Hard Bait

Rapala Rippin' Rap, Crankbait, 2-1/2", 1/2 oz, #6 & 8 Hooks, Fruit Bowl

The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system. Textured...

Rapala Rippin Rap 06, 2 1/2", 1/2 oz, Lipless, Juicy Lucy

The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system. Textured...

Berkley Warpig Lipless Crankbait, 3", 1/2oz, Ghost Morning Dawn

Berkley paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert David Fritts, to create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits with...

Berkley Warpig Lipless Crankbait, 3", 1/2oz, Special Red Craw

Berkley paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert David Fritts, to create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits with...

Berkley Warpig Lipless Crankbait, 2 3/8", 1/4oz, Sexier Shad

Berkley paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert David Fritts, to create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits with...

Berkley Warpig, Crankbait, Sinking, 2", 1/4oz, #8 Hooks, Firetail Green Craw

Berkley paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert David Fritts, to create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits with...

Berkley Warpig, Crankbait, Sinking, 2", 1/4oz, #8 Hooks, Special Red Craw

Berkley paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert David Fritts, to create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits with...

Berkley Vibrato Jigging Bait, 2 1/4", 1/2 Oz Treble Hooks, Ghostescent

As its name implies, the Vibrato has a natural vibrating action, but unlike typical vibrating lures, it vibrates on the fall, when jigged, twitched, retrieved steadily, or trolled in any way and at any speed! The unique constant vibration is due to the...

Berkley Jack Lipless Crankbait, 2.75", Chartreuse Flash

The Jack’s tungsten weighting and sharp knife blade design produce a super fast fall and maximum side flash make it crazy deadly for casting or vertical presentations. Rip it up and guard the fall for more glide or drop it in on slack line for...

Berkley Jack Lipless Crankbait, 2.75", Ghost Red Gill

The Jack’s tungsten weighting and sharp knife blade design produce a super fast fall and maximum side flash make it crazy deadly for casting or vertical presentations. Rip it up and guard the fall for more glide or drop it in on slack line for...

Berkley Jack Lipless Crankbait, 3/4 oz, 2.75", Gold Chrome

The Jack’s tungsten weighting and sharp knife blade design produce a super fast fall and maximum side flash make it crazy deadly for casting or vertical presentations. Rip it up and guard the fall for more glide or drop it in on slack line for...

Berkley Jack Lipless Crankbait, 2.75", Chrome Perch

The Jack’s tungsten weighting and sharp knife blade design produce a super fast fall and maximum side flash make it crazy deadly for casting or vertical presentations. Rip it up and guard the fall for more glide or drop it in on slack line for...

Berkley Jack Lipless Crankbait, 2.75", Viking Perch

The Jack’s tungsten weighting and sharp knife blade design produce a super fast fall and maximum side flash make it crazy deadly for casting or vertical presentations. Rip it up and guard the fall for more glide or drop it in on slack line for...

Berkley Jack Lipless Crankbait, 2.75", Chrome Red Perch

The Jack’s tungsten weighting and sharp knife blade design produce a super fast fall and maximum side flash make it crazy deadly for casting or vertical presentations. Rip it up and guard the fall for more glide or drop it in on slack line for...

Berkley Jack Lipless Crankbait, 2.75", Special Red Craw

The Jack’s tungsten weighting and sharp knife blade design produce a super fast fall and maximum side flash make it crazy deadly for casting or vertical presentations. Rip it up and guard the fall for more glide or drop it in on slack line for...

Berkley Stunna 112 Jerkbait, 4.4", Nebu

Born from the synergy of expert lure design and deep, scientific understanding of fish behavior, the Berkley® Stunna delivers on action, casting distance, sink rate, and precision. When it matter most, the Stunna places supreme jerkbait performance...

Berkley Stunna 112 Jerkbait, 4.4", OG Blue

Born from the synergy of expert lure design and deep, scientific understanding of fish behavior, the Berkley® Stunna delivers on action, casting distance, sink rate, and precision. When it matter most, the Stunna places supreme jerkbait performance...

Berkley Stunna 112 Jerkbait, 4.4", Baja

Born from the synergy of expert lure design and deep, scientific understanding of fish behavior, the Berkley® Stunna delivers on action, casting distance, sink rate, and precision. When it matter most, the Stunna places supreme jerkbait performance...

