Quick view Details Musky Innovations | sku: 07002 Musky Innovations Magnum Swimming Dawg 11" White Sucker MSRP: Now: $54.95 Add to Cart Compare Quick view Details Musky Innovations | sku: 07103 Musky Innovations Regular Swimming Dawg 8" Firetiger MSRP: Now: $47.95 Add to Cart Compare Quick view Details Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold MSRP: Now: $11.79 Add to Cart Compare Quick view Details Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch MSRP: Now: $43.95 Add to Cart Compare Quick view Details Northland | sku: RBE8 Northland Rumble Beast 2 1/4 oz 8", #3/0 Hook MSRP: Now: $23.95 Choose Options Compare Quick view Details Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz MSRP: Now: $9.95 Choose Options Compare Quick view Details Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz MSRP: Now: $6.95 Choose Options Compare Quick view Details Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz MSRP: Now: $10.29 Choose Options Compare Quick view Details Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz MSRP: Now: $16.95 Choose Options Compare Quick view Details Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz MSRP: Now: $16.95 Choose Options Compare Quick view Details Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz MSRP: Was: Now: $13.89 - $16.95 Choose Options Compare Quick view Details Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating MSRP: Now: $9.95 Choose Options Compare Quick view Details Cotton Cordell | sku: C25361 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2 oz, Gold Shiner MSRP: Now: $6.95 Add to Cart Compare Quick view Details sku: C2503 Cotton Cordell Super Spot Lipless Crankbait, 3" , 1/2oz, Gold/Black, Sinking MSRP: Now: $6.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C25359 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2oz, Copper Craw MSRP: Now: $6.95 Add to Cart Compare Quick view Details Strike King | sku: HCCM Strike King Chick Magnet Flatside, 7/16 oz MSRP: Now: $11.79 Choose Options Compare Quick view Details Strike King | sku: HCKVDJ300D Strike King KVD Deep Jerkbait 3 Hook, 3/5 oz MSRP: Now: $12.29 Choose Options Compare Quick view Details Strike King | sku: HC3XD Strike King7/16 oz ProModel S3XD, Fire Craw MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: REYESDTT12 Strike King Red Eye Shad 1/2 oz Tungsten 2 Tap MSRP: Now: $10.79 Choose Options Compare Quick view Details Strike King | sku: REYESD12 Strike King Red Eyed Shad, 1/2 oz MSRP: Now: $8.49 Choose Options Compare Quick view Details Strike King | sku: HCKVDSDHK Strike King KVD Sexy Dawg Hard Knock Topwater, 5/8 oz MSRP: Now: $11.79 Choose Options Compare Quick view Details Strike King | sku: HCKVDS1.5D Strike King KVD 1.5 Deep Diver MSRP: Now: $10.79 Choose Options Compare Quick view Details sku: HCKVDS1.5 Strike King Square Bill 1.5, 7/16 oz MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: HCKVDJ200 Strike King KVD Jerkbait 2 Hook Pro, 3/8oz MSRP: Now: $12.49 Choose Options Compare Quick view Details Freedom | sku: 431 Freedom 65 Ultra Diver 2.5" Shad Crankbait, 3/8 oz MSRP: Now: $9.49 Choose Options Compare Quick view Details Freedom | sku: 422 Freedom 105 Ultra Diver 5" Minnow Crankbait, 5/8 oz MSRP: Now: $10.95 Choose Options Compare Quick view Details Rat-L-Trap | sku: RT Rat-L-Trap 1/2 Oz Lipless Crankbait MSRP: Now: $10.49 Choose Options Compare Quick view Details Cotton Cordell | sku: CD5 Cotton Cordell Wally Diver 2.5", 1/4 oz Crankbait MSRP: Now: $9.95 Choose Options Compare Quick view Details Cotton Cordell | sku: CC-8598 Cotton Cordell Ripplin' Red Fin, 4.5", 3/8 oz MSRP: Now: $9.95 Choose Options Compare Quick view Details Lunkerhunt | sku: Prey102 Lunkerhunt East Pry, 3", 1/2oz, Silver Side MSRP: Now: $9.99 Add to Cart Compare Quick view Details Rapala | sku: XR04RT Rapala X-Rap Jerkbait, 1-1/2", 1/16 Oz, Rainbow Trout MSRP: Now: $15.99 Add to Cart Compare Quick view Details Rapala | sku: J07FT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Firetiger MSRP: Now: $14.29 Add to Cart Compare Quick view Details Rapala | sku: F07V Rapala Original Floating Lure, 2 3/4", 1/8 oz, Vampire MSRP: Now: $12.79 Add to Cart Compare Quick view Details Rapala | sku: CD05RT Rapala CountDown 2", 3/16 oz, Rainbow Trout MSRP: Now: $12.29 Add to Cart Compare Quick view Details Live Target | sku: RS70D220 LiveTarget Rainbow Smelt Deep Dive Jerkbait, 2 3/4", 1/8 oz, Gold/ Orange MSRP: Now: $12.29 Add to Cart Compare Quick view Details Rebel | sku: T30512 Rebel Frog-R Topwater Bait 2 3/8, 5/16 oz, Cricket Frog MSRP: Now: $7.95 Add to Cart Compare Quick view Details Rebel | sku: T30511 Rebel Frog-R Topwater Bait 2 3/8, 5/16 oz, Leopard Frog MSRP: Now: $7.95 Add to Cart Compare Quick view Details Rebel | sku: T30513 Rebel Frog-R Topwater Bait 2 3/8, 5/16 oz, Bullfrog MSRP: Now: $7.95 Add to Cart Compare Quick view Details Rapala | sku: XR08RT Rapala X-Rap Jerkbait, 3-1/8", 1/4 Oz, Rainbow Trout MSRP: Now: $17.49 Add to Cart Compare Quick view Details Rapala | sku: XR08S Rapala X-Rap Jerkbait, 3 1/8", 1/4 oz, Silver MSRP: Now: $17.49 Add to Cart Compare Quick view Details Rapala | sku: SRRS07SB Rapala Shad Rap RS 2 3/4", 7/16 oz, Silver Blue MSRP: Now: $12.49 Add to Cart Compare Quick view Details Rapala | sku: SR07P Rapala Shad Rap 2 3/4", 5/16 oz, Perch MSRP: Now: $14.99 Add to Cart Compare Quick view Details Rapala | sku: SR05P Rapala Shad Rap 2", 3/16 oz, Perch MSRP: Now: $14.79 Add to Cart Compare Quick view Details Rapala | sku: SP07F Rapala Skitter Pop Topwater 2 3/4", 1/4 oz, Frog MSRP: Now: $16.29 Add to Cart Compare Quick view Details Rapala | sku: SP05SB Rapala Skitter Pop Topwater 2", 3/16 oz, Silver Blue MSRP: Now: $16.29 Add to Cart Compare Quick view Details Rapala | sku: SP05F Rapala Skitter Pop Topwater 2", 3/16 oz, Frog MSRP: Now: $16.29 Add to Cart Compare Quick view Details Rapala | sku: RNR08HESD Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Holographic Emerald Shad MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: RNR07SG Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Silver Gold MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07RCW Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Red Crawdad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR05S Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver MSRP: Now: $8.79 Add to Cart Compare Quick view Details Rapala | sku: RNR05RFCW Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Redfire Crawdad MSRP: Now: $8.79 Add to Cart Compare Quick view Details Rapala | sku: RNR05RCW Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Red Crawdad MSRP: Now: $8.79 Add to Cart Compare Quick view Musky Innovations | sku: 07002 Musky Innovations Magnum Swimming Dawg 11" White Sucker Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $54.95 Add to Cart Compare Quick view Musky Innovations | sku: 07103 Musky Innovations Regular Swimming Dawg 8" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood. Features: Balsa... MSRP: Now: $11.79 Add to Cart Compare Quick view Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it attempts... MSRP: Now: $43.95 Add to Cart Compare Quick view Northland | sku: RBE8 Northland Rumble Beast 2 1/4 oz 8", #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body with an... MSRP: Now: $23.95 Choose Options Compare Quick view Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. Specifications Lure Size: 4 1/2" Lure Weight:... MSRP: Now: $9.95 Choose Options Compare Quick view Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz The most versatile Blade Bait on the market. The Freedom Blade Bait is a three in one tool to get the job done through all four seasons. The lure features multiple ways to rig the hooks to match your desired presentation. The most unique feature is the... MSRP: Now: $6.95 Choose Options Compare Quick view Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz Berkley paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits... MSRP: Now: $10.29 Choose Options Compare Quick view Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Was: Now: $13.89 - $16.95 Choose Options Compare Quick view Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view Cotton Cordell | sku: C25361 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2 oz, Gold Shiner All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view sku: C2503 Cotton Cordell Super Spot Lipless Crankbait, 3" , 1/2oz, Gold/Black, Sinking All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view Cotton Cordell | sku: C25359 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2oz, Copper Craw All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view Strike King | sku: HCCM Strike King Chick Magnet Flatside, 7/16 oz The thin body design of the Chick Magnet and the circuit board lip impart a tighter wobble and an exceptionally lifelike action to the lure. The subtlety of the Chick Magnet makes it ideal in the four to six foot depth range. Anglers are also beginning... MSRP: Now: $11.79 Choose Options Compare Quick view Strike King | sku: HCKVDJ300D Strike King KVD Deep Jerkbait 3 Hook, 3/5 oz The KVD 300 Deep Jerkbait series has the perfect combination of roll, wiggle and flash. The combination of our proprietary weight transfer system for increased castability, with 3D eyes and premium black nickel hooks, result in that lethal action... MSRP: Now: $12.29 Choose Options Compare Quick view Strike King | sku: HC3XD Strike King7/16 oz ProModel S3XD, Fire Craw Deep diving crankbaits are common, but the unique curved bills of the XD series allow the bait to dive deeper and faster changing the deep diving crankbait game forever. The XD series from Strike King has set the standard for deep running... MSRP: Now: $8.29 Choose Options Compare Quick view Strike King | sku: REYESDTT12 Strike King Red Eye Shad 1/2 oz Tungsten 2 Tap The Red Eyed Shad Tungsten 2-Tap has all the same features as our regular Red Eyed Shad, but it's designed with a unique tungsten sound chamber that emits a double tapping cadence for a unique sound that can trigger even the most finicky fish to bite... MSRP: Now: $10.79 Choose Options Compare Quick view Strike King | sku: REYESD12 Strike King Red Eyed Shad, 1/2 oz The Red Eyed Shad has become the standard bearer lipless crankbait on the pro tour. Designed by our National Pro-Staff, the Red Eyed Shad has incredible action and features some awesome paint jobs, premium hooks, 3D eyes and free floating rattles to give... MSRP: Now: $8.49 Choose Options Compare Quick view Strike King | sku: HCKVDSDHK Strike King KVD Sexy Dawg Hard Knock Topwater, 5/8 oz The Sexy Dawg was designed and reviewed by Kevin VanDam to be an easy to walk, far casting, premium "walk-the-dog" topwater lure with great action. Mission accomplished! Now with the Hard Knock rattle chamber for a deeper knocking sound. Rhythmically... MSRP: Now: $11.79 Choose Options Compare Quick view Strike King | sku: HCKVDS1.5D Strike King KVD 1.5 Deep Diver Same incredible action, size and profile as the KVD 1.5 but with a deep diving bill. The KVD 1.5 Deep Diver takes the fish catching to all new depths! Designed to the exact specifications of angling legend Kevin VanDam. Features Upsized bill Silent... MSRP: Now: $10.79 Choose Options Compare Quick view sku: HCKVDS1.5 Strike King Square Bill 1.5, 7/16 oz Designed to the exact specifications of angling legend Kevin VanDam. Perfect for shallow water and power fishing. The squarebill design and unique “hunting” action will constantly wander with erratic movement while still running true. It also... MSRP: Now: $8.29 Choose Options Compare Quick view Strike King | sku: HCKVDJ200 Strike King KVD Jerkbait 2 Hook Pro, 3/8oz The KVD 200 Jerkbait series has the perfect combination of roll, wiggle and flash. The combination of our proprietary weight transfer system for increased castability, with 3D eyes and premium black nickel hooks, results in that lethal action... MSRP: Now: $12.49 Choose Options Compare Quick view Freedom | sku: 431 Freedom 65 Ultra Diver 2.5" Shad Crankbait, 3/8 oz The Freedom Tackle Ultra Diver Shad from American Baitworks is changing the way anglers fish with a deep diving crankbait. The forward weighted design and clover leaf bill create a radical deflection action off structure PLUS ensures that this... MSRP: Now: $9.49 Choose Options Compare Quick view Freedom | sku: 422 Freedom 105 Ultra Diver 5" Minnow Crankbait, 5/8 oz The FT Ultra Diver Minnow is just the bait you need to up your fishing game. The design team at American Baitworks developed the FT Ultra Diver Minnow with a forward-weighted design which ensures the minnow is primed and ready to dive deep as soon as it... MSRP: Now: $10.95 Choose Options Compare Quick view Rat-L-Trap | sku: RT Rat-L-Trap 1/2 Oz Lipless Crankbait Many will argue that the Rat-L-Trap is one of the best lures ever made. In fact, Outdoor Life magazine referred to Rattle Trap as the “Most Influential Fishing Lure” of all time in their Hall of Fame fishing lure article. This lure produces... MSRP: Now: $10.49 Choose Options Compare Quick view Cotton Cordell | sku: CD5 Cotton Cordell Wally Diver 2.5", 1/4 oz Crankbait The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view Cotton Cordell | sku: CC-8598 Cotton Cordell Ripplin' Red Fin, 4.5", 3/8 oz The Cotton Cordell Red Fin is a legendary lure for a variety of gamefish, from bass and walleye in freshwater to specks and redfish on the coasts. The wavy sides of the Ripplin' Red Fin create an appearance of constant motion, even when the lure is... MSRP: Now: $9.95 Choose Options Compare Quick view
Quick view Details Musky Innovations | sku: 07103 Musky Innovations Regular Swimming Dawg 8" Firetiger MSRP: Now: $47.95 Add to Cart Compare Quick view Details Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold MSRP: Now: $11.79 Add to Cart Compare Quick view Details Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch MSRP: Now: $43.95 Add to Cart Compare Quick view Details Northland | sku: RBE8 Northland Rumble Beast 2 1/4 oz 8", #3/0 Hook MSRP: Now: $23.95 Choose Options Compare Quick view Details Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz MSRP: Now: $9.95 Choose Options Compare Quick view Details Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz MSRP: Now: $6.95 Choose Options Compare Quick view Details Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz MSRP: Now: $10.29 Choose Options Compare Quick view Details Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz MSRP: Now: $16.95 Choose Options Compare Quick view Details Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz MSRP: Now: $16.95 Choose Options Compare Quick view Details Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz MSRP: Was: Now: $13.89 - $16.95 Choose Options Compare Quick view Details Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating MSRP: Now: $9.95 Choose Options Compare Quick view Details Cotton Cordell | sku: C25361 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2 oz, Gold Shiner MSRP: Now: $6.95 Add to Cart Compare Quick view Details sku: C2503 Cotton Cordell Super Spot Lipless Crankbait, 3" , 1/2oz, Gold/Black, Sinking MSRP: Now: $6.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C25359 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2oz, Copper Craw MSRP: Now: $6.95 Add to Cart Compare Quick view Details Strike King | sku: HCCM Strike King Chick Magnet Flatside, 7/16 oz MSRP: Now: $11.79 Choose Options Compare Quick view Details Strike King | sku: HCKVDJ300D Strike King KVD Deep Jerkbait 3 Hook, 3/5 oz MSRP: Now: $12.29 Choose Options Compare Quick view Details Strike King | sku: HC3XD Strike King7/16 oz ProModel S3XD, Fire Craw MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: REYESDTT12 Strike King Red Eye Shad 1/2 oz Tungsten 2 Tap MSRP: Now: $10.79 Choose Options Compare Quick view Details Strike King | sku: REYESD12 Strike King Red Eyed Shad, 1/2 oz MSRP: Now: $8.49 Choose Options Compare Quick view Details Strike King | sku: HCKVDSDHK Strike King KVD Sexy Dawg Hard Knock Topwater, 5/8 oz MSRP: Now: $11.79 Choose Options Compare Quick view Details Strike King | sku: HCKVDS1.5D Strike King KVD 1.5 Deep Diver MSRP: Now: $10.79 Choose Options Compare Quick view Details sku: HCKVDS1.5 Strike King Square Bill 1.5, 7/16 oz MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: HCKVDJ200 Strike King KVD Jerkbait 2 Hook Pro, 3/8oz MSRP: Now: $12.49 Choose Options Compare Quick view Details Freedom | sku: 431 Freedom 65 Ultra Diver 2.5" Shad Crankbait, 3/8 oz MSRP: Now: $9.49 Choose Options Compare Quick view Details Freedom | sku: 422 Freedom 105 Ultra Diver 5" Minnow Crankbait, 5/8 oz MSRP: Now: $10.95 Choose Options Compare Quick view Details Rat-L-Trap | sku: RT Rat-L-Trap 1/2 Oz Lipless Crankbait MSRP: Now: $10.49 Choose Options Compare Quick view Details Cotton Cordell | sku: CD5 Cotton Cordell Wally Diver 2.5", 1/4 oz Crankbait MSRP: Now: $9.95 Choose Options Compare Quick view Details Cotton Cordell | sku: CC-8598 Cotton Cordell Ripplin' Red Fin, 4.5", 3/8 oz MSRP: Now: $9.95 Choose Options Compare Quick view Details Lunkerhunt | sku: Prey102 Lunkerhunt East Pry, 3", 1/2oz, Silver Side MSRP: Now: $9.99 Add to Cart Compare Quick view Details Rapala | sku: XR04RT Rapala X-Rap Jerkbait, 1-1/2", 1/16 Oz, Rainbow Trout MSRP: Now: $15.99 Add to Cart Compare Quick view Details Rapala | sku: J07FT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Firetiger MSRP: Now: $14.29 Add to Cart Compare Quick view Details Rapala | sku: F07V Rapala Original Floating Lure, 2 3/4", 1/8 oz, Vampire MSRP: Now: $12.79 Add to Cart Compare Quick view Details Rapala | sku: CD05RT Rapala CountDown 2", 3/16 oz, Rainbow Trout MSRP: Now: $12.29 Add to Cart Compare Quick view Details Live Target | sku: RS70D220 LiveTarget Rainbow Smelt Deep Dive Jerkbait, 2 3/4", 1/8 oz, Gold/ Orange MSRP: Now: $12.29 Add to Cart Compare Quick view Details Rebel | sku: T30512 Rebel Frog-R Topwater Bait 2 3/8, 5/16 oz, Cricket Frog MSRP: Now: $7.95 Add to Cart Compare Quick view Details Rebel | sku: T30511 Rebel Frog-R Topwater Bait 2 3/8, 5/16 oz, Leopard Frog MSRP: Now: $7.95 Add to Cart Compare Quick view Details Rebel | sku: T30513 Rebel Frog-R Topwater Bait 2 3/8, 5/16 oz, Bullfrog MSRP: Now: $7.95 Add to Cart Compare Quick view Details Rapala | sku: XR08RT Rapala X-Rap Jerkbait, 3-1/8", 1/4 Oz, Rainbow Trout MSRP: Now: $17.49 Add to Cart Compare Quick view Details Rapala | sku: XR08S Rapala X-Rap Jerkbait, 3 1/8", 1/4 oz, Silver MSRP: Now: $17.49 Add to Cart Compare Quick view Details Rapala | sku: SRRS07SB Rapala Shad Rap RS 2 3/4", 7/16 oz, Silver Blue MSRP: Now: $12.49 Add to Cart Compare Quick view Details Rapala | sku: SR07P Rapala Shad Rap 2 3/4", 5/16 oz, Perch MSRP: Now: $14.99 Add to Cart Compare Quick view Details Rapala | sku: SR05P Rapala Shad Rap 2", 3/16 oz, Perch MSRP: Now: $14.79 Add to Cart Compare Quick view Details Rapala | sku: SP07F Rapala Skitter Pop Topwater 2 3/4", 1/4 oz, Frog MSRP: Now: $16.29 Add to Cart Compare Quick view Details Rapala | sku: SP05SB Rapala Skitter Pop Topwater 2", 3/16 oz, Silver Blue MSRP: Now: $16.29 Add to Cart Compare Quick view Details Rapala | sku: SP05F Rapala Skitter Pop Topwater 2", 3/16 oz, Frog MSRP: Now: $16.29 Add to Cart Compare Quick view Details Rapala | sku: RNR08HESD Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Holographic Emerald Shad MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: RNR07SG Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Silver Gold MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07RCW Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Red Crawdad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR05S Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver MSRP: Now: $8.79 Add to Cart Compare Quick view Details Rapala | sku: RNR05RFCW Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Redfire Crawdad MSRP: Now: $8.79 Add to Cart Compare Quick view Details Rapala | sku: RNR05RCW Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Red Crawdad MSRP: Now: $8.79 Add to Cart Compare Quick view Musky Innovations | sku: 07002 Musky Innovations Magnum Swimming Dawg 11" White Sucker Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $54.95 Add to Cart Compare Quick view Musky Innovations | sku: 07103 Musky Innovations Regular Swimming Dawg 8" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood. Features: Balsa... MSRP: Now: $11.79 Add to Cart Compare Quick view Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it attempts... MSRP: Now: $43.95 Add to Cart Compare Quick view Northland | sku: RBE8 Northland Rumble Beast 2 1/4 oz 8", #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body with an... MSRP: Now: $23.95 Choose Options Compare Quick view Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. Specifications Lure Size: 4 1/2" Lure Weight:... MSRP: Now: $9.95 Choose Options Compare Quick view Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz The most versatile Blade Bait on the market. The Freedom Blade Bait is a three in one tool to get the job done through all four seasons. The lure features multiple ways to rig the hooks to match your desired presentation. The most unique feature is the... MSRP: Now: $6.95 Choose Options Compare Quick view Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz Berkley paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits... MSRP: Now: $10.29 Choose Options Compare Quick view Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Was: Now: $13.89 - $16.95 Choose Options Compare Quick view Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view Cotton Cordell | sku: C25361 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2 oz, Gold Shiner All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view sku: C2503 Cotton Cordell Super Spot Lipless Crankbait, 3" , 1/2oz, Gold/Black, Sinking All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view Cotton Cordell | sku: C25359 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2oz, Copper Craw All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view Strike King | sku: HCCM Strike King Chick Magnet Flatside, 7/16 oz The thin body design of the Chick Magnet and the circuit board lip impart a tighter wobble and an exceptionally lifelike action to the lure. The subtlety of the Chick Magnet makes it ideal in the four to six foot depth range. Anglers are also beginning... MSRP: Now: $11.79 Choose Options Compare Quick view Strike King | sku: HCKVDJ300D Strike King KVD Deep Jerkbait 3 Hook, 3/5 oz The KVD 300 Deep Jerkbait series has the perfect combination of roll, wiggle and flash. The combination of our proprietary weight transfer system for increased castability, with 3D eyes and premium black nickel hooks, result in that lethal action... MSRP: Now: $12.29 Choose Options Compare Quick view Strike King | sku: HC3XD Strike King7/16 oz ProModel S3XD, Fire Craw Deep diving crankbaits are common, but the unique curved bills of the XD series allow the bait to dive deeper and faster changing the deep diving crankbait game forever. The XD series from Strike King has set the standard for deep running... MSRP: Now: $8.29 Choose Options Compare Quick view Strike King | sku: REYESDTT12 Strike King Red Eye Shad 1/2 oz Tungsten 2 Tap The Red Eyed Shad Tungsten 2-Tap has all the same features as our regular Red Eyed Shad, but it's designed with a unique tungsten sound chamber that emits a double tapping cadence for a unique sound that can trigger even the most finicky fish to bite... MSRP: Now: $10.79 Choose Options Compare Quick view Strike King | sku: REYESD12 Strike King Red Eyed Shad, 1/2 oz The Red Eyed Shad has become the standard bearer lipless crankbait on the pro tour. Designed by our National Pro-Staff, the Red Eyed Shad has incredible action and features some awesome paint jobs, premium hooks, 3D eyes and free floating rattles to give... MSRP: Now: $8.49 Choose Options Compare Quick view Strike King | sku: HCKVDSDHK Strike King KVD Sexy Dawg Hard Knock Topwater, 5/8 oz The Sexy Dawg was designed and reviewed by Kevin VanDam to be an easy to walk, far casting, premium "walk-the-dog" topwater lure with great action. Mission accomplished! Now with the Hard Knock rattle chamber for a deeper knocking sound. Rhythmically... MSRP: Now: $11.79 Choose Options Compare Quick view Strike King | sku: HCKVDS1.5D Strike King KVD 1.5 Deep Diver Same incredible action, size and profile as the KVD 1.5 but with a deep diving bill. The KVD 1.5 Deep Diver takes the fish catching to all new depths! Designed to the exact specifications of angling legend Kevin VanDam. Features Upsized bill Silent... MSRP: Now: $10.79 Choose Options Compare Quick view sku: HCKVDS1.5 Strike King Square Bill 1.5, 7/16 oz Designed to the exact specifications of angling legend Kevin VanDam. Perfect for shallow water and power fishing. The squarebill design and unique “hunting” action will constantly wander with erratic movement while still running true. It also... MSRP: Now: $8.29 Choose Options Compare Quick view Strike King | sku: HCKVDJ200 Strike King KVD Jerkbait 2 Hook Pro, 3/8oz The KVD 200 Jerkbait series has the perfect combination of roll, wiggle and flash. The combination of our proprietary weight transfer system for increased castability, with 3D eyes and premium black nickel hooks, results in that lethal action... MSRP: Now: $12.49 Choose Options Compare Quick view Freedom | sku: 431 Freedom 65 Ultra Diver 2.5" Shad Crankbait, 3/8 oz The Freedom Tackle Ultra Diver Shad from American Baitworks is changing the way anglers fish with a deep diving crankbait. The forward weighted design and clover leaf bill create a radical deflection action off structure PLUS ensures that this... MSRP: Now: $9.49 Choose Options Compare Quick view Freedom | sku: 422 Freedom 105 Ultra Diver 5" Minnow Crankbait, 5/8 oz The FT Ultra Diver Minnow is just the bait you need to up your fishing game. The design team at American Baitworks developed the FT Ultra Diver Minnow with a forward-weighted design which ensures the minnow is primed and ready to dive deep as soon as it... MSRP: Now: $10.95 Choose Options Compare Quick view Rat-L-Trap | sku: RT Rat-L-Trap 1/2 Oz Lipless Crankbait Many will argue that the Rat-L-Trap is one of the best lures ever made. In fact, Outdoor Life magazine referred to Rattle Trap as the “Most Influential Fishing Lure” of all time in their Hall of Fame fishing lure article. This lure produces... MSRP: Now: $10.49 Choose Options Compare Quick view Cotton Cordell | sku: CD5 Cotton Cordell Wally Diver 2.5", 1/4 oz Crankbait The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view Cotton Cordell | sku: CC-8598 Cotton Cordell Ripplin' Red Fin, 4.5", 3/8 oz The Cotton Cordell Red Fin is a legendary lure for a variety of gamefish, from bass and walleye in freshwater to specks and redfish on the coasts. The wavy sides of the Ripplin' Red Fin create an appearance of constant motion, even when the lure is... MSRP: Now: $9.95 Choose Options Compare Quick view
Quick view Details Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold MSRP: Now: $11.79 Add to Cart Compare Quick view Details Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch MSRP: Now: $43.95 Add to Cart Compare Quick view Details Northland | sku: RBE8 Northland Rumble Beast 2 1/4 oz 8", #3/0 Hook MSRP: Now: $23.95 Choose Options Compare Quick view Details Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz MSRP: Now: $9.95 Choose Options Compare Quick view Details Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz MSRP: Now: $6.95 Choose Options Compare Quick view Details Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz MSRP: Now: $10.29 Choose Options Compare Quick view Details Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz MSRP: Now: $16.95 Choose Options Compare Quick view Details Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz MSRP: Now: $16.95 Choose Options Compare Quick view Details Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz MSRP: Was: Now: $13.89 - $16.95 Choose Options Compare Quick view Details Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating MSRP: Now: $9.95 Choose Options Compare Quick view Details Cotton Cordell | sku: C25361 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2 oz, Gold Shiner MSRP: Now: $6.95 Add to Cart Compare Quick view Details sku: C2503 Cotton Cordell Super Spot Lipless Crankbait, 3" , 1/2oz, Gold/Black, Sinking MSRP: Now: $6.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C25359 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2oz, Copper Craw MSRP: Now: $6.95 Add to Cart Compare Quick view Details Strike King | sku: HCCM Strike King Chick Magnet Flatside, 7/16 oz MSRP: Now: $11.79 Choose Options Compare Quick view Details Strike King | sku: HCKVDJ300D Strike King KVD Deep Jerkbait 3 Hook, 3/5 oz MSRP: Now: $12.29 Choose Options Compare Quick view Details Strike King | sku: HC3XD Strike King7/16 oz ProModel S3XD, Fire Craw MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: REYESDTT12 Strike King Red Eye Shad 1/2 oz Tungsten 2 Tap MSRP: Now: $10.79 Choose Options Compare Quick view Details Strike King | sku: REYESD12 Strike King Red Eyed Shad, 1/2 oz MSRP: Now: $8.49 Choose Options Compare Quick view Details Strike King | sku: HCKVDSDHK Strike King KVD Sexy Dawg Hard Knock Topwater, 5/8 oz MSRP: Now: $11.79 Choose Options Compare Quick view Details Strike King | sku: HCKVDS1.5D Strike King KVD 1.5 Deep Diver MSRP: Now: $10.79 Choose Options Compare Quick view Details sku: HCKVDS1.5 Strike King Square Bill 1.5, 7/16 oz MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: HCKVDJ200 Strike King KVD Jerkbait 2 Hook Pro, 3/8oz MSRP: Now: $12.49 Choose Options Compare Quick view Details Freedom | sku: 431 Freedom 65 Ultra Diver 2.5" Shad Crankbait, 3/8 oz MSRP: Now: $9.49 Choose Options Compare Quick view Details Freedom | sku: 422 Freedom 105 Ultra Diver 5" Minnow Crankbait, 5/8 oz MSRP: Now: $10.95 Choose Options Compare Quick view Details Rat-L-Trap | sku: RT Rat-L-Trap 1/2 Oz Lipless Crankbait MSRP: Now: $10.49 Choose Options Compare Quick view Details Cotton Cordell | sku: CD5 Cotton Cordell Wally Diver 2.5", 1/4 oz Crankbait MSRP: Now: $9.95 Choose Options Compare Quick view Details Cotton Cordell | sku: CC-8598 Cotton Cordell Ripplin' Red Fin, 4.5", 3/8 oz MSRP: Now: $9.95 Choose Options Compare Quick view Details Lunkerhunt | sku: Prey102 Lunkerhunt East Pry, 3", 1/2oz, Silver Side MSRP: Now: $9.99 Add to Cart Compare Quick view Details Rapala | sku: XR04RT Rapala X-Rap Jerkbait, 1-1/2", 1/16 Oz, Rainbow Trout MSRP: Now: $15.99 Add to Cart Compare Quick view Details Rapala | sku: J07FT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Firetiger MSRP: Now: $14.29 Add to Cart Compare Quick view Details Rapala | sku: F07V Rapala Original Floating Lure, 2 3/4", 1/8 oz, Vampire MSRP: Now: $12.79 Add to Cart Compare Quick view Details Rapala | sku: CD05RT Rapala CountDown 2", 3/16 oz, Rainbow Trout MSRP: Now: $12.29 Add to Cart Compare Quick view Details Live Target | sku: RS70D220 LiveTarget Rainbow Smelt Deep Dive Jerkbait, 2 3/4", 1/8 oz, Gold/ Orange MSRP: Now: $12.29 Add to Cart Compare Quick view Details Rebel | sku: T30512 Rebel Frog-R Topwater Bait 2 3/8, 5/16 oz, Cricket Frog MSRP: Now: $7.95 Add to Cart Compare Quick view Details Rebel | sku: T30511 Rebel Frog-R Topwater Bait 2 3/8, 5/16 oz, Leopard Frog MSRP: Now: $7.95 Add to Cart Compare Quick view Details Rebel | sku: T30513 Rebel Frog-R Topwater Bait 2 3/8, 5/16 oz, Bullfrog MSRP: Now: $7.95 Add to Cart Compare Quick view Details Rapala | sku: XR08RT Rapala X-Rap Jerkbait, 3-1/8", 1/4 Oz, Rainbow Trout MSRP: Now: $17.49 Add to Cart Compare Quick view Details Rapala | sku: XR08S Rapala X-Rap Jerkbait, 3 1/8", 1/4 oz, Silver MSRP: Now: $17.49 Add to Cart Compare Quick view Details Rapala | sku: SRRS07SB Rapala Shad Rap RS 2 3/4", 7/16 oz, Silver Blue MSRP: Now: $12.49 Add to Cart Compare Quick view Details Rapala | sku: SR07P Rapala Shad Rap 2 3/4", 5/16 oz, Perch MSRP: Now: $14.99 Add to Cart Compare Quick view Details Rapala | sku: SR05P Rapala Shad Rap 2", 3/16 oz, Perch MSRP: Now: $14.79 Add to Cart Compare Quick view Details Rapala | sku: SP07F Rapala Skitter Pop Topwater 2 3/4", 1/4 oz, Frog MSRP: Now: $16.29 Add to Cart Compare Quick view Details Rapala | sku: SP05SB Rapala Skitter Pop Topwater 2", 3/16 oz, Silver Blue MSRP: Now: $16.29 Add to Cart Compare Quick view Details Rapala | sku: SP05F Rapala Skitter Pop Topwater 2", 3/16 oz, Frog MSRP: Now: $16.29 Add to Cart Compare Quick view Details Rapala | sku: RNR08HESD Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Holographic Emerald Shad MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: RNR07SG Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Silver Gold MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07RCW Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Red Crawdad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR05S Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver MSRP: Now: $8.79 Add to Cart Compare Quick view Details Rapala | sku: RNR05RFCW Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Redfire Crawdad MSRP: Now: $8.79 Add to Cart Compare Quick view Details Rapala | sku: RNR05RCW Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Red Crawdad MSRP: Now: $8.79 Add to Cart Compare Quick view Musky Innovations | sku: 07002 Musky Innovations Magnum Swimming Dawg 11" White Sucker Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $54.95 Add to Cart Compare Quick view Musky Innovations | sku: 07103 Musky Innovations Regular Swimming Dawg 8" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood. Features: Balsa... MSRP: Now: $11.79 Add to Cart Compare Quick view Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it attempts... MSRP: Now: $43.95 Add to Cart Compare Quick view Northland | sku: RBE8 Northland Rumble Beast 2 1/4 oz 8", #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body with an... MSRP: Now: $23.95 Choose Options Compare Quick view Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. Specifications Lure Size: 4 1/2" Lure Weight:... MSRP: Now: $9.95 Choose Options Compare Quick view Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz The most versatile Blade Bait on the market. The Freedom Blade Bait is a three in one tool to get the job done through all four seasons. The lure features multiple ways to rig the hooks to match your desired presentation. The most unique feature is the... MSRP: Now: $6.95 Choose Options Compare Quick view Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz Berkley paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits... MSRP: Now: $10.29 Choose Options Compare Quick view Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Was: Now: $13.89 - $16.95 Choose Options Compare Quick view Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view Cotton Cordell | sku: C25361 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2 oz, Gold Shiner All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view sku: C2503 Cotton Cordell Super Spot Lipless Crankbait, 3" , 1/2oz, Gold/Black, Sinking All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view Cotton Cordell | sku: C25359 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2oz, Copper Craw All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view Strike King | sku: HCCM Strike King Chick Magnet Flatside, 7/16 oz The thin body design of the Chick Magnet and the circuit board lip impart a tighter wobble and an exceptionally lifelike action to the lure. The subtlety of the Chick Magnet makes it ideal in the four to six foot depth range. Anglers are also beginning... MSRP: Now: $11.79 Choose Options Compare Quick view Strike King | sku: HCKVDJ300D Strike King KVD Deep Jerkbait 3 Hook, 3/5 oz The KVD 300 Deep Jerkbait series has the perfect combination of roll, wiggle and flash. The combination of our proprietary weight transfer system for increased castability, with 3D eyes and premium black nickel hooks, result in that lethal action... MSRP: Now: $12.29 Choose Options Compare Quick view Strike King | sku: HC3XD Strike King7/16 oz ProModel S3XD, Fire Craw Deep diving crankbaits are common, but the unique curved bills of the XD series allow the bait to dive deeper and faster changing the deep diving crankbait game forever. The XD series from Strike King has set the standard for deep running... MSRP: Now: $8.29 Choose Options Compare Quick view Strike King | sku: REYESDTT12 Strike King Red Eye Shad 1/2 oz Tungsten 2 Tap The Red Eyed Shad Tungsten 2-Tap has all the same features as our regular Red Eyed Shad, but it's designed with a unique tungsten sound chamber that emits a double tapping cadence for a unique sound that can trigger even the most finicky fish to bite... MSRP: Now: $10.79 Choose Options Compare Quick view Strike King | sku: REYESD12 Strike King Red Eyed Shad, 1/2 oz The Red Eyed Shad has become the standard bearer lipless crankbait on the pro tour. Designed by our National Pro-Staff, the Red Eyed Shad has incredible action and features some awesome paint jobs, premium hooks, 3D eyes and free floating rattles to give... MSRP: Now: $8.49 Choose Options Compare Quick view Strike King | sku: HCKVDSDHK Strike King KVD Sexy Dawg Hard Knock Topwater, 5/8 oz The Sexy Dawg was designed and reviewed by Kevin VanDam to be an easy to walk, far casting, premium "walk-the-dog" topwater lure with great action. Mission accomplished! Now with the Hard Knock rattle chamber for a deeper knocking sound. Rhythmically... MSRP: Now: $11.79 Choose Options Compare Quick view Strike King | sku: HCKVDS1.5D Strike King KVD 1.5 Deep Diver Same incredible action, size and profile as the KVD 1.5 but with a deep diving bill. The KVD 1.5 Deep Diver takes the fish catching to all new depths! Designed to the exact specifications of angling legend Kevin VanDam. Features Upsized bill Silent... MSRP: Now: $10.79 Choose Options Compare Quick view sku: HCKVDS1.5 Strike King Square Bill 1.5, 7/16 oz Designed to the exact specifications of angling legend Kevin VanDam. Perfect for shallow water and power fishing. The squarebill design and unique “hunting” action will constantly wander with erratic movement while still running true. It also... MSRP: Now: $8.29 Choose Options Compare Quick view Strike King | sku: HCKVDJ200 Strike King KVD Jerkbait 2 Hook Pro, 3/8oz The KVD 200 Jerkbait series has the perfect combination of roll, wiggle and flash. The combination of our proprietary weight transfer system for increased castability, with 3D eyes and premium black nickel hooks, results in that lethal action... MSRP: Now: $12.49 Choose Options Compare Quick view Freedom | sku: 431 Freedom 65 Ultra Diver 2.5" Shad Crankbait, 3/8 oz The Freedom Tackle Ultra Diver Shad from American Baitworks is changing the way anglers fish with a deep diving crankbait. The forward weighted design and clover leaf bill create a radical deflection action off structure PLUS ensures that this... MSRP: Now: $9.49 Choose Options Compare Quick view Freedom | sku: 422 Freedom 105 Ultra Diver 5" Minnow Crankbait, 5/8 oz The FT Ultra Diver Minnow is just the bait you need to up your fishing game. The design team at American Baitworks developed the FT Ultra Diver Minnow with a forward-weighted design which ensures the minnow is primed and ready to dive deep as soon as it... MSRP: Now: $10.95 Choose Options Compare Quick view Rat-L-Trap | sku: RT Rat-L-Trap 1/2 Oz Lipless Crankbait Many will argue that the Rat-L-Trap is one of the best lures ever made. In fact, Outdoor Life magazine referred to Rattle Trap as the “Most Influential Fishing Lure” of all time in their Hall of Fame fishing lure article. This lure produces... MSRP: Now: $10.49 Choose Options Compare Quick view Cotton Cordell | sku: CD5 Cotton Cordell Wally Diver 2.5", 1/4 oz Crankbait The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view Cotton Cordell | sku: CC-8598 Cotton Cordell Ripplin' Red Fin, 4.5", 3/8 oz The Cotton Cordell Red Fin is a legendary lure for a variety of gamefish, from bass and walleye in freshwater to specks and redfish on the coasts. The wavy sides of the Ripplin' Red Fin create an appearance of constant motion, even when the lure is... MSRP: Now: $9.95 Choose Options Compare Quick view
Quick view Details Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch MSRP: Now: $43.95 Add to Cart Compare Quick view Details Northland | sku: RBE8 Northland Rumble Beast 2 1/4 oz 8", #3/0 Hook MSRP: Now: $23.95 Choose Options Compare Quick view Details Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz MSRP: Now: $9.95 Choose Options Compare Quick view Details Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz MSRP: Now: $6.95 Choose Options Compare Quick view Details Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz MSRP: Now: $10.29 Choose Options Compare Quick view Details Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz MSRP: Now: $16.95 Choose Options Compare Quick view Details Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz MSRP: Now: $16.95 Choose Options Compare Quick view Details Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz MSRP: Was: Now: $13.89 - $16.95 Choose Options Compare Quick view Details Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating MSRP: Now: $9.95 Choose Options Compare Quick view Details Cotton Cordell | sku: C25361 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2 oz, Gold Shiner MSRP: Now: $6.95 Add to Cart Compare Quick view Details sku: C2503 Cotton Cordell Super Spot Lipless Crankbait, 3" , 1/2oz, Gold/Black, Sinking MSRP: Now: $6.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C25359 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2oz, Copper Craw MSRP: Now: $6.95 Add to Cart Compare Quick view Details Strike King | sku: HCCM Strike King Chick Magnet Flatside, 7/16 oz MSRP: Now: $11.79 Choose Options Compare Quick view Details Strike King | sku: HCKVDJ300D Strike King KVD Deep Jerkbait 3 Hook, 3/5 oz MSRP: Now: $12.29 Choose Options Compare Quick view Details Strike King | sku: HC3XD Strike King7/16 oz ProModel S3XD, Fire Craw MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: REYESDTT12 Strike King Red Eye Shad 1/2 oz Tungsten 2 Tap MSRP: Now: $10.79 Choose Options Compare Quick view Details Strike King | sku: REYESD12 Strike King Red Eyed Shad, 1/2 oz MSRP: Now: $8.49 Choose Options Compare Quick view Details Strike King | sku: HCKVDSDHK Strike King KVD Sexy Dawg Hard Knock Topwater, 5/8 oz MSRP: Now: $11.79 Choose Options Compare Quick view Details Strike King | sku: HCKVDS1.5D Strike King KVD 1.5 Deep Diver MSRP: Now: $10.79 Choose Options Compare Quick view Details sku: HCKVDS1.5 Strike King Square Bill 1.5, 7/16 oz MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: HCKVDJ200 Strike King KVD Jerkbait 2 Hook Pro, 3/8oz MSRP: Now: $12.49 Choose Options Compare Quick view Details Freedom | sku: 431 Freedom 65 Ultra Diver 2.5" Shad Crankbait, 3/8 oz MSRP: Now: $9.49 Choose Options Compare Quick view Details Freedom | sku: 422 Freedom 105 Ultra Diver 5" Minnow Crankbait, 5/8 oz MSRP: Now: $10.95 Choose Options Compare Quick view Details Rat-L-Trap | sku: RT Rat-L-Trap 1/2 Oz Lipless Crankbait MSRP: Now: $10.49 Choose Options Compare Quick view Details Cotton Cordell | sku: CD5 Cotton Cordell Wally Diver 2.5", 1/4 oz Crankbait MSRP: Now: $9.95 Choose Options Compare Quick view Details Cotton Cordell | sku: CC-8598 Cotton Cordell Ripplin' Red Fin, 4.5", 3/8 oz MSRP: Now: $9.95 Choose Options Compare Quick view Details Lunkerhunt | sku: Prey102 Lunkerhunt East Pry, 3", 1/2oz, Silver Side MSRP: Now: $9.99 Add to Cart Compare Quick view Details Rapala | sku: XR04RT Rapala X-Rap Jerkbait, 1-1/2", 1/16 Oz, Rainbow Trout MSRP: Now: $15.99 Add to Cart Compare Quick view Details Rapala | sku: J07FT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Firetiger MSRP: Now: $14.29 Add to Cart Compare Quick view Details Rapala | sku: F07V Rapala Original Floating Lure, 2 3/4", 1/8 oz, Vampire MSRP: Now: $12.79 Add to Cart Compare Quick view Details Rapala | sku: CD05RT Rapala CountDown 2", 3/16 oz, Rainbow Trout MSRP: Now: $12.29 Add to Cart Compare Quick view Details Live Target | sku: RS70D220 LiveTarget Rainbow Smelt Deep Dive Jerkbait, 2 3/4", 1/8 oz, Gold/ Orange MSRP: Now: $12.29 Add to Cart Compare Quick view Details Rebel | sku: T30512 Rebel Frog-R Topwater Bait 2 3/8, 5/16 oz, Cricket Frog MSRP: Now: $7.95 Add to Cart Compare Quick view Details Rebel | sku: T30511 Rebel Frog-R Topwater Bait 2 3/8, 5/16 oz, Leopard Frog MSRP: Now: $7.95 Add to Cart Compare Quick view Details Rebel | sku: T30513 Rebel Frog-R Topwater Bait 2 3/8, 5/16 oz, Bullfrog MSRP: Now: $7.95 Add to Cart Compare Quick view Details Rapala | sku: XR08RT Rapala X-Rap Jerkbait, 3-1/8", 1/4 Oz, Rainbow Trout MSRP: Now: $17.49 Add to Cart Compare Quick view Details Rapala | sku: XR08S Rapala X-Rap Jerkbait, 3 1/8", 1/4 oz, Silver MSRP: Now: $17.49 Add to Cart Compare Quick view Details Rapala | sku: SRRS07SB Rapala Shad Rap RS 2 3/4", 7/16 oz, Silver Blue MSRP: Now: $12.49 Add to Cart Compare Quick view Details Rapala | sku: SR07P Rapala Shad Rap 2 3/4", 5/16 oz, Perch MSRP: Now: $14.99 Add to Cart Compare Quick view Details Rapala | sku: SR05P Rapala Shad Rap 2", 3/16 oz, Perch MSRP: Now: $14.79 Add to Cart Compare Quick view Details Rapala | sku: SP07F Rapala Skitter Pop Topwater 2 3/4", 1/4 oz, Frog MSRP: Now: $16.29 Add to Cart Compare Quick view Details Rapala | sku: SP05SB Rapala Skitter Pop Topwater 2", 3/16 oz, Silver Blue MSRP: Now: $16.29 Add to Cart Compare Quick view Details Rapala | sku: SP05F Rapala Skitter Pop Topwater 2", 3/16 oz, Frog MSRP: Now: $16.29 Add to Cart Compare Quick view Details Rapala | sku: RNR08HESD Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Holographic Emerald Shad MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: RNR07SG Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Silver Gold MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07RCW Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Red Crawdad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR05S Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver MSRP: Now: $8.79 Add to Cart Compare Quick view Details Rapala | sku: RNR05RFCW Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Redfire Crawdad MSRP: Now: $8.79 Add to Cart Compare Quick view Details Rapala | sku: RNR05RCW Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Red Crawdad MSRP: Now: $8.79 Add to Cart Compare Quick view Musky Innovations | sku: 07002 Musky Innovations Magnum Swimming Dawg 11" White Sucker Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $54.95 Add to Cart Compare Quick view Musky Innovations | sku: 07103 Musky Innovations Regular Swimming Dawg 8" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood. Features: Balsa... MSRP: Now: $11.79 Add to Cart Compare Quick view Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it attempts... MSRP: Now: $43.95 Add to Cart Compare Quick view Northland | sku: RBE8 Northland Rumble Beast 2 1/4 oz 8", #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body with an... MSRP: Now: $23.95 Choose Options Compare Quick view Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. Specifications Lure Size: 4 1/2" Lure Weight:... MSRP: Now: $9.95 Choose Options Compare Quick view Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz The most versatile Blade Bait on the market. The Freedom Blade Bait is a three in one tool to get the job done through all four seasons. The lure features multiple ways to rig the hooks to match your desired presentation. The most unique feature is the... MSRP: Now: $6.95 Choose Options Compare Quick view Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz Berkley paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits... MSRP: Now: $10.29 Choose Options Compare Quick view Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Was: Now: $13.89 - $16.95 Choose Options Compare Quick view Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view Cotton Cordell | sku: C25361 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2 oz, Gold Shiner All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view sku: C2503 Cotton Cordell Super Spot Lipless Crankbait, 3" , 1/2oz, Gold/Black, Sinking All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view Cotton Cordell | sku: C25359 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2oz, Copper Craw All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view Strike King | sku: HCCM Strike King Chick Magnet Flatside, 7/16 oz The thin body design of the Chick Magnet and the circuit board lip impart a tighter wobble and an exceptionally lifelike action to the lure. The subtlety of the Chick Magnet makes it ideal in the four to six foot depth range. Anglers are also beginning... MSRP: Now: $11.79 Choose Options Compare Quick view Strike King | sku: HCKVDJ300D Strike King KVD Deep Jerkbait 3 Hook, 3/5 oz The KVD 300 Deep Jerkbait series has the perfect combination of roll, wiggle and flash. The combination of our proprietary weight transfer system for increased castability, with 3D eyes and premium black nickel hooks, result in that lethal action... MSRP: Now: $12.29 Choose Options Compare Quick view Strike King | sku: HC3XD Strike King7/16 oz ProModel S3XD, Fire Craw Deep diving crankbaits are common, but the unique curved bills of the XD series allow the bait to dive deeper and faster changing the deep diving crankbait game forever. The XD series from Strike King has set the standard for deep running... MSRP: Now: $8.29 Choose Options Compare Quick view Strike King | sku: REYESDTT12 Strike King Red Eye Shad 1/2 oz Tungsten 2 Tap The Red Eyed Shad Tungsten 2-Tap has all the same features as our regular Red Eyed Shad, but it's designed with a unique tungsten sound chamber that emits a double tapping cadence for a unique sound that can trigger even the most finicky fish to bite... MSRP: Now: $10.79 Choose Options Compare Quick view Strike King | sku: REYESD12 Strike King Red Eyed Shad, 1/2 oz The Red Eyed Shad has become the standard bearer lipless crankbait on the pro tour. Designed by our National Pro-Staff, the Red Eyed Shad has incredible action and features some awesome paint jobs, premium hooks, 3D eyes and free floating rattles to give... MSRP: Now: $8.49 Choose Options Compare Quick view Strike King | sku: HCKVDSDHK Strike King KVD Sexy Dawg Hard Knock Topwater, 5/8 oz The Sexy Dawg was designed and reviewed by Kevin VanDam to be an easy to walk, far casting, premium "walk-the-dog" topwater lure with great action. Mission accomplished! Now with the Hard Knock rattle chamber for a deeper knocking sound. Rhythmically... MSRP: Now: $11.79 Choose Options Compare Quick view Strike King | sku: HCKVDS1.5D Strike King KVD 1.5 Deep Diver Same incredible action, size and profile as the KVD 1.5 but with a deep diving bill. The KVD 1.5 Deep Diver takes the fish catching to all new depths! Designed to the exact specifications of angling legend Kevin VanDam. Features Upsized bill Silent... MSRP: Now: $10.79 Choose Options Compare Quick view sku: HCKVDS1.5 Strike King Square Bill 1.5, 7/16 oz Designed to the exact specifications of angling legend Kevin VanDam. Perfect for shallow water and power fishing. The squarebill design and unique “hunting” action will constantly wander with erratic movement while still running true. It also... MSRP: Now: $8.29 Choose Options Compare Quick view Strike King | sku: HCKVDJ200 Strike King KVD Jerkbait 2 Hook Pro, 3/8oz The KVD 200 Jerkbait series has the perfect combination of roll, wiggle and flash. The combination of our proprietary weight transfer system for increased castability, with 3D eyes and premium black nickel hooks, results in that lethal action... MSRP: Now: $12.49 Choose Options Compare Quick view Freedom | sku: 431 Freedom 65 Ultra Diver 2.5" Shad Crankbait, 3/8 oz The Freedom Tackle Ultra Diver Shad from American Baitworks is changing the way anglers fish with a deep diving crankbait. The forward weighted design and clover leaf bill create a radical deflection action off structure PLUS ensures that this... MSRP: Now: $9.49 Choose Options Compare Quick view Freedom | sku: 422 Freedom 105 Ultra Diver 5" Minnow Crankbait, 5/8 oz The FT Ultra Diver Minnow is just the bait you need to up your fishing game. The design team at American Baitworks developed the FT Ultra Diver Minnow with a forward-weighted design which ensures the minnow is primed and ready to dive deep as soon as it... MSRP: Now: $10.95 Choose Options Compare Quick view Rat-L-Trap | sku: RT Rat-L-Trap 1/2 Oz Lipless Crankbait Many will argue that the Rat-L-Trap is one of the best lures ever made. In fact, Outdoor Life magazine referred to Rattle Trap as the “Most Influential Fishing Lure” of all time in their Hall of Fame fishing lure article. This lure produces... MSRP: Now: $10.49 Choose Options Compare Quick view Cotton Cordell | sku: CD5 Cotton Cordell Wally Diver 2.5", 1/4 oz Crankbait The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view Cotton Cordell | sku: CC-8598 Cotton Cordell Ripplin' Red Fin, 4.5", 3/8 oz The Cotton Cordell Red Fin is a legendary lure for a variety of gamefish, from bass and walleye in freshwater to specks and redfish on the coasts. The wavy sides of the Ripplin' Red Fin create an appearance of constant motion, even when the lure is... MSRP: Now: $9.95 Choose Options Compare Quick view
Quick view Details Northland | sku: RBE8 Northland Rumble Beast 2 1/4 oz 8", #3/0 Hook MSRP: Now: $23.95 Choose Options Compare Quick view Details Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz MSRP: Now: $9.95 Choose Options Compare Quick view Details Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz MSRP: Now: $6.95 Choose Options Compare Quick view Details Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz MSRP: Now: $10.29 Choose Options Compare Quick view Details Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz MSRP: Now: $16.95 Choose Options Compare Quick view Details Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz MSRP: Now: $16.95 Choose Options Compare Quick view Details Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz MSRP: Was: Now: $13.89 - $16.95 Choose Options Compare Quick view Details Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating MSRP: Now: $9.95 Choose Options Compare Quick view Details Cotton Cordell | sku: C25361 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2 oz, Gold Shiner MSRP: Now: $6.95 Add to Cart Compare Quick view Details sku: C2503 Cotton Cordell Super Spot Lipless Crankbait, 3" , 1/2oz, Gold/Black, Sinking MSRP: Now: $6.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C25359 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2oz, Copper Craw MSRP: Now: $6.95 Add to Cart Compare Quick view Details Strike King | sku: HCCM Strike King Chick Magnet Flatside, 7/16 oz MSRP: Now: $11.79 Choose Options Compare Quick view Details Strike King | sku: HCKVDJ300D Strike King KVD Deep Jerkbait 3 Hook, 3/5 oz MSRP: Now: $12.29 Choose Options Compare Quick view Details Strike King | sku: HC3XD Strike King7/16 oz ProModel S3XD, Fire Craw MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: REYESDTT12 Strike King Red Eye Shad 1/2 oz Tungsten 2 Tap MSRP: Now: $10.79 Choose Options Compare Quick view Details Strike King | sku: REYESD12 Strike King Red Eyed Shad, 1/2 oz MSRP: Now: $8.49 Choose Options Compare Quick view Details Strike King | sku: HCKVDSDHK Strike King KVD Sexy Dawg Hard Knock Topwater, 5/8 oz MSRP: Now: $11.79 Choose Options Compare Quick view Details Strike King | sku: HCKVDS1.5D Strike King KVD 1.5 Deep Diver MSRP: Now: $10.79 Choose Options Compare Quick view Details sku: HCKVDS1.5 Strike King Square Bill 1.5, 7/16 oz MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: HCKVDJ200 Strike King KVD Jerkbait 2 Hook Pro, 3/8oz MSRP: Now: $12.49 Choose Options Compare Quick view Details Freedom | sku: 431 Freedom 65 Ultra Diver 2.5" Shad Crankbait, 3/8 oz MSRP: Now: $9.49 Choose Options Compare Quick view Details Freedom | sku: 422 Freedom 105 Ultra Diver 5" Minnow Crankbait, 5/8 oz MSRP: Now: $10.95 Choose Options Compare Quick view Details Rat-L-Trap | sku: RT Rat-L-Trap 1/2 Oz Lipless Crankbait MSRP: Now: $10.49 Choose Options Compare Quick view Details Cotton Cordell | sku: CD5 Cotton Cordell Wally Diver 2.5", 1/4 oz Crankbait MSRP: Now: $9.95 Choose Options Compare Quick view Details Cotton Cordell | sku: CC-8598 Cotton Cordell Ripplin' Red Fin, 4.5", 3/8 oz MSRP: Now: $9.95 Choose Options Compare Quick view Details Lunkerhunt | sku: Prey102 Lunkerhunt East Pry, 3", 1/2oz, Silver Side MSRP: Now: $9.99 Add to Cart Compare Quick view Details Rapala | sku: XR04RT Rapala X-Rap Jerkbait, 1-1/2", 1/16 Oz, Rainbow Trout MSRP: Now: $15.99 Add to Cart Compare Quick view Details Rapala | sku: J07FT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Firetiger MSRP: Now: $14.29 Add to Cart Compare Quick view Details Rapala | sku: F07V Rapala Original Floating Lure, 2 3/4", 1/8 oz, Vampire MSRP: Now: $12.79 Add to Cart Compare Quick view Details Rapala | sku: CD05RT Rapala CountDown 2", 3/16 oz, Rainbow Trout MSRP: Now: $12.29 Add to Cart Compare Quick view Details Live Target | sku: RS70D220 LiveTarget Rainbow Smelt Deep Dive Jerkbait, 2 3/4", 1/8 oz, Gold/ Orange MSRP: Now: $12.29 Add to Cart Compare Quick view Details Rebel | sku: T30512 Rebel Frog-R Topwater Bait 2 3/8, 5/16 oz, Cricket Frog MSRP: Now: $7.95 Add to Cart Compare Quick view Details Rebel | sku: T30511 Rebel Frog-R Topwater Bait 2 3/8, 5/16 oz, Leopard Frog MSRP: Now: $7.95 Add to Cart Compare Quick view Details Rebel | sku: T30513 Rebel Frog-R Topwater Bait 2 3/8, 5/16 oz, Bullfrog MSRP: Now: $7.95 Add to Cart Compare Quick view Details Rapala | sku: XR08RT Rapala X-Rap Jerkbait, 3-1/8", 1/4 Oz, Rainbow Trout MSRP: Now: $17.49 Add to Cart Compare Quick view Details Rapala | sku: XR08S Rapala X-Rap Jerkbait, 3 1/8", 1/4 oz, Silver MSRP: Now: $17.49 Add to Cart Compare Quick view Details Rapala | sku: SRRS07SB Rapala Shad Rap RS 2 3/4", 7/16 oz, Silver Blue MSRP: Now: $12.49 Add to Cart Compare Quick view Details Rapala | sku: SR07P Rapala Shad Rap 2 3/4", 5/16 oz, Perch MSRP: Now: $14.99 Add to Cart Compare Quick view Details Rapala | sku: SR05P Rapala Shad Rap 2", 3/16 oz, Perch MSRP: Now: $14.79 Add to Cart Compare Quick view Details Rapala | sku: SP07F Rapala Skitter Pop Topwater 2 3/4", 1/4 oz, Frog MSRP: Now: $16.29 Add to Cart Compare Quick view Details Rapala | sku: SP05SB Rapala Skitter Pop Topwater 2", 3/16 oz, Silver Blue MSRP: Now: $16.29 Add to Cart Compare Quick view Details Rapala | sku: SP05F Rapala Skitter Pop Topwater 2", 3/16 oz, Frog MSRP: Now: $16.29 Add to Cart Compare Quick view Details Rapala | sku: RNR08HESD Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Holographic Emerald Shad MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: RNR07SG Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Silver Gold MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07RCW Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Red Crawdad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR05S Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver MSRP: Now: $8.79 Add to Cart Compare Quick view Details Rapala | sku: RNR05RFCW Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Redfire Crawdad MSRP: Now: $8.79 Add to Cart Compare Quick view Details Rapala | sku: RNR05RCW Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Red Crawdad MSRP: Now: $8.79 Add to Cart Compare Quick view Musky Innovations | sku: 07002 Musky Innovations Magnum Swimming Dawg 11" White Sucker Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $54.95 Add to Cart Compare Quick view Musky Innovations | sku: 07103 Musky Innovations Regular Swimming Dawg 8" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood. Features: Balsa... MSRP: Now: $11.79 Add to Cart Compare Quick view Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it attempts... MSRP: Now: $43.95 Add to Cart Compare Quick view Northland | sku: RBE8 Northland Rumble Beast 2 1/4 oz 8", #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body with an... MSRP: Now: $23.95 Choose Options Compare Quick view Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. Specifications Lure Size: 4 1/2" Lure Weight:... MSRP: Now: $9.95 Choose Options Compare Quick view Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz The most versatile Blade Bait on the market. The Freedom Blade Bait is a three in one tool to get the job done through all four seasons. The lure features multiple ways to rig the hooks to match your desired presentation. The most unique feature is the... MSRP: Now: $6.95 Choose Options Compare Quick view Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz Berkley paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits... MSRP: Now: $10.29 Choose Options Compare Quick view Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Was: Now: $13.89 - $16.95 Choose Options Compare Quick view Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view Cotton Cordell | sku: C25361 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2 oz, Gold Shiner All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view sku: C2503 Cotton Cordell Super Spot Lipless Crankbait, 3" , 1/2oz, Gold/Black, Sinking All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view Cotton Cordell | sku: C25359 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2oz, Copper Craw All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view Strike King | sku: HCCM Strike King Chick Magnet Flatside, 7/16 oz The thin body design of the Chick Magnet and the circuit board lip impart a tighter wobble and an exceptionally lifelike action to the lure. The subtlety of the Chick Magnet makes it ideal in the four to six foot depth range. Anglers are also beginning... MSRP: Now: $11.79 Choose Options Compare Quick view Strike King | sku: HCKVDJ300D Strike King KVD Deep Jerkbait 3 Hook, 3/5 oz The KVD 300 Deep Jerkbait series has the perfect combination of roll, wiggle and flash. The combination of our proprietary weight transfer system for increased castability, with 3D eyes and premium black nickel hooks, result in that lethal action... MSRP: Now: $12.29 Choose Options Compare Quick view Strike King | sku: HC3XD Strike King7/16 oz ProModel S3XD, Fire Craw Deep diving crankbaits are common, but the unique curved bills of the XD series allow the bait to dive deeper and faster changing the deep diving crankbait game forever. The XD series from Strike King has set the standard for deep running... MSRP: Now: $8.29 Choose Options Compare Quick view Strike King | sku: REYESDTT12 Strike King Red Eye Shad 1/2 oz Tungsten 2 Tap The Red Eyed Shad Tungsten 2-Tap has all the same features as our regular Red Eyed Shad, but it's designed with a unique tungsten sound chamber that emits a double tapping cadence for a unique sound that can trigger even the most finicky fish to bite... MSRP: Now: $10.79 Choose Options Compare Quick view Strike King | sku: REYESD12 Strike King Red Eyed Shad, 1/2 oz The Red Eyed Shad has become the standard bearer lipless crankbait on the pro tour. Designed by our National Pro-Staff, the Red Eyed Shad has incredible action and features some awesome paint jobs, premium hooks, 3D eyes and free floating rattles to give... MSRP: Now: $8.49 Choose Options Compare Quick view Strike King | sku: HCKVDSDHK Strike King KVD Sexy Dawg Hard Knock Topwater, 5/8 oz The Sexy Dawg was designed and reviewed by Kevin VanDam to be an easy to walk, far casting, premium "walk-the-dog" topwater lure with great action. Mission accomplished! Now with the Hard Knock rattle chamber for a deeper knocking sound. Rhythmically... MSRP: Now: $11.79 Choose Options Compare Quick view Strike King | sku: HCKVDS1.5D Strike King KVD 1.5 Deep Diver Same incredible action, size and profile as the KVD 1.5 but with a deep diving bill. The KVD 1.5 Deep Diver takes the fish catching to all new depths! Designed to the exact specifications of angling legend Kevin VanDam. Features Upsized bill Silent... MSRP: Now: $10.79 Choose Options Compare Quick view sku: HCKVDS1.5 Strike King Square Bill 1.5, 7/16 oz Designed to the exact specifications of angling legend Kevin VanDam. Perfect for shallow water and power fishing. The squarebill design and unique “hunting” action will constantly wander with erratic movement while still running true. It also... MSRP: Now: $8.29 Choose Options Compare Quick view Strike King | sku: HCKVDJ200 Strike King KVD Jerkbait 2 Hook Pro, 3/8oz The KVD 200 Jerkbait series has the perfect combination of roll, wiggle and flash. The combination of our proprietary weight transfer system for increased castability, with 3D eyes and premium black nickel hooks, results in that lethal action... MSRP: Now: $12.49 Choose Options Compare Quick view Freedom | sku: 431 Freedom 65 Ultra Diver 2.5" Shad Crankbait, 3/8 oz The Freedom Tackle Ultra Diver Shad from American Baitworks is changing the way anglers fish with a deep diving crankbait. The forward weighted design and clover leaf bill create a radical deflection action off structure PLUS ensures that this... MSRP: Now: $9.49 Choose Options Compare Quick view Freedom | sku: 422 Freedom 105 Ultra Diver 5" Minnow Crankbait, 5/8 oz The FT Ultra Diver Minnow is just the bait you need to up your fishing game. The design team at American Baitworks developed the FT Ultra Diver Minnow with a forward-weighted design which ensures the minnow is primed and ready to dive deep as soon as it... MSRP: Now: $10.95 Choose Options Compare Quick view Rat-L-Trap | sku: RT Rat-L-Trap 1/2 Oz Lipless Crankbait Many will argue that the Rat-L-Trap is one of the best lures ever made. In fact, Outdoor Life magazine referred to Rattle Trap as the “Most Influential Fishing Lure” of all time in their Hall of Fame fishing lure article. This lure produces... MSRP: Now: $10.49 Choose Options Compare Quick view Cotton Cordell | sku: CD5 Cotton Cordell Wally Diver 2.5", 1/4 oz Crankbait The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view Cotton Cordell | sku: CC-8598 Cotton Cordell Ripplin' Red Fin, 4.5", 3/8 oz The Cotton Cordell Red Fin is a legendary lure for a variety of gamefish, from bass and walleye in freshwater to specks and redfish on the coasts. The wavy sides of the Ripplin' Red Fin create an appearance of constant motion, even when the lure is... MSRP: Now: $9.95 Choose Options Compare Quick view
Quick view Details Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz MSRP: Now: $9.95 Choose Options Compare Quick view Details Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz MSRP: Now: $6.95 Choose Options Compare Quick view Details Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz MSRP: Now: $10.29 Choose Options Compare Quick view Details Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz MSRP: Now: $16.95 Choose Options Compare Quick view Details Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz MSRP: Now: $16.95 Choose Options Compare Quick view Details Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz MSRP: Was: Now: $13.89 - $16.95 Choose Options Compare Quick view Details Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating MSRP: Now: $9.95 Choose Options Compare Quick view Details Cotton Cordell | sku: C25361 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2 oz, Gold Shiner MSRP: Now: $6.95 Add to Cart Compare Quick view Details sku: C2503 Cotton Cordell Super Spot Lipless Crankbait, 3" , 1/2oz, Gold/Black, Sinking MSRP: Now: $6.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C25359 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2oz, Copper Craw MSRP: Now: $6.95 Add to Cart Compare Quick view Details Strike King | sku: HCCM Strike King Chick Magnet Flatside, 7/16 oz MSRP: Now: $11.79 Choose Options Compare Quick view Details Strike King | sku: HCKVDJ300D Strike King KVD Deep Jerkbait 3 Hook, 3/5 oz MSRP: Now: $12.29 Choose Options Compare Quick view Details Strike King | sku: HC3XD Strike King7/16 oz ProModel S3XD, Fire Craw MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: REYESDTT12 Strike King Red Eye Shad 1/2 oz Tungsten 2 Tap MSRP: Now: $10.79 Choose Options Compare Quick view Details Strike King | sku: REYESD12 Strike King Red Eyed Shad, 1/2 oz MSRP: Now: $8.49 Choose Options Compare Quick view Details Strike King | sku: HCKVDSDHK Strike King KVD Sexy Dawg Hard Knock Topwater, 5/8 oz MSRP: Now: $11.79 Choose Options Compare Quick view Details Strike King | sku: HCKVDS1.5D Strike King KVD 1.5 Deep Diver MSRP: Now: $10.79 Choose Options Compare Quick view Details sku: HCKVDS1.5 Strike King Square Bill 1.5, 7/16 oz MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: HCKVDJ200 Strike King KVD Jerkbait 2 Hook Pro, 3/8oz MSRP: Now: $12.49 Choose Options Compare Quick view Details Freedom | sku: 431 Freedom 65 Ultra Diver 2.5" Shad Crankbait, 3/8 oz MSRP: Now: $9.49 Choose Options Compare Quick view Details Freedom | sku: 422 Freedom 105 Ultra Diver 5" Minnow Crankbait, 5/8 oz MSRP: Now: $10.95 Choose Options Compare Quick view Details Rat-L-Trap | sku: RT Rat-L-Trap 1/2 Oz Lipless Crankbait MSRP: Now: $10.49 Choose Options Compare Quick view Details Cotton Cordell | sku: CD5 Cotton Cordell Wally Diver 2.5", 1/4 oz Crankbait MSRP: Now: $9.95 Choose Options Compare Quick view Details Cotton Cordell | sku: CC-8598 Cotton Cordell Ripplin' Red Fin, 4.5", 3/8 oz MSRP: Now: $9.95 Choose Options Compare Quick view Details Lunkerhunt | sku: Prey102 Lunkerhunt East Pry, 3", 1/2oz, Silver Side MSRP: Now: $9.99 Add to Cart Compare Quick view Details Rapala | sku: XR04RT Rapala X-Rap Jerkbait, 1-1/2", 1/16 Oz, Rainbow Trout MSRP: Now: $15.99 Add to Cart Compare Quick view Details Rapala | sku: J07FT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Firetiger MSRP: Now: $14.29 Add to Cart Compare Quick view Details Rapala | sku: F07V Rapala Original Floating Lure, 2 3/4", 1/8 oz, Vampire MSRP: Now: $12.79 Add to Cart Compare Quick view Details Rapala | sku: CD05RT Rapala CountDown 2", 3/16 oz, Rainbow Trout MSRP: Now: $12.29 Add to Cart Compare Quick view Details Live Target | sku: RS70D220 LiveTarget Rainbow Smelt Deep Dive Jerkbait, 2 3/4", 1/8 oz, Gold/ Orange MSRP: Now: $12.29 Add to Cart Compare Quick view Details Rebel | sku: T30512 Rebel Frog-R Topwater Bait 2 3/8, 5/16 oz, Cricket Frog MSRP: Now: $7.95 Add to Cart Compare Quick view Details Rebel | sku: T30511 Rebel Frog-R Topwater Bait 2 3/8, 5/16 oz, Leopard Frog MSRP: Now: $7.95 Add to Cart Compare Quick view Details Rebel | sku: T30513 Rebel Frog-R Topwater Bait 2 3/8, 5/16 oz, Bullfrog MSRP: Now: $7.95 Add to Cart Compare Quick view Details Rapala | sku: XR08RT Rapala X-Rap Jerkbait, 3-1/8", 1/4 Oz, Rainbow Trout MSRP: Now: $17.49 Add to Cart Compare Quick view Details Rapala | sku: XR08S Rapala X-Rap Jerkbait, 3 1/8", 1/4 oz, Silver MSRP: Now: $17.49 Add to Cart Compare Quick view Details Rapala | sku: SRRS07SB Rapala Shad Rap RS 2 3/4", 7/16 oz, Silver Blue MSRP: Now: $12.49 Add to Cart Compare Quick view Details Rapala | sku: SR07P Rapala Shad Rap 2 3/4", 5/16 oz, Perch MSRP: Now: $14.99 Add to Cart Compare Quick view Details Rapala | sku: SR05P Rapala Shad Rap 2", 3/16 oz, Perch MSRP: Now: $14.79 Add to Cart Compare Quick view Details Rapala | sku: SP07F Rapala Skitter Pop Topwater 2 3/4", 1/4 oz, Frog MSRP: Now: $16.29 Add to Cart Compare Quick view Details Rapala | sku: SP05SB Rapala Skitter Pop Topwater 2", 3/16 oz, Silver Blue MSRP: Now: $16.29 Add to Cart Compare Quick view Details Rapala | sku: SP05F Rapala Skitter Pop Topwater 2", 3/16 oz, Frog MSRP: Now: $16.29 Add to Cart Compare Quick view Details Rapala | sku: RNR08HESD Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Holographic Emerald Shad MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: RNR07SG Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Silver Gold MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07RCW Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Red Crawdad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR05S Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver MSRP: Now: $8.79 Add to Cart Compare Quick view Details Rapala | sku: RNR05RFCW Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Redfire Crawdad MSRP: Now: $8.79 Add to Cart Compare Quick view Details Rapala | sku: RNR05RCW Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Red Crawdad MSRP: Now: $8.79 Add to Cart Compare Quick view Musky Innovations | sku: 07002 Musky Innovations Magnum Swimming Dawg 11" White Sucker Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $54.95 Add to Cart Compare Quick view Musky Innovations | sku: 07103 Musky Innovations Regular Swimming Dawg 8" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood. Features: Balsa... MSRP: Now: $11.79 Add to Cart Compare Quick view Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it attempts... MSRP: Now: $43.95 Add to Cart Compare Quick view Northland | sku: RBE8 Northland Rumble Beast 2 1/4 oz 8", #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body with an... MSRP: Now: $23.95 Choose Options Compare Quick view Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. Specifications Lure Size: 4 1/2" Lure Weight:... MSRP: Now: $9.95 Choose Options Compare Quick view Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz The most versatile Blade Bait on the market. The Freedom Blade Bait is a three in one tool to get the job done through all four seasons. The lure features multiple ways to rig the hooks to match your desired presentation. The most unique feature is the... MSRP: Now: $6.95 Choose Options Compare Quick view Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz Berkley paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits... MSRP: Now: $10.29 Choose Options Compare Quick view Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Was: Now: $13.89 - $16.95 Choose Options Compare Quick view Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view Cotton Cordell | sku: C25361 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2 oz, Gold Shiner All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view sku: C2503 Cotton Cordell Super Spot Lipless Crankbait, 3" , 1/2oz, Gold/Black, Sinking All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view Cotton Cordell | sku: C25359 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2oz, Copper Craw All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view Strike King | sku: HCCM Strike King Chick Magnet Flatside, 7/16 oz The thin body design of the Chick Magnet and the circuit board lip impart a tighter wobble and an exceptionally lifelike action to the lure. The subtlety of the Chick Magnet makes it ideal in the four to six foot depth range. Anglers are also beginning... MSRP: Now: $11.79 Choose Options Compare Quick view Strike King | sku: HCKVDJ300D Strike King KVD Deep Jerkbait 3 Hook, 3/5 oz The KVD 300 Deep Jerkbait series has the perfect combination of roll, wiggle and flash. The combination of our proprietary weight transfer system for increased castability, with 3D eyes and premium black nickel hooks, result in that lethal action... MSRP: Now: $12.29 Choose Options Compare Quick view Strike King | sku: HC3XD Strike King7/16 oz ProModel S3XD, Fire Craw Deep diving crankbaits are common, but the unique curved bills of the XD series allow the bait to dive deeper and faster changing the deep diving crankbait game forever. The XD series from Strike King has set the standard for deep running... MSRP: Now: $8.29 Choose Options Compare Quick view Strike King | sku: REYESDTT12 Strike King Red Eye Shad 1/2 oz Tungsten 2 Tap The Red Eyed Shad Tungsten 2-Tap has all the same features as our regular Red Eyed Shad, but it's designed with a unique tungsten sound chamber that emits a double tapping cadence for a unique sound that can trigger even the most finicky fish to bite... MSRP: Now: $10.79 Choose Options Compare Quick view Strike King | sku: REYESD12 Strike King Red Eyed Shad, 1/2 oz The Red Eyed Shad has become the standard bearer lipless crankbait on the pro tour. Designed by our National Pro-Staff, the Red Eyed Shad has incredible action and features some awesome paint jobs, premium hooks, 3D eyes and free floating rattles to give... MSRP: Now: $8.49 Choose Options Compare Quick view Strike King | sku: HCKVDSDHK Strike King KVD Sexy Dawg Hard Knock Topwater, 5/8 oz The Sexy Dawg was designed and reviewed by Kevin VanDam to be an easy to walk, far casting, premium "walk-the-dog" topwater lure with great action. Mission accomplished! Now with the Hard Knock rattle chamber for a deeper knocking sound. Rhythmically... MSRP: Now: $11.79 Choose Options Compare Quick view Strike King | sku: HCKVDS1.5D Strike King KVD 1.5 Deep Diver Same incredible action, size and profile as the KVD 1.5 but with a deep diving bill. The KVD 1.5 Deep Diver takes the fish catching to all new depths! Designed to the exact specifications of angling legend Kevin VanDam. Features Upsized bill Silent... MSRP: Now: $10.79 Choose Options Compare Quick view sku: HCKVDS1.5 Strike King Square Bill 1.5, 7/16 oz Designed to the exact specifications of angling legend Kevin VanDam. Perfect for shallow water and power fishing. The squarebill design and unique “hunting” action will constantly wander with erratic movement while still running true. It also... MSRP: Now: $8.29 Choose Options Compare Quick view Strike King | sku: HCKVDJ200 Strike King KVD Jerkbait 2 Hook Pro, 3/8oz The KVD 200 Jerkbait series has the perfect combination of roll, wiggle and flash. The combination of our proprietary weight transfer system for increased castability, with 3D eyes and premium black nickel hooks, results in that lethal action... MSRP: Now: $12.49 Choose Options Compare Quick view Freedom | sku: 431 Freedom 65 Ultra Diver 2.5" Shad Crankbait, 3/8 oz The Freedom Tackle Ultra Diver Shad from American Baitworks is changing the way anglers fish with a deep diving crankbait. The forward weighted design and clover leaf bill create a radical deflection action off structure PLUS ensures that this... MSRP: Now: $9.49 Choose Options Compare Quick view Freedom | sku: 422 Freedom 105 Ultra Diver 5" Minnow Crankbait, 5/8 oz The FT Ultra Diver Minnow is just the bait you need to up your fishing game. The design team at American Baitworks developed the FT Ultra Diver Minnow with a forward-weighted design which ensures the minnow is primed and ready to dive deep as soon as it... MSRP: Now: $10.95 Choose Options Compare Quick view Rat-L-Trap | sku: RT Rat-L-Trap 1/2 Oz Lipless Crankbait Many will argue that the Rat-L-Trap is one of the best lures ever made. In fact, Outdoor Life magazine referred to Rattle Trap as the “Most Influential Fishing Lure” of all time in their Hall of Fame fishing lure article. This lure produces... MSRP: Now: $10.49 Choose Options Compare Quick view Cotton Cordell | sku: CD5 Cotton Cordell Wally Diver 2.5", 1/4 oz Crankbait The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view Cotton Cordell | sku: CC-8598 Cotton Cordell Ripplin' Red Fin, 4.5", 3/8 oz The Cotton Cordell Red Fin is a legendary lure for a variety of gamefish, from bass and walleye in freshwater to specks and redfish on the coasts. The wavy sides of the Ripplin' Red Fin create an appearance of constant motion, even when the lure is... MSRP: Now: $9.95 Choose Options Compare Quick view
