a finesse topwater lure. It features an innovative technology that is tougher than traditional plastic. The Lunkerhunt Dragonfly excels when fished weedless. It has double skirted wings and a realistic body design that makes... MSRP: Now: $6.95 Add to Cart Compare Quick view Live Target | sku: GTM95SK134 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Pearl, 4 Pk The Ghost Tail Minnow uses LIVETARGET's Injected Core Technology (ICT) to create a ultra-realistic dropshot bait. The Inner-Core is anatomically precise and produces a vibrant metallic flash, while the Exo-Skin generates a finesse quivering action. The... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: GTM95SK207 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Purple, 4 Pk The Ghost Tail Minnow uses LIVETARGET's Injected Core Technology (ICT) to create a ultra-realistic dropshot bait. The Inner-Core is anatomically precise and produces a vibrant metallic flash, while the Exo-Skin generates a finesse quivering action. The... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $13.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $12.95 Add to Cart Compare Quick view
Quick view Details Strike King | sku: 516BM-70 Strike King Tri-Wing Buzz King Buzzbait, 5/16 oz, Char/ Silver MSRP: Now: $7.95 Add to Cart Compare Quick view Details sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back MSRP: Now: $7.59 Add to Cart Compare Quick view Details Northland | sku: RRS5C-93 Northland Reed-Runner Classic Single Spin 3/8 Oz, Red Shad MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-38 Northland Reed-Runner Classic Single Spin 3/8 Oz, Blackbird MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-22 Northland Reed-Runner Classic Single Spin, #4/0 Hook, 3/8 Oz, Firetiger MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-10 Northland Reed-Runner Single Spin 3/8 Oz, Canary MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS4C-93 Northland Reed-Runner Classic Single Spin, 1/4 Oz, Red Shad MSRP: Now: $6.95 Add to Cart Compare Quick view Details sku: RRS4C-38 Northland Reed-Runner Classic Single Spin 1/4 Oz, Blackbird MSRP: Now: $5.95 Add to Cart Compare Quick view Details sku: BFBH2-SR Northland Butterfly Blade Harness, #2 Blade, Sunrise MSRP: Now: $5.95 Add to Cart Compare Quick view Details sku: 1603-009 Road Runner Curly Tail Jig w/Spinner 1/8oz, Fluorescent Red/White MSRP: Now: $2.19 Add to Cart Compare Quick view Details sku: 1602-009 Road Runner Curly Tail Jig w/Spinner 1/16oz, Flourscent Red/White MSRP: Now: $2.19 Add to Cart Compare Quick view Details Strike King | sku: 516BM-76 Strike King Tri-Wing Buzz King Buzzbait, 5/16 oz, Black & Blue MSRP: Now: $7.95 Add to Cart Compare Quick view Details Northland | sku: BFBH2-NR Northland Butterfly Blade Harness, #2 Blade, 60" Snell, Silver Shiner MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-8 Northland Reed-Runner Classic Single Spin Spinner bait 3/8 Oz, Pumpkin MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-1 Northland Reed-Runner Single Spin Spinner Bait 3/8 Oz, White Shad MSRP: Now: $6.95 Add to Cart Compare Quick view Berkley | sku: BRBJ18-ORG Berkley Essentials Round Ball Jig, Hook Size 1, Orange, 7 Pk Designed with input from the Berkley Pro Staff, Berkley Round Ball Jigs are sharp, strong and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes. Strong, sharp hooks Hook sizes selected for the most... MSRP: Now: $3.95 Add to Cart Compare Quick view Berkley | sku: BHHJ14-SM Berkley Half Head Jig, Size 2/0 Hook, Smelt, 6 Pk Designed with input from the Berkley Pro Staff, Berkley Half Head Jig Heads are sharp, strong and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes. Hook sizes selected for the most appropriate bait... MSRP: Now: $5.95 Add to Cart Compare Quick view Berkley | sku: FFMN11D-FLPR Berkley Flicker Minnow Deep Dive Crankbait, 4.5", Flashy Perch Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deep with maximum flash and tail action. The Flicker Minnow body design,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: PBBRS3-SMLT Berkley PowerBait Ripple Shad, 3", Smelt, 10 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBaitso much they hold on 18 times longer, giving... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: PBBRS3-GC Berkley PowerBait Ripple Shad, 3", Glow and Char, 10 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBaitso much they hold on 18 times longer, giving... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: PBPS3-BS Berkley PowerBait Power Swimmer, 3.8", Black Shad, 6 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $5.89 Add to Cart Compare Quick view Berkley | sku: PBBCHC4-BLR Berkley PowerBait Chigger Craw, 4", Blk and Red Fleck, 9 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: PBMSFJ5-BGM Berkley PowerBait MaxScent Jerk Shad, 5", Bubblegum, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-WHPR Berkley PowerBait Maxscent FlatWorm, 3.6", White Pearl, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-SBP Berkley PowerBait Maxscent FlatWorm, 3.6", Smoke Black Purple, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-NTSH Berkley PowerBait Maxscent FlatWorm, 3.6", Natural Shad, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-GOBY Berkley PowerBait Maxscent FlatWorm, 3.6", Goby, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSDW5-MNG Berkley PowerBait Maxscent D-Worm, 5 1/2", Mean Green, 10 Pk Taking finesse attraction to new heights, the Berkley PowerBait MaxScent D-Worm employs bolstered scenting and increased naturalism that finicky fish won't be able to resist. Incredibly supple, the Berkley PowerBait MaxScent D-Worm is poured with... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSDW5-BBB Berkley PowerBait Maxscent D-Worm, 5 1/2", Baby Bass, 10 Pk Taking finesse attraction to new heights, the Berkley PowerBait MaxScent D-Worm employs bolstered scenting and increased naturalism that finicky fish won't be able to resist. Incredibly supple, the Berkley PowerBait MaxScent D-Worm is poured with... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: GNC6-GP Berkley Gulp Nightcrawler, 6", Green Pumpkin, 10 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Great on spinner rigs and weedless jigheads Excellent for walleyes and bass Expand your strike zone... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: GJL5-BLO Berkley Gulp Jumbo Leech, 5", Black Olive, 8 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Traditional proven shape Replaces live leeches for durable, long lasting results Great action on... MSRP: Now: $11.95 Add to Cart Compare Quick view Berkley | sku: GJL5-BL Berkley Gulp Jumbo Leech, 5", Black, 8 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Traditional proven shape Replaces live leeches for durable, long lasting results Great action on... MSRP: Now: $11.95 Add to Cart Compare Quick view Lunkerhunt | sku: DRGF03 Lunkerhunt Dragonfly Finesse, 3", Meadowhawk The Lunkerhunt Dragonfly is a finesse topwater lure. It features an innovative technology that is tougher than traditional plastic. The Lunkerhunt Dragonfly excels when fished weedless. It has double skirted wings and a realistic body design that makes... MSRP: Now: $6.95 Add to Cart Compare Quick view Live Target | sku: GTM95SK134 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Pearl, 4 Pk The Ghost Tail Minnow uses LIVETARGET's Injected Core Technology (ICT) to create a ultra-realistic dropshot bait. The Inner-Core is anatomically precise and produces a vibrant metallic flash, while the Exo-Skin generates a finesse quivering action. The... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: GTM95SK207 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Purple, 4 Pk The Ghost Tail Minnow uses LIVETARGET's Injected Core Technology (ICT) to create a ultra-realistic dropshot bait. The Inner-Core is anatomically precise and produces a vibrant metallic flash, while the Exo-Skin generates a finesse quivering action. The... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $13.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $12.95 Add to Cart Compare Quick view
Quick view Details sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back MSRP: Now: $7.59 Add to Cart Compare Quick view Details Northland | sku: RRS5C-93 Northland Reed-Runner Classic Single Spin 3/8 Oz, Red Shad MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-38 Northland Reed-Runner Classic Single Spin 3/8 Oz, Blackbird MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-22 Northland Reed-Runner Classic Single Spin, #4/0 Hook, 3/8 Oz, Firetiger MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-10 Northland Reed-Runner Single Spin 3/8 Oz, Canary MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS4C-93 Northland Reed-Runner Classic Single Spin, 1/4 Oz, Red Shad MSRP: Now: $6.95 Add to Cart Compare Quick view Details sku: RRS4C-38 Northland Reed-Runner Classic Single Spin 1/4 Oz, Blackbird MSRP: Now: $5.95 Add to Cart Compare Quick view Details sku: BFBH2-SR Northland Butterfly Blade Harness, #2 Blade, Sunrise MSRP: Now: $5.95 Add to Cart Compare Quick view Details sku: 1603-009 Road Runner Curly Tail Jig w/Spinner 1/8oz, Fluorescent Red/White MSRP: Now: $2.19 Add to Cart Compare Quick view Details sku: 1602-009 Road Runner Curly Tail Jig w/Spinner 1/16oz, Flourscent Red/White MSRP: Now: $2.19 Add to Cart Compare Quick view Details Strike King | sku: 516BM-76 Strike King Tri-Wing Buzz King Buzzbait, 5/16 oz, Black & Blue MSRP: Now: $7.95 Add to Cart Compare Quick view Details Northland | sku: BFBH2-NR Northland Butterfly Blade Harness, #2 Blade, 60" Snell, Silver Shiner MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-8 Northland Reed-Runner Classic Single Spin Spinner bait 3/8 Oz, Pumpkin MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-1 Northland Reed-Runner Single Spin Spinner Bait 3/8 Oz, White Shad MSRP: Now: $6.95 Add to Cart Compare Quick view Berkley | sku: BRBJ18-ORG Berkley Essentials Round Ball Jig, Hook Size 1, Orange, 7 Pk Designed with input from the Berkley Pro Staff, Berkley Round Ball Jigs are sharp, strong and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes. Strong, sharp hooks Hook sizes selected for the most... MSRP: Now: $3.95 Add to Cart Compare Quick view Berkley | sku: BHHJ14-SM Berkley Half Head Jig, Size 2/0 Hook, Smelt, 6 Pk Designed with input from the Berkley Pro Staff, Berkley Half Head Jig Heads are sharp, strong and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes. Hook sizes selected for the most appropriate bait... MSRP: Now: $5.95 Add to Cart Compare Quick view Berkley | sku: FFMN11D-FLPR Berkley Flicker Minnow Deep Dive Crankbait, 4.5", Flashy Perch Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deep with maximum flash and tail action. The Flicker Minnow body design,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: PBBRS3-SMLT Berkley PowerBait Ripple Shad, 3", Smelt, 10 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBaitso much they hold on 18 times longer, giving... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: PBBRS3-GC Berkley PowerBait Ripple Shad, 3", Glow and Char, 10 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBaitso much they hold on 18 times longer, giving... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: PBPS3-BS Berkley PowerBait Power Swimmer, 3.8", Black Shad, 6 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $5.89 Add to Cart Compare Quick view Berkley | sku: PBBCHC4-BLR Berkley PowerBait Chigger Craw, 4", Blk and Red Fleck, 9 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: PBMSFJ5-BGM Berkley PowerBait MaxScent Jerk Shad, 5", Bubblegum, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-WHPR Berkley PowerBait Maxscent FlatWorm, 3.6", White Pearl, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-SBP Berkley PowerBait Maxscent FlatWorm, 3.6", Smoke Black Purple, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-NTSH Berkley PowerBait Maxscent FlatWorm, 3.6", Natural Shad, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-GOBY Berkley PowerBait Maxscent FlatWorm, 3.6", Goby, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSDW5-MNG Berkley PowerBait Maxscent D-Worm, 5 1/2", Mean Green, 10 Pk Taking finesse attraction to new heights, the Berkley PowerBait MaxScent D-Worm employs bolstered scenting and increased naturalism that finicky fish won't be able to resist. Incredibly supple, the Berkley PowerBait MaxScent D-Worm is poured with... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSDW5-BBB Berkley PowerBait Maxscent D-Worm, 5 1/2", Baby Bass, 10 Pk Taking finesse attraction to new heights, the Berkley PowerBait MaxScent D-Worm employs bolstered scenting and increased naturalism that finicky fish won't be able to resist. Incredibly supple, the Berkley PowerBait MaxScent D-Worm is poured with... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: GNC6-GP Berkley Gulp Nightcrawler, 6", Green Pumpkin, 10 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Great on spinner rigs and weedless jigheads Excellent for walleyes and bass Expand your strike zone... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: GJL5-BLO Berkley Gulp Jumbo Leech, 5", Black Olive, 8 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Traditional proven shape Replaces live leeches for durable, long lasting results Great action on... MSRP: Now: $11.95 Add to Cart Compare Quick view Berkley | sku: GJL5-BL Berkley Gulp Jumbo Leech, 5", Black, 8 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Traditional proven shape Replaces live leeches for durable, long lasting results Great action on... MSRP: Now: $11.95 Add to Cart Compare Quick view Lunkerhunt | sku: DRGF03 Lunkerhunt Dragonfly Finesse, 3", Meadowhawk The Lunkerhunt Dragonfly is a finesse topwater lure. It features an innovative technology that is tougher than traditional plastic. The Lunkerhunt Dragonfly excels when fished weedless. It has double skirted wings and a realistic body design that makes... MSRP: Now: $6.95 Add to Cart Compare Quick view Live Target | sku: GTM95SK134 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Pearl, 4 Pk The Ghost Tail Minnow uses LIVETARGET's Injected Core Technology (ICT) to create a ultra-realistic dropshot bait. The Inner-Core is anatomically precise and produces a vibrant metallic flash, while the Exo-Skin generates a finesse quivering action. The... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: GTM95SK207 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Purple, 4 Pk The Ghost Tail Minnow uses LIVETARGET's Injected Core Technology (ICT) to create a ultra-realistic dropshot bait. The Inner-Core is anatomically precise and produces a vibrant metallic flash, while the Exo-Skin generates a finesse quivering action. The... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $13.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $12.95 Add to Cart Compare Quick view
Quick view Details Northland | sku: RRS5C-93 Northland Reed-Runner Classic Single Spin 3/8 Oz, Red Shad MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-38 Northland Reed-Runner Classic Single Spin 3/8 Oz, Blackbird MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-22 Northland Reed-Runner Classic Single Spin, #4/0 Hook, 3/8 Oz, Firetiger MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-10 Northland Reed-Runner Single Spin 3/8 Oz, Canary MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS4C-93 Northland Reed-Runner Classic Single Spin, 1/4 Oz, Red Shad MSRP: Now: $6.95 Add to Cart Compare Quick view Details sku: RRS4C-38 Northland Reed-Runner Classic Single Spin 1/4 Oz, Blackbird MSRP: Now: $5.95 Add to Cart Compare Quick view Details sku: BFBH2-SR Northland Butterfly Blade Harness, #2 Blade, Sunrise MSRP: Now: $5.95 Add to Cart Compare Quick view Details sku: 1603-009 Road Runner Curly Tail Jig w/Spinner 1/8oz, Fluorescent Red/White MSRP: Now: $2.19 Add to Cart Compare Quick view Details sku: 1602-009 Road Runner Curly Tail Jig w/Spinner 1/16oz, Flourscent Red/White MSRP: Now: $2.19 Add to Cart Compare Quick view Details Strike King | sku: 516BM-76 Strike King Tri-Wing Buzz King Buzzbait, 5/16 oz, Black & Blue MSRP: Now: $7.95 Add to Cart Compare Quick view Details Northland | sku: BFBH2-NR Northland Butterfly Blade Harness, #2 Blade, 60" Snell, Silver Shiner MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-8 Northland Reed-Runner Classic Single Spin Spinner bait 3/8 Oz, Pumpkin MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-1 Northland Reed-Runner Single Spin Spinner Bait 3/8 Oz, White Shad MSRP: Now: $6.95 Add to Cart Compare Quick view Berkley | sku: BRBJ18-ORG Berkley Essentials Round Ball Jig, Hook Size 1, Orange, 7 Pk Designed with input from the Berkley Pro Staff, Berkley Round Ball Jigs are sharp, strong and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes. Strong, sharp hooks Hook sizes selected for the most... MSRP: Now: $3.95 Add to Cart Compare Quick view Berkley | sku: BHHJ14-SM Berkley Half Head Jig, Size 2/0 Hook, Smelt, 6 Pk Designed with input from the Berkley Pro Staff, Berkley Half Head Jig Heads are sharp, strong and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes. Hook sizes selected for the most appropriate bait... MSRP: Now: $5.95 Add to Cart Compare Quick view Berkley | sku: FFMN11D-FLPR Berkley Flicker Minnow Deep Dive Crankbait, 4.5", Flashy Perch Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deep with maximum flash and tail action. The Flicker Minnow body design,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: PBBRS3-SMLT Berkley PowerBait Ripple Shad, 3", Smelt, 10 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBaitso much they hold on 18 times longer, giving... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: PBBRS3-GC Berkley PowerBait Ripple Shad, 3", Glow and Char, 10 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBaitso much they hold on 18 times longer, giving... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: PBPS3-BS Berkley PowerBait Power Swimmer, 3.8", Black Shad, 6 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $5.89 Add to Cart Compare Quick view Berkley | sku: PBBCHC4-BLR Berkley PowerBait Chigger Craw, 4", Blk and Red Fleck, 9 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: PBMSFJ5-BGM Berkley PowerBait MaxScent Jerk Shad, 5", Bubblegum, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-WHPR Berkley PowerBait Maxscent FlatWorm, 3.6", White Pearl, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-SBP Berkley PowerBait Maxscent FlatWorm, 3.6", Smoke Black Purple, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-NTSH Berkley PowerBait Maxscent FlatWorm, 3.6", Natural Shad, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-GOBY Berkley PowerBait Maxscent FlatWorm, 3.6", Goby, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSDW5-MNG Berkley PowerBait Maxscent D-Worm, 5 1/2", Mean Green, 10 Pk Taking finesse attraction to new heights, the Berkley PowerBait MaxScent D-Worm employs bolstered scenting and increased naturalism that finicky fish won't be able to resist. Incredibly supple, the Berkley PowerBait MaxScent D-Worm is poured with... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSDW5-BBB Berkley PowerBait Maxscent D-Worm, 5 1/2", Baby Bass, 10 Pk Taking finesse attraction to new heights, the Berkley PowerBait MaxScent D-Worm employs bolstered scenting and increased naturalism that finicky fish won't be able to resist. Incredibly supple, the Berkley PowerBait MaxScent D-Worm is poured with... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: GNC6-GP Berkley Gulp Nightcrawler, 6", Green Pumpkin, 10 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Great on spinner rigs and weedless jigheads Excellent for walleyes and bass Expand your strike zone... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: GJL5-BLO Berkley Gulp Jumbo Leech, 5", Black Olive, 8 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Traditional proven shape Replaces live leeches for durable, long lasting results Great action on... MSRP: Now: $11.95 Add to Cart Compare Quick view Berkley | sku: GJL5-BL Berkley Gulp Jumbo Leech, 5", Black, 8 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Traditional proven shape Replaces live leeches for durable, long lasting results Great action on... MSRP: Now: $11.95 Add to Cart Compare Quick view Lunkerhunt | sku: DRGF03 Lunkerhunt Dragonfly Finesse, 3", Meadowhawk The Lunkerhunt Dragonfly is a finesse topwater lure. It features an innovative technology that is tougher than traditional plastic. The Lunkerhunt Dragonfly excels when fished weedless. It has double skirted wings and a realistic body design that makes... MSRP: Now: $6.95 Add to Cart Compare Quick view Live Target | sku: GTM95SK134 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Pearl, 4 Pk The Ghost Tail Minnow uses LIVETARGET's Injected Core Technology (ICT) to create a ultra-realistic dropshot bait. The Inner-Core is anatomically precise and produces a vibrant metallic flash, while the Exo-Skin generates a finesse quivering action. The... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: GTM95SK207 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Purple, 4 Pk The Ghost Tail Minnow uses LIVETARGET's Injected Core Technology (ICT) to create a ultra-realistic dropshot bait. The Inner-Core is anatomically precise and produces a vibrant metallic flash, while the Exo-Skin generates a finesse quivering action. The... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $13.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $12.95 Add to Cart Compare Quick view
