Hard Bait

Bandit Walleye Deep, 4 3/4", 5/8 oz, Sunspot

The Bandit Walleye Deep dives all the way to 27 feet and trolls even deeper than that. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Bandit Walleye Deep is a go-to fishing...

Bandit Walleye Deep, 4 3/4", 5/8 oz, Fruit Dots

The Bandit Walleye Deep dives all the way to 27 feet and trolls even deeper than that. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Bandit Walleye Deep is a go-to fishing...

Walleye Nation Creations Reaper, Deep Diving Crank Bait, Size 4.5", 25' Diving Depth, #4 Hook Size, Bubbleyum

If you're chasing giants, look no further than the WNC Reaper—the lure that’s rewritten the record books twice in South Dakota! Engineered for aggressive strikes and proven to land legendary fish, the Reaper isn't just another...

Walleye Nation Creations Reaper, Deep Diving Crank Bait, Size 4.5", 25' Diving Depth, #4 Hook Size, Purple Tiger

If you're chasing giants, look no further than the WNC Reaper—the lure that’s rewritten the record books twice in South Dakota! Engineered for aggressive strikes and proven to land legendary fish, the Reaper isn't just another...

Walleye Nation Creations Reaper, Deep Diving Crank Bait, Size 4.5", 25' Diving Depth, #4 Hook Size, Candy Crush

If you're chasing giants, look no further than the WNC Reaper—the lure that’s rewritten the record books twice in South Dakota! Engineered for aggressive strikes and proven to land legendary fish, the Reaper isn't just another...

Walleye Nation Creations Reaper, Deep Diving Crank Bait, Size 4.5", 25' Diving Depth, #4 Hook Size, Clown

If you're chasing giants, look no further than the WNC Reaper—the lure that’s rewritten the record books twice in South Dakota! Engineered for aggressive strikes and proven to land legendary fish, the Reaper isn't just another...

Bandit Walleye Deep, 4 3/4", 5/8 Oz, Glitz

The Bandit Walleye Deep dives all the way to 27 feet and trolls even deeper than that. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Bandit Walleye Deep is a go-to fishing...

Bandit Walleye Deep, 4 3/4", 5/8 Oz, Captain Krypto

The Bandit Walleye Deep dives all the way to 27 feet and trolls even deeper than that. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Bandit Walleye Deep is a go-to fishing...

Bandit Walleye Deep, 4 3/4", 5/8 Oz, Electric Zebra

The Bandit Walleye Deep dives all the way to 27 feet and trolls even deeper than that. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Bandit Walleye Deep is a go-to fishing...

Bandit Walleye Deep, 4 3/4", 5/8 Oz, Geneva

The Bandit Walleye Deep dives all the way to 27 feet and trolls even deeper than that. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Bandit Walleye Deep is a go-to fishing...

Bandit Walleye Deep, 4 3/4", 5/8 Oz, SBTB

The Bandit Walleye Deep dives all the way to 27 feet and trolls even deeper than that. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Bandit Walleye Deep is a go-to fishing...

Bandit Walleye Deep, 4 3/4", 5/8 Oz, Catawba

The Bandit Walleye Deep dives all the way to 27 feet and trolls even deeper than that. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Bandit Walleye Deep is a go-to fishing...

Bandit Walleye Deep, 4 3/4", 5/8 Oz, Wild Thing

The Bandit Walleye Deep dives all the way to 27 feet and trolls even deeper than that. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Bandit Walleye Deep is a go-to fishing...

Bandit Walleye Deep, 4 3/4", 5/8 Oz, Reflection

The Bandit Walleye Deep dives all the way to 27 feet and trolls even deeper than that. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Bandit Walleye Deep is a go-to fishing...

Bomber Magnum Long A Minnow, 7", 1 1/2 oz, Silver Flash/Red Head

Features a 350,000-modulus polycarbonate (pc logo) body set that boasts a tensile strength of 70 MPa (10,200 lbs/ square inch) and a puncture resistance factor of (1,200lbs of hydraulic force) designed to withstand the crushing power that toothy...

Berkley Jack Lipless Crankbait, 2.5" Jester

The Jack’s tungsten weighting and sharp knife blade design produce a super fast fall and maximum side flash make it crazy deadly for casting or vertical presentations. Rip it up and guard the fall for more glide or drop it in on slack line for...

Berkley Jack Lipless Crankbait, 3.1", Purple Chrome

The Jack’s tungsten weighting and sharp knife blade design produce a super fast fall and maximum side flash make it crazy deadly for casting or vertical presentations. Rip it up and guard the fall for more glide or drop it in on slack line for...

Berkley Jack Lipless Crankbait, 2.75", Purple Chrome

The Jack’s tungsten weighting and sharp knife blade design produce a super fast fall and maximum side flash make it crazy deadly for casting or vertical presentations. Rip it up and guard the fall for more glide or drop it in on slack line for...