Quick view Details Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz MSRP: Now: $6.95 Choose Options Compare Quick view Details Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz MSRP: Now: $10.29 Choose Options Compare Quick view Details Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz MSRP: Now: $16.95 Choose Options Compare Quick view Details Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz MSRP: Now: $16.95 Choose Options Compare Quick view Details Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz MSRP: Was: Now: $13.89 - $16.95 Choose Options Compare Quick view Details Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating MSRP: Now: $9.95 Choose Options Compare Quick view Details Cotton Cordell | sku: C25361 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2 oz, Gold Shiner MSRP: Now: $6.95 Add to Cart Compare Quick view Details sku: C2503 Cotton Cordell Super Spot Lipless Crankbait, 3" , 1/2oz, Gold/Black, Sinking MSRP: Now: $6.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C25359 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2oz, Copper Craw MSRP: Now: $6.95 Add to Cart Compare Quick view Details Strike King | sku: HCCM Strike King Chick Magnet Flatside, 7/16 oz MSRP: Now: $11.79 Choose Options Compare Quick view Details Strike King | sku: HCKVDJ300D Strike King KVD Deep Jerkbait 3 Hook, 3/5 oz MSRP: Now: $12.29 Choose Options Compare Quick view Details Strike King | sku: HC3XD Strike King7/16 oz ProModel S3XD, Fire Craw MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: REYESDTT12 Strike King Red Eye Shad 1/2 oz Tungsten 2 Tap MSRP: Now: $10.79 Choose Options Compare Quick view Details Strike King | sku: REYESD12 Strike King Red Eyed Shad, 1/2 oz MSRP: Now: $8.49 Choose Options Compare Quick view Details Strike King | sku: HCKVDSDHK Strike King KVD Sexy Dawg Hard Knock Topwater, 5/8 oz MSRP: Now: $11.79 Choose Options Compare Quick view Details Strike King | sku: HCKVDS1.5D Strike King KVD 1.5 Deep Diver MSRP: Now: $10.79 Choose Options Compare Quick view Details sku: HCKVDS1.5 Strike King Square Bill 1.5, 7/16 oz MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: HCKVDJ200 Strike King KVD Jerkbait 2 Hook Pro, 3/8oz MSRP: Now: $12.49 Choose Options Compare Quick view Details Freedom | sku: 431 Freedom 65 Ultra Diver 2.5" Shad Crankbait, 3/8 oz MSRP: Now: $9.49 Choose Options Compare Quick view Details Freedom | sku: 422 Freedom 105 Ultra Diver 5" Minnow Crankbait, 5/8 oz MSRP: Now: $10.95 Choose Options Compare Quick view Details Rat-L-Trap | sku: RT Rat-L-Trap 1/2 Oz Lipless Crankbait MSRP: Now: $10.49 Choose Options Compare Quick view Details Cotton Cordell | sku: CD5 Cotton Cordell Wally Diver 2.5", 1/4 oz Crankbait MSRP: Now: $9.95 Choose Options Compare Quick view Details Cotton Cordell | sku: CC-8598 Cotton Cordell Ripplin' Red Fin, 4.5", 3/8 oz MSRP: Now: $9.95 Choose Options Compare Quick view Details Lunkerhunt | sku: Prey102 Lunkerhunt East Pry, 3", 1/2oz, Silver Side MSRP: Now: $9.99 Add to Cart Compare Quick view Details Rapala | sku: XR04RT Rapala X-Rap Jerkbait, 1-1/2", 1/16 Oz, Rainbow Trout MSRP: Now: $15.99 Add to Cart Compare Quick view Details Rapala | sku: J07FT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Firetiger MSRP: Now: $14.29 Add to Cart Compare Quick view Details Rapala | sku: F07V Rapala Original Floating Lure, 2 3/4", 1/8 oz, Vampire MSRP: Now: $12.79 Add to Cart Compare Quick view Details Rapala | sku: CD05RT Rapala CountDown 2", 3/16 oz, Rainbow Trout MSRP: Now: $12.29 Add to Cart Compare Quick view Details Live Target | sku: RS70D220 LiveTarget Rainbow Smelt Deep Dive Jerkbait, 2 3/4", 1/8 oz, Gold/ Orange MSRP: Now: $12.29 Add to Cart Compare Quick view Details Rebel | sku: T30512 Rebel Frog-R Topwater Bait 2 3/8, 5/16 oz, Cricket Frog MSRP: Now: $7.95 Add to Cart Compare Quick view Details Rebel | sku: T30511 Rebel Frog-R Topwater Bait 2 3/8, 5/16 oz, Leopard Frog MSRP: Now: $7.95 Add to Cart Compare Quick view Details Rebel | sku: T30513 Rebel Frog-R Topwater Bait 2 3/8, 5/16 oz, Bullfrog MSRP: Now: $7.95 Add to Cart Compare Quick view Details Rapala | sku: XR08RT Rapala X-Rap Jerkbait, 3-1/8", 1/4 Oz, Rainbow Trout MSRP: Now: $17.49 Add to Cart Compare Quick view Details Rapala | sku: XR08S Rapala X-Rap Jerkbait, 3 1/8", 1/4 oz, Silver MSRP: Now: $17.49 Add to Cart Compare Quick view Details Rapala | sku: SRRS07SB Rapala Shad Rap RS 2 3/4", 7/16 oz, Silver Blue MSRP: Now: $12.49 Add to Cart Compare Quick view Details Rapala | sku: SR07P Rapala Shad Rap 2 3/4", 5/16 oz, Perch MSRP: Now: $14.99 Add to Cart Compare Quick view Details Rapala | sku: SR05P Rapala Shad Rap 2", 3/16 oz, Perch MSRP: Now: $14.79 Add to Cart Compare Quick view Details Rapala | sku: SP07F Rapala Skitter Pop Topwater 2 3/4", 1/4 oz, Frog MSRP: Now: $16.29 Add to Cart Compare Quick view Details Rapala | sku: SP05SB Rapala Skitter Pop Topwater 2", 3/16 oz, Silver Blue MSRP: Now: $16.29 Add to Cart Compare Quick view Details Rapala | sku: SP05F Rapala Skitter Pop Topwater 2", 3/16 oz, Frog MSRP: Now: $16.29 Add to Cart Compare Quick view Details Rapala | sku: RNR08HESD Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Holographic Emerald Shad MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: RNR07SG Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Silver Gold MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07RCW Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Red Crawdad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR05S Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver MSRP: Now: $8.79 Add to Cart Compare Quick view Details Rapala | sku: RNR05RFCW Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Redfire Crawdad MSRP: Now: $8.79 Add to Cart Compare Quick view Details Rapala | sku: RNR05RCW Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Red Crawdad MSRP: Now: $8.79 Add to Cart Compare Quick view Musky Innovations | sku: 07002 Musky Innovations Magnum Swimming Dawg 11" White Sucker Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $54.95 Add to Cart Compare Quick view Musky Innovations | sku: 07103 Musky Innovations Regular Swimming Dawg 8" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood. Features: Balsa... MSRP: Now: $11.79 Add to Cart Compare Quick view Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it attempts... MSRP: Now: $43.95 Add to Cart Compare Quick view Northland | sku: RBE8 Northland Rumble Beast 2 1/4 oz 8", #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body with an... MSRP: Now: $23.95 Choose Options Compare Quick view Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. Specifications Lure Size: 4 1/2" Lure Weight:... MSRP: Now: $9.95 Choose Options Compare Quick view Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz The most versatile Blade Bait on the market. The Freedom Blade Bait is a three in one tool to get the job done through all four seasons. The lure features multiple ways to rig the hooks to match your desired presentation. The most unique feature is the... MSRP: Now: $6.95 Choose Options Compare Quick view Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz Berkley paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits... MSRP: Now: $10.29 Choose Options Compare Quick view Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Was: Now: $13.89 - $16.95 Choose Options Compare Quick view Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view Cotton Cordell | sku: C25361 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2 oz, Gold Shiner All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view sku: C2503 Cotton Cordell Super Spot Lipless Crankbait, 3" , 1/2oz, Gold/Black, Sinking All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view Cotton Cordell | sku: C25359 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2oz, Copper Craw All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view Strike King | sku: HCCM Strike King Chick Magnet Flatside, 7/16 oz The thin body design of the Chick Magnet and the circuit board lip impart a tighter wobble and an exceptionally lifelike action to the lure. The subtlety of the Chick Magnet makes it ideal in the four to six foot depth range. Anglers are also beginning... MSRP: Now: $11.79 Choose Options Compare Quick view Strike King | sku: HCKVDJ300D Strike King KVD Deep Jerkbait 3 Hook, 3/5 oz The KVD 300 Deep Jerkbait series has the perfect combination of roll, wiggle and flash. The combination of our proprietary weight transfer system for increased castability, with 3D eyes and premium black nickel hooks, result in that lethal action... MSRP: Now: $12.29 Choose Options Compare Quick view Strike King | sku: HC3XD Strike King7/16 oz ProModel S3XD, Fire Craw Deep diving crankbaits are common, but the unique curved bills of the XD series allow the bait to dive deeper and faster changing the deep diving crankbait game forever. The XD series from Strike King has set the standard for deep running... MSRP: Now: $8.29 Choose Options Compare Quick view Strike King | sku: REYESDTT12 Strike King Red Eye Shad 1/2 oz Tungsten 2 Tap The Red Eyed Shad Tungsten 2-Tap has all the same features as our regular Red Eyed Shad, but it's designed with a unique tungsten sound chamber that emits a double tapping cadence for a unique sound that can trigger even the most finicky fish to bite... MSRP: Now: $10.79 Choose Options Compare Quick view Strike King | sku: REYESD12 Strike King Red Eyed Shad, 1/2 oz The Red Eyed Shad has become the standard bearer lipless crankbait on the pro tour. Designed by our National Pro-Staff, the Red Eyed Shad has incredible action and features some awesome paint jobs, premium hooks, 3D eyes and free floating rattles to give... MSRP: Now: $8.49 Choose Options Compare Quick view Strike King | sku: HCKVDSDHK Strike King KVD Sexy Dawg Hard Knock Topwater, 5/8 oz The Sexy Dawg was designed and reviewed by Kevin VanDam to be an easy to walk, far casting, premium "walk-the-dog" topwater lure with great action. Mission accomplished! Now with the Hard Knock rattle chamber for a deeper knocking sound. Rhythmically... MSRP: Now: $11.79 Choose Options Compare Quick view Strike King | sku: HCKVDS1.5D Strike King KVD 1.5 Deep Diver Same incredible action, size and profile as the KVD 1.5 but with a deep diving bill. The KVD 1.5 Deep Diver takes the fish catching to all new depths! Designed to the exact specifications of angling legend Kevin VanDam. Features Upsized bill Silent... MSRP: Now: $10.79 Choose Options Compare Quick view sku: HCKVDS1.5 Strike King Square Bill 1.5, 7/16 oz Designed to the exact specifications of angling legend Kevin VanDam. Perfect for shallow water and power fishing. The squarebill design and unique “hunting” action will constantly wander with erratic movement while still running true. It also... MSRP: Now: $8.29 Choose Options Compare Quick view Strike King | sku: HCKVDJ200 Strike King KVD Jerkbait 2 Hook Pro, 3/8oz The KVD 200 Jerkbait series has the perfect combination of roll, wiggle and flash. The combination of our proprietary weight transfer system for increased castability, with 3D eyes and premium black nickel hooks, results in that lethal action... MSRP: Now: $12.49 Choose Options Compare Quick view Freedom | sku: 431 Freedom 65 Ultra Diver 2.5" Shad Crankbait, 3/8 oz The Freedom Tackle Ultra Diver Shad from American Baitworks is changing the way anglers fish with a deep diving crankbait. The forward weighted design and clover leaf bill create a radical deflection action off structure PLUS ensures that this... MSRP: Now: $9.49 Choose Options Compare Quick view Freedom | sku: 422 Freedom 105 Ultra Diver 5" Minnow Crankbait, 5/8 oz The FT Ultra Diver Minnow is just the bait you need to up your fishing game. The design team at American Baitworks developed the FT Ultra Diver Minnow with a forward-weighted design which ensures the minnow is primed and ready to dive deep as soon as it... MSRP: Now: $10.95 Choose Options Compare Quick view Rat-L-Trap | sku: RT Rat-L-Trap 1/2 Oz Lipless Crankbait Many will argue that the Rat-L-Trap is one of the best lures ever made. In fact, Outdoor Life magazine referred to Rattle Trap as the “Most Influential Fishing Lure” of all time in their Hall of Fame fishing lure article. This lure produces... MSRP: Now: $10.49 Choose Options Compare Quick view Cotton Cordell | sku: CD5 Cotton Cordell Wally Diver 2.5", 1/4 oz Crankbait The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view Cotton Cordell | sku: CC-8598 Cotton Cordell Ripplin' Red Fin, 4.5", 3/8 oz The Cotton Cordell Red Fin is a legendary lure for a variety of gamefish, from bass and walleye in freshwater to specks and redfish on the coasts. The wavy sides of the Ripplin' Red Fin create an appearance of constant motion, even when the lure is... MSRP: Now: $9.95 Choose Options Compare Quick view
Quick view Details Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz MSRP: Now: $10.29 Choose Options Compare Quick view Details Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz MSRP: Now: $16.95 Choose Options Compare Quick view Details Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz MSRP: Now: $16.95 Choose Options Compare Quick view Details Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz MSRP: Was: Now: $13.89 - $16.95 Choose Options Compare Quick view Details Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating MSRP: Now: $9.95 Choose Options Compare Quick view Details Cotton Cordell | sku: C25361 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2 oz, Gold Shiner MSRP: Now: $6.95 Add to Cart Compare Quick view Details sku: C2503 Cotton Cordell Super Spot Lipless Crankbait, 3" , 1/2oz, Gold/Black, Sinking MSRP: Now: $6.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C25359 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2oz, Copper Craw MSRP: Now: $6.95 Add to Cart Compare Quick view Details Strike King | sku: HCCM Strike King Chick Magnet Flatside, 7/16 oz MSRP: Now: $11.79 Choose Options Compare Quick view Details Strike King | sku: HCKVDJ300D Strike King KVD Deep Jerkbait 3 Hook, 3/5 oz MSRP: Now: $12.29 Choose Options Compare Quick view Details Strike King | sku: HC3XD Strike King7/16 oz ProModel S3XD, Fire Craw MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: REYESDTT12 Strike King Red Eye Shad 1/2 oz Tungsten 2 Tap MSRP: Now: $10.79 Choose Options Compare Quick view Details Strike King | sku: REYESD12 Strike King Red Eyed Shad, 1/2 oz MSRP: Now: $8.49 Choose Options Compare Quick view Details Strike King | sku: HCKVDSDHK Strike King KVD Sexy Dawg Hard Knock Topwater, 5/8 oz MSRP: Now: $11.79 Choose Options Compare Quick view Details Strike King | sku: HCKVDS1.5D Strike King KVD 1.5 Deep Diver MSRP: Now: $10.79 Choose Options Compare Quick view Details sku: HCKVDS1.5 Strike King Square Bill 1.5, 7/16 oz MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: HCKVDJ200 Strike King KVD Jerkbait 2 Hook Pro, 3/8oz MSRP: Now: $12.49 Choose Options Compare Quick view Details Freedom | sku: 431 Freedom 65 Ultra Diver 2.5" Shad Crankbait, 3/8 oz MSRP: Now: $9.49 Choose Options Compare Quick view Details Freedom | sku: 422 Freedom 105 Ultra Diver 5" Minnow Crankbait, 5/8 oz MSRP: Now: $10.95 Choose Options Compare Quick view Details Rat-L-Trap | sku: RT Rat-L-Trap 1/2 Oz Lipless Crankbait MSRP: Now: $10.49 Choose Options Compare Quick view Details Cotton Cordell | sku: CD5 Cotton Cordell Wally Diver 2.5", 1/4 oz Crankbait MSRP: Now: $9.95 Choose Options Compare Quick view Details Cotton Cordell | sku: CC-8598 Cotton Cordell Ripplin' Red Fin, 4.5", 3/8 oz MSRP: Now: $9.95 Choose Options Compare Quick view Details Lunkerhunt | sku: Prey102 Lunkerhunt East Pry, 3", 1/2oz, Silver Side MSRP: Now: $9.99 Add to Cart Compare Quick view Details Rapala | sku: XR04RT Rapala X-Rap Jerkbait, 1-1/2", 1/16 Oz, Rainbow Trout MSRP: Now: $15.99 Add to Cart Compare Quick view Details Rapala | sku: J07FT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Firetiger MSRP: Now: $14.29 Add to Cart Compare Quick view Details Rapala | sku: F07V Rapala Original Floating Lure, 2 3/4", 1/8 oz, Vampire MSRP: Now: $12.79 Add to Cart Compare Quick view Details Rapala | sku: CD05RT Rapala CountDown 2", 3/16 oz, Rainbow Trout MSRP: Now: $12.29 Add to Cart Compare Quick view Details Live Target | sku: RS70D220 LiveTarget Rainbow Smelt Deep Dive Jerkbait, 2 3/4", 1/8 oz, Gold/ Orange MSRP: Now: $12.29 Add to Cart Compare Quick view Details Rebel | sku: T30512 Rebel Frog-R Topwater Bait 2 3/8, 5/16 oz, Cricket Frog MSRP: Now: $7.95 Add to Cart Compare Quick view Details Rebel | sku: T30511 Rebel Frog-R Topwater Bait 2 3/8, 5/16 oz, Leopard Frog MSRP: Now: $7.95 Add to Cart Compare Quick view Details Rebel | sku: T30513 Rebel Frog-R Topwater Bait 2 3/8, 5/16 oz, Bullfrog MSRP: Now: $7.95 Add to Cart Compare Quick view Details Rapala | sku: XR08RT Rapala X-Rap Jerkbait, 3-1/8", 1/4 Oz, Rainbow Trout MSRP: Now: $17.49 Add to Cart Compare Quick view Details Rapala | sku: XR08S Rapala X-Rap Jerkbait, 3 1/8", 1/4 oz, Silver MSRP: Now: $17.49 Add to Cart Compare Quick view Details Rapala | sku: SRRS07SB Rapala Shad Rap RS 2 3/4", 7/16 oz, Silver Blue MSRP: Now: $12.49 Add to Cart Compare Quick view Details Rapala | sku: SR07P Rapala Shad Rap 2 3/4", 5/16 oz, Perch MSRP: Now: $14.99 Add to Cart Compare Quick view Details Rapala | sku: SR05P Rapala Shad Rap 2", 3/16 oz, Perch MSRP: Now: $14.79 Add to Cart Compare Quick view Details Rapala | sku: SP07F Rapala Skitter Pop Topwater 2 3/4", 1/4 oz, Frog MSRP: Now: $16.29 Add to Cart Compare Quick view Details Rapala | sku: SP05SB Rapala Skitter Pop Topwater 2", 3/16 oz, Silver Blue MSRP: Now: $16.29 Add to Cart Compare Quick view Details Rapala | sku: SP05F Rapala Skitter Pop Topwater 2", 3/16 oz, Frog MSRP: Now: $16.29 Add to Cart Compare Quick view Details Rapala | sku: RNR08HESD Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Holographic Emerald Shad MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: RNR07SG Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Silver Gold MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07RCW Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Red Crawdad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR05S Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver MSRP: Now: $8.79 Add to Cart Compare Quick view Details Rapala | sku: RNR05RFCW Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Redfire Crawdad MSRP: Now: $8.79 Add to Cart Compare Quick view Details Rapala | sku: RNR05RCW Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Red Crawdad MSRP: Now: $8.79 Add to Cart Compare Quick view Musky Innovations | sku: 07002 Musky Innovations Magnum Swimming Dawg 11" White Sucker Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $54.95 Add to Cart Compare Quick view Musky Innovations | sku: 07103 Musky Innovations Regular Swimming Dawg 8" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood. Features: Balsa... MSRP: Now: $11.79 Add to Cart Compare Quick view Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it attempts... MSRP: Now: $43.95 Add to Cart Compare Quick view Northland | sku: RBE8 Northland Rumble Beast 2 1/4 oz 8", #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body with an... MSRP: Now: $23.95 Choose Options Compare Quick view Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. Specifications Lure Size: 4 1/2" Lure Weight:... MSRP: Now: $9.95 Choose Options Compare Quick view Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz The most versatile Blade Bait on the market. The Freedom Blade Bait is a three in one tool to get the job done through all four seasons. The lure features multiple ways to rig the hooks to match your desired presentation. The most unique feature is the... MSRP: Now: $6.95 Choose Options Compare Quick view Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz Berkley paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits... MSRP: Now: $10.29 Choose Options Compare Quick view Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Was: Now: $13.89 - $16.95 Choose Options Compare Quick view Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view Cotton Cordell | sku: C25361 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2 oz, Gold Shiner All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view sku: C2503 Cotton Cordell Super Spot Lipless Crankbait, 3" , 1/2oz, Gold/Black, Sinking All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view Cotton Cordell | sku: C25359 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2oz, Copper Craw All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view Strike King | sku: HCCM Strike King Chick Magnet Flatside, 7/16 oz The thin body design of the Chick Magnet and the circuit board lip impart a tighter wobble and an exceptionally lifelike action to the lure. The subtlety of the Chick Magnet makes it ideal in the four to six foot depth range. Anglers are also beginning... MSRP: Now: $11.79 Choose Options Compare Quick view Strike King | sku: HCKVDJ300D Strike King KVD Deep Jerkbait 3 Hook, 3/5 oz The KVD 300 Deep Jerkbait series has the perfect combination of roll, wiggle and flash. The combination of our proprietary weight transfer system for increased castability, with 3D eyes and premium black nickel hooks, result in that lethal action... MSRP: Now: $12.29 Choose Options Compare Quick view Strike King | sku: HC3XD Strike King7/16 oz ProModel S3XD, Fire Craw Deep diving crankbaits are common, but the unique curved bills of the XD series allow the bait to dive deeper and faster changing the deep diving crankbait game forever. The XD series from Strike King has set the standard for deep running... MSRP: Now: $8.29 Choose Options Compare Quick view Strike King | sku: REYESDTT12 Strike King Red Eye Shad 1/2 oz Tungsten 2 Tap The Red Eyed Shad Tungsten 2-Tap has all the same features as our regular Red Eyed Shad, but it's designed with a unique tungsten sound chamber that emits a double tapping cadence for a unique sound that can trigger even the most finicky fish to bite... MSRP: Now: $10.79 Choose Options Compare Quick view Strike King | sku: REYESD12 Strike King Red Eyed Shad, 1/2 oz The Red Eyed Shad has become the standard bearer lipless crankbait on the pro tour. Designed by our National Pro-Staff, the Red Eyed Shad has incredible action and features some awesome paint jobs, premium hooks, 3D eyes and free floating rattles to give... MSRP: Now: $8.49 Choose Options Compare Quick view Strike King | sku: HCKVDSDHK Strike King KVD Sexy Dawg Hard Knock Topwater, 5/8 oz The Sexy Dawg was designed and reviewed by Kevin VanDam to be an easy to walk, far casting, premium "walk-the-dog" topwater lure with great action. Mission accomplished! Now with the Hard Knock rattle chamber for a deeper knocking sound. Rhythmically... MSRP: Now: $11.79 Choose Options Compare Quick view Strike King | sku: HCKVDS1.5D Strike King KVD 1.5 Deep Diver Same incredible action, size and profile as the KVD 1.5 but with a deep diving bill. The KVD 1.5 Deep Diver takes the fish catching to all new depths! Designed to the exact specifications of angling legend Kevin VanDam. Features Upsized bill Silent... MSRP: Now: $10.79 Choose Options Compare Quick view sku: HCKVDS1.5 Strike King Square Bill 1.5, 7/16 oz Designed to the exact specifications of angling legend Kevin VanDam. Perfect for shallow water and power fishing. The squarebill design and unique “hunting” action will constantly wander with erratic movement while still running true. It also... MSRP: Now: $8.29 Choose Options Compare Quick view Strike King | sku: HCKVDJ200 Strike King KVD Jerkbait 2 Hook Pro, 3/8oz The KVD 200 Jerkbait series has the perfect combination of roll, wiggle and flash. The combination of our proprietary weight transfer system for increased castability, with 3D eyes and premium black nickel hooks, results in that lethal action... MSRP: Now: $12.49 Choose Options Compare Quick view Freedom | sku: 431 Freedom 65 Ultra Diver 2.5" Shad Crankbait, 3/8 oz The Freedom Tackle Ultra Diver Shad from American Baitworks is changing the way anglers fish with a deep diving crankbait. The forward weighted design and clover leaf bill create a radical deflection action off structure PLUS ensures that this... MSRP: Now: $9.49 Choose Options Compare Quick view Freedom | sku: 422 Freedom 105 Ultra Diver 5" Minnow Crankbait, 5/8 oz The FT Ultra Diver Minnow is just the bait you need to up your fishing game. The design team at American Baitworks developed the FT Ultra Diver Minnow with a forward-weighted design which ensures the minnow is primed and ready to dive deep as soon as it... MSRP: Now: $10.95 Choose Options Compare Quick view Rat-L-Trap | sku: RT Rat-L-Trap 1/2 Oz Lipless Crankbait Many will argue that the Rat-L-Trap is one of the best lures ever made. In fact, Outdoor Life magazine referred to Rattle Trap as the “Most Influential Fishing Lure” of all time in their Hall of Fame fishing lure article. This lure produces... MSRP: Now: $10.49 Choose Options Compare Quick view Cotton Cordell | sku: CD5 Cotton Cordell Wally Diver 2.5", 1/4 oz Crankbait The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view Cotton Cordell | sku: CC-8598 Cotton Cordell Ripplin' Red Fin, 4.5", 3/8 oz The Cotton Cordell Red Fin is a legendary lure for a variety of gamefish, from bass and walleye in freshwater to specks and redfish on the coasts. The wavy sides of the Ripplin' Red Fin create an appearance of constant motion, even when the lure is... MSRP: Now: $9.95 Choose Options Compare Quick view
Quick view Details Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz MSRP: Now: $16.95 Choose Options Compare Quick view Details Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz MSRP: Now: $16.95 Choose Options Compare Quick view Details Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz MSRP: Was: Now: $13.89 - $16.95 Choose Options Compare Quick view Details Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating MSRP: Now: $9.95 Choose Options Compare Quick view Details Cotton Cordell | sku: C25361 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2 oz, Gold Shiner MSRP: Now: $6.95 Add to Cart Compare Quick view Details sku: C2503 Cotton Cordell Super Spot Lipless Crankbait, 3" , 1/2oz, Gold/Black, Sinking MSRP: Now: $6.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C25359 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2oz, Copper Craw MSRP: Now: $6.95 Add to Cart Compare Quick view Details Strike King | sku: HCCM Strike King Chick Magnet Flatside, 7/16 oz MSRP: Now: $11.79 Choose Options Compare Quick view Details Strike King | sku: HCKVDJ300D Strike King KVD Deep Jerkbait 3 Hook, 3/5 oz MSRP: Now: $12.29 Choose Options Compare Quick view Details Strike King | sku: HC3XD Strike King7/16 oz ProModel S3XD, Fire Craw MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: REYESDTT12 Strike King Red Eye Shad 1/2 oz Tungsten 2 Tap MSRP: Now: $10.79 Choose Options Compare Quick view Details Strike King | sku: REYESD12 Strike King Red Eyed Shad, 1/2 oz MSRP: Now: $8.49 Choose Options Compare Quick view Details Strike King | sku: HCKVDSDHK Strike King KVD Sexy Dawg Hard Knock Topwater, 5/8 oz MSRP: Now: $11.79 Choose Options Compare Quick view Details Strike King | sku: HCKVDS1.5D Strike King KVD 1.5 Deep Diver MSRP: Now: $10.79 Choose Options Compare Quick view Details sku: HCKVDS1.5 Strike King Square Bill 1.5, 7/16 oz MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: HCKVDJ200 Strike King KVD Jerkbait 2 Hook Pro, 3/8oz MSRP: Now: $12.49 Choose Options Compare Quick view Details Freedom | sku: 431 Freedom 65 Ultra Diver 2.5" Shad Crankbait, 3/8 oz MSRP: Now: $9.49 Choose Options Compare Quick view Details Freedom | sku: 422 Freedom 105 Ultra Diver 5" Minnow Crankbait, 5/8 oz MSRP: Now: $10.95 Choose Options Compare Quick view Details Rat-L-Trap | sku: RT Rat-L-Trap 1/2 Oz Lipless Crankbait MSRP: Now: $10.49 Choose Options Compare Quick view Details Cotton Cordell | sku: CD5 Cotton Cordell Wally Diver 2.5", 1/4 oz Crankbait MSRP: Now: $9.95 Choose Options Compare Quick view Details Cotton Cordell | sku: CC-8598 Cotton Cordell Ripplin' Red Fin, 4.5", 3/8 oz MSRP: Now: $9.95 Choose Options Compare Quick view Details Lunkerhunt | sku: Prey102 Lunkerhunt East Pry, 3", 1/2oz, Silver Side MSRP: Now: $9.99 Add to Cart Compare Quick view Details Rapala | sku: XR04RT Rapala X-Rap Jerkbait, 1-1/2", 1/16 Oz, Rainbow Trout MSRP: Now: $15.99 Add to Cart Compare Quick view Details Rapala | sku: J07FT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Firetiger MSRP: Now: $14.29 Add to Cart Compare Quick view Details Rapala | sku: F07V Rapala Original Floating Lure, 2 3/4", 1/8 oz, Vampire MSRP: Now: $12.79 Add to Cart Compare Quick view Details Rapala | sku: CD05RT Rapala CountDown 2", 3/16 oz, Rainbow Trout MSRP: Now: $12.29 Add to Cart Compare Quick view Details Live Target | sku: RS70D220 LiveTarget Rainbow Smelt Deep Dive Jerkbait, 2 3/4", 1/8 oz, Gold/ Orange MSRP: Now: $12.29 Add to Cart Compare Quick view Details Rebel | sku: T30512 Rebel Frog-R Topwater Bait 2 3/8, 5/16 oz, Cricket Frog MSRP: Now: $7.95 Add to Cart Compare Quick view Details Rebel | sku: T30511 Rebel Frog-R Topwater Bait 2 3/8, 5/16 oz, Leopard Frog MSRP: Now: $7.95 Add to Cart Compare Quick view Details Rebel | sku: T30513 Rebel Frog-R Topwater Bait 2 3/8, 5/16 oz, Bullfrog MSRP: Now: $7.95 Add to Cart Compare Quick view Details Rapala | sku: XR08RT Rapala X-Rap Jerkbait, 3-1/8", 1/4 Oz, Rainbow Trout MSRP: Now: $17.49 Add to Cart Compare Quick view Details Rapala | sku: XR08S Rapala X-Rap Jerkbait, 3 1/8", 1/4 oz, Silver MSRP: Now: $17.49 Add to Cart Compare Quick view Details Rapala | sku: SRRS07SB Rapala Shad Rap RS 2 3/4", 7/16 oz, Silver Blue MSRP: Now: $12.49 Add to Cart Compare Quick view Details Rapala | sku: SR07P Rapala Shad Rap 2 3/4", 5/16 oz, Perch MSRP: Now: $14.99 Add to Cart Compare Quick view Details Rapala | sku: SR05P Rapala Shad Rap 2", 3/16 oz, Perch MSRP: Now: $14.79 Add to Cart Compare Quick view Details Rapala | sku: SP07F Rapala Skitter Pop Topwater 2 3/4", 1/4 oz, Frog MSRP: Now: $16.29 Add to Cart Compare Quick view Details Rapala | sku: SP05SB Rapala Skitter Pop Topwater 2", 3/16 oz, Silver Blue MSRP: Now: $16.29 Add to Cart Compare Quick view Details Rapala | sku: SP05F Rapala Skitter Pop Topwater 2", 3/16 oz, Frog MSRP: Now: $16.29 Add to Cart Compare Quick view Details Rapala | sku: RNR08HESD Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Holographic Emerald Shad MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: RNR07SG Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Silver Gold MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07RCW Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Red Crawdad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR05S Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver MSRP: Now: $8.79 Add to Cart Compare Quick view Details Rapala | sku: RNR05RFCW Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Redfire Crawdad MSRP: Now: $8.79 Add to Cart Compare Quick view Details Rapala | sku: RNR05RCW Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Red Crawdad MSRP: Now: $8.79 Add to Cart Compare Quick view Musky Innovations | sku: 07002 Musky Innovations Magnum Swimming Dawg 11" White Sucker Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $54.95 Add to Cart Compare Quick view Musky Innovations | sku: 07103 Musky Innovations Regular Swimming Dawg 8" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood. Features: Balsa... MSRP: Now: $11.79 Add to Cart Compare Quick view Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it attempts... MSRP: Now: $43.95 Add to Cart Compare Quick view Northland | sku: RBE8 Northland Rumble Beast 2 1/4 oz 8", #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body with an... MSRP: Now: $23.95 Choose Options Compare Quick view Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. Specifications Lure Size: 4 1/2" Lure Weight:... MSRP: Now: $9.95 Choose Options Compare Quick view Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz The most versatile Blade Bait on the market. The Freedom Blade Bait is a three in one tool to get the job done through all four seasons. The lure features multiple ways to rig the hooks to match your desired presentation. The most unique feature is the... MSRP: Now: $6.95 Choose Options Compare Quick view Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz Berkley paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits... MSRP: Now: $10.29 Choose Options Compare Quick view Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Was: Now: $13.89 - $16.95 Choose Options Compare Quick view Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view Cotton Cordell | sku: C25361 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2 oz, Gold Shiner All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view sku: C2503 Cotton Cordell Super Spot Lipless Crankbait, 3" , 1/2oz, Gold/Black, Sinking All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view Cotton Cordell | sku: C25359 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2oz, Copper Craw All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view Strike King | sku: HCCM Strike King Chick Magnet Flatside, 7/16 oz The thin body design of the Chick Magnet and the circuit board lip impart a tighter wobble and an exceptionally lifelike action to the lure. The subtlety of the Chick Magnet makes it ideal in the four to six foot depth range. Anglers are also beginning... MSRP: Now: $11.79 Choose Options Compare Quick view Strike King | sku: HCKVDJ300D Strike King KVD Deep Jerkbait 3 Hook, 3/5 oz The KVD 300 Deep Jerkbait series has the perfect combination of roll, wiggle and flash. The combination of our proprietary weight transfer system for increased castability, with 3D eyes and premium black nickel hooks, result in that lethal action... MSRP: Now: $12.29 Choose Options Compare Quick view Strike King | sku: HC3XD Strike King7/16 oz ProModel S3XD, Fire Craw Deep diving crankbaits are common, but the unique curved bills of the XD series allow the bait to dive deeper and faster changing the deep diving crankbait game forever. The XD series from Strike King has set the standard for deep running... MSRP: Now: $8.29 Choose Options Compare Quick view Strike King | sku: REYESDTT12 Strike King Red Eye Shad 1/2 oz Tungsten 2 Tap The Red Eyed Shad Tungsten 2-Tap has all the same features as our regular Red Eyed Shad, but it's designed with a unique tungsten sound chamber that emits a double tapping cadence for a unique sound that can trigger even the most finicky fish to bite... MSRP: Now: $10.79 Choose Options Compare Quick view Strike King | sku: REYESD12 Strike King Red Eyed Shad, 1/2 oz The Red Eyed Shad has become the standard bearer lipless crankbait on the pro tour. Designed by our National Pro-Staff, the Red Eyed Shad has incredible action and features some awesome paint jobs, premium hooks, 3D eyes and free floating rattles to give... MSRP: Now: $8.49 Choose Options Compare Quick view Strike King | sku: HCKVDSDHK Strike King KVD Sexy Dawg Hard Knock Topwater, 5/8 oz The Sexy Dawg was designed and reviewed by Kevin VanDam to be an easy to walk, far casting, premium "walk-the-dog" topwater lure with great action. Mission accomplished! Now with the Hard Knock rattle chamber for a deeper knocking sound. Rhythmically... MSRP: Now: $11.79 Choose Options Compare Quick view Strike King | sku: HCKVDS1.5D Strike King KVD 1.5 Deep Diver Same incredible action, size and profile as the KVD 1.5 but with a deep diving bill. The KVD 1.5 Deep Diver takes the fish catching to all new depths! Designed to the exact specifications of angling legend Kevin VanDam. Features Upsized bill Silent... MSRP: Now: $10.79 Choose Options Compare Quick view sku: HCKVDS1.5 Strike King Square Bill 1.5, 7/16 oz Designed to the exact specifications of angling legend Kevin VanDam. Perfect for shallow water and power fishing. The squarebill design and unique “hunting” action will constantly wander with erratic movement while still running true. It also... MSRP: Now: $8.29 Choose Options Compare Quick view Strike King | sku: HCKVDJ200 Strike King KVD Jerkbait 2 Hook Pro, 3/8oz The KVD 200 Jerkbait series has the perfect combination of roll, wiggle and flash. The combination of our proprietary weight transfer system for increased castability, with 3D eyes and premium black nickel hooks, results in that lethal action... MSRP: Now: $12.49 Choose Options Compare Quick view Freedom | sku: 431 Freedom 65 Ultra Diver 2.5" Shad Crankbait, 3/8 oz The Freedom Tackle Ultra Diver Shad from American Baitworks is changing the way anglers fish with a deep diving crankbait. The forward weighted design and clover leaf bill create a radical deflection action off structure PLUS ensures that this... MSRP: Now: $9.49 Choose Options Compare Quick view Freedom | sku: 422 Freedom 105 Ultra Diver 5" Minnow Crankbait, 5/8 oz The FT Ultra Diver Minnow is just the bait you need to up your fishing game. The design team at American Baitworks developed the FT Ultra Diver Minnow with a forward-weighted design which ensures the minnow is primed and ready to dive deep as soon as it... MSRP: Now: $10.95 Choose Options Compare Quick view Rat-L-Trap | sku: RT Rat-L-Trap 1/2 Oz Lipless Crankbait Many will argue that the Rat-L-Trap is one of the best lures ever made. In fact, Outdoor Life magazine referred to Rattle Trap as the “Most Influential Fishing Lure” of all time in their Hall of Fame fishing lure article. This lure produces... MSRP: Now: $10.49 Choose Options Compare Quick view Cotton Cordell | sku: CD5 Cotton Cordell Wally Diver 2.5", 1/4 oz Crankbait The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view Cotton Cordell | sku: CC-8598 Cotton Cordell Ripplin' Red Fin, 4.5", 3/8 oz The Cotton Cordell Red Fin is a legendary lure for a variety of gamefish, from bass and walleye in freshwater to specks and redfish on the coasts. The wavy sides of the Ripplin' Red Fin create an appearance of constant motion, even when the lure is... MSRP: Now: $9.95 Choose Options Compare Quick view
Quick view Details Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz MSRP: Now: $16.95 Choose Options Compare Quick view Details Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz MSRP: Was: Now: $13.89 - $16.95 Choose Options Compare Quick view Details Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating MSRP: Now: $9.95 Choose Options Compare Quick view Details Cotton Cordell | sku: C25361 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2 oz, Gold Shiner MSRP: Now: $6.95 Add to Cart Compare Quick view Details sku: C2503 Cotton Cordell Super Spot Lipless Crankbait, 3" , 1/2oz, Gold/Black, Sinking MSRP: Now: $6.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C25359 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2oz, Copper Craw MSRP: Now: $6.95 Add to Cart Compare Quick view Details Strike King | sku: HCCM Strike King Chick Magnet Flatside, 7/16 oz MSRP: Now: $11.79 Choose Options Compare Quick view Details Strike King | sku: HCKVDJ300D Strike King KVD Deep Jerkbait 3 Hook, 3/5 oz MSRP: Now: $12.29 Choose Options Compare Quick view Details Strike King | sku: HC3XD Strike King7/16 oz ProModel S3XD, Fire Craw MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: REYESDTT12 Strike King Red Eye Shad 1/2 oz Tungsten 2 Tap MSRP: Now: $10.79 Choose Options Compare Quick view Details Strike King | sku: REYESD12 Strike King Red Eyed Shad, 1/2 oz MSRP: Now: $8.49 Choose Options Compare Quick view Details Strike King | sku: HCKVDSDHK Strike King KVD Sexy Dawg Hard Knock Topwater, 5/8 oz MSRP: Now: $11.79 Choose Options Compare Quick view Details Strike King | sku: HCKVDS1.5D Strike King KVD 1.5 Deep Diver MSRP: Now: $10.79 Choose Options Compare Quick view Details sku: HCKVDS1.5 Strike King Square Bill 1.5, 7/16 oz MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: HCKVDJ200 Strike King KVD Jerkbait 2 Hook Pro, 3/8oz MSRP: Now: $12.49 Choose Options Compare Quick view Details Freedom | sku: 431 Freedom 65 Ultra Diver 2.5" Shad Crankbait, 3/8 oz MSRP: Now: $9.49 Choose Options Compare Quick view Details Freedom | sku: 422 Freedom 105 Ultra Diver 5" Minnow Crankbait, 5/8 oz MSRP: Now: $10.95 Choose Options Compare Quick view Details Rat-L-Trap | sku: RT Rat-L-Trap 1/2 Oz Lipless Crankbait MSRP: Now: $10.49 Choose Options Compare Quick view Details Cotton Cordell | sku: CD5 Cotton Cordell Wally Diver 2.5", 1/4 oz Crankbait MSRP: Now: $9.95 Choose Options Compare Quick view Details Cotton Cordell | sku: CC-8598 Cotton Cordell Ripplin' Red Fin, 4.5", 3/8 oz MSRP: Now: $9.95 Choose Options Compare Quick view Details Lunkerhunt | sku: Prey102 Lunkerhunt East Pry, 3", 1/2oz, Silver Side MSRP: Now: $9.99 Add to Cart Compare Quick view Details Rapala | sku: XR04RT Rapala X-Rap Jerkbait, 1-1/2", 1/16 Oz, Rainbow Trout MSRP: Now: $15.99 Add to Cart Compare Quick view Details Rapala | sku: J07FT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Firetiger MSRP: Now: $14.29 Add to Cart Compare Quick view Details Rapala | sku: F07V Rapala Original Floating Lure, 2 3/4", 1/8 oz, Vampire MSRP: Now: $12.79 Add to Cart Compare Quick view Details Rapala | sku: CD05RT Rapala CountDown 2", 3/16 oz, Rainbow Trout MSRP: Now: $12.29 Add to Cart Compare Quick view Details Live Target | sku: RS70D220 LiveTarget Rainbow Smelt Deep Dive Jerkbait, 2 3/4", 1/8 oz, Gold/ Orange MSRP: Now: $12.29 Add to Cart Compare Quick view Details Rebel | sku: T30512 Rebel Frog-R Topwater Bait 2 3/8, 5/16 oz, Cricket Frog MSRP: Now: $7.95 Add to Cart Compare Quick view Details Rebel | sku: T30511 Rebel Frog-R Topwater Bait 2 3/8, 5/16 oz, Leopard Frog MSRP: Now: $7.95 Add to Cart Compare Quick view Details Rebel | sku: T30513 Rebel Frog-R Topwater Bait 2 3/8, 5/16 oz, Bullfrog MSRP: Now: $7.95 Add to Cart Compare Quick view Details Rapala | sku: XR08RT Rapala X-Rap Jerkbait, 3-1/8", 1/4 Oz, Rainbow Trout MSRP: Now: $17.49 Add to Cart Compare Quick view Details Rapala | sku: XR08S Rapala X-Rap Jerkbait, 3 1/8", 1/4 oz, Silver MSRP: Now: $17.49 Add to Cart Compare Quick view Details Rapala | sku: SRRS07SB Rapala Shad Rap RS 2 3/4", 7/16 oz, Silver Blue MSRP: Now: $12.49 Add to Cart Compare Quick view Details Rapala | sku: SR07P Rapala Shad Rap 2 3/4", 5/16 oz, Perch MSRP: Now: $14.99 Add to Cart Compare Quick view Details Rapala | sku: SR05P Rapala Shad Rap 2", 3/16 oz, Perch MSRP: Now: $14.79 Add to Cart Compare Quick view Details Rapala | sku: SP07F Rapala Skitter Pop Topwater 2 3/4", 1/4 oz, Frog MSRP: Now: $16.29 Add to Cart Compare Quick view Details Rapala | sku: SP05SB Rapala Skitter Pop Topwater 2", 3/16 oz, Silver Blue MSRP: Now: $16.29 Add to Cart Compare Quick view Details Rapala | sku: SP05F Rapala Skitter Pop Topwater 2", 3/16 oz, Frog MSRP: Now: $16.29 Add to Cart Compare Quick view Details Rapala | sku: RNR08HESD Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Holographic Emerald Shad MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: RNR07SG Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Silver Gold MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07RCW Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Red Crawdad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR05S Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver MSRP: Now: $8.79 Add to Cart Compare Quick view Details Rapala | sku: RNR05RFCW Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Redfire Crawdad MSRP: Now: $8.79 Add to Cart Compare Quick view Details Rapala | sku: RNR05RCW Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Red Crawdad MSRP: Now: $8.79 Add to Cart Compare Quick view Musky Innovations | sku: 07002 Musky Innovations Magnum Swimming Dawg 11" White Sucker Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $54.95 Add to Cart Compare Quick view Musky Innovations | sku: 07103 Musky Innovations Regular Swimming Dawg 8" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood. Features: Balsa... MSRP: Now: $11.79 Add to Cart Compare Quick view Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it attempts... MSRP: Now: $43.95 Add to Cart Compare Quick view Northland | sku: RBE8 Northland Rumble Beast 2 1/4 oz 8", #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body with an... MSRP: Now: $23.95 Choose Options Compare Quick view Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. Specifications Lure Size: 4 1/2" Lure Weight:... MSRP: Now: $9.95 Choose Options Compare Quick view Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz The most versatile Blade Bait on the market. The Freedom Blade Bait is a three in one tool to get the job done through all four seasons. The lure features multiple ways to rig the hooks to match your desired presentation. The most unique feature is the... MSRP: Now: $6.95 Choose Options Compare Quick view Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz Berkley paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits... MSRP: Now: $10.29 Choose Options Compare Quick view Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Was: Now: $13.89 - $16.95 Choose Options Compare Quick view Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view Cotton Cordell | sku: C25361 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2 oz, Gold Shiner All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view sku: C2503 Cotton Cordell Super Spot Lipless Crankbait, 3" , 1/2oz, Gold/Black, Sinking All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view Cotton Cordell | sku: C25359 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2oz, Copper Craw All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view Strike King | sku: HCCM Strike King Chick Magnet Flatside, 7/16 oz The thin body design of the Chick Magnet and the circuit board lip impart a tighter wobble and an exceptionally lifelike action to the lure. The subtlety of the Chick Magnet makes it ideal in the four to six foot depth range. Anglers are also beginning... MSRP: Now: $11.79 Choose Options Compare Quick view Strike King | sku: HCKVDJ300D Strike King KVD Deep Jerkbait 3 Hook, 3/5 oz The KVD 300 Deep Jerkbait series has the perfect combination of roll, wiggle and flash. The combination of our proprietary weight transfer system for increased castability, with 3D eyes and premium black nickel hooks, result in that lethal action... MSRP: Now: $12.29 Choose Options Compare Quick view Strike King | sku: HC3XD Strike King7/16 oz ProModel S3XD, Fire Craw Deep diving crankbaits are common, but the unique curved bills of the XD series allow the bait to dive deeper and faster changing the deep diving crankbait game forever. The XD series from Strike King has set the standard for deep running... MSRP: Now: $8.29 Choose Options Compare Quick view Strike King | sku: REYESDTT12 Strike King Red Eye Shad 1/2 oz Tungsten 2 Tap The Red Eyed Shad Tungsten 2-Tap has all the same features as our regular Red Eyed Shad, but it's designed with a unique tungsten sound chamber that emits a double tapping cadence for a unique sound that can trigger even the most finicky fish to bite... MSRP: Now: $10.79 Choose Options Compare Quick view Strike King | sku: REYESD12 Strike King Red Eyed Shad, 1/2 oz The Red Eyed Shad has become the standard bearer lipless crankbait on the pro tour. Designed by our National Pro-Staff, the Red Eyed Shad has incredible action and features some awesome paint jobs, premium hooks, 3D eyes and free floating rattles to give... MSRP: Now: $8.49 Choose Options Compare Quick view Strike King | sku: HCKVDSDHK Strike King KVD Sexy Dawg Hard Knock Topwater, 5/8 oz The Sexy Dawg was designed and reviewed by Kevin VanDam to be an easy to walk, far casting, premium "walk-the-dog" topwater lure with great action. Mission accomplished! Now with the Hard Knock rattle chamber for a deeper knocking sound. Rhythmically... MSRP: Now: $11.79 Choose Options Compare Quick view Strike King | sku: HCKVDS1.5D Strike King KVD 1.5 Deep Diver Same incredible action, size and profile as the KVD 1.5 but with a deep diving bill. The KVD 1.5 Deep Diver takes the fish catching to all new depths! Designed to the exact specifications of angling legend Kevin VanDam. Features Upsized bill Silent... MSRP: Now: $10.79 Choose Options Compare Quick view sku: HCKVDS1.5 Strike King Square Bill 1.5, 7/16 oz Designed to the exact specifications of angling legend Kevin VanDam. Perfect for shallow water and power fishing. The squarebill design and unique “hunting” action will constantly wander with erratic movement while still running true. It also... MSRP: Now: $8.29 Choose Options Compare Quick view Strike King | sku: HCKVDJ200 Strike King KVD Jerkbait 2 Hook Pro, 3/8oz The KVD 200 Jerkbait series has the perfect combination of roll, wiggle and flash. The combination of our proprietary weight transfer system for increased castability, with 3D eyes and premium black nickel hooks, results in that lethal action... MSRP: Now: $12.49 Choose Options Compare Quick view Freedom | sku: 431 Freedom 65 Ultra Diver 2.5" Shad Crankbait, 3/8 oz The Freedom Tackle Ultra Diver Shad from American Baitworks is changing the way anglers fish with a deep diving crankbait. The forward weighted design and clover leaf bill create a radical deflection action off structure PLUS ensures that this... MSRP: Now: $9.49 Choose Options Compare Quick view Freedom | sku: 422 Freedom 105 Ultra Diver 5" Minnow Crankbait, 5/8 oz The FT Ultra Diver Minnow is just the bait you need to up your fishing game. The design team at American Baitworks developed the FT Ultra Diver Minnow with a forward-weighted design which ensures the minnow is primed and ready to dive deep as soon as it... MSRP: Now: $10.95 Choose Options Compare Quick view Rat-L-Trap | sku: RT Rat-L-Trap 1/2 Oz Lipless Crankbait Many will argue that the Rat-L-Trap is one of the best lures ever made. In fact, Outdoor Life magazine referred to Rattle Trap as the “Most Influential Fishing Lure” of all time in their Hall of Fame fishing lure article. This lure produces... MSRP: Now: $10.49 Choose Options Compare Quick view Cotton Cordell | sku: CD5 Cotton Cordell Wally Diver 2.5", 1/4 oz Crankbait The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view Cotton Cordell | sku: CC-8598 Cotton Cordell Ripplin' Red Fin, 4.5", 3/8 oz The Cotton Cordell Red Fin is a legendary lure for a variety of gamefish, from bass and walleye in freshwater to specks and redfish on the coasts. The wavy sides of the Ripplin' Red Fin create an appearance of constant motion, even when the lure is... MSRP: Now: $9.95 Choose Options Compare Quick view
Quick view Details Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz MSRP: Was: Now: $13.89 - $16.95 Choose Options Compare
Quick view Details Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating MSRP: Now: $9.95 Choose Options Compare Quick view Details Cotton Cordell | sku: C25361 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2 oz, Gold Shiner MSRP: Now: $6.95 Add to Cart Compare Quick view Details sku: C2503 Cotton Cordell Super Spot Lipless Crankbait, 3" , 1/2oz, Gold/Black, Sinking MSRP: Now: $6.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C25359 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2oz, Copper Craw MSRP: Now: $6.95 Add to Cart Compare Quick view Details Strike King | sku: HCCM Strike King Chick Magnet Flatside, 7/16 oz MSRP: Now: $11.79 Choose Options Compare Quick view Details Strike King | sku: HCKVDJ300D Strike King KVD Deep Jerkbait 3 Hook, 3/5 oz MSRP: Now: $12.29 Choose Options Compare Quick view Details Strike King | sku: HC3XD Strike King7/16 oz ProModel S3XD, Fire Craw MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: REYESDTT12 Strike King Red Eye Shad 1/2 oz Tungsten 2 Tap MSRP: Now: $10.79 Choose Options Compare Quick view Details Strike King | sku: REYESD12 Strike King Red Eyed Shad, 1/2 oz MSRP: Now: $8.49 Choose Options Compare Quick view Details Strike King | sku: HCKVDSDHK Strike King KVD Sexy Dawg Hard Knock Topwater, 5/8 oz MSRP: Now: $11.79 Choose Options Compare Quick view Details Strike King | sku: HCKVDS1.5D Strike King KVD 1.5 Deep Diver MSRP: Now: $10.79 Choose Options Compare Quick view Details sku: HCKVDS1.5 Strike King Square Bill 1.5, 7/16 oz MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: HCKVDJ200 Strike King KVD Jerkbait 2 Hook Pro, 3/8oz MSRP: Now: $12.49 Choose Options Compare Quick view Details Freedom | sku: 431 Freedom 65 Ultra Diver 2.5" Shad Crankbait, 3/8 oz MSRP: Now: $9.49 Choose Options Compare Quick view Details Freedom | sku: 422 Freedom 105 Ultra Diver 5" Minnow Crankbait, 5/8 oz MSRP: Now: $10.95 Choose Options Compare Quick view Details Rat-L-Trap | sku: RT Rat-L-Trap 1/2 Oz Lipless Crankbait MSRP: Now: $10.49 Choose Options Compare Quick view Details Cotton Cordell | sku: CD5 Cotton Cordell Wally Diver 2.5", 1/4 oz Crankbait MSRP: Now: $9.95 Choose Options Compare Quick view Details Cotton Cordell | sku: CC-8598 Cotton Cordell Ripplin' Red Fin, 4.5", 3/8 oz MSRP: Now: $9.95 Choose Options Compare Quick view Details Lunkerhunt | sku: Prey102 Lunkerhunt East Pry, 3", 1/2oz, Silver Side MSRP: Now: $9.99 Add to Cart Compare Quick view Details Rapala | sku: XR04RT Rapala X-Rap Jerkbait, 1-1/2", 1/16 Oz, Rainbow Trout MSRP: Now: $15.99 Add to Cart Compare Quick view Details Rapala | sku: J07FT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Firetiger MSRP: Now: $14.29 Add to Cart Compare Quick view Details Rapala | sku: F07V Rapala Original Floating Lure, 2 3/4", 1/8 oz, Vampire MSRP: Now: $12.79 Add to Cart Compare Quick view Details Rapala | sku: CD05RT Rapala CountDown 2", 3/16 oz, Rainbow Trout MSRP: Now: $12.29 Add to Cart Compare Quick view Details Live Target | sku: RS70D220 LiveTarget Rainbow Smelt Deep Dive Jerkbait, 2 3/4", 1/8 oz, Gold/ Orange MSRP: Now: $12.29 Add to Cart Compare Quick view Details Rebel | sku: T30512 Rebel Frog-R Topwater Bait 2 3/8, 5/16 oz, Cricket Frog MSRP: Now: $7.95 Add to Cart Compare Quick view Details Rebel | sku: T30511 Rebel Frog-R Topwater Bait 2 3/8, 5/16 oz, Leopard Frog MSRP: Now: $7.95 Add to Cart Compare Quick view Details Rebel | sku: T30513 Rebel Frog-R Topwater Bait 2 3/8, 5/16 oz, Bullfrog MSRP: Now: $7.95 Add to Cart Compare Quick view Details Rapala | sku: XR08RT Rapala X-Rap Jerkbait, 3-1/8", 1/4 Oz, Rainbow Trout MSRP: Now: $17.49 Add to Cart Compare Quick view Details Rapala | sku: XR08S Rapala X-Rap Jerkbait, 3 1/8", 1/4 oz, Silver MSRP: Now: $17.49 Add to Cart Compare Quick view Details Rapala | sku: SRRS07SB Rapala Shad Rap RS 2 3/4", 7/16 oz, Silver Blue MSRP: Now: $12.49 Add to Cart Compare Quick view Details Rapala | sku: SR07P Rapala Shad Rap 2 3/4", 5/16 oz, Perch MSRP: Now: $14.99 Add to Cart Compare Quick view Details Rapala | sku: SR05P Rapala Shad Rap 2", 3/16 oz, Perch MSRP: Now: $14.79 Add to Cart Compare Quick view Details Rapala | sku: SP07F Rapala Skitter Pop Topwater 2 3/4", 1/4 oz, Frog MSRP: Now: $16.29 Add to Cart Compare Quick view Details Rapala | sku: SP05SB Rapala Skitter Pop Topwater 2", 3/16 oz, Silver Blue MSRP: Now: $16.29 Add to Cart Compare Quick view Details Rapala | sku: SP05F Rapala Skitter Pop Topwater 2", 3/16 oz, Frog MSRP: Now: $16.29 Add to Cart Compare Quick view Details Rapala | sku: RNR08HESD Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Holographic Emerald Shad MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: RNR07SG Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Silver Gold MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07RCW Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Red Crawdad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR05S Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver MSRP: Now: $8.79 Add to Cart Compare Quick view Details Rapala | sku: RNR05RFCW Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Redfire Crawdad MSRP: Now: $8.79 Add to Cart Compare Quick view Details Rapala | sku: RNR05RCW Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Red Crawdad MSRP: Now: $8.79 Add to Cart Compare Quick view Musky Innovations | sku: 07002 Musky Innovations Magnum Swimming Dawg 11" White Sucker Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $54.95 Add to Cart Compare Quick view Musky Innovations | sku: 07103 Musky Innovations Regular Swimming Dawg 8" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood. Features: Balsa... MSRP: Now: $11.79 Add to Cart Compare Quick view Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it attempts... MSRP: Now: $43.95 Add to Cart Compare Quick view Northland | sku: RBE8 Northland Rumble Beast 2 1/4 oz 8", #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body with an... MSRP: Now: $23.95 Choose Options Compare Quick view Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. Specifications Lure Size: 4 1/2" Lure Weight:... MSRP: Now: $9.95 Choose Options Compare Quick view Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz The most versatile Blade Bait on the market. The Freedom Blade Bait is a three in one tool to get the job done through all four seasons. The lure features multiple ways to rig the hooks to match your desired presentation. The most unique feature is the... MSRP: Now: $6.95 Choose Options Compare Quick view Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz Berkley paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits... MSRP: Now: $10.29 Choose Options Compare Quick view Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Was: Now: $13.89 - $16.95 Choose Options Compare Quick view Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view Cotton Cordell | sku: C25361 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2 oz, Gold Shiner All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view sku: C2503 Cotton Cordell Super Spot Lipless Crankbait, 3" , 1/2oz, Gold/Black, Sinking All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view Cotton Cordell | sku: C25359 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2oz, Copper Craw All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view Strike King | sku: HCCM Strike King Chick Magnet Flatside, 7/16 oz The thin body design of the Chick Magnet and the circuit board lip impart a tighter wobble and an exceptionally lifelike action to the lure. The subtlety of the Chick Magnet makes it ideal in the four to six foot depth range. Anglers are also beginning... MSRP: Now: $11.79 Choose Options Compare Quick view Strike King | sku: HCKVDJ300D Strike King KVD Deep Jerkbait 3 Hook, 3/5 oz The KVD 300 Deep Jerkbait series has the perfect combination of roll, wiggle and flash. The combination of our proprietary weight transfer system for increased castability, with 3D eyes and premium black nickel hooks, result in that lethal action... MSRP: Now: $12.29 Choose Options Compare Quick view Strike King | sku: HC3XD Strike King7/16 oz ProModel S3XD, Fire Craw Deep diving crankbaits are common, but the unique curved bills of the XD series allow the bait to dive deeper and faster changing the deep diving crankbait game forever. The XD series from Strike King has set the standard for deep running... MSRP: Now: $8.29 Choose Options Compare Quick view Strike King | sku: REYESDTT12 Strike King Red Eye Shad 1/2 oz Tungsten 2 Tap The Red Eyed Shad Tungsten 2-Tap has all the same features as our regular Red Eyed Shad, but it's designed with a unique tungsten sound chamber that emits a double tapping cadence for a unique sound that can trigger even the most finicky fish to bite... MSRP: Now: $10.79 Choose Options Compare Quick view Strike King | sku: REYESD12 Strike King Red Eyed Shad, 1/2 oz The Red Eyed Shad has become the standard bearer lipless crankbait on the pro tour. Designed by our National Pro-Staff, the Red Eyed Shad has incredible action and features some awesome paint jobs, premium hooks, 3D eyes and free floating rattles to give... MSRP: Now: $8.49 Choose Options Compare Quick view Strike King | sku: HCKVDSDHK Strike King KVD Sexy Dawg Hard Knock Topwater, 5/8 oz The Sexy Dawg was designed and reviewed by Kevin VanDam to be an easy to walk, far casting, premium "walk-the-dog" topwater lure with great action. Mission accomplished! Now with the Hard Knock rattle chamber for a deeper knocking sound. Rhythmically... MSRP: Now: $11.79 Choose Options Compare Quick view Strike King | sku: HCKVDS1.5D Strike King KVD 1.5 Deep Diver Same incredible action, size and profile as the KVD 1.5 but with a deep diving bill. The KVD 1.5 Deep Diver takes the fish catching to all new depths! Designed to the exact specifications of angling legend Kevin VanDam. Features Upsized bill Silent... MSRP: Now: $10.79 Choose Options Compare Quick view sku: HCKVDS1.5 Strike King Square Bill 1.5, 7/16 oz Designed to the exact specifications of angling legend Kevin VanDam. Perfect for shallow water and power fishing. The squarebill design and unique “hunting” action will constantly wander with erratic movement while still running true. It also... MSRP: Now: $8.29 Choose Options Compare Quick view Strike King | sku: HCKVDJ200 Strike King KVD Jerkbait 2 Hook Pro, 3/8oz The KVD 200 Jerkbait series has the perfect combination of roll, wiggle and flash. The combination of our proprietary weight transfer system for increased castability, with 3D eyes and premium black nickel hooks, results in that lethal action... MSRP: Now: $12.49 Choose Options Compare Quick view Freedom | sku: 431 Freedom 65 Ultra Diver 2.5" Shad Crankbait, 3/8 oz The Freedom Tackle Ultra Diver Shad from American Baitworks is changing the way anglers fish with a deep diving crankbait. The forward weighted design and clover leaf bill create a radical deflection action off structure PLUS ensures that this... MSRP: Now: $9.49 Choose Options Compare Quick view Freedom | sku: 422 Freedom 105 Ultra Diver 5" Minnow Crankbait, 5/8 oz The FT Ultra Diver Minnow is just the bait you need to up your fishing game. The design team at American Baitworks developed the FT Ultra Diver Minnow with a forward-weighted design which ensures the minnow is primed and ready to dive deep as soon as it... MSRP: Now: $10.95 Choose Options Compare Quick view Rat-L-Trap | sku: RT Rat-L-Trap 1/2 Oz Lipless Crankbait Many will argue that the Rat-L-Trap is one of the best lures ever made. In fact, Outdoor Life magazine referred to Rattle Trap as the “Most Influential Fishing Lure” of all time in their Hall of Fame fishing lure article. This lure produces... MSRP: Now: $10.49 Choose Options Compare Quick view Cotton Cordell | sku: CD5 Cotton Cordell Wally Diver 2.5", 1/4 oz Crankbait The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view Cotton Cordell | sku: CC-8598 Cotton Cordell Ripplin' Red Fin, 4.5", 3/8 oz The Cotton Cordell Red Fin is a legendary lure for a variety of gamefish, from bass and walleye in freshwater to specks and redfish on the coasts. The wavy sides of the Ripplin' Red Fin create an appearance of constant motion, even when the lure is... MSRP: Now: $9.95 Choose Options Compare Quick view
Quick view Details Cotton Cordell | sku: C25361 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2 oz, Gold Shiner MSRP: Now: $6.95 Add to Cart Compare Quick view Details sku: C2503 Cotton Cordell Super Spot Lipless Crankbait, 3" , 1/2oz, Gold/Black, Sinking MSRP: Now: $6.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C25359 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2oz, Copper Craw MSRP: Now: $6.95 Add to Cart Compare Quick view Details Strike King | sku: HCCM Strike King Chick Magnet Flatside, 7/16 oz MSRP: Now: $11.79 Choose Options Compare Quick view Details Strike King | sku: HCKVDJ300D Strike King KVD Deep Jerkbait 3 Hook, 3/5 oz MSRP: Now: $12.29 Choose Options Compare Quick view Details Strike King | sku: HC3XD Strike King7/16 oz ProModel S3XD, Fire Craw MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: REYESDTT12 Strike King Red Eye Shad 1/2 oz Tungsten 2 Tap MSRP: Now: $10.79 Choose Options Compare Quick view Details Strike King | sku: REYESD12 Strike King Red Eyed Shad, 1/2 oz MSRP: Now: $8.49 Choose Options Compare Quick view Details Strike King | sku: HCKVDSDHK Strike King KVD Sexy Dawg Hard Knock Topwater, 5/8 oz MSRP: Now: $11.79 Choose Options Compare Quick view Details Strike King | sku: HCKVDS1.5D Strike King KVD 1.5 Deep Diver MSRP: Now: $10.79 Choose Options Compare Quick view Details sku: HCKVDS1.5 Strike King Square Bill 1.5, 7/16 oz MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: HCKVDJ200 Strike King KVD Jerkbait 2 Hook Pro, 3/8oz MSRP: Now: $12.49 Choose Options Compare Quick view Details Freedom | sku: 431 Freedom 65 Ultra Diver 2.5" Shad Crankbait, 3/8 oz MSRP: Now: $9.49 Choose Options Compare Quick view Details Freedom | sku: 422 Freedom 105 Ultra Diver 5" Minnow Crankbait, 5/8 oz MSRP: Now: $10.95 Choose Options Compare Quick view Details Rat-L-Trap | sku: RT Rat-L-Trap 1/2 Oz Lipless Crankbait MSRP: Now: $10.49 Choose Options Compare Quick view Details Cotton Cordell | sku: CD5 Cotton Cordell Wally Diver 2.5", 1/4 oz Crankbait MSRP: Now: $9.95 Choose Options Compare Quick view Details Cotton Cordell | sku: CC-8598 Cotton Cordell Ripplin' Red Fin, 4.5", 3/8 oz MSRP: Now: $9.95 Choose Options Compare Quick view Details Lunkerhunt | sku: Prey102 Lunkerhunt East Pry, 3", 1/2oz, Silver Side MSRP: Now: $9.99 Add to Cart Compare Quick view Details Rapala | sku: XR04RT Rapala X-Rap Jerkbait, 1-1/2", 1/16 Oz, Rainbow Trout MSRP: Now: $15.99 Add to Cart Compare Quick view Details Rapala | sku: J07FT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Firetiger MSRP: Now: $14.29 Add to Cart Compare Quick view Details Rapala | sku: F07V Rapala Original Floating Lure, 2 3/4", 1/8 oz, Vampire MSRP: Now: $12.79 Add to Cart Compare Quick view Details Rapala | sku: CD05RT Rapala CountDown 2", 3/16 oz, Rainbow Trout MSRP: Now: $12.29 Add to Cart Compare Quick view Details Live Target | sku: RS70D220 LiveTarget Rainbow Smelt Deep Dive Jerkbait, 2 3/4", 1/8 oz, Gold/ Orange MSRP: Now: $12.29 Add to Cart Compare Quick view Details Rebel | sku: T30512 Rebel Frog-R Topwater Bait 2 3/8, 5/16 oz, Cricket Frog MSRP: Now: $7.95 Add to Cart Compare Quick view Details Rebel | sku: T30511 Rebel Frog-R Topwater Bait 2 3/8, 5/16 oz, Leopard Frog MSRP: Now: $7.95 Add to Cart Compare Quick view Details Rebel | sku: T30513 Rebel Frog-R Topwater Bait 2 3/8, 5/16 oz, Bullfrog MSRP: Now: $7.95 Add to Cart Compare Quick view Details Rapala | sku: XR08RT Rapala X-Rap Jerkbait, 3-1/8", 1/4 Oz, Rainbow Trout MSRP: Now: $17.49 Add to Cart Compare Quick view Details Rapala | sku: XR08S Rapala X-Rap Jerkbait, 3 1/8", 1/4 oz, Silver MSRP: Now: $17.49 Add to Cart Compare Quick view Details Rapala | sku: SRRS07SB Rapala Shad Rap RS 2 3/4", 7/16 oz, Silver Blue MSRP: Now: $12.49 Add to Cart Compare Quick view Details Rapala | sku: SR07P Rapala Shad Rap 2 3/4", 5/16 oz, Perch MSRP: Now: $14.99 Add to Cart Compare Quick view Details Rapala | sku: SR05P Rapala Shad Rap 2", 3/16 oz, Perch MSRP: Now: $14.79 Add to Cart Compare Quick view Details Rapala | sku: SP07F Rapala Skitter Pop Topwater 2 3/4", 1/4 oz, Frog MSRP: Now: $16.29 Add to Cart Compare Quick view Details Rapala | sku: SP05SB Rapala Skitter Pop Topwater 2", 3/16 oz, Silver Blue MSRP: Now: $16.29 Add to Cart Compare Quick view Details Rapala | sku: SP05F Rapala Skitter Pop Topwater 2", 3/16 oz, Frog MSRP: Now: $16.29 Add to Cart Compare Quick view Details Rapala | sku: RNR08HESD Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Holographic Emerald Shad MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: RNR07SG Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Silver Gold MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07RCW Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Red Crawdad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR05S Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver MSRP: Now: $8.79 Add to Cart Compare Quick view Details Rapala | sku: RNR05RFCW Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Redfire Crawdad MSRP: Now: $8.79 Add to Cart Compare Quick view Details Rapala | sku: RNR05RCW Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Red Crawdad MSRP: Now: $8.79 Add to Cart Compare Quick view Musky Innovations | sku: 07002 Musky Innovations Magnum Swimming Dawg 11" White Sucker Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $54.95 Add to Cart Compare Quick view Musky Innovations | sku: 07103 Musky Innovations Regular Swimming Dawg 8" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood. Features: Balsa... MSRP: Now: $11.79 Add to Cart Compare Quick view Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it attempts... MSRP: Now: $43.95 Add to Cart Compare Quick view Northland | sku: RBE8 Northland Rumble Beast 2 1/4 oz 8", #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body with an... MSRP: Now: $23.95 Choose Options Compare Quick view Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. Specifications Lure Size: 4 1/2" Lure Weight:... MSRP: Now: $9.95 Choose Options Compare Quick view Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz The most versatile Blade Bait on the market. The Freedom Blade Bait is a three in one tool to get the job done through all four seasons. The lure features multiple ways to rig the hooks to match your desired presentation. The most unique feature is the... MSRP: Now: $6.95 Choose Options Compare Quick view Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz Berkley paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits... MSRP: Now: $10.29 Choose Options Compare Quick view Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Was: Now: $13.89 - $16.95 Choose Options Compare Quick view Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view Cotton Cordell | sku: C25361 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2 oz, Gold Shiner All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view sku: C2503 Cotton Cordell Super Spot Lipless Crankbait, 3" , 1/2oz, Gold/Black, Sinking All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view Cotton Cordell | sku: C25359 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2oz, Copper Craw All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view Strike King | sku: HCCM Strike King Chick Magnet Flatside, 7/16 oz The thin body design of the Chick Magnet and the circuit board lip impart a tighter wobble and an exceptionally lifelike action to the lure. The subtlety of the Chick Magnet makes it ideal in the four to six foot depth range. Anglers are also beginning... MSRP: Now: $11.79 Choose Options Compare Quick view Strike King | sku: HCKVDJ300D Strike King KVD Deep Jerkbait 3 Hook, 3/5 oz The KVD 300 Deep Jerkbait series has the perfect combination of roll, wiggle and flash. The combination of our proprietary weight transfer system for increased castability, with 3D eyes and premium black nickel hooks, result in that lethal action... MSRP: Now: $12.29 Choose Options Compare Quick view Strike King | sku: HC3XD Strike King7/16 oz ProModel S3XD, Fire Craw Deep diving crankbaits are common, but the unique curved bills of the XD series allow the bait to dive deeper and faster changing the deep diving crankbait game forever. The XD series from Strike King has set the standard for deep running... MSRP: Now: $8.29 Choose Options Compare Quick view Strike King | sku: REYESDTT12 Strike King Red Eye Shad 1/2 oz Tungsten 2 Tap The Red Eyed Shad Tungsten 2-Tap has all the same features as our regular Red Eyed Shad, but it's designed with a unique tungsten sound chamber that emits a double tapping cadence for a unique sound that can trigger even the most finicky fish to bite... MSRP: Now: $10.79 Choose Options Compare Quick view Strike King | sku: REYESD12 Strike King Red Eyed Shad, 1/2 oz The Red Eyed Shad has become the standard bearer lipless crankbait on the pro tour. Designed by our National Pro-Staff, the Red Eyed Shad has incredible action and features some awesome paint jobs, premium hooks, 3D eyes and free floating rattles to give... MSRP: Now: $8.49 Choose Options Compare Quick view Strike King | sku: HCKVDSDHK Strike King KVD Sexy Dawg Hard Knock Topwater, 5/8 oz The Sexy Dawg was designed and reviewed by Kevin VanDam to be an easy to walk, far casting, premium "walk-the-dog" topwater lure with great action. Mission accomplished! Now with the Hard Knock rattle chamber for a deeper knocking sound. Rhythmically... MSRP: Now: $11.79 Choose Options Compare Quick view Strike King | sku: HCKVDS1.5D Strike King KVD 1.5 Deep Diver Same incredible action, size and profile as the KVD 1.5 but with a deep diving bill. The KVD 1.5 Deep Diver takes the fish catching to all new depths! Designed to the exact specifications of angling legend Kevin VanDam. Features Upsized bill Silent... MSRP: Now: $10.79 Choose Options Compare Quick view sku: HCKVDS1.5 Strike King Square Bill 1.5, 7/16 oz Designed to the exact specifications of angling legend Kevin VanDam. Perfect for shallow water and power fishing. The squarebill design and unique “hunting” action will constantly wander with erratic movement while still running true. It also... MSRP: Now: $8.29 Choose Options Compare Quick view Strike King | sku: HCKVDJ200 Strike King KVD Jerkbait 2 Hook Pro, 3/8oz The KVD 200 Jerkbait series has the perfect combination of roll, wiggle and flash. The combination of our proprietary weight transfer system for increased castability, with 3D eyes and premium black nickel hooks, results in that lethal action... MSRP: Now: $12.49 Choose Options Compare Quick view Freedom | sku: 431 Freedom 65 Ultra Diver 2.5" Shad Crankbait, 3/8 oz The Freedom Tackle Ultra Diver Shad from American Baitworks is changing the way anglers fish with a deep diving crankbait. The forward weighted design and clover leaf bill create a radical deflection action off structure PLUS ensures that this... MSRP: Now: $9.49 Choose Options Compare Quick view Freedom | sku: 422 Freedom 105 Ultra Diver 5" Minnow Crankbait, 5/8 oz The FT Ultra Diver Minnow is just the bait you need to up your fishing game. The design team at American Baitworks developed the FT Ultra Diver Minnow with a forward-weighted design which ensures the minnow is primed and ready to dive deep as soon as it... MSRP: Now: $10.95 Choose Options Compare Quick view Rat-L-Trap | sku: RT Rat-L-Trap 1/2 Oz Lipless Crankbait Many will argue that the Rat-L-Trap is one of the best lures ever made. In fact, Outdoor Life magazine referred to Rattle Trap as the “Most Influential Fishing Lure” of all time in their Hall of Fame fishing lure article. This lure produces... MSRP: Now: $10.49 Choose Options Compare Quick view Cotton Cordell | sku: CD5 Cotton Cordell Wally Diver 2.5", 1/4 oz Crankbait The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view Cotton Cordell | sku: CC-8598 Cotton Cordell Ripplin' Red Fin, 4.5", 3/8 oz The Cotton Cordell Red Fin is a legendary lure for a variety of gamefish, from bass and walleye in freshwater to specks and redfish on the coasts. The wavy sides of the Ripplin' Red Fin create an appearance of constant motion, even when the lure is... MSRP: Now: $9.95 Choose Options Compare Quick view
Quick view Details sku: C2503 Cotton Cordell Super Spot Lipless Crankbait, 3" , 1/2oz, Gold/Black, Sinking MSRP: Now: $6.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C25359 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2oz, Copper Craw MSRP: Now: $6.95 Add to Cart Compare Quick view Details Strike King | sku: HCCM Strike King Chick Magnet Flatside, 7/16 oz MSRP: Now: $11.79 Choose Options Compare Quick view Details Strike King | sku: HCKVDJ300D Strike King KVD Deep Jerkbait 3 Hook, 3/5 oz MSRP: Now: $12.29 Choose Options Compare Quick view Details Strike King | sku: HC3XD Strike King7/16 oz ProModel S3XD, Fire Craw MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: REYESDTT12 Strike King Red Eye Shad 1/2 oz Tungsten 2 Tap MSRP: Now: $10.79 Choose Options Compare Quick view Details Strike King | sku: REYESD12 Strike King Red Eyed Shad, 1/2 oz MSRP: Now: $8.49 Choose Options Compare Quick view Details Strike King | sku: HCKVDSDHK Strike King KVD Sexy Dawg Hard Knock Topwater, 5/8 oz MSRP: Now: $11.79 Choose Options Compare Quick view Details Strike King | sku: HCKVDS1.5D Strike King KVD 1.5 Deep Diver MSRP: Now: $10.79 Choose Options Compare Quick view Details sku: HCKVDS1.5 Strike King Square Bill 1.5, 7/16 oz MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: HCKVDJ200 Strike King KVD Jerkbait 2 Hook Pro, 3/8oz MSRP: Now: $12.49 Choose Options Compare Quick view Details Freedom | sku: 431 Freedom 65 Ultra Diver 2.5" Shad Crankbait, 3/8 oz MSRP: Now: $9.49 Choose Options Compare Quick view Details Freedom | sku: 422 Freedom 105 Ultra Diver 5" Minnow Crankbait, 5/8 oz MSRP: Now: $10.95 Choose Options Compare Quick view Details Rat-L-Trap | sku: RT Rat-L-Trap 1/2 Oz Lipless Crankbait MSRP: Now: $10.49 Choose Options Compare Quick view Details Cotton Cordell | sku: CD5 Cotton Cordell Wally Diver 2.5", 1/4 oz Crankbait MSRP: Now: $9.95 Choose Options Compare Quick view Details Cotton Cordell | sku: CC-8598 Cotton Cordell Ripplin' Red Fin, 4.5", 3/8 oz MSRP: Now: $9.95 Choose Options Compare Quick view Details Lunkerhunt | sku: Prey102 Lunkerhunt East Pry, 3", 1/2oz, Silver Side MSRP: Now: $9.99 Add to Cart Compare Quick view Details Rapala | sku: XR04RT Rapala X-Rap Jerkbait, 1-1/2", 1/16 Oz, Rainbow Trout MSRP: Now: $15.99 Add to Cart Compare Quick view Details Rapala | sku: J07FT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Firetiger MSRP: Now: $14.29 Add to Cart Compare Quick view Details Rapala | sku: F07V Rapala Original Floating Lure, 2 3/4", 1/8 oz, Vampire MSRP: Now: $12.79 Add to Cart Compare Quick view Details Rapala | sku: CD05RT Rapala CountDown 2", 3/16 oz, Rainbow Trout MSRP: Now: $12.29 Add to Cart Compare Quick view Details Live Target | sku: RS70D220 LiveTarget Rainbow Smelt Deep Dive Jerkbait, 2 3/4", 1/8 oz, Gold/ Orange MSRP: Now: $12.29 Add to Cart Compare Quick view Details Rebel | sku: T30512 Rebel Frog-R Topwater Bait 2 3/8, 5/16 oz, Cricket Frog MSRP: Now: $7.95 Add to Cart Compare Quick view Details Rebel | sku: T30511 Rebel Frog-R Topwater Bait 2 3/8, 5/16 oz, Leopard Frog MSRP: Now: $7.95 Add to Cart Compare Quick view Details Rebel | sku: T30513 Rebel Frog-R Topwater Bait 2 3/8, 5/16 oz, Bullfrog MSRP: Now: $7.95 Add to Cart Compare Quick view Details Rapala | sku: XR08RT Rapala X-Rap Jerkbait, 3-1/8", 1/4 Oz, Rainbow Trout MSRP: Now: $17.49 Add to Cart Compare Quick view Details Rapala | sku: XR08S Rapala X-Rap Jerkbait, 3 1/8", 1/4 oz, Silver MSRP: Now: $17.49 Add to Cart Compare Quick view Details Rapala | sku: SRRS07SB Rapala Shad Rap RS 2 3/4", 7/16 oz, Silver Blue MSRP: Now: $12.49 Add to Cart Compare Quick view Details Rapala | sku: SR07P Rapala Shad Rap 2 3/4", 5/16 oz, Perch MSRP: Now: $14.99 Add to Cart Compare Quick view Details Rapala | sku: SR05P Rapala Shad Rap 2", 3/16 oz, Perch MSRP: Now: $14.79 Add to Cart Compare Quick view Details Rapala | sku: SP07F Rapala Skitter Pop Topwater 2 3/4", 1/4 oz, Frog MSRP: Now: $16.29 Add to Cart Compare Quick view Details Rapala | sku: SP05SB Rapala Skitter Pop Topwater 2", 3/16 oz, Silver Blue MSRP: Now: $16.29 Add to Cart Compare Quick view Details Rapala | sku: SP05F Rapala Skitter Pop Topwater 2", 3/16 oz, Frog MSRP: Now: $16.29 Add to Cart Compare Quick view Details Rapala | sku: RNR08HESD Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Holographic Emerald Shad MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: RNR07SG Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Silver Gold MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07RCW Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Red Crawdad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR05S Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver MSRP: Now: $8.79 Add to Cart Compare Quick view Details Rapala | sku: RNR05RFCW Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Redfire Crawdad MSRP: Now: $8.79 Add to Cart Compare Quick view Details Rapala | sku: RNR05RCW Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Red Crawdad MSRP: Now: $8.79 Add to Cart Compare Quick view Musky Innovations | sku: 07002 Musky Innovations Magnum Swimming Dawg 11" White Sucker Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $54.95 Add to Cart Compare Quick view Musky Innovations | sku: 07103 Musky Innovations Regular Swimming Dawg 8" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood. Features: Balsa... MSRP: Now: $11.79 Add to Cart Compare Quick view Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it attempts... MSRP: Now: $43.95 Add to Cart Compare Quick view Northland | sku: RBE8 Northland Rumble Beast 2 1/4 oz 8", #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body with an... MSRP: Now: $23.95 Choose Options Compare Quick view Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. Specifications Lure Size: 4 1/2" Lure Weight:... MSRP: Now: $9.95 Choose Options Compare Quick view Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz The most versatile Blade Bait on the market. The Freedom Blade Bait is a three in one tool to get the job done through all four seasons. The lure features multiple ways to rig the hooks to match your desired presentation. The most unique feature is the... MSRP: Now: $6.95 Choose Options Compare Quick view Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz Berkley paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits... MSRP: Now: $10.29 Choose Options Compare Quick view Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Was: Now: $13.89 - $16.95 Choose Options Compare Quick view Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view Cotton Cordell | sku: C25361 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2 oz, Gold Shiner All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view sku: C2503 Cotton Cordell Super Spot Lipless Crankbait, 3" , 1/2oz, Gold/Black, Sinking All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view Cotton Cordell | sku: C25359 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2oz, Copper Craw All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view Strike King | sku: HCCM Strike King Chick Magnet Flatside, 7/16 oz The thin body design of the Chick Magnet and the circuit board lip impart a tighter wobble and an exceptionally lifelike action to the lure. The subtlety of the Chick Magnet makes it ideal in the four to six foot depth range. Anglers are also beginning... MSRP: Now: $11.79 Choose Options Compare Quick view Strike King | sku: HCKVDJ300D Strike King KVD Deep Jerkbait 3 Hook, 3/5 oz The KVD 300 Deep Jerkbait series has the perfect combination of roll, wiggle and flash. The combination of our proprietary weight transfer system for increased castability, with 3D eyes and premium black nickel hooks, result in that lethal action... MSRP: Now: $12.29 Choose Options Compare Quick view Strike King | sku: HC3XD Strike King7/16 oz ProModel S3XD, Fire Craw Deep diving crankbaits are common, but the unique curved bills of the XD series allow the bait to dive deeper and faster changing the deep diving crankbait game forever. The XD series from Strike King has set the standard for deep running... MSRP: Now: $8.29 Choose Options Compare Quick view Strike King | sku: REYESDTT12 Strike King Red Eye Shad 1/2 oz Tungsten 2 Tap The Red Eyed Shad Tungsten 2-Tap has all the same features as our regular Red Eyed Shad, but it's designed with a unique tungsten sound chamber that emits a double tapping cadence for a unique sound that can trigger even the most finicky fish to bite... MSRP: Now: $10.79 Choose Options Compare Quick view Strike King | sku: REYESD12 Strike King Red Eyed Shad, 1/2 oz The Red Eyed Shad has become the standard bearer lipless crankbait on the pro tour. Designed by our National Pro-Staff, the Red Eyed Shad has incredible action and features some awesome paint jobs, premium hooks, 3D eyes and free floating rattles to give... MSRP: Now: $8.49 Choose Options Compare Quick view Strike King | sku: HCKVDSDHK Strike King KVD Sexy Dawg Hard Knock Topwater, 5/8 oz The Sexy Dawg was designed and reviewed by Kevin VanDam to be an easy to walk, far casting, premium "walk-the-dog" topwater lure with great action. Mission accomplished! Now with the Hard Knock rattle chamber for a deeper knocking sound. Rhythmically... MSRP: Now: $11.79 Choose Options Compare Quick view Strike King | sku: HCKVDS1.5D Strike King KVD 1.5 Deep Diver Same incredible action, size and profile as the KVD 1.5 but with a deep diving bill. The KVD 1.5 Deep Diver takes the fish catching to all new depths! Designed to the exact specifications of angling legend Kevin VanDam. Features Upsized bill Silent... MSRP: Now: $10.79 Choose Options Compare Quick view sku: HCKVDS1.5 Strike King Square Bill 1.5, 7/16 oz Designed to the exact specifications of angling legend Kevin VanDam. Perfect for shallow water and power fishing. The squarebill design and unique “hunting” action will constantly wander with erratic movement while still running true. It also... MSRP: Now: $8.29 Choose Options Compare Quick view Strike King | sku: HCKVDJ200 Strike King KVD Jerkbait 2 Hook Pro, 3/8oz The KVD 200 Jerkbait series has the perfect combination of roll, wiggle and flash. The combination of our proprietary weight transfer system for increased castability, with 3D eyes and premium black nickel hooks, results in that lethal action... MSRP: Now: $12.49 Choose Options Compare Quick view Freedom | sku: 431 Freedom 65 Ultra Diver 2.5" Shad Crankbait, 3/8 oz The Freedom Tackle Ultra Diver Shad from American Baitworks is changing the way anglers fish with a deep diving crankbait. The forward weighted design and clover leaf bill create a radical deflection action off structure PLUS ensures that this... MSRP: Now: $9.49 Choose Options Compare Quick view Freedom | sku: 422 Freedom 105 Ultra Diver 5" Minnow Crankbait, 5/8 oz The FT Ultra Diver Minnow is just the bait you need to up your fishing game. The design team at American Baitworks developed the FT Ultra Diver Minnow with a forward-weighted design which ensures the minnow is primed and ready to dive deep as soon as it... MSRP: Now: $10.95 Choose Options Compare Quick view Rat-L-Trap | sku: RT Rat-L-Trap 1/2 Oz Lipless Crankbait Many will argue that the Rat-L-Trap is one of the best lures ever made. In fact, Outdoor Life magazine referred to Rattle Trap as the “Most Influential Fishing Lure” of all time in their Hall of Fame fishing lure article. This lure produces... MSRP: Now: $10.49 Choose Options Compare Quick view Cotton Cordell | sku: CD5 Cotton Cordell Wally Diver 2.5", 1/4 oz Crankbait The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view Cotton Cordell | sku: CC-8598 Cotton Cordell Ripplin' Red Fin, 4.5", 3/8 oz The Cotton Cordell Red Fin is a legendary lure for a variety of gamefish, from bass and walleye in freshwater to specks and redfish on the coasts. The wavy sides of the Ripplin' Red Fin create an appearance of constant motion, even when the lure is... MSRP: Now: $9.95 Choose Options Compare Quick view