Quick view Details Northland | sku: RRS5C-38 Northland Reed-Runner Classic Single Spin 3/8 Oz, Blackbird MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-22 Northland Reed-Runner Classic Single Spin, #4/0 Hook, 3/8 Oz, Firetiger MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-10 Northland Reed-Runner Single Spin 3/8 Oz, Canary MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS4C-93 Northland Reed-Runner Classic Single Spin, 1/4 Oz, Red Shad MSRP: Now: $6.95 Add to Cart Compare Quick view Details sku: RRS4C-38 Northland Reed-Runner Classic Single Spin 1/4 Oz, Blackbird MSRP: Now: $5.95 Add to Cart Compare Quick view Details sku: BFBH2-SR Northland Butterfly Blade Harness, #2 Blade, Sunrise MSRP: Now: $5.95 Add to Cart Compare Quick view Details sku: 1603-009 Road Runner Curly Tail Jig w/Spinner 1/8oz, Fluorescent Red/White MSRP: Now: $2.19 Add to Cart Compare Quick view Details sku: 1602-009 Road Runner Curly Tail Jig w/Spinner 1/16oz, Flourscent Red/White MSRP: Now: $2.19 Add to Cart Compare Quick view Details Strike King | sku: 516BM-76 Strike King Tri-Wing Buzz King Buzzbait, 5/16 oz, Black & Blue MSRP: Now: $7.95 Add to Cart Compare Quick view Details Northland | sku: BFBH2-NR Northland Butterfly Blade Harness, #2 Blade, 60" Snell, Silver Shiner MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-8 Northland Reed-Runner Classic Single Spin Spinner bait 3/8 Oz, Pumpkin MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-1 Northland Reed-Runner Single Spin Spinner Bait 3/8 Oz, White Shad MSRP: Now: $6.95 Add to Cart Compare Quick view Berkley | sku: BRBJ18-ORG Berkley Essentials Round Ball Jig, Hook Size 1, Orange, 7 Pk Designed with input from the Berkley Pro Staff, Berkley Round Ball Jigs are sharp, strong and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes. Strong, sharp hooks Hook sizes selected for the most... MSRP: Now: $3.95 Add to Cart Compare Quick view Berkley | sku: BHHJ14-SM Berkley Half Head Jig, Size 2/0 Hook, Smelt, 6 Pk Designed with input from the Berkley Pro Staff, Berkley Half Head Jig Heads are sharp, strong and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes. Hook sizes selected for the most appropriate bait... MSRP: Now: $5.95 Add to Cart Compare Quick view Berkley | sku: FFMN11D-FLPR Berkley Flicker Minnow Deep Dive Crankbait, 4.5", Flashy Perch Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deep with maximum flash and tail action. The Flicker Minnow body design,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: PBBRS3-SMLT Berkley PowerBait Ripple Shad, 3", Smelt, 10 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBaitso much they hold on 18 times longer, giving... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: PBBRS3-GC Berkley PowerBait Ripple Shad, 3", Glow and Char, 10 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBaitso much they hold on 18 times longer, giving... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: PBPS3-BS Berkley PowerBait Power Swimmer, 3.8", Black Shad, 6 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $5.89 Add to Cart Compare Quick view Berkley | sku: PBBCHC4-BLR Berkley PowerBait Chigger Craw, 4", Blk and Red Fleck, 9 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: PBMSFJ5-BGM Berkley PowerBait MaxScent Jerk Shad, 5", Bubblegum, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-WHPR Berkley PowerBait Maxscent FlatWorm, 3.6", White Pearl, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-SBP Berkley PowerBait Maxscent FlatWorm, 3.6", Smoke Black Purple, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-NTSH Berkley PowerBait Maxscent FlatWorm, 3.6", Natural Shad, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-GOBY Berkley PowerBait Maxscent FlatWorm, 3.6", Goby, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSDW5-MNG Berkley PowerBait Maxscent D-Worm, 5 1/2", Mean Green, 10 Pk Taking finesse attraction to new heights, the Berkley PowerBait MaxScent D-Worm employs bolstered scenting and increased naturalism that finicky fish won't be able to resist. Incredibly supple, the Berkley PowerBait MaxScent D-Worm is poured with... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSDW5-BBB Berkley PowerBait Maxscent D-Worm, 5 1/2", Baby Bass, 10 Pk Taking finesse attraction to new heights, the Berkley PowerBait MaxScent D-Worm employs bolstered scenting and increased naturalism that finicky fish won't be able to resist. Incredibly supple, the Berkley PowerBait MaxScent D-Worm is poured with... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: GNC6-GP Berkley Gulp Nightcrawler, 6", Green Pumpkin, 10 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Great on spinner rigs and weedless jigheads Excellent for walleyes and bass Expand your strike zone... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: GJL5-BLO Berkley Gulp Jumbo Leech, 5", Black Olive, 8 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Traditional proven shape Replaces live leeches for durable, long lasting results Great action on... MSRP: Now: $11.95 Add to Cart Compare Quick view Berkley | sku: GJL5-BL Berkley Gulp Jumbo Leech, 5", Black, 8 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Traditional proven shape Replaces live leeches for durable, long lasting results Great action on... MSRP: Now: $11.95 Add to Cart Compare Quick view Lunkerhunt | sku: DRGF03 Lunkerhunt Dragonfly Finesse, 3", Meadowhawk The Lunkerhunt Dragonfly is a finesse topwater lure. It features an innovative technology that is tougher than traditional plastic. The Lunkerhunt Dragonfly excels when fished weedless. It has double skirted wings and a realistic body design that makes... MSRP: Now: $6.95 Add to Cart Compare Quick view Live Target | sku: GTM95SK134 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Pearl, 4 Pk The Ghost Tail Minnow uses LIVETARGET's Injected Core Technology (ICT) to create a ultra-realistic dropshot bait. The Inner-Core is anatomically precise and produces a vibrant metallic flash, while the Exo-Skin generates a finesse quivering action. The... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: GTM95SK207 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Purple, 4 Pk The Ghost Tail Minnow uses LIVETARGET's Injected Core Technology (ICT) to create a ultra-realistic dropshot bait. The Inner-Core is anatomically precise and produces a vibrant metallic flash, while the Exo-Skin generates a finesse quivering action. The... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $13.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $12.95 Add to Cart Compare Quick view
Quick view Details Northland | sku: RRS5C-22 Northland Reed-Runner Classic Single Spin, #4/0 Hook, 3/8 Oz, Firetiger MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-10 Northland Reed-Runner Single Spin 3/8 Oz, Canary MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS4C-93 Northland Reed-Runner Classic Single Spin, 1/4 Oz, Red Shad MSRP: Now: $6.95 Add to Cart Compare Quick view Details sku: RRS4C-38 Northland Reed-Runner Classic Single Spin 1/4 Oz, Blackbird MSRP: Now: $5.95 Add to Cart Compare Quick view Details sku: BFBH2-SR Northland Butterfly Blade Harness, #2 Blade, Sunrise MSRP: Now: $5.95 Add to Cart Compare Quick view Details sku: 1603-009 Road Runner Curly Tail Jig w/Spinner 1/8oz, Fluorescent Red/White MSRP: Now: $2.19 Add to Cart Compare Quick view Details sku: 1602-009 Road Runner Curly Tail Jig w/Spinner 1/16oz, Flourscent Red/White MSRP: Now: $2.19 Add to Cart Compare Quick view Details Strike King | sku: 516BM-76 Strike King Tri-Wing Buzz King Buzzbait, 5/16 oz, Black & Blue MSRP: Now: $7.95 Add to Cart Compare Quick view Details Northland | sku: BFBH2-NR Northland Butterfly Blade Harness, #2 Blade, 60" Snell, Silver Shiner MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-8 Northland Reed-Runner Classic Single Spin Spinner bait 3/8 Oz, Pumpkin MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-1 Northland Reed-Runner Single Spin Spinner Bait 3/8 Oz, White Shad MSRP: Now: $6.95 Add to Cart Compare Quick view Berkley | sku: BRBJ18-ORG Berkley Essentials Round Ball Jig, Hook Size 1, Orange, 7 Pk Designed with input from the Berkley Pro Staff, Berkley Round Ball Jigs are sharp, strong and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes. Strong, sharp hooks Hook sizes selected for the most... MSRP: Now: $3.95 Add to Cart Compare Quick view Berkley | sku: BHHJ14-SM Berkley Half Head Jig, Size 2/0 Hook, Smelt, 6 Pk Designed with input from the Berkley Pro Staff, Berkley Half Head Jig Heads are sharp, strong and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes. Hook sizes selected for the most appropriate bait... MSRP: Now: $5.95 Add to Cart Compare Quick view Berkley | sku: FFMN11D-FLPR Berkley Flicker Minnow Deep Dive Crankbait, 4.5", Flashy Perch Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deep with maximum flash and tail action. The Flicker Minnow body design,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: PBBRS3-SMLT Berkley PowerBait Ripple Shad, 3", Smelt, 10 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBaitso much they hold on 18 times longer, giving... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: PBBRS3-GC Berkley PowerBait Ripple Shad, 3", Glow and Char, 10 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBaitso much they hold on 18 times longer, giving... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: PBPS3-BS Berkley PowerBait Power Swimmer, 3.8", Black Shad, 6 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $5.89 Add to Cart Compare Quick view Berkley | sku: PBBCHC4-BLR Berkley PowerBait Chigger Craw, 4", Blk and Red Fleck, 9 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: PBMSFJ5-BGM Berkley PowerBait MaxScent Jerk Shad, 5", Bubblegum, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-WHPR Berkley PowerBait Maxscent FlatWorm, 3.6", White Pearl, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-SBP Berkley PowerBait Maxscent FlatWorm, 3.6", Smoke Black Purple, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-NTSH Berkley PowerBait Maxscent FlatWorm, 3.6", Natural Shad, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-GOBY Berkley PowerBait Maxscent FlatWorm, 3.6", Goby, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSDW5-MNG Berkley PowerBait Maxscent D-Worm, 5 1/2", Mean Green, 10 Pk Taking finesse attraction to new heights, the Berkley PowerBait MaxScent D-Worm employs bolstered scenting and increased naturalism that finicky fish won't be able to resist. Incredibly supple, the Berkley PowerBait MaxScent D-Worm is poured with... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSDW5-BBB Berkley PowerBait Maxscent D-Worm, 5 1/2", Baby Bass, 10 Pk Taking finesse attraction to new heights, the Berkley PowerBait MaxScent D-Worm employs bolstered scenting and increased naturalism that finicky fish won't be able to resist. Incredibly supple, the Berkley PowerBait MaxScent D-Worm is poured with... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: GNC6-GP Berkley Gulp Nightcrawler, 6", Green Pumpkin, 10 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Great on spinner rigs and weedless jigheads Excellent for walleyes and bass Expand your strike zone... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: GJL5-BLO Berkley Gulp Jumbo Leech, 5", Black Olive, 8 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Traditional proven shape Replaces live leeches for durable, long lasting results Great action on... MSRP: Now: $11.95 Add to Cart Compare Quick view Berkley | sku: GJL5-BL Berkley Gulp Jumbo Leech, 5", Black, 8 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Traditional proven shape Replaces live leeches for durable, long lasting results Great action on... MSRP: Now: $11.95 Add to Cart Compare Quick view Lunkerhunt | sku: DRGF03 Lunkerhunt Dragonfly Finesse, 3", Meadowhawk The Lunkerhunt Dragonfly is a finesse topwater lure. It features an innovative technology that is tougher than traditional plastic. The Lunkerhunt Dragonfly excels when fished weedless. It has double skirted wings and a realistic body design that makes... MSRP: Now: $6.95 Add to Cart Compare Quick view Live Target | sku: GTM95SK134 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Pearl, 4 Pk The Ghost Tail Minnow uses LIVETARGET's Injected Core Technology (ICT) to create a ultra-realistic dropshot bait. The Inner-Core is anatomically precise and produces a vibrant metallic flash, while the Exo-Skin generates a finesse quivering action. The... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: GTM95SK207 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Purple, 4 Pk The Ghost Tail Minnow uses LIVETARGET's Injected Core Technology (ICT) to create a ultra-realistic dropshot bait. The Inner-Core is anatomically precise and produces a vibrant metallic flash, while the Exo-Skin generates a finesse quivering action. The... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $13.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $12.95 Add to Cart Compare Quick view
Quick view Details Northland | sku: RRS5C-10 Northland Reed-Runner Single Spin 3/8 Oz, Canary MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS4C-93 Northland Reed-Runner Classic Single Spin, 1/4 Oz, Red Shad MSRP: Now: $6.95 Add to Cart Compare Quick view Details sku: RRS4C-38 Northland Reed-Runner Classic Single Spin 1/4 Oz, Blackbird MSRP: Now: $5.95 Add to Cart Compare Quick view Details sku: BFBH2-SR Northland Butterfly Blade Harness, #2 Blade, Sunrise MSRP: Now: $5.95 Add to Cart Compare Quick view Details sku: 1603-009 Road Runner Curly Tail Jig w/Spinner 1/8oz, Fluorescent Red/White MSRP: Now: $2.19 Add to Cart Compare Quick view Details sku: 1602-009 Road Runner Curly Tail Jig w/Spinner 1/16oz, Flourscent Red/White MSRP: Now: $2.19 Add to Cart Compare Quick view Details Strike King | sku: 516BM-76 Strike King Tri-Wing Buzz King Buzzbait, 5/16 oz, Black & Blue MSRP: Now: $7.95 Add to Cart Compare Quick view Details Northland | sku: BFBH2-NR Northland Butterfly Blade Harness, #2 Blade, 60" Snell, Silver Shiner MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-8 Northland Reed-Runner Classic Single Spin Spinner bait 3/8 Oz, Pumpkin MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-1 Northland Reed-Runner Single Spin Spinner Bait 3/8 Oz, White Shad MSRP: Now: $6.95 Add to Cart Compare Quick view Berkley | sku: BRBJ18-ORG Berkley Essentials Round Ball Jig, Hook Size 1, Orange, 7 Pk Designed with input from the Berkley Pro Staff, Berkley Round Ball Jigs are sharp, strong and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes. Strong, sharp hooks Hook sizes selected for the most... MSRP: Now: $3.95 Add to Cart Compare Quick view Berkley | sku: BHHJ14-SM Berkley Half Head Jig, Size 2/0 Hook, Smelt, 6 Pk Designed with input from the Berkley Pro Staff, Berkley Half Head Jig Heads are sharp, strong and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes. Hook sizes selected for the most appropriate bait... MSRP: Now: $5.95 Add to Cart Compare Quick view Berkley | sku: FFMN11D-FLPR Berkley Flicker Minnow Deep Dive Crankbait, 4.5", Flashy Perch Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deep with maximum flash and tail action. The Flicker Minnow body design,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: PBBRS3-SMLT Berkley PowerBait Ripple Shad, 3", Smelt, 10 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBaitso much they hold on 18 times longer, giving... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: PBBRS3-GC Berkley PowerBait Ripple Shad, 3", Glow and Char, 10 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBaitso much they hold on 18 times longer, giving... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: PBPS3-BS Berkley PowerBait Power Swimmer, 3.8", Black Shad, 6 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $5.89 Add to Cart Compare Quick view Berkley | sku: PBBCHC4-BLR Berkley PowerBait Chigger Craw, 4", Blk and Red Fleck, 9 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: PBMSFJ5-BGM Berkley PowerBait MaxScent Jerk Shad, 5", Bubblegum, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-WHPR Berkley PowerBait Maxscent FlatWorm, 3.6", White Pearl, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-SBP Berkley PowerBait Maxscent FlatWorm, 3.6", Smoke Black Purple, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-NTSH Berkley PowerBait Maxscent FlatWorm, 3.6", Natural Shad, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-GOBY Berkley PowerBait Maxscent FlatWorm, 3.6", Goby, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSDW5-MNG Berkley PowerBait Maxscent D-Worm, 5 1/2", Mean Green, 10 Pk Taking finesse attraction to new heights, the Berkley PowerBait MaxScent D-Worm employs bolstered scenting and increased naturalism that finicky fish won't be able to resist. Incredibly supple, the Berkley PowerBait MaxScent D-Worm is poured with... