Quick view Details sku: F05FT Rapala Original Floater, 2", Firetiger MSRP: Now: $10.49 Add to Cart Compare Quick view Details sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte MSRP: Now: $11.99 Add to Cart Compare Quick view Details sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back MSRP: Now: $7.59 Add to Cart Compare Quick view Details Bomber | sku: B15AMOCH Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Chrome/Cht MSRP: Now: $9.95 Add to Cart Compare Quick view Details Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots MSRP: Now: $9.95 Add to Cart Compare Quick view Details Bomber | sku: B24A453 Bomber Deep Long A Minnow, 3 1/2" 3/8 oz, Orange Crush MSRP: Now: $9.95 Add to Cart Compare Quick view Details Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush MSRP: Now: $10.95 Add to Cart Compare Quick view Details Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch MSRP: Now: $13.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7840 Cotton Cordell Big O, 3", 3/8 oz, Crawdad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger MSRP: Now: $9.49 Add to Cart Compare Quick view Details sku: C7622 Cotton Cordell C7622 Big O Square Lip Crankbait, 2", 1/4 oz, Perch MSRP: Now: $8.49 Add to Cart Compare Quick view Details sku: CD603 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Gold/Black MSRP: Now: $9.19 Add to Cart Compare Quick view Details Live Target | sku: RS70S220 LiveTarget Rainbow Smelt Shallow Jerkbait, 2 3/4", 1/8 oz, Gold/Orange MSRP: Now: $12.95 Add to Cart Compare Quick view Details sku: SCH70T156 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Glitter Blue Shad MSRP: Now: $13.09 Add to Cart Compare Quick view Details sku: XR10P Rapala XR10P X-Rap Jerkbait, 4", 7/16 oz, Perch MSRP: Now: $17.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07CHB Rapala Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Chrome Blue MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: RNR07BG Rapala RNR07BG Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Bluegill MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR05SG Rapala RNR05SG Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver Gold MSRP: Now: $9.89 Add to Cart Compare Quick view Details Rapala | sku: RNR05BN Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Bone MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: F09S Rapala F09S Original Floating Lure, 3 1/2", 3/16 oz, Silver MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red MSRP: Now: $14.95 Add to Cart Compare Quick view Details Rapala | sku: F09FT Rapala Original Floating Lure, 3 1/2", 3/16 oz, Firetiger MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F07FT Rapala F07FT Original Floating Lure, 2 3/4", 1/8 oz, Firetiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Rapala | sku: J09B Rapala J09B Jointed Minnow, 3 1/2", 1/4 oz, Blue MSRP: Now: $15.79 Add to Cart Compare Quick view Details Rapala | sku: HJ10SML Rapala Husky Jerk 4", 3/8 oz, Live Smelt MSRP: Now: $11.95 Add to Cart Compare Quick view Details Rapala | sku: HJ10PRCL Rapala Husky Jerk 10, 4", 3/8 oz, Purple Clown MSRP: Now: $13.95 Add to Cart Compare Quick view Details sku: HJ08SB Rapala HJ08SB Husky Jerk, 3 1/8", 1/4 oz, Silver Blue MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: HJ08S Rapala HJ08S Husky Jerk, 3 1/8", 1/4 oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: RNR07BN Rapala Rattlin' Lipless Crankbait 2-3/4", 1/2oz, Bone MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: RNR05HBSD Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Holographic Blue Shad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: XR10SB Rapala XR10SB X-Rap Jerkbait, 4", 7/16 oz, Silver Blue MSRP: Now: $17.95 Add to Cart Compare Quick view Details Rapala | sku: XR10HS Rapala XR10HS X-Rap Jerkbait, 4", 7/16 oz, Hot Steel MSRP: Now: $17.95 Add to Cart Compare Quick view Details sku: F09B Rapala F09B Original Floating Lure, 3 1/2", 3/16 oz, Blue MSRP: Now: $10.89 Add to Cart Compare Quick view Details Rapala | sku: F07S Rapala Original Floating Lure, 2 3/4", 1/8 oz, Silver MSRP: Now: $12.69 Add to Cart Compare Quick view Details Rapala | sku: J09S Rapala Jointed Minnow, 3 1/2", 1/4 oz, Silver MSRP: Now: $14.29 Add to Cart Compare Quick view Details Rapala | sku: J09GFR Rapala Jointed Minnow, 3 1/2", 1/4 oz, Gold Fluorescent Red MSRP: Now: $15.95 Add to Cart Compare Quick view Details Rapala | sku: J07S Rapala J07S Jointed Minnow, 2 3/4", 1/8 oz, Silver MSRP: Now: $11.79 Add to Cart Compare Quick view Details Rapala | sku: J07P Rapala J07P Jointed Minnow, 2 3/4", 1/8 oz, Perch MSRP: Now: $14.29 Add to Cart Compare Quick view Details Rapala | sku: XR08 BLU Rapala X-Rap Jerkbait, 3-1/8", 1/4 Oz, Blue UV MSRP: Now: $10.99 Add to Cart Compare Quick view Details Rapala | sku: J07B Rapala J07B Jointed Minnow, 2 3/4", 1/8 oz, Blue MSRP: Now: $11.79 Add to Cart Compare Quick view Details Rapala | sku: HJ10HGH Rapala HJ10HGH Husky Jerk, 4", 3/8 oz, Helsinki Ghost MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: HJ06SB Rapala HJ06SB Husky Jerk, 2 1/2", 1/8 oz, Silver Blue MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: HJ06S Rapala HJ06S Husky Jerk, 2 1/2", 1/8 oz, Silver MSRP: Now: $6.49 Add to Cart Compare Quick view Details Rapala | sku: CD09RT Rapala Countdown Lure, 3 1/2", 7/16 oz, Rainbow Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details Rapala | sku: CD09BTR Rapala CountDown Lure, 3 1/2", 7/16 oz, Brook Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: SCH70T158 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Pearl Blue Shad MSRP: Now: $12.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15AMOCH Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Chrome/Cht Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B24A453 Bomber Deep Long A Minnow, 3 1/2" 3/8 oz, Orange Crush A well-known big fish bait, the Deep Long A employs the Long A's trademark action with a deep diving molded-in lip for durability and out-of-the-package true-running performance. Especially effective when twitched for early season bass or trolled with... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch Consistently reach suspended fish at any depth with the CountDown. Whether the fish are suspending at certain depths, at the weed tops or on bottom structure, the CountDown can get you to them consistently. Weighted lure creates slow-rolling Rapala... MSRP: Now: $13.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 3/8 oz. size is designed for medium spinning or light baitcasting tackle. The Big O was Cotton Cordell’s first “million-seller,” the... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7840 Cotton Cordell Big O, 3", 3/8 oz, Crawdad Features Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Crawdad Lure Series Big O Lure Size 3" Lure Target Species Bass | Pike | Gamefish Lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $9.49 Add to Cart Compare Quick view sku: C7622 Cotton Cordell C7622 Big O Square Lip Crankbait, 2", 1/4 oz, Perch Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $8.49 Add to Cart Compare Quick view sku: CD603 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Gold/Black The Wally Diver® is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread® in the water. Hook... MSRP: Now: $9.19 Add to Cart Compare Quick view Live Target | sku: RS70S220 LiveTarget Rainbow Smelt Shallow Jerkbait, 2 3/4", 1/8 oz, Gold/Orange LiveTarget RS70S220 Rainbow Smelt Shallow Dive Jerkbait, 3'-4', 2 3/4", #8 Hooks, 1/8 oz, Gold/Orange, Suspending Designed to be the ultimate realistic stick bait, this lure has it all, featuring a weight transfer system, rattle chamber, suspension... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: SCH70T156 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Glitter Blue Shad This life-like hollow body bait generates a tremendous splash and noise that is inviting to surface feeding Bass and Northern Pike. With its realistic profile and attention to detail, this bait replicates a juvenile Shad with remarkable accuracy. The... MSRP: Now: $13.09 Add to Cart Compare Quick view sku: XR10P Rapala XR10P X-Rap Jerkbait, 4", 7/16 oz, Perch The X-Rap is "all about the action." The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retrieve. Casts like a bullet for long accurate casts. Prominent scales and lateral line on the fuselage capture... MSRP: Now: $17.95 Add to Cart Compare Quick view Rapala | sku: RNR07CHB Rapala Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Chrome Blue Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: RNR07BG Rapala RNR07BG Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Bluegill Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR05SG Rapala RNR05SG Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver Gold Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this lure... MSRP: Now: $9.89 Add to Cart Compare Quick view Rapala | sku: RNR05BN Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Bone Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $8.89 Add to Cart Compare Quick view sku: F09S Rapala F09S Original Floating Lure, 3 1/2", 3/16 oz, Silver The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $12.19 Add to Cart Compare Quick view Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $14.29 Add to Cart Compare Quick view sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $12.19 Add to Cart Compare Quick view Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $14.95 Add to Cart Compare Quick view
Quick view Details sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte MSRP: Now: $11.99 Add to Cart Compare Quick view Details sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back MSRP: Now: $7.59 Add to Cart Compare Quick view Details Bomber | sku: B15AMOCH Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Chrome/Cht MSRP: Now: $9.95 Add to Cart Compare Quick view Details Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots MSRP: Now: $9.95 Add to Cart Compare Quick view Details Bomber | sku: B24A453 Bomber Deep Long A Minnow, 3 1/2" 3/8 oz, Orange Crush MSRP: Now: $9.95 Add to Cart Compare Quick view Details Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush MSRP: Now: $10.95 Add to Cart Compare Quick view Details Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch MSRP: Now: $13.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7840 Cotton Cordell Big O, 3", 3/8 oz, Crawdad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger MSRP: Now: $9.49 Add to Cart Compare Quick view Details sku: C7622 Cotton Cordell C7622 Big O Square Lip Crankbait, 2", 1/4 oz, Perch MSRP: Now: $8.49 Add to Cart Compare Quick view Details sku: CD603 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Gold/Black MSRP: Now: $9.19 Add to Cart Compare Quick view Details Live Target | sku: RS70S220 LiveTarget Rainbow Smelt Shallow Jerkbait, 2 3/4", 1/8 oz, Gold/Orange MSRP: Now: $12.95 Add to Cart Compare Quick view Details sku: SCH70T156 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Glitter Blue Shad MSRP: Now: $13.09 Add to Cart Compare Quick view Details sku: XR10P Rapala XR10P X-Rap Jerkbait, 4", 7/16 oz, Perch MSRP: Now: $17.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07CHB Rapala Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Chrome Blue MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: RNR07BG Rapala RNR07BG Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Bluegill MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR05SG Rapala RNR05SG Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver Gold MSRP: Now: $9.89 Add to Cart Compare Quick view Details Rapala | sku: RNR05BN Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Bone MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: F09S Rapala F09S Original Floating Lure, 3 1/2", 3/16 oz, Silver MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red MSRP: Now: $14.95 Add to Cart Compare Quick view Details Rapala | sku: F09FT Rapala Original Floating Lure, 3 1/2", 3/16 oz, Firetiger MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F07FT Rapala F07FT Original Floating Lure, 2 3/4", 1/8 oz, Firetiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Rapala | sku: J09B Rapala J09B Jointed Minnow, 3 1/2", 1/4 oz, Blue MSRP: Now: $15.79 Add to Cart Compare Quick view Details Rapala | sku: HJ10SML Rapala Husky Jerk 4", 3/8 oz, Live Smelt MSRP: Now: $11.95 Add to Cart Compare Quick view Details Rapala | sku: HJ10PRCL Rapala Husky Jerk 10, 4", 3/8 oz, Purple Clown MSRP: Now: $13.95 Add to Cart Compare Quick view Details sku: HJ08SB Rapala HJ08SB Husky Jerk, 3 1/8", 1/4 oz, Silver Blue MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: HJ08S Rapala HJ08S Husky Jerk, 3 1/8", 1/4 oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: RNR07BN Rapala Rattlin' Lipless Crankbait 2-3/4", 1/2oz, Bone MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: RNR05HBSD Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Holographic Blue Shad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: XR10SB Rapala XR10SB X-Rap Jerkbait, 4", 7/16 oz, Silver Blue MSRP: Now: $17.95 Add to Cart Compare Quick view Details Rapala | sku: XR10HS Rapala XR10HS X-Rap Jerkbait, 4", 7/16 oz, Hot Steel MSRP: Now: $17.95 Add to Cart Compare Quick view Details sku: F09B Rapala F09B Original Floating Lure, 3 1/2", 3/16 oz, Blue MSRP: Now: $10.89 Add to Cart Compare Quick view Details Rapala | sku: F07S Rapala Original Floating Lure, 2 3/4", 1/8 oz, Silver MSRP: Now: $12.69 Add to Cart Compare Quick view Details Rapala | sku: J09S Rapala Jointed Minnow, 3 1/2", 1/4 oz, Silver MSRP: Now: $14.29 Add to Cart Compare Quick view Details Rapala | sku: J09GFR Rapala Jointed Minnow, 3 1/2", 1/4 oz, Gold Fluorescent Red MSRP: Now: $15.95 Add to Cart Compare Quick view Details Rapala | sku: J07S Rapala J07S Jointed Minnow, 2 3/4", 1/8 oz, Silver MSRP: Now: $11.79 Add to Cart Compare Quick view Details Rapala | sku: J07P Rapala J07P Jointed Minnow, 2 3/4", 1/8 oz, Perch MSRP: Now: $14.29 Add to Cart Compare Quick view Details Rapala | sku: XR08 BLU Rapala X-Rap Jerkbait, 3-1/8", 1/4 Oz, Blue UV MSRP: Now: $10.99 Add to Cart Compare Quick view Details Rapala | sku: J07B Rapala J07B Jointed Minnow, 2 3/4", 1/8 oz, Blue MSRP: Now: $11.79 Add to Cart Compare Quick view Details Rapala | sku: HJ10HGH Rapala HJ10HGH Husky Jerk, 4", 3/8 oz, Helsinki Ghost MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: HJ06SB Rapala HJ06SB Husky Jerk, 2 1/2", 1/8 oz, Silver Blue MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: HJ06S Rapala HJ06S Husky Jerk, 2 1/2", 1/8 oz, Silver MSRP: Now: $6.49 Add to Cart Compare Quick view Details Rapala | sku: CD09RT Rapala Countdown Lure, 3 1/2", 7/16 oz, Rainbow Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details Rapala | sku: CD09BTR Rapala CountDown Lure, 3 1/2", 7/16 oz, Brook Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: SCH70T158 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Pearl Blue Shad MSRP: Now: $12.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15AMOCH Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Chrome/Cht Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B24A453 Bomber Deep Long A Minnow, 3 1/2" 3/8 oz, Orange Crush A well-known big fish bait, the Deep Long A employs the Long A's trademark action with a deep diving molded-in lip for durability and out-of-the-package true-running performance. Especially effective when twitched for early season bass or trolled with... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch Consistently reach suspended fish at any depth with the CountDown. Whether the fish are suspending at certain depths, at the weed tops or on bottom structure, the CountDown can get you to them consistently. Weighted lure creates slow-rolling Rapala... MSRP: Now: $13.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 3/8 oz. size is designed for medium spinning or light baitcasting tackle. The Big O was Cotton Cordell’s first “million-seller,” the... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7840 Cotton Cordell Big O, 3", 3/8 oz, Crawdad Features Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Crawdad Lure Series Big O Lure Size 3" Lure Target Species Bass | Pike | Gamefish Lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $9.49 Add to Cart Compare Quick view sku: C7622 Cotton Cordell C7622 Big O Square Lip Crankbait, 2", 1/4 oz, Perch Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $8.49 Add to Cart Compare Quick view sku: CD603 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Gold/Black The Wally Diver® is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread® in the water. Hook... MSRP: Now: $9.19 Add to Cart Compare Quick view Live Target | sku: RS70S220 LiveTarget Rainbow Smelt Shallow Jerkbait, 2 3/4", 1/8 oz, Gold/Orange LiveTarget RS70S220 Rainbow Smelt Shallow Dive Jerkbait, 3'-4', 2 3/4", #8 Hooks, 1/8 oz, Gold/Orange, Suspending Designed to be the ultimate realistic stick bait, this lure has it all, featuring a weight transfer system, rattle chamber, suspension... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: SCH70T156 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Glitter Blue Shad This life-like hollow body bait generates a tremendous splash and noise that is inviting to surface feeding Bass and Northern Pike. With its realistic profile and attention to detail, this bait replicates a juvenile Shad with remarkable accuracy. The... MSRP: Now: $13.09 Add to Cart Compare Quick view sku: XR10P Rapala XR10P X-Rap Jerkbait, 4", 7/16 oz, Perch The X-Rap is "all about the action." The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retrieve. Casts like a bullet for long accurate casts. Prominent scales and lateral line on the fuselage capture... MSRP: Now: $17.95 Add to Cart Compare Quick view Rapala | sku: RNR07CHB Rapala Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Chrome Blue Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: RNR07BG Rapala RNR07BG Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Bluegill Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR05SG Rapala RNR05SG Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver Gold Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this lure... MSRP: Now: $9.89 Add to Cart Compare Quick view Rapala | sku: RNR05BN Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Bone Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $8.89 Add to Cart Compare Quick view sku: F09S Rapala F09S Original Floating Lure, 3 1/2", 3/16 oz, Silver The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $12.19 Add to Cart Compare Quick view Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $14.29 Add to Cart Compare Quick view sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $12.19 Add to Cart Compare Quick view Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $14.95 Add to Cart Compare Quick view
Quick view Details sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back MSRP: Now: $7.59 Add to Cart Compare Quick view Details Bomber | sku: B15AMOCH Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Chrome/Cht MSRP: Now: $9.95 Add to Cart Compare Quick view Details Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots MSRP: Now: $9.95 Add to Cart Compare Quick view Details Bomber | sku: B24A453 Bomber Deep Long A Minnow, 3 1/2" 3/8 oz, Orange Crush MSRP: Now: $9.95 Add to Cart Compare Quick view Details Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush MSRP: Now: $10.95 Add to Cart Compare Quick view Details Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch MSRP: Now: $13.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7840 Cotton Cordell Big O, 3", 3/8 oz, Crawdad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger MSRP: Now: $9.49 Add to Cart Compare Quick view Details sku: C7622 Cotton Cordell C7622 Big O Square Lip Crankbait, 2", 1/4 oz, Perch MSRP: Now: $8.49 Add to Cart Compare Quick view Details sku: CD603 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Gold/Black MSRP: Now: $9.19 Add to Cart Compare Quick view Details Live Target | sku: RS70S220 LiveTarget Rainbow Smelt Shallow Jerkbait, 2 3/4", 1/8 oz, Gold/Orange MSRP: Now: $12.95 Add to Cart Compare Quick view Details sku: SCH70T156 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Glitter Blue Shad MSRP: Now: $13.09 Add to Cart Compare Quick view Details sku: XR10P Rapala XR10P X-Rap Jerkbait, 4", 7/16 oz, Perch MSRP: Now: $17.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07CHB Rapala Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Chrome Blue MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: RNR07BG Rapala RNR07BG Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Bluegill MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR05SG Rapala RNR05SG Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver Gold MSRP: Now: $9.89 Add to Cart Compare Quick view Details Rapala | sku: RNR05BN Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Bone MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: F09S Rapala F09S Original Floating Lure, 3 1/2", 3/16 oz, Silver MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red MSRP: Now: $14.95 Add to Cart Compare Quick view Details Rapala | sku: F09FT Rapala Original Floating Lure, 3 1/2", 3/16 oz, Firetiger MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F07FT Rapala F07FT Original Floating Lure, 2 3/4", 1/8 oz, Firetiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Rapala | sku: J09B Rapala J09B Jointed Minnow, 3 1/2", 1/4 oz, Blue MSRP: Now: $15.79 Add to Cart Compare Quick view Details Rapala | sku: HJ10SML Rapala Husky Jerk 4", 3/8 oz, Live Smelt MSRP: Now: $11.95 Add to Cart Compare Quick view Details Rapala | sku: HJ10PRCL Rapala Husky Jerk 10, 4", 3/8 oz, Purple Clown MSRP: Now: $13.95 Add to Cart Compare Quick view Details sku: HJ08SB Rapala HJ08SB Husky Jerk, 3 1/8", 1/4 oz, Silver Blue MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: HJ08S Rapala HJ08S Husky Jerk, 3 1/8", 1/4 oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: RNR07BN Rapala Rattlin' Lipless Crankbait 2-3/4", 1/2oz, Bone MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: RNR05HBSD Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Holographic Blue Shad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: XR10SB Rapala XR10SB X-Rap Jerkbait, 4", 7/16 oz, Silver Blue MSRP: Now: $17.95 Add to Cart Compare Quick view Details Rapala | sku: XR10HS Rapala XR10HS X-Rap Jerkbait, 4", 7/16 oz, Hot Steel MSRP: Now: $17.95 Add to Cart Compare Quick view Details sku: F09B Rapala F09B Original Floating Lure, 3 1/2", 3/16 oz, Blue MSRP: Now: $10.89 Add to Cart Compare Quick view Details Rapala | sku: F07S Rapala Original Floating Lure, 2 3/4", 1/8 oz, Silver MSRP: Now: $12.69 Add to Cart Compare Quick view Details Rapala | sku: J09S Rapala Jointed Minnow, 3 1/2", 1/4 oz, Silver MSRP: Now: $14.29 Add to Cart Compare Quick view Details Rapala | sku: J09GFR Rapala Jointed Minnow, 3 1/2", 1/4 oz, Gold Fluorescent Red MSRP: Now: $15.95 Add to Cart Compare Quick view Details Rapala | sku: J07S Rapala J07S Jointed Minnow, 2 3/4", 1/8 oz, Silver MSRP: Now: $11.79 Add to Cart Compare Quick view Details Rapala | sku: J07P Rapala J07P Jointed Minnow, 2 3/4", 1/8 oz, Perch MSRP: Now: $14.29 Add to Cart Compare Quick view Details Rapala | sku: XR08 BLU Rapala X-Rap Jerkbait, 3-1/8", 1/4 Oz, Blue UV MSRP: Now: $10.99 Add to Cart Compare Quick view Details Rapala | sku: J07B Rapala J07B Jointed Minnow, 2 3/4", 1/8 oz, Blue MSRP: Now: $11.79 Add to Cart Compare Quick view Details Rapala | sku: HJ10HGH Rapala HJ10HGH Husky Jerk, 4", 3/8 oz, Helsinki Ghost MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: HJ06SB Rapala HJ06SB Husky Jerk, 2 1/2", 1/8 oz, Silver Blue MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: HJ06S Rapala HJ06S Husky Jerk, 2 1/2", 1/8 oz, Silver MSRP: Now: $6.49 Add to Cart Compare Quick view Details Rapala | sku: CD09RT Rapala Countdown Lure, 3 1/2", 7/16 oz, Rainbow Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details Rapala | sku: CD09BTR Rapala CountDown Lure, 3 1/2", 7/16 oz, Brook Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: SCH70T158 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Pearl Blue Shad MSRP: Now: $12.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15AMOCH Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Chrome/Cht Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B24A453 Bomber Deep Long A Minnow, 3 1/2" 3/8 oz, Orange Crush A well-known big fish bait, the Deep Long A employs the Long A's trademark action with a deep diving molded-in lip for durability and out-of-the-package true-running performance. Especially effective when twitched for early season bass or trolled with... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch Consistently reach suspended fish at any depth with the CountDown. Whether the fish are suspending at certain depths, at the weed tops or on bottom structure, the CountDown can get you to them consistently. Weighted lure creates slow-rolling Rapala... MSRP: Now: $13.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 3/8 oz. size is designed for medium spinning or light baitcasting tackle. The Big O was Cotton Cordell’s first “million-seller,” the... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7840 Cotton Cordell Big O, 3", 3/8 oz, Crawdad Features Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Crawdad Lure Series Big O Lure Size 3" Lure Target Species Bass | Pike | Gamefish Lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $9.49 Add to Cart Compare Quick view sku: C7622 Cotton Cordell C7622 Big O Square Lip Crankbait, 2", 1/4 oz, Perch Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $8.49 Add to Cart Compare Quick view sku: CD603 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Gold/Black The Wally Diver® is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread® in the water. Hook... MSRP: Now: $9.19 Add to Cart Compare Quick view Live Target | sku: RS70S220 LiveTarget Rainbow Smelt Shallow Jerkbait, 2 3/4", 1/8 oz, Gold/Orange LiveTarget RS70S220 Rainbow Smelt Shallow Dive Jerkbait, 3'-4', 2 3/4", #8 Hooks, 1/8 oz, Gold/Orange, Suspending Designed to be the ultimate realistic stick bait, this lure has it all, featuring a weight transfer system, rattle chamber, suspension... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: SCH70T156 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Glitter Blue Shad This life-like hollow body bait generates a tremendous splash and noise that is inviting to surface feeding Bass and Northern Pike. With its realistic profile and attention to detail, this bait replicates a juvenile Shad with remarkable accuracy. The... MSRP: Now: $13.09 Add to Cart Compare Quick view sku: XR10P Rapala XR10P X-Rap Jerkbait, 4", 7/16 oz, Perch The X-Rap is "all about the action." The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retrieve. Casts like a bullet for long accurate casts. Prominent scales and lateral line on the fuselage capture... MSRP: Now: $17.95 Add to Cart Compare Quick view Rapala | sku: RNR07CHB Rapala Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Chrome Blue Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: RNR07BG Rapala RNR07BG Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Bluegill Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR05SG Rapala RNR05SG Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver Gold Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this lure... MSRP: Now: $9.89 Add to Cart Compare Quick view Rapala | sku: RNR05BN Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Bone Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $8.89 Add to Cart Compare Quick view sku: F09S Rapala F09S Original Floating Lure, 3 1/2", 3/16 oz, Silver The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $12.19 Add to Cart Compare Quick view Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $14.29 Add to Cart Compare Quick view sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $12.19 Add to Cart Compare Quick view Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $14.95 Add to Cart Compare Quick view
Quick view Details Bomber | sku: B15AMOCH Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Chrome/Cht MSRP: Now: $9.95 Add to Cart Compare Quick view Details Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots MSRP: Now: $9.95 Add to Cart Compare Quick view Details Bomber | sku: B24A453 Bomber Deep Long A Minnow, 3 1/2" 3/8 oz, Orange Crush MSRP: Now: $9.95 Add to Cart Compare Quick view Details Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush MSRP: Now: $10.95 Add to Cart Compare Quick view Details Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch MSRP: Now: $13.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7840 Cotton Cordell Big O, 3", 3/8 oz, Crawdad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger MSRP: Now: $9.49 Add to Cart Compare Quick view Details sku: C7622 Cotton Cordell C7622 Big O Square Lip Crankbait, 2", 1/4 oz, Perch MSRP: Now: $8.49 Add to Cart Compare Quick view Details sku: CD603 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Gold/Black MSRP: Now: $9.19 Add to Cart Compare Quick view Details Live Target | sku: RS70S220 LiveTarget Rainbow Smelt Shallow Jerkbait, 2 3/4", 1/8 oz, Gold/Orange MSRP: Now: $12.95 Add to Cart Compare Quick view Details sku: SCH70T156 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Glitter Blue Shad MSRP: Now: $13.09 Add to Cart Compare Quick view Details sku: XR10P Rapala XR10P X-Rap Jerkbait, 4", 7/16 oz, Perch MSRP: Now: $17.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07CHB Rapala Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Chrome Blue MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: RNR07BG Rapala RNR07BG Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Bluegill MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR05SG Rapala RNR05SG Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver Gold MSRP: Now: $9.89 Add to Cart Compare Quick view Details Rapala | sku: RNR05BN Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Bone MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: F09S Rapala F09S Original Floating Lure, 3 1/2", 3/16 oz, Silver MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red MSRP: Now: $14.95 Add to Cart Compare Quick view Details Rapala | sku: F09FT Rapala Original Floating Lure, 3 1/2", 3/16 oz, Firetiger MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F07FT Rapala F07FT Original Floating Lure, 2 3/4", 1/8 oz, Firetiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Rapala | sku: J09B Rapala J09B Jointed Minnow, 3 1/2", 1/4 oz, Blue MSRP: Now: $15.79 Add to Cart Compare Quick view Details Rapala | sku: HJ10SML Rapala Husky Jerk 4", 3/8 oz, Live Smelt MSRP: Now: $11.95 Add to Cart Compare Quick view Details Rapala | sku: HJ10PRCL Rapala Husky Jerk 10, 4", 3/8 oz, Purple Clown MSRP: Now: $13.95 Add to Cart Compare Quick view Details sku: HJ08SB Rapala HJ08SB Husky Jerk, 3 1/8", 1/4 oz, Silver Blue MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: HJ08S Rapala HJ08S Husky Jerk, 3 1/8", 1/4 oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: RNR07BN Rapala Rattlin' Lipless Crankbait 2-3/4", 1/2oz, Bone MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: RNR05HBSD Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Holographic Blue Shad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: XR10SB Rapala XR10SB X-Rap Jerkbait, 4", 7/16 oz, Silver Blue MSRP: Now: $17.95 Add to Cart Compare Quick view Details Rapala | sku: XR10HS Rapala XR10HS X-Rap Jerkbait, 4", 7/16 oz, Hot Steel MSRP: Now: $17.95 Add to Cart Compare Quick view Details sku: F09B Rapala F09B Original Floating Lure, 3 1/2", 3/16 oz, Blue MSRP: Now: $10.89 Add to Cart Compare Quick view Details Rapala | sku: F07S Rapala Original Floating Lure, 2 3/4", 1/8 oz, Silver MSRP: Now: $12.69 Add to Cart Compare Quick view Details Rapala | sku: J09S Rapala Jointed Minnow, 3 1/2", 1/4 oz, Silver MSRP: Now: $14.29 Add to Cart Compare Quick view Details Rapala | sku: J09GFR Rapala Jointed Minnow, 3 1/2", 1/4 oz, Gold Fluorescent Red MSRP: Now: $15.95 Add to Cart Compare Quick view Details Rapala | sku: J07S Rapala J07S Jointed Minnow, 2 3/4", 1/8 oz, Silver MSRP: Now: $11.79 Add to Cart Compare Quick view Details Rapala | sku: J07P Rapala J07P Jointed Minnow, 2 3/4", 1/8 oz, Perch MSRP: Now: $14.29 Add to Cart Compare Quick view Details Rapala | sku: XR08 BLU Rapala X-Rap Jerkbait, 3-1/8", 1/4 Oz, Blue UV MSRP: Now: $10.99 Add to Cart Compare Quick view Details Rapala | sku: J07B Rapala J07B Jointed Minnow, 2 3/4", 1/8 oz, Blue MSRP: Now: $11.79 Add to Cart Compare Quick view Details Rapala | sku: HJ10HGH Rapala HJ10HGH Husky Jerk, 4", 3/8 oz, Helsinki Ghost MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: HJ06SB Rapala HJ06SB Husky Jerk, 2 1/2", 1/8 oz, Silver Blue MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: HJ06S Rapala HJ06S Husky Jerk, 2 1/2", 1/8 oz, Silver MSRP: Now: $6.49 Add to Cart Compare Quick view Details Rapala | sku: CD09RT Rapala Countdown Lure, 3 1/2", 7/16 oz, Rainbow Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details Rapala | sku: CD09BTR Rapala CountDown Lure, 3 1/2", 7/16 oz, Brook Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: SCH70T158 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Pearl Blue Shad MSRP: Now: $12.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15AMOCH Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Chrome/Cht Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B24A453 Bomber Deep Long A Minnow, 3 1/2" 3/8 oz, Orange Crush A well-known big fish bait, the Deep Long A employs the Long A's trademark action with a deep diving molded-in lip for durability and out-of-the-package true-running performance. Especially effective when twitched for early season bass or trolled with... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch Consistently reach suspended fish at any depth with the CountDown. Whether the fish are suspending at certain depths, at the weed tops or on bottom structure, the CountDown can get you to them consistently. Weighted lure creates slow-rolling Rapala... MSRP: Now: $13.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 3/8 oz. size is designed for medium spinning or light baitcasting tackle. The Big O was Cotton Cordell’s first “million-seller,” the... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7840 Cotton Cordell Big O, 3", 3/8 oz, Crawdad Features Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Crawdad Lure Series Big O Lure Size 3" Lure Target Species Bass | Pike | Gamefish Lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $9.49 Add to Cart Compare Quick view sku: C7622 Cotton Cordell C7622 Big O Square Lip Crankbait, 2", 1/4 oz, Perch Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $8.49 Add to Cart Compare Quick view sku: CD603 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Gold/Black The Wally Diver® is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread® in the water. Hook... MSRP: Now: $9.19 Add to Cart Compare Quick view Live Target | sku: RS70S220 LiveTarget Rainbow Smelt Shallow Jerkbait, 2 3/4", 1/8 oz, Gold/Orange LiveTarget RS70S220 Rainbow Smelt Shallow Dive Jerkbait, 3'-4', 2 3/4", #8 Hooks, 1/8 oz, Gold/Orange, Suspending Designed to be the ultimate realistic stick bait, this lure has it all, featuring a weight transfer system, rattle chamber, suspension... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: SCH70T156 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Glitter Blue Shad This life-like hollow body bait generates a tremendous splash and noise that is inviting to surface feeding Bass and Northern Pike. With its realistic profile and attention to detail, this bait replicates a juvenile Shad with remarkable accuracy. The... MSRP: Now: $13.09 Add to Cart Compare Quick view sku: XR10P Rapala XR10P X-Rap Jerkbait, 4", 7/16 oz, Perch The X-Rap is "all about the action." The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retrieve. Casts like a bullet for long accurate casts. Prominent scales and lateral line on the fuselage capture... MSRP: Now: $17.95 Add to Cart Compare Quick view Rapala | sku: RNR07CHB Rapala Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Chrome Blue Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: RNR07BG Rapala RNR07BG Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Bluegill Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR05SG Rapala RNR05SG Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver Gold Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this lure... MSRP: Now: $9.89 Add to Cart Compare Quick view Rapala | sku: RNR05BN Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Bone Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $8.89 Add to Cart Compare Quick view sku: F09S Rapala F09S Original Floating Lure, 3 1/2", 3/16 oz, Silver The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $12.19 Add to Cart Compare Quick view Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $14.29 Add to Cart Compare Quick view sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $12.19 Add to Cart Compare Quick view Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $14.95 Add to Cart Compare Quick view
Quick view Details Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots MSRP: Now: $9.95 Add to Cart Compare Quick view Details Bomber | sku: B24A453 Bomber Deep Long A Minnow, 3 1/2" 3/8 oz, Orange Crush MSRP: Now: $9.95 Add to Cart Compare Quick view Details Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush MSRP: Now: $10.95 Add to Cart Compare Quick view Details Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch MSRP: Now: $13.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7840 Cotton Cordell Big O, 3", 3/8 oz, Crawdad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger MSRP: Now: $9.49 Add to Cart Compare Quick view Details sku: C7622 Cotton Cordell C7622 Big O Square Lip Crankbait, 2", 1/4 oz, Perch MSRP: Now: $8.49 Add to Cart Compare Quick view Details sku: CD603 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Gold/Black MSRP: Now: $9.19 Add to Cart Compare Quick view Details Live Target | sku: RS70S220 LiveTarget Rainbow Smelt Shallow Jerkbait, 2 3/4", 1/8 oz, Gold/Orange MSRP: Now: $12.95 Add to Cart Compare Quick view Details sku: SCH70T156 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Glitter Blue Shad MSRP: Now: $13.09 Add to Cart Compare Quick view Details sku: XR10P Rapala XR10P X-Rap Jerkbait, 4", 7/16 oz, Perch MSRP: Now: $17.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07CHB Rapala Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Chrome Blue MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: RNR07BG Rapala RNR07BG Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Bluegill MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR05SG Rapala RNR05SG Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver Gold MSRP: Now: $9.89 Add to Cart Compare Quick view Details Rapala | sku: RNR05BN Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Bone MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: F09S Rapala F09S Original Floating Lure, 3 1/2", 3/16 oz, Silver MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red MSRP: Now: $14.95 Add to Cart Compare Quick view Details Rapala | sku: F09FT Rapala Original Floating Lure, 3 1/2", 3/16 oz, Firetiger MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F07FT Rapala F07FT Original Floating Lure, 2 3/4", 1/8 oz, Firetiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Rapala | sku: J09B Rapala J09B Jointed Minnow, 3 1/2", 1/4 oz, Blue MSRP: Now: $15.79 Add to Cart Compare Quick view Details Rapala | sku: HJ10SML Rapala Husky Jerk 4", 3/8 oz, Live Smelt MSRP: Now: $11.95 Add to Cart Compare Quick view Details Rapala | sku: HJ10PRCL Rapala Husky Jerk 10, 4", 3/8 oz, Purple Clown MSRP: Now: $13.95 Add to Cart Compare Quick view Details sku: HJ08SB Rapala HJ08SB Husky Jerk, 3 1/8", 1/4 oz, Silver Blue MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: HJ08S Rapala HJ08S Husky Jerk, 3 1/8", 1/4 oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: RNR07BN Rapala Rattlin' Lipless Crankbait 2-3/4", 1/2oz, Bone MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: RNR05HBSD Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Holographic Blue Shad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: XR10SB Rapala XR10SB X-Rap Jerkbait, 4", 7/16 oz, Silver Blue MSRP: Now: $17.95 Add to Cart Compare Quick view Details Rapala | sku: XR10HS Rapala XR10HS X-Rap Jerkbait, 4", 7/16 oz, Hot Steel MSRP: Now: $17.95 Add to Cart Compare Quick view Details sku: F09B Rapala F09B Original Floating Lure, 3 1/2", 3/16 oz, Blue MSRP: Now: $10.89 Add to Cart Compare Quick view Details Rapala | sku: F07S Rapala Original Floating Lure, 2 3/4", 1/8 oz, Silver MSRP: Now: $12.69 Add to Cart Compare Quick view Details Rapala | sku: J09S Rapala Jointed Minnow, 3 1/2", 1/4 oz, Silver MSRP: Now: $14.29 Add to Cart Compare Quick view Details Rapala | sku: J09GFR Rapala Jointed Minnow, 3 1/2", 1/4 oz, Gold Fluorescent Red MSRP: Now: $15.95 Add to Cart Compare Quick view Details Rapala | sku: J07S Rapala J07S Jointed Minnow, 2 3/4", 1/8 oz, Silver MSRP: Now: $11.79 Add to Cart Compare Quick view Details Rapala | sku: J07P Rapala J07P Jointed Minnow, 2 3/4", 1/8 oz, Perch MSRP: Now: $14.29 Add to Cart Compare Quick view Details Rapala | sku: XR08 BLU Rapala X-Rap Jerkbait, 3-1/8", 1/4 Oz, Blue UV MSRP: Now: $10.99 Add to Cart Compare Quick view Details Rapala | sku: J07B Rapala J07B Jointed Minnow, 2 3/4", 1/8 oz, Blue MSRP: Now: $11.79 Add to Cart Compare Quick view Details Rapala | sku: HJ10HGH Rapala HJ10HGH Husky Jerk, 4", 3/8 oz, Helsinki Ghost MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: HJ06SB Rapala HJ06SB Husky Jerk, 2 1/2", 1/8 oz, Silver Blue MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: HJ06S Rapala HJ06S Husky Jerk, 2 1/2", 1/8 oz, Silver MSRP: Now: $6.49 Add to Cart Compare Quick view Details Rapala | sku: CD09RT Rapala Countdown Lure, 3 1/2", 7/16 oz, Rainbow Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details Rapala | sku: CD09BTR Rapala CountDown Lure, 3 1/2", 7/16 oz, Brook Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: SCH70T158 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Pearl Blue Shad MSRP: Now: $12.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15AMOCH Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Chrome/Cht Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B24A453 Bomber Deep Long A Minnow, 3 1/2" 3/8 oz, Orange Crush A well-known big fish bait, the Deep Long A employs the Long A's trademark action with a deep diving molded-in lip for durability and out-of-the-package true-running performance. Especially effective when twitched for early season bass or trolled with... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch Consistently reach suspended fish at any depth with the CountDown. Whether the fish are suspending at certain depths, at the weed tops or on bottom structure, the CountDown can get you to them consistently. Weighted lure creates slow-rolling Rapala... MSRP: Now: $13.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 3/8 oz. size is designed for medium spinning or light baitcasting tackle. The Big O was Cotton Cordell’s first “million-seller,” the... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7840 Cotton Cordell Big O, 3", 3/8 oz, Crawdad Features Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Crawdad Lure Series Big O Lure Size 3" Lure Target Species Bass | Pike | Gamefish Lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $9.49 Add to Cart Compare Quick view sku: C7622 Cotton Cordell C7622 Big O Square Lip Crankbait, 2", 1/4 oz, Perch Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $8.49 Add to Cart Compare Quick view sku: CD603 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Gold/Black The Wally Diver® is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread® in the water. Hook... MSRP: Now: $9.19 Add to Cart Compare Quick view Live Target | sku: RS70S220 LiveTarget Rainbow Smelt Shallow Jerkbait, 2 3/4", 1/8 oz, Gold/Orange LiveTarget RS70S220 Rainbow Smelt Shallow Dive Jerkbait, 3'-4', 2 3/4", #8 Hooks, 1/8 oz, Gold/Orange, Suspending Designed to be the ultimate realistic stick bait, this lure has it all, featuring a weight transfer system, rattle chamber, suspension... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: SCH70T156 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Glitter Blue Shad This life-like hollow body bait generates a tremendous splash and noise that is inviting to surface feeding Bass and Northern Pike. With its realistic profile and attention to detail, this bait replicates a juvenile Shad with remarkable accuracy. The... MSRP: Now: $13.09 Add to Cart Compare Quick view sku: XR10P Rapala XR10P X-Rap Jerkbait, 4", 7/16 oz, Perch The X-Rap is "all about the action." The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retrieve. Casts like a bullet for long accurate casts. Prominent scales and lateral line on the fuselage capture... MSRP: Now: $17.95 Add to Cart Compare Quick view Rapala | sku: RNR07CHB Rapala Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Chrome Blue Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: RNR07BG Rapala RNR07BG Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Bluegill Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR05SG Rapala RNR05SG Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver Gold Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this lure... MSRP: Now: $9.89 Add to Cart Compare Quick view Rapala | sku: RNR05BN Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Bone Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $8.89 Add to Cart Compare Quick view sku: F09S Rapala F09S Original Floating Lure, 3 1/2", 3/16 oz, Silver The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $12.19 Add to Cart Compare Quick view Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $14.29 Add to Cart Compare Quick view sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $12.19 Add to Cart Compare Quick view Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $14.95 Add to Cart Compare Quick view
Quick view Details Bomber | sku: B24A453 Bomber Deep Long A Minnow, 3 1/2" 3/8 oz, Orange Crush MSRP: Now: $9.95 Add to Cart Compare Quick view Details Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush MSRP: Now: $10.95 Add to Cart Compare Quick view Details Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch MSRP: Now: $13.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7840 Cotton Cordell Big O, 3", 3/8 oz, Crawdad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger MSRP: Now: $9.49 Add to Cart Compare Quick view Details sku: C7622 Cotton Cordell C7622 Big O Square Lip Crankbait, 2", 1/4 oz, Perch MSRP: Now: $8.49 Add to Cart Compare Quick view Details sku: CD603 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Gold/Black MSRP: Now: $9.19 Add to Cart Compare Quick view Details Live Target | sku: RS70S220 LiveTarget Rainbow Smelt Shallow Jerkbait, 2 3/4", 1/8 oz, Gold/Orange MSRP: Now: $12.95 Add to Cart Compare Quick view Details sku: SCH70T156 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Glitter Blue Shad MSRP: Now: $13.09 Add to Cart Compare Quick view Details sku: XR10P Rapala XR10P X-Rap Jerkbait, 4", 7/16 oz, Perch MSRP: Now: $17.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07CHB Rapala Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Chrome Blue MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: RNR07BG Rapala RNR07BG Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Bluegill MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR05SG Rapala RNR05SG Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver Gold MSRP: Now: $9.89 Add to Cart Compare Quick view Details Rapala | sku: RNR05BN Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Bone MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: F09S Rapala F09S Original Floating Lure, 3 1/2", 3/16 oz, Silver MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red MSRP: Now: $14.95 Add to Cart Compare Quick view Details Rapala | sku: F09FT Rapala Original Floating Lure, 3 1/2", 3/16 oz, Firetiger MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F07FT Rapala F07FT Original Floating Lure, 2 3/4", 1/8 oz, Firetiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Rapala | sku: J09B Rapala J09B Jointed Minnow, 3 1/2", 1/4 oz, Blue MSRP: Now: $15.79 Add to Cart Compare Quick view Details Rapala | sku: HJ10SML Rapala Husky Jerk 4", 3/8 oz, Live Smelt MSRP: Now: $11.95 Add to Cart Compare Quick view Details Rapala | sku: HJ10PRCL Rapala Husky Jerk 10, 4", 3/8 oz, Purple Clown MSRP: Now: $13.95 Add to Cart Compare Quick view Details sku: HJ08SB Rapala HJ08SB Husky Jerk, 3 1/8", 1/4 oz, Silver Blue MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: HJ08S Rapala HJ08S Husky Jerk, 3 1/8", 1/4 oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: RNR07BN Rapala Rattlin' Lipless Crankbait 2-3/4", 1/2oz, Bone MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: RNR05HBSD Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Holographic Blue Shad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: XR10SB Rapala XR10SB X-Rap Jerkbait, 4", 7/16 oz, Silver Blue MSRP: Now: $17.95 Add to Cart Compare Quick view Details Rapala | sku: XR10HS Rapala XR10HS X-Rap Jerkbait, 4", 7/16 oz, Hot Steel MSRP: Now: $17.95 Add to Cart Compare Quick view Details sku: F09B Rapala F09B Original Floating Lure, 3 1/2", 3/16 oz, Blue MSRP: Now: $10.89 Add to Cart Compare Quick view Details Rapala | sku: F07S Rapala Original Floating Lure, 2 3/4", 1/8 oz, Silver MSRP: Now: $12.69 Add to Cart Compare Quick view Details Rapala | sku: J09S Rapala Jointed Minnow, 3 1/2", 1/4 oz, Silver MSRP: Now: $14.29 Add to Cart Compare Quick view Details Rapala | sku: J09GFR Rapala Jointed Minnow, 3 1/2", 1/4 oz, Gold Fluorescent Red MSRP: Now: $15.95 Add to Cart Compare Quick view Details Rapala | sku: J07S Rapala J07S Jointed Minnow, 2 3/4", 1/8 oz, Silver MSRP: Now: $11.79 Add to Cart Compare Quick view Details Rapala | sku: J07P Rapala J07P Jointed Minnow, 2 3/4", 1/8 oz, Perch MSRP: Now: $14.29 Add to Cart Compare Quick view Details Rapala | sku: XR08 BLU Rapala X-Rap Jerkbait, 3-1/8", 1/4 Oz, Blue UV MSRP: Now: $10.99 Add to Cart Compare Quick view Details Rapala | sku: J07B Rapala J07B Jointed Minnow, 2 3/4", 1/8 oz, Blue MSRP: Now: $11.79 Add to Cart Compare Quick view Details Rapala | sku: HJ10HGH Rapala HJ10HGH Husky Jerk, 4", 3/8 oz, Helsinki Ghost MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: HJ06SB Rapala HJ06SB Husky Jerk, 2 1/2", 1/8 oz, Silver Blue MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: HJ06S Rapala HJ06S Husky Jerk, 2 1/2", 1/8 oz, Silver MSRP: Now: $6.49 Add to Cart Compare Quick view Details Rapala | sku: CD09RT Rapala Countdown Lure, 3 1/2", 7/16 oz, Rainbow Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details Rapala | sku: CD09BTR Rapala CountDown Lure, 3 1/2", 7/16 oz, Brook Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: SCH70T158 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Pearl Blue Shad MSRP: Now: $12.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15AMOCH Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Chrome/Cht Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B24A453 Bomber Deep Long A Minnow, 3 1/2" 3/8 oz, Orange Crush A well-known big fish bait, the Deep Long A employs the Long A's trademark action with a deep diving molded-in lip for durability and out-of-the-package true-running performance. Especially effective when twitched for early season bass or trolled with... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch Consistently reach suspended fish at any depth with the CountDown. Whether the fish are suspending at certain depths, at the weed tops or on bottom structure, the CountDown can get you to them consistently. Weighted lure creates slow-rolling Rapala... MSRP: Now: $13.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 3/8 oz. size is designed for medium spinning or light baitcasting tackle. The Big O was Cotton Cordell’s first “million-seller,” the... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7840 Cotton Cordell Big O, 3", 3/8 oz, Crawdad Features Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Crawdad Lure Series Big O Lure Size 3" Lure Target Species Bass | Pike | Gamefish Lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $9.49 Add to Cart Compare Quick view sku: C7622 Cotton Cordell C7622 Big O Square Lip Crankbait, 2", 1/4 oz, Perch Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $8.49 Add to Cart Compare Quick view sku: CD603 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Gold/Black The Wally Diver® is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread® in the water. Hook... MSRP: Now: $9.19 Add to Cart Compare Quick view Live Target | sku: RS70S220 LiveTarget Rainbow Smelt Shallow Jerkbait, 2 3/4", 1/8 oz, Gold/Orange LiveTarget RS70S220 Rainbow Smelt Shallow Dive Jerkbait, 3'-4', 2 3/4", #8 Hooks, 1/8 oz, Gold/Orange, Suspending Designed to be the ultimate realistic stick bait, this lure has it all, featuring a weight transfer system, rattle chamber, suspension... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: SCH70T156 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Glitter Blue Shad This life-like hollow body bait generates a tremendous splash and noise that is inviting to surface feeding Bass and Northern Pike. With its realistic profile and attention to detail, this bait replicates a juvenile Shad with remarkable accuracy. The... MSRP: Now: $13.09 Add to Cart Compare Quick view sku: XR10P Rapala XR10P X-Rap Jerkbait, 4", 7/16 oz, Perch The X-Rap is "all about the action." The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retrieve. Casts like a bullet for long accurate casts. Prominent scales and lateral line on the fuselage capture... MSRP: Now: $17.95 Add to Cart Compare Quick view Rapala | sku: RNR07CHB Rapala Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Chrome Blue Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: RNR07BG Rapala RNR07BG Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Bluegill Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR05SG Rapala RNR05SG Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver Gold Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this lure... MSRP: Now: $9.89 Add to Cart Compare Quick view Rapala | sku: RNR05BN Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Bone Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $8.89 Add to Cart Compare Quick view sku: F09S Rapala F09S Original Floating Lure, 3 1/2", 3/16 oz, Silver The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $12.19 Add to Cart Compare Quick view Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $14.29 Add to Cart Compare Quick view sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $12.19 Add to Cart Compare Quick view Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $14.95 Add to Cart Compare Quick view