Quick view Details Cotton Cordell | sku: C25359 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2oz, Copper Craw MSRP: Now: $6.95 Add to Cart Compare Quick view Details Strike King | sku: HCCM Strike King Chick Magnet Flatside, 7/16 oz MSRP: Now: $11.79 Choose Options Compare Quick view Details Strike King | sku: HCKVDJ300D Strike King KVD Deep Jerkbait 3 Hook, 3/5 oz MSRP: Now: $12.29 Choose Options Compare Quick view Details Strike King | sku: HC3XD Strike King7/16 oz ProModel S3XD, Fire Craw MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: REYESDTT12 Strike King Red Eye Shad 1/2 oz Tungsten 2 Tap MSRP: Now: $10.79 Choose Options Compare Quick view Details Strike King | sku: REYESD12 Strike King Red Eyed Shad, 1/2 oz MSRP: Now: $8.49 Choose Options Compare Quick view Details Strike King | sku: HCKVDSDHK Strike King KVD Sexy Dawg Hard Knock Topwater, 5/8 oz MSRP: Now: $11.79 Choose Options Compare Quick view Details Strike King | sku: HCKVDS1.5D Strike King KVD 1.5 Deep Diver MSRP: Now: $10.79 Choose Options Compare Quick view Details sku: HCKVDS1.5 Strike King Square Bill 1.5, 7/16 oz MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: HCKVDJ200 Strike King KVD Jerkbait 2 Hook Pro, 3/8oz MSRP: Now: $12.49 Choose Options Compare Quick view Details Freedom | sku: 431 Freedom 65 Ultra Diver 2.5" Shad Crankbait, 3/8 oz MSRP: Now: $9.49 Choose Options Compare Quick view Details Freedom | sku: 422 Freedom 105 Ultra Diver 5" Minnow Crankbait, 5/8 oz MSRP: Now: $10.95 Choose Options Compare Quick view Details Rat-L-Trap | sku: RT Rat-L-Trap 1/2 Oz Lipless Crankbait MSRP: Now: $10.49 Choose Options Compare Quick view Details Cotton Cordell | sku: CD5 Cotton Cordell Wally Diver 2.5", 1/4 oz Crankbait MSRP: Now: $9.95 Choose Options Compare Quick view Details Cotton Cordell | sku: CC-8598 Cotton Cordell Ripplin' Red Fin, 4.5", 3/8 oz MSRP: Now: $9.95 Choose Options Compare Quick view Details Lunkerhunt | sku: Prey102 Lunkerhunt East Pry, 3", 1/2oz, Silver Side MSRP: Now: $9.99 Add to Cart Compare Quick view Details Rapala | sku: XR04RT Rapala X-Rap Jerkbait, 1-1/2", 1/16 Oz, Rainbow Trout MSRP: Now: $15.99 Add to Cart Compare Quick view Details Rapala | sku: J07FT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Firetiger MSRP: Now: $14.29 Add to Cart Compare Quick view Details Rapala | sku: F07V Rapala Original Floating Lure, 2 3/4", 1/8 oz, Vampire MSRP: Now: $12.79 Add to Cart Compare Quick view Details Rapala | sku: CD05RT Rapala CountDown 2", 3/16 oz, Rainbow Trout MSRP: Now: $12.29 Add to Cart Compare Quick view Details Live Target | sku: RS70D220 LiveTarget Rainbow Smelt Deep Dive Jerkbait, 2 3/4", 1/8 oz, Gold/ Orange MSRP: Now: $12.29 Add to Cart Compare Quick view Details Rebel | sku: T30512 Rebel Frog-R Topwater Bait 2 3/8, 5/16 oz, Cricket Frog MSRP: Now: $7.95 Add to Cart Compare Quick view Details Rebel | sku: T30511 Rebel Frog-R Topwater Bait 2 3/8, 5/16 oz, Leopard Frog MSRP: Now: $7.95 Add to Cart Compare Quick view Details Rebel | sku: T30513 Rebel Frog-R Topwater Bait 2 3/8, 5/16 oz, Bullfrog MSRP: Now: $7.95 Add to Cart Compare Quick view Details Rapala | sku: XR08RT Rapala X-Rap Jerkbait, 3-1/8", 1/4 Oz, Rainbow Trout MSRP: Now: $17.49 Add to Cart Compare Quick view Details Rapala | sku: XR08S Rapala X-Rap Jerkbait, 3 1/8", 1/4 oz, Silver MSRP: Now: $17.49 Add to Cart Compare Quick view Details Rapala | sku: SRRS07SB Rapala Shad Rap RS 2 3/4", 7/16 oz, Silver Blue MSRP: Now: $12.49 Add to Cart Compare Quick view Details Rapala | sku: SR07P Rapala Shad Rap 2 3/4", 5/16 oz, Perch MSRP: Now: $14.99 Add to Cart Compare Quick view Details Rapala | sku: SR05P Rapala Shad Rap 2", 3/16 oz, Perch MSRP: Now: $14.79 Add to Cart Compare Quick view Details Rapala | sku: SP07F Rapala Skitter Pop Topwater 2 3/4", 1/4 oz, Frog MSRP: Now: $16.29 Add to Cart Compare Quick view Details Rapala | sku: SP05SB Rapala Skitter Pop Topwater 2", 3/16 oz, Silver Blue MSRP: Now: $16.29 Add to Cart Compare Quick view Details Rapala | sku: SP05F Rapala Skitter Pop Topwater 2", 3/16 oz, Frog MSRP: Now: $16.29 Add to Cart Compare Quick view Details Rapala | sku: RNR08HESD Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Holographic Emerald Shad MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: RNR07SG Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Silver Gold MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07RCW Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Red Crawdad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR05S Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver MSRP: Now: $8.79 Add to Cart Compare Quick view Details Rapala | sku: RNR05RFCW Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Redfire Crawdad MSRP: Now: $8.79 Add to Cart Compare Quick view Details Rapala | sku: RNR05RCW Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Red Crawdad MSRP: Now: $8.79 Add to Cart Compare Quick view Musky Innovations | sku: 07002 Musky Innovations Magnum Swimming Dawg 11" White Sucker Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $54.95 Add to Cart Compare Quick view Musky Innovations | sku: 07103 Musky Innovations Regular Swimming Dawg 8" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood. Features: Balsa... MSRP: Now: $11.79 Add to Cart Compare Quick view Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it attempts... MSRP: Now: $43.95 Add to Cart Compare Quick view Northland | sku: RBE8 Northland Rumble Beast 2 1/4 oz 8", #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body with an... MSRP: Now: $23.95 Choose Options Compare Quick view Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. Specifications Lure Size: 4 1/2" Lure Weight:... MSRP: Now: $9.95 Choose Options Compare Quick view Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz The most versatile Blade Bait on the market. The Freedom Blade Bait is a three in one tool to get the job done through all four seasons. The lure features multiple ways to rig the hooks to match your desired presentation. The most unique feature is the... MSRP: Now: $6.95 Choose Options Compare Quick view Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz Berkley paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits... MSRP: Now: $10.29 Choose Options Compare Quick view Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Was: Now: $13.89 - $16.95 Choose Options Compare Quick view Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view Cotton Cordell | sku: C25361 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2 oz, Gold Shiner All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view sku: C2503 Cotton Cordell Super Spot Lipless Crankbait, 3" , 1/2oz, Gold/Black, Sinking All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view Cotton Cordell | sku: C25359 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2oz, Copper Craw All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view Strike King | sku: HCCM Strike King Chick Magnet Flatside, 7/16 oz The thin body design of the Chick Magnet and the circuit board lip impart a tighter wobble and an exceptionally lifelike action to the lure. The subtlety of the Chick Magnet makes it ideal in the four to six foot depth range. Anglers are also beginning... MSRP: Now: $11.79 Choose Options Compare Quick view Strike King | sku: HCKVDJ300D Strike King KVD Deep Jerkbait 3 Hook, 3/5 oz The KVD 300 Deep Jerkbait series has the perfect combination of roll, wiggle and flash. The combination of our proprietary weight transfer system for increased castability, with 3D eyes and premium black nickel hooks, result in that lethal action... MSRP: Now: $12.29 Choose Options Compare Quick view Strike King | sku: HC3XD Strike King7/16 oz ProModel S3XD, Fire Craw Deep diving crankbaits are common, but the unique curved bills of the XD series allow the bait to dive deeper and faster changing the deep diving crankbait game forever. The XD series from Strike King has set the standard for deep running... MSRP: Now: $8.29 Choose Options Compare Quick view Strike King | sku: REYESDTT12 Strike King Red Eye Shad 1/2 oz Tungsten 2 Tap The Red Eyed Shad Tungsten 2-Tap has all the same features as our regular Red Eyed Shad, but it's designed with a unique tungsten sound chamber that emits a double tapping cadence for a unique sound that can trigger even the most finicky fish to bite... MSRP: Now: $10.79 Choose Options Compare Quick view Strike King | sku: REYESD12 Strike King Red Eyed Shad, 1/2 oz The Red Eyed Shad has become the standard bearer lipless crankbait on the pro tour. Designed by our National Pro-Staff, the Red Eyed Shad has incredible action and features some awesome paint jobs, premium hooks, 3D eyes and free floating rattles to give... MSRP: Now: $8.49 Choose Options Compare Quick view Strike King | sku: HCKVDSDHK Strike King KVD Sexy Dawg Hard Knock Topwater, 5/8 oz The Sexy Dawg was designed and reviewed by Kevin VanDam to be an easy to walk, far casting, premium "walk-the-dog" topwater lure with great action. Mission accomplished! Now with the Hard Knock rattle chamber for a deeper knocking sound. Rhythmically... MSRP: Now: $11.79 Choose Options Compare Quick view Strike King | sku: HCKVDS1.5D Strike King KVD 1.5 Deep Diver Same incredible action, size and profile as the KVD 1.5 but with a deep diving bill. The KVD 1.5 Deep Diver takes the fish catching to all new depths! Designed to the exact specifications of angling legend Kevin VanDam. Features Upsized bill Silent... MSRP: Now: $10.79 Choose Options Compare Quick view sku: HCKVDS1.5 Strike King Square Bill 1.5, 7/16 oz Designed to the exact specifications of angling legend Kevin VanDam. Perfect for shallow water and power fishing. The squarebill design and unique “hunting” action will constantly wander with erratic movement while still running true. It also... MSRP: Now: $8.29 Choose Options Compare Quick view Strike King | sku: HCKVDJ200 Strike King KVD Jerkbait 2 Hook Pro, 3/8oz The KVD 200 Jerkbait series has the perfect combination of roll, wiggle and flash. The combination of our proprietary weight transfer system for increased castability, with 3D eyes and premium black nickel hooks, results in that lethal action... MSRP: Now: $12.49 Choose Options Compare Quick view Freedom | sku: 431 Freedom 65 Ultra Diver 2.5" Shad Crankbait, 3/8 oz The Freedom Tackle Ultra Diver Shad from American Baitworks is changing the way anglers fish with a deep diving crankbait. The forward weighted design and clover leaf bill create a radical deflection action off structure PLUS ensures that this... MSRP: Now: $9.49 Choose Options Compare Quick view Freedom | sku: 422 Freedom 105 Ultra Diver 5" Minnow Crankbait, 5/8 oz The FT Ultra Diver Minnow is just the bait you need to up your fishing game. The design team at American Baitworks developed the FT Ultra Diver Minnow with a forward-weighted design which ensures the minnow is primed and ready to dive deep as soon as it... MSRP: Now: $10.95 Choose Options Compare Quick view Rat-L-Trap | sku: RT Rat-L-Trap 1/2 Oz Lipless Crankbait Many will argue that the Rat-L-Trap is one of the best lures ever made. In fact, Outdoor Life magazine referred to Rattle Trap as the “Most Influential Fishing Lure” of all time in their Hall of Fame fishing lure article. This lure produces... MSRP: Now: $10.49 Choose Options Compare Quick view Cotton Cordell | sku: CD5 Cotton Cordell Wally Diver 2.5", 1/4 oz Crankbait The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view Cotton Cordell | sku: CC-8598 Cotton Cordell Ripplin' Red Fin, 4.5", 3/8 oz The Cotton Cordell Red Fin is a legendary lure for a variety of gamefish, from bass and walleye in freshwater to specks and redfish on the coasts. The wavy sides of the Ripplin' Red Fin create an appearance of constant motion, even when the lure is... MSRP: Now: $9.95 Choose Options Compare Quick view
Quick view Details Strike King | sku: HCCM Strike King Chick Magnet Flatside, 7/16 oz MSRP: Now: $11.79 Choose Options Compare Quick view Details Strike King | sku: HCKVDJ300D Strike King KVD Deep Jerkbait 3 Hook, 3/5 oz MSRP: Now: $12.29 Choose Options Compare Quick view Details Strike King | sku: HC3XD Strike King7/16 oz ProModel S3XD, Fire Craw MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: REYESDTT12 Strike King Red Eye Shad 1/2 oz Tungsten 2 Tap MSRP: Now: $10.79 Choose Options Compare Quick view Details Strike King | sku: REYESD12 Strike King Red Eyed Shad, 1/2 oz MSRP: Now: $8.49 Choose Options Compare Quick view Details Strike King | sku: HCKVDSDHK Strike King KVD Sexy Dawg Hard Knock Topwater, 5/8 oz MSRP: Now: $11.79 Choose Options Compare Quick view Details Strike King | sku: HCKVDS1.5D Strike King KVD 1.5 Deep Diver MSRP: Now: $10.79 Choose Options Compare Quick view Details sku: HCKVDS1.5 Strike King Square Bill 1.5, 7/16 oz MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: HCKVDJ200 Strike King KVD Jerkbait 2 Hook Pro, 3/8oz MSRP: Now: $12.49 Choose Options Compare Quick view Details Freedom | sku: 431 Freedom 65 Ultra Diver 2.5" Shad Crankbait, 3/8 oz MSRP: Now: $9.49 Choose Options Compare Quick view Details Freedom | sku: 422 Freedom 105 Ultra Diver 5" Minnow Crankbait, 5/8 oz MSRP: Now: $10.95 Choose Options Compare Quick view Details Rat-L-Trap | sku: RT Rat-L-Trap 1/2 Oz Lipless Crankbait MSRP: Now: $10.49 Choose Options Compare Quick view Details Cotton Cordell | sku: CD5 Cotton Cordell Wally Diver 2.5", 1/4 oz Crankbait MSRP: Now: $9.95 Choose Options Compare Quick view Details Cotton Cordell | sku: CC-8598 Cotton Cordell Ripplin' Red Fin, 4.5", 3/8 oz MSRP: Now: $9.95 Choose Options Compare Quick view Details Lunkerhunt | sku: Prey102 Lunkerhunt East Pry, 3", 1/2oz, Silver Side MSRP: Now: $9.99 Add to Cart Compare Quick view Details Rapala | sku: XR04RT Rapala X-Rap Jerkbait, 1-1/2", 1/16 Oz, Rainbow Trout MSRP: Now: $15.99 Add to Cart Compare Quick view Details Rapala | sku: J07FT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Firetiger MSRP: Now: $14.29 Add to Cart Compare Quick view Details Rapala | sku: F07V Rapala Original Floating Lure, 2 3/4", 1/8 oz, Vampire MSRP: Now: $12.79 Add to Cart Compare Quick view Details Rapala | sku: CD05RT Rapala CountDown 2", 3/16 oz, Rainbow Trout MSRP: Now: $12.29 Add to Cart Compare Quick view Details Live Target | sku: RS70D220 LiveTarget Rainbow Smelt Deep Dive Jerkbait, 2 3/4", 1/8 oz, Gold/ Orange MSRP: Now: $12.29 Add to Cart Compare Quick view Details Rebel | sku: T30512 Rebel Frog-R Topwater Bait 2 3/8, 5/16 oz, Cricket Frog MSRP: Now: $7.95 Add to Cart Compare Quick view Details Rebel | sku: T30511 Rebel Frog-R Topwater Bait 2 3/8, 5/16 oz, Leopard Frog MSRP: Now: $7.95 Add to Cart Compare Quick view Details Rebel | sku: T30513 Rebel Frog-R Topwater Bait 2 3/8, 5/16 oz, Bullfrog MSRP: Now: $7.95 Add to Cart Compare Quick view Details Rapala | sku: XR08RT Rapala X-Rap Jerkbait, 3-1/8", 1/4 Oz, Rainbow Trout MSRP: Now: $17.49 Add to Cart Compare Quick view Details Rapala | sku: XR08S Rapala X-Rap Jerkbait, 3 1/8", 1/4 oz, Silver MSRP: Now: $17.49 Add to Cart Compare Quick view Details Rapala | sku: SRRS07SB Rapala Shad Rap RS 2 3/4", 7/16 oz, Silver Blue MSRP: Now: $12.49 Add to Cart Compare Quick view Details Rapala | sku: SR07P Rapala Shad Rap 2 3/4", 5/16 oz, Perch MSRP: Now: $14.99 Add to Cart Compare Quick view Details Rapala | sku: SR05P Rapala Shad Rap 2", 3/16 oz, Perch MSRP: Now: $14.79 Add to Cart Compare Quick view Details Rapala | sku: SP07F Rapala Skitter Pop Topwater 2 3/4", 1/4 oz, Frog MSRP: Now: $16.29 Add to Cart Compare Quick view Details Rapala | sku: SP05SB Rapala Skitter Pop Topwater 2", 3/16 oz, Silver Blue MSRP: Now: $16.29 Add to Cart Compare Quick view Details Rapala | sku: SP05F Rapala Skitter Pop Topwater 2", 3/16 oz, Frog MSRP: Now: $16.29 Add to Cart Compare Quick view Details Rapala | sku: RNR08HESD Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Holographic Emerald Shad MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: RNR07SG Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Silver Gold MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07RCW Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Red Crawdad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR05S Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver MSRP: Now: $8.79 Add to Cart Compare Quick view Details Rapala | sku: RNR05RFCW Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Redfire Crawdad MSRP: Now: $8.79 Add to Cart Compare Quick view Details Rapala | sku: RNR05RCW Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Red Crawdad MSRP: Now: $8.79 Add to Cart Compare Quick view Musky Innovations | sku: 07002 Musky Innovations Magnum Swimming Dawg 11" White Sucker Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $54.95 Add to Cart Compare Quick view Musky Innovations | sku: 07103 Musky Innovations Regular Swimming Dawg 8" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood. Features: Balsa... MSRP: Now: $11.79 Add to Cart Compare Quick view Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it attempts... MSRP: Now: $43.95 Add to Cart Compare Quick view Northland | sku: RBE8 Northland Rumble Beast 2 1/4 oz 8", #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body with an... MSRP: Now: $23.95 Choose Options Compare Quick view Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. Specifications Lure Size: 4 1/2" Lure Weight:... MSRP: Now: $9.95 Choose Options Compare Quick view Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz The most versatile Blade Bait on the market. The Freedom Blade Bait is a three in one tool to get the job done through all four seasons. The lure features multiple ways to rig the hooks to match your desired presentation. The most unique feature is the... MSRP: Now: $6.95 Choose Options Compare Quick view Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz Berkley paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits... MSRP: Now: $10.29 Choose Options Compare Quick view Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Was: Now: $13.89 - $16.95 Choose Options Compare Quick view Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view Cotton Cordell | sku: C25361 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2 oz, Gold Shiner All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view sku: C2503 Cotton Cordell Super Spot Lipless Crankbait, 3" , 1/2oz, Gold/Black, Sinking All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view Cotton Cordell | sku: C25359 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2oz, Copper Craw All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view Strike King | sku: HCCM Strike King Chick Magnet Flatside, 7/16 oz The thin body design of the Chick Magnet and the circuit board lip impart a tighter wobble and an exceptionally lifelike action to the lure. The subtlety of the Chick Magnet makes it ideal in the four to six foot depth range. Anglers are also beginning... MSRP: Now: $11.79 Choose Options Compare Quick view Strike King | sku: HCKVDJ300D Strike King KVD Deep Jerkbait 3 Hook, 3/5 oz The KVD 300 Deep Jerkbait series has the perfect combination of roll, wiggle and flash. The combination of our proprietary weight transfer system for increased castability, with 3D eyes and premium black nickel hooks, result in that lethal action... MSRP: Now: $12.29 Choose Options Compare Quick view Strike King | sku: HC3XD Strike King7/16 oz ProModel S3XD, Fire Craw Deep diving crankbaits are common, but the unique curved bills of the XD series allow the bait to dive deeper and faster changing the deep diving crankbait game forever. The XD series from Strike King has set the standard for deep running... MSRP: Now: $8.29 Choose Options Compare Quick view Strike King | sku: REYESDTT12 Strike King Red Eye Shad 1/2 oz Tungsten 2 Tap The Red Eyed Shad Tungsten 2-Tap has all the same features as our regular Red Eyed Shad, but it's designed with a unique tungsten sound chamber that emits a double tapping cadence for a unique sound that can trigger even the most finicky fish to bite... MSRP: Now: $10.79 Choose Options Compare Quick view Strike King | sku: REYESD12 Strike King Red Eyed Shad, 1/2 oz The Red Eyed Shad has become the standard bearer lipless crankbait on the pro tour. Designed by our National Pro-Staff, the Red Eyed Shad has incredible action and features some awesome paint jobs, premium hooks, 3D eyes and free floating rattles to give... MSRP: Now: $8.49 Choose Options Compare Quick view Strike King | sku: HCKVDSDHK Strike King KVD Sexy Dawg Hard Knock Topwater, 5/8 oz The Sexy Dawg was designed and reviewed by Kevin VanDam to be an easy to walk, far casting, premium "walk-the-dog" topwater lure with great action. Mission accomplished! Now with the Hard Knock rattle chamber for a deeper knocking sound. Rhythmically... MSRP: Now: $11.79 Choose Options Compare Quick view Strike King | sku: HCKVDS1.5D Strike King KVD 1.5 Deep Diver Same incredible action, size and profile as the KVD 1.5 but with a deep diving bill. The KVD 1.5 Deep Diver takes the fish catching to all new depths! Designed to the exact specifications of angling legend Kevin VanDam. Features Upsized bill Silent... MSRP: Now: $10.79 Choose Options Compare Quick view sku: HCKVDS1.5 Strike King Square Bill 1.5, 7/16 oz Designed to the exact specifications of angling legend Kevin VanDam. Perfect for shallow water and power fishing. The squarebill design and unique “hunting” action will constantly wander with erratic movement while still running true. It also... MSRP: Now: $8.29 Choose Options Compare Quick view Strike King | sku: HCKVDJ200 Strike King KVD Jerkbait 2 Hook Pro, 3/8oz The KVD 200 Jerkbait series has the perfect combination of roll, wiggle and flash. The combination of our proprietary weight transfer system for increased castability, with 3D eyes and premium black nickel hooks, results in that lethal action... MSRP: Now: $12.49 Choose Options Compare Quick view Freedom | sku: 431 Freedom 65 Ultra Diver 2.5" Shad Crankbait, 3/8 oz The Freedom Tackle Ultra Diver Shad from American Baitworks is changing the way anglers fish with a deep diving crankbait. The forward weighted design and clover leaf bill create a radical deflection action off structure PLUS ensures that this... MSRP: Now: $9.49 Choose Options Compare Quick view Freedom | sku: 422 Freedom 105 Ultra Diver 5" Minnow Crankbait, 5/8 oz The FT Ultra Diver Minnow is just the bait you need to up your fishing game. The design team at American Baitworks developed the FT Ultra Diver Minnow with a forward-weighted design which ensures the minnow is primed and ready to dive deep as soon as it... MSRP: Now: $10.95 Choose Options Compare Quick view Rat-L-Trap | sku: RT Rat-L-Trap 1/2 Oz Lipless Crankbait Many will argue that the Rat-L-Trap is one of the best lures ever made. In fact, Outdoor Life magazine referred to Rattle Trap as the “Most Influential Fishing Lure” of all time in their Hall of Fame fishing lure article. This lure produces... MSRP: Now: $10.49 Choose Options Compare Quick view Cotton Cordell | sku: CD5 Cotton Cordell Wally Diver 2.5", 1/4 oz Crankbait The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view Cotton Cordell | sku: CC-8598 Cotton Cordell Ripplin' Red Fin, 4.5", 3/8 oz The Cotton Cordell Red Fin is a legendary lure for a variety of gamefish, from bass and walleye in freshwater to specks and redfish on the coasts. The wavy sides of the Ripplin' Red Fin create an appearance of constant motion, even when the lure is... MSRP: Now: $9.95 Choose Options Compare Quick view
Quick view Details Strike King | sku: HCKVDJ300D Strike King KVD Deep Jerkbait 3 Hook, 3/5 oz MSRP: Now: $12.29 Choose Options Compare Quick view Details Strike King | sku: HC3XD Strike King7/16 oz ProModel S3XD, Fire Craw MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: REYESDTT12 Strike King Red Eye Shad 1/2 oz Tungsten 2 Tap MSRP: Now: $10.79 Choose Options Compare Quick view Details Strike King | sku: REYESD12 Strike King Red Eyed Shad, 1/2 oz MSRP: Now: $8.49 Choose Options Compare Quick view Details Strike King | sku: HCKVDSDHK Strike King KVD Sexy Dawg Hard Knock Topwater, 5/8 oz MSRP: Now: $11.79 Choose Options Compare Quick view Details Strike King | sku: HCKVDS1.5D Strike King KVD 1.5 Deep Diver MSRP: Now: $10.79 Choose Options Compare Quick view Details sku: HCKVDS1.5 Strike King Square Bill 1.5, 7/16 oz MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: HCKVDJ200 Strike King KVD Jerkbait 2 Hook Pro, 3/8oz MSRP: Now: $12.49 Choose Options Compare Quick view Details Freedom | sku: 431 Freedom 65 Ultra Diver 2.5" Shad Crankbait, 3/8 oz MSRP: Now: $9.49 Choose Options Compare Quick view Details Freedom | sku: 422 Freedom 105 Ultra Diver 5" Minnow Crankbait, 5/8 oz MSRP: Now: $10.95 Choose Options Compare Quick view Details Rat-L-Trap | sku: RT Rat-L-Trap 1/2 Oz Lipless Crankbait MSRP: Now: $10.49 Choose Options Compare Quick view Details Cotton Cordell | sku: CD5 Cotton Cordell Wally Diver 2.5", 1/4 oz Crankbait MSRP: Now: $9.95 Choose Options Compare Quick view Details Cotton Cordell | sku: CC-8598 Cotton Cordell Ripplin' Red Fin, 4.5", 3/8 oz MSRP: Now: $9.95 Choose Options Compare Quick view Details Lunkerhunt | sku: Prey102 Lunkerhunt East Pry, 3", 1/2oz, Silver Side MSRP: Now: $9.99 Add to Cart Compare Quick view Details Rapala | sku: XR04RT Rapala X-Rap Jerkbait, 1-1/2", 1/16 Oz, Rainbow Trout MSRP: Now: $15.99 Add to Cart Compare Quick view Details Rapala | sku: J07FT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Firetiger MSRP: Now: $14.29 Add to Cart Compare Quick view Details Rapala | sku: F07V Rapala Original Floating Lure, 2 3/4", 1/8 oz, Vampire MSRP: Now: $12.79 Add to Cart Compare Quick view Details Rapala | sku: CD05RT Rapala CountDown 2", 3/16 oz, Rainbow Trout MSRP: Now: $12.29 Add to Cart Compare Quick view Details Live Target | sku: RS70D220 LiveTarget Rainbow Smelt Deep Dive Jerkbait, 2 3/4", 1/8 oz, Gold/ Orange MSRP: Now: $12.29 Add to Cart Compare Quick view Details Rebel | sku: T30512 Rebel Frog-R Topwater Bait 2 3/8, 5/16 oz, Cricket Frog MSRP: Now: $7.95 Add to Cart Compare Quick view Details Rebel | sku: T30511 Rebel Frog-R Topwater Bait 2 3/8, 5/16 oz, Leopard Frog MSRP: Now: $7.95 Add to Cart Compare Quick view Details Rebel | sku: T30513 Rebel Frog-R Topwater Bait 2 3/8, 5/16 oz, Bullfrog MSRP: Now: $7.95 Add to Cart Compare Quick view Details Rapala | sku: XR08RT Rapala X-Rap Jerkbait, 3-1/8", 1/4 Oz, Rainbow Trout MSRP: Now: $17.49 Add to Cart Compare Quick view Details Rapala | sku: XR08S Rapala X-Rap Jerkbait, 3 1/8", 1/4 oz, Silver MSRP: Now: $17.49 Add to Cart Compare Quick view Details Rapala | sku: SRRS07SB Rapala Shad Rap RS 2 3/4", 7/16 oz, Silver Blue MSRP: Now: $12.49 Add to Cart Compare Quick view Details Rapala | sku: SR07P Rapala Shad Rap 2 3/4", 5/16 oz, Perch MSRP: Now: $14.99 Add to Cart Compare Quick view Details Rapala | sku: SR05P Rapala Shad Rap 2", 3/16 oz, Perch MSRP: Now: $14.79 Add to Cart Compare Quick view Details Rapala | sku: SP07F Rapala Skitter Pop Topwater 2 3/4", 1/4 oz, Frog MSRP: Now: $16.29 Add to Cart Compare Quick view Details Rapala | sku: SP05SB Rapala Skitter Pop Topwater 2", 3/16 oz, Silver Blue MSRP: Now: $16.29 Add to Cart Compare Quick view Details Rapala | sku: SP05F Rapala Skitter Pop Topwater 2", 3/16 oz, Frog MSRP: Now: $16.29 Add to Cart Compare Quick view Details Rapala | sku: RNR08HESD Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Holographic Emerald Shad MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: RNR07SG Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Silver Gold MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07RCW Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Red Crawdad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR05S Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver MSRP: Now: $8.79 Add to Cart Compare Quick view Details Rapala | sku: RNR05RFCW Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Redfire Crawdad MSRP: Now: $8.79 Add to Cart Compare Quick view Details Rapala | sku: RNR05RCW Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Red Crawdad MSRP: Now: $8.79 Add to Cart Compare Quick view Musky Innovations | sku: 07002 Musky Innovations Magnum Swimming Dawg 11" White Sucker Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $54.95 Add to Cart Compare Quick view Musky Innovations | sku: 07103 Musky Innovations Regular Swimming Dawg 8" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood. Features: Balsa... MSRP: Now: $11.79 Add to Cart Compare Quick view Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it attempts... MSRP: Now: $43.95 Add to Cart Compare Quick view Northland | sku: RBE8 Northland Rumble Beast 2 1/4 oz 8", #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body with an... MSRP: Now: $23.95 Choose Options Compare Quick view Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. Specifications Lure Size: 4 1/2" Lure Weight:... MSRP: Now: $9.95 Choose Options Compare Quick view Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz The most versatile Blade Bait on the market. The Freedom Blade Bait is a three in one tool to get the job done through all four seasons. The lure features multiple ways to rig the hooks to match your desired presentation. The most unique feature is the... MSRP: Now: $6.95 Choose Options Compare Quick view Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz Berkley paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits... MSRP: Now: $10.29 Choose Options Compare Quick view Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Was: Now: $13.89 - $16.95 Choose Options Compare Quick view Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view Cotton Cordell | sku: C25361 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2 oz, Gold Shiner All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view sku: C2503 Cotton Cordell Super Spot Lipless Crankbait, 3" , 1/2oz, Gold/Black, Sinking All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view Cotton Cordell | sku: C25359 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2oz, Copper Craw All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view Strike King | sku: HCCM Strike King Chick Magnet Flatside, 7/16 oz The thin body design of the Chick Magnet and the circuit board lip impart a tighter wobble and an exceptionally lifelike action to the lure. The subtlety of the Chick Magnet makes it ideal in the four to six foot depth range. Anglers are also beginning... MSRP: Now: $11.79 Choose Options Compare Quick view Strike King | sku: HCKVDJ300D Strike King KVD Deep Jerkbait 3 Hook, 3/5 oz The KVD 300 Deep Jerkbait series has the perfect combination of roll, wiggle and flash. The combination of our proprietary weight transfer system for increased castability, with 3D eyes and premium black nickel hooks, result in that lethal action... MSRP: Now: $12.29 Choose Options Compare Quick view Strike King | sku: HC3XD Strike King7/16 oz ProModel S3XD, Fire Craw Deep diving crankbaits are common, but the unique curved bills of the XD series allow the bait to dive deeper and faster changing the deep diving crankbait game forever. The XD series from Strike King has set the standard for deep running... MSRP: Now: $8.29 Choose Options Compare Quick view Strike King | sku: REYESDTT12 Strike King Red Eye Shad 1/2 oz Tungsten 2 Tap The Red Eyed Shad Tungsten 2-Tap has all the same features as our regular Red Eyed Shad, but it's designed with a unique tungsten sound chamber that emits a double tapping cadence for a unique sound that can trigger even the most finicky fish to bite... MSRP: Now: $10.79 Choose Options Compare Quick view Strike King | sku: REYESD12 Strike King Red Eyed Shad, 1/2 oz The Red Eyed Shad has become the standard bearer lipless crankbait on the pro tour. Designed by our National Pro-Staff, the Red Eyed Shad has incredible action and features some awesome paint jobs, premium hooks, 3D eyes and free floating rattles to give... MSRP: Now: $8.49 Choose Options Compare Quick view Strike King | sku: HCKVDSDHK Strike King KVD Sexy Dawg Hard Knock Topwater, 5/8 oz The Sexy Dawg was designed and reviewed by Kevin VanDam to be an easy to walk, far casting, premium "walk-the-dog" topwater lure with great action. Mission accomplished! Now with the Hard Knock rattle chamber for a deeper knocking sound. Rhythmically... MSRP: Now: $11.79 Choose Options Compare Quick view Strike King | sku: HCKVDS1.5D Strike King KVD 1.5 Deep Diver Same incredible action, size and profile as the KVD 1.5 but with a deep diving bill. The KVD 1.5 Deep Diver takes the fish catching to all new depths! Designed to the exact specifications of angling legend Kevin VanDam. Features Upsized bill Silent... MSRP: Now: $10.79 Choose Options Compare Quick view sku: HCKVDS1.5 Strike King Square Bill 1.5, 7/16 oz Designed to the exact specifications of angling legend Kevin VanDam. Perfect for shallow water and power fishing. The squarebill design and unique “hunting” action will constantly wander with erratic movement while still running true. It also... MSRP: Now: $8.29 Choose Options Compare Quick view Strike King | sku: HCKVDJ200 Strike King KVD Jerkbait 2 Hook Pro, 3/8oz The KVD 200 Jerkbait series has the perfect combination of roll, wiggle and flash. The combination of our proprietary weight transfer system for increased castability, with 3D eyes and premium black nickel hooks, results in that lethal action... MSRP: Now: $12.49 Choose Options Compare Quick view Freedom | sku: 431 Freedom 65 Ultra Diver 2.5" Shad Crankbait, 3/8 oz The Freedom Tackle Ultra Diver Shad from American Baitworks is changing the way anglers fish with a deep diving crankbait. The forward weighted design and clover leaf bill create a radical deflection action off structure PLUS ensures that this... MSRP: Now: $9.49 Choose Options Compare Quick view Freedom | sku: 422 Freedom 105 Ultra Diver 5" Minnow Crankbait, 5/8 oz The FT Ultra Diver Minnow is just the bait you need to up your fishing game. The design team at American Baitworks developed the FT Ultra Diver Minnow with a forward-weighted design which ensures the minnow is primed and ready to dive deep as soon as it... MSRP: Now: $10.95 Choose Options Compare Quick view Rat-L-Trap | sku: RT Rat-L-Trap 1/2 Oz Lipless Crankbait Many will argue that the Rat-L-Trap is one of the best lures ever made. In fact, Outdoor Life magazine referred to Rattle Trap as the “Most Influential Fishing Lure” of all time in their Hall of Fame fishing lure article. This lure produces... MSRP: Now: $10.49 Choose Options Compare Quick view Cotton Cordell | sku: CD5 Cotton Cordell Wally Diver 2.5", 1/4 oz Crankbait The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view Cotton Cordell | sku: CC-8598 Cotton Cordell Ripplin' Red Fin, 4.5", 3/8 oz The Cotton Cordell Red Fin is a legendary lure for a variety of gamefish, from bass and walleye in freshwater to specks and redfish on the coasts. The wavy sides of the Ripplin' Red Fin create an appearance of constant motion, even when the lure is... MSRP: Now: $9.95 Choose Options Compare Quick view
Quick view Details Strike King | sku: HC3XD Strike King7/16 oz ProModel S3XD, Fire Craw MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: REYESDTT12 Strike King Red Eye Shad 1/2 oz Tungsten 2 Tap MSRP: Now: $10.79 Choose Options Compare Quick view Details Strike King | sku: REYESD12 Strike King Red Eyed Shad, 1/2 oz MSRP: Now: $8.49 Choose Options Compare Quick view Details Strike King | sku: HCKVDSDHK Strike King KVD Sexy Dawg Hard Knock Topwater, 5/8 oz MSRP: Now: $11.79 Choose Options Compare Quick view Details Strike King | sku: HCKVDS1.5D Strike King KVD 1.5 Deep Diver MSRP: Now: $10.79 Choose Options Compare Quick view Details sku: HCKVDS1.5 Strike King Square Bill 1.5, 7/16 oz MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: HCKVDJ200 Strike King KVD Jerkbait 2 Hook Pro, 3/8oz MSRP: Now: $12.49 Choose Options Compare Quick view Details Freedom | sku: 431 Freedom 65 Ultra Diver 2.5" Shad Crankbait, 3/8 oz MSRP: Now: $9.49 Choose Options Compare Quick view Details Freedom | sku: 422 Freedom 105 Ultra Diver 5" Minnow Crankbait, 5/8 oz MSRP: Now: $10.95 Choose Options Compare Quick view Details Rat-L-Trap | sku: RT Rat-L-Trap 1/2 Oz Lipless Crankbait MSRP: Now: $10.49 Choose Options Compare Quick view Details Cotton Cordell | sku: CD5 Cotton Cordell Wally Diver 2.5", 1/4 oz Crankbait MSRP: Now: $9.95 Choose Options Compare Quick view Details Cotton Cordell | sku: CC-8598 Cotton Cordell Ripplin' Red Fin, 4.5", 3/8 oz MSRP: Now: $9.95 Choose Options Compare Quick view Details Lunkerhunt | sku: Prey102 Lunkerhunt East Pry, 3", 1/2oz, Silver Side MSRP: Now: $9.99 Add to Cart Compare Quick view Details Rapala | sku: XR04RT Rapala X-Rap Jerkbait, 1-1/2", 1/16 Oz, Rainbow Trout MSRP: Now: $15.99 Add to Cart Compare Quick view Details Rapala | sku: J07FT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Firetiger MSRP: Now: $14.29 Add to Cart Compare Quick view Details Rapala | sku: F07V Rapala Original Floating Lure, 2 3/4", 1/8 oz, Vampire MSRP: Now: $12.79 Add to Cart Compare Quick view Details Rapala | sku: CD05RT Rapala CountDown 2", 3/16 oz, Rainbow Trout MSRP: Now: $12.29 Add to Cart Compare Quick view Details Live Target | sku: RS70D220 LiveTarget Rainbow Smelt Deep Dive Jerkbait, 2 3/4", 1/8 oz, Gold/ Orange MSRP: Now: $12.29 Add to Cart Compare Quick view Details Rebel | sku: T30512 Rebel Frog-R Topwater Bait 2 3/8, 5/16 oz, Cricket Frog MSRP: Now: $7.95 Add to Cart Compare Quick view Details Rebel | sku: T30511 Rebel Frog-R Topwater Bait 2 3/8, 5/16 oz, Leopard Frog MSRP: Now: $7.95 Add to Cart Compare Quick view Details Rebel | sku: T30513 Rebel Frog-R Topwater Bait 2 3/8, 5/16 oz, Bullfrog MSRP: Now: $7.95 Add to Cart Compare Quick view Details Rapala | sku: XR08RT Rapala X-Rap Jerkbait, 3-1/8", 1/4 Oz, Rainbow Trout MSRP: Now: $17.49 Add to Cart Compare Quick view Details Rapala | sku: XR08S Rapala X-Rap Jerkbait, 3 1/8", 1/4 oz, Silver MSRP: Now: $17.49 Add to Cart Compare Quick view Details Rapala | sku: SRRS07SB Rapala Shad Rap RS 2 3/4", 7/16 oz, Silver Blue MSRP: Now: $12.49 Add to Cart Compare Quick view Details Rapala | sku: SR07P Rapala Shad Rap 2 3/4", 5/16 oz, Perch MSRP: Now: $14.99 Add to Cart Compare Quick view Details Rapala | sku: SR05P Rapala Shad Rap 2", 3/16 oz, Perch MSRP: Now: $14.79 Add to Cart Compare Quick view Details Rapala | sku: SP07F Rapala Skitter Pop Topwater 2 3/4", 1/4 oz, Frog MSRP: Now: $16.29 Add to Cart Compare Quick view Details Rapala | sku: SP05SB Rapala Skitter Pop Topwater 2", 3/16 oz, Silver Blue MSRP: Now: $16.29 Add to Cart Compare Quick view Details Rapala | sku: SP05F Rapala Skitter Pop Topwater 2", 3/16 oz, Frog MSRP: Now: $16.29 Add to Cart Compare Quick view Details Rapala | sku: RNR08HESD Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Holographic Emerald Shad MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: RNR07SG Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Silver Gold MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07RCW Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Red Crawdad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR05S Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver MSRP: Now: $8.79 Add to Cart Compare Quick view Details Rapala | sku: RNR05RFCW Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Redfire Crawdad MSRP: Now: $8.79 Add to Cart Compare Quick view Details Rapala | sku: RNR05RCW Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Red Crawdad MSRP: Now: $8.79 Add to Cart Compare Quick view Musky Innovations | sku: 07002 Musky Innovations Magnum Swimming Dawg 11" White Sucker Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $54.95 Add to Cart Compare Quick view Musky Innovations | sku: 07103 Musky Innovations Regular Swimming Dawg 8" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood. Features: Balsa... MSRP: Now: $11.79 Add to Cart Compare Quick view Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it attempts... MSRP: Now: $43.95 Add to Cart Compare Quick view Northland | sku: RBE8 Northland Rumble Beast 2 1/4 oz 8", #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body with an... MSRP: Now: $23.95 Choose Options Compare Quick view Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. Specifications Lure Size: 4 1/2" Lure Weight:... MSRP: Now: $9.95 Choose Options Compare Quick view Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz The most versatile Blade Bait on the market. The Freedom Blade Bait is a three in one tool to get the job done through all four seasons. The lure features multiple ways to rig the hooks to match your desired presentation. The most unique feature is the... MSRP: Now: $6.95 Choose Options Compare Quick view Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz Berkley paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits... MSRP: Now: $10.29 Choose Options Compare Quick view Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Was: Now: $13.89 - $16.95 Choose Options Compare Quick view Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view Cotton Cordell | sku: C25361 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2 oz, Gold Shiner All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view sku: C2503 Cotton Cordell Super Spot Lipless Crankbait, 3" , 1/2oz, Gold/Black, Sinking All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view Cotton Cordell | sku: C25359 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2oz, Copper Craw All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view Strike King | sku: HCCM Strike King Chick Magnet Flatside, 7/16 oz The thin body design of the Chick Magnet and the circuit board lip impart a tighter wobble and an exceptionally lifelike action to the lure. The subtlety of the Chick Magnet makes it ideal in the four to six foot depth range. Anglers are also beginning... MSRP: Now: $11.79 Choose Options Compare Quick view Strike King | sku: HCKVDJ300D Strike King KVD Deep Jerkbait 3 Hook, 3/5 oz The KVD 300 Deep Jerkbait series has the perfect combination of roll, wiggle and flash. The combination of our proprietary weight transfer system for increased castability, with 3D eyes and premium black nickel hooks, result in that lethal action... MSRP: Now: $12.29 Choose Options Compare Quick view Strike King | sku: HC3XD Strike King7/16 oz ProModel S3XD, Fire Craw Deep diving crankbaits are common, but the unique curved bills of the XD series allow the bait to dive deeper and faster changing the deep diving crankbait game forever. The XD series from Strike King has set the standard for deep running... MSRP: Now: $8.29 Choose Options Compare Quick view Strike King | sku: REYESDTT12 Strike King Red Eye Shad 1/2 oz Tungsten 2 Tap The Red Eyed Shad Tungsten 2-Tap has all the same features as our regular Red Eyed Shad, but it's designed with a unique tungsten sound chamber that emits a double tapping cadence for a unique sound that can trigger even the most finicky fish to bite... MSRP: Now: $10.79 Choose Options Compare Quick view Strike King | sku: REYESD12 Strike King Red Eyed Shad, 1/2 oz The Red Eyed Shad has become the standard bearer lipless crankbait on the pro tour. Designed by our National Pro-Staff, the Red Eyed Shad has incredible action and features some awesome paint jobs, premium hooks, 3D eyes and free floating rattles to give... MSRP: Now: $8.49 Choose Options Compare Quick view Strike King | sku: HCKVDSDHK Strike King KVD Sexy Dawg Hard Knock Topwater, 5/8 oz The Sexy Dawg was designed and reviewed by Kevin VanDam to be an easy to walk, far casting, premium "walk-the-dog" topwater lure with great action. Mission accomplished! Now with the Hard Knock rattle chamber for a deeper knocking sound. Rhythmically... MSRP: Now: $11.79 Choose Options Compare Quick view Strike King | sku: HCKVDS1.5D Strike King KVD 1.5 Deep Diver Same incredible action, size and profile as the KVD 1.5 but with a deep diving bill. The KVD 1.5 Deep Diver takes the fish catching to all new depths! Designed to the exact specifications of angling legend Kevin VanDam. Features Upsized bill Silent... MSRP: Now: $10.79 Choose Options Compare Quick view sku: HCKVDS1.5 Strike King Square Bill 1.5, 7/16 oz Designed to the exact specifications of angling legend Kevin VanDam. Perfect for shallow water and power fishing. The squarebill design and unique “hunting” action will constantly wander with erratic movement while still running true. It also... MSRP: Now: $8.29 Choose Options Compare Quick view Strike King | sku: HCKVDJ200 Strike King KVD Jerkbait 2 Hook Pro, 3/8oz The KVD 200 Jerkbait series has the perfect combination of roll, wiggle and flash. The combination of our proprietary weight transfer system for increased castability, with 3D eyes and premium black nickel hooks, results in that lethal action... MSRP: Now: $12.49 Choose Options Compare Quick view Freedom | sku: 431 Freedom 65 Ultra Diver 2.5" Shad Crankbait, 3/8 oz The Freedom Tackle Ultra Diver Shad from American Baitworks is changing the way anglers fish with a deep diving crankbait. The forward weighted design and clover leaf bill create a radical deflection action off structure PLUS ensures that this... MSRP: Now: $9.49 Choose Options Compare Quick view Freedom | sku: 422 Freedom 105 Ultra Diver 5" Minnow Crankbait, 5/8 oz The FT Ultra Diver Minnow is just the bait you need to up your fishing game. The design team at American Baitworks developed the FT Ultra Diver Minnow with a forward-weighted design which ensures the minnow is primed and ready to dive deep as soon as it... MSRP: Now: $10.95 Choose Options Compare Quick view Rat-L-Trap | sku: RT Rat-L-Trap 1/2 Oz Lipless Crankbait Many will argue that the Rat-L-Trap is one of the best lures ever made. In fact, Outdoor Life magazine referred to Rattle Trap as the “Most Influential Fishing Lure” of all time in their Hall of Fame fishing lure article. This lure produces... MSRP: Now: $10.49 Choose Options Compare Quick view Cotton Cordell | sku: CD5 Cotton Cordell Wally Diver 2.5", 1/4 oz Crankbait The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view Cotton Cordell | sku: CC-8598 Cotton Cordell Ripplin' Red Fin, 4.5", 3/8 oz The Cotton Cordell Red Fin is a legendary lure for a variety of gamefish, from bass and walleye in freshwater to specks and redfish on the coasts. The wavy sides of the Ripplin' Red Fin create an appearance of constant motion, even when the lure is... MSRP: Now: $9.95 Choose Options Compare Quick view
Quick view Details Strike King | sku: REYESDTT12 Strike King Red Eye Shad 1/2 oz Tungsten 2 Tap MSRP: Now: $10.79 Choose Options Compare Quick view Details Strike King | sku: REYESD12 Strike King Red Eyed Shad, 1/2 oz MSRP: Now: $8.49 Choose Options Compare Quick view Details Strike King | sku: HCKVDSDHK Strike King KVD Sexy Dawg Hard Knock Topwater, 5/8 oz MSRP: Now: $11.79 Choose Options Compare Quick view Details Strike King | sku: HCKVDS1.5D Strike King KVD 1.5 Deep Diver MSRP: Now: $10.79 Choose Options Compare Quick view Details sku: HCKVDS1.5 Strike King Square Bill 1.5, 7/16 oz MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: HCKVDJ200 Strike King KVD Jerkbait 2 Hook Pro, 3/8oz MSRP: Now: $12.49 Choose Options Compare Quick view Details Freedom | sku: 431 Freedom 65 Ultra Diver 2.5" Shad Crankbait, 3/8 oz MSRP: Now: $9.49 Choose Options Compare Quick view Details Freedom | sku: 422 Freedom 105 Ultra Diver 5" Minnow Crankbait, 5/8 oz MSRP: Now: $10.95 Choose Options Compare Quick view Details Rat-L-Trap | sku: RT Rat-L-Trap 1/2 Oz Lipless Crankbait MSRP: Now: $10.49 Choose Options Compare Quick view Details Cotton Cordell | sku: CD5 Cotton Cordell Wally Diver 2.5", 1/4 oz Crankbait MSRP: Now: $9.95 Choose Options Compare Quick view Details Cotton Cordell | sku: CC-8598 Cotton Cordell Ripplin' Red Fin, 4.5", 3/8 oz MSRP: Now: $9.95 Choose Options Compare Quick view Details Lunkerhunt | sku: Prey102 Lunkerhunt East Pry, 3", 1/2oz, Silver Side MSRP: Now: $9.99 Add to Cart Compare Quick view Details Rapala | sku: XR04RT Rapala X-Rap Jerkbait, 1-1/2", 1/16 Oz, Rainbow Trout MSRP: Now: $15.99 Add to Cart Compare Quick view Details Rapala | sku: J07FT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Firetiger MSRP: Now: $14.29 Add to Cart Compare Quick view Details Rapala | sku: F07V Rapala Original Floating Lure, 2 3/4", 1/8 oz, Vampire MSRP: Now: $12.79 Add to Cart Compare Quick view Details Rapala | sku: CD05RT Rapala CountDown 2", 3/16 oz, Rainbow Trout MSRP: Now: $12.29 Add to Cart Compare Quick view Details Live Target | sku: RS70D220 LiveTarget Rainbow Smelt Deep Dive Jerkbait, 2 3/4", 1/8 oz, Gold/ Orange MSRP: Now: $12.29 Add to Cart Compare Quick view Details Rebel | sku: T30512 Rebel Frog-R Topwater Bait 2 3/8, 5/16 oz, Cricket Frog MSRP: Now: $7.95 Add to Cart Compare Quick view Details Rebel | sku: T30511 Rebel Frog-R Topwater Bait 2 3/8, 5/16 oz, Leopard Frog MSRP: Now: $7.95 Add to Cart Compare Quick view Details Rebel | sku: T30513 Rebel Frog-R Topwater Bait 2 3/8, 5/16 oz, Bullfrog MSRP: Now: $7.95 Add to Cart Compare Quick view Details Rapala | sku: XR08RT Rapala X-Rap Jerkbait, 3-1/8", 1/4 Oz, Rainbow Trout MSRP: Now: $17.49 Add to Cart Compare Quick view Details Rapala | sku: XR08S Rapala X-Rap Jerkbait, 3 1/8", 1/4 oz, Silver MSRP: Now: $17.49 Add to Cart Compare Quick view Details Rapala | sku: SRRS07SB Rapala Shad Rap RS 2 3/4", 7/16 oz, Silver Blue MSRP: Now: $12.49 Add to Cart Compare Quick view Details Rapala | sku: SR07P Rapala Shad Rap 2 3/4", 5/16 oz, Perch MSRP: Now: $14.99 Add to Cart Compare Quick view Details Rapala | sku: SR05P Rapala Shad Rap 2", 3/16 oz, Perch MSRP: Now: $14.79 Add to Cart Compare Quick view Details Rapala | sku: SP07F Rapala Skitter Pop Topwater 2 3/4", 1/4 oz, Frog MSRP: Now: $16.29 Add to Cart Compare Quick view Details Rapala | sku: SP05SB Rapala Skitter Pop Topwater 2", 3/16 oz, Silver Blue MSRP: Now: $16.29 Add to Cart Compare Quick view Details Rapala | sku: SP05F Rapala Skitter Pop Topwater 2", 3/16 oz, Frog MSRP: Now: $16.29 Add to Cart Compare Quick view Details Rapala | sku: RNR08HESD Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Holographic Emerald Shad MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: RNR07SG Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Silver Gold MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07RCW Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Red Crawdad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR05S Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver MSRP: Now: $8.79 Add to Cart Compare Quick view Details Rapala | sku: RNR05RFCW Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Redfire Crawdad MSRP: Now: $8.79 Add to Cart Compare Quick view Details Rapala | sku: RNR05RCW Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Red Crawdad MSRP: Now: $8.79 Add to Cart Compare Quick view Musky Innovations | sku: 07002 Musky Innovations Magnum Swimming Dawg 11" White Sucker Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $54.95 Add to Cart Compare Quick view Musky Innovations | sku: 07103 Musky Innovations Regular Swimming Dawg 8" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood. Features: Balsa... MSRP: Now: $11.79 Add to Cart Compare Quick view Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it attempts... MSRP: Now: $43.95 Add to Cart Compare Quick view Northland | sku: RBE8 Northland Rumble Beast 2 1/4 oz 8", #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body with an... MSRP: Now: $23.95 Choose Options Compare Quick view Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. Specifications Lure Size: 4 1/2" Lure Weight:... MSRP: Now: $9.95 Choose Options Compare Quick view Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz The most versatile Blade Bait on the market. The Freedom Blade Bait is a three in one tool to get the job done through all four seasons. The lure features multiple ways to rig the hooks to match your desired presentation. The most unique feature is the... MSRP: Now: $6.95 Choose Options Compare Quick view Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz Berkley paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits... MSRP: Now: $10.29 Choose Options Compare Quick view Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Was: Now: $13.89 - $16.95 Choose Options Compare Quick view Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view Cotton Cordell | sku: C25361 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2 oz, Gold Shiner All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view sku: C2503 Cotton Cordell Super Spot Lipless Crankbait, 3" , 1/2oz, Gold/Black, Sinking All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view Cotton Cordell | sku: C25359 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2oz, Copper Craw All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view Strike King | sku: HCCM Strike King Chick Magnet Flatside, 7/16 oz The thin body design of the Chick Magnet and the circuit board lip impart a tighter wobble and an exceptionally lifelike action to the lure. The subtlety of the Chick Magnet makes it ideal in the four to six foot depth range. Anglers are also beginning... MSRP: Now: $11.79 Choose Options Compare Quick view Strike King | sku: HCKVDJ300D Strike King KVD Deep Jerkbait 3 Hook, 3/5 oz The KVD 300 Deep Jerkbait series has the perfect combination of roll, wiggle and flash. The combination of our proprietary weight transfer system for increased castability, with 3D eyes and premium black nickel hooks, result in that lethal action... MSRP: Now: $12.29 Choose Options Compare Quick view Strike King | sku: HC3XD Strike King7/16 oz ProModel S3XD, Fire Craw Deep diving crankbaits are common, but the unique curved bills of the XD series allow the bait to dive deeper and faster changing the deep diving crankbait game forever. The XD series from Strike King has set the standard for deep running... MSRP: Now: $8.29 Choose Options Compare Quick view Strike King | sku: REYESDTT12 Strike King Red Eye Shad 1/2 oz Tungsten 2 Tap The Red Eyed Shad Tungsten 2-Tap has all the same features as our regular Red Eyed Shad, but it's designed with a unique tungsten sound chamber that emits a double tapping cadence for a unique sound that can trigger even the most finicky fish to bite... MSRP: Now: $10.79 Choose Options Compare Quick view Strike King | sku: REYESD12 Strike King Red Eyed Shad, 1/2 oz The Red Eyed Shad has become the standard bearer lipless crankbait on the pro tour. Designed by our National Pro-Staff, the Red Eyed Shad has incredible action and features some awesome paint jobs, premium hooks, 3D eyes and free floating rattles to give... MSRP: Now: $8.49 Choose Options Compare Quick view Strike King | sku: HCKVDSDHK Strike King KVD Sexy Dawg Hard Knock Topwater, 5/8 oz The Sexy Dawg was designed and reviewed by Kevin VanDam to be an easy to walk, far casting, premium "walk-the-dog" topwater lure with great action. Mission accomplished! Now with the Hard Knock rattle chamber for a deeper knocking sound. Rhythmically... MSRP: Now: $11.79 Choose Options Compare Quick view Strike King | sku: HCKVDS1.5D Strike King KVD 1.5 Deep Diver Same incredible action, size and profile as the KVD 1.5 but with a deep diving bill. The KVD 1.5 Deep Diver takes the fish catching to all new depths! Designed to the exact specifications of angling legend Kevin VanDam. Features Upsized bill Silent... MSRP: Now: $10.79 Choose Options Compare Quick view sku: HCKVDS1.5 Strike King Square Bill 1.5, 7/16 oz Designed to the exact specifications of angling legend Kevin VanDam. Perfect for shallow water and power fishing. The squarebill design and unique “hunting” action will constantly wander with erratic movement while still running true. It also... MSRP: Now: $8.29 Choose Options Compare Quick view Strike King | sku: HCKVDJ200 Strike King KVD Jerkbait 2 Hook Pro, 3/8oz The KVD 200 Jerkbait series has the perfect combination of roll, wiggle and flash. The combination of our proprietary weight transfer system for increased castability, with 3D eyes and premium black nickel hooks, results in that lethal action... MSRP: Now: $12.49 Choose Options Compare Quick view Freedom | sku: 431 Freedom 65 Ultra Diver 2.5" Shad Crankbait, 3/8 oz The Freedom Tackle Ultra Diver Shad from American Baitworks is changing the way anglers fish with a deep diving crankbait. The forward weighted design and clover leaf bill create a radical deflection action off structure PLUS ensures that this... MSRP: Now: $9.49 Choose Options Compare Quick view Freedom | sku: 422 Freedom 105 Ultra Diver 5" Minnow Crankbait, 5/8 oz The FT Ultra Diver Minnow is just the bait you need to up your fishing game. The design team at American Baitworks developed the FT Ultra Diver Minnow with a forward-weighted design which ensures the minnow is primed and ready to dive deep as soon as it... MSRP: Now: $10.95 Choose Options Compare Quick view Rat-L-Trap | sku: RT Rat-L-Trap 1/2 Oz Lipless Crankbait Many will argue that the Rat-L-Trap is one of the best lures ever made. In fact, Outdoor Life magazine referred to Rattle Trap as the “Most Influential Fishing Lure” of all time in their Hall of Fame fishing lure article. This lure produces... MSRP: Now: $10.49 Choose Options Compare Quick view Cotton Cordell | sku: CD5 Cotton Cordell Wally Diver 2.5", 1/4 oz Crankbait The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view Cotton Cordell | sku: CC-8598 Cotton Cordell Ripplin' Red Fin, 4.5", 3/8 oz The Cotton Cordell Red Fin is a legendary lure for a variety of gamefish, from bass and walleye in freshwater to specks and redfish on the coasts. The wavy sides of the Ripplin' Red Fin create an appearance of constant motion, even when the lure is... MSRP: Now: $9.95 Choose Options Compare Quick view
Quick view Details Strike King | sku: REYESD12 Strike King Red Eyed Shad, 1/2 oz MSRP: Now: $8.49 Choose Options Compare Quick view Details Strike King | sku: HCKVDSDHK Strike King KVD Sexy Dawg Hard Knock Topwater, 5/8 oz MSRP: Now: $11.79 Choose Options Compare Quick view Details Strike King | sku: HCKVDS1.5D Strike King KVD 1.5 Deep Diver MSRP: Now: $10.79 Choose Options Compare Quick view Details sku: HCKVDS1.5 Strike King Square Bill 1.5, 7/16 oz MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: HCKVDJ200 Strike King KVD Jerkbait 2 Hook Pro, 3/8oz MSRP: Now: $12.49 Choose Options Compare Quick view Details Freedom | sku: 431 Freedom 65 Ultra Diver 2.5" Shad Crankbait, 3/8 oz MSRP: Now: $9.49 Choose Options Compare Quick view Details Freedom | sku: 422 Freedom 105 Ultra Diver 5" Minnow Crankbait, 5/8 oz MSRP: Now: $10.95 Choose Options Compare Quick view Details Rat-L-Trap | sku: RT Rat-L-Trap 1/2 Oz Lipless Crankbait MSRP: Now: $10.49 Choose Options Compare Quick view Details Cotton Cordell | sku: CD5 Cotton Cordell Wally Diver 2.5", 1/4 oz Crankbait MSRP: Now: $9.95 Choose Options Compare Quick view Details Cotton Cordell | sku: CC-8598 Cotton Cordell Ripplin' Red Fin, 4.5", 3/8 oz MSRP: Now: $9.95 Choose Options Compare Quick view Details Lunkerhunt | sku: Prey102 Lunkerhunt East Pry, 3", 1/2oz, Silver Side MSRP: Now: $9.99 Add to Cart Compare Quick view Details Rapala | sku: XR04RT Rapala X-Rap Jerkbait, 1-1/2", 1/16 Oz, Rainbow Trout MSRP: Now: $15.99 Add to Cart Compare Quick view Details Rapala | sku: J07FT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Firetiger MSRP: Now: $14.29 Add to Cart Compare Quick view Details Rapala | sku: F07V Rapala Original Floating Lure, 2 3/4", 1/8 oz, Vampire MSRP: Now: $12.79 Add to Cart Compare Quick view Details Rapala | sku: CD05RT Rapala CountDown 2", 3/16 oz, Rainbow Trout MSRP: Now: $12.29 Add to Cart Compare Quick view Details Live Target | sku: RS70D220 LiveTarget Rainbow Smelt Deep Dive Jerkbait, 2 3/4", 1/8 oz, Gold/ Orange MSRP: Now: $12.29 Add to Cart Compare Quick view Details Rebel | sku: T30512 Rebel Frog-R Topwater Bait 2 3/8, 5/16 oz, Cricket Frog MSRP: Now: $7.95 Add to Cart Compare Quick view Details Rebel | sku: T30511 Rebel Frog-R Topwater Bait 2 3/8, 5/16 oz, Leopard Frog MSRP: Now: $7.95 Add to Cart Compare Quick view Details Rebel | sku: T30513 Rebel Frog-R Topwater Bait 2 3/8, 5/16 oz, Bullfrog MSRP: Now: $7.95 Add to Cart Compare Quick view Details Rapala | sku: XR08RT Rapala X-Rap Jerkbait, 3-1/8", 1/4 Oz, Rainbow Trout MSRP: Now: $17.49 Add to Cart Compare Quick view Details Rapala | sku: XR08S Rapala X-Rap Jerkbait, 3 1/8", 1/4 oz, Silver MSRP: Now: $17.49 Add to Cart Compare Quick view Details Rapala | sku: SRRS07SB Rapala Shad Rap RS 2 3/4", 7/16 oz, Silver Blue MSRP: Now: $12.49 Add to Cart Compare Quick view Details Rapala | sku: SR07P Rapala Shad Rap 2 3/4", 5/16 oz, Perch MSRP: Now: $14.99 Add to Cart Compare Quick view Details Rapala | sku: SR05P Rapala Shad Rap 2", 3/16 oz, Perch MSRP: Now: $14.79 Add to Cart Compare Quick view Details Rapala | sku: SP07F Rapala Skitter Pop Topwater 2 3/4", 1/4 oz, Frog MSRP: Now: $16.29 Add to Cart Compare Quick view Details Rapala | sku: SP05SB Rapala Skitter Pop Topwater 2", 3/16 oz, Silver Blue MSRP: Now: $16.29 Add to Cart Compare Quick view Details Rapala | sku: SP05F Rapala Skitter Pop Topwater 2", 3/16 oz, Frog MSRP: Now: $16.29 Add to Cart Compare Quick view Details Rapala | sku: RNR08HESD Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Holographic Emerald Shad MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: RNR07SG Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Silver Gold MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07RCW Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Red Crawdad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR05S Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver MSRP: Now: $8.79 Add to Cart Compare Quick view Details Rapala | sku: RNR05RFCW Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Redfire Crawdad MSRP: Now: $8.79 Add to Cart Compare Quick view Details Rapala | sku: RNR05RCW Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Red Crawdad MSRP: Now: $8.79 Add to Cart Compare Quick view Musky Innovations | sku: 07002 Musky Innovations Magnum Swimming Dawg 11" White Sucker Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $54.95 Add to Cart Compare Quick view Musky Innovations | sku: 07103 Musky Innovations Regular Swimming Dawg 8" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood. Features: Balsa... MSRP: Now: $11.79 Add to Cart Compare Quick view Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it attempts... MSRP: Now: $43.95 Add to Cart Compare Quick view Northland | sku: RBE8 Northland Rumble Beast 2 1/4 oz 8", #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body with an... MSRP: Now: $23.95 Choose Options Compare Quick view Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. Specifications Lure Size: 4 1/2" Lure Weight:... MSRP: Now: $9.95 Choose Options Compare Quick view Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz The most versatile Blade Bait on the market. The Freedom Blade Bait is a three in one tool to get the job done through all four seasons. The lure features multiple ways to rig the hooks to match your desired presentation. The most unique feature is the... MSRP: Now: $6.95 Choose Options Compare Quick view Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz Berkley paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits... MSRP: Now: $10.29 Choose Options Compare Quick view Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Was: Now: $13.89 - $16.95 Choose Options Compare Quick view Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view Cotton Cordell | sku: C25361 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2 oz, Gold Shiner All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view sku: C2503 Cotton Cordell Super Spot Lipless Crankbait, 3" , 1/2oz, Gold/Black, Sinking All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view Cotton Cordell | sku: C25359 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2oz, Copper Craw All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view Strike King | sku: HCCM Strike King Chick Magnet Flatside, 7/16 oz The thin body design of the Chick Magnet and the circuit board lip impart a tighter wobble and an exceptionally lifelike action to the lure. The subtlety of the Chick Magnet makes it ideal in the four to six foot depth range. Anglers are also beginning... MSRP: Now: $11.79 Choose Options Compare Quick view Strike King | sku: HCKVDJ300D Strike King KVD Deep Jerkbait 3 Hook, 3/5 oz The KVD 300 Deep Jerkbait series has the perfect combination of roll, wiggle and flash. The combination of our proprietary weight transfer system for increased castability, with 3D eyes and premium black nickel hooks, result in that lethal action... MSRP: Now: $12.29 Choose Options Compare Quick view Strike King | sku: HC3XD Strike King7/16 oz ProModel S3XD, Fire Craw Deep diving crankbaits are common, but the unique curved bills of the XD series allow the bait to dive deeper and faster changing the deep diving crankbait game forever. The XD series from Strike King has set the standard for deep running... MSRP: Now: $8.29 Choose Options Compare Quick view Strike King | sku: REYESDTT12 Strike King Red Eye Shad 1/2 oz Tungsten 2 Tap The Red Eyed Shad Tungsten 2-Tap has all the same features as our regular Red Eyed Shad, but it's designed with a unique tungsten sound chamber that emits a double tapping cadence for a unique sound that can trigger even the most finicky fish to bite... MSRP: Now: $10.79 Choose Options Compare Quick view Strike King | sku: REYESD12 Strike King Red Eyed Shad, 1/2 oz The Red Eyed Shad has become the standard bearer lipless crankbait on the pro tour. Designed by our National Pro-Staff, the Red Eyed Shad has incredible action and features some awesome paint jobs, premium hooks, 3D eyes and free floating rattles to give... MSRP: Now: $8.49 Choose Options Compare Quick view Strike King | sku: HCKVDSDHK Strike King KVD Sexy Dawg Hard Knock Topwater, 5/8 oz The Sexy Dawg was designed and reviewed by Kevin VanDam to be an easy to walk, far casting, premium "walk-the-dog" topwater lure with great action. Mission accomplished! Now with the Hard Knock rattle chamber for a deeper knocking sound. Rhythmically... MSRP: Now: $11.79 Choose Options Compare Quick view Strike King | sku: HCKVDS1.5D Strike King KVD 1.5 Deep Diver Same incredible action, size and profile as the KVD 1.5 but with a deep diving bill. The KVD 1.5 Deep Diver takes the fish catching to all new depths! Designed to the exact specifications of angling legend Kevin VanDam. Features Upsized bill Silent... MSRP: Now: $10.79 Choose Options Compare Quick view sku: HCKVDS1.5 Strike King Square Bill 1.5, 7/16 oz Designed to the exact specifications of angling legend Kevin VanDam. Perfect for shallow water and power fishing. The squarebill design and unique “hunting” action will constantly wander with erratic movement while still running true. It also... MSRP: Now: $8.29 Choose Options Compare Quick view Strike King | sku: HCKVDJ200 Strike King KVD Jerkbait 2 Hook Pro, 3/8oz The KVD 200 Jerkbait series has the perfect combination of roll, wiggle and flash. The combination of our proprietary weight transfer system for increased castability, with 3D eyes and premium black nickel hooks, results in that lethal action... MSRP: Now: $12.49 Choose Options Compare Quick view Freedom | sku: 431 Freedom 65 Ultra Diver 2.5" Shad Crankbait, 3/8 oz The Freedom Tackle Ultra Diver Shad from American Baitworks is changing the way anglers fish with a deep diving crankbait. The forward weighted design and clover leaf bill create a radical deflection action off structure PLUS ensures that this... MSRP: Now: $9.49 Choose Options Compare Quick view Freedom | sku: 422 Freedom 105 Ultra Diver 5" Minnow Crankbait, 5/8 oz The FT Ultra Diver Minnow is just the bait you need to up your fishing game. The design team at American Baitworks developed the FT Ultra Diver Minnow with a forward-weighted design which ensures the minnow is primed and ready to dive deep as soon as it... MSRP: Now: $10.95 Choose Options Compare Quick view Rat-L-Trap | sku: RT Rat-L-Trap 1/2 Oz Lipless Crankbait Many will argue that the Rat-L-Trap is one of the best lures ever made. In fact, Outdoor Life magazine referred to Rattle Trap as the “Most Influential Fishing Lure” of all time in their Hall of Fame fishing lure article. This lure produces... MSRP: Now: $10.49 Choose Options Compare Quick view Cotton Cordell | sku: CD5 Cotton Cordell Wally Diver 2.5", 1/4 oz Crankbait The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view Cotton Cordell | sku: CC-8598 Cotton Cordell Ripplin' Red Fin, 4.5", 3/8 oz The Cotton Cordell Red Fin is a legendary lure for a variety of gamefish, from bass and walleye in freshwater to specks and redfish on the coasts. The wavy sides of the Ripplin' Red Fin create an appearance of constant motion, even when the lure is... MSRP: Now: $9.95 Choose Options Compare Quick view
Quick view Details Strike King | sku: HCKVDSDHK Strike King KVD Sexy Dawg Hard Knock Topwater, 5/8 oz MSRP: Now: $11.79 Choose Options Compare Quick view Details Strike King | sku: HCKVDS1.5D Strike King KVD 1.5 Deep Diver MSRP: Now: $10.79 Choose Options Compare Quick view Details sku: HCKVDS1.5 Strike King Square Bill 1.5, 7/16 oz MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: HCKVDJ200 Strike King KVD Jerkbait 2 Hook Pro, 3/8oz MSRP: Now: $12.49 Choose Options Compare Quick view Details Freedom | sku: 431 Freedom 65 Ultra Diver 2.5" Shad Crankbait, 3/8 oz MSRP: Now: $9.49 Choose Options Compare Quick view Details Freedom | sku: 422 Freedom 105 Ultra Diver 5" Minnow Crankbait, 5/8 oz MSRP: Now: $10.95 Choose Options Compare Quick view Details Rat-L-Trap | sku: RT Rat-L-Trap 1/2 Oz Lipless Crankbait MSRP: Now: $10.49 Choose Options Compare Quick view Details Cotton Cordell | sku: CD5 Cotton Cordell Wally Diver 2.5", 1/4 oz Crankbait MSRP: Now: $9.95 Choose Options Compare Quick view Details Cotton Cordell | sku: CC-8598 Cotton Cordell Ripplin' Red Fin, 4.5", 3/8 oz MSRP: Now: $9.95 Choose Options Compare Quick view Details Lunkerhunt | sku: Prey102 Lunkerhunt East Pry, 3", 1/2oz, Silver Side MSRP: Now: $9.99 Add to Cart Compare Quick view Details Rapala | sku: XR04RT Rapala X-Rap Jerkbait, 1-1/2", 1/16 Oz, Rainbow Trout MSRP: Now: $15.99 Add to Cart Compare Quick view Details Rapala | sku: J07FT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Firetiger MSRP: Now: $14.29 Add to Cart Compare Quick view Details Rapala | sku: F07V Rapala Original Floating Lure, 2 3/4", 1/8 oz, Vampire MSRP: Now: $12.79 Add to Cart Compare Quick view Details Rapala | sku: CD05RT Rapala CountDown 2", 3/16 oz, Rainbow Trout MSRP: Now: $12.29 Add to Cart Compare Quick view Details Live Target | sku: RS70D220 LiveTarget Rainbow Smelt Deep Dive Jerkbait, 2 3/4", 1/8 oz, Gold/ Orange MSRP: Now: $12.29 Add to Cart Compare Quick view Details Rebel | sku: T30512 Rebel Frog-R Topwater Bait 2 3/8, 5/16 oz, Cricket Frog MSRP: Now: $7.95 Add to Cart Compare Quick view Details Rebel | sku: T30511 Rebel Frog-R Topwater Bait 2 3/8, 5/16 oz, Leopard Frog MSRP: Now: $7.95 Add to Cart Compare Quick view Details Rebel | sku: T30513 Rebel Frog-R Topwater Bait 2 3/8, 5/16 oz, Bullfrog MSRP: Now: $7.95 Add to Cart Compare Quick view Details Rapala | sku: XR08RT Rapala X-Rap Jerkbait, 3-1/8", 1/4 Oz, Rainbow Trout MSRP: Now: $17.49 Add to Cart Compare Quick view Details Rapala | sku: XR08S Rapala X-Rap Jerkbait, 3 1/8", 1/4 oz, Silver MSRP: Now: $17.49 Add to Cart Compare Quick view Details Rapala | sku: SRRS07SB Rapala Shad Rap RS 2 3/4", 7/16 oz, Silver Blue MSRP: Now: $12.49 Add to Cart Compare Quick view Details Rapala | sku: SR07P Rapala Shad Rap 2 3/4", 5/16 oz, Perch MSRP: Now: $14.99 Add to Cart Compare Quick view Details Rapala | sku: SR05P Rapala Shad Rap 2", 3/16 oz, Perch MSRP: Now: $14.79 Add to Cart Compare Quick view Details Rapala | sku: SP07F Rapala Skitter Pop Topwater 2 3/4", 1/4 oz, Frog MSRP: Now: $16.29 Add to Cart Compare Quick view Details Rapala | sku: SP05SB Rapala Skitter Pop Topwater 2", 3/16 oz, Silver Blue MSRP: Now: $16.29 Add to Cart Compare Quick view Details Rapala | sku: SP05F Rapala Skitter Pop Topwater 2", 3/16 oz, Frog MSRP: Now: $16.29 Add to Cart Compare Quick view Details Rapala | sku: RNR08HESD Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Holographic Emerald Shad MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: RNR07SG Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Silver Gold MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07RCW Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Red Crawdad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR05S Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver MSRP: Now: $8.79 Add to Cart Compare Quick view Details Rapala | sku: RNR05RFCW Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Redfire Crawdad MSRP: Now: $8.79 Add to Cart Compare Quick view Details Rapala | sku: RNR05RCW Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Red Crawdad MSRP: Now: $8.79 Add to Cart Compare Quick view Musky Innovations | sku: 07002 Musky Innovations Magnum Swimming Dawg 11" White Sucker Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $54.95 Add to Cart Compare Quick view Musky Innovations | sku: 07103 Musky Innovations Regular Swimming Dawg 8" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood. Features: Balsa... MSRP: Now: $11.79 Add to Cart Compare Quick view Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it attempts... MSRP: Now: $43.95 Add to Cart Compare Quick view Northland | sku: RBE8 Northland Rumble Beast 2 1/4 oz 8", #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body with an... MSRP: Now: $23.95 Choose Options Compare Quick view Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. Specifications Lure Size: 4 1/2" Lure Weight:... MSRP: Now: $9.95 Choose Options Compare Quick view Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz The most versatile Blade Bait on the market. The Freedom Blade Bait is a three in one tool to get the job done through all four seasons. The lure features multiple ways to rig the hooks to match your desired presentation. The most unique feature is the... MSRP: Now: $6.95 Choose Options Compare Quick view Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz Berkley paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits... MSRP: Now: $10.29 Choose Options Compare Quick view Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Was: Now: $13.89 - $16.95 Choose Options Compare Quick view Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view Cotton Cordell | sku: C25361 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2 oz, Gold Shiner All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view sku: C2503 Cotton Cordell Super Spot Lipless Crankbait, 3" , 1/2oz, Gold/Black, Sinking All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view Cotton Cordell | sku: C25359 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2oz, Copper Craw All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view Strike King | sku: HCCM Strike King Chick Magnet Flatside, 7/16 oz The thin body design of the Chick Magnet and the circuit board lip impart a tighter wobble and an exceptionally lifelike action to the lure. The subtlety of the Chick Magnet makes it ideal in the four to six foot depth range. Anglers are also beginning... MSRP: Now: $11.79 Choose Options Compare Quick view Strike King | sku: HCKVDJ300D Strike King KVD Deep Jerkbait 3 Hook, 3/5 oz The KVD 300 Deep Jerkbait series has the perfect combination of roll, wiggle and flash. The combination of our proprietary weight transfer system for increased castability, with 3D eyes and premium black nickel hooks, result in that lethal action... MSRP: Now: $12.29 Choose Options Compare Quick view Strike King | sku: HC3XD Strike King7/16 oz ProModel S3XD, Fire Craw Deep diving crankbaits are common, but the unique curved bills of the XD series allow the bait to dive deeper and faster changing the deep diving crankbait game forever. The XD series from Strike King has set the standard for deep running... MSRP: Now: $8.29 Choose Options Compare Quick view Strike King | sku: REYESDTT12 Strike King Red Eye Shad 1/2 oz Tungsten 2 Tap The Red Eyed Shad Tungsten 2-Tap has all the same features as our regular Red Eyed Shad, but it's designed with a unique tungsten sound chamber that emits a double tapping cadence for a unique sound that can trigger even the most finicky fish to bite... MSRP: Now: $10.79 Choose Options Compare Quick view Strike King | sku: REYESD12 Strike King Red Eyed Shad, 1/2 oz The Red Eyed Shad has become the standard bearer lipless crankbait on the pro tour. Designed by our National Pro-Staff, the Red Eyed Shad has incredible action and features some awesome paint jobs, premium hooks, 3D eyes and free floating rattles to give... MSRP: Now: $8.49 Choose Options Compare Quick view Strike King | sku: HCKVDSDHK Strike King KVD Sexy Dawg Hard Knock Topwater, 5/8 oz The Sexy Dawg was designed and reviewed by Kevin VanDam to be an easy to walk, far casting, premium "walk-the-dog" topwater lure with great action. Mission accomplished! Now with the Hard Knock rattle chamber for a deeper knocking sound. Rhythmically... MSRP: Now: $11.79 Choose Options Compare Quick view Strike King | sku: HCKVDS1.5D Strike King KVD 1.5 Deep Diver Same incredible action, size and profile as the KVD 1.5 but with a deep diving bill. The KVD 1.5 Deep Diver takes the fish catching to all new depths! Designed to the exact specifications of angling legend Kevin VanDam. Features Upsized bill Silent... MSRP: Now: $10.79 Choose Options Compare Quick view sku: HCKVDS1.5 Strike King Square Bill 1.5, 7/16 oz Designed to the exact specifications of angling legend Kevin VanDam. Perfect for shallow water and power fishing. The squarebill design and unique “hunting” action will constantly wander with erratic movement while still running true. It also... MSRP: Now: $8.29 Choose Options Compare Quick view Strike King | sku: HCKVDJ200 Strike King KVD Jerkbait 2 Hook Pro, 3/8oz The KVD 200 Jerkbait series has the perfect combination of roll, wiggle and flash. The combination of our proprietary weight transfer system for increased castability, with 3D eyes and premium black nickel hooks, results in that lethal action... MSRP: Now: $12.49 Choose Options Compare Quick view Freedom | sku: 431 Freedom 65 Ultra Diver 2.5" Shad Crankbait, 3/8 oz The Freedom Tackle Ultra Diver Shad from American Baitworks is changing the way anglers fish with a deep diving crankbait. The forward weighted design and clover leaf bill create a radical deflection action off structure PLUS ensures that this... MSRP: Now: $9.49 Choose Options Compare Quick view Freedom | sku: 422 Freedom 105 Ultra Diver 5" Minnow Crankbait, 5/8 oz The FT Ultra Diver Minnow is just the bait you need to up your fishing game. The design team at American Baitworks developed the FT Ultra Diver Minnow with a forward-weighted design which ensures the minnow is primed and ready to dive deep as soon as it... MSRP: Now: $10.95 Choose Options Compare Quick view Rat-L-Trap | sku: RT Rat-L-Trap 1/2 Oz Lipless Crankbait Many will argue that the Rat-L-Trap is one of the best lures ever made. In fact, Outdoor Life magazine referred to Rattle Trap as the “Most Influential Fishing Lure” of all time in their Hall of Fame fishing lure article. This lure produces... MSRP: Now: $10.49 Choose Options Compare Quick view Cotton Cordell | sku: CD5 Cotton Cordell Wally Diver 2.5", 1/4 oz Crankbait The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view Cotton Cordell | sku: CC-8598 Cotton Cordell Ripplin' Red Fin, 4.5", 3/8 oz The Cotton Cordell Red Fin is a legendary lure for a variety of gamefish, from bass and walleye in freshwater to specks and redfish on the coasts. The wavy sides of the Ripplin' Red Fin create an appearance of constant motion, even when the lure is... MSRP: Now: $9.95 Choose Options Compare Quick view