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSDW5-BBB Berkley PowerBait Maxscent D-Worm, 5 1/2", Baby Bass, 10 Pk Taking finesse attraction to new heights, the Berkley PowerBait MaxScent D-Worm employs bolstered scenting and increased naturalism that finicky fish won't be able to resist. Incredibly supple, the Berkley PowerBait MaxScent D-Worm is poured with... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: GNC6-GP Berkley Gulp Nightcrawler, 6", Green Pumpkin, 10 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Great on spinner rigs and weedless jigheads Excellent for walleyes and bass Expand your strike zone... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: GJL5-BLO Berkley Gulp Jumbo Leech, 5", Black Olive, 8 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Traditional proven shape Replaces live leeches for durable, long lasting results Great action on... MSRP: Now: $11.95 Add to Cart Compare Quick view Berkley | sku: GJL5-BL Berkley Gulp Jumbo Leech, 5", Black, 8 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Traditional proven shape Replaces live leeches for durable, long lasting results Great action on... MSRP: Now: $11.95 Add to Cart Compare Quick view Lunkerhunt | sku: DRGF03 Lunkerhunt Dragonfly Finesse, 3", Meadowhawk The Lunkerhunt Dragonfly is a finesse topwater lure. It features an innovative technology that is tougher than traditional plastic. The Lunkerhunt Dragonfly excels when fished weedless. It has double skirted wings and a realistic body design that makes... MSRP: Now: $6.95 Add to Cart Compare Quick view Live Target | sku: GTM95SK134 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Pearl, 4 Pk The Ghost Tail Minnow uses LIVETARGET's Injected Core Technology (ICT) to create a ultra-realistic dropshot bait. The Inner-Core is anatomically precise and produces a vibrant metallic flash, while the Exo-Skin generates a finesse quivering action. The... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: GTM95SK207 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Purple, 4 Pk The Ghost Tail Minnow uses LIVETARGET's Injected Core Technology (ICT) to create a ultra-realistic dropshot bait. The Inner-Core is anatomically precise and produces a vibrant metallic flash, while the Exo-Skin generates a finesse quivering action. The... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $13.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $12.95 Add to Cart Compare Quick view
Quick view Details Northland | sku: RRS4C-93 Northland Reed-Runner Classic Single Spin, 1/4 Oz, Red Shad MSRP: Now: $6.95 Add to Cart Compare Quick view Details sku: RRS4C-38 Northland Reed-Runner Classic Single Spin 1/4 Oz, Blackbird MSRP: Now: $5.95 Add to Cart Compare Quick view Details sku: BFBH2-SR Northland Butterfly Blade Harness, #2 Blade, Sunrise MSRP: Now: $5.95 Add to Cart Compare Quick view Details sku: 1603-009 Road Runner Curly Tail Jig w/Spinner 1/8oz, Fluorescent Red/White MSRP: Now: $2.19 Add to Cart Compare Quick view Details sku: 1602-009 Road Runner Curly Tail Jig w/Spinner 1/16oz, Flourscent Red/White MSRP: Now: $2.19 Add to Cart Compare Quick view Details Strike King | sku: 516BM-76 Strike King Tri-Wing Buzz King Buzzbait, 5/16 oz, Black & Blue MSRP: Now: $7.95 Add to Cart Compare Quick view Details Northland | sku: BFBH2-NR Northland Butterfly Blade Harness, #2 Blade, 60" Snell, Silver Shiner MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-8 Northland Reed-Runner Classic Single Spin Spinner bait 3/8 Oz, Pumpkin MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-1 Northland Reed-Runner Single Spin Spinner Bait 3/8 Oz, White Shad MSRP: Now: $6.95 Add to Cart Compare Quick view Berkley | sku: BRBJ18-ORG Berkley Essentials Round Ball Jig, Hook Size 1, Orange, 7 Pk Designed with input from the Berkley Pro Staff, Berkley Round Ball Jigs are sharp, strong and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes. Strong, sharp hooks Hook sizes selected for the most... MSRP: Now: $3.95 Add to Cart Compare Quick view Berkley | sku: BHHJ14-SM Berkley Half Head Jig, Size 2/0 Hook, Smelt, 6 Pk Designed with input from the Berkley Pro Staff, Berkley Half Head Jig Heads are sharp, strong and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes. Hook sizes selected for the most appropriate bait... MSRP: Now: $5.95 Add to Cart Compare Quick view Berkley | sku: FFMN11D-FLPR Berkley Flicker Minnow Deep Dive Crankbait, 4.5", Flashy Perch Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deep with maximum flash and tail action. The Flicker Minnow body design,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: PBBRS3-SMLT Berkley PowerBait Ripple Shad, 3", Smelt, 10 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBaitso much they hold on 18 times longer, giving... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: PBBRS3-GC Berkley PowerBait Ripple Shad, 3", Glow and Char, 10 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBaitso much they hold on 18 times longer, giving... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: PBPS3-BS Berkley PowerBait Power Swimmer, 3.8", Black Shad, 6 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $5.89 Add to Cart Compare Quick view Berkley | sku: PBBCHC4-BLR Berkley PowerBait Chigger Craw, 4", Blk and Red Fleck, 9 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: PBMSFJ5-BGM Berkley PowerBait MaxScent Jerk Shad, 5", Bubblegum, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-WHPR Berkley PowerBait Maxscent FlatWorm, 3.6", White Pearl, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-SBP Berkley PowerBait Maxscent FlatWorm, 3.6", Smoke Black Purple, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-NTSH Berkley PowerBait Maxscent FlatWorm, 3.6", Natural Shad, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-GOBY Berkley PowerBait Maxscent FlatWorm, 3.6", Goby, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSDW5-MNG Berkley PowerBait Maxscent D-Worm, 5 1/2", Mean Green, 10 Pk Taking finesse attraction to new heights, the Berkley PowerBait MaxScent D-Worm employs bolstered scenting and increased naturalism that finicky fish won't be able to resist. Incredibly supple, the Berkley PowerBait MaxScent D-Worm is poured with... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSDW5-BBB Berkley PowerBait Maxscent D-Worm, 5 1/2", Baby Bass, 10 Pk Taking finesse attraction to new heights, the Berkley PowerBait MaxScent D-Worm employs bolstered scenting and increased naturalism that finicky fish won't be able to resist. Incredibly supple, the Berkley PowerBait MaxScent D-Worm is poured with... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: GNC6-GP Berkley Gulp Nightcrawler, 6", Green Pumpkin, 10 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Great on spinner rigs and weedless jigheads Excellent for walleyes and bass Expand your strike zone... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: GJL5-BLO Berkley Gulp Jumbo Leech, 5", Black Olive, 8 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Traditional proven shape Replaces live leeches for durable, long lasting results Great action on... MSRP: Now: $11.95 Add to Cart Compare Quick view Berkley | sku: GJL5-BL Berkley Gulp Jumbo Leech, 5", Black, 8 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Traditional proven shape Replaces live leeches for durable, long lasting results Great action on... MSRP: Now: $11.95 Add to Cart Compare Quick view Lunkerhunt | sku: DRGF03 Lunkerhunt Dragonfly Finesse, 3", Meadowhawk The Lunkerhunt Dragonfly is a finesse topwater lure. It features an innovative technology that is tougher than traditional plastic. The Lunkerhunt Dragonfly excels when fished weedless. It has double skirted wings and a realistic body design that makes... MSRP: Now: $6.95 Add to Cart Compare Quick view Live Target | sku: GTM95SK134 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Pearl, 4 Pk The Ghost Tail Minnow uses LIVETARGET's Injected Core Technology (ICT) to create a ultra-realistic dropshot bait. The Inner-Core is anatomically precise and produces a vibrant metallic flash, while the Exo-Skin generates a finesse quivering action. The... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: GTM95SK207 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Purple, 4 Pk The Ghost Tail Minnow uses LIVETARGET's Injected Core Technology (ICT) to create a ultra-realistic dropshot bait. The Inner-Core is anatomically precise and produces a vibrant metallic flash, while the Exo-Skin generates a finesse quivering action. The... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $13.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $12.95 Add to Cart Compare Quick view
Quick view Details sku: RRS4C-38 Northland Reed-Runner Classic Single Spin 1/4 Oz, Blackbird MSRP: Now: $5.95 Add to Cart Compare Quick view Details sku: BFBH2-SR Northland Butterfly Blade Harness, #2 Blade, Sunrise MSRP: Now: $5.95 Add to Cart Compare Quick view Details sku: 1603-009 Road Runner Curly Tail Jig w/Spinner 1/8oz, Fluorescent Red/White MSRP: Now: $2.19 Add to Cart Compare Quick view Details sku: 1602-009 Road Runner Curly Tail Jig w/Spinner 1/16oz, Flourscent Red/White MSRP: Now: $2.19 Add to Cart Compare Quick view Details Strike King | sku: 516BM-76 Strike King Tri-Wing Buzz King Buzzbait, 5/16 oz, Black & Blue MSRP: Now: $7.95 Add to Cart Compare Quick view Details Northland | sku: BFBH2-NR Northland Butterfly Blade Harness, #2 Blade, 60" Snell, Silver Shiner MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-8 Northland Reed-Runner Classic Single Spin Spinner bait 3/8 Oz, Pumpkin MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-1 Northland Reed-Runner Single Spin Spinner Bait 3/8 Oz, White Shad MSRP: Now: $6.95 Add to Cart Compare Quick view Berkley | sku: BRBJ18-ORG Berkley Essentials Round Ball Jig, Hook Size 1, Orange, 7 Pk Designed with input from the Berkley Pro Staff, Berkley Round Ball Jigs are sharp, strong and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes. Strong, sharp hooks Hook sizes selected for the most... MSRP: Now: $3.95 Add to Cart Compare Quick view Berkley | sku: BHHJ14-SM Berkley Half Head Jig, Size 2/0 Hook, Smelt, 6 Pk Designed with input from the Berkley Pro Staff, Berkley Half Head Jig Heads are sharp, strong and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes. Hook sizes selected for the most appropriate bait... MSRP: Now: $5.95 Add to Cart Compare Quick view Berkley | sku: FFMN11D-FLPR Berkley Flicker Minnow Deep Dive Crankbait, 4.5", Flashy Perch Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deep with maximum flash and tail action. The Flicker Minnow body design,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: PBBRS3-SMLT Berkley PowerBait Ripple Shad, 3", Smelt, 10 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBaitso much they hold on 18 times longer, giving... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: PBBRS3-GC Berkley PowerBait Ripple Shad, 3", Glow and Char, 10 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBaitso much they hold on 18 times longer, giving... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: PBPS3-BS Berkley PowerBait Power Swimmer, 3.8", Black Shad, 6 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $5.89 Add to Cart Compare Quick view Berkley | sku: PBBCHC4-BLR Berkley PowerBait Chigger Craw, 4", Blk and Red Fleck, 9 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: PBMSFJ5-BGM Berkley PowerBait MaxScent Jerk Shad, 5", Bubblegum, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-WHPR Berkley PowerBait Maxscent FlatWorm, 3.6", White Pearl, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-SBP Berkley PowerBait Maxscent FlatWorm, 3.6", Smoke Black Purple, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-NTSH Berkley PowerBait Maxscent FlatWorm, 3.6", Natural Shad, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-GOBY Berkley PowerBait Maxscent FlatWorm, 3.6", Goby, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSDW5-MNG Berkley PowerBait Maxscent D-Worm, 5 1/2", Mean Green, 10 Pk Taking finesse attraction to new heights, the Berkley PowerBait MaxScent D-Worm employs bolstered scenting and increased naturalism that finicky fish won't be able to resist. Incredibly supple, the Berkley PowerBait MaxScent D-Worm is poured with... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSDW5-BBB Berkley PowerBait Maxscent D-Worm, 5 1/2", Baby Bass, 10 Pk Taking finesse attraction to new heights, the Berkley PowerBait MaxScent D-Worm employs bolstered scenting and increased naturalism that finicky fish won't be able to resist. Incredibly supple, the Berkley PowerBait MaxScent D-Worm is poured with... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: GNC6-GP Berkley Gulp Nightcrawler, 6", Green Pumpkin, 10 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Great on spinner rigs and weedless jigheads Excellent for walleyes and bass Expand your strike zone... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: GJL5-BLO Berkley Gulp Jumbo Leech, 5", Black Olive, 8 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Traditional proven shape Replaces live leeches for durable, long lasting results Great action on... MSRP: Now: $11.95 Add to Cart Compare Quick view Berkley | sku: GJL5-BL Berkley Gulp Jumbo Leech, 5", Black, 8 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Traditional proven shape Replaces live leeches for durable, long lasting results Great action on... MSRP: Now: $11.95 Add to Cart Compare Quick view Lunkerhunt | sku: DRGF03 Lunkerhunt Dragonfly Finesse, 3", Meadowhawk The Lunkerhunt Dragonfly is a finesse topwater lure. It features an innovative technology that is tougher than traditional plastic. The Lunkerhunt Dragonfly excels when fished weedless. It has double skirted wings and a realistic body design that makes... MSRP: Now: $6.95 Add to Cart Compare Quick view Live Target | sku: GTM95SK134 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Pearl, 4 Pk The Ghost Tail Minnow uses LIVETARGET's Injected Core Technology (ICT) to create a ultra-realistic dropshot bait. The Inner-Core is anatomically precise and produces a vibrant metallic flash, while the Exo-Skin generates a finesse quivering action. The... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: GTM95SK207 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Purple, 4 Pk The Ghost Tail Minnow uses LIVETARGET's Injected Core Technology (ICT) to create a ultra-realistic dropshot bait. The Inner-Core is anatomically precise and produces a vibrant metallic flash, while the Exo-Skin generates a finesse quivering action. The... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $13.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $12.95 Add to Cart Compare Quick view
Quick view Details sku: BFBH2-SR Northland Butterfly Blade Harness, #2 Blade, Sunrise MSRP: Now: $5.95 Add to Cart Compare Quick view Details sku: 1603-009 Road Runner Curly Tail Jig w/Spinner 1/8oz, Fluorescent Red/White MSRP: Now: $2.19 Add to Cart Compare Quick view Details sku: 1602-009 Road Runner Curly Tail Jig w/Spinner 1/16oz, Flourscent Red/White MSRP: Now: $2.19 Add to Cart Compare Quick view Details Strike King | sku: 516BM-76 Strike King Tri-Wing Buzz King Buzzbait, 5/16 oz, Black & Blue MSRP: Now: $7.95 Add to Cart Compare Quick view Details Northland | sku: BFBH2-NR Northland Butterfly Blade Harness, #2 Blade, 60" Snell, Silver Shiner MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-8 Northland Reed-Runner Classic Single Spin Spinner bait 3/8 Oz, Pumpkin MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-1 Northland Reed-Runner Single Spin Spinner Bait 3/8 Oz, White Shad MSRP: Now: $6.95 Add to Cart Compare Quick view Berkley | sku: BRBJ18-ORG Berkley Essentials Round Ball Jig, Hook Size 1, Orange, 7 Pk Designed with input from the Berkley Pro Staff, Berkley Round Ball Jigs are sharp, strong and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes. Strong, sharp hooks Hook sizes selected for the most... MSRP: Now: $3.95 Add to Cart Compare Quick view Berkley | sku: BHHJ14-SM Berkley Half Head Jig, Size 2/0 Hook, Smelt, 6 Pk Designed with input from the Berkley Pro Staff, Berkley Half Head Jig Heads are sharp, strong and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes. Hook sizes selected for the most appropriate bait... MSRP: Now: $5.95 Add to Cart Compare Quick view Berkley | sku: FFMN11D-FLPR Berkley Flicker Minnow Deep Dive Crankbait, 4.5", Flashy Perch Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deep with maximum flash and tail action. The Flicker Minnow body design,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: PBBRS3-SMLT Berkley PowerBait Ripple Shad, 3", Smelt, 10 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBaitso much they hold on 18 times longer, giving... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: PBBRS3-GC Berkley PowerBait Ripple Shad, 3", Glow and Char, 10 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBaitso much they hold on 18 times longer, giving... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: PBPS3-BS Berkley PowerBait Power Swimmer, 3.8", Black Shad, 6 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $5.89 Add to Cart Compare Quick view Berkley | sku: PBBCHC4-BLR Berkley PowerBait Chigger Craw, 4", Blk and Red Fleck, 9 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: PBMSFJ5-BGM Berkley PowerBait MaxScent Jerk Shad, 5", Bubblegum, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-WHPR Berkley PowerBait Maxscent FlatWorm, 3.6", White Pearl, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-SBP Berkley PowerBait Maxscent FlatWorm, 3.6", Smoke Black Purple, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-NTSH Berkley PowerBait Maxscent FlatWorm, 3.6", Natural Shad, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-GOBY Berkley PowerBait Maxscent FlatWorm, 3.6", Goby, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSDW5-MNG Berkley PowerBait Maxscent D-Worm, 5 1/2", Mean Green, 10 Pk Taking finesse attraction to new heights, the Berkley PowerBait MaxScent D-Worm employs bolstered scenting and increased naturalism that finicky fish won't be able to resist. Incredibly supple, the Berkley PowerBait MaxScent D-Worm is poured with... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSDW5-BBB Berkley PowerBait Maxscent D-Worm, 5 1/2", Baby Bass, 10 Pk Taking finesse attraction to new heights, the Berkley PowerBait MaxScent D-Worm employs bolstered scenting and increased naturalism that finicky fish won't be able to resist. Incredibly supple, the Berkley PowerBait MaxScent D-Worm is poured with... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: GNC6-GP Berkley Gulp Nightcrawler, 6", Green Pumpkin, 10 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Great on spinner rigs and weedless jigheads Excellent for walleyes and bass Expand your strike zone... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: GJL5-BLO Berkley Gulp Jumbo Leech, 5", Black Olive, 8 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Traditional proven shape Replaces live leeches for durable, long lasting results Great action on... MSRP: Now: $11.95 Add to Cart Compare Quick view Berkley | sku: GJL5-BL Berkley Gulp Jumbo Leech, 5", Black, 8 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Traditional proven shape Replaces live leeches for durable, long lasting results Great action on... MSRP: Now: $11.95 Add to Cart Compare Quick view Lunkerhunt | sku: DRGF03 Lunkerhunt Dragonfly Finesse, 3", Meadowhawk The Lunkerhunt Dragonfly is a finesse topwater lure. It features an innovative technology that is tougher than traditional plastic. The Lunkerhunt Dragonfly excels when fished weedless. It has double skirted wings and a realistic body design that makes... MSRP: Now: $6.95 Add to Cart Compare Quick view Live Target | sku: GTM95SK134 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Pearl, 4 Pk The Ghost Tail Minnow uses LIVETARGET's Injected Core Technology (ICT) to create a ultra-realistic dropshot bait. The Inner-Core is anatomically precise and produces a vibrant metallic flash, while the Exo-Skin generates a finesse quivering action. The... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: GTM95SK207 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Purple, 4 Pk The Ghost Tail Minnow uses LIVETARGET's Injected Core Technology (ICT) to create a ultra-realistic dropshot bait. The Inner-Core is anatomically precise and produces a vibrant metallic flash, while the Exo-Skin generates a finesse quivering action. The... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $13.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $12.95 Add to Cart Compare Quick view