Quick view Details Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush MSRP: Now: $10.95 Add to Cart Compare Quick view Details Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch MSRP: Now: $13.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7840 Cotton Cordell Big O, 3", 3/8 oz, Crawdad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger MSRP: Now: $9.49 Add to Cart Compare Quick view Details sku: C7622 Cotton Cordell C7622 Big O Square Lip Crankbait, 2", 1/4 oz, Perch MSRP: Now: $8.49 Add to Cart Compare Quick view Details sku: CD603 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Gold/Black MSRP: Now: $9.19 Add to Cart Compare Quick view Details Live Target | sku: RS70S220 LiveTarget Rainbow Smelt Shallow Jerkbait, 2 3/4", 1/8 oz, Gold/Orange MSRP: Now: $12.95 Add to Cart Compare Quick view Details sku: SCH70T156 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Glitter Blue Shad MSRP: Now: $13.09 Add to Cart Compare Quick view Details sku: XR10P Rapala XR10P X-Rap Jerkbait, 4", 7/16 oz, Perch MSRP: Now: $17.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07CHB Rapala Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Chrome Blue MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: RNR07BG Rapala RNR07BG Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Bluegill MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR05SG Rapala RNR05SG Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver Gold MSRP: Now: $9.89 Add to Cart Compare Quick view Details Rapala | sku: RNR05BN Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Bone MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: F09S Rapala F09S Original Floating Lure, 3 1/2", 3/16 oz, Silver MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red MSRP: Now: $14.95 Add to Cart Compare Quick view Details Rapala | sku: F09FT Rapala Original Floating Lure, 3 1/2", 3/16 oz, Firetiger MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F07FT Rapala F07FT Original Floating Lure, 2 3/4", 1/8 oz, Firetiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Rapala | sku: J09B Rapala J09B Jointed Minnow, 3 1/2", 1/4 oz, Blue MSRP: Now: $15.79 Add to Cart Compare Quick view Details Rapala | sku: HJ10SML Rapala Husky Jerk 4", 3/8 oz, Live Smelt MSRP: Now: $11.95 Add to Cart Compare Quick view Details Rapala | sku: HJ10PRCL Rapala Husky Jerk 10, 4", 3/8 oz, Purple Clown MSRP: Now: $13.95 Add to Cart Compare Quick view Details sku: HJ08SB Rapala HJ08SB Husky Jerk, 3 1/8", 1/4 oz, Silver Blue MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: HJ08S Rapala HJ08S Husky Jerk, 3 1/8", 1/4 oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: RNR07BN Rapala Rattlin' Lipless Crankbait 2-3/4", 1/2oz, Bone MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: RNR05HBSD Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Holographic Blue Shad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: XR10SB Rapala XR10SB X-Rap Jerkbait, 4", 7/16 oz, Silver Blue MSRP: Now: $17.95 Add to Cart Compare Quick view Details Rapala | sku: XR10HS Rapala XR10HS X-Rap Jerkbait, 4", 7/16 oz, Hot Steel MSRP: Now: $17.95 Add to Cart Compare Quick view Details sku: F09B Rapala F09B Original Floating Lure, 3 1/2", 3/16 oz, Blue MSRP: Now: $10.89 Add to Cart Compare Quick view Details Rapala | sku: F07S Rapala Original Floating Lure, 2 3/4", 1/8 oz, Silver MSRP: Now: $12.69 Add to Cart Compare Quick view Details Rapala | sku: J09S Rapala Jointed Minnow, 3 1/2", 1/4 oz, Silver MSRP: Now: $14.29 Add to Cart Compare Quick view Details Rapala | sku: J09GFR Rapala Jointed Minnow, 3 1/2", 1/4 oz, Gold Fluorescent Red MSRP: Now: $15.95 Add to Cart Compare Quick view Details Rapala | sku: J07S Rapala J07S Jointed Minnow, 2 3/4", 1/8 oz, Silver MSRP: Now: $11.79 Add to Cart Compare Quick view Details Rapala | sku: J07P Rapala J07P Jointed Minnow, 2 3/4", 1/8 oz, Perch MSRP: Now: $14.29 Add to Cart Compare Quick view Details Rapala | sku: XR08 BLU Rapala X-Rap Jerkbait, 3-1/8", 1/4 Oz, Blue UV MSRP: Now: $10.99 Add to Cart Compare Quick view Details Rapala | sku: J07B Rapala J07B Jointed Minnow, 2 3/4", 1/8 oz, Blue MSRP: Now: $11.79 Add to Cart Compare Quick view Details Rapala | sku: HJ10HGH Rapala HJ10HGH Husky Jerk, 4", 3/8 oz, Helsinki Ghost MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: HJ06SB Rapala HJ06SB Husky Jerk, 2 1/2", 1/8 oz, Silver Blue MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: HJ06S Rapala HJ06S Husky Jerk, 2 1/2", 1/8 oz, Silver MSRP: Now: $6.49 Add to Cart Compare Quick view Details Rapala | sku: CD09RT Rapala Countdown Lure, 3 1/2", 7/16 oz, Rainbow Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details Rapala | sku: CD09BTR Rapala CountDown Lure, 3 1/2", 7/16 oz, Brook Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: SCH70T158 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Pearl Blue Shad MSRP: Now: $12.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15AMOCH Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Chrome/Cht Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B24A453 Bomber Deep Long A Minnow, 3 1/2" 3/8 oz, Orange Crush A well-known big fish bait, the Deep Long A employs the Long A's trademark action with a deep diving molded-in lip for durability and out-of-the-package true-running performance. Especially effective when twitched for early season bass or trolled with... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch Consistently reach suspended fish at any depth with the CountDown. Whether the fish are suspending at certain depths, at the weed tops or on bottom structure, the CountDown can get you to them consistently. Weighted lure creates slow-rolling Rapala... MSRP: Now: $13.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 3/8 oz. size is designed for medium spinning or light baitcasting tackle. The Big O was Cotton Cordell’s first “million-seller,” the... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7840 Cotton Cordell Big O, 3", 3/8 oz, Crawdad Features Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Crawdad Lure Series Big O Lure Size 3" Lure Target Species Bass | Pike | Gamefish Lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $9.49 Add to Cart Compare Quick view sku: C7622 Cotton Cordell C7622 Big O Square Lip Crankbait, 2", 1/4 oz, Perch Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $8.49 Add to Cart Compare Quick view sku: CD603 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Gold/Black The Wally Diver® is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread® in the water. Hook... MSRP: Now: $9.19 Add to Cart Compare Quick view Live Target | sku: RS70S220 LiveTarget Rainbow Smelt Shallow Jerkbait, 2 3/4", 1/8 oz, Gold/Orange LiveTarget RS70S220 Rainbow Smelt Shallow Dive Jerkbait, 3'-4', 2 3/4", #8 Hooks, 1/8 oz, Gold/Orange, Suspending Designed to be the ultimate realistic stick bait, this lure has it all, featuring a weight transfer system, rattle chamber, suspension... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: SCH70T156 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Glitter Blue Shad This life-like hollow body bait generates a tremendous splash and noise that is inviting to surface feeding Bass and Northern Pike. With its realistic profile and attention to detail, this bait replicates a juvenile Shad with remarkable accuracy. The... MSRP: Now: $13.09 Add to Cart Compare Quick view sku: XR10P Rapala XR10P X-Rap Jerkbait, 4", 7/16 oz, Perch The X-Rap is "all about the action." The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retrieve. Casts like a bullet for long accurate casts. Prominent scales and lateral line on the fuselage capture... MSRP: Now: $17.95 Add to Cart Compare Quick view Rapala | sku: RNR07CHB Rapala Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Chrome Blue Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: RNR07BG Rapala RNR07BG Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Bluegill Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR05SG Rapala RNR05SG Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver Gold Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this lure... MSRP: Now: $9.89 Add to Cart Compare Quick view Rapala | sku: RNR05BN Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Bone Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $8.89 Add to Cart Compare Quick view sku: F09S Rapala F09S Original Floating Lure, 3 1/2", 3/16 oz, Silver The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $12.19 Add to Cart Compare Quick view Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $14.29 Add to Cart Compare Quick view sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $12.19 Add to Cart Compare Quick view Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $14.95 Add to Cart Compare Quick view
Quick view Details Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch MSRP: Now: $13.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7840 Cotton Cordell Big O, 3", 3/8 oz, Crawdad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger MSRP: Now: $9.49 Add to Cart Compare Quick view Details sku: C7622 Cotton Cordell C7622 Big O Square Lip Crankbait, 2", 1/4 oz, Perch MSRP: Now: $8.49 Add to Cart Compare Quick view Details sku: CD603 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Gold/Black MSRP: Now: $9.19 Add to Cart Compare Quick view Details Live Target | sku: RS70S220 LiveTarget Rainbow Smelt Shallow Jerkbait, 2 3/4", 1/8 oz, Gold/Orange MSRP: Now: $12.95 Add to Cart Compare Quick view Details sku: SCH70T156 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Glitter Blue Shad MSRP: Now: $13.09 Add to Cart Compare Quick view Details sku: XR10P Rapala XR10P X-Rap Jerkbait, 4", 7/16 oz, Perch MSRP: Now: $17.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07CHB Rapala Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Chrome Blue MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: RNR07BG Rapala RNR07BG Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Bluegill MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR05SG Rapala RNR05SG Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver Gold MSRP: Now: $9.89 Add to Cart Compare Quick view Details Rapala | sku: RNR05BN Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Bone MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: F09S Rapala F09S Original Floating Lure, 3 1/2", 3/16 oz, Silver MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red MSRP: Now: $14.95 Add to Cart Compare Quick view Details Rapala | sku: F09FT Rapala Original Floating Lure, 3 1/2", 3/16 oz, Firetiger MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F07FT Rapala F07FT Original Floating Lure, 2 3/4", 1/8 oz, Firetiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Rapala | sku: J09B Rapala J09B Jointed Minnow, 3 1/2", 1/4 oz, Blue MSRP: Now: $15.79 Add to Cart Compare Quick view Details Rapala | sku: HJ10SML Rapala Husky Jerk 4", 3/8 oz, Live Smelt MSRP: Now: $11.95 Add to Cart Compare Quick view Details Rapala | sku: HJ10PRCL Rapala Husky Jerk 10, 4", 3/8 oz, Purple Clown MSRP: Now: $13.95 Add to Cart Compare Quick view Details sku: HJ08SB Rapala HJ08SB Husky Jerk, 3 1/8", 1/4 oz, Silver Blue MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: HJ08S Rapala HJ08S Husky Jerk, 3 1/8", 1/4 oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: RNR07BN Rapala Rattlin' Lipless Crankbait 2-3/4", 1/2oz, Bone MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: RNR05HBSD Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Holographic Blue Shad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: XR10SB Rapala XR10SB X-Rap Jerkbait, 4", 7/16 oz, Silver Blue MSRP: Now: $17.95 Add to Cart Compare Quick view Details Rapala | sku: XR10HS Rapala XR10HS X-Rap Jerkbait, 4", 7/16 oz, Hot Steel MSRP: Now: $17.95 Add to Cart Compare Quick view Details sku: F09B Rapala F09B Original Floating Lure, 3 1/2", 3/16 oz, Blue MSRP: Now: $10.89 Add to Cart Compare Quick view Details Rapala | sku: F07S Rapala Original Floating Lure, 2 3/4", 1/8 oz, Silver MSRP: Now: $12.69 Add to Cart Compare Quick view Details Rapala | sku: J09S Rapala Jointed Minnow, 3 1/2", 1/4 oz, Silver MSRP: Now: $14.29 Add to Cart Compare Quick view Details Rapala | sku: J09GFR Rapala Jointed Minnow, 3 1/2", 1/4 oz, Gold Fluorescent Red MSRP: Now: $15.95 Add to Cart Compare Quick view Details Rapala | sku: J07S Rapala J07S Jointed Minnow, 2 3/4", 1/8 oz, Silver MSRP: Now: $11.79 Add to Cart Compare Quick view Details Rapala | sku: J07P Rapala J07P Jointed Minnow, 2 3/4", 1/8 oz, Perch MSRP: Now: $14.29 Add to Cart Compare Quick view Details Rapala | sku: XR08 BLU Rapala X-Rap Jerkbait, 3-1/8", 1/4 Oz, Blue UV MSRP: Now: $10.99 Add to Cart Compare Quick view Details Rapala | sku: J07B Rapala J07B Jointed Minnow, 2 3/4", 1/8 oz, Blue MSRP: Now: $11.79 Add to Cart Compare Quick view Details Rapala | sku: HJ10HGH Rapala HJ10HGH Husky Jerk, 4", 3/8 oz, Helsinki Ghost MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: HJ06SB Rapala HJ06SB Husky Jerk, 2 1/2", 1/8 oz, Silver Blue MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: HJ06S Rapala HJ06S Husky Jerk, 2 1/2", 1/8 oz, Silver MSRP: Now: $6.49 Add to Cart Compare Quick view Details Rapala | sku: CD09RT Rapala Countdown Lure, 3 1/2", 7/16 oz, Rainbow Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details Rapala | sku: CD09BTR Rapala CountDown Lure, 3 1/2", 7/16 oz, Brook Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: SCH70T158 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Pearl Blue Shad MSRP: Now: $12.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15AMOCH Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Chrome/Cht Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B24A453 Bomber Deep Long A Minnow, 3 1/2" 3/8 oz, Orange Crush A well-known big fish bait, the Deep Long A employs the Long A's trademark action with a deep diving molded-in lip for durability and out-of-the-package true-running performance. Especially effective when twitched for early season bass or trolled with... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch Consistently reach suspended fish at any depth with the CountDown. Whether the fish are suspending at certain depths, at the weed tops or on bottom structure, the CountDown can get you to them consistently. Weighted lure creates slow-rolling Rapala... MSRP: Now: $13.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 3/8 oz. size is designed for medium spinning or light baitcasting tackle. The Big O was Cotton Cordell’s first “million-seller,” the... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7840 Cotton Cordell Big O, 3", 3/8 oz, Crawdad Features Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Crawdad Lure Series Big O Lure Size 3" Lure Target Species Bass | Pike | Gamefish Lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $9.49 Add to Cart Compare Quick view sku: C7622 Cotton Cordell C7622 Big O Square Lip Crankbait, 2", 1/4 oz, Perch Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $8.49 Add to Cart Compare Quick view sku: CD603 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Gold/Black The Wally Diver® is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread® in the water. Hook... MSRP: Now: $9.19 Add to Cart Compare Quick view Live Target | sku: RS70S220 LiveTarget Rainbow Smelt Shallow Jerkbait, 2 3/4", 1/8 oz, Gold/Orange LiveTarget RS70S220 Rainbow Smelt Shallow Dive Jerkbait, 3'-4', 2 3/4", #8 Hooks, 1/8 oz, Gold/Orange, Suspending Designed to be the ultimate realistic stick bait, this lure has it all, featuring a weight transfer system, rattle chamber, suspension... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: SCH70T156 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Glitter Blue Shad This life-like hollow body bait generates a tremendous splash and noise that is inviting to surface feeding Bass and Northern Pike. With its realistic profile and attention to detail, this bait replicates a juvenile Shad with remarkable accuracy. The... MSRP: Now: $13.09 Add to Cart Compare Quick view sku: XR10P Rapala XR10P X-Rap Jerkbait, 4", 7/16 oz, Perch The X-Rap is "all about the action." The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retrieve. Casts like a bullet for long accurate casts. Prominent scales and lateral line on the fuselage capture... MSRP: Now: $17.95 Add to Cart Compare Quick view Rapala | sku: RNR07CHB Rapala Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Chrome Blue Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: RNR07BG Rapala RNR07BG Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Bluegill Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR05SG Rapala RNR05SG Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver Gold Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this lure... MSRP: Now: $9.89 Add to Cart Compare Quick view Rapala | sku: RNR05BN Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Bone Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $8.89 Add to Cart Compare Quick view sku: F09S Rapala F09S Original Floating Lure, 3 1/2", 3/16 oz, Silver The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $12.19 Add to Cart Compare Quick view Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $14.29 Add to Cart Compare Quick view sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $12.19 Add to Cart Compare Quick view Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $14.95 Add to Cart Compare Quick view
Quick view Details Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7840 Cotton Cordell Big O, 3", 3/8 oz, Crawdad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger MSRP: Now: $9.49 Add to Cart Compare Quick view Details sku: C7622 Cotton Cordell C7622 Big O Square Lip Crankbait, 2", 1/4 oz, Perch MSRP: Now: $8.49 Add to Cart Compare Quick view Details sku: CD603 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Gold/Black MSRP: Now: $9.19 Add to Cart Compare Quick view Details Live Target | sku: RS70S220 LiveTarget Rainbow Smelt Shallow Jerkbait, 2 3/4", 1/8 oz, Gold/Orange MSRP: Now: $12.95 Add to Cart Compare Quick view Details sku: SCH70T156 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Glitter Blue Shad MSRP: Now: $13.09 Add to Cart Compare Quick view Details sku: XR10P Rapala XR10P X-Rap Jerkbait, 4", 7/16 oz, Perch MSRP: Now: $17.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07CHB Rapala Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Chrome Blue MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: RNR07BG Rapala RNR07BG Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Bluegill MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR05SG Rapala RNR05SG Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver Gold MSRP: Now: $9.89 Add to Cart Compare Quick view Details Rapala | sku: RNR05BN Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Bone MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: F09S Rapala F09S Original Floating Lure, 3 1/2", 3/16 oz, Silver MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red MSRP: Now: $14.95 Add to Cart Compare Quick view Details Rapala | sku: F09FT Rapala Original Floating Lure, 3 1/2", 3/16 oz, Firetiger MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F07FT Rapala F07FT Original Floating Lure, 2 3/4", 1/8 oz, Firetiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Rapala | sku: J09B Rapala J09B Jointed Minnow, 3 1/2", 1/4 oz, Blue MSRP: Now: $15.79 Add to Cart Compare Quick view Details Rapala | sku: HJ10SML Rapala Husky Jerk 4", 3/8 oz, Live Smelt MSRP: Now: $11.95 Add to Cart Compare Quick view Details Rapala | sku: HJ10PRCL Rapala Husky Jerk 10, 4", 3/8 oz, Purple Clown MSRP: Now: $13.95 Add to Cart Compare Quick view Details sku: HJ08SB Rapala HJ08SB Husky Jerk, 3 1/8", 1/4 oz, Silver Blue MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: HJ08S Rapala HJ08S Husky Jerk, 3 1/8", 1/4 oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: RNR07BN Rapala Rattlin' Lipless Crankbait 2-3/4", 1/2oz, Bone MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: RNR05HBSD Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Holographic Blue Shad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: XR10SB Rapala XR10SB X-Rap Jerkbait, 4", 7/16 oz, Silver Blue MSRP: Now: $17.95 Add to Cart Compare Quick view Details Rapala | sku: XR10HS Rapala XR10HS X-Rap Jerkbait, 4", 7/16 oz, Hot Steel MSRP: Now: $17.95 Add to Cart Compare Quick view Details sku: F09B Rapala F09B Original Floating Lure, 3 1/2", 3/16 oz, Blue MSRP: Now: $10.89 Add to Cart Compare Quick view Details Rapala | sku: F07S Rapala Original Floating Lure, 2 3/4", 1/8 oz, Silver MSRP: Now: $12.69 Add to Cart Compare Quick view Details Rapala | sku: J09S Rapala Jointed Minnow, 3 1/2", 1/4 oz, Silver MSRP: Now: $14.29 Add to Cart Compare Quick view Details Rapala | sku: J09GFR Rapala Jointed Minnow, 3 1/2", 1/4 oz, Gold Fluorescent Red MSRP: Now: $15.95 Add to Cart Compare Quick view Details Rapala | sku: J07S Rapala J07S Jointed Minnow, 2 3/4", 1/8 oz, Silver MSRP: Now: $11.79 Add to Cart Compare Quick view Details Rapala | sku: J07P Rapala J07P Jointed Minnow, 2 3/4", 1/8 oz, Perch MSRP: Now: $14.29 Add to Cart Compare Quick view Details Rapala | sku: XR08 BLU Rapala X-Rap Jerkbait, 3-1/8", 1/4 Oz, Blue UV MSRP: Now: $10.99 Add to Cart Compare Quick view Details Rapala | sku: J07B Rapala J07B Jointed Minnow, 2 3/4", 1/8 oz, Blue MSRP: Now: $11.79 Add to Cart Compare Quick view Details Rapala | sku: HJ10HGH Rapala HJ10HGH Husky Jerk, 4", 3/8 oz, Helsinki Ghost MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: HJ06SB Rapala HJ06SB Husky Jerk, 2 1/2", 1/8 oz, Silver Blue MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: HJ06S Rapala HJ06S Husky Jerk, 2 1/2", 1/8 oz, Silver MSRP: Now: $6.49 Add to Cart Compare Quick view Details Rapala | sku: CD09RT Rapala Countdown Lure, 3 1/2", 7/16 oz, Rainbow Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details Rapala | sku: CD09BTR Rapala CountDown Lure, 3 1/2", 7/16 oz, Brook Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: SCH70T158 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Pearl Blue Shad MSRP: Now: $12.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15AMOCH Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Chrome/Cht Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B24A453 Bomber Deep Long A Minnow, 3 1/2" 3/8 oz, Orange Crush A well-known big fish bait, the Deep Long A employs the Long A's trademark action with a deep diving molded-in lip for durability and out-of-the-package true-running performance. Especially effective when twitched for early season bass or trolled with... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch Consistently reach suspended fish at any depth with the CountDown. Whether the fish are suspending at certain depths, at the weed tops or on bottom structure, the CountDown can get you to them consistently. Weighted lure creates slow-rolling Rapala... MSRP: Now: $13.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 3/8 oz. size is designed for medium spinning or light baitcasting tackle. The Big O was Cotton Cordell’s first “million-seller,” the... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7840 Cotton Cordell Big O, 3", 3/8 oz, Crawdad Features Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Crawdad Lure Series Big O Lure Size 3" Lure Target Species Bass | Pike | Gamefish Lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $9.49 Add to Cart Compare Quick view sku: C7622 Cotton Cordell C7622 Big O Square Lip Crankbait, 2", 1/4 oz, Perch Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $8.49 Add to Cart Compare Quick view sku: CD603 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Gold/Black The Wally Diver® is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread® in the water. Hook... MSRP: Now: $9.19 Add to Cart Compare Quick view Live Target | sku: RS70S220 LiveTarget Rainbow Smelt Shallow Jerkbait, 2 3/4", 1/8 oz, Gold/Orange LiveTarget RS70S220 Rainbow Smelt Shallow Dive Jerkbait, 3'-4', 2 3/4", #8 Hooks, 1/8 oz, Gold/Orange, Suspending Designed to be the ultimate realistic stick bait, this lure has it all, featuring a weight transfer system, rattle chamber, suspension... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: SCH70T156 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Glitter Blue Shad This life-like hollow body bait generates a tremendous splash and noise that is inviting to surface feeding Bass and Northern Pike. With its realistic profile and attention to detail, this bait replicates a juvenile Shad with remarkable accuracy. The... MSRP: Now: $13.09 Add to Cart Compare Quick view sku: XR10P Rapala XR10P X-Rap Jerkbait, 4", 7/16 oz, Perch The X-Rap is "all about the action." The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retrieve. Casts like a bullet for long accurate casts. Prominent scales and lateral line on the fuselage capture... MSRP: Now: $17.95 Add to Cart Compare Quick view Rapala | sku: RNR07CHB Rapala Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Chrome Blue Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: RNR07BG Rapala RNR07BG Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Bluegill Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR05SG Rapala RNR05SG Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver Gold Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this lure... MSRP: Now: $9.89 Add to Cart Compare Quick view Rapala | sku: RNR05BN Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Bone Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $8.89 Add to Cart Compare Quick view sku: F09S Rapala F09S Original Floating Lure, 3 1/2", 3/16 oz, Silver The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $12.19 Add to Cart Compare Quick view Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $14.29 Add to Cart Compare Quick view sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $12.19 Add to Cart Compare Quick view Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $14.95 Add to Cart Compare Quick view
Quick view Details Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7840 Cotton Cordell Big O, 3", 3/8 oz, Crawdad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger MSRP: Now: $9.49 Add to Cart Compare Quick view Details sku: C7622 Cotton Cordell C7622 Big O Square Lip Crankbait, 2", 1/4 oz, Perch MSRP: Now: $8.49 Add to Cart Compare Quick view Details sku: CD603 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Gold/Black MSRP: Now: $9.19 Add to Cart Compare Quick view Details Live Target | sku: RS70S220 LiveTarget Rainbow Smelt Shallow Jerkbait, 2 3/4", 1/8 oz, Gold/Orange MSRP: Now: $12.95 Add to Cart Compare Quick view Details sku: SCH70T156 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Glitter Blue Shad MSRP: Now: $13.09 Add to Cart Compare Quick view Details sku: XR10P Rapala XR10P X-Rap Jerkbait, 4", 7/16 oz, Perch MSRP: Now: $17.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07CHB Rapala Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Chrome Blue MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: RNR07BG Rapala RNR07BG Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Bluegill MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR05SG Rapala RNR05SG Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver Gold MSRP: Now: $9.89 Add to Cart Compare Quick view Details Rapala | sku: RNR05BN Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Bone MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: F09S Rapala F09S Original Floating Lure, 3 1/2", 3/16 oz, Silver MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red MSRP: Now: $14.95 Add to Cart Compare Quick view Details Rapala | sku: F09FT Rapala Original Floating Lure, 3 1/2", 3/16 oz, Firetiger MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F07FT Rapala F07FT Original Floating Lure, 2 3/4", 1/8 oz, Firetiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Rapala | sku: J09B Rapala J09B Jointed Minnow, 3 1/2", 1/4 oz, Blue MSRP: Now: $15.79 Add to Cart Compare Quick view Details Rapala | sku: HJ10SML Rapala Husky Jerk 4", 3/8 oz, Live Smelt MSRP: Now: $11.95 Add to Cart Compare Quick view Details Rapala | sku: HJ10PRCL Rapala Husky Jerk 10, 4", 3/8 oz, Purple Clown MSRP: Now: $13.95 Add to Cart Compare Quick view Details sku: HJ08SB Rapala HJ08SB Husky Jerk, 3 1/8", 1/4 oz, Silver Blue MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: HJ08S Rapala HJ08S Husky Jerk, 3 1/8", 1/4 oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: RNR07BN Rapala Rattlin' Lipless Crankbait 2-3/4", 1/2oz, Bone MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: RNR05HBSD Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Holographic Blue Shad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: XR10SB Rapala XR10SB X-Rap Jerkbait, 4", 7/16 oz, Silver Blue MSRP: Now: $17.95 Add to Cart Compare Quick view Details Rapala | sku: XR10HS Rapala XR10HS X-Rap Jerkbait, 4", 7/16 oz, Hot Steel MSRP: Now: $17.95 Add to Cart Compare Quick view Details sku: F09B Rapala F09B Original Floating Lure, 3 1/2", 3/16 oz, Blue MSRP: Now: $10.89 Add to Cart Compare Quick view Details Rapala | sku: F07S Rapala Original Floating Lure, 2 3/4", 1/8 oz, Silver MSRP: Now: $12.69 Add to Cart Compare Quick view Details Rapala | sku: J09S Rapala Jointed Minnow, 3 1/2", 1/4 oz, Silver MSRP: Now: $14.29 Add to Cart Compare Quick view Details Rapala | sku: J09GFR Rapala Jointed Minnow, 3 1/2", 1/4 oz, Gold Fluorescent Red MSRP: Now: $15.95 Add to Cart Compare Quick view Details Rapala | sku: J07S Rapala J07S Jointed Minnow, 2 3/4", 1/8 oz, Silver MSRP: Now: $11.79 Add to Cart Compare Quick view Details Rapala | sku: J07P Rapala J07P Jointed Minnow, 2 3/4", 1/8 oz, Perch MSRP: Now: $14.29 Add to Cart Compare Quick view Details Rapala | sku: XR08 BLU Rapala X-Rap Jerkbait, 3-1/8", 1/4 Oz, Blue UV MSRP: Now: $10.99 Add to Cart Compare Quick view Details Rapala | sku: J07B Rapala J07B Jointed Minnow, 2 3/4", 1/8 oz, Blue MSRP: Now: $11.79 Add to Cart Compare Quick view Details Rapala | sku: HJ10HGH Rapala HJ10HGH Husky Jerk, 4", 3/8 oz, Helsinki Ghost MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: HJ06SB Rapala HJ06SB Husky Jerk, 2 1/2", 1/8 oz, Silver Blue MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: HJ06S Rapala HJ06S Husky Jerk, 2 1/2", 1/8 oz, Silver MSRP: Now: $6.49 Add to Cart Compare Quick view Details Rapala | sku: CD09RT Rapala Countdown Lure, 3 1/2", 7/16 oz, Rainbow Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details Rapala | sku: CD09BTR Rapala CountDown Lure, 3 1/2", 7/16 oz, Brook Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: SCH70T158 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Pearl Blue Shad MSRP: Now: $12.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15AMOCH Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Chrome/Cht Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B24A453 Bomber Deep Long A Minnow, 3 1/2" 3/8 oz, Orange Crush A well-known big fish bait, the Deep Long A employs the Long A's trademark action with a deep diving molded-in lip for durability and out-of-the-package true-running performance. Especially effective when twitched for early season bass or trolled with... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch Consistently reach suspended fish at any depth with the CountDown. Whether the fish are suspending at certain depths, at the weed tops or on bottom structure, the CountDown can get you to them consistently. Weighted lure creates slow-rolling Rapala... MSRP: Now: $13.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 3/8 oz. size is designed for medium spinning or light baitcasting tackle. The Big O was Cotton Cordell’s first “million-seller,” the... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7840 Cotton Cordell Big O, 3", 3/8 oz, Crawdad Features Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Crawdad Lure Series Big O Lure Size 3" Lure Target Species Bass | Pike | Gamefish Lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $9.49 Add to Cart Compare Quick view sku: C7622 Cotton Cordell C7622 Big O Square Lip Crankbait, 2", 1/4 oz, Perch Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $8.49 Add to Cart Compare Quick view sku: CD603 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Gold/Black The Wally Diver® is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread® in the water. Hook... MSRP: Now: $9.19 Add to Cart Compare Quick view Live Target | sku: RS70S220 LiveTarget Rainbow Smelt Shallow Jerkbait, 2 3/4", 1/8 oz, Gold/Orange LiveTarget RS70S220 Rainbow Smelt Shallow Dive Jerkbait, 3'-4', 2 3/4", #8 Hooks, 1/8 oz, Gold/Orange, Suspending Designed to be the ultimate realistic stick bait, this lure has it all, featuring a weight transfer system, rattle chamber, suspension... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: SCH70T156 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Glitter Blue Shad This life-like hollow body bait generates a tremendous splash and noise that is inviting to surface feeding Bass and Northern Pike. With its realistic profile and attention to detail, this bait replicates a juvenile Shad with remarkable accuracy. The... MSRP: Now: $13.09 Add to Cart Compare Quick view sku: XR10P Rapala XR10P X-Rap Jerkbait, 4", 7/16 oz, Perch The X-Rap is "all about the action." The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retrieve. Casts like a bullet for long accurate casts. Prominent scales and lateral line on the fuselage capture... MSRP: Now: $17.95 Add to Cart Compare Quick view Rapala | sku: RNR07CHB Rapala Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Chrome Blue Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: RNR07BG Rapala RNR07BG Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Bluegill Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR05SG Rapala RNR05SG Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver Gold Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this lure... MSRP: Now: $9.89 Add to Cart Compare Quick view Rapala | sku: RNR05BN Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Bone Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $8.89 Add to Cart Compare Quick view sku: F09S Rapala F09S Original Floating Lure, 3 1/2", 3/16 oz, Silver The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $12.19 Add to Cart Compare Quick view Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $14.29 Add to Cart Compare Quick view sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $12.19 Add to Cart Compare Quick view Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $14.95 Add to Cart Compare Quick view
Quick view Details sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7840 Cotton Cordell Big O, 3", 3/8 oz, Crawdad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger MSRP: Now: $9.49 Add to Cart Compare Quick view Details sku: C7622 Cotton Cordell C7622 Big O Square Lip Crankbait, 2", 1/4 oz, Perch MSRP: Now: $8.49 Add to Cart Compare Quick view Details sku: CD603 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Gold/Black MSRP: Now: $9.19 Add to Cart Compare Quick view Details Live Target | sku: RS70S220 LiveTarget Rainbow Smelt Shallow Jerkbait, 2 3/4", 1/8 oz, Gold/Orange MSRP: Now: $12.95 Add to Cart Compare Quick view Details sku: SCH70T156 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Glitter Blue Shad MSRP: Now: $13.09 Add to Cart Compare Quick view Details sku: XR10P Rapala XR10P X-Rap Jerkbait, 4", 7/16 oz, Perch MSRP: Now: $17.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07CHB Rapala Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Chrome Blue MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: RNR07BG Rapala RNR07BG Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Bluegill MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR05SG Rapala RNR05SG Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver Gold MSRP: Now: $9.89 Add to Cart Compare Quick view Details Rapala | sku: RNR05BN Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Bone MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: F09S Rapala F09S Original Floating Lure, 3 1/2", 3/16 oz, Silver MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red MSRP: Now: $14.95 Add to Cart Compare Quick view Details Rapala | sku: F09FT Rapala Original Floating Lure, 3 1/2", 3/16 oz, Firetiger MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F07FT Rapala F07FT Original Floating Lure, 2 3/4", 1/8 oz, Firetiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Rapala | sku: J09B Rapala J09B Jointed Minnow, 3 1/2", 1/4 oz, Blue MSRP: Now: $15.79 Add to Cart Compare Quick view Details Rapala | sku: HJ10SML Rapala Husky Jerk 4", 3/8 oz, Live Smelt MSRP: Now: $11.95 Add to Cart Compare Quick view Details Rapala | sku: HJ10PRCL Rapala Husky Jerk 10, 4", 3/8 oz, Purple Clown MSRP: Now: $13.95 Add to Cart Compare Quick view Details sku: HJ08SB Rapala HJ08SB Husky Jerk, 3 1/8", 1/4 oz, Silver Blue MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: HJ08S Rapala HJ08S Husky Jerk, 3 1/8", 1/4 oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: RNR07BN Rapala Rattlin' Lipless Crankbait 2-3/4", 1/2oz, Bone MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: RNR05HBSD Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Holographic Blue Shad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: XR10SB Rapala XR10SB X-Rap Jerkbait, 4", 7/16 oz, Silver Blue MSRP: Now: $17.95 Add to Cart Compare Quick view Details Rapala | sku: XR10HS Rapala XR10HS X-Rap Jerkbait, 4", 7/16 oz, Hot Steel MSRP: Now: $17.95 Add to Cart Compare Quick view Details sku: F09B Rapala F09B Original Floating Lure, 3 1/2", 3/16 oz, Blue MSRP: Now: $10.89 Add to Cart Compare Quick view Details Rapala | sku: F07S Rapala Original Floating Lure, 2 3/4", 1/8 oz, Silver MSRP: Now: $12.69 Add to Cart Compare Quick view Details Rapala | sku: J09S Rapala Jointed Minnow, 3 1/2", 1/4 oz, Silver MSRP: Now: $14.29 Add to Cart Compare Quick view Details Rapala | sku: J09GFR Rapala Jointed Minnow, 3 1/2", 1/4 oz, Gold Fluorescent Red MSRP: Now: $15.95 Add to Cart Compare Quick view Details Rapala | sku: J07S Rapala J07S Jointed Minnow, 2 3/4", 1/8 oz, Silver MSRP: Now: $11.79 Add to Cart Compare Quick view Details Rapala | sku: J07P Rapala J07P Jointed Minnow, 2 3/4", 1/8 oz, Perch MSRP: Now: $14.29 Add to Cart Compare Quick view Details Rapala | sku: XR08 BLU Rapala X-Rap Jerkbait, 3-1/8", 1/4 Oz, Blue UV MSRP: Now: $10.99 Add to Cart Compare Quick view Details Rapala | sku: J07B Rapala J07B Jointed Minnow, 2 3/4", 1/8 oz, Blue MSRP: Now: $11.79 Add to Cart Compare Quick view Details Rapala | sku: HJ10HGH Rapala HJ10HGH Husky Jerk, 4", 3/8 oz, Helsinki Ghost MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: HJ06SB Rapala HJ06SB Husky Jerk, 2 1/2", 1/8 oz, Silver Blue MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: HJ06S Rapala HJ06S Husky Jerk, 2 1/2", 1/8 oz, Silver MSRP: Now: $6.49 Add to Cart Compare Quick view Details Rapala | sku: CD09RT Rapala Countdown Lure, 3 1/2", 7/16 oz, Rainbow Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details Rapala | sku: CD09BTR Rapala CountDown Lure, 3 1/2", 7/16 oz, Brook Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: SCH70T158 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Pearl Blue Shad MSRP: Now: $12.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15AMOCH Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Chrome/Cht Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B24A453 Bomber Deep Long A Minnow, 3 1/2" 3/8 oz, Orange Crush A well-known big fish bait, the Deep Long A employs the Long A's trademark action with a deep diving molded-in lip for durability and out-of-the-package true-running performance. Especially effective when twitched for early season bass or trolled with... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch Consistently reach suspended fish at any depth with the CountDown. Whether the fish are suspending at certain depths, at the weed tops or on bottom structure, the CountDown can get you to them consistently. Weighted lure creates slow-rolling Rapala... MSRP: Now: $13.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 3/8 oz. size is designed for medium spinning or light baitcasting tackle. The Big O was Cotton Cordell’s first “million-seller,” the... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7840 Cotton Cordell Big O, 3", 3/8 oz, Crawdad Features Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Crawdad Lure Series Big O Lure Size 3" Lure Target Species Bass | Pike | Gamefish Lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $9.49 Add to Cart Compare Quick view sku: C7622 Cotton Cordell C7622 Big O Square Lip Crankbait, 2", 1/4 oz, Perch Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $8.49 Add to Cart Compare Quick view sku: CD603 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Gold/Black The Wally Diver® is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread® in the water. Hook... MSRP: Now: $9.19 Add to Cart Compare Quick view Live Target | sku: RS70S220 LiveTarget Rainbow Smelt Shallow Jerkbait, 2 3/4", 1/8 oz, Gold/Orange LiveTarget RS70S220 Rainbow Smelt Shallow Dive Jerkbait, 3'-4', 2 3/4", #8 Hooks, 1/8 oz, Gold/Orange, Suspending Designed to be the ultimate realistic stick bait, this lure has it all, featuring a weight transfer system, rattle chamber, suspension... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: SCH70T156 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Glitter Blue Shad This life-like hollow body bait generates a tremendous splash and noise that is inviting to surface feeding Bass and Northern Pike. With its realistic profile and attention to detail, this bait replicates a juvenile Shad with remarkable accuracy. The... MSRP: Now: $13.09 Add to Cart Compare Quick view sku: XR10P Rapala XR10P X-Rap Jerkbait, 4", 7/16 oz, Perch The X-Rap is "all about the action." The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retrieve. Casts like a bullet for long accurate casts. Prominent scales and lateral line on the fuselage capture... MSRP: Now: $17.95 Add to Cart Compare Quick view Rapala | sku: RNR07CHB Rapala Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Chrome Blue Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: RNR07BG Rapala RNR07BG Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Bluegill Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR05SG Rapala RNR05SG Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver Gold Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this lure... MSRP: Now: $9.89 Add to Cart Compare Quick view Rapala | sku: RNR05BN Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Bone Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $8.89 Add to Cart Compare Quick view sku: F09S Rapala F09S Original Floating Lure, 3 1/2", 3/16 oz, Silver The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $12.19 Add to Cart Compare Quick view Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $14.29 Add to Cart Compare Quick view sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $12.19 Add to Cart Compare Quick view Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $14.95 Add to Cart Compare Quick view
Quick view Details Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7840 Cotton Cordell Big O, 3", 3/8 oz, Crawdad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger MSRP: Now: $9.49 Add to Cart Compare Quick view Details sku: C7622 Cotton Cordell C7622 Big O Square Lip Crankbait, 2", 1/4 oz, Perch MSRP: Now: $8.49 Add to Cart Compare Quick view Details sku: CD603 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Gold/Black MSRP: Now: $9.19 Add to Cart Compare Quick view Details Live Target | sku: RS70S220 LiveTarget Rainbow Smelt Shallow Jerkbait, 2 3/4", 1/8 oz, Gold/Orange MSRP: Now: $12.95 Add to Cart Compare Quick view Details sku: SCH70T156 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Glitter Blue Shad MSRP: Now: $13.09 Add to Cart Compare Quick view Details sku: XR10P Rapala XR10P X-Rap Jerkbait, 4", 7/16 oz, Perch MSRP: Now: $17.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07CHB Rapala Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Chrome Blue MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: RNR07BG Rapala RNR07BG Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Bluegill MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR05SG Rapala RNR05SG Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver Gold MSRP: Now: $9.89 Add to Cart Compare Quick view Details Rapala | sku: RNR05BN Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Bone MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: F09S Rapala F09S Original Floating Lure, 3 1/2", 3/16 oz, Silver MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red MSRP: Now: $14.95 Add to Cart Compare Quick view Details Rapala | sku: F09FT Rapala Original Floating Lure, 3 1/2", 3/16 oz, Firetiger MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F07FT Rapala F07FT Original Floating Lure, 2 3/4", 1/8 oz, Firetiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Rapala | sku: J09B Rapala J09B Jointed Minnow, 3 1/2", 1/4 oz, Blue MSRP: Now: $15.79 Add to Cart Compare Quick view Details Rapala | sku: HJ10SML Rapala Husky Jerk 4", 3/8 oz, Live Smelt MSRP: Now: $11.95 Add to Cart Compare Quick view Details Rapala | sku: HJ10PRCL Rapala Husky Jerk 10, 4", 3/8 oz, Purple Clown MSRP: Now: $13.95 Add to Cart Compare Quick view Details sku: HJ08SB Rapala HJ08SB Husky Jerk, 3 1/8", 1/4 oz, Silver Blue MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: HJ08S Rapala HJ08S Husky Jerk, 3 1/8", 1/4 oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: RNR07BN Rapala Rattlin' Lipless Crankbait 2-3/4", 1/2oz, Bone MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: RNR05HBSD Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Holographic Blue Shad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: XR10SB Rapala XR10SB X-Rap Jerkbait, 4", 7/16 oz, Silver Blue MSRP: Now: $17.95 Add to Cart Compare Quick view Details Rapala | sku: XR10HS Rapala XR10HS X-Rap Jerkbait, 4", 7/16 oz, Hot Steel MSRP: Now: $17.95 Add to Cart Compare Quick view Details sku: F09B Rapala F09B Original Floating Lure, 3 1/2", 3/16 oz, Blue MSRP: Now: $10.89 Add to Cart Compare Quick view Details Rapala | sku: F07S Rapala Original Floating Lure, 2 3/4", 1/8 oz, Silver MSRP: Now: $12.69 Add to Cart Compare Quick view Details Rapala | sku: J09S Rapala Jointed Minnow, 3 1/2", 1/4 oz, Silver MSRP: Now: $14.29 Add to Cart Compare Quick view Details Rapala | sku: J09GFR Rapala Jointed Minnow, 3 1/2", 1/4 oz, Gold Fluorescent Red MSRP: Now: $15.95 Add to Cart Compare Quick view Details Rapala | sku: J07S Rapala J07S Jointed Minnow, 2 3/4", 1/8 oz, Silver MSRP: Now: $11.79 Add to Cart Compare Quick view Details Rapala | sku: J07P Rapala J07P Jointed Minnow, 2 3/4", 1/8 oz, Perch MSRP: Now: $14.29 Add to Cart Compare Quick view Details Rapala | sku: XR08 BLU Rapala X-Rap Jerkbait, 3-1/8", 1/4 Oz, Blue UV MSRP: Now: $10.99 Add to Cart Compare Quick view Details Rapala | sku: J07B Rapala J07B Jointed Minnow, 2 3/4", 1/8 oz, Blue MSRP: Now: $11.79 Add to Cart Compare Quick view Details Rapala | sku: HJ10HGH Rapala HJ10HGH Husky Jerk, 4", 3/8 oz, Helsinki Ghost MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: HJ06SB Rapala HJ06SB Husky Jerk, 2 1/2", 1/8 oz, Silver Blue MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: HJ06S Rapala HJ06S Husky Jerk, 2 1/2", 1/8 oz, Silver MSRP: Now: $6.49 Add to Cart Compare Quick view Details Rapala | sku: CD09RT Rapala Countdown Lure, 3 1/2", 7/16 oz, Rainbow Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details Rapala | sku: CD09BTR Rapala CountDown Lure, 3 1/2", 7/16 oz, Brook Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: SCH70T158 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Pearl Blue Shad MSRP: Now: $12.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15AMOCH Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Chrome/Cht Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B24A453 Bomber Deep Long A Minnow, 3 1/2" 3/8 oz, Orange Crush A well-known big fish bait, the Deep Long A employs the Long A's trademark action with a deep diving molded-in lip for durability and out-of-the-package true-running performance. Especially effective when twitched for early season bass or trolled with... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch Consistently reach suspended fish at any depth with the CountDown. Whether the fish are suspending at certain depths, at the weed tops or on bottom structure, the CountDown can get you to them consistently. Weighted lure creates slow-rolling Rapala... MSRP: Now: $13.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 3/8 oz. size is designed for medium spinning or light baitcasting tackle. The Big O was Cotton Cordell’s first “million-seller,” the... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7840 Cotton Cordell Big O, 3", 3/8 oz, Crawdad Features Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Crawdad Lure Series Big O Lure Size 3" Lure Target Species Bass | Pike | Gamefish Lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $9.49 Add to Cart Compare Quick view sku: C7622 Cotton Cordell C7622 Big O Square Lip Crankbait, 2", 1/4 oz, Perch Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $8.49 Add to Cart Compare Quick view sku: CD603 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Gold/Black The Wally Diver® is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread® in the water. Hook... MSRP: Now: $9.19 Add to Cart Compare Quick view Live Target | sku: RS70S220 LiveTarget Rainbow Smelt Shallow Jerkbait, 2 3/4", 1/8 oz, Gold/Orange LiveTarget RS70S220 Rainbow Smelt Shallow Dive Jerkbait, 3'-4', 2 3/4", #8 Hooks, 1/8 oz, Gold/Orange, Suspending Designed to be the ultimate realistic stick bait, this lure has it all, featuring a weight transfer system, rattle chamber, suspension... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: SCH70T156 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Glitter Blue Shad This life-like hollow body bait generates a tremendous splash and noise that is inviting to surface feeding Bass and Northern Pike. With its realistic profile and attention to detail, this bait replicates a juvenile Shad with remarkable accuracy. The... MSRP: Now: $13.09 Add to Cart Compare Quick view sku: XR10P Rapala XR10P X-Rap Jerkbait, 4", 7/16 oz, Perch The X-Rap is "all about the action." The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retrieve. Casts like a bullet for long accurate casts. Prominent scales and lateral line on the fuselage capture... MSRP: Now: $17.95 Add to Cart Compare Quick view Rapala | sku: RNR07CHB Rapala Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Chrome Blue Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: RNR07BG Rapala RNR07BG Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Bluegill Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR05SG Rapala RNR05SG Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver Gold Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this lure... MSRP: Now: $9.89 Add to Cart Compare Quick view Rapala | sku: RNR05BN Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Bone Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $8.89 Add to Cart Compare Quick view sku: F09S Rapala F09S Original Floating Lure, 3 1/2", 3/16 oz, Silver The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $12.19 Add to Cart Compare Quick view Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $14.29 Add to Cart Compare Quick view sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $12.19 Add to Cart Compare Quick view Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $14.95 Add to Cart Compare Quick view