Quick view Details Strike King | sku: HCKVDS1.5D Strike King KVD 1.5 Deep Diver MSRP: Now: $10.79 Choose Options Compare Quick view Details sku: HCKVDS1.5 Strike King Square Bill 1.5, 7/16 oz MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: HCKVDJ200 Strike King KVD Jerkbait 2 Hook Pro, 3/8oz MSRP: Now: $12.49 Choose Options Compare Quick view Details Freedom | sku: 431 Freedom 65 Ultra Diver 2.5" Shad Crankbait, 3/8 oz MSRP: Now: $9.49 Choose Options Compare Quick view Details Freedom | sku: 422 Freedom 105 Ultra Diver 5" Minnow Crankbait, 5/8 oz MSRP: Now: $10.95 Choose Options Compare Quick view Details Rat-L-Trap | sku: RT Rat-L-Trap 1/2 Oz Lipless Crankbait MSRP: Now: $10.49 Choose Options Compare Quick view Details Cotton Cordell | sku: CD5 Cotton Cordell Wally Diver 2.5", 1/4 oz Crankbait MSRP: Now: $9.95 Choose Options Compare Quick view Details Cotton Cordell | sku: CC-8598 Cotton Cordell Ripplin' Red Fin, 4.5", 3/8 oz MSRP: Now: $9.95 Choose Options Compare Quick view Details Lunkerhunt | sku: Prey102 Lunkerhunt East Pry, 3", 1/2oz, Silver Side MSRP: Now: $9.99 Add to Cart Compare Quick view Details Rapala | sku: XR04RT Rapala X-Rap Jerkbait, 1-1/2", 1/16 Oz, Rainbow Trout MSRP: Now: $15.99 Add to Cart Compare Quick view Details Rapala | sku: J07FT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Firetiger MSRP: Now: $14.29 Add to Cart Compare Quick view Details Rapala | sku: F07V Rapala Original Floating Lure, 2 3/4", 1/8 oz, Vampire MSRP: Now: $12.79 Add to Cart Compare Quick view Details Rapala | sku: CD05RT Rapala CountDown 2", 3/16 oz, Rainbow Trout MSRP: Now: $12.29 Add to Cart Compare Quick view Details Live Target | sku: RS70D220 LiveTarget Rainbow Smelt Deep Dive Jerkbait, 2 3/4", 1/8 oz, Gold/ Orange MSRP: Now: $12.29 Add to Cart Compare Quick view Details Rebel | sku: T30512 Rebel Frog-R Topwater Bait 2 3/8, 5/16 oz, Cricket Frog MSRP: Now: $7.95 Add to Cart Compare Quick view Details Rebel | sku: T30511 Rebel Frog-R Topwater Bait 2 3/8, 5/16 oz, Leopard Frog MSRP: Now: $7.95 Add to Cart Compare Quick view Details Rebel | sku: T30513 Rebel Frog-R Topwater Bait 2 3/8, 5/16 oz, Bullfrog MSRP: Now: $7.95 Add to Cart Compare Quick view Details Rapala | sku: XR08RT Rapala X-Rap Jerkbait, 3-1/8", 1/4 Oz, Rainbow Trout MSRP: Now: $17.49 Add to Cart Compare Quick view Details Rapala | sku: XR08S Rapala X-Rap Jerkbait, 3 1/8", 1/4 oz, Silver MSRP: Now: $17.49 Add to Cart Compare Quick view Details Rapala | sku: SRRS07SB Rapala Shad Rap RS 2 3/4", 7/16 oz, Silver Blue MSRP: Now: $12.49 Add to Cart Compare Quick view Details Rapala | sku: SR07P Rapala Shad Rap 2 3/4", 5/16 oz, Perch MSRP: Now: $14.99 Add to Cart Compare Quick view Details Rapala | sku: SR05P Rapala Shad Rap 2", 3/16 oz, Perch MSRP: Now: $14.79 Add to Cart Compare Quick view Details Rapala | sku: SP07F Rapala Skitter Pop Topwater 2 3/4", 1/4 oz, Frog MSRP: Now: $16.29 Add to Cart Compare Quick view Details Rapala | sku: SP05SB Rapala Skitter Pop Topwater 2", 3/16 oz, Silver Blue MSRP: Now: $16.29 Add to Cart Compare Quick view Details Rapala | sku: SP05F Rapala Skitter Pop Topwater 2", 3/16 oz, Frog MSRP: Now: $16.29 Add to Cart Compare Quick view Details Rapala | sku: RNR08HESD Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Holographic Emerald Shad MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: RNR07SG Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Silver Gold MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07RCW Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Red Crawdad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR05S Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver MSRP: Now: $8.79 Add to Cart Compare Quick view Details Rapala | sku: RNR05RFCW Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Redfire Crawdad MSRP: Now: $8.79 Add to Cart Compare Quick view Details Rapala | sku: RNR05RCW Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Red Crawdad MSRP: Now: $8.79 Add to Cart Compare Quick view Musky Innovations | sku: 07002 Musky Innovations Magnum Swimming Dawg 11" White Sucker Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $54.95 Add to Cart Compare Quick view Musky Innovations | sku: 07103 Musky Innovations Regular Swimming Dawg 8" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood. Features: Balsa... MSRP: Now: $11.79 Add to Cart Compare Quick view Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it attempts... MSRP: Now: $43.95 Add to Cart Compare Quick view Northland | sku: RBE8 Northland Rumble Beast 2 1/4 oz 8", #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body with an... MSRP: Now: $23.95 Choose Options Compare Quick view Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. Specifications Lure Size: 4 1/2" Lure Weight:... MSRP: Now: $9.95 Choose Options Compare Quick view Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz The most versatile Blade Bait on the market. The Freedom Blade Bait is a three in one tool to get the job done through all four seasons. The lure features multiple ways to rig the hooks to match your desired presentation. The most unique feature is the... MSRP: Now: $6.95 Choose Options Compare Quick view Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz Berkley paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits... MSRP: Now: $10.29 Choose Options Compare Quick view Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Was: Now: $13.89 - $16.95 Choose Options Compare Quick view Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view Cotton Cordell | sku: C25361 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2 oz, Gold Shiner All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view sku: C2503 Cotton Cordell Super Spot Lipless Crankbait, 3" , 1/2oz, Gold/Black, Sinking All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view Cotton Cordell | sku: C25359 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2oz, Copper Craw All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view Strike King | sku: HCCM Strike King Chick Magnet Flatside, 7/16 oz The thin body design of the Chick Magnet and the circuit board lip impart a tighter wobble and an exceptionally lifelike action to the lure. The subtlety of the Chick Magnet makes it ideal in the four to six foot depth range. Anglers are also beginning... MSRP: Now: $11.79 Choose Options Compare Quick view Strike King | sku: HCKVDJ300D Strike King KVD Deep Jerkbait 3 Hook, 3/5 oz The KVD 300 Deep Jerkbait series has the perfect combination of roll, wiggle and flash. The combination of our proprietary weight transfer system for increased castability, with 3D eyes and premium black nickel hooks, result in that lethal action... MSRP: Now: $12.29 Choose Options Compare Quick view Strike King | sku: HC3XD Strike King7/16 oz ProModel S3XD, Fire Craw Deep diving crankbaits are common, but the unique curved bills of the XD series allow the bait to dive deeper and faster changing the deep diving crankbait game forever. The XD series from Strike King has set the standard for deep running... MSRP: Now: $8.29 Choose Options Compare Quick view Strike King | sku: REYESDTT12 Strike King Red Eye Shad 1/2 oz Tungsten 2 Tap The Red Eyed Shad Tungsten 2-Tap has all the same features as our regular Red Eyed Shad, but it's designed with a unique tungsten sound chamber that emits a double tapping cadence for a unique sound that can trigger even the most finicky fish to bite... MSRP: Now: $10.79 Choose Options Compare Quick view Strike King | sku: REYESD12 Strike King Red Eyed Shad, 1/2 oz The Red Eyed Shad has become the standard bearer lipless crankbait on the pro tour. Designed by our National Pro-Staff, the Red Eyed Shad has incredible action and features some awesome paint jobs, premium hooks, 3D eyes and free floating rattles to give... MSRP: Now: $8.49 Choose Options Compare Quick view Strike King | sku: HCKVDSDHK Strike King KVD Sexy Dawg Hard Knock Topwater, 5/8 oz The Sexy Dawg was designed and reviewed by Kevin VanDam to be an easy to walk, far casting, premium "walk-the-dog" topwater lure with great action. Mission accomplished! Now with the Hard Knock rattle chamber for a deeper knocking sound. Rhythmically... MSRP: Now: $11.79 Choose Options Compare Quick view Strike King | sku: HCKVDS1.5D Strike King KVD 1.5 Deep Diver Same incredible action, size and profile as the KVD 1.5 but with a deep diving bill. The KVD 1.5 Deep Diver takes the fish catching to all new depths! Designed to the exact specifications of angling legend Kevin VanDam. Features Upsized bill Silent... MSRP: Now: $10.79 Choose Options Compare Quick view sku: HCKVDS1.5 Strike King Square Bill 1.5, 7/16 oz Designed to the exact specifications of angling legend Kevin VanDam. Perfect for shallow water and power fishing. The squarebill design and unique “hunting” action will constantly wander with erratic movement while still running true. It also... MSRP: Now: $8.29 Choose Options Compare Quick view Strike King | sku: HCKVDJ200 Strike King KVD Jerkbait 2 Hook Pro, 3/8oz The KVD 200 Jerkbait series has the perfect combination of roll, wiggle and flash. The combination of our proprietary weight transfer system for increased castability, with 3D eyes and premium black nickel hooks, results in that lethal action... MSRP: Now: $12.49 Choose Options Compare Quick view Freedom | sku: 431 Freedom 65 Ultra Diver 2.5" Shad Crankbait, 3/8 oz The Freedom Tackle Ultra Diver Shad from American Baitworks is changing the way anglers fish with a deep diving crankbait. The forward weighted design and clover leaf bill create a radical deflection action off structure PLUS ensures that this... MSRP: Now: $9.49 Choose Options Compare Quick view Freedom | sku: 422 Freedom 105 Ultra Diver 5" Minnow Crankbait, 5/8 oz The FT Ultra Diver Minnow is just the bait you need to up your fishing game. The design team at American Baitworks developed the FT Ultra Diver Minnow with a forward-weighted design which ensures the minnow is primed and ready to dive deep as soon as it... MSRP: Now: $10.95 Choose Options Compare Quick view Rat-L-Trap | sku: RT Rat-L-Trap 1/2 Oz Lipless Crankbait Many will argue that the Rat-L-Trap is one of the best lures ever made. In fact, Outdoor Life magazine referred to Rattle Trap as the “Most Influential Fishing Lure” of all time in their Hall of Fame fishing lure article. This lure produces... MSRP: Now: $10.49 Choose Options Compare Quick view Cotton Cordell | sku: CD5 Cotton Cordell Wally Diver 2.5", 1/4 oz Crankbait The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view Cotton Cordell | sku: CC-8598 Cotton Cordell Ripplin' Red Fin, 4.5", 3/8 oz The Cotton Cordell Red Fin is a legendary lure for a variety of gamefish, from bass and walleye in freshwater to specks and redfish on the coasts. The wavy sides of the Ripplin' Red Fin create an appearance of constant motion, even when the lure is... MSRP: Now: $9.95 Choose Options Compare Quick view
Quick view Details sku: HCKVDS1.5 Strike King Square Bill 1.5, 7/16 oz MSRP: Now: $8.29 Choose Options Compare Quick view Details Strike King | sku: HCKVDJ200 Strike King KVD Jerkbait 2 Hook Pro, 3/8oz MSRP: Now: $12.49 Choose Options Compare Quick view Details Freedom | sku: 431 Freedom 65 Ultra Diver 2.5" Shad Crankbait, 3/8 oz MSRP: Now: $9.49 Choose Options Compare Quick view Details Freedom | sku: 422 Freedom 105 Ultra Diver 5" Minnow Crankbait, 5/8 oz MSRP: Now: $10.95 Choose Options Compare Quick view Details Rat-L-Trap | sku: RT Rat-L-Trap 1/2 Oz Lipless Crankbait MSRP: Now: $10.49 Choose Options Compare Quick view Details Cotton Cordell | sku: CD5 Cotton Cordell Wally Diver 2.5", 1/4 oz Crankbait MSRP: Now: $9.95 Choose Options Compare Quick view Details Cotton Cordell | sku: CC-8598 Cotton Cordell Ripplin' Red Fin, 4.5", 3/8 oz MSRP: Now: $9.95 Choose Options Compare Quick view Details Lunkerhunt | sku: Prey102 Lunkerhunt East Pry, 3", 1/2oz, Silver Side MSRP: Now: $9.99 Add to Cart Compare Quick view Details Rapala | sku: XR04RT Rapala X-Rap Jerkbait, 1-1/2", 1/16 Oz, Rainbow Trout MSRP: Now: $15.99 Add to Cart Compare Quick view Details Rapala | sku: J07FT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Firetiger MSRP: Now: $14.29 Add to Cart Compare Quick view Details Rapala | sku: F07V Rapala Original Floating Lure, 2 3/4", 1/8 oz, Vampire MSRP: Now: $12.79 Add to Cart Compare Quick view Details Rapala | sku: CD05RT Rapala CountDown 2", 3/16 oz, Rainbow Trout MSRP: Now: $12.29 Add to Cart Compare Quick view Details Live Target | sku: RS70D220 LiveTarget Rainbow Smelt Deep Dive Jerkbait, 2 3/4", 1/8 oz, Gold/ Orange MSRP: Now: $12.29 Add to Cart Compare Quick view Details Rebel | sku: T30512 Rebel Frog-R Topwater Bait 2 3/8, 5/16 oz, Cricket Frog MSRP: Now: $7.95 Add to Cart Compare Quick view Details Rebel | sku: T30511 Rebel Frog-R Topwater Bait 2 3/8, 5/16 oz, Leopard Frog MSRP: Now: $7.95 Add to Cart Compare Quick view Details Rebel | sku: T30513 Rebel Frog-R Topwater Bait 2 3/8, 5/16 oz, Bullfrog MSRP: Now: $7.95 Add to Cart Compare Quick view Details Rapala | sku: XR08RT Rapala X-Rap Jerkbait, 3-1/8", 1/4 Oz, Rainbow Trout MSRP: Now: $17.49 Add to Cart Compare Quick view Details Rapala | sku: XR08S Rapala X-Rap Jerkbait, 3 1/8", 1/4 oz, Silver MSRP: Now: $17.49 Add to Cart Compare Quick view Details Rapala | sku: SRRS07SB Rapala Shad Rap RS 2 3/4", 7/16 oz, Silver Blue MSRP: Now: $12.49 Add to Cart Compare Quick view Details Rapala | sku: SR07P Rapala Shad Rap 2 3/4", 5/16 oz, Perch MSRP: Now: $14.99 Add to Cart Compare Quick view Details Rapala | sku: SR05P Rapala Shad Rap 2", 3/16 oz, Perch MSRP: Now: $14.79 Add to Cart Compare Quick view Details Rapala | sku: SP07F Rapala Skitter Pop Topwater 2 3/4", 1/4 oz, Frog MSRP: Now: $16.29 Add to Cart Compare Quick view Details Rapala | sku: SP05SB Rapala Skitter Pop Topwater 2", 3/16 oz, Silver Blue MSRP: Now: $16.29 Add to Cart Compare Quick view Details Rapala | sku: SP05F Rapala Skitter Pop Topwater 2", 3/16 oz, Frog MSRP: Now: $16.29 Add to Cart Compare Quick view Details Rapala | sku: RNR08HESD Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Holographic Emerald Shad MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: RNR07SG Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Silver Gold MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07RCW Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Red Crawdad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR05S Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver MSRP: Now: $8.79 Add to Cart Compare Quick view Details Rapala | sku: RNR05RFCW Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Redfire Crawdad MSRP: Now: $8.79 Add to Cart Compare Quick view Details Rapala | sku: RNR05RCW Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Red Crawdad MSRP: Now: $8.79 Add to Cart Compare Quick view Musky Innovations | sku: 07002 Musky Innovations Magnum Swimming Dawg 11" White Sucker Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $54.95 Add to Cart Compare Quick view Musky Innovations | sku: 07103 Musky Innovations Regular Swimming Dawg 8" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood. Features: Balsa... MSRP: Now: $11.79 Add to Cart Compare Quick view Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it attempts... MSRP: Now: $43.95 Add to Cart Compare Quick view Northland | sku: RBE8 Northland Rumble Beast 2 1/4 oz 8", #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body with an... MSRP: Now: $23.95 Choose Options Compare Quick view Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. Specifications Lure Size: 4 1/2" Lure Weight:... MSRP: Now: $9.95 Choose Options Compare Quick view Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz The most versatile Blade Bait on the market. The Freedom Blade Bait is a three in one tool to get the job done through all four seasons. The lure features multiple ways to rig the hooks to match your desired presentation. The most unique feature is the... MSRP: Now: $6.95 Choose Options Compare Quick view Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz Berkley paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits... MSRP: Now: $10.29 Choose Options Compare Quick view Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Was: Now: $13.89 - $16.95 Choose Options Compare Quick view Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view Cotton Cordell | sku: C25361 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2 oz, Gold Shiner All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view sku: C2503 Cotton Cordell Super Spot Lipless Crankbait, 3" , 1/2oz, Gold/Black, Sinking All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view Cotton Cordell | sku: C25359 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2oz, Copper Craw All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view Strike King | sku: HCCM Strike King Chick Magnet Flatside, 7/16 oz The thin body design of the Chick Magnet and the circuit board lip impart a tighter wobble and an exceptionally lifelike action to the lure. The subtlety of the Chick Magnet makes it ideal in the four to six foot depth range. Anglers are also beginning... MSRP: Now: $11.79 Choose Options Compare Quick view Strike King | sku: HCKVDJ300D Strike King KVD Deep Jerkbait 3 Hook, 3/5 oz The KVD 300 Deep Jerkbait series has the perfect combination of roll, wiggle and flash. The combination of our proprietary weight transfer system for increased castability, with 3D eyes and premium black nickel hooks, result in that lethal action... MSRP: Now: $12.29 Choose Options Compare Quick view Strike King | sku: HC3XD Strike King7/16 oz ProModel S3XD, Fire Craw Deep diving crankbaits are common, but the unique curved bills of the XD series allow the bait to dive deeper and faster changing the deep diving crankbait game forever. The XD series from Strike King has set the standard for deep running... MSRP: Now: $8.29 Choose Options Compare Quick view Strike King | sku: REYESDTT12 Strike King Red Eye Shad 1/2 oz Tungsten 2 Tap The Red Eyed Shad Tungsten 2-Tap has all the same features as our regular Red Eyed Shad, but it's designed with a unique tungsten sound chamber that emits a double tapping cadence for a unique sound that can trigger even the most finicky fish to bite... MSRP: Now: $10.79 Choose Options Compare Quick view Strike King | sku: REYESD12 Strike King Red Eyed Shad, 1/2 oz The Red Eyed Shad has become the standard bearer lipless crankbait on the pro tour. Designed by our National Pro-Staff, the Red Eyed Shad has incredible action and features some awesome paint jobs, premium hooks, 3D eyes and free floating rattles to give... MSRP: Now: $8.49 Choose Options Compare Quick view Strike King | sku: HCKVDSDHK Strike King KVD Sexy Dawg Hard Knock Topwater, 5/8 oz The Sexy Dawg was designed and reviewed by Kevin VanDam to be an easy to walk, far casting, premium "walk-the-dog" topwater lure with great action. Mission accomplished! Now with the Hard Knock rattle chamber for a deeper knocking sound. Rhythmically... MSRP: Now: $11.79 Choose Options Compare Quick view Strike King | sku: HCKVDS1.5D Strike King KVD 1.5 Deep Diver Same incredible action, size and profile as the KVD 1.5 but with a deep diving bill. The KVD 1.5 Deep Diver takes the fish catching to all new depths! Designed to the exact specifications of angling legend Kevin VanDam. Features Upsized bill Silent... MSRP: Now: $10.79 Choose Options Compare Quick view sku: HCKVDS1.5 Strike King Square Bill 1.5, 7/16 oz Designed to the exact specifications of angling legend Kevin VanDam. Perfect for shallow water and power fishing. The squarebill design and unique “hunting” action will constantly wander with erratic movement while still running true. It also... MSRP: Now: $8.29 Choose Options Compare Quick view Strike King | sku: HCKVDJ200 Strike King KVD Jerkbait 2 Hook Pro, 3/8oz The KVD 200 Jerkbait series has the perfect combination of roll, wiggle and flash. The combination of our proprietary weight transfer system for increased castability, with 3D eyes and premium black nickel hooks, results in that lethal action... MSRP: Now: $12.49 Choose Options Compare Quick view Freedom | sku: 431 Freedom 65 Ultra Diver 2.5" Shad Crankbait, 3/8 oz The Freedom Tackle Ultra Diver Shad from American Baitworks is changing the way anglers fish with a deep diving crankbait. The forward weighted design and clover leaf bill create a radical deflection action off structure PLUS ensures that this... MSRP: Now: $9.49 Choose Options Compare Quick view Freedom | sku: 422 Freedom 105 Ultra Diver 5" Minnow Crankbait, 5/8 oz The FT Ultra Diver Minnow is just the bait you need to up your fishing game. The design team at American Baitworks developed the FT Ultra Diver Minnow with a forward-weighted design which ensures the minnow is primed and ready to dive deep as soon as it... MSRP: Now: $10.95 Choose Options Compare Quick view Rat-L-Trap | sku: RT Rat-L-Trap 1/2 Oz Lipless Crankbait Many will argue that the Rat-L-Trap is one of the best lures ever made. In fact, Outdoor Life magazine referred to Rattle Trap as the “Most Influential Fishing Lure” of all time in their Hall of Fame fishing lure article. This lure produces... MSRP: Now: $10.49 Choose Options Compare Quick view Cotton Cordell | sku: CD5 Cotton Cordell Wally Diver 2.5", 1/4 oz Crankbait The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view Cotton Cordell | sku: CC-8598 Cotton Cordell Ripplin' Red Fin, 4.5", 3/8 oz The Cotton Cordell Red Fin is a legendary lure for a variety of gamefish, from bass and walleye in freshwater to specks and redfish on the coasts. The wavy sides of the Ripplin' Red Fin create an appearance of constant motion, even when the lure is... MSRP: Now: $9.95 Choose Options Compare Quick view
Quick view Details Strike King | sku: HCKVDJ200 Strike King KVD Jerkbait 2 Hook Pro, 3/8oz MSRP: Now: $12.49 Choose Options Compare Quick view Details Freedom | sku: 431 Freedom 65 Ultra Diver 2.5" Shad Crankbait, 3/8 oz MSRP: Now: $9.49 Choose Options Compare Quick view Details Freedom | sku: 422 Freedom 105 Ultra Diver 5" Minnow Crankbait, 5/8 oz MSRP: Now: $10.95 Choose Options Compare Quick view Details Rat-L-Trap | sku: RT Rat-L-Trap 1/2 Oz Lipless Crankbait MSRP: Now: $10.49 Choose Options Compare Quick view Details Cotton Cordell | sku: CD5 Cotton Cordell Wally Diver 2.5", 1/4 oz Crankbait MSRP: Now: $9.95 Choose Options Compare Quick view Details Cotton Cordell | sku: CC-8598 Cotton Cordell Ripplin' Red Fin, 4.5", 3/8 oz MSRP: Now: $9.95 Choose Options Compare Quick view Details Lunkerhunt | sku: Prey102 Lunkerhunt East Pry, 3", 1/2oz, Silver Side MSRP: Now: $9.99 Add to Cart Compare Quick view Details Rapala | sku: XR04RT Rapala X-Rap Jerkbait, 1-1/2", 1/16 Oz, Rainbow Trout MSRP: Now: $15.99 Add to Cart Compare Quick view Details Rapala | sku: J07FT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Firetiger MSRP: Now: $14.29 Add to Cart Compare Quick view Details Rapala | sku: F07V Rapala Original Floating Lure, 2 3/4", 1/8 oz, Vampire MSRP: Now: $12.79 Add to Cart Compare Quick view Details Rapala | sku: CD05RT Rapala CountDown 2", 3/16 oz, Rainbow Trout MSRP: Now: $12.29 Add to Cart Compare Quick view Details Live Target | sku: RS70D220 LiveTarget Rainbow Smelt Deep Dive Jerkbait, 2 3/4", 1/8 oz, Gold/ Orange MSRP: Now: $12.29 Add to Cart Compare Quick view Details Rebel | sku: T30512 Rebel Frog-R Topwater Bait 2 3/8, 5/16 oz, Cricket Frog MSRP: Now: $7.95 Add to Cart Compare Quick view Details Rebel | sku: T30511 Rebel Frog-R Topwater Bait 2 3/8, 5/16 oz, Leopard Frog MSRP: Now: $7.95 Add to Cart Compare Quick view Details Rebel | sku: T30513 Rebel Frog-R Topwater Bait 2 3/8, 5/16 oz, Bullfrog MSRP: Now: $7.95 Add to Cart Compare Quick view Details Rapala | sku: XR08RT Rapala X-Rap Jerkbait, 3-1/8", 1/4 Oz, Rainbow Trout MSRP: Now: $17.49 Add to Cart Compare Quick view Details Rapala | sku: XR08S Rapala X-Rap Jerkbait, 3 1/8", 1/4 oz, Silver MSRP: Now: $17.49 Add to Cart Compare Quick view Details Rapala | sku: SRRS07SB Rapala Shad Rap RS 2 3/4", 7/16 oz, Silver Blue MSRP: Now: $12.49 Add to Cart Compare Quick view Details Rapala | sku: SR07P Rapala Shad Rap 2 3/4", 5/16 oz, Perch MSRP: Now: $14.99 Add to Cart Compare Quick view Details Rapala | sku: SR05P Rapala Shad Rap 2", 3/16 oz, Perch MSRP: Now: $14.79 Add to Cart Compare Quick view Details Rapala | sku: SP07F Rapala Skitter Pop Topwater 2 3/4", 1/4 oz, Frog MSRP: Now: $16.29 Add to Cart Compare Quick view Details Rapala | sku: SP05SB Rapala Skitter Pop Topwater 2", 3/16 oz, Silver Blue MSRP: Now: $16.29 Add to Cart Compare Quick view Details Rapala | sku: SP05F Rapala Skitter Pop Topwater 2", 3/16 oz, Frog MSRP: Now: $16.29 Add to Cart Compare Quick view Details Rapala | sku: RNR08HESD Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Holographic Emerald Shad MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: RNR07SG Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Silver Gold MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07RCW Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Red Crawdad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR05S Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver MSRP: Now: $8.79 Add to Cart Compare Quick view Details Rapala | sku: RNR05RFCW Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Redfire Crawdad MSRP: Now: $8.79 Add to Cart Compare Quick view Details Rapala | sku: RNR05RCW Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Red Crawdad MSRP: Now: $8.79 Add to Cart Compare Quick view Musky Innovations | sku: 07002 Musky Innovations Magnum Swimming Dawg 11" White Sucker Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $54.95 Add to Cart Compare Quick view Musky Innovations | sku: 07103 Musky Innovations Regular Swimming Dawg 8" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood. Features: Balsa... MSRP: Now: $11.79 Add to Cart Compare Quick view Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it attempts... MSRP: Now: $43.95 Add to Cart Compare Quick view Northland | sku: RBE8 Northland Rumble Beast 2 1/4 oz 8", #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body with an... MSRP: Now: $23.95 Choose Options Compare Quick view Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. Specifications Lure Size: 4 1/2" Lure Weight:... MSRP: Now: $9.95 Choose Options Compare Quick view Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz The most versatile Blade Bait on the market. The Freedom Blade Bait is a three in one tool to get the job done through all four seasons. The lure features multiple ways to rig the hooks to match your desired presentation. The most unique feature is the... MSRP: Now: $6.95 Choose Options Compare Quick view Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz Berkley paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits... MSRP: Now: $10.29 Choose Options Compare Quick view Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Was: Now: $13.89 - $16.95 Choose Options Compare Quick view Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view Cotton Cordell | sku: C25361 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2 oz, Gold Shiner All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view sku: C2503 Cotton Cordell Super Spot Lipless Crankbait, 3" , 1/2oz, Gold/Black, Sinking All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view Cotton Cordell | sku: C25359 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2oz, Copper Craw All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view Strike King | sku: HCCM Strike King Chick Magnet Flatside, 7/16 oz The thin body design of the Chick Magnet and the circuit board lip impart a tighter wobble and an exceptionally lifelike action to the lure. The subtlety of the Chick Magnet makes it ideal in the four to six foot depth range. Anglers are also beginning... MSRP: Now: $11.79 Choose Options Compare Quick view Strike King | sku: HCKVDJ300D Strike King KVD Deep Jerkbait 3 Hook, 3/5 oz The KVD 300 Deep Jerkbait series has the perfect combination of roll, wiggle and flash. The combination of our proprietary weight transfer system for increased castability, with 3D eyes and premium black nickel hooks, result in that lethal action... MSRP: Now: $12.29 Choose Options Compare Quick view Strike King | sku: HC3XD Strike King7/16 oz ProModel S3XD, Fire Craw Deep diving crankbaits are common, but the unique curved bills of the XD series allow the bait to dive deeper and faster changing the deep diving crankbait game forever. The XD series from Strike King has set the standard for deep running... MSRP: Now: $8.29 Choose Options Compare Quick view Strike King | sku: REYESDTT12 Strike King Red Eye Shad 1/2 oz Tungsten 2 Tap The Red Eyed Shad Tungsten 2-Tap has all the same features as our regular Red Eyed Shad, but it's designed with a unique tungsten sound chamber that emits a double tapping cadence for a unique sound that can trigger even the most finicky fish to bite... MSRP: Now: $10.79 Choose Options Compare Quick view Strike King | sku: REYESD12 Strike King Red Eyed Shad, 1/2 oz The Red Eyed Shad has become the standard bearer lipless crankbait on the pro tour. Designed by our National Pro-Staff, the Red Eyed Shad has incredible action and features some awesome paint jobs, premium hooks, 3D eyes and free floating rattles to give... MSRP: Now: $8.49 Choose Options Compare Quick view Strike King | sku: HCKVDSDHK Strike King KVD Sexy Dawg Hard Knock Topwater, 5/8 oz The Sexy Dawg was designed and reviewed by Kevin VanDam to be an easy to walk, far casting, premium "walk-the-dog" topwater lure with great action. Mission accomplished! Now with the Hard Knock rattle chamber for a deeper knocking sound. Rhythmically... MSRP: Now: $11.79 Choose Options Compare Quick view Strike King | sku: HCKVDS1.5D Strike King KVD 1.5 Deep Diver Same incredible action, size and profile as the KVD 1.5 but with a deep diving bill. The KVD 1.5 Deep Diver takes the fish catching to all new depths! Designed to the exact specifications of angling legend Kevin VanDam. Features Upsized bill Silent... MSRP: Now: $10.79 Choose Options Compare Quick view sku: HCKVDS1.5 Strike King Square Bill 1.5, 7/16 oz Designed to the exact specifications of angling legend Kevin VanDam. Perfect for shallow water and power fishing. The squarebill design and unique “hunting” action will constantly wander with erratic movement while still running true. It also... MSRP: Now: $8.29 Choose Options Compare Quick view Strike King | sku: HCKVDJ200 Strike King KVD Jerkbait 2 Hook Pro, 3/8oz The KVD 200 Jerkbait series has the perfect combination of roll, wiggle and flash. The combination of our proprietary weight transfer system for increased castability, with 3D eyes and premium black nickel hooks, results in that lethal action... MSRP: Now: $12.49 Choose Options Compare Quick view Freedom | sku: 431 Freedom 65 Ultra Diver 2.5" Shad Crankbait, 3/8 oz The Freedom Tackle Ultra Diver Shad from American Baitworks is changing the way anglers fish with a deep diving crankbait. The forward weighted design and clover leaf bill create a radical deflection action off structure PLUS ensures that this... MSRP: Now: $9.49 Choose Options Compare Quick view Freedom | sku: 422 Freedom 105 Ultra Diver 5" Minnow Crankbait, 5/8 oz The FT Ultra Diver Minnow is just the bait you need to up your fishing game. The design team at American Baitworks developed the FT Ultra Diver Minnow with a forward-weighted design which ensures the minnow is primed and ready to dive deep as soon as it... MSRP: Now: $10.95 Choose Options Compare Quick view Rat-L-Trap | sku: RT Rat-L-Trap 1/2 Oz Lipless Crankbait Many will argue that the Rat-L-Trap is one of the best lures ever made. In fact, Outdoor Life magazine referred to Rattle Trap as the “Most Influential Fishing Lure” of all time in their Hall of Fame fishing lure article. This lure produces... MSRP: Now: $10.49 Choose Options Compare Quick view Cotton Cordell | sku: CD5 Cotton Cordell Wally Diver 2.5", 1/4 oz Crankbait The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view Cotton Cordell | sku: CC-8598 Cotton Cordell Ripplin' Red Fin, 4.5", 3/8 oz The Cotton Cordell Red Fin is a legendary lure for a variety of gamefish, from bass and walleye in freshwater to specks and redfish on the coasts. The wavy sides of the Ripplin' Red Fin create an appearance of constant motion, even when the lure is... MSRP: Now: $9.95 Choose Options Compare Quick view
Quick view Details Freedom | sku: 431 Freedom 65 Ultra Diver 2.5" Shad Crankbait, 3/8 oz MSRP: Now: $9.49 Choose Options Compare Quick view Details Freedom | sku: 422 Freedom 105 Ultra Diver 5" Minnow Crankbait, 5/8 oz MSRP: Now: $10.95 Choose Options Compare Quick view Details Rat-L-Trap | sku: RT Rat-L-Trap 1/2 Oz Lipless Crankbait MSRP: Now: $10.49 Choose Options Compare Quick view Details Cotton Cordell | sku: CD5 Cotton Cordell Wally Diver 2.5", 1/4 oz Crankbait MSRP: Now: $9.95 Choose Options Compare Quick view Details Cotton Cordell | sku: CC-8598 Cotton Cordell Ripplin' Red Fin, 4.5", 3/8 oz MSRP: Now: $9.95 Choose Options Compare Quick view Details Lunkerhunt | sku: Prey102 Lunkerhunt East Pry, 3", 1/2oz, Silver Side MSRP: Now: $9.99 Add to Cart Compare Quick view Details Rapala | sku: XR04RT Rapala X-Rap Jerkbait, 1-1/2", 1/16 Oz, Rainbow Trout MSRP: Now: $15.99 Add to Cart Compare Quick view Details Rapala | sku: J07FT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Firetiger MSRP: Now: $14.29 Add to Cart Compare Quick view Details Rapala | sku: F07V Rapala Original Floating Lure, 2 3/4", 1/8 oz, Vampire MSRP: Now: $12.79 Add to Cart Compare Quick view Details Rapala | sku: CD05RT Rapala CountDown 2", 3/16 oz, Rainbow Trout MSRP: Now: $12.29 Add to Cart Compare Quick view Details Live Target | sku: RS70D220 LiveTarget Rainbow Smelt Deep Dive Jerkbait, 2 3/4", 1/8 oz, Gold/ Orange MSRP: Now: $12.29 Add to Cart Compare Quick view Details Rebel | sku: T30512 Rebel Frog-R Topwater Bait 2 3/8, 5/16 oz, Cricket Frog MSRP: Now: $7.95 Add to Cart Compare Quick view Details Rebel | sku: T30511 Rebel Frog-R Topwater Bait 2 3/8, 5/16 oz, Leopard Frog MSRP: Now: $7.95 Add to Cart Compare Quick view Details Rebel | sku: T30513 Rebel Frog-R Topwater Bait 2 3/8, 5/16 oz, Bullfrog MSRP: Now: $7.95 Add to Cart Compare Quick view Details Rapala | sku: XR08RT Rapala X-Rap Jerkbait, 3-1/8", 1/4 Oz, Rainbow Trout MSRP: Now: $17.49 Add to Cart Compare Quick view Details Rapala | sku: XR08S Rapala X-Rap Jerkbait, 3 1/8", 1/4 oz, Silver MSRP: Now: $17.49 Add to Cart Compare Quick view Details Rapala | sku: SRRS07SB Rapala Shad Rap RS 2 3/4", 7/16 oz, Silver Blue MSRP: Now: $12.49 Add to Cart Compare Quick view Details Rapala | sku: SR07P Rapala Shad Rap 2 3/4", 5/16 oz, Perch MSRP: Now: $14.99 Add to Cart Compare Quick view Details Rapala | sku: SR05P Rapala Shad Rap 2", 3/16 oz, Perch MSRP: Now: $14.79 Add to Cart Compare Quick view Details Rapala | sku: SP07F Rapala Skitter Pop Topwater 2 3/4", 1/4 oz, Frog MSRP: Now: $16.29 Add to Cart Compare Quick view Details Rapala | sku: SP05SB Rapala Skitter Pop Topwater 2", 3/16 oz, Silver Blue MSRP: Now: $16.29 Add to Cart Compare Quick view Details Rapala | sku: SP05F Rapala Skitter Pop Topwater 2", 3/16 oz, Frog MSRP: Now: $16.29 Add to Cart Compare Quick view Details Rapala | sku: RNR08HESD Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Holographic Emerald Shad MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: RNR07SG Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Silver Gold MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07RCW Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Red Crawdad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR05S Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver MSRP: Now: $8.79 Add to Cart Compare Quick view Details Rapala | sku: RNR05RFCW Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Redfire Crawdad MSRP: Now: $8.79 Add to Cart Compare Quick view Details Rapala | sku: RNR05RCW Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Red Crawdad MSRP: Now: $8.79 Add to Cart Compare Quick view Musky Innovations | sku: 07002 Musky Innovations Magnum Swimming Dawg 11" White Sucker Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $54.95 Add to Cart Compare Quick view Musky Innovations | sku: 07103 Musky Innovations Regular Swimming Dawg 8" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood. Features: Balsa... MSRP: Now: $11.79 Add to Cart Compare Quick view Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it attempts... MSRP: Now: $43.95 Add to Cart Compare Quick view Northland | sku: RBE8 Northland Rumble Beast 2 1/4 oz 8", #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body with an... MSRP: Now: $23.95 Choose Options Compare Quick view Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. Specifications Lure Size: 4 1/2" Lure Weight:... MSRP: Now: $9.95 Choose Options Compare Quick view Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz The most versatile Blade Bait on the market. The Freedom Blade Bait is a three in one tool to get the job done through all four seasons. The lure features multiple ways to rig the hooks to match your desired presentation. The most unique feature is the... MSRP: Now: $6.95 Choose Options Compare Quick view Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz Berkley paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits... MSRP: Now: $10.29 Choose Options Compare Quick view Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Was: Now: $13.89 - $16.95 Choose Options Compare Quick view Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view Cotton Cordell | sku: C25361 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2 oz, Gold Shiner All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view sku: C2503 Cotton Cordell Super Spot Lipless Crankbait, 3" , 1/2oz, Gold/Black, Sinking All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view Cotton Cordell | sku: C25359 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2oz, Copper Craw All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view Strike King | sku: HCCM Strike King Chick Magnet Flatside, 7/16 oz The thin body design of the Chick Magnet and the circuit board lip impart a tighter wobble and an exceptionally lifelike action to the lure. The subtlety of the Chick Magnet makes it ideal in the four to six foot depth range. Anglers are also beginning... MSRP: Now: $11.79 Choose Options Compare Quick view Strike King | sku: HCKVDJ300D Strike King KVD Deep Jerkbait 3 Hook, 3/5 oz The KVD 300 Deep Jerkbait series has the perfect combination of roll, wiggle and flash. The combination of our proprietary weight transfer system for increased castability, with 3D eyes and premium black nickel hooks, result in that lethal action... MSRP: Now: $12.29 Choose Options Compare Quick view Strike King | sku: HC3XD Strike King7/16 oz ProModel S3XD, Fire Craw Deep diving crankbaits are common, but the unique curved bills of the XD series allow the bait to dive deeper and faster changing the deep diving crankbait game forever. The XD series from Strike King has set the standard for deep running... MSRP: Now: $8.29 Choose Options Compare Quick view Strike King | sku: REYESDTT12 Strike King Red Eye Shad 1/2 oz Tungsten 2 Tap The Red Eyed Shad Tungsten 2-Tap has all the same features as our regular Red Eyed Shad, but it's designed with a unique tungsten sound chamber that emits a double tapping cadence for a unique sound that can trigger even the most finicky fish to bite... MSRP: Now: $10.79 Choose Options Compare Quick view Strike King | sku: REYESD12 Strike King Red Eyed Shad, 1/2 oz The Red Eyed Shad has become the standard bearer lipless crankbait on the pro tour. Designed by our National Pro-Staff, the Red Eyed Shad has incredible action and features some awesome paint jobs, premium hooks, 3D eyes and free floating rattles to give... MSRP: Now: $8.49 Choose Options Compare Quick view Strike King | sku: HCKVDSDHK Strike King KVD Sexy Dawg Hard Knock Topwater, 5/8 oz The Sexy Dawg was designed and reviewed by Kevin VanDam to be an easy to walk, far casting, premium "walk-the-dog" topwater lure with great action. Mission accomplished! Now with the Hard Knock rattle chamber for a deeper knocking sound. Rhythmically... MSRP: Now: $11.79 Choose Options Compare Quick view Strike King | sku: HCKVDS1.5D Strike King KVD 1.5 Deep Diver Same incredible action, size and profile as the KVD 1.5 but with a deep diving bill. The KVD 1.5 Deep Diver takes the fish catching to all new depths! Designed to the exact specifications of angling legend Kevin VanDam. Features Upsized bill Silent... MSRP: Now: $10.79 Choose Options Compare Quick view sku: HCKVDS1.5 Strike King Square Bill 1.5, 7/16 oz Designed to the exact specifications of angling legend Kevin VanDam. Perfect for shallow water and power fishing. The squarebill design and unique “hunting” action will constantly wander with erratic movement while still running true. It also... MSRP: Now: $8.29 Choose Options Compare Quick view Strike King | sku: HCKVDJ200 Strike King KVD Jerkbait 2 Hook Pro, 3/8oz The KVD 200 Jerkbait series has the perfect combination of roll, wiggle and flash. The combination of our proprietary weight transfer system for increased castability, with 3D eyes and premium black nickel hooks, results in that lethal action... MSRP: Now: $12.49 Choose Options Compare Quick view Freedom | sku: 431 Freedom 65 Ultra Diver 2.5" Shad Crankbait, 3/8 oz The Freedom Tackle Ultra Diver Shad from American Baitworks is changing the way anglers fish with a deep diving crankbait. The forward weighted design and clover leaf bill create a radical deflection action off structure PLUS ensures that this... MSRP: Now: $9.49 Choose Options Compare Quick view Freedom | sku: 422 Freedom 105 Ultra Diver 5" Minnow Crankbait, 5/8 oz The FT Ultra Diver Minnow is just the bait you need to up your fishing game. The design team at American Baitworks developed the FT Ultra Diver Minnow with a forward-weighted design which ensures the minnow is primed and ready to dive deep as soon as it... MSRP: Now: $10.95 Choose Options Compare Quick view Rat-L-Trap | sku: RT Rat-L-Trap 1/2 Oz Lipless Crankbait Many will argue that the Rat-L-Trap is one of the best lures ever made. In fact, Outdoor Life magazine referred to Rattle Trap as the “Most Influential Fishing Lure” of all time in their Hall of Fame fishing lure article. This lure produces... MSRP: Now: $10.49 Choose Options Compare Quick view Cotton Cordell | sku: CD5 Cotton Cordell Wally Diver 2.5", 1/4 oz Crankbait The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view Cotton Cordell | sku: CC-8598 Cotton Cordell Ripplin' Red Fin, 4.5", 3/8 oz The Cotton Cordell Red Fin is a legendary lure for a variety of gamefish, from bass and walleye in freshwater to specks and redfish on the coasts. The wavy sides of the Ripplin' Red Fin create an appearance of constant motion, even when the lure is... MSRP: Now: $9.95 Choose Options Compare Quick view
Quick view Details Freedom | sku: 422 Freedom 105 Ultra Diver 5" Minnow Crankbait, 5/8 oz MSRP: Now: $10.95 Choose Options Compare Quick view Details Rat-L-Trap | sku: RT Rat-L-Trap 1/2 Oz Lipless Crankbait MSRP: Now: $10.49 Choose Options Compare Quick view Details Cotton Cordell | sku: CD5 Cotton Cordell Wally Diver 2.5", 1/4 oz Crankbait MSRP: Now: $9.95 Choose Options Compare Quick view Details Cotton Cordell | sku: CC-8598 Cotton Cordell Ripplin' Red Fin, 4.5", 3/8 oz MSRP: Now: $9.95 Choose Options Compare Quick view Details Lunkerhunt | sku: Prey102 Lunkerhunt East Pry, 3", 1/2oz, Silver Side MSRP: Now: $9.99 Add to Cart Compare Quick view Details Rapala | sku: XR04RT Rapala X-Rap Jerkbait, 1-1/2", 1/16 Oz, Rainbow Trout MSRP: Now: $15.99 Add to Cart Compare Quick view Details Rapala | sku: J07FT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Firetiger MSRP: Now: $14.29 Add to Cart Compare Quick view Details Rapala | sku: F07V Rapala Original Floating Lure, 2 3/4", 1/8 oz, Vampire MSRP: Now: $12.79 Add to Cart Compare Quick view Details Rapala | sku: CD05RT Rapala CountDown 2", 3/16 oz, Rainbow Trout MSRP: Now: $12.29 Add to Cart Compare Quick view Details Live Target | sku: RS70D220 LiveTarget Rainbow Smelt Deep Dive Jerkbait, 2 3/4", 1/8 oz, Gold/ Orange MSRP: Now: $12.29 Add to Cart Compare Quick view Details Rebel | sku: T30512 Rebel Frog-R Topwater Bait 2 3/8, 5/16 oz, Cricket Frog MSRP: Now: $7.95 Add to Cart Compare Quick view Details Rebel | sku: T30511 Rebel Frog-R Topwater Bait 2 3/8, 5/16 oz, Leopard Frog MSRP: Now: $7.95 Add to Cart Compare Quick view Details Rebel | sku: T30513 Rebel Frog-R Topwater Bait 2 3/8, 5/16 oz, Bullfrog MSRP: Now: $7.95 Add to Cart Compare Quick view Details Rapala | sku: XR08RT Rapala X-Rap Jerkbait, 3-1/8", 1/4 Oz, Rainbow Trout MSRP: Now: $17.49 Add to Cart Compare Quick view Details Rapala | sku: XR08S Rapala X-Rap Jerkbait, 3 1/8", 1/4 oz, Silver MSRP: Now: $17.49 Add to Cart Compare Quick view Details Rapala | sku: SRRS07SB Rapala Shad Rap RS 2 3/4", 7/16 oz, Silver Blue MSRP: Now: $12.49 Add to Cart Compare Quick view Details Rapala | sku: SR07P Rapala Shad Rap 2 3/4", 5/16 oz, Perch MSRP: Now: $14.99 Add to Cart Compare Quick view Details Rapala | sku: SR05P Rapala Shad Rap 2", 3/16 oz, Perch MSRP: Now: $14.79 Add to Cart Compare Quick view Details Rapala | sku: SP07F Rapala Skitter Pop Topwater 2 3/4", 1/4 oz, Frog MSRP: Now: $16.29 Add to Cart Compare Quick view Details Rapala | sku: SP05SB Rapala Skitter Pop Topwater 2", 3/16 oz, Silver Blue MSRP: Now: $16.29 Add to Cart Compare Quick view Details Rapala | sku: SP05F Rapala Skitter Pop Topwater 2", 3/16 oz, Frog MSRP: Now: $16.29 Add to Cart Compare Quick view Details Rapala | sku: RNR08HESD Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Holographic Emerald Shad MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: RNR07SG Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Silver Gold MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07RCW Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Red Crawdad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR05S Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver MSRP: Now: $8.79 Add to Cart Compare Quick view Details Rapala | sku: RNR05RFCW Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Redfire Crawdad MSRP: Now: $8.79 Add to Cart Compare Quick view Details Rapala | sku: RNR05RCW Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Red Crawdad MSRP: Now: $8.79 Add to Cart Compare Quick view Musky Innovations | sku: 07002 Musky Innovations Magnum Swimming Dawg 11" White Sucker Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $54.95 Add to Cart Compare Quick view Musky Innovations | sku: 07103 Musky Innovations Regular Swimming Dawg 8" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood. Features: Balsa... MSRP: Now: $11.79 Add to Cart Compare Quick view Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it attempts... MSRP: Now: $43.95 Add to Cart Compare Quick view Northland | sku: RBE8 Northland Rumble Beast 2 1/4 oz 8", #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body with an... MSRP: Now: $23.95 Choose Options Compare Quick view Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. Specifications Lure Size: 4 1/2" Lure Weight:... MSRP: Now: $9.95 Choose Options Compare Quick view Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz The most versatile Blade Bait on the market. The Freedom Blade Bait is a three in one tool to get the job done through all four seasons. The lure features multiple ways to rig the hooks to match your desired presentation. The most unique feature is the... MSRP: Now: $6.95 Choose Options Compare Quick view Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz Berkley paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits... MSRP: Now: $10.29 Choose Options Compare Quick view Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Was: Now: $13.89 - $16.95 Choose Options Compare Quick view Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view Cotton Cordell | sku: C25361 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2 oz, Gold Shiner All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view sku: C2503 Cotton Cordell Super Spot Lipless Crankbait, 3" , 1/2oz, Gold/Black, Sinking All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view Cotton Cordell | sku: C25359 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2oz, Copper Craw All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view Strike King | sku: HCCM Strike King Chick Magnet Flatside, 7/16 oz The thin body design of the Chick Magnet and the circuit board lip impart a tighter wobble and an exceptionally lifelike action to the lure. The subtlety of the Chick Magnet makes it ideal in the four to six foot depth range. Anglers are also beginning... MSRP: Now: $11.79 Choose Options Compare Quick view Strike King | sku: HCKVDJ300D Strike King KVD Deep Jerkbait 3 Hook, 3/5 oz The KVD 300 Deep Jerkbait series has the perfect combination of roll, wiggle and flash. The combination of our proprietary weight transfer system for increased castability, with 3D eyes and premium black nickel hooks, result in that lethal action... MSRP: Now: $12.29 Choose Options Compare Quick view Strike King | sku: HC3XD Strike King7/16 oz ProModel S3XD, Fire Craw Deep diving crankbaits are common, but the unique curved bills of the XD series allow the bait to dive deeper and faster changing the deep diving crankbait game forever. The XD series from Strike King has set the standard for deep running... MSRP: Now: $8.29 Choose Options Compare Quick view Strike King | sku: REYESDTT12 Strike King Red Eye Shad 1/2 oz Tungsten 2 Tap The Red Eyed Shad Tungsten 2-Tap has all the same features as our regular Red Eyed Shad, but it's designed with a unique tungsten sound chamber that emits a double tapping cadence for a unique sound that can trigger even the most finicky fish to bite... MSRP: Now: $10.79 Choose Options Compare Quick view Strike King | sku: REYESD12 Strike King Red Eyed Shad, 1/2 oz The Red Eyed Shad has become the standard bearer lipless crankbait on the pro tour. Designed by our National Pro-Staff, the Red Eyed Shad has incredible action and features some awesome paint jobs, premium hooks, 3D eyes and free floating rattles to give... MSRP: Now: $8.49 Choose Options Compare Quick view Strike King | sku: HCKVDSDHK Strike King KVD Sexy Dawg Hard Knock Topwater, 5/8 oz The Sexy Dawg was designed and reviewed by Kevin VanDam to be an easy to walk, far casting, premium "walk-the-dog" topwater lure with great action. Mission accomplished! Now with the Hard Knock rattle chamber for a deeper knocking sound. Rhythmically... MSRP: Now: $11.79 Choose Options Compare Quick view Strike King | sku: HCKVDS1.5D Strike King KVD 1.5 Deep Diver Same incredible action, size and profile as the KVD 1.5 but with a deep diving bill. The KVD 1.5 Deep Diver takes the fish catching to all new depths! Designed to the exact specifications of angling legend Kevin VanDam. Features Upsized bill Silent... MSRP: Now: $10.79 Choose Options Compare Quick view sku: HCKVDS1.5 Strike King Square Bill 1.5, 7/16 oz Designed to the exact specifications of angling legend Kevin VanDam. Perfect for shallow water and power fishing. The squarebill design and unique “hunting” action will constantly wander with erratic movement while still running true. It also... MSRP: Now: $8.29 Choose Options Compare Quick view Strike King | sku: HCKVDJ200 Strike King KVD Jerkbait 2 Hook Pro, 3/8oz The KVD 200 Jerkbait series has the perfect combination of roll, wiggle and flash. The combination of our proprietary weight transfer system for increased castability, with 3D eyes and premium black nickel hooks, results in that lethal action... MSRP: Now: $12.49 Choose Options Compare Quick view Freedom | sku: 431 Freedom 65 Ultra Diver 2.5" Shad Crankbait, 3/8 oz The Freedom Tackle Ultra Diver Shad from American Baitworks is changing the way anglers fish with a deep diving crankbait. The forward weighted design and clover leaf bill create a radical deflection action off structure PLUS ensures that this... MSRP: Now: $9.49 Choose Options Compare Quick view Freedom | sku: 422 Freedom 105 Ultra Diver 5" Minnow Crankbait, 5/8 oz The FT Ultra Diver Minnow is just the bait you need to up your fishing game. The design team at American Baitworks developed the FT Ultra Diver Minnow with a forward-weighted design which ensures the minnow is primed and ready to dive deep as soon as it... MSRP: Now: $10.95 Choose Options Compare Quick view Rat-L-Trap | sku: RT Rat-L-Trap 1/2 Oz Lipless Crankbait Many will argue that the Rat-L-Trap is one of the best lures ever made. In fact, Outdoor Life magazine referred to Rattle Trap as the “Most Influential Fishing Lure” of all time in their Hall of Fame fishing lure article. This lure produces... MSRP: Now: $10.49 Choose Options Compare Quick view Cotton Cordell | sku: CD5 Cotton Cordell Wally Diver 2.5", 1/4 oz Crankbait The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view Cotton Cordell | sku: CC-8598 Cotton Cordell Ripplin' Red Fin, 4.5", 3/8 oz The Cotton Cordell Red Fin is a legendary lure for a variety of gamefish, from bass and walleye in freshwater to specks and redfish on the coasts. The wavy sides of the Ripplin' Red Fin create an appearance of constant motion, even when the lure is... MSRP: Now: $9.95 Choose Options Compare Quick view
Quick view Details Rat-L-Trap | sku: RT Rat-L-Trap 1/2 Oz Lipless Crankbait MSRP: Now: $10.49 Choose Options Compare Quick view Details Cotton Cordell | sku: CD5 Cotton Cordell Wally Diver 2.5", 1/4 oz Crankbait MSRP: Now: $9.95 Choose Options Compare Quick view Details Cotton Cordell | sku: CC-8598 Cotton Cordell Ripplin' Red Fin, 4.5", 3/8 oz MSRP: Now: $9.95 Choose Options Compare Quick view Details Lunkerhunt | sku: Prey102 Lunkerhunt East Pry, 3", 1/2oz, Silver Side MSRP: Now: $9.99 Add to Cart Compare Quick view Details Rapala | sku: XR04RT Rapala X-Rap Jerkbait, 1-1/2", 1/16 Oz, Rainbow Trout MSRP: Now: $15.99 Add to Cart Compare Quick view Details Rapala | sku: J07FT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Firetiger MSRP: Now: $14.29 Add to Cart Compare Quick view Details Rapala | sku: F07V Rapala Original Floating Lure, 2 3/4", 1/8 oz, Vampire MSRP: Now: $12.79 Add to Cart Compare Quick view Details Rapala | sku: CD05RT Rapala CountDown 2", 3/16 oz, Rainbow Trout MSRP: Now: $12.29 Add to Cart Compare Quick view Details Live Target | sku: RS70D220 LiveTarget Rainbow Smelt Deep Dive Jerkbait, 2 3/4", 1/8 oz, Gold/ Orange MSRP: Now: $12.29 Add to Cart Compare Quick view Details Rebel | sku: T30512 Rebel Frog-R Topwater Bait 2 3/8, 5/16 oz, Cricket Frog MSRP: Now: $7.95 Add to Cart Compare Quick view Details Rebel | sku: T30511 Rebel Frog-R Topwater Bait 2 3/8, 5/16 oz, Leopard Frog MSRP: Now: $7.95 Add to Cart Compare Quick view Details Rebel | sku: T30513 Rebel Frog-R Topwater Bait 2 3/8, 5/16 oz, Bullfrog MSRP: Now: $7.95 Add to Cart Compare Quick view Details Rapala | sku: XR08RT Rapala X-Rap Jerkbait, 3-1/8", 1/4 Oz, Rainbow Trout MSRP: Now: $17.49 Add to Cart Compare Quick view Details Rapala | sku: XR08S Rapala X-Rap Jerkbait, 3 1/8", 1/4 oz, Silver MSRP: Now: $17.49 Add to Cart Compare Quick view Details Rapala | sku: SRRS07SB Rapala Shad Rap RS 2 3/4", 7/16 oz, Silver Blue MSRP: Now: $12.49 Add to Cart Compare Quick view Details Rapala | sku: SR07P Rapala Shad Rap 2 3/4", 5/16 oz, Perch MSRP: Now: $14.99 Add to Cart Compare Quick view Details Rapala | sku: SR05P Rapala Shad Rap 2", 3/16 oz, Perch MSRP: Now: $14.79 Add to Cart Compare Quick view Details Rapala | sku: SP07F Rapala Skitter Pop Topwater 2 3/4", 1/4 oz, Frog MSRP: Now: $16.29 Add to Cart Compare Quick view Details Rapala | sku: SP05SB Rapala Skitter Pop Topwater 2", 3/16 oz, Silver Blue MSRP: Now: $16.29 Add to Cart Compare Quick view Details Rapala | sku: SP05F Rapala Skitter Pop Topwater 2", 3/16 oz, Frog MSRP: Now: $16.29 Add to Cart Compare Quick view Details Rapala | sku: RNR08HESD Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Holographic Emerald Shad MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: RNR07SG Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Silver Gold MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07RCW Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Red Crawdad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR05S Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver MSRP: Now: $8.79 Add to Cart Compare Quick view Details Rapala | sku: RNR05RFCW Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Redfire Crawdad MSRP: Now: $8.79 Add to Cart Compare Quick view Details Rapala | sku: RNR05RCW Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Red Crawdad MSRP: Now: $8.79 Add to Cart Compare Quick view Musky Innovations | sku: 07002 Musky Innovations Magnum Swimming Dawg 11" White Sucker Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $54.95 Add to Cart Compare Quick view Musky Innovations | sku: 07103 Musky Innovations Regular Swimming Dawg 8" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood. Features: Balsa... MSRP: Now: $11.79 Add to Cart Compare Quick view Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it attempts... MSRP: Now: $43.95 Add to Cart Compare Quick view Northland | sku: RBE8 Northland Rumble Beast 2 1/4 oz 8", #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body with an... MSRP: Now: $23.95 Choose Options Compare Quick view Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. Specifications Lure Size: 4 1/2" Lure Weight:... MSRP: Now: $9.95 Choose Options Compare Quick view Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz The most versatile Blade Bait on the market. The Freedom Blade Bait is a three in one tool to get the job done through all four seasons. The lure features multiple ways to rig the hooks to match your desired presentation. The most unique feature is the... MSRP: Now: $6.95 Choose Options Compare Quick view Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz Berkley paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits... MSRP: Now: $10.29 Choose Options Compare Quick view Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Was: Now: $13.89 - $16.95 Choose Options Compare Quick view Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view Cotton Cordell | sku: C25361 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2 oz, Gold Shiner All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view sku: C2503 Cotton Cordell Super Spot Lipless Crankbait, 3" , 1/2oz, Gold/Black, Sinking All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view Cotton Cordell | sku: C25359 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2oz, Copper Craw All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view Strike King | sku: HCCM Strike King Chick Magnet Flatside, 7/16 oz The thin body design of the Chick Magnet and the circuit board lip impart a tighter wobble and an exceptionally lifelike action to the lure. The subtlety of the Chick Magnet makes it ideal in the four to six foot depth range. Anglers are also beginning... MSRP: Now: $11.79 Choose Options Compare Quick view Strike King | sku: HCKVDJ300D Strike King KVD Deep Jerkbait 3 Hook, 3/5 oz The KVD 300 Deep Jerkbait series has the perfect combination of roll, wiggle and flash. The combination of our proprietary weight transfer system for increased castability, with 3D eyes and premium black nickel hooks, result in that lethal action... MSRP: Now: $12.29 Choose Options Compare Quick view Strike King | sku: HC3XD Strike King7/16 oz ProModel S3XD, Fire Craw Deep diving crankbaits are common, but the unique curved bills of the XD series allow the bait to dive deeper and faster changing the deep diving crankbait game forever. The XD series from Strike King has set the standard for deep running... MSRP: Now: $8.29 Choose Options Compare Quick view Strike King | sku: REYESDTT12 Strike King Red Eye Shad 1/2 oz Tungsten 2 Tap The Red Eyed Shad Tungsten 2-Tap has all the same features as our regular Red Eyed Shad, but it's designed with a unique tungsten sound chamber that emits a double tapping cadence for a unique sound that can trigger even the most finicky fish to bite... MSRP: Now: $10.79 Choose Options Compare Quick view Strike King | sku: REYESD12 Strike King Red Eyed Shad, 1/2 oz The Red Eyed Shad has become the standard bearer lipless crankbait on the pro tour. Designed by our National Pro-Staff, the Red Eyed Shad has incredible action and features some awesome paint jobs, premium hooks, 3D eyes and free floating rattles to give... MSRP: Now: $8.49 Choose Options Compare Quick view Strike King | sku: HCKVDSDHK Strike King KVD Sexy Dawg Hard Knock Topwater, 5/8 oz The Sexy Dawg was designed and reviewed by Kevin VanDam to be an easy to walk, far casting, premium "walk-the-dog" topwater lure with great action. Mission accomplished! Now with the Hard Knock rattle chamber for a deeper knocking sound. Rhythmically... MSRP: Now: $11.79 Choose Options Compare Quick view Strike King | sku: HCKVDS1.5D Strike King KVD 1.5 Deep Diver Same incredible action, size and profile as the KVD 1.5 but with a deep diving bill. The KVD 1.5 Deep Diver takes the fish catching to all new depths! Designed to the exact specifications of angling legend Kevin VanDam. Features Upsized bill Silent... MSRP: Now: $10.79 Choose Options Compare Quick view sku: HCKVDS1.5 Strike King Square Bill 1.5, 7/16 oz Designed to the exact specifications of angling legend Kevin VanDam. Perfect for shallow water and power fishing. The squarebill design and unique “hunting” action will constantly wander with erratic movement while still running true. It also... MSRP: Now: $8.29 Choose Options Compare Quick view Strike King | sku: HCKVDJ200 Strike King KVD Jerkbait 2 Hook Pro, 3/8oz The KVD 200 Jerkbait series has the perfect combination of roll, wiggle and flash. The combination of our proprietary weight transfer system for increased castability, with 3D eyes and premium black nickel hooks, results in that lethal action... MSRP: Now: $12.49 Choose Options Compare Quick view Freedom | sku: 431 Freedom 65 Ultra Diver 2.5" Shad Crankbait, 3/8 oz The Freedom Tackle Ultra Diver Shad from American Baitworks is changing the way anglers fish with a deep diving crankbait. The forward weighted design and clover leaf bill create a radical deflection action off structure PLUS ensures that this... MSRP: Now: $9.49 Choose Options Compare Quick view Freedom | sku: 422 Freedom 105 Ultra Diver 5" Minnow Crankbait, 5/8 oz The FT Ultra Diver Minnow is just the bait you need to up your fishing game. The design team at American Baitworks developed the FT Ultra Diver Minnow with a forward-weighted design which ensures the minnow is primed and ready to dive deep as soon as it... MSRP: Now: $10.95 Choose Options Compare Quick view Rat-L-Trap | sku: RT Rat-L-Trap 1/2 Oz Lipless Crankbait Many will argue that the Rat-L-Trap is one of the best lures ever made. In fact, Outdoor Life magazine referred to Rattle Trap as the “Most Influential Fishing Lure” of all time in their Hall of Fame fishing lure article. This lure produces... MSRP: Now: $10.49 Choose Options Compare Quick view Cotton Cordell | sku: CD5 Cotton Cordell Wally Diver 2.5", 1/4 oz Crankbait The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view Cotton Cordell | sku: CC-8598 Cotton Cordell Ripplin' Red Fin, 4.5", 3/8 oz The Cotton Cordell Red Fin is a legendary lure for a variety of gamefish, from bass and walleye in freshwater to specks and redfish on the coasts. The wavy sides of the Ripplin' Red Fin create an appearance of constant motion, even when the lure is... MSRP: Now: $9.95 Choose Options Compare Quick view
Quick view Details Cotton Cordell | sku: CD5 Cotton Cordell Wally Diver 2.5", 1/4 oz Crankbait MSRP: Now: $9.95 Choose Options Compare Quick view Details Cotton Cordell | sku: CC-8598 Cotton Cordell Ripplin' Red Fin, 4.5", 3/8 oz MSRP: Now: $9.95 Choose Options Compare Quick view Details Lunkerhunt | sku: Prey102 Lunkerhunt East Pry, 3", 1/2oz, Silver Side MSRP: Now: $9.99 Add to Cart Compare Quick view Details Rapala | sku: XR04RT Rapala X-Rap Jerkbait, 1-1/2", 1/16 Oz, Rainbow Trout MSRP: Now: $15.99 Add to Cart Compare Quick view Details Rapala | sku: J07FT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Firetiger MSRP: Now: $14.29 Add to Cart Compare Quick view Details Rapala | sku: F07V Rapala Original Floating Lure, 2 3/4", 1/8 oz, Vampire MSRP: Now: $12.79 Add to Cart Compare Quick view Details Rapala | sku: CD05RT Rapala CountDown 2", 3/16 oz, Rainbow Trout MSRP: Now: $12.29 Add to Cart Compare Quick view Details Live Target | sku: RS70D220 LiveTarget Rainbow Smelt Deep Dive Jerkbait, 2 3/4", 1/8 oz, Gold/ Orange MSRP: Now: $12.29 Add to Cart Compare Quick view Details Rebel | sku: T30512 Rebel Frog-R Topwater Bait 2 3/8, 5/16 oz, Cricket Frog MSRP: Now: $7.95 Add to Cart Compare Quick view Details Rebel | sku: T30511 Rebel Frog-R Topwater Bait 2 3/8, 5/16 oz, Leopard Frog MSRP: Now: $7.95 Add to Cart Compare Quick view Details Rebel | sku: T30513 Rebel Frog-R Topwater Bait 2 3/8, 5/16 oz, Bullfrog MSRP: Now: $7.95 Add to Cart Compare Quick view Details Rapala | sku: XR08RT Rapala X-Rap Jerkbait, 3-1/8", 1/4 Oz, Rainbow Trout MSRP: Now: $17.49 Add to Cart Compare Quick view Details Rapala | sku: XR08S Rapala X-Rap Jerkbait, 3 1/8", 1/4 oz, Silver MSRP: Now: $17.49 Add to Cart Compare Quick view Details Rapala | sku: SRRS07SB Rapala Shad Rap RS 2 3/4", 7/16 oz, Silver Blue MSRP: Now: $12.49 Add to Cart Compare Quick view Details Rapala | sku: SR07P Rapala Shad Rap 2 3/4", 5/16 oz, Perch MSRP: Now: $14.99 Add to Cart Compare Quick view Details Rapala | sku: SR05P Rapala Shad Rap 2", 3/16 oz, Perch MSRP: Now: $14.79 Add to Cart Compare Quick view Details Rapala | sku: SP07F Rapala Skitter Pop Topwater 2 3/4", 1/4 oz, Frog MSRP: Now: $16.29 Add to Cart Compare Quick view Details Rapala | sku: SP05SB Rapala Skitter Pop Topwater 2", 3/16 oz, Silver Blue MSRP: Now: $16.29 Add to Cart Compare Quick view Details Rapala | sku: SP05F Rapala Skitter Pop Topwater 2", 3/16 oz, Frog MSRP: Now: $16.29 Add to Cart Compare Quick view Details Rapala | sku: RNR08HESD Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Holographic Emerald Shad MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: RNR07SG Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Silver Gold MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07RCW Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Red Crawdad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR05S Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver MSRP: Now: $8.79 Add to Cart Compare Quick view Details Rapala | sku: RNR05RFCW Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Redfire Crawdad MSRP: Now: $8.79 Add to Cart Compare Quick view Details Rapala | sku: RNR05RCW Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Red Crawdad MSRP: Now: $8.79 Add to Cart Compare Quick view Musky Innovations | sku: 07002 Musky Innovations Magnum Swimming Dawg 11" White Sucker Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $54.95 Add to Cart Compare Quick view Musky Innovations | sku: 07103 Musky Innovations Regular Swimming Dawg 8" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood. Features: Balsa... MSRP: Now: $11.79 Add to Cart Compare Quick view Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it attempts... MSRP: Now: $43.95 Add to Cart Compare Quick view Northland | sku: RBE8 Northland Rumble Beast 2 1/4 oz 8", #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body with an... MSRP: Now: $23.95 Choose Options Compare Quick view Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. Specifications Lure Size: 4 1/2" Lure Weight:... MSRP: Now: $9.95 Choose Options Compare Quick view Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz The most versatile Blade Bait on the market. The Freedom Blade Bait is a three in one tool to get the job done through all four seasons. The lure features multiple ways to rig the hooks to match your desired presentation. The most unique feature is the... MSRP: Now: $6.95 Choose Options Compare Quick view Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz Berkley paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits... MSRP: Now: $10.29 Choose Options Compare Quick view Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Was: Now: $13.89 - $16.95 Choose Options Compare Quick view Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view Cotton Cordell | sku: C25361 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2 oz, Gold Shiner All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view sku: C2503 Cotton Cordell Super Spot Lipless Crankbait, 3" , 1/2oz, Gold/Black, Sinking All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view Cotton Cordell | sku: C25359 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2oz, Copper Craw All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view Strike King | sku: HCCM Strike King Chick Magnet Flatside, 7/16 oz The thin body design of the Chick Magnet and the circuit board lip impart a tighter wobble and an exceptionally lifelike action to the lure. The subtlety of the Chick Magnet makes it ideal in the four to six foot depth range. Anglers are also beginning... MSRP: Now: $11.79 Choose Options Compare Quick view Strike King | sku: HCKVDJ300D Strike King KVD Deep Jerkbait 3 Hook, 3/5 oz The KVD 300 Deep Jerkbait series has the perfect combination of roll, wiggle and flash. The combination of our proprietary weight transfer system for increased castability, with 3D eyes and premium black nickel hooks, result in that lethal action... MSRP: Now: $12.29 Choose Options Compare Quick view Strike King | sku: HC3XD Strike King7/16 oz ProModel S3XD, Fire Craw Deep diving crankbaits are common, but the unique curved bills of the XD series allow the bait to dive deeper and faster changing the deep diving crankbait game forever. The XD series from Strike King has set the standard for deep running... MSRP: Now: $8.29 Choose Options Compare Quick view Strike King | sku: REYESDTT12 Strike King Red Eye Shad 1/2 oz Tungsten 2 Tap The Red Eyed Shad Tungsten 2-Tap has all the same features as our regular Red Eyed Shad, but it's designed with a unique tungsten sound chamber that emits a double tapping cadence for a unique sound that can trigger even the most finicky fish to bite... MSRP: Now: $10.79 Choose Options Compare Quick view Strike King | sku: REYESD12 Strike King Red Eyed Shad, 1/2 oz The Red Eyed Shad has become the standard bearer lipless crankbait on the pro tour. Designed by our National Pro-Staff, the Red Eyed Shad has incredible action and features some awesome paint jobs, premium hooks, 3D eyes and free floating rattles to give... MSRP: Now: $8.49 Choose Options Compare Quick view Strike King | sku: HCKVDSDHK Strike King KVD Sexy Dawg Hard Knock Topwater, 5/8 oz The Sexy Dawg was designed and reviewed by Kevin VanDam to be an easy to walk, far casting, premium "walk-the-dog" topwater lure with great action. Mission accomplished! Now with the Hard Knock rattle chamber for a deeper knocking sound. Rhythmically... MSRP: Now: $11.79 Choose Options Compare Quick view Strike King | sku: HCKVDS1.5D Strike King KVD 1.5 Deep Diver Same incredible action, size and profile as the KVD 1.5 but with a deep diving bill. The KVD 1.5 Deep Diver takes the fish catching to all new depths! Designed to the exact specifications of angling legend Kevin VanDam. Features Upsized bill Silent... MSRP: Now: $10.79 Choose Options Compare Quick view sku: HCKVDS1.5 Strike King Square Bill 1.5, 7/16 oz Designed to the exact specifications of angling legend Kevin VanDam. Perfect for shallow water and power fishing. The squarebill design and unique “hunting” action will constantly wander with erratic movement while still running true. It also... MSRP: Now: $8.29 Choose Options Compare Quick view Strike King | sku: HCKVDJ200 Strike King KVD Jerkbait 2 Hook Pro, 3/8oz The KVD 200 Jerkbait series has the perfect combination of roll, wiggle and flash. The combination of our proprietary weight transfer system for increased castability, with 3D eyes and premium black nickel hooks, results in that lethal action... MSRP: Now: $12.49 Choose Options Compare Quick view Freedom | sku: 431 Freedom 65 Ultra Diver 2.5" Shad Crankbait, 3/8 oz The Freedom Tackle Ultra Diver Shad from American Baitworks is changing the way anglers fish with a deep diving crankbait. The forward weighted design and clover leaf bill create a radical deflection action off structure PLUS ensures that this... MSRP: Now: $9.49 Choose Options Compare Quick view Freedom | sku: 422 Freedom 105 Ultra Diver 5" Minnow Crankbait, 5/8 oz The FT Ultra Diver Minnow is just the bait you need to up your fishing game. The design team at American Baitworks developed the FT Ultra Diver Minnow with a forward-weighted design which ensures the minnow is primed and ready to dive deep as soon as it... MSRP: Now: $10.95 Choose Options Compare Quick view Rat-L-Trap | sku: RT Rat-L-Trap 1/2 Oz Lipless Crankbait Many will argue that the Rat-L-Trap is one of the best lures ever made. In fact, Outdoor Life magazine referred to Rattle Trap as the “Most Influential Fishing Lure” of all time in their Hall of Fame fishing lure article. This lure produces... MSRP: Now: $10.49 Choose Options Compare Quick view Cotton Cordell | sku: CD5 Cotton Cordell Wally Diver 2.5", 1/4 oz Crankbait The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view Cotton Cordell | sku: CC-8598 Cotton Cordell Ripplin' Red Fin, 4.5", 3/8 oz The Cotton Cordell Red Fin is a legendary lure for a variety of gamefish, from bass and walleye in freshwater to specks and redfish on the coasts. The wavy sides of the Ripplin' Red Fin create an appearance of constant motion, even when the lure is... MSRP: Now: $9.95 Choose Options Compare Quick view