Quick view Details sku: 1603-009 Road Runner Curly Tail Jig w/Spinner 1/8oz, Fluorescent Red/White MSRP: Now: $2.19 Add to Cart Compare Quick view Details sku: 1602-009 Road Runner Curly Tail Jig w/Spinner 1/16oz, Flourscent Red/White MSRP: Now: $2.19 Add to Cart Compare Quick view Details Strike King | sku: 516BM-76 Strike King Tri-Wing Buzz King Buzzbait, 5/16 oz, Black & Blue MSRP: Now: $7.95 Add to Cart Compare Quick view Details Northland | sku: BFBH2-NR Northland Butterfly Blade Harness, #2 Blade, 60" Snell, Silver Shiner MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-8 Northland Reed-Runner Classic Single Spin Spinner bait 3/8 Oz, Pumpkin MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-1 Northland Reed-Runner Single Spin Spinner Bait 3/8 Oz, White Shad MSRP: Now: $6.95 Add to Cart Compare Quick view Berkley | sku: BRBJ18-ORG Berkley Essentials Round Ball Jig, Hook Size 1, Orange, 7 Pk Designed with input from the Berkley Pro Staff, Berkley Round Ball Jigs are sharp, strong and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes. Strong, sharp hooks Hook sizes selected for the most... MSRP: Now: $3.95 Add to Cart Compare Quick view Berkley | sku: BHHJ14-SM Berkley Half Head Jig, Size 2/0 Hook, Smelt, 6 Pk Designed with input from the Berkley Pro Staff, Berkley Half Head Jig Heads are sharp, strong and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes. Hook sizes selected for the most appropriate bait... MSRP: Now: $5.95 Add to Cart Compare Quick view Berkley | sku: FFMN11D-FLPR Berkley Flicker Minnow Deep Dive Crankbait, 4.5", Flashy Perch Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deep with maximum flash and tail action. The Flicker Minnow body design,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: PBBRS3-SMLT Berkley PowerBait Ripple Shad, 3", Smelt, 10 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBaitso much they hold on 18 times longer, giving... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: PBBRS3-GC Berkley PowerBait Ripple Shad, 3", Glow and Char, 10 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBaitso much they hold on 18 times longer, giving... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: PBPS3-BS Berkley PowerBait Power Swimmer, 3.8", Black Shad, 6 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $5.89 Add to Cart Compare Quick view Berkley | sku: PBBCHC4-BLR Berkley PowerBait Chigger Craw, 4", Blk and Red Fleck, 9 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: PBMSFJ5-BGM Berkley PowerBait MaxScent Jerk Shad, 5", Bubblegum, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-WHPR Berkley PowerBait Maxscent FlatWorm, 3.6", White Pearl, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-SBP Berkley PowerBait Maxscent FlatWorm, 3.6", Smoke Black Purple, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-NTSH Berkley PowerBait Maxscent FlatWorm, 3.6", Natural Shad, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-GOBY Berkley PowerBait Maxscent FlatWorm, 3.6", Goby, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSDW5-MNG Berkley PowerBait Maxscent D-Worm, 5 1/2", Mean Green, 10 Pk Taking finesse attraction to new heights, the Berkley PowerBait MaxScent D-Worm employs bolstered scenting and increased naturalism that finicky fish won't be able to resist. Incredibly supple, the Berkley PowerBait MaxScent D-Worm is poured with... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSDW5-BBB Berkley PowerBait Maxscent D-Worm, 5 1/2", Baby Bass, 10 Pk Taking finesse attraction to new heights, the Berkley PowerBait MaxScent D-Worm employs bolstered scenting and increased naturalism that finicky fish won't be able to resist. Incredibly supple, the Berkley PowerBait MaxScent D-Worm is poured with... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: GNC6-GP Berkley Gulp Nightcrawler, 6", Green Pumpkin, 10 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Great on spinner rigs and weedless jigheads Excellent for walleyes and bass Expand your strike zone... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: GJL5-BLO Berkley Gulp Jumbo Leech, 5", Black Olive, 8 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Traditional proven shape Replaces live leeches for durable, long lasting results Great action on... MSRP: Now: $11.95 Add to Cart Compare Quick view Berkley | sku: GJL5-BL Berkley Gulp Jumbo Leech, 5", Black, 8 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Traditional proven shape Replaces live leeches for durable, long lasting results Great action on... MSRP: Now: $11.95 Add to Cart Compare Quick view Lunkerhunt | sku: DRGF03 Lunkerhunt Dragonfly Finesse, 3", Meadowhawk The Lunkerhunt Dragonfly is a finesse topwater lure. It features an innovative technology that is tougher than traditional plastic. The Lunkerhunt Dragonfly excels when fished weedless. It has double skirted wings and a realistic body design that makes... MSRP: Now: $6.95 Add to Cart Compare Quick view Live Target | sku: GTM95SK134 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Pearl, 4 Pk The Ghost Tail Minnow uses LIVETARGET's Injected Core Technology (ICT) to create a ultra-realistic dropshot bait. The Inner-Core is anatomically precise and produces a vibrant metallic flash, while the Exo-Skin generates a finesse quivering action. The... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: GTM95SK207 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Purple, 4 Pk The Ghost Tail Minnow uses LIVETARGET's Injected Core Technology (ICT) to create a ultra-realistic dropshot bait. The Inner-Core is anatomically precise and produces a vibrant metallic flash, while the Exo-Skin generates a finesse quivering action. The... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $13.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $12.95 Add to Cart Compare Quick view
Quick view Details sku: 1602-009 Road Runner Curly Tail Jig w/Spinner 1/16oz, Flourscent Red/White MSRP: Now: $2.19 Add to Cart Compare Quick view Details Strike King | sku: 516BM-76 Strike King Tri-Wing Buzz King Buzzbait, 5/16 oz, Black & Blue MSRP: Now: $7.95 Add to Cart Compare Quick view Details Northland | sku: BFBH2-NR Northland Butterfly Blade Harness, #2 Blade, 60" Snell, Silver Shiner MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-8 Northland Reed-Runner Classic Single Spin Spinner bait 3/8 Oz, Pumpkin MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-1 Northland Reed-Runner Single Spin Spinner Bait 3/8 Oz, White Shad MSRP: Now: $6.95 Add to Cart Compare Quick view Berkley | sku: BRBJ18-ORG Berkley Essentials Round Ball Jig, Hook Size 1, Orange, 7 Pk Designed with input from the Berkley Pro Staff, Berkley Round Ball Jigs are sharp, strong and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes. Strong, sharp hooks Hook sizes selected for the most... MSRP: Now: $3.95 Add to Cart Compare Quick view Berkley | sku: BHHJ14-SM Berkley Half Head Jig, Size 2/0 Hook, Smelt, 6 Pk Designed with input from the Berkley Pro Staff, Berkley Half Head Jig Heads are sharp, strong and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes. Hook sizes selected for the most appropriate bait... MSRP: Now: $5.95 Add to Cart Compare Quick view Berkley | sku: FFMN11D-FLPR Berkley Flicker Minnow Deep Dive Crankbait, 4.5", Flashy Perch Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deep with maximum flash and tail action. The Flicker Minnow body design,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: PBBRS3-SMLT Berkley PowerBait Ripple Shad, 3", Smelt, 10 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBaitso much they hold on 18 times longer, giving... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: PBBRS3-GC Berkley PowerBait Ripple Shad, 3", Glow and Char, 10 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBaitso much they hold on 18 times longer, giving... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: PBPS3-BS Berkley PowerBait Power Swimmer, 3.8", Black Shad, 6 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $5.89 Add to Cart Compare Quick view Berkley | sku: PBBCHC4-BLR Berkley PowerBait Chigger Craw, 4", Blk and Red Fleck, 9 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: PBMSFJ5-BGM Berkley PowerBait MaxScent Jerk Shad, 5", Bubblegum, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-WHPR Berkley PowerBait Maxscent FlatWorm, 3.6", White Pearl, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-SBP Berkley PowerBait Maxscent FlatWorm, 3.6", Smoke Black Purple, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-NTSH Berkley PowerBait Maxscent FlatWorm, 3.6", Natural Shad, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-GOBY Berkley PowerBait Maxscent FlatWorm, 3.6", Goby, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSDW5-MNG Berkley PowerBait Maxscent D-Worm, 5 1/2", Mean Green, 10 Pk Taking finesse attraction to new heights, the Berkley PowerBait MaxScent D-Worm employs bolstered scenting and increased naturalism that finicky fish won't be able to resist. Incredibly supple, the Berkley PowerBait MaxScent D-Worm is poured with... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSDW5-BBB Berkley PowerBait Maxscent D-Worm, 5 1/2", Baby Bass, 10 Pk Taking finesse attraction to new heights, the Berkley PowerBait MaxScent D-Worm employs bolstered scenting and increased naturalism that finicky fish won't be able to resist. Incredibly supple, the Berkley PowerBait MaxScent D-Worm is poured with... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: GNC6-GP Berkley Gulp Nightcrawler, 6", Green Pumpkin, 10 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Great on spinner rigs and weedless jigheads Excellent for walleyes and bass Expand your strike zone... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: GJL5-BLO Berkley Gulp Jumbo Leech, 5", Black Olive, 8 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Traditional proven shape Replaces live leeches for durable, long lasting results Great action on... MSRP: Now: $11.95 Add to Cart Compare Quick view Berkley | sku: GJL5-BL Berkley Gulp Jumbo Leech, 5", Black, 8 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Traditional proven shape Replaces live leeches for durable, long lasting results Great action on... MSRP: Now: $11.95 Add to Cart Compare Quick view Lunkerhunt | sku: DRGF03 Lunkerhunt Dragonfly Finesse, 3", Meadowhawk The Lunkerhunt Dragonfly is a finesse topwater lure. It features an innovative technology that is tougher than traditional plastic. The Lunkerhunt Dragonfly excels when fished weedless. It has double skirted wings and a realistic body design that makes... MSRP: Now: $6.95 Add to Cart Compare Quick view Live Target | sku: GTM95SK134 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Pearl, 4 Pk The Ghost Tail Minnow uses LIVETARGET's Injected Core Technology (ICT) to create a ultra-realistic dropshot bait. The Inner-Core is anatomically precise and produces a vibrant metallic flash, while the Exo-Skin generates a finesse quivering action. The... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: GTM95SK207 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Purple, 4 Pk The Ghost Tail Minnow uses LIVETARGET's Injected Core Technology (ICT) to create a ultra-realistic dropshot bait. The Inner-Core is anatomically precise and produces a vibrant metallic flash, while the Exo-Skin generates a finesse quivering action. The... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $13.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $12.95 Add to Cart Compare Quick view
Quick view Details Strike King | sku: 516BM-76 Strike King Tri-Wing Buzz King Buzzbait, 5/16 oz, Black & Blue MSRP: Now: $7.95 Add to Cart Compare Quick view Details Northland | sku: BFBH2-NR Northland Butterfly Blade Harness, #2 Blade, 60" Snell, Silver Shiner MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-8 Northland Reed-Runner Classic Single Spin Spinner bait 3/8 Oz, Pumpkin MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-1 Northland Reed-Runner Single Spin Spinner Bait 3/8 Oz, White Shad MSRP: Now: $6.95 Add to Cart Compare Quick view Berkley | sku: BRBJ18-ORG Berkley Essentials Round Ball Jig, Hook Size 1, Orange, 7 Pk Designed with input from the Berkley Pro Staff, Berkley Round Ball Jigs are sharp, strong and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes. Strong, sharp hooks Hook sizes selected for the most... MSRP: Now: $3.95 Add to Cart Compare Quick view Berkley | sku: BHHJ14-SM Berkley Half Head Jig, Size 2/0 Hook, Smelt, 6 Pk Designed with input from the Berkley Pro Staff, Berkley Half Head Jig Heads are sharp, strong and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes. Hook sizes selected for the most appropriate bait... MSRP: Now: $5.95 Add to Cart Compare Quick view Berkley | sku: FFMN11D-FLPR Berkley Flicker Minnow Deep Dive Crankbait, 4.5", Flashy Perch Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deep with maximum flash and tail action. The Flicker Minnow body design,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: PBBRS3-SMLT Berkley PowerBait Ripple Shad, 3", Smelt, 10 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBaitso much they hold on 18 times longer, giving... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: PBBRS3-GC Berkley PowerBait Ripple Shad, 3", Glow and Char, 10 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBaitso much they hold on 18 times longer, giving... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: PBPS3-BS Berkley PowerBait Power Swimmer, 3.8", Black Shad, 6 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $5.89 Add to Cart Compare Quick view Berkley | sku: PBBCHC4-BLR Berkley PowerBait Chigger Craw, 4", Blk and Red Fleck, 9 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: PBMSFJ5-BGM Berkley PowerBait MaxScent Jerk Shad, 5", Bubblegum, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-WHPR Berkley PowerBait Maxscent FlatWorm, 3.6", White Pearl, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-SBP Berkley PowerBait Maxscent FlatWorm, 3.6", Smoke Black Purple, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-NTSH Berkley PowerBait Maxscent FlatWorm, 3.6", Natural Shad, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-GOBY Berkley PowerBait Maxscent FlatWorm, 3.6", Goby, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSDW5-MNG Berkley PowerBait Maxscent D-Worm, 5 1/2", Mean Green, 10 Pk Taking finesse attraction to new heights, the Berkley PowerBait MaxScent D-Worm employs bolstered scenting and increased naturalism that finicky fish won't be able to resist. Incredibly supple, the Berkley PowerBait MaxScent D-Worm is poured with... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSDW5-BBB Berkley PowerBait Maxscent D-Worm, 5 1/2", Baby Bass, 10 Pk Taking finesse attraction to new heights, the Berkley PowerBait MaxScent D-Worm employs bolstered scenting and increased naturalism that finicky fish won't be able to resist. Incredibly supple, the Berkley PowerBait MaxScent D-Worm is poured with... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: GNC6-GP Berkley Gulp Nightcrawler, 6", Green Pumpkin, 10 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Great on spinner rigs and weedless jigheads Excellent for walleyes and bass Expand your strike zone... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: GJL5-BLO Berkley Gulp Jumbo Leech, 5", Black Olive, 8 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Traditional proven shape Replaces live leeches for durable, long lasting results Great action on... MSRP: Now: $11.95 Add to Cart Compare Quick view Berkley | sku: GJL5-BL Berkley Gulp Jumbo Leech, 5", Black, 8 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Traditional proven shape Replaces live leeches for durable, long lasting results Great action on... MSRP: Now: $11.95 Add to Cart Compare Quick view Lunkerhunt | sku: DRGF03 Lunkerhunt Dragonfly Finesse, 3", Meadowhawk The Lunkerhunt Dragonfly is a finesse topwater lure. It features an innovative technology that is tougher than traditional plastic. The Lunkerhunt Dragonfly excels when fished weedless. It has double skirted wings and a realistic body design that makes... MSRP: Now: $6.95 Add to Cart Compare Quick view Live Target | sku: GTM95SK134 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Pearl, 4 Pk The Ghost Tail Minnow uses LIVETARGET's Injected Core Technology (ICT) to create a ultra-realistic dropshot bait. The Inner-Core is anatomically precise and produces a vibrant metallic flash, while the Exo-Skin generates a finesse quivering action. The... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: GTM95SK207 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Purple, 4 Pk The Ghost Tail Minnow uses LIVETARGET's Injected Core Technology (ICT) to create a ultra-realistic dropshot bait. The Inner-Core is anatomically precise and produces a vibrant metallic flash, while the Exo-Skin generates a finesse quivering action. The... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $13.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $12.95 Add to Cart Compare Quick view