Berkley Jack, 1/2 oz, 2.5", Knock Out

The Jack’s tungsten weighting and sharp knife blade design produce a super fast fall and maximum side flash make it crazy deadly for casting or vertical presentations. Rip it up and guard the fall for more glide or drop it in on slack line for...

Z-Man 5" Hellraizer, Snow

The brainchild of ChatterBait® inventor Ron Davis, this first-of-its-kind self-walking topwater bait generates tremendous commotion, sound, and flash on a simple, straight retrieve, triggering explosive surface strikes and boasting a tremendous...

Z-Man 5" Hellraizer, Ghost Gill

The brainchild of ChatterBait inventor Ron Davis, this first-of-its-kind self-walking topwater bait generates tremendous commotion, sound, and flash on a simple, straight retrieve, triggering explosive surface strikes and boasting a tremendous hookup...

Z-Man 5" Hellraizer, Golden Boy

The brainchild of ChatterBait® inventor Ron Davis, this first-of-its-kind self-walking topwater bait generates tremendous commotion, sound, and flash on a simple, straight retrieve, triggering explosive surface strikes and boasting a tremendous...

Z-Man 5" Hellraizer, Chartreuse Shad

The brainchild of ChatterBait® inventor Ron Davis, this first-of-its-kind self-walking topwater bait generates tremendous commotion, sound, and flash on a simple, straight retrieve, triggering explosive surface strikes and boasting a tremendous...

Z-Man 5" Hellraizer, Bone

The brainchild of ChatterBait® inventor Ron Davis, this first-of-its-kind self-walking topwater bait generates tremendous commotion, sound, and flash on a simple, straight retrieve, triggering explosive surface strikes and boasting a tremendous...

Z-Man 5" Hellraizer, Matte Black

The brainchild of ChatterBait® inventor Ron Davis, this first-of-its-kind self-walking topwater bait generates tremendous commotion, sound, and flash on a simple, straight retrieve, triggering explosive surface strikes and boasting a tremendous...

Z-Man 5" Hellraizer, Ghost Shad

The brainchild of ChatterBait® inventor Ron Davis, this first-of-its-kind self-walking topwater bait generates tremendous commotion, sound, and flash on a simple, straight retrieve, triggering explosive surface strikes and boasting a tremendous...

Z-Man 5" Hellraizer, Chrome

The brainchild of ChatterBait® inventor Ron Davis, this first-of-its-kind self-walking topwater bait generates tremendous commotion, sound, and flash on a simple, straight retrieve, triggering explosive surface strikes and boasting a tremendous...

Z-Man 5" Hellraizer, Purple Death

The brainchild of ChatterBait® inventor Ron Davis, this first-of-its-kind self-walking topwater bait generates tremendous commotion, sound, and flash on a simple, straight retrieve, triggering explosive surface strikes and boasting a tremendous...

Z-Man 5" Hellraizer, Scaly Shad

The brainchild of ChatterBait® inventor Ron Davis, this first-of-its-kind self-walking topwater bait generates tremendous commotion, sound, and flash on a simple, straight retrieve, triggering explosive surface strikes and boasting a tremendous...

Z-Man 4" Hellraizer, Golden Boy

The brainchild of ChatterBait® inventor Ron Davis, this first-of-its-kind self-walking topwater bait generates tremendous commotion, sound, and flash on a simple, straight retrieve, triggering explosive surface strikes and boasting a tremendous...

Z-Man 4" Hellraizer, Snow

The brainchild of ChatterBait® inventor Ron Davis, this first-of-its-kind self-walking topwater bait generates tremendous commotion, sound, and flash on a simple, straight retrieve, triggering explosive surface strikes and boasting a tremendous...

Z-Man 4" Hellraizer, Chartreuse Shad

The brainchild of ChatterBait® inventor Ron Davis, this first-of-its-kind self-walking topwater bait generates tremendous commotion, sound, and flash on a simple, straight retrieve, triggering explosive surface strikes and boasting a tremendous...

Z-Man 4" Hellraizer, Chrome

The brainchild of ChatterBait® inventor Ron Davis, this first-of-its-kind self-walking topwater bait generates tremendous commotion, sound, and flash on a simple, straight retrieve, triggering explosive surface strikes and boasting a tremendous...

Z-Man 4" Hellraizer, Ghost Shad

The brainchild of ChatterBait® inventor Ron Davis, this first-of-its-kind self-walking topwater bait generates tremendous commotion, sound, and flash on a simple, straight retrieve, triggering explosive surface strikes and boasting a tremendous...

Z-Man 4" Hellraizer, Bone

The brainchild of ChatterBait® inventor Ron Davis, this first-of-its-kind self-walking topwater bait generates tremendous commotion, sound, and flash on a simple, straight retrieve, triggering explosive surface strikes and boasting a tremendous...

