Quick view Details Drifter | sku: 1000S-63 Drifter Straight Believer Musky Trolling Plug 10" Fire Perch MSRP: Now: $47.95 Add to Cart Compare Quick view Details Berkley | sku: BHBVB-004-NWP Berkley Vibrato Lure, 1 1/2 " 1/8 oz two sz 12 treble Nat White Perch MSRP: Now: $8.95 Add to Cart Compare Quick view Details Berkley | sku: BHBVB-004-PKS Berkley Vibrato Lure, 1 1/2 " 1/8 oz two sz 12 treble Pinkescents MSRP: Now: $8.95 Add to Cart Compare Quick view Details Freedom | sku: 64109 Freedom Sim Shad Perch 3/8 oz MSRP: Now: $6.95 Add to Cart Compare Quick view Details Freedom | sku: 64108 Freedom Sim Shad Bluegill 3/8 oz MSRP: Now: $6.95 Add to Cart Compare Quick view Details Freedom | sku: 64107 Freedom Sim Shad Fire Tiger 3/8 oz MSRP: Now: $6.95 Add to Cart Compare Quick view Details Freedom | sku: 64106 Freedom Sim Shad Blue Shad 3/8 oz MSRP: Now: $6.95 Add to Cart Compare Quick view Details Freedom | sku: 64105 Freedom Sim Shad Purple Shad 3/8 oz MSRP: Now: $6.95 Add to Cart Compare Quick view Details Freedom | sku: 64104 Freedom Sim Shad Dark Goby 3/8 oz MSRP: Now: $6.95 Add to Cart Compare Quick view Details Freedom | sku: 64103 Freedom Sim Shad Light Goby 3/8 oz MSRP: Now: $6.95 Add to Cart Compare Quick view Details Freedom | sku: 64102 Freedom Sim Shad Green Shad 3/8 oz MSRP: Now: $6.95 Add to Cart Compare Quick view Details Freedom | sku: 64101 Freedom Sim Shad Silver Shad 3/8 oz MSRP: Now: $6.95 Add to Cart Compare Quick view Details Freedom | sku: 65017 Freedom Turnback Shad Vertical Jig 1 1/4" 3/32oz Fire Tiger Glow UV MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: PMD4-20 Northland Puppet Minnow 3" 9/16oz Glo Perch MSRP: Now: $7.95 Add to Cart Compare Quick view Details Rapala | sku: HJ10PCL Rapala Husky Jerk Pink Clown 4" 3/8 Oz Rattling Lure MSRP: Now: $13.95 Add to Cart Compare Quick view Details Strike King | sku: HCCMJ-342 Strike King Chick Magnet Jr 1/4oz 2-4 ft, Charteuse Copper MSRP: Now: $7.95 Add to Cart Compare Quick view Details Strike King | sku: HCCMJ-556 Strike King Chick Magnet Jr 1/4oz 2-4 ft, Baby Carp MSRP: Now: $7.95 Add to Cart Compare Quick view Details Strike King | sku: HCKVDJ300E-330 Strike King KVD Elite 300 Jerkbait, Pro Phantom Bluegill MSRP: Now: $18.95 Add to Cart Compare Quick view Details Strike King | sku: HCKVDJ300E-335 Strike King KVD Elite 300 Jerkbait, Pro TN Shad 2.0 MSRP: Now: $18.95 Add to Cart Compare Quick view Details Strike King | sku: HCKVDJ300E-338 Strike King KVD Elite 300 Jerkbait, Pro Table Rock MSRP: Now: $18.95 Add to Cart Compare Quick view Details Strike King | sku: HCKVDJ300E-339 Strike King KVD Elite 300 Jerkbait, Pro Phantom Perch MSRP: Now: $18.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD1206-RED Cotton Cordell CC Shad, Chrome Blue Back, Orange Belly, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD12STS1 Cotton Cordell CC Shad, Spot Tail Shiner, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07 HESD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Emerald Shad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07 HBSD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Blue Shad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RPR06FT Rapala Rippin' Rap Lipless Crankbait, 2 1/2", 1/2 oz, Firetiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Berkley | sku: FFSH5S-SLFT Berkley Flicker Shad Shallow, enhanced slow rise, side roll, & flash, 2'', size 8 Fusion19 treble, Slick Firetiger MSRP: Now: $8.95 Add to Cart Compare Quick view Details Berkley | sku: FFSH7M-SLPC Berkley Flicker Shad Pro Flash Crankbait, 2 3/4", 5/16 oz, Slick Purple Candy MSRP: Now: $7.95 Add to Cart Compare Quick view Details Freedom | sku: 66016 Freedom Blade Bait 3/4 oz Perch VMC #6 Double Hook and #6 Treble Hook MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RSN10 Northland Rumble Shiner 10, 4", 5/8 oz, # 3 Hook MSRP: Now: $12.95 Choose Options Compare Quick view Details Northland | sku: RST4 Northland Rumble Stick 4 1/4", 3/8 oz, #4 Hook MSRP: Now: $12.95 Choose Options Compare Quick view Details Rapala | sku: SR09GPSQ Rapala Shad Rap 09 3 1/2", 9/16 oz, Two # 3, Glow Pink Squirrel MSRP: Now: $18.95 Add to Cart Compare Quick view Details Rapala | sku: HJ14 Rapala Husky Jerk 12, 5 1/2", 5/8 oz, Three # 4 Hooks MSRP: Now: $13.95 Choose Options Compare Quick view Details Rapala | sku: HJ12 Rapala Husky Jerk 12, 4 3/4", 7/16 oz, Three # 6 Hooks MSRP: Now: $13.95 Choose Options Compare Quick view Details Rapala | sku: RVB05 Rapala Rap-V Blade 05, 2", 3/8 oz, No. 4 & No. 8 Hooks MSRP: Now: $14.95 Choose Options Compare Quick view Details Rapala | sku: SR08 Rapala Shad Rap 08 3 1/8", 3/8 oz, Two # 3 Hooks MSRP: Now: $17.95 Choose Options Compare Quick view Details Rapala | sku: SR07 Rapala Shad Rap Crankbait, 2 3/4", 1/4 oz, Crawdad, Floating MSRP: Now: $18.95 Choose Options Compare Quick view Details Rapala | sku: SR04 Rapala Shad Rap 04 1 1/2", 1/8 oz, Two # 8 Hooks MSRP: Now: $15.95 Choose Options Compare Quick view Details Northland | sku: RSN8-BT Northland Rumble Shiner - 3/8Oz - 3.25" - #4 Hook - 1/Box - Diving Depth 9-14' - Blue Tiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Rapala | sku: ULM06CH Rapala Ultra Light Minnow, 2 1/2", 1/8 oz, Chrome, Sinking MSRP: Now: $13.95 Add to Cart Compare Quick view Details Rapala | sku: ULM04CH Rapala Ultra Light Minnow, 1 1/2", 1/8 oz, Chrome, Sinking MSRP: Now: $12.95 Choose Options Compare Quick view Details Musky Innovations | sku: 07002 Musky Innovations Magnum Swimming Dawg 11" White Sucker MSRP: Now: $54.95 Add to Cart Compare Quick view Details Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold MSRP: Now: $11.79 Add to Cart Compare Quick view Details Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch MSRP: Now: $43.95 Add to Cart Compare Quick view Details Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz MSRP: Now: $9.95 Choose Options Compare Quick view Details Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz MSRP: Now: $6.95 Choose Options Compare Quick view Details Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz MSRP: Now: $10.29 Choose Options Compare Quick view Details Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz MSRP: Now: $16.95 Choose Options Compare Quick view Details Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz MSRP: Now: $16.95 Choose Options Compare Quick view Details Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz MSRP: Was: Now: $13.89 - $16.95 Choose Options Compare Quick view Details Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating MSRP: Now: $9.95 Choose Options Compare Quick view Details sku: C2503 Cotton Cordell Super Spot Lipless Crankbait, 3" , 1/2oz, Gold/Black, Sinking MSRP: Now: $6.95 Add to Cart Compare Quick view Drifter | sku: 1000S-63 Drifter Straight Believer Musky Trolling Plug 10" Fire Perch Its unique action shape and design, combined with a deep and shallow eyelet, allow this bait to be fished from the surface down to depths of 18 to 20 feet. Retrieve it slowly as a surface bait over thick vegetation; work it as a jerk bait or twitch bait... MSRP: Now: $47.95 Add to Cart Compare Quick view Berkley | sku: BHBVB-004-NWP Berkley Vibrato Lure, 1 1/2 " 1/8 oz two sz 12 treble Nat White Perch As its name implies, the Vibrato has a natural vibrating action. But unlike any other vibrating lure it vibrates on the fall, when jigged, twitched, retrieved steadily or trolled in any way and at any speed! MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: BHBVB-004-PKS Berkley Vibrato Lure, 1 1/2 " 1/8 oz two sz 12 treble Pinkescents As its name implies, the Vibrato has a natural vibrating action. But unlike any other vibrating lure it vibrates on the fall, when jigged, twitched, retrieved steadily or trolled in any way and at any speed! MSRP: Now: $8.95 Add to Cart Compare Quick view Freedom | sku: 64109 Freedom Sim Shad Perch 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64108 Freedom Sim Shad Bluegill 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64107 Freedom Sim Shad Fire Tiger 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64106 Freedom Sim Shad Blue Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64105 Freedom Sim Shad Purple Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64104 Freedom Sim Shad Dark Goby 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64103 Freedom Sim Shad Light Goby 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64102 Freedom Sim Shad Green Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64101 Freedom Sim Shad Silver Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 65017 Freedom Turnback Shad Vertical Jig 1 1/4" 3/32oz Fire Tiger Glow UV The Freedom Tackle Turnback Shad is the perfect vertical jig for open water or through the ice. The lure features a full metal body that swings freely on the metal line tie shaft. With a jerk of the rod the lure will dart off in random directions, turn... MSRP: Now: $6.95 Add to Cart Compare Quick view Northland | sku: PMD4-20 Northland Puppet Minnow 3" 9/16oz Glo Perch The most versatile and lethal jigging lure ever designed for vertical jigging below a boat or thru an ice hole. Tie one on and hang on. Lip-stick wide angle hooks. Allows anglers to change actions in seconds. Durable tail fin provides lifelike horizontal... MSRP: Now: $7.95 Add to Cart Compare Quick view Rapala | sku: HJ10PCL Rapala Husky Jerk Pink Clown 4" 3/8 Oz Rattling Lure Rapala Husky Jerk 10Color: Pink Clown4" - 3/8 ozTarget Depth: 4 - 8 ft Two No 5 Treble Hooks Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify... MSRP: Now: $13.95 Add to Cart Compare Quick view Strike King | sku: HCCMJ-342 Strike King Chick Magnet Jr 1/4oz 2-4 ft, Charteuse Copper Strike King’s Chick Magnet Jr is a 1/4-ounce flat-sided crankbait that is designed with a circuit-board bill. The flat-sided build of the Chick Magnet Jr displaces water and gives the lure a tight wobble that attracts fish. Built to dive 4-6 feet,... MSRP: Now: $7.95 Add to Cart Compare Quick view Strike King | sku: HCCMJ-556 Strike King Chick Magnet Jr 1/4oz 2-4 ft, Baby Carp Strike King’s Chick Magnet Jr is a 1/4-ounce flat-sided crankbait that is designed with a circuit-board bill. The flat-sided build of the Chick Magnet Jr displaces water and gives the lure a tight wobble that attracts fish. Built to dive 4-6 feet,... MSRP: Now: $7.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-330 Strike King KVD Elite 300 Jerkbait, Pro Phantom Bluegill Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-335 Strike King KVD Elite 300 Jerkbait, Pro TN Shad 2.0 Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-338 Strike King KVD Elite 300 Jerkbait, Pro Table Rock Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-339 Strike King KVD Elite 300 Jerkbait, Pro Phantom Perch Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD1206-RED Cotton Cordell CC Shad, Chrome Blue Back, Orange Belly, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet CC Shad, Chrome Blue Back, Orange Belly, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD12STS1 Cotton Cordell CC Shad, Spot Tail Shiner, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet CC Shad, Spot Tail Shiner, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR07 HESD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Emerald Shad Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR07 HBSD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Blue Shad Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RPR06FT Rapala Rippin' Rap Lipless Crankbait, 2 1/2", 1/2 oz, Firetiger The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system. Textured... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: FFSH5S-SLFT Berkley Flicker Shad Shallow, enhanced slow rise, side roll, & flash, 2'', size 8 Fusion19 treble, Slick Firetiger Proven Berkley Flicker Shad action for targeting shallower fish. The Flicker Shad shallow models feature the same great side roll and flash anglers have come to expect from Flicker Shad. Each bait is individually tank tested and sure to perform right out... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: FFSH7M-SLPC Berkley Flicker Shad Pro Flash Crankbait, 2 3/4", 5/16 oz, Slick Purple Candy Berkley has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $7.95 Add to Cart Compare Quick view
Quick view Details Berkley | sku: BHBVB-004-NWP Berkley Vibrato Lure, 1 1/2 " 1/8 oz two sz 12 treble Nat White Perch MSRP: Now: $8.95 Add to Cart Compare Quick view Details Berkley | sku: BHBVB-004-PKS Berkley Vibrato Lure, 1 1/2 " 1/8 oz two sz 12 treble Pinkescents MSRP: Now: $8.95 Add to Cart Compare Quick view Details Freedom | sku: 64109 Freedom Sim Shad Perch 3/8 oz MSRP: Now: $6.95 Add to Cart Compare Quick view Details Freedom | sku: 64108 Freedom Sim Shad Bluegill 3/8 oz MSRP: Now: $6.95 Add to Cart Compare Quick view Details Freedom | sku: 64107 Freedom Sim Shad Fire Tiger 3/8 oz MSRP: Now: $6.95 Add to Cart Compare Quick view Details Freedom | sku: 64106 Freedom Sim Shad Blue Shad 3/8 oz MSRP: Now: $6.95 Add to Cart Compare Quick view Details Freedom | sku: 64105 Freedom Sim Shad Purple Shad 3/8 oz MSRP: Now: $6.95 Add to Cart Compare Quick view Details Freedom | sku: 64104 Freedom Sim Shad Dark Goby 3/8 oz MSRP: Now: $6.95 Add to Cart Compare Quick view Details Freedom | sku: 64103 Freedom Sim Shad Light Goby 3/8 oz MSRP: Now: $6.95 Add to Cart Compare Quick view Details Freedom | sku: 64102 Freedom Sim Shad Green Shad 3/8 oz MSRP: Now: $6.95 Add to Cart Compare Quick view Details Freedom | sku: 64101 Freedom Sim Shad Silver Shad 3/8 oz MSRP: Now: $6.95 Add to Cart Compare Quick view Details Freedom | sku: 65017 Freedom Turnback Shad Vertical Jig 1 1/4" 3/32oz Fire Tiger Glow UV MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: PMD4-20 Northland Puppet Minnow 3" 9/16oz Glo Perch MSRP: Now: $7.95 Add to Cart Compare Quick view Details Rapala | sku: HJ10PCL Rapala Husky Jerk Pink Clown 4" 3/8 Oz Rattling Lure MSRP: Now: $13.95 Add to Cart Compare Quick view Details Strike King | sku: HCCMJ-342 Strike King Chick Magnet Jr 1/4oz 2-4 ft, Charteuse Copper MSRP: Now: $7.95 Add to Cart Compare Quick view Details Strike King | sku: HCCMJ-556 Strike King Chick Magnet Jr 1/4oz 2-4 ft, Baby Carp MSRP: Now: $7.95 Add to Cart Compare Quick view Details Strike King | sku: HCKVDJ300E-330 Strike King KVD Elite 300 Jerkbait, Pro Phantom Bluegill MSRP: Now: $18.95 Add to Cart Compare Quick view Details Strike King | sku: HCKVDJ300E-335 Strike King KVD Elite 300 Jerkbait, Pro TN Shad 2.0 MSRP: Now: $18.95 Add to Cart Compare Quick view Details Strike King | sku: HCKVDJ300E-338 Strike King KVD Elite 300 Jerkbait, Pro Table Rock MSRP: Now: $18.95 Add to Cart Compare Quick view Details Strike King | sku: HCKVDJ300E-339 Strike King KVD Elite 300 Jerkbait, Pro Phantom Perch MSRP: Now: $18.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD1206-RED Cotton Cordell CC Shad, Chrome Blue Back, Orange Belly, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD12STS1 Cotton Cordell CC Shad, Spot Tail Shiner, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07 HESD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Emerald Shad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07 HBSD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Blue Shad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RPR06FT Rapala Rippin' Rap Lipless Crankbait, 2 1/2", 1/2 oz, Firetiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Berkley | sku: FFSH5S-SLFT Berkley Flicker Shad Shallow, enhanced slow rise, side roll, & flash, 2'', size 8 Fusion19 treble, Slick Firetiger MSRP: Now: $8.95 Add to Cart Compare Quick view Details Berkley | sku: FFSH7M-SLPC Berkley Flicker Shad Pro Flash Crankbait, 2 3/4", 5/16 oz, Slick Purple Candy MSRP: Now: $7.95 Add to Cart Compare Quick view Details Freedom | sku: 66016 Freedom Blade Bait 3/4 oz Perch VMC #6 Double Hook and #6 Treble Hook MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RSN10 Northland Rumble Shiner 10, 4", 5/8 oz, # 3 Hook MSRP: Now: $12.95 Choose Options Compare Quick view Details Northland | sku: RST4 Northland Rumble Stick 4 1/4", 3/8 oz, #4 Hook MSRP: Now: $12.95 Choose Options Compare Quick view Details Rapala | sku: SR09GPSQ Rapala Shad Rap 09 3 1/2", 9/16 oz, Two # 3, Glow Pink Squirrel MSRP: Now: $18.95 Add to Cart Compare Quick view Details Rapala | sku: HJ14 Rapala Husky Jerk 12, 5 1/2", 5/8 oz, Three # 4 Hooks MSRP: Now: $13.95 Choose Options Compare Quick view Details Rapala | sku: HJ12 Rapala Husky Jerk 12, 4 3/4", 7/16 oz, Three # 6 Hooks MSRP: Now: $13.95 Choose Options Compare Quick view Details Rapala | sku: RVB05 Rapala Rap-V Blade 05, 2", 3/8 oz, No. 4 & No. 8 Hooks MSRP: Now: $14.95 Choose Options Compare Quick view Details Rapala | sku: SR08 Rapala Shad Rap 08 3 1/8", 3/8 oz, Two # 3 Hooks MSRP: Now: $17.95 Choose Options Compare Quick view Details Rapala | sku: SR07 Rapala Shad Rap Crankbait, 2 3/4", 1/4 oz, Crawdad, Floating MSRP: Now: $18.95 Choose Options Compare Quick view Details Rapala | sku: SR04 Rapala Shad Rap 04 1 1/2", 1/8 oz, Two # 8 Hooks MSRP: Now: $15.95 Choose Options Compare Quick view Details Northland | sku: RSN8-BT Northland Rumble Shiner - 3/8Oz - 3.25" - #4 Hook - 1/Box - Diving Depth 9-14' - Blue Tiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Rapala | sku: ULM06CH Rapala Ultra Light Minnow, 2 1/2", 1/8 oz, Chrome, Sinking MSRP: Now: $13.95 Add to Cart Compare Quick view Details Rapala | sku: ULM04CH Rapala Ultra Light Minnow, 1 1/2", 1/8 oz, Chrome, Sinking MSRP: Now: $12.95 Choose Options Compare Quick view Details Musky Innovations | sku: 07002 Musky Innovations Magnum Swimming Dawg 11" White Sucker MSRP: Now: $54.95 Add to Cart Compare Quick view Details Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold MSRP: Now: $11.79 Add to Cart Compare Quick view Details Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch MSRP: Now: $43.95 Add to Cart Compare Quick view Details Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz MSRP: Now: $9.95 Choose Options Compare Quick view Details Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz MSRP: Now: $6.95 Choose Options Compare Quick view Details Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz MSRP: Now: $10.29 Choose Options Compare Quick view Details Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz MSRP: Now: $16.95 Choose Options Compare Quick view Details Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz MSRP: Now: $16.95 Choose Options Compare Quick view Details Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz MSRP: Was: Now: $13.89 - $16.95 Choose Options Compare Quick view Details Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating MSRP: Now: $9.95 Choose Options Compare Quick view Details sku: C2503 Cotton Cordell Super Spot Lipless Crankbait, 3" , 1/2oz, Gold/Black, Sinking MSRP: Now: $6.95 Add to Cart Compare Quick view Drifter | sku: 1000S-63 Drifter Straight Believer Musky Trolling Plug 10" Fire Perch Its unique action shape and design, combined with a deep and shallow eyelet, allow this bait to be fished from the surface down to depths of 18 to 20 feet. Retrieve it slowly as a surface bait over thick vegetation; work it as a jerk bait or twitch bait... MSRP: Now: $47.95 Add to Cart Compare Quick view Berkley | sku: BHBVB-004-NWP Berkley Vibrato Lure, 1 1/2 " 1/8 oz two sz 12 treble Nat White Perch As its name implies, the Vibrato has a natural vibrating action. But unlike any other vibrating lure it vibrates on the fall, when jigged, twitched, retrieved steadily or trolled in any way and at any speed! MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: BHBVB-004-PKS Berkley Vibrato Lure, 1 1/2 " 1/8 oz two sz 12 treble Pinkescents As its name implies, the Vibrato has a natural vibrating action. But unlike any other vibrating lure it vibrates on the fall, when jigged, twitched, retrieved steadily or trolled in any way and at any speed! MSRP: Now: $8.95 Add to Cart Compare Quick view Freedom | sku: 64109 Freedom Sim Shad Perch 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64108 Freedom Sim Shad Bluegill 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64107 Freedom Sim Shad Fire Tiger 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64106 Freedom Sim Shad Blue Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64105 Freedom Sim Shad Purple Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64104 Freedom Sim Shad Dark Goby 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64103 Freedom Sim Shad Light Goby 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64102 Freedom Sim Shad Green Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64101 Freedom Sim Shad Silver Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 65017 Freedom Turnback Shad Vertical Jig 1 1/4" 3/32oz Fire Tiger Glow UV The Freedom Tackle Turnback Shad is the perfect vertical jig for open water or through the ice. The lure features a full metal body that swings freely on the metal line tie shaft. With a jerk of the rod the lure will dart off in random directions, turn... MSRP: Now: $6.95 Add to Cart Compare Quick view Northland | sku: PMD4-20 Northland Puppet Minnow 3" 9/16oz Glo Perch The most versatile and lethal jigging lure ever designed for vertical jigging below a boat or thru an ice hole. Tie one on and hang on. Lip-stick wide angle hooks. Allows anglers to change actions in seconds. Durable tail fin provides lifelike horizontal... MSRP: Now: $7.95 Add to Cart Compare Quick view Rapala | sku: HJ10PCL Rapala Husky Jerk Pink Clown 4" 3/8 Oz Rattling Lure Rapala Husky Jerk 10Color: Pink Clown4" - 3/8 ozTarget Depth: 4 - 8 ft Two No 5 Treble Hooks Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify... MSRP: Now: $13.95 Add to Cart Compare Quick view Strike King | sku: HCCMJ-342 Strike King Chick Magnet Jr 1/4oz 2-4 ft, Charteuse Copper Strike King’s Chick Magnet Jr is a 1/4-ounce flat-sided crankbait that is designed with a circuit-board bill. The flat-sided build of the Chick Magnet Jr displaces water and gives the lure a tight wobble that attracts fish. Built to dive 4-6 feet,... MSRP: Now: $7.95 Add to Cart Compare Quick view Strike King | sku: HCCMJ-556 Strike King Chick Magnet Jr 1/4oz 2-4 ft, Baby Carp Strike King’s Chick Magnet Jr is a 1/4-ounce flat-sided crankbait that is designed with a circuit-board bill. The flat-sided build of the Chick Magnet Jr displaces water and gives the lure a tight wobble that attracts fish. Built to dive 4-6 feet,... MSRP: Now: $7.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-330 Strike King KVD Elite 300 Jerkbait, Pro Phantom Bluegill Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-335 Strike King KVD Elite 300 Jerkbait, Pro TN Shad 2.0 Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-338 Strike King KVD Elite 300 Jerkbait, Pro Table Rock Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-339 Strike King KVD Elite 300 Jerkbait, Pro Phantom Perch Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD1206-RED Cotton Cordell CC Shad, Chrome Blue Back, Orange Belly, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet CC Shad, Chrome Blue Back, Orange Belly, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD12STS1 Cotton Cordell CC Shad, Spot Tail Shiner, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet CC Shad, Spot Tail Shiner, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR07 HESD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Emerald Shad Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR07 HBSD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Blue Shad Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RPR06FT Rapala Rippin' Rap Lipless Crankbait, 2 1/2", 1/2 oz, Firetiger The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system. Textured... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: FFSH5S-SLFT Berkley Flicker Shad Shallow, enhanced slow rise, side roll, & flash, 2'', size 8 Fusion19 treble, Slick Firetiger Proven Berkley Flicker Shad action for targeting shallower fish. The Flicker Shad shallow models feature the same great side roll and flash anglers have come to expect from Flicker Shad. Each bait is individually tank tested and sure to perform right out... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: FFSH7M-SLPC Berkley Flicker Shad Pro Flash Crankbait, 2 3/4", 5/16 oz, Slick Purple Candy Berkley has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $7.95 Add to Cart Compare Quick view
Quick view Details Berkley | sku: BHBVB-004-PKS Berkley Vibrato Lure, 1 1/2 " 1/8 oz two sz 12 treble Pinkescents MSRP: Now: $8.95 Add to Cart Compare Quick view Details Freedom | sku: 64109 Freedom Sim Shad Perch 3/8 oz MSRP: Now: $6.95 Add to Cart Compare Quick view Details Freedom | sku: 64108 Freedom Sim Shad Bluegill 3/8 oz MSRP: Now: $6.95 Add to Cart Compare Quick view Details Freedom | sku: 64107 Freedom Sim Shad Fire Tiger 3/8 oz MSRP: Now: $6.95 Add to Cart Compare Quick view Details Freedom | sku: 64106 Freedom Sim Shad Blue Shad 3/8 oz MSRP: Now: $6.95 Add to Cart Compare Quick view Details Freedom | sku: 64105 Freedom Sim Shad Purple Shad 3/8 oz MSRP: Now: $6.95 Add to Cart Compare Quick view Details Freedom | sku: 64104 Freedom Sim Shad Dark Goby 3/8 oz MSRP: Now: $6.95 Add to Cart Compare Quick view Details Freedom | sku: 64103 Freedom Sim Shad Light Goby 3/8 oz MSRP: Now: $6.95 Add to Cart Compare Quick view Details Freedom | sku: 64102 Freedom Sim Shad Green Shad 3/8 oz MSRP: Now: $6.95 Add to Cart Compare Quick view Details Freedom | sku: 64101 Freedom Sim Shad Silver Shad 3/8 oz MSRP: Now: $6.95 Add to Cart Compare Quick view Details Freedom | sku: 65017 Freedom Turnback Shad Vertical Jig 1 1/4" 3/32oz Fire Tiger Glow UV MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: PMD4-20 Northland Puppet Minnow 3" 9/16oz Glo Perch MSRP: Now: $7.95 Add to Cart Compare Quick view Details Rapala | sku: HJ10PCL Rapala Husky Jerk Pink Clown 4" 3/8 Oz Rattling Lure MSRP: Now: $13.95 Add to Cart Compare Quick view Details Strike King | sku: HCCMJ-342 Strike King Chick Magnet Jr 1/4oz 2-4 ft, Charteuse Copper MSRP: Now: $7.95 Add to Cart Compare Quick view Details Strike King | sku: HCCMJ-556 Strike King Chick Magnet Jr 1/4oz 2-4 ft, Baby Carp MSRP: Now: $7.95 Add to Cart Compare Quick view Details Strike King | sku: HCKVDJ300E-330 Strike King KVD Elite 300 Jerkbait, Pro Phantom Bluegill MSRP: Now: $18.95 Add to Cart Compare Quick view Details Strike King | sku: HCKVDJ300E-335 Strike King KVD Elite 300 Jerkbait, Pro TN Shad 2.0 MSRP: Now: $18.95 Add to Cart Compare Quick view Details Strike King | sku: HCKVDJ300E-338 Strike King KVD Elite 300 Jerkbait, Pro Table Rock MSRP: Now: $18.95 Add to Cart Compare Quick view Details Strike King | sku: HCKVDJ300E-339 Strike King KVD Elite 300 Jerkbait, Pro Phantom Perch MSRP: Now: $18.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD1206-RED Cotton Cordell CC Shad, Chrome Blue Back, Orange Belly, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD12STS1 Cotton Cordell CC Shad, Spot Tail Shiner, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07 HESD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Emerald Shad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07 HBSD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Blue Shad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RPR06FT Rapala Rippin' Rap Lipless Crankbait, 2 1/2", 1/2 oz, Firetiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Berkley | sku: FFSH5S-SLFT Berkley Flicker Shad Shallow, enhanced slow rise, side roll, & flash, 2'', size 8 Fusion19 treble, Slick Firetiger MSRP: Now: $8.95 Add to Cart Compare Quick view Details Berkley | sku: FFSH7M-SLPC Berkley Flicker Shad Pro Flash Crankbait, 2 3/4", 5/16 oz, Slick Purple Candy MSRP: Now: $7.95 Add to Cart Compare Quick view Details Freedom | sku: 66016 Freedom Blade Bait 3/4 oz Perch VMC #6 Double Hook and #6 Treble Hook MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RSN10 Northland Rumble Shiner 10, 4", 5/8 oz, # 3 Hook MSRP: Now: $12.95 Choose Options Compare Quick view Details Northland | sku: RST4 Northland Rumble Stick 4 1/4", 3/8 oz, #4 Hook MSRP: Now: $12.95 Choose Options Compare Quick view Details Rapala | sku: SR09GPSQ Rapala Shad Rap 09 3 1/2", 9/16 oz, Two # 3, Glow Pink Squirrel MSRP: Now: $18.95 Add to Cart Compare Quick view Details Rapala | sku: HJ14 Rapala Husky Jerk 12, 5 1/2", 5/8 oz, Three # 4 Hooks MSRP: Now: $13.95 Choose Options Compare Quick view Details Rapala | sku: HJ12 Rapala Husky Jerk 12, 4 3/4", 7/16 oz, Three # 6 Hooks MSRP: Now: $13.95 Choose Options Compare Quick view Details Rapala | sku: RVB05 Rapala Rap-V Blade 05, 2", 3/8 oz, No. 4 & No. 8 Hooks MSRP: Now: $14.95 Choose Options Compare Quick view Details Rapala | sku: SR08 Rapala Shad Rap 08 3 1/8", 3/8 oz, Two # 3 Hooks MSRP: Now: $17.95 Choose Options Compare Quick view Details Rapala | sku: SR07 Rapala Shad Rap Crankbait, 2 3/4", 1/4 oz, Crawdad, Floating MSRP: Now: $18.95 Choose Options Compare Quick view Details Rapala | sku: SR04 Rapala Shad Rap 04 1 1/2", 1/8 oz, Two # 8 Hooks MSRP: Now: $15.95 Choose Options Compare Quick view Details Northland | sku: RSN8-BT Northland Rumble Shiner - 3/8Oz - 3.25" - #4 Hook - 1/Box - Diving Depth 9-14' - Blue Tiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Rapala | sku: ULM06CH Rapala Ultra Light Minnow, 2 1/2", 1/8 oz, Chrome, Sinking MSRP: Now: $13.95 Add to Cart Compare Quick view Details Rapala | sku: ULM04CH Rapala Ultra Light Minnow, 1 1/2", 1/8 oz, Chrome, Sinking MSRP: Now: $12.95 Choose Options Compare Quick view Details Musky Innovations | sku: 07002 Musky Innovations Magnum Swimming Dawg 11" White Sucker MSRP: Now: $54.95 Add to Cart Compare Quick view Details Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold MSRP: Now: $11.79 Add to Cart Compare Quick view Details Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch MSRP: Now: $43.95 Add to Cart Compare Quick view Details Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz MSRP: Now: $9.95 Choose Options Compare Quick view Details Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz MSRP: Now: $6.95 Choose Options Compare Quick view Details Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz MSRP: Now: $10.29 Choose Options Compare Quick view Details Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz MSRP: Now: $16.95 Choose Options Compare Quick view Details Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz MSRP: Now: $16.95 Choose Options Compare Quick view Details Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz MSRP: Was: Now: $13.89 - $16.95 Choose Options Compare Quick view Details Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating MSRP: Now: $9.95 Choose Options Compare Quick view Details sku: C2503 Cotton Cordell Super Spot Lipless Crankbait, 3" , 1/2oz, Gold/Black, Sinking MSRP: Now: $6.95 Add to Cart Compare Quick view Drifter | sku: 1000S-63 Drifter Straight Believer Musky Trolling Plug 10" Fire Perch Its unique action shape and design, combined with a deep and shallow eyelet, allow this bait to be fished from the surface down to depths of 18 to 20 feet. Retrieve it slowly as a surface bait over thick vegetation; work it as a jerk bait or twitch bait... MSRP: Now: $47.95 Add to Cart Compare Quick view Berkley | sku: BHBVB-004-NWP Berkley Vibrato Lure, 1 1/2 " 1/8 oz two sz 12 treble Nat White Perch As its name implies, the Vibrato has a natural vibrating action. But unlike any other vibrating lure it vibrates on the fall, when jigged, twitched, retrieved steadily or trolled in any way and at any speed! MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: BHBVB-004-PKS Berkley Vibrato Lure, 1 1/2 " 1/8 oz two sz 12 treble Pinkescents As its name implies, the Vibrato has a natural vibrating action. But unlike any other vibrating lure it vibrates on the fall, when jigged, twitched, retrieved steadily or trolled in any way and at any speed! MSRP: Now: $8.95 Add to Cart Compare Quick view Freedom | sku: 64109 Freedom Sim Shad Perch 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64108 Freedom Sim Shad Bluegill 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64107 Freedom Sim Shad Fire Tiger 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64106 Freedom Sim Shad Blue Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64105 Freedom Sim Shad Purple Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64104 Freedom Sim Shad Dark Goby 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64103 Freedom Sim Shad Light Goby 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64102 Freedom Sim Shad Green Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64101 Freedom Sim Shad Silver Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 65017 Freedom Turnback Shad Vertical Jig 1 1/4" 3/32oz Fire Tiger Glow UV The Freedom Tackle Turnback Shad is the perfect vertical jig for open water or through the ice. The lure features a full metal body that swings freely on the metal line tie shaft. With a jerk of the rod the lure will dart off in random directions, turn... MSRP: Now: $6.95 Add to Cart Compare Quick view Northland | sku: PMD4-20 Northland Puppet Minnow 3" 9/16oz Glo Perch The most versatile and lethal jigging lure ever designed for vertical jigging below a boat or thru an ice hole. Tie one on and hang on. Lip-stick wide angle hooks. Allows anglers to change actions in seconds. Durable tail fin provides lifelike horizontal... MSRP: Now: $7.95 Add to Cart Compare Quick view Rapala | sku: HJ10PCL Rapala Husky Jerk Pink Clown 4" 3/8 Oz Rattling Lure Rapala Husky Jerk 10Color: Pink Clown4" - 3/8 ozTarget Depth: 4 - 8 ft Two No 5 Treble Hooks Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify... MSRP: Now: $13.95 Add to Cart Compare Quick view Strike King | sku: HCCMJ-342 Strike King Chick Magnet Jr 1/4oz 2-4 ft, Charteuse Copper Strike King’s Chick Magnet Jr is a 1/4-ounce flat-sided crankbait that is designed with a circuit-board bill. The flat-sided build of the Chick Magnet Jr displaces water and gives the lure a tight wobble that attracts fish. Built to dive 4-6 feet,... MSRP: Now: $7.95 Add to Cart Compare Quick view Strike King | sku: HCCMJ-556 Strike King Chick Magnet Jr 1/4oz 2-4 ft, Baby Carp Strike King’s Chick Magnet Jr is a 1/4-ounce flat-sided crankbait that is designed with a circuit-board bill. The flat-sided build of the Chick Magnet Jr displaces water and gives the lure a tight wobble that attracts fish. Built to dive 4-6 feet,... MSRP: Now: $7.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-330 Strike King KVD Elite 300 Jerkbait, Pro Phantom Bluegill Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-335 Strike King KVD Elite 300 Jerkbait, Pro TN Shad 2.0 Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-338 Strike King KVD Elite 300 Jerkbait, Pro Table Rock Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-339 Strike King KVD Elite 300 Jerkbait, Pro Phantom Perch Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD1206-RED Cotton Cordell CC Shad, Chrome Blue Back, Orange Belly, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet CC Shad, Chrome Blue Back, Orange Belly, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD12STS1 Cotton Cordell CC Shad, Spot Tail Shiner, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet CC Shad, Spot Tail Shiner, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR07 HESD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Emerald Shad Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR07 HBSD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Blue Shad Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RPR06FT Rapala Rippin' Rap Lipless Crankbait, 2 1/2", 1/2 oz, Firetiger The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system. Textured... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: FFSH5S-SLFT Berkley Flicker Shad Shallow, enhanced slow rise, side roll, & flash, 2'', size 8 Fusion19 treble, Slick Firetiger Proven Berkley Flicker Shad action for targeting shallower fish. The Flicker Shad shallow models feature the same great side roll and flash anglers have come to expect from Flicker Shad. Each bait is individually tank tested and sure to perform right out... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: FFSH7M-SLPC Berkley Flicker Shad Pro Flash Crankbait, 2 3/4", 5/16 oz, Slick Purple Candy Berkley has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $7.95 Add to Cart Compare Quick view
Quick view Details Freedom | sku: 64109 Freedom Sim Shad Perch 3/8 oz MSRP: Now: $6.95 Add to Cart Compare Quick view Details Freedom | sku: 64108 Freedom Sim Shad Bluegill 3/8 oz MSRP: Now: $6.95 Add to Cart Compare Quick view Details Freedom | sku: 64107 Freedom Sim Shad Fire Tiger 3/8 oz MSRP: Now: $6.95 Add to Cart Compare Quick view Details Freedom | sku: 64106 Freedom Sim Shad Blue Shad 3/8 oz MSRP: Now: $6.95 Add to Cart Compare Quick view Details Freedom | sku: 64105 Freedom Sim Shad Purple Shad 3/8 oz MSRP: Now: $6.95 Add to Cart Compare Quick view Details Freedom | sku: 64104 Freedom Sim Shad Dark Goby 3/8 oz MSRP: Now: $6.95 Add to Cart Compare Quick view Details Freedom | sku: 64103 Freedom Sim Shad Light Goby 3/8 oz MSRP: Now: $6.95 Add to Cart Compare Quick view Details Freedom | sku: 64102 Freedom Sim Shad Green Shad 3/8 oz MSRP: Now: $6.95 Add to Cart Compare Quick view Details Freedom | sku: 64101 Freedom Sim Shad Silver Shad 3/8 oz MSRP: Now: $6.95 Add to Cart Compare Quick view Details Freedom | sku: 65017 Freedom Turnback Shad Vertical Jig 1 1/4" 3/32oz Fire Tiger Glow UV MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: PMD4-20 Northland Puppet Minnow 3" 9/16oz Glo Perch MSRP: Now: $7.95 Add to Cart Compare Quick view Details Rapala | sku: HJ10PCL Rapala Husky Jerk Pink Clown 4" 3/8 Oz Rattling Lure MSRP: Now: $13.95 Add to Cart Compare Quick view Details Strike King | sku: HCCMJ-342 Strike King Chick Magnet Jr 1/4oz 2-4 ft, Charteuse Copper MSRP: Now: $7.95 Add to Cart Compare Quick view Details Strike King | sku: HCCMJ-556 Strike King Chick Magnet Jr 1/4oz 2-4 ft, Baby Carp MSRP: Now: $7.95 Add to Cart Compare Quick view Details Strike King | sku: HCKVDJ300E-330 Strike King KVD Elite 300 Jerkbait, Pro Phantom Bluegill MSRP: Now: $18.95 Add to Cart Compare Quick view Details Strike King | sku: HCKVDJ300E-335 Strike King KVD Elite 300 Jerkbait, Pro TN Shad 2.0 MSRP: Now: $18.95 Add to Cart Compare Quick view Details Strike King | sku: HCKVDJ300E-338 Strike King KVD Elite 300 Jerkbait, Pro Table Rock MSRP: Now: $18.95 Add to Cart Compare Quick view Details Strike King | sku: HCKVDJ300E-339 Strike King KVD Elite 300 Jerkbait, Pro Phantom Perch MSRP: Now: $18.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD1206-RED Cotton Cordell CC Shad, Chrome Blue Back, Orange Belly, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD12STS1 Cotton Cordell CC Shad, Spot Tail Shiner, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07 HESD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Emerald Shad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07 HBSD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Blue Shad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RPR06FT Rapala Rippin' Rap Lipless Crankbait, 2 1/2", 1/2 oz, Firetiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Berkley | sku: FFSH5S-SLFT Berkley Flicker Shad Shallow, enhanced slow rise, side roll, & flash, 2'', size 8 Fusion19 treble, Slick Firetiger MSRP: Now: $8.95 Add to Cart Compare Quick view Details Berkley | sku: FFSH7M-SLPC Berkley Flicker Shad Pro Flash Crankbait, 2 3/4", 5/16 oz, Slick Purple Candy MSRP: Now: $7.95 Add to Cart Compare Quick view Details Freedom | sku: 66016 Freedom Blade Bait 3/4 oz Perch VMC #6 Double Hook and #6 Treble Hook MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RSN10 Northland Rumble Shiner 10, 4", 5/8 oz, # 3 Hook MSRP: Now: $12.95 Choose Options Compare Quick view Details Northland | sku: RST4 Northland Rumble Stick 4 1/4", 3/8 oz, #4 Hook MSRP: Now: $12.95 Choose Options Compare Quick view Details Rapala | sku: SR09GPSQ Rapala Shad Rap 09 3 1/2", 9/16 oz, Two # 3, Glow Pink Squirrel MSRP: Now: $18.95 Add to Cart Compare Quick view Details Rapala | sku: HJ14 Rapala Husky Jerk 12, 5 1/2", 5/8 oz, Three # 4 Hooks MSRP: Now: $13.95 Choose Options Compare Quick view Details Rapala | sku: HJ12 Rapala Husky Jerk 12, 4 3/4", 7/16 oz, Three # 6 Hooks MSRP: Now: $13.95 Choose Options Compare Quick view Details Rapala | sku: RVB05 Rapala Rap-V Blade 05, 2", 3/8 oz, No. 4 & No. 8 Hooks MSRP: Now: $14.95 Choose Options Compare Quick view Details Rapala | sku: SR08 Rapala Shad Rap 08 3 1/8", 3/8 oz, Two # 3 Hooks MSRP: Now: $17.95 Choose Options Compare Quick view Details Rapala | sku: SR07 Rapala Shad Rap Crankbait, 2 3/4", 1/4 oz, Crawdad, Floating MSRP: Now: $18.95 Choose Options Compare Quick view Details Rapala | sku: SR04 Rapala Shad Rap 04 1 1/2", 1/8 oz, Two # 8 Hooks MSRP: Now: $15.95 Choose Options Compare Quick view Details Northland | sku: RSN8-BT Northland Rumble Shiner - 3/8Oz - 3.25" - #4 Hook - 1/Box - Diving Depth 9-14' - Blue Tiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Rapala | sku: ULM06CH Rapala Ultra Light Minnow, 2 1/2", 1/8 oz, Chrome, Sinking MSRP: Now: $13.95 Add to Cart Compare Quick view Details Rapala | sku: ULM04CH Rapala Ultra Light Minnow, 1 1/2", 1/8 oz, Chrome, Sinking MSRP: Now: $12.95 Choose Options Compare Quick view Details Musky Innovations | sku: 07002 Musky Innovations Magnum Swimming Dawg 11" White Sucker MSRP: Now: $54.95 Add to Cart Compare Quick view Details Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold MSRP: Now: $11.79 Add to Cart Compare Quick view Details Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch MSRP: Now: $43.95 Add to Cart Compare Quick view Details Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz MSRP: Now: $9.95 Choose Options Compare Quick view Details Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz MSRP: Now: $6.95 Choose Options Compare Quick view Details Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz MSRP: Now: $10.29 Choose Options Compare Quick view Details Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz MSRP: Now: $16.95 Choose Options Compare Quick view Details Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz MSRP: Now: $16.95 Choose Options Compare Quick view Details Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz MSRP: Was: Now: $13.89 - $16.95 Choose Options Compare Quick view Details Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating MSRP: Now: $9.95 Choose Options Compare Quick view Details sku: C2503 Cotton Cordell Super Spot Lipless Crankbait, 3" , 1/2oz, Gold/Black, Sinking MSRP: Now: $6.95 Add to Cart Compare Quick view Drifter | sku: 1000S-63 Drifter Straight Believer Musky Trolling Plug 10" Fire Perch Its unique action shape and design, combined with a deep and shallow eyelet, allow this bait to be fished from the surface down to depths of 18 to 20 feet. Retrieve it slowly as a surface bait over thick vegetation; work it as a jerk bait or twitch bait... MSRP: Now: $47.95 Add to Cart Compare Quick view Berkley | sku: BHBVB-004-NWP Berkley Vibrato Lure, 1 1/2 " 1/8 oz two sz 12 treble Nat White Perch As its name implies, the Vibrato has a natural vibrating action. But unlike any other vibrating lure it vibrates on the fall, when jigged, twitched, retrieved steadily or trolled in any way and at any speed! MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: BHBVB-004-PKS Berkley Vibrato Lure, 1 1/2 " 1/8 oz two sz 12 treble Pinkescents As its name implies, the Vibrato has a natural vibrating action. But unlike any other vibrating lure it vibrates on the fall, when jigged, twitched, retrieved steadily or trolled in any way and at any speed! MSRP: Now: $8.95 Add to Cart Compare Quick view Freedom | sku: 64109 Freedom Sim Shad Perch 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64108 Freedom Sim Shad Bluegill 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64107 Freedom Sim Shad Fire Tiger 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64106 Freedom Sim Shad Blue Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64105 Freedom Sim Shad Purple Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64104 Freedom Sim Shad Dark Goby 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64103 Freedom Sim Shad Light Goby 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64102 Freedom Sim Shad Green Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64101 Freedom Sim Shad Silver Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 65017 Freedom Turnback Shad Vertical Jig 1 1/4" 3/32oz Fire Tiger Glow UV The Freedom Tackle Turnback Shad is the perfect vertical jig for open water or through the ice. The lure features a full metal body that swings freely on the metal line tie shaft. With a jerk of the rod the lure will dart off in random directions, turn... MSRP: Now: $6.95 Add to Cart Compare Quick view Northland | sku: PMD4-20 Northland Puppet Minnow 3" 9/16oz Glo Perch The most versatile and lethal jigging lure ever designed for vertical jigging below a boat or thru an ice hole. Tie one on and hang on. Lip-stick wide angle hooks. Allows anglers to change actions in seconds. Durable tail fin provides lifelike horizontal... MSRP: Now: $7.95 Add to Cart Compare Quick view Rapala | sku: HJ10PCL Rapala Husky Jerk Pink Clown 4" 3/8 Oz Rattling Lure Rapala Husky Jerk 10Color: Pink Clown4" - 3/8 ozTarget Depth: 4 - 8 ft Two No 5 Treble Hooks Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify... MSRP: Now: $13.95 Add to Cart Compare Quick view Strike King | sku: HCCMJ-342 Strike King Chick Magnet Jr 1/4oz 2-4 ft, Charteuse Copper Strike King’s Chick Magnet Jr is a 1/4-ounce flat-sided crankbait that is designed with a circuit-board bill. The flat-sided build of the Chick Magnet Jr displaces water and gives the lure a tight wobble that attracts fish. Built to dive 4-6 feet,... MSRP: Now: $7.95 Add to Cart Compare Quick view Strike King | sku: HCCMJ-556 Strike King Chick Magnet Jr 1/4oz 2-4 ft, Baby Carp Strike King’s Chick Magnet Jr is a 1/4-ounce flat-sided crankbait that is designed with a circuit-board bill. The flat-sided build of the Chick Magnet Jr displaces water and gives the lure a tight wobble that attracts fish. Built to dive 4-6 feet,... MSRP: Now: $7.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-330 Strike King KVD Elite 300 Jerkbait, Pro Phantom Bluegill Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-335 Strike King KVD Elite 300 Jerkbait, Pro TN Shad 2.0 Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-338 Strike King KVD Elite 300 Jerkbait, Pro Table Rock Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-339 Strike King KVD Elite 300 Jerkbait, Pro Phantom Perch Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD1206-RED Cotton Cordell CC Shad, Chrome Blue Back, Orange Belly, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet CC Shad, Chrome Blue Back, Orange Belly, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD12STS1 Cotton Cordell CC Shad, Spot Tail Shiner, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet CC Shad, Spot Tail Shiner, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR07 HESD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Emerald Shad Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR07 HBSD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Blue Shad Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RPR06FT Rapala Rippin' Rap Lipless Crankbait, 2 1/2", 1/2 oz, Firetiger The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system. Textured... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: FFSH5S-SLFT Berkley Flicker Shad Shallow, enhanced slow rise, side roll, & flash, 2'', size 8 Fusion19 treble, Slick Firetiger Proven Berkley Flicker Shad action for targeting shallower fish. The Flicker Shad shallow models feature the same great side roll and flash anglers have come to expect from Flicker Shad. Each bait is individually tank tested and sure to perform right out... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: FFSH7M-SLPC Berkley Flicker Shad Pro Flash Crankbait, 2 3/4", 5/16 oz, Slick Purple Candy Berkley has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $7.95 Add to Cart Compare Quick view
Quick view Details Freedom | sku: 64108 Freedom Sim Shad Bluegill 3/8 oz MSRP: Now: $6.95 Add to Cart Compare Quick view Details Freedom | sku: 64107 Freedom Sim Shad Fire Tiger 3/8 oz MSRP: Now: $6.95 Add to Cart Compare Quick view Details Freedom | sku: 64106 Freedom Sim Shad Blue Shad 3/8 oz MSRP: Now: $6.95 Add to Cart Compare Quick view Details Freedom | sku: 64105 Freedom Sim Shad Purple Shad 3/8 oz MSRP: Now: $6.95 Add to Cart Compare Quick view Details Freedom | sku: 64104 Freedom Sim Shad Dark Goby 3/8 oz MSRP: Now: $6.95 Add to Cart Compare Quick view Details Freedom | sku: 64103 Freedom Sim Shad Light Goby 3/8 oz MSRP: Now: $6.95 Add to Cart Compare Quick view Details Freedom | sku: 64102 Freedom Sim Shad Green Shad 3/8 oz MSRP: Now: $6.95 Add to Cart Compare Quick view Details Freedom | sku: 64101 Freedom Sim Shad Silver Shad 3/8 oz MSRP: Now: $6.95 Add to Cart Compare Quick view Details Freedom | sku: 65017 Freedom Turnback Shad Vertical Jig 1 1/4" 3/32oz Fire Tiger Glow UV MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: PMD4-20 Northland Puppet Minnow 3" 9/16oz Glo Perch MSRP: Now: $7.95 Add to Cart Compare Quick view Details Rapala | sku: HJ10PCL Rapala Husky Jerk Pink Clown 4" 3/8 Oz Rattling Lure MSRP: Now: $13.95 Add to Cart Compare Quick view Details Strike King | sku: HCCMJ-342 Strike King Chick Magnet Jr 1/4oz 2-4 ft, Charteuse Copper MSRP: Now: $7.95 Add to Cart Compare Quick view Details Strike King | sku: HCCMJ-556 Strike King Chick Magnet Jr 1/4oz 2-4 ft, Baby Carp MSRP: Now: $7.95 Add to Cart Compare Quick view Details Strike King | sku: HCKVDJ300E-330 Strike King KVD Elite 300 Jerkbait, Pro Phantom Bluegill MSRP: Now: $18.95 Add to Cart Compare Quick view Details Strike King | sku: HCKVDJ300E-335 Strike King KVD Elite 300 Jerkbait, Pro TN Shad 2.0 MSRP: Now: $18.95 Add to Cart Compare Quick view Details Strike King | sku: HCKVDJ300E-338 Strike King KVD Elite 300 Jerkbait, Pro Table Rock MSRP: Now: $18.95 Add to Cart Compare Quick view Details Strike King | sku: HCKVDJ300E-339 Strike King KVD Elite 300 Jerkbait, Pro Phantom Perch MSRP: Now: $18.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD1206-RED Cotton Cordell CC Shad, Chrome Blue Back, Orange Belly, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD12STS1 Cotton Cordell CC Shad, Spot Tail Shiner, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07 HESD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Emerald Shad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07 HBSD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Blue Shad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RPR06FT Rapala Rippin' Rap Lipless Crankbait, 2 1/2", 1/2 oz, Firetiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Berkley | sku: FFSH5S-SLFT Berkley Flicker Shad Shallow, enhanced slow rise, side roll, & flash, 2'', size 8 Fusion19 treble, Slick Firetiger MSRP: Now: $8.95 Add to Cart Compare Quick view Details Berkley | sku: FFSH7M-SLPC Berkley Flicker Shad Pro Flash Crankbait, 2 3/4", 5/16 oz, Slick Purple Candy MSRP: Now: $7.95 Add to Cart Compare Quick view Details Freedom | sku: 66016 Freedom Blade Bait 3/4 oz Perch VMC #6 Double Hook and #6 Treble Hook MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RSN10 Northland Rumble Shiner 10, 4", 5/8 oz, # 3 Hook MSRP: Now: $12.95 Choose Options Compare Quick view Details Northland | sku: RST4 Northland Rumble Stick 4 1/4", 3/8 oz, #4 Hook MSRP: Now: $12.95 Choose Options Compare Quick view Details Rapala | sku: SR09GPSQ Rapala Shad Rap 09 3 1/2", 9/16 oz, Two # 3, Glow Pink Squirrel MSRP: Now: $18.95 Add to Cart Compare Quick view Details Rapala | sku: HJ14 Rapala Husky Jerk 12, 5 1/2", 5/8 oz, Three # 4 Hooks MSRP: Now: $13.95 Choose Options Compare Quick view Details Rapala | sku: HJ12 Rapala Husky Jerk 12, 4 3/4", 7/16 oz, Three # 6 Hooks MSRP: Now: $13.95 Choose Options Compare Quick view Details Rapala | sku: RVB05 Rapala Rap-V Blade 05, 2", 3/8 oz, No. 4 & No. 8 Hooks MSRP: Now: $14.95 Choose Options Compare Quick view Details Rapala | sku: SR08 Rapala Shad Rap 08 3 1/8", 3/8 oz, Two # 3 Hooks MSRP: Now: $17.95 Choose Options Compare Quick view Details Rapala | sku: SR07 Rapala Shad Rap Crankbait, 2 3/4", 1/4 oz, Crawdad, Floating MSRP: Now: $18.95 Choose Options Compare Quick view Details Rapala | sku: SR04 Rapala Shad Rap 04 1 1/2", 1/8 oz, Two # 8 Hooks MSRP: Now: $15.95 Choose Options Compare Quick view Details Northland | sku: RSN8-BT Northland Rumble Shiner - 3/8Oz - 3.25" - #4 Hook - 1/Box - Diving Depth 9-14' - Blue Tiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Rapala | sku: ULM06CH Rapala Ultra Light Minnow, 2 1/2", 1/8 oz, Chrome, Sinking MSRP: Now: $13.95 Add to Cart Compare Quick view Details Rapala | sku: ULM04CH Rapala Ultra Light Minnow, 1 1/2", 1/8 oz, Chrome, Sinking MSRP: Now: $12.95 Choose Options Compare Quick view Details Musky Innovations | sku: 07002 Musky Innovations Magnum Swimming Dawg 11" White Sucker MSRP: Now: $54.95 Add to Cart Compare Quick view Details Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold MSRP: Now: $11.79 Add to Cart Compare Quick view Details Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch MSRP: Now: $43.95 Add to Cart Compare Quick view Details Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz MSRP: Now: $9.95 Choose Options Compare Quick view Details Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz MSRP: Now: $6.95 Choose Options Compare Quick view Details Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz MSRP: Now: $10.29 Choose Options Compare Quick view Details Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz MSRP: Now: $16.95 Choose Options Compare Quick view Details Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz MSRP: Now: $16.95 Choose Options Compare Quick view Details Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz MSRP: Was: Now: $13.89 - $16.95 Choose Options Compare Quick view Details Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating MSRP: Now: $9.95 Choose Options Compare Quick view Details sku: C2503 Cotton Cordell Super Spot Lipless Crankbait, 3" , 1/2oz, Gold/Black, Sinking MSRP: Now: $6.95 Add to Cart Compare Quick view Drifter | sku: 1000S-63 Drifter Straight Believer Musky Trolling Plug 10" Fire Perch Its unique action shape and design, combined with a deep and shallow eyelet, allow this bait to be fished from the surface down to depths of 18 to 20 feet. Retrieve it slowly as a surface bait over thick vegetation; work it as a jerk bait or twitch bait... MSRP: Now: $47.95 Add to Cart Compare Quick view Berkley | sku: BHBVB-004-NWP Berkley Vibrato Lure, 1 1/2 " 1/8 oz two sz 12 treble Nat White Perch As its name implies, the Vibrato has a natural vibrating action. But unlike any other vibrating lure it vibrates on the fall, when jigged, twitched, retrieved steadily or trolled in any way and at any speed! MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: BHBVB-004-PKS Berkley Vibrato Lure, 1 1/2 " 1/8 oz two sz 12 treble Pinkescents As its name implies, the Vibrato has a natural vibrating action. But unlike any other vibrating lure it vibrates on the fall, when jigged, twitched, retrieved steadily or trolled in any way and at any speed! MSRP: Now: $8.95 Add to Cart Compare Quick view Freedom | sku: 64109 Freedom Sim Shad Perch 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64108 Freedom Sim Shad Bluegill 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64107 Freedom Sim Shad Fire Tiger 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64106 Freedom Sim Shad Blue Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64105 Freedom Sim Shad Purple Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64104 Freedom Sim Shad Dark Goby 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64103 Freedom Sim Shad Light Goby 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64102 Freedom Sim Shad Green Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64101 Freedom Sim Shad Silver Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 65017 Freedom Turnback Shad Vertical Jig 1 1/4" 3/32oz Fire Tiger Glow UV The Freedom Tackle Turnback Shad is the perfect vertical jig for open water or through the ice. The lure features a full metal body that swings freely on the metal line tie shaft. With a jerk of the rod the lure will dart off in random directions, turn... MSRP: Now: $6.95 Add to Cart Compare Quick view Northland | sku: PMD4-20 Northland Puppet Minnow 3" 9/16oz Glo Perch The most versatile and lethal jigging lure ever designed for vertical jigging below a boat or thru an ice hole. Tie one on and hang on. Lip-stick wide angle hooks. Allows anglers to change actions in seconds. Durable tail fin provides lifelike horizontal... MSRP: Now: $7.95 Add to Cart Compare Quick view Rapala | sku: HJ10PCL Rapala Husky Jerk Pink Clown 4" 3/8 Oz Rattling Lure Rapala Husky Jerk 10Color: Pink Clown4" - 3/8 ozTarget Depth: 4 - 8 ft Two No 5 Treble Hooks Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify... MSRP: Now: $13.95 Add to Cart Compare Quick view Strike King | sku: HCCMJ-342 Strike King Chick Magnet Jr 1/4oz 2-4 ft, Charteuse Copper Strike King’s Chick Magnet Jr is a 1/4-ounce flat-sided crankbait that is designed with a circuit-board bill. The flat-sided build of the Chick Magnet Jr displaces water and gives the lure a tight wobble that attracts fish. Built to dive 4-6 feet,... MSRP: Now: $7.95 Add to Cart Compare Quick view Strike King | sku: HCCMJ-556 Strike King Chick Magnet Jr 1/4oz 2-4 ft, Baby Carp Strike King’s Chick Magnet Jr is a 1/4-ounce flat-sided crankbait that is designed with a circuit-board bill. The flat-sided build of the Chick Magnet Jr displaces water and gives the lure a tight wobble that attracts fish. Built to dive 4-6 feet,... MSRP: Now: $7.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-330 Strike King KVD Elite 300 Jerkbait, Pro Phantom Bluegill Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-335 Strike King KVD Elite 300 Jerkbait, Pro TN Shad 2.0 Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-338 Strike King KVD Elite 300 Jerkbait, Pro Table Rock Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-339 Strike King KVD Elite 300 Jerkbait, Pro Phantom Perch Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD1206-RED Cotton Cordell CC Shad, Chrome Blue Back, Orange Belly, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet CC Shad, Chrome Blue Back, Orange Belly, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD12STS1 Cotton Cordell CC Shad, Spot Tail Shiner, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet CC Shad, Spot Tail Shiner, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR07 HESD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Emerald Shad Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR07 HBSD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Blue Shad Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RPR06FT Rapala Rippin' Rap Lipless Crankbait, 2 1/2", 1/2 oz, Firetiger The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system. Textured... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: FFSH5S-SLFT Berkley Flicker Shad Shallow, enhanced slow rise, side roll, & flash, 2'', size 8 Fusion19 treble, Slick Firetiger Proven Berkley Flicker Shad action for targeting shallower fish. The Flicker Shad shallow models feature the same great side roll and flash anglers have come to expect from Flicker Shad. Each bait is individually tank tested and sure to perform right out... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: FFSH7M-SLPC Berkley Flicker Shad Pro Flash Crankbait, 2 3/4", 5/16 oz, Slick Purple Candy Berkley has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $7.95 Add to Cart Compare Quick view