Berkley Jack Lipless Crankbait, 1 Oz, 3.1", Knock Out

The Jack’s tungsten weighting and sharp knife blade design produce a super fast fall and maximum side flash make it crazy deadly for casting or vertical presentations. Rip it up and guard the fall for more glide or drop it in on slack line for...

Berkley Jack Lipless Crankbait, 1 Oz 3.1", Viking Perch

The Jack’s tungsten weighting and sharp knife blade design produce a super fast fall and maximum side flash make it crazy deadly for casting or vertical presentations. Rip it up and guard the fall for more glide or drop it in on slack line for...

Berkley Jack Lipless Crankbait, 1 oz, 3.1", Firetiger

The Jack’s tungsten weighting and sharp knife blade design produce a super fast fall and maximum side flash make it crazy deadly for casting or vertical presentations. Rip it up and guard the fall for more glide or drop it in on slack line for...

Berkley Jack Lipless Crankbait, 3.1", Chrome Perch

The Jack’s tungsten weighting and sharp knife blade design produce a super fast fall and maximum side flash make it crazy deadly for casting or vertical presentations. Rip it up and guard the fall for more glide or drop it in on slack line for...

Berkley Jack Lipless Crankbait, 3.1", Chartreuse Flash

The Jack’s tungsten weighting and sharp knife blade design produce a super fast fall and maximum side flash make it crazy deadly for casting or vertical presentations. Rip it up and guard the fall for more glide or drop it in on slack line for...

Berkley Jack Lipless Crankbait, 2.5" Viking Perch

The Jack’s tungsten weighting and sharp knife blade design produce a super fast fall and maximum side flash make it crazy deadly for casting or vertical presentations. Rip it up and guard the fall for more glide or drop it in on slack line for...

Berkley Jack, 1/2 oz, 2.5", Tigerzord

The Jack’s tungsten weighting and sharp knife blade design produce a super fast fall and maximum side flash make it crazy deadly for casting or vertical presentations. Rip it up and guard the fall for more glide or drop it in on slack line for...

Berkley Jack Lipless Crankbait, 2.5" Chrome Red Perch

The Jack’s tungsten weighting and sharp knife blade design produce a super fast fall and maximum side flash make it crazy deadly for casting or vertical presentations. Rip it up and guard the fall for more glide or drop it in on slack line for...

Berkley Jack Lipless Crankbait, 2.5" Chartreuse Flash

The Jack’s tungsten weighting and sharp knife blade design produce a super fast fall and maximum side flash make it crazy deadly for casting or vertical presentations. Rip it up and guard the fall for more glide or drop it in on slack line for...

Berkley Hit Stick 6", 1oz, Fusion 19 hooks, Float, Black Silver

After 15 years, the code has been broken! Never before has a plastic bait been able to achieve the unique, high-speed rolling balsa action – but the Berkley Hit Stick has done just that. True balsa-like action with the weight, durability, and...

Berkley Hit Stick 6", 1oz, Fusion 19 hooks, Fluorescent Orange Gold

After 15 years, the code has been broken! Never before has a plastic bait been able to achieve the unique, high-speed rolling balsa action – but the Berkley Hit Stick has done just that. True balsa-like action with the weight, durability, and...

Berkley Hit Stick 4 1/2 ", 1/3oz, Fusion 19 hooks, Float, Black Gold

After 15 years, the code has been broken! Never before has a plastic bait been able to achieve the unique, high-speed rolling balsa action – but the Berkley Hit Stick has done just that. True balsa-like action with the weight, durability, and...

Berkley Hit Stick 4 1/2", 1/3oz, Fusion 19 hooks, Fluorescent Orange Gold

After 15 years, the code has been broken! Never before has a plastic bait been able to achieve the unique, high-speed rolling balsa action – but the Berkley® Hit Stick has done just that. True balsa-like action with the weight, durability, and...

Berkley Hit Stick 4 1/2", 1/3oz, Fusion 19 hooks, Clown

After 15 years, the code has been broken! Never before has a plastic bait been able to achieve the unique, high-speed rolling balsa action – but the Berkley Hit Stick has done just that. True balsa-like action with the weight, durability, and...

Berkley Hit Stick 6", 1oz, Fusion 19 hooks, Float, Black Gold

After 15 years, the code has been broken! Never before has a plastic bait been able to achieve the unique, high-speed rolling balsa action – but the Berkley Hit Stick has done just that. True balsa-like action with the weight, durability, and...