Quick view Details Northland | sku: BFBH2-NR Northland Butterfly Blade Harness, #2 Blade, 60" Snell, Silver Shiner MSRP: Now: $5.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-8 Northland Reed-Runner Classic Single Spin Spinner bait 3/8 Oz, Pumpkin MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-1 Northland Reed-Runner Single Spin Spinner Bait 3/8 Oz, White Shad MSRP: Now: $6.95 Add to Cart Compare Quick view Berkley | sku: BRBJ18-ORG Berkley Essentials Round Ball Jig, Hook Size 1, Orange, 7 Pk Designed with input from the Berkley Pro Staff, Berkley Round Ball Jigs are sharp, strong and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes. Strong, sharp hooks Hook sizes selected for the most... MSRP: Now: $3.95 Add to Cart Compare Quick view Berkley | sku: BHHJ14-SM Berkley Half Head Jig, Size 2/0 Hook, Smelt, 6 Pk Designed with input from the Berkley Pro Staff, Berkley Half Head Jig Heads are sharp, strong and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes. Hook sizes selected for the most appropriate bait... MSRP: Now: $5.95 Add to Cart Compare Quick view Berkley | sku: FFMN11D-FLPR Berkley Flicker Minnow Deep Dive Crankbait, 4.5", Flashy Perch Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deep with maximum flash and tail action. The Flicker Minnow body design,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: PBBRS3-SMLT Berkley PowerBait Ripple Shad, 3", Smelt, 10 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBaitso much they hold on 18 times longer, giving... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: PBBRS3-GC Berkley PowerBait Ripple Shad, 3", Glow and Char, 10 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBaitso much they hold on 18 times longer, giving... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: PBPS3-BS Berkley PowerBait Power Swimmer, 3.8", Black Shad, 6 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $5.89 Add to Cart Compare Quick view Berkley | sku: PBBCHC4-BLR Berkley PowerBait Chigger Craw, 4", Blk and Red Fleck, 9 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: PBMSFJ5-BGM Berkley PowerBait MaxScent Jerk Shad, 5", Bubblegum, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-WHPR Berkley PowerBait Maxscent FlatWorm, 3.6", White Pearl, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-SBP Berkley PowerBait Maxscent FlatWorm, 3.6", Smoke Black Purple, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-NTSH Berkley PowerBait Maxscent FlatWorm, 3.6", Natural Shad, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-GOBY Berkley PowerBait Maxscent FlatWorm, 3.6", Goby, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSDW5-MNG Berkley PowerBait Maxscent D-Worm, 5 1/2", Mean Green, 10 Pk Taking finesse attraction to new heights, the Berkley PowerBait MaxScent D-Worm employs bolstered scenting and increased naturalism that finicky fish won't be able to resist. Incredibly supple, the Berkley PowerBait MaxScent D-Worm is poured with... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSDW5-BBB Berkley PowerBait Maxscent D-Worm, 5 1/2", Baby Bass, 10 Pk Taking finesse attraction to new heights, the Berkley PowerBait MaxScent D-Worm employs bolstered scenting and increased naturalism that finicky fish won't be able to resist. Incredibly supple, the Berkley PowerBait MaxScent D-Worm is poured with... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: GNC6-GP Berkley Gulp Nightcrawler, 6", Green Pumpkin, 10 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Great on spinner rigs and weedless jigheads Excellent for walleyes and bass Expand your strike zone... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: GJL5-BLO Berkley Gulp Jumbo Leech, 5", Black Olive, 8 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Traditional proven shape Replaces live leeches for durable, long lasting results Great action on... MSRP: Now: $11.95 Add to Cart Compare Quick view Berkley | sku: GJL5-BL Berkley Gulp Jumbo Leech, 5", Black, 8 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Traditional proven shape Replaces live leeches for durable, long lasting results Great action on... MSRP: Now: $11.95 Add to Cart Compare Quick view Lunkerhunt | sku: DRGF03 Lunkerhunt Dragonfly Finesse, 3", Meadowhawk The Lunkerhunt Dragonfly is a finesse topwater lure. It features an innovative technology that is tougher than traditional plastic. The Lunkerhunt Dragonfly excels when fished weedless. It has double skirted wings and a realistic body design that makes... MSRP: Now: $6.95 Add to Cart Compare Quick view Live Target | sku: GTM95SK134 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Pearl, 4 Pk The Ghost Tail Minnow uses LIVETARGET's Injected Core Technology (ICT) to create a ultra-realistic dropshot bait. The Inner-Core is anatomically precise and produces a vibrant metallic flash, while the Exo-Skin generates a finesse quivering action. The... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: GTM95SK207 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Purple, 4 Pk The Ghost Tail Minnow uses LIVETARGET's Injected Core Technology (ICT) to create a ultra-realistic dropshot bait. The Inner-Core is anatomically precise and produces a vibrant metallic flash, while the Exo-Skin generates a finesse quivering action. The... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $13.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $12.95 Add to Cart Compare Quick view
Quick view Details Northland | sku: RRS5C-8 Northland Reed-Runner Classic Single Spin Spinner bait 3/8 Oz, Pumpkin MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RRS5C-1 Northland Reed-Runner Single Spin Spinner Bait 3/8 Oz, White Shad MSRP: Now: $6.95 Add to Cart Compare Quick view Berkley | sku: BRBJ18-ORG Berkley Essentials Round Ball Jig, Hook Size 1, Orange, 7 Pk Designed with input from the Berkley Pro Staff, Berkley Round Ball Jigs are sharp, strong and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes. Strong, sharp hooks Hook sizes selected for the most... MSRP: Now: $3.95 Add to Cart Compare Quick view Berkley | sku: BHHJ14-SM Berkley Half Head Jig, Size 2/0 Hook, Smelt, 6 Pk Designed with input from the Berkley Pro Staff, Berkley Half Head Jig Heads are sharp, strong and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes. Hook sizes selected for the most appropriate bait... MSRP: Now: $5.95 Add to Cart Compare Quick view Berkley | sku: FFMN11D-FLPR Berkley Flicker Minnow Deep Dive Crankbait, 4.5", Flashy Perch Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deep with maximum flash and tail action. The Flicker Minnow body design,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: PBBRS3-SMLT Berkley PowerBait Ripple Shad, 3", Smelt, 10 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBaitso much they hold on 18 times longer, giving... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: PBBRS3-GC Berkley PowerBait Ripple Shad, 3", Glow and Char, 10 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBaitso much they hold on 18 times longer, giving... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: PBPS3-BS Berkley PowerBait Power Swimmer, 3.8", Black Shad, 6 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $5.89 Add to Cart Compare Quick view Berkley | sku: PBBCHC4-BLR Berkley PowerBait Chigger Craw, 4", Blk and Red Fleck, 9 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: PBMSFJ5-BGM Berkley PowerBait MaxScent Jerk Shad, 5", Bubblegum, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-WHPR Berkley PowerBait Maxscent FlatWorm, 3.6", White Pearl, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-SBP Berkley PowerBait Maxscent FlatWorm, 3.6", Smoke Black Purple, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-NTSH Berkley PowerBait Maxscent FlatWorm, 3.6", Natural Shad, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-GOBY Berkley PowerBait Maxscent FlatWorm, 3.6", Goby, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSDW5-MNG Berkley PowerBait Maxscent D-Worm, 5 1/2", Mean Green, 10 Pk Taking finesse attraction to new heights, the Berkley PowerBait MaxScent D-Worm employs bolstered scenting and increased naturalism that finicky fish won't be able to resist. Incredibly supple, the Berkley PowerBait MaxScent D-Worm is poured with... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSDW5-BBB Berkley PowerBait Maxscent D-Worm, 5 1/2", Baby Bass, 10 Pk Taking finesse attraction to new heights, the Berkley PowerBait MaxScent D-Worm employs bolstered scenting and increased naturalism that finicky fish won't be able to resist. Incredibly supple, the Berkley PowerBait MaxScent D-Worm is poured with... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: GNC6-GP Berkley Gulp Nightcrawler, 6", Green Pumpkin, 10 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Great on spinner rigs and weedless jigheads Excellent for walleyes and bass Expand your strike zone... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: GJL5-BLO Berkley Gulp Jumbo Leech, 5", Black Olive, 8 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Traditional proven shape Replaces live leeches for durable, long lasting results Great action on... MSRP: Now: $11.95 Add to Cart Compare Quick view Berkley | sku: GJL5-BL Berkley Gulp Jumbo Leech, 5", Black, 8 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Traditional proven shape Replaces live leeches for durable, long lasting results Great action on... MSRP: Now: $11.95 Add to Cart Compare Quick view Lunkerhunt | sku: DRGF03 Lunkerhunt Dragonfly Finesse, 3", Meadowhawk The Lunkerhunt Dragonfly is a finesse topwater lure. It features an innovative technology that is tougher than traditional plastic. The Lunkerhunt Dragonfly excels when fished weedless. It has double skirted wings and a realistic body design that makes... MSRP: Now: $6.95 Add to Cart Compare Quick view Live Target | sku: GTM95SK134 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Pearl, 4 Pk The Ghost Tail Minnow uses LIVETARGET's Injected Core Technology (ICT) to create a ultra-realistic dropshot bait. The Inner-Core is anatomically precise and produces a vibrant metallic flash, while the Exo-Skin generates a finesse quivering action. The... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: GTM95SK207 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Purple, 4 Pk The Ghost Tail Minnow uses LIVETARGET's Injected Core Technology (ICT) to create a ultra-realistic dropshot bait. The Inner-Core is anatomically precise and produces a vibrant metallic flash, while the Exo-Skin generates a finesse quivering action. The... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $13.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $12.95 Add to Cart Compare Quick view
Quick view Details Northland | sku: RRS5C-1 Northland Reed-Runner Single Spin Spinner Bait 3/8 Oz, White Shad MSRP: Now: $6.95 Add to Cart Compare Quick view Berkley | sku: BRBJ18-ORG Berkley Essentials Round Ball Jig, Hook Size 1, Orange, 7 Pk Designed with input from the Berkley Pro Staff, Berkley Round Ball Jigs are sharp, strong and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes. Strong, sharp hooks Hook sizes selected for the most... MSRP: Now: $3.95 Add to Cart Compare Quick view Berkley | sku: BHHJ14-SM Berkley Half Head Jig, Size 2/0 Hook, Smelt, 6 Pk Designed with input from the Berkley Pro Staff, Berkley Half Head Jig Heads are sharp, strong and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes. Hook sizes selected for the most appropriate bait... MSRP: Now: $5.95 Add to Cart Compare Quick view Berkley | sku: FFMN11D-FLPR Berkley Flicker Minnow Deep Dive Crankbait, 4.5", Flashy Perch Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deep with maximum flash and tail action. The Flicker Minnow body design,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: PBBRS3-SMLT Berkley PowerBait Ripple Shad, 3", Smelt, 10 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBaitso much they hold on 18 times longer, giving... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: PBBRS3-GC Berkley PowerBait Ripple Shad, 3", Glow and Char, 10 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBaitso much they hold on 18 times longer, giving... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: PBPS3-BS Berkley PowerBait Power Swimmer, 3.8", Black Shad, 6 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $5.89 Add to Cart Compare Quick view Berkley | sku: PBBCHC4-BLR Berkley PowerBait Chigger Craw, 4", Blk and Red Fleck, 9 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: PBMSFJ5-BGM Berkley PowerBait MaxScent Jerk Shad, 5", Bubblegum, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-WHPR Berkley PowerBait Maxscent FlatWorm, 3.6", White Pearl, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-SBP Berkley PowerBait Maxscent FlatWorm, 3.6", Smoke Black Purple, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-NTSH Berkley PowerBait Maxscent FlatWorm, 3.6", Natural Shad, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-GOBY Berkley PowerBait Maxscent FlatWorm, 3.6", Goby, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSDW5-MNG Berkley PowerBait Maxscent D-Worm, 5 1/2", Mean Green, 10 Pk Taking finesse attraction to new heights, the Berkley PowerBait MaxScent D-Worm employs bolstered scenting and increased naturalism that finicky fish won't be able to resist. Incredibly supple, the Berkley PowerBait MaxScent D-Worm is poured with... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSDW5-BBB Berkley PowerBait Maxscent D-Worm, 5 1/2", Baby Bass, 10 Pk Taking finesse attraction to new heights, the Berkley PowerBait MaxScent D-Worm employs bolstered scenting and increased naturalism that finicky fish won't be able to resist. Incredibly supple, the Berkley PowerBait MaxScent D-Worm is poured with... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: GNC6-GP Berkley Gulp Nightcrawler, 6", Green Pumpkin, 10 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Great on spinner rigs and weedless jigheads Excellent for walleyes and bass Expand your strike zone... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: GJL5-BLO Berkley Gulp Jumbo Leech, 5", Black Olive, 8 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Traditional proven shape Replaces live leeches for durable, long lasting results Great action on... MSRP: Now: $11.95 Add to Cart Compare Quick view Berkley | sku: GJL5-BL Berkley Gulp Jumbo Leech, 5", Black, 8 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Traditional proven shape Replaces live leeches for durable, long lasting results Great action on... MSRP: Now: $11.95 Add to Cart Compare Quick view Lunkerhunt | sku: DRGF03 Lunkerhunt Dragonfly Finesse, 3", Meadowhawk The Lunkerhunt Dragonfly is a finesse topwater lure. It features an innovative technology that is tougher than traditional plastic. The Lunkerhunt Dragonfly excels when fished weedless. It has double skirted wings and a realistic body design that makes... MSRP: Now: $6.95 Add to Cart Compare Quick view Live Target | sku: GTM95SK134 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Pearl, 4 Pk The Ghost Tail Minnow uses LIVETARGET's Injected Core Technology (ICT) to create a ultra-realistic dropshot bait. The Inner-Core is anatomically precise and produces a vibrant metallic flash, while the Exo-Skin generates a finesse quivering action. The... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: GTM95SK207 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Purple, 4 Pk The Ghost Tail Minnow uses LIVETARGET's Injected Core Technology (ICT) to create a ultra-realistic dropshot bait. The Inner-Core is anatomically precise and produces a vibrant metallic flash, while the Exo-Skin generates a finesse quivering action. The... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $13.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $12.95 Add to Cart Compare Quick view
Quick view Berkley | sku: BRBJ18-ORG Berkley Essentials Round Ball Jig, Hook Size 1, Orange, 7 Pk Designed with input from the Berkley Pro Staff, Berkley Round Ball Jigs are sharp, strong and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes. Strong, sharp hooks Hook sizes selected for the most... MSRP: Now: $3.95 Add to Cart Compare Quick view Berkley | sku: BHHJ14-SM Berkley Half Head Jig, Size 2/0 Hook, Smelt, 6 Pk Designed with input from the Berkley Pro Staff, Berkley Half Head Jig Heads are sharp, strong and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes. Hook sizes selected for the most appropriate bait... MSRP: Now: $5.95 Add to Cart Compare Quick view Berkley | sku: FFMN11D-FLPR Berkley Flicker Minnow Deep Dive Crankbait, 4.5", Flashy Perch Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deep with maximum flash and tail action. The Flicker Minnow body design,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: PBBRS3-SMLT Berkley PowerBait Ripple Shad, 3", Smelt, 10 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBaitso much they hold on 18 times longer, giving... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: PBBRS3-GC Berkley PowerBait Ripple Shad, 3", Glow and Char, 10 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBaitso much they hold on 18 times longer, giving... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: PBPS3-BS Berkley PowerBait Power Swimmer, 3.8", Black Shad, 6 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $5.89 Add to Cart Compare Quick view Berkley | sku: PBBCHC4-BLR Berkley PowerBait Chigger Craw, 4", Blk and Red Fleck, 9 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: PBMSFJ5-BGM Berkley PowerBait MaxScent Jerk Shad, 5", Bubblegum, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-WHPR Berkley PowerBait Maxscent FlatWorm, 3.6", White Pearl, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-SBP Berkley PowerBait Maxscent FlatWorm, 3.6", Smoke Black Purple, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-NTSH Berkley PowerBait Maxscent FlatWorm, 3.6", Natural Shad, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-GOBY Berkley PowerBait Maxscent FlatWorm, 3.6", Goby, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSDW5-MNG Berkley PowerBait Maxscent D-Worm, 5 1/2", Mean Green, 10 Pk Taking finesse attraction to new heights, the Berkley PowerBait MaxScent D-Worm employs bolstered scenting and increased naturalism that finicky fish won't be able to resist. Incredibly supple, the Berkley PowerBait MaxScent D-Worm is poured with... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSDW5-BBB Berkley PowerBait Maxscent D-Worm, 5 1/2", Baby Bass, 10 Pk Taking finesse attraction to new heights, the Berkley PowerBait MaxScent D-Worm employs bolstered scenting and increased naturalism that finicky fish won't be able to resist. Incredibly supple, the Berkley PowerBait MaxScent D-Worm is poured with... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: GNC6-GP Berkley Gulp Nightcrawler, 6", Green Pumpkin, 10 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Great on spinner rigs and weedless jigheads Excellent for walleyes and bass Expand your strike zone... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: GJL5-BLO Berkley Gulp Jumbo Leech, 5", Black Olive, 8 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Traditional proven shape Replaces live leeches for durable, long lasting results Great action on... MSRP: Now: $11.95 Add to Cart Compare Quick view Berkley | sku: GJL5-BL Berkley Gulp Jumbo Leech, 5", Black, 8 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Traditional proven shape Replaces live leeches for durable, long lasting results Great action on... MSRP: Now: $11.95 Add to Cart Compare Quick view Lunkerhunt | sku: DRGF03 Lunkerhunt Dragonfly Finesse, 3", Meadowhawk The Lunkerhunt Dragonfly is a finesse topwater lure. It features an innovative technology that is tougher than traditional plastic. The Lunkerhunt Dragonfly excels when fished weedless. It has double skirted wings and a realistic body design that makes... MSRP: Now: $6.95 Add to Cart Compare Quick view Live Target | sku: GTM95SK134 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Pearl, 4 Pk The Ghost Tail Minnow uses LIVETARGET's Injected Core Technology (ICT) to create a ultra-realistic dropshot bait. The Inner-Core is anatomically precise and produces a vibrant metallic flash, while the Exo-Skin generates a finesse quivering action. The... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: GTM95SK207 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Purple, 4 Pk The Ghost Tail Minnow uses LIVETARGET's Injected Core Technology (ICT) to create a ultra-realistic dropshot bait. The Inner-Core is anatomically precise and produces a vibrant metallic flash, while the Exo-Skin generates a finesse quivering action. The... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $13.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $12.95 Add to Cart Compare Quick view