Quick view Details Cotton Cordell | sku: C7840 Cotton Cordell Big O, 3", 3/8 oz, Crawdad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger MSRP: Now: $9.49 Add to Cart Compare Quick view Details sku: C7622 Cotton Cordell C7622 Big O Square Lip Crankbait, 2", 1/4 oz, Perch MSRP: Now: $8.49 Add to Cart Compare Quick view Details sku: CD603 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Gold/Black MSRP: Now: $9.19 Add to Cart Compare Quick view Details Live Target | sku: RS70S220 LiveTarget Rainbow Smelt Shallow Jerkbait, 2 3/4", 1/8 oz, Gold/Orange MSRP: Now: $12.95 Add to Cart Compare Quick view Details sku: SCH70T156 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Glitter Blue Shad MSRP: Now: $13.09 Add to Cart Compare Quick view Details sku: XR10P Rapala XR10P X-Rap Jerkbait, 4", 7/16 oz, Perch MSRP: Now: $17.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07CHB Rapala Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Chrome Blue MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: RNR07BG Rapala RNR07BG Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Bluegill MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR05SG Rapala RNR05SG Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver Gold MSRP: Now: $9.89 Add to Cart Compare Quick view Details Rapala | sku: RNR05BN Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Bone MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: F09S Rapala F09S Original Floating Lure, 3 1/2", 3/16 oz, Silver MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red MSRP: Now: $14.95 Add to Cart Compare Quick view Details Rapala | sku: F09FT Rapala Original Floating Lure, 3 1/2", 3/16 oz, Firetiger MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F07FT Rapala F07FT Original Floating Lure, 2 3/4", 1/8 oz, Firetiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Rapala | sku: J09B Rapala J09B Jointed Minnow, 3 1/2", 1/4 oz, Blue MSRP: Now: $15.79 Add to Cart Compare Quick view Details Rapala | sku: HJ10SML Rapala Husky Jerk 4", 3/8 oz, Live Smelt MSRP: Now: $11.95 Add to Cart Compare Quick view Details Rapala | sku: HJ10PRCL Rapala Husky Jerk 10, 4", 3/8 oz, Purple Clown MSRP: Now: $13.95 Add to Cart Compare Quick view Details sku: HJ08SB Rapala HJ08SB Husky Jerk, 3 1/8", 1/4 oz, Silver Blue MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: HJ08S Rapala HJ08S Husky Jerk, 3 1/8", 1/4 oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: RNR07BN Rapala Rattlin' Lipless Crankbait 2-3/4", 1/2oz, Bone MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: RNR05HBSD Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Holographic Blue Shad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: XR10SB Rapala XR10SB X-Rap Jerkbait, 4", 7/16 oz, Silver Blue MSRP: Now: $17.95 Add to Cart Compare Quick view Details Rapala | sku: XR10HS Rapala XR10HS X-Rap Jerkbait, 4", 7/16 oz, Hot Steel MSRP: Now: $17.95 Add to Cart Compare Quick view Details sku: F09B Rapala F09B Original Floating Lure, 3 1/2", 3/16 oz, Blue MSRP: Now: $10.89 Add to Cart Compare Quick view Details Rapala | sku: F07S Rapala Original Floating Lure, 2 3/4", 1/8 oz, Silver MSRP: Now: $12.69 Add to Cart Compare Quick view Details Rapala | sku: J09S Rapala Jointed Minnow, 3 1/2", 1/4 oz, Silver MSRP: Now: $14.29 Add to Cart Compare Quick view Details Rapala | sku: J09GFR Rapala Jointed Minnow, 3 1/2", 1/4 oz, Gold Fluorescent Red MSRP: Now: $15.95 Add to Cart Compare Quick view Details Rapala | sku: J07S Rapala J07S Jointed Minnow, 2 3/4", 1/8 oz, Silver MSRP: Now: $11.79 Add to Cart Compare Quick view Details Rapala | sku: J07P Rapala J07P Jointed Minnow, 2 3/4", 1/8 oz, Perch MSRP: Now: $14.29 Add to Cart Compare Quick view Details Rapala | sku: XR08 BLU Rapala X-Rap Jerkbait, 3-1/8", 1/4 Oz, Blue UV MSRP: Now: $10.99 Add to Cart Compare Quick view Details Rapala | sku: J07B Rapala J07B Jointed Minnow, 2 3/4", 1/8 oz, Blue MSRP: Now: $11.79 Add to Cart Compare Quick view Details Rapala | sku: HJ10HGH Rapala HJ10HGH Husky Jerk, 4", 3/8 oz, Helsinki Ghost MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: HJ06SB Rapala HJ06SB Husky Jerk, 2 1/2", 1/8 oz, Silver Blue MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: HJ06S Rapala HJ06S Husky Jerk, 2 1/2", 1/8 oz, Silver MSRP: Now: $6.49 Add to Cart Compare Quick view Details Rapala | sku: CD09RT Rapala Countdown Lure, 3 1/2", 7/16 oz, Rainbow Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details Rapala | sku: CD09BTR Rapala CountDown Lure, 3 1/2", 7/16 oz, Brook Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: SCH70T158 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Pearl Blue Shad MSRP: Now: $12.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15AMOCH Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Chrome/Cht Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B24A453 Bomber Deep Long A Minnow, 3 1/2" 3/8 oz, Orange Crush A well-known big fish bait, the Deep Long A employs the Long A's trademark action with a deep diving molded-in lip for durability and out-of-the-package true-running performance. Especially effective when twitched for early season bass or trolled with... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch Consistently reach suspended fish at any depth with the CountDown. Whether the fish are suspending at certain depths, at the weed tops or on bottom structure, the CountDown can get you to them consistently. Weighted lure creates slow-rolling Rapala... MSRP: Now: $13.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 3/8 oz. size is designed for medium spinning or light baitcasting tackle. The Big O was Cotton Cordell’s first “million-seller,” the... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7840 Cotton Cordell Big O, 3", 3/8 oz, Crawdad Features Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Crawdad Lure Series Big O Lure Size 3" Lure Target Species Bass | Pike | Gamefish Lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $9.49 Add to Cart Compare Quick view sku: C7622 Cotton Cordell C7622 Big O Square Lip Crankbait, 2", 1/4 oz, Perch Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $8.49 Add to Cart Compare Quick view sku: CD603 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Gold/Black The Wally Diver® is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread® in the water. Hook... MSRP: Now: $9.19 Add to Cart Compare Quick view Live Target | sku: RS70S220 LiveTarget Rainbow Smelt Shallow Jerkbait, 2 3/4", 1/8 oz, Gold/Orange LiveTarget RS70S220 Rainbow Smelt Shallow Dive Jerkbait, 3'-4', 2 3/4", #8 Hooks, 1/8 oz, Gold/Orange, Suspending Designed to be the ultimate realistic stick bait, this lure has it all, featuring a weight transfer system, rattle chamber, suspension... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: SCH70T156 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Glitter Blue Shad This life-like hollow body bait generates a tremendous splash and noise that is inviting to surface feeding Bass and Northern Pike. With its realistic profile and attention to detail, this bait replicates a juvenile Shad with remarkable accuracy. The... MSRP: Now: $13.09 Add to Cart Compare Quick view sku: XR10P Rapala XR10P X-Rap Jerkbait, 4", 7/16 oz, Perch The X-Rap is "all about the action." The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retrieve. Casts like a bullet for long accurate casts. Prominent scales and lateral line on the fuselage capture... MSRP: Now: $17.95 Add to Cart Compare Quick view Rapala | sku: RNR07CHB Rapala Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Chrome Blue Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: RNR07BG Rapala RNR07BG Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Bluegill Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR05SG Rapala RNR05SG Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver Gold Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this lure... MSRP: Now: $9.89 Add to Cart Compare Quick view Rapala | sku: RNR05BN Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Bone Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $8.89 Add to Cart Compare Quick view sku: F09S Rapala F09S Original Floating Lure, 3 1/2", 3/16 oz, Silver The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $12.19 Add to Cart Compare Quick view Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $14.29 Add to Cart Compare Quick view sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $12.19 Add to Cart Compare Quick view Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $14.95 Add to Cart Compare Quick view
Quick view Details Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger MSRP: Now: $9.49 Add to Cart Compare Quick view Details sku: C7622 Cotton Cordell C7622 Big O Square Lip Crankbait, 2", 1/4 oz, Perch MSRP: Now: $8.49 Add to Cart Compare Quick view Details sku: CD603 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Gold/Black MSRP: Now: $9.19 Add to Cart Compare Quick view Details Live Target | sku: RS70S220 LiveTarget Rainbow Smelt Shallow Jerkbait, 2 3/4", 1/8 oz, Gold/Orange MSRP: Now: $12.95 Add to Cart Compare Quick view Details sku: SCH70T156 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Glitter Blue Shad MSRP: Now: $13.09 Add to Cart Compare Quick view Details sku: XR10P Rapala XR10P X-Rap Jerkbait, 4", 7/16 oz, Perch MSRP: Now: $17.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07CHB Rapala Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Chrome Blue MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: RNR07BG Rapala RNR07BG Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Bluegill MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR05SG Rapala RNR05SG Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver Gold MSRP: Now: $9.89 Add to Cart Compare Quick view Details Rapala | sku: RNR05BN Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Bone MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: F09S Rapala F09S Original Floating Lure, 3 1/2", 3/16 oz, Silver MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red MSRP: Now: $14.95 Add to Cart Compare Quick view Details Rapala | sku: F09FT Rapala Original Floating Lure, 3 1/2", 3/16 oz, Firetiger MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F07FT Rapala F07FT Original Floating Lure, 2 3/4", 1/8 oz, Firetiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Rapala | sku: J09B Rapala J09B Jointed Minnow, 3 1/2", 1/4 oz, Blue MSRP: Now: $15.79 Add to Cart Compare Quick view Details Rapala | sku: HJ10SML Rapala Husky Jerk 4", 3/8 oz, Live Smelt MSRP: Now: $11.95 Add to Cart Compare Quick view Details Rapala | sku: HJ10PRCL Rapala Husky Jerk 10, 4", 3/8 oz, Purple Clown MSRP: Now: $13.95 Add to Cart Compare Quick view Details sku: HJ08SB Rapala HJ08SB Husky Jerk, 3 1/8", 1/4 oz, Silver Blue MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: HJ08S Rapala HJ08S Husky Jerk, 3 1/8", 1/4 oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: RNR07BN Rapala Rattlin' Lipless Crankbait 2-3/4", 1/2oz, Bone MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: RNR05HBSD Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Holographic Blue Shad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: XR10SB Rapala XR10SB X-Rap Jerkbait, 4", 7/16 oz, Silver Blue MSRP: Now: $17.95 Add to Cart Compare Quick view Details Rapala | sku: XR10HS Rapala XR10HS X-Rap Jerkbait, 4", 7/16 oz, Hot Steel MSRP: Now: $17.95 Add to Cart Compare Quick view Details sku: F09B Rapala F09B Original Floating Lure, 3 1/2", 3/16 oz, Blue MSRP: Now: $10.89 Add to Cart Compare Quick view Details Rapala | sku: F07S Rapala Original Floating Lure, 2 3/4", 1/8 oz, Silver MSRP: Now: $12.69 Add to Cart Compare Quick view Details Rapala | sku: J09S Rapala Jointed Minnow, 3 1/2", 1/4 oz, Silver MSRP: Now: $14.29 Add to Cart Compare Quick view Details Rapala | sku: J09GFR Rapala Jointed Minnow, 3 1/2", 1/4 oz, Gold Fluorescent Red MSRP: Now: $15.95 Add to Cart Compare Quick view Details Rapala | sku: J07S Rapala J07S Jointed Minnow, 2 3/4", 1/8 oz, Silver MSRP: Now: $11.79 Add to Cart Compare Quick view Details Rapala | sku: J07P Rapala J07P Jointed Minnow, 2 3/4", 1/8 oz, Perch MSRP: Now: $14.29 Add to Cart Compare Quick view Details Rapala | sku: XR08 BLU Rapala X-Rap Jerkbait, 3-1/8", 1/4 Oz, Blue UV MSRP: Now: $10.99 Add to Cart Compare Quick view Details Rapala | sku: J07B Rapala J07B Jointed Minnow, 2 3/4", 1/8 oz, Blue MSRP: Now: $11.79 Add to Cart Compare Quick view Details Rapala | sku: HJ10HGH Rapala HJ10HGH Husky Jerk, 4", 3/8 oz, Helsinki Ghost MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: HJ06SB Rapala HJ06SB Husky Jerk, 2 1/2", 1/8 oz, Silver Blue MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: HJ06S Rapala HJ06S Husky Jerk, 2 1/2", 1/8 oz, Silver MSRP: Now: $6.49 Add to Cart Compare Quick view Details Rapala | sku: CD09RT Rapala Countdown Lure, 3 1/2", 7/16 oz, Rainbow Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details Rapala | sku: CD09BTR Rapala CountDown Lure, 3 1/2", 7/16 oz, Brook Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: SCH70T158 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Pearl Blue Shad MSRP: Now: $12.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15AMOCH Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Chrome/Cht Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B24A453 Bomber Deep Long A Minnow, 3 1/2" 3/8 oz, Orange Crush A well-known big fish bait, the Deep Long A employs the Long A's trademark action with a deep diving molded-in lip for durability and out-of-the-package true-running performance. Especially effective when twitched for early season bass or trolled with... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch Consistently reach suspended fish at any depth with the CountDown. Whether the fish are suspending at certain depths, at the weed tops or on bottom structure, the CountDown can get you to them consistently. Weighted lure creates slow-rolling Rapala... MSRP: Now: $13.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 3/8 oz. size is designed for medium spinning or light baitcasting tackle. The Big O was Cotton Cordell’s first “million-seller,” the... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7840 Cotton Cordell Big O, 3", 3/8 oz, Crawdad Features Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Crawdad Lure Series Big O Lure Size 3" Lure Target Species Bass | Pike | Gamefish Lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $9.49 Add to Cart Compare Quick view sku: C7622 Cotton Cordell C7622 Big O Square Lip Crankbait, 2", 1/4 oz, Perch Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $8.49 Add to Cart Compare Quick view sku: CD603 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Gold/Black The Wally Diver® is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread® in the water. Hook... MSRP: Now: $9.19 Add to Cart Compare Quick view Live Target | sku: RS70S220 LiveTarget Rainbow Smelt Shallow Jerkbait, 2 3/4", 1/8 oz, Gold/Orange LiveTarget RS70S220 Rainbow Smelt Shallow Dive Jerkbait, 3'-4', 2 3/4", #8 Hooks, 1/8 oz, Gold/Orange, Suspending Designed to be the ultimate realistic stick bait, this lure has it all, featuring a weight transfer system, rattle chamber, suspension... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: SCH70T156 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Glitter Blue Shad This life-like hollow body bait generates a tremendous splash and noise that is inviting to surface feeding Bass and Northern Pike. With its realistic profile and attention to detail, this bait replicates a juvenile Shad with remarkable accuracy. The... MSRP: Now: $13.09 Add to Cart Compare Quick view sku: XR10P Rapala XR10P X-Rap Jerkbait, 4", 7/16 oz, Perch The X-Rap is "all about the action." The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retrieve. Casts like a bullet for long accurate casts. Prominent scales and lateral line on the fuselage capture... MSRP: Now: $17.95 Add to Cart Compare Quick view Rapala | sku: RNR07CHB Rapala Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Chrome Blue Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: RNR07BG Rapala RNR07BG Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Bluegill Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR05SG Rapala RNR05SG Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver Gold Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this lure... MSRP: Now: $9.89 Add to Cart Compare Quick view Rapala | sku: RNR05BN Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Bone Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $8.89 Add to Cart Compare Quick view sku: F09S Rapala F09S Original Floating Lure, 3 1/2", 3/16 oz, Silver The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $12.19 Add to Cart Compare Quick view Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $14.29 Add to Cart Compare Quick view sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $12.19 Add to Cart Compare Quick view Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $14.95 Add to Cart Compare Quick view
Quick view Details sku: C7622 Cotton Cordell C7622 Big O Square Lip Crankbait, 2", 1/4 oz, Perch MSRP: Now: $8.49 Add to Cart Compare Quick view Details sku: CD603 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Gold/Black MSRP: Now: $9.19 Add to Cart Compare Quick view Details Live Target | sku: RS70S220 LiveTarget Rainbow Smelt Shallow Jerkbait, 2 3/4", 1/8 oz, Gold/Orange MSRP: Now: $12.95 Add to Cart Compare Quick view Details sku: SCH70T156 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Glitter Blue Shad MSRP: Now: $13.09 Add to Cart Compare Quick view Details sku: XR10P Rapala XR10P X-Rap Jerkbait, 4", 7/16 oz, Perch MSRP: Now: $17.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07CHB Rapala Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Chrome Blue MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: RNR07BG Rapala RNR07BG Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Bluegill MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR05SG Rapala RNR05SG Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver Gold MSRP: Now: $9.89 Add to Cart Compare Quick view Details Rapala | sku: RNR05BN Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Bone MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: F09S Rapala F09S Original Floating Lure, 3 1/2", 3/16 oz, Silver MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red MSRP: Now: $14.95 Add to Cart Compare Quick view Details Rapala | sku: F09FT Rapala Original Floating Lure, 3 1/2", 3/16 oz, Firetiger MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F07FT Rapala F07FT Original Floating Lure, 2 3/4", 1/8 oz, Firetiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Rapala | sku: J09B Rapala J09B Jointed Minnow, 3 1/2", 1/4 oz, Blue MSRP: Now: $15.79 Add to Cart Compare Quick view Details Rapala | sku: HJ10SML Rapala Husky Jerk 4", 3/8 oz, Live Smelt MSRP: Now: $11.95 Add to Cart Compare Quick view Details Rapala | sku: HJ10PRCL Rapala Husky Jerk 10, 4", 3/8 oz, Purple Clown MSRP: Now: $13.95 Add to Cart Compare Quick view Details sku: HJ08SB Rapala HJ08SB Husky Jerk, 3 1/8", 1/4 oz, Silver Blue MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: HJ08S Rapala HJ08S Husky Jerk, 3 1/8", 1/4 oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: RNR07BN Rapala Rattlin' Lipless Crankbait 2-3/4", 1/2oz, Bone MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: RNR05HBSD Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Holographic Blue Shad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: XR10SB Rapala XR10SB X-Rap Jerkbait, 4", 7/16 oz, Silver Blue MSRP: Now: $17.95 Add to Cart Compare Quick view Details Rapala | sku: XR10HS Rapala XR10HS X-Rap Jerkbait, 4", 7/16 oz, Hot Steel MSRP: Now: $17.95 Add to Cart Compare Quick view Details sku: F09B Rapala F09B Original Floating Lure, 3 1/2", 3/16 oz, Blue MSRP: Now: $10.89 Add to Cart Compare Quick view Details Rapala | sku: F07S Rapala Original Floating Lure, 2 3/4", 1/8 oz, Silver MSRP: Now: $12.69 Add to Cart Compare Quick view Details Rapala | sku: J09S Rapala Jointed Minnow, 3 1/2", 1/4 oz, Silver MSRP: Now: $14.29 Add to Cart Compare Quick view Details Rapala | sku: J09GFR Rapala Jointed Minnow, 3 1/2", 1/4 oz, Gold Fluorescent Red MSRP: Now: $15.95 Add to Cart Compare Quick view Details Rapala | sku: J07S Rapala J07S Jointed Minnow, 2 3/4", 1/8 oz, Silver MSRP: Now: $11.79 Add to Cart Compare Quick view Details Rapala | sku: J07P Rapala J07P Jointed Minnow, 2 3/4", 1/8 oz, Perch MSRP: Now: $14.29 Add to Cart Compare Quick view Details Rapala | sku: XR08 BLU Rapala X-Rap Jerkbait, 3-1/8", 1/4 Oz, Blue UV MSRP: Now: $10.99 Add to Cart Compare Quick view Details Rapala | sku: J07B Rapala J07B Jointed Minnow, 2 3/4", 1/8 oz, Blue MSRP: Now: $11.79 Add to Cart Compare Quick view Details Rapala | sku: HJ10HGH Rapala HJ10HGH Husky Jerk, 4", 3/8 oz, Helsinki Ghost MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: HJ06SB Rapala HJ06SB Husky Jerk, 2 1/2", 1/8 oz, Silver Blue MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: HJ06S Rapala HJ06S Husky Jerk, 2 1/2", 1/8 oz, Silver MSRP: Now: $6.49 Add to Cart Compare Quick view Details Rapala | sku: CD09RT Rapala Countdown Lure, 3 1/2", 7/16 oz, Rainbow Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details Rapala | sku: CD09BTR Rapala CountDown Lure, 3 1/2", 7/16 oz, Brook Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: SCH70T158 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Pearl Blue Shad MSRP: Now: $12.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15AMOCH Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Chrome/Cht Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B24A453 Bomber Deep Long A Minnow, 3 1/2" 3/8 oz, Orange Crush A well-known big fish bait, the Deep Long A employs the Long A's trademark action with a deep diving molded-in lip for durability and out-of-the-package true-running performance. Especially effective when twitched for early season bass or trolled with... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch Consistently reach suspended fish at any depth with the CountDown. Whether the fish are suspending at certain depths, at the weed tops or on bottom structure, the CountDown can get you to them consistently. Weighted lure creates slow-rolling Rapala... MSRP: Now: $13.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 3/8 oz. size is designed for medium spinning or light baitcasting tackle. The Big O was Cotton Cordell’s first “million-seller,” the... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7840 Cotton Cordell Big O, 3", 3/8 oz, Crawdad Features Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Crawdad Lure Series Big O Lure Size 3" Lure Target Species Bass | Pike | Gamefish Lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $9.49 Add to Cart Compare Quick view sku: C7622 Cotton Cordell C7622 Big O Square Lip Crankbait, 2", 1/4 oz, Perch Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $8.49 Add to Cart Compare Quick view sku: CD603 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Gold/Black The Wally Diver® is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread® in the water. Hook... MSRP: Now: $9.19 Add to Cart Compare Quick view Live Target | sku: RS70S220 LiveTarget Rainbow Smelt Shallow Jerkbait, 2 3/4", 1/8 oz, Gold/Orange LiveTarget RS70S220 Rainbow Smelt Shallow Dive Jerkbait, 3'-4', 2 3/4", #8 Hooks, 1/8 oz, Gold/Orange, Suspending Designed to be the ultimate realistic stick bait, this lure has it all, featuring a weight transfer system, rattle chamber, suspension... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: SCH70T156 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Glitter Blue Shad This life-like hollow body bait generates a tremendous splash and noise that is inviting to surface feeding Bass and Northern Pike. With its realistic profile and attention to detail, this bait replicates a juvenile Shad with remarkable accuracy. The... MSRP: Now: $13.09 Add to Cart Compare Quick view sku: XR10P Rapala XR10P X-Rap Jerkbait, 4", 7/16 oz, Perch The X-Rap is "all about the action." The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retrieve. Casts like a bullet for long accurate casts. Prominent scales and lateral line on the fuselage capture... MSRP: Now: $17.95 Add to Cart Compare Quick view Rapala | sku: RNR07CHB Rapala Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Chrome Blue Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: RNR07BG Rapala RNR07BG Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Bluegill Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR05SG Rapala RNR05SG Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver Gold Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this lure... MSRP: Now: $9.89 Add to Cart Compare Quick view Rapala | sku: RNR05BN Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Bone Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $8.89 Add to Cart Compare Quick view sku: F09S Rapala F09S Original Floating Lure, 3 1/2", 3/16 oz, Silver The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $12.19 Add to Cart Compare Quick view Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $14.29 Add to Cart Compare Quick view sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $12.19 Add to Cart Compare Quick view Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $14.95 Add to Cart Compare Quick view
Quick view Details sku: CD603 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Gold/Black MSRP: Now: $9.19 Add to Cart Compare Quick view Details Live Target | sku: RS70S220 LiveTarget Rainbow Smelt Shallow Jerkbait, 2 3/4", 1/8 oz, Gold/Orange MSRP: Now: $12.95 Add to Cart Compare Quick view Details sku: SCH70T156 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Glitter Blue Shad MSRP: Now: $13.09 Add to Cart Compare Quick view Details sku: XR10P Rapala XR10P X-Rap Jerkbait, 4", 7/16 oz, Perch MSRP: Now: $17.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07CHB Rapala Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Chrome Blue MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: RNR07BG Rapala RNR07BG Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Bluegill MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR05SG Rapala RNR05SG Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver Gold MSRP: Now: $9.89 Add to Cart Compare Quick view Details Rapala | sku: RNR05BN Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Bone MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: F09S Rapala F09S Original Floating Lure, 3 1/2", 3/16 oz, Silver MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red MSRP: Now: $14.95 Add to Cart Compare Quick view Details Rapala | sku: F09FT Rapala Original Floating Lure, 3 1/2", 3/16 oz, Firetiger MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F07FT Rapala F07FT Original Floating Lure, 2 3/4", 1/8 oz, Firetiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Rapala | sku: J09B Rapala J09B Jointed Minnow, 3 1/2", 1/4 oz, Blue MSRP: Now: $15.79 Add to Cart Compare Quick view Details Rapala | sku: HJ10SML Rapala Husky Jerk 4", 3/8 oz, Live Smelt MSRP: Now: $11.95 Add to Cart Compare Quick view Details Rapala | sku: HJ10PRCL Rapala Husky Jerk 10, 4", 3/8 oz, Purple Clown MSRP: Now: $13.95 Add to Cart Compare Quick view Details sku: HJ08SB Rapala HJ08SB Husky Jerk, 3 1/8", 1/4 oz, Silver Blue MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: HJ08S Rapala HJ08S Husky Jerk, 3 1/8", 1/4 oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: RNR07BN Rapala Rattlin' Lipless Crankbait 2-3/4", 1/2oz, Bone MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: RNR05HBSD Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Holographic Blue Shad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: XR10SB Rapala XR10SB X-Rap Jerkbait, 4", 7/16 oz, Silver Blue MSRP: Now: $17.95 Add to Cart Compare Quick view Details Rapala | sku: XR10HS Rapala XR10HS X-Rap Jerkbait, 4", 7/16 oz, Hot Steel MSRP: Now: $17.95 Add to Cart Compare Quick view Details sku: F09B Rapala F09B Original Floating Lure, 3 1/2", 3/16 oz, Blue MSRP: Now: $10.89 Add to Cart Compare Quick view Details Rapala | sku: F07S Rapala Original Floating Lure, 2 3/4", 1/8 oz, Silver MSRP: Now: $12.69 Add to Cart Compare Quick view Details Rapala | sku: J09S Rapala Jointed Minnow, 3 1/2", 1/4 oz, Silver MSRP: Now: $14.29 Add to Cart Compare Quick view Details Rapala | sku: J09GFR Rapala Jointed Minnow, 3 1/2", 1/4 oz, Gold Fluorescent Red MSRP: Now: $15.95 Add to Cart Compare Quick view Details Rapala | sku: J07S Rapala J07S Jointed Minnow, 2 3/4", 1/8 oz, Silver MSRP: Now: $11.79 Add to Cart Compare Quick view Details Rapala | sku: J07P Rapala J07P Jointed Minnow, 2 3/4", 1/8 oz, Perch MSRP: Now: $14.29 Add to Cart Compare Quick view Details Rapala | sku: XR08 BLU Rapala X-Rap Jerkbait, 3-1/8", 1/4 Oz, Blue UV MSRP: Now: $10.99 Add to Cart Compare Quick view Details Rapala | sku: J07B Rapala J07B Jointed Minnow, 2 3/4", 1/8 oz, Blue MSRP: Now: $11.79 Add to Cart Compare Quick view Details Rapala | sku: HJ10HGH Rapala HJ10HGH Husky Jerk, 4", 3/8 oz, Helsinki Ghost MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: HJ06SB Rapala HJ06SB Husky Jerk, 2 1/2", 1/8 oz, Silver Blue MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: HJ06S Rapala HJ06S Husky Jerk, 2 1/2", 1/8 oz, Silver MSRP: Now: $6.49 Add to Cart Compare Quick view Details Rapala | sku: CD09RT Rapala Countdown Lure, 3 1/2", 7/16 oz, Rainbow Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details Rapala | sku: CD09BTR Rapala CountDown Lure, 3 1/2", 7/16 oz, Brook Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: SCH70T158 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Pearl Blue Shad MSRP: Now: $12.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15AMOCH Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Chrome/Cht Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B24A453 Bomber Deep Long A Minnow, 3 1/2" 3/8 oz, Orange Crush A well-known big fish bait, the Deep Long A employs the Long A's trademark action with a deep diving molded-in lip for durability and out-of-the-package true-running performance. Especially effective when twitched for early season bass or trolled with... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch Consistently reach suspended fish at any depth with the CountDown. Whether the fish are suspending at certain depths, at the weed tops or on bottom structure, the CountDown can get you to them consistently. Weighted lure creates slow-rolling Rapala... MSRP: Now: $13.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 3/8 oz. size is designed for medium spinning or light baitcasting tackle. The Big O was Cotton Cordell’s first “million-seller,” the... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7840 Cotton Cordell Big O, 3", 3/8 oz, Crawdad Features Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Crawdad Lure Series Big O Lure Size 3" Lure Target Species Bass | Pike | Gamefish Lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $9.49 Add to Cart Compare Quick view sku: C7622 Cotton Cordell C7622 Big O Square Lip Crankbait, 2", 1/4 oz, Perch Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $8.49 Add to Cart Compare Quick view sku: CD603 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Gold/Black The Wally Diver® is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread® in the water. Hook... MSRP: Now: $9.19 Add to Cart Compare Quick view Live Target | sku: RS70S220 LiveTarget Rainbow Smelt Shallow Jerkbait, 2 3/4", 1/8 oz, Gold/Orange LiveTarget RS70S220 Rainbow Smelt Shallow Dive Jerkbait, 3'-4', 2 3/4", #8 Hooks, 1/8 oz, Gold/Orange, Suspending Designed to be the ultimate realistic stick bait, this lure has it all, featuring a weight transfer system, rattle chamber, suspension... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: SCH70T156 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Glitter Blue Shad This life-like hollow body bait generates a tremendous splash and noise that is inviting to surface feeding Bass and Northern Pike. With its realistic profile and attention to detail, this bait replicates a juvenile Shad with remarkable accuracy. The... MSRP: Now: $13.09 Add to Cart Compare Quick view sku: XR10P Rapala XR10P X-Rap Jerkbait, 4", 7/16 oz, Perch The X-Rap is "all about the action." The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retrieve. Casts like a bullet for long accurate casts. Prominent scales and lateral line on the fuselage capture... MSRP: Now: $17.95 Add to Cart Compare Quick view Rapala | sku: RNR07CHB Rapala Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Chrome Blue Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: RNR07BG Rapala RNR07BG Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Bluegill Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR05SG Rapala RNR05SG Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver Gold Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this lure... MSRP: Now: $9.89 Add to Cart Compare Quick view Rapala | sku: RNR05BN Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Bone Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $8.89 Add to Cart Compare Quick view sku: F09S Rapala F09S Original Floating Lure, 3 1/2", 3/16 oz, Silver The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $12.19 Add to Cart Compare Quick view Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $14.29 Add to Cart Compare Quick view sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $12.19 Add to Cart Compare Quick view Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $14.95 Add to Cart Compare Quick view
Quick view Details Live Target | sku: RS70S220 LiveTarget Rainbow Smelt Shallow Jerkbait, 2 3/4", 1/8 oz, Gold/Orange MSRP: Now: $12.95 Add to Cart Compare Quick view Details sku: SCH70T156 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Glitter Blue Shad MSRP: Now: $13.09 Add to Cart Compare Quick view Details sku: XR10P Rapala XR10P X-Rap Jerkbait, 4", 7/16 oz, Perch MSRP: Now: $17.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07CHB Rapala Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Chrome Blue MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: RNR07BG Rapala RNR07BG Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Bluegill MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR05SG Rapala RNR05SG Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver Gold MSRP: Now: $9.89 Add to Cart Compare Quick view Details Rapala | sku: RNR05BN Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Bone MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: F09S Rapala F09S Original Floating Lure, 3 1/2", 3/16 oz, Silver MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red MSRP: Now: $14.95 Add to Cart Compare Quick view Details Rapala | sku: F09FT Rapala Original Floating Lure, 3 1/2", 3/16 oz, Firetiger MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F07FT Rapala F07FT Original Floating Lure, 2 3/4", 1/8 oz, Firetiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Rapala | sku: J09B Rapala J09B Jointed Minnow, 3 1/2", 1/4 oz, Blue MSRP: Now: $15.79 Add to Cart Compare Quick view Details Rapala | sku: HJ10SML Rapala Husky Jerk 4", 3/8 oz, Live Smelt MSRP: Now: $11.95 Add to Cart Compare Quick view Details Rapala | sku: HJ10PRCL Rapala Husky Jerk 10, 4", 3/8 oz, Purple Clown MSRP: Now: $13.95 Add to Cart Compare Quick view Details sku: HJ08SB Rapala HJ08SB Husky Jerk, 3 1/8", 1/4 oz, Silver Blue MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: HJ08S Rapala HJ08S Husky Jerk, 3 1/8", 1/4 oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: RNR07BN Rapala Rattlin' Lipless Crankbait 2-3/4", 1/2oz, Bone MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: RNR05HBSD Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Holographic Blue Shad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: XR10SB Rapala XR10SB X-Rap Jerkbait, 4", 7/16 oz, Silver Blue MSRP: Now: $17.95 Add to Cart Compare Quick view Details Rapala | sku: XR10HS Rapala XR10HS X-Rap Jerkbait, 4", 7/16 oz, Hot Steel MSRP: Now: $17.95 Add to Cart Compare Quick view Details sku: F09B Rapala F09B Original Floating Lure, 3 1/2", 3/16 oz, Blue MSRP: Now: $10.89 Add to Cart Compare Quick view Details Rapala | sku: F07S Rapala Original Floating Lure, 2 3/4", 1/8 oz, Silver MSRP: Now: $12.69 Add to Cart Compare Quick view Details Rapala | sku: J09S Rapala Jointed Minnow, 3 1/2", 1/4 oz, Silver MSRP: Now: $14.29 Add to Cart Compare Quick view Details Rapala | sku: J09GFR Rapala Jointed Minnow, 3 1/2", 1/4 oz, Gold Fluorescent Red MSRP: Now: $15.95 Add to Cart Compare Quick view Details Rapala | sku: J07S Rapala J07S Jointed Minnow, 2 3/4", 1/8 oz, Silver MSRP: Now: $11.79 Add to Cart Compare Quick view Details Rapala | sku: J07P Rapala J07P Jointed Minnow, 2 3/4", 1/8 oz, Perch MSRP: Now: $14.29 Add to Cart Compare Quick view Details Rapala | sku: XR08 BLU Rapala X-Rap Jerkbait, 3-1/8", 1/4 Oz, Blue UV MSRP: Now: $10.99 Add to Cart Compare Quick view Details Rapala | sku: J07B Rapala J07B Jointed Minnow, 2 3/4", 1/8 oz, Blue MSRP: Now: $11.79 Add to Cart Compare Quick view Details Rapala | sku: HJ10HGH Rapala HJ10HGH Husky Jerk, 4", 3/8 oz, Helsinki Ghost MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: HJ06SB Rapala HJ06SB Husky Jerk, 2 1/2", 1/8 oz, Silver Blue MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: HJ06S Rapala HJ06S Husky Jerk, 2 1/2", 1/8 oz, Silver MSRP: Now: $6.49 Add to Cart Compare Quick view Details Rapala | sku: CD09RT Rapala Countdown Lure, 3 1/2", 7/16 oz, Rainbow Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details Rapala | sku: CD09BTR Rapala CountDown Lure, 3 1/2", 7/16 oz, Brook Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: SCH70T158 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Pearl Blue Shad MSRP: Now: $12.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15AMOCH Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Chrome/Cht Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B24A453 Bomber Deep Long A Minnow, 3 1/2" 3/8 oz, Orange Crush A well-known big fish bait, the Deep Long A employs the Long A's trademark action with a deep diving molded-in lip for durability and out-of-the-package true-running performance. Especially effective when twitched for early season bass or trolled with... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch Consistently reach suspended fish at any depth with the CountDown. Whether the fish are suspending at certain depths, at the weed tops or on bottom structure, the CountDown can get you to them consistently. Weighted lure creates slow-rolling Rapala... MSRP: Now: $13.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 3/8 oz. size is designed for medium spinning or light baitcasting tackle. The Big O was Cotton Cordell’s first “million-seller,” the... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7840 Cotton Cordell Big O, 3", 3/8 oz, Crawdad Features Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Crawdad Lure Series Big O Lure Size 3" Lure Target Species Bass | Pike | Gamefish Lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $9.49 Add to Cart Compare Quick view sku: C7622 Cotton Cordell C7622 Big O Square Lip Crankbait, 2", 1/4 oz, Perch Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $8.49 Add to Cart Compare Quick view sku: CD603 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Gold/Black The Wally Diver® is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread® in the water. Hook... MSRP: Now: $9.19 Add to Cart Compare Quick view Live Target | sku: RS70S220 LiveTarget Rainbow Smelt Shallow Jerkbait, 2 3/4", 1/8 oz, Gold/Orange LiveTarget RS70S220 Rainbow Smelt Shallow Dive Jerkbait, 3'-4', 2 3/4", #8 Hooks, 1/8 oz, Gold/Orange, Suspending Designed to be the ultimate realistic stick bait, this lure has it all, featuring a weight transfer system, rattle chamber, suspension... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: SCH70T156 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Glitter Blue Shad This life-like hollow body bait generates a tremendous splash and noise that is inviting to surface feeding Bass and Northern Pike. With its realistic profile and attention to detail, this bait replicates a juvenile Shad with remarkable accuracy. The... MSRP: Now: $13.09 Add to Cart Compare Quick view sku: XR10P Rapala XR10P X-Rap Jerkbait, 4", 7/16 oz, Perch The X-Rap is "all about the action." The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retrieve. Casts like a bullet for long accurate casts. Prominent scales and lateral line on the fuselage capture... MSRP: Now: $17.95 Add to Cart Compare Quick view Rapala | sku: RNR07CHB Rapala Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Chrome Blue Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: RNR07BG Rapala RNR07BG Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Bluegill Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR05SG Rapala RNR05SG Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver Gold Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this lure... MSRP: Now: $9.89 Add to Cart Compare Quick view Rapala | sku: RNR05BN Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Bone Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $8.89 Add to Cart Compare Quick view sku: F09S Rapala F09S Original Floating Lure, 3 1/2", 3/16 oz, Silver The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $12.19 Add to Cart Compare Quick view Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $14.29 Add to Cart Compare Quick view sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $12.19 Add to Cart Compare Quick view Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $14.95 Add to Cart Compare Quick view
Quick view Details sku: SCH70T156 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Glitter Blue Shad MSRP: Now: $13.09 Add to Cart Compare Quick view Details sku: XR10P Rapala XR10P X-Rap Jerkbait, 4", 7/16 oz, Perch MSRP: Now: $17.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07CHB Rapala Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Chrome Blue MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: RNR07BG Rapala RNR07BG Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Bluegill MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR05SG Rapala RNR05SG Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver Gold MSRP: Now: $9.89 Add to Cart Compare Quick view Details Rapala | sku: RNR05BN Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Bone MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: F09S Rapala F09S Original Floating Lure, 3 1/2", 3/16 oz, Silver MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red MSRP: Now: $14.95 Add to Cart Compare Quick view Details Rapala | sku: F09FT Rapala Original Floating Lure, 3 1/2", 3/16 oz, Firetiger MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F07FT Rapala F07FT Original Floating Lure, 2 3/4", 1/8 oz, Firetiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Rapala | sku: J09B Rapala J09B Jointed Minnow, 3 1/2", 1/4 oz, Blue MSRP: Now: $15.79 Add to Cart Compare Quick view Details Rapala | sku: HJ10SML Rapala Husky Jerk 4", 3/8 oz, Live Smelt MSRP: Now: $11.95 Add to Cart Compare Quick view Details Rapala | sku: HJ10PRCL Rapala Husky Jerk 10, 4", 3/8 oz, Purple Clown MSRP: Now: $13.95 Add to Cart Compare Quick view Details sku: HJ08SB Rapala HJ08SB Husky Jerk, 3 1/8", 1/4 oz, Silver Blue MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: HJ08S Rapala HJ08S Husky Jerk, 3 1/8", 1/4 oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: RNR07BN Rapala Rattlin' Lipless Crankbait 2-3/4", 1/2oz, Bone MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: RNR05HBSD Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Holographic Blue Shad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: XR10SB Rapala XR10SB X-Rap Jerkbait, 4", 7/16 oz, Silver Blue MSRP: Now: $17.95 Add to Cart Compare Quick view Details Rapala | sku: XR10HS Rapala XR10HS X-Rap Jerkbait, 4", 7/16 oz, Hot Steel MSRP: Now: $17.95 Add to Cart Compare Quick view Details sku: F09B Rapala F09B Original Floating Lure, 3 1/2", 3/16 oz, Blue MSRP: Now: $10.89 Add to Cart Compare Quick view Details Rapala | sku: F07S Rapala Original Floating Lure, 2 3/4", 1/8 oz, Silver MSRP: Now: $12.69 Add to Cart Compare Quick view Details Rapala | sku: J09S Rapala Jointed Minnow, 3 1/2", 1/4 oz, Silver MSRP: Now: $14.29 Add to Cart Compare Quick view Details Rapala | sku: J09GFR Rapala Jointed Minnow, 3 1/2", 1/4 oz, Gold Fluorescent Red MSRP: Now: $15.95 Add to Cart Compare Quick view Details Rapala | sku: J07S Rapala J07S Jointed Minnow, 2 3/4", 1/8 oz, Silver MSRP: Now: $11.79 Add to Cart Compare Quick view Details Rapala | sku: J07P Rapala J07P Jointed Minnow, 2 3/4", 1/8 oz, Perch MSRP: Now: $14.29 Add to Cart Compare Quick view Details Rapala | sku: XR08 BLU Rapala X-Rap Jerkbait, 3-1/8", 1/4 Oz, Blue UV MSRP: Now: $10.99 Add to Cart Compare Quick view Details Rapala | sku: J07B Rapala J07B Jointed Minnow, 2 3/4", 1/8 oz, Blue MSRP: Now: $11.79 Add to Cart Compare Quick view Details Rapala | sku: HJ10HGH Rapala HJ10HGH Husky Jerk, 4", 3/8 oz, Helsinki Ghost MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: HJ06SB Rapala HJ06SB Husky Jerk, 2 1/2", 1/8 oz, Silver Blue MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: HJ06S Rapala HJ06S Husky Jerk, 2 1/2", 1/8 oz, Silver MSRP: Now: $6.49 Add to Cart Compare Quick view Details Rapala | sku: CD09RT Rapala Countdown Lure, 3 1/2", 7/16 oz, Rainbow Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details Rapala | sku: CD09BTR Rapala CountDown Lure, 3 1/2", 7/16 oz, Brook Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: SCH70T158 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Pearl Blue Shad MSRP: Now: $12.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15AMOCH Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Chrome/Cht Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B24A453 Bomber Deep Long A Minnow, 3 1/2" 3/8 oz, Orange Crush A well-known big fish bait, the Deep Long A employs the Long A's trademark action with a deep diving molded-in lip for durability and out-of-the-package true-running performance. Especially effective when twitched for early season bass or trolled with... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch Consistently reach suspended fish at any depth with the CountDown. Whether the fish are suspending at certain depths, at the weed tops or on bottom structure, the CountDown can get you to them consistently. Weighted lure creates slow-rolling Rapala... MSRP: Now: $13.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 3/8 oz. size is designed for medium spinning or light baitcasting tackle. The Big O was Cotton Cordell’s first “million-seller,” the... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7840 Cotton Cordell Big O, 3", 3/8 oz, Crawdad Features Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Crawdad Lure Series Big O Lure Size 3" Lure Target Species Bass | Pike | Gamefish Lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $9.49 Add to Cart Compare Quick view sku: C7622 Cotton Cordell C7622 Big O Square Lip Crankbait, 2", 1/4 oz, Perch Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $8.49 Add to Cart Compare Quick view sku: CD603 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Gold/Black The Wally Diver® is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread® in the water. Hook... MSRP: Now: $9.19 Add to Cart Compare Quick view Live Target | sku: RS70S220 LiveTarget Rainbow Smelt Shallow Jerkbait, 2 3/4", 1/8 oz, Gold/Orange LiveTarget RS70S220 Rainbow Smelt Shallow Dive Jerkbait, 3'-4', 2 3/4", #8 Hooks, 1/8 oz, Gold/Orange, Suspending Designed to be the ultimate realistic stick bait, this lure has it all, featuring a weight transfer system, rattle chamber, suspension... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: SCH70T156 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Glitter Blue Shad This life-like hollow body bait generates a tremendous splash and noise that is inviting to surface feeding Bass and Northern Pike. With its realistic profile and attention to detail, this bait replicates a juvenile Shad with remarkable accuracy. The... MSRP: Now: $13.09 Add to Cart Compare Quick view sku: XR10P Rapala XR10P X-Rap Jerkbait, 4", 7/16 oz, Perch The X-Rap is "all about the action." The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retrieve. Casts like a bullet for long accurate casts. Prominent scales and lateral line on the fuselage capture... MSRP: Now: $17.95 Add to Cart Compare Quick view Rapala | sku: RNR07CHB Rapala Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Chrome Blue Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: RNR07BG Rapala RNR07BG Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Bluegill Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR05SG Rapala RNR05SG Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver Gold Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this lure... MSRP: Now: $9.89 Add to Cart Compare Quick view Rapala | sku: RNR05BN Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Bone Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $8.89 Add to Cart Compare Quick view sku: F09S Rapala F09S Original Floating Lure, 3 1/2", 3/16 oz, Silver The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $12.19 Add to Cart Compare Quick view Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $14.29 Add to Cart Compare Quick view sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $12.19 Add to Cart Compare Quick view Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $14.95 Add to Cart Compare Quick view