Quick view Details Cotton Cordell | sku: CC-8598 Cotton Cordell Ripplin' Red Fin, 4.5", 3/8 oz MSRP: Now: $9.95 Choose Options Compare Quick view Details Lunkerhunt | sku: Prey102 Lunkerhunt East Pry, 3", 1/2oz, Silver Side MSRP: Now: $9.99 Add to Cart Compare Quick view Details Rapala | sku: XR04RT Rapala X-Rap Jerkbait, 1-1/2", 1/16 Oz, Rainbow Trout MSRP: Now: $15.99 Add to Cart Compare Quick view Details Rapala | sku: J07FT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Firetiger MSRP: Now: $14.29 Add to Cart Compare Quick view Details Rapala | sku: F07V Rapala Original Floating Lure, 2 3/4", 1/8 oz, Vampire MSRP: Now: $12.79 Add to Cart Compare Quick view Details Rapala | sku: CD05RT Rapala CountDown 2", 3/16 oz, Rainbow Trout MSRP: Now: $12.29 Add to Cart Compare Quick view Details Live Target | sku: RS70D220 LiveTarget Rainbow Smelt Deep Dive Jerkbait, 2 3/4", 1/8 oz, Gold/ Orange MSRP: Now: $12.29 Add to Cart Compare Quick view Details Rebel | sku: T30512 Rebel Frog-R Topwater Bait 2 3/8, 5/16 oz, Cricket Frog MSRP: Now: $7.95 Add to Cart Compare Quick view Details Rebel | sku: T30511 Rebel Frog-R Topwater Bait 2 3/8, 5/16 oz, Leopard Frog MSRP: Now: $7.95 Add to Cart Compare Quick view Details Rebel | sku: T30513 Rebel Frog-R Topwater Bait 2 3/8, 5/16 oz, Bullfrog MSRP: Now: $7.95 Add to Cart Compare Quick view Details Rapala | sku: XR08RT Rapala X-Rap Jerkbait, 3-1/8", 1/4 Oz, Rainbow Trout MSRP: Now: $17.49 Add to Cart Compare Quick view Details Rapala | sku: XR08S Rapala X-Rap Jerkbait, 3 1/8", 1/4 oz, Silver MSRP: Now: $17.49 Add to Cart Compare Quick view Details Rapala | sku: SRRS07SB Rapala Shad Rap RS 2 3/4", 7/16 oz, Silver Blue MSRP: Now: $12.49 Add to Cart Compare Quick view Details Rapala | sku: SR07P Rapala Shad Rap 2 3/4", 5/16 oz, Perch MSRP: Now: $14.99 Add to Cart Compare Quick view Details Rapala | sku: SR05P Rapala Shad Rap 2", 3/16 oz, Perch MSRP: Now: $14.79 Add to Cart Compare Quick view Details Rapala | sku: SP07F Rapala Skitter Pop Topwater 2 3/4", 1/4 oz, Frog MSRP: Now: $16.29 Add to Cart Compare Quick view Details Rapala | sku: SP05SB Rapala Skitter Pop Topwater 2", 3/16 oz, Silver Blue MSRP: Now: $16.29 Add to Cart Compare Quick view Details Rapala | sku: SP05F Rapala Skitter Pop Topwater 2", 3/16 oz, Frog MSRP: Now: $16.29 Add to Cart Compare Quick view Details Rapala | sku: RNR08HESD Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Holographic Emerald Shad MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: RNR07SG Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Silver Gold MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07RCW Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Red Crawdad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR05S Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver MSRP: Now: $8.79 Add to Cart Compare Quick view Details Rapala | sku: RNR05RFCW Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Redfire Crawdad MSRP: Now: $8.79 Add to Cart Compare Quick view Details Rapala | sku: RNR05RCW Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Red Crawdad MSRP: Now: $8.79 Add to Cart Compare Quick view Musky Innovations | sku: 07002 Musky Innovations Magnum Swimming Dawg 11" White Sucker Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $54.95 Add to Cart Compare Quick view Musky Innovations | sku: 07103 Musky Innovations Regular Swimming Dawg 8" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood. Features: Balsa... MSRP: Now: $11.79 Add to Cart Compare Quick view Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it attempts... MSRP: Now: $43.95 Add to Cart Compare Quick view Northland | sku: RBE8 Northland Rumble Beast 2 1/4 oz 8", #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body with an... MSRP: Now: $23.95 Choose Options Compare Quick view Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. Specifications Lure Size: 4 1/2" Lure Weight:... MSRP: Now: $9.95 Choose Options Compare Quick view Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz The most versatile Blade Bait on the market. The Freedom Blade Bait is a three in one tool to get the job done through all four seasons. The lure features multiple ways to rig the hooks to match your desired presentation. The most unique feature is the... MSRP: Now: $6.95 Choose Options Compare Quick view Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz Berkley paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits... MSRP: Now: $10.29 Choose Options Compare Quick view Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Was: Now: $13.89 - $16.95 Choose Options Compare Quick view Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view Cotton Cordell | sku: C25361 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2 oz, Gold Shiner All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view sku: C2503 Cotton Cordell Super Spot Lipless Crankbait, 3" , 1/2oz, Gold/Black, Sinking All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view Cotton Cordell | sku: C25359 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2oz, Copper Craw All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view Strike King | sku: HCCM Strike King Chick Magnet Flatside, 7/16 oz The thin body design of the Chick Magnet and the circuit board lip impart a tighter wobble and an exceptionally lifelike action to the lure. The subtlety of the Chick Magnet makes it ideal in the four to six foot depth range. Anglers are also beginning... MSRP: Now: $11.79 Choose Options Compare Quick view Strike King | sku: HCKVDJ300D Strike King KVD Deep Jerkbait 3 Hook, 3/5 oz The KVD 300 Deep Jerkbait series has the perfect combination of roll, wiggle and flash. The combination of our proprietary weight transfer system for increased castability, with 3D eyes and premium black nickel hooks, result in that lethal action... MSRP: Now: $12.29 Choose Options Compare Quick view Strike King | sku: HC3XD Strike King7/16 oz ProModel S3XD, Fire Craw Deep diving crankbaits are common, but the unique curved bills of the XD series allow the bait to dive deeper and faster changing the deep diving crankbait game forever. The XD series from Strike King has set the standard for deep running... MSRP: Now: $8.29 Choose Options Compare Quick view Strike King | sku: REYESDTT12 Strike King Red Eye Shad 1/2 oz Tungsten 2 Tap The Red Eyed Shad Tungsten 2-Tap has all the same features as our regular Red Eyed Shad, but it's designed with a unique tungsten sound chamber that emits a double tapping cadence for a unique sound that can trigger even the most finicky fish to bite... MSRP: Now: $10.79 Choose Options Compare Quick view Strike King | sku: REYESD12 Strike King Red Eyed Shad, 1/2 oz The Red Eyed Shad has become the standard bearer lipless crankbait on the pro tour. Designed by our National Pro-Staff, the Red Eyed Shad has incredible action and features some awesome paint jobs, premium hooks, 3D eyes and free floating rattles to give... MSRP: Now: $8.49 Choose Options Compare Quick view Strike King | sku: HCKVDSDHK Strike King KVD Sexy Dawg Hard Knock Topwater, 5/8 oz The Sexy Dawg was designed and reviewed by Kevin VanDam to be an easy to walk, far casting, premium "walk-the-dog" topwater lure with great action. Mission accomplished! Now with the Hard Knock rattle chamber for a deeper knocking sound. Rhythmically... MSRP: Now: $11.79 Choose Options Compare Quick view Strike King | sku: HCKVDS1.5D Strike King KVD 1.5 Deep Diver Same incredible action, size and profile as the KVD 1.5 but with a deep diving bill. The KVD 1.5 Deep Diver takes the fish catching to all new depths! Designed to the exact specifications of angling legend Kevin VanDam. Features Upsized bill Silent... MSRP: Now: $10.79 Choose Options Compare Quick view sku: HCKVDS1.5 Strike King Square Bill 1.5, 7/16 oz Designed to the exact specifications of angling legend Kevin VanDam. Perfect for shallow water and power fishing. The squarebill design and unique “hunting” action will constantly wander with erratic movement while still running true. It also... MSRP: Now: $8.29 Choose Options Compare Quick view Strike King | sku: HCKVDJ200 Strike King KVD Jerkbait 2 Hook Pro, 3/8oz The KVD 200 Jerkbait series has the perfect combination of roll, wiggle and flash. The combination of our proprietary weight transfer system for increased castability, with 3D eyes and premium black nickel hooks, results in that lethal action... MSRP: Now: $12.49 Choose Options Compare Quick view Freedom | sku: 431 Freedom 65 Ultra Diver 2.5" Shad Crankbait, 3/8 oz The Freedom Tackle Ultra Diver Shad from American Baitworks is changing the way anglers fish with a deep diving crankbait. The forward weighted design and clover leaf bill create a radical deflection action off structure PLUS ensures that this... MSRP: Now: $9.49 Choose Options Compare Quick view Freedom | sku: 422 Freedom 105 Ultra Diver 5" Minnow Crankbait, 5/8 oz The FT Ultra Diver Minnow is just the bait you need to up your fishing game. The design team at American Baitworks developed the FT Ultra Diver Minnow with a forward-weighted design which ensures the minnow is primed and ready to dive deep as soon as it... MSRP: Now: $10.95 Choose Options Compare Quick view Rat-L-Trap | sku: RT Rat-L-Trap 1/2 Oz Lipless Crankbait Many will argue that the Rat-L-Trap is one of the best lures ever made. In fact, Outdoor Life magazine referred to Rattle Trap as the “Most Influential Fishing Lure” of all time in their Hall of Fame fishing lure article. This lure produces... MSRP: Now: $10.49 Choose Options Compare Quick view Cotton Cordell | sku: CD5 Cotton Cordell Wally Diver 2.5", 1/4 oz Crankbait The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view Cotton Cordell | sku: CC-8598 Cotton Cordell Ripplin' Red Fin, 4.5", 3/8 oz The Cotton Cordell Red Fin is a legendary lure for a variety of gamefish, from bass and walleye in freshwater to specks and redfish on the coasts. The wavy sides of the Ripplin' Red Fin create an appearance of constant motion, even when the lure is... MSRP: Now: $9.95 Choose Options Compare Quick view
Quick view Details Lunkerhunt | sku: Prey102 Lunkerhunt East Pry, 3", 1/2oz, Silver Side MSRP: Now: $9.99 Add to Cart Compare Quick view Details Rapala | sku: XR04RT Rapala X-Rap Jerkbait, 1-1/2", 1/16 Oz, Rainbow Trout MSRP: Now: $15.99 Add to Cart Compare Quick view Details Rapala | sku: J07FT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Firetiger MSRP: Now: $14.29 Add to Cart Compare Quick view Details Rapala | sku: F07V Rapala Original Floating Lure, 2 3/4", 1/8 oz, Vampire MSRP: Now: $12.79 Add to Cart Compare Quick view Details Rapala | sku: CD05RT Rapala CountDown 2", 3/16 oz, Rainbow Trout MSRP: Now: $12.29 Add to Cart Compare Quick view Details Live Target | sku: RS70D220 LiveTarget Rainbow Smelt Deep Dive Jerkbait, 2 3/4", 1/8 oz, Gold/ Orange MSRP: Now: $12.29 Add to Cart Compare Quick view Details Rebel | sku: T30512 Rebel Frog-R Topwater Bait 2 3/8, 5/16 oz, Cricket Frog MSRP: Now: $7.95 Add to Cart Compare Quick view Details Rebel | sku: T30511 Rebel Frog-R Topwater Bait 2 3/8, 5/16 oz, Leopard Frog MSRP: Now: $7.95 Add to Cart Compare Quick view Details Rebel | sku: T30513 Rebel Frog-R Topwater Bait 2 3/8, 5/16 oz, Bullfrog MSRP: Now: $7.95 Add to Cart Compare Quick view Details Rapala | sku: XR08RT Rapala X-Rap Jerkbait, 3-1/8", 1/4 Oz, Rainbow Trout MSRP: Now: $17.49 Add to Cart Compare Quick view Details Rapala | sku: XR08S Rapala X-Rap Jerkbait, 3 1/8", 1/4 oz, Silver MSRP: Now: $17.49 Add to Cart Compare Quick view Details Rapala | sku: SRRS07SB Rapala Shad Rap RS 2 3/4", 7/16 oz, Silver Blue MSRP: Now: $12.49 Add to Cart Compare Quick view Details Rapala | sku: SR07P Rapala Shad Rap 2 3/4", 5/16 oz, Perch MSRP: Now: $14.99 Add to Cart Compare Quick view Details Rapala | sku: SR05P Rapala Shad Rap 2", 3/16 oz, Perch MSRP: Now: $14.79 Add to Cart Compare Quick view Details Rapala | sku: SP07F Rapala Skitter Pop Topwater 2 3/4", 1/4 oz, Frog MSRP: Now: $16.29 Add to Cart Compare Quick view Details Rapala | sku: SP05SB Rapala Skitter Pop Topwater 2", 3/16 oz, Silver Blue MSRP: Now: $16.29 Add to Cart Compare Quick view Details Rapala | sku: SP05F Rapala Skitter Pop Topwater 2", 3/16 oz, Frog MSRP: Now: $16.29 Add to Cart Compare Quick view Details Rapala | sku: RNR08HESD Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Holographic Emerald Shad MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: RNR07SG Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Silver Gold MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07RCW Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Red Crawdad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR05S Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver MSRP: Now: $8.79 Add to Cart Compare Quick view Details Rapala | sku: RNR05RFCW Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Redfire Crawdad MSRP: Now: $8.79 Add to Cart Compare Quick view Details Rapala | sku: RNR05RCW Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Red Crawdad MSRP: Now: $8.79 Add to Cart Compare Quick view Musky Innovations | sku: 07002 Musky Innovations Magnum Swimming Dawg 11" White Sucker Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $54.95 Add to Cart Compare Quick view Musky Innovations | sku: 07103 Musky Innovations Regular Swimming Dawg 8" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood. Features: Balsa... MSRP: Now: $11.79 Add to Cart Compare Quick view Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it attempts... MSRP: Now: $43.95 Add to Cart Compare Quick view Northland | sku: RBE8 Northland Rumble Beast 2 1/4 oz 8", #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body with an... MSRP: Now: $23.95 Choose Options Compare Quick view Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. Specifications Lure Size: 4 1/2" Lure Weight:... MSRP: Now: $9.95 Choose Options Compare Quick view Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz The most versatile Blade Bait on the market. The Freedom Blade Bait is a three in one tool to get the job done through all four seasons. The lure features multiple ways to rig the hooks to match your desired presentation. The most unique feature is the... MSRP: Now: $6.95 Choose Options Compare Quick view Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz Berkley paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits... MSRP: Now: $10.29 Choose Options Compare Quick view Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Was: Now: $13.89 - $16.95 Choose Options Compare Quick view Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view Cotton Cordell | sku: C25361 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2 oz, Gold Shiner All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view sku: C2503 Cotton Cordell Super Spot Lipless Crankbait, 3" , 1/2oz, Gold/Black, Sinking All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view Cotton Cordell | sku: C25359 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2oz, Copper Craw All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view Strike King | sku: HCCM Strike King Chick Magnet Flatside, 7/16 oz The thin body design of the Chick Magnet and the circuit board lip impart a tighter wobble and an exceptionally lifelike action to the lure. The subtlety of the Chick Magnet makes it ideal in the four to six foot depth range. Anglers are also beginning... MSRP: Now: $11.79 Choose Options Compare Quick view Strike King | sku: HCKVDJ300D Strike King KVD Deep Jerkbait 3 Hook, 3/5 oz The KVD 300 Deep Jerkbait series has the perfect combination of roll, wiggle and flash. The combination of our proprietary weight transfer system for increased castability, with 3D eyes and premium black nickel hooks, result in that lethal action... MSRP: Now: $12.29 Choose Options Compare Quick view Strike King | sku: HC3XD Strike King7/16 oz ProModel S3XD, Fire Craw Deep diving crankbaits are common, but the unique curved bills of the XD series allow the bait to dive deeper and faster changing the deep diving crankbait game forever. The XD series from Strike King has set the standard for deep running... MSRP: Now: $8.29 Choose Options Compare Quick view Strike King | sku: REYESDTT12 Strike King Red Eye Shad 1/2 oz Tungsten 2 Tap The Red Eyed Shad Tungsten 2-Tap has all the same features as our regular Red Eyed Shad, but it's designed with a unique tungsten sound chamber that emits a double tapping cadence for a unique sound that can trigger even the most finicky fish to bite... MSRP: Now: $10.79 Choose Options Compare Quick view Strike King | sku: REYESD12 Strike King Red Eyed Shad, 1/2 oz The Red Eyed Shad has become the standard bearer lipless crankbait on the pro tour. Designed by our National Pro-Staff, the Red Eyed Shad has incredible action and features some awesome paint jobs, premium hooks, 3D eyes and free floating rattles to give... MSRP: Now: $8.49 Choose Options Compare Quick view Strike King | sku: HCKVDSDHK Strike King KVD Sexy Dawg Hard Knock Topwater, 5/8 oz The Sexy Dawg was designed and reviewed by Kevin VanDam to be an easy to walk, far casting, premium "walk-the-dog" topwater lure with great action. Mission accomplished! Now with the Hard Knock rattle chamber for a deeper knocking sound. Rhythmically... MSRP: Now: $11.79 Choose Options Compare Quick view Strike King | sku: HCKVDS1.5D Strike King KVD 1.5 Deep Diver Same incredible action, size and profile as the KVD 1.5 but with a deep diving bill. The KVD 1.5 Deep Diver takes the fish catching to all new depths! Designed to the exact specifications of angling legend Kevin VanDam. Features Upsized bill Silent... MSRP: Now: $10.79 Choose Options Compare Quick view sku: HCKVDS1.5 Strike King Square Bill 1.5, 7/16 oz Designed to the exact specifications of angling legend Kevin VanDam. Perfect for shallow water and power fishing. The squarebill design and unique “hunting” action will constantly wander with erratic movement while still running true. It also... MSRP: Now: $8.29 Choose Options Compare Quick view Strike King | sku: HCKVDJ200 Strike King KVD Jerkbait 2 Hook Pro, 3/8oz The KVD 200 Jerkbait series has the perfect combination of roll, wiggle and flash. The combination of our proprietary weight transfer system for increased castability, with 3D eyes and premium black nickel hooks, results in that lethal action... MSRP: Now: $12.49 Choose Options Compare Quick view Freedom | sku: 431 Freedom 65 Ultra Diver 2.5" Shad Crankbait, 3/8 oz The Freedom Tackle Ultra Diver Shad from American Baitworks is changing the way anglers fish with a deep diving crankbait. The forward weighted design and clover leaf bill create a radical deflection action off structure PLUS ensures that this... MSRP: Now: $9.49 Choose Options Compare Quick view Freedom | sku: 422 Freedom 105 Ultra Diver 5" Minnow Crankbait, 5/8 oz The FT Ultra Diver Minnow is just the bait you need to up your fishing game. The design team at American Baitworks developed the FT Ultra Diver Minnow with a forward-weighted design which ensures the minnow is primed and ready to dive deep as soon as it... MSRP: Now: $10.95 Choose Options Compare Quick view Rat-L-Trap | sku: RT Rat-L-Trap 1/2 Oz Lipless Crankbait Many will argue that the Rat-L-Trap is one of the best lures ever made. In fact, Outdoor Life magazine referred to Rattle Trap as the “Most Influential Fishing Lure” of all time in their Hall of Fame fishing lure article. This lure produces... MSRP: Now: $10.49 Choose Options Compare Quick view Cotton Cordell | sku: CD5 Cotton Cordell Wally Diver 2.5", 1/4 oz Crankbait The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view Cotton Cordell | sku: CC-8598 Cotton Cordell Ripplin' Red Fin, 4.5", 3/8 oz The Cotton Cordell Red Fin is a legendary lure for a variety of gamefish, from bass and walleye in freshwater to specks and redfish on the coasts. The wavy sides of the Ripplin' Red Fin create an appearance of constant motion, even when the lure is... MSRP: Now: $9.95 Choose Options Compare Quick view
Quick view Details Rapala | sku: XR04RT Rapala X-Rap Jerkbait, 1-1/2", 1/16 Oz, Rainbow Trout MSRP: Now: $15.99 Add to Cart Compare Quick view Details Rapala | sku: J07FT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Firetiger MSRP: Now: $14.29 Add to Cart Compare Quick view Details Rapala | sku: F07V Rapala Original Floating Lure, 2 3/4", 1/8 oz, Vampire MSRP: Now: $12.79 Add to Cart Compare Quick view Details Rapala | sku: CD05RT Rapala CountDown 2", 3/16 oz, Rainbow Trout MSRP: Now: $12.29 Add to Cart Compare Quick view Details Live Target | sku: RS70D220 LiveTarget Rainbow Smelt Deep Dive Jerkbait, 2 3/4", 1/8 oz, Gold/ Orange MSRP: Now: $12.29 Add to Cart Compare Quick view Details Rebel | sku: T30512 Rebel Frog-R Topwater Bait 2 3/8, 5/16 oz, Cricket Frog MSRP: Now: $7.95 Add to Cart Compare Quick view Details Rebel | sku: T30511 Rebel Frog-R Topwater Bait 2 3/8, 5/16 oz, Leopard Frog MSRP: Now: $7.95 Add to Cart Compare Quick view Details Rebel | sku: T30513 Rebel Frog-R Topwater Bait 2 3/8, 5/16 oz, Bullfrog MSRP: Now: $7.95 Add to Cart Compare Quick view Details Rapala | sku: XR08RT Rapala X-Rap Jerkbait, 3-1/8", 1/4 Oz, Rainbow Trout MSRP: Now: $17.49 Add to Cart Compare Quick view Details Rapala | sku: XR08S Rapala X-Rap Jerkbait, 3 1/8", 1/4 oz, Silver MSRP: Now: $17.49 Add to Cart Compare Quick view Details Rapala | sku: SRRS07SB Rapala Shad Rap RS 2 3/4", 7/16 oz, Silver Blue MSRP: Now: $12.49 Add to Cart Compare Quick view Details Rapala | sku: SR07P Rapala Shad Rap 2 3/4", 5/16 oz, Perch MSRP: Now: $14.99 Add to Cart Compare Quick view Details Rapala | sku: SR05P Rapala Shad Rap 2", 3/16 oz, Perch MSRP: Now: $14.79 Add to Cart Compare Quick view Details Rapala | sku: SP07F Rapala Skitter Pop Topwater 2 3/4", 1/4 oz, Frog MSRP: Now: $16.29 Add to Cart Compare Quick view Details Rapala | sku: SP05SB Rapala Skitter Pop Topwater 2", 3/16 oz, Silver Blue MSRP: Now: $16.29 Add to Cart Compare Quick view Details Rapala | sku: SP05F Rapala Skitter Pop Topwater 2", 3/16 oz, Frog MSRP: Now: $16.29 Add to Cart Compare Quick view Details Rapala | sku: RNR08HESD Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Holographic Emerald Shad MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: RNR07SG Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Silver Gold MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07RCW Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Red Crawdad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR05S Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver MSRP: Now: $8.79 Add to Cart Compare Quick view Details Rapala | sku: RNR05RFCW Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Redfire Crawdad MSRP: Now: $8.79 Add to Cart Compare Quick view Details Rapala | sku: RNR05RCW Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Red Crawdad MSRP: Now: $8.79 Add to Cart Compare Quick view Musky Innovations | sku: 07002 Musky Innovations Magnum Swimming Dawg 11" White Sucker Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $54.95 Add to Cart Compare Quick view Musky Innovations | sku: 07103 Musky Innovations Regular Swimming Dawg 8" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood. Features: Balsa... MSRP: Now: $11.79 Add to Cart Compare Quick view Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it attempts... MSRP: Now: $43.95 Add to Cart Compare Quick view Northland | sku: RBE8 Northland Rumble Beast 2 1/4 oz 8", #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body with an... MSRP: Now: $23.95 Choose Options Compare Quick view Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. Specifications Lure Size: 4 1/2" Lure Weight:... MSRP: Now: $9.95 Choose Options Compare Quick view Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz The most versatile Blade Bait on the market. The Freedom Blade Bait is a three in one tool to get the job done through all four seasons. The lure features multiple ways to rig the hooks to match your desired presentation. The most unique feature is the... MSRP: Now: $6.95 Choose Options Compare Quick view Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz Berkley paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits... MSRP: Now: $10.29 Choose Options Compare Quick view Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Was: Now: $13.89 - $16.95 Choose Options Compare Quick view Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view Cotton Cordell | sku: C25361 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2 oz, Gold Shiner All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view sku: C2503 Cotton Cordell Super Spot Lipless Crankbait, 3" , 1/2oz, Gold/Black, Sinking All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view Cotton Cordell | sku: C25359 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2oz, Copper Craw All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view Strike King | sku: HCCM Strike King Chick Magnet Flatside, 7/16 oz The thin body design of the Chick Magnet and the circuit board lip impart a tighter wobble and an exceptionally lifelike action to the lure. The subtlety of the Chick Magnet makes it ideal in the four to six foot depth range. Anglers are also beginning... MSRP: Now: $11.79 Choose Options Compare Quick view Strike King | sku: HCKVDJ300D Strike King KVD Deep Jerkbait 3 Hook, 3/5 oz The KVD 300 Deep Jerkbait series has the perfect combination of roll, wiggle and flash. The combination of our proprietary weight transfer system for increased castability, with 3D eyes and premium black nickel hooks, result in that lethal action... MSRP: Now: $12.29 Choose Options Compare Quick view Strike King | sku: HC3XD Strike King7/16 oz ProModel S3XD, Fire Craw Deep diving crankbaits are common, but the unique curved bills of the XD series allow the bait to dive deeper and faster changing the deep diving crankbait game forever. The XD series from Strike King has set the standard for deep running... MSRP: Now: $8.29 Choose Options Compare Quick view Strike King | sku: REYESDTT12 Strike King Red Eye Shad 1/2 oz Tungsten 2 Tap The Red Eyed Shad Tungsten 2-Tap has all the same features as our regular Red Eyed Shad, but it's designed with a unique tungsten sound chamber that emits a double tapping cadence for a unique sound that can trigger even the most finicky fish to bite... MSRP: Now: $10.79 Choose Options Compare Quick view Strike King | sku: REYESD12 Strike King Red Eyed Shad, 1/2 oz The Red Eyed Shad has become the standard bearer lipless crankbait on the pro tour. Designed by our National Pro-Staff, the Red Eyed Shad has incredible action and features some awesome paint jobs, premium hooks, 3D eyes and free floating rattles to give... MSRP: Now: $8.49 Choose Options Compare Quick view Strike King | sku: HCKVDSDHK Strike King KVD Sexy Dawg Hard Knock Topwater, 5/8 oz The Sexy Dawg was designed and reviewed by Kevin VanDam to be an easy to walk, far casting, premium "walk-the-dog" topwater lure with great action. Mission accomplished! Now with the Hard Knock rattle chamber for a deeper knocking sound. Rhythmically... MSRP: Now: $11.79 Choose Options Compare Quick view Strike King | sku: HCKVDS1.5D Strike King KVD 1.5 Deep Diver Same incredible action, size and profile as the KVD 1.5 but with a deep diving bill. The KVD 1.5 Deep Diver takes the fish catching to all new depths! Designed to the exact specifications of angling legend Kevin VanDam. Features Upsized bill Silent... MSRP: Now: $10.79 Choose Options Compare Quick view sku: HCKVDS1.5 Strike King Square Bill 1.5, 7/16 oz Designed to the exact specifications of angling legend Kevin VanDam. Perfect for shallow water and power fishing. The squarebill design and unique “hunting” action will constantly wander with erratic movement while still running true. It also... MSRP: Now: $8.29 Choose Options Compare Quick view Strike King | sku: HCKVDJ200 Strike King KVD Jerkbait 2 Hook Pro, 3/8oz The KVD 200 Jerkbait series has the perfect combination of roll, wiggle and flash. The combination of our proprietary weight transfer system for increased castability, with 3D eyes and premium black nickel hooks, results in that lethal action... MSRP: Now: $12.49 Choose Options Compare Quick view Freedom | sku: 431 Freedom 65 Ultra Diver 2.5" Shad Crankbait, 3/8 oz The Freedom Tackle Ultra Diver Shad from American Baitworks is changing the way anglers fish with a deep diving crankbait. The forward weighted design and clover leaf bill create a radical deflection action off structure PLUS ensures that this... MSRP: Now: $9.49 Choose Options Compare Quick view Freedom | sku: 422 Freedom 105 Ultra Diver 5" Minnow Crankbait, 5/8 oz The FT Ultra Diver Minnow is just the bait you need to up your fishing game. The design team at American Baitworks developed the FT Ultra Diver Minnow with a forward-weighted design which ensures the minnow is primed and ready to dive deep as soon as it... MSRP: Now: $10.95 Choose Options Compare Quick view Rat-L-Trap | sku: RT Rat-L-Trap 1/2 Oz Lipless Crankbait Many will argue that the Rat-L-Trap is one of the best lures ever made. In fact, Outdoor Life magazine referred to Rattle Trap as the “Most Influential Fishing Lure” of all time in their Hall of Fame fishing lure article. This lure produces... MSRP: Now: $10.49 Choose Options Compare Quick view Cotton Cordell | sku: CD5 Cotton Cordell Wally Diver 2.5", 1/4 oz Crankbait The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view Cotton Cordell | sku: CC-8598 Cotton Cordell Ripplin' Red Fin, 4.5", 3/8 oz The Cotton Cordell Red Fin is a legendary lure for a variety of gamefish, from bass and walleye in freshwater to specks and redfish on the coasts. The wavy sides of the Ripplin' Red Fin create an appearance of constant motion, even when the lure is... MSRP: Now: $9.95 Choose Options Compare Quick view
Quick view Details Rapala | sku: J07FT Rapala Jointed Minnow, 2 3/4", 1/8 oz, Firetiger MSRP: Now: $14.29 Add to Cart Compare Quick view Details Rapala | sku: F07V Rapala Original Floating Lure, 2 3/4", 1/8 oz, Vampire MSRP: Now: $12.79 Add to Cart Compare Quick view Details Rapala | sku: CD05RT Rapala CountDown 2", 3/16 oz, Rainbow Trout MSRP: Now: $12.29 Add to Cart Compare Quick view Details Live Target | sku: RS70D220 LiveTarget Rainbow Smelt Deep Dive Jerkbait, 2 3/4", 1/8 oz, Gold/ Orange MSRP: Now: $12.29 Add to Cart Compare Quick view Details Rebel | sku: T30512 Rebel Frog-R Topwater Bait 2 3/8, 5/16 oz, Cricket Frog MSRP: Now: $7.95 Add to Cart Compare Quick view Details Rebel | sku: T30511 Rebel Frog-R Topwater Bait 2 3/8, 5/16 oz, Leopard Frog MSRP: Now: $7.95 Add to Cart Compare Quick view Details Rebel | sku: T30513 Rebel Frog-R Topwater Bait 2 3/8, 5/16 oz, Bullfrog MSRP: Now: $7.95 Add to Cart Compare Quick view Details Rapala | sku: XR08RT Rapala X-Rap Jerkbait, 3-1/8", 1/4 Oz, Rainbow Trout MSRP: Now: $17.49 Add to Cart Compare Quick view Details Rapala | sku: XR08S Rapala X-Rap Jerkbait, 3 1/8", 1/4 oz, Silver MSRP: Now: $17.49 Add to Cart Compare Quick view Details Rapala | sku: SRRS07SB Rapala Shad Rap RS 2 3/4", 7/16 oz, Silver Blue MSRP: Now: $12.49 Add to Cart Compare Quick view Details Rapala | sku: SR07P Rapala Shad Rap 2 3/4", 5/16 oz, Perch MSRP: Now: $14.99 Add to Cart Compare Quick view Details Rapala | sku: SR05P Rapala Shad Rap 2", 3/16 oz, Perch MSRP: Now: $14.79 Add to Cart Compare Quick view Details Rapala | sku: SP07F Rapala Skitter Pop Topwater 2 3/4", 1/4 oz, Frog MSRP: Now: $16.29 Add to Cart Compare Quick view Details Rapala | sku: SP05SB Rapala Skitter Pop Topwater 2", 3/16 oz, Silver Blue MSRP: Now: $16.29 Add to Cart Compare Quick view Details Rapala | sku: SP05F Rapala Skitter Pop Topwater 2", 3/16 oz, Frog MSRP: Now: $16.29 Add to Cart Compare Quick view Details Rapala | sku: RNR08HESD Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Holographic Emerald Shad MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: RNR07SG Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Silver Gold MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07RCW Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Red Crawdad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR05S Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver MSRP: Now: $8.79 Add to Cart Compare Quick view Details Rapala | sku: RNR05RFCW Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Redfire Crawdad MSRP: Now: $8.79 Add to Cart Compare Quick view Details Rapala | sku: RNR05RCW Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Red Crawdad MSRP: Now: $8.79 Add to Cart Compare Quick view Musky Innovations | sku: 07002 Musky Innovations Magnum Swimming Dawg 11" White Sucker Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $54.95 Add to Cart Compare Quick view Musky Innovations | sku: 07103 Musky Innovations Regular Swimming Dawg 8" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood. Features: Balsa... MSRP: Now: $11.79 Add to Cart Compare Quick view Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it attempts... MSRP: Now: $43.95 Add to Cart Compare Quick view Northland | sku: RBE8 Northland Rumble Beast 2 1/4 oz 8", #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body with an... MSRP: Now: $23.95 Choose Options Compare Quick view Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. Specifications Lure Size: 4 1/2" Lure Weight:... MSRP: Now: $9.95 Choose Options Compare Quick view Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz The most versatile Blade Bait on the market. The Freedom Blade Bait is a three in one tool to get the job done through all four seasons. The lure features multiple ways to rig the hooks to match your desired presentation. The most unique feature is the... MSRP: Now: $6.95 Choose Options Compare Quick view Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz Berkley paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits... MSRP: Now: $10.29 Choose Options Compare Quick view Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Was: Now: $13.89 - $16.95 Choose Options Compare Quick view Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view Cotton Cordell | sku: C25361 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2 oz, Gold Shiner All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view sku: C2503 Cotton Cordell Super Spot Lipless Crankbait, 3" , 1/2oz, Gold/Black, Sinking All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view Cotton Cordell | sku: C25359 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2oz, Copper Craw All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view Strike King | sku: HCCM Strike King Chick Magnet Flatside, 7/16 oz The thin body design of the Chick Magnet and the circuit board lip impart a tighter wobble and an exceptionally lifelike action to the lure. The subtlety of the Chick Magnet makes it ideal in the four to six foot depth range. Anglers are also beginning... MSRP: Now: $11.79 Choose Options Compare Quick view Strike King | sku: HCKVDJ300D Strike King KVD Deep Jerkbait 3 Hook, 3/5 oz The KVD 300 Deep Jerkbait series has the perfect combination of roll, wiggle and flash. The combination of our proprietary weight transfer system for increased castability, with 3D eyes and premium black nickel hooks, result in that lethal action... MSRP: Now: $12.29 Choose Options Compare Quick view Strike King | sku: HC3XD Strike King7/16 oz ProModel S3XD, Fire Craw Deep diving crankbaits are common, but the unique curved bills of the XD series allow the bait to dive deeper and faster changing the deep diving crankbait game forever. The XD series from Strike King has set the standard for deep running... MSRP: Now: $8.29 Choose Options Compare Quick view Strike King | sku: REYESDTT12 Strike King Red Eye Shad 1/2 oz Tungsten 2 Tap The Red Eyed Shad Tungsten 2-Tap has all the same features as our regular Red Eyed Shad, but it's designed with a unique tungsten sound chamber that emits a double tapping cadence for a unique sound that can trigger even the most finicky fish to bite... MSRP: Now: $10.79 Choose Options Compare Quick view Strike King | sku: REYESD12 Strike King Red Eyed Shad, 1/2 oz The Red Eyed Shad has become the standard bearer lipless crankbait on the pro tour. Designed by our National Pro-Staff, the Red Eyed Shad has incredible action and features some awesome paint jobs, premium hooks, 3D eyes and free floating rattles to give... MSRP: Now: $8.49 Choose Options Compare Quick view Strike King | sku: HCKVDSDHK Strike King KVD Sexy Dawg Hard Knock Topwater, 5/8 oz The Sexy Dawg was designed and reviewed by Kevin VanDam to be an easy to walk, far casting, premium "walk-the-dog" topwater lure with great action. Mission accomplished! Now with the Hard Knock rattle chamber for a deeper knocking sound. Rhythmically... MSRP: Now: $11.79 Choose Options Compare Quick view Strike King | sku: HCKVDS1.5D Strike King KVD 1.5 Deep Diver Same incredible action, size and profile as the KVD 1.5 but with a deep diving bill. The KVD 1.5 Deep Diver takes the fish catching to all new depths! Designed to the exact specifications of angling legend Kevin VanDam. Features Upsized bill Silent... MSRP: Now: $10.79 Choose Options Compare Quick view sku: HCKVDS1.5 Strike King Square Bill 1.5, 7/16 oz Designed to the exact specifications of angling legend Kevin VanDam. Perfect for shallow water and power fishing. The squarebill design and unique “hunting” action will constantly wander with erratic movement while still running true. It also... MSRP: Now: $8.29 Choose Options Compare Quick view Strike King | sku: HCKVDJ200 Strike King KVD Jerkbait 2 Hook Pro, 3/8oz The KVD 200 Jerkbait series has the perfect combination of roll, wiggle and flash. The combination of our proprietary weight transfer system for increased castability, with 3D eyes and premium black nickel hooks, results in that lethal action... MSRP: Now: $12.49 Choose Options Compare Quick view Freedom | sku: 431 Freedom 65 Ultra Diver 2.5" Shad Crankbait, 3/8 oz The Freedom Tackle Ultra Diver Shad from American Baitworks is changing the way anglers fish with a deep diving crankbait. The forward weighted design and clover leaf bill create a radical deflection action off structure PLUS ensures that this... MSRP: Now: $9.49 Choose Options Compare Quick view Freedom | sku: 422 Freedom 105 Ultra Diver 5" Minnow Crankbait, 5/8 oz The FT Ultra Diver Minnow is just the bait you need to up your fishing game. The design team at American Baitworks developed the FT Ultra Diver Minnow with a forward-weighted design which ensures the minnow is primed and ready to dive deep as soon as it... MSRP: Now: $10.95 Choose Options Compare Quick view Rat-L-Trap | sku: RT Rat-L-Trap 1/2 Oz Lipless Crankbait Many will argue that the Rat-L-Trap is one of the best lures ever made. In fact, Outdoor Life magazine referred to Rattle Trap as the “Most Influential Fishing Lure” of all time in their Hall of Fame fishing lure article. This lure produces... MSRP: Now: $10.49 Choose Options Compare Quick view Cotton Cordell | sku: CD5 Cotton Cordell Wally Diver 2.5", 1/4 oz Crankbait The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view Cotton Cordell | sku: CC-8598 Cotton Cordell Ripplin' Red Fin, 4.5", 3/8 oz The Cotton Cordell Red Fin is a legendary lure for a variety of gamefish, from bass and walleye in freshwater to specks and redfish on the coasts. The wavy sides of the Ripplin' Red Fin create an appearance of constant motion, even when the lure is... MSRP: Now: $9.95 Choose Options Compare Quick view
Quick view Details Rapala | sku: F07V Rapala Original Floating Lure, 2 3/4", 1/8 oz, Vampire MSRP: Now: $12.79 Add to Cart Compare Quick view Details Rapala | sku: CD05RT Rapala CountDown 2", 3/16 oz, Rainbow Trout MSRP: Now: $12.29 Add to Cart Compare Quick view Details Live Target | sku: RS70D220 LiveTarget Rainbow Smelt Deep Dive Jerkbait, 2 3/4", 1/8 oz, Gold/ Orange MSRP: Now: $12.29 Add to Cart Compare Quick view Details Rebel | sku: T30512 Rebel Frog-R Topwater Bait 2 3/8, 5/16 oz, Cricket Frog MSRP: Now: $7.95 Add to Cart Compare Quick view Details Rebel | sku: T30511 Rebel Frog-R Topwater Bait 2 3/8, 5/16 oz, Leopard Frog MSRP: Now: $7.95 Add to Cart Compare Quick view Details Rebel | sku: T30513 Rebel Frog-R Topwater Bait 2 3/8, 5/16 oz, Bullfrog MSRP: Now: $7.95 Add to Cart Compare Quick view Details Rapala | sku: XR08RT Rapala X-Rap Jerkbait, 3-1/8", 1/4 Oz, Rainbow Trout MSRP: Now: $17.49 Add to Cart Compare Quick view Details Rapala | sku: XR08S Rapala X-Rap Jerkbait, 3 1/8", 1/4 oz, Silver MSRP: Now: $17.49 Add to Cart Compare Quick view Details Rapala | sku: SRRS07SB Rapala Shad Rap RS 2 3/4", 7/16 oz, Silver Blue MSRP: Now: $12.49 Add to Cart Compare Quick view Details Rapala | sku: SR07P Rapala Shad Rap 2 3/4", 5/16 oz, Perch MSRP: Now: $14.99 Add to Cart Compare Quick view Details Rapala | sku: SR05P Rapala Shad Rap 2", 3/16 oz, Perch MSRP: Now: $14.79 Add to Cart Compare Quick view Details Rapala | sku: SP07F Rapala Skitter Pop Topwater 2 3/4", 1/4 oz, Frog MSRP: Now: $16.29 Add to Cart Compare Quick view Details Rapala | sku: SP05SB Rapala Skitter Pop Topwater 2", 3/16 oz, Silver Blue MSRP: Now: $16.29 Add to Cart Compare Quick view Details Rapala | sku: SP05F Rapala Skitter Pop Topwater 2", 3/16 oz, Frog MSRP: Now: $16.29 Add to Cart Compare Quick view Details Rapala | sku: RNR08HESD Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Holographic Emerald Shad MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: RNR07SG Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Silver Gold MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07RCW Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Red Crawdad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR05S Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver MSRP: Now: $8.79 Add to Cart Compare Quick view Details Rapala | sku: RNR05RFCW Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Redfire Crawdad MSRP: Now: $8.79 Add to Cart Compare Quick view Details Rapala | sku: RNR05RCW Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Red Crawdad MSRP: Now: $8.79 Add to Cart Compare Quick view Musky Innovations | sku: 07002 Musky Innovations Magnum Swimming Dawg 11" White Sucker Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $54.95 Add to Cart Compare Quick view Musky Innovations | sku: 07103 Musky Innovations Regular Swimming Dawg 8" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood. Features: Balsa... MSRP: Now: $11.79 Add to Cart Compare Quick view Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it attempts... MSRP: Now: $43.95 Add to Cart Compare Quick view Northland | sku: RBE8 Northland Rumble Beast 2 1/4 oz 8", #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body with an... MSRP: Now: $23.95 Choose Options Compare Quick view Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. Specifications Lure Size: 4 1/2" Lure Weight:... MSRP: Now: $9.95 Choose Options Compare Quick view Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz The most versatile Blade Bait on the market. The Freedom Blade Bait is a three in one tool to get the job done through all four seasons. The lure features multiple ways to rig the hooks to match your desired presentation. The most unique feature is the... MSRP: Now: $6.95 Choose Options Compare Quick view Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz Berkley paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits... MSRP: Now: $10.29 Choose Options Compare Quick view Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Was: Now: $13.89 - $16.95 Choose Options Compare Quick view Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view Cotton Cordell | sku: C25361 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2 oz, Gold Shiner All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view sku: C2503 Cotton Cordell Super Spot Lipless Crankbait, 3" , 1/2oz, Gold/Black, Sinking All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view Cotton Cordell | sku: C25359 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2oz, Copper Craw All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view Strike King | sku: HCCM Strike King Chick Magnet Flatside, 7/16 oz The thin body design of the Chick Magnet and the circuit board lip impart a tighter wobble and an exceptionally lifelike action to the lure. The subtlety of the Chick Magnet makes it ideal in the four to six foot depth range. Anglers are also beginning... MSRP: Now: $11.79 Choose Options Compare Quick view Strike King | sku: HCKVDJ300D Strike King KVD Deep Jerkbait 3 Hook, 3/5 oz The KVD 300 Deep Jerkbait series has the perfect combination of roll, wiggle and flash. The combination of our proprietary weight transfer system for increased castability, with 3D eyes and premium black nickel hooks, result in that lethal action... MSRP: Now: $12.29 Choose Options Compare Quick view Strike King | sku: HC3XD Strike King7/16 oz ProModel S3XD, Fire Craw Deep diving crankbaits are common, but the unique curved bills of the XD series allow the bait to dive deeper and faster changing the deep diving crankbait game forever. The XD series from Strike King has set the standard for deep running... MSRP: Now: $8.29 Choose Options Compare Quick view Strike King | sku: REYESDTT12 Strike King Red Eye Shad 1/2 oz Tungsten 2 Tap The Red Eyed Shad Tungsten 2-Tap has all the same features as our regular Red Eyed Shad, but it's designed with a unique tungsten sound chamber that emits a double tapping cadence for a unique sound that can trigger even the most finicky fish to bite... MSRP: Now: $10.79 Choose Options Compare Quick view Strike King | sku: REYESD12 Strike King Red Eyed Shad, 1/2 oz The Red Eyed Shad has become the standard bearer lipless crankbait on the pro tour. Designed by our National Pro-Staff, the Red Eyed Shad has incredible action and features some awesome paint jobs, premium hooks, 3D eyes and free floating rattles to give... MSRP: Now: $8.49 Choose Options Compare Quick view Strike King | sku: HCKVDSDHK Strike King KVD Sexy Dawg Hard Knock Topwater, 5/8 oz The Sexy Dawg was designed and reviewed by Kevin VanDam to be an easy to walk, far casting, premium "walk-the-dog" topwater lure with great action. Mission accomplished! Now with the Hard Knock rattle chamber for a deeper knocking sound. Rhythmically... MSRP: Now: $11.79 Choose Options Compare Quick view Strike King | sku: HCKVDS1.5D Strike King KVD 1.5 Deep Diver Same incredible action, size and profile as the KVD 1.5 but with a deep diving bill. The KVD 1.5 Deep Diver takes the fish catching to all new depths! Designed to the exact specifications of angling legend Kevin VanDam. Features Upsized bill Silent... MSRP: Now: $10.79 Choose Options Compare Quick view sku: HCKVDS1.5 Strike King Square Bill 1.5, 7/16 oz Designed to the exact specifications of angling legend Kevin VanDam. Perfect for shallow water and power fishing. The squarebill design and unique “hunting” action will constantly wander with erratic movement while still running true. It also... MSRP: Now: $8.29 Choose Options Compare Quick view Strike King | sku: HCKVDJ200 Strike King KVD Jerkbait 2 Hook Pro, 3/8oz The KVD 200 Jerkbait series has the perfect combination of roll, wiggle and flash. The combination of our proprietary weight transfer system for increased castability, with 3D eyes and premium black nickel hooks, results in that lethal action... MSRP: Now: $12.49 Choose Options Compare Quick view Freedom | sku: 431 Freedom 65 Ultra Diver 2.5" Shad Crankbait, 3/8 oz The Freedom Tackle Ultra Diver Shad from American Baitworks is changing the way anglers fish with a deep diving crankbait. The forward weighted design and clover leaf bill create a radical deflection action off structure PLUS ensures that this... MSRP: Now: $9.49 Choose Options Compare Quick view Freedom | sku: 422 Freedom 105 Ultra Diver 5" Minnow Crankbait, 5/8 oz The FT Ultra Diver Minnow is just the bait you need to up your fishing game. The design team at American Baitworks developed the FT Ultra Diver Minnow with a forward-weighted design which ensures the minnow is primed and ready to dive deep as soon as it... MSRP: Now: $10.95 Choose Options Compare Quick view Rat-L-Trap | sku: RT Rat-L-Trap 1/2 Oz Lipless Crankbait Many will argue that the Rat-L-Trap is one of the best lures ever made. In fact, Outdoor Life magazine referred to Rattle Trap as the “Most Influential Fishing Lure” of all time in their Hall of Fame fishing lure article. This lure produces... MSRP: Now: $10.49 Choose Options Compare Quick view Cotton Cordell | sku: CD5 Cotton Cordell Wally Diver 2.5", 1/4 oz Crankbait The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view Cotton Cordell | sku: CC-8598 Cotton Cordell Ripplin' Red Fin, 4.5", 3/8 oz The Cotton Cordell Red Fin is a legendary lure for a variety of gamefish, from bass and walleye in freshwater to specks and redfish on the coasts. The wavy sides of the Ripplin' Red Fin create an appearance of constant motion, even when the lure is... MSRP: Now: $9.95 Choose Options Compare Quick view
Quick view Details Rapala | sku: CD05RT Rapala CountDown 2", 3/16 oz, Rainbow Trout MSRP: Now: $12.29 Add to Cart Compare Quick view Details Live Target | sku: RS70D220 LiveTarget Rainbow Smelt Deep Dive Jerkbait, 2 3/4", 1/8 oz, Gold/ Orange MSRP: Now: $12.29 Add to Cart Compare Quick view Details Rebel | sku: T30512 Rebel Frog-R Topwater Bait 2 3/8, 5/16 oz, Cricket Frog MSRP: Now: $7.95 Add to Cart Compare Quick view Details Rebel | sku: T30511 Rebel Frog-R Topwater Bait 2 3/8, 5/16 oz, Leopard Frog MSRP: Now: $7.95 Add to Cart Compare Quick view Details Rebel | sku: T30513 Rebel Frog-R Topwater Bait 2 3/8, 5/16 oz, Bullfrog MSRP: Now: $7.95 Add to Cart Compare Quick view Details Rapala | sku: XR08RT Rapala X-Rap Jerkbait, 3-1/8", 1/4 Oz, Rainbow Trout MSRP: Now: $17.49 Add to Cart Compare Quick view Details Rapala | sku: XR08S Rapala X-Rap Jerkbait, 3 1/8", 1/4 oz, Silver MSRP: Now: $17.49 Add to Cart Compare Quick view Details Rapala | sku: SRRS07SB Rapala Shad Rap RS 2 3/4", 7/16 oz, Silver Blue MSRP: Now: $12.49 Add to Cart Compare Quick view Details Rapala | sku: SR07P Rapala Shad Rap 2 3/4", 5/16 oz, Perch MSRP: Now: $14.99 Add to Cart Compare Quick view Details Rapala | sku: SR05P Rapala Shad Rap 2", 3/16 oz, Perch MSRP: Now: $14.79 Add to Cart Compare Quick view Details Rapala | sku: SP07F Rapala Skitter Pop Topwater 2 3/4", 1/4 oz, Frog MSRP: Now: $16.29 Add to Cart Compare Quick view Details Rapala | sku: SP05SB Rapala Skitter Pop Topwater 2", 3/16 oz, Silver Blue MSRP: Now: $16.29 Add to Cart Compare Quick view Details Rapala | sku: SP05F Rapala Skitter Pop Topwater 2", 3/16 oz, Frog MSRP: Now: $16.29 Add to Cart Compare Quick view Details Rapala | sku: RNR08HESD Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Holographic Emerald Shad MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: RNR07SG Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Silver Gold MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07RCW Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Red Crawdad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR05S Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver MSRP: Now: $8.79 Add to Cart Compare Quick view Details Rapala | sku: RNR05RFCW Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Redfire Crawdad MSRP: Now: $8.79 Add to Cart Compare Quick view Details Rapala | sku: RNR05RCW Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Red Crawdad MSRP: Now: $8.79 Add to Cart Compare Quick view Musky Innovations | sku: 07002 Musky Innovations Magnum Swimming Dawg 11" White Sucker Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $54.95 Add to Cart Compare Quick view Musky Innovations | sku: 07103 Musky Innovations Regular Swimming Dawg 8" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood. Features: Balsa... MSRP: Now: $11.79 Add to Cart Compare Quick view Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it attempts... MSRP: Now: $43.95 Add to Cart Compare Quick view Northland | sku: RBE8 Northland Rumble Beast 2 1/4 oz 8", #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body with an... MSRP: Now: $23.95 Choose Options Compare Quick view Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. Specifications Lure Size: 4 1/2" Lure Weight:... MSRP: Now: $9.95 Choose Options Compare Quick view Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz The most versatile Blade Bait on the market. The Freedom Blade Bait is a three in one tool to get the job done through all four seasons. The lure features multiple ways to rig the hooks to match your desired presentation. The most unique feature is the... MSRP: Now: $6.95 Choose Options Compare Quick view Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz Berkley paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits... MSRP: Now: $10.29 Choose Options Compare Quick view Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Was: Now: $13.89 - $16.95 Choose Options Compare Quick view Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view Cotton Cordell | sku: C25361 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2 oz, Gold Shiner All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view sku: C2503 Cotton Cordell Super Spot Lipless Crankbait, 3" , 1/2oz, Gold/Black, Sinking All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view Cotton Cordell | sku: C25359 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2oz, Copper Craw All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view Strike King | sku: HCCM Strike King Chick Magnet Flatside, 7/16 oz The thin body design of the Chick Magnet and the circuit board lip impart a tighter wobble and an exceptionally lifelike action to the lure. The subtlety of the Chick Magnet makes it ideal in the four to six foot depth range. Anglers are also beginning... MSRP: Now: $11.79 Choose Options Compare Quick view Strike King | sku: HCKVDJ300D Strike King KVD Deep Jerkbait 3 Hook, 3/5 oz The KVD 300 Deep Jerkbait series has the perfect combination of roll, wiggle and flash. The combination of our proprietary weight transfer system for increased castability, with 3D eyes and premium black nickel hooks, result in that lethal action... MSRP: Now: $12.29 Choose Options Compare Quick view Strike King | sku: HC3XD Strike King7/16 oz ProModel S3XD, Fire Craw Deep diving crankbaits are common, but the unique curved bills of the XD series allow the bait to dive deeper and faster changing the deep diving crankbait game forever. The XD series from Strike King has set the standard for deep running... MSRP: Now: $8.29 Choose Options Compare Quick view Strike King | sku: REYESDTT12 Strike King Red Eye Shad 1/2 oz Tungsten 2 Tap The Red Eyed Shad Tungsten 2-Tap has all the same features as our regular Red Eyed Shad, but it's designed with a unique tungsten sound chamber that emits a double tapping cadence for a unique sound that can trigger even the most finicky fish to bite... MSRP: Now: $10.79 Choose Options Compare Quick view Strike King | sku: REYESD12 Strike King Red Eyed Shad, 1/2 oz The Red Eyed Shad has become the standard bearer lipless crankbait on the pro tour. Designed by our National Pro-Staff, the Red Eyed Shad has incredible action and features some awesome paint jobs, premium hooks, 3D eyes and free floating rattles to give... MSRP: Now: $8.49 Choose Options Compare Quick view Strike King | sku: HCKVDSDHK Strike King KVD Sexy Dawg Hard Knock Topwater, 5/8 oz The Sexy Dawg was designed and reviewed by Kevin VanDam to be an easy to walk, far casting, premium "walk-the-dog" topwater lure with great action. Mission accomplished! Now with the Hard Knock rattle chamber for a deeper knocking sound. Rhythmically... MSRP: Now: $11.79 Choose Options Compare Quick view Strike King | sku: HCKVDS1.5D Strike King KVD 1.5 Deep Diver Same incredible action, size and profile as the KVD 1.5 but with a deep diving bill. The KVD 1.5 Deep Diver takes the fish catching to all new depths! Designed to the exact specifications of angling legend Kevin VanDam. Features Upsized bill Silent... MSRP: Now: $10.79 Choose Options Compare Quick view sku: HCKVDS1.5 Strike King Square Bill 1.5, 7/16 oz Designed to the exact specifications of angling legend Kevin VanDam. Perfect for shallow water and power fishing. The squarebill design and unique “hunting” action will constantly wander with erratic movement while still running true. It also... MSRP: Now: $8.29 Choose Options Compare Quick view Strike King | sku: HCKVDJ200 Strike King KVD Jerkbait 2 Hook Pro, 3/8oz The KVD 200 Jerkbait series has the perfect combination of roll, wiggle and flash. The combination of our proprietary weight transfer system for increased castability, with 3D eyes and premium black nickel hooks, results in that lethal action... MSRP: Now: $12.49 Choose Options Compare Quick view Freedom | sku: 431 Freedom 65 Ultra Diver 2.5" Shad Crankbait, 3/8 oz The Freedom Tackle Ultra Diver Shad from American Baitworks is changing the way anglers fish with a deep diving crankbait. The forward weighted design and clover leaf bill create a radical deflection action off structure PLUS ensures that this... MSRP: Now: $9.49 Choose Options Compare Quick view Freedom | sku: 422 Freedom 105 Ultra Diver 5" Minnow Crankbait, 5/8 oz The FT Ultra Diver Minnow is just the bait you need to up your fishing game. The design team at American Baitworks developed the FT Ultra Diver Minnow with a forward-weighted design which ensures the minnow is primed and ready to dive deep as soon as it... MSRP: Now: $10.95 Choose Options Compare Quick view Rat-L-Trap | sku: RT Rat-L-Trap 1/2 Oz Lipless Crankbait Many will argue that the Rat-L-Trap is one of the best lures ever made. In fact, Outdoor Life magazine referred to Rattle Trap as the “Most Influential Fishing Lure” of all time in their Hall of Fame fishing lure article. This lure produces... MSRP: Now: $10.49 Choose Options Compare Quick view Cotton Cordell | sku: CD5 Cotton Cordell Wally Diver 2.5", 1/4 oz Crankbait The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view Cotton Cordell | sku: CC-8598 Cotton Cordell Ripplin' Red Fin, 4.5", 3/8 oz The Cotton Cordell Red Fin is a legendary lure for a variety of gamefish, from bass and walleye in freshwater to specks and redfish on the coasts. The wavy sides of the Ripplin' Red Fin create an appearance of constant motion, even when the lure is... MSRP: Now: $9.95 Choose Options Compare Quick view
Quick view Details Live Target | sku: RS70D220 LiveTarget Rainbow Smelt Deep Dive Jerkbait, 2 3/4", 1/8 oz, Gold/ Orange MSRP: Now: $12.29 Add to Cart Compare Quick view Details Rebel | sku: T30512 Rebel Frog-R Topwater Bait 2 3/8, 5/16 oz, Cricket Frog MSRP: Now: $7.95 Add to Cart Compare Quick view Details Rebel | sku: T30511 Rebel Frog-R Topwater Bait 2 3/8, 5/16 oz, Leopard Frog MSRP: Now: $7.95 Add to Cart Compare Quick view Details Rebel | sku: T30513 Rebel Frog-R Topwater Bait 2 3/8, 5/16 oz, Bullfrog MSRP: Now: $7.95 Add to Cart Compare Quick view Details Rapala | sku: XR08RT Rapala X-Rap Jerkbait, 3-1/8", 1/4 Oz, Rainbow Trout MSRP: Now: $17.49 Add to Cart Compare Quick view Details Rapala | sku: XR08S Rapala X-Rap Jerkbait, 3 1/8", 1/4 oz, Silver MSRP: Now: $17.49 Add to Cart Compare Quick view Details Rapala | sku: SRRS07SB Rapala Shad Rap RS 2 3/4", 7/16 oz, Silver Blue MSRP: Now: $12.49 Add to Cart Compare Quick view Details Rapala | sku: SR07P Rapala Shad Rap 2 3/4", 5/16 oz, Perch MSRP: Now: $14.99 Add to Cart Compare Quick view Details Rapala | sku: SR05P Rapala Shad Rap 2", 3/16 oz, Perch MSRP: Now: $14.79 Add to Cart Compare Quick view Details Rapala | sku: SP07F Rapala Skitter Pop Topwater 2 3/4", 1/4 oz, Frog MSRP: Now: $16.29 Add to Cart Compare Quick view Details Rapala | sku: SP05SB Rapala Skitter Pop Topwater 2", 3/16 oz, Silver Blue MSRP: Now: $16.29 Add to Cart Compare Quick view Details Rapala | sku: SP05F Rapala Skitter Pop Topwater 2", 3/16 oz, Frog MSRP: Now: $16.29 Add to Cart Compare Quick view Details Rapala | sku: RNR08HESD Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Holographic Emerald Shad MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: RNR07SG Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Silver Gold MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07RCW Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Red Crawdad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR05S Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver MSRP: Now: $8.79 Add to Cart Compare Quick view Details Rapala | sku: RNR05RFCW Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Redfire Crawdad MSRP: Now: $8.79 Add to Cart Compare Quick view Details Rapala | sku: RNR05RCW Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Red Crawdad MSRP: Now: $8.79 Add to Cart Compare Quick view Musky Innovations | sku: 07002 Musky Innovations Magnum Swimming Dawg 11" White Sucker Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $54.95 Add to Cart Compare Quick view Musky Innovations | sku: 07103 Musky Innovations Regular Swimming Dawg 8" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood. Features: Balsa... MSRP: Now: $11.79 Add to Cart Compare Quick view Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it attempts... MSRP: Now: $43.95 Add to Cart Compare Quick view Northland | sku: RBE8 Northland Rumble Beast 2 1/4 oz 8", #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body with an... MSRP: Now: $23.95 Choose Options Compare Quick view Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. Specifications Lure Size: 4 1/2" Lure Weight:... MSRP: Now: $9.95 Choose Options Compare Quick view Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz The most versatile Blade Bait on the market. The Freedom Blade Bait is a three in one tool to get the job done through all four seasons. The lure features multiple ways to rig the hooks to match your desired presentation. The most unique feature is the... MSRP: Now: $6.95 Choose Options Compare Quick view Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz Berkley paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits... MSRP: Now: $10.29 Choose Options Compare Quick view Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Was: Now: $13.89 - $16.95 Choose Options Compare Quick view Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view Cotton Cordell | sku: C25361 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2 oz, Gold Shiner All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view sku: C2503 Cotton Cordell Super Spot Lipless Crankbait, 3" , 1/2oz, Gold/Black, Sinking All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view Cotton Cordell | sku: C25359 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2oz, Copper Craw All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view Strike King | sku: HCCM Strike King Chick Magnet Flatside, 7/16 oz The thin body design of the Chick Magnet and the circuit board lip impart a tighter wobble and an exceptionally lifelike action to the lure. The subtlety of the Chick Magnet makes it ideal in the four to six foot depth range. Anglers are also beginning... MSRP: Now: $11.79 Choose Options Compare Quick view Strike King | sku: HCKVDJ300D Strike King KVD Deep Jerkbait 3 Hook, 3/5 oz The KVD 300 Deep Jerkbait series has the perfect combination of roll, wiggle and flash. The combination of our proprietary weight transfer system for increased castability, with 3D eyes and premium black nickel hooks, result in that lethal action... MSRP: Now: $12.29 Choose Options Compare Quick view Strike King | sku: HC3XD Strike King7/16 oz ProModel S3XD, Fire Craw Deep diving crankbaits are common, but the unique curved bills of the XD series allow the bait to dive deeper and faster changing the deep diving crankbait game forever. The XD series from Strike King has set the standard for deep running... MSRP: Now: $8.29 Choose Options Compare Quick view Strike King | sku: REYESDTT12 Strike King Red Eye Shad 1/2 oz Tungsten 2 Tap The Red Eyed Shad Tungsten 2-Tap has all the same features as our regular Red Eyed Shad, but it's designed with a unique tungsten sound chamber that emits a double tapping cadence for a unique sound that can trigger even the most finicky fish to bite... MSRP: Now: $10.79 Choose Options Compare Quick view Strike King | sku: REYESD12 Strike King Red Eyed Shad, 1/2 oz The Red Eyed Shad has become the standard bearer lipless crankbait on the pro tour. Designed by our National Pro-Staff, the Red Eyed Shad has incredible action and features some awesome paint jobs, premium hooks, 3D eyes and free floating rattles to give... MSRP: Now: $8.49 Choose Options Compare Quick view Strike King | sku: HCKVDSDHK Strike King KVD Sexy Dawg Hard Knock Topwater, 5/8 oz The Sexy Dawg was designed and reviewed by Kevin VanDam to be an easy to walk, far casting, premium "walk-the-dog" topwater lure with great action. Mission accomplished! Now with the Hard Knock rattle chamber for a deeper knocking sound. Rhythmically... MSRP: Now: $11.79 Choose Options Compare Quick view Strike King | sku: HCKVDS1.5D Strike King KVD 1.5 Deep Diver Same incredible action, size and profile as the KVD 1.5 but with a deep diving bill. The KVD 1.5 Deep Diver takes the fish catching to all new depths! Designed to the exact specifications of angling legend Kevin VanDam. Features Upsized bill Silent... MSRP: Now: $10.79 Choose Options Compare Quick view sku: HCKVDS1.5 Strike King Square Bill 1.5, 7/16 oz Designed to the exact specifications of angling legend Kevin VanDam. Perfect for shallow water and power fishing. The squarebill design and unique “hunting” action will constantly wander with erratic movement while still running true. It also... MSRP: Now: $8.29 Choose Options Compare Quick view Strike King | sku: HCKVDJ200 Strike King KVD Jerkbait 2 Hook Pro, 3/8oz The KVD 200 Jerkbait series has the perfect combination of roll, wiggle and flash. The combination of our proprietary weight transfer system for increased castability, with 3D eyes and premium black nickel hooks, results in that lethal action... MSRP: Now: $12.49 Choose Options Compare Quick view Freedom | sku: 431 Freedom 65 Ultra Diver 2.5" Shad Crankbait, 3/8 oz The Freedom Tackle Ultra Diver Shad from American Baitworks is changing the way anglers fish with a deep diving crankbait. The forward weighted design and clover leaf bill create a radical deflection action off structure PLUS ensures that this... MSRP: Now: $9.49 Choose Options Compare Quick view Freedom | sku: 422 Freedom 105 Ultra Diver 5" Minnow Crankbait, 5/8 oz The FT Ultra Diver Minnow is just the bait you need to up your fishing game. The design team at American Baitworks developed the FT Ultra Diver Minnow with a forward-weighted design which ensures the minnow is primed and ready to dive deep as soon as it... MSRP: Now: $10.95 Choose Options Compare Quick view Rat-L-Trap | sku: RT Rat-L-Trap 1/2 Oz Lipless Crankbait Many will argue that the Rat-L-Trap is one of the best lures ever made. In fact, Outdoor Life magazine referred to Rattle Trap as the “Most Influential Fishing Lure” of all time in their Hall of Fame fishing lure article. This lure produces... MSRP: Now: $10.49 Choose Options Compare Quick view Cotton Cordell | sku: CD5 Cotton Cordell Wally Diver 2.5", 1/4 oz Crankbait The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view Cotton Cordell | sku: CC-8598 Cotton Cordell Ripplin' Red Fin, 4.5", 3/8 oz The Cotton Cordell Red Fin is a legendary lure for a variety of gamefish, from bass and walleye in freshwater to specks and redfish on the coasts. The wavy sides of the Ripplin' Red Fin create an appearance of constant motion, even when the lure is... MSRP: Now: $9.95 Choose Options Compare Quick view
Quick view Details Rebel | sku: T30512 Rebel Frog-R Topwater Bait 2 3/8, 5/16 oz, Cricket Frog MSRP: Now: $7.95 Add to Cart Compare Quick view Details Rebel | sku: T30511 Rebel Frog-R Topwater Bait 2 3/8, 5/16 oz, Leopard Frog MSRP: Now: $7.95 Add to Cart Compare Quick view Details Rebel | sku: T30513 Rebel Frog-R Topwater Bait 2 3/8, 5/16 oz, Bullfrog MSRP: Now: $7.95 Add to Cart Compare Quick view Details Rapala | sku: XR08RT Rapala X-Rap Jerkbait, 3-1/8", 1/4 Oz, Rainbow Trout MSRP: Now: $17.49 Add to Cart Compare Quick view Details Rapala | sku: XR08S Rapala X-Rap Jerkbait, 3 1/8", 1/4 oz, Silver MSRP: Now: $17.49 Add to Cart Compare Quick view Details Rapala | sku: SRRS07SB Rapala Shad Rap RS 2 3/4", 7/16 oz, Silver Blue MSRP: Now: $12.49 Add to Cart Compare Quick view Details Rapala | sku: SR07P Rapala Shad Rap 2 3/4", 5/16 oz, Perch MSRP: Now: $14.99 Add to Cart Compare Quick view Details Rapala | sku: SR05P Rapala Shad Rap 2", 3/16 oz, Perch MSRP: Now: $14.79 Add to Cart Compare Quick view Details Rapala | sku: SP07F Rapala Skitter Pop Topwater 2 3/4", 1/4 oz, Frog MSRP: Now: $16.29 Add to Cart Compare Quick view Details Rapala | sku: SP05SB Rapala Skitter Pop Topwater 2", 3/16 oz, Silver Blue MSRP: Now: $16.29 Add to Cart Compare Quick view Details Rapala | sku: SP05F Rapala Skitter Pop Topwater 2", 3/16 oz, Frog MSRP: Now: $16.29 Add to Cart Compare Quick view Details Rapala | sku: RNR08HESD Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Holographic Emerald Shad MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: RNR07SG Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Silver Gold MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07RCW Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Red Crawdad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR05S Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver MSRP: Now: $8.79 Add to Cart Compare Quick view Details Rapala | sku: RNR05RFCW Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Redfire Crawdad MSRP: Now: $8.79 Add to Cart Compare Quick view Details Rapala | sku: RNR05RCW Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Red Crawdad MSRP: Now: $8.79 Add to Cart Compare Quick view Musky Innovations | sku: 07002 Musky Innovations Magnum Swimming Dawg 11" White Sucker Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $54.95 Add to Cart Compare Quick view Musky Innovations | sku: 07103 Musky Innovations Regular Swimming Dawg 8" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood. Features: Balsa... MSRP: Now: $11.79 Add to Cart Compare Quick view Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it attempts... MSRP: Now: $43.95 Add to Cart Compare Quick view Northland | sku: RBE8 Northland Rumble Beast 2 1/4 oz 8", #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body with an... MSRP: Now: $23.95 Choose Options Compare Quick view Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. Specifications Lure Size: 4 1/2" Lure Weight:... MSRP: Now: $9.95 Choose Options Compare Quick view Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz The most versatile Blade Bait on the market. The Freedom Blade Bait is a three in one tool to get the job done through all four seasons. The lure features multiple ways to rig the hooks to match your desired presentation. The most unique feature is the... MSRP: Now: $6.95 Choose Options Compare Quick view Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz Berkley paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits... MSRP: Now: $10.29 Choose Options Compare Quick view Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Was: Now: $13.89 - $16.95 Choose Options Compare Quick view Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view Cotton Cordell | sku: C25361 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2 oz, Gold Shiner All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view sku: C2503 Cotton Cordell Super Spot Lipless Crankbait, 3" , 1/2oz, Gold/Black, Sinking All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view Cotton Cordell | sku: C25359 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2oz, Copper Craw All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view Strike King | sku: HCCM Strike King Chick Magnet Flatside, 7/16 oz The thin body design of the Chick Magnet and the circuit board lip impart a tighter wobble and an exceptionally lifelike action to the lure. The subtlety of the Chick Magnet makes it ideal in the four to six foot depth range. Anglers are also beginning... MSRP: Now: $11.79 Choose Options Compare Quick view Strike King | sku: HCKVDJ300D Strike King KVD Deep Jerkbait 3 Hook, 3/5 oz The KVD 300 Deep Jerkbait series has the perfect combination of roll, wiggle and flash. The combination of our proprietary weight transfer system for increased castability, with 3D eyes and premium black nickel hooks, result in that lethal action... MSRP: Now: $12.29 Choose Options Compare Quick view Strike King | sku: HC3XD Strike King7/16 oz ProModel S3XD, Fire Craw Deep diving crankbaits are common, but the unique curved bills of the XD series allow the bait to dive deeper and faster changing the deep diving crankbait game forever. The XD series from Strike King has set the standard for deep running... MSRP: Now: $8.29 Choose Options Compare Quick view Strike King | sku: REYESDTT12 Strike King Red Eye Shad 1/2 oz Tungsten 2 Tap The Red Eyed Shad Tungsten 2-Tap has all the same features as our regular Red Eyed Shad, but it's designed with a unique tungsten sound chamber that emits a double tapping cadence for a unique sound that can trigger even the most finicky fish to bite... MSRP: Now: $10.79 Choose Options Compare Quick view Strike King | sku: REYESD12 Strike King Red Eyed Shad, 1/2 oz The Red Eyed Shad has become the standard bearer lipless crankbait on the pro tour. Designed by our National Pro-Staff, the Red Eyed Shad has incredible action and features some awesome paint jobs, premium hooks, 3D eyes and free floating rattles to give... MSRP: Now: $8.49 Choose Options Compare Quick view Strike King | sku: HCKVDSDHK Strike King KVD Sexy Dawg Hard Knock Topwater, 5/8 oz The Sexy Dawg was designed and reviewed by Kevin VanDam to be an easy to walk, far casting, premium "walk-the-dog" topwater lure with great action. Mission accomplished! Now with the Hard Knock rattle chamber for a deeper knocking sound. Rhythmically... MSRP: Now: $11.79 Choose Options Compare Quick view Strike King | sku: HCKVDS1.5D Strike King KVD 1.5 Deep Diver Same incredible action, size and profile as the KVD 1.5 but with a deep diving bill. The KVD 1.5 Deep Diver takes the fish catching to all new depths! Designed to the exact specifications of angling legend Kevin VanDam. Features Upsized bill Silent... MSRP: Now: $10.79 Choose Options Compare Quick view sku: HCKVDS1.5 Strike King Square Bill 1.5, 7/16 oz Designed to the exact specifications of angling legend Kevin VanDam. Perfect for shallow water and power fishing. The squarebill design and unique “hunting” action will constantly wander with erratic movement while still running true. It also... MSRP: Now: $8.29 Choose Options Compare Quick view Strike King | sku: HCKVDJ200 Strike King KVD Jerkbait 2 Hook Pro, 3/8oz The KVD 200 Jerkbait series has the perfect combination of roll, wiggle and flash. The combination of our proprietary weight transfer system for increased castability, with 3D eyes and premium black nickel hooks, results in that lethal action... MSRP: Now: $12.49 Choose Options Compare Quick view Freedom | sku: 431 Freedom 65 Ultra Diver 2.5" Shad Crankbait, 3/8 oz The Freedom Tackle Ultra Diver Shad from American Baitworks is changing the way anglers fish with a deep diving crankbait. The forward weighted design and clover leaf bill create a radical deflection action off structure PLUS ensures that this... MSRP: Now: $9.49 Choose Options Compare Quick view Freedom | sku: 422 Freedom 105 Ultra Diver 5" Minnow Crankbait, 5/8 oz The FT Ultra Diver Minnow is just the bait you need to up your fishing game. The design team at American Baitworks developed the FT Ultra Diver Minnow with a forward-weighted design which ensures the minnow is primed and ready to dive deep as soon as it... MSRP: Now: $10.95 Choose Options Compare Quick view Rat-L-Trap | sku: RT Rat-L-Trap 1/2 Oz Lipless Crankbait Many will argue that the Rat-L-Trap is one of the best lures ever made. In fact, Outdoor Life magazine referred to Rattle Trap as the “Most Influential Fishing Lure” of all time in their Hall of Fame fishing lure article. This lure produces... MSRP: Now: $10.49 Choose Options Compare Quick view Cotton Cordell | sku: CD5 Cotton Cordell Wally Diver 2.5", 1/4 oz Crankbait The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view Cotton Cordell | sku: CC-8598 Cotton Cordell Ripplin' Red Fin, 4.5", 3/8 oz The Cotton Cordell Red Fin is a legendary lure for a variety of gamefish, from bass and walleye in freshwater to specks and redfish on the coasts. The wavy sides of the Ripplin' Red Fin create an appearance of constant motion, even when the lure is... MSRP: Now: $9.95 Choose Options Compare Quick view
Quick view Details Rebel | sku: T30511 Rebel Frog-R Topwater Bait 2 3/8, 5/16 oz, Leopard Frog MSRP: Now: $7.95 Add to Cart Compare Quick view Details Rebel | sku: T30513 Rebel Frog-R Topwater Bait 2 3/8, 5/16 oz, Bullfrog MSRP: Now: $7.95 Add to Cart Compare Quick view Details Rapala | sku: XR08RT Rapala X-Rap Jerkbait, 3-1/8", 1/4 Oz, Rainbow Trout MSRP: Now: $17.49 Add to Cart Compare Quick view Details Rapala | sku: XR08S Rapala X-Rap Jerkbait, 3 1/8", 1/4 oz, Silver MSRP: Now: $17.49 Add to Cart Compare Quick view Details Rapala | sku: SRRS07SB Rapala Shad Rap RS 2 3/4", 7/16 oz, Silver Blue MSRP: Now: $12.49 Add to Cart Compare Quick view Details Rapala | sku: SR07P Rapala Shad Rap 2 3/4", 5/16 oz, Perch MSRP: Now: $14.99 Add to Cart Compare Quick view Details Rapala | sku: SR05P Rapala Shad Rap 2", 3/16 oz, Perch MSRP: Now: $14.79 Add to Cart Compare Quick view Details Rapala | sku: SP07F Rapala Skitter Pop Topwater 2 3/4", 1/4 oz, Frog MSRP: Now: $16.29 Add to Cart Compare Quick view Details Rapala | sku: SP05SB Rapala Skitter Pop Topwater 2", 3/16 oz, Silver Blue MSRP: Now: $16.29 Add to Cart Compare Quick view Details Rapala | sku: SP05F Rapala Skitter Pop Topwater 2", 3/16 oz, Frog MSRP: Now: $16.29 Add to Cart Compare Quick view Details Rapala | sku: RNR08HESD Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Holographic Emerald Shad MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: RNR07SG Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Silver Gold MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07RCW Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Red Crawdad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR05S Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver MSRP: Now: $8.79 Add to Cart Compare Quick view Details Rapala | sku: RNR05RFCW Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Redfire Crawdad MSRP: Now: $8.79 Add to Cart Compare Quick view Details Rapala | sku: RNR05RCW Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Red Crawdad MSRP: Now: $8.79 Add to Cart Compare Quick view Musky Innovations | sku: 07002 Musky Innovations Magnum Swimming Dawg 11" White Sucker Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $54.95 Add to Cart Compare Quick view Musky Innovations | sku: 07103 Musky Innovations Regular Swimming Dawg 8" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood. Features: Balsa... MSRP: Now: $11.79 Add to Cart Compare Quick view Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it attempts... MSRP: Now: $43.95 Add to Cart Compare Quick view Northland | sku: RBE8 Northland Rumble Beast 2 1/4 oz 8", #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body with an... MSRP: Now: $23.95 Choose Options Compare Quick view Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. Specifications Lure Size: 4 1/2" Lure Weight:... MSRP: Now: $9.95 Choose Options Compare Quick view Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz The most versatile Blade Bait on the market. The Freedom Blade Bait is a three in one tool to get the job done through all four seasons. The lure features multiple ways to rig the hooks to match your desired presentation. The most unique feature is the... MSRP: Now: $6.95 Choose Options Compare Quick view Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz Berkley paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits... MSRP: Now: $10.29 Choose Options Compare Quick view Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Was: Now: $13.89 - $16.95 Choose Options Compare Quick view Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view Cotton Cordell | sku: C25361 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2 oz, Gold Shiner All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view sku: C2503 Cotton Cordell Super Spot Lipless Crankbait, 3" , 1/2oz, Gold/Black, Sinking All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view Cotton Cordell | sku: C25359 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2oz, Copper Craw All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view Strike King | sku: HCCM Strike King Chick Magnet Flatside, 7/16 oz The thin body design of the Chick Magnet and the circuit board lip impart a tighter wobble and an exceptionally lifelike action to the lure. The subtlety of the Chick Magnet makes it ideal in the four to six foot depth range. Anglers are also beginning... MSRP: Now: $11.79 Choose Options Compare Quick view Strike King | sku: HCKVDJ300D Strike King KVD Deep Jerkbait 3 Hook, 3/5 oz The KVD 300 Deep Jerkbait series has the perfect combination of roll, wiggle and flash. The combination of our proprietary weight transfer system for increased castability, with 3D eyes and premium black nickel hooks, result in that lethal action... MSRP: Now: $12.29 Choose Options Compare Quick view Strike King | sku: HC3XD Strike King7/16 oz ProModel S3XD, Fire Craw Deep diving crankbaits are common, but the unique curved bills of the XD series allow the bait to dive deeper and faster changing the deep diving crankbait game forever. The XD series from Strike King has set the standard for deep running... MSRP: Now: $8.29 Choose Options Compare Quick view Strike King | sku: REYESDTT12 Strike King Red Eye Shad 1/2 oz Tungsten 2 Tap The Red Eyed Shad Tungsten 2-Tap has all the same features as our regular Red Eyed Shad, but it's designed with a unique tungsten sound chamber that emits a double tapping cadence for a unique sound that can trigger even the most finicky fish to bite... MSRP: Now: $10.79 Choose Options Compare Quick view Strike King | sku: REYESD12 Strike King Red Eyed Shad, 1/2 oz The Red Eyed Shad has become the standard bearer lipless crankbait on the pro tour. Designed by our National Pro-Staff, the Red Eyed Shad has incredible action and features some awesome paint jobs, premium hooks, 3D eyes and free floating rattles to give... MSRP: Now: $8.49 Choose Options Compare Quick view Strike King | sku: HCKVDSDHK Strike King KVD Sexy Dawg Hard Knock Topwater, 5/8 oz The Sexy Dawg was designed and reviewed by Kevin VanDam to be an easy to walk, far casting, premium "walk-the-dog" topwater lure with great action. Mission accomplished! Now with the Hard Knock rattle chamber for a deeper knocking sound. Rhythmically... MSRP: Now: $11.79 Choose Options Compare Quick view Strike King | sku: HCKVDS1.5D Strike King KVD 1.5 Deep Diver Same incredible action, size and profile as the KVD 1.5 but with a deep diving bill. The KVD 1.5 Deep Diver takes the fish catching to all new depths! Designed to the exact specifications of angling legend Kevin VanDam. Features Upsized bill Silent... MSRP: Now: $10.79 Choose Options Compare Quick view sku: HCKVDS1.5 Strike King Square Bill 1.5, 7/16 oz Designed to the exact specifications of angling legend Kevin VanDam. Perfect for shallow water and power fishing. The squarebill design and unique “hunting” action will constantly wander with erratic movement while still running true. It also... MSRP: Now: $8.29 Choose Options Compare Quick view Strike King | sku: HCKVDJ200 Strike King KVD Jerkbait 2 Hook Pro, 3/8oz The KVD 200 Jerkbait series has the perfect combination of roll, wiggle and flash. The combination of our proprietary weight transfer system for increased castability, with 3D eyes and premium black nickel hooks, results in that lethal action... MSRP: Now: $12.49 Choose Options Compare Quick view Freedom | sku: 431 Freedom 65 Ultra Diver 2.5" Shad Crankbait, 3/8 oz The Freedom Tackle Ultra Diver Shad from American Baitworks is changing the way anglers fish with a deep diving crankbait. The forward weighted design and clover leaf bill create a radical deflection action off structure PLUS ensures that this... MSRP: Now: $9.49 Choose Options Compare Quick view Freedom | sku: 422 Freedom 105 Ultra Diver 5" Minnow Crankbait, 5/8 oz The FT Ultra Diver Minnow is just the bait you need to up your fishing game. The design team at American Baitworks developed the FT Ultra Diver Minnow with a forward-weighted design which ensures the minnow is primed and ready to dive deep as soon as it... MSRP: Now: $10.95 Choose Options Compare Quick view Rat-L-Trap | sku: RT Rat-L-Trap 1/2 Oz Lipless Crankbait Many will argue that the Rat-L-Trap is one of the best lures ever made. In fact, Outdoor Life magazine referred to Rattle Trap as the “Most Influential Fishing Lure” of all time in their Hall of Fame fishing lure article. This lure produces... MSRP: Now: $10.49 Choose Options Compare Quick view Cotton Cordell | sku: CD5 Cotton Cordell Wally Diver 2.5", 1/4 oz Crankbait The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view Cotton Cordell | sku: CC-8598 Cotton Cordell Ripplin' Red Fin, 4.5", 3/8 oz The Cotton Cordell Red Fin is a legendary lure for a variety of gamefish, from bass and walleye in freshwater to specks and redfish on the coasts. The wavy sides of the Ripplin' Red Fin create an appearance of constant motion, even when the lure is... MSRP: Now: $9.95 Choose Options Compare Quick view