Quick view Details Freedom | sku: 64107 Freedom Sim Shad Fire Tiger 3/8 oz MSRP: Now: $6.95 Add to Cart Compare Quick view Details Freedom | sku: 64106 Freedom Sim Shad Blue Shad 3/8 oz MSRP: Now: $6.95 Add to Cart Compare Quick view Details Freedom | sku: 64105 Freedom Sim Shad Purple Shad 3/8 oz MSRP: Now: $6.95 Add to Cart Compare Quick view Details Freedom | sku: 64104 Freedom Sim Shad Dark Goby 3/8 oz MSRP: Now: $6.95 Add to Cart Compare Quick view Details Freedom | sku: 64103 Freedom Sim Shad Light Goby 3/8 oz MSRP: Now: $6.95 Add to Cart Compare Quick view Details Freedom | sku: 64102 Freedom Sim Shad Green Shad 3/8 oz MSRP: Now: $6.95 Add to Cart Compare Quick view Details Freedom | sku: 64101 Freedom Sim Shad Silver Shad 3/8 oz MSRP: Now: $6.95 Add to Cart Compare Quick view Details Freedom | sku: 65017 Freedom Turnback Shad Vertical Jig 1 1/4" 3/32oz Fire Tiger Glow UV MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: PMD4-20 Northland Puppet Minnow 3" 9/16oz Glo Perch MSRP: Now: $7.95 Add to Cart Compare Quick view Details Rapala | sku: HJ10PCL Rapala Husky Jerk Pink Clown 4" 3/8 Oz Rattling Lure MSRP: Now: $13.95 Add to Cart Compare Quick view Details Strike King | sku: HCCMJ-342 Strike King Chick Magnet Jr 1/4oz 2-4 ft, Charteuse Copper MSRP: Now: $7.95 Add to Cart Compare Quick view Details Strike King | sku: HCCMJ-556 Strike King Chick Magnet Jr 1/4oz 2-4 ft, Baby Carp MSRP: Now: $7.95 Add to Cart Compare Quick view Details Strike King | sku: HCKVDJ300E-330 Strike King KVD Elite 300 Jerkbait, Pro Phantom Bluegill MSRP: Now: $18.95 Add to Cart Compare Quick view Details Strike King | sku: HCKVDJ300E-335 Strike King KVD Elite 300 Jerkbait, Pro TN Shad 2.0 MSRP: Now: $18.95 Add to Cart Compare Quick view Details Strike King | sku: HCKVDJ300E-338 Strike King KVD Elite 300 Jerkbait, Pro Table Rock MSRP: Now: $18.95 Add to Cart Compare Quick view Details Strike King | sku: HCKVDJ300E-339 Strike King KVD Elite 300 Jerkbait, Pro Phantom Perch MSRP: Now: $18.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD1206-RED Cotton Cordell CC Shad, Chrome Blue Back, Orange Belly, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD12STS1 Cotton Cordell CC Shad, Spot Tail Shiner, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07 HESD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Emerald Shad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07 HBSD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Blue Shad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RPR06FT Rapala Rippin' Rap Lipless Crankbait, 2 1/2", 1/2 oz, Firetiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Berkley | sku: FFSH5S-SLFT Berkley Flicker Shad Shallow, enhanced slow rise, side roll, & flash, 2'', size 8 Fusion19 treble, Slick Firetiger MSRP: Now: $8.95 Add to Cart Compare Quick view Details Berkley | sku: FFSH7M-SLPC Berkley Flicker Shad Pro Flash Crankbait, 2 3/4", 5/16 oz, Slick Purple Candy MSRP: Now: $7.95 Add to Cart Compare Quick view Details Freedom | sku: 66016 Freedom Blade Bait 3/4 oz Perch VMC #6 Double Hook and #6 Treble Hook MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RSN10 Northland Rumble Shiner 10, 4", 5/8 oz, # 3 Hook MSRP: Now: $12.95 Choose Options Compare Quick view Details Northland | sku: RST4 Northland Rumble Stick 4 1/4", 3/8 oz, #4 Hook MSRP: Now: $12.95 Choose Options Compare Quick view Details Rapala | sku: SR09GPSQ Rapala Shad Rap 09 3 1/2", 9/16 oz, Two # 3, Glow Pink Squirrel MSRP: Now: $18.95 Add to Cart Compare Quick view Details Rapala | sku: HJ14 Rapala Husky Jerk 12, 5 1/2", 5/8 oz, Three # 4 Hooks MSRP: Now: $13.95 Choose Options Compare Quick view Details Rapala | sku: HJ12 Rapala Husky Jerk 12, 4 3/4", 7/16 oz, Three # 6 Hooks MSRP: Now: $13.95 Choose Options Compare Quick view Details Rapala | sku: RVB05 Rapala Rap-V Blade 05, 2", 3/8 oz, No. 4 & No. 8 Hooks MSRP: Now: $14.95 Choose Options Compare Quick view Details Rapala | sku: SR08 Rapala Shad Rap 08 3 1/8", 3/8 oz, Two # 3 Hooks MSRP: Now: $17.95 Choose Options Compare Quick view Details Rapala | sku: SR07 Rapala Shad Rap Crankbait, 2 3/4", 1/4 oz, Crawdad, Floating MSRP: Now: $18.95 Choose Options Compare Quick view Details Rapala | sku: SR04 Rapala Shad Rap 04 1 1/2", 1/8 oz, Two # 8 Hooks MSRP: Now: $15.95 Choose Options Compare Quick view Details Northland | sku: RSN8-BT Northland Rumble Shiner - 3/8Oz - 3.25" - #4 Hook - 1/Box - Diving Depth 9-14' - Blue Tiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Rapala | sku: ULM06CH Rapala Ultra Light Minnow, 2 1/2", 1/8 oz, Chrome, Sinking MSRP: Now: $13.95 Add to Cart Compare Quick view Details Rapala | sku: ULM04CH Rapala Ultra Light Minnow, 1 1/2", 1/8 oz, Chrome, Sinking MSRP: Now: $12.95 Choose Options Compare Quick view Details Musky Innovations | sku: 07002 Musky Innovations Magnum Swimming Dawg 11" White Sucker MSRP: Now: $54.95 Add to Cart Compare Quick view Details Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold MSRP: Now: $11.79 Add to Cart Compare Quick view Details Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch MSRP: Now: $43.95 Add to Cart Compare Quick view Details Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz MSRP: Now: $9.95 Choose Options Compare Quick view Details Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz MSRP: Now: $6.95 Choose Options Compare Quick view Details Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz MSRP: Now: $10.29 Choose Options Compare Quick view Details Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz MSRP: Now: $16.95 Choose Options Compare Quick view Details Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz MSRP: Now: $16.95 Choose Options Compare Quick view Details Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz MSRP: Was: Now: $13.89 - $16.95 Choose Options Compare Quick view Details Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating MSRP: Now: $9.95 Choose Options Compare Quick view Details sku: C2503 Cotton Cordell Super Spot Lipless Crankbait, 3" , 1/2oz, Gold/Black, Sinking MSRP: Now: $6.95 Add to Cart Compare Quick view Drifter | sku: 1000S-63 Drifter Straight Believer Musky Trolling Plug 10" Fire Perch Its unique action shape and design, combined with a deep and shallow eyelet, allow this bait to be fished from the surface down to depths of 18 to 20 feet. Retrieve it slowly as a surface bait over thick vegetation; work it as a jerk bait or twitch bait... MSRP: Now: $47.95 Add to Cart Compare Quick view Berkley | sku: BHBVB-004-NWP Berkley Vibrato Lure, 1 1/2 " 1/8 oz two sz 12 treble Nat White Perch As its name implies, the Vibrato has a natural vibrating action. But unlike any other vibrating lure it vibrates on the fall, when jigged, twitched, retrieved steadily or trolled in any way and at any speed! MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: BHBVB-004-PKS Berkley Vibrato Lure, 1 1/2 " 1/8 oz two sz 12 treble Pinkescents As its name implies, the Vibrato has a natural vibrating action. But unlike any other vibrating lure it vibrates on the fall, when jigged, twitched, retrieved steadily or trolled in any way and at any speed! MSRP: Now: $8.95 Add to Cart Compare Quick view Freedom | sku: 64109 Freedom Sim Shad Perch 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64108 Freedom Sim Shad Bluegill 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64107 Freedom Sim Shad Fire Tiger 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64106 Freedom Sim Shad Blue Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64105 Freedom Sim Shad Purple Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64104 Freedom Sim Shad Dark Goby 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64103 Freedom Sim Shad Light Goby 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64102 Freedom Sim Shad Green Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64101 Freedom Sim Shad Silver Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 65017 Freedom Turnback Shad Vertical Jig 1 1/4" 3/32oz Fire Tiger Glow UV The Freedom Tackle Turnback Shad is the perfect vertical jig for open water or through the ice. The lure features a full metal body that swings freely on the metal line tie shaft. With a jerk of the rod the lure will dart off in random directions, turn... MSRP: Now: $6.95 Add to Cart Compare Quick view Northland | sku: PMD4-20 Northland Puppet Minnow 3" 9/16oz Glo Perch The most versatile and lethal jigging lure ever designed for vertical jigging below a boat or thru an ice hole. Tie one on and hang on. Lip-stick wide angle hooks. Allows anglers to change actions in seconds. Durable tail fin provides lifelike horizontal... MSRP: Now: $7.95 Add to Cart Compare Quick view Rapala | sku: HJ10PCL Rapala Husky Jerk Pink Clown 4" 3/8 Oz Rattling Lure Rapala Husky Jerk 10Color: Pink Clown4" - 3/8 ozTarget Depth: 4 - 8 ft Two No 5 Treble Hooks Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify... MSRP: Now: $13.95 Add to Cart Compare Quick view Strike King | sku: HCCMJ-342 Strike King Chick Magnet Jr 1/4oz 2-4 ft, Charteuse Copper Strike King’s Chick Magnet Jr is a 1/4-ounce flat-sided crankbait that is designed with a circuit-board bill. The flat-sided build of the Chick Magnet Jr displaces water and gives the lure a tight wobble that attracts fish. Built to dive 4-6 feet,... MSRP: Now: $7.95 Add to Cart Compare Quick view Strike King | sku: HCCMJ-556 Strike King Chick Magnet Jr 1/4oz 2-4 ft, Baby Carp Strike King’s Chick Magnet Jr is a 1/4-ounce flat-sided crankbait that is designed with a circuit-board bill. The flat-sided build of the Chick Magnet Jr displaces water and gives the lure a tight wobble that attracts fish. Built to dive 4-6 feet,... MSRP: Now: $7.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-330 Strike King KVD Elite 300 Jerkbait, Pro Phantom Bluegill Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-335 Strike King KVD Elite 300 Jerkbait, Pro TN Shad 2.0 Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-338 Strike King KVD Elite 300 Jerkbait, Pro Table Rock Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-339 Strike King KVD Elite 300 Jerkbait, Pro Phantom Perch Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD1206-RED Cotton Cordell CC Shad, Chrome Blue Back, Orange Belly, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet CC Shad, Chrome Blue Back, Orange Belly, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD12STS1 Cotton Cordell CC Shad, Spot Tail Shiner, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet CC Shad, Spot Tail Shiner, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR07 HESD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Emerald Shad Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR07 HBSD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Blue Shad Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RPR06FT Rapala Rippin' Rap Lipless Crankbait, 2 1/2", 1/2 oz, Firetiger The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system. Textured... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: FFSH5S-SLFT Berkley Flicker Shad Shallow, enhanced slow rise, side roll, & flash, 2'', size 8 Fusion19 treble, Slick Firetiger Proven Berkley Flicker Shad action for targeting shallower fish. The Flicker Shad shallow models feature the same great side roll and flash anglers have come to expect from Flicker Shad. Each bait is individually tank tested and sure to perform right out... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: FFSH7M-SLPC Berkley Flicker Shad Pro Flash Crankbait, 2 3/4", 5/16 oz, Slick Purple Candy Berkley has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $7.95 Add to Cart Compare Quick view
Quick view Details Freedom | sku: 64106 Freedom Sim Shad Blue Shad 3/8 oz MSRP: Now: $6.95 Add to Cart Compare Quick view Details Freedom | sku: 64105 Freedom Sim Shad Purple Shad 3/8 oz MSRP: Now: $6.95 Add to Cart Compare Quick view Details Freedom | sku: 64104 Freedom Sim Shad Dark Goby 3/8 oz MSRP: Now: $6.95 Add to Cart Compare Quick view Details Freedom | sku: 64103 Freedom Sim Shad Light Goby 3/8 oz MSRP: Now: $6.95 Add to Cart Compare Quick view Details Freedom | sku: 64102 Freedom Sim Shad Green Shad 3/8 oz MSRP: Now: $6.95 Add to Cart Compare Quick view Details Freedom | sku: 64101 Freedom Sim Shad Silver Shad 3/8 oz MSRP: Now: $6.95 Add to Cart Compare Quick view Details Freedom | sku: 65017 Freedom Turnback Shad Vertical Jig 1 1/4" 3/32oz Fire Tiger Glow UV MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: PMD4-20 Northland Puppet Minnow 3" 9/16oz Glo Perch MSRP: Now: $7.95 Add to Cart Compare Quick view Details Rapala | sku: HJ10PCL Rapala Husky Jerk Pink Clown 4" 3/8 Oz Rattling Lure MSRP: Now: $13.95 Add to Cart Compare Quick view Details Strike King | sku: HCCMJ-342 Strike King Chick Magnet Jr 1/4oz 2-4 ft, Charteuse Copper MSRP: Now: $7.95 Add to Cart Compare Quick view Details Strike King | sku: HCCMJ-556 Strike King Chick Magnet Jr 1/4oz 2-4 ft, Baby Carp MSRP: Now: $7.95 Add to Cart Compare Quick view Details Strike King | sku: HCKVDJ300E-330 Strike King KVD Elite 300 Jerkbait, Pro Phantom Bluegill MSRP: Now: $18.95 Add to Cart Compare Quick view Details Strike King | sku: HCKVDJ300E-335 Strike King KVD Elite 300 Jerkbait, Pro TN Shad 2.0 MSRP: Now: $18.95 Add to Cart Compare Quick view Details Strike King | sku: HCKVDJ300E-338 Strike King KVD Elite 300 Jerkbait, Pro Table Rock MSRP: Now: $18.95 Add to Cart Compare Quick view Details Strike King | sku: HCKVDJ300E-339 Strike King KVD Elite 300 Jerkbait, Pro Phantom Perch MSRP: Now: $18.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD1206-RED Cotton Cordell CC Shad, Chrome Blue Back, Orange Belly, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD12STS1 Cotton Cordell CC Shad, Spot Tail Shiner, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07 HESD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Emerald Shad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07 HBSD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Blue Shad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RPR06FT Rapala Rippin' Rap Lipless Crankbait, 2 1/2", 1/2 oz, Firetiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Berkley | sku: FFSH5S-SLFT Berkley Flicker Shad Shallow, enhanced slow rise, side roll, & flash, 2'', size 8 Fusion19 treble, Slick Firetiger MSRP: Now: $8.95 Add to Cart Compare Quick view Details Berkley | sku: FFSH7M-SLPC Berkley Flicker Shad Pro Flash Crankbait, 2 3/4", 5/16 oz, Slick Purple Candy MSRP: Now: $7.95 Add to Cart Compare Quick view Details Freedom | sku: 66016 Freedom Blade Bait 3/4 oz Perch VMC #6 Double Hook and #6 Treble Hook MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RSN10 Northland Rumble Shiner 10, 4", 5/8 oz, # 3 Hook MSRP: Now: $12.95 Choose Options Compare Quick view Details Northland | sku: RST4 Northland Rumble Stick 4 1/4", 3/8 oz, #4 Hook MSRP: Now: $12.95 Choose Options Compare Quick view Details Rapala | sku: SR09GPSQ Rapala Shad Rap 09 3 1/2", 9/16 oz, Two # 3, Glow Pink Squirrel MSRP: Now: $18.95 Add to Cart Compare Quick view Details Rapala | sku: HJ14 Rapala Husky Jerk 12, 5 1/2", 5/8 oz, Three # 4 Hooks MSRP: Now: $13.95 Choose Options Compare Quick view Details Rapala | sku: HJ12 Rapala Husky Jerk 12, 4 3/4", 7/16 oz, Three # 6 Hooks MSRP: Now: $13.95 Choose Options Compare Quick view Details Rapala | sku: RVB05 Rapala Rap-V Blade 05, 2", 3/8 oz, No. 4 & No. 8 Hooks MSRP: Now: $14.95 Choose Options Compare Quick view Details Rapala | sku: SR08 Rapala Shad Rap 08 3 1/8", 3/8 oz, Two # 3 Hooks MSRP: Now: $17.95 Choose Options Compare Quick view Details Rapala | sku: SR07 Rapala Shad Rap Crankbait, 2 3/4", 1/4 oz, Crawdad, Floating MSRP: Now: $18.95 Choose Options Compare Quick view Details Rapala | sku: SR04 Rapala Shad Rap 04 1 1/2", 1/8 oz, Two # 8 Hooks MSRP: Now: $15.95 Choose Options Compare Quick view Details Northland | sku: RSN8-BT Northland Rumble Shiner - 3/8Oz - 3.25" - #4 Hook - 1/Box - Diving Depth 9-14' - Blue Tiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Rapala | sku: ULM06CH Rapala Ultra Light Minnow, 2 1/2", 1/8 oz, Chrome, Sinking MSRP: Now: $13.95 Add to Cart Compare Quick view Details Rapala | sku: ULM04CH Rapala Ultra Light Minnow, 1 1/2", 1/8 oz, Chrome, Sinking MSRP: Now: $12.95 Choose Options Compare Quick view Details Musky Innovations | sku: 07002 Musky Innovations Magnum Swimming Dawg 11" White Sucker MSRP: Now: $54.95 Add to Cart Compare Quick view Details Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold MSRP: Now: $11.79 Add to Cart Compare Quick view Details Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch MSRP: Now: $43.95 Add to Cart Compare Quick view Details Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz MSRP: Now: $9.95 Choose Options Compare Quick view Details Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz MSRP: Now: $6.95 Choose Options Compare Quick view Details Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz MSRP: Now: $10.29 Choose Options Compare Quick view Details Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz MSRP: Now: $16.95 Choose Options Compare Quick view Details Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz MSRP: Now: $16.95 Choose Options Compare Quick view Details Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz MSRP: Was: Now: $13.89 - $16.95 Choose Options Compare Quick view Details Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating MSRP: Now: $9.95 Choose Options Compare Quick view Details sku: C2503 Cotton Cordell Super Spot Lipless Crankbait, 3" , 1/2oz, Gold/Black, Sinking MSRP: Now: $6.95 Add to Cart Compare Quick view Drifter | sku: 1000S-63 Drifter Straight Believer Musky Trolling Plug 10" Fire Perch Its unique action shape and design, combined with a deep and shallow eyelet, allow this bait to be fished from the surface down to depths of 18 to 20 feet. Retrieve it slowly as a surface bait over thick vegetation; work it as a jerk bait or twitch bait... MSRP: Now: $47.95 Add to Cart Compare Quick view Berkley | sku: BHBVB-004-NWP Berkley Vibrato Lure, 1 1/2 " 1/8 oz two sz 12 treble Nat White Perch As its name implies, the Vibrato has a natural vibrating action. But unlike any other vibrating lure it vibrates on the fall, when jigged, twitched, retrieved steadily or trolled in any way and at any speed! MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: BHBVB-004-PKS Berkley Vibrato Lure, 1 1/2 " 1/8 oz two sz 12 treble Pinkescents As its name implies, the Vibrato has a natural vibrating action. But unlike any other vibrating lure it vibrates on the fall, when jigged, twitched, retrieved steadily or trolled in any way and at any speed! MSRP: Now: $8.95 Add to Cart Compare Quick view Freedom | sku: 64109 Freedom Sim Shad Perch 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64108 Freedom Sim Shad Bluegill 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64107 Freedom Sim Shad Fire Tiger 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64106 Freedom Sim Shad Blue Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64105 Freedom Sim Shad Purple Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64104 Freedom Sim Shad Dark Goby 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64103 Freedom Sim Shad Light Goby 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64102 Freedom Sim Shad Green Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64101 Freedom Sim Shad Silver Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 65017 Freedom Turnback Shad Vertical Jig 1 1/4" 3/32oz Fire Tiger Glow UV The Freedom Tackle Turnback Shad is the perfect vertical jig for open water or through the ice. The lure features a full metal body that swings freely on the metal line tie shaft. With a jerk of the rod the lure will dart off in random directions, turn... MSRP: Now: $6.95 Add to Cart Compare Quick view Northland | sku: PMD4-20 Northland Puppet Minnow 3" 9/16oz Glo Perch The most versatile and lethal jigging lure ever designed for vertical jigging below a boat or thru an ice hole. Tie one on and hang on. Lip-stick wide angle hooks. Allows anglers to change actions in seconds. Durable tail fin provides lifelike horizontal... MSRP: Now: $7.95 Add to Cart Compare Quick view Rapala | sku: HJ10PCL Rapala Husky Jerk Pink Clown 4" 3/8 Oz Rattling Lure Rapala Husky Jerk 10Color: Pink Clown4" - 3/8 ozTarget Depth: 4 - 8 ft Two No 5 Treble Hooks Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify... MSRP: Now: $13.95 Add to Cart Compare Quick view Strike King | sku: HCCMJ-342 Strike King Chick Magnet Jr 1/4oz 2-4 ft, Charteuse Copper Strike King’s Chick Magnet Jr is a 1/4-ounce flat-sided crankbait that is designed with a circuit-board bill. The flat-sided build of the Chick Magnet Jr displaces water and gives the lure a tight wobble that attracts fish. Built to dive 4-6 feet,... MSRP: Now: $7.95 Add to Cart Compare Quick view Strike King | sku: HCCMJ-556 Strike King Chick Magnet Jr 1/4oz 2-4 ft, Baby Carp Strike King’s Chick Magnet Jr is a 1/4-ounce flat-sided crankbait that is designed with a circuit-board bill. The flat-sided build of the Chick Magnet Jr displaces water and gives the lure a tight wobble that attracts fish. Built to dive 4-6 feet,... MSRP: Now: $7.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-330 Strike King KVD Elite 300 Jerkbait, Pro Phantom Bluegill Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-335 Strike King KVD Elite 300 Jerkbait, Pro TN Shad 2.0 Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-338 Strike King KVD Elite 300 Jerkbait, Pro Table Rock Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-339 Strike King KVD Elite 300 Jerkbait, Pro Phantom Perch Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD1206-RED Cotton Cordell CC Shad, Chrome Blue Back, Orange Belly, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet CC Shad, Chrome Blue Back, Orange Belly, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD12STS1 Cotton Cordell CC Shad, Spot Tail Shiner, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet CC Shad, Spot Tail Shiner, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR07 HESD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Emerald Shad Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR07 HBSD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Blue Shad Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RPR06FT Rapala Rippin' Rap Lipless Crankbait, 2 1/2", 1/2 oz, Firetiger The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system. Textured... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: FFSH5S-SLFT Berkley Flicker Shad Shallow, enhanced slow rise, side roll, & flash, 2'', size 8 Fusion19 treble, Slick Firetiger Proven Berkley Flicker Shad action for targeting shallower fish. The Flicker Shad shallow models feature the same great side roll and flash anglers have come to expect from Flicker Shad. Each bait is individually tank tested and sure to perform right out... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: FFSH7M-SLPC Berkley Flicker Shad Pro Flash Crankbait, 2 3/4", 5/16 oz, Slick Purple Candy Berkley has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $7.95 Add to Cart Compare Quick view
Quick view Details Freedom | sku: 64105 Freedom Sim Shad Purple Shad 3/8 oz MSRP: Now: $6.95 Add to Cart Compare Quick view Details Freedom | sku: 64104 Freedom Sim Shad Dark Goby 3/8 oz MSRP: Now: $6.95 Add to Cart Compare Quick view Details Freedom | sku: 64103 Freedom Sim Shad Light Goby 3/8 oz MSRP: Now: $6.95 Add to Cart Compare Quick view Details Freedom | sku: 64102 Freedom Sim Shad Green Shad 3/8 oz MSRP: Now: $6.95 Add to Cart Compare Quick view Details Freedom | sku: 64101 Freedom Sim Shad Silver Shad 3/8 oz MSRP: Now: $6.95 Add to Cart Compare Quick view Details Freedom | sku: 65017 Freedom Turnback Shad Vertical Jig 1 1/4" 3/32oz Fire Tiger Glow UV MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: PMD4-20 Northland Puppet Minnow 3" 9/16oz Glo Perch MSRP: Now: $7.95 Add to Cart Compare Quick view Details Rapala | sku: HJ10PCL Rapala Husky Jerk Pink Clown 4" 3/8 Oz Rattling Lure MSRP: Now: $13.95 Add to Cart Compare Quick view Details Strike King | sku: HCCMJ-342 Strike King Chick Magnet Jr 1/4oz 2-4 ft, Charteuse Copper MSRP: Now: $7.95 Add to Cart Compare Quick view Details Strike King | sku: HCCMJ-556 Strike King Chick Magnet Jr 1/4oz 2-4 ft, Baby Carp MSRP: Now: $7.95 Add to Cart Compare Quick view Details Strike King | sku: HCKVDJ300E-330 Strike King KVD Elite 300 Jerkbait, Pro Phantom Bluegill MSRP: Now: $18.95 Add to Cart Compare Quick view Details Strike King | sku: HCKVDJ300E-335 Strike King KVD Elite 300 Jerkbait, Pro TN Shad 2.0 MSRP: Now: $18.95 Add to Cart Compare Quick view Details Strike King | sku: HCKVDJ300E-338 Strike King KVD Elite 300 Jerkbait, Pro Table Rock MSRP: Now: $18.95 Add to Cart Compare Quick view Details Strike King | sku: HCKVDJ300E-339 Strike King KVD Elite 300 Jerkbait, Pro Phantom Perch MSRP: Now: $18.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD1206-RED Cotton Cordell CC Shad, Chrome Blue Back, Orange Belly, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD12STS1 Cotton Cordell CC Shad, Spot Tail Shiner, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07 HESD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Emerald Shad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07 HBSD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Blue Shad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RPR06FT Rapala Rippin' Rap Lipless Crankbait, 2 1/2", 1/2 oz, Firetiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Berkley | sku: FFSH5S-SLFT Berkley Flicker Shad Shallow, enhanced slow rise, side roll, & flash, 2'', size 8 Fusion19 treble, Slick Firetiger MSRP: Now: $8.95 Add to Cart Compare Quick view Details Berkley | sku: FFSH7M-SLPC Berkley Flicker Shad Pro Flash Crankbait, 2 3/4", 5/16 oz, Slick Purple Candy MSRP: Now: $7.95 Add to Cart Compare Quick view Details Freedom | sku: 66016 Freedom Blade Bait 3/4 oz Perch VMC #6 Double Hook and #6 Treble Hook MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RSN10 Northland Rumble Shiner 10, 4", 5/8 oz, # 3 Hook MSRP: Now: $12.95 Choose Options Compare Quick view Details Northland | sku: RST4 Northland Rumble Stick 4 1/4", 3/8 oz, #4 Hook MSRP: Now: $12.95 Choose Options Compare Quick view Details Rapala | sku: SR09GPSQ Rapala Shad Rap 09 3 1/2", 9/16 oz, Two # 3, Glow Pink Squirrel MSRP: Now: $18.95 Add to Cart Compare Quick view Details Rapala | sku: HJ14 Rapala Husky Jerk 12, 5 1/2", 5/8 oz, Three # 4 Hooks MSRP: Now: $13.95 Choose Options Compare Quick view Details Rapala | sku: HJ12 Rapala Husky Jerk 12, 4 3/4", 7/16 oz, Three # 6 Hooks MSRP: Now: $13.95 Choose Options Compare Quick view Details Rapala | sku: RVB05 Rapala Rap-V Blade 05, 2", 3/8 oz, No. 4 & No. 8 Hooks MSRP: Now: $14.95 Choose Options Compare Quick view Details Rapala | sku: SR08 Rapala Shad Rap 08 3 1/8", 3/8 oz, Two # 3 Hooks MSRP: Now: $17.95 Choose Options Compare Quick view Details Rapala | sku: SR07 Rapala Shad Rap Crankbait, 2 3/4", 1/4 oz, Crawdad, Floating MSRP: Now: $18.95 Choose Options Compare Quick view Details Rapala | sku: SR04 Rapala Shad Rap 04 1 1/2", 1/8 oz, Two # 8 Hooks MSRP: Now: $15.95 Choose Options Compare Quick view Details Northland | sku: RSN8-BT Northland Rumble Shiner - 3/8Oz - 3.25" - #4 Hook - 1/Box - Diving Depth 9-14' - Blue Tiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Rapala | sku: ULM06CH Rapala Ultra Light Minnow, 2 1/2", 1/8 oz, Chrome, Sinking MSRP: Now: $13.95 Add to Cart Compare Quick view Details Rapala | sku: ULM04CH Rapala Ultra Light Minnow, 1 1/2", 1/8 oz, Chrome, Sinking MSRP: Now: $12.95 Choose Options Compare Quick view Details Musky Innovations | sku: 07002 Musky Innovations Magnum Swimming Dawg 11" White Sucker MSRP: Now: $54.95 Add to Cart Compare Quick view Details Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold MSRP: Now: $11.79 Add to Cart Compare Quick view Details Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch MSRP: Now: $43.95 Add to Cart Compare Quick view Details Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz MSRP: Now: $9.95 Choose Options Compare Quick view Details Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz MSRP: Now: $6.95 Choose Options Compare Quick view Details Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz MSRP: Now: $10.29 Choose Options Compare Quick view Details Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz MSRP: Now: $16.95 Choose Options Compare Quick view Details Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz MSRP: Now: $16.95 Choose Options Compare Quick view Details Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz MSRP: Was: Now: $13.89 - $16.95 Choose Options Compare Quick view Details Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating MSRP: Now: $9.95 Choose Options Compare Quick view Details sku: C2503 Cotton Cordell Super Spot Lipless Crankbait, 3" , 1/2oz, Gold/Black, Sinking MSRP: Now: $6.95 Add to Cart Compare Quick view Drifter | sku: 1000S-63 Drifter Straight Believer Musky Trolling Plug 10" Fire Perch Its unique action shape and design, combined with a deep and shallow eyelet, allow this bait to be fished from the surface down to depths of 18 to 20 feet. Retrieve it slowly as a surface bait over thick vegetation; work it as a jerk bait or twitch bait... MSRP: Now: $47.95 Add to Cart Compare Quick view Berkley | sku: BHBVB-004-NWP Berkley Vibrato Lure, 1 1/2 " 1/8 oz two sz 12 treble Nat White Perch As its name implies, the Vibrato has a natural vibrating action. But unlike any other vibrating lure it vibrates on the fall, when jigged, twitched, retrieved steadily or trolled in any way and at any speed! MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: BHBVB-004-PKS Berkley Vibrato Lure, 1 1/2 " 1/8 oz two sz 12 treble Pinkescents As its name implies, the Vibrato has a natural vibrating action. But unlike any other vibrating lure it vibrates on the fall, when jigged, twitched, retrieved steadily or trolled in any way and at any speed! MSRP: Now: $8.95 Add to Cart Compare Quick view Freedom | sku: 64109 Freedom Sim Shad Perch 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64108 Freedom Sim Shad Bluegill 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64107 Freedom Sim Shad Fire Tiger 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64106 Freedom Sim Shad Blue Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64105 Freedom Sim Shad Purple Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64104 Freedom Sim Shad Dark Goby 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64103 Freedom Sim Shad Light Goby 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64102 Freedom Sim Shad Green Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64101 Freedom Sim Shad Silver Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 65017 Freedom Turnback Shad Vertical Jig 1 1/4" 3/32oz Fire Tiger Glow UV The Freedom Tackle Turnback Shad is the perfect vertical jig for open water or through the ice. The lure features a full metal body that swings freely on the metal line tie shaft. With a jerk of the rod the lure will dart off in random directions, turn... MSRP: Now: $6.95 Add to Cart Compare Quick view Northland | sku: PMD4-20 Northland Puppet Minnow 3" 9/16oz Glo Perch The most versatile and lethal jigging lure ever designed for vertical jigging below a boat or thru an ice hole. Tie one on and hang on. Lip-stick wide angle hooks. Allows anglers to change actions in seconds. Durable tail fin provides lifelike horizontal... MSRP: Now: $7.95 Add to Cart Compare Quick view Rapala | sku: HJ10PCL Rapala Husky Jerk Pink Clown 4" 3/8 Oz Rattling Lure Rapala Husky Jerk 10Color: Pink Clown4" - 3/8 ozTarget Depth: 4 - 8 ft Two No 5 Treble Hooks Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify... MSRP: Now: $13.95 Add to Cart Compare Quick view Strike King | sku: HCCMJ-342 Strike King Chick Magnet Jr 1/4oz 2-4 ft, Charteuse Copper Strike King’s Chick Magnet Jr is a 1/4-ounce flat-sided crankbait that is designed with a circuit-board bill. The flat-sided build of the Chick Magnet Jr displaces water and gives the lure a tight wobble that attracts fish. Built to dive 4-6 feet,... MSRP: Now: $7.95 Add to Cart Compare Quick view Strike King | sku: HCCMJ-556 Strike King Chick Magnet Jr 1/4oz 2-4 ft, Baby Carp Strike King’s Chick Magnet Jr is a 1/4-ounce flat-sided crankbait that is designed with a circuit-board bill. The flat-sided build of the Chick Magnet Jr displaces water and gives the lure a tight wobble that attracts fish. Built to dive 4-6 feet,... MSRP: Now: $7.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-330 Strike King KVD Elite 300 Jerkbait, Pro Phantom Bluegill Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-335 Strike King KVD Elite 300 Jerkbait, Pro TN Shad 2.0 Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-338 Strike King KVD Elite 300 Jerkbait, Pro Table Rock Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-339 Strike King KVD Elite 300 Jerkbait, Pro Phantom Perch Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD1206-RED Cotton Cordell CC Shad, Chrome Blue Back, Orange Belly, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet CC Shad, Chrome Blue Back, Orange Belly, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD12STS1 Cotton Cordell CC Shad, Spot Tail Shiner, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet CC Shad, Spot Tail Shiner, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR07 HESD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Emerald Shad Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR07 HBSD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Blue Shad Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RPR06FT Rapala Rippin' Rap Lipless Crankbait, 2 1/2", 1/2 oz, Firetiger The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system. Textured... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: FFSH5S-SLFT Berkley Flicker Shad Shallow, enhanced slow rise, side roll, & flash, 2'', size 8 Fusion19 treble, Slick Firetiger Proven Berkley Flicker Shad action for targeting shallower fish. The Flicker Shad shallow models feature the same great side roll and flash anglers have come to expect from Flicker Shad. Each bait is individually tank tested and sure to perform right out... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: FFSH7M-SLPC Berkley Flicker Shad Pro Flash Crankbait, 2 3/4", 5/16 oz, Slick Purple Candy Berkley has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $7.95 Add to Cart Compare Quick view
Quick view Details Freedom | sku: 64104 Freedom Sim Shad Dark Goby 3/8 oz MSRP: Now: $6.95 Add to Cart Compare Quick view Details Freedom | sku: 64103 Freedom Sim Shad Light Goby 3/8 oz MSRP: Now: $6.95 Add to Cart Compare Quick view Details Freedom | sku: 64102 Freedom Sim Shad Green Shad 3/8 oz MSRP: Now: $6.95 Add to Cart Compare Quick view Details Freedom | sku: 64101 Freedom Sim Shad Silver Shad 3/8 oz MSRP: Now: $6.95 Add to Cart Compare Quick view Details Freedom | sku: 65017 Freedom Turnback Shad Vertical Jig 1 1/4" 3/32oz Fire Tiger Glow UV MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: PMD4-20 Northland Puppet Minnow 3" 9/16oz Glo Perch MSRP: Now: $7.95 Add to Cart Compare Quick view Details Rapala | sku: HJ10PCL Rapala Husky Jerk Pink Clown 4" 3/8 Oz Rattling Lure MSRP: Now: $13.95 Add to Cart Compare Quick view Details Strike King | sku: HCCMJ-342 Strike King Chick Magnet Jr 1/4oz 2-4 ft, Charteuse Copper MSRP: Now: $7.95 Add to Cart Compare Quick view Details Strike King | sku: HCCMJ-556 Strike King Chick Magnet Jr 1/4oz 2-4 ft, Baby Carp MSRP: Now: $7.95 Add to Cart Compare Quick view Details Strike King | sku: HCKVDJ300E-330 Strike King KVD Elite 300 Jerkbait, Pro Phantom Bluegill MSRP: Now: $18.95 Add to Cart Compare Quick view Details Strike King | sku: HCKVDJ300E-335 Strike King KVD Elite 300 Jerkbait, Pro TN Shad 2.0 MSRP: Now: $18.95 Add to Cart Compare Quick view Details Strike King | sku: HCKVDJ300E-338 Strike King KVD Elite 300 Jerkbait, Pro Table Rock MSRP: Now: $18.95 Add to Cart Compare Quick view Details Strike King | sku: HCKVDJ300E-339 Strike King KVD Elite 300 Jerkbait, Pro Phantom Perch MSRP: Now: $18.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD1206-RED Cotton Cordell CC Shad, Chrome Blue Back, Orange Belly, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD12STS1 Cotton Cordell CC Shad, Spot Tail Shiner, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07 HESD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Emerald Shad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07 HBSD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Blue Shad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RPR06FT Rapala Rippin' Rap Lipless Crankbait, 2 1/2", 1/2 oz, Firetiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Berkley | sku: FFSH5S-SLFT Berkley Flicker Shad Shallow, enhanced slow rise, side roll, & flash, 2'', size 8 Fusion19 treble, Slick Firetiger MSRP: Now: $8.95 Add to Cart Compare Quick view Details Berkley | sku: FFSH7M-SLPC Berkley Flicker Shad Pro Flash Crankbait, 2 3/4", 5/16 oz, Slick Purple Candy MSRP: Now: $7.95 Add to Cart Compare Quick view Details Freedom | sku: 66016 Freedom Blade Bait 3/4 oz Perch VMC #6 Double Hook and #6 Treble Hook MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RSN10 Northland Rumble Shiner 10, 4", 5/8 oz, # 3 Hook MSRP: Now: $12.95 Choose Options Compare Quick view Details Northland | sku: RST4 Northland Rumble Stick 4 1/4", 3/8 oz, #4 Hook MSRP: Now: $12.95 Choose Options Compare Quick view Details Rapala | sku: SR09GPSQ Rapala Shad Rap 09 3 1/2", 9/16 oz, Two # 3, Glow Pink Squirrel MSRP: Now: $18.95 Add to Cart Compare Quick view Details Rapala | sku: HJ14 Rapala Husky Jerk 12, 5 1/2", 5/8 oz, Three # 4 Hooks MSRP: Now: $13.95 Choose Options Compare Quick view Details Rapala | sku: HJ12 Rapala Husky Jerk 12, 4 3/4", 7/16 oz, Three # 6 Hooks MSRP: Now: $13.95 Choose Options Compare Quick view Details Rapala | sku: RVB05 Rapala Rap-V Blade 05, 2", 3/8 oz, No. 4 & No. 8 Hooks MSRP: Now: $14.95 Choose Options Compare Quick view Details Rapala | sku: SR08 Rapala Shad Rap 08 3 1/8", 3/8 oz, Two # 3 Hooks MSRP: Now: $17.95 Choose Options Compare Quick view Details Rapala | sku: SR07 Rapala Shad Rap Crankbait, 2 3/4", 1/4 oz, Crawdad, Floating MSRP: Now: $18.95 Choose Options Compare Quick view Details Rapala | sku: SR04 Rapala Shad Rap 04 1 1/2", 1/8 oz, Two # 8 Hooks MSRP: Now: $15.95 Choose Options Compare Quick view Details Northland | sku: RSN8-BT Northland Rumble Shiner - 3/8Oz - 3.25" - #4 Hook - 1/Box - Diving Depth 9-14' - Blue Tiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Rapala | sku: ULM06CH Rapala Ultra Light Minnow, 2 1/2", 1/8 oz, Chrome, Sinking MSRP: Now: $13.95 Add to Cart Compare Quick view Details Rapala | sku: ULM04CH Rapala Ultra Light Minnow, 1 1/2", 1/8 oz, Chrome, Sinking MSRP: Now: $12.95 Choose Options Compare Quick view Details Musky Innovations | sku: 07002 Musky Innovations Magnum Swimming Dawg 11" White Sucker MSRP: Now: $54.95 Add to Cart Compare Quick view Details Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold MSRP: Now: $11.79 Add to Cart Compare Quick view Details Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch MSRP: Now: $43.95 Add to Cart Compare Quick view Details Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz MSRP: Now: $9.95 Choose Options Compare Quick view Details Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz MSRP: Now: $6.95 Choose Options Compare Quick view Details Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz MSRP: Now: $10.29 Choose Options Compare Quick view Details Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz MSRP: Now: $16.95 Choose Options Compare Quick view Details Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz MSRP: Now: $16.95 Choose Options Compare Quick view Details Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz MSRP: Was: Now: $13.89 - $16.95 Choose Options Compare Quick view Details Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating MSRP: Now: $9.95 Choose Options Compare Quick view Details sku: C2503 Cotton Cordell Super Spot Lipless Crankbait, 3" , 1/2oz, Gold/Black, Sinking MSRP: Now: $6.95 Add to Cart Compare Quick view Drifter | sku: 1000S-63 Drifter Straight Believer Musky Trolling Plug 10" Fire Perch Its unique action shape and design, combined with a deep and shallow eyelet, allow this bait to be fished from the surface down to depths of 18 to 20 feet. Retrieve it slowly as a surface bait over thick vegetation; work it as a jerk bait or twitch bait... MSRP: Now: $47.95 Add to Cart Compare Quick view Berkley | sku: BHBVB-004-NWP Berkley Vibrato Lure, 1 1/2 " 1/8 oz two sz 12 treble Nat White Perch As its name implies, the Vibrato has a natural vibrating action. But unlike any other vibrating lure it vibrates on the fall, when jigged, twitched, retrieved steadily or trolled in any way and at any speed! MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: BHBVB-004-PKS Berkley Vibrato Lure, 1 1/2 " 1/8 oz two sz 12 treble Pinkescents As its name implies, the Vibrato has a natural vibrating action. But unlike any other vibrating lure it vibrates on the fall, when jigged, twitched, retrieved steadily or trolled in any way and at any speed! MSRP: Now: $8.95 Add to Cart Compare Quick view Freedom | sku: 64109 Freedom Sim Shad Perch 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64108 Freedom Sim Shad Bluegill 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64107 Freedom Sim Shad Fire Tiger 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64106 Freedom Sim Shad Blue Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64105 Freedom Sim Shad Purple Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64104 Freedom Sim Shad Dark Goby 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64103 Freedom Sim Shad Light Goby 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64102 Freedom Sim Shad Green Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64101 Freedom Sim Shad Silver Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 65017 Freedom Turnback Shad Vertical Jig 1 1/4" 3/32oz Fire Tiger Glow UV The Freedom Tackle Turnback Shad is the perfect vertical jig for open water or through the ice. The lure features a full metal body that swings freely on the metal line tie shaft. With a jerk of the rod the lure will dart off in random directions, turn... MSRP: Now: $6.95 Add to Cart Compare Quick view Northland | sku: PMD4-20 Northland Puppet Minnow 3" 9/16oz Glo Perch The most versatile and lethal jigging lure ever designed for vertical jigging below a boat or thru an ice hole. Tie one on and hang on. Lip-stick wide angle hooks. Allows anglers to change actions in seconds. Durable tail fin provides lifelike horizontal... MSRP: Now: $7.95 Add to Cart Compare Quick view Rapala | sku: HJ10PCL Rapala Husky Jerk Pink Clown 4" 3/8 Oz Rattling Lure Rapala Husky Jerk 10Color: Pink Clown4" - 3/8 ozTarget Depth: 4 - 8 ft Two No 5 Treble Hooks Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify... MSRP: Now: $13.95 Add to Cart Compare Quick view Strike King | sku: HCCMJ-342 Strike King Chick Magnet Jr 1/4oz 2-4 ft, Charteuse Copper Strike King’s Chick Magnet Jr is a 1/4-ounce flat-sided crankbait that is designed with a circuit-board bill. The flat-sided build of the Chick Magnet Jr displaces water and gives the lure a tight wobble that attracts fish. Built to dive 4-6 feet,... MSRP: Now: $7.95 Add to Cart Compare Quick view Strike King | sku: HCCMJ-556 Strike King Chick Magnet Jr 1/4oz 2-4 ft, Baby Carp Strike King’s Chick Magnet Jr is a 1/4-ounce flat-sided crankbait that is designed with a circuit-board bill. The flat-sided build of the Chick Magnet Jr displaces water and gives the lure a tight wobble that attracts fish. Built to dive 4-6 feet,... MSRP: Now: $7.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-330 Strike King KVD Elite 300 Jerkbait, Pro Phantom Bluegill Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-335 Strike King KVD Elite 300 Jerkbait, Pro TN Shad 2.0 Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-338 Strike King KVD Elite 300 Jerkbait, Pro Table Rock Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-339 Strike King KVD Elite 300 Jerkbait, Pro Phantom Perch Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD1206-RED Cotton Cordell CC Shad, Chrome Blue Back, Orange Belly, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet CC Shad, Chrome Blue Back, Orange Belly, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD12STS1 Cotton Cordell CC Shad, Spot Tail Shiner, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet CC Shad, Spot Tail Shiner, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR07 HESD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Emerald Shad Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR07 HBSD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Blue Shad Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RPR06FT Rapala Rippin' Rap Lipless Crankbait, 2 1/2", 1/2 oz, Firetiger The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system. Textured... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: FFSH5S-SLFT Berkley Flicker Shad Shallow, enhanced slow rise, side roll, & flash, 2'', size 8 Fusion19 treble, Slick Firetiger Proven Berkley Flicker Shad action for targeting shallower fish. The Flicker Shad shallow models feature the same great side roll and flash anglers have come to expect from Flicker Shad. Each bait is individually tank tested and sure to perform right out... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: FFSH7M-SLPC Berkley Flicker Shad Pro Flash Crankbait, 2 3/4", 5/16 oz, Slick Purple Candy Berkley has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $7.95 Add to Cart Compare Quick view
Quick view Details Freedom | sku: 64103 Freedom Sim Shad Light Goby 3/8 oz MSRP: Now: $6.95 Add to Cart Compare Quick view Details Freedom | sku: 64102 Freedom Sim Shad Green Shad 3/8 oz MSRP: Now: $6.95 Add to Cart Compare Quick view Details Freedom | sku: 64101 Freedom Sim Shad Silver Shad 3/8 oz MSRP: Now: $6.95 Add to Cart Compare Quick view Details Freedom | sku: 65017 Freedom Turnback Shad Vertical Jig 1 1/4" 3/32oz Fire Tiger Glow UV MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: PMD4-20 Northland Puppet Minnow 3" 9/16oz Glo Perch MSRP: Now: $7.95 Add to Cart Compare Quick view Details Rapala | sku: HJ10PCL Rapala Husky Jerk Pink Clown 4" 3/8 Oz Rattling Lure MSRP: Now: $13.95 Add to Cart Compare Quick view Details Strike King | sku: HCCMJ-342 Strike King Chick Magnet Jr 1/4oz 2-4 ft, Charteuse Copper MSRP: Now: $7.95 Add to Cart Compare Quick view Details Strike King | sku: HCCMJ-556 Strike King Chick Magnet Jr 1/4oz 2-4 ft, Baby Carp MSRP: Now: $7.95 Add to Cart Compare Quick view Details Strike King | sku: HCKVDJ300E-330 Strike King KVD Elite 300 Jerkbait, Pro Phantom Bluegill MSRP: Now: $18.95 Add to Cart Compare Quick view Details Strike King | sku: HCKVDJ300E-335 Strike King KVD Elite 300 Jerkbait, Pro TN Shad 2.0 MSRP: Now: $18.95 Add to Cart Compare Quick view Details Strike King | sku: HCKVDJ300E-338 Strike King KVD Elite 300 Jerkbait, Pro Table Rock MSRP: Now: $18.95 Add to Cart Compare Quick view Details Strike King | sku: HCKVDJ300E-339 Strike King KVD Elite 300 Jerkbait, Pro Phantom Perch MSRP: Now: $18.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD1206-RED Cotton Cordell CC Shad, Chrome Blue Back, Orange Belly, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD12STS1 Cotton Cordell CC Shad, Spot Tail Shiner, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07 HESD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Emerald Shad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07 HBSD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Blue Shad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RPR06FT Rapala Rippin' Rap Lipless Crankbait, 2 1/2", 1/2 oz, Firetiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Berkley | sku: FFSH5S-SLFT Berkley Flicker Shad Shallow, enhanced slow rise, side roll, & flash, 2'', size 8 Fusion19 treble, Slick Firetiger MSRP: Now: $8.95 Add to Cart Compare Quick view Details Berkley | sku: FFSH7M-SLPC Berkley Flicker Shad Pro Flash Crankbait, 2 3/4", 5/16 oz, Slick Purple Candy MSRP: Now: $7.95 Add to Cart Compare Quick view Details Freedom | sku: 66016 Freedom Blade Bait 3/4 oz Perch VMC #6 Double Hook and #6 Treble Hook MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RSN10 Northland Rumble Shiner 10, 4", 5/8 oz, # 3 Hook MSRP: Now: $12.95 Choose Options Compare Quick view Details Northland | sku: RST4 Northland Rumble Stick 4 1/4", 3/8 oz, #4 Hook MSRP: Now: $12.95 Choose Options Compare Quick view Details Rapala | sku: SR09GPSQ Rapala Shad Rap 09 3 1/2", 9/16 oz, Two # 3, Glow Pink Squirrel MSRP: Now: $18.95 Add to Cart Compare Quick view Details Rapala | sku: HJ14 Rapala Husky Jerk 12, 5 1/2", 5/8 oz, Three # 4 Hooks MSRP: Now: $13.95 Choose Options Compare Quick view Details Rapala | sku: HJ12 Rapala Husky Jerk 12, 4 3/4", 7/16 oz, Three # 6 Hooks MSRP: Now: $13.95 Choose Options Compare Quick view Details Rapala | sku: RVB05 Rapala Rap-V Blade 05, 2", 3/8 oz, No. 4 & No. 8 Hooks MSRP: Now: $14.95 Choose Options Compare Quick view Details Rapala | sku: SR08 Rapala Shad Rap 08 3 1/8", 3/8 oz, Two # 3 Hooks MSRP: Now: $17.95 Choose Options Compare Quick view Details Rapala | sku: SR07 Rapala Shad Rap Crankbait, 2 3/4", 1/4 oz, Crawdad, Floating MSRP: Now: $18.95 Choose Options Compare Quick view Details Rapala | sku: SR04 Rapala Shad Rap 04 1 1/2", 1/8 oz, Two # 8 Hooks MSRP: Now: $15.95 Choose Options Compare Quick view Details Northland | sku: RSN8-BT Northland Rumble Shiner - 3/8Oz - 3.25" - #4 Hook - 1/Box - Diving Depth 9-14' - Blue Tiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Rapala | sku: ULM06CH Rapala Ultra Light Minnow, 2 1/2", 1/8 oz, Chrome, Sinking MSRP: Now: $13.95 Add to Cart Compare Quick view Details Rapala | sku: ULM04CH Rapala Ultra Light Minnow, 1 1/2", 1/8 oz, Chrome, Sinking MSRP: Now: $12.95 Choose Options Compare Quick view Details Musky Innovations | sku: 07002 Musky Innovations Magnum Swimming Dawg 11" White Sucker MSRP: Now: $54.95 Add to Cart Compare Quick view Details Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold MSRP: Now: $11.79 Add to Cart Compare Quick view Details Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch MSRP: Now: $43.95 Add to Cart Compare Quick view Details Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz MSRP: Now: $9.95 Choose Options Compare Quick view Details Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz MSRP: Now: $6.95 Choose Options Compare Quick view Details Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz MSRP: Now: $10.29 Choose Options Compare Quick view Details Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz MSRP: Now: $16.95 Choose Options Compare Quick view Details Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz MSRP: Now: $16.95 Choose Options Compare Quick view Details Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz MSRP: Was: Now: $13.89 - $16.95 Choose Options Compare Quick view Details Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating MSRP: Now: $9.95 Choose Options Compare Quick view Details sku: C2503 Cotton Cordell Super Spot Lipless Crankbait, 3" , 1/2oz, Gold/Black, Sinking MSRP: Now: $6.95 Add to Cart Compare Quick view Drifter | sku: 1000S-63 Drifter Straight Believer Musky Trolling Plug 10" Fire Perch Its unique action shape and design, combined with a deep and shallow eyelet, allow this bait to be fished from the surface down to depths of 18 to 20 feet. Retrieve it slowly as a surface bait over thick vegetation; work it as a jerk bait or twitch bait... MSRP: Now: $47.95 Add to Cart Compare Quick view Berkley | sku: BHBVB-004-NWP Berkley Vibrato Lure, 1 1/2 " 1/8 oz two sz 12 treble Nat White Perch As its name implies, the Vibrato has a natural vibrating action. But unlike any other vibrating lure it vibrates on the fall, when jigged, twitched, retrieved steadily or trolled in any way and at any speed! MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: BHBVB-004-PKS Berkley Vibrato Lure, 1 1/2 " 1/8 oz two sz 12 treble Pinkescents As its name implies, the Vibrato has a natural vibrating action. But unlike any other vibrating lure it vibrates on the fall, when jigged, twitched, retrieved steadily or trolled in any way and at any speed! MSRP: Now: $8.95 Add to Cart Compare Quick view Freedom | sku: 64109 Freedom Sim Shad Perch 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64108 Freedom Sim Shad Bluegill 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64107 Freedom Sim Shad Fire Tiger 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64106 Freedom Sim Shad Blue Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64105 Freedom Sim Shad Purple Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64104 Freedom Sim Shad Dark Goby 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64103 Freedom Sim Shad Light Goby 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64102 Freedom Sim Shad Green Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64101 Freedom Sim Shad Silver Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 65017 Freedom Turnback Shad Vertical Jig 1 1/4" 3/32oz Fire Tiger Glow UV The Freedom Tackle Turnback Shad is the perfect vertical jig for open water or through the ice. The lure features a full metal body that swings freely on the metal line tie shaft. With a jerk of the rod the lure will dart off in random directions, turn... MSRP: Now: $6.95 Add to Cart Compare Quick view Northland | sku: PMD4-20 Northland Puppet Minnow 3" 9/16oz Glo Perch The most versatile and lethal jigging lure ever designed for vertical jigging below a boat or thru an ice hole. Tie one on and hang on. Lip-stick wide angle hooks. Allows anglers to change actions in seconds. Durable tail fin provides lifelike horizontal... MSRP: Now: $7.95 Add to Cart Compare Quick view Rapala | sku: HJ10PCL Rapala Husky Jerk Pink Clown 4" 3/8 Oz Rattling Lure Rapala Husky Jerk 10Color: Pink Clown4" - 3/8 ozTarget Depth: 4 - 8 ft Two No 5 Treble Hooks Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify... MSRP: Now: $13.95 Add to Cart Compare Quick view Strike King | sku: HCCMJ-342 Strike King Chick Magnet Jr 1/4oz 2-4 ft, Charteuse Copper Strike King’s Chick Magnet Jr is a 1/4-ounce flat-sided crankbait that is designed with a circuit-board bill. The flat-sided build of the Chick Magnet Jr displaces water and gives the lure a tight wobble that attracts fish. Built to dive 4-6 feet,... MSRP: Now: $7.95 Add to Cart Compare Quick view Strike King | sku: HCCMJ-556 Strike King Chick Magnet Jr 1/4oz 2-4 ft, Baby Carp Strike King’s Chick Magnet Jr is a 1/4-ounce flat-sided crankbait that is designed with a circuit-board bill. The flat-sided build of the Chick Magnet Jr displaces water and gives the lure a tight wobble that attracts fish. Built to dive 4-6 feet,... MSRP: Now: $7.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-330 Strike King KVD Elite 300 Jerkbait, Pro Phantom Bluegill Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-335 Strike King KVD Elite 300 Jerkbait, Pro TN Shad 2.0 Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-338 Strike King KVD Elite 300 Jerkbait, Pro Table Rock Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-339 Strike King KVD Elite 300 Jerkbait, Pro Phantom Perch Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD1206-RED Cotton Cordell CC Shad, Chrome Blue Back, Orange Belly, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet CC Shad, Chrome Blue Back, Orange Belly, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD12STS1 Cotton Cordell CC Shad, Spot Tail Shiner, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet CC Shad, Spot Tail Shiner, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR07 HESD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Emerald Shad Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR07 HBSD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Blue Shad Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RPR06FT Rapala Rippin' Rap Lipless Crankbait, 2 1/2", 1/2 oz, Firetiger The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system. Textured... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: FFSH5S-SLFT Berkley Flicker Shad Shallow, enhanced slow rise, side roll, & flash, 2'', size 8 Fusion19 treble, Slick Firetiger Proven Berkley Flicker Shad action for targeting shallower fish. The Flicker Shad shallow models feature the same great side roll and flash anglers have come to expect from Flicker Shad. Each bait is individually tank tested and sure to perform right out... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: FFSH7M-SLPC Berkley Flicker Shad Pro Flash Crankbait, 2 3/4", 5/16 oz, Slick Purple Candy Berkley has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $7.95 Add to Cart Compare Quick view
Quick view Details Freedom | sku: 64102 Freedom Sim Shad Green Shad 3/8 oz MSRP: Now: $6.95 Add to Cart Compare Quick view Details Freedom | sku: 64101 Freedom Sim Shad Silver Shad 3/8 oz MSRP: Now: $6.95 Add to Cart Compare Quick view Details Freedom | sku: 65017 Freedom Turnback Shad Vertical Jig 1 1/4" 3/32oz Fire Tiger Glow UV MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: PMD4-20 Northland Puppet Minnow 3" 9/16oz Glo Perch MSRP: Now: $7.95 Add to Cart Compare Quick view Details Rapala | sku: HJ10PCL Rapala Husky Jerk Pink Clown 4" 3/8 Oz Rattling Lure MSRP: Now: $13.95 Add to Cart Compare Quick view Details Strike King | sku: HCCMJ-342 Strike King Chick Magnet Jr 1/4oz 2-4 ft, Charteuse Copper MSRP: Now: $7.95 Add to Cart Compare Quick view Details Strike King | sku: HCCMJ-556 Strike King Chick Magnet Jr 1/4oz 2-4 ft, Baby Carp MSRP: Now: $7.95 Add to Cart Compare Quick view Details Strike King | sku: HCKVDJ300E-330 Strike King KVD Elite 300 Jerkbait, Pro Phantom Bluegill MSRP: Now: $18.95 Add to Cart Compare Quick view Details Strike King | sku: HCKVDJ300E-335 Strike King KVD Elite 300 Jerkbait, Pro TN Shad 2.0 MSRP: Now: $18.95 Add to Cart Compare Quick view Details Strike King | sku: HCKVDJ300E-338 Strike King KVD Elite 300 Jerkbait, Pro Table Rock MSRP: Now: $18.95 Add to Cart Compare Quick view Details Strike King | sku: HCKVDJ300E-339 Strike King KVD Elite 300 Jerkbait, Pro Phantom Perch MSRP: Now: $18.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD1206-RED Cotton Cordell CC Shad, Chrome Blue Back, Orange Belly, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD12STS1 Cotton Cordell CC Shad, Spot Tail Shiner, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07 HESD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Emerald Shad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07 HBSD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Blue Shad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RPR06FT Rapala Rippin' Rap Lipless Crankbait, 2 1/2", 1/2 oz, Firetiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Berkley | sku: FFSH5S-SLFT Berkley Flicker Shad Shallow, enhanced slow rise, side roll, & flash, 2'', size 8 Fusion19 treble, Slick Firetiger MSRP: Now: $8.95 Add to Cart Compare Quick view Details Berkley | sku: FFSH7M-SLPC Berkley Flicker Shad Pro Flash Crankbait, 2 3/4", 5/16 oz, Slick Purple Candy MSRP: Now: $7.95 Add to Cart Compare Quick view Details Freedom | sku: 66016 Freedom Blade Bait 3/4 oz Perch VMC #6 Double Hook and #6 Treble Hook MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RSN10 Northland Rumble Shiner 10, 4", 5/8 oz, # 3 Hook MSRP: Now: $12.95 Choose Options Compare Quick view Details Northland | sku: RST4 Northland Rumble Stick 4 1/4", 3/8 oz, #4 Hook MSRP: Now: $12.95 Choose Options Compare Quick view Details Rapala | sku: SR09GPSQ Rapala Shad Rap 09 3 1/2", 9/16 oz, Two # 3, Glow Pink Squirrel MSRP: Now: $18.95 Add to Cart Compare Quick view Details Rapala | sku: HJ14 Rapala Husky Jerk 12, 5 1/2", 5/8 oz, Three # 4 Hooks MSRP: Now: $13.95 Choose Options Compare Quick view Details Rapala | sku: HJ12 Rapala Husky Jerk 12, 4 3/4", 7/16 oz, Three # 6 Hooks MSRP: Now: $13.95 Choose Options Compare Quick view Details Rapala | sku: RVB05 Rapala Rap-V Blade 05, 2", 3/8 oz, No. 4 & No. 8 Hooks MSRP: Now: $14.95 Choose Options Compare Quick view Details Rapala | sku: SR08 Rapala Shad Rap 08 3 1/8", 3/8 oz, Two # 3 Hooks MSRP: Now: $17.95 Choose Options Compare Quick view Details Rapala | sku: SR07 Rapala Shad Rap Crankbait, 2 3/4", 1/4 oz, Crawdad, Floating MSRP: Now: $18.95 Choose Options Compare Quick view Details Rapala | sku: SR04 Rapala Shad Rap 04 1 1/2", 1/8 oz, Two # 8 Hooks MSRP: Now: $15.95 Choose Options Compare Quick view Details Northland | sku: RSN8-BT Northland Rumble Shiner - 3/8Oz - 3.25" - #4 Hook - 1/Box - Diving Depth 9-14' - Blue Tiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Rapala | sku: ULM06CH Rapala Ultra Light Minnow, 2 1/2", 1/8 oz, Chrome, Sinking MSRP: Now: $13.95 Add to Cart Compare Quick view Details Rapala | sku: ULM04CH Rapala Ultra Light Minnow, 1 1/2", 1/8 oz, Chrome, Sinking MSRP: Now: $12.95 Choose Options Compare Quick view Details Musky Innovations | sku: 07002 Musky Innovations Magnum Swimming Dawg 11" White Sucker MSRP: Now: $54.95 Add to Cart Compare Quick view Details Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold MSRP: Now: $11.79 Add to Cart Compare Quick view Details Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch MSRP: Now: $43.95 Add to Cart Compare Quick view Details Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz MSRP: Now: $9.95 Choose Options Compare Quick view Details Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz MSRP: Now: $6.95 Choose Options Compare Quick view Details Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz MSRP: Now: $10.29 Choose Options Compare Quick view Details Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz MSRP: Now: $16.95 Choose Options Compare Quick view Details Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz MSRP: Now: $16.95 Choose Options Compare Quick view Details Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz MSRP: Was: Now: $13.89 - $16.95 Choose Options Compare Quick view Details Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating MSRP: Now: $9.95 Choose Options Compare Quick view Details sku: C2503 Cotton Cordell Super Spot Lipless Crankbait, 3" , 1/2oz, Gold/Black, Sinking MSRP: Now: $6.95 Add to Cart Compare Quick view Drifter | sku: 1000S-63 Drifter Straight Believer Musky Trolling Plug 10" Fire Perch Its unique action shape and design, combined with a deep and shallow eyelet, allow this bait to be fished from the surface down to depths of 18 to 20 feet. Retrieve it slowly as a surface bait over thick vegetation; work it as a jerk bait or twitch bait... MSRP: Now: $47.95 Add to Cart Compare Quick view Berkley | sku: BHBVB-004-NWP Berkley Vibrato Lure, 1 1/2 " 1/8 oz two sz 12 treble Nat White Perch As its name implies, the Vibrato has a natural vibrating action. But unlike any other vibrating lure it vibrates on the fall, when jigged, twitched, retrieved steadily or trolled in any way and at any speed! MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: BHBVB-004-PKS Berkley Vibrato Lure, 1 1/2 " 1/8 oz two sz 12 treble Pinkescents As its name implies, the Vibrato has a natural vibrating action. But unlike any other vibrating lure it vibrates on the fall, when jigged, twitched, retrieved steadily or trolled in any way and at any speed! MSRP: Now: $8.95 Add to Cart Compare Quick view Freedom | sku: 64109 Freedom Sim Shad Perch 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64108 Freedom Sim Shad Bluegill 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64107 Freedom Sim Shad Fire Tiger 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64106 Freedom Sim Shad Blue Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64105 Freedom Sim Shad Purple Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64104 Freedom Sim Shad Dark Goby 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64103 Freedom Sim Shad Light Goby 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64102 Freedom Sim Shad Green Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64101 Freedom Sim Shad Silver Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 65017 Freedom Turnback Shad Vertical Jig 1 1/4" 3/32oz Fire Tiger Glow UV The Freedom Tackle Turnback Shad is the perfect vertical jig for open water or through the ice. The lure features a full metal body that swings freely on the metal line tie shaft. With a jerk of the rod the lure will dart off in random directions, turn... MSRP: Now: $6.95 Add to Cart Compare Quick view Northland | sku: PMD4-20 Northland Puppet Minnow 3" 9/16oz Glo Perch The most versatile and lethal jigging lure ever designed for vertical jigging below a boat or thru an ice hole. Tie one on and hang on. Lip-stick wide angle hooks. Allows anglers to change actions in seconds. Durable tail fin provides lifelike horizontal... MSRP: Now: $7.95 Add to Cart Compare Quick view Rapala | sku: HJ10PCL Rapala Husky Jerk Pink Clown 4" 3/8 Oz Rattling Lure Rapala Husky Jerk 10Color: Pink Clown4" - 3/8 ozTarget Depth: 4 - 8 ft Two No 5 Treble Hooks Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify... MSRP: Now: $13.95 Add to Cart Compare Quick view Strike King | sku: HCCMJ-342 Strike King Chick Magnet Jr 1/4oz 2-4 ft, Charteuse Copper Strike King’s Chick Magnet Jr is a 1/4-ounce flat-sided crankbait that is designed with a circuit-board bill. The flat-sided build of the Chick Magnet Jr displaces water and gives the lure a tight wobble that attracts fish. Built to dive 4-6 feet,... MSRP: Now: $7.95 Add to Cart Compare Quick view Strike King | sku: HCCMJ-556 Strike King Chick Magnet Jr 1/4oz 2-4 ft, Baby Carp Strike King’s Chick Magnet Jr is a 1/4-ounce flat-sided crankbait that is designed with a circuit-board bill. The flat-sided build of the Chick Magnet Jr displaces water and gives the lure a tight wobble that attracts fish. Built to dive 4-6 feet,... MSRP: Now: $7.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-330 Strike King KVD Elite 300 Jerkbait, Pro Phantom Bluegill Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-335 Strike King KVD Elite 300 Jerkbait, Pro TN Shad 2.0 Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-338 Strike King KVD Elite 300 Jerkbait, Pro Table Rock Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-339 Strike King KVD Elite 300 Jerkbait, Pro Phantom Perch Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD1206-RED Cotton Cordell CC Shad, Chrome Blue Back, Orange Belly, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet CC Shad, Chrome Blue Back, Orange Belly, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD12STS1 Cotton Cordell CC Shad, Spot Tail Shiner, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet CC Shad, Spot Tail Shiner, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR07 HESD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Emerald Shad Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR07 HBSD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Blue Shad Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RPR06FT Rapala Rippin' Rap Lipless Crankbait, 2 1/2", 1/2 oz, Firetiger The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system. Textured... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: FFSH5S-SLFT Berkley Flicker Shad Shallow, enhanced slow rise, side roll, & flash, 2'', size 8 Fusion19 treble, Slick Firetiger Proven Berkley Flicker Shad action for targeting shallower fish. The Flicker Shad shallow models feature the same great side roll and flash anglers have come to expect from Flicker Shad. Each bait is individually tank tested and sure to perform right out... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: FFSH7M-SLPC Berkley Flicker Shad Pro Flash Crankbait, 2 3/4", 5/16 oz, Slick Purple Candy Berkley has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $7.95 Add to Cart Compare Quick view