Quick view Details sku: XR10P Rapala XR10P X-Rap Jerkbait, 4", 7/16 oz, Perch MSRP: Now: $17.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07CHB Rapala Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Chrome Blue MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: RNR07BG Rapala RNR07BG Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Bluegill MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR05SG Rapala RNR05SG Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver Gold MSRP: Now: $9.89 Add to Cart Compare Quick view Details Rapala | sku: RNR05BN Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Bone MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: F09S Rapala F09S Original Floating Lure, 3 1/2", 3/16 oz, Silver MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red MSRP: Now: $14.95 Add to Cart Compare Quick view Details Rapala | sku: F09FT Rapala Original Floating Lure, 3 1/2", 3/16 oz, Firetiger MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F07FT Rapala F07FT Original Floating Lure, 2 3/4", 1/8 oz, Firetiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Rapala | sku: J09B Rapala J09B Jointed Minnow, 3 1/2", 1/4 oz, Blue MSRP: Now: $15.79 Add to Cart Compare Quick view Details Rapala | sku: HJ10SML Rapala Husky Jerk 4", 3/8 oz, Live Smelt MSRP: Now: $11.95 Add to Cart Compare Quick view Details Rapala | sku: HJ10PRCL Rapala Husky Jerk 10, 4", 3/8 oz, Purple Clown MSRP: Now: $13.95 Add to Cart Compare Quick view Details sku: HJ08SB Rapala HJ08SB Husky Jerk, 3 1/8", 1/4 oz, Silver Blue MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: HJ08S Rapala HJ08S Husky Jerk, 3 1/8", 1/4 oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: RNR07BN Rapala Rattlin' Lipless Crankbait 2-3/4", 1/2oz, Bone MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: RNR05HBSD Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Holographic Blue Shad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: XR10SB Rapala XR10SB X-Rap Jerkbait, 4", 7/16 oz, Silver Blue MSRP: Now: $17.95 Add to Cart Compare Quick view Details Rapala | sku: XR10HS Rapala XR10HS X-Rap Jerkbait, 4", 7/16 oz, Hot Steel MSRP: Now: $17.95 Add to Cart Compare Quick view Details sku: F09B Rapala F09B Original Floating Lure, 3 1/2", 3/16 oz, Blue MSRP: Now: $10.89 Add to Cart Compare Quick view Details Rapala | sku: F07S Rapala Original Floating Lure, 2 3/4", 1/8 oz, Silver MSRP: Now: $12.69 Add to Cart Compare Quick view Details Rapala | sku: J09S Rapala Jointed Minnow, 3 1/2", 1/4 oz, Silver MSRP: Now: $14.29 Add to Cart Compare Quick view Details Rapala | sku: J09GFR Rapala Jointed Minnow, 3 1/2", 1/4 oz, Gold Fluorescent Red MSRP: Now: $15.95 Add to Cart Compare Quick view Details Rapala | sku: J07S Rapala J07S Jointed Minnow, 2 3/4", 1/8 oz, Silver MSRP: Now: $11.79 Add to Cart Compare Quick view Details Rapala | sku: J07P Rapala J07P Jointed Minnow, 2 3/4", 1/8 oz, Perch MSRP: Now: $14.29 Add to Cart Compare Quick view Details Rapala | sku: XR08 BLU Rapala X-Rap Jerkbait, 3-1/8", 1/4 Oz, Blue UV MSRP: Now: $10.99 Add to Cart Compare Quick view Details Rapala | sku: J07B Rapala J07B Jointed Minnow, 2 3/4", 1/8 oz, Blue MSRP: Now: $11.79 Add to Cart Compare Quick view Details Rapala | sku: HJ10HGH Rapala HJ10HGH Husky Jerk, 4", 3/8 oz, Helsinki Ghost MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: HJ06SB Rapala HJ06SB Husky Jerk, 2 1/2", 1/8 oz, Silver Blue MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: HJ06S Rapala HJ06S Husky Jerk, 2 1/2", 1/8 oz, Silver MSRP: Now: $6.49 Add to Cart Compare Quick view Details Rapala | sku: CD09RT Rapala Countdown Lure, 3 1/2", 7/16 oz, Rainbow Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details Rapala | sku: CD09BTR Rapala CountDown Lure, 3 1/2", 7/16 oz, Brook Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: SCH70T158 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Pearl Blue Shad MSRP: Now: $12.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15AMOCH Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Chrome/Cht Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B24A453 Bomber Deep Long A Minnow, 3 1/2" 3/8 oz, Orange Crush A well-known big fish bait, the Deep Long A employs the Long A's trademark action with a deep diving molded-in lip for durability and out-of-the-package true-running performance. Especially effective when twitched for early season bass or trolled with... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch Consistently reach suspended fish at any depth with the CountDown. Whether the fish are suspending at certain depths, at the weed tops or on bottom structure, the CountDown can get you to them consistently. Weighted lure creates slow-rolling Rapala... MSRP: Now: $13.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 3/8 oz. size is designed for medium spinning or light baitcasting tackle. The Big O was Cotton Cordell’s first “million-seller,” the... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7840 Cotton Cordell Big O, 3", 3/8 oz, Crawdad Features Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Crawdad Lure Series Big O Lure Size 3" Lure Target Species Bass | Pike | Gamefish Lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $9.49 Add to Cart Compare Quick view sku: C7622 Cotton Cordell C7622 Big O Square Lip Crankbait, 2", 1/4 oz, Perch Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $8.49 Add to Cart Compare Quick view sku: CD603 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Gold/Black The Wally Diver® is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread® in the water. Hook... MSRP: Now: $9.19 Add to Cart Compare Quick view Live Target | sku: RS70S220 LiveTarget Rainbow Smelt Shallow Jerkbait, 2 3/4", 1/8 oz, Gold/Orange LiveTarget RS70S220 Rainbow Smelt Shallow Dive Jerkbait, 3'-4', 2 3/4", #8 Hooks, 1/8 oz, Gold/Orange, Suspending Designed to be the ultimate realistic stick bait, this lure has it all, featuring a weight transfer system, rattle chamber, suspension... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: SCH70T156 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Glitter Blue Shad This life-like hollow body bait generates a tremendous splash and noise that is inviting to surface feeding Bass and Northern Pike. With its realistic profile and attention to detail, this bait replicates a juvenile Shad with remarkable accuracy. The... MSRP: Now: $13.09 Add to Cart Compare Quick view sku: XR10P Rapala XR10P X-Rap Jerkbait, 4", 7/16 oz, Perch The X-Rap is "all about the action." The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retrieve. Casts like a bullet for long accurate casts. Prominent scales and lateral line on the fuselage capture... MSRP: Now: $17.95 Add to Cart Compare Quick view Rapala | sku: RNR07CHB Rapala Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Chrome Blue Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: RNR07BG Rapala RNR07BG Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Bluegill Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR05SG Rapala RNR05SG Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver Gold Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this lure... MSRP: Now: $9.89 Add to Cart Compare Quick view Rapala | sku: RNR05BN Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Bone Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $8.89 Add to Cart Compare Quick view sku: F09S Rapala F09S Original Floating Lure, 3 1/2", 3/16 oz, Silver The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $12.19 Add to Cart Compare Quick view Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $14.29 Add to Cart Compare Quick view sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $12.19 Add to Cart Compare Quick view Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $14.95 Add to Cart Compare Quick view
Quick view Details Rapala | sku: RNR07CHB Rapala Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Chrome Blue MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: RNR07BG Rapala RNR07BG Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Bluegill MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR05SG Rapala RNR05SG Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver Gold MSRP: Now: $9.89 Add to Cart Compare Quick view Details Rapala | sku: RNR05BN Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Bone MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: F09S Rapala F09S Original Floating Lure, 3 1/2", 3/16 oz, Silver MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red MSRP: Now: $14.95 Add to Cart Compare Quick view Details Rapala | sku: F09FT Rapala Original Floating Lure, 3 1/2", 3/16 oz, Firetiger MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F07FT Rapala F07FT Original Floating Lure, 2 3/4", 1/8 oz, Firetiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Rapala | sku: J09B Rapala J09B Jointed Minnow, 3 1/2", 1/4 oz, Blue MSRP: Now: $15.79 Add to Cart Compare Quick view Details Rapala | sku: HJ10SML Rapala Husky Jerk 4", 3/8 oz, Live Smelt MSRP: Now: $11.95 Add to Cart Compare Quick view Details Rapala | sku: HJ10PRCL Rapala Husky Jerk 10, 4", 3/8 oz, Purple Clown MSRP: Now: $13.95 Add to Cart Compare Quick view Details sku: HJ08SB Rapala HJ08SB Husky Jerk, 3 1/8", 1/4 oz, Silver Blue MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: HJ08S Rapala HJ08S Husky Jerk, 3 1/8", 1/4 oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: RNR07BN Rapala Rattlin' Lipless Crankbait 2-3/4", 1/2oz, Bone MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: RNR05HBSD Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Holographic Blue Shad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: XR10SB Rapala XR10SB X-Rap Jerkbait, 4", 7/16 oz, Silver Blue MSRP: Now: $17.95 Add to Cart Compare Quick view Details Rapala | sku: XR10HS Rapala XR10HS X-Rap Jerkbait, 4", 7/16 oz, Hot Steel MSRP: Now: $17.95 Add to Cart Compare Quick view Details sku: F09B Rapala F09B Original Floating Lure, 3 1/2", 3/16 oz, Blue MSRP: Now: $10.89 Add to Cart Compare Quick view Details Rapala | sku: F07S Rapala Original Floating Lure, 2 3/4", 1/8 oz, Silver MSRP: Now: $12.69 Add to Cart Compare Quick view Details Rapala | sku: J09S Rapala Jointed Minnow, 3 1/2", 1/4 oz, Silver MSRP: Now: $14.29 Add to Cart Compare Quick view Details Rapala | sku: J09GFR Rapala Jointed Minnow, 3 1/2", 1/4 oz, Gold Fluorescent Red MSRP: Now: $15.95 Add to Cart Compare Quick view Details Rapala | sku: J07S Rapala J07S Jointed Minnow, 2 3/4", 1/8 oz, Silver MSRP: Now: $11.79 Add to Cart Compare Quick view Details Rapala | sku: J07P Rapala J07P Jointed Minnow, 2 3/4", 1/8 oz, Perch MSRP: Now: $14.29 Add to Cart Compare Quick view Details Rapala | sku: XR08 BLU Rapala X-Rap Jerkbait, 3-1/8", 1/4 Oz, Blue UV MSRP: Now: $10.99 Add to Cart Compare Quick view Details Rapala | sku: J07B Rapala J07B Jointed Minnow, 2 3/4", 1/8 oz, Blue MSRP: Now: $11.79 Add to Cart Compare Quick view Details Rapala | sku: HJ10HGH Rapala HJ10HGH Husky Jerk, 4", 3/8 oz, Helsinki Ghost MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: HJ06SB Rapala HJ06SB Husky Jerk, 2 1/2", 1/8 oz, Silver Blue MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: HJ06S Rapala HJ06S Husky Jerk, 2 1/2", 1/8 oz, Silver MSRP: Now: $6.49 Add to Cart Compare Quick view Details Rapala | sku: CD09RT Rapala Countdown Lure, 3 1/2", 7/16 oz, Rainbow Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details Rapala | sku: CD09BTR Rapala CountDown Lure, 3 1/2", 7/16 oz, Brook Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: SCH70T158 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Pearl Blue Shad MSRP: Now: $12.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15AMOCH Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Chrome/Cht Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B24A453 Bomber Deep Long A Minnow, 3 1/2" 3/8 oz, Orange Crush A well-known big fish bait, the Deep Long A employs the Long A's trademark action with a deep diving molded-in lip for durability and out-of-the-package true-running performance. Especially effective when twitched for early season bass or trolled with... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch Consistently reach suspended fish at any depth with the CountDown. Whether the fish are suspending at certain depths, at the weed tops or on bottom structure, the CountDown can get you to them consistently. Weighted lure creates slow-rolling Rapala... MSRP: Now: $13.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 3/8 oz. size is designed for medium spinning or light baitcasting tackle. The Big O was Cotton Cordell’s first “million-seller,” the... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7840 Cotton Cordell Big O, 3", 3/8 oz, Crawdad Features Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Crawdad Lure Series Big O Lure Size 3" Lure Target Species Bass | Pike | Gamefish Lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $9.49 Add to Cart Compare Quick view sku: C7622 Cotton Cordell C7622 Big O Square Lip Crankbait, 2", 1/4 oz, Perch Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $8.49 Add to Cart Compare Quick view sku: CD603 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Gold/Black The Wally Diver® is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread® in the water. Hook... MSRP: Now: $9.19 Add to Cart Compare Quick view Live Target | sku: RS70S220 LiveTarget Rainbow Smelt Shallow Jerkbait, 2 3/4", 1/8 oz, Gold/Orange LiveTarget RS70S220 Rainbow Smelt Shallow Dive Jerkbait, 3'-4', 2 3/4", #8 Hooks, 1/8 oz, Gold/Orange, Suspending Designed to be the ultimate realistic stick bait, this lure has it all, featuring a weight transfer system, rattle chamber, suspension... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: SCH70T156 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Glitter Blue Shad This life-like hollow body bait generates a tremendous splash and noise that is inviting to surface feeding Bass and Northern Pike. With its realistic profile and attention to detail, this bait replicates a juvenile Shad with remarkable accuracy. The... MSRP: Now: $13.09 Add to Cart Compare Quick view sku: XR10P Rapala XR10P X-Rap Jerkbait, 4", 7/16 oz, Perch The X-Rap is "all about the action." The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retrieve. Casts like a bullet for long accurate casts. Prominent scales and lateral line on the fuselage capture... MSRP: Now: $17.95 Add to Cart Compare Quick view Rapala | sku: RNR07CHB Rapala Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Chrome Blue Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: RNR07BG Rapala RNR07BG Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Bluegill Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR05SG Rapala RNR05SG Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver Gold Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this lure... MSRP: Now: $9.89 Add to Cart Compare Quick view Rapala | sku: RNR05BN Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Bone Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $8.89 Add to Cart Compare Quick view sku: F09S Rapala F09S Original Floating Lure, 3 1/2", 3/16 oz, Silver The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $12.19 Add to Cart Compare Quick view Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $14.29 Add to Cart Compare Quick view sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $12.19 Add to Cart Compare Quick view Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $14.95 Add to Cart Compare Quick view
Quick view Details sku: RNR07BG Rapala RNR07BG Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Bluegill MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR05SG Rapala RNR05SG Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver Gold MSRP: Now: $9.89 Add to Cart Compare Quick view Details Rapala | sku: RNR05BN Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Bone MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: F09S Rapala F09S Original Floating Lure, 3 1/2", 3/16 oz, Silver MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red MSRP: Now: $14.95 Add to Cart Compare Quick view Details Rapala | sku: F09FT Rapala Original Floating Lure, 3 1/2", 3/16 oz, Firetiger MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F07FT Rapala F07FT Original Floating Lure, 2 3/4", 1/8 oz, Firetiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Rapala | sku: J09B Rapala J09B Jointed Minnow, 3 1/2", 1/4 oz, Blue MSRP: Now: $15.79 Add to Cart Compare Quick view Details Rapala | sku: HJ10SML Rapala Husky Jerk 4", 3/8 oz, Live Smelt MSRP: Now: $11.95 Add to Cart Compare Quick view Details Rapala | sku: HJ10PRCL Rapala Husky Jerk 10, 4", 3/8 oz, Purple Clown MSRP: Now: $13.95 Add to Cart Compare Quick view Details sku: HJ08SB Rapala HJ08SB Husky Jerk, 3 1/8", 1/4 oz, Silver Blue MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: HJ08S Rapala HJ08S Husky Jerk, 3 1/8", 1/4 oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: RNR07BN Rapala Rattlin' Lipless Crankbait 2-3/4", 1/2oz, Bone MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: RNR05HBSD Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Holographic Blue Shad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: XR10SB Rapala XR10SB X-Rap Jerkbait, 4", 7/16 oz, Silver Blue MSRP: Now: $17.95 Add to Cart Compare Quick view Details Rapala | sku: XR10HS Rapala XR10HS X-Rap Jerkbait, 4", 7/16 oz, Hot Steel MSRP: Now: $17.95 Add to Cart Compare Quick view Details sku: F09B Rapala F09B Original Floating Lure, 3 1/2", 3/16 oz, Blue MSRP: Now: $10.89 Add to Cart Compare Quick view Details Rapala | sku: F07S Rapala Original Floating Lure, 2 3/4", 1/8 oz, Silver MSRP: Now: $12.69 Add to Cart Compare Quick view Details Rapala | sku: J09S Rapala Jointed Minnow, 3 1/2", 1/4 oz, Silver MSRP: Now: $14.29 Add to Cart Compare Quick view Details Rapala | sku: J09GFR Rapala Jointed Minnow, 3 1/2", 1/4 oz, Gold Fluorescent Red MSRP: Now: $15.95 Add to Cart Compare Quick view Details Rapala | sku: J07S Rapala J07S Jointed Minnow, 2 3/4", 1/8 oz, Silver MSRP: Now: $11.79 Add to Cart Compare Quick view Details Rapala | sku: J07P Rapala J07P Jointed Minnow, 2 3/4", 1/8 oz, Perch MSRP: Now: $14.29 Add to Cart Compare Quick view Details Rapala | sku: XR08 BLU Rapala X-Rap Jerkbait, 3-1/8", 1/4 Oz, Blue UV MSRP: Now: $10.99 Add to Cart Compare Quick view Details Rapala | sku: J07B Rapala J07B Jointed Minnow, 2 3/4", 1/8 oz, Blue MSRP: Now: $11.79 Add to Cart Compare Quick view Details Rapala | sku: HJ10HGH Rapala HJ10HGH Husky Jerk, 4", 3/8 oz, Helsinki Ghost MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: HJ06SB Rapala HJ06SB Husky Jerk, 2 1/2", 1/8 oz, Silver Blue MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: HJ06S Rapala HJ06S Husky Jerk, 2 1/2", 1/8 oz, Silver MSRP: Now: $6.49 Add to Cart Compare Quick view Details Rapala | sku: CD09RT Rapala Countdown Lure, 3 1/2", 7/16 oz, Rainbow Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details Rapala | sku: CD09BTR Rapala CountDown Lure, 3 1/2", 7/16 oz, Brook Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: SCH70T158 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Pearl Blue Shad MSRP: Now: $12.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15AMOCH Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Chrome/Cht Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B24A453 Bomber Deep Long A Minnow, 3 1/2" 3/8 oz, Orange Crush A well-known big fish bait, the Deep Long A employs the Long A's trademark action with a deep diving molded-in lip for durability and out-of-the-package true-running performance. Especially effective when twitched for early season bass or trolled with... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch Consistently reach suspended fish at any depth with the CountDown. Whether the fish are suspending at certain depths, at the weed tops or on bottom structure, the CountDown can get you to them consistently. Weighted lure creates slow-rolling Rapala... MSRP: Now: $13.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 3/8 oz. size is designed for medium spinning or light baitcasting tackle. The Big O was Cotton Cordell’s first “million-seller,” the... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7840 Cotton Cordell Big O, 3", 3/8 oz, Crawdad Features Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Crawdad Lure Series Big O Lure Size 3" Lure Target Species Bass | Pike | Gamefish Lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $9.49 Add to Cart Compare Quick view sku: C7622 Cotton Cordell C7622 Big O Square Lip Crankbait, 2", 1/4 oz, Perch Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $8.49 Add to Cart Compare Quick view sku: CD603 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Gold/Black The Wally Diver® is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread® in the water. Hook... MSRP: Now: $9.19 Add to Cart Compare Quick view Live Target | sku: RS70S220 LiveTarget Rainbow Smelt Shallow Jerkbait, 2 3/4", 1/8 oz, Gold/Orange LiveTarget RS70S220 Rainbow Smelt Shallow Dive Jerkbait, 3'-4', 2 3/4", #8 Hooks, 1/8 oz, Gold/Orange, Suspending Designed to be the ultimate realistic stick bait, this lure has it all, featuring a weight transfer system, rattle chamber, suspension... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: SCH70T156 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Glitter Blue Shad This life-like hollow body bait generates a tremendous splash and noise that is inviting to surface feeding Bass and Northern Pike. With its realistic profile and attention to detail, this bait replicates a juvenile Shad with remarkable accuracy. The... MSRP: Now: $13.09 Add to Cart Compare Quick view sku: XR10P Rapala XR10P X-Rap Jerkbait, 4", 7/16 oz, Perch The X-Rap is "all about the action." The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retrieve. Casts like a bullet for long accurate casts. Prominent scales and lateral line on the fuselage capture... MSRP: Now: $17.95 Add to Cart Compare Quick view Rapala | sku: RNR07CHB Rapala Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Chrome Blue Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: RNR07BG Rapala RNR07BG Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Bluegill Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR05SG Rapala RNR05SG Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver Gold Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this lure... MSRP: Now: $9.89 Add to Cart Compare Quick view Rapala | sku: RNR05BN Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Bone Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $8.89 Add to Cart Compare Quick view sku: F09S Rapala F09S Original Floating Lure, 3 1/2", 3/16 oz, Silver The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $12.19 Add to Cart Compare Quick view Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $14.29 Add to Cart Compare Quick view sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $12.19 Add to Cart Compare Quick view Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $14.95 Add to Cart Compare Quick view
Quick view Details Rapala | sku: RNR05SG Rapala RNR05SG Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver Gold MSRP: Now: $9.89 Add to Cart Compare Quick view Details Rapala | sku: RNR05BN Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Bone MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: F09S Rapala F09S Original Floating Lure, 3 1/2", 3/16 oz, Silver MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red MSRP: Now: $14.95 Add to Cart Compare Quick view Details Rapala | sku: F09FT Rapala Original Floating Lure, 3 1/2", 3/16 oz, Firetiger MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F07FT Rapala F07FT Original Floating Lure, 2 3/4", 1/8 oz, Firetiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Rapala | sku: J09B Rapala J09B Jointed Minnow, 3 1/2", 1/4 oz, Blue MSRP: Now: $15.79 Add to Cart Compare Quick view Details Rapala | sku: HJ10SML Rapala Husky Jerk 4", 3/8 oz, Live Smelt MSRP: Now: $11.95 Add to Cart Compare Quick view Details Rapala | sku: HJ10PRCL Rapala Husky Jerk 10, 4", 3/8 oz, Purple Clown MSRP: Now: $13.95 Add to Cart Compare Quick view Details sku: HJ08SB Rapala HJ08SB Husky Jerk, 3 1/8", 1/4 oz, Silver Blue MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: HJ08S Rapala HJ08S Husky Jerk, 3 1/8", 1/4 oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: RNR07BN Rapala Rattlin' Lipless Crankbait 2-3/4", 1/2oz, Bone MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: RNR05HBSD Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Holographic Blue Shad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: XR10SB Rapala XR10SB X-Rap Jerkbait, 4", 7/16 oz, Silver Blue MSRP: Now: $17.95 Add to Cart Compare Quick view Details Rapala | sku: XR10HS Rapala XR10HS X-Rap Jerkbait, 4", 7/16 oz, Hot Steel MSRP: Now: $17.95 Add to Cart Compare Quick view Details sku: F09B Rapala F09B Original Floating Lure, 3 1/2", 3/16 oz, Blue MSRP: Now: $10.89 Add to Cart Compare Quick view Details Rapala | sku: F07S Rapala Original Floating Lure, 2 3/4", 1/8 oz, Silver MSRP: Now: $12.69 Add to Cart Compare Quick view Details Rapala | sku: J09S Rapala Jointed Minnow, 3 1/2", 1/4 oz, Silver MSRP: Now: $14.29 Add to Cart Compare Quick view Details Rapala | sku: J09GFR Rapala Jointed Minnow, 3 1/2", 1/4 oz, Gold Fluorescent Red MSRP: Now: $15.95 Add to Cart Compare Quick view Details Rapala | sku: J07S Rapala J07S Jointed Minnow, 2 3/4", 1/8 oz, Silver MSRP: Now: $11.79 Add to Cart Compare Quick view Details Rapala | sku: J07P Rapala J07P Jointed Minnow, 2 3/4", 1/8 oz, Perch MSRP: Now: $14.29 Add to Cart Compare Quick view Details Rapala | sku: XR08 BLU Rapala X-Rap Jerkbait, 3-1/8", 1/4 Oz, Blue UV MSRP: Now: $10.99 Add to Cart Compare Quick view Details Rapala | sku: J07B Rapala J07B Jointed Minnow, 2 3/4", 1/8 oz, Blue MSRP: Now: $11.79 Add to Cart Compare Quick view Details Rapala | sku: HJ10HGH Rapala HJ10HGH Husky Jerk, 4", 3/8 oz, Helsinki Ghost MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: HJ06SB Rapala HJ06SB Husky Jerk, 2 1/2", 1/8 oz, Silver Blue MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: HJ06S Rapala HJ06S Husky Jerk, 2 1/2", 1/8 oz, Silver MSRP: Now: $6.49 Add to Cart Compare Quick view Details Rapala | sku: CD09RT Rapala Countdown Lure, 3 1/2", 7/16 oz, Rainbow Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details Rapala | sku: CD09BTR Rapala CountDown Lure, 3 1/2", 7/16 oz, Brook Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: SCH70T158 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Pearl Blue Shad MSRP: Now: $12.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15AMOCH Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Chrome/Cht Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B24A453 Bomber Deep Long A Minnow, 3 1/2" 3/8 oz, Orange Crush A well-known big fish bait, the Deep Long A employs the Long A's trademark action with a deep diving molded-in lip for durability and out-of-the-package true-running performance. Especially effective when twitched for early season bass or trolled with... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch Consistently reach suspended fish at any depth with the CountDown. Whether the fish are suspending at certain depths, at the weed tops or on bottom structure, the CountDown can get you to them consistently. Weighted lure creates slow-rolling Rapala... MSRP: Now: $13.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 3/8 oz. size is designed for medium spinning or light baitcasting tackle. The Big O was Cotton Cordell’s first “million-seller,” the... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7840 Cotton Cordell Big O, 3", 3/8 oz, Crawdad Features Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Crawdad Lure Series Big O Lure Size 3" Lure Target Species Bass | Pike | Gamefish Lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $9.49 Add to Cart Compare Quick view sku: C7622 Cotton Cordell C7622 Big O Square Lip Crankbait, 2", 1/4 oz, Perch Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $8.49 Add to Cart Compare Quick view sku: CD603 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Gold/Black The Wally Diver® is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread® in the water. Hook... MSRP: Now: $9.19 Add to Cart Compare Quick view Live Target | sku: RS70S220 LiveTarget Rainbow Smelt Shallow Jerkbait, 2 3/4", 1/8 oz, Gold/Orange LiveTarget RS70S220 Rainbow Smelt Shallow Dive Jerkbait, 3'-4', 2 3/4", #8 Hooks, 1/8 oz, Gold/Orange, Suspending Designed to be the ultimate realistic stick bait, this lure has it all, featuring a weight transfer system, rattle chamber, suspension... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: SCH70T156 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Glitter Blue Shad This life-like hollow body bait generates a tremendous splash and noise that is inviting to surface feeding Bass and Northern Pike. With its realistic profile and attention to detail, this bait replicates a juvenile Shad with remarkable accuracy. The... MSRP: Now: $13.09 Add to Cart Compare Quick view sku: XR10P Rapala XR10P X-Rap Jerkbait, 4", 7/16 oz, Perch The X-Rap is "all about the action." The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retrieve. Casts like a bullet for long accurate casts. Prominent scales and lateral line on the fuselage capture... MSRP: Now: $17.95 Add to Cart Compare Quick view Rapala | sku: RNR07CHB Rapala Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Chrome Blue Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: RNR07BG Rapala RNR07BG Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Bluegill Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR05SG Rapala RNR05SG Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver Gold Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this lure... MSRP: Now: $9.89 Add to Cart Compare Quick view Rapala | sku: RNR05BN Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Bone Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $8.89 Add to Cart Compare Quick view sku: F09S Rapala F09S Original Floating Lure, 3 1/2", 3/16 oz, Silver The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $12.19 Add to Cart Compare Quick view Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $14.29 Add to Cart Compare Quick view sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $12.19 Add to Cart Compare Quick view Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $14.95 Add to Cart Compare Quick view
Quick view Details Rapala | sku: RNR05BN Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Bone MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: F09S Rapala F09S Original Floating Lure, 3 1/2", 3/16 oz, Silver MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red MSRP: Now: $14.95 Add to Cart Compare Quick view Details Rapala | sku: F09FT Rapala Original Floating Lure, 3 1/2", 3/16 oz, Firetiger MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F07FT Rapala F07FT Original Floating Lure, 2 3/4", 1/8 oz, Firetiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Rapala | sku: J09B Rapala J09B Jointed Minnow, 3 1/2", 1/4 oz, Blue MSRP: Now: $15.79 Add to Cart Compare Quick view Details Rapala | sku: HJ10SML Rapala Husky Jerk 4", 3/8 oz, Live Smelt MSRP: Now: $11.95 Add to Cart Compare Quick view Details Rapala | sku: HJ10PRCL Rapala Husky Jerk 10, 4", 3/8 oz, Purple Clown MSRP: Now: $13.95 Add to Cart Compare Quick view Details sku: HJ08SB Rapala HJ08SB Husky Jerk, 3 1/8", 1/4 oz, Silver Blue MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: HJ08S Rapala HJ08S Husky Jerk, 3 1/8", 1/4 oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: RNR07BN Rapala Rattlin' Lipless Crankbait 2-3/4", 1/2oz, Bone MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: RNR05HBSD Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Holographic Blue Shad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: XR10SB Rapala XR10SB X-Rap Jerkbait, 4", 7/16 oz, Silver Blue MSRP: Now: $17.95 Add to Cart Compare Quick view Details Rapala | sku: XR10HS Rapala XR10HS X-Rap Jerkbait, 4", 7/16 oz, Hot Steel MSRP: Now: $17.95 Add to Cart Compare Quick view Details sku: F09B Rapala F09B Original Floating Lure, 3 1/2", 3/16 oz, Blue MSRP: Now: $10.89 Add to Cart Compare Quick view Details Rapala | sku: F07S Rapala Original Floating Lure, 2 3/4", 1/8 oz, Silver MSRP: Now: $12.69 Add to Cart Compare Quick view Details Rapala | sku: J09S Rapala Jointed Minnow, 3 1/2", 1/4 oz, Silver MSRP: Now: $14.29 Add to Cart Compare Quick view Details Rapala | sku: J09GFR Rapala Jointed Minnow, 3 1/2", 1/4 oz, Gold Fluorescent Red MSRP: Now: $15.95 Add to Cart Compare Quick view Details Rapala | sku: J07S Rapala J07S Jointed Minnow, 2 3/4", 1/8 oz, Silver MSRP: Now: $11.79 Add to Cart Compare Quick view Details Rapala | sku: J07P Rapala J07P Jointed Minnow, 2 3/4", 1/8 oz, Perch MSRP: Now: $14.29 Add to Cart Compare Quick view Details Rapala | sku: XR08 BLU Rapala X-Rap Jerkbait, 3-1/8", 1/4 Oz, Blue UV MSRP: Now: $10.99 Add to Cart Compare Quick view Details Rapala | sku: J07B Rapala J07B Jointed Minnow, 2 3/4", 1/8 oz, Blue MSRP: Now: $11.79 Add to Cart Compare Quick view Details Rapala | sku: HJ10HGH Rapala HJ10HGH Husky Jerk, 4", 3/8 oz, Helsinki Ghost MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: HJ06SB Rapala HJ06SB Husky Jerk, 2 1/2", 1/8 oz, Silver Blue MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: HJ06S Rapala HJ06S Husky Jerk, 2 1/2", 1/8 oz, Silver MSRP: Now: $6.49 Add to Cart Compare Quick view Details Rapala | sku: CD09RT Rapala Countdown Lure, 3 1/2", 7/16 oz, Rainbow Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details Rapala | sku: CD09BTR Rapala CountDown Lure, 3 1/2", 7/16 oz, Brook Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: SCH70T158 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Pearl Blue Shad MSRP: Now: $12.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15AMOCH Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Chrome/Cht Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B24A453 Bomber Deep Long A Minnow, 3 1/2" 3/8 oz, Orange Crush A well-known big fish bait, the Deep Long A employs the Long A's trademark action with a deep diving molded-in lip for durability and out-of-the-package true-running performance. Especially effective when twitched for early season bass or trolled with... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch Consistently reach suspended fish at any depth with the CountDown. Whether the fish are suspending at certain depths, at the weed tops or on bottom structure, the CountDown can get you to them consistently. Weighted lure creates slow-rolling Rapala... MSRP: Now: $13.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 3/8 oz. size is designed for medium spinning or light baitcasting tackle. The Big O was Cotton Cordell’s first “million-seller,” the... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7840 Cotton Cordell Big O, 3", 3/8 oz, Crawdad Features Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Crawdad Lure Series Big O Lure Size 3" Lure Target Species Bass | Pike | Gamefish Lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $9.49 Add to Cart Compare Quick view sku: C7622 Cotton Cordell C7622 Big O Square Lip Crankbait, 2", 1/4 oz, Perch Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $8.49 Add to Cart Compare Quick view sku: CD603 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Gold/Black The Wally Diver® is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread® in the water. Hook... MSRP: Now: $9.19 Add to Cart Compare Quick view Live Target | sku: RS70S220 LiveTarget Rainbow Smelt Shallow Jerkbait, 2 3/4", 1/8 oz, Gold/Orange LiveTarget RS70S220 Rainbow Smelt Shallow Dive Jerkbait, 3'-4', 2 3/4", #8 Hooks, 1/8 oz, Gold/Orange, Suspending Designed to be the ultimate realistic stick bait, this lure has it all, featuring a weight transfer system, rattle chamber, suspension... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: SCH70T156 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Glitter Blue Shad This life-like hollow body bait generates a tremendous splash and noise that is inviting to surface feeding Bass and Northern Pike. With its realistic profile and attention to detail, this bait replicates a juvenile Shad with remarkable accuracy. The... MSRP: Now: $13.09 Add to Cart Compare Quick view sku: XR10P Rapala XR10P X-Rap Jerkbait, 4", 7/16 oz, Perch The X-Rap is "all about the action." The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retrieve. Casts like a bullet for long accurate casts. Prominent scales and lateral line on the fuselage capture... MSRP: Now: $17.95 Add to Cart Compare Quick view Rapala | sku: RNR07CHB Rapala Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Chrome Blue Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: RNR07BG Rapala RNR07BG Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Bluegill Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR05SG Rapala RNR05SG Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver Gold Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this lure... MSRP: Now: $9.89 Add to Cart Compare Quick view Rapala | sku: RNR05BN Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Bone Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $8.89 Add to Cart Compare Quick view sku: F09S Rapala F09S Original Floating Lure, 3 1/2", 3/16 oz, Silver The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $12.19 Add to Cart Compare Quick view Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $14.29 Add to Cart Compare Quick view sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $12.19 Add to Cart Compare Quick view Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $14.95 Add to Cart Compare Quick view
Quick view Details sku: F09S Rapala F09S Original Floating Lure, 3 1/2", 3/16 oz, Silver MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red MSRP: Now: $14.95 Add to Cart Compare Quick view Details Rapala | sku: F09FT Rapala Original Floating Lure, 3 1/2", 3/16 oz, Firetiger MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F07FT Rapala F07FT Original Floating Lure, 2 3/4", 1/8 oz, Firetiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Rapala | sku: J09B Rapala J09B Jointed Minnow, 3 1/2", 1/4 oz, Blue MSRP: Now: $15.79 Add to Cart Compare Quick view Details Rapala | sku: HJ10SML Rapala Husky Jerk 4", 3/8 oz, Live Smelt MSRP: Now: $11.95 Add to Cart Compare Quick view Details Rapala | sku: HJ10PRCL Rapala Husky Jerk 10, 4", 3/8 oz, Purple Clown MSRP: Now: $13.95 Add to Cart Compare Quick view Details sku: HJ08SB Rapala HJ08SB Husky Jerk, 3 1/8", 1/4 oz, Silver Blue MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: HJ08S Rapala HJ08S Husky Jerk, 3 1/8", 1/4 oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: RNR07BN Rapala Rattlin' Lipless Crankbait 2-3/4", 1/2oz, Bone MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: RNR05HBSD Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Holographic Blue Shad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: XR10SB Rapala XR10SB X-Rap Jerkbait, 4", 7/16 oz, Silver Blue MSRP: Now: $17.95 Add to Cart Compare Quick view Details Rapala | sku: XR10HS Rapala XR10HS X-Rap Jerkbait, 4", 7/16 oz, Hot Steel MSRP: Now: $17.95 Add to Cart Compare Quick view Details sku: F09B Rapala F09B Original Floating Lure, 3 1/2", 3/16 oz, Blue MSRP: Now: $10.89 Add to Cart Compare Quick view Details Rapala | sku: F07S Rapala Original Floating Lure, 2 3/4", 1/8 oz, Silver MSRP: Now: $12.69 Add to Cart Compare Quick view Details Rapala | sku: J09S Rapala Jointed Minnow, 3 1/2", 1/4 oz, Silver MSRP: Now: $14.29 Add to Cart Compare Quick view Details Rapala | sku: J09GFR Rapala Jointed Minnow, 3 1/2", 1/4 oz, Gold Fluorescent Red MSRP: Now: $15.95 Add to Cart Compare Quick view Details Rapala | sku: J07S Rapala J07S Jointed Minnow, 2 3/4", 1/8 oz, Silver MSRP: Now: $11.79 Add to Cart Compare Quick view Details Rapala | sku: J07P Rapala J07P Jointed Minnow, 2 3/4", 1/8 oz, Perch MSRP: Now: $14.29 Add to Cart Compare Quick view Details Rapala | sku: XR08 BLU Rapala X-Rap Jerkbait, 3-1/8", 1/4 Oz, Blue UV MSRP: Now: $10.99 Add to Cart Compare Quick view Details Rapala | sku: J07B Rapala J07B Jointed Minnow, 2 3/4", 1/8 oz, Blue MSRP: Now: $11.79 Add to Cart Compare Quick view Details Rapala | sku: HJ10HGH Rapala HJ10HGH Husky Jerk, 4", 3/8 oz, Helsinki Ghost MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: HJ06SB Rapala HJ06SB Husky Jerk, 2 1/2", 1/8 oz, Silver Blue MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: HJ06S Rapala HJ06S Husky Jerk, 2 1/2", 1/8 oz, Silver MSRP: Now: $6.49 Add to Cart Compare Quick view Details Rapala | sku: CD09RT Rapala Countdown Lure, 3 1/2", 7/16 oz, Rainbow Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details Rapala | sku: CD09BTR Rapala CountDown Lure, 3 1/2", 7/16 oz, Brook Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: SCH70T158 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Pearl Blue Shad MSRP: Now: $12.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15AMOCH Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Chrome/Cht Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B24A453 Bomber Deep Long A Minnow, 3 1/2" 3/8 oz, Orange Crush A well-known big fish bait, the Deep Long A employs the Long A's trademark action with a deep diving molded-in lip for durability and out-of-the-package true-running performance. Especially effective when twitched for early season bass or trolled with... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch Consistently reach suspended fish at any depth with the CountDown. Whether the fish are suspending at certain depths, at the weed tops or on bottom structure, the CountDown can get you to them consistently. Weighted lure creates slow-rolling Rapala... MSRP: Now: $13.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 3/8 oz. size is designed for medium spinning or light baitcasting tackle. The Big O was Cotton Cordell’s first “million-seller,” the... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7840 Cotton Cordell Big O, 3", 3/8 oz, Crawdad Features Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Crawdad Lure Series Big O Lure Size 3" Lure Target Species Bass | Pike | Gamefish Lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $9.49 Add to Cart Compare Quick view sku: C7622 Cotton Cordell C7622 Big O Square Lip Crankbait, 2", 1/4 oz, Perch Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $8.49 Add to Cart Compare Quick view sku: CD603 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Gold/Black The Wally Diver® is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread® in the water. Hook... MSRP: Now: $9.19 Add to Cart Compare Quick view Live Target | sku: RS70S220 LiveTarget Rainbow Smelt Shallow Jerkbait, 2 3/4", 1/8 oz, Gold/Orange LiveTarget RS70S220 Rainbow Smelt Shallow Dive Jerkbait, 3'-4', 2 3/4", #8 Hooks, 1/8 oz, Gold/Orange, Suspending Designed to be the ultimate realistic stick bait, this lure has it all, featuring a weight transfer system, rattle chamber, suspension... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: SCH70T156 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Glitter Blue Shad This life-like hollow body bait generates a tremendous splash and noise that is inviting to surface feeding Bass and Northern Pike. With its realistic profile and attention to detail, this bait replicates a juvenile Shad with remarkable accuracy. The... MSRP: Now: $13.09 Add to Cart Compare Quick view sku: XR10P Rapala XR10P X-Rap Jerkbait, 4", 7/16 oz, Perch The X-Rap is "all about the action." The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retrieve. Casts like a bullet for long accurate casts. Prominent scales and lateral line on the fuselage capture... MSRP: Now: $17.95 Add to Cart Compare Quick view Rapala | sku: RNR07CHB Rapala Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Chrome Blue Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: RNR07BG Rapala RNR07BG Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Bluegill Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR05SG Rapala RNR05SG Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver Gold Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this lure... MSRP: Now: $9.89 Add to Cart Compare Quick view Rapala | sku: RNR05BN Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Bone Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $8.89 Add to Cart Compare Quick view sku: F09S Rapala F09S Original Floating Lure, 3 1/2", 3/16 oz, Silver The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $12.19 Add to Cart Compare Quick view Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $14.29 Add to Cart Compare Quick view sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $12.19 Add to Cart Compare Quick view Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $14.95 Add to Cart Compare Quick view
Quick view Details Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red MSRP: Now: $14.95 Add to Cart Compare Quick view Details Rapala | sku: F09FT Rapala Original Floating Lure, 3 1/2", 3/16 oz, Firetiger MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F07FT Rapala F07FT Original Floating Lure, 2 3/4", 1/8 oz, Firetiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Rapala | sku: J09B Rapala J09B Jointed Minnow, 3 1/2", 1/4 oz, Blue MSRP: Now: $15.79 Add to Cart Compare Quick view Details Rapala | sku: HJ10SML Rapala Husky Jerk 4", 3/8 oz, Live Smelt MSRP: Now: $11.95 Add to Cart Compare Quick view Details Rapala | sku: HJ10PRCL Rapala Husky Jerk 10, 4", 3/8 oz, Purple Clown MSRP: Now: $13.95 Add to Cart Compare Quick view Details sku: HJ08SB Rapala HJ08SB Husky Jerk, 3 1/8", 1/4 oz, Silver Blue MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: HJ08S Rapala HJ08S Husky Jerk, 3 1/8", 1/4 oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: RNR07BN Rapala Rattlin' Lipless Crankbait 2-3/4", 1/2oz, Bone MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: RNR05HBSD Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Holographic Blue Shad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: XR10SB Rapala XR10SB X-Rap Jerkbait, 4", 7/16 oz, Silver Blue MSRP: Now: $17.95 Add to Cart Compare Quick view Details Rapala | sku: XR10HS Rapala XR10HS X-Rap Jerkbait, 4", 7/16 oz, Hot Steel MSRP: Now: $17.95 Add to Cart Compare Quick view Details sku: F09B Rapala F09B Original Floating Lure, 3 1/2", 3/16 oz, Blue MSRP: Now: $10.89 Add to Cart Compare Quick view Details Rapala | sku: F07S Rapala Original Floating Lure, 2 3/4", 1/8 oz, Silver MSRP: Now: $12.69 Add to Cart Compare Quick view Details Rapala | sku: J09S Rapala Jointed Minnow, 3 1/2", 1/4 oz, Silver MSRP: Now: $14.29 Add to Cart Compare Quick view Details Rapala | sku: J09GFR Rapala Jointed Minnow, 3 1/2", 1/4 oz, Gold Fluorescent Red MSRP: Now: $15.95 Add to Cart Compare Quick view Details Rapala | sku: J07S Rapala J07S Jointed Minnow, 2 3/4", 1/8 oz, Silver MSRP: Now: $11.79 Add to Cart Compare Quick view Details Rapala | sku: J07P Rapala J07P Jointed Minnow, 2 3/4", 1/8 oz, Perch MSRP: Now: $14.29 Add to Cart Compare Quick view Details Rapala | sku: XR08 BLU Rapala X-Rap Jerkbait, 3-1/8", 1/4 Oz, Blue UV MSRP: Now: $10.99 Add to Cart Compare Quick view Details Rapala | sku: J07B Rapala J07B Jointed Minnow, 2 3/4", 1/8 oz, Blue MSRP: Now: $11.79 Add to Cart Compare Quick view Details Rapala | sku: HJ10HGH Rapala HJ10HGH Husky Jerk, 4", 3/8 oz, Helsinki Ghost MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: HJ06SB Rapala HJ06SB Husky Jerk, 2 1/2", 1/8 oz, Silver Blue MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: HJ06S Rapala HJ06S Husky Jerk, 2 1/2", 1/8 oz, Silver MSRP: Now: $6.49 Add to Cart Compare Quick view Details Rapala | sku: CD09RT Rapala Countdown Lure, 3 1/2", 7/16 oz, Rainbow Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details Rapala | sku: CD09BTR Rapala CountDown Lure, 3 1/2", 7/16 oz, Brook Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: SCH70T158 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Pearl Blue Shad MSRP: Now: $12.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15AMOCH Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Chrome/Cht Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B24A453 Bomber Deep Long A Minnow, 3 1/2" 3/8 oz, Orange Crush A well-known big fish bait, the Deep Long A employs the Long A's trademark action with a deep diving molded-in lip for durability and out-of-the-package true-running performance. Especially effective when twitched for early season bass or trolled with... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch Consistently reach suspended fish at any depth with the CountDown. Whether the fish are suspending at certain depths, at the weed tops or on bottom structure, the CountDown can get you to them consistently. Weighted lure creates slow-rolling Rapala... MSRP: Now: $13.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 3/8 oz. size is designed for medium spinning or light baitcasting tackle. The Big O was Cotton Cordell’s first “million-seller,” the... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7840 Cotton Cordell Big O, 3", 3/8 oz, Crawdad Features Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Crawdad Lure Series Big O Lure Size 3" Lure Target Species Bass | Pike | Gamefish Lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $9.49 Add to Cart Compare Quick view sku: C7622 Cotton Cordell C7622 Big O Square Lip Crankbait, 2", 1/4 oz, Perch Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $8.49 Add to Cart Compare Quick view sku: CD603 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Gold/Black The Wally Diver® is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread® in the water. Hook... MSRP: Now: $9.19 Add to Cart Compare Quick view Live Target | sku: RS70S220 LiveTarget Rainbow Smelt Shallow Jerkbait, 2 3/4", 1/8 oz, Gold/Orange LiveTarget RS70S220 Rainbow Smelt Shallow Dive Jerkbait, 3'-4', 2 3/4", #8 Hooks, 1/8 oz, Gold/Orange, Suspending Designed to be the ultimate realistic stick bait, this lure has it all, featuring a weight transfer system, rattle chamber, suspension... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: SCH70T156 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Glitter Blue Shad This life-like hollow body bait generates a tremendous splash and noise that is inviting to surface feeding Bass and Northern Pike. With its realistic profile and attention to detail, this bait replicates a juvenile Shad with remarkable accuracy. The... MSRP: Now: $13.09 Add to Cart Compare Quick view sku: XR10P Rapala XR10P X-Rap Jerkbait, 4", 7/16 oz, Perch The X-Rap is "all about the action." The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retrieve. Casts like a bullet for long accurate casts. Prominent scales and lateral line on the fuselage capture... MSRP: Now: $17.95 Add to Cart Compare Quick view Rapala | sku: RNR07CHB Rapala Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Chrome Blue Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: RNR07BG Rapala RNR07BG Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Bluegill Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR05SG Rapala RNR05SG Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver Gold Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this lure... MSRP: Now: $9.89 Add to Cart Compare Quick view Rapala | sku: RNR05BN Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Bone Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $8.89 Add to Cart Compare Quick view sku: F09S Rapala F09S Original Floating Lure, 3 1/2", 3/16 oz, Silver The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $12.19 Add to Cart Compare Quick view Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $14.29 Add to Cart Compare Quick view sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $12.19 Add to Cart Compare Quick view Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $14.95 Add to Cart Compare Quick view
Quick view Details sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch MSRP: Now: $12.19 Add to Cart Compare Quick view Details Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red MSRP: Now: $14.95 Add to Cart Compare Quick view Details Rapala | sku: F09FT Rapala Original Floating Lure, 3 1/2", 3/16 oz, Firetiger MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F07FT Rapala F07FT Original Floating Lure, 2 3/4", 1/8 oz, Firetiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Rapala | sku: J09B Rapala J09B Jointed Minnow, 3 1/2", 1/4 oz, Blue MSRP: Now: $15.79 Add to Cart Compare Quick view Details Rapala | sku: HJ10SML Rapala Husky Jerk 4", 3/8 oz, Live Smelt MSRP: Now: $11.95 Add to Cart Compare Quick view Details Rapala | sku: HJ10PRCL Rapala Husky Jerk 10, 4", 3/8 oz, Purple Clown MSRP: Now: $13.95 Add to Cart Compare Quick view Details sku: HJ08SB Rapala HJ08SB Husky Jerk, 3 1/8", 1/4 oz, Silver Blue MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: HJ08S Rapala HJ08S Husky Jerk, 3 1/8", 1/4 oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: RNR07BN Rapala Rattlin' Lipless Crankbait 2-3/4", 1/2oz, Bone MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: RNR05HBSD Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Holographic Blue Shad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: XR10SB Rapala XR10SB X-Rap Jerkbait, 4", 7/16 oz, Silver Blue MSRP: Now: $17.95 Add to Cart Compare Quick view Details Rapala | sku: XR10HS Rapala XR10HS X-Rap Jerkbait, 4", 7/16 oz, Hot Steel MSRP: Now: $17.95 Add to Cart Compare Quick view Details sku: F09B Rapala F09B Original Floating Lure, 3 1/2", 3/16 oz, Blue MSRP: Now: $10.89 Add to Cart Compare Quick view Details Rapala | sku: F07S Rapala Original Floating Lure, 2 3/4", 1/8 oz, Silver MSRP: Now: $12.69 Add to Cart Compare Quick view Details Rapala | sku: J09S Rapala Jointed Minnow, 3 1/2", 1/4 oz, Silver MSRP: Now: $14.29 Add to Cart Compare Quick view Details Rapala | sku: J09GFR Rapala Jointed Minnow, 3 1/2", 1/4 oz, Gold Fluorescent Red MSRP: Now: $15.95 Add to Cart Compare Quick view Details Rapala | sku: J07S Rapala J07S Jointed Minnow, 2 3/4", 1/8 oz, Silver MSRP: Now: $11.79 Add to Cart Compare Quick view Details Rapala | sku: J07P Rapala J07P Jointed Minnow, 2 3/4", 1/8 oz, Perch MSRP: Now: $14.29 Add to Cart Compare Quick view Details Rapala | sku: XR08 BLU Rapala X-Rap Jerkbait, 3-1/8", 1/4 Oz, Blue UV MSRP: Now: $10.99 Add to Cart Compare Quick view Details Rapala | sku: J07B Rapala J07B Jointed Minnow, 2 3/4", 1/8 oz, Blue MSRP: Now: $11.79 Add to Cart Compare Quick view Details Rapala | sku: HJ10HGH Rapala HJ10HGH Husky Jerk, 4", 3/8 oz, Helsinki Ghost MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: HJ06SB Rapala HJ06SB Husky Jerk, 2 1/2", 1/8 oz, Silver Blue MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: HJ06S Rapala HJ06S Husky Jerk, 2 1/2", 1/8 oz, Silver MSRP: Now: $6.49 Add to Cart Compare Quick view Details Rapala | sku: CD09RT Rapala Countdown Lure, 3 1/2", 7/16 oz, Rainbow Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details Rapala | sku: CD09BTR Rapala CountDown Lure, 3 1/2", 7/16 oz, Brook Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: SCH70T158 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Pearl Blue Shad MSRP: Now: $12.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15AMOCH Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Chrome/Cht Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B24A453 Bomber Deep Long A Minnow, 3 1/2" 3/8 oz, Orange Crush A well-known big fish bait, the Deep Long A employs the Long A's trademark action with a deep diving molded-in lip for durability and out-of-the-package true-running performance. Especially effective when twitched for early season bass or trolled with... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch Consistently reach suspended fish at any depth with the CountDown. Whether the fish are suspending at certain depths, at the weed tops or on bottom structure, the CountDown can get you to them consistently. Weighted lure creates slow-rolling Rapala... MSRP: Now: $13.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 3/8 oz. size is designed for medium spinning or light baitcasting tackle. The Big O was Cotton Cordell’s first “million-seller,” the... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7840 Cotton Cordell Big O, 3", 3/8 oz, Crawdad Features Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Crawdad Lure Series Big O Lure Size 3" Lure Target Species Bass | Pike | Gamefish Lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $9.49 Add to Cart Compare Quick view sku: C7622 Cotton Cordell C7622 Big O Square Lip Crankbait, 2", 1/4 oz, Perch Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $8.49 Add to Cart Compare Quick view sku: CD603 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Gold/Black The Wally Diver® is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread® in the water. Hook... MSRP: Now: $9.19 Add to Cart Compare Quick view Live Target | sku: RS70S220 LiveTarget Rainbow Smelt Shallow Jerkbait, 2 3/4", 1/8 oz, Gold/Orange LiveTarget RS70S220 Rainbow Smelt Shallow Dive Jerkbait, 3'-4', 2 3/4", #8 Hooks, 1/8 oz, Gold/Orange, Suspending Designed to be the ultimate realistic stick bait, this lure has it all, featuring a weight transfer system, rattle chamber, suspension... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: SCH70T156 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Glitter Blue Shad This life-like hollow body bait generates a tremendous splash and noise that is inviting to surface feeding Bass and Northern Pike. With its realistic profile and attention to detail, this bait replicates a juvenile Shad with remarkable accuracy. The... MSRP: Now: $13.09 Add to Cart Compare Quick view sku: XR10P Rapala XR10P X-Rap Jerkbait, 4", 7/16 oz, Perch The X-Rap is "all about the action." The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retrieve. Casts like a bullet for long accurate casts. Prominent scales and lateral line on the fuselage capture... MSRP: Now: $17.95 Add to Cart Compare Quick view Rapala | sku: RNR07CHB Rapala Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Chrome Blue Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: RNR07BG Rapala RNR07BG Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Bluegill Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR05SG Rapala RNR05SG Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver Gold Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this lure... MSRP: Now: $9.89 Add to Cart Compare Quick view Rapala | sku: RNR05BN Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Bone Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $8.89 Add to Cart Compare Quick view sku: F09S Rapala F09S Original Floating Lure, 3 1/2", 3/16 oz, Silver The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $12.19 Add to Cart Compare Quick view Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $14.29 Add to Cart Compare Quick view sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $12.19 Add to Cart Compare Quick view Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $14.95 Add to Cart Compare Quick view