Quick view Details Rebel | sku: T30513 Rebel Frog-R Topwater Bait 2 3/8, 5/16 oz, Bullfrog MSRP: Now: $7.95 Add to Cart Compare Quick view Details Rapala | sku: XR08RT Rapala X-Rap Jerkbait, 3-1/8", 1/4 Oz, Rainbow Trout MSRP: Now: $17.49 Add to Cart Compare Quick view Details Rapala | sku: XR08S Rapala X-Rap Jerkbait, 3 1/8", 1/4 oz, Silver MSRP: Now: $17.49 Add to Cart Compare Quick view Details Rapala | sku: SRRS07SB Rapala Shad Rap RS 2 3/4", 7/16 oz, Silver Blue MSRP: Now: $12.49 Add to Cart Compare Quick view Details Rapala | sku: SR07P Rapala Shad Rap 2 3/4", 5/16 oz, Perch MSRP: Now: $14.99 Add to Cart Compare Quick view Details Rapala | sku: SR05P Rapala Shad Rap 2", 3/16 oz, Perch MSRP: Now: $14.79 Add to Cart Compare Quick view Details Rapala | sku: SP07F Rapala Skitter Pop Topwater 2 3/4", 1/4 oz, Frog MSRP: Now: $16.29 Add to Cart Compare Quick view Details Rapala | sku: SP05SB Rapala Skitter Pop Topwater 2", 3/16 oz, Silver Blue MSRP: Now: $16.29 Add to Cart Compare Quick view Details Rapala | sku: SP05F Rapala Skitter Pop Topwater 2", 3/16 oz, Frog MSRP: Now: $16.29 Add to Cart Compare Quick view Details Rapala | sku: RNR08HESD Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Holographic Emerald Shad MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: RNR07SG Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Silver Gold MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07RCW Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Red Crawdad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR05S Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver MSRP: Now: $8.79 Add to Cart Compare Quick view Details Rapala | sku: RNR05RFCW Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Redfire Crawdad MSRP: Now: $8.79 Add to Cart Compare Quick view Details Rapala | sku: RNR05RCW Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Red Crawdad MSRP: Now: $8.79 Add to Cart Compare Quick view Musky Innovations | sku: 07002 Musky Innovations Magnum Swimming Dawg 11" White Sucker Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $54.95 Add to Cart Compare Quick view Musky Innovations | sku: 07103 Musky Innovations Regular Swimming Dawg 8" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood. Features: Balsa... MSRP: Now: $11.79 Add to Cart Compare Quick view Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it attempts... MSRP: Now: $43.95 Add to Cart Compare Quick view Northland | sku: RBE8 Northland Rumble Beast 2 1/4 oz 8", #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body with an... MSRP: Now: $23.95 Choose Options Compare Quick view Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. Specifications Lure Size: 4 1/2" Lure Weight:... MSRP: Now: $9.95 Choose Options Compare Quick view Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz The most versatile Blade Bait on the market. The Freedom Blade Bait is a three in one tool to get the job done through all four seasons. The lure features multiple ways to rig the hooks to match your desired presentation. The most unique feature is the... MSRP: Now: $6.95 Choose Options Compare Quick view Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz Berkley paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits... MSRP: Now: $10.29 Choose Options Compare Quick view Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Was: Now: $13.89 - $16.95 Choose Options Compare Quick view Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view Cotton Cordell | sku: C25361 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2 oz, Gold Shiner All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view sku: C2503 Cotton Cordell Super Spot Lipless Crankbait, 3" , 1/2oz, Gold/Black, Sinking All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view Cotton Cordell | sku: C25359 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2oz, Copper Craw All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view Strike King | sku: HCCM Strike King Chick Magnet Flatside, 7/16 oz The thin body design of the Chick Magnet and the circuit board lip impart a tighter wobble and an exceptionally lifelike action to the lure. The subtlety of the Chick Magnet makes it ideal in the four to six foot depth range. Anglers are also beginning... MSRP: Now: $11.79 Choose Options Compare Quick view Strike King | sku: HCKVDJ300D Strike King KVD Deep Jerkbait 3 Hook, 3/5 oz The KVD 300 Deep Jerkbait series has the perfect combination of roll, wiggle and flash. The combination of our proprietary weight transfer system for increased castability, with 3D eyes and premium black nickel hooks, result in that lethal action... MSRP: Now: $12.29 Choose Options Compare Quick view Strike King | sku: HC3XD Strike King7/16 oz ProModel S3XD, Fire Craw Deep diving crankbaits are common, but the unique curved bills of the XD series allow the bait to dive deeper and faster changing the deep diving crankbait game forever. The XD series from Strike King has set the standard for deep running... MSRP: Now: $8.29 Choose Options Compare Quick view Strike King | sku: REYESDTT12 Strike King Red Eye Shad 1/2 oz Tungsten 2 Tap The Red Eyed Shad Tungsten 2-Tap has all the same features as our regular Red Eyed Shad, but it's designed with a unique tungsten sound chamber that emits a double tapping cadence for a unique sound that can trigger even the most finicky fish to bite... MSRP: Now: $10.79 Choose Options Compare Quick view Strike King | sku: REYESD12 Strike King Red Eyed Shad, 1/2 oz The Red Eyed Shad has become the standard bearer lipless crankbait on the pro tour. Designed by our National Pro-Staff, the Red Eyed Shad has incredible action and features some awesome paint jobs, premium hooks, 3D eyes and free floating rattles to give... MSRP: Now: $8.49 Choose Options Compare Quick view Strike King | sku: HCKVDSDHK Strike King KVD Sexy Dawg Hard Knock Topwater, 5/8 oz The Sexy Dawg was designed and reviewed by Kevin VanDam to be an easy to walk, far casting, premium "walk-the-dog" topwater lure with great action. Mission accomplished! Now with the Hard Knock rattle chamber for a deeper knocking sound. Rhythmically... MSRP: Now: $11.79 Choose Options Compare Quick view Strike King | sku: HCKVDS1.5D Strike King KVD 1.5 Deep Diver Same incredible action, size and profile as the KVD 1.5 but with a deep diving bill. The KVD 1.5 Deep Diver takes the fish catching to all new depths! Designed to the exact specifications of angling legend Kevin VanDam. Features Upsized bill Silent... MSRP: Now: $10.79 Choose Options Compare Quick view sku: HCKVDS1.5 Strike King Square Bill 1.5, 7/16 oz Designed to the exact specifications of angling legend Kevin VanDam. Perfect for shallow water and power fishing. The squarebill design and unique “hunting” action will constantly wander with erratic movement while still running true. It also... MSRP: Now: $8.29 Choose Options Compare Quick view Strike King | sku: HCKVDJ200 Strike King KVD Jerkbait 2 Hook Pro, 3/8oz The KVD 200 Jerkbait series has the perfect combination of roll, wiggle and flash. The combination of our proprietary weight transfer system for increased castability, with 3D eyes and premium black nickel hooks, results in that lethal action... MSRP: Now: $12.49 Choose Options Compare Quick view Freedom | sku: 431 Freedom 65 Ultra Diver 2.5" Shad Crankbait, 3/8 oz The Freedom Tackle Ultra Diver Shad from American Baitworks is changing the way anglers fish with a deep diving crankbait. The forward weighted design and clover leaf bill create a radical deflection action off structure PLUS ensures that this... MSRP: Now: $9.49 Choose Options Compare Quick view Freedom | sku: 422 Freedom 105 Ultra Diver 5" Minnow Crankbait, 5/8 oz The FT Ultra Diver Minnow is just the bait you need to up your fishing game. The design team at American Baitworks developed the FT Ultra Diver Minnow with a forward-weighted design which ensures the minnow is primed and ready to dive deep as soon as it... MSRP: Now: $10.95 Choose Options Compare Quick view Rat-L-Trap | sku: RT Rat-L-Trap 1/2 Oz Lipless Crankbait Many will argue that the Rat-L-Trap is one of the best lures ever made. In fact, Outdoor Life magazine referred to Rattle Trap as the “Most Influential Fishing Lure” of all time in their Hall of Fame fishing lure article. This lure produces... MSRP: Now: $10.49 Choose Options Compare Quick view Cotton Cordell | sku: CD5 Cotton Cordell Wally Diver 2.5", 1/4 oz Crankbait The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view Cotton Cordell | sku: CC-8598 Cotton Cordell Ripplin' Red Fin, 4.5", 3/8 oz The Cotton Cordell Red Fin is a legendary lure for a variety of gamefish, from bass and walleye in freshwater to specks and redfish on the coasts. The wavy sides of the Ripplin' Red Fin create an appearance of constant motion, even when the lure is... MSRP: Now: $9.95 Choose Options Compare Quick view
Quick view Details Rapala | sku: XR08RT Rapala X-Rap Jerkbait, 3-1/8", 1/4 Oz, Rainbow Trout MSRP: Now: $17.49 Add to Cart Compare Quick view Details Rapala | sku: XR08S Rapala X-Rap Jerkbait, 3 1/8", 1/4 oz, Silver MSRP: Now: $17.49 Add to Cart Compare Quick view Details Rapala | sku: SRRS07SB Rapala Shad Rap RS 2 3/4", 7/16 oz, Silver Blue MSRP: Now: $12.49 Add to Cart Compare Quick view Details Rapala | sku: SR07P Rapala Shad Rap 2 3/4", 5/16 oz, Perch MSRP: Now: $14.99 Add to Cart Compare Quick view Details Rapala | sku: SR05P Rapala Shad Rap 2", 3/16 oz, Perch MSRP: Now: $14.79 Add to Cart Compare Quick view Details Rapala | sku: SP07F Rapala Skitter Pop Topwater 2 3/4", 1/4 oz, Frog MSRP: Now: $16.29 Add to Cart Compare Quick view Details Rapala | sku: SP05SB Rapala Skitter Pop Topwater 2", 3/16 oz, Silver Blue MSRP: Now: $16.29 Add to Cart Compare Quick view Details Rapala | sku: SP05F Rapala Skitter Pop Topwater 2", 3/16 oz, Frog MSRP: Now: $16.29 Add to Cart Compare Quick view Details Rapala | sku: RNR08HESD Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Holographic Emerald Shad MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: RNR07SG Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Silver Gold MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07RCW Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Red Crawdad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR05S Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver MSRP: Now: $8.79 Add to Cart Compare Quick view Details Rapala | sku: RNR05RFCW Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Redfire Crawdad MSRP: Now: $8.79 Add to Cart Compare Quick view Details Rapala | sku: RNR05RCW Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Red Crawdad MSRP: Now: $8.79 Add to Cart Compare Quick view Musky Innovations | sku: 07002 Musky Innovations Magnum Swimming Dawg 11" White Sucker Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $54.95 Add to Cart Compare Quick view Musky Innovations | sku: 07103 Musky Innovations Regular Swimming Dawg 8" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood. Features: Balsa... MSRP: Now: $11.79 Add to Cart Compare Quick view Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it attempts... MSRP: Now: $43.95 Add to Cart Compare Quick view Northland | sku: RBE8 Northland Rumble Beast 2 1/4 oz 8", #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body with an... MSRP: Now: $23.95 Choose Options Compare Quick view Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. Specifications Lure Size: 4 1/2" Lure Weight:... MSRP: Now: $9.95 Choose Options Compare Quick view Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz The most versatile Blade Bait on the market. The Freedom Blade Bait is a three in one tool to get the job done through all four seasons. The lure features multiple ways to rig the hooks to match your desired presentation. The most unique feature is the... MSRP: Now: $6.95 Choose Options Compare Quick view Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz Berkley paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits... MSRP: Now: $10.29 Choose Options Compare Quick view Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Was: Now: $13.89 - $16.95 Choose Options Compare Quick view Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view Cotton Cordell | sku: C25361 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2 oz, Gold Shiner All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view sku: C2503 Cotton Cordell Super Spot Lipless Crankbait, 3" , 1/2oz, Gold/Black, Sinking All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view Cotton Cordell | sku: C25359 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2oz, Copper Craw All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view Strike King | sku: HCCM Strike King Chick Magnet Flatside, 7/16 oz The thin body design of the Chick Magnet and the circuit board lip impart a tighter wobble and an exceptionally lifelike action to the lure. The subtlety of the Chick Magnet makes it ideal in the four to six foot depth range. Anglers are also beginning... MSRP: Now: $11.79 Choose Options Compare Quick view Strike King | sku: HCKVDJ300D Strike King KVD Deep Jerkbait 3 Hook, 3/5 oz The KVD 300 Deep Jerkbait series has the perfect combination of roll, wiggle and flash. The combination of our proprietary weight transfer system for increased castability, with 3D eyes and premium black nickel hooks, result in that lethal action... MSRP: Now: $12.29 Choose Options Compare Quick view Strike King | sku: HC3XD Strike King7/16 oz ProModel S3XD, Fire Craw Deep diving crankbaits are common, but the unique curved bills of the XD series allow the bait to dive deeper and faster changing the deep diving crankbait game forever. The XD series from Strike King has set the standard for deep running... MSRP: Now: $8.29 Choose Options Compare Quick view Strike King | sku: REYESDTT12 Strike King Red Eye Shad 1/2 oz Tungsten 2 Tap The Red Eyed Shad Tungsten 2-Tap has all the same features as our regular Red Eyed Shad, but it's designed with a unique tungsten sound chamber that emits a double tapping cadence for a unique sound that can trigger even the most finicky fish to bite... MSRP: Now: $10.79 Choose Options Compare Quick view Strike King | sku: REYESD12 Strike King Red Eyed Shad, 1/2 oz The Red Eyed Shad has become the standard bearer lipless crankbait on the pro tour. Designed by our National Pro-Staff, the Red Eyed Shad has incredible action and features some awesome paint jobs, premium hooks, 3D eyes and free floating rattles to give... MSRP: Now: $8.49 Choose Options Compare Quick view Strike King | sku: HCKVDSDHK Strike King KVD Sexy Dawg Hard Knock Topwater, 5/8 oz The Sexy Dawg was designed and reviewed by Kevin VanDam to be an easy to walk, far casting, premium "walk-the-dog" topwater lure with great action. Mission accomplished! Now with the Hard Knock rattle chamber for a deeper knocking sound. Rhythmically... MSRP: Now: $11.79 Choose Options Compare Quick view Strike King | sku: HCKVDS1.5D Strike King KVD 1.5 Deep Diver Same incredible action, size and profile as the KVD 1.5 but with a deep diving bill. The KVD 1.5 Deep Diver takes the fish catching to all new depths! Designed to the exact specifications of angling legend Kevin VanDam. Features Upsized bill Silent... MSRP: Now: $10.79 Choose Options Compare Quick view sku: HCKVDS1.5 Strike King Square Bill 1.5, 7/16 oz Designed to the exact specifications of angling legend Kevin VanDam. Perfect for shallow water and power fishing. The squarebill design and unique “hunting” action will constantly wander with erratic movement while still running true. It also... MSRP: Now: $8.29 Choose Options Compare Quick view Strike King | sku: HCKVDJ200 Strike King KVD Jerkbait 2 Hook Pro, 3/8oz The KVD 200 Jerkbait series has the perfect combination of roll, wiggle and flash. The combination of our proprietary weight transfer system for increased castability, with 3D eyes and premium black nickel hooks, results in that lethal action... MSRP: Now: $12.49 Choose Options Compare Quick view Freedom | sku: 431 Freedom 65 Ultra Diver 2.5" Shad Crankbait, 3/8 oz The Freedom Tackle Ultra Diver Shad from American Baitworks is changing the way anglers fish with a deep diving crankbait. The forward weighted design and clover leaf bill create a radical deflection action off structure PLUS ensures that this... MSRP: Now: $9.49 Choose Options Compare Quick view Freedom | sku: 422 Freedom 105 Ultra Diver 5" Minnow Crankbait, 5/8 oz The FT Ultra Diver Minnow is just the bait you need to up your fishing game. The design team at American Baitworks developed the FT Ultra Diver Minnow with a forward-weighted design which ensures the minnow is primed and ready to dive deep as soon as it... MSRP: Now: $10.95 Choose Options Compare Quick view Rat-L-Trap | sku: RT Rat-L-Trap 1/2 Oz Lipless Crankbait Many will argue that the Rat-L-Trap is one of the best lures ever made. In fact, Outdoor Life magazine referred to Rattle Trap as the “Most Influential Fishing Lure” of all time in their Hall of Fame fishing lure article. This lure produces... MSRP: Now: $10.49 Choose Options Compare Quick view Cotton Cordell | sku: CD5 Cotton Cordell Wally Diver 2.5", 1/4 oz Crankbait The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view Cotton Cordell | sku: CC-8598 Cotton Cordell Ripplin' Red Fin, 4.5", 3/8 oz The Cotton Cordell Red Fin is a legendary lure for a variety of gamefish, from bass and walleye in freshwater to specks and redfish on the coasts. The wavy sides of the Ripplin' Red Fin create an appearance of constant motion, even when the lure is... MSRP: Now: $9.95 Choose Options Compare Quick view
Quick view Details Rapala | sku: XR08S Rapala X-Rap Jerkbait, 3 1/8", 1/4 oz, Silver MSRP: Now: $17.49 Add to Cart Compare Quick view Details Rapala | sku: SRRS07SB Rapala Shad Rap RS 2 3/4", 7/16 oz, Silver Blue MSRP: Now: $12.49 Add to Cart Compare Quick view Details Rapala | sku: SR07P Rapala Shad Rap 2 3/4", 5/16 oz, Perch MSRP: Now: $14.99 Add to Cart Compare Quick view Details Rapala | sku: SR05P Rapala Shad Rap 2", 3/16 oz, Perch MSRP: Now: $14.79 Add to Cart Compare Quick view Details Rapala | sku: SP07F Rapala Skitter Pop Topwater 2 3/4", 1/4 oz, Frog MSRP: Now: $16.29 Add to Cart Compare Quick view Details Rapala | sku: SP05SB Rapala Skitter Pop Topwater 2", 3/16 oz, Silver Blue MSRP: Now: $16.29 Add to Cart Compare Quick view Details Rapala | sku: SP05F Rapala Skitter Pop Topwater 2", 3/16 oz, Frog MSRP: Now: $16.29 Add to Cart Compare Quick view Details Rapala | sku: RNR08HESD Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Holographic Emerald Shad MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: RNR07SG Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Silver Gold MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07RCW Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Red Crawdad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR05S Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver MSRP: Now: $8.79 Add to Cart Compare Quick view Details Rapala | sku: RNR05RFCW Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Redfire Crawdad MSRP: Now: $8.79 Add to Cart Compare Quick view Details Rapala | sku: RNR05RCW Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Red Crawdad MSRP: Now: $8.79 Add to Cart Compare Quick view Musky Innovations | sku: 07002 Musky Innovations Magnum Swimming Dawg 11" White Sucker Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $54.95 Add to Cart Compare Quick view Musky Innovations | sku: 07103 Musky Innovations Regular Swimming Dawg 8" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood. Features: Balsa... MSRP: Now: $11.79 Add to Cart Compare Quick view Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it attempts... MSRP: Now: $43.95 Add to Cart Compare Quick view Northland | sku: RBE8 Northland Rumble Beast 2 1/4 oz 8", #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body with an... MSRP: Now: $23.95 Choose Options Compare Quick view Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. Specifications Lure Size: 4 1/2" Lure Weight:... MSRP: Now: $9.95 Choose Options Compare Quick view Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz The most versatile Blade Bait on the market. The Freedom Blade Bait is a three in one tool to get the job done through all four seasons. The lure features multiple ways to rig the hooks to match your desired presentation. The most unique feature is the... MSRP: Now: $6.95 Choose Options Compare Quick view Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz Berkley paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits... MSRP: Now: $10.29 Choose Options Compare Quick view Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Was: Now: $13.89 - $16.95 Choose Options Compare Quick view Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view Cotton Cordell | sku: C25361 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2 oz, Gold Shiner All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view sku: C2503 Cotton Cordell Super Spot Lipless Crankbait, 3" , 1/2oz, Gold/Black, Sinking All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view Cotton Cordell | sku: C25359 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2oz, Copper Craw All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view Strike King | sku: HCCM Strike King Chick Magnet Flatside, 7/16 oz The thin body design of the Chick Magnet and the circuit board lip impart a tighter wobble and an exceptionally lifelike action to the lure. The subtlety of the Chick Magnet makes it ideal in the four to six foot depth range. Anglers are also beginning... MSRP: Now: $11.79 Choose Options Compare Quick view Strike King | sku: HCKVDJ300D Strike King KVD Deep Jerkbait 3 Hook, 3/5 oz The KVD 300 Deep Jerkbait series has the perfect combination of roll, wiggle and flash. The combination of our proprietary weight transfer system for increased castability, with 3D eyes and premium black nickel hooks, result in that lethal action... MSRP: Now: $12.29 Choose Options Compare Quick view Strike King | sku: HC3XD Strike King7/16 oz ProModel S3XD, Fire Craw Deep diving crankbaits are common, but the unique curved bills of the XD series allow the bait to dive deeper and faster changing the deep diving crankbait game forever. The XD series from Strike King has set the standard for deep running... MSRP: Now: $8.29 Choose Options Compare Quick view Strike King | sku: REYESDTT12 Strike King Red Eye Shad 1/2 oz Tungsten 2 Tap The Red Eyed Shad Tungsten 2-Tap has all the same features as our regular Red Eyed Shad, but it's designed with a unique tungsten sound chamber that emits a double tapping cadence for a unique sound that can trigger even the most finicky fish to bite... MSRP: Now: $10.79 Choose Options Compare Quick view Strike King | sku: REYESD12 Strike King Red Eyed Shad, 1/2 oz The Red Eyed Shad has become the standard bearer lipless crankbait on the pro tour. Designed by our National Pro-Staff, the Red Eyed Shad has incredible action and features some awesome paint jobs, premium hooks, 3D eyes and free floating rattles to give... MSRP: Now: $8.49 Choose Options Compare Quick view Strike King | sku: HCKVDSDHK Strike King KVD Sexy Dawg Hard Knock Topwater, 5/8 oz The Sexy Dawg was designed and reviewed by Kevin VanDam to be an easy to walk, far casting, premium "walk-the-dog" topwater lure with great action. Mission accomplished! Now with the Hard Knock rattle chamber for a deeper knocking sound. Rhythmically... MSRP: Now: $11.79 Choose Options Compare Quick view Strike King | sku: HCKVDS1.5D Strike King KVD 1.5 Deep Diver Same incredible action, size and profile as the KVD 1.5 but with a deep diving bill. The KVD 1.5 Deep Diver takes the fish catching to all new depths! Designed to the exact specifications of angling legend Kevin VanDam. Features Upsized bill Silent... MSRP: Now: $10.79 Choose Options Compare Quick view sku: HCKVDS1.5 Strike King Square Bill 1.5, 7/16 oz Designed to the exact specifications of angling legend Kevin VanDam. Perfect for shallow water and power fishing. The squarebill design and unique “hunting” action will constantly wander with erratic movement while still running true. It also... MSRP: Now: $8.29 Choose Options Compare Quick view Strike King | sku: HCKVDJ200 Strike King KVD Jerkbait 2 Hook Pro, 3/8oz The KVD 200 Jerkbait series has the perfect combination of roll, wiggle and flash. The combination of our proprietary weight transfer system for increased castability, with 3D eyes and premium black nickel hooks, results in that lethal action... MSRP: Now: $12.49 Choose Options Compare Quick view Freedom | sku: 431 Freedom 65 Ultra Diver 2.5" Shad Crankbait, 3/8 oz The Freedom Tackle Ultra Diver Shad from American Baitworks is changing the way anglers fish with a deep diving crankbait. The forward weighted design and clover leaf bill create a radical deflection action off structure PLUS ensures that this... MSRP: Now: $9.49 Choose Options Compare Quick view Freedom | sku: 422 Freedom 105 Ultra Diver 5" Minnow Crankbait, 5/8 oz The FT Ultra Diver Minnow is just the bait you need to up your fishing game. The design team at American Baitworks developed the FT Ultra Diver Minnow with a forward-weighted design which ensures the minnow is primed and ready to dive deep as soon as it... MSRP: Now: $10.95 Choose Options Compare Quick view Rat-L-Trap | sku: RT Rat-L-Trap 1/2 Oz Lipless Crankbait Many will argue that the Rat-L-Trap is one of the best lures ever made. In fact, Outdoor Life magazine referred to Rattle Trap as the “Most Influential Fishing Lure” of all time in their Hall of Fame fishing lure article. This lure produces... MSRP: Now: $10.49 Choose Options Compare Quick view Cotton Cordell | sku: CD5 Cotton Cordell Wally Diver 2.5", 1/4 oz Crankbait The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view Cotton Cordell | sku: CC-8598 Cotton Cordell Ripplin' Red Fin, 4.5", 3/8 oz The Cotton Cordell Red Fin is a legendary lure for a variety of gamefish, from bass and walleye in freshwater to specks and redfish on the coasts. The wavy sides of the Ripplin' Red Fin create an appearance of constant motion, even when the lure is... MSRP: Now: $9.95 Choose Options Compare Quick view
Quick view Details Rapala | sku: SRRS07SB Rapala Shad Rap RS 2 3/4", 7/16 oz, Silver Blue MSRP: Now: $12.49 Add to Cart Compare Quick view Details Rapala | sku: SR07P Rapala Shad Rap 2 3/4", 5/16 oz, Perch MSRP: Now: $14.99 Add to Cart Compare Quick view Details Rapala | sku: SR05P Rapala Shad Rap 2", 3/16 oz, Perch MSRP: Now: $14.79 Add to Cart Compare Quick view Details Rapala | sku: SP07F Rapala Skitter Pop Topwater 2 3/4", 1/4 oz, Frog MSRP: Now: $16.29 Add to Cart Compare Quick view Details Rapala | sku: SP05SB Rapala Skitter Pop Topwater 2", 3/16 oz, Silver Blue MSRP: Now: $16.29 Add to Cart Compare Quick view Details Rapala | sku: SP05F Rapala Skitter Pop Topwater 2", 3/16 oz, Frog MSRP: Now: $16.29 Add to Cart Compare Quick view Details Rapala | sku: RNR08HESD Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Holographic Emerald Shad MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: RNR07SG Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Silver Gold MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07RCW Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Red Crawdad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR05S Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver MSRP: Now: $8.79 Add to Cart Compare Quick view Details Rapala | sku: RNR05RFCW Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Redfire Crawdad MSRP: Now: $8.79 Add to Cart Compare Quick view Details Rapala | sku: RNR05RCW Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Red Crawdad MSRP: Now: $8.79 Add to Cart Compare Quick view Musky Innovations | sku: 07002 Musky Innovations Magnum Swimming Dawg 11" White Sucker Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $54.95 Add to Cart Compare Quick view Musky Innovations | sku: 07103 Musky Innovations Regular Swimming Dawg 8" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood. Features: Balsa... MSRP: Now: $11.79 Add to Cart Compare Quick view Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it attempts... MSRP: Now: $43.95 Add to Cart Compare Quick view Northland | sku: RBE8 Northland Rumble Beast 2 1/4 oz 8", #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body with an... MSRP: Now: $23.95 Choose Options Compare Quick view Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. Specifications Lure Size: 4 1/2" Lure Weight:... MSRP: Now: $9.95 Choose Options Compare Quick view Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz The most versatile Blade Bait on the market. The Freedom Blade Bait is a three in one tool to get the job done through all four seasons. The lure features multiple ways to rig the hooks to match your desired presentation. The most unique feature is the... MSRP: Now: $6.95 Choose Options Compare Quick view Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz Berkley paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits... MSRP: Now: $10.29 Choose Options Compare Quick view Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Was: Now: $13.89 - $16.95 Choose Options Compare Quick view Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view Cotton Cordell | sku: C25361 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2 oz, Gold Shiner All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view sku: C2503 Cotton Cordell Super Spot Lipless Crankbait, 3" , 1/2oz, Gold/Black, Sinking All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view Cotton Cordell | sku: C25359 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2oz, Copper Craw All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view Strike King | sku: HCCM Strike King Chick Magnet Flatside, 7/16 oz The thin body design of the Chick Magnet and the circuit board lip impart a tighter wobble and an exceptionally lifelike action to the lure. The subtlety of the Chick Magnet makes it ideal in the four to six foot depth range. Anglers are also beginning... MSRP: Now: $11.79 Choose Options Compare Quick view Strike King | sku: HCKVDJ300D Strike King KVD Deep Jerkbait 3 Hook, 3/5 oz The KVD 300 Deep Jerkbait series has the perfect combination of roll, wiggle and flash. The combination of our proprietary weight transfer system for increased castability, with 3D eyes and premium black nickel hooks, result in that lethal action... MSRP: Now: $12.29 Choose Options Compare Quick view Strike King | sku: HC3XD Strike King7/16 oz ProModel S3XD, Fire Craw Deep diving crankbaits are common, but the unique curved bills of the XD series allow the bait to dive deeper and faster changing the deep diving crankbait game forever. The XD series from Strike King has set the standard for deep running... MSRP: Now: $8.29 Choose Options Compare Quick view Strike King | sku: REYESDTT12 Strike King Red Eye Shad 1/2 oz Tungsten 2 Tap The Red Eyed Shad Tungsten 2-Tap has all the same features as our regular Red Eyed Shad, but it's designed with a unique tungsten sound chamber that emits a double tapping cadence for a unique sound that can trigger even the most finicky fish to bite... MSRP: Now: $10.79 Choose Options Compare Quick view Strike King | sku: REYESD12 Strike King Red Eyed Shad, 1/2 oz The Red Eyed Shad has become the standard bearer lipless crankbait on the pro tour. Designed by our National Pro-Staff, the Red Eyed Shad has incredible action and features some awesome paint jobs, premium hooks, 3D eyes and free floating rattles to give... MSRP: Now: $8.49 Choose Options Compare Quick view Strike King | sku: HCKVDSDHK Strike King KVD Sexy Dawg Hard Knock Topwater, 5/8 oz The Sexy Dawg was designed and reviewed by Kevin VanDam to be an easy to walk, far casting, premium "walk-the-dog" topwater lure with great action. Mission accomplished! Now with the Hard Knock rattle chamber for a deeper knocking sound. Rhythmically... MSRP: Now: $11.79 Choose Options Compare Quick view Strike King | sku: HCKVDS1.5D Strike King KVD 1.5 Deep Diver Same incredible action, size and profile as the KVD 1.5 but with a deep diving bill. The KVD 1.5 Deep Diver takes the fish catching to all new depths! Designed to the exact specifications of angling legend Kevin VanDam. Features Upsized bill Silent... MSRP: Now: $10.79 Choose Options Compare Quick view sku: HCKVDS1.5 Strike King Square Bill 1.5, 7/16 oz Designed to the exact specifications of angling legend Kevin VanDam. Perfect for shallow water and power fishing. The squarebill design and unique “hunting” action will constantly wander with erratic movement while still running true. It also... MSRP: Now: $8.29 Choose Options Compare Quick view Strike King | sku: HCKVDJ200 Strike King KVD Jerkbait 2 Hook Pro, 3/8oz The KVD 200 Jerkbait series has the perfect combination of roll, wiggle and flash. The combination of our proprietary weight transfer system for increased castability, with 3D eyes and premium black nickel hooks, results in that lethal action... MSRP: Now: $12.49 Choose Options Compare Quick view Freedom | sku: 431 Freedom 65 Ultra Diver 2.5" Shad Crankbait, 3/8 oz The Freedom Tackle Ultra Diver Shad from American Baitworks is changing the way anglers fish with a deep diving crankbait. The forward weighted design and clover leaf bill create a radical deflection action off structure PLUS ensures that this... MSRP: Now: $9.49 Choose Options Compare Quick view Freedom | sku: 422 Freedom 105 Ultra Diver 5" Minnow Crankbait, 5/8 oz The FT Ultra Diver Minnow is just the bait you need to up your fishing game. The design team at American Baitworks developed the FT Ultra Diver Minnow with a forward-weighted design which ensures the minnow is primed and ready to dive deep as soon as it... MSRP: Now: $10.95 Choose Options Compare Quick view Rat-L-Trap | sku: RT Rat-L-Trap 1/2 Oz Lipless Crankbait Many will argue that the Rat-L-Trap is one of the best lures ever made. In fact, Outdoor Life magazine referred to Rattle Trap as the “Most Influential Fishing Lure” of all time in their Hall of Fame fishing lure article. This lure produces... MSRP: Now: $10.49 Choose Options Compare Quick view Cotton Cordell | sku: CD5 Cotton Cordell Wally Diver 2.5", 1/4 oz Crankbait The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view Cotton Cordell | sku: CC-8598 Cotton Cordell Ripplin' Red Fin, 4.5", 3/8 oz The Cotton Cordell Red Fin is a legendary lure for a variety of gamefish, from bass and walleye in freshwater to specks and redfish on the coasts. The wavy sides of the Ripplin' Red Fin create an appearance of constant motion, even when the lure is... MSRP: Now: $9.95 Choose Options Compare Quick view
Quick view Details Rapala | sku: SR07P Rapala Shad Rap 2 3/4", 5/16 oz, Perch MSRP: Now: $14.99 Add to Cart Compare Quick view Details Rapala | sku: SR05P Rapala Shad Rap 2", 3/16 oz, Perch MSRP: Now: $14.79 Add to Cart Compare Quick view Details Rapala | sku: SP07F Rapala Skitter Pop Topwater 2 3/4", 1/4 oz, Frog MSRP: Now: $16.29 Add to Cart Compare Quick view Details Rapala | sku: SP05SB Rapala Skitter Pop Topwater 2", 3/16 oz, Silver Blue MSRP: Now: $16.29 Add to Cart Compare Quick view Details Rapala | sku: SP05F Rapala Skitter Pop Topwater 2", 3/16 oz, Frog MSRP: Now: $16.29 Add to Cart Compare Quick view Details Rapala | sku: RNR08HESD Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Holographic Emerald Shad MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: RNR07SG Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Silver Gold MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07RCW Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Red Crawdad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR05S Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver MSRP: Now: $8.79 Add to Cart Compare Quick view Details Rapala | sku: RNR05RFCW Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Redfire Crawdad MSRP: Now: $8.79 Add to Cart Compare Quick view Details Rapala | sku: RNR05RCW Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Red Crawdad MSRP: Now: $8.79 Add to Cart Compare Quick view Musky Innovations | sku: 07002 Musky Innovations Magnum Swimming Dawg 11" White Sucker Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $54.95 Add to Cart Compare Quick view Musky Innovations | sku: 07103 Musky Innovations Regular Swimming Dawg 8" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood. Features: Balsa... MSRP: Now: $11.79 Add to Cart Compare Quick view Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it attempts... MSRP: Now: $43.95 Add to Cart Compare Quick view Northland | sku: RBE8 Northland Rumble Beast 2 1/4 oz 8", #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body with an... MSRP: Now: $23.95 Choose Options Compare Quick view Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. Specifications Lure Size: 4 1/2" Lure Weight:... MSRP: Now: $9.95 Choose Options Compare Quick view Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz The most versatile Blade Bait on the market. The Freedom Blade Bait is a three in one tool to get the job done through all four seasons. The lure features multiple ways to rig the hooks to match your desired presentation. The most unique feature is the... MSRP: Now: $6.95 Choose Options Compare Quick view Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz Berkley paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits... MSRP: Now: $10.29 Choose Options Compare Quick view Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Was: Now: $13.89 - $16.95 Choose Options Compare Quick view Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view Cotton Cordell | sku: C25361 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2 oz, Gold Shiner All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view sku: C2503 Cotton Cordell Super Spot Lipless Crankbait, 3" , 1/2oz, Gold/Black, Sinking All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view Cotton Cordell | sku: C25359 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2oz, Copper Craw All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view Strike King | sku: HCCM Strike King Chick Magnet Flatside, 7/16 oz The thin body design of the Chick Magnet and the circuit board lip impart a tighter wobble and an exceptionally lifelike action to the lure. The subtlety of the Chick Magnet makes it ideal in the four to six foot depth range. Anglers are also beginning... MSRP: Now: $11.79 Choose Options Compare Quick view Strike King | sku: HCKVDJ300D Strike King KVD Deep Jerkbait 3 Hook, 3/5 oz The KVD 300 Deep Jerkbait series has the perfect combination of roll, wiggle and flash. The combination of our proprietary weight transfer system for increased castability, with 3D eyes and premium black nickel hooks, result in that lethal action... MSRP: Now: $12.29 Choose Options Compare Quick view Strike King | sku: HC3XD Strike King7/16 oz ProModel S3XD, Fire Craw Deep diving crankbaits are common, but the unique curved bills of the XD series allow the bait to dive deeper and faster changing the deep diving crankbait game forever. The XD series from Strike King has set the standard for deep running... MSRP: Now: $8.29 Choose Options Compare Quick view Strike King | sku: REYESDTT12 Strike King Red Eye Shad 1/2 oz Tungsten 2 Tap The Red Eyed Shad Tungsten 2-Tap has all the same features as our regular Red Eyed Shad, but it's designed with a unique tungsten sound chamber that emits a double tapping cadence for a unique sound that can trigger even the most finicky fish to bite... MSRP: Now: $10.79 Choose Options Compare Quick view Strike King | sku: REYESD12 Strike King Red Eyed Shad, 1/2 oz The Red Eyed Shad has become the standard bearer lipless crankbait on the pro tour. Designed by our National Pro-Staff, the Red Eyed Shad has incredible action and features some awesome paint jobs, premium hooks, 3D eyes and free floating rattles to give... MSRP: Now: $8.49 Choose Options Compare Quick view Strike King | sku: HCKVDSDHK Strike King KVD Sexy Dawg Hard Knock Topwater, 5/8 oz The Sexy Dawg was designed and reviewed by Kevin VanDam to be an easy to walk, far casting, premium "walk-the-dog" topwater lure with great action. Mission accomplished! Now with the Hard Knock rattle chamber for a deeper knocking sound. Rhythmically... MSRP: Now: $11.79 Choose Options Compare Quick view Strike King | sku: HCKVDS1.5D Strike King KVD 1.5 Deep Diver Same incredible action, size and profile as the KVD 1.5 but with a deep diving bill. The KVD 1.5 Deep Diver takes the fish catching to all new depths! Designed to the exact specifications of angling legend Kevin VanDam. Features Upsized bill Silent... MSRP: Now: $10.79 Choose Options Compare Quick view sku: HCKVDS1.5 Strike King Square Bill 1.5, 7/16 oz Designed to the exact specifications of angling legend Kevin VanDam. Perfect for shallow water and power fishing. The squarebill design and unique “hunting” action will constantly wander with erratic movement while still running true. It also... MSRP: Now: $8.29 Choose Options Compare Quick view Strike King | sku: HCKVDJ200 Strike King KVD Jerkbait 2 Hook Pro, 3/8oz The KVD 200 Jerkbait series has the perfect combination of roll, wiggle and flash. The combination of our proprietary weight transfer system for increased castability, with 3D eyes and premium black nickel hooks, results in that lethal action... MSRP: Now: $12.49 Choose Options Compare Quick view Freedom | sku: 431 Freedom 65 Ultra Diver 2.5" Shad Crankbait, 3/8 oz The Freedom Tackle Ultra Diver Shad from American Baitworks is changing the way anglers fish with a deep diving crankbait. The forward weighted design and clover leaf bill create a radical deflection action off structure PLUS ensures that this... MSRP: Now: $9.49 Choose Options Compare Quick view Freedom | sku: 422 Freedom 105 Ultra Diver 5" Minnow Crankbait, 5/8 oz The FT Ultra Diver Minnow is just the bait you need to up your fishing game. The design team at American Baitworks developed the FT Ultra Diver Minnow with a forward-weighted design which ensures the minnow is primed and ready to dive deep as soon as it... MSRP: Now: $10.95 Choose Options Compare Quick view Rat-L-Trap | sku: RT Rat-L-Trap 1/2 Oz Lipless Crankbait Many will argue that the Rat-L-Trap is one of the best lures ever made. In fact, Outdoor Life magazine referred to Rattle Trap as the “Most Influential Fishing Lure” of all time in their Hall of Fame fishing lure article. This lure produces... MSRP: Now: $10.49 Choose Options Compare Quick view Cotton Cordell | sku: CD5 Cotton Cordell Wally Diver 2.5", 1/4 oz Crankbait The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view Cotton Cordell | sku: CC-8598 Cotton Cordell Ripplin' Red Fin, 4.5", 3/8 oz The Cotton Cordell Red Fin is a legendary lure for a variety of gamefish, from bass and walleye in freshwater to specks and redfish on the coasts. The wavy sides of the Ripplin' Red Fin create an appearance of constant motion, even when the lure is... MSRP: Now: $9.95 Choose Options Compare Quick view
Quick view Details Rapala | sku: SR05P Rapala Shad Rap 2", 3/16 oz, Perch MSRP: Now: $14.79 Add to Cart Compare Quick view Details Rapala | sku: SP07F Rapala Skitter Pop Topwater 2 3/4", 1/4 oz, Frog MSRP: Now: $16.29 Add to Cart Compare Quick view Details Rapala | sku: SP05SB Rapala Skitter Pop Topwater 2", 3/16 oz, Silver Blue MSRP: Now: $16.29 Add to Cart Compare Quick view Details Rapala | sku: SP05F Rapala Skitter Pop Topwater 2", 3/16 oz, Frog MSRP: Now: $16.29 Add to Cart Compare Quick view Details Rapala | sku: RNR08HESD Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Holographic Emerald Shad MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: RNR07SG Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Silver Gold MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07RCW Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Red Crawdad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR05S Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver MSRP: Now: $8.79 Add to Cart Compare Quick view Details Rapala | sku: RNR05RFCW Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Redfire Crawdad MSRP: Now: $8.79 Add to Cart Compare Quick view Details Rapala | sku: RNR05RCW Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Red Crawdad MSRP: Now: $8.79 Add to Cart Compare Quick view Musky Innovations | sku: 07002 Musky Innovations Magnum Swimming Dawg 11" White Sucker Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $54.95 Add to Cart Compare Quick view Musky Innovations | sku: 07103 Musky Innovations Regular Swimming Dawg 8" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood. Features: Balsa... MSRP: Now: $11.79 Add to Cart Compare Quick view Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it attempts... MSRP: Now: $43.95 Add to Cart Compare Quick view Northland | sku: RBE8 Northland Rumble Beast 2 1/4 oz 8", #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body with an... MSRP: Now: $23.95 Choose Options Compare Quick view Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. Specifications Lure Size: 4 1/2" Lure Weight:... MSRP: Now: $9.95 Choose Options Compare Quick view Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz The most versatile Blade Bait on the market. The Freedom Blade Bait is a three in one tool to get the job done through all four seasons. The lure features multiple ways to rig the hooks to match your desired presentation. The most unique feature is the... MSRP: Now: $6.95 Choose Options Compare Quick view Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz Berkley paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits... MSRP: Now: $10.29 Choose Options Compare Quick view Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Was: Now: $13.89 - $16.95 Choose Options Compare Quick view Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view Cotton Cordell | sku: C25361 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2 oz, Gold Shiner All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view sku: C2503 Cotton Cordell Super Spot Lipless Crankbait, 3" , 1/2oz, Gold/Black, Sinking All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view Cotton Cordell | sku: C25359 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2oz, Copper Craw All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view Strike King | sku: HCCM Strike King Chick Magnet Flatside, 7/16 oz The thin body design of the Chick Magnet and the circuit board lip impart a tighter wobble and an exceptionally lifelike action to the lure. The subtlety of the Chick Magnet makes it ideal in the four to six foot depth range. Anglers are also beginning... MSRP: Now: $11.79 Choose Options Compare Quick view Strike King | sku: HCKVDJ300D Strike King KVD Deep Jerkbait 3 Hook, 3/5 oz The KVD 300 Deep Jerkbait series has the perfect combination of roll, wiggle and flash. The combination of our proprietary weight transfer system for increased castability, with 3D eyes and premium black nickel hooks, result in that lethal action... MSRP: Now: $12.29 Choose Options Compare Quick view Strike King | sku: HC3XD Strike King7/16 oz ProModel S3XD, Fire Craw Deep diving crankbaits are common, but the unique curved bills of the XD series allow the bait to dive deeper and faster changing the deep diving crankbait game forever. The XD series from Strike King has set the standard for deep running... MSRP: Now: $8.29 Choose Options Compare Quick view Strike King | sku: REYESDTT12 Strike King Red Eye Shad 1/2 oz Tungsten 2 Tap The Red Eyed Shad Tungsten 2-Tap has all the same features as our regular Red Eyed Shad, but it's designed with a unique tungsten sound chamber that emits a double tapping cadence for a unique sound that can trigger even the most finicky fish to bite... MSRP: Now: $10.79 Choose Options Compare Quick view Strike King | sku: REYESD12 Strike King Red Eyed Shad, 1/2 oz The Red Eyed Shad has become the standard bearer lipless crankbait on the pro tour. Designed by our National Pro-Staff, the Red Eyed Shad has incredible action and features some awesome paint jobs, premium hooks, 3D eyes and free floating rattles to give... MSRP: Now: $8.49 Choose Options Compare Quick view Strike King | sku: HCKVDSDHK Strike King KVD Sexy Dawg Hard Knock Topwater, 5/8 oz The Sexy Dawg was designed and reviewed by Kevin VanDam to be an easy to walk, far casting, premium "walk-the-dog" topwater lure with great action. Mission accomplished! Now with the Hard Knock rattle chamber for a deeper knocking sound. Rhythmically... MSRP: Now: $11.79 Choose Options Compare Quick view Strike King | sku: HCKVDS1.5D Strike King KVD 1.5 Deep Diver Same incredible action, size and profile as the KVD 1.5 but with a deep diving bill. The KVD 1.5 Deep Diver takes the fish catching to all new depths! Designed to the exact specifications of angling legend Kevin VanDam. Features Upsized bill Silent... MSRP: Now: $10.79 Choose Options Compare Quick view sku: HCKVDS1.5 Strike King Square Bill 1.5, 7/16 oz Designed to the exact specifications of angling legend Kevin VanDam. Perfect for shallow water and power fishing. The squarebill design and unique “hunting” action will constantly wander with erratic movement while still running true. It also... MSRP: Now: $8.29 Choose Options Compare Quick view Strike King | sku: HCKVDJ200 Strike King KVD Jerkbait 2 Hook Pro, 3/8oz The KVD 200 Jerkbait series has the perfect combination of roll, wiggle and flash. The combination of our proprietary weight transfer system for increased castability, with 3D eyes and premium black nickel hooks, results in that lethal action... MSRP: Now: $12.49 Choose Options Compare Quick view Freedom | sku: 431 Freedom 65 Ultra Diver 2.5" Shad Crankbait, 3/8 oz The Freedom Tackle Ultra Diver Shad from American Baitworks is changing the way anglers fish with a deep diving crankbait. The forward weighted design and clover leaf bill create a radical deflection action off structure PLUS ensures that this... MSRP: Now: $9.49 Choose Options Compare Quick view Freedom | sku: 422 Freedom 105 Ultra Diver 5" Minnow Crankbait, 5/8 oz The FT Ultra Diver Minnow is just the bait you need to up your fishing game. The design team at American Baitworks developed the FT Ultra Diver Minnow with a forward-weighted design which ensures the minnow is primed and ready to dive deep as soon as it... MSRP: Now: $10.95 Choose Options Compare Quick view Rat-L-Trap | sku: RT Rat-L-Trap 1/2 Oz Lipless Crankbait Many will argue that the Rat-L-Trap is one of the best lures ever made. In fact, Outdoor Life magazine referred to Rattle Trap as the “Most Influential Fishing Lure” of all time in their Hall of Fame fishing lure article. This lure produces... MSRP: Now: $10.49 Choose Options Compare Quick view Cotton Cordell | sku: CD5 Cotton Cordell Wally Diver 2.5", 1/4 oz Crankbait The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view Cotton Cordell | sku: CC-8598 Cotton Cordell Ripplin' Red Fin, 4.5", 3/8 oz The Cotton Cordell Red Fin is a legendary lure for a variety of gamefish, from bass and walleye in freshwater to specks and redfish on the coasts. The wavy sides of the Ripplin' Red Fin create an appearance of constant motion, even when the lure is... MSRP: Now: $9.95 Choose Options Compare Quick view
Quick view Details Rapala | sku: SP07F Rapala Skitter Pop Topwater 2 3/4", 1/4 oz, Frog MSRP: Now: $16.29 Add to Cart Compare Quick view Details Rapala | sku: SP05SB Rapala Skitter Pop Topwater 2", 3/16 oz, Silver Blue MSRP: Now: $16.29 Add to Cart Compare Quick view Details Rapala | sku: SP05F Rapala Skitter Pop Topwater 2", 3/16 oz, Frog MSRP: Now: $16.29 Add to Cart Compare Quick view Details Rapala | sku: RNR08HESD Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Holographic Emerald Shad MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: RNR07SG Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Silver Gold MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07RCW Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Red Crawdad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR05S Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver MSRP: Now: $8.79 Add to Cart Compare Quick view Details Rapala | sku: RNR05RFCW Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Redfire Crawdad MSRP: Now: $8.79 Add to Cart Compare Quick view Details Rapala | sku: RNR05RCW Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Red Crawdad MSRP: Now: $8.79 Add to Cart Compare Quick view Musky Innovations | sku: 07002 Musky Innovations Magnum Swimming Dawg 11" White Sucker Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $54.95 Add to Cart Compare Quick view Musky Innovations | sku: 07103 Musky Innovations Regular Swimming Dawg 8" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood. Features: Balsa... MSRP: Now: $11.79 Add to Cart Compare Quick view Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it attempts... MSRP: Now: $43.95 Add to Cart Compare Quick view Northland | sku: RBE8 Northland Rumble Beast 2 1/4 oz 8", #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body with an... MSRP: Now: $23.95 Choose Options Compare Quick view Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. Specifications Lure Size: 4 1/2" Lure Weight:... MSRP: Now: $9.95 Choose Options Compare Quick view Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz The most versatile Blade Bait on the market. The Freedom Blade Bait is a three in one tool to get the job done through all four seasons. The lure features multiple ways to rig the hooks to match your desired presentation. The most unique feature is the... MSRP: Now: $6.95 Choose Options Compare Quick view Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz Berkley paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits... MSRP: Now: $10.29 Choose Options Compare Quick view Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Was: Now: $13.89 - $16.95 Choose Options Compare Quick view Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view Cotton Cordell | sku: C25361 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2 oz, Gold Shiner All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view sku: C2503 Cotton Cordell Super Spot Lipless Crankbait, 3" , 1/2oz, Gold/Black, Sinking All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view Cotton Cordell | sku: C25359 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2oz, Copper Craw All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view Strike King | sku: HCCM Strike King Chick Magnet Flatside, 7/16 oz The thin body design of the Chick Magnet and the circuit board lip impart a tighter wobble and an exceptionally lifelike action to the lure. The subtlety of the Chick Magnet makes it ideal in the four to six foot depth range. Anglers are also beginning... MSRP: Now: $11.79 Choose Options Compare Quick view Strike King | sku: HCKVDJ300D Strike King KVD Deep Jerkbait 3 Hook, 3/5 oz The KVD 300 Deep Jerkbait series has the perfect combination of roll, wiggle and flash. The combination of our proprietary weight transfer system for increased castability, with 3D eyes and premium black nickel hooks, result in that lethal action... MSRP: Now: $12.29 Choose Options Compare Quick view Strike King | sku: HC3XD Strike King7/16 oz ProModel S3XD, Fire Craw Deep diving crankbaits are common, but the unique curved bills of the XD series allow the bait to dive deeper and faster changing the deep diving crankbait game forever. The XD series from Strike King has set the standard for deep running... MSRP: Now: $8.29 Choose Options Compare Quick view Strike King | sku: REYESDTT12 Strike King Red Eye Shad 1/2 oz Tungsten 2 Tap The Red Eyed Shad Tungsten 2-Tap has all the same features as our regular Red Eyed Shad, but it's designed with a unique tungsten sound chamber that emits a double tapping cadence for a unique sound that can trigger even the most finicky fish to bite... MSRP: Now: $10.79 Choose Options Compare Quick view Strike King | sku: REYESD12 Strike King Red Eyed Shad, 1/2 oz The Red Eyed Shad has become the standard bearer lipless crankbait on the pro tour. Designed by our National Pro-Staff, the Red Eyed Shad has incredible action and features some awesome paint jobs, premium hooks, 3D eyes and free floating rattles to give... MSRP: Now: $8.49 Choose Options Compare Quick view Strike King | sku: HCKVDSDHK Strike King KVD Sexy Dawg Hard Knock Topwater, 5/8 oz The Sexy Dawg was designed and reviewed by Kevin VanDam to be an easy to walk, far casting, premium "walk-the-dog" topwater lure with great action. Mission accomplished! Now with the Hard Knock rattle chamber for a deeper knocking sound. Rhythmically... MSRP: Now: $11.79 Choose Options Compare Quick view Strike King | sku: HCKVDS1.5D Strike King KVD 1.5 Deep Diver Same incredible action, size and profile as the KVD 1.5 but with a deep diving bill. The KVD 1.5 Deep Diver takes the fish catching to all new depths! Designed to the exact specifications of angling legend Kevin VanDam. Features Upsized bill Silent... MSRP: Now: $10.79 Choose Options Compare Quick view sku: HCKVDS1.5 Strike King Square Bill 1.5, 7/16 oz Designed to the exact specifications of angling legend Kevin VanDam. Perfect for shallow water and power fishing. The squarebill design and unique “hunting” action will constantly wander with erratic movement while still running true. It also... MSRP: Now: $8.29 Choose Options Compare Quick view Strike King | sku: HCKVDJ200 Strike King KVD Jerkbait 2 Hook Pro, 3/8oz The KVD 200 Jerkbait series has the perfect combination of roll, wiggle and flash. The combination of our proprietary weight transfer system for increased castability, with 3D eyes and premium black nickel hooks, results in that lethal action... MSRP: Now: $12.49 Choose Options Compare Quick view Freedom | sku: 431 Freedom 65 Ultra Diver 2.5" Shad Crankbait, 3/8 oz The Freedom Tackle Ultra Diver Shad from American Baitworks is changing the way anglers fish with a deep diving crankbait. The forward weighted design and clover leaf bill create a radical deflection action off structure PLUS ensures that this... MSRP: Now: $9.49 Choose Options Compare Quick view Freedom | sku: 422 Freedom 105 Ultra Diver 5" Minnow Crankbait, 5/8 oz The FT Ultra Diver Minnow is just the bait you need to up your fishing game. The design team at American Baitworks developed the FT Ultra Diver Minnow with a forward-weighted design which ensures the minnow is primed and ready to dive deep as soon as it... MSRP: Now: $10.95 Choose Options Compare Quick view Rat-L-Trap | sku: RT Rat-L-Trap 1/2 Oz Lipless Crankbait Many will argue that the Rat-L-Trap is one of the best lures ever made. In fact, Outdoor Life magazine referred to Rattle Trap as the “Most Influential Fishing Lure” of all time in their Hall of Fame fishing lure article. This lure produces... MSRP: Now: $10.49 Choose Options Compare Quick view Cotton Cordell | sku: CD5 Cotton Cordell Wally Diver 2.5", 1/4 oz Crankbait The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view Cotton Cordell | sku: CC-8598 Cotton Cordell Ripplin' Red Fin, 4.5", 3/8 oz The Cotton Cordell Red Fin is a legendary lure for a variety of gamefish, from bass and walleye in freshwater to specks and redfish on the coasts. The wavy sides of the Ripplin' Red Fin create an appearance of constant motion, even when the lure is... MSRP: Now: $9.95 Choose Options Compare Quick view
Quick view Details Rapala | sku: SP05SB Rapala Skitter Pop Topwater 2", 3/16 oz, Silver Blue MSRP: Now: $16.29 Add to Cart Compare Quick view Details Rapala | sku: SP05F Rapala Skitter Pop Topwater 2", 3/16 oz, Frog MSRP: Now: $16.29 Add to Cart Compare Quick view Details Rapala | sku: RNR08HESD Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Holographic Emerald Shad MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: RNR07SG Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Silver Gold MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07RCW Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Red Crawdad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR05S Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver MSRP: Now: $8.79 Add to Cart Compare Quick view Details Rapala | sku: RNR05RFCW Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Redfire Crawdad MSRP: Now: $8.79 Add to Cart Compare Quick view Details Rapala | sku: RNR05RCW Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Red Crawdad MSRP: Now: $8.79 Add to Cart Compare Quick view Musky Innovations | sku: 07002 Musky Innovations Magnum Swimming Dawg 11" White Sucker Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $54.95 Add to Cart Compare Quick view Musky Innovations | sku: 07103 Musky Innovations Regular Swimming Dawg 8" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood. Features: Balsa... MSRP: Now: $11.79 Add to Cart Compare Quick view Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it attempts... MSRP: Now: $43.95 Add to Cart Compare Quick view Northland | sku: RBE8 Northland Rumble Beast 2 1/4 oz 8", #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body with an... MSRP: Now: $23.95 Choose Options Compare Quick view Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. Specifications Lure Size: 4 1/2" Lure Weight:... MSRP: Now: $9.95 Choose Options Compare Quick view Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz The most versatile Blade Bait on the market. The Freedom Blade Bait is a three in one tool to get the job done through all four seasons. The lure features multiple ways to rig the hooks to match your desired presentation. The most unique feature is the... MSRP: Now: $6.95 Choose Options Compare Quick view Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz Berkley paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits... MSRP: Now: $10.29 Choose Options Compare Quick view Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Was: Now: $13.89 - $16.95 Choose Options Compare Quick view Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view Cotton Cordell | sku: C25361 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2 oz, Gold Shiner All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view sku: C2503 Cotton Cordell Super Spot Lipless Crankbait, 3" , 1/2oz, Gold/Black, Sinking All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view Cotton Cordell | sku: C25359 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2oz, Copper Craw All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view Strike King | sku: HCCM Strike King Chick Magnet Flatside, 7/16 oz The thin body design of the Chick Magnet and the circuit board lip impart a tighter wobble and an exceptionally lifelike action to the lure. The subtlety of the Chick Magnet makes it ideal in the four to six foot depth range. Anglers are also beginning... MSRP: Now: $11.79 Choose Options Compare Quick view Strike King | sku: HCKVDJ300D Strike King KVD Deep Jerkbait 3 Hook, 3/5 oz The KVD 300 Deep Jerkbait series has the perfect combination of roll, wiggle and flash. The combination of our proprietary weight transfer system for increased castability, with 3D eyes and premium black nickel hooks, result in that lethal action... MSRP: Now: $12.29 Choose Options Compare Quick view Strike King | sku: HC3XD Strike King7/16 oz ProModel S3XD, Fire Craw Deep diving crankbaits are common, but the unique curved bills of the XD series allow the bait to dive deeper and faster changing the deep diving crankbait game forever. The XD series from Strike King has set the standard for deep running... MSRP: Now: $8.29 Choose Options Compare Quick view Strike King | sku: REYESDTT12 Strike King Red Eye Shad 1/2 oz Tungsten 2 Tap The Red Eyed Shad Tungsten 2-Tap has all the same features as our regular Red Eyed Shad, but it's designed with a unique tungsten sound chamber that emits a double tapping cadence for a unique sound that can trigger even the most finicky fish to bite... MSRP: Now: $10.79 Choose Options Compare Quick view Strike King | sku: REYESD12 Strike King Red Eyed Shad, 1/2 oz The Red Eyed Shad has become the standard bearer lipless crankbait on the pro tour. Designed by our National Pro-Staff, the Red Eyed Shad has incredible action and features some awesome paint jobs, premium hooks, 3D eyes and free floating rattles to give... MSRP: Now: $8.49 Choose Options Compare Quick view Strike King | sku: HCKVDSDHK Strike King KVD Sexy Dawg Hard Knock Topwater, 5/8 oz The Sexy Dawg was designed and reviewed by Kevin VanDam to be an easy to walk, far casting, premium "walk-the-dog" topwater lure with great action. Mission accomplished! Now with the Hard Knock rattle chamber for a deeper knocking sound. Rhythmically... MSRP: Now: $11.79 Choose Options Compare Quick view Strike King | sku: HCKVDS1.5D Strike King KVD 1.5 Deep Diver Same incredible action, size and profile as the KVD 1.5 but with a deep diving bill. The KVD 1.5 Deep Diver takes the fish catching to all new depths! Designed to the exact specifications of angling legend Kevin VanDam. Features Upsized bill Silent... MSRP: Now: $10.79 Choose Options Compare Quick view sku: HCKVDS1.5 Strike King Square Bill 1.5, 7/16 oz Designed to the exact specifications of angling legend Kevin VanDam. Perfect for shallow water and power fishing. The squarebill design and unique “hunting” action will constantly wander with erratic movement while still running true. It also... MSRP: Now: $8.29 Choose Options Compare Quick view Strike King | sku: HCKVDJ200 Strike King KVD Jerkbait 2 Hook Pro, 3/8oz The KVD 200 Jerkbait series has the perfect combination of roll, wiggle and flash. The combination of our proprietary weight transfer system for increased castability, with 3D eyes and premium black nickel hooks, results in that lethal action... MSRP: Now: $12.49 Choose Options Compare Quick view Freedom | sku: 431 Freedom 65 Ultra Diver 2.5" Shad Crankbait, 3/8 oz The Freedom Tackle Ultra Diver Shad from American Baitworks is changing the way anglers fish with a deep diving crankbait. The forward weighted design and clover leaf bill create a radical deflection action off structure PLUS ensures that this... MSRP: Now: $9.49 Choose Options Compare Quick view Freedom | sku: 422 Freedom 105 Ultra Diver 5" Minnow Crankbait, 5/8 oz The FT Ultra Diver Minnow is just the bait you need to up your fishing game. The design team at American Baitworks developed the FT Ultra Diver Minnow with a forward-weighted design which ensures the minnow is primed and ready to dive deep as soon as it... MSRP: Now: $10.95 Choose Options Compare Quick view Rat-L-Trap | sku: RT Rat-L-Trap 1/2 Oz Lipless Crankbait Many will argue that the Rat-L-Trap is one of the best lures ever made. In fact, Outdoor Life magazine referred to Rattle Trap as the “Most Influential Fishing Lure” of all time in their Hall of Fame fishing lure article. This lure produces... MSRP: Now: $10.49 Choose Options Compare Quick view Cotton Cordell | sku: CD5 Cotton Cordell Wally Diver 2.5", 1/4 oz Crankbait The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view Cotton Cordell | sku: CC-8598 Cotton Cordell Ripplin' Red Fin, 4.5", 3/8 oz The Cotton Cordell Red Fin is a legendary lure for a variety of gamefish, from bass and walleye in freshwater to specks and redfish on the coasts. The wavy sides of the Ripplin' Red Fin create an appearance of constant motion, even when the lure is... MSRP: Now: $9.95 Choose Options Compare Quick view
Quick view Details Rapala | sku: SP05F Rapala Skitter Pop Topwater 2", 3/16 oz, Frog MSRP: Now: $16.29 Add to Cart Compare Quick view Details Rapala | sku: RNR08HESD Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Holographic Emerald Shad MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: RNR07SG Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Silver Gold MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07RCW Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Red Crawdad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR05S Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver MSRP: Now: $8.79 Add to Cart Compare Quick view Details Rapala | sku: RNR05RFCW Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Redfire Crawdad MSRP: Now: $8.79 Add to Cart Compare Quick view Details Rapala | sku: RNR05RCW Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Red Crawdad MSRP: Now: $8.79 Add to Cart Compare Quick view Musky Innovations | sku: 07002 Musky Innovations Magnum Swimming Dawg 11" White Sucker Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $54.95 Add to Cart Compare Quick view Musky Innovations | sku: 07103 Musky Innovations Regular Swimming Dawg 8" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood. Features: Balsa... MSRP: Now: $11.79 Add to Cart Compare Quick view Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it attempts... MSRP: Now: $43.95 Add to Cart Compare Quick view Northland | sku: RBE8 Northland Rumble Beast 2 1/4 oz 8", #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body with an... MSRP: Now: $23.95 Choose Options Compare Quick view Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. Specifications Lure Size: 4 1/2" Lure Weight:... MSRP: Now: $9.95 Choose Options Compare Quick view Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz The most versatile Blade Bait on the market. The Freedom Blade Bait is a three in one tool to get the job done through all four seasons. The lure features multiple ways to rig the hooks to match your desired presentation. The most unique feature is the... MSRP: Now: $6.95 Choose Options Compare Quick view Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz Berkley paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits... MSRP: Now: $10.29 Choose Options Compare Quick view Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Was: Now: $13.89 - $16.95 Choose Options Compare Quick view Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view Cotton Cordell | sku: C25361 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2 oz, Gold Shiner All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view sku: C2503 Cotton Cordell Super Spot Lipless Crankbait, 3" , 1/2oz, Gold/Black, Sinking All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view Cotton Cordell | sku: C25359 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2oz, Copper Craw All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view Strike King | sku: HCCM Strike King Chick Magnet Flatside, 7/16 oz The thin body design of the Chick Magnet and the circuit board lip impart a tighter wobble and an exceptionally lifelike action to the lure. The subtlety of the Chick Magnet makes it ideal in the four to six foot depth range. Anglers are also beginning... MSRP: Now: $11.79 Choose Options Compare Quick view Strike King | sku: HCKVDJ300D Strike King KVD Deep Jerkbait 3 Hook, 3/5 oz The KVD 300 Deep Jerkbait series has the perfect combination of roll, wiggle and flash. The combination of our proprietary weight transfer system for increased castability, with 3D eyes and premium black nickel hooks, result in that lethal action... MSRP: Now: $12.29 Choose Options Compare Quick view Strike King | sku: HC3XD Strike King7/16 oz ProModel S3XD, Fire Craw Deep diving crankbaits are common, but the unique curved bills of the XD series allow the bait to dive deeper and faster changing the deep diving crankbait game forever. The XD series from Strike King has set the standard for deep running... MSRP: Now: $8.29 Choose Options Compare Quick view Strike King | sku: REYESDTT12 Strike King Red Eye Shad 1/2 oz Tungsten 2 Tap The Red Eyed Shad Tungsten 2-Tap has all the same features as our regular Red Eyed Shad, but it's designed with a unique tungsten sound chamber that emits a double tapping cadence for a unique sound that can trigger even the most finicky fish to bite... MSRP: Now: $10.79 Choose Options Compare Quick view Strike King | sku: REYESD12 Strike King Red Eyed Shad, 1/2 oz The Red Eyed Shad has become the standard bearer lipless crankbait on the pro tour. Designed by our National Pro-Staff, the Red Eyed Shad has incredible action and features some awesome paint jobs, premium hooks, 3D eyes and free floating rattles to give... MSRP: Now: $8.49 Choose Options Compare Quick view Strike King | sku: HCKVDSDHK Strike King KVD Sexy Dawg Hard Knock Topwater, 5/8 oz The Sexy Dawg was designed and reviewed by Kevin VanDam to be an easy to walk, far casting, premium "walk-the-dog" topwater lure with great action. Mission accomplished! Now with the Hard Knock rattle chamber for a deeper knocking sound. Rhythmically... MSRP: Now: $11.79 Choose Options Compare Quick view Strike King | sku: HCKVDS1.5D Strike King KVD 1.5 Deep Diver Same incredible action, size and profile as the KVD 1.5 but with a deep diving bill. The KVD 1.5 Deep Diver takes the fish catching to all new depths! Designed to the exact specifications of angling legend Kevin VanDam. Features Upsized bill Silent... MSRP: Now: $10.79 Choose Options Compare Quick view sku: HCKVDS1.5 Strike King Square Bill 1.5, 7/16 oz Designed to the exact specifications of angling legend Kevin VanDam. Perfect for shallow water and power fishing. The squarebill design and unique “hunting” action will constantly wander with erratic movement while still running true. It also... MSRP: Now: $8.29 Choose Options Compare Quick view Strike King | sku: HCKVDJ200 Strike King KVD Jerkbait 2 Hook Pro, 3/8oz The KVD 200 Jerkbait series has the perfect combination of roll, wiggle and flash. The combination of our proprietary weight transfer system for increased castability, with 3D eyes and premium black nickel hooks, results in that lethal action... MSRP: Now: $12.49 Choose Options Compare Quick view Freedom | sku: 431 Freedom 65 Ultra Diver 2.5" Shad Crankbait, 3/8 oz The Freedom Tackle Ultra Diver Shad from American Baitworks is changing the way anglers fish with a deep diving crankbait. The forward weighted design and clover leaf bill create a radical deflection action off structure PLUS ensures that this... MSRP: Now: $9.49 Choose Options Compare Quick view Freedom | sku: 422 Freedom 105 Ultra Diver 5" Minnow Crankbait, 5/8 oz The FT Ultra Diver Minnow is just the bait you need to up your fishing game. The design team at American Baitworks developed the FT Ultra Diver Minnow with a forward-weighted design which ensures the minnow is primed and ready to dive deep as soon as it... MSRP: Now: $10.95 Choose Options Compare Quick view Rat-L-Trap | sku: RT Rat-L-Trap 1/2 Oz Lipless Crankbait Many will argue that the Rat-L-Trap is one of the best lures ever made. In fact, Outdoor Life magazine referred to Rattle Trap as the “Most Influential Fishing Lure” of all time in their Hall of Fame fishing lure article. This lure produces... MSRP: Now: $10.49 Choose Options Compare Quick view Cotton Cordell | sku: CD5 Cotton Cordell Wally Diver 2.5", 1/4 oz Crankbait The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view Cotton Cordell | sku: CC-8598 Cotton Cordell Ripplin' Red Fin, 4.5", 3/8 oz The Cotton Cordell Red Fin is a legendary lure for a variety of gamefish, from bass and walleye in freshwater to specks and redfish on the coasts. The wavy sides of the Ripplin' Red Fin create an appearance of constant motion, even when the lure is... MSRP: Now: $9.95 Choose Options Compare Quick view