Z-Man 4" Hellraizer, Ghost Gill

The brainchild of ChatterBait® inventor Ron Davis, this first-of-its-kind self-walking topwater bait generates tremendous commotion, sound, and flash on a simple, straight retrieve, triggering explosive surface strikes and boasting a tremendous...

Z-Man 4" Hellraizer, Matte Black

The brainchild of ChatterBait® inventor Ron Davis, this first-of-its-kind self-walking topwater bait generates tremendous commotion, sound, and flash on a simple, straight retrieve, triggering explosive surface strikes and boasting a tremendous...

Z-Man 4" Hellraizer, Purple Death

The brainchild of ChatterBait® inventor Ron Davis, this first-of-its-kind self-walking topwater bait generates tremendous commotion, sound, and flash on a simple, straight retrieve, triggering explosive surface strikes and boasting a tremendous...

SteelShad Bottom Blade, 3/8 oz, Starry Night

The SteelShad Bottom Blade is a unique new twist on the age-old, yet ultra-productive blade bait. Designed to fall vertically through the water column, the Bottom Blade features attention-getting action, an attractive profile and a very unique design...

SteelShad Bottom Blade, 3/8 oz, Lavender Shad

The SteelShad Bottom Blade is a unique new twist on the age-old, yet ultra-productive blade bait. Designed to fall vertically through the water column, the Bottom Blade features attention-getting action, an attractive profile and a very unique design...

SteelShad Bottom Blade, 3/8 oz, Tennessee Shine

The SteelShad Bottom Blade is a unique new twist on the age-old, yet ultra-productive blade bait. Designed to fall vertically through the water column, the Bottom Blade features attention-getting action, an attractive profile and a very unique design...

SteelShad Bottom Blade, 3/8 oz, Gold

The SteelShad Bottom Blade is a unique new twist on the age-old, yet ultra-productive blade bait. Designed to fall vertically through the water column, the Bottom Blade features attention-getting action, an attractive profile and a very unique design...

SteelShad Bottom Blade, 3/8 oz, Silver

The SteelShad Bottom Blade is a unique new twist on the age-old, yet ultra-productive blade bait. Designed to fall vertically through the water column, the Bottom Blade features attention-getting action, an attractive profile and a very unique design...

Bucca Brand Trick Shad, 6", Kiwi

The Bucca Brand Trick Shad was designed by renowned swimbait creator Mike Bucca and delivers swimming proof that some baits have a little extra magic. Featuring the same durable ABS hard plastic as its larger cousin, the Bucca Brand Trick Shad...

Bucca Brand Trick Shad, 6", Green Gizzard

The Bucca Brand Trick Shad was designed by renowned swimbait creator Mike Bucca and delivers swimming proof that some baits have a little extra magic. Featuring the same durable ABS hard plastic as its larger cousin, the Bucca Brand Trick Shad...

Bucca Brand Trick Shad, 6", Pearl Bone

The Bucca Brand Trick Shad was designed by renowned swimbait creator Mike Bucca and delivers swimming proof that some baits have a little extra magic. Featuring the same durable ABS hard plastic as its larger cousin, the Bucca Brand Trick Shad...

Bill Lewis Depth Strike Twitchbait, 1/2oz, Pro Green Gizzard Clear

The Bill Lewis Depth Strike is an innovative sinking twitch bait optimized for forward facing sonar. Designed without a lip, the Depth Strike sinks quickly on a slack line with a back-and-forth shimmy that is hard for a bass to ignore. Available in 3...

Bill Lewis Depth Strike Twitchbait, 1/2oz, Cajun Pearl

  The Bill Lewis Depth Strike is an innovative sinking twitch bait optimized for forward facing sonar. Designed without a lip, the Depth Strike sinks quickly on a slack line with a back-and-forth shimmy that is hard for a bass to ignore...

Bill Lewis Depth Strike Twitchbait, 1/2oz, Tennessee Shine

  The Bill Lewis Depth Strike is an innovative sinking twitch bait optimized for forward facing sonar. Designed without a lip, the Depth Strike sinks quickly on a slack line with a back-and-forth shimmy that is hard for a bass to ignore...

Bill Lewis Zig Zag, 1.5", Oyster

The excitement of a topwater bite is simply unrivaled. The Bill Lewis Zig-Zag has added a little more fun into the mix. Designed to be tied on in front of a walking bait, the Zig-Zag mimics an even smaller baitfish being chased and adds another...

Bill Lewis Zig Zag, 1.5", Sneaky Shad

The excitement of a topwater bite is simply unrivaled. The Bill Lewis Zig-Zag has added a little more fun into the mix. Designed to be tied on in front of a walking bait, the Zig-Zag mimics an even smaller baitfish being chased and adds another...

Bill Lewis Zig Zag, 1.5", Chrome Black Back

The excitement of a topwater bite is simply unrivaled. The Bill Lewis Zig-Zag has added a little more fun into the mix. Designed to be tied on in front of a walking bait, the Zig-Zag mimics an even smaller baitfish being chased and adds another...