Quick view Details Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red MSRP: Now: $14.95 Add to Cart Compare Quick view Details Rapala | sku: F09FT Rapala Original Floating Lure, 3 1/2", 3/16 oz, Firetiger MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F07FT Rapala F07FT Original Floating Lure, 2 3/4", 1/8 oz, Firetiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Rapala | sku: J09B Rapala J09B Jointed Minnow, 3 1/2", 1/4 oz, Blue MSRP: Now: $15.79 Add to Cart Compare Quick view Details Rapala | sku: HJ10SML Rapala Husky Jerk 4", 3/8 oz, Live Smelt MSRP: Now: $11.95 Add to Cart Compare Quick view Details Rapala | sku: HJ10PRCL Rapala Husky Jerk 10, 4", 3/8 oz, Purple Clown MSRP: Now: $13.95 Add to Cart Compare Quick view Details sku: HJ08SB Rapala HJ08SB Husky Jerk, 3 1/8", 1/4 oz, Silver Blue MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: HJ08S Rapala HJ08S Husky Jerk, 3 1/8", 1/4 oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: RNR07BN Rapala Rattlin' Lipless Crankbait 2-3/4", 1/2oz, Bone MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: RNR05HBSD Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Holographic Blue Shad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: XR10SB Rapala XR10SB X-Rap Jerkbait, 4", 7/16 oz, Silver Blue MSRP: Now: $17.95 Add to Cart Compare Quick view Details Rapala | sku: XR10HS Rapala XR10HS X-Rap Jerkbait, 4", 7/16 oz, Hot Steel MSRP: Now: $17.95 Add to Cart Compare Quick view Details sku: F09B Rapala F09B Original Floating Lure, 3 1/2", 3/16 oz, Blue MSRP: Now: $10.89 Add to Cart Compare Quick view Details Rapala | sku: F07S Rapala Original Floating Lure, 2 3/4", 1/8 oz, Silver MSRP: Now: $12.69 Add to Cart Compare Quick view Details Rapala | sku: J09S Rapala Jointed Minnow, 3 1/2", 1/4 oz, Silver MSRP: Now: $14.29 Add to Cart Compare Quick view Details Rapala | sku: J09GFR Rapala Jointed Minnow, 3 1/2", 1/4 oz, Gold Fluorescent Red MSRP: Now: $15.95 Add to Cart Compare Quick view Details Rapala | sku: J07S Rapala J07S Jointed Minnow, 2 3/4", 1/8 oz, Silver MSRP: Now: $11.79 Add to Cart Compare Quick view Details Rapala | sku: J07P Rapala J07P Jointed Minnow, 2 3/4", 1/8 oz, Perch MSRP: Now: $14.29 Add to Cart Compare Quick view Details Rapala | sku: XR08 BLU Rapala X-Rap Jerkbait, 3-1/8", 1/4 Oz, Blue UV MSRP: Now: $10.99 Add to Cart Compare Quick view Details Rapala | sku: J07B Rapala J07B Jointed Minnow, 2 3/4", 1/8 oz, Blue MSRP: Now: $11.79 Add to Cart Compare Quick view Details Rapala | sku: HJ10HGH Rapala HJ10HGH Husky Jerk, 4", 3/8 oz, Helsinki Ghost MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: HJ06SB Rapala HJ06SB Husky Jerk, 2 1/2", 1/8 oz, Silver Blue MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: HJ06S Rapala HJ06S Husky Jerk, 2 1/2", 1/8 oz, Silver MSRP: Now: $6.49 Add to Cart Compare Quick view Details Rapala | sku: CD09RT Rapala Countdown Lure, 3 1/2", 7/16 oz, Rainbow Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details Rapala | sku: CD09BTR Rapala CountDown Lure, 3 1/2", 7/16 oz, Brook Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: SCH70T158 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Pearl Blue Shad MSRP: Now: $12.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15AMOCH Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Chrome/Cht Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B24A453 Bomber Deep Long A Minnow, 3 1/2" 3/8 oz, Orange Crush A well-known big fish bait, the Deep Long A employs the Long A's trademark action with a deep diving molded-in lip for durability and out-of-the-package true-running performance. Especially effective when twitched for early season bass or trolled with... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch Consistently reach suspended fish at any depth with the CountDown. Whether the fish are suspending at certain depths, at the weed tops or on bottom structure, the CountDown can get you to them consistently. Weighted lure creates slow-rolling Rapala... MSRP: Now: $13.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 3/8 oz. size is designed for medium spinning or light baitcasting tackle. The Big O was Cotton Cordell’s first “million-seller,” the... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7840 Cotton Cordell Big O, 3", 3/8 oz, Crawdad Features Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Crawdad Lure Series Big O Lure Size 3" Lure Target Species Bass | Pike | Gamefish Lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $9.49 Add to Cart Compare Quick view sku: C7622 Cotton Cordell C7622 Big O Square Lip Crankbait, 2", 1/4 oz, Perch Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $8.49 Add to Cart Compare Quick view sku: CD603 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Gold/Black The Wally Diver® is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread® in the water. Hook... MSRP: Now: $9.19 Add to Cart Compare Quick view Live Target | sku: RS70S220 LiveTarget Rainbow Smelt Shallow Jerkbait, 2 3/4", 1/8 oz, Gold/Orange LiveTarget RS70S220 Rainbow Smelt Shallow Dive Jerkbait, 3'-4', 2 3/4", #8 Hooks, 1/8 oz, Gold/Orange, Suspending Designed to be the ultimate realistic stick bait, this lure has it all, featuring a weight transfer system, rattle chamber, suspension... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: SCH70T156 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Glitter Blue Shad This life-like hollow body bait generates a tremendous splash and noise that is inviting to surface feeding Bass and Northern Pike. With its realistic profile and attention to detail, this bait replicates a juvenile Shad with remarkable accuracy. The... MSRP: Now: $13.09 Add to Cart Compare Quick view sku: XR10P Rapala XR10P X-Rap Jerkbait, 4", 7/16 oz, Perch The X-Rap is "all about the action." The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retrieve. Casts like a bullet for long accurate casts. Prominent scales and lateral line on the fuselage capture... MSRP: Now: $17.95 Add to Cart Compare Quick view Rapala | sku: RNR07CHB Rapala Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Chrome Blue Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: RNR07BG Rapala RNR07BG Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Bluegill Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR05SG Rapala RNR05SG Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver Gold Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this lure... MSRP: Now: $9.89 Add to Cart Compare Quick view Rapala | sku: RNR05BN Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Bone Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $8.89 Add to Cart Compare Quick view sku: F09S Rapala F09S Original Floating Lure, 3 1/2", 3/16 oz, Silver The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $12.19 Add to Cart Compare Quick view Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $14.29 Add to Cart Compare Quick view sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $12.19 Add to Cart Compare Quick view Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $14.95 Add to Cart Compare Quick view
Quick view Details Rapala | sku: F09FT Rapala Original Floating Lure, 3 1/2", 3/16 oz, Firetiger MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: F07FT Rapala F07FT Original Floating Lure, 2 3/4", 1/8 oz, Firetiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Rapala | sku: J09B Rapala J09B Jointed Minnow, 3 1/2", 1/4 oz, Blue MSRP: Now: $15.79 Add to Cart Compare Quick view Details Rapala | sku: HJ10SML Rapala Husky Jerk 4", 3/8 oz, Live Smelt MSRP: Now: $11.95 Add to Cart Compare Quick view Details Rapala | sku: HJ10PRCL Rapala Husky Jerk 10, 4", 3/8 oz, Purple Clown MSRP: Now: $13.95 Add to Cart Compare Quick view Details sku: HJ08SB Rapala HJ08SB Husky Jerk, 3 1/8", 1/4 oz, Silver Blue MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: HJ08S Rapala HJ08S Husky Jerk, 3 1/8", 1/4 oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: RNR07BN Rapala Rattlin' Lipless Crankbait 2-3/4", 1/2oz, Bone MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: RNR05HBSD Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Holographic Blue Shad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: XR10SB Rapala XR10SB X-Rap Jerkbait, 4", 7/16 oz, Silver Blue MSRP: Now: $17.95 Add to Cart Compare Quick view Details Rapala | sku: XR10HS Rapala XR10HS X-Rap Jerkbait, 4", 7/16 oz, Hot Steel MSRP: Now: $17.95 Add to Cart Compare Quick view Details sku: F09B Rapala F09B Original Floating Lure, 3 1/2", 3/16 oz, Blue MSRP: Now: $10.89 Add to Cart Compare Quick view Details Rapala | sku: F07S Rapala Original Floating Lure, 2 3/4", 1/8 oz, Silver MSRP: Now: $12.69 Add to Cart Compare Quick view Details Rapala | sku: J09S Rapala Jointed Minnow, 3 1/2", 1/4 oz, Silver MSRP: Now: $14.29 Add to Cart Compare Quick view Details Rapala | sku: J09GFR Rapala Jointed Minnow, 3 1/2", 1/4 oz, Gold Fluorescent Red MSRP: Now: $15.95 Add to Cart Compare Quick view Details Rapala | sku: J07S Rapala J07S Jointed Minnow, 2 3/4", 1/8 oz, Silver MSRP: Now: $11.79 Add to Cart Compare Quick view Details Rapala | sku: J07P Rapala J07P Jointed Minnow, 2 3/4", 1/8 oz, Perch MSRP: Now: $14.29 Add to Cart Compare Quick view Details Rapala | sku: XR08 BLU Rapala X-Rap Jerkbait, 3-1/8", 1/4 Oz, Blue UV MSRP: Now: $10.99 Add to Cart Compare Quick view Details Rapala | sku: J07B Rapala J07B Jointed Minnow, 2 3/4", 1/8 oz, Blue MSRP: Now: $11.79 Add to Cart Compare Quick view Details Rapala | sku: HJ10HGH Rapala HJ10HGH Husky Jerk, 4", 3/8 oz, Helsinki Ghost MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: HJ06SB Rapala HJ06SB Husky Jerk, 2 1/2", 1/8 oz, Silver Blue MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: HJ06S Rapala HJ06S Husky Jerk, 2 1/2", 1/8 oz, Silver MSRP: Now: $6.49 Add to Cart Compare Quick view Details Rapala | sku: CD09RT Rapala Countdown Lure, 3 1/2", 7/16 oz, Rainbow Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details Rapala | sku: CD09BTR Rapala CountDown Lure, 3 1/2", 7/16 oz, Brook Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: SCH70T158 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Pearl Blue Shad MSRP: Now: $12.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15AMOCH Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Chrome/Cht Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B24A453 Bomber Deep Long A Minnow, 3 1/2" 3/8 oz, Orange Crush A well-known big fish bait, the Deep Long A employs the Long A's trademark action with a deep diving molded-in lip for durability and out-of-the-package true-running performance. Especially effective when twitched for early season bass or trolled with... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch Consistently reach suspended fish at any depth with the CountDown. Whether the fish are suspending at certain depths, at the weed tops or on bottom structure, the CountDown can get you to them consistently. Weighted lure creates slow-rolling Rapala... MSRP: Now: $13.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 3/8 oz. size is designed for medium spinning or light baitcasting tackle. The Big O was Cotton Cordell’s first “million-seller,” the... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7840 Cotton Cordell Big O, 3", 3/8 oz, Crawdad Features Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Crawdad Lure Series Big O Lure Size 3" Lure Target Species Bass | Pike | Gamefish Lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $9.49 Add to Cart Compare Quick view sku: C7622 Cotton Cordell C7622 Big O Square Lip Crankbait, 2", 1/4 oz, Perch Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $8.49 Add to Cart Compare Quick view sku: CD603 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Gold/Black The Wally Diver® is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread® in the water. Hook... MSRP: Now: $9.19 Add to Cart Compare Quick view Live Target | sku: RS70S220 LiveTarget Rainbow Smelt Shallow Jerkbait, 2 3/4", 1/8 oz, Gold/Orange LiveTarget RS70S220 Rainbow Smelt Shallow Dive Jerkbait, 3'-4', 2 3/4", #8 Hooks, 1/8 oz, Gold/Orange, Suspending Designed to be the ultimate realistic stick bait, this lure has it all, featuring a weight transfer system, rattle chamber, suspension... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: SCH70T156 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Glitter Blue Shad This life-like hollow body bait generates a tremendous splash and noise that is inviting to surface feeding Bass and Northern Pike. With its realistic profile and attention to detail, this bait replicates a juvenile Shad with remarkable accuracy. The... MSRP: Now: $13.09 Add to Cart Compare Quick view sku: XR10P Rapala XR10P X-Rap Jerkbait, 4", 7/16 oz, Perch The X-Rap is "all about the action." The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retrieve. Casts like a bullet for long accurate casts. Prominent scales and lateral line on the fuselage capture... MSRP: Now: $17.95 Add to Cart Compare Quick view Rapala | sku: RNR07CHB Rapala Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Chrome Blue Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: RNR07BG Rapala RNR07BG Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Bluegill Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR05SG Rapala RNR05SG Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver Gold Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this lure... MSRP: Now: $9.89 Add to Cart Compare Quick view Rapala | sku: RNR05BN Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Bone Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $8.89 Add to Cart Compare Quick view sku: F09S Rapala F09S Original Floating Lure, 3 1/2", 3/16 oz, Silver The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $12.19 Add to Cart Compare Quick view Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $14.29 Add to Cart Compare Quick view sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $12.19 Add to Cart Compare Quick view Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $14.95 Add to Cart Compare Quick view
Quick view Details sku: F07FT Rapala F07FT Original Floating Lure, 2 3/4", 1/8 oz, Firetiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Rapala | sku: J09B Rapala J09B Jointed Minnow, 3 1/2", 1/4 oz, Blue MSRP: Now: $15.79 Add to Cart Compare Quick view Details Rapala | sku: HJ10SML Rapala Husky Jerk 4", 3/8 oz, Live Smelt MSRP: Now: $11.95 Add to Cart Compare Quick view Details Rapala | sku: HJ10PRCL Rapala Husky Jerk 10, 4", 3/8 oz, Purple Clown MSRP: Now: $13.95 Add to Cart Compare Quick view Details sku: HJ08SB Rapala HJ08SB Husky Jerk, 3 1/8", 1/4 oz, Silver Blue MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: HJ08S Rapala HJ08S Husky Jerk, 3 1/8", 1/4 oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: RNR07BN Rapala Rattlin' Lipless Crankbait 2-3/4", 1/2oz, Bone MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: RNR05HBSD Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Holographic Blue Shad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: XR10SB Rapala XR10SB X-Rap Jerkbait, 4", 7/16 oz, Silver Blue MSRP: Now: $17.95 Add to Cart Compare Quick view Details Rapala | sku: XR10HS Rapala XR10HS X-Rap Jerkbait, 4", 7/16 oz, Hot Steel MSRP: Now: $17.95 Add to Cart Compare Quick view Details sku: F09B Rapala F09B Original Floating Lure, 3 1/2", 3/16 oz, Blue MSRP: Now: $10.89 Add to Cart Compare Quick view Details Rapala | sku: F07S Rapala Original Floating Lure, 2 3/4", 1/8 oz, Silver MSRP: Now: $12.69 Add to Cart Compare Quick view Details Rapala | sku: J09S Rapala Jointed Minnow, 3 1/2", 1/4 oz, Silver MSRP: Now: $14.29 Add to Cart Compare Quick view Details Rapala | sku: J09GFR Rapala Jointed Minnow, 3 1/2", 1/4 oz, Gold Fluorescent Red MSRP: Now: $15.95 Add to Cart Compare Quick view Details Rapala | sku: J07S Rapala J07S Jointed Minnow, 2 3/4", 1/8 oz, Silver MSRP: Now: $11.79 Add to Cart Compare Quick view Details Rapala | sku: J07P Rapala J07P Jointed Minnow, 2 3/4", 1/8 oz, Perch MSRP: Now: $14.29 Add to Cart Compare Quick view Details Rapala | sku: XR08 BLU Rapala X-Rap Jerkbait, 3-1/8", 1/4 Oz, Blue UV MSRP: Now: $10.99 Add to Cart Compare Quick view Details Rapala | sku: J07B Rapala J07B Jointed Minnow, 2 3/4", 1/8 oz, Blue MSRP: Now: $11.79 Add to Cart Compare Quick view Details Rapala | sku: HJ10HGH Rapala HJ10HGH Husky Jerk, 4", 3/8 oz, Helsinki Ghost MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: HJ06SB Rapala HJ06SB Husky Jerk, 2 1/2", 1/8 oz, Silver Blue MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: HJ06S Rapala HJ06S Husky Jerk, 2 1/2", 1/8 oz, Silver MSRP: Now: $6.49 Add to Cart Compare Quick view Details Rapala | sku: CD09RT Rapala Countdown Lure, 3 1/2", 7/16 oz, Rainbow Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details Rapala | sku: CD09BTR Rapala CountDown Lure, 3 1/2", 7/16 oz, Brook Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: SCH70T158 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Pearl Blue Shad MSRP: Now: $12.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15AMOCH Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Chrome/Cht Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B24A453 Bomber Deep Long A Minnow, 3 1/2" 3/8 oz, Orange Crush A well-known big fish bait, the Deep Long A employs the Long A's trademark action with a deep diving molded-in lip for durability and out-of-the-package true-running performance. Especially effective when twitched for early season bass or trolled with... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch Consistently reach suspended fish at any depth with the CountDown. Whether the fish are suspending at certain depths, at the weed tops or on bottom structure, the CountDown can get you to them consistently. Weighted lure creates slow-rolling Rapala... MSRP: Now: $13.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 3/8 oz. size is designed for medium spinning or light baitcasting tackle. The Big O was Cotton Cordell’s first “million-seller,” the... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7840 Cotton Cordell Big O, 3", 3/8 oz, Crawdad Features Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Crawdad Lure Series Big O Lure Size 3" Lure Target Species Bass | Pike | Gamefish Lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $9.49 Add to Cart Compare Quick view sku: C7622 Cotton Cordell C7622 Big O Square Lip Crankbait, 2", 1/4 oz, Perch Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $8.49 Add to Cart Compare Quick view sku: CD603 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Gold/Black The Wally Diver® is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread® in the water. Hook... MSRP: Now: $9.19 Add to Cart Compare Quick view Live Target | sku: RS70S220 LiveTarget Rainbow Smelt Shallow Jerkbait, 2 3/4", 1/8 oz, Gold/Orange LiveTarget RS70S220 Rainbow Smelt Shallow Dive Jerkbait, 3'-4', 2 3/4", #8 Hooks, 1/8 oz, Gold/Orange, Suspending Designed to be the ultimate realistic stick bait, this lure has it all, featuring a weight transfer system, rattle chamber, suspension... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: SCH70T156 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Glitter Blue Shad This life-like hollow body bait generates a tremendous splash and noise that is inviting to surface feeding Bass and Northern Pike. With its realistic profile and attention to detail, this bait replicates a juvenile Shad with remarkable accuracy. The... MSRP: Now: $13.09 Add to Cart Compare Quick view sku: XR10P Rapala XR10P X-Rap Jerkbait, 4", 7/16 oz, Perch The X-Rap is "all about the action." The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retrieve. Casts like a bullet for long accurate casts. Prominent scales and lateral line on the fuselage capture... MSRP: Now: $17.95 Add to Cart Compare Quick view Rapala | sku: RNR07CHB Rapala Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Chrome Blue Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: RNR07BG Rapala RNR07BG Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Bluegill Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR05SG Rapala RNR05SG Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver Gold Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this lure... MSRP: Now: $9.89 Add to Cart Compare Quick view Rapala | sku: RNR05BN Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Bone Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $8.89 Add to Cart Compare Quick view sku: F09S Rapala F09S Original Floating Lure, 3 1/2", 3/16 oz, Silver The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $12.19 Add to Cart Compare Quick view Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $14.29 Add to Cart Compare Quick view sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $12.19 Add to Cart Compare Quick view Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $14.95 Add to Cart Compare Quick view
Quick view Details Rapala | sku: J09B Rapala J09B Jointed Minnow, 3 1/2", 1/4 oz, Blue MSRP: Now: $15.79 Add to Cart Compare Quick view Details Rapala | sku: HJ10SML Rapala Husky Jerk 4", 3/8 oz, Live Smelt MSRP: Now: $11.95 Add to Cart Compare Quick view Details Rapala | sku: HJ10PRCL Rapala Husky Jerk 10, 4", 3/8 oz, Purple Clown MSRP: Now: $13.95 Add to Cart Compare Quick view Details sku: HJ08SB Rapala HJ08SB Husky Jerk, 3 1/8", 1/4 oz, Silver Blue MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: HJ08S Rapala HJ08S Husky Jerk, 3 1/8", 1/4 oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: RNR07BN Rapala Rattlin' Lipless Crankbait 2-3/4", 1/2oz, Bone MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: RNR05HBSD Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Holographic Blue Shad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: XR10SB Rapala XR10SB X-Rap Jerkbait, 4", 7/16 oz, Silver Blue MSRP: Now: $17.95 Add to Cart Compare Quick view Details Rapala | sku: XR10HS Rapala XR10HS X-Rap Jerkbait, 4", 7/16 oz, Hot Steel MSRP: Now: $17.95 Add to Cart Compare Quick view Details sku: F09B Rapala F09B Original Floating Lure, 3 1/2", 3/16 oz, Blue MSRP: Now: $10.89 Add to Cart Compare Quick view Details Rapala | sku: F07S Rapala Original Floating Lure, 2 3/4", 1/8 oz, Silver MSRP: Now: $12.69 Add to Cart Compare Quick view Details Rapala | sku: J09S Rapala Jointed Minnow, 3 1/2", 1/4 oz, Silver MSRP: Now: $14.29 Add to Cart Compare Quick view Details Rapala | sku: J09GFR Rapala Jointed Minnow, 3 1/2", 1/4 oz, Gold Fluorescent Red MSRP: Now: $15.95 Add to Cart Compare Quick view Details Rapala | sku: J07S Rapala J07S Jointed Minnow, 2 3/4", 1/8 oz, Silver MSRP: Now: $11.79 Add to Cart Compare Quick view Details Rapala | sku: J07P Rapala J07P Jointed Minnow, 2 3/4", 1/8 oz, Perch MSRP: Now: $14.29 Add to Cart Compare Quick view Details Rapala | sku: XR08 BLU Rapala X-Rap Jerkbait, 3-1/8", 1/4 Oz, Blue UV MSRP: Now: $10.99 Add to Cart Compare Quick view Details Rapala | sku: J07B Rapala J07B Jointed Minnow, 2 3/4", 1/8 oz, Blue MSRP: Now: $11.79 Add to Cart Compare Quick view Details Rapala | sku: HJ10HGH Rapala HJ10HGH Husky Jerk, 4", 3/8 oz, Helsinki Ghost MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: HJ06SB Rapala HJ06SB Husky Jerk, 2 1/2", 1/8 oz, Silver Blue MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: HJ06S Rapala HJ06S Husky Jerk, 2 1/2", 1/8 oz, Silver MSRP: Now: $6.49 Add to Cart Compare Quick view Details Rapala | sku: CD09RT Rapala Countdown Lure, 3 1/2", 7/16 oz, Rainbow Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details Rapala | sku: CD09BTR Rapala CountDown Lure, 3 1/2", 7/16 oz, Brook Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: SCH70T158 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Pearl Blue Shad MSRP: Now: $12.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15AMOCH Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Chrome/Cht Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B24A453 Bomber Deep Long A Minnow, 3 1/2" 3/8 oz, Orange Crush A well-known big fish bait, the Deep Long A employs the Long A's trademark action with a deep diving molded-in lip for durability and out-of-the-package true-running performance. Especially effective when twitched for early season bass or trolled with... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch Consistently reach suspended fish at any depth with the CountDown. Whether the fish are suspending at certain depths, at the weed tops or on bottom structure, the CountDown can get you to them consistently. Weighted lure creates slow-rolling Rapala... MSRP: Now: $13.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 3/8 oz. size is designed for medium spinning or light baitcasting tackle. The Big O was Cotton Cordell’s first “million-seller,” the... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7840 Cotton Cordell Big O, 3", 3/8 oz, Crawdad Features Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Crawdad Lure Series Big O Lure Size 3" Lure Target Species Bass | Pike | Gamefish Lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $9.49 Add to Cart Compare Quick view sku: C7622 Cotton Cordell C7622 Big O Square Lip Crankbait, 2", 1/4 oz, Perch Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $8.49 Add to Cart Compare Quick view sku: CD603 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Gold/Black The Wally Diver® is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread® in the water. Hook... MSRP: Now: $9.19 Add to Cart Compare Quick view Live Target | sku: RS70S220 LiveTarget Rainbow Smelt Shallow Jerkbait, 2 3/4", 1/8 oz, Gold/Orange LiveTarget RS70S220 Rainbow Smelt Shallow Dive Jerkbait, 3'-4', 2 3/4", #8 Hooks, 1/8 oz, Gold/Orange, Suspending Designed to be the ultimate realistic stick bait, this lure has it all, featuring a weight transfer system, rattle chamber, suspension... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: SCH70T156 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Glitter Blue Shad This life-like hollow body bait generates a tremendous splash and noise that is inviting to surface feeding Bass and Northern Pike. With its realistic profile and attention to detail, this bait replicates a juvenile Shad with remarkable accuracy. The... MSRP: Now: $13.09 Add to Cart Compare Quick view sku: XR10P Rapala XR10P X-Rap Jerkbait, 4", 7/16 oz, Perch The X-Rap is "all about the action." The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retrieve. Casts like a bullet for long accurate casts. Prominent scales and lateral line on the fuselage capture... MSRP: Now: $17.95 Add to Cart Compare Quick view Rapala | sku: RNR07CHB Rapala Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Chrome Blue Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: RNR07BG Rapala RNR07BG Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Bluegill Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR05SG Rapala RNR05SG Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver Gold Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this lure... MSRP: Now: $9.89 Add to Cart Compare Quick view Rapala | sku: RNR05BN Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Bone Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $8.89 Add to Cart Compare Quick view sku: F09S Rapala F09S Original Floating Lure, 3 1/2", 3/16 oz, Silver The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $12.19 Add to Cart Compare Quick view Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $14.29 Add to Cart Compare Quick view sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $12.19 Add to Cart Compare Quick view Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $14.95 Add to Cart Compare Quick view
Quick view Details Rapala | sku: HJ10SML Rapala Husky Jerk 4", 3/8 oz, Live Smelt MSRP: Now: $11.95 Add to Cart Compare Quick view Details Rapala | sku: HJ10PRCL Rapala Husky Jerk 10, 4", 3/8 oz, Purple Clown MSRP: Now: $13.95 Add to Cart Compare Quick view Details sku: HJ08SB Rapala HJ08SB Husky Jerk, 3 1/8", 1/4 oz, Silver Blue MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: HJ08S Rapala HJ08S Husky Jerk, 3 1/8", 1/4 oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: RNR07BN Rapala Rattlin' Lipless Crankbait 2-3/4", 1/2oz, Bone MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: RNR05HBSD Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Holographic Blue Shad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: XR10SB Rapala XR10SB X-Rap Jerkbait, 4", 7/16 oz, Silver Blue MSRP: Now: $17.95 Add to Cart Compare Quick view Details Rapala | sku: XR10HS Rapala XR10HS X-Rap Jerkbait, 4", 7/16 oz, Hot Steel MSRP: Now: $17.95 Add to Cart Compare Quick view Details sku: F09B Rapala F09B Original Floating Lure, 3 1/2", 3/16 oz, Blue MSRP: Now: $10.89 Add to Cart Compare Quick view Details Rapala | sku: F07S Rapala Original Floating Lure, 2 3/4", 1/8 oz, Silver MSRP: Now: $12.69 Add to Cart Compare Quick view Details Rapala | sku: J09S Rapala Jointed Minnow, 3 1/2", 1/4 oz, Silver MSRP: Now: $14.29 Add to Cart Compare Quick view Details Rapala | sku: J09GFR Rapala Jointed Minnow, 3 1/2", 1/4 oz, Gold Fluorescent Red MSRP: Now: $15.95 Add to Cart Compare Quick view Details Rapala | sku: J07S Rapala J07S Jointed Minnow, 2 3/4", 1/8 oz, Silver MSRP: Now: $11.79 Add to Cart Compare Quick view Details Rapala | sku: J07P Rapala J07P Jointed Minnow, 2 3/4", 1/8 oz, Perch MSRP: Now: $14.29 Add to Cart Compare Quick view Details Rapala | sku: XR08 BLU Rapala X-Rap Jerkbait, 3-1/8", 1/4 Oz, Blue UV MSRP: Now: $10.99 Add to Cart Compare Quick view Details Rapala | sku: J07B Rapala J07B Jointed Minnow, 2 3/4", 1/8 oz, Blue MSRP: Now: $11.79 Add to Cart Compare Quick view Details Rapala | sku: HJ10HGH Rapala HJ10HGH Husky Jerk, 4", 3/8 oz, Helsinki Ghost MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: HJ06SB Rapala HJ06SB Husky Jerk, 2 1/2", 1/8 oz, Silver Blue MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: HJ06S Rapala HJ06S Husky Jerk, 2 1/2", 1/8 oz, Silver MSRP: Now: $6.49 Add to Cart Compare Quick view Details Rapala | sku: CD09RT Rapala Countdown Lure, 3 1/2", 7/16 oz, Rainbow Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details Rapala | sku: CD09BTR Rapala CountDown Lure, 3 1/2", 7/16 oz, Brook Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: SCH70T158 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Pearl Blue Shad MSRP: Now: $12.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15AMOCH Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Chrome/Cht Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B24A453 Bomber Deep Long A Minnow, 3 1/2" 3/8 oz, Orange Crush A well-known big fish bait, the Deep Long A employs the Long A's trademark action with a deep diving molded-in lip for durability and out-of-the-package true-running performance. Especially effective when twitched for early season bass or trolled with... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch Consistently reach suspended fish at any depth with the CountDown. Whether the fish are suspending at certain depths, at the weed tops or on bottom structure, the CountDown can get you to them consistently. Weighted lure creates slow-rolling Rapala... MSRP: Now: $13.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 3/8 oz. size is designed for medium spinning or light baitcasting tackle. The Big O was Cotton Cordell’s first “million-seller,” the... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7840 Cotton Cordell Big O, 3", 3/8 oz, Crawdad Features Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Crawdad Lure Series Big O Lure Size 3" Lure Target Species Bass | Pike | Gamefish Lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $9.49 Add to Cart Compare Quick view sku: C7622 Cotton Cordell C7622 Big O Square Lip Crankbait, 2", 1/4 oz, Perch Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $8.49 Add to Cart Compare Quick view sku: CD603 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Gold/Black The Wally Diver® is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread® in the water. Hook... MSRP: Now: $9.19 Add to Cart Compare Quick view Live Target | sku: RS70S220 LiveTarget Rainbow Smelt Shallow Jerkbait, 2 3/4", 1/8 oz, Gold/Orange LiveTarget RS70S220 Rainbow Smelt Shallow Dive Jerkbait, 3'-4', 2 3/4", #8 Hooks, 1/8 oz, Gold/Orange, Suspending Designed to be the ultimate realistic stick bait, this lure has it all, featuring a weight transfer system, rattle chamber, suspension... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: SCH70T156 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Glitter Blue Shad This life-like hollow body bait generates a tremendous splash and noise that is inviting to surface feeding Bass and Northern Pike. With its realistic profile and attention to detail, this bait replicates a juvenile Shad with remarkable accuracy. The... MSRP: Now: $13.09 Add to Cart Compare Quick view sku: XR10P Rapala XR10P X-Rap Jerkbait, 4", 7/16 oz, Perch The X-Rap is "all about the action." The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retrieve. Casts like a bullet for long accurate casts. Prominent scales and lateral line on the fuselage capture... MSRP: Now: $17.95 Add to Cart Compare Quick view Rapala | sku: RNR07CHB Rapala Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Chrome Blue Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: RNR07BG Rapala RNR07BG Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Bluegill Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR05SG Rapala RNR05SG Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver Gold Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this lure... MSRP: Now: $9.89 Add to Cart Compare Quick view Rapala | sku: RNR05BN Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Bone Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $8.89 Add to Cart Compare Quick view sku: F09S Rapala F09S Original Floating Lure, 3 1/2", 3/16 oz, Silver The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $12.19 Add to Cart Compare Quick view Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $14.29 Add to Cart Compare Quick view sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $12.19 Add to Cart Compare Quick view Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $14.95 Add to Cart Compare Quick view
Quick view Details Rapala | sku: HJ10PRCL Rapala Husky Jerk 10, 4", 3/8 oz, Purple Clown MSRP: Now: $13.95 Add to Cart Compare Quick view Details sku: HJ08SB Rapala HJ08SB Husky Jerk, 3 1/8", 1/4 oz, Silver Blue MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: HJ08S Rapala HJ08S Husky Jerk, 3 1/8", 1/4 oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: RNR07BN Rapala Rattlin' Lipless Crankbait 2-3/4", 1/2oz, Bone MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: RNR05HBSD Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Holographic Blue Shad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: XR10SB Rapala XR10SB X-Rap Jerkbait, 4", 7/16 oz, Silver Blue MSRP: Now: $17.95 Add to Cart Compare Quick view Details Rapala | sku: XR10HS Rapala XR10HS X-Rap Jerkbait, 4", 7/16 oz, Hot Steel MSRP: Now: $17.95 Add to Cart Compare Quick view Details sku: F09B Rapala F09B Original Floating Lure, 3 1/2", 3/16 oz, Blue MSRP: Now: $10.89 Add to Cart Compare Quick view Details Rapala | sku: F07S Rapala Original Floating Lure, 2 3/4", 1/8 oz, Silver MSRP: Now: $12.69 Add to Cart Compare Quick view Details Rapala | sku: J09S Rapala Jointed Minnow, 3 1/2", 1/4 oz, Silver MSRP: Now: $14.29 Add to Cart Compare Quick view Details Rapala | sku: J09GFR Rapala Jointed Minnow, 3 1/2", 1/4 oz, Gold Fluorescent Red MSRP: Now: $15.95 Add to Cart Compare Quick view Details Rapala | sku: J07S Rapala J07S Jointed Minnow, 2 3/4", 1/8 oz, Silver MSRP: Now: $11.79 Add to Cart Compare Quick view Details Rapala | sku: J07P Rapala J07P Jointed Minnow, 2 3/4", 1/8 oz, Perch MSRP: Now: $14.29 Add to Cart Compare Quick view Details Rapala | sku: XR08 BLU Rapala X-Rap Jerkbait, 3-1/8", 1/4 Oz, Blue UV MSRP: Now: $10.99 Add to Cart Compare Quick view Details Rapala | sku: J07B Rapala J07B Jointed Minnow, 2 3/4", 1/8 oz, Blue MSRP: Now: $11.79 Add to Cart Compare Quick view Details Rapala | sku: HJ10HGH Rapala HJ10HGH Husky Jerk, 4", 3/8 oz, Helsinki Ghost MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: HJ06SB Rapala HJ06SB Husky Jerk, 2 1/2", 1/8 oz, Silver Blue MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: HJ06S Rapala HJ06S Husky Jerk, 2 1/2", 1/8 oz, Silver MSRP: Now: $6.49 Add to Cart Compare Quick view Details Rapala | sku: CD09RT Rapala Countdown Lure, 3 1/2", 7/16 oz, Rainbow Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details Rapala | sku: CD09BTR Rapala CountDown Lure, 3 1/2", 7/16 oz, Brook Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: SCH70T158 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Pearl Blue Shad MSRP: Now: $12.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15AMOCH Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Chrome/Cht Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B24A453 Bomber Deep Long A Minnow, 3 1/2" 3/8 oz, Orange Crush A well-known big fish bait, the Deep Long A employs the Long A's trademark action with a deep diving molded-in lip for durability and out-of-the-package true-running performance. Especially effective when twitched for early season bass or trolled with... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch Consistently reach suspended fish at any depth with the CountDown. Whether the fish are suspending at certain depths, at the weed tops or on bottom structure, the CountDown can get you to them consistently. Weighted lure creates slow-rolling Rapala... MSRP: Now: $13.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 3/8 oz. size is designed for medium spinning or light baitcasting tackle. The Big O was Cotton Cordell’s first “million-seller,” the... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7840 Cotton Cordell Big O, 3", 3/8 oz, Crawdad Features Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Crawdad Lure Series Big O Lure Size 3" Lure Target Species Bass | Pike | Gamefish Lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $9.49 Add to Cart Compare Quick view sku: C7622 Cotton Cordell C7622 Big O Square Lip Crankbait, 2", 1/4 oz, Perch Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $8.49 Add to Cart Compare Quick view sku: CD603 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Gold/Black The Wally Diver® is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread® in the water. Hook... MSRP: Now: $9.19 Add to Cart Compare Quick view Live Target | sku: RS70S220 LiveTarget Rainbow Smelt Shallow Jerkbait, 2 3/4", 1/8 oz, Gold/Orange LiveTarget RS70S220 Rainbow Smelt Shallow Dive Jerkbait, 3'-4', 2 3/4", #8 Hooks, 1/8 oz, Gold/Orange, Suspending Designed to be the ultimate realistic stick bait, this lure has it all, featuring a weight transfer system, rattle chamber, suspension... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: SCH70T156 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Glitter Blue Shad This life-like hollow body bait generates a tremendous splash and noise that is inviting to surface feeding Bass and Northern Pike. With its realistic profile and attention to detail, this bait replicates a juvenile Shad with remarkable accuracy. The... MSRP: Now: $13.09 Add to Cart Compare Quick view sku: XR10P Rapala XR10P X-Rap Jerkbait, 4", 7/16 oz, Perch The X-Rap is "all about the action." The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retrieve. Casts like a bullet for long accurate casts. Prominent scales and lateral line on the fuselage capture... MSRP: Now: $17.95 Add to Cart Compare Quick view Rapala | sku: RNR07CHB Rapala Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Chrome Blue Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: RNR07BG Rapala RNR07BG Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Bluegill Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR05SG Rapala RNR05SG Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver Gold Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this lure... MSRP: Now: $9.89 Add to Cart Compare Quick view Rapala | sku: RNR05BN Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Bone Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $8.89 Add to Cart Compare Quick view sku: F09S Rapala F09S Original Floating Lure, 3 1/2", 3/16 oz, Silver The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $12.19 Add to Cart Compare Quick view Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $14.29 Add to Cart Compare Quick view sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $12.19 Add to Cart Compare Quick view Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $14.95 Add to Cart Compare Quick view
Quick view Details sku: HJ08SB Rapala HJ08SB Husky Jerk, 3 1/8", 1/4 oz, Silver Blue MSRP: Now: $8.89 Add to Cart Compare Quick view Details sku: HJ08S Rapala HJ08S Husky Jerk, 3 1/8", 1/4 oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: RNR07BN Rapala Rattlin' Lipless Crankbait 2-3/4", 1/2oz, Bone MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: RNR05HBSD Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Holographic Blue Shad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: XR10SB Rapala XR10SB X-Rap Jerkbait, 4", 7/16 oz, Silver Blue MSRP: Now: $17.95 Add to Cart Compare Quick view Details Rapala | sku: XR10HS Rapala XR10HS X-Rap Jerkbait, 4", 7/16 oz, Hot Steel MSRP: Now: $17.95 Add to Cart Compare Quick view Details sku: F09B Rapala F09B Original Floating Lure, 3 1/2", 3/16 oz, Blue MSRP: Now: $10.89 Add to Cart Compare Quick view Details Rapala | sku: F07S Rapala Original Floating Lure, 2 3/4", 1/8 oz, Silver MSRP: Now: $12.69 Add to Cart Compare Quick view Details Rapala | sku: J09S Rapala Jointed Minnow, 3 1/2", 1/4 oz, Silver MSRP: Now: $14.29 Add to Cart Compare Quick view Details Rapala | sku: J09GFR Rapala Jointed Minnow, 3 1/2", 1/4 oz, Gold Fluorescent Red MSRP: Now: $15.95 Add to Cart Compare Quick view Details Rapala | sku: J07S Rapala J07S Jointed Minnow, 2 3/4", 1/8 oz, Silver MSRP: Now: $11.79 Add to Cart Compare Quick view Details Rapala | sku: J07P Rapala J07P Jointed Minnow, 2 3/4", 1/8 oz, Perch MSRP: Now: $14.29 Add to Cart Compare Quick view Details Rapala | sku: XR08 BLU Rapala X-Rap Jerkbait, 3-1/8", 1/4 Oz, Blue UV MSRP: Now: $10.99 Add to Cart Compare Quick view Details Rapala | sku: J07B Rapala J07B Jointed Minnow, 2 3/4", 1/8 oz, Blue MSRP: Now: $11.79 Add to Cart Compare Quick view Details Rapala | sku: HJ10HGH Rapala HJ10HGH Husky Jerk, 4", 3/8 oz, Helsinki Ghost MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: HJ06SB Rapala HJ06SB Husky Jerk, 2 1/2", 1/8 oz, Silver Blue MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: HJ06S Rapala HJ06S Husky Jerk, 2 1/2", 1/8 oz, Silver MSRP: Now: $6.49 Add to Cart Compare Quick view Details Rapala | sku: CD09RT Rapala Countdown Lure, 3 1/2", 7/16 oz, Rainbow Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details Rapala | sku: CD09BTR Rapala CountDown Lure, 3 1/2", 7/16 oz, Brook Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: SCH70T158 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Pearl Blue Shad MSRP: Now: $12.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15AMOCH Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Chrome/Cht Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B24A453 Bomber Deep Long A Minnow, 3 1/2" 3/8 oz, Orange Crush A well-known big fish bait, the Deep Long A employs the Long A's trademark action with a deep diving molded-in lip for durability and out-of-the-package true-running performance. Especially effective when twitched for early season bass or trolled with... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch Consistently reach suspended fish at any depth with the CountDown. Whether the fish are suspending at certain depths, at the weed tops or on bottom structure, the CountDown can get you to them consistently. Weighted lure creates slow-rolling Rapala... MSRP: Now: $13.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 3/8 oz. size is designed for medium spinning or light baitcasting tackle. The Big O was Cotton Cordell’s first “million-seller,” the... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7840 Cotton Cordell Big O, 3", 3/8 oz, Crawdad Features Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Crawdad Lure Series Big O Lure Size 3" Lure Target Species Bass | Pike | Gamefish Lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $9.49 Add to Cart Compare Quick view sku: C7622 Cotton Cordell C7622 Big O Square Lip Crankbait, 2", 1/4 oz, Perch Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $8.49 Add to Cart Compare Quick view sku: CD603 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Gold/Black The Wally Diver® is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread® in the water. Hook... MSRP: Now: $9.19 Add to Cart Compare Quick view Live Target | sku: RS70S220 LiveTarget Rainbow Smelt Shallow Jerkbait, 2 3/4", 1/8 oz, Gold/Orange LiveTarget RS70S220 Rainbow Smelt Shallow Dive Jerkbait, 3'-4', 2 3/4", #8 Hooks, 1/8 oz, Gold/Orange, Suspending Designed to be the ultimate realistic stick bait, this lure has it all, featuring a weight transfer system, rattle chamber, suspension... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: SCH70T156 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Glitter Blue Shad This life-like hollow body bait generates a tremendous splash and noise that is inviting to surface feeding Bass and Northern Pike. With its realistic profile and attention to detail, this bait replicates a juvenile Shad with remarkable accuracy. The... MSRP: Now: $13.09 Add to Cart Compare Quick view sku: XR10P Rapala XR10P X-Rap Jerkbait, 4", 7/16 oz, Perch The X-Rap is "all about the action." The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retrieve. Casts like a bullet for long accurate casts. Prominent scales and lateral line on the fuselage capture... MSRP: Now: $17.95 Add to Cart Compare Quick view Rapala | sku: RNR07CHB Rapala Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Chrome Blue Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: RNR07BG Rapala RNR07BG Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Bluegill Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR05SG Rapala RNR05SG Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver Gold Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this lure... MSRP: Now: $9.89 Add to Cart Compare Quick view Rapala | sku: RNR05BN Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Bone Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $8.89 Add to Cart Compare Quick view sku: F09S Rapala F09S Original Floating Lure, 3 1/2", 3/16 oz, Silver The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $12.19 Add to Cart Compare Quick view Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $14.29 Add to Cart Compare Quick view sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $12.19 Add to Cart Compare Quick view Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $14.95 Add to Cart Compare Quick view