Quick view Details Rapala | sku: RNR08HESD Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Holographic Emerald Shad MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: RNR07SG Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Silver Gold MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07RCW Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Red Crawdad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR05S Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver MSRP: Now: $8.79 Add to Cart Compare Quick view Details Rapala | sku: RNR05RFCW Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Redfire Crawdad MSRP: Now: $8.79 Add to Cart Compare Quick view Details Rapala | sku: RNR05RCW Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Red Crawdad MSRP: Now: $8.79 Add to Cart Compare Quick view Musky Innovations | sku: 07002 Musky Innovations Magnum Swimming Dawg 11" White Sucker Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $54.95 Add to Cart Compare Quick view Musky Innovations | sku: 07103 Musky Innovations Regular Swimming Dawg 8" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood. Features: Balsa... MSRP: Now: $11.79 Add to Cart Compare Quick view Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it attempts... MSRP: Now: $43.95 Add to Cart Compare Quick view Northland | sku: RBE8 Northland Rumble Beast 2 1/4 oz 8", #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body with an... MSRP: Now: $23.95 Choose Options Compare Quick view Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. Specifications Lure Size: 4 1/2" Lure Weight:... MSRP: Now: $9.95 Choose Options Compare Quick view Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz The most versatile Blade Bait on the market. The Freedom Blade Bait is a three in one tool to get the job done through all four seasons. The lure features multiple ways to rig the hooks to match your desired presentation. The most unique feature is the... MSRP: Now: $6.95 Choose Options Compare Quick view Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz Berkley paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits... MSRP: Now: $10.29 Choose Options Compare Quick view Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Was: Now: $13.89 - $16.95 Choose Options Compare Quick view Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view Cotton Cordell | sku: C25361 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2 oz, Gold Shiner All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view sku: C2503 Cotton Cordell Super Spot Lipless Crankbait, 3" , 1/2oz, Gold/Black, Sinking All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view Cotton Cordell | sku: C25359 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2oz, Copper Craw All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view Strike King | sku: HCCM Strike King Chick Magnet Flatside, 7/16 oz The thin body design of the Chick Magnet and the circuit board lip impart a tighter wobble and an exceptionally lifelike action to the lure. The subtlety of the Chick Magnet makes it ideal in the four to six foot depth range. Anglers are also beginning... MSRP: Now: $11.79 Choose Options Compare Quick view Strike King | sku: HCKVDJ300D Strike King KVD Deep Jerkbait 3 Hook, 3/5 oz The KVD 300 Deep Jerkbait series has the perfect combination of roll, wiggle and flash. The combination of our proprietary weight transfer system for increased castability, with 3D eyes and premium black nickel hooks, result in that lethal action... MSRP: Now: $12.29 Choose Options Compare Quick view Strike King | sku: HC3XD Strike King7/16 oz ProModel S3XD, Fire Craw Deep diving crankbaits are common, but the unique curved bills of the XD series allow the bait to dive deeper and faster changing the deep diving crankbait game forever. The XD series from Strike King has set the standard for deep running... MSRP: Now: $8.29 Choose Options Compare Quick view Strike King | sku: REYESDTT12 Strike King Red Eye Shad 1/2 oz Tungsten 2 Tap The Red Eyed Shad Tungsten 2-Tap has all the same features as our regular Red Eyed Shad, but it's designed with a unique tungsten sound chamber that emits a double tapping cadence for a unique sound that can trigger even the most finicky fish to bite... MSRP: Now: $10.79 Choose Options Compare Quick view Strike King | sku: REYESD12 Strike King Red Eyed Shad, 1/2 oz The Red Eyed Shad has become the standard bearer lipless crankbait on the pro tour. Designed by our National Pro-Staff, the Red Eyed Shad has incredible action and features some awesome paint jobs, premium hooks, 3D eyes and free floating rattles to give... MSRP: Now: $8.49 Choose Options Compare Quick view Strike King | sku: HCKVDSDHK Strike King KVD Sexy Dawg Hard Knock Topwater, 5/8 oz The Sexy Dawg was designed and reviewed by Kevin VanDam to be an easy to walk, far casting, premium "walk-the-dog" topwater lure with great action. Mission accomplished! Now with the Hard Knock rattle chamber for a deeper knocking sound. Rhythmically... MSRP: Now: $11.79 Choose Options Compare Quick view Strike King | sku: HCKVDS1.5D Strike King KVD 1.5 Deep Diver Same incredible action, size and profile as the KVD 1.5 but with a deep diving bill. The KVD 1.5 Deep Diver takes the fish catching to all new depths! Designed to the exact specifications of angling legend Kevin VanDam. Features Upsized bill Silent... MSRP: Now: $10.79 Choose Options Compare Quick view sku: HCKVDS1.5 Strike King Square Bill 1.5, 7/16 oz Designed to the exact specifications of angling legend Kevin VanDam. Perfect for shallow water and power fishing. The squarebill design and unique “hunting” action will constantly wander with erratic movement while still running true. It also... MSRP: Now: $8.29 Choose Options Compare Quick view Strike King | sku: HCKVDJ200 Strike King KVD Jerkbait 2 Hook Pro, 3/8oz The KVD 200 Jerkbait series has the perfect combination of roll, wiggle and flash. The combination of our proprietary weight transfer system for increased castability, with 3D eyes and premium black nickel hooks, results in that lethal action... MSRP: Now: $12.49 Choose Options Compare Quick view Freedom | sku: 431 Freedom 65 Ultra Diver 2.5" Shad Crankbait, 3/8 oz The Freedom Tackle Ultra Diver Shad from American Baitworks is changing the way anglers fish with a deep diving crankbait. The forward weighted design and clover leaf bill create a radical deflection action off structure PLUS ensures that this... MSRP: Now: $9.49 Choose Options Compare Quick view Freedom | sku: 422 Freedom 105 Ultra Diver 5" Minnow Crankbait, 5/8 oz The FT Ultra Diver Minnow is just the bait you need to up your fishing game. The design team at American Baitworks developed the FT Ultra Diver Minnow with a forward-weighted design which ensures the minnow is primed and ready to dive deep as soon as it... MSRP: Now: $10.95 Choose Options Compare Quick view Rat-L-Trap | sku: RT Rat-L-Trap 1/2 Oz Lipless Crankbait Many will argue that the Rat-L-Trap is one of the best lures ever made. In fact, Outdoor Life magazine referred to Rattle Trap as the “Most Influential Fishing Lure” of all time in their Hall of Fame fishing lure article. This lure produces... MSRP: Now: $10.49 Choose Options Compare Quick view Cotton Cordell | sku: CD5 Cotton Cordell Wally Diver 2.5", 1/4 oz Crankbait The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view Cotton Cordell | sku: CC-8598 Cotton Cordell Ripplin' Red Fin, 4.5", 3/8 oz The Cotton Cordell Red Fin is a legendary lure for a variety of gamefish, from bass and walleye in freshwater to specks and redfish on the coasts. The wavy sides of the Ripplin' Red Fin create an appearance of constant motion, even when the lure is... MSRP: Now: $9.95 Choose Options Compare Quick view
Quick view Details Rapala | sku: RNR07SG Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Silver Gold MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07RCW Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Red Crawdad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR05S Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver MSRP: Now: $8.79 Add to Cart Compare Quick view Details Rapala | sku: RNR05RFCW Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Redfire Crawdad MSRP: Now: $8.79 Add to Cart Compare Quick view Details Rapala | sku: RNR05RCW Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Red Crawdad MSRP: Now: $8.79 Add to Cart Compare Quick view Musky Innovations | sku: 07002 Musky Innovations Magnum Swimming Dawg 11" White Sucker Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $54.95 Add to Cart Compare Quick view Musky Innovations | sku: 07103 Musky Innovations Regular Swimming Dawg 8" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood. Features: Balsa... MSRP: Now: $11.79 Add to Cart Compare Quick view Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it attempts... MSRP: Now: $43.95 Add to Cart Compare Quick view Northland | sku: RBE8 Northland Rumble Beast 2 1/4 oz 8", #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body with an... MSRP: Now: $23.95 Choose Options Compare Quick view Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. Specifications Lure Size: 4 1/2" Lure Weight:... MSRP: Now: $9.95 Choose Options Compare Quick view Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz The most versatile Blade Bait on the market. The Freedom Blade Bait is a three in one tool to get the job done through all four seasons. The lure features multiple ways to rig the hooks to match your desired presentation. The most unique feature is the... MSRP: Now: $6.95 Choose Options Compare Quick view Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz Berkley paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits... MSRP: Now: $10.29 Choose Options Compare Quick view Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Was: Now: $13.89 - $16.95 Choose Options Compare Quick view Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view Cotton Cordell | sku: C25361 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2 oz, Gold Shiner All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view sku: C2503 Cotton Cordell Super Spot Lipless Crankbait, 3" , 1/2oz, Gold/Black, Sinking All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view Cotton Cordell | sku: C25359 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2oz, Copper Craw All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view Strike King | sku: HCCM Strike King Chick Magnet Flatside, 7/16 oz The thin body design of the Chick Magnet and the circuit board lip impart a tighter wobble and an exceptionally lifelike action to the lure. The subtlety of the Chick Magnet makes it ideal in the four to six foot depth range. Anglers are also beginning... MSRP: Now: $11.79 Choose Options Compare Quick view Strike King | sku: HCKVDJ300D Strike King KVD Deep Jerkbait 3 Hook, 3/5 oz The KVD 300 Deep Jerkbait series has the perfect combination of roll, wiggle and flash. The combination of our proprietary weight transfer system for increased castability, with 3D eyes and premium black nickel hooks, result in that lethal action... MSRP: Now: $12.29 Choose Options Compare Quick view Strike King | sku: HC3XD Strike King7/16 oz ProModel S3XD, Fire Craw Deep diving crankbaits are common, but the unique curved bills of the XD series allow the bait to dive deeper and faster changing the deep diving crankbait game forever. The XD series from Strike King has set the standard for deep running... MSRP: Now: $8.29 Choose Options Compare Quick view Strike King | sku: REYESDTT12 Strike King Red Eye Shad 1/2 oz Tungsten 2 Tap The Red Eyed Shad Tungsten 2-Tap has all the same features as our regular Red Eyed Shad, but it's designed with a unique tungsten sound chamber that emits a double tapping cadence for a unique sound that can trigger even the most finicky fish to bite... MSRP: Now: $10.79 Choose Options Compare Quick view Strike King | sku: REYESD12 Strike King Red Eyed Shad, 1/2 oz The Red Eyed Shad has become the standard bearer lipless crankbait on the pro tour. Designed by our National Pro-Staff, the Red Eyed Shad has incredible action and features some awesome paint jobs, premium hooks, 3D eyes and free floating rattles to give... MSRP: Now: $8.49 Choose Options Compare Quick view Strike King | sku: HCKVDSDHK Strike King KVD Sexy Dawg Hard Knock Topwater, 5/8 oz The Sexy Dawg was designed and reviewed by Kevin VanDam to be an easy to walk, far casting, premium "walk-the-dog" topwater lure with great action. Mission accomplished! Now with the Hard Knock rattle chamber for a deeper knocking sound. Rhythmically... MSRP: Now: $11.79 Choose Options Compare Quick view Strike King | sku: HCKVDS1.5D Strike King KVD 1.5 Deep Diver Same incredible action, size and profile as the KVD 1.5 but with a deep diving bill. The KVD 1.5 Deep Diver takes the fish catching to all new depths! Designed to the exact specifications of angling legend Kevin VanDam. Features Upsized bill Silent... MSRP: Now: $10.79 Choose Options Compare Quick view sku: HCKVDS1.5 Strike King Square Bill 1.5, 7/16 oz Designed to the exact specifications of angling legend Kevin VanDam. Perfect for shallow water and power fishing. The squarebill design and unique “hunting” action will constantly wander with erratic movement while still running true. It also... MSRP: Now: $8.29 Choose Options Compare Quick view Strike King | sku: HCKVDJ200 Strike King KVD Jerkbait 2 Hook Pro, 3/8oz The KVD 200 Jerkbait series has the perfect combination of roll, wiggle and flash. The combination of our proprietary weight transfer system for increased castability, with 3D eyes and premium black nickel hooks, results in that lethal action... MSRP: Now: $12.49 Choose Options Compare Quick view Freedom | sku: 431 Freedom 65 Ultra Diver 2.5" Shad Crankbait, 3/8 oz The Freedom Tackle Ultra Diver Shad from American Baitworks is changing the way anglers fish with a deep diving crankbait. The forward weighted design and clover leaf bill create a radical deflection action off structure PLUS ensures that this... MSRP: Now: $9.49 Choose Options Compare Quick view Freedom | sku: 422 Freedom 105 Ultra Diver 5" Minnow Crankbait, 5/8 oz The FT Ultra Diver Minnow is just the bait you need to up your fishing game. The design team at American Baitworks developed the FT Ultra Diver Minnow with a forward-weighted design which ensures the minnow is primed and ready to dive deep as soon as it... MSRP: Now: $10.95 Choose Options Compare Quick view Rat-L-Trap | sku: RT Rat-L-Trap 1/2 Oz Lipless Crankbait Many will argue that the Rat-L-Trap is one of the best lures ever made. In fact, Outdoor Life magazine referred to Rattle Trap as the “Most Influential Fishing Lure” of all time in their Hall of Fame fishing lure article. This lure produces... MSRP: Now: $10.49 Choose Options Compare Quick view Cotton Cordell | sku: CD5 Cotton Cordell Wally Diver 2.5", 1/4 oz Crankbait The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view Cotton Cordell | sku: CC-8598 Cotton Cordell Ripplin' Red Fin, 4.5", 3/8 oz The Cotton Cordell Red Fin is a legendary lure for a variety of gamefish, from bass and walleye in freshwater to specks and redfish on the coasts. The wavy sides of the Ripplin' Red Fin create an appearance of constant motion, even when the lure is... MSRP: Now: $9.95 Choose Options Compare Quick view
Quick view Details Rapala | sku: RNR07RCW Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Red Crawdad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR05S Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver MSRP: Now: $8.79 Add to Cart Compare Quick view Details Rapala | sku: RNR05RFCW Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Redfire Crawdad MSRP: Now: $8.79 Add to Cart Compare Quick view Details Rapala | sku: RNR05RCW Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Red Crawdad MSRP: Now: $8.79 Add to Cart Compare Quick view Musky Innovations | sku: 07002 Musky Innovations Magnum Swimming Dawg 11" White Sucker Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $54.95 Add to Cart Compare Quick view Musky Innovations | sku: 07103 Musky Innovations Regular Swimming Dawg 8" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood. Features: Balsa... MSRP: Now: $11.79 Add to Cart Compare Quick view Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it attempts... MSRP: Now: $43.95 Add to Cart Compare Quick view Northland | sku: RBE8 Northland Rumble Beast 2 1/4 oz 8", #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body with an... MSRP: Now: $23.95 Choose Options Compare Quick view Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. Specifications Lure Size: 4 1/2" Lure Weight:... MSRP: Now: $9.95 Choose Options Compare Quick view Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz The most versatile Blade Bait on the market. The Freedom Blade Bait is a three in one tool to get the job done through all four seasons. The lure features multiple ways to rig the hooks to match your desired presentation. The most unique feature is the... MSRP: Now: $6.95 Choose Options Compare Quick view Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz Berkley paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits... MSRP: Now: $10.29 Choose Options Compare Quick view Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Was: Now: $13.89 - $16.95 Choose Options Compare Quick view Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view Cotton Cordell | sku: C25361 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2 oz, Gold Shiner All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view sku: C2503 Cotton Cordell Super Spot Lipless Crankbait, 3" , 1/2oz, Gold/Black, Sinking All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view Cotton Cordell | sku: C25359 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2oz, Copper Craw All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view Strike King | sku: HCCM Strike King Chick Magnet Flatside, 7/16 oz The thin body design of the Chick Magnet and the circuit board lip impart a tighter wobble and an exceptionally lifelike action to the lure. The subtlety of the Chick Magnet makes it ideal in the four to six foot depth range. Anglers are also beginning... MSRP: Now: $11.79 Choose Options Compare Quick view Strike King | sku: HCKVDJ300D Strike King KVD Deep Jerkbait 3 Hook, 3/5 oz The KVD 300 Deep Jerkbait series has the perfect combination of roll, wiggle and flash. The combination of our proprietary weight transfer system for increased castability, with 3D eyes and premium black nickel hooks, result in that lethal action... MSRP: Now: $12.29 Choose Options Compare Quick view Strike King | sku: HC3XD Strike King7/16 oz ProModel S3XD, Fire Craw Deep diving crankbaits are common, but the unique curved bills of the XD series allow the bait to dive deeper and faster changing the deep diving crankbait game forever. The XD series from Strike King has set the standard for deep running... MSRP: Now: $8.29 Choose Options Compare Quick view Strike King | sku: REYESDTT12 Strike King Red Eye Shad 1/2 oz Tungsten 2 Tap The Red Eyed Shad Tungsten 2-Tap has all the same features as our regular Red Eyed Shad, but it's designed with a unique tungsten sound chamber that emits a double tapping cadence for a unique sound that can trigger even the most finicky fish to bite... MSRP: Now: $10.79 Choose Options Compare Quick view Strike King | sku: REYESD12 Strike King Red Eyed Shad, 1/2 oz The Red Eyed Shad has become the standard bearer lipless crankbait on the pro tour. Designed by our National Pro-Staff, the Red Eyed Shad has incredible action and features some awesome paint jobs, premium hooks, 3D eyes and free floating rattles to give... MSRP: Now: $8.49 Choose Options Compare Quick view Strike King | sku: HCKVDSDHK Strike King KVD Sexy Dawg Hard Knock Topwater, 5/8 oz The Sexy Dawg was designed and reviewed by Kevin VanDam to be an easy to walk, far casting, premium "walk-the-dog" topwater lure with great action. Mission accomplished! Now with the Hard Knock rattle chamber for a deeper knocking sound. Rhythmically... MSRP: Now: $11.79 Choose Options Compare Quick view Strike King | sku: HCKVDS1.5D Strike King KVD 1.5 Deep Diver Same incredible action, size and profile as the KVD 1.5 but with a deep diving bill. The KVD 1.5 Deep Diver takes the fish catching to all new depths! Designed to the exact specifications of angling legend Kevin VanDam. Features Upsized bill Silent... MSRP: Now: $10.79 Choose Options Compare Quick view sku: HCKVDS1.5 Strike King Square Bill 1.5, 7/16 oz Designed to the exact specifications of angling legend Kevin VanDam. Perfect for shallow water and power fishing. The squarebill design and unique “hunting” action will constantly wander with erratic movement while still running true. It also... MSRP: Now: $8.29 Choose Options Compare Quick view Strike King | sku: HCKVDJ200 Strike King KVD Jerkbait 2 Hook Pro, 3/8oz The KVD 200 Jerkbait series has the perfect combination of roll, wiggle and flash. The combination of our proprietary weight transfer system for increased castability, with 3D eyes and premium black nickel hooks, results in that lethal action... MSRP: Now: $12.49 Choose Options Compare Quick view Freedom | sku: 431 Freedom 65 Ultra Diver 2.5" Shad Crankbait, 3/8 oz The Freedom Tackle Ultra Diver Shad from American Baitworks is changing the way anglers fish with a deep diving crankbait. The forward weighted design and clover leaf bill create a radical deflection action off structure PLUS ensures that this... MSRP: Now: $9.49 Choose Options Compare Quick view Freedom | sku: 422 Freedom 105 Ultra Diver 5" Minnow Crankbait, 5/8 oz The FT Ultra Diver Minnow is just the bait you need to up your fishing game. The design team at American Baitworks developed the FT Ultra Diver Minnow with a forward-weighted design which ensures the minnow is primed and ready to dive deep as soon as it... MSRP: Now: $10.95 Choose Options Compare Quick view Rat-L-Trap | sku: RT Rat-L-Trap 1/2 Oz Lipless Crankbait Many will argue that the Rat-L-Trap is one of the best lures ever made. In fact, Outdoor Life magazine referred to Rattle Trap as the “Most Influential Fishing Lure” of all time in their Hall of Fame fishing lure article. This lure produces... MSRP: Now: $10.49 Choose Options Compare Quick view Cotton Cordell | sku: CD5 Cotton Cordell Wally Diver 2.5", 1/4 oz Crankbait The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view Cotton Cordell | sku: CC-8598 Cotton Cordell Ripplin' Red Fin, 4.5", 3/8 oz The Cotton Cordell Red Fin is a legendary lure for a variety of gamefish, from bass and walleye in freshwater to specks and redfish on the coasts. The wavy sides of the Ripplin' Red Fin create an appearance of constant motion, even when the lure is... MSRP: Now: $9.95 Choose Options Compare Quick view
Quick view Details Rapala | sku: RNR05S Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver MSRP: Now: $8.79 Add to Cart Compare Quick view Details Rapala | sku: RNR05RFCW Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Redfire Crawdad MSRP: Now: $8.79 Add to Cart Compare Quick view Details Rapala | sku: RNR05RCW Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Red Crawdad MSRP: Now: $8.79 Add to Cart Compare Quick view Musky Innovations | sku: 07002 Musky Innovations Magnum Swimming Dawg 11" White Sucker Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $54.95 Add to Cart Compare Quick view Musky Innovations | sku: 07103 Musky Innovations Regular Swimming Dawg 8" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood. Features: Balsa... MSRP: Now: $11.79 Add to Cart Compare Quick view Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it attempts... MSRP: Now: $43.95 Add to Cart Compare Quick view Northland | sku: RBE8 Northland Rumble Beast 2 1/4 oz 8", #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body with an... MSRP: Now: $23.95 Choose Options Compare Quick view Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. Specifications Lure Size: 4 1/2" Lure Weight:... MSRP: Now: $9.95 Choose Options Compare Quick view Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz The most versatile Blade Bait on the market. The Freedom Blade Bait is a three in one tool to get the job done through all four seasons. The lure features multiple ways to rig the hooks to match your desired presentation. The most unique feature is the... MSRP: Now: $6.95 Choose Options Compare Quick view Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz Berkley paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits... MSRP: Now: $10.29 Choose Options Compare Quick view Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Was: Now: $13.89 - $16.95 Choose Options Compare Quick view Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view Cotton Cordell | sku: C25361 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2 oz, Gold Shiner All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view sku: C2503 Cotton Cordell Super Spot Lipless Crankbait, 3" , 1/2oz, Gold/Black, Sinking All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view Cotton Cordell | sku: C25359 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2oz, Copper Craw All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view Strike King | sku: HCCM Strike King Chick Magnet Flatside, 7/16 oz The thin body design of the Chick Magnet and the circuit board lip impart a tighter wobble and an exceptionally lifelike action to the lure. The subtlety of the Chick Magnet makes it ideal in the four to six foot depth range. Anglers are also beginning... MSRP: Now: $11.79 Choose Options Compare Quick view Strike King | sku: HCKVDJ300D Strike King KVD Deep Jerkbait 3 Hook, 3/5 oz The KVD 300 Deep Jerkbait series has the perfect combination of roll, wiggle and flash. The combination of our proprietary weight transfer system for increased castability, with 3D eyes and premium black nickel hooks, result in that lethal action... MSRP: Now: $12.29 Choose Options Compare Quick view Strike King | sku: HC3XD Strike King7/16 oz ProModel S3XD, Fire Craw Deep diving crankbaits are common, but the unique curved bills of the XD series allow the bait to dive deeper and faster changing the deep diving crankbait game forever. The XD series from Strike King has set the standard for deep running... MSRP: Now: $8.29 Choose Options Compare Quick view Strike King | sku: REYESDTT12 Strike King Red Eye Shad 1/2 oz Tungsten 2 Tap The Red Eyed Shad Tungsten 2-Tap has all the same features as our regular Red Eyed Shad, but it's designed with a unique tungsten sound chamber that emits a double tapping cadence for a unique sound that can trigger even the most finicky fish to bite... MSRP: Now: $10.79 Choose Options Compare Quick view Strike King | sku: REYESD12 Strike King Red Eyed Shad, 1/2 oz The Red Eyed Shad has become the standard bearer lipless crankbait on the pro tour. Designed by our National Pro-Staff, the Red Eyed Shad has incredible action and features some awesome paint jobs, premium hooks, 3D eyes and free floating rattles to give... MSRP: Now: $8.49 Choose Options Compare Quick view Strike King | sku: HCKVDSDHK Strike King KVD Sexy Dawg Hard Knock Topwater, 5/8 oz The Sexy Dawg was designed and reviewed by Kevin VanDam to be an easy to walk, far casting, premium "walk-the-dog" topwater lure with great action. Mission accomplished! Now with the Hard Knock rattle chamber for a deeper knocking sound. Rhythmically... MSRP: Now: $11.79 Choose Options Compare Quick view Strike King | sku: HCKVDS1.5D Strike King KVD 1.5 Deep Diver Same incredible action, size and profile as the KVD 1.5 but with a deep diving bill. The KVD 1.5 Deep Diver takes the fish catching to all new depths! Designed to the exact specifications of angling legend Kevin VanDam. Features Upsized bill Silent... MSRP: Now: $10.79 Choose Options Compare Quick view sku: HCKVDS1.5 Strike King Square Bill 1.5, 7/16 oz Designed to the exact specifications of angling legend Kevin VanDam. Perfect for shallow water and power fishing. The squarebill design and unique “hunting” action will constantly wander with erratic movement while still running true. It also... MSRP: Now: $8.29 Choose Options Compare Quick view Strike King | sku: HCKVDJ200 Strike King KVD Jerkbait 2 Hook Pro, 3/8oz The KVD 200 Jerkbait series has the perfect combination of roll, wiggle and flash. The combination of our proprietary weight transfer system for increased castability, with 3D eyes and premium black nickel hooks, results in that lethal action... MSRP: Now: $12.49 Choose Options Compare Quick view Freedom | sku: 431 Freedom 65 Ultra Diver 2.5" Shad Crankbait, 3/8 oz The Freedom Tackle Ultra Diver Shad from American Baitworks is changing the way anglers fish with a deep diving crankbait. The forward weighted design and clover leaf bill create a radical deflection action off structure PLUS ensures that this... MSRP: Now: $9.49 Choose Options Compare Quick view Freedom | sku: 422 Freedom 105 Ultra Diver 5" Minnow Crankbait, 5/8 oz The FT Ultra Diver Minnow is just the bait you need to up your fishing game. The design team at American Baitworks developed the FT Ultra Diver Minnow with a forward-weighted design which ensures the minnow is primed and ready to dive deep as soon as it... MSRP: Now: $10.95 Choose Options Compare Quick view Rat-L-Trap | sku: RT Rat-L-Trap 1/2 Oz Lipless Crankbait Many will argue that the Rat-L-Trap is one of the best lures ever made. In fact, Outdoor Life magazine referred to Rattle Trap as the “Most Influential Fishing Lure” of all time in their Hall of Fame fishing lure article. This lure produces... MSRP: Now: $10.49 Choose Options Compare Quick view Cotton Cordell | sku: CD5 Cotton Cordell Wally Diver 2.5", 1/4 oz Crankbait The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view Cotton Cordell | sku: CC-8598 Cotton Cordell Ripplin' Red Fin, 4.5", 3/8 oz The Cotton Cordell Red Fin is a legendary lure for a variety of gamefish, from bass and walleye in freshwater to specks and redfish on the coasts. The wavy sides of the Ripplin' Red Fin create an appearance of constant motion, even when the lure is... MSRP: Now: $9.95 Choose Options Compare Quick view
Quick view Details Rapala | sku: RNR05RFCW Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Redfire Crawdad MSRP: Now: $8.79 Add to Cart Compare Quick view Details Rapala | sku: RNR05RCW Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Red Crawdad MSRP: Now: $8.79 Add to Cart Compare Quick view Musky Innovations | sku: 07002 Musky Innovations Magnum Swimming Dawg 11" White Sucker Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $54.95 Add to Cart Compare Quick view Musky Innovations | sku: 07103 Musky Innovations Regular Swimming Dawg 8" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood. Features: Balsa... MSRP: Now: $11.79 Add to Cart Compare Quick view Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it attempts... MSRP: Now: $43.95 Add to Cart Compare Quick view Northland | sku: RBE8 Northland Rumble Beast 2 1/4 oz 8", #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body with an... MSRP: Now: $23.95 Choose Options Compare Quick view Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. Specifications Lure Size: 4 1/2" Lure Weight:... MSRP: Now: $9.95 Choose Options Compare Quick view Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz The most versatile Blade Bait on the market. The Freedom Blade Bait is a three in one tool to get the job done through all four seasons. The lure features multiple ways to rig the hooks to match your desired presentation. The most unique feature is the... MSRP: Now: $6.95 Choose Options Compare Quick view Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz Berkley paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits... MSRP: Now: $10.29 Choose Options Compare Quick view Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Was: Now: $13.89 - $16.95 Choose Options Compare Quick view Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view Cotton Cordell | sku: C25361 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2 oz, Gold Shiner All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view sku: C2503 Cotton Cordell Super Spot Lipless Crankbait, 3" , 1/2oz, Gold/Black, Sinking All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view Cotton Cordell | sku: C25359 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2oz, Copper Craw All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view Strike King | sku: HCCM Strike King Chick Magnet Flatside, 7/16 oz The thin body design of the Chick Magnet and the circuit board lip impart a tighter wobble and an exceptionally lifelike action to the lure. The subtlety of the Chick Magnet makes it ideal in the four to six foot depth range. Anglers are also beginning... MSRP: Now: $11.79 Choose Options Compare Quick view Strike King | sku: HCKVDJ300D Strike King KVD Deep Jerkbait 3 Hook, 3/5 oz The KVD 300 Deep Jerkbait series has the perfect combination of roll, wiggle and flash. The combination of our proprietary weight transfer system for increased castability, with 3D eyes and premium black nickel hooks, result in that lethal action... MSRP: Now: $12.29 Choose Options Compare Quick view Strike King | sku: HC3XD Strike King7/16 oz ProModel S3XD, Fire Craw Deep diving crankbaits are common, but the unique curved bills of the XD series allow the bait to dive deeper and faster changing the deep diving crankbait game forever. The XD series from Strike King has set the standard for deep running... MSRP: Now: $8.29 Choose Options Compare Quick view Strike King | sku: REYESDTT12 Strike King Red Eye Shad 1/2 oz Tungsten 2 Tap The Red Eyed Shad Tungsten 2-Tap has all the same features as our regular Red Eyed Shad, but it's designed with a unique tungsten sound chamber that emits a double tapping cadence for a unique sound that can trigger even the most finicky fish to bite... MSRP: Now: $10.79 Choose Options Compare Quick view Strike King | sku: REYESD12 Strike King Red Eyed Shad, 1/2 oz The Red Eyed Shad has become the standard bearer lipless crankbait on the pro tour. Designed by our National Pro-Staff, the Red Eyed Shad has incredible action and features some awesome paint jobs, premium hooks, 3D eyes and free floating rattles to give... MSRP: Now: $8.49 Choose Options Compare Quick view Strike King | sku: HCKVDSDHK Strike King KVD Sexy Dawg Hard Knock Topwater, 5/8 oz The Sexy Dawg was designed and reviewed by Kevin VanDam to be an easy to walk, far casting, premium "walk-the-dog" topwater lure with great action. Mission accomplished! Now with the Hard Knock rattle chamber for a deeper knocking sound. Rhythmically... MSRP: Now: $11.79 Choose Options Compare Quick view Strike King | sku: HCKVDS1.5D Strike King KVD 1.5 Deep Diver Same incredible action, size and profile as the KVD 1.5 but with a deep diving bill. The KVD 1.5 Deep Diver takes the fish catching to all new depths! Designed to the exact specifications of angling legend Kevin VanDam. Features Upsized bill Silent... MSRP: Now: $10.79 Choose Options Compare Quick view sku: HCKVDS1.5 Strike King Square Bill 1.5, 7/16 oz Designed to the exact specifications of angling legend Kevin VanDam. Perfect for shallow water and power fishing. The squarebill design and unique “hunting” action will constantly wander with erratic movement while still running true. It also... MSRP: Now: $8.29 Choose Options Compare Quick view Strike King | sku: HCKVDJ200 Strike King KVD Jerkbait 2 Hook Pro, 3/8oz The KVD 200 Jerkbait series has the perfect combination of roll, wiggle and flash. The combination of our proprietary weight transfer system for increased castability, with 3D eyes and premium black nickel hooks, results in that lethal action... MSRP: Now: $12.49 Choose Options Compare Quick view Freedom | sku: 431 Freedom 65 Ultra Diver 2.5" Shad Crankbait, 3/8 oz The Freedom Tackle Ultra Diver Shad from American Baitworks is changing the way anglers fish with a deep diving crankbait. The forward weighted design and clover leaf bill create a radical deflection action off structure PLUS ensures that this... MSRP: Now: $9.49 Choose Options Compare Quick view Freedom | sku: 422 Freedom 105 Ultra Diver 5" Minnow Crankbait, 5/8 oz The FT Ultra Diver Minnow is just the bait you need to up your fishing game. The design team at American Baitworks developed the FT Ultra Diver Minnow with a forward-weighted design which ensures the minnow is primed and ready to dive deep as soon as it... MSRP: Now: $10.95 Choose Options Compare Quick view Rat-L-Trap | sku: RT Rat-L-Trap 1/2 Oz Lipless Crankbait Many will argue that the Rat-L-Trap is one of the best lures ever made. In fact, Outdoor Life magazine referred to Rattle Trap as the “Most Influential Fishing Lure” of all time in their Hall of Fame fishing lure article. This lure produces... MSRP: Now: $10.49 Choose Options Compare Quick view Cotton Cordell | sku: CD5 Cotton Cordell Wally Diver 2.5", 1/4 oz Crankbait The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view Cotton Cordell | sku: CC-8598 Cotton Cordell Ripplin' Red Fin, 4.5", 3/8 oz The Cotton Cordell Red Fin is a legendary lure for a variety of gamefish, from bass and walleye in freshwater to specks and redfish on the coasts. The wavy sides of the Ripplin' Red Fin create an appearance of constant motion, even when the lure is... MSRP: Now: $9.95 Choose Options Compare Quick view
Quick view Details Rapala | sku: RNR05RCW Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Red Crawdad MSRP: Now: $8.79 Add to Cart Compare Quick view Musky Innovations | sku: 07002 Musky Innovations Magnum Swimming Dawg 11" White Sucker Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $54.95 Add to Cart Compare Quick view Musky Innovations | sku: 07103 Musky Innovations Regular Swimming Dawg 8" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood. Features: Balsa... MSRP: Now: $11.79 Add to Cart Compare Quick view Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it attempts... MSRP: Now: $43.95 Add to Cart Compare Quick view Northland | sku: RBE8 Northland Rumble Beast 2 1/4 oz 8", #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body with an... MSRP: Now: $23.95 Choose Options Compare Quick view Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. Specifications Lure Size: 4 1/2" Lure Weight:... MSRP: Now: $9.95 Choose Options Compare Quick view Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz The most versatile Blade Bait on the market. The Freedom Blade Bait is a three in one tool to get the job done through all four seasons. The lure features multiple ways to rig the hooks to match your desired presentation. The most unique feature is the... MSRP: Now: $6.95 Choose Options Compare Quick view Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz Berkley paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits... MSRP: Now: $10.29 Choose Options Compare Quick view Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Was: Now: $13.89 - $16.95 Choose Options Compare Quick view Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view Cotton Cordell | sku: C25361 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2 oz, Gold Shiner All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view sku: C2503 Cotton Cordell Super Spot Lipless Crankbait, 3" , 1/2oz, Gold/Black, Sinking All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view Cotton Cordell | sku: C25359 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2oz, Copper Craw All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view Strike King | sku: HCCM Strike King Chick Magnet Flatside, 7/16 oz The thin body design of the Chick Magnet and the circuit board lip impart a tighter wobble and an exceptionally lifelike action to the lure. The subtlety of the Chick Magnet makes it ideal in the four to six foot depth range. Anglers are also beginning... MSRP: Now: $11.79 Choose Options Compare Quick view Strike King | sku: HCKVDJ300D Strike King KVD Deep Jerkbait 3 Hook, 3/5 oz The KVD 300 Deep Jerkbait series has the perfect combination of roll, wiggle and flash. The combination of our proprietary weight transfer system for increased castability, with 3D eyes and premium black nickel hooks, result in that lethal action... MSRP: Now: $12.29 Choose Options Compare Quick view Strike King | sku: HC3XD Strike King7/16 oz ProModel S3XD, Fire Craw Deep diving crankbaits are common, but the unique curved bills of the XD series allow the bait to dive deeper and faster changing the deep diving crankbait game forever. The XD series from Strike King has set the standard for deep running... MSRP: Now: $8.29 Choose Options Compare Quick view Strike King | sku: REYESDTT12 Strike King Red Eye Shad 1/2 oz Tungsten 2 Tap The Red Eyed Shad Tungsten 2-Tap has all the same features as our regular Red Eyed Shad, but it's designed with a unique tungsten sound chamber that emits a double tapping cadence for a unique sound that can trigger even the most finicky fish to bite... MSRP: Now: $10.79 Choose Options Compare Quick view Strike King | sku: REYESD12 Strike King Red Eyed Shad, 1/2 oz The Red Eyed Shad has become the standard bearer lipless crankbait on the pro tour. Designed by our National Pro-Staff, the Red Eyed Shad has incredible action and features some awesome paint jobs, premium hooks, 3D eyes and free floating rattles to give... MSRP: Now: $8.49 Choose Options Compare Quick view Strike King | sku: HCKVDSDHK Strike King KVD Sexy Dawg Hard Knock Topwater, 5/8 oz The Sexy Dawg was designed and reviewed by Kevin VanDam to be an easy to walk, far casting, premium "walk-the-dog" topwater lure with great action. Mission accomplished! Now with the Hard Knock rattle chamber for a deeper knocking sound. Rhythmically... MSRP: Now: $11.79 Choose Options Compare Quick view Strike King | sku: HCKVDS1.5D Strike King KVD 1.5 Deep Diver Same incredible action, size and profile as the KVD 1.5 but with a deep diving bill. The KVD 1.5 Deep Diver takes the fish catching to all new depths! Designed to the exact specifications of angling legend Kevin VanDam. Features Upsized bill Silent... MSRP: Now: $10.79 Choose Options Compare Quick view sku: HCKVDS1.5 Strike King Square Bill 1.5, 7/16 oz Designed to the exact specifications of angling legend Kevin VanDam. Perfect for shallow water and power fishing. The squarebill design and unique “hunting” action will constantly wander with erratic movement while still running true. It also... MSRP: Now: $8.29 Choose Options Compare Quick view Strike King | sku: HCKVDJ200 Strike King KVD Jerkbait 2 Hook Pro, 3/8oz The KVD 200 Jerkbait series has the perfect combination of roll, wiggle and flash. The combination of our proprietary weight transfer system for increased castability, with 3D eyes and premium black nickel hooks, results in that lethal action... MSRP: Now: $12.49 Choose Options Compare Quick view Freedom | sku: 431 Freedom 65 Ultra Diver 2.5" Shad Crankbait, 3/8 oz The Freedom Tackle Ultra Diver Shad from American Baitworks is changing the way anglers fish with a deep diving crankbait. The forward weighted design and clover leaf bill create a radical deflection action off structure PLUS ensures that this... MSRP: Now: $9.49 Choose Options Compare Quick view Freedom | sku: 422 Freedom 105 Ultra Diver 5" Minnow Crankbait, 5/8 oz The FT Ultra Diver Minnow is just the bait you need to up your fishing game. The design team at American Baitworks developed the FT Ultra Diver Minnow with a forward-weighted design which ensures the minnow is primed and ready to dive deep as soon as it... MSRP: Now: $10.95 Choose Options Compare Quick view Rat-L-Trap | sku: RT Rat-L-Trap 1/2 Oz Lipless Crankbait Many will argue that the Rat-L-Trap is one of the best lures ever made. In fact, Outdoor Life magazine referred to Rattle Trap as the “Most Influential Fishing Lure” of all time in their Hall of Fame fishing lure article. This lure produces... MSRP: Now: $10.49 Choose Options Compare Quick view Cotton Cordell | sku: CD5 Cotton Cordell Wally Diver 2.5", 1/4 oz Crankbait The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view Cotton Cordell | sku: CC-8598 Cotton Cordell Ripplin' Red Fin, 4.5", 3/8 oz The Cotton Cordell Red Fin is a legendary lure for a variety of gamefish, from bass and walleye in freshwater to specks and redfish on the coasts. The wavy sides of the Ripplin' Red Fin create an appearance of constant motion, even when the lure is... MSRP: Now: $9.95 Choose Options Compare Quick view
Quick view Musky Innovations | sku: 07002 Musky Innovations Magnum Swimming Dawg 11" White Sucker Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall... MSRP: Now: $54.95 Add to Cart Compare Quick view Musky Innovations | sku: 07103 Musky Innovations Regular Swimming Dawg 8" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood. Features: Balsa... MSRP: Now: $11.79 Add to Cart Compare Quick view Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it attempts... MSRP: Now: $43.95 Add to Cart Compare Quick view Northland | sku: RBE8 Northland Rumble Beast 2 1/4 oz 8", #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body with an... MSRP: Now: $23.95 Choose Options Compare Quick view Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. Specifications Lure Size: 4 1/2" Lure Weight:... MSRP: Now: $9.95 Choose Options Compare Quick view Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz The most versatile Blade Bait on the market. The Freedom Blade Bait is a three in one tool to get the job done through all four seasons. The lure features multiple ways to rig the hooks to match your desired presentation. The most unique feature is the... MSRP: Now: $6.95 Choose Options Compare Quick view Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz Berkley paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits... MSRP: Now: $10.29 Choose Options Compare Quick view Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Was: Now: $13.89 - $16.95 Choose Options Compare Quick view Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view Cotton Cordell | sku: C25361 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2 oz, Gold Shiner All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view sku: C2503 Cotton Cordell Super Spot Lipless Crankbait, 3" , 1/2oz, Gold/Black, Sinking All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view Cotton Cordell | sku: C25359 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2oz, Copper Craw All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view Strike King | sku: HCCM Strike King Chick Magnet Flatside, 7/16 oz The thin body design of the Chick Magnet and the circuit board lip impart a tighter wobble and an exceptionally lifelike action to the lure. The subtlety of the Chick Magnet makes it ideal in the four to six foot depth range. Anglers are also beginning... MSRP: Now: $11.79 Choose Options Compare Quick view Strike King | sku: HCKVDJ300D Strike King KVD Deep Jerkbait 3 Hook, 3/5 oz The KVD 300 Deep Jerkbait series has the perfect combination of roll, wiggle and flash. The combination of our proprietary weight transfer system for increased castability, with 3D eyes and premium black nickel hooks, result in that lethal action... MSRP: Now: $12.29 Choose Options Compare Quick view Strike King | sku: HC3XD Strike King7/16 oz ProModel S3XD, Fire Craw Deep diving crankbaits are common, but the unique curved bills of the XD series allow the bait to dive deeper and faster changing the deep diving crankbait game forever. The XD series from Strike King has set the standard for deep running... MSRP: Now: $8.29 Choose Options Compare Quick view Strike King | sku: REYESDTT12 Strike King Red Eye Shad 1/2 oz Tungsten 2 Tap The Red Eyed Shad Tungsten 2-Tap has all the same features as our regular Red Eyed Shad, but it's designed with a unique tungsten sound chamber that emits a double tapping cadence for a unique sound that can trigger even the most finicky fish to bite... MSRP: Now: $10.79 Choose Options Compare Quick view Strike King | sku: REYESD12 Strike King Red Eyed Shad, 1/2 oz The Red Eyed Shad has become the standard bearer lipless crankbait on the pro tour. Designed by our National Pro-Staff, the Red Eyed Shad has incredible action and features some awesome paint jobs, premium hooks, 3D eyes and free floating rattles to give... MSRP: Now: $8.49 Choose Options Compare Quick view Strike King | sku: HCKVDSDHK Strike King KVD Sexy Dawg Hard Knock Topwater, 5/8 oz The Sexy Dawg was designed and reviewed by Kevin VanDam to be an easy to walk, far casting, premium "walk-the-dog" topwater lure with great action. Mission accomplished! Now with the Hard Knock rattle chamber for a deeper knocking sound. Rhythmically... MSRP: Now: $11.79 Choose Options Compare Quick view Strike King | sku: HCKVDS1.5D Strike King KVD 1.5 Deep Diver Same incredible action, size and profile as the KVD 1.5 but with a deep diving bill. The KVD 1.5 Deep Diver takes the fish catching to all new depths! Designed to the exact specifications of angling legend Kevin VanDam. Features Upsized bill Silent... MSRP: Now: $10.79 Choose Options Compare Quick view sku: HCKVDS1.5 Strike King Square Bill 1.5, 7/16 oz Designed to the exact specifications of angling legend Kevin VanDam. Perfect for shallow water and power fishing. The squarebill design and unique “hunting” action will constantly wander with erratic movement while still running true. It also... MSRP: Now: $8.29 Choose Options Compare Quick view Strike King | sku: HCKVDJ200 Strike King KVD Jerkbait 2 Hook Pro, 3/8oz The KVD 200 Jerkbait series has the perfect combination of roll, wiggle and flash. The combination of our proprietary weight transfer system for increased castability, with 3D eyes and premium black nickel hooks, results in that lethal action... MSRP: Now: $12.49 Choose Options Compare Quick view Freedom | sku: 431 Freedom 65 Ultra Diver 2.5" Shad Crankbait, 3/8 oz The Freedom Tackle Ultra Diver Shad from American Baitworks is changing the way anglers fish with a deep diving crankbait. The forward weighted design and clover leaf bill create a radical deflection action off structure PLUS ensures that this... MSRP: Now: $9.49 Choose Options Compare Quick view Freedom | sku: 422 Freedom 105 Ultra Diver 5" Minnow Crankbait, 5/8 oz The FT Ultra Diver Minnow is just the bait you need to up your fishing game. The design team at American Baitworks developed the FT Ultra Diver Minnow with a forward-weighted design which ensures the minnow is primed and ready to dive deep as soon as it... MSRP: Now: $10.95 Choose Options Compare Quick view Rat-L-Trap | sku: RT Rat-L-Trap 1/2 Oz Lipless Crankbait Many will argue that the Rat-L-Trap is one of the best lures ever made. In fact, Outdoor Life magazine referred to Rattle Trap as the “Most Influential Fishing Lure” of all time in their Hall of Fame fishing lure article. This lure produces... MSRP: Now: $10.49 Choose Options Compare Quick view Cotton Cordell | sku: CD5 Cotton Cordell Wally Diver 2.5", 1/4 oz Crankbait The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view Cotton Cordell | sku: CC-8598 Cotton Cordell Ripplin' Red Fin, 4.5", 3/8 oz The Cotton Cordell Red Fin is a legendary lure for a variety of gamefish, from bass and walleye in freshwater to specks and redfish on the coasts. The wavy sides of the Ripplin' Red Fin create an appearance of constant motion, even when the lure is... MSRP: Now: $9.95 Choose Options Compare Quick view
Quick view Musky Innovations | sku: 07103 Musky Innovations Regular Swimming Dawg 8" Firetiger Designed by swim bait guru Luke Ronnestrand. Forward front hook design for better hook ups especially on head hunting fish. Flexible "pro" harness for better swimming action and maximum thump. Straight retrieve or pull pause, still swims on the fall. 8... MSRP: Now: $47.95 Add to Cart Compare Quick view Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood. Features: Balsa... MSRP: Now: $11.79 Add to Cart Compare Quick view Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it attempts... MSRP: Now: $43.95 Add to Cart Compare Quick view Northland | sku: RBE8 Northland Rumble Beast 2 1/4 oz 8", #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body with an... MSRP: Now: $23.95 Choose Options Compare Quick view Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. Specifications Lure Size: 4 1/2" Lure Weight:... MSRP: Now: $9.95 Choose Options Compare Quick view Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz The most versatile Blade Bait on the market. The Freedom Blade Bait is a three in one tool to get the job done through all four seasons. The lure features multiple ways to rig the hooks to match your desired presentation. The most unique feature is the... MSRP: Now: $6.95 Choose Options Compare Quick view Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz Berkley paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits... MSRP: Now: $10.29 Choose Options Compare Quick view Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Was: Now: $13.89 - $16.95 Choose Options Compare Quick view Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view Cotton Cordell | sku: C25361 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2 oz, Gold Shiner All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view sku: C2503 Cotton Cordell Super Spot Lipless Crankbait, 3" , 1/2oz, Gold/Black, Sinking All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view Cotton Cordell | sku: C25359 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2oz, Copper Craw All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view Strike King | sku: HCCM Strike King Chick Magnet Flatside, 7/16 oz The thin body design of the Chick Magnet and the circuit board lip impart a tighter wobble and an exceptionally lifelike action to the lure. The subtlety of the Chick Magnet makes it ideal in the four to six foot depth range. Anglers are also beginning... MSRP: Now: $11.79 Choose Options Compare Quick view Strike King | sku: HCKVDJ300D Strike King KVD Deep Jerkbait 3 Hook, 3/5 oz The KVD 300 Deep Jerkbait series has the perfect combination of roll, wiggle and flash. The combination of our proprietary weight transfer system for increased castability, with 3D eyes and premium black nickel hooks, result in that lethal action... MSRP: Now: $12.29 Choose Options Compare Quick view Strike King | sku: HC3XD Strike King7/16 oz ProModel S3XD, Fire Craw Deep diving crankbaits are common, but the unique curved bills of the XD series allow the bait to dive deeper and faster changing the deep diving crankbait game forever. The XD series from Strike King has set the standard for deep running... MSRP: Now: $8.29 Choose Options Compare Quick view Strike King | sku: REYESDTT12 Strike King Red Eye Shad 1/2 oz Tungsten 2 Tap The Red Eyed Shad Tungsten 2-Tap has all the same features as our regular Red Eyed Shad, but it's designed with a unique tungsten sound chamber that emits a double tapping cadence for a unique sound that can trigger even the most finicky fish to bite... MSRP: Now: $10.79 Choose Options Compare Quick view Strike King | sku: REYESD12 Strike King Red Eyed Shad, 1/2 oz The Red Eyed Shad has become the standard bearer lipless crankbait on the pro tour. Designed by our National Pro-Staff, the Red Eyed Shad has incredible action and features some awesome paint jobs, premium hooks, 3D eyes and free floating rattles to give... MSRP: Now: $8.49 Choose Options Compare Quick view Strike King | sku: HCKVDSDHK Strike King KVD Sexy Dawg Hard Knock Topwater, 5/8 oz The Sexy Dawg was designed and reviewed by Kevin VanDam to be an easy to walk, far casting, premium "walk-the-dog" topwater lure with great action. Mission accomplished! Now with the Hard Knock rattle chamber for a deeper knocking sound. Rhythmically... MSRP: Now: $11.79 Choose Options Compare Quick view Strike King | sku: HCKVDS1.5D Strike King KVD 1.5 Deep Diver Same incredible action, size and profile as the KVD 1.5 but with a deep diving bill. The KVD 1.5 Deep Diver takes the fish catching to all new depths! Designed to the exact specifications of angling legend Kevin VanDam. Features Upsized bill Silent... MSRP: Now: $10.79 Choose Options Compare Quick view sku: HCKVDS1.5 Strike King Square Bill 1.5, 7/16 oz Designed to the exact specifications of angling legend Kevin VanDam. Perfect for shallow water and power fishing. The squarebill design and unique “hunting” action will constantly wander with erratic movement while still running true. It also... MSRP: Now: $8.29 Choose Options Compare Quick view Strike King | sku: HCKVDJ200 Strike King KVD Jerkbait 2 Hook Pro, 3/8oz The KVD 200 Jerkbait series has the perfect combination of roll, wiggle and flash. The combination of our proprietary weight transfer system for increased castability, with 3D eyes and premium black nickel hooks, results in that lethal action... MSRP: Now: $12.49 Choose Options Compare Quick view Freedom | sku: 431 Freedom 65 Ultra Diver 2.5" Shad Crankbait, 3/8 oz The Freedom Tackle Ultra Diver Shad from American Baitworks is changing the way anglers fish with a deep diving crankbait. The forward weighted design and clover leaf bill create a radical deflection action off structure PLUS ensures that this... MSRP: Now: $9.49 Choose Options Compare Quick view Freedom | sku: 422 Freedom 105 Ultra Diver 5" Minnow Crankbait, 5/8 oz The FT Ultra Diver Minnow is just the bait you need to up your fishing game. The design team at American Baitworks developed the FT Ultra Diver Minnow with a forward-weighted design which ensures the minnow is primed and ready to dive deep as soon as it... MSRP: Now: $10.95 Choose Options Compare Quick view Rat-L-Trap | sku: RT Rat-L-Trap 1/2 Oz Lipless Crankbait Many will argue that the Rat-L-Trap is one of the best lures ever made. In fact, Outdoor Life magazine referred to Rattle Trap as the “Most Influential Fishing Lure” of all time in their Hall of Fame fishing lure article. This lure produces... MSRP: Now: $10.49 Choose Options Compare Quick view Cotton Cordell | sku: CD5 Cotton Cordell Wally Diver 2.5", 1/4 oz Crankbait The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view Cotton Cordell | sku: CC-8598 Cotton Cordell Ripplin' Red Fin, 4.5", 3/8 oz The Cotton Cordell Red Fin is a legendary lure for a variety of gamefish, from bass and walleye in freshwater to specks and redfish on the coasts. The wavy sides of the Ripplin' Red Fin create an appearance of constant motion, even when the lure is... MSRP: Now: $9.95 Choose Options Compare Quick view
Quick view Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood. Features: Balsa... MSRP: Now: $11.79 Add to Cart Compare Quick view Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it attempts... MSRP: Now: $43.95 Add to Cart Compare Quick view Northland | sku: RBE8 Northland Rumble Beast 2 1/4 oz 8", #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body with an... MSRP: Now: $23.95 Choose Options Compare Quick view Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. Specifications Lure Size: 4 1/2" Lure Weight:... MSRP: Now: $9.95 Choose Options Compare Quick view Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz The most versatile Blade Bait on the market. The Freedom Blade Bait is a three in one tool to get the job done through all four seasons. The lure features multiple ways to rig the hooks to match your desired presentation. The most unique feature is the... MSRP: Now: $6.95 Choose Options Compare Quick view Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz Berkley paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits... MSRP: Now: $10.29 Choose Options Compare Quick view Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Was: Now: $13.89 - $16.95 Choose Options Compare Quick view Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view Cotton Cordell | sku: C25361 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2 oz, Gold Shiner All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view sku: C2503 Cotton Cordell Super Spot Lipless Crankbait, 3" , 1/2oz, Gold/Black, Sinking All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view Cotton Cordell | sku: C25359 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2oz, Copper Craw All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view Strike King | sku: HCCM Strike King Chick Magnet Flatside, 7/16 oz The thin body design of the Chick Magnet and the circuit board lip impart a tighter wobble and an exceptionally lifelike action to the lure. The subtlety of the Chick Magnet makes it ideal in the four to six foot depth range. Anglers are also beginning... MSRP: Now: $11.79 Choose Options Compare Quick view Strike King | sku: HCKVDJ300D Strike King KVD Deep Jerkbait 3 Hook, 3/5 oz The KVD 300 Deep Jerkbait series has the perfect combination of roll, wiggle and flash. The combination of our proprietary weight transfer system for increased castability, with 3D eyes and premium black nickel hooks, result in that lethal action... MSRP: Now: $12.29 Choose Options Compare Quick view Strike King | sku: HC3XD Strike King7/16 oz ProModel S3XD, Fire Craw Deep diving crankbaits are common, but the unique curved bills of the XD series allow the bait to dive deeper and faster changing the deep diving crankbait game forever. The XD series from Strike King has set the standard for deep running... MSRP: Now: $8.29 Choose Options Compare Quick view Strike King | sku: REYESDTT12 Strike King Red Eye Shad 1/2 oz Tungsten 2 Tap The Red Eyed Shad Tungsten 2-Tap has all the same features as our regular Red Eyed Shad, but it's designed with a unique tungsten sound chamber that emits a double tapping cadence for a unique sound that can trigger even the most finicky fish to bite... MSRP: Now: $10.79 Choose Options Compare Quick view Strike King | sku: REYESD12 Strike King Red Eyed Shad, 1/2 oz The Red Eyed Shad has become the standard bearer lipless crankbait on the pro tour. Designed by our National Pro-Staff, the Red Eyed Shad has incredible action and features some awesome paint jobs, premium hooks, 3D eyes and free floating rattles to give... MSRP: Now: $8.49 Choose Options Compare Quick view Strike King | sku: HCKVDSDHK Strike King KVD Sexy Dawg Hard Knock Topwater, 5/8 oz The Sexy Dawg was designed and reviewed by Kevin VanDam to be an easy to walk, far casting, premium "walk-the-dog" topwater lure with great action. Mission accomplished! Now with the Hard Knock rattle chamber for a deeper knocking sound. Rhythmically... MSRP: Now: $11.79 Choose Options Compare Quick view Strike King | sku: HCKVDS1.5D Strike King KVD 1.5 Deep Diver Same incredible action, size and profile as the KVD 1.5 but with a deep diving bill. The KVD 1.5 Deep Diver takes the fish catching to all new depths! Designed to the exact specifications of angling legend Kevin VanDam. Features Upsized bill Silent... MSRP: Now: $10.79 Choose Options Compare Quick view sku: HCKVDS1.5 Strike King Square Bill 1.5, 7/16 oz Designed to the exact specifications of angling legend Kevin VanDam. Perfect for shallow water and power fishing. The squarebill design and unique “hunting” action will constantly wander with erratic movement while still running true. It also... MSRP: Now: $8.29 Choose Options Compare Quick view Strike King | sku: HCKVDJ200 Strike King KVD Jerkbait 2 Hook Pro, 3/8oz The KVD 200 Jerkbait series has the perfect combination of roll, wiggle and flash. The combination of our proprietary weight transfer system for increased castability, with 3D eyes and premium black nickel hooks, results in that lethal action... MSRP: Now: $12.49 Choose Options Compare Quick view Freedom | sku: 431 Freedom 65 Ultra Diver 2.5" Shad Crankbait, 3/8 oz The Freedom Tackle Ultra Diver Shad from American Baitworks is changing the way anglers fish with a deep diving crankbait. The forward weighted design and clover leaf bill create a radical deflection action off structure PLUS ensures that this... MSRP: Now: $9.49 Choose Options Compare Quick view Freedom | sku: 422 Freedom 105 Ultra Diver 5" Minnow Crankbait, 5/8 oz The FT Ultra Diver Minnow is just the bait you need to up your fishing game. The design team at American Baitworks developed the FT Ultra Diver Minnow with a forward-weighted design which ensures the minnow is primed and ready to dive deep as soon as it... MSRP: Now: $10.95 Choose Options Compare Quick view Rat-L-Trap | sku: RT Rat-L-Trap 1/2 Oz Lipless Crankbait Many will argue that the Rat-L-Trap is one of the best lures ever made. In fact, Outdoor Life magazine referred to Rattle Trap as the “Most Influential Fishing Lure” of all time in their Hall of Fame fishing lure article. This lure produces... MSRP: Now: $10.49 Choose Options Compare Quick view Cotton Cordell | sku: CD5 Cotton Cordell Wally Diver 2.5", 1/4 oz Crankbait The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view Cotton Cordell | sku: CC-8598 Cotton Cordell Ripplin' Red Fin, 4.5", 3/8 oz The Cotton Cordell Red Fin is a legendary lure for a variety of gamefish, from bass and walleye in freshwater to specks and redfish on the coasts. The wavy sides of the Ripplin' Red Fin create an appearance of constant motion, even when the lure is... MSRP: Now: $9.95 Choose Options Compare Quick view
Quick view Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it attempts... MSRP: Now: $43.95 Add to Cart Compare Quick view Northland | sku: RBE8 Northland Rumble Beast 2 1/4 oz 8", #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body with an... MSRP: Now: $23.95 Choose Options Compare Quick view Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. Specifications Lure Size: 4 1/2" Lure Weight:... MSRP: Now: $9.95 Choose Options Compare Quick view Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz The most versatile Blade Bait on the market. The Freedom Blade Bait is a three in one tool to get the job done through all four seasons. The lure features multiple ways to rig the hooks to match your desired presentation. The most unique feature is the... MSRP: Now: $6.95 Choose Options Compare Quick view Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz Berkley paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits... MSRP: Now: $10.29 Choose Options Compare Quick view Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Was: Now: $13.89 - $16.95 Choose Options Compare Quick view Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view Cotton Cordell | sku: C25361 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2 oz, Gold Shiner All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view sku: C2503 Cotton Cordell Super Spot Lipless Crankbait, 3" , 1/2oz, Gold/Black, Sinking All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view Cotton Cordell | sku: C25359 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2oz, Copper Craw All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view Strike King | sku: HCCM Strike King Chick Magnet Flatside, 7/16 oz The thin body design of the Chick Magnet and the circuit board lip impart a tighter wobble and an exceptionally lifelike action to the lure. The subtlety of the Chick Magnet makes it ideal in the four to six foot depth range. Anglers are also beginning... MSRP: Now: $11.79 Choose Options Compare Quick view Strike King | sku: HCKVDJ300D Strike King KVD Deep Jerkbait 3 Hook, 3/5 oz The KVD 300 Deep Jerkbait series has the perfect combination of roll, wiggle and flash. The combination of our proprietary weight transfer system for increased castability, with 3D eyes and premium black nickel hooks, result in that lethal action... MSRP: Now: $12.29 Choose Options Compare Quick view Strike King | sku: HC3XD Strike King7/16 oz ProModel S3XD, Fire Craw Deep diving crankbaits are common, but the unique curved bills of the XD series allow the bait to dive deeper and faster changing the deep diving crankbait game forever. The XD series from Strike King has set the standard for deep running... MSRP: Now: $8.29 Choose Options Compare Quick view Strike King | sku: REYESDTT12 Strike King Red Eye Shad 1/2 oz Tungsten 2 Tap The Red Eyed Shad Tungsten 2-Tap has all the same features as our regular Red Eyed Shad, but it's designed with a unique tungsten sound chamber that emits a double tapping cadence for a unique sound that can trigger even the most finicky fish to bite... MSRP: Now: $10.79 Choose Options Compare Quick view Strike King | sku: REYESD12 Strike King Red Eyed Shad, 1/2 oz The Red Eyed Shad has become the standard bearer lipless crankbait on the pro tour. Designed by our National Pro-Staff, the Red Eyed Shad has incredible action and features some awesome paint jobs, premium hooks, 3D eyes and free floating rattles to give... MSRP: Now: $8.49 Choose Options Compare Quick view Strike King | sku: HCKVDSDHK Strike King KVD Sexy Dawg Hard Knock Topwater, 5/8 oz The Sexy Dawg was designed and reviewed by Kevin VanDam to be an easy to walk, far casting, premium "walk-the-dog" topwater lure with great action. Mission accomplished! Now with the Hard Knock rattle chamber for a deeper knocking sound. Rhythmically... MSRP: Now: $11.79 Choose Options Compare Quick view Strike King | sku: HCKVDS1.5D Strike King KVD 1.5 Deep Diver Same incredible action, size and profile as the KVD 1.5 but with a deep diving bill. The KVD 1.5 Deep Diver takes the fish catching to all new depths! Designed to the exact specifications of angling legend Kevin VanDam. Features Upsized bill Silent... MSRP: Now: $10.79 Choose Options Compare Quick view sku: HCKVDS1.5 Strike King Square Bill 1.5, 7/16 oz Designed to the exact specifications of angling legend Kevin VanDam. Perfect for shallow water and power fishing. The squarebill design and unique “hunting” action will constantly wander with erratic movement while still running true. It also... MSRP: Now: $8.29 Choose Options Compare Quick view Strike King | sku: HCKVDJ200 Strike King KVD Jerkbait 2 Hook Pro, 3/8oz The KVD 200 Jerkbait series has the perfect combination of roll, wiggle and flash. The combination of our proprietary weight transfer system for increased castability, with 3D eyes and premium black nickel hooks, results in that lethal action... MSRP: Now: $12.49 Choose Options Compare Quick view Freedom | sku: 431 Freedom 65 Ultra Diver 2.5" Shad Crankbait, 3/8 oz The Freedom Tackle Ultra Diver Shad from American Baitworks is changing the way anglers fish with a deep diving crankbait. The forward weighted design and clover leaf bill create a radical deflection action off structure PLUS ensures that this... MSRP: Now: $9.49 Choose Options Compare Quick view Freedom | sku: 422 Freedom 105 Ultra Diver 5" Minnow Crankbait, 5/8 oz The FT Ultra Diver Minnow is just the bait you need to up your fishing game. The design team at American Baitworks developed the FT Ultra Diver Minnow with a forward-weighted design which ensures the minnow is primed and ready to dive deep as soon as it... MSRP: Now: $10.95 Choose Options Compare Quick view Rat-L-Trap | sku: RT Rat-L-Trap 1/2 Oz Lipless Crankbait Many will argue that the Rat-L-Trap is one of the best lures ever made. In fact, Outdoor Life magazine referred to Rattle Trap as the “Most Influential Fishing Lure” of all time in their Hall of Fame fishing lure article. This lure produces... MSRP: Now: $10.49 Choose Options Compare Quick view Cotton Cordell | sku: CD5 Cotton Cordell Wally Diver 2.5", 1/4 oz Crankbait The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view Cotton Cordell | sku: CC-8598 Cotton Cordell Ripplin' Red Fin, 4.5", 3/8 oz The Cotton Cordell Red Fin is a legendary lure for a variety of gamefish, from bass and walleye in freshwater to specks and redfish on the coasts. The wavy sides of the Ripplin' Red Fin create an appearance of constant motion, even when the lure is... MSRP: Now: $9.95 Choose Options Compare Quick view
Quick view Northland | sku: RBE8 Northland Rumble Beast 2 1/4 oz 8", #3/0 Hook Not for the faint of heart, the Northland Fishing Rumble Beast takes its brawny, aggressive approach down deep, where the biggest pike and muskie in the system are waiting to crash it. This big, powerful hardbait features a durable ABS resin body with an... MSRP: Now: $23.95 Choose Options Compare Quick view Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. Specifications Lure Size: 4 1/2" Lure Weight:... MSRP: Now: $9.95 Choose Options Compare Quick view Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz The most versatile Blade Bait on the market. The Freedom Blade Bait is a three in one tool to get the job done through all four seasons. The lure features multiple ways to rig the hooks to match your desired presentation. The most unique feature is the... MSRP: Now: $6.95 Choose Options Compare Quick view Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz Berkley paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits... MSRP: Now: $10.29 Choose Options Compare Quick view Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Was: Now: $13.89 - $16.95 Choose Options Compare Quick view Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view Cotton Cordell | sku: C25361 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2 oz, Gold Shiner All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view sku: C2503 Cotton Cordell Super Spot Lipless Crankbait, 3" , 1/2oz, Gold/Black, Sinking All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view Cotton Cordell | sku: C25359 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2oz, Copper Craw All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view Strike King | sku: HCCM Strike King Chick Magnet Flatside, 7/16 oz The thin body design of the Chick Magnet and the circuit board lip impart a tighter wobble and an exceptionally lifelike action to the lure. The subtlety of the Chick Magnet makes it ideal in the four to six foot depth range. Anglers are also beginning... MSRP: Now: $11.79 Choose Options Compare Quick view Strike King | sku: HCKVDJ300D Strike King KVD Deep Jerkbait 3 Hook, 3/5 oz The KVD 300 Deep Jerkbait series has the perfect combination of roll, wiggle and flash. The combination of our proprietary weight transfer system for increased castability, with 3D eyes and premium black nickel hooks, result in that lethal action... MSRP: Now: $12.29 Choose Options Compare Quick view Strike King | sku: HC3XD Strike King7/16 oz ProModel S3XD, Fire Craw Deep diving crankbaits are common, but the unique curved bills of the XD series allow the bait to dive deeper and faster changing the deep diving crankbait game forever. The XD series from Strike King has set the standard for deep running... MSRP: Now: $8.29 Choose Options Compare Quick view Strike King | sku: REYESDTT12 Strike King Red Eye Shad 1/2 oz Tungsten 2 Tap The Red Eyed Shad Tungsten 2-Tap has all the same features as our regular Red Eyed Shad, but it's designed with a unique tungsten sound chamber that emits a double tapping cadence for a unique sound that can trigger even the most finicky fish to bite... MSRP: Now: $10.79 Choose Options Compare Quick view Strike King | sku: REYESD12 Strike King Red Eyed Shad, 1/2 oz The Red Eyed Shad has become the standard bearer lipless crankbait on the pro tour. Designed by our National Pro-Staff, the Red Eyed Shad has incredible action and features some awesome paint jobs, premium hooks, 3D eyes and free floating rattles to give... MSRP: Now: $8.49 Choose Options Compare Quick view Strike King | sku: HCKVDSDHK Strike King KVD Sexy Dawg Hard Knock Topwater, 5/8 oz The Sexy Dawg was designed and reviewed by Kevin VanDam to be an easy to walk, far casting, premium "walk-the-dog" topwater lure with great action. Mission accomplished! Now with the Hard Knock rattle chamber for a deeper knocking sound. Rhythmically... MSRP: Now: $11.79 Choose Options Compare Quick view Strike King | sku: HCKVDS1.5D Strike King KVD 1.5 Deep Diver Same incredible action, size and profile as the KVD 1.5 but with a deep diving bill. The KVD 1.5 Deep Diver takes the fish catching to all new depths! Designed to the exact specifications of angling legend Kevin VanDam. Features Upsized bill Silent... MSRP: Now: $10.79 Choose Options Compare Quick view sku: HCKVDS1.5 Strike King Square Bill 1.5, 7/16 oz Designed to the exact specifications of angling legend Kevin VanDam. Perfect for shallow water and power fishing. The squarebill design and unique “hunting” action will constantly wander with erratic movement while still running true. It also... MSRP: Now: $8.29 Choose Options Compare Quick view Strike King | sku: HCKVDJ200 Strike King KVD Jerkbait 2 Hook Pro, 3/8oz The KVD 200 Jerkbait series has the perfect combination of roll, wiggle and flash. The combination of our proprietary weight transfer system for increased castability, with 3D eyes and premium black nickel hooks, results in that lethal action... MSRP: Now: $12.49 Choose Options Compare Quick view Freedom | sku: 431 Freedom 65 Ultra Diver 2.5" Shad Crankbait, 3/8 oz The Freedom Tackle Ultra Diver Shad from American Baitworks is changing the way anglers fish with a deep diving crankbait. The forward weighted design and clover leaf bill create a radical deflection action off structure PLUS ensures that this... MSRP: Now: $9.49 Choose Options Compare Quick view Freedom | sku: 422 Freedom 105 Ultra Diver 5" Minnow Crankbait, 5/8 oz The FT Ultra Diver Minnow is just the bait you need to up your fishing game. The design team at American Baitworks developed the FT Ultra Diver Minnow with a forward-weighted design which ensures the minnow is primed and ready to dive deep as soon as it... MSRP: Now: $10.95 Choose Options Compare Quick view Rat-L-Trap | sku: RT Rat-L-Trap 1/2 Oz Lipless Crankbait Many will argue that the Rat-L-Trap is one of the best lures ever made. In fact, Outdoor Life magazine referred to Rattle Trap as the “Most Influential Fishing Lure” of all time in their Hall of Fame fishing lure article. This lure produces... MSRP: Now: $10.49 Choose Options Compare Quick view Cotton Cordell | sku: CD5 Cotton Cordell Wally Diver 2.5", 1/4 oz Crankbait The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view Cotton Cordell | sku: CC-8598 Cotton Cordell Ripplin' Red Fin, 4.5", 3/8 oz The Cotton Cordell Red Fin is a legendary lure for a variety of gamefish, from bass and walleye in freshwater to specks and redfish on the coasts. The wavy sides of the Ripplin' Red Fin create an appearance of constant motion, even when the lure is... MSRP: Now: $9.95 Choose Options Compare Quick view
Quick view Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. Specifications Lure Size: 4 1/2" Lure Weight:... MSRP: Now: $9.95 Choose Options Compare Quick view Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz The most versatile Blade Bait on the market. The Freedom Blade Bait is a three in one tool to get the job done through all four seasons. The lure features multiple ways to rig the hooks to match your desired presentation. The most unique feature is the... MSRP: Now: $6.95 Choose Options Compare Quick view Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz Berkley paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits... MSRP: Now: $10.29 Choose Options Compare Quick view Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Was: Now: $13.89 - $16.95 Choose Options Compare Quick view Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view Cotton Cordell | sku: C25361 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2 oz, Gold Shiner All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view sku: C2503 Cotton Cordell Super Spot Lipless Crankbait, 3" , 1/2oz, Gold/Black, Sinking All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view Cotton Cordell | sku: C25359 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2oz, Copper Craw All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view Strike King | sku: HCCM Strike King Chick Magnet Flatside, 7/16 oz The thin body design of the Chick Magnet and the circuit board lip impart a tighter wobble and an exceptionally lifelike action to the lure. The subtlety of the Chick Magnet makes it ideal in the four to six foot depth range. Anglers are also beginning... MSRP: Now: $11.79 Choose Options Compare Quick view Strike King | sku: HCKVDJ300D Strike King KVD Deep Jerkbait 3 Hook, 3/5 oz The KVD 300 Deep Jerkbait series has the perfect combination of roll, wiggle and flash. The combination of our proprietary weight transfer system for increased castability, with 3D eyes and premium black nickel hooks, result in that lethal action... MSRP: Now: $12.29 Choose Options Compare Quick view Strike King | sku: HC3XD Strike King7/16 oz ProModel S3XD, Fire Craw Deep diving crankbaits are common, but the unique curved bills of the XD series allow the bait to dive deeper and faster changing the deep diving crankbait game forever. The XD series from Strike King has set the standard for deep running... MSRP: Now: $8.29 Choose Options Compare Quick view Strike King | sku: REYESDTT12 Strike King Red Eye Shad 1/2 oz Tungsten 2 Tap The Red Eyed Shad Tungsten 2-Tap has all the same features as our regular Red Eyed Shad, but it's designed with a unique tungsten sound chamber that emits a double tapping cadence for a unique sound that can trigger even the most finicky fish to bite... MSRP: Now: $10.79 Choose Options Compare Quick view Strike King | sku: REYESD12 Strike King Red Eyed Shad, 1/2 oz The Red Eyed Shad has become the standard bearer lipless crankbait on the pro tour. Designed by our National Pro-Staff, the Red Eyed Shad has incredible action and features some awesome paint jobs, premium hooks, 3D eyes and free floating rattles to give... MSRP: Now: $8.49 Choose Options Compare Quick view Strike King | sku: HCKVDSDHK Strike King KVD Sexy Dawg Hard Knock Topwater, 5/8 oz The Sexy Dawg was designed and reviewed by Kevin VanDam to be an easy to walk, far casting, premium "walk-the-dog" topwater lure with great action. Mission accomplished! Now with the Hard Knock rattle chamber for a deeper knocking sound. Rhythmically... MSRP: Now: $11.79 Choose Options Compare Quick view Strike King | sku: HCKVDS1.5D Strike King KVD 1.5 Deep Diver Same incredible action, size and profile as the KVD 1.5 but with a deep diving bill. The KVD 1.5 Deep Diver takes the fish catching to all new depths! Designed to the exact specifications of angling legend Kevin VanDam. Features Upsized bill Silent... MSRP: Now: $10.79 Choose Options Compare Quick view sku: HCKVDS1.5 Strike King Square Bill 1.5, 7/16 oz Designed to the exact specifications of angling legend Kevin VanDam. Perfect for shallow water and power fishing. The squarebill design and unique “hunting” action will constantly wander with erratic movement while still running true. It also... MSRP: Now: $8.29 Choose Options Compare Quick view Strike King | sku: HCKVDJ200 Strike King KVD Jerkbait 2 Hook Pro, 3/8oz The KVD 200 Jerkbait series has the perfect combination of roll, wiggle and flash. The combination of our proprietary weight transfer system for increased castability, with 3D eyes and premium black nickel hooks, results in that lethal action... MSRP: Now: $12.49 Choose Options Compare Quick view Freedom | sku: 431 Freedom 65 Ultra Diver 2.5" Shad Crankbait, 3/8 oz The Freedom Tackle Ultra Diver Shad from American Baitworks is changing the way anglers fish with a deep diving crankbait. The forward weighted design and clover leaf bill create a radical deflection action off structure PLUS ensures that this... MSRP: Now: $9.49 Choose Options Compare Quick view Freedom | sku: 422 Freedom 105 Ultra Diver 5" Minnow Crankbait, 5/8 oz The FT Ultra Diver Minnow is just the bait you need to up your fishing game. The design team at American Baitworks developed the FT Ultra Diver Minnow with a forward-weighted design which ensures the minnow is primed and ready to dive deep as soon as it... MSRP: Now: $10.95 Choose Options Compare Quick view Rat-L-Trap | sku: RT Rat-L-Trap 1/2 Oz Lipless Crankbait Many will argue that the Rat-L-Trap is one of the best lures ever made. In fact, Outdoor Life magazine referred to Rattle Trap as the “Most Influential Fishing Lure” of all time in their Hall of Fame fishing lure article. This lure produces... MSRP: Now: $10.49 Choose Options Compare Quick view Cotton Cordell | sku: CD5 Cotton Cordell Wally Diver 2.5", 1/4 oz Crankbait The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view Cotton Cordell | sku: CC-8598 Cotton Cordell Ripplin' Red Fin, 4.5", 3/8 oz The Cotton Cordell Red Fin is a legendary lure for a variety of gamefish, from bass and walleye in freshwater to specks and redfish on the coasts. The wavy sides of the Ripplin' Red Fin create an appearance of constant motion, even when the lure is... MSRP: Now: $9.95 Choose Options Compare Quick view