Quick view Details Freedom | sku: 64101 Freedom Sim Shad Silver Shad 3/8 oz MSRP: Now: $6.95 Add to Cart Compare Quick view Details Freedom | sku: 65017 Freedom Turnback Shad Vertical Jig 1 1/4" 3/32oz Fire Tiger Glow UV MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: PMD4-20 Northland Puppet Minnow 3" 9/16oz Glo Perch MSRP: Now: $7.95 Add to Cart Compare Quick view Details Rapala | sku: HJ10PCL Rapala Husky Jerk Pink Clown 4" 3/8 Oz Rattling Lure MSRP: Now: $13.95 Add to Cart Compare Quick view Details Strike King | sku: HCCMJ-342 Strike King Chick Magnet Jr 1/4oz 2-4 ft, Charteuse Copper MSRP: Now: $7.95 Add to Cart Compare Quick view Details Strike King | sku: HCCMJ-556 Strike King Chick Magnet Jr 1/4oz 2-4 ft, Baby Carp MSRP: Now: $7.95 Add to Cart Compare Quick view Details Strike King | sku: HCKVDJ300E-330 Strike King KVD Elite 300 Jerkbait, Pro Phantom Bluegill MSRP: Now: $18.95 Add to Cart Compare Quick view Details Strike King | sku: HCKVDJ300E-335 Strike King KVD Elite 300 Jerkbait, Pro TN Shad 2.0 MSRP: Now: $18.95 Add to Cart Compare Quick view Details Strike King | sku: HCKVDJ300E-338 Strike King KVD Elite 300 Jerkbait, Pro Table Rock MSRP: Now: $18.95 Add to Cart Compare Quick view Details Strike King | sku: HCKVDJ300E-339 Strike King KVD Elite 300 Jerkbait, Pro Phantom Perch MSRP: Now: $18.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD1206-RED Cotton Cordell CC Shad, Chrome Blue Back, Orange Belly, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD12STS1 Cotton Cordell CC Shad, Spot Tail Shiner, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07 HESD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Emerald Shad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07 HBSD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Blue Shad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RPR06FT Rapala Rippin' Rap Lipless Crankbait, 2 1/2", 1/2 oz, Firetiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Berkley | sku: FFSH5S-SLFT Berkley Flicker Shad Shallow, enhanced slow rise, side roll, & flash, 2'', size 8 Fusion19 treble, Slick Firetiger MSRP: Now: $8.95 Add to Cart Compare Quick view Details Berkley | sku: FFSH7M-SLPC Berkley Flicker Shad Pro Flash Crankbait, 2 3/4", 5/16 oz, Slick Purple Candy MSRP: Now: $7.95 Add to Cart Compare Quick view Details Freedom | sku: 66016 Freedom Blade Bait 3/4 oz Perch VMC #6 Double Hook and #6 Treble Hook MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RSN10 Northland Rumble Shiner 10, 4", 5/8 oz, # 3 Hook MSRP: Now: $12.95 Choose Options Compare Quick view Details Northland | sku: RST4 Northland Rumble Stick 4 1/4", 3/8 oz, #4 Hook MSRP: Now: $12.95 Choose Options Compare Quick view Details Rapala | sku: SR09GPSQ Rapala Shad Rap 09 3 1/2", 9/16 oz, Two # 3, Glow Pink Squirrel MSRP: Now: $18.95 Add to Cart Compare Quick view Details Rapala | sku: HJ14 Rapala Husky Jerk 12, 5 1/2", 5/8 oz, Three # 4 Hooks MSRP: Now: $13.95 Choose Options Compare Quick view Details Rapala | sku: HJ12 Rapala Husky Jerk 12, 4 3/4", 7/16 oz, Three # 6 Hooks MSRP: Now: $13.95 Choose Options Compare Quick view Details Rapala | sku: RVB05 Rapala Rap-V Blade 05, 2", 3/8 oz, No. 4 & No. 8 Hooks MSRP: Now: $14.95 Choose Options Compare Quick view Details Rapala | sku: SR08 Rapala Shad Rap 08 3 1/8", 3/8 oz, Two # 3 Hooks MSRP: Now: $17.95 Choose Options Compare Quick view Details Rapala | sku: SR07 Rapala Shad Rap Crankbait, 2 3/4", 1/4 oz, Crawdad, Floating MSRP: Now: $18.95 Choose Options Compare Quick view Details Rapala | sku: SR04 Rapala Shad Rap 04 1 1/2", 1/8 oz, Two # 8 Hooks MSRP: Now: $15.95 Choose Options Compare Quick view Details Northland | sku: RSN8-BT Northland Rumble Shiner - 3/8Oz - 3.25" - #4 Hook - 1/Box - Diving Depth 9-14' - Blue Tiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Rapala | sku: ULM06CH Rapala Ultra Light Minnow, 2 1/2", 1/8 oz, Chrome, Sinking MSRP: Now: $13.95 Add to Cart Compare Quick view Details Rapala | sku: ULM04CH Rapala Ultra Light Minnow, 1 1/2", 1/8 oz, Chrome, Sinking MSRP: Now: $12.95 Choose Options Compare Quick view Details Musky Innovations | sku: 07002 Musky Innovations Magnum Swimming Dawg 11" White Sucker MSRP: Now: $54.95 Add to Cart Compare Quick view Details Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold MSRP: Now: $11.79 Add to Cart Compare Quick view Details Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch MSRP: Now: $43.95 Add to Cart Compare Quick view Details Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz MSRP: Now: $9.95 Choose Options Compare Quick view Details Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz MSRP: Now: $6.95 Choose Options Compare Quick view Details Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz MSRP: Now: $10.29 Choose Options Compare Quick view Details Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz MSRP: Now: $16.95 Choose Options Compare Quick view Details Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz MSRP: Now: $16.95 Choose Options Compare Quick view Details Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz MSRP: Was: Now: $13.89 - $16.95 Choose Options Compare Quick view Details Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating MSRP: Now: $9.95 Choose Options Compare Quick view Details sku: C2503 Cotton Cordell Super Spot Lipless Crankbait, 3" , 1/2oz, Gold/Black, Sinking MSRP: Now: $6.95 Add to Cart Compare Quick view Drifter | sku: 1000S-63 Drifter Straight Believer Musky Trolling Plug 10" Fire Perch Its unique action shape and design, combined with a deep and shallow eyelet, allow this bait to be fished from the surface down to depths of 18 to 20 feet. Retrieve it slowly as a surface bait over thick vegetation; work it as a jerk bait or twitch bait... MSRP: Now: $47.95 Add to Cart Compare Quick view Berkley | sku: BHBVB-004-NWP Berkley Vibrato Lure, 1 1/2 " 1/8 oz two sz 12 treble Nat White Perch As its name implies, the Vibrato has a natural vibrating action. But unlike any other vibrating lure it vibrates on the fall, when jigged, twitched, retrieved steadily or trolled in any way and at any speed! MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: BHBVB-004-PKS Berkley Vibrato Lure, 1 1/2 " 1/8 oz two sz 12 treble Pinkescents As its name implies, the Vibrato has a natural vibrating action. But unlike any other vibrating lure it vibrates on the fall, when jigged, twitched, retrieved steadily or trolled in any way and at any speed! MSRP: Now: $8.95 Add to Cart Compare Quick view Freedom | sku: 64109 Freedom Sim Shad Perch 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64108 Freedom Sim Shad Bluegill 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64107 Freedom Sim Shad Fire Tiger 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64106 Freedom Sim Shad Blue Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64105 Freedom Sim Shad Purple Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64104 Freedom Sim Shad Dark Goby 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64103 Freedom Sim Shad Light Goby 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64102 Freedom Sim Shad Green Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64101 Freedom Sim Shad Silver Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 65017 Freedom Turnback Shad Vertical Jig 1 1/4" 3/32oz Fire Tiger Glow UV The Freedom Tackle Turnback Shad is the perfect vertical jig for open water or through the ice. The lure features a full metal body that swings freely on the metal line tie shaft. With a jerk of the rod the lure will dart off in random directions, turn... MSRP: Now: $6.95 Add to Cart Compare Quick view Northland | sku: PMD4-20 Northland Puppet Minnow 3" 9/16oz Glo Perch The most versatile and lethal jigging lure ever designed for vertical jigging below a boat or thru an ice hole. Tie one on and hang on. Lip-stick wide angle hooks. Allows anglers to change actions in seconds. Durable tail fin provides lifelike horizontal... MSRP: Now: $7.95 Add to Cart Compare Quick view Rapala | sku: HJ10PCL Rapala Husky Jerk Pink Clown 4" 3/8 Oz Rattling Lure Rapala Husky Jerk 10Color: Pink Clown4" - 3/8 ozTarget Depth: 4 - 8 ft Two No 5 Treble Hooks Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify... MSRP: Now: $13.95 Add to Cart Compare Quick view Strike King | sku: HCCMJ-342 Strike King Chick Magnet Jr 1/4oz 2-4 ft, Charteuse Copper Strike King’s Chick Magnet Jr is a 1/4-ounce flat-sided crankbait that is designed with a circuit-board bill. The flat-sided build of the Chick Magnet Jr displaces water and gives the lure a tight wobble that attracts fish. Built to dive 4-6 feet,... MSRP: Now: $7.95 Add to Cart Compare Quick view Strike King | sku: HCCMJ-556 Strike King Chick Magnet Jr 1/4oz 2-4 ft, Baby Carp Strike King’s Chick Magnet Jr is a 1/4-ounce flat-sided crankbait that is designed with a circuit-board bill. The flat-sided build of the Chick Magnet Jr displaces water and gives the lure a tight wobble that attracts fish. Built to dive 4-6 feet,... MSRP: Now: $7.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-330 Strike King KVD Elite 300 Jerkbait, Pro Phantom Bluegill Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-335 Strike King KVD Elite 300 Jerkbait, Pro TN Shad 2.0 Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-338 Strike King KVD Elite 300 Jerkbait, Pro Table Rock Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-339 Strike King KVD Elite 300 Jerkbait, Pro Phantom Perch Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD1206-RED Cotton Cordell CC Shad, Chrome Blue Back, Orange Belly, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet CC Shad, Chrome Blue Back, Orange Belly, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD12STS1 Cotton Cordell CC Shad, Spot Tail Shiner, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet CC Shad, Spot Tail Shiner, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR07 HESD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Emerald Shad Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR07 HBSD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Blue Shad Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RPR06FT Rapala Rippin' Rap Lipless Crankbait, 2 1/2", 1/2 oz, Firetiger The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system. Textured... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: FFSH5S-SLFT Berkley Flicker Shad Shallow, enhanced slow rise, side roll, & flash, 2'', size 8 Fusion19 treble, Slick Firetiger Proven Berkley Flicker Shad action for targeting shallower fish. The Flicker Shad shallow models feature the same great side roll and flash anglers have come to expect from Flicker Shad. Each bait is individually tank tested and sure to perform right out... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: FFSH7M-SLPC Berkley Flicker Shad Pro Flash Crankbait, 2 3/4", 5/16 oz, Slick Purple Candy Berkley has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $7.95 Add to Cart Compare Quick view
Quick view Details Freedom | sku: 65017 Freedom Turnback Shad Vertical Jig 1 1/4" 3/32oz Fire Tiger Glow UV MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: PMD4-20 Northland Puppet Minnow 3" 9/16oz Glo Perch MSRP: Now: $7.95 Add to Cart Compare Quick view Details Rapala | sku: HJ10PCL Rapala Husky Jerk Pink Clown 4" 3/8 Oz Rattling Lure MSRP: Now: $13.95 Add to Cart Compare Quick view Details Strike King | sku: HCCMJ-342 Strike King Chick Magnet Jr 1/4oz 2-4 ft, Charteuse Copper MSRP: Now: $7.95 Add to Cart Compare Quick view Details Strike King | sku: HCCMJ-556 Strike King Chick Magnet Jr 1/4oz 2-4 ft, Baby Carp MSRP: Now: $7.95 Add to Cart Compare Quick view Details Strike King | sku: HCKVDJ300E-330 Strike King KVD Elite 300 Jerkbait, Pro Phantom Bluegill MSRP: Now: $18.95 Add to Cart Compare Quick view Details Strike King | sku: HCKVDJ300E-335 Strike King KVD Elite 300 Jerkbait, Pro TN Shad 2.0 MSRP: Now: $18.95 Add to Cart Compare Quick view Details Strike King | sku: HCKVDJ300E-338 Strike King KVD Elite 300 Jerkbait, Pro Table Rock MSRP: Now: $18.95 Add to Cart Compare Quick view Details Strike King | sku: HCKVDJ300E-339 Strike King KVD Elite 300 Jerkbait, Pro Phantom Perch MSRP: Now: $18.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD1206-RED Cotton Cordell CC Shad, Chrome Blue Back, Orange Belly, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD12STS1 Cotton Cordell CC Shad, Spot Tail Shiner, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07 HESD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Emerald Shad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07 HBSD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Blue Shad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RPR06FT Rapala Rippin' Rap Lipless Crankbait, 2 1/2", 1/2 oz, Firetiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Berkley | sku: FFSH5S-SLFT Berkley Flicker Shad Shallow, enhanced slow rise, side roll, & flash, 2'', size 8 Fusion19 treble, Slick Firetiger MSRP: Now: $8.95 Add to Cart Compare Quick view Details Berkley | sku: FFSH7M-SLPC Berkley Flicker Shad Pro Flash Crankbait, 2 3/4", 5/16 oz, Slick Purple Candy MSRP: Now: $7.95 Add to Cart Compare Quick view Details Freedom | sku: 66016 Freedom Blade Bait 3/4 oz Perch VMC #6 Double Hook and #6 Treble Hook MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RSN10 Northland Rumble Shiner 10, 4", 5/8 oz, # 3 Hook MSRP: Now: $12.95 Choose Options Compare Quick view Details Northland | sku: RST4 Northland Rumble Stick 4 1/4", 3/8 oz, #4 Hook MSRP: Now: $12.95 Choose Options Compare Quick view Details Rapala | sku: SR09GPSQ Rapala Shad Rap 09 3 1/2", 9/16 oz, Two # 3, Glow Pink Squirrel MSRP: Now: $18.95 Add to Cart Compare Quick view Details Rapala | sku: HJ14 Rapala Husky Jerk 12, 5 1/2", 5/8 oz, Three # 4 Hooks MSRP: Now: $13.95 Choose Options Compare Quick view Details Rapala | sku: HJ12 Rapala Husky Jerk 12, 4 3/4", 7/16 oz, Three # 6 Hooks MSRP: Now: $13.95 Choose Options Compare Quick view Details Rapala | sku: RVB05 Rapala Rap-V Blade 05, 2", 3/8 oz, No. 4 & No. 8 Hooks MSRP: Now: $14.95 Choose Options Compare Quick view Details Rapala | sku: SR08 Rapala Shad Rap 08 3 1/8", 3/8 oz, Two # 3 Hooks MSRP: Now: $17.95 Choose Options Compare Quick view Details Rapala | sku: SR07 Rapala Shad Rap Crankbait, 2 3/4", 1/4 oz, Crawdad, Floating MSRP: Now: $18.95 Choose Options Compare Quick view Details Rapala | sku: SR04 Rapala Shad Rap 04 1 1/2", 1/8 oz, Two # 8 Hooks MSRP: Now: $15.95 Choose Options Compare Quick view Details Northland | sku: RSN8-BT Northland Rumble Shiner - 3/8Oz - 3.25" - #4 Hook - 1/Box - Diving Depth 9-14' - Blue Tiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Rapala | sku: ULM06CH Rapala Ultra Light Minnow, 2 1/2", 1/8 oz, Chrome, Sinking MSRP: Now: $13.95 Add to Cart Compare Quick view Details Rapala | sku: ULM04CH Rapala Ultra Light Minnow, 1 1/2", 1/8 oz, Chrome, Sinking MSRP: Now: $12.95 Choose Options Compare Quick view Details Musky Innovations | sku: 07002 Musky Innovations Magnum Swimming Dawg 11" White Sucker MSRP: Now: $54.95 Add to Cart Compare Quick view Details Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold MSRP: Now: $11.79 Add to Cart Compare Quick view Details Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch MSRP: Now: $43.95 Add to Cart Compare Quick view Details Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz MSRP: Now: $9.95 Choose Options Compare Quick view Details Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz MSRP: Now: $6.95 Choose Options Compare Quick view Details Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz MSRP: Now: $10.29 Choose Options Compare Quick view Details Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz MSRP: Now: $16.95 Choose Options Compare Quick view Details Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz MSRP: Now: $16.95 Choose Options Compare Quick view Details Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz MSRP: Was: Now: $13.89 - $16.95 Choose Options Compare Quick view Details Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating MSRP: Now: $9.95 Choose Options Compare Quick view Details sku: C2503 Cotton Cordell Super Spot Lipless Crankbait, 3" , 1/2oz, Gold/Black, Sinking MSRP: Now: $6.95 Add to Cart Compare Quick view Drifter | sku: 1000S-63 Drifter Straight Believer Musky Trolling Plug 10" Fire Perch Its unique action shape and design, combined with a deep and shallow eyelet, allow this bait to be fished from the surface down to depths of 18 to 20 feet. Retrieve it slowly as a surface bait over thick vegetation; work it as a jerk bait or twitch bait... MSRP: Now: $47.95 Add to Cart Compare Quick view Berkley | sku: BHBVB-004-NWP Berkley Vibrato Lure, 1 1/2 " 1/8 oz two sz 12 treble Nat White Perch As its name implies, the Vibrato has a natural vibrating action. But unlike any other vibrating lure it vibrates on the fall, when jigged, twitched, retrieved steadily or trolled in any way and at any speed! MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: BHBVB-004-PKS Berkley Vibrato Lure, 1 1/2 " 1/8 oz two sz 12 treble Pinkescents As its name implies, the Vibrato has a natural vibrating action. But unlike any other vibrating lure it vibrates on the fall, when jigged, twitched, retrieved steadily or trolled in any way and at any speed! MSRP: Now: $8.95 Add to Cart Compare Quick view Freedom | sku: 64109 Freedom Sim Shad Perch 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64108 Freedom Sim Shad Bluegill 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64107 Freedom Sim Shad Fire Tiger 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64106 Freedom Sim Shad Blue Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64105 Freedom Sim Shad Purple Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64104 Freedom Sim Shad Dark Goby 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64103 Freedom Sim Shad Light Goby 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64102 Freedom Sim Shad Green Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64101 Freedom Sim Shad Silver Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 65017 Freedom Turnback Shad Vertical Jig 1 1/4" 3/32oz Fire Tiger Glow UV The Freedom Tackle Turnback Shad is the perfect vertical jig for open water or through the ice. The lure features a full metal body that swings freely on the metal line tie shaft. With a jerk of the rod the lure will dart off in random directions, turn... MSRP: Now: $6.95 Add to Cart Compare Quick view Northland | sku: PMD4-20 Northland Puppet Minnow 3" 9/16oz Glo Perch The most versatile and lethal jigging lure ever designed for vertical jigging below a boat or thru an ice hole. Tie one on and hang on. Lip-stick wide angle hooks. Allows anglers to change actions in seconds. Durable tail fin provides lifelike horizontal... MSRP: Now: $7.95 Add to Cart Compare Quick view Rapala | sku: HJ10PCL Rapala Husky Jerk Pink Clown 4" 3/8 Oz Rattling Lure Rapala Husky Jerk 10Color: Pink Clown4" - 3/8 ozTarget Depth: 4 - 8 ft Two No 5 Treble Hooks Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify... MSRP: Now: $13.95 Add to Cart Compare Quick view Strike King | sku: HCCMJ-342 Strike King Chick Magnet Jr 1/4oz 2-4 ft, Charteuse Copper Strike King’s Chick Magnet Jr is a 1/4-ounce flat-sided crankbait that is designed with a circuit-board bill. The flat-sided build of the Chick Magnet Jr displaces water and gives the lure a tight wobble that attracts fish. Built to dive 4-6 feet,... MSRP: Now: $7.95 Add to Cart Compare Quick view Strike King | sku: HCCMJ-556 Strike King Chick Magnet Jr 1/4oz 2-4 ft, Baby Carp Strike King’s Chick Magnet Jr is a 1/4-ounce flat-sided crankbait that is designed with a circuit-board bill. The flat-sided build of the Chick Magnet Jr displaces water and gives the lure a tight wobble that attracts fish. Built to dive 4-6 feet,... MSRP: Now: $7.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-330 Strike King KVD Elite 300 Jerkbait, Pro Phantom Bluegill Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-335 Strike King KVD Elite 300 Jerkbait, Pro TN Shad 2.0 Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-338 Strike King KVD Elite 300 Jerkbait, Pro Table Rock Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-339 Strike King KVD Elite 300 Jerkbait, Pro Phantom Perch Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD1206-RED Cotton Cordell CC Shad, Chrome Blue Back, Orange Belly, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet CC Shad, Chrome Blue Back, Orange Belly, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD12STS1 Cotton Cordell CC Shad, Spot Tail Shiner, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet CC Shad, Spot Tail Shiner, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR07 HESD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Emerald Shad Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR07 HBSD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Blue Shad Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RPR06FT Rapala Rippin' Rap Lipless Crankbait, 2 1/2", 1/2 oz, Firetiger The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system. Textured... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: FFSH5S-SLFT Berkley Flicker Shad Shallow, enhanced slow rise, side roll, & flash, 2'', size 8 Fusion19 treble, Slick Firetiger Proven Berkley Flicker Shad action for targeting shallower fish. The Flicker Shad shallow models feature the same great side roll and flash anglers have come to expect from Flicker Shad. Each bait is individually tank tested and sure to perform right out... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: FFSH7M-SLPC Berkley Flicker Shad Pro Flash Crankbait, 2 3/4", 5/16 oz, Slick Purple Candy Berkley has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $7.95 Add to Cart Compare Quick view
Quick view Details Northland | sku: PMD4-20 Northland Puppet Minnow 3" 9/16oz Glo Perch MSRP: Now: $7.95 Add to Cart Compare Quick view Details Rapala | sku: HJ10PCL Rapala Husky Jerk Pink Clown 4" 3/8 Oz Rattling Lure MSRP: Now: $13.95 Add to Cart Compare Quick view Details Strike King | sku: HCCMJ-342 Strike King Chick Magnet Jr 1/4oz 2-4 ft, Charteuse Copper MSRP: Now: $7.95 Add to Cart Compare Quick view Details Strike King | sku: HCCMJ-556 Strike King Chick Magnet Jr 1/4oz 2-4 ft, Baby Carp MSRP: Now: $7.95 Add to Cart Compare Quick view Details Strike King | sku: HCKVDJ300E-330 Strike King KVD Elite 300 Jerkbait, Pro Phantom Bluegill MSRP: Now: $18.95 Add to Cart Compare Quick view Details Strike King | sku: HCKVDJ300E-335 Strike King KVD Elite 300 Jerkbait, Pro TN Shad 2.0 MSRP: Now: $18.95 Add to Cart Compare Quick view Details Strike King | sku: HCKVDJ300E-338 Strike King KVD Elite 300 Jerkbait, Pro Table Rock MSRP: Now: $18.95 Add to Cart Compare Quick view Details Strike King | sku: HCKVDJ300E-339 Strike King KVD Elite 300 Jerkbait, Pro Phantom Perch MSRP: Now: $18.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD1206-RED Cotton Cordell CC Shad, Chrome Blue Back, Orange Belly, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD12STS1 Cotton Cordell CC Shad, Spot Tail Shiner, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07 HESD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Emerald Shad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07 HBSD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Blue Shad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RPR06FT Rapala Rippin' Rap Lipless Crankbait, 2 1/2", 1/2 oz, Firetiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Berkley | sku: FFSH5S-SLFT Berkley Flicker Shad Shallow, enhanced slow rise, side roll, & flash, 2'', size 8 Fusion19 treble, Slick Firetiger MSRP: Now: $8.95 Add to Cart Compare Quick view Details Berkley | sku: FFSH7M-SLPC Berkley Flicker Shad Pro Flash Crankbait, 2 3/4", 5/16 oz, Slick Purple Candy MSRP: Now: $7.95 Add to Cart Compare Quick view Details Freedom | sku: 66016 Freedom Blade Bait 3/4 oz Perch VMC #6 Double Hook and #6 Treble Hook MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RSN10 Northland Rumble Shiner 10, 4", 5/8 oz, # 3 Hook MSRP: Now: $12.95 Choose Options Compare Quick view Details Northland | sku: RST4 Northland Rumble Stick 4 1/4", 3/8 oz, #4 Hook MSRP: Now: $12.95 Choose Options Compare Quick view Details Rapala | sku: SR09GPSQ Rapala Shad Rap 09 3 1/2", 9/16 oz, Two # 3, Glow Pink Squirrel MSRP: Now: $18.95 Add to Cart Compare Quick view Details Rapala | sku: HJ14 Rapala Husky Jerk 12, 5 1/2", 5/8 oz, Three # 4 Hooks MSRP: Now: $13.95 Choose Options Compare Quick view Details Rapala | sku: HJ12 Rapala Husky Jerk 12, 4 3/4", 7/16 oz, Three # 6 Hooks MSRP: Now: $13.95 Choose Options Compare Quick view Details Rapala | sku: RVB05 Rapala Rap-V Blade 05, 2", 3/8 oz, No. 4 & No. 8 Hooks MSRP: Now: $14.95 Choose Options Compare Quick view Details Rapala | sku: SR08 Rapala Shad Rap 08 3 1/8", 3/8 oz, Two # 3 Hooks MSRP: Now: $17.95 Choose Options Compare Quick view Details Rapala | sku: SR07 Rapala Shad Rap Crankbait, 2 3/4", 1/4 oz, Crawdad, Floating MSRP: Now: $18.95 Choose Options Compare Quick view Details Rapala | sku: SR04 Rapala Shad Rap 04 1 1/2", 1/8 oz, Two # 8 Hooks MSRP: Now: $15.95 Choose Options Compare Quick view Details Northland | sku: RSN8-BT Northland Rumble Shiner - 3/8Oz - 3.25" - #4 Hook - 1/Box - Diving Depth 9-14' - Blue Tiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Rapala | sku: ULM06CH Rapala Ultra Light Minnow, 2 1/2", 1/8 oz, Chrome, Sinking MSRP: Now: $13.95 Add to Cart Compare Quick view Details Rapala | sku: ULM04CH Rapala Ultra Light Minnow, 1 1/2", 1/8 oz, Chrome, Sinking MSRP: Now: $12.95 Choose Options Compare Quick view Details Musky Innovations | sku: 07002 Musky Innovations Magnum Swimming Dawg 11" White Sucker MSRP: Now: $54.95 Add to Cart Compare Quick view Details Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold MSRP: Now: $11.79 Add to Cart Compare Quick view Details Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch MSRP: Now: $43.95 Add to Cart Compare Quick view Details Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz MSRP: Now: $9.95 Choose Options Compare Quick view Details Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz MSRP: Now: $6.95 Choose Options Compare Quick view Details Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz MSRP: Now: $10.29 Choose Options Compare Quick view Details Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz MSRP: Now: $16.95 Choose Options Compare Quick view Details Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz MSRP: Now: $16.95 Choose Options Compare Quick view Details Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz MSRP: Was: Now: $13.89 - $16.95 Choose Options Compare Quick view Details Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating MSRP: Now: $9.95 Choose Options Compare Quick view Details sku: C2503 Cotton Cordell Super Spot Lipless Crankbait, 3" , 1/2oz, Gold/Black, Sinking MSRP: Now: $6.95 Add to Cart Compare Quick view Drifter | sku: 1000S-63 Drifter Straight Believer Musky Trolling Plug 10" Fire Perch Its unique action shape and design, combined with a deep and shallow eyelet, allow this bait to be fished from the surface down to depths of 18 to 20 feet. Retrieve it slowly as a surface bait over thick vegetation; work it as a jerk bait or twitch bait... MSRP: Now: $47.95 Add to Cart Compare Quick view Berkley | sku: BHBVB-004-NWP Berkley Vibrato Lure, 1 1/2 " 1/8 oz two sz 12 treble Nat White Perch As its name implies, the Vibrato has a natural vibrating action. But unlike any other vibrating lure it vibrates on the fall, when jigged, twitched, retrieved steadily or trolled in any way and at any speed! MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: BHBVB-004-PKS Berkley Vibrato Lure, 1 1/2 " 1/8 oz two sz 12 treble Pinkescents As its name implies, the Vibrato has a natural vibrating action. But unlike any other vibrating lure it vibrates on the fall, when jigged, twitched, retrieved steadily or trolled in any way and at any speed! MSRP: Now: $8.95 Add to Cart Compare Quick view Freedom | sku: 64109 Freedom Sim Shad Perch 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64108 Freedom Sim Shad Bluegill 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64107 Freedom Sim Shad Fire Tiger 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64106 Freedom Sim Shad Blue Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64105 Freedom Sim Shad Purple Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64104 Freedom Sim Shad Dark Goby 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64103 Freedom Sim Shad Light Goby 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64102 Freedom Sim Shad Green Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64101 Freedom Sim Shad Silver Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 65017 Freedom Turnback Shad Vertical Jig 1 1/4" 3/32oz Fire Tiger Glow UV The Freedom Tackle Turnback Shad is the perfect vertical jig for open water or through the ice. The lure features a full metal body that swings freely on the metal line tie shaft. With a jerk of the rod the lure will dart off in random directions, turn... MSRP: Now: $6.95 Add to Cart Compare Quick view Northland | sku: PMD4-20 Northland Puppet Minnow 3" 9/16oz Glo Perch The most versatile and lethal jigging lure ever designed for vertical jigging below a boat or thru an ice hole. Tie one on and hang on. Lip-stick wide angle hooks. Allows anglers to change actions in seconds. Durable tail fin provides lifelike horizontal... MSRP: Now: $7.95 Add to Cart Compare Quick view Rapala | sku: HJ10PCL Rapala Husky Jerk Pink Clown 4" 3/8 Oz Rattling Lure Rapala Husky Jerk 10Color: Pink Clown4" - 3/8 ozTarget Depth: 4 - 8 ft Two No 5 Treble Hooks Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify... MSRP: Now: $13.95 Add to Cart Compare Quick view Strike King | sku: HCCMJ-342 Strike King Chick Magnet Jr 1/4oz 2-4 ft, Charteuse Copper Strike King’s Chick Magnet Jr is a 1/4-ounce flat-sided crankbait that is designed with a circuit-board bill. The flat-sided build of the Chick Magnet Jr displaces water and gives the lure a tight wobble that attracts fish. Built to dive 4-6 feet,... MSRP: Now: $7.95 Add to Cart Compare Quick view Strike King | sku: HCCMJ-556 Strike King Chick Magnet Jr 1/4oz 2-4 ft, Baby Carp Strike King’s Chick Magnet Jr is a 1/4-ounce flat-sided crankbait that is designed with a circuit-board bill. The flat-sided build of the Chick Magnet Jr displaces water and gives the lure a tight wobble that attracts fish. Built to dive 4-6 feet,... MSRP: Now: $7.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-330 Strike King KVD Elite 300 Jerkbait, Pro Phantom Bluegill Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-335 Strike King KVD Elite 300 Jerkbait, Pro TN Shad 2.0 Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-338 Strike King KVD Elite 300 Jerkbait, Pro Table Rock Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-339 Strike King KVD Elite 300 Jerkbait, Pro Phantom Perch Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD1206-RED Cotton Cordell CC Shad, Chrome Blue Back, Orange Belly, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet CC Shad, Chrome Blue Back, Orange Belly, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD12STS1 Cotton Cordell CC Shad, Spot Tail Shiner, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet CC Shad, Spot Tail Shiner, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR07 HESD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Emerald Shad Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR07 HBSD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Blue Shad Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RPR06FT Rapala Rippin' Rap Lipless Crankbait, 2 1/2", 1/2 oz, Firetiger The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system. Textured... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: FFSH5S-SLFT Berkley Flicker Shad Shallow, enhanced slow rise, side roll, & flash, 2'', size 8 Fusion19 treble, Slick Firetiger Proven Berkley Flicker Shad action for targeting shallower fish. The Flicker Shad shallow models feature the same great side roll and flash anglers have come to expect from Flicker Shad. Each bait is individually tank tested and sure to perform right out... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: FFSH7M-SLPC Berkley Flicker Shad Pro Flash Crankbait, 2 3/4", 5/16 oz, Slick Purple Candy Berkley has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $7.95 Add to Cart Compare Quick view
Quick view Details Rapala | sku: HJ10PCL Rapala Husky Jerk Pink Clown 4" 3/8 Oz Rattling Lure MSRP: Now: $13.95 Add to Cart Compare Quick view Details Strike King | sku: HCCMJ-342 Strike King Chick Magnet Jr 1/4oz 2-4 ft, Charteuse Copper MSRP: Now: $7.95 Add to Cart Compare Quick view Details Strike King | sku: HCCMJ-556 Strike King Chick Magnet Jr 1/4oz 2-4 ft, Baby Carp MSRP: Now: $7.95 Add to Cart Compare Quick view Details Strike King | sku: HCKVDJ300E-330 Strike King KVD Elite 300 Jerkbait, Pro Phantom Bluegill MSRP: Now: $18.95 Add to Cart Compare Quick view Details Strike King | sku: HCKVDJ300E-335 Strike King KVD Elite 300 Jerkbait, Pro TN Shad 2.0 MSRP: Now: $18.95 Add to Cart Compare Quick view Details Strike King | sku: HCKVDJ300E-338 Strike King KVD Elite 300 Jerkbait, Pro Table Rock MSRP: Now: $18.95 Add to Cart Compare Quick view Details Strike King | sku: HCKVDJ300E-339 Strike King KVD Elite 300 Jerkbait, Pro Phantom Perch MSRP: Now: $18.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD1206-RED Cotton Cordell CC Shad, Chrome Blue Back, Orange Belly, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD12STS1 Cotton Cordell CC Shad, Spot Tail Shiner, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07 HESD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Emerald Shad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07 HBSD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Blue Shad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RPR06FT Rapala Rippin' Rap Lipless Crankbait, 2 1/2", 1/2 oz, Firetiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Berkley | sku: FFSH5S-SLFT Berkley Flicker Shad Shallow, enhanced slow rise, side roll, & flash, 2'', size 8 Fusion19 treble, Slick Firetiger MSRP: Now: $8.95 Add to Cart Compare Quick view Details Berkley | sku: FFSH7M-SLPC Berkley Flicker Shad Pro Flash Crankbait, 2 3/4", 5/16 oz, Slick Purple Candy MSRP: Now: $7.95 Add to Cart Compare Quick view Details Freedom | sku: 66016 Freedom Blade Bait 3/4 oz Perch VMC #6 Double Hook and #6 Treble Hook MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RSN10 Northland Rumble Shiner 10, 4", 5/8 oz, # 3 Hook MSRP: Now: $12.95 Choose Options Compare Quick view Details Northland | sku: RST4 Northland Rumble Stick 4 1/4", 3/8 oz, #4 Hook MSRP: Now: $12.95 Choose Options Compare Quick view Details Rapala | sku: SR09GPSQ Rapala Shad Rap 09 3 1/2", 9/16 oz, Two # 3, Glow Pink Squirrel MSRP: Now: $18.95 Add to Cart Compare Quick view Details Rapala | sku: HJ14 Rapala Husky Jerk 12, 5 1/2", 5/8 oz, Three # 4 Hooks MSRP: Now: $13.95 Choose Options Compare Quick view Details Rapala | sku: HJ12 Rapala Husky Jerk 12, 4 3/4", 7/16 oz, Three # 6 Hooks MSRP: Now: $13.95 Choose Options Compare Quick view Details Rapala | sku: RVB05 Rapala Rap-V Blade 05, 2", 3/8 oz, No. 4 & No. 8 Hooks MSRP: Now: $14.95 Choose Options Compare Quick view Details Rapala | sku: SR08 Rapala Shad Rap 08 3 1/8", 3/8 oz, Two # 3 Hooks MSRP: Now: $17.95 Choose Options Compare Quick view Details Rapala | sku: SR07 Rapala Shad Rap Crankbait, 2 3/4", 1/4 oz, Crawdad, Floating MSRP: Now: $18.95 Choose Options Compare Quick view Details Rapala | sku: SR04 Rapala Shad Rap 04 1 1/2", 1/8 oz, Two # 8 Hooks MSRP: Now: $15.95 Choose Options Compare Quick view Details Northland | sku: RSN8-BT Northland Rumble Shiner - 3/8Oz - 3.25" - #4 Hook - 1/Box - Diving Depth 9-14' - Blue Tiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Rapala | sku: ULM06CH Rapala Ultra Light Minnow, 2 1/2", 1/8 oz, Chrome, Sinking MSRP: Now: $13.95 Add to Cart Compare Quick view Details Rapala | sku: ULM04CH Rapala Ultra Light Minnow, 1 1/2", 1/8 oz, Chrome, Sinking MSRP: Now: $12.95 Choose Options Compare Quick view Details Musky Innovations | sku: 07002 Musky Innovations Magnum Swimming Dawg 11" White Sucker MSRP: Now: $54.95 Add to Cart Compare Quick view Details Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold MSRP: Now: $11.79 Add to Cart Compare Quick view Details Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch MSRP: Now: $43.95 Add to Cart Compare Quick view Details Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz MSRP: Now: $9.95 Choose Options Compare Quick view Details Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz MSRP: Now: $6.95 Choose Options Compare Quick view Details Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz MSRP: Now: $10.29 Choose Options Compare Quick view Details Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz MSRP: Now: $16.95 Choose Options Compare Quick view Details Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz MSRP: Now: $16.95 Choose Options Compare Quick view Details Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz MSRP: Was: Now: $13.89 - $16.95 Choose Options Compare Quick view Details Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating MSRP: Now: $9.95 Choose Options Compare Quick view Details sku: C2503 Cotton Cordell Super Spot Lipless Crankbait, 3" , 1/2oz, Gold/Black, Sinking MSRP: Now: $6.95 Add to Cart Compare Quick view Drifter | sku: 1000S-63 Drifter Straight Believer Musky Trolling Plug 10" Fire Perch Its unique action shape and design, combined with a deep and shallow eyelet, allow this bait to be fished from the surface down to depths of 18 to 20 feet. Retrieve it slowly as a surface bait over thick vegetation; work it as a jerk bait or twitch bait... MSRP: Now: $47.95 Add to Cart Compare Quick view Berkley | sku: BHBVB-004-NWP Berkley Vibrato Lure, 1 1/2 " 1/8 oz two sz 12 treble Nat White Perch As its name implies, the Vibrato has a natural vibrating action. But unlike any other vibrating lure it vibrates on the fall, when jigged, twitched, retrieved steadily or trolled in any way and at any speed! MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: BHBVB-004-PKS Berkley Vibrato Lure, 1 1/2 " 1/8 oz two sz 12 treble Pinkescents As its name implies, the Vibrato has a natural vibrating action. But unlike any other vibrating lure it vibrates on the fall, when jigged, twitched, retrieved steadily or trolled in any way and at any speed! MSRP: Now: $8.95 Add to Cart Compare Quick view Freedom | sku: 64109 Freedom Sim Shad Perch 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64108 Freedom Sim Shad Bluegill 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64107 Freedom Sim Shad Fire Tiger 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64106 Freedom Sim Shad Blue Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64105 Freedom Sim Shad Purple Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64104 Freedom Sim Shad Dark Goby 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64103 Freedom Sim Shad Light Goby 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64102 Freedom Sim Shad Green Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64101 Freedom Sim Shad Silver Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 65017 Freedom Turnback Shad Vertical Jig 1 1/4" 3/32oz Fire Tiger Glow UV The Freedom Tackle Turnback Shad is the perfect vertical jig for open water or through the ice. The lure features a full metal body that swings freely on the metal line tie shaft. With a jerk of the rod the lure will dart off in random directions, turn... MSRP: Now: $6.95 Add to Cart Compare Quick view Northland | sku: PMD4-20 Northland Puppet Minnow 3" 9/16oz Glo Perch The most versatile and lethal jigging lure ever designed for vertical jigging below a boat or thru an ice hole. Tie one on and hang on. Lip-stick wide angle hooks. Allows anglers to change actions in seconds. Durable tail fin provides lifelike horizontal... MSRP: Now: $7.95 Add to Cart Compare Quick view Rapala | sku: HJ10PCL Rapala Husky Jerk Pink Clown 4" 3/8 Oz Rattling Lure Rapala Husky Jerk 10Color: Pink Clown4" - 3/8 ozTarget Depth: 4 - 8 ft Two No 5 Treble Hooks Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify... MSRP: Now: $13.95 Add to Cart Compare Quick view Strike King | sku: HCCMJ-342 Strike King Chick Magnet Jr 1/4oz 2-4 ft, Charteuse Copper Strike King’s Chick Magnet Jr is a 1/4-ounce flat-sided crankbait that is designed with a circuit-board bill. The flat-sided build of the Chick Magnet Jr displaces water and gives the lure a tight wobble that attracts fish. Built to dive 4-6 feet,... MSRP: Now: $7.95 Add to Cart Compare Quick view Strike King | sku: HCCMJ-556 Strike King Chick Magnet Jr 1/4oz 2-4 ft, Baby Carp Strike King’s Chick Magnet Jr is a 1/4-ounce flat-sided crankbait that is designed with a circuit-board bill. The flat-sided build of the Chick Magnet Jr displaces water and gives the lure a tight wobble that attracts fish. Built to dive 4-6 feet,... MSRP: Now: $7.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-330 Strike King KVD Elite 300 Jerkbait, Pro Phantom Bluegill Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-335 Strike King KVD Elite 300 Jerkbait, Pro TN Shad 2.0 Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-338 Strike King KVD Elite 300 Jerkbait, Pro Table Rock Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-339 Strike King KVD Elite 300 Jerkbait, Pro Phantom Perch Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD1206-RED Cotton Cordell CC Shad, Chrome Blue Back, Orange Belly, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet CC Shad, Chrome Blue Back, Orange Belly, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD12STS1 Cotton Cordell CC Shad, Spot Tail Shiner, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet CC Shad, Spot Tail Shiner, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR07 HESD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Emerald Shad Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR07 HBSD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Blue Shad Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RPR06FT Rapala Rippin' Rap Lipless Crankbait, 2 1/2", 1/2 oz, Firetiger The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system. Textured... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: FFSH5S-SLFT Berkley Flicker Shad Shallow, enhanced slow rise, side roll, & flash, 2'', size 8 Fusion19 treble, Slick Firetiger Proven Berkley Flicker Shad action for targeting shallower fish. The Flicker Shad shallow models feature the same great side roll and flash anglers have come to expect from Flicker Shad. Each bait is individually tank tested and sure to perform right out... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: FFSH7M-SLPC Berkley Flicker Shad Pro Flash Crankbait, 2 3/4", 5/16 oz, Slick Purple Candy Berkley has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $7.95 Add to Cart Compare Quick view
Quick view Details Strike King | sku: HCCMJ-342 Strike King Chick Magnet Jr 1/4oz 2-4 ft, Charteuse Copper MSRP: Now: $7.95 Add to Cart Compare Quick view Details Strike King | sku: HCCMJ-556 Strike King Chick Magnet Jr 1/4oz 2-4 ft, Baby Carp MSRP: Now: $7.95 Add to Cart Compare Quick view Details Strike King | sku: HCKVDJ300E-330 Strike King KVD Elite 300 Jerkbait, Pro Phantom Bluegill MSRP: Now: $18.95 Add to Cart Compare Quick view Details Strike King | sku: HCKVDJ300E-335 Strike King KVD Elite 300 Jerkbait, Pro TN Shad 2.0 MSRP: Now: $18.95 Add to Cart Compare Quick view Details Strike King | sku: HCKVDJ300E-338 Strike King KVD Elite 300 Jerkbait, Pro Table Rock MSRP: Now: $18.95 Add to Cart Compare Quick view Details Strike King | sku: HCKVDJ300E-339 Strike King KVD Elite 300 Jerkbait, Pro Phantom Perch MSRP: Now: $18.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD1206-RED Cotton Cordell CC Shad, Chrome Blue Back, Orange Belly, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD12STS1 Cotton Cordell CC Shad, Spot Tail Shiner, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07 HESD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Emerald Shad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07 HBSD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Blue Shad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RPR06FT Rapala Rippin' Rap Lipless Crankbait, 2 1/2", 1/2 oz, Firetiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Berkley | sku: FFSH5S-SLFT Berkley Flicker Shad Shallow, enhanced slow rise, side roll, & flash, 2'', size 8 Fusion19 treble, Slick Firetiger MSRP: Now: $8.95 Add to Cart Compare Quick view Details Berkley | sku: FFSH7M-SLPC Berkley Flicker Shad Pro Flash Crankbait, 2 3/4", 5/16 oz, Slick Purple Candy MSRP: Now: $7.95 Add to Cart Compare Quick view Details Freedom | sku: 66016 Freedom Blade Bait 3/4 oz Perch VMC #6 Double Hook and #6 Treble Hook MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RSN10 Northland Rumble Shiner 10, 4", 5/8 oz, # 3 Hook MSRP: Now: $12.95 Choose Options Compare Quick view Details Northland | sku: RST4 Northland Rumble Stick 4 1/4", 3/8 oz, #4 Hook MSRP: Now: $12.95 Choose Options Compare Quick view Details Rapala | sku: SR09GPSQ Rapala Shad Rap 09 3 1/2", 9/16 oz, Two # 3, Glow Pink Squirrel MSRP: Now: $18.95 Add to Cart Compare Quick view Details Rapala | sku: HJ14 Rapala Husky Jerk 12, 5 1/2", 5/8 oz, Three # 4 Hooks MSRP: Now: $13.95 Choose Options Compare Quick view Details Rapala | sku: HJ12 Rapala Husky Jerk 12, 4 3/4", 7/16 oz, Three # 6 Hooks MSRP: Now: $13.95 Choose Options Compare Quick view Details Rapala | sku: RVB05 Rapala Rap-V Blade 05, 2", 3/8 oz, No. 4 & No. 8 Hooks MSRP: Now: $14.95 Choose Options Compare Quick view Details Rapala | sku: SR08 Rapala Shad Rap 08 3 1/8", 3/8 oz, Two # 3 Hooks MSRP: Now: $17.95 Choose Options Compare Quick view Details Rapala | sku: SR07 Rapala Shad Rap Crankbait, 2 3/4", 1/4 oz, Crawdad, Floating MSRP: Now: $18.95 Choose Options Compare Quick view Details Rapala | sku: SR04 Rapala Shad Rap 04 1 1/2", 1/8 oz, Two # 8 Hooks MSRP: Now: $15.95 Choose Options Compare Quick view Details Northland | sku: RSN8-BT Northland Rumble Shiner - 3/8Oz - 3.25" - #4 Hook - 1/Box - Diving Depth 9-14' - Blue Tiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Rapala | sku: ULM06CH Rapala Ultra Light Minnow, 2 1/2", 1/8 oz, Chrome, Sinking MSRP: Now: $13.95 Add to Cart Compare Quick view Details Rapala | sku: ULM04CH Rapala Ultra Light Minnow, 1 1/2", 1/8 oz, Chrome, Sinking MSRP: Now: $12.95 Choose Options Compare Quick view Details Musky Innovations | sku: 07002 Musky Innovations Magnum Swimming Dawg 11" White Sucker MSRP: Now: $54.95 Add to Cart Compare Quick view Details Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold MSRP: Now: $11.79 Add to Cart Compare Quick view Details Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch MSRP: Now: $43.95 Add to Cart Compare Quick view Details Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz MSRP: Now: $9.95 Choose Options Compare Quick view Details Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz MSRP: Now: $6.95 Choose Options Compare Quick view Details Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz MSRP: Now: $10.29 Choose Options Compare Quick view Details Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz MSRP: Now: $16.95 Choose Options Compare Quick view Details Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz MSRP: Now: $16.95 Choose Options Compare Quick view Details Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz MSRP: Was: Now: $13.89 - $16.95 Choose Options Compare Quick view Details Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating MSRP: Now: $9.95 Choose Options Compare Quick view Details sku: C2503 Cotton Cordell Super Spot Lipless Crankbait, 3" , 1/2oz, Gold/Black, Sinking MSRP: Now: $6.95 Add to Cart Compare Quick view Drifter | sku: 1000S-63 Drifter Straight Believer Musky Trolling Plug 10" Fire Perch Its unique action shape and design, combined with a deep and shallow eyelet, allow this bait to be fished from the surface down to depths of 18 to 20 feet. Retrieve it slowly as a surface bait over thick vegetation; work it as a jerk bait or twitch bait... MSRP: Now: $47.95 Add to Cart Compare Quick view Berkley | sku: BHBVB-004-NWP Berkley Vibrato Lure, 1 1/2 " 1/8 oz two sz 12 treble Nat White Perch As its name implies, the Vibrato has a natural vibrating action. But unlike any other vibrating lure it vibrates on the fall, when jigged, twitched, retrieved steadily or trolled in any way and at any speed! MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: BHBVB-004-PKS Berkley Vibrato Lure, 1 1/2 " 1/8 oz two sz 12 treble Pinkescents As its name implies, the Vibrato has a natural vibrating action. But unlike any other vibrating lure it vibrates on the fall, when jigged, twitched, retrieved steadily or trolled in any way and at any speed! MSRP: Now: $8.95 Add to Cart Compare Quick view Freedom | sku: 64109 Freedom Sim Shad Perch 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64108 Freedom Sim Shad Bluegill 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64107 Freedom Sim Shad Fire Tiger 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64106 Freedom Sim Shad Blue Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64105 Freedom Sim Shad Purple Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64104 Freedom Sim Shad Dark Goby 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64103 Freedom Sim Shad Light Goby 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64102 Freedom Sim Shad Green Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64101 Freedom Sim Shad Silver Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 65017 Freedom Turnback Shad Vertical Jig 1 1/4" 3/32oz Fire Tiger Glow UV The Freedom Tackle Turnback Shad is the perfect vertical jig for open water or through the ice. The lure features a full metal body that swings freely on the metal line tie shaft. With a jerk of the rod the lure will dart off in random directions, turn... MSRP: Now: $6.95 Add to Cart Compare Quick view Northland | sku: PMD4-20 Northland Puppet Minnow 3" 9/16oz Glo Perch The most versatile and lethal jigging lure ever designed for vertical jigging below a boat or thru an ice hole. Tie one on and hang on. Lip-stick wide angle hooks. Allows anglers to change actions in seconds. Durable tail fin provides lifelike horizontal... MSRP: Now: $7.95 Add to Cart Compare Quick view Rapala | sku: HJ10PCL Rapala Husky Jerk Pink Clown 4" 3/8 Oz Rattling Lure Rapala Husky Jerk 10Color: Pink Clown4" - 3/8 ozTarget Depth: 4 - 8 ft Two No 5 Treble Hooks Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify... MSRP: Now: $13.95 Add to Cart Compare Quick view Strike King | sku: HCCMJ-342 Strike King Chick Magnet Jr 1/4oz 2-4 ft, Charteuse Copper Strike King’s Chick Magnet Jr is a 1/4-ounce flat-sided crankbait that is designed with a circuit-board bill. The flat-sided build of the Chick Magnet Jr displaces water and gives the lure a tight wobble that attracts fish. Built to dive 4-6 feet,... MSRP: Now: $7.95 Add to Cart Compare Quick view Strike King | sku: HCCMJ-556 Strike King Chick Magnet Jr 1/4oz 2-4 ft, Baby Carp Strike King’s Chick Magnet Jr is a 1/4-ounce flat-sided crankbait that is designed with a circuit-board bill. The flat-sided build of the Chick Magnet Jr displaces water and gives the lure a tight wobble that attracts fish. Built to dive 4-6 feet,... MSRP: Now: $7.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-330 Strike King KVD Elite 300 Jerkbait, Pro Phantom Bluegill Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-335 Strike King KVD Elite 300 Jerkbait, Pro TN Shad 2.0 Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-338 Strike King KVD Elite 300 Jerkbait, Pro Table Rock Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-339 Strike King KVD Elite 300 Jerkbait, Pro Phantom Perch Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD1206-RED Cotton Cordell CC Shad, Chrome Blue Back, Orange Belly, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet CC Shad, Chrome Blue Back, Orange Belly, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD12STS1 Cotton Cordell CC Shad, Spot Tail Shiner, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet CC Shad, Spot Tail Shiner, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR07 HESD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Emerald Shad Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR07 HBSD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Blue Shad Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RPR06FT Rapala Rippin' Rap Lipless Crankbait, 2 1/2", 1/2 oz, Firetiger The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system. Textured... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: FFSH5S-SLFT Berkley Flicker Shad Shallow, enhanced slow rise, side roll, & flash, 2'', size 8 Fusion19 treble, Slick Firetiger Proven Berkley Flicker Shad action for targeting shallower fish. The Flicker Shad shallow models feature the same great side roll and flash anglers have come to expect from Flicker Shad. Each bait is individually tank tested and sure to perform right out... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: FFSH7M-SLPC Berkley Flicker Shad Pro Flash Crankbait, 2 3/4", 5/16 oz, Slick Purple Candy Berkley has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $7.95 Add to Cart Compare Quick view
Quick view Details Strike King | sku: HCCMJ-556 Strike King Chick Magnet Jr 1/4oz 2-4 ft, Baby Carp MSRP: Now: $7.95 Add to Cart Compare Quick view Details Strike King | sku: HCKVDJ300E-330 Strike King KVD Elite 300 Jerkbait, Pro Phantom Bluegill MSRP: Now: $18.95 Add to Cart Compare Quick view Details Strike King | sku: HCKVDJ300E-335 Strike King KVD Elite 300 Jerkbait, Pro TN Shad 2.0 MSRP: Now: $18.95 Add to Cart Compare Quick view Details Strike King | sku: HCKVDJ300E-338 Strike King KVD Elite 300 Jerkbait, Pro Table Rock MSRP: Now: $18.95 Add to Cart Compare Quick view Details Strike King | sku: HCKVDJ300E-339 Strike King KVD Elite 300 Jerkbait, Pro Phantom Perch MSRP: Now: $18.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD1206-RED Cotton Cordell CC Shad, Chrome Blue Back, Orange Belly, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD12STS1 Cotton Cordell CC Shad, Spot Tail Shiner, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07 HESD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Emerald Shad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07 HBSD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Blue Shad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RPR06FT Rapala Rippin' Rap Lipless Crankbait, 2 1/2", 1/2 oz, Firetiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Berkley | sku: FFSH5S-SLFT Berkley Flicker Shad Shallow, enhanced slow rise, side roll, & flash, 2'', size 8 Fusion19 treble, Slick Firetiger MSRP: Now: $8.95 Add to Cart Compare Quick view Details Berkley | sku: FFSH7M-SLPC Berkley Flicker Shad Pro Flash Crankbait, 2 3/4", 5/16 oz, Slick Purple Candy MSRP: Now: $7.95 Add to Cart Compare Quick view Details Freedom | sku: 66016 Freedom Blade Bait 3/4 oz Perch VMC #6 Double Hook and #6 Treble Hook MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RSN10 Northland Rumble Shiner 10, 4", 5/8 oz, # 3 Hook MSRP: Now: $12.95 Choose Options Compare Quick view Details Northland | sku: RST4 Northland Rumble Stick 4 1/4", 3/8 oz, #4 Hook MSRP: Now: $12.95 Choose Options Compare Quick view Details Rapala | sku: SR09GPSQ Rapala Shad Rap 09 3 1/2", 9/16 oz, Two # 3, Glow Pink Squirrel MSRP: Now: $18.95 Add to Cart Compare Quick view Details Rapala | sku: HJ14 Rapala Husky Jerk 12, 5 1/2", 5/8 oz, Three # 4 Hooks MSRP: Now: $13.95 Choose Options Compare Quick view Details Rapala | sku: HJ12 Rapala Husky Jerk 12, 4 3/4", 7/16 oz, Three # 6 Hooks MSRP: Now: $13.95 Choose Options Compare Quick view Details Rapala | sku: RVB05 Rapala Rap-V Blade 05, 2", 3/8 oz, No. 4 & No. 8 Hooks MSRP: Now: $14.95 Choose Options Compare Quick view Details Rapala | sku: SR08 Rapala Shad Rap 08 3 1/8", 3/8 oz, Two # 3 Hooks MSRP: Now: $17.95 Choose Options Compare Quick view Details Rapala | sku: SR07 Rapala Shad Rap Crankbait, 2 3/4", 1/4 oz, Crawdad, Floating MSRP: Now: $18.95 Choose Options Compare Quick view Details Rapala | sku: SR04 Rapala Shad Rap 04 1 1/2", 1/8 oz, Two # 8 Hooks MSRP: Now: $15.95 Choose Options Compare Quick view Details Northland | sku: RSN8-BT Northland Rumble Shiner - 3/8Oz - 3.25" - #4 Hook - 1/Box - Diving Depth 9-14' - Blue Tiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Rapala | sku: ULM06CH Rapala Ultra Light Minnow, 2 1/2", 1/8 oz, Chrome, Sinking MSRP: Now: $13.95 Add to Cart Compare Quick view Details Rapala | sku: ULM04CH Rapala Ultra Light Minnow, 1 1/2", 1/8 oz, Chrome, Sinking MSRP: Now: $12.95 Choose Options Compare Quick view Details Musky Innovations | sku: 07002 Musky Innovations Magnum Swimming Dawg 11" White Sucker MSRP: Now: $54.95 Add to Cart Compare Quick view Details Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold MSRP: Now: $11.79 Add to Cart Compare Quick view Details Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch MSRP: Now: $43.95 Add to Cart Compare Quick view Details Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz MSRP: Now: $9.95 Choose Options Compare Quick view Details Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz MSRP: Now: $6.95 Choose Options Compare Quick view Details Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz MSRP: Now: $10.29 Choose Options Compare Quick view Details Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz MSRP: Now: $16.95 Choose Options Compare Quick view Details Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz MSRP: Now: $16.95 Choose Options Compare Quick view Details Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz MSRP: Was: Now: $13.89 - $16.95 Choose Options Compare Quick view Details Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating MSRP: Now: $9.95 Choose Options Compare Quick view Details sku: C2503 Cotton Cordell Super Spot Lipless Crankbait, 3" , 1/2oz, Gold/Black, Sinking MSRP: Now: $6.95 Add to Cart Compare Quick view Drifter | sku: 1000S-63 Drifter Straight Believer Musky Trolling Plug 10" Fire Perch Its unique action shape and design, combined with a deep and shallow eyelet, allow this bait to be fished from the surface down to depths of 18 to 20 feet. Retrieve it slowly as a surface bait over thick vegetation; work it as a jerk bait or twitch bait... MSRP: Now: $47.95 Add to Cart Compare Quick view Berkley | sku: BHBVB-004-NWP Berkley Vibrato Lure, 1 1/2 " 1/8 oz two sz 12 treble Nat White Perch As its name implies, the Vibrato has a natural vibrating action. But unlike any other vibrating lure it vibrates on the fall, when jigged, twitched, retrieved steadily or trolled in any way and at any speed! MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: BHBVB-004-PKS Berkley Vibrato Lure, 1 1/2 " 1/8 oz two sz 12 treble Pinkescents As its name implies, the Vibrato has a natural vibrating action. But unlike any other vibrating lure it vibrates on the fall, when jigged, twitched, retrieved steadily or trolled in any way and at any speed! MSRP: Now: $8.95 Add to Cart Compare Quick view Freedom | sku: 64109 Freedom Sim Shad Perch 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64108 Freedom Sim Shad Bluegill 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64107 Freedom Sim Shad Fire Tiger 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64106 Freedom Sim Shad Blue Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64105 Freedom Sim Shad Purple Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64104 Freedom Sim Shad Dark Goby 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64103 Freedom Sim Shad Light Goby 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64102 Freedom Sim Shad Green Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64101 Freedom Sim Shad Silver Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 65017 Freedom Turnback Shad Vertical Jig 1 1/4" 3/32oz Fire Tiger Glow UV The Freedom Tackle Turnback Shad is the perfect vertical jig for open water or through the ice. The lure features a full metal body that swings freely on the metal line tie shaft. With a jerk of the rod the lure will dart off in random directions, turn... MSRP: Now: $6.95 Add to Cart Compare Quick view Northland | sku: PMD4-20 Northland Puppet Minnow 3" 9/16oz Glo Perch The most versatile and lethal jigging lure ever designed for vertical jigging below a boat or thru an ice hole. Tie one on and hang on. Lip-stick wide angle hooks. Allows anglers to change actions in seconds. Durable tail fin provides lifelike horizontal... MSRP: Now: $7.95 Add to Cart Compare Quick view Rapala | sku: HJ10PCL Rapala Husky Jerk Pink Clown 4" 3/8 Oz Rattling Lure Rapala Husky Jerk 10Color: Pink Clown4" - 3/8 ozTarget Depth: 4 - 8 ft Two No 5 Treble Hooks Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify... MSRP: Now: $13.95 Add to Cart Compare Quick view Strike King | sku: HCCMJ-342 Strike King Chick Magnet Jr 1/4oz 2-4 ft, Charteuse Copper Strike King’s Chick Magnet Jr is a 1/4-ounce flat-sided crankbait that is designed with a circuit-board bill. The flat-sided build of the Chick Magnet Jr displaces water and gives the lure a tight wobble that attracts fish. Built to dive 4-6 feet,... MSRP: Now: $7.95 Add to Cart Compare Quick view Strike King | sku: HCCMJ-556 Strike King Chick Magnet Jr 1/4oz 2-4 ft, Baby Carp Strike King’s Chick Magnet Jr is a 1/4-ounce flat-sided crankbait that is designed with a circuit-board bill. The flat-sided build of the Chick Magnet Jr displaces water and gives the lure a tight wobble that attracts fish. Built to dive 4-6 feet,... MSRP: Now: $7.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-330 Strike King KVD Elite 300 Jerkbait, Pro Phantom Bluegill Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-335 Strike King KVD Elite 300 Jerkbait, Pro TN Shad 2.0 Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-338 Strike King KVD Elite 300 Jerkbait, Pro Table Rock Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-339 Strike King KVD Elite 300 Jerkbait, Pro Phantom Perch Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD1206-RED Cotton Cordell CC Shad, Chrome Blue Back, Orange Belly, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet CC Shad, Chrome Blue Back, Orange Belly, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD12STS1 Cotton Cordell CC Shad, Spot Tail Shiner, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet CC Shad, Spot Tail Shiner, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR07 HESD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Emerald Shad Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR07 HBSD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Blue Shad Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RPR06FT Rapala Rippin' Rap Lipless Crankbait, 2 1/2", 1/2 oz, Firetiger The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system. Textured... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: FFSH5S-SLFT Berkley Flicker Shad Shallow, enhanced slow rise, side roll, & flash, 2'', size 8 Fusion19 treble, Slick Firetiger Proven Berkley Flicker Shad action for targeting shallower fish. The Flicker Shad shallow models feature the same great side roll and flash anglers have come to expect from Flicker Shad. Each bait is individually tank tested and sure to perform right out... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: FFSH7M-SLPC Berkley Flicker Shad Pro Flash Crankbait, 2 3/4", 5/16 oz, Slick Purple Candy Berkley has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $7.95 Add to Cart Compare Quick view