Quick view Details sku: HJ08S Rapala HJ08S Husky Jerk, 3 1/8", 1/4 oz, Silver MSRP: Now: $8.89 Add to Cart Compare Quick view Details Rapala | sku: RNR07BN Rapala Rattlin' Lipless Crankbait 2-3/4", 1/2oz, Bone MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: RNR05HBSD Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Holographic Blue Shad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: XR10SB Rapala XR10SB X-Rap Jerkbait, 4", 7/16 oz, Silver Blue MSRP: Now: $17.95 Add to Cart Compare Quick view Details Rapala | sku: XR10HS Rapala XR10HS X-Rap Jerkbait, 4", 7/16 oz, Hot Steel MSRP: Now: $17.95 Add to Cart Compare Quick view Details sku: F09B Rapala F09B Original Floating Lure, 3 1/2", 3/16 oz, Blue MSRP: Now: $10.89 Add to Cart Compare Quick view Details Rapala | sku: F07S Rapala Original Floating Lure, 2 3/4", 1/8 oz, Silver MSRP: Now: $12.69 Add to Cart Compare Quick view Details Rapala | sku: J09S Rapala Jointed Minnow, 3 1/2", 1/4 oz, Silver MSRP: Now: $14.29 Add to Cart Compare Quick view Details Rapala | sku: J09GFR Rapala Jointed Minnow, 3 1/2", 1/4 oz, Gold Fluorescent Red MSRP: Now: $15.95 Add to Cart Compare Quick view Details Rapala | sku: J07S Rapala J07S Jointed Minnow, 2 3/4", 1/8 oz, Silver MSRP: Now: $11.79 Add to Cart Compare Quick view Details Rapala | sku: J07P Rapala J07P Jointed Minnow, 2 3/4", 1/8 oz, Perch MSRP: Now: $14.29 Add to Cart Compare Quick view Details Rapala | sku: XR08 BLU Rapala X-Rap Jerkbait, 3-1/8", 1/4 Oz, Blue UV MSRP: Now: $10.99 Add to Cart Compare Quick view Details Rapala | sku: J07B Rapala J07B Jointed Minnow, 2 3/4", 1/8 oz, Blue MSRP: Now: $11.79 Add to Cart Compare Quick view Details Rapala | sku: HJ10HGH Rapala HJ10HGH Husky Jerk, 4", 3/8 oz, Helsinki Ghost MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: HJ06SB Rapala HJ06SB Husky Jerk, 2 1/2", 1/8 oz, Silver Blue MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: HJ06S Rapala HJ06S Husky Jerk, 2 1/2", 1/8 oz, Silver MSRP: Now: $6.49 Add to Cart Compare Quick view Details Rapala | sku: CD09RT Rapala Countdown Lure, 3 1/2", 7/16 oz, Rainbow Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details Rapala | sku: CD09BTR Rapala CountDown Lure, 3 1/2", 7/16 oz, Brook Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: SCH70T158 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Pearl Blue Shad MSRP: Now: $12.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15AMOCH Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Chrome/Cht Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B24A453 Bomber Deep Long A Minnow, 3 1/2" 3/8 oz, Orange Crush A well-known big fish bait, the Deep Long A employs the Long A's trademark action with a deep diving molded-in lip for durability and out-of-the-package true-running performance. Especially effective when twitched for early season bass or trolled with... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch Consistently reach suspended fish at any depth with the CountDown. Whether the fish are suspending at certain depths, at the weed tops or on bottom structure, the CountDown can get you to them consistently. Weighted lure creates slow-rolling Rapala... MSRP: Now: $13.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 3/8 oz. size is designed for medium spinning or light baitcasting tackle. The Big O was Cotton Cordell’s first “million-seller,” the... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7840 Cotton Cordell Big O, 3", 3/8 oz, Crawdad Features Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Crawdad Lure Series Big O Lure Size 3" Lure Target Species Bass | Pike | Gamefish Lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $9.49 Add to Cart Compare Quick view sku: C7622 Cotton Cordell C7622 Big O Square Lip Crankbait, 2", 1/4 oz, Perch Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $8.49 Add to Cart Compare Quick view sku: CD603 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Gold/Black The Wally Diver® is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread® in the water. Hook... MSRP: Now: $9.19 Add to Cart Compare Quick view Live Target | sku: RS70S220 LiveTarget Rainbow Smelt Shallow Jerkbait, 2 3/4", 1/8 oz, Gold/Orange LiveTarget RS70S220 Rainbow Smelt Shallow Dive Jerkbait, 3'-4', 2 3/4", #8 Hooks, 1/8 oz, Gold/Orange, Suspending Designed to be the ultimate realistic stick bait, this lure has it all, featuring a weight transfer system, rattle chamber, suspension... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: SCH70T156 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Glitter Blue Shad This life-like hollow body bait generates a tremendous splash and noise that is inviting to surface feeding Bass and Northern Pike. With its realistic profile and attention to detail, this bait replicates a juvenile Shad with remarkable accuracy. The... MSRP: Now: $13.09 Add to Cart Compare Quick view sku: XR10P Rapala XR10P X-Rap Jerkbait, 4", 7/16 oz, Perch The X-Rap is "all about the action." The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retrieve. Casts like a bullet for long accurate casts. Prominent scales and lateral line on the fuselage capture... MSRP: Now: $17.95 Add to Cart Compare Quick view Rapala | sku: RNR07CHB Rapala Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Chrome Blue Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: RNR07BG Rapala RNR07BG Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Bluegill Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR05SG Rapala RNR05SG Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver Gold Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this lure... MSRP: Now: $9.89 Add to Cart Compare Quick view Rapala | sku: RNR05BN Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Bone Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $8.89 Add to Cart Compare Quick view sku: F09S Rapala F09S Original Floating Lure, 3 1/2", 3/16 oz, Silver The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $12.19 Add to Cart Compare Quick view Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $14.29 Add to Cart Compare Quick view sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $12.19 Add to Cart Compare Quick view Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $14.95 Add to Cart Compare Quick view
Quick view Details Rapala | sku: RNR07BN Rapala Rattlin' Lipless Crankbait 2-3/4", 1/2oz, Bone MSRP: Now: $9.95 Add to Cart Compare Quick view Details sku: RNR05HBSD Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Holographic Blue Shad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: XR10SB Rapala XR10SB X-Rap Jerkbait, 4", 7/16 oz, Silver Blue MSRP: Now: $17.95 Add to Cart Compare Quick view Details Rapala | sku: XR10HS Rapala XR10HS X-Rap Jerkbait, 4", 7/16 oz, Hot Steel MSRP: Now: $17.95 Add to Cart Compare Quick view Details sku: F09B Rapala F09B Original Floating Lure, 3 1/2", 3/16 oz, Blue MSRP: Now: $10.89 Add to Cart Compare Quick view Details Rapala | sku: F07S Rapala Original Floating Lure, 2 3/4", 1/8 oz, Silver MSRP: Now: $12.69 Add to Cart Compare Quick view Details Rapala | sku: J09S Rapala Jointed Minnow, 3 1/2", 1/4 oz, Silver MSRP: Now: $14.29 Add to Cart Compare Quick view Details Rapala | sku: J09GFR Rapala Jointed Minnow, 3 1/2", 1/4 oz, Gold Fluorescent Red MSRP: Now: $15.95 Add to Cart Compare Quick view Details Rapala | sku: J07S Rapala J07S Jointed Minnow, 2 3/4", 1/8 oz, Silver MSRP: Now: $11.79 Add to Cart Compare Quick view Details Rapala | sku: J07P Rapala J07P Jointed Minnow, 2 3/4", 1/8 oz, Perch MSRP: Now: $14.29 Add to Cart Compare Quick view Details Rapala | sku: XR08 BLU Rapala X-Rap Jerkbait, 3-1/8", 1/4 Oz, Blue UV MSRP: Now: $10.99 Add to Cart Compare Quick view Details Rapala | sku: J07B Rapala J07B Jointed Minnow, 2 3/4", 1/8 oz, Blue MSRP: Now: $11.79 Add to Cart Compare Quick view Details Rapala | sku: HJ10HGH Rapala HJ10HGH Husky Jerk, 4", 3/8 oz, Helsinki Ghost MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: HJ06SB Rapala HJ06SB Husky Jerk, 2 1/2", 1/8 oz, Silver Blue MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: HJ06S Rapala HJ06S Husky Jerk, 2 1/2", 1/8 oz, Silver MSRP: Now: $6.49 Add to Cart Compare Quick view Details Rapala | sku: CD09RT Rapala Countdown Lure, 3 1/2", 7/16 oz, Rainbow Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details Rapala | sku: CD09BTR Rapala CountDown Lure, 3 1/2", 7/16 oz, Brook Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: SCH70T158 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Pearl Blue Shad MSRP: Now: $12.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15AMOCH Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Chrome/Cht Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B24A453 Bomber Deep Long A Minnow, 3 1/2" 3/8 oz, Orange Crush A well-known big fish bait, the Deep Long A employs the Long A's trademark action with a deep diving molded-in lip for durability and out-of-the-package true-running performance. Especially effective when twitched for early season bass or trolled with... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch Consistently reach suspended fish at any depth with the CountDown. Whether the fish are suspending at certain depths, at the weed tops or on bottom structure, the CountDown can get you to them consistently. Weighted lure creates slow-rolling Rapala... MSRP: Now: $13.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 3/8 oz. size is designed for medium spinning or light baitcasting tackle. The Big O was Cotton Cordell’s first “million-seller,” the... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7840 Cotton Cordell Big O, 3", 3/8 oz, Crawdad Features Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Crawdad Lure Series Big O Lure Size 3" Lure Target Species Bass | Pike | Gamefish Lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $9.49 Add to Cart Compare Quick view sku: C7622 Cotton Cordell C7622 Big O Square Lip Crankbait, 2", 1/4 oz, Perch Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $8.49 Add to Cart Compare Quick view sku: CD603 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Gold/Black The Wally Diver® is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread® in the water. Hook... MSRP: Now: $9.19 Add to Cart Compare Quick view Live Target | sku: RS70S220 LiveTarget Rainbow Smelt Shallow Jerkbait, 2 3/4", 1/8 oz, Gold/Orange LiveTarget RS70S220 Rainbow Smelt Shallow Dive Jerkbait, 3'-4', 2 3/4", #8 Hooks, 1/8 oz, Gold/Orange, Suspending Designed to be the ultimate realistic stick bait, this lure has it all, featuring a weight transfer system, rattle chamber, suspension... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: SCH70T156 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Glitter Blue Shad This life-like hollow body bait generates a tremendous splash and noise that is inviting to surface feeding Bass and Northern Pike. With its realistic profile and attention to detail, this bait replicates a juvenile Shad with remarkable accuracy. The... MSRP: Now: $13.09 Add to Cart Compare Quick view sku: XR10P Rapala XR10P X-Rap Jerkbait, 4", 7/16 oz, Perch The X-Rap is "all about the action." The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retrieve. Casts like a bullet for long accurate casts. Prominent scales and lateral line on the fuselage capture... MSRP: Now: $17.95 Add to Cart Compare Quick view Rapala | sku: RNR07CHB Rapala Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Chrome Blue Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: RNR07BG Rapala RNR07BG Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Bluegill Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR05SG Rapala RNR05SG Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver Gold Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this lure... MSRP: Now: $9.89 Add to Cart Compare Quick view Rapala | sku: RNR05BN Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Bone Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $8.89 Add to Cart Compare Quick view sku: F09S Rapala F09S Original Floating Lure, 3 1/2", 3/16 oz, Silver The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $12.19 Add to Cart Compare Quick view Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $14.29 Add to Cart Compare Quick view sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $12.19 Add to Cart Compare Quick view Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $14.95 Add to Cart Compare Quick view
Quick view Details sku: RNR05HBSD Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Holographic Blue Shad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: XR10SB Rapala XR10SB X-Rap Jerkbait, 4", 7/16 oz, Silver Blue MSRP: Now: $17.95 Add to Cart Compare Quick view Details Rapala | sku: XR10HS Rapala XR10HS X-Rap Jerkbait, 4", 7/16 oz, Hot Steel MSRP: Now: $17.95 Add to Cart Compare Quick view Details sku: F09B Rapala F09B Original Floating Lure, 3 1/2", 3/16 oz, Blue MSRP: Now: $10.89 Add to Cart Compare Quick view Details Rapala | sku: F07S Rapala Original Floating Lure, 2 3/4", 1/8 oz, Silver MSRP: Now: $12.69 Add to Cart Compare Quick view Details Rapala | sku: J09S Rapala Jointed Minnow, 3 1/2", 1/4 oz, Silver MSRP: Now: $14.29 Add to Cart Compare Quick view Details Rapala | sku: J09GFR Rapala Jointed Minnow, 3 1/2", 1/4 oz, Gold Fluorescent Red MSRP: Now: $15.95 Add to Cart Compare Quick view Details Rapala | sku: J07S Rapala J07S Jointed Minnow, 2 3/4", 1/8 oz, Silver MSRP: Now: $11.79 Add to Cart Compare Quick view Details Rapala | sku: J07P Rapala J07P Jointed Minnow, 2 3/4", 1/8 oz, Perch MSRP: Now: $14.29 Add to Cart Compare Quick view Details Rapala | sku: XR08 BLU Rapala X-Rap Jerkbait, 3-1/8", 1/4 Oz, Blue UV MSRP: Now: $10.99 Add to Cart Compare Quick view Details Rapala | sku: J07B Rapala J07B Jointed Minnow, 2 3/4", 1/8 oz, Blue MSRP: Now: $11.79 Add to Cart Compare Quick view Details Rapala | sku: HJ10HGH Rapala HJ10HGH Husky Jerk, 4", 3/8 oz, Helsinki Ghost MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: HJ06SB Rapala HJ06SB Husky Jerk, 2 1/2", 1/8 oz, Silver Blue MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: HJ06S Rapala HJ06S Husky Jerk, 2 1/2", 1/8 oz, Silver MSRP: Now: $6.49 Add to Cart Compare Quick view Details Rapala | sku: CD09RT Rapala Countdown Lure, 3 1/2", 7/16 oz, Rainbow Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details Rapala | sku: CD09BTR Rapala CountDown Lure, 3 1/2", 7/16 oz, Brook Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: SCH70T158 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Pearl Blue Shad MSRP: Now: $12.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15AMOCH Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Chrome/Cht Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B24A453 Bomber Deep Long A Minnow, 3 1/2" 3/8 oz, Orange Crush A well-known big fish bait, the Deep Long A employs the Long A's trademark action with a deep diving molded-in lip for durability and out-of-the-package true-running performance. Especially effective when twitched for early season bass or trolled with... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch Consistently reach suspended fish at any depth with the CountDown. Whether the fish are suspending at certain depths, at the weed tops or on bottom structure, the CountDown can get you to them consistently. Weighted lure creates slow-rolling Rapala... MSRP: Now: $13.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 3/8 oz. size is designed for medium spinning or light baitcasting tackle. The Big O was Cotton Cordell’s first “million-seller,” the... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7840 Cotton Cordell Big O, 3", 3/8 oz, Crawdad Features Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Crawdad Lure Series Big O Lure Size 3" Lure Target Species Bass | Pike | Gamefish Lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $9.49 Add to Cart Compare Quick view sku: C7622 Cotton Cordell C7622 Big O Square Lip Crankbait, 2", 1/4 oz, Perch Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $8.49 Add to Cart Compare Quick view sku: CD603 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Gold/Black The Wally Diver® is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread® in the water. Hook... MSRP: Now: $9.19 Add to Cart Compare Quick view Live Target | sku: RS70S220 LiveTarget Rainbow Smelt Shallow Jerkbait, 2 3/4", 1/8 oz, Gold/Orange LiveTarget RS70S220 Rainbow Smelt Shallow Dive Jerkbait, 3'-4', 2 3/4", #8 Hooks, 1/8 oz, Gold/Orange, Suspending Designed to be the ultimate realistic stick bait, this lure has it all, featuring a weight transfer system, rattle chamber, suspension... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: SCH70T156 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Glitter Blue Shad This life-like hollow body bait generates a tremendous splash and noise that is inviting to surface feeding Bass and Northern Pike. With its realistic profile and attention to detail, this bait replicates a juvenile Shad with remarkable accuracy. The... MSRP: Now: $13.09 Add to Cart Compare Quick view sku: XR10P Rapala XR10P X-Rap Jerkbait, 4", 7/16 oz, Perch The X-Rap is "all about the action." The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retrieve. Casts like a bullet for long accurate casts. Prominent scales and lateral line on the fuselage capture... MSRP: Now: $17.95 Add to Cart Compare Quick view Rapala | sku: RNR07CHB Rapala Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Chrome Blue Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: RNR07BG Rapala RNR07BG Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Bluegill Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR05SG Rapala RNR05SG Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver Gold Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this lure... MSRP: Now: $9.89 Add to Cart Compare Quick view Rapala | sku: RNR05BN Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Bone Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $8.89 Add to Cart Compare Quick view sku: F09S Rapala F09S Original Floating Lure, 3 1/2", 3/16 oz, Silver The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $12.19 Add to Cart Compare Quick view Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $14.29 Add to Cart Compare Quick view sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $12.19 Add to Cart Compare Quick view Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $14.95 Add to Cart Compare Quick view
Quick view Details Rapala | sku: XR10SB Rapala XR10SB X-Rap Jerkbait, 4", 7/16 oz, Silver Blue MSRP: Now: $17.95 Add to Cart Compare Quick view Details Rapala | sku: XR10HS Rapala XR10HS X-Rap Jerkbait, 4", 7/16 oz, Hot Steel MSRP: Now: $17.95 Add to Cart Compare Quick view Details sku: F09B Rapala F09B Original Floating Lure, 3 1/2", 3/16 oz, Blue MSRP: Now: $10.89 Add to Cart Compare Quick view Details Rapala | sku: F07S Rapala Original Floating Lure, 2 3/4", 1/8 oz, Silver MSRP: Now: $12.69 Add to Cart Compare Quick view Details Rapala | sku: J09S Rapala Jointed Minnow, 3 1/2", 1/4 oz, Silver MSRP: Now: $14.29 Add to Cart Compare Quick view Details Rapala | sku: J09GFR Rapala Jointed Minnow, 3 1/2", 1/4 oz, Gold Fluorescent Red MSRP: Now: $15.95 Add to Cart Compare Quick view Details Rapala | sku: J07S Rapala J07S Jointed Minnow, 2 3/4", 1/8 oz, Silver MSRP: Now: $11.79 Add to Cart Compare Quick view Details Rapala | sku: J07P Rapala J07P Jointed Minnow, 2 3/4", 1/8 oz, Perch MSRP: Now: $14.29 Add to Cart Compare Quick view Details Rapala | sku: XR08 BLU Rapala X-Rap Jerkbait, 3-1/8", 1/4 Oz, Blue UV MSRP: Now: $10.99 Add to Cart Compare Quick view Details Rapala | sku: J07B Rapala J07B Jointed Minnow, 2 3/4", 1/8 oz, Blue MSRP: Now: $11.79 Add to Cart Compare Quick view Details Rapala | sku: HJ10HGH Rapala HJ10HGH Husky Jerk, 4", 3/8 oz, Helsinki Ghost MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: HJ06SB Rapala HJ06SB Husky Jerk, 2 1/2", 1/8 oz, Silver Blue MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: HJ06S Rapala HJ06S Husky Jerk, 2 1/2", 1/8 oz, Silver MSRP: Now: $6.49 Add to Cart Compare Quick view Details Rapala | sku: CD09RT Rapala Countdown Lure, 3 1/2", 7/16 oz, Rainbow Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details Rapala | sku: CD09BTR Rapala CountDown Lure, 3 1/2", 7/16 oz, Brook Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: SCH70T158 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Pearl Blue Shad MSRP: Now: $12.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15AMOCH Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Chrome/Cht Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B24A453 Bomber Deep Long A Minnow, 3 1/2" 3/8 oz, Orange Crush A well-known big fish bait, the Deep Long A employs the Long A's trademark action with a deep diving molded-in lip for durability and out-of-the-package true-running performance. Especially effective when twitched for early season bass or trolled with... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch Consistently reach suspended fish at any depth with the CountDown. Whether the fish are suspending at certain depths, at the weed tops or on bottom structure, the CountDown can get you to them consistently. Weighted lure creates slow-rolling Rapala... MSRP: Now: $13.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 3/8 oz. size is designed for medium spinning or light baitcasting tackle. The Big O was Cotton Cordell’s first “million-seller,” the... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7840 Cotton Cordell Big O, 3", 3/8 oz, Crawdad Features Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Crawdad Lure Series Big O Lure Size 3" Lure Target Species Bass | Pike | Gamefish Lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $9.49 Add to Cart Compare Quick view sku: C7622 Cotton Cordell C7622 Big O Square Lip Crankbait, 2", 1/4 oz, Perch Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $8.49 Add to Cart Compare Quick view sku: CD603 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Gold/Black The Wally Diver® is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread® in the water. Hook... MSRP: Now: $9.19 Add to Cart Compare Quick view Live Target | sku: RS70S220 LiveTarget Rainbow Smelt Shallow Jerkbait, 2 3/4", 1/8 oz, Gold/Orange LiveTarget RS70S220 Rainbow Smelt Shallow Dive Jerkbait, 3'-4', 2 3/4", #8 Hooks, 1/8 oz, Gold/Orange, Suspending Designed to be the ultimate realistic stick bait, this lure has it all, featuring a weight transfer system, rattle chamber, suspension... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: SCH70T156 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Glitter Blue Shad This life-like hollow body bait generates a tremendous splash and noise that is inviting to surface feeding Bass and Northern Pike. With its realistic profile and attention to detail, this bait replicates a juvenile Shad with remarkable accuracy. The... MSRP: Now: $13.09 Add to Cart Compare Quick view sku: XR10P Rapala XR10P X-Rap Jerkbait, 4", 7/16 oz, Perch The X-Rap is "all about the action." The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retrieve. Casts like a bullet for long accurate casts. Prominent scales and lateral line on the fuselage capture... MSRP: Now: $17.95 Add to Cart Compare Quick view Rapala | sku: RNR07CHB Rapala Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Chrome Blue Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: RNR07BG Rapala RNR07BG Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Bluegill Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR05SG Rapala RNR05SG Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver Gold Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this lure... MSRP: Now: $9.89 Add to Cart Compare Quick view Rapala | sku: RNR05BN Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Bone Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $8.89 Add to Cart Compare Quick view sku: F09S Rapala F09S Original Floating Lure, 3 1/2", 3/16 oz, Silver The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $12.19 Add to Cart Compare Quick view Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $14.29 Add to Cart Compare Quick view sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $12.19 Add to Cart Compare Quick view Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $14.95 Add to Cart Compare Quick view
Quick view Details Rapala | sku: XR10HS Rapala XR10HS X-Rap Jerkbait, 4", 7/16 oz, Hot Steel MSRP: Now: $17.95 Add to Cart Compare Quick view Details sku: F09B Rapala F09B Original Floating Lure, 3 1/2", 3/16 oz, Blue MSRP: Now: $10.89 Add to Cart Compare Quick view Details Rapala | sku: F07S Rapala Original Floating Lure, 2 3/4", 1/8 oz, Silver MSRP: Now: $12.69 Add to Cart Compare Quick view Details Rapala | sku: J09S Rapala Jointed Minnow, 3 1/2", 1/4 oz, Silver MSRP: Now: $14.29 Add to Cart Compare Quick view Details Rapala | sku: J09GFR Rapala Jointed Minnow, 3 1/2", 1/4 oz, Gold Fluorescent Red MSRP: Now: $15.95 Add to Cart Compare Quick view Details Rapala | sku: J07S Rapala J07S Jointed Minnow, 2 3/4", 1/8 oz, Silver MSRP: Now: $11.79 Add to Cart Compare Quick view Details Rapala | sku: J07P Rapala J07P Jointed Minnow, 2 3/4", 1/8 oz, Perch MSRP: Now: $14.29 Add to Cart Compare Quick view Details Rapala | sku: XR08 BLU Rapala X-Rap Jerkbait, 3-1/8", 1/4 Oz, Blue UV MSRP: Now: $10.99 Add to Cart Compare Quick view Details Rapala | sku: J07B Rapala J07B Jointed Minnow, 2 3/4", 1/8 oz, Blue MSRP: Now: $11.79 Add to Cart Compare Quick view Details Rapala | sku: HJ10HGH Rapala HJ10HGH Husky Jerk, 4", 3/8 oz, Helsinki Ghost MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: HJ06SB Rapala HJ06SB Husky Jerk, 2 1/2", 1/8 oz, Silver Blue MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: HJ06S Rapala HJ06S Husky Jerk, 2 1/2", 1/8 oz, Silver MSRP: Now: $6.49 Add to Cart Compare Quick view Details Rapala | sku: CD09RT Rapala Countdown Lure, 3 1/2", 7/16 oz, Rainbow Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details Rapala | sku: CD09BTR Rapala CountDown Lure, 3 1/2", 7/16 oz, Brook Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: SCH70T158 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Pearl Blue Shad MSRP: Now: $12.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15AMOCH Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Chrome/Cht Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B24A453 Bomber Deep Long A Minnow, 3 1/2" 3/8 oz, Orange Crush A well-known big fish bait, the Deep Long A employs the Long A's trademark action with a deep diving molded-in lip for durability and out-of-the-package true-running performance. Especially effective when twitched for early season bass or trolled with... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch Consistently reach suspended fish at any depth with the CountDown. Whether the fish are suspending at certain depths, at the weed tops or on bottom structure, the CountDown can get you to them consistently. Weighted lure creates slow-rolling Rapala... MSRP: Now: $13.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 3/8 oz. size is designed for medium spinning or light baitcasting tackle. The Big O was Cotton Cordell’s first “million-seller,” the... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7840 Cotton Cordell Big O, 3", 3/8 oz, Crawdad Features Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Crawdad Lure Series Big O Lure Size 3" Lure Target Species Bass | Pike | Gamefish Lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $9.49 Add to Cart Compare Quick view sku: C7622 Cotton Cordell C7622 Big O Square Lip Crankbait, 2", 1/4 oz, Perch Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $8.49 Add to Cart Compare Quick view sku: CD603 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Gold/Black The Wally Diver® is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread® in the water. Hook... MSRP: Now: $9.19 Add to Cart Compare Quick view Live Target | sku: RS70S220 LiveTarget Rainbow Smelt Shallow Jerkbait, 2 3/4", 1/8 oz, Gold/Orange LiveTarget RS70S220 Rainbow Smelt Shallow Dive Jerkbait, 3'-4', 2 3/4", #8 Hooks, 1/8 oz, Gold/Orange, Suspending Designed to be the ultimate realistic stick bait, this lure has it all, featuring a weight transfer system, rattle chamber, suspension... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: SCH70T156 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Glitter Blue Shad This life-like hollow body bait generates a tremendous splash and noise that is inviting to surface feeding Bass and Northern Pike. With its realistic profile and attention to detail, this bait replicates a juvenile Shad with remarkable accuracy. The... MSRP: Now: $13.09 Add to Cart Compare Quick view sku: XR10P Rapala XR10P X-Rap Jerkbait, 4", 7/16 oz, Perch The X-Rap is "all about the action." The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retrieve. Casts like a bullet for long accurate casts. Prominent scales and lateral line on the fuselage capture... MSRP: Now: $17.95 Add to Cart Compare Quick view Rapala | sku: RNR07CHB Rapala Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Chrome Blue Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: RNR07BG Rapala RNR07BG Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Bluegill Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR05SG Rapala RNR05SG Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver Gold Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this lure... MSRP: Now: $9.89 Add to Cart Compare Quick view Rapala | sku: RNR05BN Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Bone Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $8.89 Add to Cart Compare Quick view sku: F09S Rapala F09S Original Floating Lure, 3 1/2", 3/16 oz, Silver The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $12.19 Add to Cart Compare Quick view Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $14.29 Add to Cart Compare Quick view sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $12.19 Add to Cart Compare Quick view Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $14.95 Add to Cart Compare Quick view
Quick view Details sku: F09B Rapala F09B Original Floating Lure, 3 1/2", 3/16 oz, Blue MSRP: Now: $10.89 Add to Cart Compare Quick view Details Rapala | sku: F07S Rapala Original Floating Lure, 2 3/4", 1/8 oz, Silver MSRP: Now: $12.69 Add to Cart Compare Quick view Details Rapala | sku: J09S Rapala Jointed Minnow, 3 1/2", 1/4 oz, Silver MSRP: Now: $14.29 Add to Cart Compare Quick view Details Rapala | sku: J09GFR Rapala Jointed Minnow, 3 1/2", 1/4 oz, Gold Fluorescent Red MSRP: Now: $15.95 Add to Cart Compare Quick view Details Rapala | sku: J07S Rapala J07S Jointed Minnow, 2 3/4", 1/8 oz, Silver MSRP: Now: $11.79 Add to Cart Compare Quick view Details Rapala | sku: J07P Rapala J07P Jointed Minnow, 2 3/4", 1/8 oz, Perch MSRP: Now: $14.29 Add to Cart Compare Quick view Details Rapala | sku: XR08 BLU Rapala X-Rap Jerkbait, 3-1/8", 1/4 Oz, Blue UV MSRP: Now: $10.99 Add to Cart Compare Quick view Details Rapala | sku: J07B Rapala J07B Jointed Minnow, 2 3/4", 1/8 oz, Blue MSRP: Now: $11.79 Add to Cart Compare Quick view Details Rapala | sku: HJ10HGH Rapala HJ10HGH Husky Jerk, 4", 3/8 oz, Helsinki Ghost MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: HJ06SB Rapala HJ06SB Husky Jerk, 2 1/2", 1/8 oz, Silver Blue MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: HJ06S Rapala HJ06S Husky Jerk, 2 1/2", 1/8 oz, Silver MSRP: Now: $6.49 Add to Cart Compare Quick view Details Rapala | sku: CD09RT Rapala Countdown Lure, 3 1/2", 7/16 oz, Rainbow Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details Rapala | sku: CD09BTR Rapala CountDown Lure, 3 1/2", 7/16 oz, Brook Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: SCH70T158 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Pearl Blue Shad MSRP: Now: $12.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15AMOCH Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Chrome/Cht Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B24A453 Bomber Deep Long A Minnow, 3 1/2" 3/8 oz, Orange Crush A well-known big fish bait, the Deep Long A employs the Long A's trademark action with a deep diving molded-in lip for durability and out-of-the-package true-running performance. Especially effective when twitched for early season bass or trolled with... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch Consistently reach suspended fish at any depth with the CountDown. Whether the fish are suspending at certain depths, at the weed tops or on bottom structure, the CountDown can get you to them consistently. Weighted lure creates slow-rolling Rapala... MSRP: Now: $13.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 3/8 oz. size is designed for medium spinning or light baitcasting tackle. The Big O was Cotton Cordell’s first “million-seller,” the... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7840 Cotton Cordell Big O, 3", 3/8 oz, Crawdad Features Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Crawdad Lure Series Big O Lure Size 3" Lure Target Species Bass | Pike | Gamefish Lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $9.49 Add to Cart Compare Quick view sku: C7622 Cotton Cordell C7622 Big O Square Lip Crankbait, 2", 1/4 oz, Perch Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $8.49 Add to Cart Compare Quick view sku: CD603 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Gold/Black The Wally Diver® is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread® in the water. Hook... MSRP: Now: $9.19 Add to Cart Compare Quick view Live Target | sku: RS70S220 LiveTarget Rainbow Smelt Shallow Jerkbait, 2 3/4", 1/8 oz, Gold/Orange LiveTarget RS70S220 Rainbow Smelt Shallow Dive Jerkbait, 3'-4', 2 3/4", #8 Hooks, 1/8 oz, Gold/Orange, Suspending Designed to be the ultimate realistic stick bait, this lure has it all, featuring a weight transfer system, rattle chamber, suspension... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: SCH70T156 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Glitter Blue Shad This life-like hollow body bait generates a tremendous splash and noise that is inviting to surface feeding Bass and Northern Pike. With its realistic profile and attention to detail, this bait replicates a juvenile Shad with remarkable accuracy. The... MSRP: Now: $13.09 Add to Cart Compare Quick view sku: XR10P Rapala XR10P X-Rap Jerkbait, 4", 7/16 oz, Perch The X-Rap is "all about the action." The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retrieve. Casts like a bullet for long accurate casts. Prominent scales and lateral line on the fuselage capture... MSRP: Now: $17.95 Add to Cart Compare Quick view Rapala | sku: RNR07CHB Rapala Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Chrome Blue Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: RNR07BG Rapala RNR07BG Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Bluegill Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR05SG Rapala RNR05SG Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver Gold Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this lure... MSRP: Now: $9.89 Add to Cart Compare Quick view Rapala | sku: RNR05BN Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Bone Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $8.89 Add to Cart Compare Quick view sku: F09S Rapala F09S Original Floating Lure, 3 1/2", 3/16 oz, Silver The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $12.19 Add to Cart Compare Quick view Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $14.29 Add to Cart Compare Quick view sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $12.19 Add to Cart Compare Quick view Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $14.95 Add to Cart Compare Quick view
Quick view Details Rapala | sku: F07S Rapala Original Floating Lure, 2 3/4", 1/8 oz, Silver MSRP: Now: $12.69 Add to Cart Compare Quick view Details Rapala | sku: J09S Rapala Jointed Minnow, 3 1/2", 1/4 oz, Silver MSRP: Now: $14.29 Add to Cart Compare Quick view Details Rapala | sku: J09GFR Rapala Jointed Minnow, 3 1/2", 1/4 oz, Gold Fluorescent Red MSRP: Now: $15.95 Add to Cart Compare Quick view Details Rapala | sku: J07S Rapala J07S Jointed Minnow, 2 3/4", 1/8 oz, Silver MSRP: Now: $11.79 Add to Cart Compare Quick view Details Rapala | sku: J07P Rapala J07P Jointed Minnow, 2 3/4", 1/8 oz, Perch MSRP: Now: $14.29 Add to Cart Compare Quick view Details Rapala | sku: XR08 BLU Rapala X-Rap Jerkbait, 3-1/8", 1/4 Oz, Blue UV MSRP: Now: $10.99 Add to Cart Compare Quick view Details Rapala | sku: J07B Rapala J07B Jointed Minnow, 2 3/4", 1/8 oz, Blue MSRP: Now: $11.79 Add to Cart Compare Quick view Details Rapala | sku: HJ10HGH Rapala HJ10HGH Husky Jerk, 4", 3/8 oz, Helsinki Ghost MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: HJ06SB Rapala HJ06SB Husky Jerk, 2 1/2", 1/8 oz, Silver Blue MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: HJ06S Rapala HJ06S Husky Jerk, 2 1/2", 1/8 oz, Silver MSRP: Now: $6.49 Add to Cart Compare Quick view Details Rapala | sku: CD09RT Rapala Countdown Lure, 3 1/2", 7/16 oz, Rainbow Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details Rapala | sku: CD09BTR Rapala CountDown Lure, 3 1/2", 7/16 oz, Brook Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: SCH70T158 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Pearl Blue Shad MSRP: Now: $12.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15AMOCH Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Chrome/Cht Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B24A453 Bomber Deep Long A Minnow, 3 1/2" 3/8 oz, Orange Crush A well-known big fish bait, the Deep Long A employs the Long A's trademark action with a deep diving molded-in lip for durability and out-of-the-package true-running performance. Especially effective when twitched for early season bass or trolled with... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch Consistently reach suspended fish at any depth with the CountDown. Whether the fish are suspending at certain depths, at the weed tops or on bottom structure, the CountDown can get you to them consistently. Weighted lure creates slow-rolling Rapala... MSRP: Now: $13.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 3/8 oz. size is designed for medium spinning or light baitcasting tackle. The Big O was Cotton Cordell’s first “million-seller,” the... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7840 Cotton Cordell Big O, 3", 3/8 oz, Crawdad Features Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Crawdad Lure Series Big O Lure Size 3" Lure Target Species Bass | Pike | Gamefish Lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $9.49 Add to Cart Compare Quick view sku: C7622 Cotton Cordell C7622 Big O Square Lip Crankbait, 2", 1/4 oz, Perch Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $8.49 Add to Cart Compare Quick view sku: CD603 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Gold/Black The Wally Diver® is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread® in the water. Hook... MSRP: Now: $9.19 Add to Cart Compare Quick view Live Target | sku: RS70S220 LiveTarget Rainbow Smelt Shallow Jerkbait, 2 3/4", 1/8 oz, Gold/Orange LiveTarget RS70S220 Rainbow Smelt Shallow Dive Jerkbait, 3'-4', 2 3/4", #8 Hooks, 1/8 oz, Gold/Orange, Suspending Designed to be the ultimate realistic stick bait, this lure has it all, featuring a weight transfer system, rattle chamber, suspension... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: SCH70T156 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Glitter Blue Shad This life-like hollow body bait generates a tremendous splash and noise that is inviting to surface feeding Bass and Northern Pike. With its realistic profile and attention to detail, this bait replicates a juvenile Shad with remarkable accuracy. The... MSRP: Now: $13.09 Add to Cart Compare Quick view sku: XR10P Rapala XR10P X-Rap Jerkbait, 4", 7/16 oz, Perch The X-Rap is "all about the action." The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retrieve. Casts like a bullet for long accurate casts. Prominent scales and lateral line on the fuselage capture... MSRP: Now: $17.95 Add to Cart Compare Quick view Rapala | sku: RNR07CHB Rapala Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Chrome Blue Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: RNR07BG Rapala RNR07BG Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Bluegill Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR05SG Rapala RNR05SG Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver Gold Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this lure... MSRP: Now: $9.89 Add to Cart Compare Quick view Rapala | sku: RNR05BN Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Bone Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $8.89 Add to Cart Compare Quick view sku: F09S Rapala F09S Original Floating Lure, 3 1/2", 3/16 oz, Silver The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $12.19 Add to Cart Compare Quick view Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $14.29 Add to Cart Compare Quick view sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $12.19 Add to Cart Compare Quick view Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $14.95 Add to Cart Compare Quick view
Quick view Details Rapala | sku: J09S Rapala Jointed Minnow, 3 1/2", 1/4 oz, Silver MSRP: Now: $14.29 Add to Cart Compare Quick view Details Rapala | sku: J09GFR Rapala Jointed Minnow, 3 1/2", 1/4 oz, Gold Fluorescent Red MSRP: Now: $15.95 Add to Cart Compare Quick view Details Rapala | sku: J07S Rapala J07S Jointed Minnow, 2 3/4", 1/8 oz, Silver MSRP: Now: $11.79 Add to Cart Compare Quick view Details Rapala | sku: J07P Rapala J07P Jointed Minnow, 2 3/4", 1/8 oz, Perch MSRP: Now: $14.29 Add to Cart Compare Quick view Details Rapala | sku: XR08 BLU Rapala X-Rap Jerkbait, 3-1/8", 1/4 Oz, Blue UV MSRP: Now: $10.99 Add to Cart Compare Quick view Details Rapala | sku: J07B Rapala J07B Jointed Minnow, 2 3/4", 1/8 oz, Blue MSRP: Now: $11.79 Add to Cart Compare Quick view Details Rapala | sku: HJ10HGH Rapala HJ10HGH Husky Jerk, 4", 3/8 oz, Helsinki Ghost MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: HJ06SB Rapala HJ06SB Husky Jerk, 2 1/2", 1/8 oz, Silver Blue MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: HJ06S Rapala HJ06S Husky Jerk, 2 1/2", 1/8 oz, Silver MSRP: Now: $6.49 Add to Cart Compare Quick view Details Rapala | sku: CD09RT Rapala Countdown Lure, 3 1/2", 7/16 oz, Rainbow Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details Rapala | sku: CD09BTR Rapala CountDown Lure, 3 1/2", 7/16 oz, Brook Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: SCH70T158 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Pearl Blue Shad MSRP: Now: $12.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15AMOCH Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Chrome/Cht Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B24A453 Bomber Deep Long A Minnow, 3 1/2" 3/8 oz, Orange Crush A well-known big fish bait, the Deep Long A employs the Long A's trademark action with a deep diving molded-in lip for durability and out-of-the-package true-running performance. Especially effective when twitched for early season bass or trolled with... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch Consistently reach suspended fish at any depth with the CountDown. Whether the fish are suspending at certain depths, at the weed tops or on bottom structure, the CountDown can get you to them consistently. Weighted lure creates slow-rolling Rapala... MSRP: Now: $13.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 3/8 oz. size is designed for medium spinning or light baitcasting tackle. The Big O was Cotton Cordell’s first “million-seller,” the... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7840 Cotton Cordell Big O, 3", 3/8 oz, Crawdad Features Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Crawdad Lure Series Big O Lure Size 3" Lure Target Species Bass | Pike | Gamefish Lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $9.49 Add to Cart Compare Quick view sku: C7622 Cotton Cordell C7622 Big O Square Lip Crankbait, 2", 1/4 oz, Perch Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $8.49 Add to Cart Compare Quick view sku: CD603 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Gold/Black The Wally Diver® is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread® in the water. Hook... MSRP: Now: $9.19 Add to Cart Compare Quick view Live Target | sku: RS70S220 LiveTarget Rainbow Smelt Shallow Jerkbait, 2 3/4", 1/8 oz, Gold/Orange LiveTarget RS70S220 Rainbow Smelt Shallow Dive Jerkbait, 3'-4', 2 3/4", #8 Hooks, 1/8 oz, Gold/Orange, Suspending Designed to be the ultimate realistic stick bait, this lure has it all, featuring a weight transfer system, rattle chamber, suspension... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: SCH70T156 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Glitter Blue Shad This life-like hollow body bait generates a tremendous splash and noise that is inviting to surface feeding Bass and Northern Pike. With its realistic profile and attention to detail, this bait replicates a juvenile Shad with remarkable accuracy. The... MSRP: Now: $13.09 Add to Cart Compare Quick view sku: XR10P Rapala XR10P X-Rap Jerkbait, 4", 7/16 oz, Perch The X-Rap is "all about the action." The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retrieve. Casts like a bullet for long accurate casts. Prominent scales and lateral line on the fuselage capture... MSRP: Now: $17.95 Add to Cart Compare Quick view Rapala | sku: RNR07CHB Rapala Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Chrome Blue Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: RNR07BG Rapala RNR07BG Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Bluegill Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR05SG Rapala RNR05SG Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver Gold Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this lure... MSRP: Now: $9.89 Add to Cart Compare Quick view Rapala | sku: RNR05BN Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Bone Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $8.89 Add to Cart Compare Quick view sku: F09S Rapala F09S Original Floating Lure, 3 1/2", 3/16 oz, Silver The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $12.19 Add to Cart Compare Quick view Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $14.29 Add to Cart Compare Quick view sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $12.19 Add to Cart Compare Quick view Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $14.95 Add to Cart Compare Quick view
Quick view Details Rapala | sku: J09GFR Rapala Jointed Minnow, 3 1/2", 1/4 oz, Gold Fluorescent Red MSRP: Now: $15.95 Add to Cart Compare Quick view Details Rapala | sku: J07S Rapala J07S Jointed Minnow, 2 3/4", 1/8 oz, Silver MSRP: Now: $11.79 Add to Cart Compare Quick view Details Rapala | sku: J07P Rapala J07P Jointed Minnow, 2 3/4", 1/8 oz, Perch MSRP: Now: $14.29 Add to Cart Compare Quick view Details Rapala | sku: XR08 BLU Rapala X-Rap Jerkbait, 3-1/8", 1/4 Oz, Blue UV MSRP: Now: $10.99 Add to Cart Compare Quick view Details Rapala | sku: J07B Rapala J07B Jointed Minnow, 2 3/4", 1/8 oz, Blue MSRP: Now: $11.79 Add to Cart Compare Quick view Details Rapala | sku: HJ10HGH Rapala HJ10HGH Husky Jerk, 4", 3/8 oz, Helsinki Ghost MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: HJ06SB Rapala HJ06SB Husky Jerk, 2 1/2", 1/8 oz, Silver Blue MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: HJ06S Rapala HJ06S Husky Jerk, 2 1/2", 1/8 oz, Silver MSRP: Now: $6.49 Add to Cart Compare Quick view Details Rapala | sku: CD09RT Rapala Countdown Lure, 3 1/2", 7/16 oz, Rainbow Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details Rapala | sku: CD09BTR Rapala CountDown Lure, 3 1/2", 7/16 oz, Brook Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: SCH70T158 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Pearl Blue Shad MSRP: Now: $12.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15AMOCH Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Chrome/Cht Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B24A453 Bomber Deep Long A Minnow, 3 1/2" 3/8 oz, Orange Crush A well-known big fish bait, the Deep Long A employs the Long A's trademark action with a deep diving molded-in lip for durability and out-of-the-package true-running performance. Especially effective when twitched for early season bass or trolled with... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch Consistently reach suspended fish at any depth with the CountDown. Whether the fish are suspending at certain depths, at the weed tops or on bottom structure, the CountDown can get you to them consistently. Weighted lure creates slow-rolling Rapala... MSRP: Now: $13.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 3/8 oz. size is designed for medium spinning or light baitcasting tackle. The Big O was Cotton Cordell’s first “million-seller,” the... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7840 Cotton Cordell Big O, 3", 3/8 oz, Crawdad Features Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Crawdad Lure Series Big O Lure Size 3" Lure Target Species Bass | Pike | Gamefish Lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $9.49 Add to Cart Compare Quick view sku: C7622 Cotton Cordell C7622 Big O Square Lip Crankbait, 2", 1/4 oz, Perch Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $8.49 Add to Cart Compare Quick view sku: CD603 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Gold/Black The Wally Diver® is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread® in the water. Hook... MSRP: Now: $9.19 Add to Cart Compare Quick view Live Target | sku: RS70S220 LiveTarget Rainbow Smelt Shallow Jerkbait, 2 3/4", 1/8 oz, Gold/Orange LiveTarget RS70S220 Rainbow Smelt Shallow Dive Jerkbait, 3'-4', 2 3/4", #8 Hooks, 1/8 oz, Gold/Orange, Suspending Designed to be the ultimate realistic stick bait, this lure has it all, featuring a weight transfer system, rattle chamber, suspension... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: SCH70T156 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Glitter Blue Shad This life-like hollow body bait generates a tremendous splash and noise that is inviting to surface feeding Bass and Northern Pike. With its realistic profile and attention to detail, this bait replicates a juvenile Shad with remarkable accuracy. The... MSRP: Now: $13.09 Add to Cart Compare Quick view sku: XR10P Rapala XR10P X-Rap Jerkbait, 4", 7/16 oz, Perch The X-Rap is "all about the action." The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retrieve. Casts like a bullet for long accurate casts. Prominent scales and lateral line on the fuselage capture... MSRP: Now: $17.95 Add to Cart Compare Quick view Rapala | sku: RNR07CHB Rapala Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Chrome Blue Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: RNR07BG Rapala RNR07BG Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Bluegill Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR05SG Rapala RNR05SG Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver Gold Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this lure... MSRP: Now: $9.89 Add to Cart Compare Quick view Rapala | sku: RNR05BN Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Bone Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $8.89 Add to Cart Compare Quick view sku: F09S Rapala F09S Original Floating Lure, 3 1/2", 3/16 oz, Silver The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $12.19 Add to Cart Compare Quick view Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $14.29 Add to Cart Compare Quick view sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $12.19 Add to Cart Compare Quick view Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $14.95 Add to Cart Compare Quick view
Quick view Details Rapala | sku: J07S Rapala J07S Jointed Minnow, 2 3/4", 1/8 oz, Silver MSRP: Now: $11.79 Add to Cart Compare Quick view Details Rapala | sku: J07P Rapala J07P Jointed Minnow, 2 3/4", 1/8 oz, Perch MSRP: Now: $14.29 Add to Cart Compare Quick view Details Rapala | sku: XR08 BLU Rapala X-Rap Jerkbait, 3-1/8", 1/4 Oz, Blue UV MSRP: Now: $10.99 Add to Cart Compare Quick view Details Rapala | sku: J07B Rapala J07B Jointed Minnow, 2 3/4", 1/8 oz, Blue MSRP: Now: $11.79 Add to Cart Compare Quick view Details Rapala | sku: HJ10HGH Rapala HJ10HGH Husky Jerk, 4", 3/8 oz, Helsinki Ghost MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: HJ06SB Rapala HJ06SB Husky Jerk, 2 1/2", 1/8 oz, Silver Blue MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: HJ06S Rapala HJ06S Husky Jerk, 2 1/2", 1/8 oz, Silver MSRP: Now: $6.49 Add to Cart Compare Quick view Details Rapala | sku: CD09RT Rapala Countdown Lure, 3 1/2", 7/16 oz, Rainbow Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details Rapala | sku: CD09BTR Rapala CountDown Lure, 3 1/2", 7/16 oz, Brook Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: SCH70T158 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Pearl Blue Shad MSRP: Now: $12.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15AMOCH Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Chrome/Cht Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B24A453 Bomber Deep Long A Minnow, 3 1/2" 3/8 oz, Orange Crush A well-known big fish bait, the Deep Long A employs the Long A's trademark action with a deep diving molded-in lip for durability and out-of-the-package true-running performance. Especially effective when twitched for early season bass or trolled with... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch Consistently reach suspended fish at any depth with the CountDown. Whether the fish are suspending at certain depths, at the weed tops or on bottom structure, the CountDown can get you to them consistently. Weighted lure creates slow-rolling Rapala... MSRP: Now: $13.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 3/8 oz. size is designed for medium spinning or light baitcasting tackle. The Big O was Cotton Cordell’s first “million-seller,” the... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7840 Cotton Cordell Big O, 3", 3/8 oz, Crawdad Features Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Crawdad Lure Series Big O Lure Size 3" Lure Target Species Bass | Pike | Gamefish Lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $9.49 Add to Cart Compare Quick view sku: C7622 Cotton Cordell C7622 Big O Square Lip Crankbait, 2", 1/4 oz, Perch Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $8.49 Add to Cart Compare Quick view sku: CD603 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Gold/Black The Wally Diver® is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread® in the water. Hook... MSRP: Now: $9.19 Add to Cart Compare Quick view Live Target | sku: RS70S220 LiveTarget Rainbow Smelt Shallow Jerkbait, 2 3/4", 1/8 oz, Gold/Orange LiveTarget RS70S220 Rainbow Smelt Shallow Dive Jerkbait, 3'-4', 2 3/4", #8 Hooks, 1/8 oz, Gold/Orange, Suspending Designed to be the ultimate realistic stick bait, this lure has it all, featuring a weight transfer system, rattle chamber, suspension... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: SCH70T156 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Glitter Blue Shad This life-like hollow body bait generates a tremendous splash and noise that is inviting to surface feeding Bass and Northern Pike. With its realistic profile and attention to detail, this bait replicates a juvenile Shad with remarkable accuracy. The... MSRP: Now: $13.09 Add to Cart Compare Quick view sku: XR10P Rapala XR10P X-Rap Jerkbait, 4", 7/16 oz, Perch The X-Rap is "all about the action." The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retrieve. Casts like a bullet for long accurate casts. Prominent scales and lateral line on the fuselage capture... MSRP: Now: $17.95 Add to Cart Compare Quick view Rapala | sku: RNR07CHB Rapala Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Chrome Blue Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: RNR07BG Rapala RNR07BG Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Bluegill Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR05SG Rapala RNR05SG Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver Gold Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this lure... MSRP: Now: $9.89 Add to Cart Compare Quick view Rapala | sku: RNR05BN Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Bone Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $8.89 Add to Cart Compare Quick view sku: F09S Rapala F09S Original Floating Lure, 3 1/2", 3/16 oz, Silver The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $12.19 Add to Cart Compare Quick view Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $14.29 Add to Cart Compare Quick view sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $12.19 Add to Cart Compare Quick view Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $14.95 Add to Cart Compare Quick view
