Hard Bait

Rapala Husky Jerk, 3 1/8", 4-6', Head Spin

Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass...

Rapala Rippin' Rap Crankbait, 2.75", 7/8 oz, Voodoo Haze

The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented...

Rapala Rippin' Rap Crankbait, 2.75", 7/8 oz, Juicy Lucy

The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented...

Rapala Rippin' Rap Crankbait, 2.75", 7/8 oz, Black Light

The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented...

Rapala Ultra Light Minnow, 2.5", 2-3', Yellow Perch

Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from...

Rapala Ultra Light Minnow, 2.5", 2-3', Rainbow Trout

Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from...

Rapala Ultra Light Minnow, 2.5", 2-3', Firetiger

Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from...

Rapala Ultra Light Minnow, 1.5", 2-3', Shad

Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from...

Rapala Ultra Light Minnow, 1 1/2", 2'-3', Gold

Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from...

Rapala OG Big Rocco Crankbait, 2.75", 6', Dark Brown Crawdad

From a passion of bait building as a childhood hobby to customizing lures as a professional angler, the Rapala OG Series is born of the sawdust from Ott DeFoe's Garage. The Rapala® OG Big Rocco® 6...

Rapala OG Big Rocco Crankbait, 2.75", 6', Bream

From a passion of bait building as a childhood hobby to customizing lures as a professional angler, the Rapala OG Series is born of the sawdust from Ott DeFoe's Garage. The Rapala® OG Big Rocco® 6...

Rapala OG Big Rocco Crankbait, 2.75", 6', Bruised Citrus Shad

From a passion of bait building as a childhood hobby to customizing lures as a professional angler, the Rapala OG Series is born of the sawdust from Ott DeFoe's Garage. The Rapala® OG Big Rocco® 6...

Rapala Fat Rap 5, 2", 7'-14', Silver

The Fat Rap® has a well-earned reputation for taking finicky fish. When crankbait anglers encounter open water and weary fish, they reach for their lightweight outfit and tie-on a Fat Rap. The tight...

Rapala Fat Rap 5, 2", 7'-14', Perch

The Fat Rap® has a well-earned reputation for taking finicky fish. When crankbait anglers encounter open water and weary fish, they reach for their lightweight outfit and tie-on a Fat Rap. The tight...

Rapala Fat Rap 5, 2", 7'-14', Firetiger

The Fat Rap® has a well-earned reputation for taking finicky fish. When crankbait anglers encounter open water and weary fish, they reach for their lightweight outfit and tie-on a Fat Rap. The tight...

Rapala Shadow Rap Deep 11, 4 3/8", 7/16 oz, Live Perch

The Shadow Rap® Deep combines a horizontal struggle with a vertical fade that perfectly mimics a minnow in trouble in the 4-8 foot depth range. Rapala has perfected the natural minnow action in this...

Rapala Down Deep Husky Jerk 12, 4.75", 1/2 oz, Voodoo Haze

Thanks to its oversized deep diving lip, the Down Deep Husky Jerk® reaches depths of 20 feet when trolled and will run up to 10 feet deep when cast and retrieved. The perfect choice when you want a...

Rapala Down Deep Husky Jerk 12, 4.75", 1/2 oz, Slimy Lime

Thanks to its oversized deep diving lip, the Down Deep Husky Jerk® reaches depths of 20 feet when trolled and will run up to 10 feet deep when cast and retrieved. The perfect choice when you want a...

Rapala Down Deep Husky Jerk 12, 4.75", 1/2 oz, Pink Squireel

Thanks to its oversized deep diving lip, the Down Deep Husky Jerk® reaches depths of 20 feet when trolled and will run up to 10 feet deep when cast and retrieved. The perfect choice when you want a...

Rapala Down Deep Husky Jerk 12, 4.75", 1/2 oz, Moldy Fruit

Thanks to its oversized deep diving lip, the Down Deep Husky Jerk® reaches depths of 20 feet when trolled and will run up to 10 feet deep when cast and retrieved. The perfect choice when you want a...

Rapala Down Deep Husky Jerk 12, 4.75", 1/2 oz, Juicy Lucy

Thanks to its oversized deep diving lip, the Down Deep Husky Jerk® reaches depths of 20 feet when trolled and will run up to 10 feet deep when cast and retrieved. The perfect choice when you want a...

Rapala Down Deep Husky Jerk 12, 4.75", 1/2 oz, Black Light

Thanks to its oversized deep diving lip, the Down Deep Husky Jerk® reaches depths of 20 feet when trolled and will run up to 10 feet deep when cast and retrieved. The perfect choice when you want a...

Rapala Husky Jerk 10, 4", 3/8 oz, Voodoo Haze

Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass...

Rapala Husky Jerk 10, 4", 3/8 oz, Moldy Fruit

Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass...

Rapala Husky Jerk 10, 4", 3/8 oz, Juicy Lucy

Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass...

Rapala Husky Jerk 10, 4", 3/8 oz, Head Spin

Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass...

Rapala Husky Jerk, 4", 3/8oz, Black Wonderbread

Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass...

Rapala Husky Jerk, 3 1/8", 1/4 oz, Black Wonderbread

Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass...

Rapala Twitchin' Rap, 5.5", 2-2/3oz, Hot Pike

A perfect combination for predator fishing: the classic Rapala® shad body design with an easy-to-use gliding action. Extremely responsive abachi construction with every lure body hand-picked to...