Quick view Details Strike King | sku: HCKVDJ300E-330 Strike King KVD Elite 300 Jerkbait, Pro Phantom Bluegill MSRP: Now: $18.95 Add to Cart Compare Quick view Details Strike King | sku: HCKVDJ300E-335 Strike King KVD Elite 300 Jerkbait, Pro TN Shad 2.0 MSRP: Now: $18.95 Add to Cart Compare Quick view Details Strike King | sku: HCKVDJ300E-338 Strike King KVD Elite 300 Jerkbait, Pro Table Rock MSRP: Now: $18.95 Add to Cart Compare Quick view Details Strike King | sku: HCKVDJ300E-339 Strike King KVD Elite 300 Jerkbait, Pro Phantom Perch MSRP: Now: $18.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD1206-RED Cotton Cordell CC Shad, Chrome Blue Back, Orange Belly, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD12STS1 Cotton Cordell CC Shad, Spot Tail Shiner, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07 HESD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Emerald Shad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07 HBSD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Blue Shad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RPR06FT Rapala Rippin' Rap Lipless Crankbait, 2 1/2", 1/2 oz, Firetiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Berkley | sku: FFSH5S-SLFT Berkley Flicker Shad Shallow, enhanced slow rise, side roll, & flash, 2'', size 8 Fusion19 treble, Slick Firetiger MSRP: Now: $8.95 Add to Cart Compare Quick view Details Berkley | sku: FFSH7M-SLPC Berkley Flicker Shad Pro Flash Crankbait, 2 3/4", 5/16 oz, Slick Purple Candy MSRP: Now: $7.95 Add to Cart Compare Quick view Details Freedom | sku: 66016 Freedom Blade Bait 3/4 oz Perch VMC #6 Double Hook and #6 Treble Hook MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RSN10 Northland Rumble Shiner 10, 4", 5/8 oz, # 3 Hook MSRP: Now: $12.95 Choose Options Compare Quick view Details Northland | sku: RST4 Northland Rumble Stick 4 1/4", 3/8 oz, #4 Hook MSRP: Now: $12.95 Choose Options Compare Quick view Details Rapala | sku: SR09GPSQ Rapala Shad Rap 09 3 1/2", 9/16 oz, Two # 3, Glow Pink Squirrel MSRP: Now: $18.95 Add to Cart Compare Quick view Details Rapala | sku: HJ14 Rapala Husky Jerk 12, 5 1/2", 5/8 oz, Three # 4 Hooks MSRP: Now: $13.95 Choose Options Compare Quick view Details Rapala | sku: HJ12 Rapala Husky Jerk 12, 4 3/4", 7/16 oz, Three # 6 Hooks MSRP: Now: $13.95 Choose Options Compare Quick view Details Rapala | sku: RVB05 Rapala Rap-V Blade 05, 2", 3/8 oz, No. 4 & No. 8 Hooks MSRP: Now: $14.95 Choose Options Compare Quick view Details Rapala | sku: SR08 Rapala Shad Rap 08 3 1/8", 3/8 oz, Two # 3 Hooks MSRP: Now: $17.95 Choose Options Compare Quick view Details Rapala | sku: SR07 Rapala Shad Rap Crankbait, 2 3/4", 1/4 oz, Crawdad, Floating MSRP: Now: $18.95 Choose Options Compare Quick view Details Rapala | sku: SR04 Rapala Shad Rap 04 1 1/2", 1/8 oz, Two # 8 Hooks MSRP: Now: $15.95 Choose Options Compare Quick view Details Northland | sku: RSN8-BT Northland Rumble Shiner - 3/8Oz - 3.25" - #4 Hook - 1/Box - Diving Depth 9-14' - Blue Tiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Rapala | sku: ULM06CH Rapala Ultra Light Minnow, 2 1/2", 1/8 oz, Chrome, Sinking MSRP: Now: $13.95 Add to Cart Compare Quick view Details Rapala | sku: ULM04CH Rapala Ultra Light Minnow, 1 1/2", 1/8 oz, Chrome, Sinking MSRP: Now: $12.95 Choose Options Compare Quick view Details Musky Innovations | sku: 07002 Musky Innovations Magnum Swimming Dawg 11" White Sucker MSRP: Now: $54.95 Add to Cart Compare Quick view Details Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold MSRP: Now: $11.79 Add to Cart Compare Quick view Details Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch MSRP: Now: $43.95 Add to Cart Compare Quick view Details Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz MSRP: Now: $9.95 Choose Options Compare Quick view Details Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz MSRP: Now: $6.95 Choose Options Compare Quick view Details Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz MSRP: Now: $10.29 Choose Options Compare Quick view Details Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz MSRP: Now: $16.95 Choose Options Compare Quick view Details Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz MSRP: Now: $16.95 Choose Options Compare Quick view Details Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz MSRP: Was: Now: $13.89 - $16.95 Choose Options Compare Quick view Details Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating MSRP: Now: $9.95 Choose Options Compare Quick view Details sku: C2503 Cotton Cordell Super Spot Lipless Crankbait, 3" , 1/2oz, Gold/Black, Sinking MSRP: Now: $6.95 Add to Cart Compare Quick view Drifter | sku: 1000S-63 Drifter Straight Believer Musky Trolling Plug 10" Fire Perch Its unique action shape and design, combined with a deep and shallow eyelet, allow this bait to be fished from the surface down to depths of 18 to 20 feet. Retrieve it slowly as a surface bait over thick vegetation; work it as a jerk bait or twitch bait... MSRP: Now: $47.95 Add to Cart Compare Quick view Berkley | sku: BHBVB-004-NWP Berkley Vibrato Lure, 1 1/2 " 1/8 oz two sz 12 treble Nat White Perch As its name implies, the Vibrato has a natural vibrating action. But unlike any other vibrating lure it vibrates on the fall, when jigged, twitched, retrieved steadily or trolled in any way and at any speed! MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: BHBVB-004-PKS Berkley Vibrato Lure, 1 1/2 " 1/8 oz two sz 12 treble Pinkescents As its name implies, the Vibrato has a natural vibrating action. But unlike any other vibrating lure it vibrates on the fall, when jigged, twitched, retrieved steadily or trolled in any way and at any speed! MSRP: Now: $8.95 Add to Cart Compare Quick view Freedom | sku: 64109 Freedom Sim Shad Perch 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64108 Freedom Sim Shad Bluegill 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64107 Freedom Sim Shad Fire Tiger 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64106 Freedom Sim Shad Blue Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64105 Freedom Sim Shad Purple Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64104 Freedom Sim Shad Dark Goby 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64103 Freedom Sim Shad Light Goby 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64102 Freedom Sim Shad Green Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64101 Freedom Sim Shad Silver Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 65017 Freedom Turnback Shad Vertical Jig 1 1/4" 3/32oz Fire Tiger Glow UV The Freedom Tackle Turnback Shad is the perfect vertical jig for open water or through the ice. The lure features a full metal body that swings freely on the metal line tie shaft. With a jerk of the rod the lure will dart off in random directions, turn... MSRP: Now: $6.95 Add to Cart Compare Quick view Northland | sku: PMD4-20 Northland Puppet Minnow 3" 9/16oz Glo Perch The most versatile and lethal jigging lure ever designed for vertical jigging below a boat or thru an ice hole. Tie one on and hang on. Lip-stick wide angle hooks. Allows anglers to change actions in seconds. Durable tail fin provides lifelike horizontal... MSRP: Now: $7.95 Add to Cart Compare Quick view Rapala | sku: HJ10PCL Rapala Husky Jerk Pink Clown 4" 3/8 Oz Rattling Lure Rapala Husky Jerk 10Color: Pink Clown4" - 3/8 ozTarget Depth: 4 - 8 ft Two No 5 Treble Hooks Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify... MSRP: Now: $13.95 Add to Cart Compare Quick view Strike King | sku: HCCMJ-342 Strike King Chick Magnet Jr 1/4oz 2-4 ft, Charteuse Copper Strike King’s Chick Magnet Jr is a 1/4-ounce flat-sided crankbait that is designed with a circuit-board bill. The flat-sided build of the Chick Magnet Jr displaces water and gives the lure a tight wobble that attracts fish. Built to dive 4-6 feet,... MSRP: Now: $7.95 Add to Cart Compare Quick view Strike King | sku: HCCMJ-556 Strike King Chick Magnet Jr 1/4oz 2-4 ft, Baby Carp Strike King’s Chick Magnet Jr is a 1/4-ounce flat-sided crankbait that is designed with a circuit-board bill. The flat-sided build of the Chick Magnet Jr displaces water and gives the lure a tight wobble that attracts fish. Built to dive 4-6 feet,... MSRP: Now: $7.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-330 Strike King KVD Elite 300 Jerkbait, Pro Phantom Bluegill Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-335 Strike King KVD Elite 300 Jerkbait, Pro TN Shad 2.0 Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-338 Strike King KVD Elite 300 Jerkbait, Pro Table Rock Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-339 Strike King KVD Elite 300 Jerkbait, Pro Phantom Perch Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD1206-RED Cotton Cordell CC Shad, Chrome Blue Back, Orange Belly, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet CC Shad, Chrome Blue Back, Orange Belly, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD12STS1 Cotton Cordell CC Shad, Spot Tail Shiner, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet CC Shad, Spot Tail Shiner, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR07 HESD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Emerald Shad Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR07 HBSD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Blue Shad Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RPR06FT Rapala Rippin' Rap Lipless Crankbait, 2 1/2", 1/2 oz, Firetiger The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system. Textured... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: FFSH5S-SLFT Berkley Flicker Shad Shallow, enhanced slow rise, side roll, & flash, 2'', size 8 Fusion19 treble, Slick Firetiger Proven Berkley Flicker Shad action for targeting shallower fish. The Flicker Shad shallow models feature the same great side roll and flash anglers have come to expect from Flicker Shad. Each bait is individually tank tested and sure to perform right out... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: FFSH7M-SLPC Berkley Flicker Shad Pro Flash Crankbait, 2 3/4", 5/16 oz, Slick Purple Candy Berkley has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $7.95 Add to Cart Compare Quick view
Quick view Details Strike King | sku: HCKVDJ300E-335 Strike King KVD Elite 300 Jerkbait, Pro TN Shad 2.0 MSRP: Now: $18.95 Add to Cart Compare Quick view Details Strike King | sku: HCKVDJ300E-338 Strike King KVD Elite 300 Jerkbait, Pro Table Rock MSRP: Now: $18.95 Add to Cart Compare Quick view Details Strike King | sku: HCKVDJ300E-339 Strike King KVD Elite 300 Jerkbait, Pro Phantom Perch MSRP: Now: $18.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD1206-RED Cotton Cordell CC Shad, Chrome Blue Back, Orange Belly, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD12STS1 Cotton Cordell CC Shad, Spot Tail Shiner, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07 HESD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Emerald Shad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07 HBSD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Blue Shad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RPR06FT Rapala Rippin' Rap Lipless Crankbait, 2 1/2", 1/2 oz, Firetiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Berkley | sku: FFSH5S-SLFT Berkley Flicker Shad Shallow, enhanced slow rise, side roll, & flash, 2'', size 8 Fusion19 treble, Slick Firetiger MSRP: Now: $8.95 Add to Cart Compare Quick view Details Berkley | sku: FFSH7M-SLPC Berkley Flicker Shad Pro Flash Crankbait, 2 3/4", 5/16 oz, Slick Purple Candy MSRP: Now: $7.95 Add to Cart Compare Quick view Details Freedom | sku: 66016 Freedom Blade Bait 3/4 oz Perch VMC #6 Double Hook and #6 Treble Hook MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RSN10 Northland Rumble Shiner 10, 4", 5/8 oz, # 3 Hook MSRP: Now: $12.95 Choose Options Compare Quick view Details Northland | sku: RST4 Northland Rumble Stick 4 1/4", 3/8 oz, #4 Hook MSRP: Now: $12.95 Choose Options Compare Quick view Details Rapala | sku: SR09GPSQ Rapala Shad Rap 09 3 1/2", 9/16 oz, Two # 3, Glow Pink Squirrel MSRP: Now: $18.95 Add to Cart Compare Quick view Details Rapala | sku: HJ14 Rapala Husky Jerk 12, 5 1/2", 5/8 oz, Three # 4 Hooks MSRP: Now: $13.95 Choose Options Compare Quick view Details Rapala | sku: HJ12 Rapala Husky Jerk 12, 4 3/4", 7/16 oz, Three # 6 Hooks MSRP: Now: $13.95 Choose Options Compare Quick view Details Rapala | sku: RVB05 Rapala Rap-V Blade 05, 2", 3/8 oz, No. 4 & No. 8 Hooks MSRP: Now: $14.95 Choose Options Compare Quick view Details Rapala | sku: SR08 Rapala Shad Rap 08 3 1/8", 3/8 oz, Two # 3 Hooks MSRP: Now: $17.95 Choose Options Compare Quick view Details Rapala | sku: SR07 Rapala Shad Rap Crankbait, 2 3/4", 1/4 oz, Crawdad, Floating MSRP: Now: $18.95 Choose Options Compare Quick view Details Rapala | sku: SR04 Rapala Shad Rap 04 1 1/2", 1/8 oz, Two # 8 Hooks MSRP: Now: $15.95 Choose Options Compare Quick view Details Northland | sku: RSN8-BT Northland Rumble Shiner - 3/8Oz - 3.25" - #4 Hook - 1/Box - Diving Depth 9-14' - Blue Tiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Rapala | sku: ULM06CH Rapala Ultra Light Minnow, 2 1/2", 1/8 oz, Chrome, Sinking MSRP: Now: $13.95 Add to Cart Compare Quick view Details Rapala | sku: ULM04CH Rapala Ultra Light Minnow, 1 1/2", 1/8 oz, Chrome, Sinking MSRP: Now: $12.95 Choose Options Compare Quick view Details Musky Innovations | sku: 07002 Musky Innovations Magnum Swimming Dawg 11" White Sucker MSRP: Now: $54.95 Add to Cart Compare Quick view Details Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold MSRP: Now: $11.79 Add to Cart Compare Quick view Details Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch MSRP: Now: $43.95 Add to Cart Compare Quick view Details Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz MSRP: Now: $9.95 Choose Options Compare Quick view Details Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz MSRP: Now: $6.95 Choose Options Compare Quick view Details Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz MSRP: Now: $10.29 Choose Options Compare Quick view Details Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz MSRP: Now: $16.95 Choose Options Compare Quick view Details Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz MSRP: Now: $16.95 Choose Options Compare Quick view Details Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz MSRP: Was: Now: $13.89 - $16.95 Choose Options Compare Quick view Details Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating MSRP: Now: $9.95 Choose Options Compare Quick view Details sku: C2503 Cotton Cordell Super Spot Lipless Crankbait, 3" , 1/2oz, Gold/Black, Sinking MSRP: Now: $6.95 Add to Cart Compare Quick view Drifter | sku: 1000S-63 Drifter Straight Believer Musky Trolling Plug 10" Fire Perch Its unique action shape and design, combined with a deep and shallow eyelet, allow this bait to be fished from the surface down to depths of 18 to 20 feet. Retrieve it slowly as a surface bait over thick vegetation; work it as a jerk bait or twitch bait... MSRP: Now: $47.95 Add to Cart Compare Quick view Berkley | sku: BHBVB-004-NWP Berkley Vibrato Lure, 1 1/2 " 1/8 oz two sz 12 treble Nat White Perch As its name implies, the Vibrato has a natural vibrating action. But unlike any other vibrating lure it vibrates on the fall, when jigged, twitched, retrieved steadily or trolled in any way and at any speed! MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: BHBVB-004-PKS Berkley Vibrato Lure, 1 1/2 " 1/8 oz two sz 12 treble Pinkescents As its name implies, the Vibrato has a natural vibrating action. But unlike any other vibrating lure it vibrates on the fall, when jigged, twitched, retrieved steadily or trolled in any way and at any speed! MSRP: Now: $8.95 Add to Cart Compare Quick view Freedom | sku: 64109 Freedom Sim Shad Perch 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64108 Freedom Sim Shad Bluegill 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64107 Freedom Sim Shad Fire Tiger 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64106 Freedom Sim Shad Blue Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64105 Freedom Sim Shad Purple Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64104 Freedom Sim Shad Dark Goby 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64103 Freedom Sim Shad Light Goby 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64102 Freedom Sim Shad Green Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64101 Freedom Sim Shad Silver Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 65017 Freedom Turnback Shad Vertical Jig 1 1/4" 3/32oz Fire Tiger Glow UV The Freedom Tackle Turnback Shad is the perfect vertical jig for open water or through the ice. The lure features a full metal body that swings freely on the metal line tie shaft. With a jerk of the rod the lure will dart off in random directions, turn... MSRP: Now: $6.95 Add to Cart Compare Quick view Northland | sku: PMD4-20 Northland Puppet Minnow 3" 9/16oz Glo Perch The most versatile and lethal jigging lure ever designed for vertical jigging below a boat or thru an ice hole. Tie one on and hang on. Lip-stick wide angle hooks. Allows anglers to change actions in seconds. Durable tail fin provides lifelike horizontal... MSRP: Now: $7.95 Add to Cart Compare Quick view Rapala | sku: HJ10PCL Rapala Husky Jerk Pink Clown 4" 3/8 Oz Rattling Lure Rapala Husky Jerk 10Color: Pink Clown4" - 3/8 ozTarget Depth: 4 - 8 ft Two No 5 Treble Hooks Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify... MSRP: Now: $13.95 Add to Cart Compare Quick view Strike King | sku: HCCMJ-342 Strike King Chick Magnet Jr 1/4oz 2-4 ft, Charteuse Copper Strike King’s Chick Magnet Jr is a 1/4-ounce flat-sided crankbait that is designed with a circuit-board bill. The flat-sided build of the Chick Magnet Jr displaces water and gives the lure a tight wobble that attracts fish. Built to dive 4-6 feet,... MSRP: Now: $7.95 Add to Cart Compare Quick view Strike King | sku: HCCMJ-556 Strike King Chick Magnet Jr 1/4oz 2-4 ft, Baby Carp Strike King’s Chick Magnet Jr is a 1/4-ounce flat-sided crankbait that is designed with a circuit-board bill. The flat-sided build of the Chick Magnet Jr displaces water and gives the lure a tight wobble that attracts fish. Built to dive 4-6 feet,... MSRP: Now: $7.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-330 Strike King KVD Elite 300 Jerkbait, Pro Phantom Bluegill Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-335 Strike King KVD Elite 300 Jerkbait, Pro TN Shad 2.0 Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-338 Strike King KVD Elite 300 Jerkbait, Pro Table Rock Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-339 Strike King KVD Elite 300 Jerkbait, Pro Phantom Perch Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD1206-RED Cotton Cordell CC Shad, Chrome Blue Back, Orange Belly, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet CC Shad, Chrome Blue Back, Orange Belly, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD12STS1 Cotton Cordell CC Shad, Spot Tail Shiner, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet CC Shad, Spot Tail Shiner, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR07 HESD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Emerald Shad Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR07 HBSD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Blue Shad Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RPR06FT Rapala Rippin' Rap Lipless Crankbait, 2 1/2", 1/2 oz, Firetiger The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system. Textured... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: FFSH5S-SLFT Berkley Flicker Shad Shallow, enhanced slow rise, side roll, & flash, 2'', size 8 Fusion19 treble, Slick Firetiger Proven Berkley Flicker Shad action for targeting shallower fish. The Flicker Shad shallow models feature the same great side roll and flash anglers have come to expect from Flicker Shad. Each bait is individually tank tested and sure to perform right out... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: FFSH7M-SLPC Berkley Flicker Shad Pro Flash Crankbait, 2 3/4", 5/16 oz, Slick Purple Candy Berkley has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $7.95 Add to Cart Compare Quick view
Quick view Details Strike King | sku: HCKVDJ300E-338 Strike King KVD Elite 300 Jerkbait, Pro Table Rock MSRP: Now: $18.95 Add to Cart Compare Quick view Details Strike King | sku: HCKVDJ300E-339 Strike King KVD Elite 300 Jerkbait, Pro Phantom Perch MSRP: Now: $18.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD1206-RED Cotton Cordell CC Shad, Chrome Blue Back, Orange Belly, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD12STS1 Cotton Cordell CC Shad, Spot Tail Shiner, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07 HESD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Emerald Shad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07 HBSD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Blue Shad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RPR06FT Rapala Rippin' Rap Lipless Crankbait, 2 1/2", 1/2 oz, Firetiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Berkley | sku: FFSH5S-SLFT Berkley Flicker Shad Shallow, enhanced slow rise, side roll, & flash, 2'', size 8 Fusion19 treble, Slick Firetiger MSRP: Now: $8.95 Add to Cart Compare Quick view Details Berkley | sku: FFSH7M-SLPC Berkley Flicker Shad Pro Flash Crankbait, 2 3/4", 5/16 oz, Slick Purple Candy MSRP: Now: $7.95 Add to Cart Compare Quick view Details Freedom | sku: 66016 Freedom Blade Bait 3/4 oz Perch VMC #6 Double Hook and #6 Treble Hook MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RSN10 Northland Rumble Shiner 10, 4", 5/8 oz, # 3 Hook MSRP: Now: $12.95 Choose Options Compare Quick view Details Northland | sku: RST4 Northland Rumble Stick 4 1/4", 3/8 oz, #4 Hook MSRP: Now: $12.95 Choose Options Compare Quick view Details Rapala | sku: SR09GPSQ Rapala Shad Rap 09 3 1/2", 9/16 oz, Two # 3, Glow Pink Squirrel MSRP: Now: $18.95 Add to Cart Compare Quick view Details Rapala | sku: HJ14 Rapala Husky Jerk 12, 5 1/2", 5/8 oz, Three # 4 Hooks MSRP: Now: $13.95 Choose Options Compare Quick view Details Rapala | sku: HJ12 Rapala Husky Jerk 12, 4 3/4", 7/16 oz, Three # 6 Hooks MSRP: Now: $13.95 Choose Options Compare Quick view Details Rapala | sku: RVB05 Rapala Rap-V Blade 05, 2", 3/8 oz, No. 4 & No. 8 Hooks MSRP: Now: $14.95 Choose Options Compare Quick view Details Rapala | sku: SR08 Rapala Shad Rap 08 3 1/8", 3/8 oz, Two # 3 Hooks MSRP: Now: $17.95 Choose Options Compare Quick view Details Rapala | sku: SR07 Rapala Shad Rap Crankbait, 2 3/4", 1/4 oz, Crawdad, Floating MSRP: Now: $18.95 Choose Options Compare Quick view Details Rapala | sku: SR04 Rapala Shad Rap 04 1 1/2", 1/8 oz, Two # 8 Hooks MSRP: Now: $15.95 Choose Options Compare Quick view Details Northland | sku: RSN8-BT Northland Rumble Shiner - 3/8Oz - 3.25" - #4 Hook - 1/Box - Diving Depth 9-14' - Blue Tiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Rapala | sku: ULM06CH Rapala Ultra Light Minnow, 2 1/2", 1/8 oz, Chrome, Sinking MSRP: Now: $13.95 Add to Cart Compare Quick view Details Rapala | sku: ULM04CH Rapala Ultra Light Minnow, 1 1/2", 1/8 oz, Chrome, Sinking MSRP: Now: $12.95 Choose Options Compare Quick view Details Musky Innovations | sku: 07002 Musky Innovations Magnum Swimming Dawg 11" White Sucker MSRP: Now: $54.95 Add to Cart Compare Quick view Details Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold MSRP: Now: $11.79 Add to Cart Compare Quick view Details Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch MSRP: Now: $43.95 Add to Cart Compare Quick view Details Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz MSRP: Now: $9.95 Choose Options Compare Quick view Details Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz MSRP: Now: $6.95 Choose Options Compare Quick view Details Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz MSRP: Now: $10.29 Choose Options Compare Quick view Details Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz MSRP: Now: $16.95 Choose Options Compare Quick view Details Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz MSRP: Now: $16.95 Choose Options Compare Quick view Details Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz MSRP: Was: Now: $13.89 - $16.95 Choose Options Compare Quick view Details Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating MSRP: Now: $9.95 Choose Options Compare Quick view Details sku: C2503 Cotton Cordell Super Spot Lipless Crankbait, 3" , 1/2oz, Gold/Black, Sinking MSRP: Now: $6.95 Add to Cart Compare Quick view Drifter | sku: 1000S-63 Drifter Straight Believer Musky Trolling Plug 10" Fire Perch Its unique action shape and design, combined with a deep and shallow eyelet, allow this bait to be fished from the surface down to depths of 18 to 20 feet. Retrieve it slowly as a surface bait over thick vegetation; work it as a jerk bait or twitch bait... MSRP: Now: $47.95 Add to Cart Compare Quick view Berkley | sku: BHBVB-004-NWP Berkley Vibrato Lure, 1 1/2 " 1/8 oz two sz 12 treble Nat White Perch As its name implies, the Vibrato has a natural vibrating action. But unlike any other vibrating lure it vibrates on the fall, when jigged, twitched, retrieved steadily or trolled in any way and at any speed! MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: BHBVB-004-PKS Berkley Vibrato Lure, 1 1/2 " 1/8 oz two sz 12 treble Pinkescents As its name implies, the Vibrato has a natural vibrating action. But unlike any other vibrating lure it vibrates on the fall, when jigged, twitched, retrieved steadily or trolled in any way and at any speed! MSRP: Now: $8.95 Add to Cart Compare Quick view Freedom | sku: 64109 Freedom Sim Shad Perch 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64108 Freedom Sim Shad Bluegill 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64107 Freedom Sim Shad Fire Tiger 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64106 Freedom Sim Shad Blue Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64105 Freedom Sim Shad Purple Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64104 Freedom Sim Shad Dark Goby 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64103 Freedom Sim Shad Light Goby 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64102 Freedom Sim Shad Green Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64101 Freedom Sim Shad Silver Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 65017 Freedom Turnback Shad Vertical Jig 1 1/4" 3/32oz Fire Tiger Glow UV The Freedom Tackle Turnback Shad is the perfect vertical jig for open water or through the ice. The lure features a full metal body that swings freely on the metal line tie shaft. With a jerk of the rod the lure will dart off in random directions, turn... MSRP: Now: $6.95 Add to Cart Compare Quick view Northland | sku: PMD4-20 Northland Puppet Minnow 3" 9/16oz Glo Perch The most versatile and lethal jigging lure ever designed for vertical jigging below a boat or thru an ice hole. Tie one on and hang on. Lip-stick wide angle hooks. Allows anglers to change actions in seconds. Durable tail fin provides lifelike horizontal... MSRP: Now: $7.95 Add to Cart Compare Quick view Rapala | sku: HJ10PCL Rapala Husky Jerk Pink Clown 4" 3/8 Oz Rattling Lure Rapala Husky Jerk 10Color: Pink Clown4" - 3/8 ozTarget Depth: 4 - 8 ft Two No 5 Treble Hooks Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify... MSRP: Now: $13.95 Add to Cart Compare Quick view Strike King | sku: HCCMJ-342 Strike King Chick Magnet Jr 1/4oz 2-4 ft, Charteuse Copper Strike King’s Chick Magnet Jr is a 1/4-ounce flat-sided crankbait that is designed with a circuit-board bill. The flat-sided build of the Chick Magnet Jr displaces water and gives the lure a tight wobble that attracts fish. Built to dive 4-6 feet,... MSRP: Now: $7.95 Add to Cart Compare Quick view Strike King | sku: HCCMJ-556 Strike King Chick Magnet Jr 1/4oz 2-4 ft, Baby Carp Strike King’s Chick Magnet Jr is a 1/4-ounce flat-sided crankbait that is designed with a circuit-board bill. The flat-sided build of the Chick Magnet Jr displaces water and gives the lure a tight wobble that attracts fish. Built to dive 4-6 feet,... MSRP: Now: $7.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-330 Strike King KVD Elite 300 Jerkbait, Pro Phantom Bluegill Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-335 Strike King KVD Elite 300 Jerkbait, Pro TN Shad 2.0 Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-338 Strike King KVD Elite 300 Jerkbait, Pro Table Rock Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-339 Strike King KVD Elite 300 Jerkbait, Pro Phantom Perch Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD1206-RED Cotton Cordell CC Shad, Chrome Blue Back, Orange Belly, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet CC Shad, Chrome Blue Back, Orange Belly, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD12STS1 Cotton Cordell CC Shad, Spot Tail Shiner, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet CC Shad, Spot Tail Shiner, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR07 HESD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Emerald Shad Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR07 HBSD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Blue Shad Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RPR06FT Rapala Rippin' Rap Lipless Crankbait, 2 1/2", 1/2 oz, Firetiger The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system. Textured... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: FFSH5S-SLFT Berkley Flicker Shad Shallow, enhanced slow rise, side roll, & flash, 2'', size 8 Fusion19 treble, Slick Firetiger Proven Berkley Flicker Shad action for targeting shallower fish. The Flicker Shad shallow models feature the same great side roll and flash anglers have come to expect from Flicker Shad. Each bait is individually tank tested and sure to perform right out... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: FFSH7M-SLPC Berkley Flicker Shad Pro Flash Crankbait, 2 3/4", 5/16 oz, Slick Purple Candy Berkley has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $7.95 Add to Cart Compare Quick view
Quick view Details Strike King | sku: HCKVDJ300E-339 Strike King KVD Elite 300 Jerkbait, Pro Phantom Perch MSRP: Now: $18.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD1206-RED Cotton Cordell CC Shad, Chrome Blue Back, Orange Belly, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD12STS1 Cotton Cordell CC Shad, Spot Tail Shiner, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07 HESD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Emerald Shad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07 HBSD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Blue Shad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RPR06FT Rapala Rippin' Rap Lipless Crankbait, 2 1/2", 1/2 oz, Firetiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Berkley | sku: FFSH5S-SLFT Berkley Flicker Shad Shallow, enhanced slow rise, side roll, & flash, 2'', size 8 Fusion19 treble, Slick Firetiger MSRP: Now: $8.95 Add to Cart Compare Quick view Details Berkley | sku: FFSH7M-SLPC Berkley Flicker Shad Pro Flash Crankbait, 2 3/4", 5/16 oz, Slick Purple Candy MSRP: Now: $7.95 Add to Cart Compare Quick view Details Freedom | sku: 66016 Freedom Blade Bait 3/4 oz Perch VMC #6 Double Hook and #6 Treble Hook MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RSN10 Northland Rumble Shiner 10, 4", 5/8 oz, # 3 Hook MSRP: Now: $12.95 Choose Options Compare Quick view Details Northland | sku: RST4 Northland Rumble Stick 4 1/4", 3/8 oz, #4 Hook MSRP: Now: $12.95 Choose Options Compare Quick view Details Rapala | sku: SR09GPSQ Rapala Shad Rap 09 3 1/2", 9/16 oz, Two # 3, Glow Pink Squirrel MSRP: Now: $18.95 Add to Cart Compare Quick view Details Rapala | sku: HJ14 Rapala Husky Jerk 12, 5 1/2", 5/8 oz, Three # 4 Hooks MSRP: Now: $13.95 Choose Options Compare Quick view Details Rapala | sku: HJ12 Rapala Husky Jerk 12, 4 3/4", 7/16 oz, Three # 6 Hooks MSRP: Now: $13.95 Choose Options Compare Quick view Details Rapala | sku: RVB05 Rapala Rap-V Blade 05, 2", 3/8 oz, No. 4 & No. 8 Hooks MSRP: Now: $14.95 Choose Options Compare Quick view Details Rapala | sku: SR08 Rapala Shad Rap 08 3 1/8", 3/8 oz, Two # 3 Hooks MSRP: Now: $17.95 Choose Options Compare Quick view Details Rapala | sku: SR07 Rapala Shad Rap Crankbait, 2 3/4", 1/4 oz, Crawdad, Floating MSRP: Now: $18.95 Choose Options Compare Quick view Details Rapala | sku: SR04 Rapala Shad Rap 04 1 1/2", 1/8 oz, Two # 8 Hooks MSRP: Now: $15.95 Choose Options Compare Quick view Details Northland | sku: RSN8-BT Northland Rumble Shiner - 3/8Oz - 3.25" - #4 Hook - 1/Box - Diving Depth 9-14' - Blue Tiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Rapala | sku: ULM06CH Rapala Ultra Light Minnow, 2 1/2", 1/8 oz, Chrome, Sinking MSRP: Now: $13.95 Add to Cart Compare Quick view Details Rapala | sku: ULM04CH Rapala Ultra Light Minnow, 1 1/2", 1/8 oz, Chrome, Sinking MSRP: Now: $12.95 Choose Options Compare Quick view Details Musky Innovations | sku: 07002 Musky Innovations Magnum Swimming Dawg 11" White Sucker MSRP: Now: $54.95 Add to Cart Compare Quick view Details Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold MSRP: Now: $11.79 Add to Cart Compare Quick view Details Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch MSRP: Now: $43.95 Add to Cart Compare Quick view Details Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz MSRP: Now: $9.95 Choose Options Compare Quick view Details Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz MSRP: Now: $6.95 Choose Options Compare Quick view Details Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz MSRP: Now: $10.29 Choose Options Compare Quick view Details Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz MSRP: Now: $16.95 Choose Options Compare Quick view Details Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz MSRP: Now: $16.95 Choose Options Compare Quick view Details Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz MSRP: Was: Now: $13.89 - $16.95 Choose Options Compare Quick view Details Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating MSRP: Now: $9.95 Choose Options Compare Quick view Details sku: C2503 Cotton Cordell Super Spot Lipless Crankbait, 3" , 1/2oz, Gold/Black, Sinking MSRP: Now: $6.95 Add to Cart Compare Quick view Drifter | sku: 1000S-63 Drifter Straight Believer Musky Trolling Plug 10" Fire Perch Its unique action shape and design, combined with a deep and shallow eyelet, allow this bait to be fished from the surface down to depths of 18 to 20 feet. Retrieve it slowly as a surface bait over thick vegetation; work it as a jerk bait or twitch bait... MSRP: Now: $47.95 Add to Cart Compare Quick view Berkley | sku: BHBVB-004-NWP Berkley Vibrato Lure, 1 1/2 " 1/8 oz two sz 12 treble Nat White Perch As its name implies, the Vibrato has a natural vibrating action. But unlike any other vibrating lure it vibrates on the fall, when jigged, twitched, retrieved steadily or trolled in any way and at any speed! MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: BHBVB-004-PKS Berkley Vibrato Lure, 1 1/2 " 1/8 oz two sz 12 treble Pinkescents As its name implies, the Vibrato has a natural vibrating action. But unlike any other vibrating lure it vibrates on the fall, when jigged, twitched, retrieved steadily or trolled in any way and at any speed! MSRP: Now: $8.95 Add to Cart Compare Quick view Freedom | sku: 64109 Freedom Sim Shad Perch 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64108 Freedom Sim Shad Bluegill 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64107 Freedom Sim Shad Fire Tiger 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64106 Freedom Sim Shad Blue Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64105 Freedom Sim Shad Purple Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64104 Freedom Sim Shad Dark Goby 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64103 Freedom Sim Shad Light Goby 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64102 Freedom Sim Shad Green Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64101 Freedom Sim Shad Silver Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 65017 Freedom Turnback Shad Vertical Jig 1 1/4" 3/32oz Fire Tiger Glow UV The Freedom Tackle Turnback Shad is the perfect vertical jig for open water or through the ice. The lure features a full metal body that swings freely on the metal line tie shaft. With a jerk of the rod the lure will dart off in random directions, turn... MSRP: Now: $6.95 Add to Cart Compare Quick view Northland | sku: PMD4-20 Northland Puppet Minnow 3" 9/16oz Glo Perch The most versatile and lethal jigging lure ever designed for vertical jigging below a boat or thru an ice hole. Tie one on and hang on. Lip-stick wide angle hooks. Allows anglers to change actions in seconds. Durable tail fin provides lifelike horizontal... MSRP: Now: $7.95 Add to Cart Compare Quick view Rapala | sku: HJ10PCL Rapala Husky Jerk Pink Clown 4" 3/8 Oz Rattling Lure Rapala Husky Jerk 10Color: Pink Clown4" - 3/8 ozTarget Depth: 4 - 8 ft Two No 5 Treble Hooks Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify... MSRP: Now: $13.95 Add to Cart Compare Quick view Strike King | sku: HCCMJ-342 Strike King Chick Magnet Jr 1/4oz 2-4 ft, Charteuse Copper Strike King’s Chick Magnet Jr is a 1/4-ounce flat-sided crankbait that is designed with a circuit-board bill. The flat-sided build of the Chick Magnet Jr displaces water and gives the lure a tight wobble that attracts fish. Built to dive 4-6 feet,... MSRP: Now: $7.95 Add to Cart Compare Quick view Strike King | sku: HCCMJ-556 Strike King Chick Magnet Jr 1/4oz 2-4 ft, Baby Carp Strike King’s Chick Magnet Jr is a 1/4-ounce flat-sided crankbait that is designed with a circuit-board bill. The flat-sided build of the Chick Magnet Jr displaces water and gives the lure a tight wobble that attracts fish. Built to dive 4-6 feet,... MSRP: Now: $7.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-330 Strike King KVD Elite 300 Jerkbait, Pro Phantom Bluegill Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-335 Strike King KVD Elite 300 Jerkbait, Pro TN Shad 2.0 Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-338 Strike King KVD Elite 300 Jerkbait, Pro Table Rock Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-339 Strike King KVD Elite 300 Jerkbait, Pro Phantom Perch Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD1206-RED Cotton Cordell CC Shad, Chrome Blue Back, Orange Belly, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet CC Shad, Chrome Blue Back, Orange Belly, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD12STS1 Cotton Cordell CC Shad, Spot Tail Shiner, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet CC Shad, Spot Tail Shiner, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR07 HESD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Emerald Shad Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR07 HBSD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Blue Shad Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RPR06FT Rapala Rippin' Rap Lipless Crankbait, 2 1/2", 1/2 oz, Firetiger The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system. Textured... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: FFSH5S-SLFT Berkley Flicker Shad Shallow, enhanced slow rise, side roll, & flash, 2'', size 8 Fusion19 treble, Slick Firetiger Proven Berkley Flicker Shad action for targeting shallower fish. The Flicker Shad shallow models feature the same great side roll and flash anglers have come to expect from Flicker Shad. Each bait is individually tank tested and sure to perform right out... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: FFSH7M-SLPC Berkley Flicker Shad Pro Flash Crankbait, 2 3/4", 5/16 oz, Slick Purple Candy Berkley has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $7.95 Add to Cart Compare Quick view
Quick view Details Cotton Cordell | sku: CD1206-RED Cotton Cordell CC Shad, Chrome Blue Back, Orange Belly, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Details Cotton Cordell | sku: CD12STS1 Cotton Cordell CC Shad, Spot Tail Shiner, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07 HESD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Emerald Shad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07 HBSD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Blue Shad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RPR06FT Rapala Rippin' Rap Lipless Crankbait, 2 1/2", 1/2 oz, Firetiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Berkley | sku: FFSH5S-SLFT Berkley Flicker Shad Shallow, enhanced slow rise, side roll, & flash, 2'', size 8 Fusion19 treble, Slick Firetiger MSRP: Now: $8.95 Add to Cart Compare Quick view Details Berkley | sku: FFSH7M-SLPC Berkley Flicker Shad Pro Flash Crankbait, 2 3/4", 5/16 oz, Slick Purple Candy MSRP: Now: $7.95 Add to Cart Compare Quick view Details Freedom | sku: 66016 Freedom Blade Bait 3/4 oz Perch VMC #6 Double Hook and #6 Treble Hook MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RSN10 Northland Rumble Shiner 10, 4", 5/8 oz, # 3 Hook MSRP: Now: $12.95 Choose Options Compare Quick view Details Northland | sku: RST4 Northland Rumble Stick 4 1/4", 3/8 oz, #4 Hook MSRP: Now: $12.95 Choose Options Compare Quick view Details Rapala | sku: SR09GPSQ Rapala Shad Rap 09 3 1/2", 9/16 oz, Two # 3, Glow Pink Squirrel MSRP: Now: $18.95 Add to Cart Compare Quick view Details Rapala | sku: HJ14 Rapala Husky Jerk 12, 5 1/2", 5/8 oz, Three # 4 Hooks MSRP: Now: $13.95 Choose Options Compare Quick view Details Rapala | sku: HJ12 Rapala Husky Jerk 12, 4 3/4", 7/16 oz, Three # 6 Hooks MSRP: Now: $13.95 Choose Options Compare Quick view Details Rapala | sku: RVB05 Rapala Rap-V Blade 05, 2", 3/8 oz, No. 4 & No. 8 Hooks MSRP: Now: $14.95 Choose Options Compare Quick view Details Rapala | sku: SR08 Rapala Shad Rap 08 3 1/8", 3/8 oz, Two # 3 Hooks MSRP: Now: $17.95 Choose Options Compare Quick view Details Rapala | sku: SR07 Rapala Shad Rap Crankbait, 2 3/4", 1/4 oz, Crawdad, Floating MSRP: Now: $18.95 Choose Options Compare Quick view Details Rapala | sku: SR04 Rapala Shad Rap 04 1 1/2", 1/8 oz, Two # 8 Hooks MSRP: Now: $15.95 Choose Options Compare Quick view Details Northland | sku: RSN8-BT Northland Rumble Shiner - 3/8Oz - 3.25" - #4 Hook - 1/Box - Diving Depth 9-14' - Blue Tiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Rapala | sku: ULM06CH Rapala Ultra Light Minnow, 2 1/2", 1/8 oz, Chrome, Sinking MSRP: Now: $13.95 Add to Cart Compare Quick view Details Rapala | sku: ULM04CH Rapala Ultra Light Minnow, 1 1/2", 1/8 oz, Chrome, Sinking MSRP: Now: $12.95 Choose Options Compare Quick view Details Musky Innovations | sku: 07002 Musky Innovations Magnum Swimming Dawg 11" White Sucker MSRP: Now: $54.95 Add to Cart Compare Quick view Details Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold MSRP: Now: $11.79 Add to Cart Compare Quick view Details Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch MSRP: Now: $43.95 Add to Cart Compare Quick view Details Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz MSRP: Now: $9.95 Choose Options Compare Quick view Details Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz MSRP: Now: $6.95 Choose Options Compare Quick view Details Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz MSRP: Now: $10.29 Choose Options Compare Quick view Details Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz MSRP: Now: $16.95 Choose Options Compare Quick view Details Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz MSRP: Now: $16.95 Choose Options Compare Quick view Details Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz MSRP: Was: Now: $13.89 - $16.95 Choose Options Compare Quick view Details Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating MSRP: Now: $9.95 Choose Options Compare Quick view Details sku: C2503 Cotton Cordell Super Spot Lipless Crankbait, 3" , 1/2oz, Gold/Black, Sinking MSRP: Now: $6.95 Add to Cart Compare Quick view Drifter | sku: 1000S-63 Drifter Straight Believer Musky Trolling Plug 10" Fire Perch Its unique action shape and design, combined with a deep and shallow eyelet, allow this bait to be fished from the surface down to depths of 18 to 20 feet. Retrieve it slowly as a surface bait over thick vegetation; work it as a jerk bait or twitch bait... MSRP: Now: $47.95 Add to Cart Compare Quick view Berkley | sku: BHBVB-004-NWP Berkley Vibrato Lure, 1 1/2 " 1/8 oz two sz 12 treble Nat White Perch As its name implies, the Vibrato has a natural vibrating action. But unlike any other vibrating lure it vibrates on the fall, when jigged, twitched, retrieved steadily or trolled in any way and at any speed! MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: BHBVB-004-PKS Berkley Vibrato Lure, 1 1/2 " 1/8 oz two sz 12 treble Pinkescents As its name implies, the Vibrato has a natural vibrating action. But unlike any other vibrating lure it vibrates on the fall, when jigged, twitched, retrieved steadily or trolled in any way and at any speed! MSRP: Now: $8.95 Add to Cart Compare Quick view Freedom | sku: 64109 Freedom Sim Shad Perch 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64108 Freedom Sim Shad Bluegill 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64107 Freedom Sim Shad Fire Tiger 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64106 Freedom Sim Shad Blue Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64105 Freedom Sim Shad Purple Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64104 Freedom Sim Shad Dark Goby 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64103 Freedom Sim Shad Light Goby 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64102 Freedom Sim Shad Green Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64101 Freedom Sim Shad Silver Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 65017 Freedom Turnback Shad Vertical Jig 1 1/4" 3/32oz Fire Tiger Glow UV The Freedom Tackle Turnback Shad is the perfect vertical jig for open water or through the ice. The lure features a full metal body that swings freely on the metal line tie shaft. With a jerk of the rod the lure will dart off in random directions, turn... MSRP: Now: $6.95 Add to Cart Compare Quick view Northland | sku: PMD4-20 Northland Puppet Minnow 3" 9/16oz Glo Perch The most versatile and lethal jigging lure ever designed for vertical jigging below a boat or thru an ice hole. Tie one on and hang on. Lip-stick wide angle hooks. Allows anglers to change actions in seconds. Durable tail fin provides lifelike horizontal... MSRP: Now: $7.95 Add to Cart Compare Quick view Rapala | sku: HJ10PCL Rapala Husky Jerk Pink Clown 4" 3/8 Oz Rattling Lure Rapala Husky Jerk 10Color: Pink Clown4" - 3/8 ozTarget Depth: 4 - 8 ft Two No 5 Treble Hooks Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify... MSRP: Now: $13.95 Add to Cart Compare Quick view Strike King | sku: HCCMJ-342 Strike King Chick Magnet Jr 1/4oz 2-4 ft, Charteuse Copper Strike King’s Chick Magnet Jr is a 1/4-ounce flat-sided crankbait that is designed with a circuit-board bill. The flat-sided build of the Chick Magnet Jr displaces water and gives the lure a tight wobble that attracts fish. Built to dive 4-6 feet,... MSRP: Now: $7.95 Add to Cart Compare Quick view Strike King | sku: HCCMJ-556 Strike King Chick Magnet Jr 1/4oz 2-4 ft, Baby Carp Strike King’s Chick Magnet Jr is a 1/4-ounce flat-sided crankbait that is designed with a circuit-board bill. The flat-sided build of the Chick Magnet Jr displaces water and gives the lure a tight wobble that attracts fish. Built to dive 4-6 feet,... MSRP: Now: $7.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-330 Strike King KVD Elite 300 Jerkbait, Pro Phantom Bluegill Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-335 Strike King KVD Elite 300 Jerkbait, Pro TN Shad 2.0 Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-338 Strike King KVD Elite 300 Jerkbait, Pro Table Rock Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-339 Strike King KVD Elite 300 Jerkbait, Pro Phantom Perch Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD1206-RED Cotton Cordell CC Shad, Chrome Blue Back, Orange Belly, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet CC Shad, Chrome Blue Back, Orange Belly, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD12STS1 Cotton Cordell CC Shad, Spot Tail Shiner, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet CC Shad, Spot Tail Shiner, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR07 HESD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Emerald Shad Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR07 HBSD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Blue Shad Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RPR06FT Rapala Rippin' Rap Lipless Crankbait, 2 1/2", 1/2 oz, Firetiger The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system. Textured... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: FFSH5S-SLFT Berkley Flicker Shad Shallow, enhanced slow rise, side roll, & flash, 2'', size 8 Fusion19 treble, Slick Firetiger Proven Berkley Flicker Shad action for targeting shallower fish. The Flicker Shad shallow models feature the same great side roll and flash anglers have come to expect from Flicker Shad. Each bait is individually tank tested and sure to perform right out... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: FFSH7M-SLPC Berkley Flicker Shad Pro Flash Crankbait, 2 3/4", 5/16 oz, Slick Purple Candy Berkley has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $7.95 Add to Cart Compare Quick view
Quick view Details Cotton Cordell | sku: CD12STS1 Cotton Cordell CC Shad, Spot Tail Shiner, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07 HESD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Emerald Shad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07 HBSD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Blue Shad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RPR06FT Rapala Rippin' Rap Lipless Crankbait, 2 1/2", 1/2 oz, Firetiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Berkley | sku: FFSH5S-SLFT Berkley Flicker Shad Shallow, enhanced slow rise, side roll, & flash, 2'', size 8 Fusion19 treble, Slick Firetiger MSRP: Now: $8.95 Add to Cart Compare Quick view Details Berkley | sku: FFSH7M-SLPC Berkley Flicker Shad Pro Flash Crankbait, 2 3/4", 5/16 oz, Slick Purple Candy MSRP: Now: $7.95 Add to Cart Compare Quick view Details Freedom | sku: 66016 Freedom Blade Bait 3/4 oz Perch VMC #6 Double Hook and #6 Treble Hook MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RSN10 Northland Rumble Shiner 10, 4", 5/8 oz, # 3 Hook MSRP: Now: $12.95 Choose Options Compare Quick view Details Northland | sku: RST4 Northland Rumble Stick 4 1/4", 3/8 oz, #4 Hook MSRP: Now: $12.95 Choose Options Compare Quick view Details Rapala | sku: SR09GPSQ Rapala Shad Rap 09 3 1/2", 9/16 oz, Two # 3, Glow Pink Squirrel MSRP: Now: $18.95 Add to Cart Compare Quick view Details Rapala | sku: HJ14 Rapala Husky Jerk 12, 5 1/2", 5/8 oz, Three # 4 Hooks MSRP: Now: $13.95 Choose Options Compare Quick view Details Rapala | sku: HJ12 Rapala Husky Jerk 12, 4 3/4", 7/16 oz, Three # 6 Hooks MSRP: Now: $13.95 Choose Options Compare Quick view Details Rapala | sku: RVB05 Rapala Rap-V Blade 05, 2", 3/8 oz, No. 4 & No. 8 Hooks MSRP: Now: $14.95 Choose Options Compare Quick view Details Rapala | sku: SR08 Rapala Shad Rap 08 3 1/8", 3/8 oz, Two # 3 Hooks MSRP: Now: $17.95 Choose Options Compare Quick view Details Rapala | sku: SR07 Rapala Shad Rap Crankbait, 2 3/4", 1/4 oz, Crawdad, Floating MSRP: Now: $18.95 Choose Options Compare Quick view Details Rapala | sku: SR04 Rapala Shad Rap 04 1 1/2", 1/8 oz, Two # 8 Hooks MSRP: Now: $15.95 Choose Options Compare Quick view Details Northland | sku: RSN8-BT Northland Rumble Shiner - 3/8Oz - 3.25" - #4 Hook - 1/Box - Diving Depth 9-14' - Blue Tiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Rapala | sku: ULM06CH Rapala Ultra Light Minnow, 2 1/2", 1/8 oz, Chrome, Sinking MSRP: Now: $13.95 Add to Cart Compare Quick view Details Rapala | sku: ULM04CH Rapala Ultra Light Minnow, 1 1/2", 1/8 oz, Chrome, Sinking MSRP: Now: $12.95 Choose Options Compare Quick view Details Musky Innovations | sku: 07002 Musky Innovations Magnum Swimming Dawg 11" White Sucker MSRP: Now: $54.95 Add to Cart Compare Quick view Details Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold MSRP: Now: $11.79 Add to Cart Compare Quick view Details Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch MSRP: Now: $43.95 Add to Cart Compare Quick view Details Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz MSRP: Now: $9.95 Choose Options Compare Quick view Details Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz MSRP: Now: $6.95 Choose Options Compare Quick view Details Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz MSRP: Now: $10.29 Choose Options Compare Quick view Details Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz MSRP: Now: $16.95 Choose Options Compare Quick view Details Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz MSRP: Now: $16.95 Choose Options Compare Quick view Details Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz MSRP: Was: Now: $13.89 - $16.95 Choose Options Compare Quick view Details Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating MSRP: Now: $9.95 Choose Options Compare Quick view Details sku: C2503 Cotton Cordell Super Spot Lipless Crankbait, 3" , 1/2oz, Gold/Black, Sinking MSRP: Now: $6.95 Add to Cart Compare Quick view Drifter | sku: 1000S-63 Drifter Straight Believer Musky Trolling Plug 10" Fire Perch Its unique action shape and design, combined with a deep and shallow eyelet, allow this bait to be fished from the surface down to depths of 18 to 20 feet. Retrieve it slowly as a surface bait over thick vegetation; work it as a jerk bait or twitch bait... MSRP: Now: $47.95 Add to Cart Compare Quick view Berkley | sku: BHBVB-004-NWP Berkley Vibrato Lure, 1 1/2 " 1/8 oz two sz 12 treble Nat White Perch As its name implies, the Vibrato has a natural vibrating action. But unlike any other vibrating lure it vibrates on the fall, when jigged, twitched, retrieved steadily or trolled in any way and at any speed! MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: BHBVB-004-PKS Berkley Vibrato Lure, 1 1/2 " 1/8 oz two sz 12 treble Pinkescents As its name implies, the Vibrato has a natural vibrating action. But unlike any other vibrating lure it vibrates on the fall, when jigged, twitched, retrieved steadily or trolled in any way and at any speed! MSRP: Now: $8.95 Add to Cart Compare Quick view Freedom | sku: 64109 Freedom Sim Shad Perch 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64108 Freedom Sim Shad Bluegill 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64107 Freedom Sim Shad Fire Tiger 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64106 Freedom Sim Shad Blue Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64105 Freedom Sim Shad Purple Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64104 Freedom Sim Shad Dark Goby 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64103 Freedom Sim Shad Light Goby 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64102 Freedom Sim Shad Green Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64101 Freedom Sim Shad Silver Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 65017 Freedom Turnback Shad Vertical Jig 1 1/4" 3/32oz Fire Tiger Glow UV The Freedom Tackle Turnback Shad is the perfect vertical jig for open water or through the ice. The lure features a full metal body that swings freely on the metal line tie shaft. With a jerk of the rod the lure will dart off in random directions, turn... MSRP: Now: $6.95 Add to Cart Compare Quick view Northland | sku: PMD4-20 Northland Puppet Minnow 3" 9/16oz Glo Perch The most versatile and lethal jigging lure ever designed for vertical jigging below a boat or thru an ice hole. Tie one on and hang on. Lip-stick wide angle hooks. Allows anglers to change actions in seconds. Durable tail fin provides lifelike horizontal... MSRP: Now: $7.95 Add to Cart Compare Quick view Rapala | sku: HJ10PCL Rapala Husky Jerk Pink Clown 4" 3/8 Oz Rattling Lure Rapala Husky Jerk 10Color: Pink Clown4" - 3/8 ozTarget Depth: 4 - 8 ft Two No 5 Treble Hooks Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify... MSRP: Now: $13.95 Add to Cart Compare Quick view Strike King | sku: HCCMJ-342 Strike King Chick Magnet Jr 1/4oz 2-4 ft, Charteuse Copper Strike King’s Chick Magnet Jr is a 1/4-ounce flat-sided crankbait that is designed with a circuit-board bill. The flat-sided build of the Chick Magnet Jr displaces water and gives the lure a tight wobble that attracts fish. Built to dive 4-6 feet,... MSRP: Now: $7.95 Add to Cart Compare Quick view Strike King | sku: HCCMJ-556 Strike King Chick Magnet Jr 1/4oz 2-4 ft, Baby Carp Strike King’s Chick Magnet Jr is a 1/4-ounce flat-sided crankbait that is designed with a circuit-board bill. The flat-sided build of the Chick Magnet Jr displaces water and gives the lure a tight wobble that attracts fish. Built to dive 4-6 feet,... MSRP: Now: $7.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-330 Strike King KVD Elite 300 Jerkbait, Pro Phantom Bluegill Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-335 Strike King KVD Elite 300 Jerkbait, Pro TN Shad 2.0 Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-338 Strike King KVD Elite 300 Jerkbait, Pro Table Rock Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-339 Strike King KVD Elite 300 Jerkbait, Pro Phantom Perch Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD1206-RED Cotton Cordell CC Shad, Chrome Blue Back, Orange Belly, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet CC Shad, Chrome Blue Back, Orange Belly, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD12STS1 Cotton Cordell CC Shad, Spot Tail Shiner, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet CC Shad, Spot Tail Shiner, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR07 HESD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Emerald Shad Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR07 HBSD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Blue Shad Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RPR06FT Rapala Rippin' Rap Lipless Crankbait, 2 1/2", 1/2 oz, Firetiger The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system. Textured... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: FFSH5S-SLFT Berkley Flicker Shad Shallow, enhanced slow rise, side roll, & flash, 2'', size 8 Fusion19 treble, Slick Firetiger Proven Berkley Flicker Shad action for targeting shallower fish. The Flicker Shad shallow models feature the same great side roll and flash anglers have come to expect from Flicker Shad. Each bait is individually tank tested and sure to perform right out... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: FFSH7M-SLPC Berkley Flicker Shad Pro Flash Crankbait, 2 3/4", 5/16 oz, Slick Purple Candy Berkley has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $7.95 Add to Cart Compare Quick view