Quick view Details Rapala | sku: J07P Rapala J07P Jointed Minnow, 2 3/4", 1/8 oz, Perch MSRP: Now: $14.29 Add to Cart Compare Quick view Details Rapala | sku: XR08 BLU Rapala X-Rap Jerkbait, 3-1/8", 1/4 Oz, Blue UV MSRP: Now: $10.99 Add to Cart Compare Quick view Details Rapala | sku: J07B Rapala J07B Jointed Minnow, 2 3/4", 1/8 oz, Blue MSRP: Now: $11.79 Add to Cart Compare Quick view Details Rapala | sku: HJ10HGH Rapala HJ10HGH Husky Jerk, 4", 3/8 oz, Helsinki Ghost MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: HJ06SB Rapala HJ06SB Husky Jerk, 2 1/2", 1/8 oz, Silver Blue MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: HJ06S Rapala HJ06S Husky Jerk, 2 1/2", 1/8 oz, Silver MSRP: Now: $6.49 Add to Cart Compare Quick view Details Rapala | sku: CD09RT Rapala Countdown Lure, 3 1/2", 7/16 oz, Rainbow Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details Rapala | sku: CD09BTR Rapala CountDown Lure, 3 1/2", 7/16 oz, Brook Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: SCH70T158 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Pearl Blue Shad MSRP: Now: $12.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15AMOCH Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Chrome/Cht Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B24A453 Bomber Deep Long A Minnow, 3 1/2" 3/8 oz, Orange Crush A well-known big fish bait, the Deep Long A employs the Long A's trademark action with a deep diving molded-in lip for durability and out-of-the-package true-running performance. Especially effective when twitched for early season bass or trolled with... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch Consistently reach suspended fish at any depth with the CountDown. Whether the fish are suspending at certain depths, at the weed tops or on bottom structure, the CountDown can get you to them consistently. Weighted lure creates slow-rolling Rapala... MSRP: Now: $13.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 3/8 oz. size is designed for medium spinning or light baitcasting tackle. The Big O was Cotton Cordell’s first “million-seller,” the... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7840 Cotton Cordell Big O, 3", 3/8 oz, Crawdad Features Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Crawdad Lure Series Big O Lure Size 3" Lure Target Species Bass | Pike | Gamefish Lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $9.49 Add to Cart Compare Quick view sku: C7622 Cotton Cordell C7622 Big O Square Lip Crankbait, 2", 1/4 oz, Perch Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $8.49 Add to Cart Compare Quick view sku: CD603 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Gold/Black The Wally Diver® is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread® in the water. Hook... MSRP: Now: $9.19 Add to Cart Compare Quick view Live Target | sku: RS70S220 LiveTarget Rainbow Smelt Shallow Jerkbait, 2 3/4", 1/8 oz, Gold/Orange LiveTarget RS70S220 Rainbow Smelt Shallow Dive Jerkbait, 3'-4', 2 3/4", #8 Hooks, 1/8 oz, Gold/Orange, Suspending Designed to be the ultimate realistic stick bait, this lure has it all, featuring a weight transfer system, rattle chamber, suspension... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: SCH70T156 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Glitter Blue Shad This life-like hollow body bait generates a tremendous splash and noise that is inviting to surface feeding Bass and Northern Pike. With its realistic profile and attention to detail, this bait replicates a juvenile Shad with remarkable accuracy. The... MSRP: Now: $13.09 Add to Cart Compare Quick view sku: XR10P Rapala XR10P X-Rap Jerkbait, 4", 7/16 oz, Perch The X-Rap is "all about the action." The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retrieve. Casts like a bullet for long accurate casts. Prominent scales and lateral line on the fuselage capture... MSRP: Now: $17.95 Add to Cart Compare Quick view Rapala | sku: RNR07CHB Rapala Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Chrome Blue Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: RNR07BG Rapala RNR07BG Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Bluegill Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR05SG Rapala RNR05SG Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver Gold Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this lure... MSRP: Now: $9.89 Add to Cart Compare Quick view Rapala | sku: RNR05BN Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Bone Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $8.89 Add to Cart Compare Quick view sku: F09S Rapala F09S Original Floating Lure, 3 1/2", 3/16 oz, Silver The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $12.19 Add to Cart Compare Quick view Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $14.29 Add to Cart Compare Quick view sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $12.19 Add to Cart Compare Quick view Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $14.95 Add to Cart Compare Quick view
Quick view Details Rapala | sku: XR08 BLU Rapala X-Rap Jerkbait, 3-1/8", 1/4 Oz, Blue UV MSRP: Now: $10.99 Add to Cart Compare Quick view Details Rapala | sku: J07B Rapala J07B Jointed Minnow, 2 3/4", 1/8 oz, Blue MSRP: Now: $11.79 Add to Cart Compare Quick view Details Rapala | sku: HJ10HGH Rapala HJ10HGH Husky Jerk, 4", 3/8 oz, Helsinki Ghost MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: HJ06SB Rapala HJ06SB Husky Jerk, 2 1/2", 1/8 oz, Silver Blue MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: HJ06S Rapala HJ06S Husky Jerk, 2 1/2", 1/8 oz, Silver MSRP: Now: $6.49 Add to Cart Compare Quick view Details Rapala | sku: CD09RT Rapala Countdown Lure, 3 1/2", 7/16 oz, Rainbow Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details Rapala | sku: CD09BTR Rapala CountDown Lure, 3 1/2", 7/16 oz, Brook Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: SCH70T158 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Pearl Blue Shad MSRP: Now: $12.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15AMOCH Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Chrome/Cht Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B24A453 Bomber Deep Long A Minnow, 3 1/2" 3/8 oz, Orange Crush A well-known big fish bait, the Deep Long A employs the Long A's trademark action with a deep diving molded-in lip for durability and out-of-the-package true-running performance. Especially effective when twitched for early season bass or trolled with... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch Consistently reach suspended fish at any depth with the CountDown. Whether the fish are suspending at certain depths, at the weed tops or on bottom structure, the CountDown can get you to them consistently. Weighted lure creates slow-rolling Rapala... MSRP: Now: $13.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 3/8 oz. size is designed for medium spinning or light baitcasting tackle. The Big O was Cotton Cordell’s first “million-seller,” the... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7840 Cotton Cordell Big O, 3", 3/8 oz, Crawdad Features Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Crawdad Lure Series Big O Lure Size 3" Lure Target Species Bass | Pike | Gamefish Lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $9.49 Add to Cart Compare Quick view sku: C7622 Cotton Cordell C7622 Big O Square Lip Crankbait, 2", 1/4 oz, Perch Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $8.49 Add to Cart Compare Quick view sku: CD603 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Gold/Black The Wally Diver® is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread® in the water. Hook... MSRP: Now: $9.19 Add to Cart Compare Quick view Live Target | sku: RS70S220 LiveTarget Rainbow Smelt Shallow Jerkbait, 2 3/4", 1/8 oz, Gold/Orange LiveTarget RS70S220 Rainbow Smelt Shallow Dive Jerkbait, 3'-4', 2 3/4", #8 Hooks, 1/8 oz, Gold/Orange, Suspending Designed to be the ultimate realistic stick bait, this lure has it all, featuring a weight transfer system, rattle chamber, suspension... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: SCH70T156 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Glitter Blue Shad This life-like hollow body bait generates a tremendous splash and noise that is inviting to surface feeding Bass and Northern Pike. With its realistic profile and attention to detail, this bait replicates a juvenile Shad with remarkable accuracy. The... MSRP: Now: $13.09 Add to Cart Compare Quick view sku: XR10P Rapala XR10P X-Rap Jerkbait, 4", 7/16 oz, Perch The X-Rap is "all about the action." The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retrieve. Casts like a bullet for long accurate casts. Prominent scales and lateral line on the fuselage capture... MSRP: Now: $17.95 Add to Cart Compare Quick view Rapala | sku: RNR07CHB Rapala Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Chrome Blue Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: RNR07BG Rapala RNR07BG Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Bluegill Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR05SG Rapala RNR05SG Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver Gold Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this lure... MSRP: Now: $9.89 Add to Cart Compare Quick view Rapala | sku: RNR05BN Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Bone Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $8.89 Add to Cart Compare Quick view sku: F09S Rapala F09S Original Floating Lure, 3 1/2", 3/16 oz, Silver The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $12.19 Add to Cart Compare Quick view Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $14.29 Add to Cart Compare Quick view sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $12.19 Add to Cart Compare Quick view Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $14.95 Add to Cart Compare Quick view
Quick view Details Rapala | sku: J07B Rapala J07B Jointed Minnow, 2 3/4", 1/8 oz, Blue MSRP: Now: $11.79 Add to Cart Compare Quick view Details Rapala | sku: HJ10HGH Rapala HJ10HGH Husky Jerk, 4", 3/8 oz, Helsinki Ghost MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: HJ06SB Rapala HJ06SB Husky Jerk, 2 1/2", 1/8 oz, Silver Blue MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: HJ06S Rapala HJ06S Husky Jerk, 2 1/2", 1/8 oz, Silver MSRP: Now: $6.49 Add to Cart Compare Quick view Details Rapala | sku: CD09RT Rapala Countdown Lure, 3 1/2", 7/16 oz, Rainbow Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details Rapala | sku: CD09BTR Rapala CountDown Lure, 3 1/2", 7/16 oz, Brook Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: SCH70T158 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Pearl Blue Shad MSRP: Now: $12.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15AMOCH Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Chrome/Cht Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B24A453 Bomber Deep Long A Minnow, 3 1/2" 3/8 oz, Orange Crush A well-known big fish bait, the Deep Long A employs the Long A's trademark action with a deep diving molded-in lip for durability and out-of-the-package true-running performance. Especially effective when twitched for early season bass or trolled with... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch Consistently reach suspended fish at any depth with the CountDown. Whether the fish are suspending at certain depths, at the weed tops or on bottom structure, the CountDown can get you to them consistently. Weighted lure creates slow-rolling Rapala... MSRP: Now: $13.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 3/8 oz. size is designed for medium spinning or light baitcasting tackle. The Big O was Cotton Cordell’s first “million-seller,” the... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7840 Cotton Cordell Big O, 3", 3/8 oz, Crawdad Features Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Crawdad Lure Series Big O Lure Size 3" Lure Target Species Bass | Pike | Gamefish Lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $9.49 Add to Cart Compare Quick view sku: C7622 Cotton Cordell C7622 Big O Square Lip Crankbait, 2", 1/4 oz, Perch Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $8.49 Add to Cart Compare Quick view sku: CD603 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Gold/Black The Wally Diver® is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread® in the water. Hook... MSRP: Now: $9.19 Add to Cart Compare Quick view Live Target | sku: RS70S220 LiveTarget Rainbow Smelt Shallow Jerkbait, 2 3/4", 1/8 oz, Gold/Orange LiveTarget RS70S220 Rainbow Smelt Shallow Dive Jerkbait, 3'-4', 2 3/4", #8 Hooks, 1/8 oz, Gold/Orange, Suspending Designed to be the ultimate realistic stick bait, this lure has it all, featuring a weight transfer system, rattle chamber, suspension... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: SCH70T156 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Glitter Blue Shad This life-like hollow body bait generates a tremendous splash and noise that is inviting to surface feeding Bass and Northern Pike. With its realistic profile and attention to detail, this bait replicates a juvenile Shad with remarkable accuracy. The... MSRP: Now: $13.09 Add to Cart Compare Quick view sku: XR10P Rapala XR10P X-Rap Jerkbait, 4", 7/16 oz, Perch The X-Rap is "all about the action." The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retrieve. Casts like a bullet for long accurate casts. Prominent scales and lateral line on the fuselage capture... MSRP: Now: $17.95 Add to Cart Compare Quick view Rapala | sku: RNR07CHB Rapala Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Chrome Blue Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: RNR07BG Rapala RNR07BG Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Bluegill Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR05SG Rapala RNR05SG Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver Gold Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this lure... MSRP: Now: $9.89 Add to Cart Compare Quick view Rapala | sku: RNR05BN Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Bone Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $8.89 Add to Cart Compare Quick view sku: F09S Rapala F09S Original Floating Lure, 3 1/2", 3/16 oz, Silver The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $12.19 Add to Cart Compare Quick view Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $14.29 Add to Cart Compare Quick view sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $12.19 Add to Cart Compare Quick view Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $14.95 Add to Cart Compare Quick view
Quick view Details Rapala | sku: HJ10HGH Rapala HJ10HGH Husky Jerk, 4", 3/8 oz, Helsinki Ghost MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: HJ06SB Rapala HJ06SB Husky Jerk, 2 1/2", 1/8 oz, Silver Blue MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: HJ06S Rapala HJ06S Husky Jerk, 2 1/2", 1/8 oz, Silver MSRP: Now: $6.49 Add to Cart Compare Quick view Details Rapala | sku: CD09RT Rapala Countdown Lure, 3 1/2", 7/16 oz, Rainbow Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details Rapala | sku: CD09BTR Rapala CountDown Lure, 3 1/2", 7/16 oz, Brook Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: SCH70T158 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Pearl Blue Shad MSRP: Now: $12.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15AMOCH Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Chrome/Cht Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B24A453 Bomber Deep Long A Minnow, 3 1/2" 3/8 oz, Orange Crush A well-known big fish bait, the Deep Long A employs the Long A's trademark action with a deep diving molded-in lip for durability and out-of-the-package true-running performance. Especially effective when twitched for early season bass or trolled with... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch Consistently reach suspended fish at any depth with the CountDown. Whether the fish are suspending at certain depths, at the weed tops or on bottom structure, the CountDown can get you to them consistently. Weighted lure creates slow-rolling Rapala... MSRP: Now: $13.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 3/8 oz. size is designed for medium spinning or light baitcasting tackle. The Big O was Cotton Cordell’s first “million-seller,” the... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7840 Cotton Cordell Big O, 3", 3/8 oz, Crawdad Features Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Crawdad Lure Series Big O Lure Size 3" Lure Target Species Bass | Pike | Gamefish Lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $9.49 Add to Cart Compare Quick view sku: C7622 Cotton Cordell C7622 Big O Square Lip Crankbait, 2", 1/4 oz, Perch Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $8.49 Add to Cart Compare Quick view sku: CD603 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Gold/Black The Wally Diver® is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread® in the water. Hook... MSRP: Now: $9.19 Add to Cart Compare Quick view Live Target | sku: RS70S220 LiveTarget Rainbow Smelt Shallow Jerkbait, 2 3/4", 1/8 oz, Gold/Orange LiveTarget RS70S220 Rainbow Smelt Shallow Dive Jerkbait, 3'-4', 2 3/4", #8 Hooks, 1/8 oz, Gold/Orange, Suspending Designed to be the ultimate realistic stick bait, this lure has it all, featuring a weight transfer system, rattle chamber, suspension... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: SCH70T156 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Glitter Blue Shad This life-like hollow body bait generates a tremendous splash and noise that is inviting to surface feeding Bass and Northern Pike. With its realistic profile and attention to detail, this bait replicates a juvenile Shad with remarkable accuracy. The... MSRP: Now: $13.09 Add to Cart Compare Quick view sku: XR10P Rapala XR10P X-Rap Jerkbait, 4", 7/16 oz, Perch The X-Rap is "all about the action." The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retrieve. Casts like a bullet for long accurate casts. Prominent scales and lateral line on the fuselage capture... MSRP: Now: $17.95 Add to Cart Compare Quick view Rapala | sku: RNR07CHB Rapala Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Chrome Blue Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: RNR07BG Rapala RNR07BG Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Bluegill Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR05SG Rapala RNR05SG Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver Gold Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this lure... MSRP: Now: $9.89 Add to Cart Compare Quick view Rapala | sku: RNR05BN Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Bone Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $8.89 Add to Cart Compare Quick view sku: F09S Rapala F09S Original Floating Lure, 3 1/2", 3/16 oz, Silver The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $12.19 Add to Cart Compare Quick view Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $14.29 Add to Cart Compare Quick view sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $12.19 Add to Cart Compare Quick view Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $14.95 Add to Cart Compare Quick view
Quick view Details sku: HJ06SB Rapala HJ06SB Husky Jerk, 2 1/2", 1/8 oz, Silver Blue MSRP: Now: $11.95 Add to Cart Compare Quick view Details sku: HJ06S Rapala HJ06S Husky Jerk, 2 1/2", 1/8 oz, Silver MSRP: Now: $6.49 Add to Cart Compare Quick view Details Rapala | sku: CD09RT Rapala Countdown Lure, 3 1/2", 7/16 oz, Rainbow Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details Rapala | sku: CD09BTR Rapala CountDown Lure, 3 1/2", 7/16 oz, Brook Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: SCH70T158 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Pearl Blue Shad MSRP: Now: $12.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15AMOCH Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Chrome/Cht Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B24A453 Bomber Deep Long A Minnow, 3 1/2" 3/8 oz, Orange Crush A well-known big fish bait, the Deep Long A employs the Long A's trademark action with a deep diving molded-in lip for durability and out-of-the-package true-running performance. Especially effective when twitched for early season bass or trolled with... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch Consistently reach suspended fish at any depth with the CountDown. Whether the fish are suspending at certain depths, at the weed tops or on bottom structure, the CountDown can get you to them consistently. Weighted lure creates slow-rolling Rapala... MSRP: Now: $13.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 3/8 oz. size is designed for medium spinning or light baitcasting tackle. The Big O was Cotton Cordell’s first “million-seller,” the... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7840 Cotton Cordell Big O, 3", 3/8 oz, Crawdad Features Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Crawdad Lure Series Big O Lure Size 3" Lure Target Species Bass | Pike | Gamefish Lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $9.49 Add to Cart Compare Quick view sku: C7622 Cotton Cordell C7622 Big O Square Lip Crankbait, 2", 1/4 oz, Perch Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $8.49 Add to Cart Compare Quick view sku: CD603 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Gold/Black The Wally Diver® is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread® in the water. Hook... MSRP: Now: $9.19 Add to Cart Compare Quick view Live Target | sku: RS70S220 LiveTarget Rainbow Smelt Shallow Jerkbait, 2 3/4", 1/8 oz, Gold/Orange LiveTarget RS70S220 Rainbow Smelt Shallow Dive Jerkbait, 3'-4', 2 3/4", #8 Hooks, 1/8 oz, Gold/Orange, Suspending Designed to be the ultimate realistic stick bait, this lure has it all, featuring a weight transfer system, rattle chamber, suspension... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: SCH70T156 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Glitter Blue Shad This life-like hollow body bait generates a tremendous splash and noise that is inviting to surface feeding Bass and Northern Pike. With its realistic profile and attention to detail, this bait replicates a juvenile Shad with remarkable accuracy. The... MSRP: Now: $13.09 Add to Cart Compare Quick view sku: XR10P Rapala XR10P X-Rap Jerkbait, 4", 7/16 oz, Perch The X-Rap is "all about the action." The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retrieve. Casts like a bullet for long accurate casts. Prominent scales and lateral line on the fuselage capture... MSRP: Now: $17.95 Add to Cart Compare Quick view Rapala | sku: RNR07CHB Rapala Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Chrome Blue Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: RNR07BG Rapala RNR07BG Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Bluegill Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR05SG Rapala RNR05SG Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver Gold Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this lure... MSRP: Now: $9.89 Add to Cart Compare Quick view Rapala | sku: RNR05BN Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Bone Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $8.89 Add to Cart Compare Quick view sku: F09S Rapala F09S Original Floating Lure, 3 1/2", 3/16 oz, Silver The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $12.19 Add to Cart Compare Quick view Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $14.29 Add to Cart Compare Quick view sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $12.19 Add to Cart Compare Quick view Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $14.95 Add to Cart Compare Quick view
Quick view Details sku: HJ06S Rapala HJ06S Husky Jerk, 2 1/2", 1/8 oz, Silver MSRP: Now: $6.49 Add to Cart Compare Quick view Details Rapala | sku: CD09RT Rapala Countdown Lure, 3 1/2", 7/16 oz, Rainbow Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details Rapala | sku: CD09BTR Rapala CountDown Lure, 3 1/2", 7/16 oz, Brook Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: SCH70T158 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Pearl Blue Shad MSRP: Now: $12.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15AMOCH Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Chrome/Cht Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B24A453 Bomber Deep Long A Minnow, 3 1/2" 3/8 oz, Orange Crush A well-known big fish bait, the Deep Long A employs the Long A's trademark action with a deep diving molded-in lip for durability and out-of-the-package true-running performance. Especially effective when twitched for early season bass or trolled with... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch Consistently reach suspended fish at any depth with the CountDown. Whether the fish are suspending at certain depths, at the weed tops or on bottom structure, the CountDown can get you to them consistently. Weighted lure creates slow-rolling Rapala... MSRP: Now: $13.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 3/8 oz. size is designed for medium spinning or light baitcasting tackle. The Big O was Cotton Cordell’s first “million-seller,” the... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7840 Cotton Cordell Big O, 3", 3/8 oz, Crawdad Features Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Crawdad Lure Series Big O Lure Size 3" Lure Target Species Bass | Pike | Gamefish Lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $9.49 Add to Cart Compare Quick view sku: C7622 Cotton Cordell C7622 Big O Square Lip Crankbait, 2", 1/4 oz, Perch Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $8.49 Add to Cart Compare Quick view sku: CD603 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Gold/Black The Wally Diver® is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread® in the water. Hook... MSRP: Now: $9.19 Add to Cart Compare Quick view Live Target | sku: RS70S220 LiveTarget Rainbow Smelt Shallow Jerkbait, 2 3/4", 1/8 oz, Gold/Orange LiveTarget RS70S220 Rainbow Smelt Shallow Dive Jerkbait, 3'-4', 2 3/4", #8 Hooks, 1/8 oz, Gold/Orange, Suspending Designed to be the ultimate realistic stick bait, this lure has it all, featuring a weight transfer system, rattle chamber, suspension... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: SCH70T156 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Glitter Blue Shad This life-like hollow body bait generates a tremendous splash and noise that is inviting to surface feeding Bass and Northern Pike. With its realistic profile and attention to detail, this bait replicates a juvenile Shad with remarkable accuracy. The... MSRP: Now: $13.09 Add to Cart Compare Quick view sku: XR10P Rapala XR10P X-Rap Jerkbait, 4", 7/16 oz, Perch The X-Rap is "all about the action." The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retrieve. Casts like a bullet for long accurate casts. Prominent scales and lateral line on the fuselage capture... MSRP: Now: $17.95 Add to Cart Compare Quick view Rapala | sku: RNR07CHB Rapala Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Chrome Blue Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: RNR07BG Rapala RNR07BG Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Bluegill Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR05SG Rapala RNR05SG Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver Gold Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this lure... MSRP: Now: $9.89 Add to Cart Compare Quick view Rapala | sku: RNR05BN Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Bone Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $8.89 Add to Cart Compare Quick view sku: F09S Rapala F09S Original Floating Lure, 3 1/2", 3/16 oz, Silver The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $12.19 Add to Cart Compare Quick view Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $14.29 Add to Cart Compare Quick view sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $12.19 Add to Cart Compare Quick view Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $14.95 Add to Cart Compare Quick view
Quick view Details Rapala | sku: CD09RT Rapala Countdown Lure, 3 1/2", 7/16 oz, Rainbow Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details Rapala | sku: CD09BTR Rapala CountDown Lure, 3 1/2", 7/16 oz, Brook Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: SCH70T158 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Pearl Blue Shad MSRP: Now: $12.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15AMOCH Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Chrome/Cht Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B24A453 Bomber Deep Long A Minnow, 3 1/2" 3/8 oz, Orange Crush A well-known big fish bait, the Deep Long A employs the Long A's trademark action with a deep diving molded-in lip for durability and out-of-the-package true-running performance. Especially effective when twitched for early season bass or trolled with... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch Consistently reach suspended fish at any depth with the CountDown. Whether the fish are suspending at certain depths, at the weed tops or on bottom structure, the CountDown can get you to them consistently. Weighted lure creates slow-rolling Rapala... MSRP: Now: $13.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 3/8 oz. size is designed for medium spinning or light baitcasting tackle. The Big O was Cotton Cordell’s first “million-seller,” the... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7840 Cotton Cordell Big O, 3", 3/8 oz, Crawdad Features Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Crawdad Lure Series Big O Lure Size 3" Lure Target Species Bass | Pike | Gamefish Lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $9.49 Add to Cart Compare Quick view sku: C7622 Cotton Cordell C7622 Big O Square Lip Crankbait, 2", 1/4 oz, Perch Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $8.49 Add to Cart Compare Quick view sku: CD603 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Gold/Black The Wally Diver® is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread® in the water. Hook... MSRP: Now: $9.19 Add to Cart Compare Quick view Live Target | sku: RS70S220 LiveTarget Rainbow Smelt Shallow Jerkbait, 2 3/4", 1/8 oz, Gold/Orange LiveTarget RS70S220 Rainbow Smelt Shallow Dive Jerkbait, 3'-4', 2 3/4", #8 Hooks, 1/8 oz, Gold/Orange, Suspending Designed to be the ultimate realistic stick bait, this lure has it all, featuring a weight transfer system, rattle chamber, suspension... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: SCH70T156 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Glitter Blue Shad This life-like hollow body bait generates a tremendous splash and noise that is inviting to surface feeding Bass and Northern Pike. With its realistic profile and attention to detail, this bait replicates a juvenile Shad with remarkable accuracy. The... MSRP: Now: $13.09 Add to Cart Compare Quick view sku: XR10P Rapala XR10P X-Rap Jerkbait, 4", 7/16 oz, Perch The X-Rap is "all about the action." The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retrieve. Casts like a bullet for long accurate casts. Prominent scales and lateral line on the fuselage capture... MSRP: Now: $17.95 Add to Cart Compare Quick view Rapala | sku: RNR07CHB Rapala Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Chrome Blue Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: RNR07BG Rapala RNR07BG Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Bluegill Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR05SG Rapala RNR05SG Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver Gold Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this lure... MSRP: Now: $9.89 Add to Cart Compare Quick view Rapala | sku: RNR05BN Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Bone Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $8.89 Add to Cart Compare Quick view sku: F09S Rapala F09S Original Floating Lure, 3 1/2", 3/16 oz, Silver The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $12.19 Add to Cart Compare Quick view Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $14.29 Add to Cart Compare Quick view sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $12.19 Add to Cart Compare Quick view Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $14.95 Add to Cart Compare Quick view
Quick view Details Rapala | sku: CD09BTR Rapala CountDown Lure, 3 1/2", 7/16 oz, Brook Trout MSRP: Now: $14.29 Add to Cart Compare Quick view Details sku: SCH70T158 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Pearl Blue Shad MSRP: Now: $12.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15AMOCH Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Chrome/Cht Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B24A453 Bomber Deep Long A Minnow, 3 1/2" 3/8 oz, Orange Crush A well-known big fish bait, the Deep Long A employs the Long A's trademark action with a deep diving molded-in lip for durability and out-of-the-package true-running performance. Especially effective when twitched for early season bass or trolled with... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch Consistently reach suspended fish at any depth with the CountDown. Whether the fish are suspending at certain depths, at the weed tops or on bottom structure, the CountDown can get you to them consistently. Weighted lure creates slow-rolling Rapala... MSRP: Now: $13.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 3/8 oz. size is designed for medium spinning or light baitcasting tackle. The Big O was Cotton Cordell’s first “million-seller,” the... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7840 Cotton Cordell Big O, 3", 3/8 oz, Crawdad Features Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Crawdad Lure Series Big O Lure Size 3" Lure Target Species Bass | Pike | Gamefish Lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $9.49 Add to Cart Compare Quick view sku: C7622 Cotton Cordell C7622 Big O Square Lip Crankbait, 2", 1/4 oz, Perch Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $8.49 Add to Cart Compare Quick view sku: CD603 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Gold/Black The Wally Diver® is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread® in the water. Hook... MSRP: Now: $9.19 Add to Cart Compare Quick view Live Target | sku: RS70S220 LiveTarget Rainbow Smelt Shallow Jerkbait, 2 3/4", 1/8 oz, Gold/Orange LiveTarget RS70S220 Rainbow Smelt Shallow Dive Jerkbait, 3'-4', 2 3/4", #8 Hooks, 1/8 oz, Gold/Orange, Suspending Designed to be the ultimate realistic stick bait, this lure has it all, featuring a weight transfer system, rattle chamber, suspension... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: SCH70T156 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Glitter Blue Shad This life-like hollow body bait generates a tremendous splash and noise that is inviting to surface feeding Bass and Northern Pike. With its realistic profile and attention to detail, this bait replicates a juvenile Shad with remarkable accuracy. The... MSRP: Now: $13.09 Add to Cart Compare Quick view sku: XR10P Rapala XR10P X-Rap Jerkbait, 4", 7/16 oz, Perch The X-Rap is "all about the action." The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retrieve. Casts like a bullet for long accurate casts. Prominent scales and lateral line on the fuselage capture... MSRP: Now: $17.95 Add to Cart Compare Quick view Rapala | sku: RNR07CHB Rapala Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Chrome Blue Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: RNR07BG Rapala RNR07BG Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Bluegill Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR05SG Rapala RNR05SG Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver Gold Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this lure... MSRP: Now: $9.89 Add to Cart Compare Quick view Rapala | sku: RNR05BN Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Bone Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $8.89 Add to Cart Compare Quick view sku: F09S Rapala F09S Original Floating Lure, 3 1/2", 3/16 oz, Silver The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $12.19 Add to Cart Compare Quick view Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $14.29 Add to Cart Compare Quick view sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $12.19 Add to Cart Compare Quick view Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $14.95 Add to Cart Compare Quick view
Quick view Details sku: SCH70T158 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Pearl Blue Shad MSRP: Now: $12.49 Add to Cart Compare Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15AMOCH Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Chrome/Cht Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B24A453 Bomber Deep Long A Minnow, 3 1/2" 3/8 oz, Orange Crush A well-known big fish bait, the Deep Long A employs the Long A's trademark action with a deep diving molded-in lip for durability and out-of-the-package true-running performance. Especially effective when twitched for early season bass or trolled with... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch Consistently reach suspended fish at any depth with the CountDown. Whether the fish are suspending at certain depths, at the weed tops or on bottom structure, the CountDown can get you to them consistently. Weighted lure creates slow-rolling Rapala... MSRP: Now: $13.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 3/8 oz. size is designed for medium spinning or light baitcasting tackle. The Big O was Cotton Cordell’s first “million-seller,” the... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7840 Cotton Cordell Big O, 3", 3/8 oz, Crawdad Features Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Crawdad Lure Series Big O Lure Size 3" Lure Target Species Bass | Pike | Gamefish Lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $9.49 Add to Cart Compare Quick view sku: C7622 Cotton Cordell C7622 Big O Square Lip Crankbait, 2", 1/4 oz, Perch Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $8.49 Add to Cart Compare Quick view sku: CD603 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Gold/Black The Wally Diver® is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread® in the water. Hook... MSRP: Now: $9.19 Add to Cart Compare Quick view Live Target | sku: RS70S220 LiveTarget Rainbow Smelt Shallow Jerkbait, 2 3/4", 1/8 oz, Gold/Orange LiveTarget RS70S220 Rainbow Smelt Shallow Dive Jerkbait, 3'-4', 2 3/4", #8 Hooks, 1/8 oz, Gold/Orange, Suspending Designed to be the ultimate realistic stick bait, this lure has it all, featuring a weight transfer system, rattle chamber, suspension... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: SCH70T156 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Glitter Blue Shad This life-like hollow body bait generates a tremendous splash and noise that is inviting to surface feeding Bass and Northern Pike. With its realistic profile and attention to detail, this bait replicates a juvenile Shad with remarkable accuracy. The... MSRP: Now: $13.09 Add to Cart Compare Quick view sku: XR10P Rapala XR10P X-Rap Jerkbait, 4", 7/16 oz, Perch The X-Rap is "all about the action." The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retrieve. Casts like a bullet for long accurate casts. Prominent scales and lateral line on the fuselage capture... MSRP: Now: $17.95 Add to Cart Compare Quick view Rapala | sku: RNR07CHB Rapala Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Chrome Blue Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: RNR07BG Rapala RNR07BG Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Bluegill Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR05SG Rapala RNR05SG Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver Gold Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this lure... MSRP: Now: $9.89 Add to Cart Compare Quick view Rapala | sku: RNR05BN Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Bone Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $8.89 Add to Cart Compare Quick view sku: F09S Rapala F09S Original Floating Lure, 3 1/2", 3/16 oz, Silver The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $12.19 Add to Cart Compare Quick view Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $14.29 Add to Cart Compare Quick view sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $12.19 Add to Cart Compare Quick view Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $14.95 Add to Cart Compare Quick view
Quick view sku: F05FT Rapala Original Floater, 2", Firetiger The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $10.49 Add to Cart Compare Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15AMOCH Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Chrome/Cht Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B24A453 Bomber Deep Long A Minnow, 3 1/2" 3/8 oz, Orange Crush A well-known big fish bait, the Deep Long A employs the Long A's trademark action with a deep diving molded-in lip for durability and out-of-the-package true-running performance. Especially effective when twitched for early season bass or trolled with... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch Consistently reach suspended fish at any depth with the CountDown. Whether the fish are suspending at certain depths, at the weed tops or on bottom structure, the CountDown can get you to them consistently. Weighted lure creates slow-rolling Rapala... MSRP: Now: $13.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 3/8 oz. size is designed for medium spinning or light baitcasting tackle. The Big O was Cotton Cordell’s first “million-seller,” the... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7840 Cotton Cordell Big O, 3", 3/8 oz, Crawdad Features Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Crawdad Lure Series Big O Lure Size 3" Lure Target Species Bass | Pike | Gamefish Lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $9.49 Add to Cart Compare Quick view sku: C7622 Cotton Cordell C7622 Big O Square Lip Crankbait, 2", 1/4 oz, Perch Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $8.49 Add to Cart Compare Quick view sku: CD603 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Gold/Black The Wally Diver® is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread® in the water. Hook... MSRP: Now: $9.19 Add to Cart Compare Quick view Live Target | sku: RS70S220 LiveTarget Rainbow Smelt Shallow Jerkbait, 2 3/4", 1/8 oz, Gold/Orange LiveTarget RS70S220 Rainbow Smelt Shallow Dive Jerkbait, 3'-4', 2 3/4", #8 Hooks, 1/8 oz, Gold/Orange, Suspending Designed to be the ultimate realistic stick bait, this lure has it all, featuring a weight transfer system, rattle chamber, suspension... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: SCH70T156 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Glitter Blue Shad This life-like hollow body bait generates a tremendous splash and noise that is inviting to surface feeding Bass and Northern Pike. With its realistic profile and attention to detail, this bait replicates a juvenile Shad with remarkable accuracy. The... MSRP: Now: $13.09 Add to Cart Compare Quick view sku: XR10P Rapala XR10P X-Rap Jerkbait, 4", 7/16 oz, Perch The X-Rap is "all about the action." The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retrieve. Casts like a bullet for long accurate casts. Prominent scales and lateral line on the fuselage capture... MSRP: Now: $17.95 Add to Cart Compare Quick view Rapala | sku: RNR07CHB Rapala Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Chrome Blue Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: RNR07BG Rapala RNR07BG Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Bluegill Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR05SG Rapala RNR05SG Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver Gold Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this lure... MSRP: Now: $9.89 Add to Cart Compare Quick view Rapala | sku: RNR05BN Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Bone Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $8.89 Add to Cart Compare Quick view sku: F09S Rapala F09S Original Floating Lure, 3 1/2", 3/16 oz, Silver The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $12.19 Add to Cart Compare Quick view Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $14.29 Add to Cart Compare Quick view sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $12.19 Add to Cart Compare Quick view Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $14.95 Add to Cart Compare Quick view
Quick view sku: YP98M100 LiveTarget Yellow Perch Medium Crankbait, 9/16 oz, Natural/Matte Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and... MSRP: Now: $11.99 Add to Cart Compare Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15AMOCH Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Chrome/Cht Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B24A453 Bomber Deep Long A Minnow, 3 1/2" 3/8 oz, Orange Crush A well-known big fish bait, the Deep Long A employs the Long A's trademark action with a deep diving molded-in lip for durability and out-of-the-package true-running performance. Especially effective when twitched for early season bass or trolled with... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch Consistently reach suspended fish at any depth with the CountDown. Whether the fish are suspending at certain depths, at the weed tops or on bottom structure, the CountDown can get you to them consistently. Weighted lure creates slow-rolling Rapala... MSRP: Now: $13.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 3/8 oz. size is designed for medium spinning or light baitcasting tackle. The Big O was Cotton Cordell’s first “million-seller,” the... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7840 Cotton Cordell Big O, 3", 3/8 oz, Crawdad Features Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Crawdad Lure Series Big O Lure Size 3" Lure Target Species Bass | Pike | Gamefish Lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $9.49 Add to Cart Compare Quick view sku: C7622 Cotton Cordell C7622 Big O Square Lip Crankbait, 2", 1/4 oz, Perch Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $8.49 Add to Cart Compare Quick view sku: CD603 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Gold/Black The Wally Diver® is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread® in the water. Hook... MSRP: Now: $9.19 Add to Cart Compare Quick view Live Target | sku: RS70S220 LiveTarget Rainbow Smelt Shallow Jerkbait, 2 3/4", 1/8 oz, Gold/Orange LiveTarget RS70S220 Rainbow Smelt Shallow Dive Jerkbait, 3'-4', 2 3/4", #8 Hooks, 1/8 oz, Gold/Orange, Suspending Designed to be the ultimate realistic stick bait, this lure has it all, featuring a weight transfer system, rattle chamber, suspension... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: SCH70T156 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Glitter Blue Shad This life-like hollow body bait generates a tremendous splash and noise that is inviting to surface feeding Bass and Northern Pike. With its realistic profile and attention to detail, this bait replicates a juvenile Shad with remarkable accuracy. The... MSRP: Now: $13.09 Add to Cart Compare Quick view sku: XR10P Rapala XR10P X-Rap Jerkbait, 4", 7/16 oz, Perch The X-Rap is "all about the action." The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retrieve. Casts like a bullet for long accurate casts. Prominent scales and lateral line on the fuselage capture... MSRP: Now: $17.95 Add to Cart Compare Quick view Rapala | sku: RNR07CHB Rapala Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Chrome Blue Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: RNR07BG Rapala RNR07BG Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Bluegill Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR05SG Rapala RNR05SG Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver Gold Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this lure... MSRP: Now: $9.89 Add to Cart Compare Quick view Rapala | sku: RNR05BN Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Bone Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $8.89 Add to Cart Compare Quick view sku: F09S Rapala F09S Original Floating Lure, 3 1/2", 3/16 oz, Silver The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $12.19 Add to Cart Compare Quick view Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $14.29 Add to Cart Compare Quick view sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $12.19 Add to Cart Compare Quick view Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $14.95 Add to Cart Compare Quick view
Quick view sku: H101 Storm Original Hot 'N Tot, 2", 3/16 oz, Metal Purple/Black Back Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling... MSRP: Now: $7.59 Add to Cart Compare Quick view Bomber | sku: B15AMOCH Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Chrome/Cht Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B24A453 Bomber Deep Long A Minnow, 3 1/2" 3/8 oz, Orange Crush A well-known big fish bait, the Deep Long A employs the Long A's trademark action with a deep diving molded-in lip for durability and out-of-the-package true-running performance. Especially effective when twitched for early season bass or trolled with... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch Consistently reach suspended fish at any depth with the CountDown. Whether the fish are suspending at certain depths, at the weed tops or on bottom structure, the CountDown can get you to them consistently. Weighted lure creates slow-rolling Rapala... MSRP: Now: $13.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 3/8 oz. size is designed for medium spinning or light baitcasting tackle. The Big O was Cotton Cordell’s first “million-seller,” the... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7840 Cotton Cordell Big O, 3", 3/8 oz, Crawdad Features Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Crawdad Lure Series Big O Lure Size 3" Lure Target Species Bass | Pike | Gamefish Lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $9.49 Add to Cart Compare Quick view sku: C7622 Cotton Cordell C7622 Big O Square Lip Crankbait, 2", 1/4 oz, Perch Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $8.49 Add to Cart Compare Quick view sku: CD603 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Gold/Black The Wally Diver® is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread® in the water. Hook... MSRP: Now: $9.19 Add to Cart Compare Quick view Live Target | sku: RS70S220 LiveTarget Rainbow Smelt Shallow Jerkbait, 2 3/4", 1/8 oz, Gold/Orange LiveTarget RS70S220 Rainbow Smelt Shallow Dive Jerkbait, 3'-4', 2 3/4", #8 Hooks, 1/8 oz, Gold/Orange, Suspending Designed to be the ultimate realistic stick bait, this lure has it all, featuring a weight transfer system, rattle chamber, suspension... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: SCH70T156 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Glitter Blue Shad This life-like hollow body bait generates a tremendous splash and noise that is inviting to surface feeding Bass and Northern Pike. With its realistic profile and attention to detail, this bait replicates a juvenile Shad with remarkable accuracy. The... MSRP: Now: $13.09 Add to Cart Compare Quick view sku: XR10P Rapala XR10P X-Rap Jerkbait, 4", 7/16 oz, Perch The X-Rap is "all about the action." The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retrieve. Casts like a bullet for long accurate casts. Prominent scales and lateral line on the fuselage capture... MSRP: Now: $17.95 Add to Cart Compare Quick view Rapala | sku: RNR07CHB Rapala Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Chrome Blue Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: RNR07BG Rapala RNR07BG Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Bluegill Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR05SG Rapala RNR05SG Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver Gold Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this lure... MSRP: Now: $9.89 Add to Cart Compare Quick view Rapala | sku: RNR05BN Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Bone Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $8.89 Add to Cart Compare Quick view sku: F09S Rapala F09S Original Floating Lure, 3 1/2", 3/16 oz, Silver The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $12.19 Add to Cart Compare Quick view Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $14.29 Add to Cart Compare Quick view sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $12.19 Add to Cart Compare Quick view Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $14.95 Add to Cart Compare Quick view