Quick view Berkley | sku: BHHJ14-SM Berkley Half Head Jig, Size 2/0 Hook, Smelt, 6 Pk Designed with input from the Berkley Pro Staff, Berkley Half Head Jig Heads are sharp, strong and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes. Hook sizes selected for the most appropriate bait... MSRP: Now: $5.95 Add to Cart Compare Quick view Berkley | sku: FFMN11D-FLPR Berkley Flicker Minnow Deep Dive Crankbait, 4.5", Flashy Perch Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deep with maximum flash and tail action. The Flicker Minnow body design,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: PBBRS3-SMLT Berkley PowerBait Ripple Shad, 3", Smelt, 10 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBaitso much they hold on 18 times longer, giving... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: PBBRS3-GC Berkley PowerBait Ripple Shad, 3", Glow and Char, 10 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBaitso much they hold on 18 times longer, giving... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: PBPS3-BS Berkley PowerBait Power Swimmer, 3.8", Black Shad, 6 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $5.89 Add to Cart Compare Quick view Berkley | sku: PBBCHC4-BLR Berkley PowerBait Chigger Craw, 4", Blk and Red Fleck, 9 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: PBMSFJ5-BGM Berkley PowerBait MaxScent Jerk Shad, 5", Bubblegum, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-WHPR Berkley PowerBait Maxscent FlatWorm, 3.6", White Pearl, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-SBP Berkley PowerBait Maxscent FlatWorm, 3.6", Smoke Black Purple, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-NTSH Berkley PowerBait Maxscent FlatWorm, 3.6", Natural Shad, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-GOBY Berkley PowerBait Maxscent FlatWorm, 3.6", Goby, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSDW5-MNG Berkley PowerBait Maxscent D-Worm, 5 1/2", Mean Green, 10 Pk Taking finesse attraction to new heights, the Berkley PowerBait MaxScent D-Worm employs bolstered scenting and increased naturalism that finicky fish won't be able to resist. Incredibly supple, the Berkley PowerBait MaxScent D-Worm is poured with... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSDW5-BBB Berkley PowerBait Maxscent D-Worm, 5 1/2", Baby Bass, 10 Pk Taking finesse attraction to new heights, the Berkley PowerBait MaxScent D-Worm employs bolstered scenting and increased naturalism that finicky fish won't be able to resist. Incredibly supple, the Berkley PowerBait MaxScent D-Worm is poured with... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: GNC6-GP Berkley Gulp Nightcrawler, 6", Green Pumpkin, 10 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Great on spinner rigs and weedless jigheads Excellent for walleyes and bass Expand your strike zone... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: GJL5-BLO Berkley Gulp Jumbo Leech, 5", Black Olive, 8 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Traditional proven shape Replaces live leeches for durable, long lasting results Great action on... MSRP: Now: $11.95 Add to Cart Compare Quick view Berkley | sku: GJL5-BL Berkley Gulp Jumbo Leech, 5", Black, 8 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Traditional proven shape Replaces live leeches for durable, long lasting results Great action on... MSRP: Now: $11.95 Add to Cart Compare Quick view Lunkerhunt | sku: DRGF03 Lunkerhunt Dragonfly Finesse, 3", Meadowhawk The Lunkerhunt Dragonfly is a finesse topwater lure. It features an innovative technology that is tougher than traditional plastic. The Lunkerhunt Dragonfly excels when fished weedless. It has double skirted wings and a realistic body design that makes... MSRP: Now: $6.95 Add to Cart Compare Quick view Live Target | sku: GTM95SK134 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Pearl, 4 Pk The Ghost Tail Minnow uses LIVETARGET's Injected Core Technology (ICT) to create a ultra-realistic dropshot bait. The Inner-Core is anatomically precise and produces a vibrant metallic flash, while the Exo-Skin generates a finesse quivering action. The... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: GTM95SK207 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Purple, 4 Pk The Ghost Tail Minnow uses LIVETARGET's Injected Core Technology (ICT) to create a ultra-realistic dropshot bait. The Inner-Core is anatomically precise and produces a vibrant metallic flash, while the Exo-Skin generates a finesse quivering action. The... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $13.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $12.95 Add to Cart Compare Quick view
Quick view Berkley | sku: FFMN11D-FLPR Berkley Flicker Minnow Deep Dive Crankbait, 4.5", Flashy Perch Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deep with maximum flash and tail action. The Flicker Minnow body design,... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: PBBRS3-SMLT Berkley PowerBait Ripple Shad, 3", Smelt, 10 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBaitso much they hold on 18 times longer, giving... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: PBBRS3-GC Berkley PowerBait Ripple Shad, 3", Glow and Char, 10 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBaitso much they hold on 18 times longer, giving... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: PBPS3-BS Berkley PowerBait Power Swimmer, 3.8", Black Shad, 6 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $5.89 Add to Cart Compare Quick view Berkley | sku: PBBCHC4-BLR Berkley PowerBait Chigger Craw, 4", Blk and Red Fleck, 9 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: PBMSFJ5-BGM Berkley PowerBait MaxScent Jerk Shad, 5", Bubblegum, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-WHPR Berkley PowerBait Maxscent FlatWorm, 3.6", White Pearl, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-SBP Berkley PowerBait Maxscent FlatWorm, 3.6", Smoke Black Purple, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-NTSH Berkley PowerBait Maxscent FlatWorm, 3.6", Natural Shad, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-GOBY Berkley PowerBait Maxscent FlatWorm, 3.6", Goby, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSDW5-MNG Berkley PowerBait Maxscent D-Worm, 5 1/2", Mean Green, 10 Pk Taking finesse attraction to new heights, the Berkley PowerBait MaxScent D-Worm employs bolstered scenting and increased naturalism that finicky fish won't be able to resist. Incredibly supple, the Berkley PowerBait MaxScent D-Worm is poured with... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSDW5-BBB Berkley PowerBait Maxscent D-Worm, 5 1/2", Baby Bass, 10 Pk Taking finesse attraction to new heights, the Berkley PowerBait MaxScent D-Worm employs bolstered scenting and increased naturalism that finicky fish won't be able to resist. Incredibly supple, the Berkley PowerBait MaxScent D-Worm is poured with... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: GNC6-GP Berkley Gulp Nightcrawler, 6", Green Pumpkin, 10 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Great on spinner rigs and weedless jigheads Excellent for walleyes and bass Expand your strike zone... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: GJL5-BLO Berkley Gulp Jumbo Leech, 5", Black Olive, 8 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Traditional proven shape Replaces live leeches for durable, long lasting results Great action on... MSRP: Now: $11.95 Add to Cart Compare Quick view Berkley | sku: GJL5-BL Berkley Gulp Jumbo Leech, 5", Black, 8 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Traditional proven shape Replaces live leeches for durable, long lasting results Great action on... MSRP: Now: $11.95 Add to Cart Compare Quick view Lunkerhunt | sku: DRGF03 Lunkerhunt Dragonfly Finesse, 3", Meadowhawk The Lunkerhunt Dragonfly is a finesse topwater lure. It features an innovative technology that is tougher than traditional plastic. The Lunkerhunt Dragonfly excels when fished weedless. It has double skirted wings and a realistic body design that makes... MSRP: Now: $6.95 Add to Cart Compare Quick view Live Target | sku: GTM95SK134 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Pearl, 4 Pk The Ghost Tail Minnow uses LIVETARGET's Injected Core Technology (ICT) to create a ultra-realistic dropshot bait. The Inner-Core is anatomically precise and produces a vibrant metallic flash, while the Exo-Skin generates a finesse quivering action. The... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: GTM95SK207 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Purple, 4 Pk The Ghost Tail Minnow uses LIVETARGET's Injected Core Technology (ICT) to create a ultra-realistic dropshot bait. The Inner-Core is anatomically precise and produces a vibrant metallic flash, while the Exo-Skin generates a finesse quivering action. The... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $13.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $12.95 Add to Cart Compare Quick view
Quick view sku: PBBRS3-SMLT Berkley PowerBait Ripple Shad, 3", Smelt, 10 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBaitso much they hold on 18 times longer, giving... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: PBBRS3-GC Berkley PowerBait Ripple Shad, 3", Glow and Char, 10 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBaitso much they hold on 18 times longer, giving... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: PBPS3-BS Berkley PowerBait Power Swimmer, 3.8", Black Shad, 6 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $5.89 Add to Cart Compare Quick view Berkley | sku: PBBCHC4-BLR Berkley PowerBait Chigger Craw, 4", Blk and Red Fleck, 9 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: PBMSFJ5-BGM Berkley PowerBait MaxScent Jerk Shad, 5", Bubblegum, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-WHPR Berkley PowerBait Maxscent FlatWorm, 3.6", White Pearl, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-SBP Berkley PowerBait Maxscent FlatWorm, 3.6", Smoke Black Purple, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-NTSH Berkley PowerBait Maxscent FlatWorm, 3.6", Natural Shad, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-GOBY Berkley PowerBait Maxscent FlatWorm, 3.6", Goby, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSDW5-MNG Berkley PowerBait Maxscent D-Worm, 5 1/2", Mean Green, 10 Pk Taking finesse attraction to new heights, the Berkley PowerBait MaxScent D-Worm employs bolstered scenting and increased naturalism that finicky fish won't be able to resist. Incredibly supple, the Berkley PowerBait MaxScent D-Worm is poured with... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSDW5-BBB Berkley PowerBait Maxscent D-Worm, 5 1/2", Baby Bass, 10 Pk Taking finesse attraction to new heights, the Berkley PowerBait MaxScent D-Worm employs bolstered scenting and increased naturalism that finicky fish won't be able to resist. Incredibly supple, the Berkley PowerBait MaxScent D-Worm is poured with... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: GNC6-GP Berkley Gulp Nightcrawler, 6", Green Pumpkin, 10 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Great on spinner rigs and weedless jigheads Excellent for walleyes and bass Expand your strike zone... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: GJL5-BLO Berkley Gulp Jumbo Leech, 5", Black Olive, 8 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Traditional proven shape Replaces live leeches for durable, long lasting results Great action on... MSRP: Now: $11.95 Add to Cart Compare Quick view Berkley | sku: GJL5-BL Berkley Gulp Jumbo Leech, 5", Black, 8 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Traditional proven shape Replaces live leeches for durable, long lasting results Great action on... MSRP: Now: $11.95 Add to Cart Compare Quick view Lunkerhunt | sku: DRGF03 Lunkerhunt Dragonfly Finesse, 3", Meadowhawk The Lunkerhunt Dragonfly is a finesse topwater lure. It features an innovative technology that is tougher than traditional plastic. The Lunkerhunt Dragonfly excels when fished weedless. It has double skirted wings and a realistic body design that makes... MSRP: Now: $6.95 Add to Cart Compare Quick view Live Target | sku: GTM95SK134 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Pearl, 4 Pk The Ghost Tail Minnow uses LIVETARGET's Injected Core Technology (ICT) to create a ultra-realistic dropshot bait. The Inner-Core is anatomically precise and produces a vibrant metallic flash, while the Exo-Skin generates a finesse quivering action. The... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: GTM95SK207 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Purple, 4 Pk The Ghost Tail Minnow uses LIVETARGET's Injected Core Technology (ICT) to create a ultra-realistic dropshot bait. The Inner-Core is anatomically precise and produces a vibrant metallic flash, while the Exo-Skin generates a finesse quivering action. The... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $13.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $12.95 Add to Cart Compare Quick view
Quick view sku: PBBRS3-GC Berkley PowerBait Ripple Shad, 3", Glow and Char, 10 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBaitso much they hold on 18 times longer, giving... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: PBPS3-BS Berkley PowerBait Power Swimmer, 3.8", Black Shad, 6 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $5.89 Add to Cart Compare Quick view Berkley | sku: PBBCHC4-BLR Berkley PowerBait Chigger Craw, 4", Blk and Red Fleck, 9 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: PBMSFJ5-BGM Berkley PowerBait MaxScent Jerk Shad, 5", Bubblegum, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-WHPR Berkley PowerBait Maxscent FlatWorm, 3.6", White Pearl, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-SBP Berkley PowerBait Maxscent FlatWorm, 3.6", Smoke Black Purple, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-NTSH Berkley PowerBait Maxscent FlatWorm, 3.6", Natural Shad, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-GOBY Berkley PowerBait Maxscent FlatWorm, 3.6", Goby, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSDW5-MNG Berkley PowerBait Maxscent D-Worm, 5 1/2", Mean Green, 10 Pk Taking finesse attraction to new heights, the Berkley PowerBait MaxScent D-Worm employs bolstered scenting and increased naturalism that finicky fish won't be able to resist. Incredibly supple, the Berkley PowerBait MaxScent D-Worm is poured with... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSDW5-BBB Berkley PowerBait Maxscent D-Worm, 5 1/2", Baby Bass, 10 Pk Taking finesse attraction to new heights, the Berkley PowerBait MaxScent D-Worm employs bolstered scenting and increased naturalism that finicky fish won't be able to resist. Incredibly supple, the Berkley PowerBait MaxScent D-Worm is poured with... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: GNC6-GP Berkley Gulp Nightcrawler, 6", Green Pumpkin, 10 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Great on spinner rigs and weedless jigheads Excellent for walleyes and bass Expand your strike zone... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: GJL5-BLO Berkley Gulp Jumbo Leech, 5", Black Olive, 8 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Traditional proven shape Replaces live leeches for durable, long lasting results Great action on... MSRP: Now: $11.95 Add to Cart Compare Quick view Berkley | sku: GJL5-BL Berkley Gulp Jumbo Leech, 5", Black, 8 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Traditional proven shape Replaces live leeches for durable, long lasting results Great action on... MSRP: Now: $11.95 Add to Cart Compare Quick view Lunkerhunt | sku: DRGF03 Lunkerhunt Dragonfly Finesse, 3", Meadowhawk The Lunkerhunt Dragonfly is a finesse topwater lure. It features an innovative technology that is tougher than traditional plastic. The Lunkerhunt Dragonfly excels when fished weedless. It has double skirted wings and a realistic body design that makes... MSRP: Now: $6.95 Add to Cart Compare Quick view Live Target | sku: GTM95SK134 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Pearl, 4 Pk The Ghost Tail Minnow uses LIVETARGET's Injected Core Technology (ICT) to create a ultra-realistic dropshot bait. The Inner-Core is anatomically precise and produces a vibrant metallic flash, while the Exo-Skin generates a finesse quivering action. The... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: GTM95SK207 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Purple, 4 Pk The Ghost Tail Minnow uses LIVETARGET's Injected Core Technology (ICT) to create a ultra-realistic dropshot bait. The Inner-Core is anatomically precise and produces a vibrant metallic flash, while the Exo-Skin generates a finesse quivering action. The... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $13.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $12.95 Add to Cart Compare Quick view