Quick view Details Rapala | sku: RNR07 HESD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Emerald Shad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RNR07 HBSD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Blue Shad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RPR06FT Rapala Rippin' Rap Lipless Crankbait, 2 1/2", 1/2 oz, Firetiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Berkley | sku: FFSH5S-SLFT Berkley Flicker Shad Shallow, enhanced slow rise, side roll, & flash, 2'', size 8 Fusion19 treble, Slick Firetiger MSRP: Now: $8.95 Add to Cart Compare Quick view Details Berkley | sku: FFSH7M-SLPC Berkley Flicker Shad Pro Flash Crankbait, 2 3/4", 5/16 oz, Slick Purple Candy MSRP: Now: $7.95 Add to Cart Compare Quick view Details Freedom | sku: 66016 Freedom Blade Bait 3/4 oz Perch VMC #6 Double Hook and #6 Treble Hook MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RSN10 Northland Rumble Shiner 10, 4", 5/8 oz, # 3 Hook MSRP: Now: $12.95 Choose Options Compare Quick view Details Northland | sku: RST4 Northland Rumble Stick 4 1/4", 3/8 oz, #4 Hook MSRP: Now: $12.95 Choose Options Compare Quick view Details Rapala | sku: SR09GPSQ Rapala Shad Rap 09 3 1/2", 9/16 oz, Two # 3, Glow Pink Squirrel MSRP: Now: $18.95 Add to Cart Compare Quick view Details Rapala | sku: HJ14 Rapala Husky Jerk 12, 5 1/2", 5/8 oz, Three # 4 Hooks MSRP: Now: $13.95 Choose Options Compare Quick view Details Rapala | sku: HJ12 Rapala Husky Jerk 12, 4 3/4", 7/16 oz, Three # 6 Hooks MSRP: Now: $13.95 Choose Options Compare Quick view Details Rapala | sku: RVB05 Rapala Rap-V Blade 05, 2", 3/8 oz, No. 4 & No. 8 Hooks MSRP: Now: $14.95 Choose Options Compare Quick view Details Rapala | sku: SR08 Rapala Shad Rap 08 3 1/8", 3/8 oz, Two # 3 Hooks MSRP: Now: $17.95 Choose Options Compare Quick view Details Rapala | sku: SR07 Rapala Shad Rap Crankbait, 2 3/4", 1/4 oz, Crawdad, Floating MSRP: Now: $18.95 Choose Options Compare Quick view Details Rapala | sku: SR04 Rapala Shad Rap 04 1 1/2", 1/8 oz, Two # 8 Hooks MSRP: Now: $15.95 Choose Options Compare Quick view Details Northland | sku: RSN8-BT Northland Rumble Shiner - 3/8Oz - 3.25" - #4 Hook - 1/Box - Diving Depth 9-14' - Blue Tiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Rapala | sku: ULM06CH Rapala Ultra Light Minnow, 2 1/2", 1/8 oz, Chrome, Sinking MSRP: Now: $13.95 Add to Cart Compare Quick view Details Rapala | sku: ULM04CH Rapala Ultra Light Minnow, 1 1/2", 1/8 oz, Chrome, Sinking MSRP: Now: $12.95 Choose Options Compare Quick view Details Musky Innovations | sku: 07002 Musky Innovations Magnum Swimming Dawg 11" White Sucker MSRP: Now: $54.95 Add to Cart Compare Quick view Details Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold MSRP: Now: $11.79 Add to Cart Compare Quick view Details Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch MSRP: Now: $43.95 Add to Cart Compare Quick view Details Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz MSRP: Now: $9.95 Choose Options Compare Quick view Details Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz MSRP: Now: $6.95 Choose Options Compare Quick view Details Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz MSRP: Now: $10.29 Choose Options Compare Quick view Details Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz MSRP: Now: $16.95 Choose Options Compare Quick view Details Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz MSRP: Now: $16.95 Choose Options Compare Quick view Details Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz MSRP: Was: Now: $13.89 - $16.95 Choose Options Compare Quick view Details Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating MSRP: Now: $9.95 Choose Options Compare Quick view Details sku: C2503 Cotton Cordell Super Spot Lipless Crankbait, 3" , 1/2oz, Gold/Black, Sinking MSRP: Now: $6.95 Add to Cart Compare Quick view Drifter | sku: 1000S-63 Drifter Straight Believer Musky Trolling Plug 10" Fire Perch Its unique action shape and design, combined with a deep and shallow eyelet, allow this bait to be fished from the surface down to depths of 18 to 20 feet. Retrieve it slowly as a surface bait over thick vegetation; work it as a jerk bait or twitch bait... MSRP: Now: $47.95 Add to Cart Compare Quick view Berkley | sku: BHBVB-004-NWP Berkley Vibrato Lure, 1 1/2 " 1/8 oz two sz 12 treble Nat White Perch As its name implies, the Vibrato has a natural vibrating action. But unlike any other vibrating lure it vibrates on the fall, when jigged, twitched, retrieved steadily or trolled in any way and at any speed! MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: BHBVB-004-PKS Berkley Vibrato Lure, 1 1/2 " 1/8 oz two sz 12 treble Pinkescents As its name implies, the Vibrato has a natural vibrating action. But unlike any other vibrating lure it vibrates on the fall, when jigged, twitched, retrieved steadily or trolled in any way and at any speed! MSRP: Now: $8.95 Add to Cart Compare Quick view Freedom | sku: 64109 Freedom Sim Shad Perch 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64108 Freedom Sim Shad Bluegill 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64107 Freedom Sim Shad Fire Tiger 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64106 Freedom Sim Shad Blue Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64105 Freedom Sim Shad Purple Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64104 Freedom Sim Shad Dark Goby 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64103 Freedom Sim Shad Light Goby 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64102 Freedom Sim Shad Green Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64101 Freedom Sim Shad Silver Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 65017 Freedom Turnback Shad Vertical Jig 1 1/4" 3/32oz Fire Tiger Glow UV The Freedom Tackle Turnback Shad is the perfect vertical jig for open water or through the ice. The lure features a full metal body that swings freely on the metal line tie shaft. With a jerk of the rod the lure will dart off in random directions, turn... MSRP: Now: $6.95 Add to Cart Compare Quick view Northland | sku: PMD4-20 Northland Puppet Minnow 3" 9/16oz Glo Perch The most versatile and lethal jigging lure ever designed for vertical jigging below a boat or thru an ice hole. Tie one on and hang on. Lip-stick wide angle hooks. Allows anglers to change actions in seconds. Durable tail fin provides lifelike horizontal... MSRP: Now: $7.95 Add to Cart Compare Quick view Rapala | sku: HJ10PCL Rapala Husky Jerk Pink Clown 4" 3/8 Oz Rattling Lure Rapala Husky Jerk 10Color: Pink Clown4" - 3/8 ozTarget Depth: 4 - 8 ft Two No 5 Treble Hooks Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify... MSRP: Now: $13.95 Add to Cart Compare Quick view Strike King | sku: HCCMJ-342 Strike King Chick Magnet Jr 1/4oz 2-4 ft, Charteuse Copper Strike King’s Chick Magnet Jr is a 1/4-ounce flat-sided crankbait that is designed with a circuit-board bill. The flat-sided build of the Chick Magnet Jr displaces water and gives the lure a tight wobble that attracts fish. Built to dive 4-6 feet,... MSRP: Now: $7.95 Add to Cart Compare Quick view Strike King | sku: HCCMJ-556 Strike King Chick Magnet Jr 1/4oz 2-4 ft, Baby Carp Strike King’s Chick Magnet Jr is a 1/4-ounce flat-sided crankbait that is designed with a circuit-board bill. The flat-sided build of the Chick Magnet Jr displaces water and gives the lure a tight wobble that attracts fish. Built to dive 4-6 feet,... MSRP: Now: $7.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-330 Strike King KVD Elite 300 Jerkbait, Pro Phantom Bluegill Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-335 Strike King KVD Elite 300 Jerkbait, Pro TN Shad 2.0 Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-338 Strike King KVD Elite 300 Jerkbait, Pro Table Rock Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-339 Strike King KVD Elite 300 Jerkbait, Pro Phantom Perch Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD1206-RED Cotton Cordell CC Shad, Chrome Blue Back, Orange Belly, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet CC Shad, Chrome Blue Back, Orange Belly, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD12STS1 Cotton Cordell CC Shad, Spot Tail Shiner, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet CC Shad, Spot Tail Shiner, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR07 HESD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Emerald Shad Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR07 HBSD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Blue Shad Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RPR06FT Rapala Rippin' Rap Lipless Crankbait, 2 1/2", 1/2 oz, Firetiger The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system. Textured... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: FFSH5S-SLFT Berkley Flicker Shad Shallow, enhanced slow rise, side roll, & flash, 2'', size 8 Fusion19 treble, Slick Firetiger Proven Berkley Flicker Shad action for targeting shallower fish. The Flicker Shad shallow models feature the same great side roll and flash anglers have come to expect from Flicker Shad. Each bait is individually tank tested and sure to perform right out... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: FFSH7M-SLPC Berkley Flicker Shad Pro Flash Crankbait, 2 3/4", 5/16 oz, Slick Purple Candy Berkley has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $7.95 Add to Cart Compare Quick view
Quick view Details Rapala | sku: RNR07 HBSD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Blue Shad MSRP: Now: $9.95 Add to Cart Compare Quick view Details Rapala | sku: RPR06FT Rapala Rippin' Rap Lipless Crankbait, 2 1/2", 1/2 oz, Firetiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Berkley | sku: FFSH5S-SLFT Berkley Flicker Shad Shallow, enhanced slow rise, side roll, & flash, 2'', size 8 Fusion19 treble, Slick Firetiger MSRP: Now: $8.95 Add to Cart Compare Quick view Details Berkley | sku: FFSH7M-SLPC Berkley Flicker Shad Pro Flash Crankbait, 2 3/4", 5/16 oz, Slick Purple Candy MSRP: Now: $7.95 Add to Cart Compare Quick view Details Freedom | sku: 66016 Freedom Blade Bait 3/4 oz Perch VMC #6 Double Hook and #6 Treble Hook MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RSN10 Northland Rumble Shiner 10, 4", 5/8 oz, # 3 Hook MSRP: Now: $12.95 Choose Options Compare Quick view Details Northland | sku: RST4 Northland Rumble Stick 4 1/4", 3/8 oz, #4 Hook MSRP: Now: $12.95 Choose Options Compare Quick view Details Rapala | sku: SR09GPSQ Rapala Shad Rap 09 3 1/2", 9/16 oz, Two # 3, Glow Pink Squirrel MSRP: Now: $18.95 Add to Cart Compare Quick view Details Rapala | sku: HJ14 Rapala Husky Jerk 12, 5 1/2", 5/8 oz, Three # 4 Hooks MSRP: Now: $13.95 Choose Options Compare Quick view Details Rapala | sku: HJ12 Rapala Husky Jerk 12, 4 3/4", 7/16 oz, Three # 6 Hooks MSRP: Now: $13.95 Choose Options Compare Quick view Details Rapala | sku: RVB05 Rapala Rap-V Blade 05, 2", 3/8 oz, No. 4 & No. 8 Hooks MSRP: Now: $14.95 Choose Options Compare Quick view Details Rapala | sku: SR08 Rapala Shad Rap 08 3 1/8", 3/8 oz, Two # 3 Hooks MSRP: Now: $17.95 Choose Options Compare Quick view Details Rapala | sku: SR07 Rapala Shad Rap Crankbait, 2 3/4", 1/4 oz, Crawdad, Floating MSRP: Now: $18.95 Choose Options Compare Quick view Details Rapala | sku: SR04 Rapala Shad Rap 04 1 1/2", 1/8 oz, Two # 8 Hooks MSRP: Now: $15.95 Choose Options Compare Quick view Details Northland | sku: RSN8-BT Northland Rumble Shiner - 3/8Oz - 3.25" - #4 Hook - 1/Box - Diving Depth 9-14' - Blue Tiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Rapala | sku: ULM06CH Rapala Ultra Light Minnow, 2 1/2", 1/8 oz, Chrome, Sinking MSRP: Now: $13.95 Add to Cart Compare Quick view Details Rapala | sku: ULM04CH Rapala Ultra Light Minnow, 1 1/2", 1/8 oz, Chrome, Sinking MSRP: Now: $12.95 Choose Options Compare Quick view Details Musky Innovations | sku: 07002 Musky Innovations Magnum Swimming Dawg 11" White Sucker MSRP: Now: $54.95 Add to Cart Compare Quick view Details Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold MSRP: Now: $11.79 Add to Cart Compare Quick view Details Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch MSRP: Now: $43.95 Add to Cart Compare Quick view Details Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz MSRP: Now: $9.95 Choose Options Compare Quick view Details Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz MSRP: Now: $6.95 Choose Options Compare Quick view Details Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz MSRP: Now: $10.29 Choose Options Compare Quick view Details Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz MSRP: Now: $16.95 Choose Options Compare Quick view Details Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz MSRP: Now: $16.95 Choose Options Compare Quick view Details Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz MSRP: Was: Now: $13.89 - $16.95 Choose Options Compare Quick view Details Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating MSRP: Now: $9.95 Choose Options Compare Quick view Details sku: C2503 Cotton Cordell Super Spot Lipless Crankbait, 3" , 1/2oz, Gold/Black, Sinking MSRP: Now: $6.95 Add to Cart Compare Quick view Drifter | sku: 1000S-63 Drifter Straight Believer Musky Trolling Plug 10" Fire Perch Its unique action shape and design, combined with a deep and shallow eyelet, allow this bait to be fished from the surface down to depths of 18 to 20 feet. Retrieve it slowly as a surface bait over thick vegetation; work it as a jerk bait or twitch bait... MSRP: Now: $47.95 Add to Cart Compare Quick view Berkley | sku: BHBVB-004-NWP Berkley Vibrato Lure, 1 1/2 " 1/8 oz two sz 12 treble Nat White Perch As its name implies, the Vibrato has a natural vibrating action. But unlike any other vibrating lure it vibrates on the fall, when jigged, twitched, retrieved steadily or trolled in any way and at any speed! MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: BHBVB-004-PKS Berkley Vibrato Lure, 1 1/2 " 1/8 oz two sz 12 treble Pinkescents As its name implies, the Vibrato has a natural vibrating action. But unlike any other vibrating lure it vibrates on the fall, when jigged, twitched, retrieved steadily or trolled in any way and at any speed! MSRP: Now: $8.95 Add to Cart Compare Quick view Freedom | sku: 64109 Freedom Sim Shad Perch 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64108 Freedom Sim Shad Bluegill 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64107 Freedom Sim Shad Fire Tiger 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64106 Freedom Sim Shad Blue Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64105 Freedom Sim Shad Purple Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64104 Freedom Sim Shad Dark Goby 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64103 Freedom Sim Shad Light Goby 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64102 Freedom Sim Shad Green Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64101 Freedom Sim Shad Silver Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 65017 Freedom Turnback Shad Vertical Jig 1 1/4" 3/32oz Fire Tiger Glow UV The Freedom Tackle Turnback Shad is the perfect vertical jig for open water or through the ice. The lure features a full metal body that swings freely on the metal line tie shaft. With a jerk of the rod the lure will dart off in random directions, turn... MSRP: Now: $6.95 Add to Cart Compare Quick view Northland | sku: PMD4-20 Northland Puppet Minnow 3" 9/16oz Glo Perch The most versatile and lethal jigging lure ever designed for vertical jigging below a boat or thru an ice hole. Tie one on and hang on. Lip-stick wide angle hooks. Allows anglers to change actions in seconds. Durable tail fin provides lifelike horizontal... MSRP: Now: $7.95 Add to Cart Compare Quick view Rapala | sku: HJ10PCL Rapala Husky Jerk Pink Clown 4" 3/8 Oz Rattling Lure Rapala Husky Jerk 10Color: Pink Clown4" - 3/8 ozTarget Depth: 4 - 8 ft Two No 5 Treble Hooks Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify... MSRP: Now: $13.95 Add to Cart Compare Quick view Strike King | sku: HCCMJ-342 Strike King Chick Magnet Jr 1/4oz 2-4 ft, Charteuse Copper Strike King’s Chick Magnet Jr is a 1/4-ounce flat-sided crankbait that is designed with a circuit-board bill. The flat-sided build of the Chick Magnet Jr displaces water and gives the lure a tight wobble that attracts fish. Built to dive 4-6 feet,... MSRP: Now: $7.95 Add to Cart Compare Quick view Strike King | sku: HCCMJ-556 Strike King Chick Magnet Jr 1/4oz 2-4 ft, Baby Carp Strike King’s Chick Magnet Jr is a 1/4-ounce flat-sided crankbait that is designed with a circuit-board bill. The flat-sided build of the Chick Magnet Jr displaces water and gives the lure a tight wobble that attracts fish. Built to dive 4-6 feet,... MSRP: Now: $7.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-330 Strike King KVD Elite 300 Jerkbait, Pro Phantom Bluegill Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-335 Strike King KVD Elite 300 Jerkbait, Pro TN Shad 2.0 Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-338 Strike King KVD Elite 300 Jerkbait, Pro Table Rock Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-339 Strike King KVD Elite 300 Jerkbait, Pro Phantom Perch Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD1206-RED Cotton Cordell CC Shad, Chrome Blue Back, Orange Belly, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet CC Shad, Chrome Blue Back, Orange Belly, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD12STS1 Cotton Cordell CC Shad, Spot Tail Shiner, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet CC Shad, Spot Tail Shiner, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR07 HESD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Emerald Shad Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR07 HBSD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Blue Shad Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RPR06FT Rapala Rippin' Rap Lipless Crankbait, 2 1/2", 1/2 oz, Firetiger The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system. Textured... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: FFSH5S-SLFT Berkley Flicker Shad Shallow, enhanced slow rise, side roll, & flash, 2'', size 8 Fusion19 treble, Slick Firetiger Proven Berkley Flicker Shad action for targeting shallower fish. The Flicker Shad shallow models feature the same great side roll and flash anglers have come to expect from Flicker Shad. Each bait is individually tank tested and sure to perform right out... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: FFSH7M-SLPC Berkley Flicker Shad Pro Flash Crankbait, 2 3/4", 5/16 oz, Slick Purple Candy Berkley has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $7.95 Add to Cart Compare Quick view
Quick view Details Rapala | sku: RPR06FT Rapala Rippin' Rap Lipless Crankbait, 2 1/2", 1/2 oz, Firetiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Berkley | sku: FFSH5S-SLFT Berkley Flicker Shad Shallow, enhanced slow rise, side roll, & flash, 2'', size 8 Fusion19 treble, Slick Firetiger MSRP: Now: $8.95 Add to Cart Compare Quick view Details Berkley | sku: FFSH7M-SLPC Berkley Flicker Shad Pro Flash Crankbait, 2 3/4", 5/16 oz, Slick Purple Candy MSRP: Now: $7.95 Add to Cart Compare Quick view Details Freedom | sku: 66016 Freedom Blade Bait 3/4 oz Perch VMC #6 Double Hook and #6 Treble Hook MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RSN10 Northland Rumble Shiner 10, 4", 5/8 oz, # 3 Hook MSRP: Now: $12.95 Choose Options Compare Quick view Details Northland | sku: RST4 Northland Rumble Stick 4 1/4", 3/8 oz, #4 Hook MSRP: Now: $12.95 Choose Options Compare Quick view Details Rapala | sku: SR09GPSQ Rapala Shad Rap 09 3 1/2", 9/16 oz, Two # 3, Glow Pink Squirrel MSRP: Now: $18.95 Add to Cart Compare Quick view Details Rapala | sku: HJ14 Rapala Husky Jerk 12, 5 1/2", 5/8 oz, Three # 4 Hooks MSRP: Now: $13.95 Choose Options Compare Quick view Details Rapala | sku: HJ12 Rapala Husky Jerk 12, 4 3/4", 7/16 oz, Three # 6 Hooks MSRP: Now: $13.95 Choose Options Compare Quick view Details Rapala | sku: RVB05 Rapala Rap-V Blade 05, 2", 3/8 oz, No. 4 & No. 8 Hooks MSRP: Now: $14.95 Choose Options Compare Quick view Details Rapala | sku: SR08 Rapala Shad Rap 08 3 1/8", 3/8 oz, Two # 3 Hooks MSRP: Now: $17.95 Choose Options Compare Quick view Details Rapala | sku: SR07 Rapala Shad Rap Crankbait, 2 3/4", 1/4 oz, Crawdad, Floating MSRP: Now: $18.95 Choose Options Compare Quick view Details Rapala | sku: SR04 Rapala Shad Rap 04 1 1/2", 1/8 oz, Two # 8 Hooks MSRP: Now: $15.95 Choose Options Compare Quick view Details Northland | sku: RSN8-BT Northland Rumble Shiner - 3/8Oz - 3.25" - #4 Hook - 1/Box - Diving Depth 9-14' - Blue Tiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Rapala | sku: ULM06CH Rapala Ultra Light Minnow, 2 1/2", 1/8 oz, Chrome, Sinking MSRP: Now: $13.95 Add to Cart Compare Quick view Details Rapala | sku: ULM04CH Rapala Ultra Light Minnow, 1 1/2", 1/8 oz, Chrome, Sinking MSRP: Now: $12.95 Choose Options Compare Quick view Details Musky Innovations | sku: 07002 Musky Innovations Magnum Swimming Dawg 11" White Sucker MSRP: Now: $54.95 Add to Cart Compare Quick view Details Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold MSRP: Now: $11.79 Add to Cart Compare Quick view Details Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch MSRP: Now: $43.95 Add to Cart Compare Quick view Details Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz MSRP: Now: $9.95 Choose Options Compare Quick view Details Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz MSRP: Now: $6.95 Choose Options Compare Quick view Details Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz MSRP: Now: $10.29 Choose Options Compare Quick view Details Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz MSRP: Now: $16.95 Choose Options Compare Quick view Details Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz MSRP: Now: $16.95 Choose Options Compare Quick view Details Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz MSRP: Was: Now: $13.89 - $16.95 Choose Options Compare Quick view Details Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating MSRP: Now: $9.95 Choose Options Compare Quick view Details sku: C2503 Cotton Cordell Super Spot Lipless Crankbait, 3" , 1/2oz, Gold/Black, Sinking MSRP: Now: $6.95 Add to Cart Compare Quick view Drifter | sku: 1000S-63 Drifter Straight Believer Musky Trolling Plug 10" Fire Perch Its unique action shape and design, combined with a deep and shallow eyelet, allow this bait to be fished from the surface down to depths of 18 to 20 feet. Retrieve it slowly as a surface bait over thick vegetation; work it as a jerk bait or twitch bait... MSRP: Now: $47.95 Add to Cart Compare Quick view Berkley | sku: BHBVB-004-NWP Berkley Vibrato Lure, 1 1/2 " 1/8 oz two sz 12 treble Nat White Perch As its name implies, the Vibrato has a natural vibrating action. But unlike any other vibrating lure it vibrates on the fall, when jigged, twitched, retrieved steadily or trolled in any way and at any speed! MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: BHBVB-004-PKS Berkley Vibrato Lure, 1 1/2 " 1/8 oz two sz 12 treble Pinkescents As its name implies, the Vibrato has a natural vibrating action. But unlike any other vibrating lure it vibrates on the fall, when jigged, twitched, retrieved steadily or trolled in any way and at any speed! MSRP: Now: $8.95 Add to Cart Compare Quick view Freedom | sku: 64109 Freedom Sim Shad Perch 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64108 Freedom Sim Shad Bluegill 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64107 Freedom Sim Shad Fire Tiger 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64106 Freedom Sim Shad Blue Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64105 Freedom Sim Shad Purple Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64104 Freedom Sim Shad Dark Goby 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64103 Freedom Sim Shad Light Goby 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64102 Freedom Sim Shad Green Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64101 Freedom Sim Shad Silver Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 65017 Freedom Turnback Shad Vertical Jig 1 1/4" 3/32oz Fire Tiger Glow UV The Freedom Tackle Turnback Shad is the perfect vertical jig for open water or through the ice. The lure features a full metal body that swings freely on the metal line tie shaft. With a jerk of the rod the lure will dart off in random directions, turn... MSRP: Now: $6.95 Add to Cart Compare Quick view Northland | sku: PMD4-20 Northland Puppet Minnow 3" 9/16oz Glo Perch The most versatile and lethal jigging lure ever designed for vertical jigging below a boat or thru an ice hole. Tie one on and hang on. Lip-stick wide angle hooks. Allows anglers to change actions in seconds. Durable tail fin provides lifelike horizontal... MSRP: Now: $7.95 Add to Cart Compare Quick view Rapala | sku: HJ10PCL Rapala Husky Jerk Pink Clown 4" 3/8 Oz Rattling Lure Rapala Husky Jerk 10Color: Pink Clown4" - 3/8 ozTarget Depth: 4 - 8 ft Two No 5 Treble Hooks Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify... MSRP: Now: $13.95 Add to Cart Compare Quick view Strike King | sku: HCCMJ-342 Strike King Chick Magnet Jr 1/4oz 2-4 ft, Charteuse Copper Strike King’s Chick Magnet Jr is a 1/4-ounce flat-sided crankbait that is designed with a circuit-board bill. The flat-sided build of the Chick Magnet Jr displaces water and gives the lure a tight wobble that attracts fish. Built to dive 4-6 feet,... MSRP: Now: $7.95 Add to Cart Compare Quick view Strike King | sku: HCCMJ-556 Strike King Chick Magnet Jr 1/4oz 2-4 ft, Baby Carp Strike King’s Chick Magnet Jr is a 1/4-ounce flat-sided crankbait that is designed with a circuit-board bill. The flat-sided build of the Chick Magnet Jr displaces water and gives the lure a tight wobble that attracts fish. Built to dive 4-6 feet,... MSRP: Now: $7.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-330 Strike King KVD Elite 300 Jerkbait, Pro Phantom Bluegill Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-335 Strike King KVD Elite 300 Jerkbait, Pro TN Shad 2.0 Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-338 Strike King KVD Elite 300 Jerkbait, Pro Table Rock Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-339 Strike King KVD Elite 300 Jerkbait, Pro Phantom Perch Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD1206-RED Cotton Cordell CC Shad, Chrome Blue Back, Orange Belly, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet CC Shad, Chrome Blue Back, Orange Belly, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD12STS1 Cotton Cordell CC Shad, Spot Tail Shiner, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet CC Shad, Spot Tail Shiner, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR07 HESD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Emerald Shad Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR07 HBSD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Blue Shad Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RPR06FT Rapala Rippin' Rap Lipless Crankbait, 2 1/2", 1/2 oz, Firetiger The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system. Textured... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: FFSH5S-SLFT Berkley Flicker Shad Shallow, enhanced slow rise, side roll, & flash, 2'', size 8 Fusion19 treble, Slick Firetiger Proven Berkley Flicker Shad action for targeting shallower fish. The Flicker Shad shallow models feature the same great side roll and flash anglers have come to expect from Flicker Shad. Each bait is individually tank tested and sure to perform right out... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: FFSH7M-SLPC Berkley Flicker Shad Pro Flash Crankbait, 2 3/4", 5/16 oz, Slick Purple Candy Berkley has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $7.95 Add to Cart Compare Quick view
Quick view Details Berkley | sku: FFSH5S-SLFT Berkley Flicker Shad Shallow, enhanced slow rise, side roll, & flash, 2'', size 8 Fusion19 treble, Slick Firetiger MSRP: Now: $8.95 Add to Cart Compare Quick view Details Berkley | sku: FFSH7M-SLPC Berkley Flicker Shad Pro Flash Crankbait, 2 3/4", 5/16 oz, Slick Purple Candy MSRP: Now: $7.95 Add to Cart Compare Quick view Details Freedom | sku: 66016 Freedom Blade Bait 3/4 oz Perch VMC #6 Double Hook and #6 Treble Hook MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RSN10 Northland Rumble Shiner 10, 4", 5/8 oz, # 3 Hook MSRP: Now: $12.95 Choose Options Compare Quick view Details Northland | sku: RST4 Northland Rumble Stick 4 1/4", 3/8 oz, #4 Hook MSRP: Now: $12.95 Choose Options Compare Quick view Details Rapala | sku: SR09GPSQ Rapala Shad Rap 09 3 1/2", 9/16 oz, Two # 3, Glow Pink Squirrel MSRP: Now: $18.95 Add to Cart Compare Quick view Details Rapala | sku: HJ14 Rapala Husky Jerk 12, 5 1/2", 5/8 oz, Three # 4 Hooks MSRP: Now: $13.95 Choose Options Compare Quick view Details Rapala | sku: HJ12 Rapala Husky Jerk 12, 4 3/4", 7/16 oz, Three # 6 Hooks MSRP: Now: $13.95 Choose Options Compare Quick view Details Rapala | sku: RVB05 Rapala Rap-V Blade 05, 2", 3/8 oz, No. 4 & No. 8 Hooks MSRP: Now: $14.95 Choose Options Compare Quick view Details Rapala | sku: SR08 Rapala Shad Rap 08 3 1/8", 3/8 oz, Two # 3 Hooks MSRP: Now: $17.95 Choose Options Compare Quick view Details Rapala | sku: SR07 Rapala Shad Rap Crankbait, 2 3/4", 1/4 oz, Crawdad, Floating MSRP: Now: $18.95 Choose Options Compare Quick view Details Rapala | sku: SR04 Rapala Shad Rap 04 1 1/2", 1/8 oz, Two # 8 Hooks MSRP: Now: $15.95 Choose Options Compare Quick view Details Northland | sku: RSN8-BT Northland Rumble Shiner - 3/8Oz - 3.25" - #4 Hook - 1/Box - Diving Depth 9-14' - Blue Tiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Rapala | sku: ULM06CH Rapala Ultra Light Minnow, 2 1/2", 1/8 oz, Chrome, Sinking MSRP: Now: $13.95 Add to Cart Compare Quick view Details Rapala | sku: ULM04CH Rapala Ultra Light Minnow, 1 1/2", 1/8 oz, Chrome, Sinking MSRP: Now: $12.95 Choose Options Compare Quick view Details Musky Innovations | sku: 07002 Musky Innovations Magnum Swimming Dawg 11" White Sucker MSRP: Now: $54.95 Add to Cart Compare Quick view Details Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold MSRP: Now: $11.79 Add to Cart Compare Quick view Details Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch MSRP: Now: $43.95 Add to Cart Compare Quick view Details Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz MSRP: Now: $9.95 Choose Options Compare Quick view Details Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz MSRP: Now: $6.95 Choose Options Compare Quick view Details Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz MSRP: Now: $10.29 Choose Options Compare Quick view Details Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz MSRP: Now: $16.95 Choose Options Compare Quick view Details Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz MSRP: Now: $16.95 Choose Options Compare Quick view Details Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz MSRP: Was: Now: $13.89 - $16.95 Choose Options Compare Quick view Details Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating MSRP: Now: $9.95 Choose Options Compare Quick view Details sku: C2503 Cotton Cordell Super Spot Lipless Crankbait, 3" , 1/2oz, Gold/Black, Sinking MSRP: Now: $6.95 Add to Cart Compare Quick view Drifter | sku: 1000S-63 Drifter Straight Believer Musky Trolling Plug 10" Fire Perch Its unique action shape and design, combined with a deep and shallow eyelet, allow this bait to be fished from the surface down to depths of 18 to 20 feet. Retrieve it slowly as a surface bait over thick vegetation; work it as a jerk bait or twitch bait... MSRP: Now: $47.95 Add to Cart Compare Quick view Berkley | sku: BHBVB-004-NWP Berkley Vibrato Lure, 1 1/2 " 1/8 oz two sz 12 treble Nat White Perch As its name implies, the Vibrato has a natural vibrating action. But unlike any other vibrating lure it vibrates on the fall, when jigged, twitched, retrieved steadily or trolled in any way and at any speed! MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: BHBVB-004-PKS Berkley Vibrato Lure, 1 1/2 " 1/8 oz two sz 12 treble Pinkescents As its name implies, the Vibrato has a natural vibrating action. But unlike any other vibrating lure it vibrates on the fall, when jigged, twitched, retrieved steadily or trolled in any way and at any speed! MSRP: Now: $8.95 Add to Cart Compare Quick view Freedom | sku: 64109 Freedom Sim Shad Perch 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64108 Freedom Sim Shad Bluegill 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64107 Freedom Sim Shad Fire Tiger 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64106 Freedom Sim Shad Blue Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64105 Freedom Sim Shad Purple Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64104 Freedom Sim Shad Dark Goby 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64103 Freedom Sim Shad Light Goby 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64102 Freedom Sim Shad Green Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64101 Freedom Sim Shad Silver Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 65017 Freedom Turnback Shad Vertical Jig 1 1/4" 3/32oz Fire Tiger Glow UV The Freedom Tackle Turnback Shad is the perfect vertical jig for open water or through the ice. The lure features a full metal body that swings freely on the metal line tie shaft. With a jerk of the rod the lure will dart off in random directions, turn... MSRP: Now: $6.95 Add to Cart Compare Quick view Northland | sku: PMD4-20 Northland Puppet Minnow 3" 9/16oz Glo Perch The most versatile and lethal jigging lure ever designed for vertical jigging below a boat or thru an ice hole. Tie one on and hang on. Lip-stick wide angle hooks. Allows anglers to change actions in seconds. Durable tail fin provides lifelike horizontal... MSRP: Now: $7.95 Add to Cart Compare Quick view Rapala | sku: HJ10PCL Rapala Husky Jerk Pink Clown 4" 3/8 Oz Rattling Lure Rapala Husky Jerk 10Color: Pink Clown4" - 3/8 ozTarget Depth: 4 - 8 ft Two No 5 Treble Hooks Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify... MSRP: Now: $13.95 Add to Cart Compare Quick view Strike King | sku: HCCMJ-342 Strike King Chick Magnet Jr 1/4oz 2-4 ft, Charteuse Copper Strike King’s Chick Magnet Jr is a 1/4-ounce flat-sided crankbait that is designed with a circuit-board bill. The flat-sided build of the Chick Magnet Jr displaces water and gives the lure a tight wobble that attracts fish. Built to dive 4-6 feet,... MSRP: Now: $7.95 Add to Cart Compare Quick view Strike King | sku: HCCMJ-556 Strike King Chick Magnet Jr 1/4oz 2-4 ft, Baby Carp Strike King’s Chick Magnet Jr is a 1/4-ounce flat-sided crankbait that is designed with a circuit-board bill. The flat-sided build of the Chick Magnet Jr displaces water and gives the lure a tight wobble that attracts fish. Built to dive 4-6 feet,... MSRP: Now: $7.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-330 Strike King KVD Elite 300 Jerkbait, Pro Phantom Bluegill Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-335 Strike King KVD Elite 300 Jerkbait, Pro TN Shad 2.0 Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-338 Strike King KVD Elite 300 Jerkbait, Pro Table Rock Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-339 Strike King KVD Elite 300 Jerkbait, Pro Phantom Perch Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD1206-RED Cotton Cordell CC Shad, Chrome Blue Back, Orange Belly, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet CC Shad, Chrome Blue Back, Orange Belly, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD12STS1 Cotton Cordell CC Shad, Spot Tail Shiner, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet CC Shad, Spot Tail Shiner, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR07 HESD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Emerald Shad Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR07 HBSD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Blue Shad Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RPR06FT Rapala Rippin' Rap Lipless Crankbait, 2 1/2", 1/2 oz, Firetiger The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system. Textured... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: FFSH5S-SLFT Berkley Flicker Shad Shallow, enhanced slow rise, side roll, & flash, 2'', size 8 Fusion19 treble, Slick Firetiger Proven Berkley Flicker Shad action for targeting shallower fish. The Flicker Shad shallow models feature the same great side roll and flash anglers have come to expect from Flicker Shad. Each bait is individually tank tested and sure to perform right out... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: FFSH7M-SLPC Berkley Flicker Shad Pro Flash Crankbait, 2 3/4", 5/16 oz, Slick Purple Candy Berkley has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $7.95 Add to Cart Compare Quick view
Quick view Details Berkley | sku: FFSH7M-SLPC Berkley Flicker Shad Pro Flash Crankbait, 2 3/4", 5/16 oz, Slick Purple Candy MSRP: Now: $7.95 Add to Cart Compare Quick view Details Freedom | sku: 66016 Freedom Blade Bait 3/4 oz Perch VMC #6 Double Hook and #6 Treble Hook MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RSN10 Northland Rumble Shiner 10, 4", 5/8 oz, # 3 Hook MSRP: Now: $12.95 Choose Options Compare Quick view Details Northland | sku: RST4 Northland Rumble Stick 4 1/4", 3/8 oz, #4 Hook MSRP: Now: $12.95 Choose Options Compare Quick view Details Rapala | sku: SR09GPSQ Rapala Shad Rap 09 3 1/2", 9/16 oz, Two # 3, Glow Pink Squirrel MSRP: Now: $18.95 Add to Cart Compare Quick view Details Rapala | sku: HJ14 Rapala Husky Jerk 12, 5 1/2", 5/8 oz, Three # 4 Hooks MSRP: Now: $13.95 Choose Options Compare Quick view Details Rapala | sku: HJ12 Rapala Husky Jerk 12, 4 3/4", 7/16 oz, Three # 6 Hooks MSRP: Now: $13.95 Choose Options Compare Quick view Details Rapala | sku: RVB05 Rapala Rap-V Blade 05, 2", 3/8 oz, No. 4 & No. 8 Hooks MSRP: Now: $14.95 Choose Options Compare Quick view Details Rapala | sku: SR08 Rapala Shad Rap 08 3 1/8", 3/8 oz, Two # 3 Hooks MSRP: Now: $17.95 Choose Options Compare Quick view Details Rapala | sku: SR07 Rapala Shad Rap Crankbait, 2 3/4", 1/4 oz, Crawdad, Floating MSRP: Now: $18.95 Choose Options Compare Quick view Details Rapala | sku: SR04 Rapala Shad Rap 04 1 1/2", 1/8 oz, Two # 8 Hooks MSRP: Now: $15.95 Choose Options Compare Quick view Details Northland | sku: RSN8-BT Northland Rumble Shiner - 3/8Oz - 3.25" - #4 Hook - 1/Box - Diving Depth 9-14' - Blue Tiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Rapala | sku: ULM06CH Rapala Ultra Light Minnow, 2 1/2", 1/8 oz, Chrome, Sinking MSRP: Now: $13.95 Add to Cart Compare Quick view Details Rapala | sku: ULM04CH Rapala Ultra Light Minnow, 1 1/2", 1/8 oz, Chrome, Sinking MSRP: Now: $12.95 Choose Options Compare Quick view Details Musky Innovations | sku: 07002 Musky Innovations Magnum Swimming Dawg 11" White Sucker MSRP: Now: $54.95 Add to Cart Compare Quick view Details Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold MSRP: Now: $11.79 Add to Cart Compare Quick view Details Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch MSRP: Now: $43.95 Add to Cart Compare Quick view Details Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz MSRP: Now: $9.95 Choose Options Compare Quick view Details Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz MSRP: Now: $6.95 Choose Options Compare Quick view Details Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz MSRP: Now: $10.29 Choose Options Compare Quick view Details Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz MSRP: Now: $16.95 Choose Options Compare Quick view Details Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz MSRP: Now: $16.95 Choose Options Compare Quick view Details Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz MSRP: Was: Now: $13.89 - $16.95 Choose Options Compare Quick view Details Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating MSRP: Now: $9.95 Choose Options Compare Quick view Details sku: C2503 Cotton Cordell Super Spot Lipless Crankbait, 3" , 1/2oz, Gold/Black, Sinking MSRP: Now: $6.95 Add to Cart Compare Quick view Drifter | sku: 1000S-63 Drifter Straight Believer Musky Trolling Plug 10" Fire Perch Its unique action shape and design, combined with a deep and shallow eyelet, allow this bait to be fished from the surface down to depths of 18 to 20 feet. Retrieve it slowly as a surface bait over thick vegetation; work it as a jerk bait or twitch bait... MSRP: Now: $47.95 Add to Cart Compare Quick view Berkley | sku: BHBVB-004-NWP Berkley Vibrato Lure, 1 1/2 " 1/8 oz two sz 12 treble Nat White Perch As its name implies, the Vibrato has a natural vibrating action. But unlike any other vibrating lure it vibrates on the fall, when jigged, twitched, retrieved steadily or trolled in any way and at any speed! MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: BHBVB-004-PKS Berkley Vibrato Lure, 1 1/2 " 1/8 oz two sz 12 treble Pinkescents As its name implies, the Vibrato has a natural vibrating action. But unlike any other vibrating lure it vibrates on the fall, when jigged, twitched, retrieved steadily or trolled in any way and at any speed! MSRP: Now: $8.95 Add to Cart Compare Quick view Freedom | sku: 64109 Freedom Sim Shad Perch 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64108 Freedom Sim Shad Bluegill 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64107 Freedom Sim Shad Fire Tiger 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64106 Freedom Sim Shad Blue Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64105 Freedom Sim Shad Purple Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64104 Freedom Sim Shad Dark Goby 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64103 Freedom Sim Shad Light Goby 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64102 Freedom Sim Shad Green Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64101 Freedom Sim Shad Silver Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 65017 Freedom Turnback Shad Vertical Jig 1 1/4" 3/32oz Fire Tiger Glow UV The Freedom Tackle Turnback Shad is the perfect vertical jig for open water or through the ice. The lure features a full metal body that swings freely on the metal line tie shaft. With a jerk of the rod the lure will dart off in random directions, turn... MSRP: Now: $6.95 Add to Cart Compare Quick view Northland | sku: PMD4-20 Northland Puppet Minnow 3" 9/16oz Glo Perch The most versatile and lethal jigging lure ever designed for vertical jigging below a boat or thru an ice hole. Tie one on and hang on. Lip-stick wide angle hooks. Allows anglers to change actions in seconds. Durable tail fin provides lifelike horizontal... MSRP: Now: $7.95 Add to Cart Compare Quick view Rapala | sku: HJ10PCL Rapala Husky Jerk Pink Clown 4" 3/8 Oz Rattling Lure Rapala Husky Jerk 10Color: Pink Clown4" - 3/8 ozTarget Depth: 4 - 8 ft Two No 5 Treble Hooks Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify... MSRP: Now: $13.95 Add to Cart Compare Quick view Strike King | sku: HCCMJ-342 Strike King Chick Magnet Jr 1/4oz 2-4 ft, Charteuse Copper Strike King’s Chick Magnet Jr is a 1/4-ounce flat-sided crankbait that is designed with a circuit-board bill. The flat-sided build of the Chick Magnet Jr displaces water and gives the lure a tight wobble that attracts fish. Built to dive 4-6 feet,... MSRP: Now: $7.95 Add to Cart Compare Quick view Strike King | sku: HCCMJ-556 Strike King Chick Magnet Jr 1/4oz 2-4 ft, Baby Carp Strike King’s Chick Magnet Jr is a 1/4-ounce flat-sided crankbait that is designed with a circuit-board bill. The flat-sided build of the Chick Magnet Jr displaces water and gives the lure a tight wobble that attracts fish. Built to dive 4-6 feet,... MSRP: Now: $7.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-330 Strike King KVD Elite 300 Jerkbait, Pro Phantom Bluegill Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-335 Strike King KVD Elite 300 Jerkbait, Pro TN Shad 2.0 Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-338 Strike King KVD Elite 300 Jerkbait, Pro Table Rock Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-339 Strike King KVD Elite 300 Jerkbait, Pro Phantom Perch Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD1206-RED Cotton Cordell CC Shad, Chrome Blue Back, Orange Belly, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet CC Shad, Chrome Blue Back, Orange Belly, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD12STS1 Cotton Cordell CC Shad, Spot Tail Shiner, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet CC Shad, Spot Tail Shiner, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR07 HESD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Emerald Shad Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR07 HBSD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Blue Shad Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RPR06FT Rapala Rippin' Rap Lipless Crankbait, 2 1/2", 1/2 oz, Firetiger The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system. Textured... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: FFSH5S-SLFT Berkley Flicker Shad Shallow, enhanced slow rise, side roll, & flash, 2'', size 8 Fusion19 treble, Slick Firetiger Proven Berkley Flicker Shad action for targeting shallower fish. The Flicker Shad shallow models feature the same great side roll and flash anglers have come to expect from Flicker Shad. Each bait is individually tank tested and sure to perform right out... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: FFSH7M-SLPC Berkley Flicker Shad Pro Flash Crankbait, 2 3/4", 5/16 oz, Slick Purple Candy Berkley has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $7.95 Add to Cart Compare Quick view
Quick view Details Freedom | sku: 66016 Freedom Blade Bait 3/4 oz Perch VMC #6 Double Hook and #6 Treble Hook MSRP: Now: $6.95 Add to Cart Compare Quick view Details Northland | sku: RSN10 Northland Rumble Shiner 10, 4", 5/8 oz, # 3 Hook MSRP: Now: $12.95 Choose Options Compare Quick view Details Northland | sku: RST4 Northland Rumble Stick 4 1/4", 3/8 oz, #4 Hook MSRP: Now: $12.95 Choose Options Compare Quick view Details Rapala | sku: SR09GPSQ Rapala Shad Rap 09 3 1/2", 9/16 oz, Two # 3, Glow Pink Squirrel MSRP: Now: $18.95 Add to Cart Compare Quick view Details Rapala | sku: HJ14 Rapala Husky Jerk 12, 5 1/2", 5/8 oz, Three # 4 Hooks MSRP: Now: $13.95 Choose Options Compare Quick view Details Rapala | sku: HJ12 Rapala Husky Jerk 12, 4 3/4", 7/16 oz, Three # 6 Hooks MSRP: Now: $13.95 Choose Options Compare Quick view Details Rapala | sku: RVB05 Rapala Rap-V Blade 05, 2", 3/8 oz, No. 4 & No. 8 Hooks MSRP: Now: $14.95 Choose Options Compare Quick view Details Rapala | sku: SR08 Rapala Shad Rap 08 3 1/8", 3/8 oz, Two # 3 Hooks MSRP: Now: $17.95 Choose Options Compare Quick view Details Rapala | sku: SR07 Rapala Shad Rap Crankbait, 2 3/4", 1/4 oz, Crawdad, Floating MSRP: Now: $18.95 Choose Options Compare Quick view Details Rapala | sku: SR04 Rapala Shad Rap 04 1 1/2", 1/8 oz, Two # 8 Hooks MSRP: Now: $15.95 Choose Options Compare Quick view Details Northland | sku: RSN8-BT Northland Rumble Shiner - 3/8Oz - 3.25" - #4 Hook - 1/Box - Diving Depth 9-14' - Blue Tiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Rapala | sku: ULM06CH Rapala Ultra Light Minnow, 2 1/2", 1/8 oz, Chrome, Sinking MSRP: Now: $13.95 Add to Cart Compare Quick view Details Rapala | sku: ULM04CH Rapala Ultra Light Minnow, 1 1/2", 1/8 oz, Chrome, Sinking MSRP: Now: $12.95 Choose Options Compare Quick view Details Musky Innovations | sku: 07002 Musky Innovations Magnum Swimming Dawg 11" White Sucker MSRP: Now: $54.95 Add to Cart Compare Quick view Details Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold MSRP: Now: $11.79 Add to Cart Compare Quick view Details Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch MSRP: Now: $43.95 Add to Cart Compare Quick view Details Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz MSRP: Now: $9.95 Choose Options Compare Quick view Details Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz MSRP: Now: $6.95 Choose Options Compare Quick view Details Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz MSRP: Now: $10.29 Choose Options Compare Quick view Details Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz MSRP: Now: $16.95 Choose Options Compare Quick view Details Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz MSRP: Now: $16.95 Choose Options Compare Quick view Details Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz MSRP: Was: Now: $13.89 - $16.95 Choose Options Compare Quick view Details Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating MSRP: Now: $9.95 Choose Options Compare Quick view Details sku: C2503 Cotton Cordell Super Spot Lipless Crankbait, 3" , 1/2oz, Gold/Black, Sinking MSRP: Now: $6.95 Add to Cart Compare Quick view Drifter | sku: 1000S-63 Drifter Straight Believer Musky Trolling Plug 10" Fire Perch Its unique action shape and design, combined with a deep and shallow eyelet, allow this bait to be fished from the surface down to depths of 18 to 20 feet. Retrieve it slowly as a surface bait over thick vegetation; work it as a jerk bait or twitch bait... MSRP: Now: $47.95 Add to Cart Compare Quick view Berkley | sku: BHBVB-004-NWP Berkley Vibrato Lure, 1 1/2 " 1/8 oz two sz 12 treble Nat White Perch As its name implies, the Vibrato has a natural vibrating action. But unlike any other vibrating lure it vibrates on the fall, when jigged, twitched, retrieved steadily or trolled in any way and at any speed! MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: BHBVB-004-PKS Berkley Vibrato Lure, 1 1/2 " 1/8 oz two sz 12 treble Pinkescents As its name implies, the Vibrato has a natural vibrating action. But unlike any other vibrating lure it vibrates on the fall, when jigged, twitched, retrieved steadily or trolled in any way and at any speed! MSRP: Now: $8.95 Add to Cart Compare Quick view Freedom | sku: 64109 Freedom Sim Shad Perch 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64108 Freedom Sim Shad Bluegill 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64107 Freedom Sim Shad Fire Tiger 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64106 Freedom Sim Shad Blue Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64105 Freedom Sim Shad Purple Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64104 Freedom Sim Shad Dark Goby 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64103 Freedom Sim Shad Light Goby 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64102 Freedom Sim Shad Green Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64101 Freedom Sim Shad Silver Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 65017 Freedom Turnback Shad Vertical Jig 1 1/4" 3/32oz Fire Tiger Glow UV The Freedom Tackle Turnback Shad is the perfect vertical jig for open water or through the ice. The lure features a full metal body that swings freely on the metal line tie shaft. With a jerk of the rod the lure will dart off in random directions, turn... MSRP: Now: $6.95 Add to Cart Compare Quick view Northland | sku: PMD4-20 Northland Puppet Minnow 3" 9/16oz Glo Perch The most versatile and lethal jigging lure ever designed for vertical jigging below a boat or thru an ice hole. Tie one on and hang on. Lip-stick wide angle hooks. Allows anglers to change actions in seconds. Durable tail fin provides lifelike horizontal... MSRP: Now: $7.95 Add to Cart Compare Quick view Rapala | sku: HJ10PCL Rapala Husky Jerk Pink Clown 4" 3/8 Oz Rattling Lure Rapala Husky Jerk 10Color: Pink Clown4" - 3/8 ozTarget Depth: 4 - 8 ft Two No 5 Treble Hooks Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify... MSRP: Now: $13.95 Add to Cart Compare Quick view Strike King | sku: HCCMJ-342 Strike King Chick Magnet Jr 1/4oz 2-4 ft, Charteuse Copper Strike King’s Chick Magnet Jr is a 1/4-ounce flat-sided crankbait that is designed with a circuit-board bill. The flat-sided build of the Chick Magnet Jr displaces water and gives the lure a tight wobble that attracts fish. Built to dive 4-6 feet,... MSRP: Now: $7.95 Add to Cart Compare Quick view Strike King | sku: HCCMJ-556 Strike King Chick Magnet Jr 1/4oz 2-4 ft, Baby Carp Strike King’s Chick Magnet Jr is a 1/4-ounce flat-sided crankbait that is designed with a circuit-board bill. The flat-sided build of the Chick Magnet Jr displaces water and gives the lure a tight wobble that attracts fish. Built to dive 4-6 feet,... MSRP: Now: $7.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-330 Strike King KVD Elite 300 Jerkbait, Pro Phantom Bluegill Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-335 Strike King KVD Elite 300 Jerkbait, Pro TN Shad 2.0 Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-338 Strike King KVD Elite 300 Jerkbait, Pro Table Rock Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-339 Strike King KVD Elite 300 Jerkbait, Pro Phantom Perch Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD1206-RED Cotton Cordell CC Shad, Chrome Blue Back, Orange Belly, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet CC Shad, Chrome Blue Back, Orange Belly, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD12STS1 Cotton Cordell CC Shad, Spot Tail Shiner, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet CC Shad, Spot Tail Shiner, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR07 HESD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Emerald Shad Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR07 HBSD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Blue Shad Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RPR06FT Rapala Rippin' Rap Lipless Crankbait, 2 1/2", 1/2 oz, Firetiger The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system. Textured... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: FFSH5S-SLFT Berkley Flicker Shad Shallow, enhanced slow rise, side roll, & flash, 2'', size 8 Fusion19 treble, Slick Firetiger Proven Berkley Flicker Shad action for targeting shallower fish. The Flicker Shad shallow models feature the same great side roll and flash anglers have come to expect from Flicker Shad. Each bait is individually tank tested and sure to perform right out... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: FFSH7M-SLPC Berkley Flicker Shad Pro Flash Crankbait, 2 3/4", 5/16 oz, Slick Purple Candy Berkley has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $7.95 Add to Cart Compare Quick view
Quick view Details Northland | sku: RSN10 Northland Rumble Shiner 10, 4", 5/8 oz, # 3 Hook MSRP: Now: $12.95 Choose Options Compare Quick view Details Northland | sku: RST4 Northland Rumble Stick 4 1/4", 3/8 oz, #4 Hook MSRP: Now: $12.95 Choose Options Compare Quick view Details Rapala | sku: SR09GPSQ Rapala Shad Rap 09 3 1/2", 9/16 oz, Two # 3, Glow Pink Squirrel MSRP: Now: $18.95 Add to Cart Compare Quick view Details Rapala | sku: HJ14 Rapala Husky Jerk 12, 5 1/2", 5/8 oz, Three # 4 Hooks MSRP: Now: $13.95 Choose Options Compare Quick view Details Rapala | sku: HJ12 Rapala Husky Jerk 12, 4 3/4", 7/16 oz, Three # 6 Hooks MSRP: Now: $13.95 Choose Options Compare Quick view Details Rapala | sku: RVB05 Rapala Rap-V Blade 05, 2", 3/8 oz, No. 4 & No. 8 Hooks MSRP: Now: $14.95 Choose Options Compare Quick view Details Rapala | sku: SR08 Rapala Shad Rap 08 3 1/8", 3/8 oz, Two # 3 Hooks MSRP: Now: $17.95 Choose Options Compare Quick view Details Rapala | sku: SR07 Rapala Shad Rap Crankbait, 2 3/4", 1/4 oz, Crawdad, Floating MSRP: Now: $18.95 Choose Options Compare Quick view Details Rapala | sku: SR04 Rapala Shad Rap 04 1 1/2", 1/8 oz, Two # 8 Hooks MSRP: Now: $15.95 Choose Options Compare Quick view Details Northland | sku: RSN8-BT Northland Rumble Shiner - 3/8Oz - 3.25" - #4 Hook - 1/Box - Diving Depth 9-14' - Blue Tiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Rapala | sku: ULM06CH Rapala Ultra Light Minnow, 2 1/2", 1/8 oz, Chrome, Sinking MSRP: Now: $13.95 Add to Cart Compare Quick view Details Rapala | sku: ULM04CH Rapala Ultra Light Minnow, 1 1/2", 1/8 oz, Chrome, Sinking MSRP: Now: $12.95 Choose Options Compare Quick view Details Musky Innovations | sku: 07002 Musky Innovations Magnum Swimming Dawg 11" White Sucker MSRP: Now: $54.95 Add to Cart Compare Quick view Details Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold MSRP: Now: $11.79 Add to Cart Compare Quick view Details Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch MSRP: Now: $43.95 Add to Cart Compare Quick view Details Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz MSRP: Now: $9.95 Choose Options Compare Quick view Details Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz MSRP: Now: $6.95 Choose Options Compare Quick view Details Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz MSRP: Now: $10.29 Choose Options Compare Quick view Details Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz MSRP: Now: $16.95 Choose Options Compare Quick view Details Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz MSRP: Now: $16.95 Choose Options Compare Quick view Details Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz MSRP: Was: Now: $13.89 - $16.95 Choose Options Compare Quick view Details Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating MSRP: Now: $9.95 Choose Options Compare Quick view Details sku: C2503 Cotton Cordell Super Spot Lipless Crankbait, 3" , 1/2oz, Gold/Black, Sinking MSRP: Now: $6.95 Add to Cart Compare Quick view Drifter | sku: 1000S-63 Drifter Straight Believer Musky Trolling Plug 10" Fire Perch Its unique action shape and design, combined with a deep and shallow eyelet, allow this bait to be fished from the surface down to depths of 18 to 20 feet. Retrieve it slowly as a surface bait over thick vegetation; work it as a jerk bait or twitch bait... MSRP: Now: $47.95 Add to Cart Compare Quick view Berkley | sku: BHBVB-004-NWP Berkley Vibrato Lure, 1 1/2 " 1/8 oz two sz 12 treble Nat White Perch As its name implies, the Vibrato has a natural vibrating action. But unlike any other vibrating lure it vibrates on the fall, when jigged, twitched, retrieved steadily or trolled in any way and at any speed! MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: BHBVB-004-PKS Berkley Vibrato Lure, 1 1/2 " 1/8 oz two sz 12 treble Pinkescents As its name implies, the Vibrato has a natural vibrating action. But unlike any other vibrating lure it vibrates on the fall, when jigged, twitched, retrieved steadily or trolled in any way and at any speed! MSRP: Now: $8.95 Add to Cart Compare Quick view Freedom | sku: 64109 Freedom Sim Shad Perch 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64108 Freedom Sim Shad Bluegill 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64107 Freedom Sim Shad Fire Tiger 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64106 Freedom Sim Shad Blue Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64105 Freedom Sim Shad Purple Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64104 Freedom Sim Shad Dark Goby 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64103 Freedom Sim Shad Light Goby 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64102 Freedom Sim Shad Green Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64101 Freedom Sim Shad Silver Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 65017 Freedom Turnback Shad Vertical Jig 1 1/4" 3/32oz Fire Tiger Glow UV The Freedom Tackle Turnback Shad is the perfect vertical jig for open water or through the ice. The lure features a full metal body that swings freely on the metal line tie shaft. With a jerk of the rod the lure will dart off in random directions, turn... MSRP: Now: $6.95 Add to Cart Compare Quick view Northland | sku: PMD4-20 Northland Puppet Minnow 3" 9/16oz Glo Perch The most versatile and lethal jigging lure ever designed for vertical jigging below a boat or thru an ice hole. Tie one on and hang on. Lip-stick wide angle hooks. Allows anglers to change actions in seconds. Durable tail fin provides lifelike horizontal... MSRP: Now: $7.95 Add to Cart Compare Quick view Rapala | sku: HJ10PCL Rapala Husky Jerk Pink Clown 4" 3/8 Oz Rattling Lure Rapala Husky Jerk 10Color: Pink Clown4" - 3/8 ozTarget Depth: 4 - 8 ft Two No 5 Treble Hooks Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify... MSRP: Now: $13.95 Add to Cart Compare Quick view Strike King | sku: HCCMJ-342 Strike King Chick Magnet Jr 1/4oz 2-4 ft, Charteuse Copper Strike King’s Chick Magnet Jr is a 1/4-ounce flat-sided crankbait that is designed with a circuit-board bill. The flat-sided build of the Chick Magnet Jr displaces water and gives the lure a tight wobble that attracts fish. Built to dive 4-6 feet,... MSRP: Now: $7.95 Add to Cart Compare Quick view Strike King | sku: HCCMJ-556 Strike King Chick Magnet Jr 1/4oz 2-4 ft, Baby Carp Strike King’s Chick Magnet Jr is a 1/4-ounce flat-sided crankbait that is designed with a circuit-board bill. The flat-sided build of the Chick Magnet Jr displaces water and gives the lure a tight wobble that attracts fish. Built to dive 4-6 feet,... MSRP: Now: $7.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-330 Strike King KVD Elite 300 Jerkbait, Pro Phantom Bluegill Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-335 Strike King KVD Elite 300 Jerkbait, Pro TN Shad 2.0 Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-338 Strike King KVD Elite 300 Jerkbait, Pro Table Rock Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-339 Strike King KVD Elite 300 Jerkbait, Pro Phantom Perch Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD1206-RED Cotton Cordell CC Shad, Chrome Blue Back, Orange Belly, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet CC Shad, Chrome Blue Back, Orange Belly, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD12STS1 Cotton Cordell CC Shad, Spot Tail Shiner, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet CC Shad, Spot Tail Shiner, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR07 HESD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Emerald Shad Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR07 HBSD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Blue Shad Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RPR06FT Rapala Rippin' Rap Lipless Crankbait, 2 1/2", 1/2 oz, Firetiger The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system. Textured... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: FFSH5S-SLFT Berkley Flicker Shad Shallow, enhanced slow rise, side roll, & flash, 2'', size 8 Fusion19 treble, Slick Firetiger Proven Berkley Flicker Shad action for targeting shallower fish. The Flicker Shad shallow models feature the same great side roll and flash anglers have come to expect from Flicker Shad. Each bait is individually tank tested and sure to perform right out... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: FFSH7M-SLPC Berkley Flicker Shad Pro Flash Crankbait, 2 3/4", 5/16 oz, Slick Purple Candy Berkley has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $7.95 Add to Cart Compare Quick view