Quick view Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz The most versatile Blade Bait on the market. The Freedom Blade Bait is a three in one tool to get the job done through all four seasons. The lure features multiple ways to rig the hooks to match your desired presentation. The most unique feature is the... MSRP: Now: $6.95 Choose Options Compare Quick view Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz Berkley paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits... MSRP: Now: $10.29 Choose Options Compare Quick view Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Was: Now: $13.89 - $16.95 Choose Options Compare Quick view Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view Cotton Cordell | sku: C25361 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2 oz, Gold Shiner All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view sku: C2503 Cotton Cordell Super Spot Lipless Crankbait, 3" , 1/2oz, Gold/Black, Sinking All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view Cotton Cordell | sku: C25359 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2oz, Copper Craw All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view Strike King | sku: HCCM Strike King Chick Magnet Flatside, 7/16 oz The thin body design of the Chick Magnet and the circuit board lip impart a tighter wobble and an exceptionally lifelike action to the lure. The subtlety of the Chick Magnet makes it ideal in the four to six foot depth range. Anglers are also beginning... MSRP: Now: $11.79 Choose Options Compare Quick view Strike King | sku: HCKVDJ300D Strike King KVD Deep Jerkbait 3 Hook, 3/5 oz The KVD 300 Deep Jerkbait series has the perfect combination of roll, wiggle and flash. The combination of our proprietary weight transfer system for increased castability, with 3D eyes and premium black nickel hooks, result in that lethal action... MSRP: Now: $12.29 Choose Options Compare Quick view Strike King | sku: HC3XD Strike King7/16 oz ProModel S3XD, Fire Craw Deep diving crankbaits are common, but the unique curved bills of the XD series allow the bait to dive deeper and faster changing the deep diving crankbait game forever. The XD series from Strike King has set the standard for deep running... MSRP: Now: $8.29 Choose Options Compare Quick view Strike King | sku: REYESDTT12 Strike King Red Eye Shad 1/2 oz Tungsten 2 Tap The Red Eyed Shad Tungsten 2-Tap has all the same features as our regular Red Eyed Shad, but it's designed with a unique tungsten sound chamber that emits a double tapping cadence for a unique sound that can trigger even the most finicky fish to bite... MSRP: Now: $10.79 Choose Options Compare Quick view Strike King | sku: REYESD12 Strike King Red Eyed Shad, 1/2 oz The Red Eyed Shad has become the standard bearer lipless crankbait on the pro tour. Designed by our National Pro-Staff, the Red Eyed Shad has incredible action and features some awesome paint jobs, premium hooks, 3D eyes and free floating rattles to give... MSRP: Now: $8.49 Choose Options Compare Quick view Strike King | sku: HCKVDSDHK Strike King KVD Sexy Dawg Hard Knock Topwater, 5/8 oz The Sexy Dawg was designed and reviewed by Kevin VanDam to be an easy to walk, far casting, premium "walk-the-dog" topwater lure with great action. Mission accomplished! Now with the Hard Knock rattle chamber for a deeper knocking sound. Rhythmically... MSRP: Now: $11.79 Choose Options Compare Quick view Strike King | sku: HCKVDS1.5D Strike King KVD 1.5 Deep Diver Same incredible action, size and profile as the KVD 1.5 but with a deep diving bill. The KVD 1.5 Deep Diver takes the fish catching to all new depths! Designed to the exact specifications of angling legend Kevin VanDam. Features Upsized bill Silent... MSRP: Now: $10.79 Choose Options Compare Quick view sku: HCKVDS1.5 Strike King Square Bill 1.5, 7/16 oz Designed to the exact specifications of angling legend Kevin VanDam. Perfect for shallow water and power fishing. The squarebill design and unique “hunting” action will constantly wander with erratic movement while still running true. It also... MSRP: Now: $8.29 Choose Options Compare Quick view Strike King | sku: HCKVDJ200 Strike King KVD Jerkbait 2 Hook Pro, 3/8oz The KVD 200 Jerkbait series has the perfect combination of roll, wiggle and flash. The combination of our proprietary weight transfer system for increased castability, with 3D eyes and premium black nickel hooks, results in that lethal action... MSRP: Now: $12.49 Choose Options Compare Quick view Freedom | sku: 431 Freedom 65 Ultra Diver 2.5" Shad Crankbait, 3/8 oz The Freedom Tackle Ultra Diver Shad from American Baitworks is changing the way anglers fish with a deep diving crankbait. The forward weighted design and clover leaf bill create a radical deflection action off structure PLUS ensures that this... MSRP: Now: $9.49 Choose Options Compare Quick view Freedom | sku: 422 Freedom 105 Ultra Diver 5" Minnow Crankbait, 5/8 oz The FT Ultra Diver Minnow is just the bait you need to up your fishing game. The design team at American Baitworks developed the FT Ultra Diver Minnow with a forward-weighted design which ensures the minnow is primed and ready to dive deep as soon as it... MSRP: Now: $10.95 Choose Options Compare Quick view Rat-L-Trap | sku: RT Rat-L-Trap 1/2 Oz Lipless Crankbait Many will argue that the Rat-L-Trap is one of the best lures ever made. In fact, Outdoor Life magazine referred to Rattle Trap as the “Most Influential Fishing Lure” of all time in their Hall of Fame fishing lure article. This lure produces... MSRP: Now: $10.49 Choose Options Compare Quick view Cotton Cordell | sku: CD5 Cotton Cordell Wally Diver 2.5", 1/4 oz Crankbait The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view Cotton Cordell | sku: CC-8598 Cotton Cordell Ripplin' Red Fin, 4.5", 3/8 oz The Cotton Cordell Red Fin is a legendary lure for a variety of gamefish, from bass and walleye in freshwater to specks and redfish on the coasts. The wavy sides of the Ripplin' Red Fin create an appearance of constant motion, even when the lure is... MSRP: Now: $9.95 Choose Options Compare Quick view
Quick view Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz Berkley paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits... MSRP: Now: $10.29 Choose Options Compare Quick view Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Was: Now: $13.89 - $16.95 Choose Options Compare Quick view Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view Cotton Cordell | sku: C25361 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2 oz, Gold Shiner All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view sku: C2503 Cotton Cordell Super Spot Lipless Crankbait, 3" , 1/2oz, Gold/Black, Sinking All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view Cotton Cordell | sku: C25359 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2oz, Copper Craw All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view Strike King | sku: HCCM Strike King Chick Magnet Flatside, 7/16 oz The thin body design of the Chick Magnet and the circuit board lip impart a tighter wobble and an exceptionally lifelike action to the lure. The subtlety of the Chick Magnet makes it ideal in the four to six foot depth range. Anglers are also beginning... MSRP: Now: $11.79 Choose Options Compare Quick view Strike King | sku: HCKVDJ300D Strike King KVD Deep Jerkbait 3 Hook, 3/5 oz The KVD 300 Deep Jerkbait series has the perfect combination of roll, wiggle and flash. The combination of our proprietary weight transfer system for increased castability, with 3D eyes and premium black nickel hooks, result in that lethal action... MSRP: Now: $12.29 Choose Options Compare Quick view Strike King | sku: HC3XD Strike King7/16 oz ProModel S3XD, Fire Craw Deep diving crankbaits are common, but the unique curved bills of the XD series allow the bait to dive deeper and faster changing the deep diving crankbait game forever. The XD series from Strike King has set the standard for deep running... MSRP: Now: $8.29 Choose Options Compare Quick view Strike King | sku: REYESDTT12 Strike King Red Eye Shad 1/2 oz Tungsten 2 Tap The Red Eyed Shad Tungsten 2-Tap has all the same features as our regular Red Eyed Shad, but it's designed with a unique tungsten sound chamber that emits a double tapping cadence for a unique sound that can trigger even the most finicky fish to bite... MSRP: Now: $10.79 Choose Options Compare Quick view Strike King | sku: REYESD12 Strike King Red Eyed Shad, 1/2 oz The Red Eyed Shad has become the standard bearer lipless crankbait on the pro tour. Designed by our National Pro-Staff, the Red Eyed Shad has incredible action and features some awesome paint jobs, premium hooks, 3D eyes and free floating rattles to give... MSRP: Now: $8.49 Choose Options Compare Quick view Strike King | sku: HCKVDSDHK Strike King KVD Sexy Dawg Hard Knock Topwater, 5/8 oz The Sexy Dawg was designed and reviewed by Kevin VanDam to be an easy to walk, far casting, premium "walk-the-dog" topwater lure with great action. Mission accomplished! Now with the Hard Knock rattle chamber for a deeper knocking sound. Rhythmically... MSRP: Now: $11.79 Choose Options Compare Quick view Strike King | sku: HCKVDS1.5D Strike King KVD 1.5 Deep Diver Same incredible action, size and profile as the KVD 1.5 but with a deep diving bill. The KVD 1.5 Deep Diver takes the fish catching to all new depths! Designed to the exact specifications of angling legend Kevin VanDam. Features Upsized bill Silent... MSRP: Now: $10.79 Choose Options Compare Quick view sku: HCKVDS1.5 Strike King Square Bill 1.5, 7/16 oz Designed to the exact specifications of angling legend Kevin VanDam. Perfect for shallow water and power fishing. The squarebill design and unique “hunting” action will constantly wander with erratic movement while still running true. It also... MSRP: Now: $8.29 Choose Options Compare Quick view Strike King | sku: HCKVDJ200 Strike King KVD Jerkbait 2 Hook Pro, 3/8oz The KVD 200 Jerkbait series has the perfect combination of roll, wiggle and flash. The combination of our proprietary weight transfer system for increased castability, with 3D eyes and premium black nickel hooks, results in that lethal action... MSRP: Now: $12.49 Choose Options Compare Quick view Freedom | sku: 431 Freedom 65 Ultra Diver 2.5" Shad Crankbait, 3/8 oz The Freedom Tackle Ultra Diver Shad from American Baitworks is changing the way anglers fish with a deep diving crankbait. The forward weighted design and clover leaf bill create a radical deflection action off structure PLUS ensures that this... MSRP: Now: $9.49 Choose Options Compare Quick view Freedom | sku: 422 Freedom 105 Ultra Diver 5" Minnow Crankbait, 5/8 oz The FT Ultra Diver Minnow is just the bait you need to up your fishing game. The design team at American Baitworks developed the FT Ultra Diver Minnow with a forward-weighted design which ensures the minnow is primed and ready to dive deep as soon as it... MSRP: Now: $10.95 Choose Options Compare Quick view Rat-L-Trap | sku: RT Rat-L-Trap 1/2 Oz Lipless Crankbait Many will argue that the Rat-L-Trap is one of the best lures ever made. In fact, Outdoor Life magazine referred to Rattle Trap as the “Most Influential Fishing Lure” of all time in their Hall of Fame fishing lure article. This lure produces... MSRP: Now: $10.49 Choose Options Compare Quick view Cotton Cordell | sku: CD5 Cotton Cordell Wally Diver 2.5", 1/4 oz Crankbait The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view Cotton Cordell | sku: CC-8598 Cotton Cordell Ripplin' Red Fin, 4.5", 3/8 oz The Cotton Cordell Red Fin is a legendary lure for a variety of gamefish, from bass and walleye in freshwater to specks and redfish on the coasts. The wavy sides of the Ripplin' Red Fin create an appearance of constant motion, even when the lure is... MSRP: Now: $9.95 Choose Options Compare Quick view
Quick view Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Was: Now: $13.89 - $16.95 Choose Options Compare Quick view Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view Cotton Cordell | sku: C25361 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2 oz, Gold Shiner All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view sku: C2503 Cotton Cordell Super Spot Lipless Crankbait, 3" , 1/2oz, Gold/Black, Sinking All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view Cotton Cordell | sku: C25359 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2oz, Copper Craw All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view Strike King | sku: HCCM Strike King Chick Magnet Flatside, 7/16 oz The thin body design of the Chick Magnet and the circuit board lip impart a tighter wobble and an exceptionally lifelike action to the lure. The subtlety of the Chick Magnet makes it ideal in the four to six foot depth range. Anglers are also beginning... MSRP: Now: $11.79 Choose Options Compare Quick view Strike King | sku: HCKVDJ300D Strike King KVD Deep Jerkbait 3 Hook, 3/5 oz The KVD 300 Deep Jerkbait series has the perfect combination of roll, wiggle and flash. The combination of our proprietary weight transfer system for increased castability, with 3D eyes and premium black nickel hooks, result in that lethal action... MSRP: Now: $12.29 Choose Options Compare Quick view Strike King | sku: HC3XD Strike King7/16 oz ProModel S3XD, Fire Craw Deep diving crankbaits are common, but the unique curved bills of the XD series allow the bait to dive deeper and faster changing the deep diving crankbait game forever. The XD series from Strike King has set the standard for deep running... MSRP: Now: $8.29 Choose Options Compare Quick view Strike King | sku: REYESDTT12 Strike King Red Eye Shad 1/2 oz Tungsten 2 Tap The Red Eyed Shad Tungsten 2-Tap has all the same features as our regular Red Eyed Shad, but it's designed with a unique tungsten sound chamber that emits a double tapping cadence for a unique sound that can trigger even the most finicky fish to bite... MSRP: Now: $10.79 Choose Options Compare Quick view Strike King | sku: REYESD12 Strike King Red Eyed Shad, 1/2 oz The Red Eyed Shad has become the standard bearer lipless crankbait on the pro tour. Designed by our National Pro-Staff, the Red Eyed Shad has incredible action and features some awesome paint jobs, premium hooks, 3D eyes and free floating rattles to give... MSRP: Now: $8.49 Choose Options Compare Quick view Strike King | sku: HCKVDSDHK Strike King KVD Sexy Dawg Hard Knock Topwater, 5/8 oz The Sexy Dawg was designed and reviewed by Kevin VanDam to be an easy to walk, far casting, premium "walk-the-dog" topwater lure with great action. Mission accomplished! Now with the Hard Knock rattle chamber for a deeper knocking sound. Rhythmically... MSRP: Now: $11.79 Choose Options Compare Quick view Strike King | sku: HCKVDS1.5D Strike King KVD 1.5 Deep Diver Same incredible action, size and profile as the KVD 1.5 but with a deep diving bill. The KVD 1.5 Deep Diver takes the fish catching to all new depths! Designed to the exact specifications of angling legend Kevin VanDam. Features Upsized bill Silent... MSRP: Now: $10.79 Choose Options Compare Quick view sku: HCKVDS1.5 Strike King Square Bill 1.5, 7/16 oz Designed to the exact specifications of angling legend Kevin VanDam. Perfect for shallow water and power fishing. The squarebill design and unique “hunting” action will constantly wander with erratic movement while still running true. It also... MSRP: Now: $8.29 Choose Options Compare Quick view Strike King | sku: HCKVDJ200 Strike King KVD Jerkbait 2 Hook Pro, 3/8oz The KVD 200 Jerkbait series has the perfect combination of roll, wiggle and flash. The combination of our proprietary weight transfer system for increased castability, with 3D eyes and premium black nickel hooks, results in that lethal action... MSRP: Now: $12.49 Choose Options Compare Quick view Freedom | sku: 431 Freedom 65 Ultra Diver 2.5" Shad Crankbait, 3/8 oz The Freedom Tackle Ultra Diver Shad from American Baitworks is changing the way anglers fish with a deep diving crankbait. The forward weighted design and clover leaf bill create a radical deflection action off structure PLUS ensures that this... MSRP: Now: $9.49 Choose Options Compare Quick view Freedom | sku: 422 Freedom 105 Ultra Diver 5" Minnow Crankbait, 5/8 oz The FT Ultra Diver Minnow is just the bait you need to up your fishing game. The design team at American Baitworks developed the FT Ultra Diver Minnow with a forward-weighted design which ensures the minnow is primed and ready to dive deep as soon as it... MSRP: Now: $10.95 Choose Options Compare Quick view Rat-L-Trap | sku: RT Rat-L-Trap 1/2 Oz Lipless Crankbait Many will argue that the Rat-L-Trap is one of the best lures ever made. In fact, Outdoor Life magazine referred to Rattle Trap as the “Most Influential Fishing Lure” of all time in their Hall of Fame fishing lure article. This lure produces... MSRP: Now: $10.49 Choose Options Compare Quick view Cotton Cordell | sku: CD5 Cotton Cordell Wally Diver 2.5", 1/4 oz Crankbait The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view Cotton Cordell | sku: CC-8598 Cotton Cordell Ripplin' Red Fin, 4.5", 3/8 oz The Cotton Cordell Red Fin is a legendary lure for a variety of gamefish, from bass and walleye in freshwater to specks and redfish on the coasts. The wavy sides of the Ripplin' Red Fin create an appearance of constant motion, even when the lure is... MSRP: Now: $9.95 Choose Options Compare Quick view
Quick view Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Now: $16.95 Choose Options Compare Quick view Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Was: Now: $13.89 - $16.95 Choose Options Compare Quick view Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view Cotton Cordell | sku: C25361 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2 oz, Gold Shiner All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view sku: C2503 Cotton Cordell Super Spot Lipless Crankbait, 3" , 1/2oz, Gold/Black, Sinking All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view Cotton Cordell | sku: C25359 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2oz, Copper Craw All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view Strike King | sku: HCCM Strike King Chick Magnet Flatside, 7/16 oz The thin body design of the Chick Magnet and the circuit board lip impart a tighter wobble and an exceptionally lifelike action to the lure. The subtlety of the Chick Magnet makes it ideal in the four to six foot depth range. Anglers are also beginning... MSRP: Now: $11.79 Choose Options Compare Quick view Strike King | sku: HCKVDJ300D Strike King KVD Deep Jerkbait 3 Hook, 3/5 oz The KVD 300 Deep Jerkbait series has the perfect combination of roll, wiggle and flash. The combination of our proprietary weight transfer system for increased castability, with 3D eyes and premium black nickel hooks, result in that lethal action... MSRP: Now: $12.29 Choose Options Compare Quick view Strike King | sku: HC3XD Strike King7/16 oz ProModel S3XD, Fire Craw Deep diving crankbaits are common, but the unique curved bills of the XD series allow the bait to dive deeper and faster changing the deep diving crankbait game forever. The XD series from Strike King has set the standard for deep running... MSRP: Now: $8.29 Choose Options Compare Quick view Strike King | sku: REYESDTT12 Strike King Red Eye Shad 1/2 oz Tungsten 2 Tap The Red Eyed Shad Tungsten 2-Tap has all the same features as our regular Red Eyed Shad, but it's designed with a unique tungsten sound chamber that emits a double tapping cadence for a unique sound that can trigger even the most finicky fish to bite... MSRP: Now: $10.79 Choose Options Compare Quick view Strike King | sku: REYESD12 Strike King Red Eyed Shad, 1/2 oz The Red Eyed Shad has become the standard bearer lipless crankbait on the pro tour. Designed by our National Pro-Staff, the Red Eyed Shad has incredible action and features some awesome paint jobs, premium hooks, 3D eyes and free floating rattles to give... MSRP: Now: $8.49 Choose Options Compare Quick view Strike King | sku: HCKVDSDHK Strike King KVD Sexy Dawg Hard Knock Topwater, 5/8 oz The Sexy Dawg was designed and reviewed by Kevin VanDam to be an easy to walk, far casting, premium "walk-the-dog" topwater lure with great action. Mission accomplished! Now with the Hard Knock rattle chamber for a deeper knocking sound. Rhythmically... MSRP: Now: $11.79 Choose Options Compare Quick view Strike King | sku: HCKVDS1.5D Strike King KVD 1.5 Deep Diver Same incredible action, size and profile as the KVD 1.5 but with a deep diving bill. The KVD 1.5 Deep Diver takes the fish catching to all new depths! Designed to the exact specifications of angling legend Kevin VanDam. Features Upsized bill Silent... MSRP: Now: $10.79 Choose Options Compare Quick view sku: HCKVDS1.5 Strike King Square Bill 1.5, 7/16 oz Designed to the exact specifications of angling legend Kevin VanDam. Perfect for shallow water and power fishing. The squarebill design and unique “hunting” action will constantly wander with erratic movement while still running true. It also... MSRP: Now: $8.29 Choose Options Compare Quick view Strike King | sku: HCKVDJ200 Strike King KVD Jerkbait 2 Hook Pro, 3/8oz The KVD 200 Jerkbait series has the perfect combination of roll, wiggle and flash. The combination of our proprietary weight transfer system for increased castability, with 3D eyes and premium black nickel hooks, results in that lethal action... MSRP: Now: $12.49 Choose Options Compare Quick view Freedom | sku: 431 Freedom 65 Ultra Diver 2.5" Shad Crankbait, 3/8 oz The Freedom Tackle Ultra Diver Shad from American Baitworks is changing the way anglers fish with a deep diving crankbait. The forward weighted design and clover leaf bill create a radical deflection action off structure PLUS ensures that this... MSRP: Now: $9.49 Choose Options Compare Quick view Freedom | sku: 422 Freedom 105 Ultra Diver 5" Minnow Crankbait, 5/8 oz The FT Ultra Diver Minnow is just the bait you need to up your fishing game. The design team at American Baitworks developed the FT Ultra Diver Minnow with a forward-weighted design which ensures the minnow is primed and ready to dive deep as soon as it... MSRP: Now: $10.95 Choose Options Compare Quick view Rat-L-Trap | sku: RT Rat-L-Trap 1/2 Oz Lipless Crankbait Many will argue that the Rat-L-Trap is one of the best lures ever made. In fact, Outdoor Life magazine referred to Rattle Trap as the “Most Influential Fishing Lure” of all time in their Hall of Fame fishing lure article. This lure produces... MSRP: Now: $10.49 Choose Options Compare Quick view Cotton Cordell | sku: CD5 Cotton Cordell Wally Diver 2.5", 1/4 oz Crankbait The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view Cotton Cordell | sku: CC-8598 Cotton Cordell Ripplin' Red Fin, 4.5", 3/8 oz The Cotton Cordell Red Fin is a legendary lure for a variety of gamefish, from bass and walleye in freshwater to specks and redfish on the coasts. The wavy sides of the Ripplin' Red Fin create an appearance of constant motion, even when the lure is... MSRP: Now: $9.95 Choose Options Compare Quick view
Quick view Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s... MSRP: Was: Now: $13.89 - $16.95 Choose Options Compare
Quick view Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view Cotton Cordell | sku: C25361 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2 oz, Gold Shiner All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view sku: C2503 Cotton Cordell Super Spot Lipless Crankbait, 3" , 1/2oz, Gold/Black, Sinking All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view Cotton Cordell | sku: C25359 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2oz, Copper Craw All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view Strike King | sku: HCCM Strike King Chick Magnet Flatside, 7/16 oz The thin body design of the Chick Magnet and the circuit board lip impart a tighter wobble and an exceptionally lifelike action to the lure. The subtlety of the Chick Magnet makes it ideal in the four to six foot depth range. Anglers are also beginning... MSRP: Now: $11.79 Choose Options Compare Quick view Strike King | sku: HCKVDJ300D Strike King KVD Deep Jerkbait 3 Hook, 3/5 oz The KVD 300 Deep Jerkbait series has the perfect combination of roll, wiggle and flash. The combination of our proprietary weight transfer system for increased castability, with 3D eyes and premium black nickel hooks, result in that lethal action... MSRP: Now: $12.29 Choose Options Compare Quick view Strike King | sku: HC3XD Strike King7/16 oz ProModel S3XD, Fire Craw Deep diving crankbaits are common, but the unique curved bills of the XD series allow the bait to dive deeper and faster changing the deep diving crankbait game forever. The XD series from Strike King has set the standard for deep running... MSRP: Now: $8.29 Choose Options Compare Quick view Strike King | sku: REYESDTT12 Strike King Red Eye Shad 1/2 oz Tungsten 2 Tap The Red Eyed Shad Tungsten 2-Tap has all the same features as our regular Red Eyed Shad, but it's designed with a unique tungsten sound chamber that emits a double tapping cadence for a unique sound that can trigger even the most finicky fish to bite... MSRP: Now: $10.79 Choose Options Compare Quick view Strike King | sku: REYESD12 Strike King Red Eyed Shad, 1/2 oz The Red Eyed Shad has become the standard bearer lipless crankbait on the pro tour. Designed by our National Pro-Staff, the Red Eyed Shad has incredible action and features some awesome paint jobs, premium hooks, 3D eyes and free floating rattles to give... MSRP: Now: $8.49 Choose Options Compare Quick view Strike King | sku: HCKVDSDHK Strike King KVD Sexy Dawg Hard Knock Topwater, 5/8 oz The Sexy Dawg was designed and reviewed by Kevin VanDam to be an easy to walk, far casting, premium "walk-the-dog" topwater lure with great action. Mission accomplished! Now with the Hard Knock rattle chamber for a deeper knocking sound. Rhythmically... MSRP: Now: $11.79 Choose Options Compare Quick view Strike King | sku: HCKVDS1.5D Strike King KVD 1.5 Deep Diver Same incredible action, size and profile as the KVD 1.5 but with a deep diving bill. The KVD 1.5 Deep Diver takes the fish catching to all new depths! Designed to the exact specifications of angling legend Kevin VanDam. Features Upsized bill Silent... MSRP: Now: $10.79 Choose Options Compare Quick view sku: HCKVDS1.5 Strike King Square Bill 1.5, 7/16 oz Designed to the exact specifications of angling legend Kevin VanDam. Perfect for shallow water and power fishing. The squarebill design and unique “hunting” action will constantly wander with erratic movement while still running true. It also... MSRP: Now: $8.29 Choose Options Compare Quick view Strike King | sku: HCKVDJ200 Strike King KVD Jerkbait 2 Hook Pro, 3/8oz The KVD 200 Jerkbait series has the perfect combination of roll, wiggle and flash. The combination of our proprietary weight transfer system for increased castability, with 3D eyes and premium black nickel hooks, results in that lethal action... MSRP: Now: $12.49 Choose Options Compare Quick view Freedom | sku: 431 Freedom 65 Ultra Diver 2.5" Shad Crankbait, 3/8 oz The Freedom Tackle Ultra Diver Shad from American Baitworks is changing the way anglers fish with a deep diving crankbait. The forward weighted design and clover leaf bill create a radical deflection action off structure PLUS ensures that this... MSRP: Now: $9.49 Choose Options Compare Quick view Freedom | sku: 422 Freedom 105 Ultra Diver 5" Minnow Crankbait, 5/8 oz The FT Ultra Diver Minnow is just the bait you need to up your fishing game. The design team at American Baitworks developed the FT Ultra Diver Minnow with a forward-weighted design which ensures the minnow is primed and ready to dive deep as soon as it... MSRP: Now: $10.95 Choose Options Compare Quick view Rat-L-Trap | sku: RT Rat-L-Trap 1/2 Oz Lipless Crankbait Many will argue that the Rat-L-Trap is one of the best lures ever made. In fact, Outdoor Life magazine referred to Rattle Trap as the “Most Influential Fishing Lure” of all time in their Hall of Fame fishing lure article. This lure produces... MSRP: Now: $10.49 Choose Options Compare Quick view Cotton Cordell | sku: CD5 Cotton Cordell Wally Diver 2.5", 1/4 oz Crankbait The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view Cotton Cordell | sku: CC-8598 Cotton Cordell Ripplin' Red Fin, 4.5", 3/8 oz The Cotton Cordell Red Fin is a legendary lure for a variety of gamefish, from bass and walleye in freshwater to specks and redfish on the coasts. The wavy sides of the Ripplin' Red Fin create an appearance of constant motion, even when the lure is... MSRP: Now: $9.95 Choose Options Compare Quick view
Quick view Cotton Cordell | sku: C25361 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2 oz, Gold Shiner All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view sku: C2503 Cotton Cordell Super Spot Lipless Crankbait, 3" , 1/2oz, Gold/Black, Sinking All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view Cotton Cordell | sku: C25359 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2oz, Copper Craw All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view Strike King | sku: HCCM Strike King Chick Magnet Flatside, 7/16 oz The thin body design of the Chick Magnet and the circuit board lip impart a tighter wobble and an exceptionally lifelike action to the lure. The subtlety of the Chick Magnet makes it ideal in the four to six foot depth range. Anglers are also beginning... MSRP: Now: $11.79 Choose Options Compare Quick view Strike King | sku: HCKVDJ300D Strike King KVD Deep Jerkbait 3 Hook, 3/5 oz The KVD 300 Deep Jerkbait series has the perfect combination of roll, wiggle and flash. The combination of our proprietary weight transfer system for increased castability, with 3D eyes and premium black nickel hooks, result in that lethal action... MSRP: Now: $12.29 Choose Options Compare Quick view Strike King | sku: HC3XD Strike King7/16 oz ProModel S3XD, Fire Craw Deep diving crankbaits are common, but the unique curved bills of the XD series allow the bait to dive deeper and faster changing the deep diving crankbait game forever. The XD series from Strike King has set the standard for deep running... MSRP: Now: $8.29 Choose Options Compare Quick view Strike King | sku: REYESDTT12 Strike King Red Eye Shad 1/2 oz Tungsten 2 Tap The Red Eyed Shad Tungsten 2-Tap has all the same features as our regular Red Eyed Shad, but it's designed with a unique tungsten sound chamber that emits a double tapping cadence for a unique sound that can trigger even the most finicky fish to bite... MSRP: Now: $10.79 Choose Options Compare Quick view Strike King | sku: REYESD12 Strike King Red Eyed Shad, 1/2 oz The Red Eyed Shad has become the standard bearer lipless crankbait on the pro tour. Designed by our National Pro-Staff, the Red Eyed Shad has incredible action and features some awesome paint jobs, premium hooks, 3D eyes and free floating rattles to give... MSRP: Now: $8.49 Choose Options Compare Quick view Strike King | sku: HCKVDSDHK Strike King KVD Sexy Dawg Hard Knock Topwater, 5/8 oz The Sexy Dawg was designed and reviewed by Kevin VanDam to be an easy to walk, far casting, premium "walk-the-dog" topwater lure with great action. Mission accomplished! Now with the Hard Knock rattle chamber for a deeper knocking sound. Rhythmically... MSRP: Now: $11.79 Choose Options Compare Quick view Strike King | sku: HCKVDS1.5D Strike King KVD 1.5 Deep Diver Same incredible action, size and profile as the KVD 1.5 but with a deep diving bill. The KVD 1.5 Deep Diver takes the fish catching to all new depths! Designed to the exact specifications of angling legend Kevin VanDam. Features Upsized bill Silent... MSRP: Now: $10.79 Choose Options Compare Quick view sku: HCKVDS1.5 Strike King Square Bill 1.5, 7/16 oz Designed to the exact specifications of angling legend Kevin VanDam. Perfect for shallow water and power fishing. The squarebill design and unique “hunting” action will constantly wander with erratic movement while still running true. It also... MSRP: Now: $8.29 Choose Options Compare Quick view Strike King | sku: HCKVDJ200 Strike King KVD Jerkbait 2 Hook Pro, 3/8oz The KVD 200 Jerkbait series has the perfect combination of roll, wiggle and flash. The combination of our proprietary weight transfer system for increased castability, with 3D eyes and premium black nickel hooks, results in that lethal action... MSRP: Now: $12.49 Choose Options Compare Quick view Freedom | sku: 431 Freedom 65 Ultra Diver 2.5" Shad Crankbait, 3/8 oz The Freedom Tackle Ultra Diver Shad from American Baitworks is changing the way anglers fish with a deep diving crankbait. The forward weighted design and clover leaf bill create a radical deflection action off structure PLUS ensures that this... MSRP: Now: $9.49 Choose Options Compare Quick view Freedom | sku: 422 Freedom 105 Ultra Diver 5" Minnow Crankbait, 5/8 oz The FT Ultra Diver Minnow is just the bait you need to up your fishing game. The design team at American Baitworks developed the FT Ultra Diver Minnow with a forward-weighted design which ensures the minnow is primed and ready to dive deep as soon as it... MSRP: Now: $10.95 Choose Options Compare Quick view Rat-L-Trap | sku: RT Rat-L-Trap 1/2 Oz Lipless Crankbait Many will argue that the Rat-L-Trap is one of the best lures ever made. In fact, Outdoor Life magazine referred to Rattle Trap as the “Most Influential Fishing Lure” of all time in their Hall of Fame fishing lure article. This lure produces... MSRP: Now: $10.49 Choose Options Compare Quick view Cotton Cordell | sku: CD5 Cotton Cordell Wally Diver 2.5", 1/4 oz Crankbait The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view Cotton Cordell | sku: CC-8598 Cotton Cordell Ripplin' Red Fin, 4.5", 3/8 oz The Cotton Cordell Red Fin is a legendary lure for a variety of gamefish, from bass and walleye in freshwater to specks and redfish on the coasts. The wavy sides of the Ripplin' Red Fin create an appearance of constant motion, even when the lure is... MSRP: Now: $9.95 Choose Options Compare Quick view
Quick view sku: C2503 Cotton Cordell Super Spot Lipless Crankbait, 3" , 1/2oz, Gold/Black, Sinking All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view Cotton Cordell | sku: C25359 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2oz, Copper Craw All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view Strike King | sku: HCCM Strike King Chick Magnet Flatside, 7/16 oz The thin body design of the Chick Magnet and the circuit board lip impart a tighter wobble and an exceptionally lifelike action to the lure. The subtlety of the Chick Magnet makes it ideal in the four to six foot depth range. Anglers are also beginning... MSRP: Now: $11.79 Choose Options Compare Quick view Strike King | sku: HCKVDJ300D Strike King KVD Deep Jerkbait 3 Hook, 3/5 oz The KVD 300 Deep Jerkbait series has the perfect combination of roll, wiggle and flash. The combination of our proprietary weight transfer system for increased castability, with 3D eyes and premium black nickel hooks, result in that lethal action... MSRP: Now: $12.29 Choose Options Compare Quick view Strike King | sku: HC3XD Strike King7/16 oz ProModel S3XD, Fire Craw Deep diving crankbaits are common, but the unique curved bills of the XD series allow the bait to dive deeper and faster changing the deep diving crankbait game forever. The XD series from Strike King has set the standard for deep running... MSRP: Now: $8.29 Choose Options Compare Quick view Strike King | sku: REYESDTT12 Strike King Red Eye Shad 1/2 oz Tungsten 2 Tap The Red Eyed Shad Tungsten 2-Tap has all the same features as our regular Red Eyed Shad, but it's designed with a unique tungsten sound chamber that emits a double tapping cadence for a unique sound that can trigger even the most finicky fish to bite... MSRP: Now: $10.79 Choose Options Compare Quick view Strike King | sku: REYESD12 Strike King Red Eyed Shad, 1/2 oz The Red Eyed Shad has become the standard bearer lipless crankbait on the pro tour. Designed by our National Pro-Staff, the Red Eyed Shad has incredible action and features some awesome paint jobs, premium hooks, 3D eyes and free floating rattles to give... MSRP: Now: $8.49 Choose Options Compare Quick view Strike King | sku: HCKVDSDHK Strike King KVD Sexy Dawg Hard Knock Topwater, 5/8 oz The Sexy Dawg was designed and reviewed by Kevin VanDam to be an easy to walk, far casting, premium "walk-the-dog" topwater lure with great action. Mission accomplished! Now with the Hard Knock rattle chamber for a deeper knocking sound. Rhythmically... MSRP: Now: $11.79 Choose Options Compare Quick view Strike King | sku: HCKVDS1.5D Strike King KVD 1.5 Deep Diver Same incredible action, size and profile as the KVD 1.5 but with a deep diving bill. The KVD 1.5 Deep Diver takes the fish catching to all new depths! Designed to the exact specifications of angling legend Kevin VanDam. Features Upsized bill Silent... MSRP: Now: $10.79 Choose Options Compare Quick view sku: HCKVDS1.5 Strike King Square Bill 1.5, 7/16 oz Designed to the exact specifications of angling legend Kevin VanDam. Perfect for shallow water and power fishing. The squarebill design and unique “hunting” action will constantly wander with erratic movement while still running true. It also... MSRP: Now: $8.29 Choose Options Compare Quick view Strike King | sku: HCKVDJ200 Strike King KVD Jerkbait 2 Hook Pro, 3/8oz The KVD 200 Jerkbait series has the perfect combination of roll, wiggle and flash. The combination of our proprietary weight transfer system for increased castability, with 3D eyes and premium black nickel hooks, results in that lethal action... MSRP: Now: $12.49 Choose Options Compare Quick view Freedom | sku: 431 Freedom 65 Ultra Diver 2.5" Shad Crankbait, 3/8 oz The Freedom Tackle Ultra Diver Shad from American Baitworks is changing the way anglers fish with a deep diving crankbait. The forward weighted design and clover leaf bill create a radical deflection action off structure PLUS ensures that this... MSRP: Now: $9.49 Choose Options Compare Quick view Freedom | sku: 422 Freedom 105 Ultra Diver 5" Minnow Crankbait, 5/8 oz The FT Ultra Diver Minnow is just the bait you need to up your fishing game. The design team at American Baitworks developed the FT Ultra Diver Minnow with a forward-weighted design which ensures the minnow is primed and ready to dive deep as soon as it... MSRP: Now: $10.95 Choose Options Compare Quick view Rat-L-Trap | sku: RT Rat-L-Trap 1/2 Oz Lipless Crankbait Many will argue that the Rat-L-Trap is one of the best lures ever made. In fact, Outdoor Life magazine referred to Rattle Trap as the “Most Influential Fishing Lure” of all time in their Hall of Fame fishing lure article. This lure produces... MSRP: Now: $10.49 Choose Options Compare Quick view Cotton Cordell | sku: CD5 Cotton Cordell Wally Diver 2.5", 1/4 oz Crankbait The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view Cotton Cordell | sku: CC-8598 Cotton Cordell Ripplin' Red Fin, 4.5", 3/8 oz The Cotton Cordell Red Fin is a legendary lure for a variety of gamefish, from bass and walleye in freshwater to specks and redfish on the coasts. The wavy sides of the Ripplin' Red Fin create an appearance of constant motion, even when the lure is... MSRP: Now: $9.95 Choose Options Compare Quick view
Quick view Cotton Cordell | sku: C25359 Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2oz, Copper Craw All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions. MSRP: Now: $6.95 Add to Cart Compare Quick view Strike King | sku: HCCM Strike King Chick Magnet Flatside, 7/16 oz The thin body design of the Chick Magnet and the circuit board lip impart a tighter wobble and an exceptionally lifelike action to the lure. The subtlety of the Chick Magnet makes it ideal in the four to six foot depth range. Anglers are also beginning... MSRP: Now: $11.79 Choose Options Compare Quick view Strike King | sku: HCKVDJ300D Strike King KVD Deep Jerkbait 3 Hook, 3/5 oz The KVD 300 Deep Jerkbait series has the perfect combination of roll, wiggle and flash. The combination of our proprietary weight transfer system for increased castability, with 3D eyes and premium black nickel hooks, result in that lethal action... MSRP: Now: $12.29 Choose Options Compare Quick view Strike King | sku: HC3XD Strike King7/16 oz ProModel S3XD, Fire Craw Deep diving crankbaits are common, but the unique curved bills of the XD series allow the bait to dive deeper and faster changing the deep diving crankbait game forever. The XD series from Strike King has set the standard for deep running... MSRP: Now: $8.29 Choose Options Compare Quick view Strike King | sku: REYESDTT12 Strike King Red Eye Shad 1/2 oz Tungsten 2 Tap The Red Eyed Shad Tungsten 2-Tap has all the same features as our regular Red Eyed Shad, but it's designed with a unique tungsten sound chamber that emits a double tapping cadence for a unique sound that can trigger even the most finicky fish to bite... MSRP: Now: $10.79 Choose Options Compare Quick view Strike King | sku: REYESD12 Strike King Red Eyed Shad, 1/2 oz The Red Eyed Shad has become the standard bearer lipless crankbait on the pro tour. Designed by our National Pro-Staff, the Red Eyed Shad has incredible action and features some awesome paint jobs, premium hooks, 3D eyes and free floating rattles to give... MSRP: Now: $8.49 Choose Options Compare Quick view Strike King | sku: HCKVDSDHK Strike King KVD Sexy Dawg Hard Knock Topwater, 5/8 oz The Sexy Dawg was designed and reviewed by Kevin VanDam to be an easy to walk, far casting, premium "walk-the-dog" topwater lure with great action. Mission accomplished! Now with the Hard Knock rattle chamber for a deeper knocking sound. Rhythmically... MSRP: Now: $11.79 Choose Options Compare Quick view Strike King | sku: HCKVDS1.5D Strike King KVD 1.5 Deep Diver Same incredible action, size and profile as the KVD 1.5 but with a deep diving bill. The KVD 1.5 Deep Diver takes the fish catching to all new depths! Designed to the exact specifications of angling legend Kevin VanDam. Features Upsized bill Silent... MSRP: Now: $10.79 Choose Options Compare Quick view sku: HCKVDS1.5 Strike King Square Bill 1.5, 7/16 oz Designed to the exact specifications of angling legend Kevin VanDam. Perfect for shallow water and power fishing. The squarebill design and unique “hunting” action will constantly wander with erratic movement while still running true. It also... MSRP: Now: $8.29 Choose Options Compare Quick view Strike King | sku: HCKVDJ200 Strike King KVD Jerkbait 2 Hook Pro, 3/8oz The KVD 200 Jerkbait series has the perfect combination of roll, wiggle and flash. The combination of our proprietary weight transfer system for increased castability, with 3D eyes and premium black nickel hooks, results in that lethal action... MSRP: Now: $12.49 Choose Options Compare Quick view Freedom | sku: 431 Freedom 65 Ultra Diver 2.5" Shad Crankbait, 3/8 oz The Freedom Tackle Ultra Diver Shad from American Baitworks is changing the way anglers fish with a deep diving crankbait. The forward weighted design and clover leaf bill create a radical deflection action off structure PLUS ensures that this... MSRP: Now: $9.49 Choose Options Compare Quick view Freedom | sku: 422 Freedom 105 Ultra Diver 5" Minnow Crankbait, 5/8 oz The FT Ultra Diver Minnow is just the bait you need to up your fishing game. The design team at American Baitworks developed the FT Ultra Diver Minnow with a forward-weighted design which ensures the minnow is primed and ready to dive deep as soon as it... MSRP: Now: $10.95 Choose Options Compare Quick view Rat-L-Trap | sku: RT Rat-L-Trap 1/2 Oz Lipless Crankbait Many will argue that the Rat-L-Trap is one of the best lures ever made. In fact, Outdoor Life magazine referred to Rattle Trap as the “Most Influential Fishing Lure” of all time in their Hall of Fame fishing lure article. This lure produces... MSRP: Now: $10.49 Choose Options Compare Quick view Cotton Cordell | sku: CD5 Cotton Cordell Wally Diver 2.5", 1/4 oz Crankbait The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view Cotton Cordell | sku: CC-8598 Cotton Cordell Ripplin' Red Fin, 4.5", 3/8 oz The Cotton Cordell Red Fin is a legendary lure for a variety of gamefish, from bass and walleye in freshwater to specks and redfish on the coasts. The wavy sides of the Ripplin' Red Fin create an appearance of constant motion, even when the lure is... MSRP: Now: $9.95 Choose Options Compare Quick view
Quick view Strike King | sku: HCCM Strike King Chick Magnet Flatside, 7/16 oz The thin body design of the Chick Magnet and the circuit board lip impart a tighter wobble and an exceptionally lifelike action to the lure. The subtlety of the Chick Magnet makes it ideal in the four to six foot depth range. Anglers are also beginning... MSRP: Now: $11.79 Choose Options Compare Quick view Strike King | sku: HCKVDJ300D Strike King KVD Deep Jerkbait 3 Hook, 3/5 oz The KVD 300 Deep Jerkbait series has the perfect combination of roll, wiggle and flash. The combination of our proprietary weight transfer system for increased castability, with 3D eyes and premium black nickel hooks, result in that lethal action... MSRP: Now: $12.29 Choose Options Compare Quick view Strike King | sku: HC3XD Strike King7/16 oz ProModel S3XD, Fire Craw Deep diving crankbaits are common, but the unique curved bills of the XD series allow the bait to dive deeper and faster changing the deep diving crankbait game forever. The XD series from Strike King has set the standard for deep running... MSRP: Now: $8.29 Choose Options Compare Quick view Strike King | sku: REYESDTT12 Strike King Red Eye Shad 1/2 oz Tungsten 2 Tap The Red Eyed Shad Tungsten 2-Tap has all the same features as our regular Red Eyed Shad, but it's designed with a unique tungsten sound chamber that emits a double tapping cadence for a unique sound that can trigger even the most finicky fish to bite... MSRP: Now: $10.79 Choose Options Compare Quick view Strike King | sku: REYESD12 Strike King Red Eyed Shad, 1/2 oz The Red Eyed Shad has become the standard bearer lipless crankbait on the pro tour. Designed by our National Pro-Staff, the Red Eyed Shad has incredible action and features some awesome paint jobs, premium hooks, 3D eyes and free floating rattles to give... MSRP: Now: $8.49 Choose Options Compare Quick view Strike King | sku: HCKVDSDHK Strike King KVD Sexy Dawg Hard Knock Topwater, 5/8 oz The Sexy Dawg was designed and reviewed by Kevin VanDam to be an easy to walk, far casting, premium "walk-the-dog" topwater lure with great action. Mission accomplished! Now with the Hard Knock rattle chamber for a deeper knocking sound. Rhythmically... MSRP: Now: $11.79 Choose Options Compare Quick view Strike King | sku: HCKVDS1.5D Strike King KVD 1.5 Deep Diver Same incredible action, size and profile as the KVD 1.5 but with a deep diving bill. The KVD 1.5 Deep Diver takes the fish catching to all new depths! Designed to the exact specifications of angling legend Kevin VanDam. Features Upsized bill Silent... MSRP: Now: $10.79 Choose Options Compare Quick view sku: HCKVDS1.5 Strike King Square Bill 1.5, 7/16 oz Designed to the exact specifications of angling legend Kevin VanDam. Perfect for shallow water and power fishing. The squarebill design and unique “hunting” action will constantly wander with erratic movement while still running true. It also... MSRP: Now: $8.29 Choose Options Compare Quick view Strike King | sku: HCKVDJ200 Strike King KVD Jerkbait 2 Hook Pro, 3/8oz The KVD 200 Jerkbait series has the perfect combination of roll, wiggle and flash. The combination of our proprietary weight transfer system for increased castability, with 3D eyes and premium black nickel hooks, results in that lethal action... MSRP: Now: $12.49 Choose Options Compare Quick view Freedom | sku: 431 Freedom 65 Ultra Diver 2.5" Shad Crankbait, 3/8 oz The Freedom Tackle Ultra Diver Shad from American Baitworks is changing the way anglers fish with a deep diving crankbait. The forward weighted design and clover leaf bill create a radical deflection action off structure PLUS ensures that this... MSRP: Now: $9.49 Choose Options Compare Quick view Freedom | sku: 422 Freedom 105 Ultra Diver 5" Minnow Crankbait, 5/8 oz The FT Ultra Diver Minnow is just the bait you need to up your fishing game. The design team at American Baitworks developed the FT Ultra Diver Minnow with a forward-weighted design which ensures the minnow is primed and ready to dive deep as soon as it... MSRP: Now: $10.95 Choose Options Compare Quick view Rat-L-Trap | sku: RT Rat-L-Trap 1/2 Oz Lipless Crankbait Many will argue that the Rat-L-Trap is one of the best lures ever made. In fact, Outdoor Life magazine referred to Rattle Trap as the “Most Influential Fishing Lure” of all time in their Hall of Fame fishing lure article. This lure produces... MSRP: Now: $10.49 Choose Options Compare Quick view Cotton Cordell | sku: CD5 Cotton Cordell Wally Diver 2.5", 1/4 oz Crankbait The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view Cotton Cordell | sku: CC-8598 Cotton Cordell Ripplin' Red Fin, 4.5", 3/8 oz The Cotton Cordell Red Fin is a legendary lure for a variety of gamefish, from bass and walleye in freshwater to specks and redfish on the coasts. The wavy sides of the Ripplin' Red Fin create an appearance of constant motion, even when the lure is... MSRP: Now: $9.95 Choose Options Compare Quick view
Quick view Strike King | sku: HCKVDJ300D Strike King KVD Deep Jerkbait 3 Hook, 3/5 oz The KVD 300 Deep Jerkbait series has the perfect combination of roll, wiggle and flash. The combination of our proprietary weight transfer system for increased castability, with 3D eyes and premium black nickel hooks, result in that lethal action... MSRP: Now: $12.29 Choose Options Compare Quick view Strike King | sku: HC3XD Strike King7/16 oz ProModel S3XD, Fire Craw Deep diving crankbaits are common, but the unique curved bills of the XD series allow the bait to dive deeper and faster changing the deep diving crankbait game forever. The XD series from Strike King has set the standard for deep running... MSRP: Now: $8.29 Choose Options Compare Quick view Strike King | sku: REYESDTT12 Strike King Red Eye Shad 1/2 oz Tungsten 2 Tap The Red Eyed Shad Tungsten 2-Tap has all the same features as our regular Red Eyed Shad, but it's designed with a unique tungsten sound chamber that emits a double tapping cadence for a unique sound that can trigger even the most finicky fish to bite... MSRP: Now: $10.79 Choose Options Compare Quick view Strike King | sku: REYESD12 Strike King Red Eyed Shad, 1/2 oz The Red Eyed Shad has become the standard bearer lipless crankbait on the pro tour. Designed by our National Pro-Staff, the Red Eyed Shad has incredible action and features some awesome paint jobs, premium hooks, 3D eyes and free floating rattles to give... MSRP: Now: $8.49 Choose Options Compare Quick view Strike King | sku: HCKVDSDHK Strike King KVD Sexy Dawg Hard Knock Topwater, 5/8 oz The Sexy Dawg was designed and reviewed by Kevin VanDam to be an easy to walk, far casting, premium "walk-the-dog" topwater lure with great action. Mission accomplished! Now with the Hard Knock rattle chamber for a deeper knocking sound. Rhythmically... MSRP: Now: $11.79 Choose Options Compare Quick view Strike King | sku: HCKVDS1.5D Strike King KVD 1.5 Deep Diver Same incredible action, size and profile as the KVD 1.5 but with a deep diving bill. The KVD 1.5 Deep Diver takes the fish catching to all new depths! Designed to the exact specifications of angling legend Kevin VanDam. Features Upsized bill Silent... MSRP: Now: $10.79 Choose Options Compare Quick view sku: HCKVDS1.5 Strike King Square Bill 1.5, 7/16 oz Designed to the exact specifications of angling legend Kevin VanDam. Perfect for shallow water and power fishing. The squarebill design and unique “hunting” action will constantly wander with erratic movement while still running true. It also... MSRP: Now: $8.29 Choose Options Compare Quick view Strike King | sku: HCKVDJ200 Strike King KVD Jerkbait 2 Hook Pro, 3/8oz The KVD 200 Jerkbait series has the perfect combination of roll, wiggle and flash. The combination of our proprietary weight transfer system for increased castability, with 3D eyes and premium black nickel hooks, results in that lethal action... MSRP: Now: $12.49 Choose Options Compare Quick view Freedom | sku: 431 Freedom 65 Ultra Diver 2.5" Shad Crankbait, 3/8 oz The Freedom Tackle Ultra Diver Shad from American Baitworks is changing the way anglers fish with a deep diving crankbait. The forward weighted design and clover leaf bill create a radical deflection action off structure PLUS ensures that this... MSRP: Now: $9.49 Choose Options Compare Quick view Freedom | sku: 422 Freedom 105 Ultra Diver 5" Minnow Crankbait, 5/8 oz The FT Ultra Diver Minnow is just the bait you need to up your fishing game. The design team at American Baitworks developed the FT Ultra Diver Minnow with a forward-weighted design which ensures the minnow is primed and ready to dive deep as soon as it... MSRP: Now: $10.95 Choose Options Compare Quick view Rat-L-Trap | sku: RT Rat-L-Trap 1/2 Oz Lipless Crankbait Many will argue that the Rat-L-Trap is one of the best lures ever made. In fact, Outdoor Life magazine referred to Rattle Trap as the “Most Influential Fishing Lure” of all time in their Hall of Fame fishing lure article. This lure produces... MSRP: Now: $10.49 Choose Options Compare Quick view Cotton Cordell | sku: CD5 Cotton Cordell Wally Diver 2.5", 1/4 oz Crankbait The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view Cotton Cordell | sku: CC-8598 Cotton Cordell Ripplin' Red Fin, 4.5", 3/8 oz The Cotton Cordell Red Fin is a legendary lure for a variety of gamefish, from bass and walleye in freshwater to specks and redfish on the coasts. The wavy sides of the Ripplin' Red Fin create an appearance of constant motion, even when the lure is... MSRP: Now: $9.95 Choose Options Compare Quick view
Quick view Strike King | sku: HC3XD Strike King7/16 oz ProModel S3XD, Fire Craw Deep diving crankbaits are common, but the unique curved bills of the XD series allow the bait to dive deeper and faster changing the deep diving crankbait game forever. The XD series from Strike King has set the standard for deep running... MSRP: Now: $8.29 Choose Options Compare Quick view Strike King | sku: REYESDTT12 Strike King Red Eye Shad 1/2 oz Tungsten 2 Tap The Red Eyed Shad Tungsten 2-Tap has all the same features as our regular Red Eyed Shad, but it's designed with a unique tungsten sound chamber that emits a double tapping cadence for a unique sound that can trigger even the most finicky fish to bite... MSRP: Now: $10.79 Choose Options Compare Quick view Strike King | sku: REYESD12 Strike King Red Eyed Shad, 1/2 oz The Red Eyed Shad has become the standard bearer lipless crankbait on the pro tour. Designed by our National Pro-Staff, the Red Eyed Shad has incredible action and features some awesome paint jobs, premium hooks, 3D eyes and free floating rattles to give... MSRP: Now: $8.49 Choose Options Compare Quick view Strike King | sku: HCKVDSDHK Strike King KVD Sexy Dawg Hard Knock Topwater, 5/8 oz The Sexy Dawg was designed and reviewed by Kevin VanDam to be an easy to walk, far casting, premium "walk-the-dog" topwater lure with great action. Mission accomplished! Now with the Hard Knock rattle chamber for a deeper knocking sound. Rhythmically... MSRP: Now: $11.79 Choose Options Compare Quick view Strike King | sku: HCKVDS1.5D Strike King KVD 1.5 Deep Diver Same incredible action, size and profile as the KVD 1.5 but with a deep diving bill. The KVD 1.5 Deep Diver takes the fish catching to all new depths! Designed to the exact specifications of angling legend Kevin VanDam. Features Upsized bill Silent... MSRP: Now: $10.79 Choose Options Compare Quick view sku: HCKVDS1.5 Strike King Square Bill 1.5, 7/16 oz Designed to the exact specifications of angling legend Kevin VanDam. Perfect for shallow water and power fishing. The squarebill design and unique “hunting” action will constantly wander with erratic movement while still running true. It also... MSRP: Now: $8.29 Choose Options Compare Quick view Strike King | sku: HCKVDJ200 Strike King KVD Jerkbait 2 Hook Pro, 3/8oz The KVD 200 Jerkbait series has the perfect combination of roll, wiggle and flash. The combination of our proprietary weight transfer system for increased castability, with 3D eyes and premium black nickel hooks, results in that lethal action... MSRP: Now: $12.49 Choose Options Compare Quick view Freedom | sku: 431 Freedom 65 Ultra Diver 2.5" Shad Crankbait, 3/8 oz The Freedom Tackle Ultra Diver Shad from American Baitworks is changing the way anglers fish with a deep diving crankbait. The forward weighted design and clover leaf bill create a radical deflection action off structure PLUS ensures that this... MSRP: Now: $9.49 Choose Options Compare Quick view Freedom | sku: 422 Freedom 105 Ultra Diver 5" Minnow Crankbait, 5/8 oz The FT Ultra Diver Minnow is just the bait you need to up your fishing game. The design team at American Baitworks developed the FT Ultra Diver Minnow with a forward-weighted design which ensures the minnow is primed and ready to dive deep as soon as it... MSRP: Now: $10.95 Choose Options Compare Quick view Rat-L-Trap | sku: RT Rat-L-Trap 1/2 Oz Lipless Crankbait Many will argue that the Rat-L-Trap is one of the best lures ever made. In fact, Outdoor Life magazine referred to Rattle Trap as the “Most Influential Fishing Lure” of all time in their Hall of Fame fishing lure article. This lure produces... MSRP: Now: $10.49 Choose Options Compare Quick view Cotton Cordell | sku: CD5 Cotton Cordell Wally Diver 2.5", 1/4 oz Crankbait The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view Cotton Cordell | sku: CC-8598 Cotton Cordell Ripplin' Red Fin, 4.5", 3/8 oz The Cotton Cordell Red Fin is a legendary lure for a variety of gamefish, from bass and walleye in freshwater to specks and redfish on the coasts. The wavy sides of the Ripplin' Red Fin create an appearance of constant motion, even when the lure is... MSRP: Now: $9.95 Choose Options Compare Quick view
Quick view Strike King | sku: REYESDTT12 Strike King Red Eye Shad 1/2 oz Tungsten 2 Tap The Red Eyed Shad Tungsten 2-Tap has all the same features as our regular Red Eyed Shad, but it's designed with a unique tungsten sound chamber that emits a double tapping cadence for a unique sound that can trigger even the most finicky fish to bite... MSRP: Now: $10.79 Choose Options Compare Quick view Strike King | sku: REYESD12 Strike King Red Eyed Shad, 1/2 oz The Red Eyed Shad has become the standard bearer lipless crankbait on the pro tour. Designed by our National Pro-Staff, the Red Eyed Shad has incredible action and features some awesome paint jobs, premium hooks, 3D eyes and free floating rattles to give... MSRP: Now: $8.49 Choose Options Compare Quick view Strike King | sku: HCKVDSDHK Strike King KVD Sexy Dawg Hard Knock Topwater, 5/8 oz The Sexy Dawg was designed and reviewed by Kevin VanDam to be an easy to walk, far casting, premium "walk-the-dog" topwater lure with great action. Mission accomplished! Now with the Hard Knock rattle chamber for a deeper knocking sound. Rhythmically... MSRP: Now: $11.79 Choose Options Compare Quick view Strike King | sku: HCKVDS1.5D Strike King KVD 1.5 Deep Diver Same incredible action, size and profile as the KVD 1.5 but with a deep diving bill. The KVD 1.5 Deep Diver takes the fish catching to all new depths! Designed to the exact specifications of angling legend Kevin VanDam. Features Upsized bill Silent... MSRP: Now: $10.79 Choose Options Compare Quick view sku: HCKVDS1.5 Strike King Square Bill 1.5, 7/16 oz Designed to the exact specifications of angling legend Kevin VanDam. Perfect for shallow water and power fishing. The squarebill design and unique “hunting” action will constantly wander with erratic movement while still running true. It also... MSRP: Now: $8.29 Choose Options Compare Quick view Strike King | sku: HCKVDJ200 Strike King KVD Jerkbait 2 Hook Pro, 3/8oz The KVD 200 Jerkbait series has the perfect combination of roll, wiggle and flash. The combination of our proprietary weight transfer system for increased castability, with 3D eyes and premium black nickel hooks, results in that lethal action... MSRP: Now: $12.49 Choose Options Compare Quick view Freedom | sku: 431 Freedom 65 Ultra Diver 2.5" Shad Crankbait, 3/8 oz The Freedom Tackle Ultra Diver Shad from American Baitworks is changing the way anglers fish with a deep diving crankbait. The forward weighted design and clover leaf bill create a radical deflection action off structure PLUS ensures that this... MSRP: Now: $9.49 Choose Options Compare Quick view Freedom | sku: 422 Freedom 105 Ultra Diver 5" Minnow Crankbait, 5/8 oz The FT Ultra Diver Minnow is just the bait you need to up your fishing game. The design team at American Baitworks developed the FT Ultra Diver Minnow with a forward-weighted design which ensures the minnow is primed and ready to dive deep as soon as it... MSRP: Now: $10.95 Choose Options Compare Quick view Rat-L-Trap | sku: RT Rat-L-Trap 1/2 Oz Lipless Crankbait Many will argue that the Rat-L-Trap is one of the best lures ever made. In fact, Outdoor Life magazine referred to Rattle Trap as the “Most Influential Fishing Lure” of all time in their Hall of Fame fishing lure article. This lure produces... MSRP: Now: $10.49 Choose Options Compare Quick view Cotton Cordell | sku: CD5 Cotton Cordell Wally Diver 2.5", 1/4 oz Crankbait The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view Cotton Cordell | sku: CC-8598 Cotton Cordell Ripplin' Red Fin, 4.5", 3/8 oz The Cotton Cordell Red Fin is a legendary lure for a variety of gamefish, from bass and walleye in freshwater to specks and redfish on the coasts. The wavy sides of the Ripplin' Red Fin create an appearance of constant motion, even when the lure is... MSRP: Now: $9.95 Choose Options Compare Quick view
Quick view Strike King | sku: REYESD12 Strike King Red Eyed Shad, 1/2 oz The Red Eyed Shad has become the standard bearer lipless crankbait on the pro tour. Designed by our National Pro-Staff, the Red Eyed Shad has incredible action and features some awesome paint jobs, premium hooks, 3D eyes and free floating rattles to give... MSRP: Now: $8.49 Choose Options Compare Quick view Strike King | sku: HCKVDSDHK Strike King KVD Sexy Dawg Hard Knock Topwater, 5/8 oz The Sexy Dawg was designed and reviewed by Kevin VanDam to be an easy to walk, far casting, premium "walk-the-dog" topwater lure with great action. Mission accomplished! Now with the Hard Knock rattle chamber for a deeper knocking sound. Rhythmically... MSRP: Now: $11.79 Choose Options Compare Quick view Strike King | sku: HCKVDS1.5D Strike King KVD 1.5 Deep Diver Same incredible action, size and profile as the KVD 1.5 but with a deep diving bill. The KVD 1.5 Deep Diver takes the fish catching to all new depths! Designed to the exact specifications of angling legend Kevin VanDam. Features Upsized bill Silent... MSRP: Now: $10.79 Choose Options Compare Quick view sku: HCKVDS1.5 Strike King Square Bill 1.5, 7/16 oz Designed to the exact specifications of angling legend Kevin VanDam. Perfect for shallow water and power fishing. The squarebill design and unique “hunting” action will constantly wander with erratic movement while still running true. It also... MSRP: Now: $8.29 Choose Options Compare Quick view Strike King | sku: HCKVDJ200 Strike King KVD Jerkbait 2 Hook Pro, 3/8oz The KVD 200 Jerkbait series has the perfect combination of roll, wiggle and flash. The combination of our proprietary weight transfer system for increased castability, with 3D eyes and premium black nickel hooks, results in that lethal action... MSRP: Now: $12.49 Choose Options Compare Quick view Freedom | sku: 431 Freedom 65 Ultra Diver 2.5" Shad Crankbait, 3/8 oz The Freedom Tackle Ultra Diver Shad from American Baitworks is changing the way anglers fish with a deep diving crankbait. The forward weighted design and clover leaf bill create a radical deflection action off structure PLUS ensures that this... MSRP: Now: $9.49 Choose Options Compare Quick view Freedom | sku: 422 Freedom 105 Ultra Diver 5" Minnow Crankbait, 5/8 oz The FT Ultra Diver Minnow is just the bait you need to up your fishing game. The design team at American Baitworks developed the FT Ultra Diver Minnow with a forward-weighted design which ensures the minnow is primed and ready to dive deep as soon as it... MSRP: Now: $10.95 Choose Options Compare Quick view Rat-L-Trap | sku: RT Rat-L-Trap 1/2 Oz Lipless Crankbait Many will argue that the Rat-L-Trap is one of the best lures ever made. In fact, Outdoor Life magazine referred to Rattle Trap as the “Most Influential Fishing Lure” of all time in their Hall of Fame fishing lure article. This lure produces... MSRP: Now: $10.49 Choose Options Compare Quick view Cotton Cordell | sku: CD5 Cotton Cordell Wally Diver 2.5", 1/4 oz Crankbait The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view Cotton Cordell | sku: CC-8598 Cotton Cordell Ripplin' Red Fin, 4.5", 3/8 oz The Cotton Cordell Red Fin is a legendary lure for a variety of gamefish, from bass and walleye in freshwater to specks and redfish on the coasts. The wavy sides of the Ripplin' Red Fin create an appearance of constant motion, even when the lure is... MSRP: Now: $9.95 Choose Options Compare Quick view
Quick view Strike King | sku: HCKVDSDHK Strike King KVD Sexy Dawg Hard Knock Topwater, 5/8 oz The Sexy Dawg was designed and reviewed by Kevin VanDam to be an easy to walk, far casting, premium "walk-the-dog" topwater lure with great action. Mission accomplished! Now with the Hard Knock rattle chamber for a deeper knocking sound. Rhythmically... MSRP: Now: $11.79 Choose Options Compare Quick view Strike King | sku: HCKVDS1.5D Strike King KVD 1.5 Deep Diver Same incredible action, size and profile as the KVD 1.5 but with a deep diving bill. The KVD 1.5 Deep Diver takes the fish catching to all new depths! Designed to the exact specifications of angling legend Kevin VanDam. Features Upsized bill Silent... MSRP: Now: $10.79 Choose Options Compare Quick view sku: HCKVDS1.5 Strike King Square Bill 1.5, 7/16 oz Designed to the exact specifications of angling legend Kevin VanDam. Perfect for shallow water and power fishing. The squarebill design and unique “hunting” action will constantly wander with erratic movement while still running true. It also... MSRP: Now: $8.29 Choose Options Compare Quick view Strike King | sku: HCKVDJ200 Strike King KVD Jerkbait 2 Hook Pro, 3/8oz The KVD 200 Jerkbait series has the perfect combination of roll, wiggle and flash. The combination of our proprietary weight transfer system for increased castability, with 3D eyes and premium black nickel hooks, results in that lethal action... MSRP: Now: $12.49 Choose Options Compare Quick view Freedom | sku: 431 Freedom 65 Ultra Diver 2.5" Shad Crankbait, 3/8 oz The Freedom Tackle Ultra Diver Shad from American Baitworks is changing the way anglers fish with a deep diving crankbait. The forward weighted design and clover leaf bill create a radical deflection action off structure PLUS ensures that this... MSRP: Now: $9.49 Choose Options Compare Quick view Freedom | sku: 422 Freedom 105 Ultra Diver 5" Minnow Crankbait, 5/8 oz The FT Ultra Diver Minnow is just the bait you need to up your fishing game. The design team at American Baitworks developed the FT Ultra Diver Minnow with a forward-weighted design which ensures the minnow is primed and ready to dive deep as soon as it... MSRP: Now: $10.95 Choose Options Compare Quick view Rat-L-Trap | sku: RT Rat-L-Trap 1/2 Oz Lipless Crankbait Many will argue that the Rat-L-Trap is one of the best lures ever made. In fact, Outdoor Life magazine referred to Rattle Trap as the “Most Influential Fishing Lure” of all time in their Hall of Fame fishing lure article. This lure produces... MSRP: Now: $10.49 Choose Options Compare Quick view Cotton Cordell | sku: CD5 Cotton Cordell Wally Diver 2.5", 1/4 oz Crankbait The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view Cotton Cordell | sku: CC-8598 Cotton Cordell Ripplin' Red Fin, 4.5", 3/8 oz The Cotton Cordell Red Fin is a legendary lure for a variety of gamefish, from bass and walleye in freshwater to specks and redfish on the coasts. The wavy sides of the Ripplin' Red Fin create an appearance of constant motion, even when the lure is... MSRP: Now: $9.95 Choose Options Compare Quick view
Quick view Strike King | sku: HCKVDS1.5D Strike King KVD 1.5 Deep Diver Same incredible action, size and profile as the KVD 1.5 but with a deep diving bill. The KVD 1.5 Deep Diver takes the fish catching to all new depths! Designed to the exact specifications of angling legend Kevin VanDam. Features Upsized bill Silent... MSRP: Now: $10.79 Choose Options Compare Quick view sku: HCKVDS1.5 Strike King Square Bill 1.5, 7/16 oz Designed to the exact specifications of angling legend Kevin VanDam. Perfect for shallow water and power fishing. The squarebill design and unique “hunting” action will constantly wander with erratic movement while still running true. It also... MSRP: Now: $8.29 Choose Options Compare Quick view Strike King | sku: HCKVDJ200 Strike King KVD Jerkbait 2 Hook Pro, 3/8oz The KVD 200 Jerkbait series has the perfect combination of roll, wiggle and flash. The combination of our proprietary weight transfer system for increased castability, with 3D eyes and premium black nickel hooks, results in that lethal action... MSRP: Now: $12.49 Choose Options Compare Quick view Freedom | sku: 431 Freedom 65 Ultra Diver 2.5" Shad Crankbait, 3/8 oz The Freedom Tackle Ultra Diver Shad from American Baitworks is changing the way anglers fish with a deep diving crankbait. The forward weighted design and clover leaf bill create a radical deflection action off structure PLUS ensures that this... MSRP: Now: $9.49 Choose Options Compare Quick view Freedom | sku: 422 Freedom 105 Ultra Diver 5" Minnow Crankbait, 5/8 oz The FT Ultra Diver Minnow is just the bait you need to up your fishing game. The design team at American Baitworks developed the FT Ultra Diver Minnow with a forward-weighted design which ensures the minnow is primed and ready to dive deep as soon as it... MSRP: Now: $10.95 Choose Options Compare Quick view Rat-L-Trap | sku: RT Rat-L-Trap 1/2 Oz Lipless Crankbait Many will argue that the Rat-L-Trap is one of the best lures ever made. In fact, Outdoor Life magazine referred to Rattle Trap as the “Most Influential Fishing Lure” of all time in their Hall of Fame fishing lure article. This lure produces... MSRP: Now: $10.49 Choose Options Compare Quick view Cotton Cordell | sku: CD5 Cotton Cordell Wally Diver 2.5", 1/4 oz Crankbait The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view Cotton Cordell | sku: CC-8598 Cotton Cordell Ripplin' Red Fin, 4.5", 3/8 oz The Cotton Cordell Red Fin is a legendary lure for a variety of gamefish, from bass and walleye in freshwater to specks and redfish on the coasts. The wavy sides of the Ripplin' Red Fin create an appearance of constant motion, even when the lure is... MSRP: Now: $9.95 Choose Options Compare Quick view
Quick view sku: HCKVDS1.5 Strike King Square Bill 1.5, 7/16 oz Designed to the exact specifications of angling legend Kevin VanDam. Perfect for shallow water and power fishing. The squarebill design and unique “hunting” action will constantly wander with erratic movement while still running true. It also... MSRP: Now: $8.29 Choose Options Compare Quick view Strike King | sku: HCKVDJ200 Strike King KVD Jerkbait 2 Hook Pro, 3/8oz The KVD 200 Jerkbait series has the perfect combination of roll, wiggle and flash. The combination of our proprietary weight transfer system for increased castability, with 3D eyes and premium black nickel hooks, results in that lethal action... MSRP: Now: $12.49 Choose Options Compare Quick view Freedom | sku: 431 Freedom 65 Ultra Diver 2.5" Shad Crankbait, 3/8 oz The Freedom Tackle Ultra Diver Shad from American Baitworks is changing the way anglers fish with a deep diving crankbait. The forward weighted design and clover leaf bill create a radical deflection action off structure PLUS ensures that this... MSRP: Now: $9.49 Choose Options Compare Quick view Freedom | sku: 422 Freedom 105 Ultra Diver 5" Minnow Crankbait, 5/8 oz The FT Ultra Diver Minnow is just the bait you need to up your fishing game. The design team at American Baitworks developed the FT Ultra Diver Minnow with a forward-weighted design which ensures the minnow is primed and ready to dive deep as soon as it... MSRP: Now: $10.95 Choose Options Compare Quick view Rat-L-Trap | sku: RT Rat-L-Trap 1/2 Oz Lipless Crankbait Many will argue that the Rat-L-Trap is one of the best lures ever made. In fact, Outdoor Life magazine referred to Rattle Trap as the “Most Influential Fishing Lure” of all time in their Hall of Fame fishing lure article. This lure produces... MSRP: Now: $10.49 Choose Options Compare Quick view Cotton Cordell | sku: CD5 Cotton Cordell Wally Diver 2.5", 1/4 oz Crankbait The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view Cotton Cordell | sku: CC-8598 Cotton Cordell Ripplin' Red Fin, 4.5", 3/8 oz The Cotton Cordell Red Fin is a legendary lure for a variety of gamefish, from bass and walleye in freshwater to specks and redfish on the coasts. The wavy sides of the Ripplin' Red Fin create an appearance of constant motion, even when the lure is... MSRP: Now: $9.95 Choose Options Compare Quick view
Quick view Strike King | sku: HCKVDJ200 Strike King KVD Jerkbait 2 Hook Pro, 3/8oz The KVD 200 Jerkbait series has the perfect combination of roll, wiggle and flash. The combination of our proprietary weight transfer system for increased castability, with 3D eyes and premium black nickel hooks, results in that lethal action... MSRP: Now: $12.49 Choose Options Compare Quick view Freedom | sku: 431 Freedom 65 Ultra Diver 2.5" Shad Crankbait, 3/8 oz The Freedom Tackle Ultra Diver Shad from American Baitworks is changing the way anglers fish with a deep diving crankbait. The forward weighted design and clover leaf bill create a radical deflection action off structure PLUS ensures that this... MSRP: Now: $9.49 Choose Options Compare Quick view Freedom | sku: 422 Freedom 105 Ultra Diver 5" Minnow Crankbait, 5/8 oz The FT Ultra Diver Minnow is just the bait you need to up your fishing game. The design team at American Baitworks developed the FT Ultra Diver Minnow with a forward-weighted design which ensures the minnow is primed and ready to dive deep as soon as it... MSRP: Now: $10.95 Choose Options Compare Quick view Rat-L-Trap | sku: RT Rat-L-Trap 1/2 Oz Lipless Crankbait Many will argue that the Rat-L-Trap is one of the best lures ever made. In fact, Outdoor Life magazine referred to Rattle Trap as the “Most Influential Fishing Lure” of all time in their Hall of Fame fishing lure article. This lure produces... MSRP: Now: $10.49 Choose Options Compare Quick view Cotton Cordell | sku: CD5 Cotton Cordell Wally Diver 2.5", 1/4 oz Crankbait The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view Cotton Cordell | sku: CC-8598 Cotton Cordell Ripplin' Red Fin, 4.5", 3/8 oz The Cotton Cordell Red Fin is a legendary lure for a variety of gamefish, from bass and walleye in freshwater to specks and redfish on the coasts. The wavy sides of the Ripplin' Red Fin create an appearance of constant motion, even when the lure is... MSRP: Now: $9.95 Choose Options Compare Quick view
Quick view Freedom | sku: 431 Freedom 65 Ultra Diver 2.5" Shad Crankbait, 3/8 oz The Freedom Tackle Ultra Diver Shad from American Baitworks is changing the way anglers fish with a deep diving crankbait. The forward weighted design and clover leaf bill create a radical deflection action off structure PLUS ensures that this... MSRP: Now: $9.49 Choose Options Compare Quick view Freedom | sku: 422 Freedom 105 Ultra Diver 5" Minnow Crankbait, 5/8 oz The FT Ultra Diver Minnow is just the bait you need to up your fishing game. The design team at American Baitworks developed the FT Ultra Diver Minnow with a forward-weighted design which ensures the minnow is primed and ready to dive deep as soon as it... MSRP: Now: $10.95 Choose Options Compare Quick view Rat-L-Trap | sku: RT Rat-L-Trap 1/2 Oz Lipless Crankbait Many will argue that the Rat-L-Trap is one of the best lures ever made. In fact, Outdoor Life magazine referred to Rattle Trap as the “Most Influential Fishing Lure” of all time in their Hall of Fame fishing lure article. This lure produces... MSRP: Now: $10.49 Choose Options Compare Quick view Cotton Cordell | sku: CD5 Cotton Cordell Wally Diver 2.5", 1/4 oz Crankbait The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view Cotton Cordell | sku: CC-8598 Cotton Cordell Ripplin' Red Fin, 4.5", 3/8 oz The Cotton Cordell Red Fin is a legendary lure for a variety of gamefish, from bass and walleye in freshwater to specks and redfish on the coasts. The wavy sides of the Ripplin' Red Fin create an appearance of constant motion, even when the lure is... MSRP: Now: $9.95 Choose Options Compare Quick view
Quick view Freedom | sku: 422 Freedom 105 Ultra Diver 5" Minnow Crankbait, 5/8 oz The FT Ultra Diver Minnow is just the bait you need to up your fishing game. The design team at American Baitworks developed the FT Ultra Diver Minnow with a forward-weighted design which ensures the minnow is primed and ready to dive deep as soon as it... MSRP: Now: $10.95 Choose Options Compare Quick view Rat-L-Trap | sku: RT Rat-L-Trap 1/2 Oz Lipless Crankbait Many will argue that the Rat-L-Trap is one of the best lures ever made. In fact, Outdoor Life magazine referred to Rattle Trap as the “Most Influential Fishing Lure” of all time in their Hall of Fame fishing lure article. This lure produces... MSRP: Now: $10.49 Choose Options Compare Quick view Cotton Cordell | sku: CD5 Cotton Cordell Wally Diver 2.5", 1/4 oz Crankbait The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view Cotton Cordell | sku: CC-8598 Cotton Cordell Ripplin' Red Fin, 4.5", 3/8 oz The Cotton Cordell Red Fin is a legendary lure for a variety of gamefish, from bass and walleye in freshwater to specks and redfish on the coasts. The wavy sides of the Ripplin' Red Fin create an appearance of constant motion, even when the lure is... MSRP: Now: $9.95 Choose Options Compare Quick view
Quick view Rat-L-Trap | sku: RT Rat-L-Trap 1/2 Oz Lipless Crankbait Many will argue that the Rat-L-Trap is one of the best lures ever made. In fact, Outdoor Life magazine referred to Rattle Trap as the “Most Influential Fishing Lure” of all time in their Hall of Fame fishing lure article. This lure produces... MSRP: Now: $10.49 Choose Options Compare Quick view Cotton Cordell | sku: CD5 Cotton Cordell Wally Diver 2.5", 1/4 oz Crankbait The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view Cotton Cordell | sku: CC-8598 Cotton Cordell Ripplin' Red Fin, 4.5", 3/8 oz The Cotton Cordell Red Fin is a legendary lure for a variety of gamefish, from bass and walleye in freshwater to specks and redfish on the coasts. The wavy sides of the Ripplin' Red Fin create an appearance of constant motion, even when the lure is... MSRP: Now: $9.95 Choose Options Compare Quick view
Quick view Cotton Cordell | sku: CD5 Cotton Cordell Wally Diver 2.5", 1/4 oz Crankbait The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water. MSRP: Now: $9.95 Choose Options Compare Quick view Cotton Cordell | sku: CC-8598 Cotton Cordell Ripplin' Red Fin, 4.5", 3/8 oz The Cotton Cordell Red Fin is a legendary lure for a variety of gamefish, from bass and walleye in freshwater to specks and redfish on the coasts. The wavy sides of the Ripplin' Red Fin create an appearance of constant motion, even when the lure is... MSRP: Now: $9.95 Choose Options Compare Quick view
Quick view Cotton Cordell | sku: CC-8598 Cotton Cordell Ripplin' Red Fin, 4.5", 3/8 oz The Cotton Cordell Red Fin is a legendary lure for a variety of gamefish, from bass and walleye in freshwater to specks and redfish on the coasts. The wavy sides of the Ripplin' Red Fin create an appearance of constant motion, even when the lure is... MSRP: Now: $9.95 Choose Options Compare Quick view