Quick view sku: PBPS3-BS Berkley PowerBait Power Swimmer, 3.8", Black Shad, 6 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $5.89 Add to Cart Compare Quick view Berkley | sku: PBBCHC4-BLR Berkley PowerBait Chigger Craw, 4", Blk and Red Fleck, 9 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: PBMSFJ5-BGM Berkley PowerBait MaxScent Jerk Shad, 5", Bubblegum, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-WHPR Berkley PowerBait Maxscent FlatWorm, 3.6", White Pearl, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-SBP Berkley PowerBait Maxscent FlatWorm, 3.6", Smoke Black Purple, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-NTSH Berkley PowerBait Maxscent FlatWorm, 3.6", Natural Shad, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-GOBY Berkley PowerBait Maxscent FlatWorm, 3.6", Goby, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSDW5-MNG Berkley PowerBait Maxscent D-Worm, 5 1/2", Mean Green, 10 Pk Taking finesse attraction to new heights, the Berkley PowerBait MaxScent D-Worm employs bolstered scenting and increased naturalism that finicky fish won't be able to resist. Incredibly supple, the Berkley PowerBait MaxScent D-Worm is poured with... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSDW5-BBB Berkley PowerBait Maxscent D-Worm, 5 1/2", Baby Bass, 10 Pk Taking finesse attraction to new heights, the Berkley PowerBait MaxScent D-Worm employs bolstered scenting and increased naturalism that finicky fish won't be able to resist. Incredibly supple, the Berkley PowerBait MaxScent D-Worm is poured with... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: GNC6-GP Berkley Gulp Nightcrawler, 6", Green Pumpkin, 10 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Great on spinner rigs and weedless jigheads Excellent for walleyes and bass Expand your strike zone... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: GJL5-BLO Berkley Gulp Jumbo Leech, 5", Black Olive, 8 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Traditional proven shape Replaces live leeches for durable, long lasting results Great action on... MSRP: Now: $11.95 Add to Cart Compare Quick view Berkley | sku: GJL5-BL Berkley Gulp Jumbo Leech, 5", Black, 8 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Traditional proven shape Replaces live leeches for durable, long lasting results Great action on... MSRP: Now: $11.95 Add to Cart Compare Quick view Lunkerhunt | sku: DRGF03 Lunkerhunt Dragonfly Finesse, 3", Meadowhawk The Lunkerhunt Dragonfly is a finesse topwater lure. It features an innovative technology that is tougher than traditional plastic. The Lunkerhunt Dragonfly excels when fished weedless. It has double skirted wings and a realistic body design that makes... MSRP: Now: $6.95 Add to Cart Compare Quick view Live Target | sku: GTM95SK134 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Pearl, 4 Pk The Ghost Tail Minnow uses LIVETARGET's Injected Core Technology (ICT) to create a ultra-realistic dropshot bait. The Inner-Core is anatomically precise and produces a vibrant metallic flash, while the Exo-Skin generates a finesse quivering action. The... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: GTM95SK207 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Purple, 4 Pk The Ghost Tail Minnow uses LIVETARGET's Injected Core Technology (ICT) to create a ultra-realistic dropshot bait. The Inner-Core is anatomically precise and produces a vibrant metallic flash, while the Exo-Skin generates a finesse quivering action. The... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $13.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $12.95 Add to Cart Compare Quick view
Quick view Berkley | sku: PBBCHC4-BLR Berkley PowerBait Chigger Craw, 4", Blk and Red Fleck, 9 Pk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: PBMSFJ5-BGM Berkley PowerBait MaxScent Jerk Shad, 5", Bubblegum, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-WHPR Berkley PowerBait Maxscent FlatWorm, 3.6", White Pearl, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-SBP Berkley PowerBait Maxscent FlatWorm, 3.6", Smoke Black Purple, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-NTSH Berkley PowerBait Maxscent FlatWorm, 3.6", Natural Shad, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-GOBY Berkley PowerBait Maxscent FlatWorm, 3.6", Goby, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSDW5-MNG Berkley PowerBait Maxscent D-Worm, 5 1/2", Mean Green, 10 Pk Taking finesse attraction to new heights, the Berkley PowerBait MaxScent D-Worm employs bolstered scenting and increased naturalism that finicky fish won't be able to resist. Incredibly supple, the Berkley PowerBait MaxScent D-Worm is poured with... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSDW5-BBB Berkley PowerBait Maxscent D-Worm, 5 1/2", Baby Bass, 10 Pk Taking finesse attraction to new heights, the Berkley PowerBait MaxScent D-Worm employs bolstered scenting and increased naturalism that finicky fish won't be able to resist. Incredibly supple, the Berkley PowerBait MaxScent D-Worm is poured with... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: GNC6-GP Berkley Gulp Nightcrawler, 6", Green Pumpkin, 10 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Great on spinner rigs and weedless jigheads Excellent for walleyes and bass Expand your strike zone... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: GJL5-BLO Berkley Gulp Jumbo Leech, 5", Black Olive, 8 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Traditional proven shape Replaces live leeches for durable, long lasting results Great action on... MSRP: Now: $11.95 Add to Cart Compare Quick view Berkley | sku: GJL5-BL Berkley Gulp Jumbo Leech, 5", Black, 8 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Traditional proven shape Replaces live leeches for durable, long lasting results Great action on... MSRP: Now: $11.95 Add to Cart Compare Quick view Lunkerhunt | sku: DRGF03 Lunkerhunt Dragonfly Finesse, 3", Meadowhawk The Lunkerhunt Dragonfly is a finesse topwater lure. It features an innovative technology that is tougher than traditional plastic. The Lunkerhunt Dragonfly excels when fished weedless. It has double skirted wings and a realistic body design that makes... MSRP: Now: $6.95 Add to Cart Compare Quick view Live Target | sku: GTM95SK134 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Pearl, 4 Pk The Ghost Tail Minnow uses LIVETARGET's Injected Core Technology (ICT) to create a ultra-realistic dropshot bait. The Inner-Core is anatomically precise and produces a vibrant metallic flash, while the Exo-Skin generates a finesse quivering action. The... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: GTM95SK207 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Purple, 4 Pk The Ghost Tail Minnow uses LIVETARGET's Injected Core Technology (ICT) to create a ultra-realistic dropshot bait. The Inner-Core is anatomically precise and produces a vibrant metallic flash, while the Exo-Skin generates a finesse quivering action. The... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $13.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $12.95 Add to Cart Compare Quick view
Quick view Berkley | sku: PBMSFJ5-BGM Berkley PowerBait MaxScent Jerk Shad, 5", Bubblegum, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-WHPR Berkley PowerBait Maxscent FlatWorm, 3.6", White Pearl, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-SBP Berkley PowerBait Maxscent FlatWorm, 3.6", Smoke Black Purple, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-NTSH Berkley PowerBait Maxscent FlatWorm, 3.6", Natural Shad, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-GOBY Berkley PowerBait Maxscent FlatWorm, 3.6", Goby, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSDW5-MNG Berkley PowerBait Maxscent D-Worm, 5 1/2", Mean Green, 10 Pk Taking finesse attraction to new heights, the Berkley PowerBait MaxScent D-Worm employs bolstered scenting and increased naturalism that finicky fish won't be able to resist. Incredibly supple, the Berkley PowerBait MaxScent D-Worm is poured with... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSDW5-BBB Berkley PowerBait Maxscent D-Worm, 5 1/2", Baby Bass, 10 Pk Taking finesse attraction to new heights, the Berkley PowerBait MaxScent D-Worm employs bolstered scenting and increased naturalism that finicky fish won't be able to resist. Incredibly supple, the Berkley PowerBait MaxScent D-Worm is poured with... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: GNC6-GP Berkley Gulp Nightcrawler, 6", Green Pumpkin, 10 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Great on spinner rigs and weedless jigheads Excellent for walleyes and bass Expand your strike zone... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: GJL5-BLO Berkley Gulp Jumbo Leech, 5", Black Olive, 8 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Traditional proven shape Replaces live leeches for durable, long lasting results Great action on... MSRP: Now: $11.95 Add to Cart Compare Quick view Berkley | sku: GJL5-BL Berkley Gulp Jumbo Leech, 5", Black, 8 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Traditional proven shape Replaces live leeches for durable, long lasting results Great action on... MSRP: Now: $11.95 Add to Cart Compare Quick view Lunkerhunt | sku: DRGF03 Lunkerhunt Dragonfly Finesse, 3", Meadowhawk The Lunkerhunt Dragonfly is a finesse topwater lure. It features an innovative technology that is tougher than traditional plastic. The Lunkerhunt Dragonfly excels when fished weedless. It has double skirted wings and a realistic body design that makes... MSRP: Now: $6.95 Add to Cart Compare Quick view Live Target | sku: GTM95SK134 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Pearl, 4 Pk The Ghost Tail Minnow uses LIVETARGET's Injected Core Technology (ICT) to create a ultra-realistic dropshot bait. The Inner-Core is anatomically precise and produces a vibrant metallic flash, while the Exo-Skin generates a finesse quivering action. The... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: GTM95SK207 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Purple, 4 Pk The Ghost Tail Minnow uses LIVETARGET's Injected Core Technology (ICT) to create a ultra-realistic dropshot bait. The Inner-Core is anatomically precise and produces a vibrant metallic flash, while the Exo-Skin generates a finesse quivering action. The... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $13.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $12.95 Add to Cart Compare Quick view
Quick view Berkley | sku: PBMSFW4-WHPR Berkley PowerBait Maxscent FlatWorm, 3.6", White Pearl, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-SBP Berkley PowerBait Maxscent FlatWorm, 3.6", Smoke Black Purple, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-NTSH Berkley PowerBait Maxscent FlatWorm, 3.6", Natural Shad, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-GOBY Berkley PowerBait Maxscent FlatWorm, 3.6", Goby, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSDW5-MNG Berkley PowerBait Maxscent D-Worm, 5 1/2", Mean Green, 10 Pk Taking finesse attraction to new heights, the Berkley PowerBait MaxScent D-Worm employs bolstered scenting and increased naturalism that finicky fish won't be able to resist. Incredibly supple, the Berkley PowerBait MaxScent D-Worm is poured with... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSDW5-BBB Berkley PowerBait Maxscent D-Worm, 5 1/2", Baby Bass, 10 Pk Taking finesse attraction to new heights, the Berkley PowerBait MaxScent D-Worm employs bolstered scenting and increased naturalism that finicky fish won't be able to resist. Incredibly supple, the Berkley PowerBait MaxScent D-Worm is poured with... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: GNC6-GP Berkley Gulp Nightcrawler, 6", Green Pumpkin, 10 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Great on spinner rigs and weedless jigheads Excellent for walleyes and bass Expand your strike zone... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: GJL5-BLO Berkley Gulp Jumbo Leech, 5", Black Olive, 8 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Traditional proven shape Replaces live leeches for durable, long lasting results Great action on... MSRP: Now: $11.95 Add to Cart Compare Quick view Berkley | sku: GJL5-BL Berkley Gulp Jumbo Leech, 5", Black, 8 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Traditional proven shape Replaces live leeches for durable, long lasting results Great action on... MSRP: Now: $11.95 Add to Cart Compare Quick view Lunkerhunt | sku: DRGF03 Lunkerhunt Dragonfly Finesse, 3", Meadowhawk The Lunkerhunt Dragonfly is a finesse topwater lure. It features an innovative technology that is tougher than traditional plastic. The Lunkerhunt Dragonfly excels when fished weedless. It has double skirted wings and a realistic body design that makes... MSRP: Now: $6.95 Add to Cart Compare Quick view Live Target | sku: GTM95SK134 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Pearl, 4 Pk The Ghost Tail Minnow uses LIVETARGET's Injected Core Technology (ICT) to create a ultra-realistic dropshot bait. The Inner-Core is anatomically precise and produces a vibrant metallic flash, while the Exo-Skin generates a finesse quivering action. The... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: GTM95SK207 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Purple, 4 Pk The Ghost Tail Minnow uses LIVETARGET's Injected Core Technology (ICT) to create a ultra-realistic dropshot bait. The Inner-Core is anatomically precise and produces a vibrant metallic flash, while the Exo-Skin generates a finesse quivering action. The... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $13.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $12.95 Add to Cart Compare Quick view
Quick view Berkley | sku: PBMSFW4-SBP Berkley PowerBait Maxscent FlatWorm, 3.6", Smoke Black Purple, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-NTSH Berkley PowerBait Maxscent FlatWorm, 3.6", Natural Shad, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-GOBY Berkley PowerBait Maxscent FlatWorm, 3.6", Goby, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSDW5-MNG Berkley PowerBait Maxscent D-Worm, 5 1/2", Mean Green, 10 Pk Taking finesse attraction to new heights, the Berkley PowerBait MaxScent D-Worm employs bolstered scenting and increased naturalism that finicky fish won't be able to resist. Incredibly supple, the Berkley PowerBait MaxScent D-Worm is poured with... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSDW5-BBB Berkley PowerBait Maxscent D-Worm, 5 1/2", Baby Bass, 10 Pk Taking finesse attraction to new heights, the Berkley PowerBait MaxScent D-Worm employs bolstered scenting and increased naturalism that finicky fish won't be able to resist. Incredibly supple, the Berkley PowerBait MaxScent D-Worm is poured with... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: GNC6-GP Berkley Gulp Nightcrawler, 6", Green Pumpkin, 10 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Great on spinner rigs and weedless jigheads Excellent for walleyes and bass Expand your strike zone... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: GJL5-BLO Berkley Gulp Jumbo Leech, 5", Black Olive, 8 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Traditional proven shape Replaces live leeches for durable, long lasting results Great action on... MSRP: Now: $11.95 Add to Cart Compare Quick view Berkley | sku: GJL5-BL Berkley Gulp Jumbo Leech, 5", Black, 8 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Traditional proven shape Replaces live leeches for durable, long lasting results Great action on... MSRP: Now: $11.95 Add to Cart Compare Quick view Lunkerhunt | sku: DRGF03 Lunkerhunt Dragonfly Finesse, 3", Meadowhawk The Lunkerhunt Dragonfly is a finesse topwater lure. It features an innovative technology that is tougher than traditional plastic. The Lunkerhunt Dragonfly excels when fished weedless. It has double skirted wings and a realistic body design that makes... MSRP: Now: $6.95 Add to Cart Compare Quick view Live Target | sku: GTM95SK134 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Pearl, 4 Pk The Ghost Tail Minnow uses LIVETARGET's Injected Core Technology (ICT) to create a ultra-realistic dropshot bait. The Inner-Core is anatomically precise and produces a vibrant metallic flash, while the Exo-Skin generates a finesse quivering action. The... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: GTM95SK207 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Purple, 4 Pk The Ghost Tail Minnow uses LIVETARGET's Injected Core Technology (ICT) to create a ultra-realistic dropshot bait. The Inner-Core is anatomically precise and produces a vibrant metallic flash, while the Exo-Skin generates a finesse quivering action. The... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $13.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $12.95 Add to Cart Compare Quick view
Quick view Berkley | sku: PBMSFW4-NTSH Berkley PowerBait Maxscent FlatWorm, 3.6", Natural Shad, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSFW4-GOBY Berkley PowerBait Maxscent FlatWorm, 3.6", Goby, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSDW5-MNG Berkley PowerBait Maxscent D-Worm, 5 1/2", Mean Green, 10 Pk Taking finesse attraction to new heights, the Berkley PowerBait MaxScent D-Worm employs bolstered scenting and increased naturalism that finicky fish won't be able to resist. Incredibly supple, the Berkley PowerBait MaxScent D-Worm is poured with... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSDW5-BBB Berkley PowerBait Maxscent D-Worm, 5 1/2", Baby Bass, 10 Pk Taking finesse attraction to new heights, the Berkley PowerBait MaxScent D-Worm employs bolstered scenting and increased naturalism that finicky fish won't be able to resist. Incredibly supple, the Berkley PowerBait MaxScent D-Worm is poured with... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: GNC6-GP Berkley Gulp Nightcrawler, 6", Green Pumpkin, 10 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Great on spinner rigs and weedless jigheads Excellent for walleyes and bass Expand your strike zone... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: GJL5-BLO Berkley Gulp Jumbo Leech, 5", Black Olive, 8 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Traditional proven shape Replaces live leeches for durable, long lasting results Great action on... MSRP: Now: $11.95 Add to Cart Compare Quick view Berkley | sku: GJL5-BL Berkley Gulp Jumbo Leech, 5", Black, 8 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Traditional proven shape Replaces live leeches for durable, long lasting results Great action on... MSRP: Now: $11.95 Add to Cart Compare Quick view Lunkerhunt | sku: DRGF03 Lunkerhunt Dragonfly Finesse, 3", Meadowhawk The Lunkerhunt Dragonfly is a finesse topwater lure. It features an innovative technology that is tougher than traditional plastic. The Lunkerhunt Dragonfly excels when fished weedless. It has double skirted wings and a realistic body design that makes... MSRP: Now: $6.95 Add to Cart Compare Quick view Live Target | sku: GTM95SK134 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Pearl, 4 Pk The Ghost Tail Minnow uses LIVETARGET's Injected Core Technology (ICT) to create a ultra-realistic dropshot bait. The Inner-Core is anatomically precise and produces a vibrant metallic flash, while the Exo-Skin generates a finesse quivering action. The... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: GTM95SK207 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Purple, 4 Pk The Ghost Tail Minnow uses LIVETARGET's Injected Core Technology (ICT) to create a ultra-realistic dropshot bait. The Inner-Core is anatomically precise and produces a vibrant metallic flash, while the Exo-Skin generates a finesse quivering action. The... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $13.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $12.95 Add to Cart Compare Quick view