Quick view Details Northland | sku: RST4 Northland Rumble Stick 4 1/4", 3/8 oz, #4 Hook MSRP: Now: $12.95 Choose Options Compare Quick view Details Rapala | sku: SR09GPSQ Rapala Shad Rap 09 3 1/2", 9/16 oz, Two # 3, Glow Pink Squirrel MSRP: Now: $18.95 Add to Cart Compare Quick view Details Rapala | sku: HJ14 Rapala Husky Jerk 12, 5 1/2", 5/8 oz, Three # 4 Hooks MSRP: Now: $13.95 Choose Options Compare Quick view Details Rapala | sku: HJ12 Rapala Husky Jerk 12, 4 3/4", 7/16 oz, Three # 6 Hooks MSRP: Now: $13.95 Choose Options Compare Quick view Details Rapala | sku: RVB05 Rapala Rap-V Blade 05, 2", 3/8 oz, No. 4 & No. 8 Hooks MSRP: Now: $14.95 Choose Options Compare Quick view Details Rapala | sku: SR08 Rapala Shad Rap 08 3 1/8", 3/8 oz, Two # 3 Hooks MSRP: Now: $17.95 Choose Options Compare Quick view Details Rapala | sku: SR07 Rapala Shad Rap Crankbait, 2 3/4", 1/4 oz, Crawdad, Floating MSRP: Now: $18.95 Choose Options Compare Quick view Details Rapala | sku: SR04 Rapala Shad Rap 04 1 1/2", 1/8 oz, Two # 8 Hooks MSRP: Now: $15.95 Choose Options Compare Quick view Details Northland | sku: RSN8-BT Northland Rumble Shiner - 3/8Oz - 3.25" - #4 Hook - 1/Box - Diving Depth 9-14' - Blue Tiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Rapala | sku: ULM06CH Rapala Ultra Light Minnow, 2 1/2", 1/8 oz, Chrome, Sinking MSRP: Now: $13.95 Add to Cart Compare Quick view Details Rapala | sku: ULM04CH Rapala Ultra Light Minnow, 1 1/2", 1/8 oz, Chrome, Sinking MSRP: Now: $12.95 Choose Options Compare Quick view Details Musky Innovations | sku: 07002 Musky Innovations Magnum Swimming Dawg 11" White Sucker MSRP: Now: $54.95 Add to Cart Compare Quick view Details Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold MSRP: Now: $11.79 Add to Cart Compare Quick view Details Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch MSRP: Now: $43.95 Add to Cart Compare Quick view Details Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz MSRP: Now: $9.95 Choose Options Compare Quick view Details Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz MSRP: Now: $6.95 Choose Options Compare Quick view Details Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz MSRP: Now: $10.29 Choose Options Compare Quick view Details Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz MSRP: Now: $16.95 Choose Options Compare Quick view Details Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz MSRP: Now: $16.95 Choose Options Compare Quick view Details Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz MSRP: Was: Now: $13.89 - $16.95 Choose Options Compare Quick view Details Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating MSRP: Now: $9.95 Choose Options Compare Quick view Details sku: C2503 Cotton Cordell Super Spot Lipless Crankbait, 3" , 1/2oz, Gold/Black, Sinking MSRP: Now: $6.95 Add to Cart Compare Quick view Drifter | sku: 1000S-63 Drifter Straight Believer Musky Trolling Plug 10" Fire Perch Its unique action shape and design, combined with a deep and shallow eyelet, allow this bait to be fished from the surface down to depths of 18 to 20 feet. Retrieve it slowly as a surface bait over thick vegetation; work it as a jerk bait or twitch bait... MSRP: Now: $47.95 Add to Cart Compare Quick view Berkley | sku: BHBVB-004-NWP Berkley Vibrato Lure, 1 1/2 " 1/8 oz two sz 12 treble Nat White Perch As its name implies, the Vibrato has a natural vibrating action. But unlike any other vibrating lure it vibrates on the fall, when jigged, twitched, retrieved steadily or trolled in any way and at any speed! MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: BHBVB-004-PKS Berkley Vibrato Lure, 1 1/2 " 1/8 oz two sz 12 treble Pinkescents As its name implies, the Vibrato has a natural vibrating action. But unlike any other vibrating lure it vibrates on the fall, when jigged, twitched, retrieved steadily or trolled in any way and at any speed! MSRP: Now: $8.95 Add to Cart Compare Quick view Freedom | sku: 64109 Freedom Sim Shad Perch 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64108 Freedom Sim Shad Bluegill 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64107 Freedom Sim Shad Fire Tiger 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64106 Freedom Sim Shad Blue Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64105 Freedom Sim Shad Purple Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64104 Freedom Sim Shad Dark Goby 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64103 Freedom Sim Shad Light Goby 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64102 Freedom Sim Shad Green Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64101 Freedom Sim Shad Silver Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 65017 Freedom Turnback Shad Vertical Jig 1 1/4" 3/32oz Fire Tiger Glow UV The Freedom Tackle Turnback Shad is the perfect vertical jig for open water or through the ice. The lure features a full metal body that swings freely on the metal line tie shaft. With a jerk of the rod the lure will dart off in random directions, turn... MSRP: Now: $6.95 Add to Cart Compare Quick view Northland | sku: PMD4-20 Northland Puppet Minnow 3" 9/16oz Glo Perch The most versatile and lethal jigging lure ever designed for vertical jigging below a boat or thru an ice hole. Tie one on and hang on. Lip-stick wide angle hooks. Allows anglers to change actions in seconds. Durable tail fin provides lifelike horizontal... MSRP: Now: $7.95 Add to Cart Compare Quick view Rapala | sku: HJ10PCL Rapala Husky Jerk Pink Clown 4" 3/8 Oz Rattling Lure Rapala Husky Jerk 10Color: Pink Clown4" - 3/8 ozTarget Depth: 4 - 8 ft Two No 5 Treble Hooks Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify... MSRP: Now: $13.95 Add to Cart Compare Quick view Strike King | sku: HCCMJ-342 Strike King Chick Magnet Jr 1/4oz 2-4 ft, Charteuse Copper Strike King’s Chick Magnet Jr is a 1/4-ounce flat-sided crankbait that is designed with a circuit-board bill. The flat-sided build of the Chick Magnet Jr displaces water and gives the lure a tight wobble that attracts fish. Built to dive 4-6 feet,... MSRP: Now: $7.95 Add to Cart Compare Quick view Strike King | sku: HCCMJ-556 Strike King Chick Magnet Jr 1/4oz 2-4 ft, Baby Carp Strike King’s Chick Magnet Jr is a 1/4-ounce flat-sided crankbait that is designed with a circuit-board bill. The flat-sided build of the Chick Magnet Jr displaces water and gives the lure a tight wobble that attracts fish. Built to dive 4-6 feet,... MSRP: Now: $7.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-330 Strike King KVD Elite 300 Jerkbait, Pro Phantom Bluegill Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-335 Strike King KVD Elite 300 Jerkbait, Pro TN Shad 2.0 Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-338 Strike King KVD Elite 300 Jerkbait, Pro Table Rock Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-339 Strike King KVD Elite 300 Jerkbait, Pro Phantom Perch Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD1206-RED Cotton Cordell CC Shad, Chrome Blue Back, Orange Belly, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet CC Shad, Chrome Blue Back, Orange Belly, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD12STS1 Cotton Cordell CC Shad, Spot Tail Shiner, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet CC Shad, Spot Tail Shiner, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR07 HESD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Emerald Shad Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR07 HBSD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Blue Shad Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RPR06FT Rapala Rippin' Rap Lipless Crankbait, 2 1/2", 1/2 oz, Firetiger The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system. Textured... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: FFSH5S-SLFT Berkley Flicker Shad Shallow, enhanced slow rise, side roll, & flash, 2'', size 8 Fusion19 treble, Slick Firetiger Proven Berkley Flicker Shad action for targeting shallower fish. The Flicker Shad shallow models feature the same great side roll and flash anglers have come to expect from Flicker Shad. Each bait is individually tank tested and sure to perform right out... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: FFSH7M-SLPC Berkley Flicker Shad Pro Flash Crankbait, 2 3/4", 5/16 oz, Slick Purple Candy Berkley has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $7.95 Add to Cart Compare Quick view
Quick view Details Rapala | sku: SR09GPSQ Rapala Shad Rap 09 3 1/2", 9/16 oz, Two # 3, Glow Pink Squirrel MSRP: Now: $18.95 Add to Cart Compare Quick view Details Rapala | sku: HJ14 Rapala Husky Jerk 12, 5 1/2", 5/8 oz, Three # 4 Hooks MSRP: Now: $13.95 Choose Options Compare Quick view Details Rapala | sku: HJ12 Rapala Husky Jerk 12, 4 3/4", 7/16 oz, Three # 6 Hooks MSRP: Now: $13.95 Choose Options Compare Quick view Details Rapala | sku: RVB05 Rapala Rap-V Blade 05, 2", 3/8 oz, No. 4 & No. 8 Hooks MSRP: Now: $14.95 Choose Options Compare Quick view Details Rapala | sku: SR08 Rapala Shad Rap 08 3 1/8", 3/8 oz, Two # 3 Hooks MSRP: Now: $17.95 Choose Options Compare Quick view Details Rapala | sku: SR07 Rapala Shad Rap Crankbait, 2 3/4", 1/4 oz, Crawdad, Floating MSRP: Now: $18.95 Choose Options Compare Quick view Details Rapala | sku: SR04 Rapala Shad Rap 04 1 1/2", 1/8 oz, Two # 8 Hooks MSRP: Now: $15.95 Choose Options Compare Quick view Details Northland | sku: RSN8-BT Northland Rumble Shiner - 3/8Oz - 3.25" - #4 Hook - 1/Box - Diving Depth 9-14' - Blue Tiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Rapala | sku: ULM06CH Rapala Ultra Light Minnow, 2 1/2", 1/8 oz, Chrome, Sinking MSRP: Now: $13.95 Add to Cart Compare Quick view Details Rapala | sku: ULM04CH Rapala Ultra Light Minnow, 1 1/2", 1/8 oz, Chrome, Sinking MSRP: Now: $12.95 Choose Options Compare Quick view Details Musky Innovations | sku: 07002 Musky Innovations Magnum Swimming Dawg 11" White Sucker MSRP: Now: $54.95 Add to Cart Compare Quick view Details Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold MSRP: Now: $11.79 Add to Cart Compare Quick view Details Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch MSRP: Now: $43.95 Add to Cart Compare Quick view Details Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz MSRP: Now: $9.95 Choose Options Compare Quick view Details Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz MSRP: Now: $6.95 Choose Options Compare Quick view Details Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz MSRP: Now: $10.29 Choose Options Compare Quick view Details Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz MSRP: Now: $16.95 Choose Options Compare Quick view Details Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz MSRP: Now: $16.95 Choose Options Compare Quick view Details Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz MSRP: Was: Now: $13.89 - $16.95 Choose Options Compare Quick view Details Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating MSRP: Now: $9.95 Choose Options Compare Quick view Details sku: C2503 Cotton Cordell Super Spot Lipless Crankbait, 3" , 1/2oz, Gold/Black, Sinking MSRP: Now: $6.95 Add to Cart Compare Quick view Drifter | sku: 1000S-63 Drifter Straight Believer Musky Trolling Plug 10" Fire Perch Its unique action shape and design, combined with a deep and shallow eyelet, allow this bait to be fished from the surface down to depths of 18 to 20 feet. Retrieve it slowly as a surface bait over thick vegetation; work it as a jerk bait or twitch bait... MSRP: Now: $47.95 Add to Cart Compare Quick view Berkley | sku: BHBVB-004-NWP Berkley Vibrato Lure, 1 1/2 " 1/8 oz two sz 12 treble Nat White Perch As its name implies, the Vibrato has a natural vibrating action. But unlike any other vibrating lure it vibrates on the fall, when jigged, twitched, retrieved steadily or trolled in any way and at any speed! MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: BHBVB-004-PKS Berkley Vibrato Lure, 1 1/2 " 1/8 oz two sz 12 treble Pinkescents As its name implies, the Vibrato has a natural vibrating action. But unlike any other vibrating lure it vibrates on the fall, when jigged, twitched, retrieved steadily or trolled in any way and at any speed! MSRP: Now: $8.95 Add to Cart Compare Quick view Freedom | sku: 64109 Freedom Sim Shad Perch 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64108 Freedom Sim Shad Bluegill 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64107 Freedom Sim Shad Fire Tiger 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64106 Freedom Sim Shad Blue Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64105 Freedom Sim Shad Purple Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64104 Freedom Sim Shad Dark Goby 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64103 Freedom Sim Shad Light Goby 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64102 Freedom Sim Shad Green Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64101 Freedom Sim Shad Silver Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 65017 Freedom Turnback Shad Vertical Jig 1 1/4" 3/32oz Fire Tiger Glow UV The Freedom Tackle Turnback Shad is the perfect vertical jig for open water or through the ice. The lure features a full metal body that swings freely on the metal line tie shaft. With a jerk of the rod the lure will dart off in random directions, turn... MSRP: Now: $6.95 Add to Cart Compare Quick view Northland | sku: PMD4-20 Northland Puppet Minnow 3" 9/16oz Glo Perch The most versatile and lethal jigging lure ever designed for vertical jigging below a boat or thru an ice hole. Tie one on and hang on. Lip-stick wide angle hooks. Allows anglers to change actions in seconds. Durable tail fin provides lifelike horizontal... MSRP: Now: $7.95 Add to Cart Compare Quick view Rapala | sku: HJ10PCL Rapala Husky Jerk Pink Clown 4" 3/8 Oz Rattling Lure Rapala Husky Jerk 10Color: Pink Clown4" - 3/8 ozTarget Depth: 4 - 8 ft Two No 5 Treble Hooks Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify... MSRP: Now: $13.95 Add to Cart Compare Quick view Strike King | sku: HCCMJ-342 Strike King Chick Magnet Jr 1/4oz 2-4 ft, Charteuse Copper Strike King’s Chick Magnet Jr is a 1/4-ounce flat-sided crankbait that is designed with a circuit-board bill. The flat-sided build of the Chick Magnet Jr displaces water and gives the lure a tight wobble that attracts fish. Built to dive 4-6 feet,... MSRP: Now: $7.95 Add to Cart Compare Quick view Strike King | sku: HCCMJ-556 Strike King Chick Magnet Jr 1/4oz 2-4 ft, Baby Carp Strike King’s Chick Magnet Jr is a 1/4-ounce flat-sided crankbait that is designed with a circuit-board bill. The flat-sided build of the Chick Magnet Jr displaces water and gives the lure a tight wobble that attracts fish. Built to dive 4-6 feet,... MSRP: Now: $7.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-330 Strike King KVD Elite 300 Jerkbait, Pro Phantom Bluegill Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-335 Strike King KVD Elite 300 Jerkbait, Pro TN Shad 2.0 Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-338 Strike King KVD Elite 300 Jerkbait, Pro Table Rock Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-339 Strike King KVD Elite 300 Jerkbait, Pro Phantom Perch Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD1206-RED Cotton Cordell CC Shad, Chrome Blue Back, Orange Belly, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet CC Shad, Chrome Blue Back, Orange Belly, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD12STS1 Cotton Cordell CC Shad, Spot Tail Shiner, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet CC Shad, Spot Tail Shiner, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR07 HESD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Emerald Shad Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR07 HBSD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Blue Shad Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RPR06FT Rapala Rippin' Rap Lipless Crankbait, 2 1/2", 1/2 oz, Firetiger The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system. Textured... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: FFSH5S-SLFT Berkley Flicker Shad Shallow, enhanced slow rise, side roll, & flash, 2'', size 8 Fusion19 treble, Slick Firetiger Proven Berkley Flicker Shad action for targeting shallower fish. The Flicker Shad shallow models feature the same great side roll and flash anglers have come to expect from Flicker Shad. Each bait is individually tank tested and sure to perform right out... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: FFSH7M-SLPC Berkley Flicker Shad Pro Flash Crankbait, 2 3/4", 5/16 oz, Slick Purple Candy Berkley has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $7.95 Add to Cart Compare Quick view
Quick view Details Rapala | sku: HJ14 Rapala Husky Jerk 12, 5 1/2", 5/8 oz, Three # 4 Hooks MSRP: Now: $13.95 Choose Options Compare Quick view Details Rapala | sku: HJ12 Rapala Husky Jerk 12, 4 3/4", 7/16 oz, Three # 6 Hooks MSRP: Now: $13.95 Choose Options Compare Quick view Details Rapala | sku: RVB05 Rapala Rap-V Blade 05, 2", 3/8 oz, No. 4 & No. 8 Hooks MSRP: Now: $14.95 Choose Options Compare Quick view Details Rapala | sku: SR08 Rapala Shad Rap 08 3 1/8", 3/8 oz, Two # 3 Hooks MSRP: Now: $17.95 Choose Options Compare Quick view Details Rapala | sku: SR07 Rapala Shad Rap Crankbait, 2 3/4", 1/4 oz, Crawdad, Floating MSRP: Now: $18.95 Choose Options Compare Quick view Details Rapala | sku: SR04 Rapala Shad Rap 04 1 1/2", 1/8 oz, Two # 8 Hooks MSRP: Now: $15.95 Choose Options Compare Quick view Details Northland | sku: RSN8-BT Northland Rumble Shiner - 3/8Oz - 3.25" - #4 Hook - 1/Box - Diving Depth 9-14' - Blue Tiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Rapala | sku: ULM06CH Rapala Ultra Light Minnow, 2 1/2", 1/8 oz, Chrome, Sinking MSRP: Now: $13.95 Add to Cart Compare Quick view Details Rapala | sku: ULM04CH Rapala Ultra Light Minnow, 1 1/2", 1/8 oz, Chrome, Sinking MSRP: Now: $12.95 Choose Options Compare Quick view Details Musky Innovations | sku: 07002 Musky Innovations Magnum Swimming Dawg 11" White Sucker MSRP: Now: $54.95 Add to Cart Compare Quick view Details Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold MSRP: Now: $11.79 Add to Cart Compare Quick view Details Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch MSRP: Now: $43.95 Add to Cart Compare Quick view Details Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz MSRP: Now: $9.95 Choose Options Compare Quick view Details Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz MSRP: Now: $6.95 Choose Options Compare Quick view Details Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz MSRP: Now: $10.29 Choose Options Compare Quick view Details Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz MSRP: Now: $16.95 Choose Options Compare Quick view Details Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz MSRP: Now: $16.95 Choose Options Compare Quick view Details Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz MSRP: Was: Now: $13.89 - $16.95 Choose Options Compare Quick view Details Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating MSRP: Now: $9.95 Choose Options Compare Quick view Details sku: C2503 Cotton Cordell Super Spot Lipless Crankbait, 3" , 1/2oz, Gold/Black, Sinking MSRP: Now: $6.95 Add to Cart Compare Quick view Drifter | sku: 1000S-63 Drifter Straight Believer Musky Trolling Plug 10" Fire Perch Its unique action shape and design, combined with a deep and shallow eyelet, allow this bait to be fished from the surface down to depths of 18 to 20 feet. Retrieve it slowly as a surface bait over thick vegetation; work it as a jerk bait or twitch bait... MSRP: Now: $47.95 Add to Cart Compare Quick view Berkley | sku: BHBVB-004-NWP Berkley Vibrato Lure, 1 1/2 " 1/8 oz two sz 12 treble Nat White Perch As its name implies, the Vibrato has a natural vibrating action. But unlike any other vibrating lure it vibrates on the fall, when jigged, twitched, retrieved steadily or trolled in any way and at any speed! MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: BHBVB-004-PKS Berkley Vibrato Lure, 1 1/2 " 1/8 oz two sz 12 treble Pinkescents As its name implies, the Vibrato has a natural vibrating action. But unlike any other vibrating lure it vibrates on the fall, when jigged, twitched, retrieved steadily or trolled in any way and at any speed! MSRP: Now: $8.95 Add to Cart Compare Quick view Freedom | sku: 64109 Freedom Sim Shad Perch 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64108 Freedom Sim Shad Bluegill 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64107 Freedom Sim Shad Fire Tiger 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64106 Freedom Sim Shad Blue Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64105 Freedom Sim Shad Purple Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64104 Freedom Sim Shad Dark Goby 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64103 Freedom Sim Shad Light Goby 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64102 Freedom Sim Shad Green Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64101 Freedom Sim Shad Silver Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 65017 Freedom Turnback Shad Vertical Jig 1 1/4" 3/32oz Fire Tiger Glow UV The Freedom Tackle Turnback Shad is the perfect vertical jig for open water or through the ice. The lure features a full metal body that swings freely on the metal line tie shaft. With a jerk of the rod the lure will dart off in random directions, turn... MSRP: Now: $6.95 Add to Cart Compare Quick view Northland | sku: PMD4-20 Northland Puppet Minnow 3" 9/16oz Glo Perch The most versatile and lethal jigging lure ever designed for vertical jigging below a boat or thru an ice hole. Tie one on and hang on. Lip-stick wide angle hooks. Allows anglers to change actions in seconds. Durable tail fin provides lifelike horizontal... MSRP: Now: $7.95 Add to Cart Compare Quick view Rapala | sku: HJ10PCL Rapala Husky Jerk Pink Clown 4" 3/8 Oz Rattling Lure Rapala Husky Jerk 10Color: Pink Clown4" - 3/8 ozTarget Depth: 4 - 8 ft Two No 5 Treble Hooks Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify... MSRP: Now: $13.95 Add to Cart Compare Quick view Strike King | sku: HCCMJ-342 Strike King Chick Magnet Jr 1/4oz 2-4 ft, Charteuse Copper Strike King’s Chick Magnet Jr is a 1/4-ounce flat-sided crankbait that is designed with a circuit-board bill. The flat-sided build of the Chick Magnet Jr displaces water and gives the lure a tight wobble that attracts fish. Built to dive 4-6 feet,... MSRP: Now: $7.95 Add to Cart Compare Quick view Strike King | sku: HCCMJ-556 Strike King Chick Magnet Jr 1/4oz 2-4 ft, Baby Carp Strike King’s Chick Magnet Jr is a 1/4-ounce flat-sided crankbait that is designed with a circuit-board bill. The flat-sided build of the Chick Magnet Jr displaces water and gives the lure a tight wobble that attracts fish. Built to dive 4-6 feet,... MSRP: Now: $7.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-330 Strike King KVD Elite 300 Jerkbait, Pro Phantom Bluegill Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-335 Strike King KVD Elite 300 Jerkbait, Pro TN Shad 2.0 Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-338 Strike King KVD Elite 300 Jerkbait, Pro Table Rock Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-339 Strike King KVD Elite 300 Jerkbait, Pro Phantom Perch Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD1206-RED Cotton Cordell CC Shad, Chrome Blue Back, Orange Belly, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet CC Shad, Chrome Blue Back, Orange Belly, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD12STS1 Cotton Cordell CC Shad, Spot Tail Shiner, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet CC Shad, Spot Tail Shiner, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR07 HESD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Emerald Shad Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR07 HBSD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Blue Shad Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RPR06FT Rapala Rippin' Rap Lipless Crankbait, 2 1/2", 1/2 oz, Firetiger The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system. Textured... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: FFSH5S-SLFT Berkley Flicker Shad Shallow, enhanced slow rise, side roll, & flash, 2'', size 8 Fusion19 treble, Slick Firetiger Proven Berkley Flicker Shad action for targeting shallower fish. The Flicker Shad shallow models feature the same great side roll and flash anglers have come to expect from Flicker Shad. Each bait is individually tank tested and sure to perform right out... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: FFSH7M-SLPC Berkley Flicker Shad Pro Flash Crankbait, 2 3/4", 5/16 oz, Slick Purple Candy Berkley has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $7.95 Add to Cart Compare Quick view
Quick view Details Rapala | sku: HJ12 Rapala Husky Jerk 12, 4 3/4", 7/16 oz, Three # 6 Hooks MSRP: Now: $13.95 Choose Options Compare Quick view Details Rapala | sku: RVB05 Rapala Rap-V Blade 05, 2", 3/8 oz, No. 4 & No. 8 Hooks MSRP: Now: $14.95 Choose Options Compare Quick view Details Rapala | sku: SR08 Rapala Shad Rap 08 3 1/8", 3/8 oz, Two # 3 Hooks MSRP: Now: $17.95 Choose Options Compare Quick view Details Rapala | sku: SR07 Rapala Shad Rap Crankbait, 2 3/4", 1/4 oz, Crawdad, Floating MSRP: Now: $18.95 Choose Options Compare Quick view Details Rapala | sku: SR04 Rapala Shad Rap 04 1 1/2", 1/8 oz, Two # 8 Hooks MSRP: Now: $15.95 Choose Options Compare Quick view Details Northland | sku: RSN8-BT Northland Rumble Shiner - 3/8Oz - 3.25" - #4 Hook - 1/Box - Diving Depth 9-14' - Blue Tiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Rapala | sku: ULM06CH Rapala Ultra Light Minnow, 2 1/2", 1/8 oz, Chrome, Sinking MSRP: Now: $13.95 Add to Cart Compare Quick view Details Rapala | sku: ULM04CH Rapala Ultra Light Minnow, 1 1/2", 1/8 oz, Chrome, Sinking MSRP: Now: $12.95 Choose Options Compare Quick view Details Musky Innovations | sku: 07002 Musky Innovations Magnum Swimming Dawg 11" White Sucker MSRP: Now: $54.95 Add to Cart Compare Quick view Details Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold MSRP: Now: $11.79 Add to Cart Compare Quick view Details Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch MSRP: Now: $43.95 Add to Cart Compare Quick view Details Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz MSRP: Now: $9.95 Choose Options Compare Quick view Details Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz MSRP: Now: $6.95 Choose Options Compare Quick view Details Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz MSRP: Now: $10.29 Choose Options Compare Quick view Details Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz MSRP: Now: $16.95 Choose Options Compare Quick view Details Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz MSRP: Now: $16.95 Choose Options Compare Quick view Details Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz MSRP: Was: Now: $13.89 - $16.95 Choose Options Compare Quick view Details Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating MSRP: Now: $9.95 Choose Options Compare Quick view Details sku: C2503 Cotton Cordell Super Spot Lipless Crankbait, 3" , 1/2oz, Gold/Black, Sinking MSRP: Now: $6.95 Add to Cart Compare Quick view Drifter | sku: 1000S-63 Drifter Straight Believer Musky Trolling Plug 10" Fire Perch Its unique action shape and design, combined with a deep and shallow eyelet, allow this bait to be fished from the surface down to depths of 18 to 20 feet. Retrieve it slowly as a surface bait over thick vegetation; work it as a jerk bait or twitch bait... MSRP: Now: $47.95 Add to Cart Compare Quick view Berkley | sku: BHBVB-004-NWP Berkley Vibrato Lure, 1 1/2 " 1/8 oz two sz 12 treble Nat White Perch As its name implies, the Vibrato has a natural vibrating action. But unlike any other vibrating lure it vibrates on the fall, when jigged, twitched, retrieved steadily or trolled in any way and at any speed! MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: BHBVB-004-PKS Berkley Vibrato Lure, 1 1/2 " 1/8 oz two sz 12 treble Pinkescents As its name implies, the Vibrato has a natural vibrating action. But unlike any other vibrating lure it vibrates on the fall, when jigged, twitched, retrieved steadily or trolled in any way and at any speed! MSRP: Now: $8.95 Add to Cart Compare Quick view Freedom | sku: 64109 Freedom Sim Shad Perch 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64108 Freedom Sim Shad Bluegill 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64107 Freedom Sim Shad Fire Tiger 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64106 Freedom Sim Shad Blue Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64105 Freedom Sim Shad Purple Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64104 Freedom Sim Shad Dark Goby 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64103 Freedom Sim Shad Light Goby 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64102 Freedom Sim Shad Green Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64101 Freedom Sim Shad Silver Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 65017 Freedom Turnback Shad Vertical Jig 1 1/4" 3/32oz Fire Tiger Glow UV The Freedom Tackle Turnback Shad is the perfect vertical jig for open water or through the ice. The lure features a full metal body that swings freely on the metal line tie shaft. With a jerk of the rod the lure will dart off in random directions, turn... MSRP: Now: $6.95 Add to Cart Compare Quick view Northland | sku: PMD4-20 Northland Puppet Minnow 3" 9/16oz Glo Perch The most versatile and lethal jigging lure ever designed for vertical jigging below a boat or thru an ice hole. Tie one on and hang on. Lip-stick wide angle hooks. Allows anglers to change actions in seconds. Durable tail fin provides lifelike horizontal... MSRP: Now: $7.95 Add to Cart Compare Quick view Rapala | sku: HJ10PCL Rapala Husky Jerk Pink Clown 4" 3/8 Oz Rattling Lure Rapala Husky Jerk 10Color: Pink Clown4" - 3/8 ozTarget Depth: 4 - 8 ft Two No 5 Treble Hooks Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify... MSRP: Now: $13.95 Add to Cart Compare Quick view Strike King | sku: HCCMJ-342 Strike King Chick Magnet Jr 1/4oz 2-4 ft, Charteuse Copper Strike King’s Chick Magnet Jr is a 1/4-ounce flat-sided crankbait that is designed with a circuit-board bill. The flat-sided build of the Chick Magnet Jr displaces water and gives the lure a tight wobble that attracts fish. Built to dive 4-6 feet,... MSRP: Now: $7.95 Add to Cart Compare Quick view Strike King | sku: HCCMJ-556 Strike King Chick Magnet Jr 1/4oz 2-4 ft, Baby Carp Strike King’s Chick Magnet Jr is a 1/4-ounce flat-sided crankbait that is designed with a circuit-board bill. The flat-sided build of the Chick Magnet Jr displaces water and gives the lure a tight wobble that attracts fish. Built to dive 4-6 feet,... MSRP: Now: $7.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-330 Strike King KVD Elite 300 Jerkbait, Pro Phantom Bluegill Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-335 Strike King KVD Elite 300 Jerkbait, Pro TN Shad 2.0 Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-338 Strike King KVD Elite 300 Jerkbait, Pro Table Rock Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-339 Strike King KVD Elite 300 Jerkbait, Pro Phantom Perch Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD1206-RED Cotton Cordell CC Shad, Chrome Blue Back, Orange Belly, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet CC Shad, Chrome Blue Back, Orange Belly, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD12STS1 Cotton Cordell CC Shad, Spot Tail Shiner, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet CC Shad, Spot Tail Shiner, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR07 HESD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Emerald Shad Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR07 HBSD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Blue Shad Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RPR06FT Rapala Rippin' Rap Lipless Crankbait, 2 1/2", 1/2 oz, Firetiger The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system. Textured... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: FFSH5S-SLFT Berkley Flicker Shad Shallow, enhanced slow rise, side roll, & flash, 2'', size 8 Fusion19 treble, Slick Firetiger Proven Berkley Flicker Shad action for targeting shallower fish. The Flicker Shad shallow models feature the same great side roll and flash anglers have come to expect from Flicker Shad. Each bait is individually tank tested and sure to perform right out... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: FFSH7M-SLPC Berkley Flicker Shad Pro Flash Crankbait, 2 3/4", 5/16 oz, Slick Purple Candy Berkley has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $7.95 Add to Cart Compare Quick view
Quick view Details Rapala | sku: RVB05 Rapala Rap-V Blade 05, 2", 3/8 oz, No. 4 & No. 8 Hooks MSRP: Now: $14.95 Choose Options Compare Quick view Details Rapala | sku: SR08 Rapala Shad Rap 08 3 1/8", 3/8 oz, Two # 3 Hooks MSRP: Now: $17.95 Choose Options Compare Quick view Details Rapala | sku: SR07 Rapala Shad Rap Crankbait, 2 3/4", 1/4 oz, Crawdad, Floating MSRP: Now: $18.95 Choose Options Compare Quick view Details Rapala | sku: SR04 Rapala Shad Rap 04 1 1/2", 1/8 oz, Two # 8 Hooks MSRP: Now: $15.95 Choose Options Compare Quick view Details Northland | sku: RSN8-BT Northland Rumble Shiner - 3/8Oz - 3.25" - #4 Hook - 1/Box - Diving Depth 9-14' - Blue Tiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Rapala | sku: ULM06CH Rapala Ultra Light Minnow, 2 1/2", 1/8 oz, Chrome, Sinking MSRP: Now: $13.95 Add to Cart Compare Quick view Details Rapala | sku: ULM04CH Rapala Ultra Light Minnow, 1 1/2", 1/8 oz, Chrome, Sinking MSRP: Now: $12.95 Choose Options Compare Quick view Details Musky Innovations | sku: 07002 Musky Innovations Magnum Swimming Dawg 11" White Sucker MSRP: Now: $54.95 Add to Cart Compare Quick view Details Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold MSRP: Now: $11.79 Add to Cart Compare Quick view Details Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch MSRP: Now: $43.95 Add to Cart Compare Quick view Details Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz MSRP: Now: $9.95 Choose Options Compare Quick view Details Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz MSRP: Now: $6.95 Choose Options Compare Quick view Details Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz MSRP: Now: $10.29 Choose Options Compare Quick view Details Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz MSRP: Now: $16.95 Choose Options Compare Quick view Details Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz MSRP: Now: $16.95 Choose Options Compare Quick view Details Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz MSRP: Was: Now: $13.89 - $16.95 Choose Options Compare Quick view Details Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating MSRP: Now: $9.95 Choose Options Compare Quick view Details sku: C2503 Cotton Cordell Super Spot Lipless Crankbait, 3" , 1/2oz, Gold/Black, Sinking MSRP: Now: $6.95 Add to Cart Compare Quick view Drifter | sku: 1000S-63 Drifter Straight Believer Musky Trolling Plug 10" Fire Perch Its unique action shape and design, combined with a deep and shallow eyelet, allow this bait to be fished from the surface down to depths of 18 to 20 feet. Retrieve it slowly as a surface bait over thick vegetation; work it as a jerk bait or twitch bait... MSRP: Now: $47.95 Add to Cart Compare Quick view Berkley | sku: BHBVB-004-NWP Berkley Vibrato Lure, 1 1/2 " 1/8 oz two sz 12 treble Nat White Perch As its name implies, the Vibrato has a natural vibrating action. But unlike any other vibrating lure it vibrates on the fall, when jigged, twitched, retrieved steadily or trolled in any way and at any speed! MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: BHBVB-004-PKS Berkley Vibrato Lure, 1 1/2 " 1/8 oz two sz 12 treble Pinkescents As its name implies, the Vibrato has a natural vibrating action. But unlike any other vibrating lure it vibrates on the fall, when jigged, twitched, retrieved steadily or trolled in any way and at any speed! MSRP: Now: $8.95 Add to Cart Compare Quick view Freedom | sku: 64109 Freedom Sim Shad Perch 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64108 Freedom Sim Shad Bluegill 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64107 Freedom Sim Shad Fire Tiger 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64106 Freedom Sim Shad Blue Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64105 Freedom Sim Shad Purple Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64104 Freedom Sim Shad Dark Goby 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64103 Freedom Sim Shad Light Goby 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64102 Freedom Sim Shad Green Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64101 Freedom Sim Shad Silver Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 65017 Freedom Turnback Shad Vertical Jig 1 1/4" 3/32oz Fire Tiger Glow UV The Freedom Tackle Turnback Shad is the perfect vertical jig for open water or through the ice. The lure features a full metal body that swings freely on the metal line tie shaft. With a jerk of the rod the lure will dart off in random directions, turn... MSRP: Now: $6.95 Add to Cart Compare Quick view Northland | sku: PMD4-20 Northland Puppet Minnow 3" 9/16oz Glo Perch The most versatile and lethal jigging lure ever designed for vertical jigging below a boat or thru an ice hole. Tie one on and hang on. Lip-stick wide angle hooks. Allows anglers to change actions in seconds. Durable tail fin provides lifelike horizontal... MSRP: Now: $7.95 Add to Cart Compare Quick view Rapala | sku: HJ10PCL Rapala Husky Jerk Pink Clown 4" 3/8 Oz Rattling Lure Rapala Husky Jerk 10Color: Pink Clown4" - 3/8 ozTarget Depth: 4 - 8 ft Two No 5 Treble Hooks Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify... MSRP: Now: $13.95 Add to Cart Compare Quick view Strike King | sku: HCCMJ-342 Strike King Chick Magnet Jr 1/4oz 2-4 ft, Charteuse Copper Strike King’s Chick Magnet Jr is a 1/4-ounce flat-sided crankbait that is designed with a circuit-board bill. The flat-sided build of the Chick Magnet Jr displaces water and gives the lure a tight wobble that attracts fish. Built to dive 4-6 feet,... MSRP: Now: $7.95 Add to Cart Compare Quick view Strike King | sku: HCCMJ-556 Strike King Chick Magnet Jr 1/4oz 2-4 ft, Baby Carp Strike King’s Chick Magnet Jr is a 1/4-ounce flat-sided crankbait that is designed with a circuit-board bill. The flat-sided build of the Chick Magnet Jr displaces water and gives the lure a tight wobble that attracts fish. Built to dive 4-6 feet,... MSRP: Now: $7.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-330 Strike King KVD Elite 300 Jerkbait, Pro Phantom Bluegill Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-335 Strike King KVD Elite 300 Jerkbait, Pro TN Shad 2.0 Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-338 Strike King KVD Elite 300 Jerkbait, Pro Table Rock Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-339 Strike King KVD Elite 300 Jerkbait, Pro Phantom Perch Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD1206-RED Cotton Cordell CC Shad, Chrome Blue Back, Orange Belly, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet CC Shad, Chrome Blue Back, Orange Belly, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD12STS1 Cotton Cordell CC Shad, Spot Tail Shiner, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet CC Shad, Spot Tail Shiner, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR07 HESD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Emerald Shad Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR07 HBSD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Blue Shad Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RPR06FT Rapala Rippin' Rap Lipless Crankbait, 2 1/2", 1/2 oz, Firetiger The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system. Textured... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: FFSH5S-SLFT Berkley Flicker Shad Shallow, enhanced slow rise, side roll, & flash, 2'', size 8 Fusion19 treble, Slick Firetiger Proven Berkley Flicker Shad action for targeting shallower fish. The Flicker Shad shallow models feature the same great side roll and flash anglers have come to expect from Flicker Shad. Each bait is individually tank tested and sure to perform right out... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: FFSH7M-SLPC Berkley Flicker Shad Pro Flash Crankbait, 2 3/4", 5/16 oz, Slick Purple Candy Berkley has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $7.95 Add to Cart Compare Quick view
Quick view Details Rapala | sku: SR08 Rapala Shad Rap 08 3 1/8", 3/8 oz, Two # 3 Hooks MSRP: Now: $17.95 Choose Options Compare Quick view Details Rapala | sku: SR07 Rapala Shad Rap Crankbait, 2 3/4", 1/4 oz, Crawdad, Floating MSRP: Now: $18.95 Choose Options Compare Quick view Details Rapala | sku: SR04 Rapala Shad Rap 04 1 1/2", 1/8 oz, Two # 8 Hooks MSRP: Now: $15.95 Choose Options Compare Quick view Details Northland | sku: RSN8-BT Northland Rumble Shiner - 3/8Oz - 3.25" - #4 Hook - 1/Box - Diving Depth 9-14' - Blue Tiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Rapala | sku: ULM06CH Rapala Ultra Light Minnow, 2 1/2", 1/8 oz, Chrome, Sinking MSRP: Now: $13.95 Add to Cart Compare Quick view Details Rapala | sku: ULM04CH Rapala Ultra Light Minnow, 1 1/2", 1/8 oz, Chrome, Sinking MSRP: Now: $12.95 Choose Options Compare Quick view Details Musky Innovations | sku: 07002 Musky Innovations Magnum Swimming Dawg 11" White Sucker MSRP: Now: $54.95 Add to Cart Compare Quick view Details Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold MSRP: Now: $11.79 Add to Cart Compare Quick view Details Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch MSRP: Now: $43.95 Add to Cart Compare Quick view Details Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz MSRP: Now: $9.95 Choose Options Compare Quick view Details Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz MSRP: Now: $6.95 Choose Options Compare Quick view Details Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz MSRP: Now: $10.29 Choose Options Compare Quick view Details Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz MSRP: Now: $16.95 Choose Options Compare Quick view Details Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz MSRP: Now: $16.95 Choose Options Compare Quick view Details Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz MSRP: Was: Now: $13.89 - $16.95 Choose Options Compare Quick view Details Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating MSRP: Now: $9.95 Choose Options Compare Quick view Details sku: C2503 Cotton Cordell Super Spot Lipless Crankbait, 3" , 1/2oz, Gold/Black, Sinking MSRP: Now: $6.95 Add to Cart Compare Quick view Drifter | sku: 1000S-63 Drifter Straight Believer Musky Trolling Plug 10" Fire Perch Its unique action shape and design, combined with a deep and shallow eyelet, allow this bait to be fished from the surface down to depths of 18 to 20 feet. Retrieve it slowly as a surface bait over thick vegetation; work it as a jerk bait or twitch bait... MSRP: Now: $47.95 Add to Cart Compare Quick view Berkley | sku: BHBVB-004-NWP Berkley Vibrato Lure, 1 1/2 " 1/8 oz two sz 12 treble Nat White Perch As its name implies, the Vibrato has a natural vibrating action. But unlike any other vibrating lure it vibrates on the fall, when jigged, twitched, retrieved steadily or trolled in any way and at any speed! MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: BHBVB-004-PKS Berkley Vibrato Lure, 1 1/2 " 1/8 oz two sz 12 treble Pinkescents As its name implies, the Vibrato has a natural vibrating action. But unlike any other vibrating lure it vibrates on the fall, when jigged, twitched, retrieved steadily or trolled in any way and at any speed! MSRP: Now: $8.95 Add to Cart Compare Quick view Freedom | sku: 64109 Freedom Sim Shad Perch 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64108 Freedom Sim Shad Bluegill 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64107 Freedom Sim Shad Fire Tiger 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64106 Freedom Sim Shad Blue Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64105 Freedom Sim Shad Purple Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64104 Freedom Sim Shad Dark Goby 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64103 Freedom Sim Shad Light Goby 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64102 Freedom Sim Shad Green Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64101 Freedom Sim Shad Silver Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 65017 Freedom Turnback Shad Vertical Jig 1 1/4" 3/32oz Fire Tiger Glow UV The Freedom Tackle Turnback Shad is the perfect vertical jig for open water or through the ice. The lure features a full metal body that swings freely on the metal line tie shaft. With a jerk of the rod the lure will dart off in random directions, turn... MSRP: Now: $6.95 Add to Cart Compare Quick view Northland | sku: PMD4-20 Northland Puppet Minnow 3" 9/16oz Glo Perch The most versatile and lethal jigging lure ever designed for vertical jigging below a boat or thru an ice hole. Tie one on and hang on. Lip-stick wide angle hooks. Allows anglers to change actions in seconds. Durable tail fin provides lifelike horizontal... MSRP: Now: $7.95 Add to Cart Compare Quick view Rapala | sku: HJ10PCL Rapala Husky Jerk Pink Clown 4" 3/8 Oz Rattling Lure Rapala Husky Jerk 10Color: Pink Clown4" - 3/8 ozTarget Depth: 4 - 8 ft Two No 5 Treble Hooks Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify... MSRP: Now: $13.95 Add to Cart Compare Quick view Strike King | sku: HCCMJ-342 Strike King Chick Magnet Jr 1/4oz 2-4 ft, Charteuse Copper Strike King’s Chick Magnet Jr is a 1/4-ounce flat-sided crankbait that is designed with a circuit-board bill. The flat-sided build of the Chick Magnet Jr displaces water and gives the lure a tight wobble that attracts fish. Built to dive 4-6 feet,... MSRP: Now: $7.95 Add to Cart Compare Quick view Strike King | sku: HCCMJ-556 Strike King Chick Magnet Jr 1/4oz 2-4 ft, Baby Carp Strike King’s Chick Magnet Jr is a 1/4-ounce flat-sided crankbait that is designed with a circuit-board bill. The flat-sided build of the Chick Magnet Jr displaces water and gives the lure a tight wobble that attracts fish. Built to dive 4-6 feet,... MSRP: Now: $7.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-330 Strike King KVD Elite 300 Jerkbait, Pro Phantom Bluegill Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-335 Strike King KVD Elite 300 Jerkbait, Pro TN Shad 2.0 Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-338 Strike King KVD Elite 300 Jerkbait, Pro Table Rock Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-339 Strike King KVD Elite 300 Jerkbait, Pro Phantom Perch Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD1206-RED Cotton Cordell CC Shad, Chrome Blue Back, Orange Belly, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet CC Shad, Chrome Blue Back, Orange Belly, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD12STS1 Cotton Cordell CC Shad, Spot Tail Shiner, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet CC Shad, Spot Tail Shiner, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR07 HESD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Emerald Shad Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR07 HBSD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Blue Shad Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RPR06FT Rapala Rippin' Rap Lipless Crankbait, 2 1/2", 1/2 oz, Firetiger The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system. Textured... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: FFSH5S-SLFT Berkley Flicker Shad Shallow, enhanced slow rise, side roll, & flash, 2'', size 8 Fusion19 treble, Slick Firetiger Proven Berkley Flicker Shad action for targeting shallower fish. The Flicker Shad shallow models feature the same great side roll and flash anglers have come to expect from Flicker Shad. Each bait is individually tank tested and sure to perform right out... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: FFSH7M-SLPC Berkley Flicker Shad Pro Flash Crankbait, 2 3/4", 5/16 oz, Slick Purple Candy Berkley has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $7.95 Add to Cart Compare Quick view
Quick view Details Rapala | sku: SR07 Rapala Shad Rap Crankbait, 2 3/4", 1/4 oz, Crawdad, Floating MSRP: Now: $18.95 Choose Options Compare Quick view Details Rapala | sku: SR04 Rapala Shad Rap 04 1 1/2", 1/8 oz, Two # 8 Hooks MSRP: Now: $15.95 Choose Options Compare Quick view Details Northland | sku: RSN8-BT Northland Rumble Shiner - 3/8Oz - 3.25" - #4 Hook - 1/Box - Diving Depth 9-14' - Blue Tiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Rapala | sku: ULM06CH Rapala Ultra Light Minnow, 2 1/2", 1/8 oz, Chrome, Sinking MSRP: Now: $13.95 Add to Cart Compare Quick view Details Rapala | sku: ULM04CH Rapala Ultra Light Minnow, 1 1/2", 1/8 oz, Chrome, Sinking MSRP: Now: $12.95 Choose Options Compare Quick view Details Musky Innovations | sku: 07002 Musky Innovations Magnum Swimming Dawg 11" White Sucker MSRP: Now: $54.95 Add to Cart Compare Quick view Details Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold MSRP: Now: $11.79 Add to Cart Compare Quick view Details Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch MSRP: Now: $43.95 Add to Cart Compare Quick view Details Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz MSRP: Now: $9.95 Choose Options Compare Quick view Details Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz MSRP: Now: $6.95 Choose Options Compare Quick view Details Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz MSRP: Now: $10.29 Choose Options Compare Quick view Details Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz MSRP: Now: $16.95 Choose Options Compare Quick view Details Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz MSRP: Now: $16.95 Choose Options Compare Quick view Details Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz MSRP: Was: Now: $13.89 - $16.95 Choose Options Compare Quick view Details Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating MSRP: Now: $9.95 Choose Options Compare Quick view Details sku: C2503 Cotton Cordell Super Spot Lipless Crankbait, 3" , 1/2oz, Gold/Black, Sinking MSRP: Now: $6.95 Add to Cart Compare Quick view Drifter | sku: 1000S-63 Drifter Straight Believer Musky Trolling Plug 10" Fire Perch Its unique action shape and design, combined with a deep and shallow eyelet, allow this bait to be fished from the surface down to depths of 18 to 20 feet. Retrieve it slowly as a surface bait over thick vegetation; work it as a jerk bait or twitch bait... MSRP: Now: $47.95 Add to Cart Compare Quick view Berkley | sku: BHBVB-004-NWP Berkley Vibrato Lure, 1 1/2 " 1/8 oz two sz 12 treble Nat White Perch As its name implies, the Vibrato has a natural vibrating action. But unlike any other vibrating lure it vibrates on the fall, when jigged, twitched, retrieved steadily or trolled in any way and at any speed! MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: BHBVB-004-PKS Berkley Vibrato Lure, 1 1/2 " 1/8 oz two sz 12 treble Pinkescents As its name implies, the Vibrato has a natural vibrating action. But unlike any other vibrating lure it vibrates on the fall, when jigged, twitched, retrieved steadily or trolled in any way and at any speed! MSRP: Now: $8.95 Add to Cart Compare Quick view Freedom | sku: 64109 Freedom Sim Shad Perch 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64108 Freedom Sim Shad Bluegill 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64107 Freedom Sim Shad Fire Tiger 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64106 Freedom Sim Shad Blue Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64105 Freedom Sim Shad Purple Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64104 Freedom Sim Shad Dark Goby 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64103 Freedom Sim Shad Light Goby 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64102 Freedom Sim Shad Green Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64101 Freedom Sim Shad Silver Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 65017 Freedom Turnback Shad Vertical Jig 1 1/4" 3/32oz Fire Tiger Glow UV The Freedom Tackle Turnback Shad is the perfect vertical jig for open water or through the ice. The lure features a full metal body that swings freely on the metal line tie shaft. With a jerk of the rod the lure will dart off in random directions, turn... MSRP: Now: $6.95 Add to Cart Compare Quick view Northland | sku: PMD4-20 Northland Puppet Minnow 3" 9/16oz Glo Perch The most versatile and lethal jigging lure ever designed for vertical jigging below a boat or thru an ice hole. Tie one on and hang on. Lip-stick wide angle hooks. Allows anglers to change actions in seconds. Durable tail fin provides lifelike horizontal... MSRP: Now: $7.95 Add to Cart Compare Quick view Rapala | sku: HJ10PCL Rapala Husky Jerk Pink Clown 4" 3/8 Oz Rattling Lure Rapala Husky Jerk 10Color: Pink Clown4" - 3/8 ozTarget Depth: 4 - 8 ft Two No 5 Treble Hooks Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify... MSRP: Now: $13.95 Add to Cart Compare Quick view Strike King | sku: HCCMJ-342 Strike King Chick Magnet Jr 1/4oz 2-4 ft, Charteuse Copper Strike King’s Chick Magnet Jr is a 1/4-ounce flat-sided crankbait that is designed with a circuit-board bill. The flat-sided build of the Chick Magnet Jr displaces water and gives the lure a tight wobble that attracts fish. Built to dive 4-6 feet,... MSRP: Now: $7.95 Add to Cart Compare Quick view Strike King | sku: HCCMJ-556 Strike King Chick Magnet Jr 1/4oz 2-4 ft, Baby Carp Strike King’s Chick Magnet Jr is a 1/4-ounce flat-sided crankbait that is designed with a circuit-board bill. The flat-sided build of the Chick Magnet Jr displaces water and gives the lure a tight wobble that attracts fish. Built to dive 4-6 feet,... MSRP: Now: $7.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-330 Strike King KVD Elite 300 Jerkbait, Pro Phantom Bluegill Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-335 Strike King KVD Elite 300 Jerkbait, Pro TN Shad 2.0 Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-338 Strike King KVD Elite 300 Jerkbait, Pro Table Rock Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-339 Strike King KVD Elite 300 Jerkbait, Pro Phantom Perch Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD1206-RED Cotton Cordell CC Shad, Chrome Blue Back, Orange Belly, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet CC Shad, Chrome Blue Back, Orange Belly, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD12STS1 Cotton Cordell CC Shad, Spot Tail Shiner, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet CC Shad, Spot Tail Shiner, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR07 HESD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Emerald Shad Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR07 HBSD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Blue Shad Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RPR06FT Rapala Rippin' Rap Lipless Crankbait, 2 1/2", 1/2 oz, Firetiger The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system. Textured... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: FFSH5S-SLFT Berkley Flicker Shad Shallow, enhanced slow rise, side roll, & flash, 2'', size 8 Fusion19 treble, Slick Firetiger Proven Berkley Flicker Shad action for targeting shallower fish. The Flicker Shad shallow models feature the same great side roll and flash anglers have come to expect from Flicker Shad. Each bait is individually tank tested and sure to perform right out... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: FFSH7M-SLPC Berkley Flicker Shad Pro Flash Crankbait, 2 3/4", 5/16 oz, Slick Purple Candy Berkley has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $7.95 Add to Cart Compare Quick view
Quick view Details Rapala | sku: SR04 Rapala Shad Rap 04 1 1/2", 1/8 oz, Two # 8 Hooks MSRP: Now: $15.95 Choose Options Compare Quick view Details Northland | sku: RSN8-BT Northland Rumble Shiner - 3/8Oz - 3.25" - #4 Hook - 1/Box - Diving Depth 9-14' - Blue Tiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Rapala | sku: ULM06CH Rapala Ultra Light Minnow, 2 1/2", 1/8 oz, Chrome, Sinking MSRP: Now: $13.95 Add to Cart Compare Quick view Details Rapala | sku: ULM04CH Rapala Ultra Light Minnow, 1 1/2", 1/8 oz, Chrome, Sinking MSRP: Now: $12.95 Choose Options Compare Quick view Details Musky Innovations | sku: 07002 Musky Innovations Magnum Swimming Dawg 11" White Sucker MSRP: Now: $54.95 Add to Cart Compare Quick view Details Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold MSRP: Now: $11.79 Add to Cart Compare Quick view Details Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch MSRP: Now: $43.95 Add to Cart Compare Quick view Details Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz MSRP: Now: $9.95 Choose Options Compare Quick view Details Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz MSRP: Now: $6.95 Choose Options Compare Quick view Details Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz MSRP: Now: $10.29 Choose Options Compare Quick view Details Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz MSRP: Now: $16.95 Choose Options Compare Quick view Details Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz MSRP: Now: $16.95 Choose Options Compare Quick view Details Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz MSRP: Was: Now: $13.89 - $16.95 Choose Options Compare Quick view Details Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating MSRP: Now: $9.95 Choose Options Compare Quick view Details sku: C2503 Cotton Cordell Super Spot Lipless Crankbait, 3" , 1/2oz, Gold/Black, Sinking MSRP: Now: $6.95 Add to Cart Compare Quick view Drifter | sku: 1000S-63 Drifter Straight Believer Musky Trolling Plug 10" Fire Perch Its unique action shape and design, combined with a deep and shallow eyelet, allow this bait to be fished from the surface down to depths of 18 to 20 feet. Retrieve it slowly as a surface bait over thick vegetation; work it as a jerk bait or twitch bait... MSRP: Now: $47.95 Add to Cart Compare Quick view Berkley | sku: BHBVB-004-NWP Berkley Vibrato Lure, 1 1/2 " 1/8 oz two sz 12 treble Nat White Perch As its name implies, the Vibrato has a natural vibrating action. But unlike any other vibrating lure it vibrates on the fall, when jigged, twitched, retrieved steadily or trolled in any way and at any speed! MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: BHBVB-004-PKS Berkley Vibrato Lure, 1 1/2 " 1/8 oz two sz 12 treble Pinkescents As its name implies, the Vibrato has a natural vibrating action. But unlike any other vibrating lure it vibrates on the fall, when jigged, twitched, retrieved steadily or trolled in any way and at any speed! MSRP: Now: $8.95 Add to Cart Compare Quick view Freedom | sku: 64109 Freedom Sim Shad Perch 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64108 Freedom Sim Shad Bluegill 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64107 Freedom Sim Shad Fire Tiger 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64106 Freedom Sim Shad Blue Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64105 Freedom Sim Shad Purple Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64104 Freedom Sim Shad Dark Goby 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64103 Freedom Sim Shad Light Goby 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64102 Freedom Sim Shad Green Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64101 Freedom Sim Shad Silver Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 65017 Freedom Turnback Shad Vertical Jig 1 1/4" 3/32oz Fire Tiger Glow UV The Freedom Tackle Turnback Shad is the perfect vertical jig for open water or through the ice. The lure features a full metal body that swings freely on the metal line tie shaft. With a jerk of the rod the lure will dart off in random directions, turn... MSRP: Now: $6.95 Add to Cart Compare Quick view Northland | sku: PMD4-20 Northland Puppet Minnow 3" 9/16oz Glo Perch The most versatile and lethal jigging lure ever designed for vertical jigging below a boat or thru an ice hole. Tie one on and hang on. Lip-stick wide angle hooks. Allows anglers to change actions in seconds. Durable tail fin provides lifelike horizontal... MSRP: Now: $7.95 Add to Cart Compare Quick view Rapala | sku: HJ10PCL Rapala Husky Jerk Pink Clown 4" 3/8 Oz Rattling Lure Rapala Husky Jerk 10Color: Pink Clown4" - 3/8 ozTarget Depth: 4 - 8 ft Two No 5 Treble Hooks Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify... MSRP: Now: $13.95 Add to Cart Compare Quick view Strike King | sku: HCCMJ-342 Strike King Chick Magnet Jr 1/4oz 2-4 ft, Charteuse Copper Strike King’s Chick Magnet Jr is a 1/4-ounce flat-sided crankbait that is designed with a circuit-board bill. The flat-sided build of the Chick Magnet Jr displaces water and gives the lure a tight wobble that attracts fish. Built to dive 4-6 feet,... MSRP: Now: $7.95 Add to Cart Compare Quick view Strike King | sku: HCCMJ-556 Strike King Chick Magnet Jr 1/4oz 2-4 ft, Baby Carp Strike King’s Chick Magnet Jr is a 1/4-ounce flat-sided crankbait that is designed with a circuit-board bill. The flat-sided build of the Chick Magnet Jr displaces water and gives the lure a tight wobble that attracts fish. Built to dive 4-6 feet,... MSRP: Now: $7.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-330 Strike King KVD Elite 300 Jerkbait, Pro Phantom Bluegill Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-335 Strike King KVD Elite 300 Jerkbait, Pro TN Shad 2.0 Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-338 Strike King KVD Elite 300 Jerkbait, Pro Table Rock Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-339 Strike King KVD Elite 300 Jerkbait, Pro Phantom Perch Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD1206-RED Cotton Cordell CC Shad, Chrome Blue Back, Orange Belly, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet CC Shad, Chrome Blue Back, Orange Belly, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD12STS1 Cotton Cordell CC Shad, Spot Tail Shiner, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet CC Shad, Spot Tail Shiner, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR07 HESD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Emerald Shad Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR07 HBSD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Blue Shad Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RPR06FT Rapala Rippin' Rap Lipless Crankbait, 2 1/2", 1/2 oz, Firetiger The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system. Textured... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: FFSH5S-SLFT Berkley Flicker Shad Shallow, enhanced slow rise, side roll, & flash, 2'', size 8 Fusion19 treble, Slick Firetiger Proven Berkley Flicker Shad action for targeting shallower fish. The Flicker Shad shallow models feature the same great side roll and flash anglers have come to expect from Flicker Shad. Each bait is individually tank tested and sure to perform right out... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: FFSH7M-SLPC Berkley Flicker Shad Pro Flash Crankbait, 2 3/4", 5/16 oz, Slick Purple Candy Berkley has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $7.95 Add to Cart Compare Quick view