Rapala Shadow Rap Deep 11, 4 3/8", 7/16 oz, Halloween

The Shadow Rap® Deep combines a horizontal struggle with a vertical fade that perfectly mimics a minnow in trouble in the 4-8 foot depth range. Rapala has perfected the natural minnow action in this...

Rapala Shadow Rap Deep 11, 4 3/8", 7/16 oz, Carbon

The Shadow Rap® Deep combines a horizontal struggle with a vertical fade that perfectly mimics a minnow in trouble in the 4-8 foot depth range. Rapala has perfected the natural minnow action in this...

Rapala Shadow Rap Deep 11, 4 3/8", 7/16 oz, Blue Ghost

The Shadow Rap® Deep combines a horizontal struggle with a vertical fade that perfectly mimics a minnow in trouble in the 4-8 foot depth range. Rapala has perfected the natural minnow action in this...

Rapala Shadow Rap Deep 11, 4 3/8", 7/16 oz, Silver

The Shadow Rap® Deep combines a horizontal struggle with a vertical fade that perfectly mimics a minnow in trouble in the 4-8 foot depth range. Rapala has perfected the natural minnow action in this...

Rapala OG Deep Tiny Crankbait, 2.25", 5/16oz, Hot Copper Green Shad

From a passion of bait building as a childhood hobby to customizing lures as a professional angler, the OG Series is born of the sawdust from Ott DeFoe's Garage. Introducing the OG Deep Tiny® 7. The...

Rapala OG Deep Tiny Crankbait, 2.25", 5/16oz, Chartreuse Rootbeer Crawdad

From a passion of bait building as a childhood hobby to customizing lures as a professional angler, the OG Series is born of the sawdust from Ott DeFoe's Garage. Introducing the OG Deep Tiny® 7. The...

Rapala OG Deep Tiny Crankbait, 2.25", 5/16oz, Classic Craw

From a passion of bait building as a childhood hobby to customizing lures as a professional angler, the OG Series is born of the sawdust from Ott DeFoe's Garage. Introducing the OG Deep Tiny® 7. The...

Rapala X-Rap Peto, 8", 2-7/8 oz, Peacock

The Finnish Beast, X-Rap® Peto, combines Rapala's fish-catching X-Rap® construction with a beautifully color matched soft tail to create a seamless hybrid bait. With its slow sink rate and perfectly...

Rapala X-Rap Peto, 8", 2-7/8 oz, Live Rainbow Trout

The Finnish Beast, X-Rap® Peto, combines Rapala's fish-catching X-Rap® construction with a beautifully color matched soft tail to create a seamless hybrid bait. With its slow sink rate and perfectly...

Rapala X-Rap Peto, 8", 2-7/8 oz, Blue Ghost

The Finnish Beast, X-Rap® Peto, combines Rapala's fish-catching X-Rap® construction with a beautifully color matched soft tail to create a seamless hybrid bait. With its slow sink rate and perfectly...

Rapala Jointed Deep Down Husky Jerk 12, 4.75", 1/2 oz, Pink Tiger UV

The Jointed Deep Husky Jerk® swims with the classic Rapala "wounded-minnow" wobble and an exaggerated tail action that fish can't refuse. Whether you're working a slow, back-trolling crawl or a...

Rapala Rippin' Rap Crankbait, 2.75", 7/8 oz, Bad Lipstick

The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented...

Rapala Husky Jerk 12, 4.75", 7/16 oz, Moldy Fruit

Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass...

Rapala Husky Jerk 12, 4.75", 7/16 oz, Juicy Lucy

Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass...

Rapala Husky Jerk 12, 4.75", 7/16 oz, Black Wonderbread

Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass...

Rapala Jointed Deep Down Husky Jerk 12, 4.75", 1/2 oz, Pure Chrome

The Jointed Deep Husky Jerk® swims with the classic Rapala "wounded-minnow" wobble and an exaggerated tail action that fish can't refuse. Whether you're working a slow, back-trolling crawl or a...

Rapala Deep Down Husky Jerk 10, 4", 3/8 oz, Purple Clown

Thanks to its oversized deep diving lip, the Down Deep Husky Jerk® reaches depths of 20 feet when trolled and will run up to 10 feet deep when cast and retrieved. The perfect choice when you want a...

Rapala Deep Down Husky Jerk 10, 4", 3/8 oz, Olive Ghost

Thanks to its oversized deep diving lip, the Down Deep Husky Jerk® reaches depths of 20 feet when trolled and will run up to 10 feet deep when cast and retrieved. The perfect choice when you want a...

Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating, Gold Perch

The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb...

Rapala Husky Jerk 12, 4 3/4", 7/16 oz, Silver Blue

Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass...

Berkley Vibrato Jigging Bait, 1 3/4", 1/4 Oz, Natural White Perch

As its name implies, the Vibrato has a natural vibrating action, but unlike typical vibrating lures, it vibrates on the fall, when jigged, twitched, retrieved steadily, or trolled in any way and at...

Berkley Vibrato Jigging Bait, 1 3/4", 1/4 Oz, Blue Glow Tiger

As its name implies, the Vibrato has a natural vibrating action, but unlike typical vibrating lures, it vibrates on the fall, when jigged, twitched, retrieved steadily, or trolled in any way and at...

Berkley Vibrato Jigging Bait, 2 1/4", 1/2 Oz, Natural White Perch

As its name implies, the Vibrato has a natural vibrating action, but unlike typical vibrating lures, it vibrates on the fall, when jigged, twitched, retrieved steadily, or trolled in any way and at...