Berkley Hit Stick 6", 1oz, Fusion 19 hooks, Blue Bullet

After 15 years, the code has been broken! Never before has a plastic bait been able to achieve the unique, high-speed rolling balsa action – but the Berkley Hit Stick has done just that. True balsa-like action with the weight, durability, and...

Berkley Finisher Glide Bait, Sinking, 3.5in (9cm), 3/4oz, OG Blue

Purpose-Built for Forward Facing Sonar - The Finisher hits on all the fast dropping, hard gliding and fish provoking actions of glide baits plus ups the anti to give the angler the control to react to the fish, test its mood and produce a strike with...

Berkley Finisher Glide Bait, Sinking, 3.5in (9cm), 3/4oz, MF Firetiger

Purpose-Built for Forward Facing Sonar - The Finisher hits on all the fast dropping, hard gliding and fish provoking actions of glide baits plus ups the anti to give the angler the control to react to the fish, test its mood and produce a strike with a...

Berkley Choppo Hardbait 75 HD Blueback Herring

Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley Choppo around cover and in open water for a serious waking action. The Choppo’s...

Berkley Choppo Hardbait 75 HD Threadfin Shad

Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley Choppo around cover and in open water for a serious waking action. The Choppo’s...

Berkley Bullet Pop 70, 2 3/4" Size 5 Treble, Perfect Ghost

Crafted to deliver exciting top water action, the Berkley Bullet Pop combines versatility and proven popper action. It's sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added flash. Not...

Berkley Bullet Pop 80, 3 1/4" Size 4 Treble, Ghost Bluegill

Crafted to deliver exciting top water action, the Berkley Bullet Pop combines versatility and proven popper action. Its sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added flash...

Berkley Bullet Pop 70, 2 3/4", Danald

Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. Its sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added flash...

Berkley Choppo Hardbait 90 HD Golden Shiner

Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and Wind the Berkley Choppo around cover and in open water for a serious waking action. The Choppo's durable...

Berkley Choppo Topwater, 90 3 2/7'', Maverick

Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and Wind the Berkley Choppo around cover and in open water for a serious waking action. The Choppo's durable...

Berkley Choppo Hardbait 90 HD Threadfin Shad

Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and Wind the Berkley Choppo around cover and in open water for a serious waking action. The Choppo's durable...

Berkley Choppo Hardbait 90 HD Blue Back Herring

Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and Wind the Berkley Choppo around cover and in open water for a serious waking action. The Choppo's durable...

Northland Rumble Shad, Floating-Diving, 2-1/4", 3/8 oz, 2 #6 Treble, Perch

Berkley Flicker Minnow Deep Dive Crankbait, 3", 1/4oz, Firetail Red Tail

Berkley Flicker Minnows are pro-designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deep with maximum flash and tail action. The Flicker Minnow body design,...

Northland Rumble Shad 5/8 Oz 3.25" #3 Hook, Steel Chartreuse

This mid-running crankbait is available in three sizes with varying diving depths. The #5 dives 5’ to 12’; the #7 dives 8’ to 16’; and the #8 dives 14’ to 21’. All are formed of balsa through the unique Heat...

Northland Rumble Shad, 2-1/4", 3/8 oz, 2 #6 Treble Hooks, Hot Perch

This mid-running crankbait is available in three sizes with varying diving depths. The #5 dives 5’ to 12’; the #7 dives 8’ to 16’; and the #8 dives 14’ to 21’. All are formed of balsa through the unique Heat...

Northland Rumble Shad 1/2 Oz, 2.75", #4 Hook, Hot Perch

This mid-running crankbait is available in three sizes with varying diving depths. The #5 dives 5’ to 12’; the #7 dives 8’ to 16’; and the #8 dives 14’ to 21’. All are formed of balsa through the unique Heat...

Northland Rumble Shiner 3/8Oz 3.25" #4 Hook, Bubblegum Tiger

This shallow-diving crankbait is available in three sizes with varying diving depths. The #7 dives 4’ to 6’; the #8 dives 5’ to 8’; and the #10 dives 6’ to 10’. All are formed of balsa through the Heat Compression...

Northland Rumble Bug , 3/16 Oz, #8 Hk, 1.75", Olive Tiger

The Rumble Bug utilizes an irresistible snack-sized profile and a tight wiggling action to draw big strikes. Predators wont be able to pass up the Rumble Bug with its premium hand painted finishes that allow anglers to match a variety of local forage...