Quick view Details Northland | sku: RSN8-BT Northland Rumble Shiner - 3/8Oz - 3.25" - #4 Hook - 1/Box - Diving Depth 9-14' - Blue Tiger MSRP: Now: $12.95 Add to Cart Compare Quick view Details Rapala | sku: ULM06CH Rapala Ultra Light Minnow, 2 1/2", 1/8 oz, Chrome, Sinking MSRP: Now: $13.95 Add to Cart Compare Quick view Details Rapala | sku: ULM04CH Rapala Ultra Light Minnow, 1 1/2", 1/8 oz, Chrome, Sinking MSRP: Now: $12.95 Choose Options Compare Quick view Details Musky Innovations | sku: 07002 Musky Innovations Magnum Swimming Dawg 11" White Sucker MSRP: Now: $54.95 Add to Cart Compare Quick view Details Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold MSRP: Now: $11.79 Add to Cart Compare Quick view Details Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch MSRP: Now: $43.95 Add to Cart Compare Quick view Details Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz MSRP: Now: $9.95 Choose Options Compare Quick view Details Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz MSRP: Now: $6.95 Choose Options Compare Quick view Details Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz MSRP: Now: $10.29 Choose Options Compare Quick view Details Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz MSRP: Now: $16.95 Choose Options Compare Quick view Details Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz MSRP: Now: $16.95 Choose Options Compare Quick view Details Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz MSRP: Was: Now: $13.89 - $16.95 Choose Options Compare Quick view Details Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating MSRP: Now: $9.95 Choose Options Compare Quick view Details sku: C2503 Cotton Cordell Super Spot Lipless Crankbait, 3" , 1/2oz, Gold/Black, Sinking MSRP: Now: $6.95 Add to Cart Compare Quick view Drifter | sku: 1000S-63 Drifter Straight Believer Musky Trolling Plug 10" Fire Perch Its unique action shape and design, combined with a deep and shallow eyelet, allow this bait to be fished from the surface down to depths of 18 to 20 feet. Retrieve it slowly as a surface bait over thick vegetation; work it as a jerk bait or twitch bait... MSRP: Now: $47.95 Add to Cart Compare Quick view Berkley | sku: BHBVB-004-NWP Berkley Vibrato Lure, 1 1/2 " 1/8 oz two sz 12 treble Nat White Perch As its name implies, the Vibrato has a natural vibrating action. But unlike any other vibrating lure it vibrates on the fall, when jigged, twitched, retrieved steadily or trolled in any way and at any speed! MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: BHBVB-004-PKS Berkley Vibrato Lure, 1 1/2 " 1/8 oz two sz 12 treble Pinkescents As its name implies, the Vibrato has a natural vibrating action. But unlike any other vibrating lure it vibrates on the fall, when jigged, twitched, retrieved steadily or trolled in any way and at any speed! MSRP: Now: $8.95 Add to Cart Compare Quick view Freedom | sku: 64109 Freedom Sim Shad Perch 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64108 Freedom Sim Shad Bluegill 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64107 Freedom Sim Shad Fire Tiger 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64106 Freedom Sim Shad Blue Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64105 Freedom Sim Shad Purple Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64104 Freedom Sim Shad Dark Goby 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64103 Freedom Sim Shad Light Goby 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64102 Freedom Sim Shad Green Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64101 Freedom Sim Shad Silver Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 65017 Freedom Turnback Shad Vertical Jig 1 1/4" 3/32oz Fire Tiger Glow UV The Freedom Tackle Turnback Shad is the perfect vertical jig for open water or through the ice. The lure features a full metal body that swings freely on the metal line tie shaft. With a jerk of the rod the lure will dart off in random directions, turn... MSRP: Now: $6.95 Add to Cart Compare Quick view Northland | sku: PMD4-20 Northland Puppet Minnow 3" 9/16oz Glo Perch The most versatile and lethal jigging lure ever designed for vertical jigging below a boat or thru an ice hole. Tie one on and hang on. Lip-stick wide angle hooks. Allows anglers to change actions in seconds. Durable tail fin provides lifelike horizontal... MSRP: Now: $7.95 Add to Cart Compare Quick view Rapala | sku: HJ10PCL Rapala Husky Jerk Pink Clown 4" 3/8 Oz Rattling Lure Rapala Husky Jerk 10Color: Pink Clown4" - 3/8 ozTarget Depth: 4 - 8 ft Two No 5 Treble Hooks Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify... MSRP: Now: $13.95 Add to Cart Compare Quick view Strike King | sku: HCCMJ-342 Strike King Chick Magnet Jr 1/4oz 2-4 ft, Charteuse Copper Strike King’s Chick Magnet Jr is a 1/4-ounce flat-sided crankbait that is designed with a circuit-board bill. The flat-sided build of the Chick Magnet Jr displaces water and gives the lure a tight wobble that attracts fish. Built to dive 4-6 feet,... MSRP: Now: $7.95 Add to Cart Compare Quick view Strike King | sku: HCCMJ-556 Strike King Chick Magnet Jr 1/4oz 2-4 ft, Baby Carp Strike King’s Chick Magnet Jr is a 1/4-ounce flat-sided crankbait that is designed with a circuit-board bill. The flat-sided build of the Chick Magnet Jr displaces water and gives the lure a tight wobble that attracts fish. Built to dive 4-6 feet,... MSRP: Now: $7.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-330 Strike King KVD Elite 300 Jerkbait, Pro Phantom Bluegill Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-335 Strike King KVD Elite 300 Jerkbait, Pro TN Shad 2.0 Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-338 Strike King KVD Elite 300 Jerkbait, Pro Table Rock Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-339 Strike King KVD Elite 300 Jerkbait, Pro Phantom Perch Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD1206-RED Cotton Cordell CC Shad, Chrome Blue Back, Orange Belly, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet CC Shad, Chrome Blue Back, Orange Belly, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD12STS1 Cotton Cordell CC Shad, Spot Tail Shiner, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet CC Shad, Spot Tail Shiner, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR07 HESD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Emerald Shad Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR07 HBSD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Blue Shad Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RPR06FT Rapala Rippin' Rap Lipless Crankbait, 2 1/2", 1/2 oz, Firetiger The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system. Textured... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: FFSH5S-SLFT Berkley Flicker Shad Shallow, enhanced slow rise, side roll, & flash, 2'', size 8 Fusion19 treble, Slick Firetiger Proven Berkley Flicker Shad action for targeting shallower fish. The Flicker Shad shallow models feature the same great side roll and flash anglers have come to expect from Flicker Shad. Each bait is individually tank tested and sure to perform right out... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: FFSH7M-SLPC Berkley Flicker Shad Pro Flash Crankbait, 2 3/4", 5/16 oz, Slick Purple Candy Berkley has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $7.95 Add to Cart Compare Quick view
Quick view Details Rapala | sku: ULM06CH Rapala Ultra Light Minnow, 2 1/2", 1/8 oz, Chrome, Sinking MSRP: Now: $13.95 Add to Cart Compare Quick view Details Rapala | sku: ULM04CH Rapala Ultra Light Minnow, 1 1/2", 1/8 oz, Chrome, Sinking MSRP: Now: $12.95 Choose Options Compare Quick view Details Musky Innovations | sku: 07002 Musky Innovations Magnum Swimming Dawg 11" White Sucker MSRP: Now: $54.95 Add to Cart Compare Quick view Details Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold MSRP: Now: $11.79 Add to Cart Compare Quick view Details Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch MSRP: Now: $43.95 Add to Cart Compare Quick view Details Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz MSRP: Now: $9.95 Choose Options Compare Quick view Details Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz MSRP: Now: $6.95 Choose Options Compare Quick view Details Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz MSRP: Now: $10.29 Choose Options Compare Quick view Details Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz MSRP: Now: $16.95 Choose Options Compare Quick view Details Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz MSRP: Now: $16.95 Choose Options Compare Quick view Details Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz MSRP: Was: Now: $13.89 - $16.95 Choose Options Compare Quick view Details Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating MSRP: Now: $9.95 Choose Options Compare Quick view Details sku: C2503 Cotton Cordell Super Spot Lipless Crankbait, 3" , 1/2oz, Gold/Black, Sinking MSRP: Now: $6.95 Add to Cart Compare Quick view Drifter | sku: 1000S-63 Drifter Straight Believer Musky Trolling Plug 10" Fire Perch Its unique action shape and design, combined with a deep and shallow eyelet, allow this bait to be fished from the surface down to depths of 18 to 20 feet. Retrieve it slowly as a surface bait over thick vegetation; work it as a jerk bait or twitch bait... MSRP: Now: $47.95 Add to Cart Compare Quick view Berkley | sku: BHBVB-004-NWP Berkley Vibrato Lure, 1 1/2 " 1/8 oz two sz 12 treble Nat White Perch As its name implies, the Vibrato has a natural vibrating action. But unlike any other vibrating lure it vibrates on the fall, when jigged, twitched, retrieved steadily or trolled in any way and at any speed! MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: BHBVB-004-PKS Berkley Vibrato Lure, 1 1/2 " 1/8 oz two sz 12 treble Pinkescents As its name implies, the Vibrato has a natural vibrating action. But unlike any other vibrating lure it vibrates on the fall, when jigged, twitched, retrieved steadily or trolled in any way and at any speed! MSRP: Now: $8.95 Add to Cart Compare Quick view Freedom | sku: 64109 Freedom Sim Shad Perch 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64108 Freedom Sim Shad Bluegill 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64107 Freedom Sim Shad Fire Tiger 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64106 Freedom Sim Shad Blue Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64105 Freedom Sim Shad Purple Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64104 Freedom Sim Shad Dark Goby 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64103 Freedom Sim Shad Light Goby 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64102 Freedom Sim Shad Green Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64101 Freedom Sim Shad Silver Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 65017 Freedom Turnback Shad Vertical Jig 1 1/4" 3/32oz Fire Tiger Glow UV The Freedom Tackle Turnback Shad is the perfect vertical jig for open water or through the ice. The lure features a full metal body that swings freely on the metal line tie shaft. With a jerk of the rod the lure will dart off in random directions, turn... MSRP: Now: $6.95 Add to Cart Compare Quick view Northland | sku: PMD4-20 Northland Puppet Minnow 3" 9/16oz Glo Perch The most versatile and lethal jigging lure ever designed for vertical jigging below a boat or thru an ice hole. Tie one on and hang on. Lip-stick wide angle hooks. Allows anglers to change actions in seconds. Durable tail fin provides lifelike horizontal... MSRP: Now: $7.95 Add to Cart Compare Quick view Rapala | sku: HJ10PCL Rapala Husky Jerk Pink Clown 4" 3/8 Oz Rattling Lure Rapala Husky Jerk 10Color: Pink Clown4" - 3/8 ozTarget Depth: 4 - 8 ft Two No 5 Treble Hooks Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify... MSRP: Now: $13.95 Add to Cart Compare Quick view Strike King | sku: HCCMJ-342 Strike King Chick Magnet Jr 1/4oz 2-4 ft, Charteuse Copper Strike King’s Chick Magnet Jr is a 1/4-ounce flat-sided crankbait that is designed with a circuit-board bill. The flat-sided build of the Chick Magnet Jr displaces water and gives the lure a tight wobble that attracts fish. Built to dive 4-6 feet,... MSRP: Now: $7.95 Add to Cart Compare Quick view Strike King | sku: HCCMJ-556 Strike King Chick Magnet Jr 1/4oz 2-4 ft, Baby Carp Strike King’s Chick Magnet Jr is a 1/4-ounce flat-sided crankbait that is designed with a circuit-board bill. The flat-sided build of the Chick Magnet Jr displaces water and gives the lure a tight wobble that attracts fish. Built to dive 4-6 feet,... MSRP: Now: $7.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-330 Strike King KVD Elite 300 Jerkbait, Pro Phantom Bluegill Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-335 Strike King KVD Elite 300 Jerkbait, Pro TN Shad 2.0 Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-338 Strike King KVD Elite 300 Jerkbait, Pro Table Rock Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-339 Strike King KVD Elite 300 Jerkbait, Pro Phantom Perch Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD1206-RED Cotton Cordell CC Shad, Chrome Blue Back, Orange Belly, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet CC Shad, Chrome Blue Back, Orange Belly, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD12STS1 Cotton Cordell CC Shad, Spot Tail Shiner, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet CC Shad, Spot Tail Shiner, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR07 HESD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Emerald Shad Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR07 HBSD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Blue Shad Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RPR06FT Rapala Rippin' Rap Lipless Crankbait, 2 1/2", 1/2 oz, Firetiger The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system. Textured... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: FFSH5S-SLFT Berkley Flicker Shad Shallow, enhanced slow rise, side roll, & flash, 2'', size 8 Fusion19 treble, Slick Firetiger Proven Berkley Flicker Shad action for targeting shallower fish. The Flicker Shad shallow models feature the same great side roll and flash anglers have come to expect from Flicker Shad. Each bait is individually tank tested and sure to perform right out... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: FFSH7M-SLPC Berkley Flicker Shad Pro Flash Crankbait, 2 3/4", 5/16 oz, Slick Purple Candy Berkley has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $7.95 Add to Cart Compare Quick view
Quick view Details Rapala | sku: ULM04CH Rapala Ultra Light Minnow, 1 1/2", 1/8 oz, Chrome, Sinking MSRP: Now: $12.95 Choose Options Compare Quick view Details Musky Innovations | sku: 07002 Musky Innovations Magnum Swimming Dawg 11" White Sucker MSRP: Now: $54.95 Add to Cart Compare Quick view Details Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold MSRP: Now: $11.79 Add to Cart Compare Quick view Details Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch MSRP: Now: $43.95 Add to Cart Compare Quick view Details Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz MSRP: Now: $9.95 Choose Options Compare Quick view Details Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz MSRP: Now: $6.95 Choose Options Compare Quick view Details Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz MSRP: Now: $10.29 Choose Options Compare Quick view Details Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz MSRP: Now: $16.95 Choose Options Compare Quick view Details Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz MSRP: Now: $16.95 Choose Options Compare Quick view Details Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz MSRP: Was: Now: $13.89 - $16.95 Choose Options Compare Quick view Details Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating MSRP: Now: $9.95 Choose Options Compare Quick view Details sku: C2503 Cotton Cordell Super Spot Lipless Crankbait, 3" , 1/2oz, Gold/Black, Sinking MSRP: Now: $6.95 Add to Cart Compare Quick view Drifter | sku: 1000S-63 Drifter Straight Believer Musky Trolling Plug 10" Fire Perch Its unique action shape and design, combined with a deep and shallow eyelet, allow this bait to be fished from the surface down to depths of 18 to 20 feet. Retrieve it slowly as a surface bait over thick vegetation; work it as a jerk bait or twitch bait... MSRP: Now: $47.95 Add to Cart Compare Quick view Berkley | sku: BHBVB-004-NWP Berkley Vibrato Lure, 1 1/2 " 1/8 oz two sz 12 treble Nat White Perch As its name implies, the Vibrato has a natural vibrating action. But unlike any other vibrating lure it vibrates on the fall, when jigged, twitched, retrieved steadily or trolled in any way and at any speed! MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: BHBVB-004-PKS Berkley Vibrato Lure, 1 1/2 " 1/8 oz two sz 12 treble Pinkescents As its name implies, the Vibrato has a natural vibrating action. But unlike any other vibrating lure it vibrates on the fall, when jigged, twitched, retrieved steadily or trolled in any way and at any speed! MSRP: Now: $8.95 Add to Cart Compare Quick view Freedom | sku: 64109 Freedom Sim Shad Perch 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64108 Freedom Sim Shad Bluegill 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64107 Freedom Sim Shad Fire Tiger 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64106 Freedom Sim Shad Blue Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64105 Freedom Sim Shad Purple Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64104 Freedom Sim Shad Dark Goby 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64103 Freedom Sim Shad Light Goby 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64102 Freedom Sim Shad Green Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64101 Freedom Sim Shad Silver Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 65017 Freedom Turnback Shad Vertical Jig 1 1/4" 3/32oz Fire Tiger Glow UV The Freedom Tackle Turnback Shad is the perfect vertical jig for open water or through the ice. The lure features a full metal body that swings freely on the metal line tie shaft. With a jerk of the rod the lure will dart off in random directions, turn... MSRP: Now: $6.95 Add to Cart Compare Quick view Northland | sku: PMD4-20 Northland Puppet Minnow 3" 9/16oz Glo Perch The most versatile and lethal jigging lure ever designed for vertical jigging below a boat or thru an ice hole. Tie one on and hang on. Lip-stick wide angle hooks. Allows anglers to change actions in seconds. Durable tail fin provides lifelike horizontal... MSRP: Now: $7.95 Add to Cart Compare Quick view Rapala | sku: HJ10PCL Rapala Husky Jerk Pink Clown 4" 3/8 Oz Rattling Lure Rapala Husky Jerk 10Color: Pink Clown4" - 3/8 ozTarget Depth: 4 - 8 ft Two No 5 Treble Hooks Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify... MSRP: Now: $13.95 Add to Cart Compare Quick view Strike King | sku: HCCMJ-342 Strike King Chick Magnet Jr 1/4oz 2-4 ft, Charteuse Copper Strike King’s Chick Magnet Jr is a 1/4-ounce flat-sided crankbait that is designed with a circuit-board bill. The flat-sided build of the Chick Magnet Jr displaces water and gives the lure a tight wobble that attracts fish. Built to dive 4-6 feet,... MSRP: Now: $7.95 Add to Cart Compare Quick view Strike King | sku: HCCMJ-556 Strike King Chick Magnet Jr 1/4oz 2-4 ft, Baby Carp Strike King’s Chick Magnet Jr is a 1/4-ounce flat-sided crankbait that is designed with a circuit-board bill. The flat-sided build of the Chick Magnet Jr displaces water and gives the lure a tight wobble that attracts fish. Built to dive 4-6 feet,... MSRP: Now: $7.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-330 Strike King KVD Elite 300 Jerkbait, Pro Phantom Bluegill Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-335 Strike King KVD Elite 300 Jerkbait, Pro TN Shad 2.0 Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-338 Strike King KVD Elite 300 Jerkbait, Pro Table Rock Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-339 Strike King KVD Elite 300 Jerkbait, Pro Phantom Perch Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD1206-RED Cotton Cordell CC Shad, Chrome Blue Back, Orange Belly, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet CC Shad, Chrome Blue Back, Orange Belly, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD12STS1 Cotton Cordell CC Shad, Spot Tail Shiner, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet CC Shad, Spot Tail Shiner, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR07 HESD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Emerald Shad Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR07 HBSD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Blue Shad Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RPR06FT Rapala Rippin' Rap Lipless Crankbait, 2 1/2", 1/2 oz, Firetiger The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system. Textured... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: FFSH5S-SLFT Berkley Flicker Shad Shallow, enhanced slow rise, side roll, & flash, 2'', size 8 Fusion19 treble, Slick Firetiger Proven Berkley Flicker Shad action for targeting shallower fish. The Flicker Shad shallow models feature the same great side roll and flash anglers have come to expect from Flicker Shad. Each bait is individually tank tested and sure to perform right out... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: FFSH7M-SLPC Berkley Flicker Shad Pro Flash Crankbait, 2 3/4", 5/16 oz, Slick Purple Candy Berkley has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $7.95 Add to Cart Compare Quick view
Quick view Details Musky Innovations | sku: 07002 Musky Innovations Magnum Swimming Dawg 11" White Sucker MSRP: Now: $54.95 Add to Cart Compare Quick view Details Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold MSRP: Now: $11.79 Add to Cart Compare Quick view Details Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch MSRP: Now: $43.95 Add to Cart Compare Quick view Details Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz MSRP: Now: $9.95 Choose Options Compare Quick view Details Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz MSRP: Now: $6.95 Choose Options Compare Quick view Details Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz MSRP: Now: $10.29 Choose Options Compare Quick view Details Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz MSRP: Now: $16.95 Choose Options Compare Quick view Details Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz MSRP: Now: $16.95 Choose Options Compare Quick view Details Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz MSRP: Was: Now: $13.89 - $16.95 Choose Options Compare Quick view Details Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating MSRP: Now: $9.95 Choose Options Compare Quick view Details sku: C2503 Cotton Cordell Super Spot Lipless Crankbait, 3" , 1/2oz, Gold/Black, Sinking MSRP: Now: $6.95 Add to Cart Compare Quick view Drifter | sku: 1000S-63 Drifter Straight Believer Musky Trolling Plug 10" Fire Perch Its unique action shape and design, combined with a deep and shallow eyelet, allow this bait to be fished from the surface down to depths of 18 to 20 feet. Retrieve it slowly as a surface bait over thick vegetation; work it as a jerk bait or twitch bait... MSRP: Now: $47.95 Add to Cart Compare Quick view Berkley | sku: BHBVB-004-NWP Berkley Vibrato Lure, 1 1/2 " 1/8 oz two sz 12 treble Nat White Perch As its name implies, the Vibrato has a natural vibrating action. But unlike any other vibrating lure it vibrates on the fall, when jigged, twitched, retrieved steadily or trolled in any way and at any speed! MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: BHBVB-004-PKS Berkley Vibrato Lure, 1 1/2 " 1/8 oz two sz 12 treble Pinkescents As its name implies, the Vibrato has a natural vibrating action. But unlike any other vibrating lure it vibrates on the fall, when jigged, twitched, retrieved steadily or trolled in any way and at any speed! MSRP: Now: $8.95 Add to Cart Compare Quick view Freedom | sku: 64109 Freedom Sim Shad Perch 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64108 Freedom Sim Shad Bluegill 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64107 Freedom Sim Shad Fire Tiger 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64106 Freedom Sim Shad Blue Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64105 Freedom Sim Shad Purple Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64104 Freedom Sim Shad Dark Goby 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64103 Freedom Sim Shad Light Goby 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64102 Freedom Sim Shad Green Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64101 Freedom Sim Shad Silver Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 65017 Freedom Turnback Shad Vertical Jig 1 1/4" 3/32oz Fire Tiger Glow UV The Freedom Tackle Turnback Shad is the perfect vertical jig for open water or through the ice. The lure features a full metal body that swings freely on the metal line tie shaft. With a jerk of the rod the lure will dart off in random directions, turn... MSRP: Now: $6.95 Add to Cart Compare Quick view Northland | sku: PMD4-20 Northland Puppet Minnow 3" 9/16oz Glo Perch The most versatile and lethal jigging lure ever designed for vertical jigging below a boat or thru an ice hole. Tie one on and hang on. Lip-stick wide angle hooks. Allows anglers to change actions in seconds. Durable tail fin provides lifelike horizontal... MSRP: Now: $7.95 Add to Cart Compare Quick view Rapala | sku: HJ10PCL Rapala Husky Jerk Pink Clown 4" 3/8 Oz Rattling Lure Rapala Husky Jerk 10Color: Pink Clown4" - 3/8 ozTarget Depth: 4 - 8 ft Two No 5 Treble Hooks Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify... MSRP: Now: $13.95 Add to Cart Compare Quick view Strike King | sku: HCCMJ-342 Strike King Chick Magnet Jr 1/4oz 2-4 ft, Charteuse Copper Strike King’s Chick Magnet Jr is a 1/4-ounce flat-sided crankbait that is designed with a circuit-board bill. The flat-sided build of the Chick Magnet Jr displaces water and gives the lure a tight wobble that attracts fish. Built to dive 4-6 feet,... MSRP: Now: $7.95 Add to Cart Compare Quick view Strike King | sku: HCCMJ-556 Strike King Chick Magnet Jr 1/4oz 2-4 ft, Baby Carp Strike King’s Chick Magnet Jr is a 1/4-ounce flat-sided crankbait that is designed with a circuit-board bill. The flat-sided build of the Chick Magnet Jr displaces water and gives the lure a tight wobble that attracts fish. Built to dive 4-6 feet,... MSRP: Now: $7.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-330 Strike King KVD Elite 300 Jerkbait, Pro Phantom Bluegill Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-335 Strike King KVD Elite 300 Jerkbait, Pro TN Shad 2.0 Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-338 Strike King KVD Elite 300 Jerkbait, Pro Table Rock Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-339 Strike King KVD Elite 300 Jerkbait, Pro Phantom Perch Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD1206-RED Cotton Cordell CC Shad, Chrome Blue Back, Orange Belly, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet CC Shad, Chrome Blue Back, Orange Belly, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD12STS1 Cotton Cordell CC Shad, Spot Tail Shiner, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet CC Shad, Spot Tail Shiner, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR07 HESD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Emerald Shad Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR07 HBSD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Blue Shad Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RPR06FT Rapala Rippin' Rap Lipless Crankbait, 2 1/2", 1/2 oz, Firetiger The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system. Textured... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: FFSH5S-SLFT Berkley Flicker Shad Shallow, enhanced slow rise, side roll, & flash, 2'', size 8 Fusion19 treble, Slick Firetiger Proven Berkley Flicker Shad action for targeting shallower fish. The Flicker Shad shallow models feature the same great side roll and flash anglers have come to expect from Flicker Shad. Each bait is individually tank tested and sure to perform right out... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: FFSH7M-SLPC Berkley Flicker Shad Pro Flash Crankbait, 2 3/4", 5/16 oz, Slick Purple Candy Berkley has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $7.95 Add to Cart Compare Quick view
Quick view Details Rapala | sku: J07G Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold MSRP: Now: $11.79 Add to Cart Compare Quick view Details Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch MSRP: Now: $43.95 Add to Cart Compare Quick view Details Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz MSRP: Now: $9.95 Choose Options Compare Quick view Details Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz MSRP: Now: $6.95 Choose Options Compare Quick view Details Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz MSRP: Now: $10.29 Choose Options Compare Quick view Details Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz MSRP: Now: $16.95 Choose Options Compare Quick view Details Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz MSRP: Now: $16.95 Choose Options Compare Quick view Details Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz MSRP: Was: Now: $13.89 - $16.95 Choose Options Compare Quick view Details Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating MSRP: Now: $9.95 Choose Options Compare Quick view Details sku: C2503 Cotton Cordell Super Spot Lipless Crankbait, 3" , 1/2oz, Gold/Black, Sinking MSRP: Now: $6.95 Add to Cart Compare Quick view Drifter | sku: 1000S-63 Drifter Straight Believer Musky Trolling Plug 10" Fire Perch Its unique action shape and design, combined with a deep and shallow eyelet, allow this bait to be fished from the surface down to depths of 18 to 20 feet. Retrieve it slowly as a surface bait over thick vegetation; work it as a jerk bait or twitch bait... MSRP: Now: $47.95 Add to Cart Compare Quick view Berkley | sku: BHBVB-004-NWP Berkley Vibrato Lure, 1 1/2 " 1/8 oz two sz 12 treble Nat White Perch As its name implies, the Vibrato has a natural vibrating action. But unlike any other vibrating lure it vibrates on the fall, when jigged, twitched, retrieved steadily or trolled in any way and at any speed! MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: BHBVB-004-PKS Berkley Vibrato Lure, 1 1/2 " 1/8 oz two sz 12 treble Pinkescents As its name implies, the Vibrato has a natural vibrating action. But unlike any other vibrating lure it vibrates on the fall, when jigged, twitched, retrieved steadily or trolled in any way and at any speed! MSRP: Now: $8.95 Add to Cart Compare Quick view Freedom | sku: 64109 Freedom Sim Shad Perch 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64108 Freedom Sim Shad Bluegill 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64107 Freedom Sim Shad Fire Tiger 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64106 Freedom Sim Shad Blue Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64105 Freedom Sim Shad Purple Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64104 Freedom Sim Shad Dark Goby 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64103 Freedom Sim Shad Light Goby 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64102 Freedom Sim Shad Green Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64101 Freedom Sim Shad Silver Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 65017 Freedom Turnback Shad Vertical Jig 1 1/4" 3/32oz Fire Tiger Glow UV The Freedom Tackle Turnback Shad is the perfect vertical jig for open water or through the ice. The lure features a full metal body that swings freely on the metal line tie shaft. With a jerk of the rod the lure will dart off in random directions, turn... MSRP: Now: $6.95 Add to Cart Compare Quick view Northland | sku: PMD4-20 Northland Puppet Minnow 3" 9/16oz Glo Perch The most versatile and lethal jigging lure ever designed for vertical jigging below a boat or thru an ice hole. Tie one on and hang on. Lip-stick wide angle hooks. Allows anglers to change actions in seconds. Durable tail fin provides lifelike horizontal... MSRP: Now: $7.95 Add to Cart Compare Quick view Rapala | sku: HJ10PCL Rapala Husky Jerk Pink Clown 4" 3/8 Oz Rattling Lure Rapala Husky Jerk 10Color: Pink Clown4" - 3/8 ozTarget Depth: 4 - 8 ft Two No 5 Treble Hooks Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify... MSRP: Now: $13.95 Add to Cart Compare Quick view Strike King | sku: HCCMJ-342 Strike King Chick Magnet Jr 1/4oz 2-4 ft, Charteuse Copper Strike King’s Chick Magnet Jr is a 1/4-ounce flat-sided crankbait that is designed with a circuit-board bill. The flat-sided build of the Chick Magnet Jr displaces water and gives the lure a tight wobble that attracts fish. Built to dive 4-6 feet,... MSRP: Now: $7.95 Add to Cart Compare Quick view Strike King | sku: HCCMJ-556 Strike King Chick Magnet Jr 1/4oz 2-4 ft, Baby Carp Strike King’s Chick Magnet Jr is a 1/4-ounce flat-sided crankbait that is designed with a circuit-board bill. The flat-sided build of the Chick Magnet Jr displaces water and gives the lure a tight wobble that attracts fish. Built to dive 4-6 feet,... MSRP: Now: $7.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-330 Strike King KVD Elite 300 Jerkbait, Pro Phantom Bluegill Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-335 Strike King KVD Elite 300 Jerkbait, Pro TN Shad 2.0 Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-338 Strike King KVD Elite 300 Jerkbait, Pro Table Rock Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-339 Strike King KVD Elite 300 Jerkbait, Pro Phantom Perch Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD1206-RED Cotton Cordell CC Shad, Chrome Blue Back, Orange Belly, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet CC Shad, Chrome Blue Back, Orange Belly, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD12STS1 Cotton Cordell CC Shad, Spot Tail Shiner, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet CC Shad, Spot Tail Shiner, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR07 HESD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Emerald Shad Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR07 HBSD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Blue Shad Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RPR06FT Rapala Rippin' Rap Lipless Crankbait, 2 1/2", 1/2 oz, Firetiger The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system. Textured... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: FFSH5S-SLFT Berkley Flicker Shad Shallow, enhanced slow rise, side roll, & flash, 2'', size 8 Fusion19 treble, Slick Firetiger Proven Berkley Flicker Shad action for targeting shallower fish. The Flicker Shad shallow models feature the same great side roll and flash anglers have come to expect from Flicker Shad. Each bait is individually tank tested and sure to perform right out... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: FFSH7M-SLPC Berkley Flicker Shad Pro Flash Crankbait, 2 3/4", 5/16 oz, Slick Purple Candy Berkley has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $7.95 Add to Cart Compare Quick view
Quick view Details Musky Mania | sku: J10-04 Musky Mania Jakebait 10" Black Perch MSRP: Now: $43.95 Add to Cart Compare Quick view Details Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz MSRP: Now: $9.95 Choose Options Compare Quick view Details Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz MSRP: Now: $6.95 Choose Options Compare Quick view Details Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz MSRP: Now: $10.29 Choose Options Compare Quick view Details Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz MSRP: Now: $16.95 Choose Options Compare Quick view Details Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz MSRP: Now: $16.95 Choose Options Compare Quick view Details Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz MSRP: Was: Now: $13.89 - $16.95 Choose Options Compare Quick view Details Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating MSRP: Now: $9.95 Choose Options Compare Quick view Details sku: C2503 Cotton Cordell Super Spot Lipless Crankbait, 3" , 1/2oz, Gold/Black, Sinking MSRP: Now: $6.95 Add to Cart Compare Quick view Drifter | sku: 1000S-63 Drifter Straight Believer Musky Trolling Plug 10" Fire Perch Its unique action shape and design, combined with a deep and shallow eyelet, allow this bait to be fished from the surface down to depths of 18 to 20 feet. Retrieve it slowly as a surface bait over thick vegetation; work it as a jerk bait or twitch bait... MSRP: Now: $47.95 Add to Cart Compare Quick view Berkley | sku: BHBVB-004-NWP Berkley Vibrato Lure, 1 1/2 " 1/8 oz two sz 12 treble Nat White Perch As its name implies, the Vibrato has a natural vibrating action. But unlike any other vibrating lure it vibrates on the fall, when jigged, twitched, retrieved steadily or trolled in any way and at any speed! MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: BHBVB-004-PKS Berkley Vibrato Lure, 1 1/2 " 1/8 oz two sz 12 treble Pinkescents As its name implies, the Vibrato has a natural vibrating action. But unlike any other vibrating lure it vibrates on the fall, when jigged, twitched, retrieved steadily or trolled in any way and at any speed! MSRP: Now: $8.95 Add to Cart Compare Quick view Freedom | sku: 64109 Freedom Sim Shad Perch 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64108 Freedom Sim Shad Bluegill 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64107 Freedom Sim Shad Fire Tiger 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64106 Freedom Sim Shad Blue Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64105 Freedom Sim Shad Purple Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64104 Freedom Sim Shad Dark Goby 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64103 Freedom Sim Shad Light Goby 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64102 Freedom Sim Shad Green Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64101 Freedom Sim Shad Silver Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 65017 Freedom Turnback Shad Vertical Jig 1 1/4" 3/32oz Fire Tiger Glow UV The Freedom Tackle Turnback Shad is the perfect vertical jig for open water or through the ice. The lure features a full metal body that swings freely on the metal line tie shaft. With a jerk of the rod the lure will dart off in random directions, turn... MSRP: Now: $6.95 Add to Cart Compare Quick view Northland | sku: PMD4-20 Northland Puppet Minnow 3" 9/16oz Glo Perch The most versatile and lethal jigging lure ever designed for vertical jigging below a boat or thru an ice hole. Tie one on and hang on. Lip-stick wide angle hooks. Allows anglers to change actions in seconds. Durable tail fin provides lifelike horizontal... MSRP: Now: $7.95 Add to Cart Compare Quick view Rapala | sku: HJ10PCL Rapala Husky Jerk Pink Clown 4" 3/8 Oz Rattling Lure Rapala Husky Jerk 10Color: Pink Clown4" - 3/8 ozTarget Depth: 4 - 8 ft Two No 5 Treble Hooks Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify... MSRP: Now: $13.95 Add to Cart Compare Quick view Strike King | sku: HCCMJ-342 Strike King Chick Magnet Jr 1/4oz 2-4 ft, Charteuse Copper Strike King’s Chick Magnet Jr is a 1/4-ounce flat-sided crankbait that is designed with a circuit-board bill. The flat-sided build of the Chick Magnet Jr displaces water and gives the lure a tight wobble that attracts fish. Built to dive 4-6 feet,... MSRP: Now: $7.95 Add to Cart Compare Quick view Strike King | sku: HCCMJ-556 Strike King Chick Magnet Jr 1/4oz 2-4 ft, Baby Carp Strike King’s Chick Magnet Jr is a 1/4-ounce flat-sided crankbait that is designed with a circuit-board bill. The flat-sided build of the Chick Magnet Jr displaces water and gives the lure a tight wobble that attracts fish. Built to dive 4-6 feet,... MSRP: Now: $7.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-330 Strike King KVD Elite 300 Jerkbait, Pro Phantom Bluegill Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-335 Strike King KVD Elite 300 Jerkbait, Pro TN Shad 2.0 Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-338 Strike King KVD Elite 300 Jerkbait, Pro Table Rock Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-339 Strike King KVD Elite 300 Jerkbait, Pro Phantom Perch Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD1206-RED Cotton Cordell CC Shad, Chrome Blue Back, Orange Belly, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet CC Shad, Chrome Blue Back, Orange Belly, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD12STS1 Cotton Cordell CC Shad, Spot Tail Shiner, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet CC Shad, Spot Tail Shiner, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR07 HESD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Emerald Shad Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR07 HBSD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Blue Shad Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RPR06FT Rapala Rippin' Rap Lipless Crankbait, 2 1/2", 1/2 oz, Firetiger The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system. Textured... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: FFSH5S-SLFT Berkley Flicker Shad Shallow, enhanced slow rise, side roll, & flash, 2'', size 8 Fusion19 treble, Slick Firetiger Proven Berkley Flicker Shad action for targeting shallower fish. The Flicker Shad shallow models feature the same great side roll and flash anglers have come to expect from Flicker Shad. Each bait is individually tank tested and sure to perform right out... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: FFSH7M-SLPC Berkley Flicker Shad Pro Flash Crankbait, 2 3/4", 5/16 oz, Slick Purple Candy Berkley has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $7.95 Add to Cart Compare Quick view
Quick view Details Bomber | sku: B15A Bomber Long A Minnow Jerkbait 4 1/2", 1/2 oz MSRP: Now: $9.95 Choose Options Compare Quick view Details Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz MSRP: Now: $6.95 Choose Options Compare Quick view Details Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz MSRP: Now: $10.29 Choose Options Compare Quick view Details Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz MSRP: Now: $16.95 Choose Options Compare Quick view Details Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz MSRP: Now: $16.95 Choose Options Compare Quick view Details Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz MSRP: Was: Now: $13.89 - $16.95 Choose Options Compare Quick view Details Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating MSRP: Now: $9.95 Choose Options Compare Quick view Details sku: C2503 Cotton Cordell Super Spot Lipless Crankbait, 3" , 1/2oz, Gold/Black, Sinking MSRP: Now: $6.95 Add to Cart Compare Quick view Drifter | sku: 1000S-63 Drifter Straight Believer Musky Trolling Plug 10" Fire Perch Its unique action shape and design, combined with a deep and shallow eyelet, allow this bait to be fished from the surface down to depths of 18 to 20 feet. Retrieve it slowly as a surface bait over thick vegetation; work it as a jerk bait or twitch bait... MSRP: Now: $47.95 Add to Cart Compare Quick view Berkley | sku: BHBVB-004-NWP Berkley Vibrato Lure, 1 1/2 " 1/8 oz two sz 12 treble Nat White Perch As its name implies, the Vibrato has a natural vibrating action. But unlike any other vibrating lure it vibrates on the fall, when jigged, twitched, retrieved steadily or trolled in any way and at any speed! MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: BHBVB-004-PKS Berkley Vibrato Lure, 1 1/2 " 1/8 oz two sz 12 treble Pinkescents As its name implies, the Vibrato has a natural vibrating action. But unlike any other vibrating lure it vibrates on the fall, when jigged, twitched, retrieved steadily or trolled in any way and at any speed! MSRP: Now: $8.95 Add to Cart Compare Quick view Freedom | sku: 64109 Freedom Sim Shad Perch 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64108 Freedom Sim Shad Bluegill 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64107 Freedom Sim Shad Fire Tiger 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64106 Freedom Sim Shad Blue Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64105 Freedom Sim Shad Purple Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64104 Freedom Sim Shad Dark Goby 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64103 Freedom Sim Shad Light Goby 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64102 Freedom Sim Shad Green Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64101 Freedom Sim Shad Silver Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 65017 Freedom Turnback Shad Vertical Jig 1 1/4" 3/32oz Fire Tiger Glow UV The Freedom Tackle Turnback Shad is the perfect vertical jig for open water or through the ice. The lure features a full metal body that swings freely on the metal line tie shaft. With a jerk of the rod the lure will dart off in random directions, turn... MSRP: Now: $6.95 Add to Cart Compare Quick view Northland | sku: PMD4-20 Northland Puppet Minnow 3" 9/16oz Glo Perch The most versatile and lethal jigging lure ever designed for vertical jigging below a boat or thru an ice hole. Tie one on and hang on. Lip-stick wide angle hooks. Allows anglers to change actions in seconds. Durable tail fin provides lifelike horizontal... MSRP: Now: $7.95 Add to Cart Compare Quick view Rapala | sku: HJ10PCL Rapala Husky Jerk Pink Clown 4" 3/8 Oz Rattling Lure Rapala Husky Jerk 10Color: Pink Clown4" - 3/8 ozTarget Depth: 4 - 8 ft Two No 5 Treble Hooks Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify... MSRP: Now: $13.95 Add to Cart Compare Quick view Strike King | sku: HCCMJ-342 Strike King Chick Magnet Jr 1/4oz 2-4 ft, Charteuse Copper Strike King’s Chick Magnet Jr is a 1/4-ounce flat-sided crankbait that is designed with a circuit-board bill. The flat-sided build of the Chick Magnet Jr displaces water and gives the lure a tight wobble that attracts fish. Built to dive 4-6 feet,... MSRP: Now: $7.95 Add to Cart Compare Quick view Strike King | sku: HCCMJ-556 Strike King Chick Magnet Jr 1/4oz 2-4 ft, Baby Carp Strike King’s Chick Magnet Jr is a 1/4-ounce flat-sided crankbait that is designed with a circuit-board bill. The flat-sided build of the Chick Magnet Jr displaces water and gives the lure a tight wobble that attracts fish. Built to dive 4-6 feet,... MSRP: Now: $7.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-330 Strike King KVD Elite 300 Jerkbait, Pro Phantom Bluegill Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-335 Strike King KVD Elite 300 Jerkbait, Pro TN Shad 2.0 Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-338 Strike King KVD Elite 300 Jerkbait, Pro Table Rock Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-339 Strike King KVD Elite 300 Jerkbait, Pro Phantom Perch Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD1206-RED Cotton Cordell CC Shad, Chrome Blue Back, Orange Belly, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet CC Shad, Chrome Blue Back, Orange Belly, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD12STS1 Cotton Cordell CC Shad, Spot Tail Shiner, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet CC Shad, Spot Tail Shiner, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR07 HESD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Emerald Shad Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR07 HBSD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Blue Shad Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RPR06FT Rapala Rippin' Rap Lipless Crankbait, 2 1/2", 1/2 oz, Firetiger The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system. Textured... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: FFSH5S-SLFT Berkley Flicker Shad Shallow, enhanced slow rise, side roll, & flash, 2'', size 8 Fusion19 treble, Slick Firetiger Proven Berkley Flicker Shad action for targeting shallower fish. The Flicker Shad shallow models feature the same great side roll and flash anglers have come to expect from Flicker Shad. Each bait is individually tank tested and sure to perform right out... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: FFSH7M-SLPC Berkley Flicker Shad Pro Flash Crankbait, 2 3/4", 5/16 oz, Slick Purple Candy Berkley has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $7.95 Add to Cart Compare Quick view
Quick view Details Freedom | sku: 6600 Freedom Blade Bait, 2.5", 1/2 Oz MSRP: Now: $6.95 Choose Options Compare Quick view Details Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz MSRP: Now: $10.29 Choose Options Compare Quick view Details Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz MSRP: Now: $16.95 Choose Options Compare Quick view Details Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz MSRP: Now: $16.95 Choose Options Compare Quick view Details Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz MSRP: Was: Now: $13.89 - $16.95 Choose Options Compare Quick view Details Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating MSRP: Now: $9.95 Choose Options Compare Quick view Details sku: C2503 Cotton Cordell Super Spot Lipless Crankbait, 3" , 1/2oz, Gold/Black, Sinking MSRP: Now: $6.95 Add to Cart Compare Quick view Drifter | sku: 1000S-63 Drifter Straight Believer Musky Trolling Plug 10" Fire Perch Its unique action shape and design, combined with a deep and shallow eyelet, allow this bait to be fished from the surface down to depths of 18 to 20 feet. Retrieve it slowly as a surface bait over thick vegetation; work it as a jerk bait or twitch bait... MSRP: Now: $47.95 Add to Cart Compare Quick view Berkley | sku: BHBVB-004-NWP Berkley Vibrato Lure, 1 1/2 " 1/8 oz two sz 12 treble Nat White Perch As its name implies, the Vibrato has a natural vibrating action. But unlike any other vibrating lure it vibrates on the fall, when jigged, twitched, retrieved steadily or trolled in any way and at any speed! MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: BHBVB-004-PKS Berkley Vibrato Lure, 1 1/2 " 1/8 oz two sz 12 treble Pinkescents As its name implies, the Vibrato has a natural vibrating action. But unlike any other vibrating lure it vibrates on the fall, when jigged, twitched, retrieved steadily or trolled in any way and at any speed! MSRP: Now: $8.95 Add to Cart Compare Quick view Freedom | sku: 64109 Freedom Sim Shad Perch 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64108 Freedom Sim Shad Bluegill 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64107 Freedom Sim Shad Fire Tiger 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64106 Freedom Sim Shad Blue Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64105 Freedom Sim Shad Purple Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64104 Freedom Sim Shad Dark Goby 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64103 Freedom Sim Shad Light Goby 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64102 Freedom Sim Shad Green Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64101 Freedom Sim Shad Silver Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 65017 Freedom Turnback Shad Vertical Jig 1 1/4" 3/32oz Fire Tiger Glow UV The Freedom Tackle Turnback Shad is the perfect vertical jig for open water or through the ice. The lure features a full metal body that swings freely on the metal line tie shaft. With a jerk of the rod the lure will dart off in random directions, turn... MSRP: Now: $6.95 Add to Cart Compare Quick view Northland | sku: PMD4-20 Northland Puppet Minnow 3" 9/16oz Glo Perch The most versatile and lethal jigging lure ever designed for vertical jigging below a boat or thru an ice hole. Tie one on and hang on. Lip-stick wide angle hooks. Allows anglers to change actions in seconds. Durable tail fin provides lifelike horizontal... MSRP: Now: $7.95 Add to Cart Compare Quick view Rapala | sku: HJ10PCL Rapala Husky Jerk Pink Clown 4" 3/8 Oz Rattling Lure Rapala Husky Jerk 10Color: Pink Clown4" - 3/8 ozTarget Depth: 4 - 8 ft Two No 5 Treble Hooks Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify... MSRP: Now: $13.95 Add to Cart Compare Quick view Strike King | sku: HCCMJ-342 Strike King Chick Magnet Jr 1/4oz 2-4 ft, Charteuse Copper Strike King’s Chick Magnet Jr is a 1/4-ounce flat-sided crankbait that is designed with a circuit-board bill. The flat-sided build of the Chick Magnet Jr displaces water and gives the lure a tight wobble that attracts fish. Built to dive 4-6 feet,... MSRP: Now: $7.95 Add to Cart Compare Quick view Strike King | sku: HCCMJ-556 Strike King Chick Magnet Jr 1/4oz 2-4 ft, Baby Carp Strike King’s Chick Magnet Jr is a 1/4-ounce flat-sided crankbait that is designed with a circuit-board bill. The flat-sided build of the Chick Magnet Jr displaces water and gives the lure a tight wobble that attracts fish. Built to dive 4-6 feet,... MSRP: Now: $7.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-330 Strike King KVD Elite 300 Jerkbait, Pro Phantom Bluegill Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-335 Strike King KVD Elite 300 Jerkbait, Pro TN Shad 2.0 Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-338 Strike King KVD Elite 300 Jerkbait, Pro Table Rock Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-339 Strike King KVD Elite 300 Jerkbait, Pro Phantom Perch Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD1206-RED Cotton Cordell CC Shad, Chrome Blue Back, Orange Belly, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet CC Shad, Chrome Blue Back, Orange Belly, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD12STS1 Cotton Cordell CC Shad, Spot Tail Shiner, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet CC Shad, Spot Tail Shiner, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR07 HESD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Emerald Shad Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR07 HBSD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Blue Shad Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RPR06FT Rapala Rippin' Rap Lipless Crankbait, 2 1/2", 1/2 oz, Firetiger The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system. Textured... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: FFSH5S-SLFT Berkley Flicker Shad Shallow, enhanced slow rise, side roll, & flash, 2'', size 8 Fusion19 treble, Slick Firetiger Proven Berkley Flicker Shad action for targeting shallower fish. The Flicker Shad shallow models feature the same great side roll and flash anglers have come to expect from Flicker Shad. Each bait is individually tank tested and sure to perform right out... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: FFSH7M-SLPC Berkley Flicker Shad Pro Flash Crankbait, 2 3/4", 5/16 oz, Slick Purple Candy Berkley has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $7.95 Add to Cart Compare Quick view
Quick view Details Berkley | sku: BHBBS7 Berkley Bad Shad Crankbait, 2 3/4", 1/3 Oz MSRP: Now: $10.29 Choose Options Compare Quick view Details Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz MSRP: Now: $16.95 Choose Options Compare Quick view Details Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz MSRP: Now: $16.95 Choose Options Compare Quick view Details Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz MSRP: Was: Now: $13.89 - $16.95 Choose Options Compare Quick view Details Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating MSRP: Now: $9.95 Choose Options Compare Quick view Details sku: C2503 Cotton Cordell Super Spot Lipless Crankbait, 3" , 1/2oz, Gold/Black, Sinking MSRP: Now: $6.95 Add to Cart Compare Quick view Drifter | sku: 1000S-63 Drifter Straight Believer Musky Trolling Plug 10" Fire Perch Its unique action shape and design, combined with a deep and shallow eyelet, allow this bait to be fished from the surface down to depths of 18 to 20 feet. Retrieve it slowly as a surface bait over thick vegetation; work it as a jerk bait or twitch bait... MSRP: Now: $47.95 Add to Cart Compare Quick view Berkley | sku: BHBVB-004-NWP Berkley Vibrato Lure, 1 1/2 " 1/8 oz two sz 12 treble Nat White Perch As its name implies, the Vibrato has a natural vibrating action. But unlike any other vibrating lure it vibrates on the fall, when jigged, twitched, retrieved steadily or trolled in any way and at any speed! MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: BHBVB-004-PKS Berkley Vibrato Lure, 1 1/2 " 1/8 oz two sz 12 treble Pinkescents As its name implies, the Vibrato has a natural vibrating action. But unlike any other vibrating lure it vibrates on the fall, when jigged, twitched, retrieved steadily or trolled in any way and at any speed! MSRP: Now: $8.95 Add to Cart Compare Quick view Freedom | sku: 64109 Freedom Sim Shad Perch 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64108 Freedom Sim Shad Bluegill 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64107 Freedom Sim Shad Fire Tiger 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64106 Freedom Sim Shad Blue Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64105 Freedom Sim Shad Purple Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64104 Freedom Sim Shad Dark Goby 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64103 Freedom Sim Shad Light Goby 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64102 Freedom Sim Shad Green Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64101 Freedom Sim Shad Silver Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 65017 Freedom Turnback Shad Vertical Jig 1 1/4" 3/32oz Fire Tiger Glow UV The Freedom Tackle Turnback Shad is the perfect vertical jig for open water or through the ice. The lure features a full metal body that swings freely on the metal line tie shaft. With a jerk of the rod the lure will dart off in random directions, turn... MSRP: Now: $6.95 Add to Cart Compare Quick view Northland | sku: PMD4-20 Northland Puppet Minnow 3" 9/16oz Glo Perch The most versatile and lethal jigging lure ever designed for vertical jigging below a boat or thru an ice hole. Tie one on and hang on. Lip-stick wide angle hooks. Allows anglers to change actions in seconds. Durable tail fin provides lifelike horizontal... MSRP: Now: $7.95 Add to Cart Compare Quick view Rapala | sku: HJ10PCL Rapala Husky Jerk Pink Clown 4" 3/8 Oz Rattling Lure Rapala Husky Jerk 10Color: Pink Clown4" - 3/8 ozTarget Depth: 4 - 8 ft Two No 5 Treble Hooks Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify... MSRP: Now: $13.95 Add to Cart Compare Quick view Strike King | sku: HCCMJ-342 Strike King Chick Magnet Jr 1/4oz 2-4 ft, Charteuse Copper Strike King’s Chick Magnet Jr is a 1/4-ounce flat-sided crankbait that is designed with a circuit-board bill. The flat-sided build of the Chick Magnet Jr displaces water and gives the lure a tight wobble that attracts fish. Built to dive 4-6 feet,... MSRP: Now: $7.95 Add to Cart Compare Quick view Strike King | sku: HCCMJ-556 Strike King Chick Magnet Jr 1/4oz 2-4 ft, Baby Carp Strike King’s Chick Magnet Jr is a 1/4-ounce flat-sided crankbait that is designed with a circuit-board bill. The flat-sided build of the Chick Magnet Jr displaces water and gives the lure a tight wobble that attracts fish. Built to dive 4-6 feet,... MSRP: Now: $7.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-330 Strike King KVD Elite 300 Jerkbait, Pro Phantom Bluegill Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-335 Strike King KVD Elite 300 Jerkbait, Pro TN Shad 2.0 Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-338 Strike King KVD Elite 300 Jerkbait, Pro Table Rock Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-339 Strike King KVD Elite 300 Jerkbait, Pro Phantom Perch Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD1206-RED Cotton Cordell CC Shad, Chrome Blue Back, Orange Belly, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet CC Shad, Chrome Blue Back, Orange Belly, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD12STS1 Cotton Cordell CC Shad, Spot Tail Shiner, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet CC Shad, Spot Tail Shiner, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR07 HESD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Emerald Shad Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR07 HBSD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Blue Shad Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RPR06FT Rapala Rippin' Rap Lipless Crankbait, 2 1/2", 1/2 oz, Firetiger The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system. Textured... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: FFSH5S-SLFT Berkley Flicker Shad Shallow, enhanced slow rise, side roll, & flash, 2'', size 8 Fusion19 treble, Slick Firetiger Proven Berkley Flicker Shad action for targeting shallower fish. The Flicker Shad shallow models feature the same great side roll and flash anglers have come to expect from Flicker Shad. Each bait is individually tank tested and sure to perform right out... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: FFSH7M-SLPC Berkley Flicker Shad Pro Flash Crankbait, 2 3/4", 5/16 oz, Slick Purple Candy Berkley has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $7.95 Add to Cart Compare Quick view