Quick view Bomber | sku: B15AMOCH Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Chrome/Cht Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same action whether fished slowly on top or at a faster trolling speed using a downrigger. MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B24A453 Bomber Deep Long A Minnow, 3 1/2" 3/8 oz, Orange Crush A well-known big fish bait, the Deep Long A employs the Long A's trademark action with a deep diving molded-in lip for durability and out-of-the-package true-running performance. Especially effective when twitched for early season bass or trolled with... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch Consistently reach suspended fish at any depth with the CountDown. Whether the fish are suspending at certain depths, at the weed tops or on bottom structure, the CountDown can get you to them consistently. Weighted lure creates slow-rolling Rapala... MSRP: Now: $13.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 3/8 oz. size is designed for medium spinning or light baitcasting tackle. The Big O was Cotton Cordell’s first “million-seller,” the... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7840 Cotton Cordell Big O, 3", 3/8 oz, Crawdad Features Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Crawdad Lure Series Big O Lure Size 3" Lure Target Species Bass | Pike | Gamefish Lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $9.49 Add to Cart Compare Quick view sku: C7622 Cotton Cordell C7622 Big O Square Lip Crankbait, 2", 1/4 oz, Perch Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $8.49 Add to Cart Compare Quick view sku: CD603 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Gold/Black The Wally Diver® is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread® in the water. Hook... MSRP: Now: $9.19 Add to Cart Compare Quick view Live Target | sku: RS70S220 LiveTarget Rainbow Smelt Shallow Jerkbait, 2 3/4", 1/8 oz, Gold/Orange LiveTarget RS70S220 Rainbow Smelt Shallow Dive Jerkbait, 3'-4', 2 3/4", #8 Hooks, 1/8 oz, Gold/Orange, Suspending Designed to be the ultimate realistic stick bait, this lure has it all, featuring a weight transfer system, rattle chamber, suspension... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: SCH70T156 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Glitter Blue Shad This life-like hollow body bait generates a tremendous splash and noise that is inviting to surface feeding Bass and Northern Pike. With its realistic profile and attention to detail, this bait replicates a juvenile Shad with remarkable accuracy. The... MSRP: Now: $13.09 Add to Cart Compare Quick view sku: XR10P Rapala XR10P X-Rap Jerkbait, 4", 7/16 oz, Perch The X-Rap is "all about the action." The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retrieve. Casts like a bullet for long accurate casts. Prominent scales and lateral line on the fuselage capture... MSRP: Now: $17.95 Add to Cart Compare Quick view Rapala | sku: RNR07CHB Rapala Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Chrome Blue Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: RNR07BG Rapala RNR07BG Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Bluegill Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR05SG Rapala RNR05SG Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver Gold Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this lure... MSRP: Now: $9.89 Add to Cart Compare Quick view Rapala | sku: RNR05BN Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Bone Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $8.89 Add to Cart Compare Quick view sku: F09S Rapala F09S Original Floating Lure, 3 1/2", 3/16 oz, Silver The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $12.19 Add to Cart Compare Quick view Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $14.29 Add to Cart Compare Quick view sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $12.19 Add to Cart Compare Quick view Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $14.95 Add to Cart Compare Quick view
Quick view Bomber | sku: B15A470 Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Sun Spots The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B24A453 Bomber Deep Long A Minnow, 3 1/2" 3/8 oz, Orange Crush A well-known big fish bait, the Deep Long A employs the Long A's trademark action with a deep diving molded-in lip for durability and out-of-the-package true-running performance. Especially effective when twitched for early season bass or trolled with... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch Consistently reach suspended fish at any depth with the CountDown. Whether the fish are suspending at certain depths, at the weed tops or on bottom structure, the CountDown can get you to them consistently. Weighted lure creates slow-rolling Rapala... MSRP: Now: $13.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 3/8 oz. size is designed for medium spinning or light baitcasting tackle. The Big O was Cotton Cordell’s first “million-seller,” the... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7840 Cotton Cordell Big O, 3", 3/8 oz, Crawdad Features Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Crawdad Lure Series Big O Lure Size 3" Lure Target Species Bass | Pike | Gamefish Lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $9.49 Add to Cart Compare Quick view sku: C7622 Cotton Cordell C7622 Big O Square Lip Crankbait, 2", 1/4 oz, Perch Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $8.49 Add to Cart Compare Quick view sku: CD603 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Gold/Black The Wally Diver® is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread® in the water. Hook... MSRP: Now: $9.19 Add to Cart Compare Quick view Live Target | sku: RS70S220 LiveTarget Rainbow Smelt Shallow Jerkbait, 2 3/4", 1/8 oz, Gold/Orange LiveTarget RS70S220 Rainbow Smelt Shallow Dive Jerkbait, 3'-4', 2 3/4", #8 Hooks, 1/8 oz, Gold/Orange, Suspending Designed to be the ultimate realistic stick bait, this lure has it all, featuring a weight transfer system, rattle chamber, suspension... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: SCH70T156 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Glitter Blue Shad This life-like hollow body bait generates a tremendous splash and noise that is inviting to surface feeding Bass and Northern Pike. With its realistic profile and attention to detail, this bait replicates a juvenile Shad with remarkable accuracy. The... MSRP: Now: $13.09 Add to Cart Compare Quick view sku: XR10P Rapala XR10P X-Rap Jerkbait, 4", 7/16 oz, Perch The X-Rap is "all about the action." The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retrieve. Casts like a bullet for long accurate casts. Prominent scales and lateral line on the fuselage capture... MSRP: Now: $17.95 Add to Cart Compare Quick view Rapala | sku: RNR07CHB Rapala Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Chrome Blue Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: RNR07BG Rapala RNR07BG Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Bluegill Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR05SG Rapala RNR05SG Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver Gold Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this lure... MSRP: Now: $9.89 Add to Cart Compare Quick view Rapala | sku: RNR05BN Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Bone Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $8.89 Add to Cart Compare Quick view sku: F09S Rapala F09S Original Floating Lure, 3 1/2", 3/16 oz, Silver The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $12.19 Add to Cart Compare Quick view Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $14.29 Add to Cart Compare Quick view sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $12.19 Add to Cart Compare Quick view Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $14.95 Add to Cart Compare Quick view
Quick view Bomber | sku: B24A453 Bomber Deep Long A Minnow, 3 1/2" 3/8 oz, Orange Crush A well-known big fish bait, the Deep Long A employs the Long A's trademark action with a deep diving molded-in lip for durability and out-of-the-package true-running performance. Especially effective when twitched for early season bass or trolled with... MSRP: Now: $9.95 Add to Cart Compare Quick view Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch Consistently reach suspended fish at any depth with the CountDown. Whether the fish are suspending at certain depths, at the weed tops or on bottom structure, the CountDown can get you to them consistently. Weighted lure creates slow-rolling Rapala... MSRP: Now: $13.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 3/8 oz. size is designed for medium spinning or light baitcasting tackle. The Big O was Cotton Cordell’s first “million-seller,” the... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7840 Cotton Cordell Big O, 3", 3/8 oz, Crawdad Features Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Crawdad Lure Series Big O Lure Size 3" Lure Target Species Bass | Pike | Gamefish Lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $9.49 Add to Cart Compare Quick view sku: C7622 Cotton Cordell C7622 Big O Square Lip Crankbait, 2", 1/4 oz, Perch Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $8.49 Add to Cart Compare Quick view sku: CD603 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Gold/Black The Wally Diver® is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread® in the water. Hook... MSRP: Now: $9.19 Add to Cart Compare Quick view Live Target | sku: RS70S220 LiveTarget Rainbow Smelt Shallow Jerkbait, 2 3/4", 1/8 oz, Gold/Orange LiveTarget RS70S220 Rainbow Smelt Shallow Dive Jerkbait, 3'-4', 2 3/4", #8 Hooks, 1/8 oz, Gold/Orange, Suspending Designed to be the ultimate realistic stick bait, this lure has it all, featuring a weight transfer system, rattle chamber, suspension... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: SCH70T156 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Glitter Blue Shad This life-like hollow body bait generates a tremendous splash and noise that is inviting to surface feeding Bass and Northern Pike. With its realistic profile and attention to detail, this bait replicates a juvenile Shad with remarkable accuracy. The... MSRP: Now: $13.09 Add to Cart Compare Quick view sku: XR10P Rapala XR10P X-Rap Jerkbait, 4", 7/16 oz, Perch The X-Rap is "all about the action." The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retrieve. Casts like a bullet for long accurate casts. Prominent scales and lateral line on the fuselage capture... MSRP: Now: $17.95 Add to Cart Compare Quick view Rapala | sku: RNR07CHB Rapala Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Chrome Blue Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: RNR07BG Rapala RNR07BG Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Bluegill Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR05SG Rapala RNR05SG Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver Gold Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this lure... MSRP: Now: $9.89 Add to Cart Compare Quick view Rapala | sku: RNR05BN Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Bone Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $8.89 Add to Cart Compare Quick view sku: F09S Rapala F09S Original Floating Lure, 3 1/2", 3/16 oz, Silver The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $12.19 Add to Cart Compare Quick view Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $14.29 Add to Cart Compare Quick view sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $12.19 Add to Cart Compare Quick view Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $14.95 Add to Cart Compare Quick view
Quick view Bomber | sku: B15A450 Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz, Lemonade Crush The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant... MSRP: Now: $10.95 Add to Cart Compare Quick view Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch Consistently reach suspended fish at any depth with the CountDown. Whether the fish are suspending at certain depths, at the weed tops or on bottom structure, the CountDown can get you to them consistently. Weighted lure creates slow-rolling Rapala... MSRP: Now: $13.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 3/8 oz. size is designed for medium spinning or light baitcasting tackle. The Big O was Cotton Cordell’s first “million-seller,” the... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7840 Cotton Cordell Big O, 3", 3/8 oz, Crawdad Features Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Crawdad Lure Series Big O Lure Size 3" Lure Target Species Bass | Pike | Gamefish Lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $9.49 Add to Cart Compare Quick view sku: C7622 Cotton Cordell C7622 Big O Square Lip Crankbait, 2", 1/4 oz, Perch Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $8.49 Add to Cart Compare Quick view sku: CD603 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Gold/Black The Wally Diver® is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread® in the water. Hook... MSRP: Now: $9.19 Add to Cart Compare Quick view Live Target | sku: RS70S220 LiveTarget Rainbow Smelt Shallow Jerkbait, 2 3/4", 1/8 oz, Gold/Orange LiveTarget RS70S220 Rainbow Smelt Shallow Dive Jerkbait, 3'-4', 2 3/4", #8 Hooks, 1/8 oz, Gold/Orange, Suspending Designed to be the ultimate realistic stick bait, this lure has it all, featuring a weight transfer system, rattle chamber, suspension... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: SCH70T156 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Glitter Blue Shad This life-like hollow body bait generates a tremendous splash and noise that is inviting to surface feeding Bass and Northern Pike. With its realistic profile and attention to detail, this bait replicates a juvenile Shad with remarkable accuracy. The... MSRP: Now: $13.09 Add to Cart Compare Quick view sku: XR10P Rapala XR10P X-Rap Jerkbait, 4", 7/16 oz, Perch The X-Rap is "all about the action." The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retrieve. Casts like a bullet for long accurate casts. Prominent scales and lateral line on the fuselage capture... MSRP: Now: $17.95 Add to Cart Compare Quick view Rapala | sku: RNR07CHB Rapala Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Chrome Blue Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: RNR07BG Rapala RNR07BG Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Bluegill Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR05SG Rapala RNR05SG Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver Gold Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this lure... MSRP: Now: $9.89 Add to Cart Compare Quick view Rapala | sku: RNR05BN Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Bone Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $8.89 Add to Cart Compare Quick view sku: F09S Rapala F09S Original Floating Lure, 3 1/2", 3/16 oz, Silver The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $12.19 Add to Cart Compare Quick view Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $14.29 Add to Cart Compare Quick view sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $12.19 Add to Cart Compare Quick view Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $14.95 Add to Cart Compare Quick view
Quick view Rapala | sku: CD07P Rapala CountDown Lure, 2 3/4", 1/4 oz, Perch Consistently reach suspended fish at any depth with the CountDown. Whether the fish are suspending at certain depths, at the weed tops or on bottom structure, the CountDown can get you to them consistently. Weighted lure creates slow-rolling Rapala... MSRP: Now: $13.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 3/8 oz. size is designed for medium spinning or light baitcasting tackle. The Big O was Cotton Cordell’s first “million-seller,” the... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7840 Cotton Cordell Big O, 3", 3/8 oz, Crawdad Features Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Crawdad Lure Series Big O Lure Size 3" Lure Target Species Bass | Pike | Gamefish Lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $9.49 Add to Cart Compare Quick view sku: C7622 Cotton Cordell C7622 Big O Square Lip Crankbait, 2", 1/4 oz, Perch Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $8.49 Add to Cart Compare Quick view sku: CD603 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Gold/Black The Wally Diver® is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread® in the water. Hook... MSRP: Now: $9.19 Add to Cart Compare Quick view Live Target | sku: RS70S220 LiveTarget Rainbow Smelt Shallow Jerkbait, 2 3/4", 1/8 oz, Gold/Orange LiveTarget RS70S220 Rainbow Smelt Shallow Dive Jerkbait, 3'-4', 2 3/4", #8 Hooks, 1/8 oz, Gold/Orange, Suspending Designed to be the ultimate realistic stick bait, this lure has it all, featuring a weight transfer system, rattle chamber, suspension... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: SCH70T156 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Glitter Blue Shad This life-like hollow body bait generates a tremendous splash and noise that is inviting to surface feeding Bass and Northern Pike. With its realistic profile and attention to detail, this bait replicates a juvenile Shad with remarkable accuracy. The... MSRP: Now: $13.09 Add to Cart Compare Quick view sku: XR10P Rapala XR10P X-Rap Jerkbait, 4", 7/16 oz, Perch The X-Rap is "all about the action." The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retrieve. Casts like a bullet for long accurate casts. Prominent scales and lateral line on the fuselage capture... MSRP: Now: $17.95 Add to Cart Compare Quick view Rapala | sku: RNR07CHB Rapala Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Chrome Blue Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: RNR07BG Rapala RNR07BG Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Bluegill Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR05SG Rapala RNR05SG Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver Gold Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this lure... MSRP: Now: $9.89 Add to Cart Compare Quick view Rapala | sku: RNR05BN Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Bone Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $8.89 Add to Cart Compare Quick view sku: F09S Rapala F09S Original Floating Lure, 3 1/2", 3/16 oz, Silver The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $12.19 Add to Cart Compare Quick view Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $14.29 Add to Cart Compare Quick view sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $12.19 Add to Cart Compare Quick view Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $14.95 Add to Cart Compare Quick view
Quick view Cotton Cordell | sku: CD651 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, White/Read Head The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 3/8 oz. size is designed for medium spinning or light baitcasting tackle. The Big O was Cotton Cordell’s first “million-seller,” the... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7840 Cotton Cordell Big O, 3", 3/8 oz, Crawdad Features Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Crawdad Lure Series Big O Lure Size 3" Lure Target Species Bass | Pike | Gamefish Lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $9.49 Add to Cart Compare Quick view sku: C7622 Cotton Cordell C7622 Big O Square Lip Crankbait, 2", 1/4 oz, Perch Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $8.49 Add to Cart Compare Quick view sku: CD603 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Gold/Black The Wally Diver® is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread® in the water. Hook... MSRP: Now: $9.19 Add to Cart Compare Quick view Live Target | sku: RS70S220 LiveTarget Rainbow Smelt Shallow Jerkbait, 2 3/4", 1/8 oz, Gold/Orange LiveTarget RS70S220 Rainbow Smelt Shallow Dive Jerkbait, 3'-4', 2 3/4", #8 Hooks, 1/8 oz, Gold/Orange, Suspending Designed to be the ultimate realistic stick bait, this lure has it all, featuring a weight transfer system, rattle chamber, suspension... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: SCH70T156 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Glitter Blue Shad This life-like hollow body bait generates a tremendous splash and noise that is inviting to surface feeding Bass and Northern Pike. With its realistic profile and attention to detail, this bait replicates a juvenile Shad with remarkable accuracy. The... MSRP: Now: $13.09 Add to Cart Compare Quick view sku: XR10P Rapala XR10P X-Rap Jerkbait, 4", 7/16 oz, Perch The X-Rap is "all about the action." The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retrieve. Casts like a bullet for long accurate casts. Prominent scales and lateral line on the fuselage capture... MSRP: Now: $17.95 Add to Cart Compare Quick view Rapala | sku: RNR07CHB Rapala Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Chrome Blue Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: RNR07BG Rapala RNR07BG Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Bluegill Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR05SG Rapala RNR05SG Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver Gold Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this lure... MSRP: Now: $9.89 Add to Cart Compare Quick view Rapala | sku: RNR05BN Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Bone Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $8.89 Add to Cart Compare Quick view sku: F09S Rapala F09S Original Floating Lure, 3 1/2", 3/16 oz, Silver The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $12.19 Add to Cart Compare Quick view Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $14.29 Add to Cart Compare Quick view sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $12.19 Add to Cart Compare Quick view Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $14.95 Add to Cart Compare Quick view
Quick view Cotton Cordell | sku: CD641 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Fluorescent Red/Black The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 3/8 oz. size is designed for medium spinning or light baitcasting tackle. The Big O was Cotton Cordell’s first “million-seller,” the... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7840 Cotton Cordell Big O, 3", 3/8 oz, Crawdad Features Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Crawdad Lure Series Big O Lure Size 3" Lure Target Species Bass | Pike | Gamefish Lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $9.49 Add to Cart Compare Quick view sku: C7622 Cotton Cordell C7622 Big O Square Lip Crankbait, 2", 1/4 oz, Perch Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $8.49 Add to Cart Compare Quick view sku: CD603 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Gold/Black The Wally Diver® is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread® in the water. Hook... MSRP: Now: $9.19 Add to Cart Compare Quick view Live Target | sku: RS70S220 LiveTarget Rainbow Smelt Shallow Jerkbait, 2 3/4", 1/8 oz, Gold/Orange LiveTarget RS70S220 Rainbow Smelt Shallow Dive Jerkbait, 3'-4', 2 3/4", #8 Hooks, 1/8 oz, Gold/Orange, Suspending Designed to be the ultimate realistic stick bait, this lure has it all, featuring a weight transfer system, rattle chamber, suspension... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: SCH70T156 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Glitter Blue Shad This life-like hollow body bait generates a tremendous splash and noise that is inviting to surface feeding Bass and Northern Pike. With its realistic profile and attention to detail, this bait replicates a juvenile Shad with remarkable accuracy. The... MSRP: Now: $13.09 Add to Cart Compare Quick view sku: XR10P Rapala XR10P X-Rap Jerkbait, 4", 7/16 oz, Perch The X-Rap is "all about the action." The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retrieve. Casts like a bullet for long accurate casts. Prominent scales and lateral line on the fuselage capture... MSRP: Now: $17.95 Add to Cart Compare Quick view Rapala | sku: RNR07CHB Rapala Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Chrome Blue Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: RNR07BG Rapala RNR07BG Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Bluegill Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR05SG Rapala RNR05SG Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver Gold Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this lure... MSRP: Now: $9.89 Add to Cart Compare Quick view Rapala | sku: RNR05BN Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Bone Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $8.89 Add to Cart Compare Quick view sku: F09S Rapala F09S Original Floating Lure, 3 1/2", 3/16 oz, Silver The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $12.19 Add to Cart Compare Quick view Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $14.29 Add to Cart Compare Quick view sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $12.19 Add to Cart Compare Quick view Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $14.95 Add to Cart Compare Quick view
Quick view sku: CD606 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Chrome/Blue The Cotton Cordell Wally Diver is one of the legendary walleye lures of all time. The proven slender profile and tight wiggle make it a go-to for walleye anglers everywhere. Two sizes are available, the 2 ½-inch CD5 and the 3 1/8-inch CD6. The CD5... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 3/8 oz. size is designed for medium spinning or light baitcasting tackle. The Big O was Cotton Cordell’s first “million-seller,” the... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7840 Cotton Cordell Big O, 3", 3/8 oz, Crawdad Features Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Crawdad Lure Series Big O Lure Size 3" Lure Target Species Bass | Pike | Gamefish Lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $9.49 Add to Cart Compare Quick view sku: C7622 Cotton Cordell C7622 Big O Square Lip Crankbait, 2", 1/4 oz, Perch Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $8.49 Add to Cart Compare Quick view sku: CD603 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Gold/Black The Wally Diver® is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread® in the water. Hook... MSRP: Now: $9.19 Add to Cart Compare Quick view Live Target | sku: RS70S220 LiveTarget Rainbow Smelt Shallow Jerkbait, 2 3/4", 1/8 oz, Gold/Orange LiveTarget RS70S220 Rainbow Smelt Shallow Dive Jerkbait, 3'-4', 2 3/4", #8 Hooks, 1/8 oz, Gold/Orange, Suspending Designed to be the ultimate realistic stick bait, this lure has it all, featuring a weight transfer system, rattle chamber, suspension... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: SCH70T156 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Glitter Blue Shad This life-like hollow body bait generates a tremendous splash and noise that is inviting to surface feeding Bass and Northern Pike. With its realistic profile and attention to detail, this bait replicates a juvenile Shad with remarkable accuracy. The... MSRP: Now: $13.09 Add to Cart Compare Quick view sku: XR10P Rapala XR10P X-Rap Jerkbait, 4", 7/16 oz, Perch The X-Rap is "all about the action." The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retrieve. Casts like a bullet for long accurate casts. Prominent scales and lateral line on the fuselage capture... MSRP: Now: $17.95 Add to Cart Compare Quick view Rapala | sku: RNR07CHB Rapala Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Chrome Blue Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: RNR07BG Rapala RNR07BG Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Bluegill Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR05SG Rapala RNR05SG Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver Gold Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this lure... MSRP: Now: $9.89 Add to Cart Compare Quick view Rapala | sku: RNR05BN Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Bone Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $8.89 Add to Cart Compare Quick view sku: F09S Rapala F09S Original Floating Lure, 3 1/2", 3/16 oz, Silver The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $12.19 Add to Cart Compare Quick view Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $14.29 Add to Cart Compare Quick view sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $12.19 Add to Cart Compare Quick view Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $14.95 Add to Cart Compare Quick view
Quick view Cotton Cordell | sku: C7842 Cotton Cordell Big O Square, 3", 3/8 oz, Chartreuse Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 3/8 oz. size is designed for medium spinning or light baitcasting tackle. The Big O was Cotton Cordell’s first “million-seller,” the... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7840 Cotton Cordell Big O, 3", 3/8 oz, Crawdad Features Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Crawdad Lure Series Big O Lure Size 3" Lure Target Species Bass | Pike | Gamefish Lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $9.49 Add to Cart Compare Quick view sku: C7622 Cotton Cordell C7622 Big O Square Lip Crankbait, 2", 1/4 oz, Perch Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $8.49 Add to Cart Compare Quick view sku: CD603 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Gold/Black The Wally Diver® is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread® in the water. Hook... MSRP: Now: $9.19 Add to Cart Compare Quick view Live Target | sku: RS70S220 LiveTarget Rainbow Smelt Shallow Jerkbait, 2 3/4", 1/8 oz, Gold/Orange LiveTarget RS70S220 Rainbow Smelt Shallow Dive Jerkbait, 3'-4', 2 3/4", #8 Hooks, 1/8 oz, Gold/Orange, Suspending Designed to be the ultimate realistic stick bait, this lure has it all, featuring a weight transfer system, rattle chamber, suspension... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: SCH70T156 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Glitter Blue Shad This life-like hollow body bait generates a tremendous splash and noise that is inviting to surface feeding Bass and Northern Pike. With its realistic profile and attention to detail, this bait replicates a juvenile Shad with remarkable accuracy. The... MSRP: Now: $13.09 Add to Cart Compare Quick view sku: XR10P Rapala XR10P X-Rap Jerkbait, 4", 7/16 oz, Perch The X-Rap is "all about the action." The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retrieve. Casts like a bullet for long accurate casts. Prominent scales and lateral line on the fuselage capture... MSRP: Now: $17.95 Add to Cart Compare Quick view Rapala | sku: RNR07CHB Rapala Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Chrome Blue Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: RNR07BG Rapala RNR07BG Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Bluegill Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR05SG Rapala RNR05SG Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver Gold Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this lure... MSRP: Now: $9.89 Add to Cart Compare Quick view Rapala | sku: RNR05BN Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Bone Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $8.89 Add to Cart Compare Quick view sku: F09S Rapala F09S Original Floating Lure, 3 1/2", 3/16 oz, Silver The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $12.19 Add to Cart Compare Quick view Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $14.29 Add to Cart Compare Quick view sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $12.19 Add to Cart Compare Quick view Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $14.95 Add to Cart Compare Quick view
Quick view Cotton Cordell | sku: C7840 Cotton Cordell Big O, 3", 3/8 oz, Crawdad Features Buoyancy Floating Hook Size 4 Hook Type Treble Lure Body Type Hardbait Lure Classification Freshwater Lure Color Crawdad Lure Series Big O Lure Size 3" Lure Target Species Bass | Pike | Gamefish Lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $9.49 Add to Cart Compare Quick view sku: C7622 Cotton Cordell C7622 Big O Square Lip Crankbait, 2", 1/4 oz, Perch Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $8.49 Add to Cart Compare Quick view sku: CD603 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Gold/Black The Wally Diver® is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread® in the water. Hook... MSRP: Now: $9.19 Add to Cart Compare Quick view Live Target | sku: RS70S220 LiveTarget Rainbow Smelt Shallow Jerkbait, 2 3/4", 1/8 oz, Gold/Orange LiveTarget RS70S220 Rainbow Smelt Shallow Dive Jerkbait, 3'-4', 2 3/4", #8 Hooks, 1/8 oz, Gold/Orange, Suspending Designed to be the ultimate realistic stick bait, this lure has it all, featuring a weight transfer system, rattle chamber, suspension... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: SCH70T156 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Glitter Blue Shad This life-like hollow body bait generates a tremendous splash and noise that is inviting to surface feeding Bass and Northern Pike. With its realistic profile and attention to detail, this bait replicates a juvenile Shad with remarkable accuracy. The... MSRP: Now: $13.09 Add to Cart Compare Quick view sku: XR10P Rapala XR10P X-Rap Jerkbait, 4", 7/16 oz, Perch The X-Rap is "all about the action." The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retrieve. Casts like a bullet for long accurate casts. Prominent scales and lateral line on the fuselage capture... MSRP: Now: $17.95 Add to Cart Compare Quick view Rapala | sku: RNR07CHB Rapala Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Chrome Blue Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: RNR07BG Rapala RNR07BG Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Bluegill Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR05SG Rapala RNR05SG Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver Gold Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this lure... MSRP: Now: $9.89 Add to Cart Compare Quick view Rapala | sku: RNR05BN Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Bone Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $8.89 Add to Cart Compare Quick view sku: F09S Rapala F09S Original Floating Lure, 3 1/2", 3/16 oz, Silver The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $12.19 Add to Cart Compare Quick view Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $14.29 Add to Cart Compare Quick view sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $12.19 Add to Cart Compare Quick view Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $14.95 Add to Cart Compare Quick view
Quick view Cotton Cordell | sku: C7669 Cotton Cordell Big O Square Lip Crankbait, 2", 1/4 oz, Firetiger Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $9.49 Add to Cart Compare Quick view sku: C7622 Cotton Cordell C7622 Big O Square Lip Crankbait, 2", 1/4 oz, Perch Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $8.49 Add to Cart Compare Quick view sku: CD603 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Gold/Black The Wally Diver® is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread® in the water. Hook... MSRP: Now: $9.19 Add to Cart Compare Quick view Live Target | sku: RS70S220 LiveTarget Rainbow Smelt Shallow Jerkbait, 2 3/4", 1/8 oz, Gold/Orange LiveTarget RS70S220 Rainbow Smelt Shallow Dive Jerkbait, 3'-4', 2 3/4", #8 Hooks, 1/8 oz, Gold/Orange, Suspending Designed to be the ultimate realistic stick bait, this lure has it all, featuring a weight transfer system, rattle chamber, suspension... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: SCH70T156 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Glitter Blue Shad This life-like hollow body bait generates a tremendous splash and noise that is inviting to surface feeding Bass and Northern Pike. With its realistic profile and attention to detail, this bait replicates a juvenile Shad with remarkable accuracy. The... MSRP: Now: $13.09 Add to Cart Compare Quick view sku: XR10P Rapala XR10P X-Rap Jerkbait, 4", 7/16 oz, Perch The X-Rap is "all about the action." The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retrieve. Casts like a bullet for long accurate casts. Prominent scales and lateral line on the fuselage capture... MSRP: Now: $17.95 Add to Cart Compare Quick view Rapala | sku: RNR07CHB Rapala Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Chrome Blue Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: RNR07BG Rapala RNR07BG Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Bluegill Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR05SG Rapala RNR05SG Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver Gold Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this lure... MSRP: Now: $9.89 Add to Cart Compare Quick view Rapala | sku: RNR05BN Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Bone Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $8.89 Add to Cart Compare Quick view sku: F09S Rapala F09S Original Floating Lure, 3 1/2", 3/16 oz, Silver The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $12.19 Add to Cart Compare Quick view Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $14.29 Add to Cart Compare Quick view sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $12.19 Add to Cart Compare Quick view Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $14.95 Add to Cart Compare Quick view
Quick view sku: C7622 Cotton Cordell C7622 Big O Square Lip Crankbait, 2", 1/4 oz, Perch Available in two sizes - the 1/4 oz. size is ideal for ultralight or light spinning tackle and the 1/3 oz. size is designed for medium spinning or light baitcasting tackle. Buoyancy Floating Hook Size 8 Hook Type Treble Lure Body... MSRP: Now: $8.49 Add to Cart Compare Quick view sku: CD603 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Gold/Black The Wally Diver® is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread® in the water. Hook... MSRP: Now: $9.19 Add to Cart Compare Quick view Live Target | sku: RS70S220 LiveTarget Rainbow Smelt Shallow Jerkbait, 2 3/4", 1/8 oz, Gold/Orange LiveTarget RS70S220 Rainbow Smelt Shallow Dive Jerkbait, 3'-4', 2 3/4", #8 Hooks, 1/8 oz, Gold/Orange, Suspending Designed to be the ultimate realistic stick bait, this lure has it all, featuring a weight transfer system, rattle chamber, suspension... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: SCH70T156 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Glitter Blue Shad This life-like hollow body bait generates a tremendous splash and noise that is inviting to surface feeding Bass and Northern Pike. With its realistic profile and attention to detail, this bait replicates a juvenile Shad with remarkable accuracy. The... MSRP: Now: $13.09 Add to Cart Compare Quick view sku: XR10P Rapala XR10P X-Rap Jerkbait, 4", 7/16 oz, Perch The X-Rap is "all about the action." The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retrieve. Casts like a bullet for long accurate casts. Prominent scales and lateral line on the fuselage capture... MSRP: Now: $17.95 Add to Cart Compare Quick view Rapala | sku: RNR07CHB Rapala Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Chrome Blue Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: RNR07BG Rapala RNR07BG Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Bluegill Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR05SG Rapala RNR05SG Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver Gold Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this lure... MSRP: Now: $9.89 Add to Cart Compare Quick view Rapala | sku: RNR05BN Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Bone Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $8.89 Add to Cart Compare Quick view sku: F09S Rapala F09S Original Floating Lure, 3 1/2", 3/16 oz, Silver The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $12.19 Add to Cart Compare Quick view Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $14.29 Add to Cart Compare Quick view sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $12.19 Add to Cart Compare Quick view Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $14.95 Add to Cart Compare Quick view
Quick view sku: CD603 Cotton Cordell Wally Diver Crankbait, 3 1/8", 1/2 oz, Gold/Black The Wally Diver® is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread® in the water. Hook... MSRP: Now: $9.19 Add to Cart Compare Quick view Live Target | sku: RS70S220 LiveTarget Rainbow Smelt Shallow Jerkbait, 2 3/4", 1/8 oz, Gold/Orange LiveTarget RS70S220 Rainbow Smelt Shallow Dive Jerkbait, 3'-4', 2 3/4", #8 Hooks, 1/8 oz, Gold/Orange, Suspending Designed to be the ultimate realistic stick bait, this lure has it all, featuring a weight transfer system, rattle chamber, suspension... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: SCH70T156 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Glitter Blue Shad This life-like hollow body bait generates a tremendous splash and noise that is inviting to surface feeding Bass and Northern Pike. With its realistic profile and attention to detail, this bait replicates a juvenile Shad with remarkable accuracy. The... MSRP: Now: $13.09 Add to Cart Compare Quick view sku: XR10P Rapala XR10P X-Rap Jerkbait, 4", 7/16 oz, Perch The X-Rap is "all about the action." The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retrieve. Casts like a bullet for long accurate casts. Prominent scales and lateral line on the fuselage capture... MSRP: Now: $17.95 Add to Cart Compare Quick view Rapala | sku: RNR07CHB Rapala Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Chrome Blue Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: RNR07BG Rapala RNR07BG Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Bluegill Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR05SG Rapala RNR05SG Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver Gold Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this lure... MSRP: Now: $9.89 Add to Cart Compare Quick view Rapala | sku: RNR05BN Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Bone Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $8.89 Add to Cart Compare Quick view sku: F09S Rapala F09S Original Floating Lure, 3 1/2", 3/16 oz, Silver The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $12.19 Add to Cart Compare Quick view Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $14.29 Add to Cart Compare Quick view sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $12.19 Add to Cart Compare Quick view Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $14.95 Add to Cart Compare Quick view
Quick view Live Target | sku: RS70S220 LiveTarget Rainbow Smelt Shallow Jerkbait, 2 3/4", 1/8 oz, Gold/Orange LiveTarget RS70S220 Rainbow Smelt Shallow Dive Jerkbait, 3'-4', 2 3/4", #8 Hooks, 1/8 oz, Gold/Orange, Suspending Designed to be the ultimate realistic stick bait, this lure has it all, featuring a weight transfer system, rattle chamber, suspension... MSRP: Now: $12.95 Add to Cart Compare Quick view sku: SCH70T156 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Glitter Blue Shad This life-like hollow body bait generates a tremendous splash and noise that is inviting to surface feeding Bass and Northern Pike. With its realistic profile and attention to detail, this bait replicates a juvenile Shad with remarkable accuracy. The... MSRP: Now: $13.09 Add to Cart Compare Quick view sku: XR10P Rapala XR10P X-Rap Jerkbait, 4", 7/16 oz, Perch The X-Rap is "all about the action." The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retrieve. Casts like a bullet for long accurate casts. Prominent scales and lateral line on the fuselage capture... MSRP: Now: $17.95 Add to Cart Compare Quick view Rapala | sku: RNR07CHB Rapala Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Chrome Blue Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: RNR07BG Rapala RNR07BG Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Bluegill Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR05SG Rapala RNR05SG Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver Gold Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this lure... MSRP: Now: $9.89 Add to Cart Compare Quick view Rapala | sku: RNR05BN Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Bone Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $8.89 Add to Cart Compare Quick view sku: F09S Rapala F09S Original Floating Lure, 3 1/2", 3/16 oz, Silver The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $12.19 Add to Cart Compare Quick view Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $14.29 Add to Cart Compare Quick view sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $12.19 Add to Cart Compare Quick view Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $14.95 Add to Cart Compare Quick view
Quick view sku: SCH70T156 LiveTarget Shad Hollow Body Commotion 2 1/2", 1/2oz, Glitter Blue Shad This life-like hollow body bait generates a tremendous splash and noise that is inviting to surface feeding Bass and Northern Pike. With its realistic profile and attention to detail, this bait replicates a juvenile Shad with remarkable accuracy. The... MSRP: Now: $13.09 Add to Cart Compare Quick view sku: XR10P Rapala XR10P X-Rap Jerkbait, 4", 7/16 oz, Perch The X-Rap is "all about the action." The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retrieve. Casts like a bullet for long accurate casts. Prominent scales and lateral line on the fuselage capture... MSRP: Now: $17.95 Add to Cart Compare Quick view Rapala | sku: RNR07CHB Rapala Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Chrome Blue Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: RNR07BG Rapala RNR07BG Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Bluegill Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR05SG Rapala RNR05SG Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver Gold Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this lure... MSRP: Now: $9.89 Add to Cart Compare Quick view Rapala | sku: RNR05BN Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Bone Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $8.89 Add to Cart Compare Quick view sku: F09S Rapala F09S Original Floating Lure, 3 1/2", 3/16 oz, Silver The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $12.19 Add to Cart Compare Quick view Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $14.29 Add to Cart Compare Quick view sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $12.19 Add to Cart Compare Quick view Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $14.95 Add to Cart Compare Quick view
Quick view sku: XR10P Rapala XR10P X-Rap Jerkbait, 4", 7/16 oz, Perch The X-Rap is "all about the action." The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retrieve. Casts like a bullet for long accurate casts. Prominent scales and lateral line on the fuselage capture... MSRP: Now: $17.95 Add to Cart Compare Quick view Rapala | sku: RNR07CHB Rapala Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Chrome Blue Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: RNR07BG Rapala RNR07BG Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Bluegill Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR05SG Rapala RNR05SG Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver Gold Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this lure... MSRP: Now: $9.89 Add to Cart Compare Quick view Rapala | sku: RNR05BN Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Bone Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $8.89 Add to Cart Compare Quick view sku: F09S Rapala F09S Original Floating Lure, 3 1/2", 3/16 oz, Silver The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $12.19 Add to Cart Compare Quick view Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $14.29 Add to Cart Compare Quick view sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $12.19 Add to Cart Compare Quick view Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $14.95 Add to Cart Compare Quick view
Quick view Rapala | sku: RNR07CHB Rapala Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Chrome Blue Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view sku: RNR07BG Rapala RNR07BG Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Bluegill Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR05SG Rapala RNR05SG Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver Gold Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this lure... MSRP: Now: $9.89 Add to Cart Compare Quick view Rapala | sku: RNR05BN Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Bone Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $8.89 Add to Cart Compare Quick view sku: F09S Rapala F09S Original Floating Lure, 3 1/2", 3/16 oz, Silver The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $12.19 Add to Cart Compare Quick view Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $14.29 Add to Cart Compare Quick view sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $12.19 Add to Cart Compare Quick view Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $14.95 Add to Cart Compare Quick view
Quick view sku: RNR07BG Rapala RNR07BG Rattlin' Lipless Crankbait, 2 3/4", 1/2 oz, Bluegill Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this lure... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR05SG Rapala RNR05SG Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver Gold Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this lure... MSRP: Now: $9.89 Add to Cart Compare Quick view Rapala | sku: RNR05BN Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Bone Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $8.89 Add to Cart Compare Quick view sku: F09S Rapala F09S Original Floating Lure, 3 1/2", 3/16 oz, Silver The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $12.19 Add to Cart Compare Quick view Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $14.29 Add to Cart Compare Quick view sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $12.19 Add to Cart Compare Quick view Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $14.95 Add to Cart Compare Quick view
Quick view Rapala | sku: RNR05SG Rapala RNR05SG Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver Gold Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this lure... MSRP: Now: $9.89 Add to Cart Compare Quick view Rapala | sku: RNR05BN Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Bone Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $8.89 Add to Cart Compare Quick view sku: F09S Rapala F09S Original Floating Lure, 3 1/2", 3/16 oz, Silver The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $12.19 Add to Cart Compare Quick view Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $14.29 Add to Cart Compare Quick view sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $12.19 Add to Cart Compare Quick view Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $14.95 Add to Cart Compare Quick view
Quick view Rapala | sku: RNR05BN Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Bone Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $8.89 Add to Cart Compare Quick view sku: F09S Rapala F09S Original Floating Lure, 3 1/2", 3/16 oz, Silver The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $12.19 Add to Cart Compare Quick view Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $14.29 Add to Cart Compare Quick view sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $12.19 Add to Cart Compare Quick view Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $14.95 Add to Cart Compare Quick view
Quick view sku: F09S Rapala F09S Original Floating Lure, 3 1/2", 3/16 oz, Silver The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $12.19 Add to Cart Compare Quick view Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $14.29 Add to Cart Compare Quick view sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $12.19 Add to Cart Compare Quick view Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $14.95 Add to Cart Compare Quick view
Quick view Rapala | sku: F09RTL Rapala Original Floating Lure 3 1/2", 3/16 oz, Live Rainbow Trout The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $14.29 Add to Cart Compare Quick view sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $12.19 Add to Cart Compare Quick view Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $14.95 Add to Cart Compare Quick view
Quick view sku: F09P Rapala F09P Original Floating Lure, 3 1/2", 3/16 oz, Perch The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $12.19 Add to Cart Compare Quick view Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $14.95 Add to Cart Compare Quick view
Quick view Rapala | sku: F09GFR Rapala F09GFR Original Floating Lure, 3 1/2", 3/16 oz, Gold Fluorescent Red The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the... MSRP: Now: $14.95 Add to Cart Compare Quick view