Quick view Berkley | sku: PBMSFW4-GOBY Berkley PowerBait Maxscent FlatWorm, 3.6", Goby, 10 Pk PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: PBMSDW5-MNG Berkley PowerBait Maxscent D-Worm, 5 1/2", Mean Green, 10 Pk Taking finesse attraction to new heights, the Berkley PowerBait MaxScent D-Worm employs bolstered scenting and increased naturalism that finicky fish won't be able to resist. Incredibly supple, the Berkley PowerBait MaxScent D-Worm is poured with... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSDW5-BBB Berkley PowerBait Maxscent D-Worm, 5 1/2", Baby Bass, 10 Pk Taking finesse attraction to new heights, the Berkley PowerBait MaxScent D-Worm employs bolstered scenting and increased naturalism that finicky fish won't be able to resist. Incredibly supple, the Berkley PowerBait MaxScent D-Worm is poured with... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: GNC6-GP Berkley Gulp Nightcrawler, 6", Green Pumpkin, 10 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Great on spinner rigs and weedless jigheads Excellent for walleyes and bass Expand your strike zone... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: GJL5-BLO Berkley Gulp Jumbo Leech, 5", Black Olive, 8 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Traditional proven shape Replaces live leeches for durable, long lasting results Great action on... MSRP: Now: $11.95 Add to Cart Compare Quick view Berkley | sku: GJL5-BL Berkley Gulp Jumbo Leech, 5", Black, 8 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Traditional proven shape Replaces live leeches for durable, long lasting results Great action on... MSRP: Now: $11.95 Add to Cart Compare Quick view Lunkerhunt | sku: DRGF03 Lunkerhunt Dragonfly Finesse, 3", Meadowhawk The Lunkerhunt Dragonfly is a finesse topwater lure. It features an innovative technology that is tougher than traditional plastic. The Lunkerhunt Dragonfly excels when fished weedless. It has double skirted wings and a realistic body design that makes... MSRP: Now: $6.95 Add to Cart Compare Quick view Live Target | sku: GTM95SK134 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Pearl, 4 Pk The Ghost Tail Minnow uses LIVETARGET's Injected Core Technology (ICT) to create a ultra-realistic dropshot bait. The Inner-Core is anatomically precise and produces a vibrant metallic flash, while the Exo-Skin generates a finesse quivering action. The... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: GTM95SK207 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Purple, 4 Pk The Ghost Tail Minnow uses LIVETARGET's Injected Core Technology (ICT) to create a ultra-realistic dropshot bait. The Inner-Core is anatomically precise and produces a vibrant metallic flash, while the Exo-Skin generates a finesse quivering action. The... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $13.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $12.95 Add to Cart Compare Quick view
Quick view Berkley | sku: PBMSDW5-MNG Berkley PowerBait Maxscent D-Worm, 5 1/2", Mean Green, 10 Pk Taking finesse attraction to new heights, the Berkley PowerBait MaxScent D-Worm employs bolstered scenting and increased naturalism that finicky fish won't be able to resist. Incredibly supple, the Berkley PowerBait MaxScent D-Worm is poured with... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: PBMSDW5-BBB Berkley PowerBait Maxscent D-Worm, 5 1/2", Baby Bass, 10 Pk Taking finesse attraction to new heights, the Berkley PowerBait MaxScent D-Worm employs bolstered scenting and increased naturalism that finicky fish won't be able to resist. Incredibly supple, the Berkley PowerBait MaxScent D-Worm is poured with... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: GNC6-GP Berkley Gulp Nightcrawler, 6", Green Pumpkin, 10 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Great on spinner rigs and weedless jigheads Excellent for walleyes and bass Expand your strike zone... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: GJL5-BLO Berkley Gulp Jumbo Leech, 5", Black Olive, 8 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Traditional proven shape Replaces live leeches for durable, long lasting results Great action on... MSRP: Now: $11.95 Add to Cart Compare Quick view Berkley | sku: GJL5-BL Berkley Gulp Jumbo Leech, 5", Black, 8 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Traditional proven shape Replaces live leeches for durable, long lasting results Great action on... MSRP: Now: $11.95 Add to Cart Compare Quick view Lunkerhunt | sku: DRGF03 Lunkerhunt Dragonfly Finesse, 3", Meadowhawk The Lunkerhunt Dragonfly is a finesse topwater lure. It features an innovative technology that is tougher than traditional plastic. The Lunkerhunt Dragonfly excels when fished weedless. It has double skirted wings and a realistic body design that makes... MSRP: Now: $6.95 Add to Cart Compare Quick view Live Target | sku: GTM95SK134 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Pearl, 4 Pk The Ghost Tail Minnow uses LIVETARGET's Injected Core Technology (ICT) to create a ultra-realistic dropshot bait. The Inner-Core is anatomically precise and produces a vibrant metallic flash, while the Exo-Skin generates a finesse quivering action. The... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: GTM95SK207 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Purple, 4 Pk The Ghost Tail Minnow uses LIVETARGET's Injected Core Technology (ICT) to create a ultra-realistic dropshot bait. The Inner-Core is anatomically precise and produces a vibrant metallic flash, while the Exo-Skin generates a finesse quivering action. The... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $13.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $12.95 Add to Cart Compare Quick view
Quick view Berkley | sku: PBMSDW5-BBB Berkley PowerBait Maxscent D-Worm, 5 1/2", Baby Bass, 10 Pk Taking finesse attraction to new heights, the Berkley PowerBait MaxScent D-Worm employs bolstered scenting and increased naturalism that finicky fish won't be able to resist. Incredibly supple, the Berkley PowerBait MaxScent D-Worm is poured with... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: GNC6-GP Berkley Gulp Nightcrawler, 6", Green Pumpkin, 10 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Great on spinner rigs and weedless jigheads Excellent for walleyes and bass Expand your strike zone... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: GJL5-BLO Berkley Gulp Jumbo Leech, 5", Black Olive, 8 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Traditional proven shape Replaces live leeches for durable, long lasting results Great action on... MSRP: Now: $11.95 Add to Cart Compare Quick view Berkley | sku: GJL5-BL Berkley Gulp Jumbo Leech, 5", Black, 8 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Traditional proven shape Replaces live leeches for durable, long lasting results Great action on... MSRP: Now: $11.95 Add to Cart Compare Quick view Lunkerhunt | sku: DRGF03 Lunkerhunt Dragonfly Finesse, 3", Meadowhawk The Lunkerhunt Dragonfly is a finesse topwater lure. It features an innovative technology that is tougher than traditional plastic. The Lunkerhunt Dragonfly excels when fished weedless. It has double skirted wings and a realistic body design that makes... MSRP: Now: $6.95 Add to Cart Compare Quick view Live Target | sku: GTM95SK134 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Pearl, 4 Pk The Ghost Tail Minnow uses LIVETARGET's Injected Core Technology (ICT) to create a ultra-realistic dropshot bait. The Inner-Core is anatomically precise and produces a vibrant metallic flash, while the Exo-Skin generates a finesse quivering action. The... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: GTM95SK207 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Purple, 4 Pk The Ghost Tail Minnow uses LIVETARGET's Injected Core Technology (ICT) to create a ultra-realistic dropshot bait. The Inner-Core is anatomically precise and produces a vibrant metallic flash, while the Exo-Skin generates a finesse quivering action. The... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $13.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $12.95 Add to Cart Compare Quick view
Quick view Berkley | sku: GNC6-GP Berkley Gulp Nightcrawler, 6", Green Pumpkin, 10 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Great on spinner rigs and weedless jigheads Excellent for walleyes and bass Expand your strike zone... MSRP: Now: $10.95 Add to Cart Compare Quick view Berkley | sku: GJL5-BLO Berkley Gulp Jumbo Leech, 5", Black Olive, 8 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Traditional proven shape Replaces live leeches for durable, long lasting results Great action on... MSRP: Now: $11.95 Add to Cart Compare Quick view Berkley | sku: GJL5-BL Berkley Gulp Jumbo Leech, 5", Black, 8 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Traditional proven shape Replaces live leeches for durable, long lasting results Great action on... MSRP: Now: $11.95 Add to Cart Compare Quick view Lunkerhunt | sku: DRGF03 Lunkerhunt Dragonfly Finesse, 3", Meadowhawk The Lunkerhunt Dragonfly is a finesse topwater lure. It features an innovative technology that is tougher than traditional plastic. The Lunkerhunt Dragonfly excels when fished weedless. It has double skirted wings and a realistic body design that makes... MSRP: Now: $6.95 Add to Cart Compare Quick view Live Target | sku: GTM95SK134 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Pearl, 4 Pk The Ghost Tail Minnow uses LIVETARGET's Injected Core Technology (ICT) to create a ultra-realistic dropshot bait. The Inner-Core is anatomically precise and produces a vibrant metallic flash, while the Exo-Skin generates a finesse quivering action. The... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: GTM95SK207 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Purple, 4 Pk The Ghost Tail Minnow uses LIVETARGET's Injected Core Technology (ICT) to create a ultra-realistic dropshot bait. The Inner-Core is anatomically precise and produces a vibrant metallic flash, while the Exo-Skin generates a finesse quivering action. The... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $13.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $12.95 Add to Cart Compare Quick view
Quick view Berkley | sku: GJL5-BLO Berkley Gulp Jumbo Leech, 5", Black Olive, 8 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Traditional proven shape Replaces live leeches for durable, long lasting results Great action on... MSRP: Now: $11.95 Add to Cart Compare Quick view Berkley | sku: GJL5-BL Berkley Gulp Jumbo Leech, 5", Black, 8 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Traditional proven shape Replaces live leeches for durable, long lasting results Great action on... MSRP: Now: $11.95 Add to Cart Compare Quick view Lunkerhunt | sku: DRGF03 Lunkerhunt Dragonfly Finesse, 3", Meadowhawk The Lunkerhunt Dragonfly is a finesse topwater lure. It features an innovative technology that is tougher than traditional plastic. The Lunkerhunt Dragonfly excels when fished weedless. It has double skirted wings and a realistic body design that makes... MSRP: Now: $6.95 Add to Cart Compare Quick view Live Target | sku: GTM95SK134 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Pearl, 4 Pk The Ghost Tail Minnow uses LIVETARGET's Injected Core Technology (ICT) to create a ultra-realistic dropshot bait. The Inner-Core is anatomically precise and produces a vibrant metallic flash, while the Exo-Skin generates a finesse quivering action. The... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: GTM95SK207 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Purple, 4 Pk The Ghost Tail Minnow uses LIVETARGET's Injected Core Technology (ICT) to create a ultra-realistic dropshot bait. The Inner-Core is anatomically precise and produces a vibrant metallic flash, while the Exo-Skin generates a finesse quivering action. The... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $13.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $12.95 Add to Cart Compare Quick view
Quick view Berkley | sku: GJL5-BL Berkley Gulp Jumbo Leech, 5", Black, 8 Pk The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Traditional proven shape Replaces live leeches for durable, long lasting results Great action on... MSRP: Now: $11.95 Add to Cart Compare Quick view Lunkerhunt | sku: DRGF03 Lunkerhunt Dragonfly Finesse, 3", Meadowhawk The Lunkerhunt Dragonfly is a finesse topwater lure. It features an innovative technology that is tougher than traditional plastic. The Lunkerhunt Dragonfly excels when fished weedless. It has double skirted wings and a realistic body design that makes... MSRP: Now: $6.95 Add to Cart Compare Quick view Live Target | sku: GTM95SK134 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Pearl, 4 Pk The Ghost Tail Minnow uses LIVETARGET's Injected Core Technology (ICT) to create a ultra-realistic dropshot bait. The Inner-Core is anatomically precise and produces a vibrant metallic flash, while the Exo-Skin generates a finesse quivering action. The... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: GTM95SK207 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Purple, 4 Pk The Ghost Tail Minnow uses LIVETARGET's Injected Core Technology (ICT) to create a ultra-realistic dropshot bait. The Inner-Core is anatomically precise and produces a vibrant metallic flash, while the Exo-Skin generates a finesse quivering action. The... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $13.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $12.95 Add to Cart Compare Quick view
Quick view Lunkerhunt | sku: DRGF03 Lunkerhunt Dragonfly Finesse, 3", Meadowhawk The Lunkerhunt Dragonfly is a finesse topwater lure. It features an innovative technology that is tougher than traditional plastic. The Lunkerhunt Dragonfly excels when fished weedless. It has double skirted wings and a realistic body design that makes... MSRP: Now: $6.95 Add to Cart Compare Quick view Live Target | sku: GTM95SK134 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Pearl, 4 Pk The Ghost Tail Minnow uses LIVETARGET's Injected Core Technology (ICT) to create a ultra-realistic dropshot bait. The Inner-Core is anatomically precise and produces a vibrant metallic flash, while the Exo-Skin generates a finesse quivering action. The... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: GTM95SK207 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Purple, 4 Pk The Ghost Tail Minnow uses LIVETARGET's Injected Core Technology (ICT) to create a ultra-realistic dropshot bait. The Inner-Core is anatomically precise and produces a vibrant metallic flash, while the Exo-Skin generates a finesse quivering action. The... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $13.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $12.95 Add to Cart Compare Quick view
Quick view Live Target | sku: GTM95SK134 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Pearl, 4 Pk The Ghost Tail Minnow uses LIVETARGET's Injected Core Technology (ICT) to create a ultra-realistic dropshot bait. The Inner-Core is anatomically precise and produces a vibrant metallic flash, while the Exo-Skin generates a finesse quivering action. The... MSRP: Now: $8.95 Add to Cart Compare Quick view sku: GTM95SK207 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Purple, 4 Pk The Ghost Tail Minnow uses LIVETARGET's Injected Core Technology (ICT) to create a ultra-realistic dropshot bait. The Inner-Core is anatomically precise and produces a vibrant metallic flash, while the Exo-Skin generates a finesse quivering action. The... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $13.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $12.95 Add to Cart Compare Quick view
Quick view sku: GTM95SK207 LiveTarget Ghost Tail Minnow, Drop Shot, 3 3/4", Silver/Purple, 4 Pk The Ghost Tail Minnow uses LIVETARGET's Injected Core Technology (ICT) to create a ultra-realistic dropshot bait. The Inner-Core is anatomically precise and produces a vibrant metallic flash, while the Exo-Skin generates a finesse quivering action. The... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $13.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $12.95 Add to Cart Compare Quick view
Quick view Rapala | sku: F11WAL Rapala Original Floating Lure, 4 3/8", 3/16 Oz, Live Walleye The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $13.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $12.95 Add to Cart Compare Quick view
Quick view sku: F09PKL Rapala Original Floating Lure, 3 1/2", 3/16 oz, Live Pike The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $13.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $12.95 Add to Cart Compare Quick view
Quick view Rapala | sku: J07RT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Rainbow Trout Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood... MSRP: Now: $13.89 Add to Cart Compare Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $13.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $12.95 Add to Cart Compare Quick view
Quick view Rapala | sku: HJ10PKL Rapala Husky Jerk, 4", 3/8 oz, Live Pike Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Lure Color Live Pike Lure... MSRP: Now: $13.95 Add to Cart Compare Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $12.95 Add to Cart Compare Quick view
Quick view Rapala | sku: RNR08S Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Silver Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle... MSRP: Now: $8.89 Add to Cart Compare Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $12.95 Add to Cart Compare Quick view
Quick view Rapala | sku: F11RTL Rapala Original Floating Lure, 4 3/8", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $15.29 Add to Cart Compare Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $12.95 Add to Cart Compare Quick view
Quick view Rapala | sku: HJ10GPCL Rapala Husky Jerk 4", 3/8 oz, Glass Pink Clown Specifications Hook 2 #5 Hooks Hook Size 5 Hook Type Round Bend Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Glass Pink Clown Lure Series Husky Jerk Lure Size 4" Lure Target... MSRP: Now: $12.95 Add to Cart Compare Quick view