Quick view Details Berkley | sku: BHBCP90 Berkley Choppo 90 Lure, 1/2 oz MSRP: Now: $16.95 Choose Options Compare Quick view Details Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz MSRP: Now: $16.95 Choose Options Compare Quick view Details Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz MSRP: Was: Now: $13.89 - $16.95 Choose Options Compare Quick view Details Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating MSRP: Now: $9.95 Choose Options Compare Quick view Details sku: C2503 Cotton Cordell Super Spot Lipless Crankbait, 3" , 1/2oz, Gold/Black, Sinking MSRP: Now: $6.95 Add to Cart Compare Quick view Drifter | sku: 1000S-63 Drifter Straight Believer Musky Trolling Plug 10" Fire Perch Its unique action shape and design, combined with a deep and shallow eyelet, allow this bait to be fished from the surface down to depths of 18 to 20 feet. Retrieve it slowly as a surface bait over thick vegetation; work it as a jerk bait or twitch bait... MSRP: Now: $47.95 Add to Cart Compare Quick view Berkley | sku: BHBVB-004-NWP Berkley Vibrato Lure, 1 1/2 " 1/8 oz two sz 12 treble Nat White Perch As its name implies, the Vibrato has a natural vibrating action. But unlike any other vibrating lure it vibrates on the fall, when jigged, twitched, retrieved steadily or trolled in any way and at any speed! MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: BHBVB-004-PKS Berkley Vibrato Lure, 1 1/2 " 1/8 oz two sz 12 treble Pinkescents As its name implies, the Vibrato has a natural vibrating action. But unlike any other vibrating lure it vibrates on the fall, when jigged, twitched, retrieved steadily or trolled in any way and at any speed! MSRP: Now: $8.95 Add to Cart Compare Quick view Freedom | sku: 64109 Freedom Sim Shad Perch 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64108 Freedom Sim Shad Bluegill 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64107 Freedom Sim Shad Fire Tiger 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64106 Freedom Sim Shad Blue Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64105 Freedom Sim Shad Purple Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64104 Freedom Sim Shad Dark Goby 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64103 Freedom Sim Shad Light Goby 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64102 Freedom Sim Shad Green Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64101 Freedom Sim Shad Silver Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 65017 Freedom Turnback Shad Vertical Jig 1 1/4" 3/32oz Fire Tiger Glow UV The Freedom Tackle Turnback Shad is the perfect vertical jig for open water or through the ice. The lure features a full metal body that swings freely on the metal line tie shaft. With a jerk of the rod the lure will dart off in random directions, turn... MSRP: Now: $6.95 Add to Cart Compare Quick view Northland | sku: PMD4-20 Northland Puppet Minnow 3" 9/16oz Glo Perch The most versatile and lethal jigging lure ever designed for vertical jigging below a boat or thru an ice hole. Tie one on and hang on. Lip-stick wide angle hooks. Allows anglers to change actions in seconds. Durable tail fin provides lifelike horizontal... MSRP: Now: $7.95 Add to Cart Compare Quick view Rapala | sku: HJ10PCL Rapala Husky Jerk Pink Clown 4" 3/8 Oz Rattling Lure Rapala Husky Jerk 10Color: Pink Clown4" - 3/8 ozTarget Depth: 4 - 8 ft Two No 5 Treble Hooks Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify... MSRP: Now: $13.95 Add to Cart Compare Quick view Strike King | sku: HCCMJ-342 Strike King Chick Magnet Jr 1/4oz 2-4 ft, Charteuse Copper Strike King’s Chick Magnet Jr is a 1/4-ounce flat-sided crankbait that is designed with a circuit-board bill. The flat-sided build of the Chick Magnet Jr displaces water and gives the lure a tight wobble that attracts fish. Built to dive 4-6 feet,... MSRP: Now: $7.95 Add to Cart Compare Quick view Strike King | sku: HCCMJ-556 Strike King Chick Magnet Jr 1/4oz 2-4 ft, Baby Carp Strike King’s Chick Magnet Jr is a 1/4-ounce flat-sided crankbait that is designed with a circuit-board bill. The flat-sided build of the Chick Magnet Jr displaces water and gives the lure a tight wobble that attracts fish. Built to dive 4-6 feet,... MSRP: Now: $7.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-330 Strike King KVD Elite 300 Jerkbait, Pro Phantom Bluegill Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-335 Strike King KVD Elite 300 Jerkbait, Pro TN Shad 2.0 Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-338 Strike King KVD Elite 300 Jerkbait, Pro Table Rock Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-339 Strike King KVD Elite 300 Jerkbait, Pro Phantom Perch Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD1206-RED Cotton Cordell CC Shad, Chrome Blue Back, Orange Belly, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet CC Shad, Chrome Blue Back, Orange Belly, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD12STS1 Cotton Cordell CC Shad, Spot Tail Shiner, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet CC Shad, Spot Tail Shiner, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR07 HESD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Emerald Shad Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR07 HBSD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Blue Shad Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RPR06FT Rapala Rippin' Rap Lipless Crankbait, 2 1/2", 1/2 oz, Firetiger The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system. Textured... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: FFSH5S-SLFT Berkley Flicker Shad Shallow, enhanced slow rise, side roll, & flash, 2'', size 8 Fusion19 treble, Slick Firetiger Proven Berkley Flicker Shad action for targeting shallower fish. The Flicker Shad shallow models feature the same great side roll and flash anglers have come to expect from Flicker Shad. Each bait is individually tank tested and sure to perform right out... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: FFSH7M-SLPC Berkley Flicker Shad Pro Flash Crankbait, 2 3/4", 5/16 oz, Slick Purple Candy Berkley has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $7.95 Add to Cart Compare Quick view
Quick view Details Berkley | sku: BHBCP120 Berkley Choppo 120 Lure, 1 oz MSRP: Now: $16.95 Choose Options Compare Quick view Details Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz MSRP: Was: Now: $13.89 - $16.95 Choose Options Compare Quick view Details Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating MSRP: Now: $9.95 Choose Options Compare Quick view Details sku: C2503 Cotton Cordell Super Spot Lipless Crankbait, 3" , 1/2oz, Gold/Black, Sinking MSRP: Now: $6.95 Add to Cart Compare Quick view Drifter | sku: 1000S-63 Drifter Straight Believer Musky Trolling Plug 10" Fire Perch Its unique action shape and design, combined with a deep and shallow eyelet, allow this bait to be fished from the surface down to depths of 18 to 20 feet. Retrieve it slowly as a surface bait over thick vegetation; work it as a jerk bait or twitch bait... MSRP: Now: $47.95 Add to Cart Compare Quick view Berkley | sku: BHBVB-004-NWP Berkley Vibrato Lure, 1 1/2 " 1/8 oz two sz 12 treble Nat White Perch As its name implies, the Vibrato has a natural vibrating action. But unlike any other vibrating lure it vibrates on the fall, when jigged, twitched, retrieved steadily or trolled in any way and at any speed! MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: BHBVB-004-PKS Berkley Vibrato Lure, 1 1/2 " 1/8 oz two sz 12 treble Pinkescents As its name implies, the Vibrato has a natural vibrating action. But unlike any other vibrating lure it vibrates on the fall, when jigged, twitched, retrieved steadily or trolled in any way and at any speed! MSRP: Now: $8.95 Add to Cart Compare Quick view Freedom | sku: 64109 Freedom Sim Shad Perch 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64108 Freedom Sim Shad Bluegill 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64107 Freedom Sim Shad Fire Tiger 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64106 Freedom Sim Shad Blue Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64105 Freedom Sim Shad Purple Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64104 Freedom Sim Shad Dark Goby 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64103 Freedom Sim Shad Light Goby 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64102 Freedom Sim Shad Green Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64101 Freedom Sim Shad Silver Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 65017 Freedom Turnback Shad Vertical Jig 1 1/4" 3/32oz Fire Tiger Glow UV The Freedom Tackle Turnback Shad is the perfect vertical jig for open water or through the ice. The lure features a full metal body that swings freely on the metal line tie shaft. With a jerk of the rod the lure will dart off in random directions, turn... MSRP: Now: $6.95 Add to Cart Compare Quick view Northland | sku: PMD4-20 Northland Puppet Minnow 3" 9/16oz Glo Perch The most versatile and lethal jigging lure ever designed for vertical jigging below a boat or thru an ice hole. Tie one on and hang on. Lip-stick wide angle hooks. Allows anglers to change actions in seconds. Durable tail fin provides lifelike horizontal... MSRP: Now: $7.95 Add to Cart Compare Quick view Rapala | sku: HJ10PCL Rapala Husky Jerk Pink Clown 4" 3/8 Oz Rattling Lure Rapala Husky Jerk 10Color: Pink Clown4" - 3/8 ozTarget Depth: 4 - 8 ft Two No 5 Treble Hooks Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify... MSRP: Now: $13.95 Add to Cart Compare Quick view Strike King | sku: HCCMJ-342 Strike King Chick Magnet Jr 1/4oz 2-4 ft, Charteuse Copper Strike King’s Chick Magnet Jr is a 1/4-ounce flat-sided crankbait that is designed with a circuit-board bill. The flat-sided build of the Chick Magnet Jr displaces water and gives the lure a tight wobble that attracts fish. Built to dive 4-6 feet,... MSRP: Now: $7.95 Add to Cart Compare Quick view Strike King | sku: HCCMJ-556 Strike King Chick Magnet Jr 1/4oz 2-4 ft, Baby Carp Strike King’s Chick Magnet Jr is a 1/4-ounce flat-sided crankbait that is designed with a circuit-board bill. The flat-sided build of the Chick Magnet Jr displaces water and gives the lure a tight wobble that attracts fish. Built to dive 4-6 feet,... MSRP: Now: $7.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-330 Strike King KVD Elite 300 Jerkbait, Pro Phantom Bluegill Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-335 Strike King KVD Elite 300 Jerkbait, Pro TN Shad 2.0 Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-338 Strike King KVD Elite 300 Jerkbait, Pro Table Rock Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-339 Strike King KVD Elite 300 Jerkbait, Pro Phantom Perch Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD1206-RED Cotton Cordell CC Shad, Chrome Blue Back, Orange Belly, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet CC Shad, Chrome Blue Back, Orange Belly, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD12STS1 Cotton Cordell CC Shad, Spot Tail Shiner, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet CC Shad, Spot Tail Shiner, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR07 HESD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Emerald Shad Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR07 HBSD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Blue Shad Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RPR06FT Rapala Rippin' Rap Lipless Crankbait, 2 1/2", 1/2 oz, Firetiger The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system. Textured... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: FFSH5S-SLFT Berkley Flicker Shad Shallow, enhanced slow rise, side roll, & flash, 2'', size 8 Fusion19 treble, Slick Firetiger Proven Berkley Flicker Shad action for targeting shallower fish. The Flicker Shad shallow models feature the same great side roll and flash anglers have come to expect from Flicker Shad. Each bait is individually tank tested and sure to perform right out... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: FFSH7M-SLPC Berkley Flicker Shad Pro Flash Crankbait, 2 3/4", 5/16 oz, Slick Purple Candy Berkley has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $7.95 Add to Cart Compare Quick view
Quick view Details Berkley | sku: BHBCP105 Berkley Choppo 105 Lure, 3/4 oz MSRP: Was: Now: $13.89 - $16.95 Choose Options Compare
Quick view Details Cotton Cordell | sku: CD6 Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating MSRP: Now: $9.95 Choose Options Compare Quick view Details sku: C2503 Cotton Cordell Super Spot Lipless Crankbait, 3" , 1/2oz, Gold/Black, Sinking MSRP: Now: $6.95 Add to Cart Compare Quick view Drifter | sku: 1000S-63 Drifter Straight Believer Musky Trolling Plug 10" Fire Perch Its unique action shape and design, combined with a deep and shallow eyelet, allow this bait to be fished from the surface down to depths of 18 to 20 feet. Retrieve it slowly as a surface bait over thick vegetation; work it as a jerk bait or twitch bait... MSRP: Now: $47.95 Add to Cart Compare Quick view Berkley | sku: BHBVB-004-NWP Berkley Vibrato Lure, 1 1/2 " 1/8 oz two sz 12 treble Nat White Perch As its name implies, the Vibrato has a natural vibrating action. But unlike any other vibrating lure it vibrates on the fall, when jigged, twitched, retrieved steadily or trolled in any way and at any speed! MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: BHBVB-004-PKS Berkley Vibrato Lure, 1 1/2 " 1/8 oz two sz 12 treble Pinkescents As its name implies, the Vibrato has a natural vibrating action. But unlike any other vibrating lure it vibrates on the fall, when jigged, twitched, retrieved steadily or trolled in any way and at any speed! MSRP: Now: $8.95 Add to Cart Compare Quick view Freedom | sku: 64109 Freedom Sim Shad Perch 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64108 Freedom Sim Shad Bluegill 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64107 Freedom Sim Shad Fire Tiger 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64106 Freedom Sim Shad Blue Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64105 Freedom Sim Shad Purple Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64104 Freedom Sim Shad Dark Goby 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64103 Freedom Sim Shad Light Goby 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64102 Freedom Sim Shad Green Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64101 Freedom Sim Shad Silver Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 65017 Freedom Turnback Shad Vertical Jig 1 1/4" 3/32oz Fire Tiger Glow UV The Freedom Tackle Turnback Shad is the perfect vertical jig for open water or through the ice. The lure features a full metal body that swings freely on the metal line tie shaft. With a jerk of the rod the lure will dart off in random directions, turn... MSRP: Now: $6.95 Add to Cart Compare Quick view Northland | sku: PMD4-20 Northland Puppet Minnow 3" 9/16oz Glo Perch The most versatile and lethal jigging lure ever designed for vertical jigging below a boat or thru an ice hole. Tie one on and hang on. Lip-stick wide angle hooks. Allows anglers to change actions in seconds. Durable tail fin provides lifelike horizontal... MSRP: Now: $7.95 Add to Cart Compare Quick view Rapala | sku: HJ10PCL Rapala Husky Jerk Pink Clown 4" 3/8 Oz Rattling Lure Rapala Husky Jerk 10Color: Pink Clown4" - 3/8 ozTarget Depth: 4 - 8 ft Two No 5 Treble Hooks Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify... MSRP: Now: $13.95 Add to Cart Compare Quick view Strike King | sku: HCCMJ-342 Strike King Chick Magnet Jr 1/4oz 2-4 ft, Charteuse Copper Strike King’s Chick Magnet Jr is a 1/4-ounce flat-sided crankbait that is designed with a circuit-board bill. The flat-sided build of the Chick Magnet Jr displaces water and gives the lure a tight wobble that attracts fish. Built to dive 4-6 feet,... MSRP: Now: $7.95 Add to Cart Compare Quick view Strike King | sku: HCCMJ-556 Strike King Chick Magnet Jr 1/4oz 2-4 ft, Baby Carp Strike King’s Chick Magnet Jr is a 1/4-ounce flat-sided crankbait that is designed with a circuit-board bill. The flat-sided build of the Chick Magnet Jr displaces water and gives the lure a tight wobble that attracts fish. Built to dive 4-6 feet,... MSRP: Now: $7.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-330 Strike King KVD Elite 300 Jerkbait, Pro Phantom Bluegill Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-335 Strike King KVD Elite 300 Jerkbait, Pro TN Shad 2.0 Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-338 Strike King KVD Elite 300 Jerkbait, Pro Table Rock Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-339 Strike King KVD Elite 300 Jerkbait, Pro Phantom Perch Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD1206-RED Cotton Cordell CC Shad, Chrome Blue Back, Orange Belly, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet CC Shad, Chrome Blue Back, Orange Belly, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD12STS1 Cotton Cordell CC Shad, Spot Tail Shiner, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet CC Shad, Spot Tail Shiner, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR07 HESD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Emerald Shad Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR07 HBSD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Blue Shad Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RPR06FT Rapala Rippin' Rap Lipless Crankbait, 2 1/2", 1/2 oz, Firetiger The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system. Textured... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: FFSH5S-SLFT Berkley Flicker Shad Shallow, enhanced slow rise, side roll, & flash, 2'', size 8 Fusion19 treble, Slick Firetiger Proven Berkley Flicker Shad action for targeting shallower fish. The Flicker Shad shallow models feature the same great side roll and flash anglers have come to expect from Flicker Shad. Each bait is individually tank tested and sure to perform right out... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: FFSH7M-SLPC Berkley Flicker Shad Pro Flash Crankbait, 2 3/4", 5/16 oz, Slick Purple Candy Berkley has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $7.95 Add to Cart Compare Quick view
Quick view Details sku: C2503 Cotton Cordell Super Spot Lipless Crankbait, 3" , 1/2oz, Gold/Black, Sinking MSRP: Now: $6.95 Add to Cart Compare Quick view Drifter | sku: 1000S-63 Drifter Straight Believer Musky Trolling Plug 10" Fire Perch Its unique action shape and design, combined with a deep and shallow eyelet, allow this bait to be fished from the surface down to depths of 18 to 20 feet. Retrieve it slowly as a surface bait over thick vegetation; work it as a jerk bait or twitch bait... MSRP: Now: $47.95 Add to Cart Compare Quick view Berkley | sku: BHBVB-004-NWP Berkley Vibrato Lure, 1 1/2 " 1/8 oz two sz 12 treble Nat White Perch As its name implies, the Vibrato has a natural vibrating action. But unlike any other vibrating lure it vibrates on the fall, when jigged, twitched, retrieved steadily or trolled in any way and at any speed! MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: BHBVB-004-PKS Berkley Vibrato Lure, 1 1/2 " 1/8 oz two sz 12 treble Pinkescents As its name implies, the Vibrato has a natural vibrating action. But unlike any other vibrating lure it vibrates on the fall, when jigged, twitched, retrieved steadily or trolled in any way and at any speed! MSRP: Now: $8.95 Add to Cart Compare Quick view Freedom | sku: 64109 Freedom Sim Shad Perch 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64108 Freedom Sim Shad Bluegill 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64107 Freedom Sim Shad Fire Tiger 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64106 Freedom Sim Shad Blue Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64105 Freedom Sim Shad Purple Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64104 Freedom Sim Shad Dark Goby 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64103 Freedom Sim Shad Light Goby 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64102 Freedom Sim Shad Green Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64101 Freedom Sim Shad Silver Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 65017 Freedom Turnback Shad Vertical Jig 1 1/4" 3/32oz Fire Tiger Glow UV The Freedom Tackle Turnback Shad is the perfect vertical jig for open water or through the ice. The lure features a full metal body that swings freely on the metal line tie shaft. With a jerk of the rod the lure will dart off in random directions, turn... MSRP: Now: $6.95 Add to Cart Compare Quick view Northland | sku: PMD4-20 Northland Puppet Minnow 3" 9/16oz Glo Perch The most versatile and lethal jigging lure ever designed for vertical jigging below a boat or thru an ice hole. Tie one on and hang on. Lip-stick wide angle hooks. Allows anglers to change actions in seconds. Durable tail fin provides lifelike horizontal... MSRP: Now: $7.95 Add to Cart Compare Quick view Rapala | sku: HJ10PCL Rapala Husky Jerk Pink Clown 4" 3/8 Oz Rattling Lure Rapala Husky Jerk 10Color: Pink Clown4" - 3/8 ozTarget Depth: 4 - 8 ft Two No 5 Treble Hooks Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify... MSRP: Now: $13.95 Add to Cart Compare Quick view Strike King | sku: HCCMJ-342 Strike King Chick Magnet Jr 1/4oz 2-4 ft, Charteuse Copper Strike King’s Chick Magnet Jr is a 1/4-ounce flat-sided crankbait that is designed with a circuit-board bill. The flat-sided build of the Chick Magnet Jr displaces water and gives the lure a tight wobble that attracts fish. Built to dive 4-6 feet,... MSRP: Now: $7.95 Add to Cart Compare Quick view Strike King | sku: HCCMJ-556 Strike King Chick Magnet Jr 1/4oz 2-4 ft, Baby Carp Strike King’s Chick Magnet Jr is a 1/4-ounce flat-sided crankbait that is designed with a circuit-board bill. The flat-sided build of the Chick Magnet Jr displaces water and gives the lure a tight wobble that attracts fish. Built to dive 4-6 feet,... MSRP: Now: $7.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-330 Strike King KVD Elite 300 Jerkbait, Pro Phantom Bluegill Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-335 Strike King KVD Elite 300 Jerkbait, Pro TN Shad 2.0 Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-338 Strike King KVD Elite 300 Jerkbait, Pro Table Rock Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-339 Strike King KVD Elite 300 Jerkbait, Pro Phantom Perch Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD1206-RED Cotton Cordell CC Shad, Chrome Blue Back, Orange Belly, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet CC Shad, Chrome Blue Back, Orange Belly, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD12STS1 Cotton Cordell CC Shad, Spot Tail Shiner, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet CC Shad, Spot Tail Shiner, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR07 HESD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Emerald Shad Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR07 HBSD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Blue Shad Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RPR06FT Rapala Rippin' Rap Lipless Crankbait, 2 1/2", 1/2 oz, Firetiger The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system. Textured... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: FFSH5S-SLFT Berkley Flicker Shad Shallow, enhanced slow rise, side roll, & flash, 2'', size 8 Fusion19 treble, Slick Firetiger Proven Berkley Flicker Shad action for targeting shallower fish. The Flicker Shad shallow models feature the same great side roll and flash anglers have come to expect from Flicker Shad. Each bait is individually tank tested and sure to perform right out... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: FFSH7M-SLPC Berkley Flicker Shad Pro Flash Crankbait, 2 3/4", 5/16 oz, Slick Purple Candy Berkley has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $7.95 Add to Cart Compare Quick view
Quick view Drifter | sku: 1000S-63 Drifter Straight Believer Musky Trolling Plug 10" Fire Perch Its unique action shape and design, combined with a deep and shallow eyelet, allow this bait to be fished from the surface down to depths of 18 to 20 feet. Retrieve it slowly as a surface bait over thick vegetation; work it as a jerk bait or twitch bait... MSRP: Now: $47.95 Add to Cart Compare Quick view Berkley | sku: BHBVB-004-NWP Berkley Vibrato Lure, 1 1/2 " 1/8 oz two sz 12 treble Nat White Perch As its name implies, the Vibrato has a natural vibrating action. But unlike any other vibrating lure it vibrates on the fall, when jigged, twitched, retrieved steadily or trolled in any way and at any speed! MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: BHBVB-004-PKS Berkley Vibrato Lure, 1 1/2 " 1/8 oz two sz 12 treble Pinkescents As its name implies, the Vibrato has a natural vibrating action. But unlike any other vibrating lure it vibrates on the fall, when jigged, twitched, retrieved steadily or trolled in any way and at any speed! MSRP: Now: $8.95 Add to Cart Compare Quick view Freedom | sku: 64109 Freedom Sim Shad Perch 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64108 Freedom Sim Shad Bluegill 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64107 Freedom Sim Shad Fire Tiger 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64106 Freedom Sim Shad Blue Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64105 Freedom Sim Shad Purple Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64104 Freedom Sim Shad Dark Goby 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64103 Freedom Sim Shad Light Goby 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64102 Freedom Sim Shad Green Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64101 Freedom Sim Shad Silver Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 65017 Freedom Turnback Shad Vertical Jig 1 1/4" 3/32oz Fire Tiger Glow UV The Freedom Tackle Turnback Shad is the perfect vertical jig for open water or through the ice. The lure features a full metal body that swings freely on the metal line tie shaft. With a jerk of the rod the lure will dart off in random directions, turn... MSRP: Now: $6.95 Add to Cart Compare Quick view Northland | sku: PMD4-20 Northland Puppet Minnow 3" 9/16oz Glo Perch The most versatile and lethal jigging lure ever designed for vertical jigging below a boat or thru an ice hole. Tie one on and hang on. Lip-stick wide angle hooks. Allows anglers to change actions in seconds. Durable tail fin provides lifelike horizontal... MSRP: Now: $7.95 Add to Cart Compare Quick view Rapala | sku: HJ10PCL Rapala Husky Jerk Pink Clown 4" 3/8 Oz Rattling Lure Rapala Husky Jerk 10Color: Pink Clown4" - 3/8 ozTarget Depth: 4 - 8 ft Two No 5 Treble Hooks Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify... MSRP: Now: $13.95 Add to Cart Compare Quick view Strike King | sku: HCCMJ-342 Strike King Chick Magnet Jr 1/4oz 2-4 ft, Charteuse Copper Strike King’s Chick Magnet Jr is a 1/4-ounce flat-sided crankbait that is designed with a circuit-board bill. The flat-sided build of the Chick Magnet Jr displaces water and gives the lure a tight wobble that attracts fish. Built to dive 4-6 feet,... MSRP: Now: $7.95 Add to Cart Compare Quick view Strike King | sku: HCCMJ-556 Strike King Chick Magnet Jr 1/4oz 2-4 ft, Baby Carp Strike King’s Chick Magnet Jr is a 1/4-ounce flat-sided crankbait that is designed with a circuit-board bill. The flat-sided build of the Chick Magnet Jr displaces water and gives the lure a tight wobble that attracts fish. Built to dive 4-6 feet,... MSRP: Now: $7.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-330 Strike King KVD Elite 300 Jerkbait, Pro Phantom Bluegill Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-335 Strike King KVD Elite 300 Jerkbait, Pro TN Shad 2.0 Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-338 Strike King KVD Elite 300 Jerkbait, Pro Table Rock Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-339 Strike King KVD Elite 300 Jerkbait, Pro Phantom Perch Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD1206-RED Cotton Cordell CC Shad, Chrome Blue Back, Orange Belly, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet CC Shad, Chrome Blue Back, Orange Belly, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD12STS1 Cotton Cordell CC Shad, Spot Tail Shiner, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet CC Shad, Spot Tail Shiner, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR07 HESD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Emerald Shad Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR07 HBSD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Blue Shad Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RPR06FT Rapala Rippin' Rap Lipless Crankbait, 2 1/2", 1/2 oz, Firetiger The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system. Textured... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: FFSH5S-SLFT Berkley Flicker Shad Shallow, enhanced slow rise, side roll, & flash, 2'', size 8 Fusion19 treble, Slick Firetiger Proven Berkley Flicker Shad action for targeting shallower fish. The Flicker Shad shallow models feature the same great side roll and flash anglers have come to expect from Flicker Shad. Each bait is individually tank tested and sure to perform right out... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: FFSH7M-SLPC Berkley Flicker Shad Pro Flash Crankbait, 2 3/4", 5/16 oz, Slick Purple Candy Berkley has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $7.95 Add to Cart Compare Quick view
Quick view Berkley | sku: BHBVB-004-NWP Berkley Vibrato Lure, 1 1/2 " 1/8 oz two sz 12 treble Nat White Perch As its name implies, the Vibrato has a natural vibrating action. But unlike any other vibrating lure it vibrates on the fall, when jigged, twitched, retrieved steadily or trolled in any way and at any speed! MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: BHBVB-004-PKS Berkley Vibrato Lure, 1 1/2 " 1/8 oz two sz 12 treble Pinkescents As its name implies, the Vibrato has a natural vibrating action. But unlike any other vibrating lure it vibrates on the fall, when jigged, twitched, retrieved steadily or trolled in any way and at any speed! MSRP: Now: $8.95 Add to Cart Compare Quick view Freedom | sku: 64109 Freedom Sim Shad Perch 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64108 Freedom Sim Shad Bluegill 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64107 Freedom Sim Shad Fire Tiger 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64106 Freedom Sim Shad Blue Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64105 Freedom Sim Shad Purple Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64104 Freedom Sim Shad Dark Goby 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64103 Freedom Sim Shad Light Goby 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64102 Freedom Sim Shad Green Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64101 Freedom Sim Shad Silver Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 65017 Freedom Turnback Shad Vertical Jig 1 1/4" 3/32oz Fire Tiger Glow UV The Freedom Tackle Turnback Shad is the perfect vertical jig for open water or through the ice. The lure features a full metal body that swings freely on the metal line tie shaft. With a jerk of the rod the lure will dart off in random directions, turn... MSRP: Now: $6.95 Add to Cart Compare Quick view Northland | sku: PMD4-20 Northland Puppet Minnow 3" 9/16oz Glo Perch The most versatile and lethal jigging lure ever designed for vertical jigging below a boat or thru an ice hole. Tie one on and hang on. Lip-stick wide angle hooks. Allows anglers to change actions in seconds. Durable tail fin provides lifelike horizontal... MSRP: Now: $7.95 Add to Cart Compare Quick view Rapala | sku: HJ10PCL Rapala Husky Jerk Pink Clown 4" 3/8 Oz Rattling Lure Rapala Husky Jerk 10Color: Pink Clown4" - 3/8 ozTarget Depth: 4 - 8 ft Two No 5 Treble Hooks Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify... MSRP: Now: $13.95 Add to Cart Compare Quick view Strike King | sku: HCCMJ-342 Strike King Chick Magnet Jr 1/4oz 2-4 ft, Charteuse Copper Strike King’s Chick Magnet Jr is a 1/4-ounce flat-sided crankbait that is designed with a circuit-board bill. The flat-sided build of the Chick Magnet Jr displaces water and gives the lure a tight wobble that attracts fish. Built to dive 4-6 feet,... MSRP: Now: $7.95 Add to Cart Compare Quick view Strike King | sku: HCCMJ-556 Strike King Chick Magnet Jr 1/4oz 2-4 ft, Baby Carp Strike King’s Chick Magnet Jr is a 1/4-ounce flat-sided crankbait that is designed with a circuit-board bill. The flat-sided build of the Chick Magnet Jr displaces water and gives the lure a tight wobble that attracts fish. Built to dive 4-6 feet,... MSRP: Now: $7.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-330 Strike King KVD Elite 300 Jerkbait, Pro Phantom Bluegill Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-335 Strike King KVD Elite 300 Jerkbait, Pro TN Shad 2.0 Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-338 Strike King KVD Elite 300 Jerkbait, Pro Table Rock Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-339 Strike King KVD Elite 300 Jerkbait, Pro Phantom Perch Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD1206-RED Cotton Cordell CC Shad, Chrome Blue Back, Orange Belly, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet CC Shad, Chrome Blue Back, Orange Belly, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD12STS1 Cotton Cordell CC Shad, Spot Tail Shiner, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet CC Shad, Spot Tail Shiner, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR07 HESD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Emerald Shad Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR07 HBSD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Blue Shad Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RPR06FT Rapala Rippin' Rap Lipless Crankbait, 2 1/2", 1/2 oz, Firetiger The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system. Textured... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: FFSH5S-SLFT Berkley Flicker Shad Shallow, enhanced slow rise, side roll, & flash, 2'', size 8 Fusion19 treble, Slick Firetiger Proven Berkley Flicker Shad action for targeting shallower fish. The Flicker Shad shallow models feature the same great side roll and flash anglers have come to expect from Flicker Shad. Each bait is individually tank tested and sure to perform right out... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: FFSH7M-SLPC Berkley Flicker Shad Pro Flash Crankbait, 2 3/4", 5/16 oz, Slick Purple Candy Berkley has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $7.95 Add to Cart Compare Quick view
Quick view Berkley | sku: BHBVB-004-PKS Berkley Vibrato Lure, 1 1/2 " 1/8 oz two sz 12 treble Pinkescents As its name implies, the Vibrato has a natural vibrating action. But unlike any other vibrating lure it vibrates on the fall, when jigged, twitched, retrieved steadily or trolled in any way and at any speed! MSRP: Now: $8.95 Add to Cart Compare Quick view Freedom | sku: 64109 Freedom Sim Shad Perch 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64108 Freedom Sim Shad Bluegill 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64107 Freedom Sim Shad Fire Tiger 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64106 Freedom Sim Shad Blue Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64105 Freedom Sim Shad Purple Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64104 Freedom Sim Shad Dark Goby 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64103 Freedom Sim Shad Light Goby 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64102 Freedom Sim Shad Green Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64101 Freedom Sim Shad Silver Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 65017 Freedom Turnback Shad Vertical Jig 1 1/4" 3/32oz Fire Tiger Glow UV The Freedom Tackle Turnback Shad is the perfect vertical jig for open water or through the ice. The lure features a full metal body that swings freely on the metal line tie shaft. With a jerk of the rod the lure will dart off in random directions, turn... MSRP: Now: $6.95 Add to Cart Compare Quick view Northland | sku: PMD4-20 Northland Puppet Minnow 3" 9/16oz Glo Perch The most versatile and lethal jigging lure ever designed for vertical jigging below a boat or thru an ice hole. Tie one on and hang on. Lip-stick wide angle hooks. Allows anglers to change actions in seconds. Durable tail fin provides lifelike horizontal... MSRP: Now: $7.95 Add to Cart Compare Quick view Rapala | sku: HJ10PCL Rapala Husky Jerk Pink Clown 4" 3/8 Oz Rattling Lure Rapala Husky Jerk 10Color: Pink Clown4" - 3/8 ozTarget Depth: 4 - 8 ft Two No 5 Treble Hooks Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify... MSRP: Now: $13.95 Add to Cart Compare Quick view Strike King | sku: HCCMJ-342 Strike King Chick Magnet Jr 1/4oz 2-4 ft, Charteuse Copper Strike King’s Chick Magnet Jr is a 1/4-ounce flat-sided crankbait that is designed with a circuit-board bill. The flat-sided build of the Chick Magnet Jr displaces water and gives the lure a tight wobble that attracts fish. Built to dive 4-6 feet,... MSRP: Now: $7.95 Add to Cart Compare Quick view Strike King | sku: HCCMJ-556 Strike King Chick Magnet Jr 1/4oz 2-4 ft, Baby Carp Strike King’s Chick Magnet Jr is a 1/4-ounce flat-sided crankbait that is designed with a circuit-board bill. The flat-sided build of the Chick Magnet Jr displaces water and gives the lure a tight wobble that attracts fish. Built to dive 4-6 feet,... MSRP: Now: $7.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-330 Strike King KVD Elite 300 Jerkbait, Pro Phantom Bluegill Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-335 Strike King KVD Elite 300 Jerkbait, Pro TN Shad 2.0 Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-338 Strike King KVD Elite 300 Jerkbait, Pro Table Rock Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-339 Strike King KVD Elite 300 Jerkbait, Pro Phantom Perch Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD1206-RED Cotton Cordell CC Shad, Chrome Blue Back, Orange Belly, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet CC Shad, Chrome Blue Back, Orange Belly, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD12STS1 Cotton Cordell CC Shad, Spot Tail Shiner, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet CC Shad, Spot Tail Shiner, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR07 HESD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Emerald Shad Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR07 HBSD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Blue Shad Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RPR06FT Rapala Rippin' Rap Lipless Crankbait, 2 1/2", 1/2 oz, Firetiger The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system. Textured... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: FFSH5S-SLFT Berkley Flicker Shad Shallow, enhanced slow rise, side roll, & flash, 2'', size 8 Fusion19 treble, Slick Firetiger Proven Berkley Flicker Shad action for targeting shallower fish. The Flicker Shad shallow models feature the same great side roll and flash anglers have come to expect from Flicker Shad. Each bait is individually tank tested and sure to perform right out... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: FFSH7M-SLPC Berkley Flicker Shad Pro Flash Crankbait, 2 3/4", 5/16 oz, Slick Purple Candy Berkley has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $7.95 Add to Cart Compare Quick view
Quick view Freedom | sku: 64109 Freedom Sim Shad Perch 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64108 Freedom Sim Shad Bluegill 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64107 Freedom Sim Shad Fire Tiger 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64106 Freedom Sim Shad Blue Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64105 Freedom Sim Shad Purple Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64104 Freedom Sim Shad Dark Goby 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64103 Freedom Sim Shad Light Goby 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64102 Freedom Sim Shad Green Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64101 Freedom Sim Shad Silver Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 65017 Freedom Turnback Shad Vertical Jig 1 1/4" 3/32oz Fire Tiger Glow UV The Freedom Tackle Turnback Shad is the perfect vertical jig for open water or through the ice. The lure features a full metal body that swings freely on the metal line tie shaft. With a jerk of the rod the lure will dart off in random directions, turn... MSRP: Now: $6.95 Add to Cart Compare Quick view Northland | sku: PMD4-20 Northland Puppet Minnow 3" 9/16oz Glo Perch The most versatile and lethal jigging lure ever designed for vertical jigging below a boat or thru an ice hole. Tie one on and hang on. Lip-stick wide angle hooks. Allows anglers to change actions in seconds. Durable tail fin provides lifelike horizontal... MSRP: Now: $7.95 Add to Cart Compare Quick view Rapala | sku: HJ10PCL Rapala Husky Jerk Pink Clown 4" 3/8 Oz Rattling Lure Rapala Husky Jerk 10Color: Pink Clown4" - 3/8 ozTarget Depth: 4 - 8 ft Two No 5 Treble Hooks Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify... MSRP: Now: $13.95 Add to Cart Compare Quick view Strike King | sku: HCCMJ-342 Strike King Chick Magnet Jr 1/4oz 2-4 ft, Charteuse Copper Strike King’s Chick Magnet Jr is a 1/4-ounce flat-sided crankbait that is designed with a circuit-board bill. The flat-sided build of the Chick Magnet Jr displaces water and gives the lure a tight wobble that attracts fish. Built to dive 4-6 feet,... MSRP: Now: $7.95 Add to Cart Compare Quick view Strike King | sku: HCCMJ-556 Strike King Chick Magnet Jr 1/4oz 2-4 ft, Baby Carp Strike King’s Chick Magnet Jr is a 1/4-ounce flat-sided crankbait that is designed with a circuit-board bill. The flat-sided build of the Chick Magnet Jr displaces water and gives the lure a tight wobble that attracts fish. Built to dive 4-6 feet,... MSRP: Now: $7.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-330 Strike King KVD Elite 300 Jerkbait, Pro Phantom Bluegill Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-335 Strike King KVD Elite 300 Jerkbait, Pro TN Shad 2.0 Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-338 Strike King KVD Elite 300 Jerkbait, Pro Table Rock Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-339 Strike King KVD Elite 300 Jerkbait, Pro Phantom Perch Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD1206-RED Cotton Cordell CC Shad, Chrome Blue Back, Orange Belly, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet CC Shad, Chrome Blue Back, Orange Belly, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD12STS1 Cotton Cordell CC Shad, Spot Tail Shiner, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet CC Shad, Spot Tail Shiner, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR07 HESD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Emerald Shad Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR07 HBSD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Blue Shad Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RPR06FT Rapala Rippin' Rap Lipless Crankbait, 2 1/2", 1/2 oz, Firetiger The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system. Textured... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: FFSH5S-SLFT Berkley Flicker Shad Shallow, enhanced slow rise, side roll, & flash, 2'', size 8 Fusion19 treble, Slick Firetiger Proven Berkley Flicker Shad action for targeting shallower fish. The Flicker Shad shallow models feature the same great side roll and flash anglers have come to expect from Flicker Shad. Each bait is individually tank tested and sure to perform right out... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: FFSH7M-SLPC Berkley Flicker Shad Pro Flash Crankbait, 2 3/4", 5/16 oz, Slick Purple Candy Berkley has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $7.95 Add to Cart Compare Quick view
Quick view Freedom | sku: 64108 Freedom Sim Shad Bluegill 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64107 Freedom Sim Shad Fire Tiger 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64106 Freedom Sim Shad Blue Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64105 Freedom Sim Shad Purple Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64104 Freedom Sim Shad Dark Goby 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64103 Freedom Sim Shad Light Goby 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64102 Freedom Sim Shad Green Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64101 Freedom Sim Shad Silver Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 65017 Freedom Turnback Shad Vertical Jig 1 1/4" 3/32oz Fire Tiger Glow UV The Freedom Tackle Turnback Shad is the perfect vertical jig for open water or through the ice. The lure features a full metal body that swings freely on the metal line tie shaft. With a jerk of the rod the lure will dart off in random directions, turn... MSRP: Now: $6.95 Add to Cart Compare Quick view Northland | sku: PMD4-20 Northland Puppet Minnow 3" 9/16oz Glo Perch The most versatile and lethal jigging lure ever designed for vertical jigging below a boat or thru an ice hole. Tie one on and hang on. Lip-stick wide angle hooks. Allows anglers to change actions in seconds. Durable tail fin provides lifelike horizontal... MSRP: Now: $7.95 Add to Cart Compare Quick view Rapala | sku: HJ10PCL Rapala Husky Jerk Pink Clown 4" 3/8 Oz Rattling Lure Rapala Husky Jerk 10Color: Pink Clown4" - 3/8 ozTarget Depth: 4 - 8 ft Two No 5 Treble Hooks Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify... MSRP: Now: $13.95 Add to Cart Compare Quick view Strike King | sku: HCCMJ-342 Strike King Chick Magnet Jr 1/4oz 2-4 ft, Charteuse Copper Strike King’s Chick Magnet Jr is a 1/4-ounce flat-sided crankbait that is designed with a circuit-board bill. The flat-sided build of the Chick Magnet Jr displaces water and gives the lure a tight wobble that attracts fish. Built to dive 4-6 feet,... MSRP: Now: $7.95 Add to Cart Compare Quick view Strike King | sku: HCCMJ-556 Strike King Chick Magnet Jr 1/4oz 2-4 ft, Baby Carp Strike King’s Chick Magnet Jr is a 1/4-ounce flat-sided crankbait that is designed with a circuit-board bill. The flat-sided build of the Chick Magnet Jr displaces water and gives the lure a tight wobble that attracts fish. Built to dive 4-6 feet,... MSRP: Now: $7.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-330 Strike King KVD Elite 300 Jerkbait, Pro Phantom Bluegill Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-335 Strike King KVD Elite 300 Jerkbait, Pro TN Shad 2.0 Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-338 Strike King KVD Elite 300 Jerkbait, Pro Table Rock Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-339 Strike King KVD Elite 300 Jerkbait, Pro Phantom Perch Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD1206-RED Cotton Cordell CC Shad, Chrome Blue Back, Orange Belly, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet CC Shad, Chrome Blue Back, Orange Belly, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD12STS1 Cotton Cordell CC Shad, Spot Tail Shiner, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet CC Shad, Spot Tail Shiner, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR07 HESD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Emerald Shad Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR07 HBSD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Blue Shad Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RPR06FT Rapala Rippin' Rap Lipless Crankbait, 2 1/2", 1/2 oz, Firetiger The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system. Textured... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: FFSH5S-SLFT Berkley Flicker Shad Shallow, enhanced slow rise, side roll, & flash, 2'', size 8 Fusion19 treble, Slick Firetiger Proven Berkley Flicker Shad action for targeting shallower fish. The Flicker Shad shallow models feature the same great side roll and flash anglers have come to expect from Flicker Shad. Each bait is individually tank tested and sure to perform right out... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: FFSH7M-SLPC Berkley Flicker Shad Pro Flash Crankbait, 2 3/4", 5/16 oz, Slick Purple Candy Berkley has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $7.95 Add to Cart Compare Quick view
Quick view Freedom | sku: 64107 Freedom Sim Shad Fire Tiger 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64106 Freedom Sim Shad Blue Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64105 Freedom Sim Shad Purple Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64104 Freedom Sim Shad Dark Goby 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64103 Freedom Sim Shad Light Goby 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64102 Freedom Sim Shad Green Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64101 Freedom Sim Shad Silver Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 65017 Freedom Turnback Shad Vertical Jig 1 1/4" 3/32oz Fire Tiger Glow UV The Freedom Tackle Turnback Shad is the perfect vertical jig for open water or through the ice. The lure features a full metal body that swings freely on the metal line tie shaft. With a jerk of the rod the lure will dart off in random directions, turn... MSRP: Now: $6.95 Add to Cart Compare Quick view Northland | sku: PMD4-20 Northland Puppet Minnow 3" 9/16oz Glo Perch The most versatile and lethal jigging lure ever designed for vertical jigging below a boat or thru an ice hole. Tie one on and hang on. Lip-stick wide angle hooks. Allows anglers to change actions in seconds. Durable tail fin provides lifelike horizontal... MSRP: Now: $7.95 Add to Cart Compare Quick view Rapala | sku: HJ10PCL Rapala Husky Jerk Pink Clown 4" 3/8 Oz Rattling Lure Rapala Husky Jerk 10Color: Pink Clown4" - 3/8 ozTarget Depth: 4 - 8 ft Two No 5 Treble Hooks Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify... MSRP: Now: $13.95 Add to Cart Compare Quick view Strike King | sku: HCCMJ-342 Strike King Chick Magnet Jr 1/4oz 2-4 ft, Charteuse Copper Strike King’s Chick Magnet Jr is a 1/4-ounce flat-sided crankbait that is designed with a circuit-board bill. The flat-sided build of the Chick Magnet Jr displaces water and gives the lure a tight wobble that attracts fish. Built to dive 4-6 feet,... MSRP: Now: $7.95 Add to Cart Compare Quick view Strike King | sku: HCCMJ-556 Strike King Chick Magnet Jr 1/4oz 2-4 ft, Baby Carp Strike King’s Chick Magnet Jr is a 1/4-ounce flat-sided crankbait that is designed with a circuit-board bill. The flat-sided build of the Chick Magnet Jr displaces water and gives the lure a tight wobble that attracts fish. Built to dive 4-6 feet,... MSRP: Now: $7.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-330 Strike King KVD Elite 300 Jerkbait, Pro Phantom Bluegill Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-335 Strike King KVD Elite 300 Jerkbait, Pro TN Shad 2.0 Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-338 Strike King KVD Elite 300 Jerkbait, Pro Table Rock Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-339 Strike King KVD Elite 300 Jerkbait, Pro Phantom Perch Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD1206-RED Cotton Cordell CC Shad, Chrome Blue Back, Orange Belly, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet CC Shad, Chrome Blue Back, Orange Belly, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD12STS1 Cotton Cordell CC Shad, Spot Tail Shiner, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet CC Shad, Spot Tail Shiner, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR07 HESD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Emerald Shad Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR07 HBSD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Blue Shad Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RPR06FT Rapala Rippin' Rap Lipless Crankbait, 2 1/2", 1/2 oz, Firetiger The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system. Textured... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: FFSH5S-SLFT Berkley Flicker Shad Shallow, enhanced slow rise, side roll, & flash, 2'', size 8 Fusion19 treble, Slick Firetiger Proven Berkley Flicker Shad action for targeting shallower fish. The Flicker Shad shallow models feature the same great side roll and flash anglers have come to expect from Flicker Shad. Each bait is individually tank tested and sure to perform right out... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: FFSH7M-SLPC Berkley Flicker Shad Pro Flash Crankbait, 2 3/4", 5/16 oz, Slick Purple Candy Berkley has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $7.95 Add to Cart Compare Quick view
Quick view Freedom | sku: 64106 Freedom Sim Shad Blue Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64105 Freedom Sim Shad Purple Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64104 Freedom Sim Shad Dark Goby 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64103 Freedom Sim Shad Light Goby 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64102 Freedom Sim Shad Green Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64101 Freedom Sim Shad Silver Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 65017 Freedom Turnback Shad Vertical Jig 1 1/4" 3/32oz Fire Tiger Glow UV The Freedom Tackle Turnback Shad is the perfect vertical jig for open water or through the ice. The lure features a full metal body that swings freely on the metal line tie shaft. With a jerk of the rod the lure will dart off in random directions, turn... MSRP: Now: $6.95 Add to Cart Compare Quick view Northland | sku: PMD4-20 Northland Puppet Minnow 3" 9/16oz Glo Perch The most versatile and lethal jigging lure ever designed for vertical jigging below a boat or thru an ice hole. Tie one on and hang on. Lip-stick wide angle hooks. Allows anglers to change actions in seconds. Durable tail fin provides lifelike horizontal... MSRP: Now: $7.95 Add to Cart Compare Quick view Rapala | sku: HJ10PCL Rapala Husky Jerk Pink Clown 4" 3/8 Oz Rattling Lure Rapala Husky Jerk 10Color: Pink Clown4" - 3/8 ozTarget Depth: 4 - 8 ft Two No 5 Treble Hooks Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify... MSRP: Now: $13.95 Add to Cart Compare Quick view Strike King | sku: HCCMJ-342 Strike King Chick Magnet Jr 1/4oz 2-4 ft, Charteuse Copper Strike King’s Chick Magnet Jr is a 1/4-ounce flat-sided crankbait that is designed with a circuit-board bill. The flat-sided build of the Chick Magnet Jr displaces water and gives the lure a tight wobble that attracts fish. Built to dive 4-6 feet,... MSRP: Now: $7.95 Add to Cart Compare Quick view Strike King | sku: HCCMJ-556 Strike King Chick Magnet Jr 1/4oz 2-4 ft, Baby Carp Strike King’s Chick Magnet Jr is a 1/4-ounce flat-sided crankbait that is designed with a circuit-board bill. The flat-sided build of the Chick Magnet Jr displaces water and gives the lure a tight wobble that attracts fish. Built to dive 4-6 feet,... MSRP: Now: $7.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-330 Strike King KVD Elite 300 Jerkbait, Pro Phantom Bluegill Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-335 Strike King KVD Elite 300 Jerkbait, Pro TN Shad 2.0 Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-338 Strike King KVD Elite 300 Jerkbait, Pro Table Rock Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-339 Strike King KVD Elite 300 Jerkbait, Pro Phantom Perch Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD1206-RED Cotton Cordell CC Shad, Chrome Blue Back, Orange Belly, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet CC Shad, Chrome Blue Back, Orange Belly, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD12STS1 Cotton Cordell CC Shad, Spot Tail Shiner, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet CC Shad, Spot Tail Shiner, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR07 HESD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Emerald Shad Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR07 HBSD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Blue Shad Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RPR06FT Rapala Rippin' Rap Lipless Crankbait, 2 1/2", 1/2 oz, Firetiger The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system. Textured... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: FFSH5S-SLFT Berkley Flicker Shad Shallow, enhanced slow rise, side roll, & flash, 2'', size 8 Fusion19 treble, Slick Firetiger Proven Berkley Flicker Shad action for targeting shallower fish. The Flicker Shad shallow models feature the same great side roll and flash anglers have come to expect from Flicker Shad. Each bait is individually tank tested and sure to perform right out... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: FFSH7M-SLPC Berkley Flicker Shad Pro Flash Crankbait, 2 3/4", 5/16 oz, Slick Purple Candy Berkley has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $7.95 Add to Cart Compare Quick view
Quick view Freedom | sku: 64105 Freedom Sim Shad Purple Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64104 Freedom Sim Shad Dark Goby 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64103 Freedom Sim Shad Light Goby 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64102 Freedom Sim Shad Green Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64101 Freedom Sim Shad Silver Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 65017 Freedom Turnback Shad Vertical Jig 1 1/4" 3/32oz Fire Tiger Glow UV The Freedom Tackle Turnback Shad is the perfect vertical jig for open water or through the ice. The lure features a full metal body that swings freely on the metal line tie shaft. With a jerk of the rod the lure will dart off in random directions, turn... MSRP: Now: $6.95 Add to Cart Compare Quick view Northland | sku: PMD4-20 Northland Puppet Minnow 3" 9/16oz Glo Perch The most versatile and lethal jigging lure ever designed for vertical jigging below a boat or thru an ice hole. Tie one on and hang on. Lip-stick wide angle hooks. Allows anglers to change actions in seconds. Durable tail fin provides lifelike horizontal... MSRP: Now: $7.95 Add to Cart Compare Quick view Rapala | sku: HJ10PCL Rapala Husky Jerk Pink Clown 4" 3/8 Oz Rattling Lure Rapala Husky Jerk 10Color: Pink Clown4" - 3/8 ozTarget Depth: 4 - 8 ft Two No 5 Treble Hooks Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify... MSRP: Now: $13.95 Add to Cart Compare Quick view Strike King | sku: HCCMJ-342 Strike King Chick Magnet Jr 1/4oz 2-4 ft, Charteuse Copper Strike King’s Chick Magnet Jr is a 1/4-ounce flat-sided crankbait that is designed with a circuit-board bill. The flat-sided build of the Chick Magnet Jr displaces water and gives the lure a tight wobble that attracts fish. Built to dive 4-6 feet,... MSRP: Now: $7.95 Add to Cart Compare Quick view Strike King | sku: HCCMJ-556 Strike King Chick Magnet Jr 1/4oz 2-4 ft, Baby Carp Strike King’s Chick Magnet Jr is a 1/4-ounce flat-sided crankbait that is designed with a circuit-board bill. The flat-sided build of the Chick Magnet Jr displaces water and gives the lure a tight wobble that attracts fish. Built to dive 4-6 feet,... MSRP: Now: $7.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-330 Strike King KVD Elite 300 Jerkbait, Pro Phantom Bluegill Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-335 Strike King KVD Elite 300 Jerkbait, Pro TN Shad 2.0 Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-338 Strike King KVD Elite 300 Jerkbait, Pro Table Rock Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-339 Strike King KVD Elite 300 Jerkbait, Pro Phantom Perch Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD1206-RED Cotton Cordell CC Shad, Chrome Blue Back, Orange Belly, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet CC Shad, Chrome Blue Back, Orange Belly, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD12STS1 Cotton Cordell CC Shad, Spot Tail Shiner, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet CC Shad, Spot Tail Shiner, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR07 HESD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Emerald Shad Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR07 HBSD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Blue Shad Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RPR06FT Rapala Rippin' Rap Lipless Crankbait, 2 1/2", 1/2 oz, Firetiger The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system. Textured... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: FFSH5S-SLFT Berkley Flicker Shad Shallow, enhanced slow rise, side roll, & flash, 2'', size 8 Fusion19 treble, Slick Firetiger Proven Berkley Flicker Shad action for targeting shallower fish. The Flicker Shad shallow models feature the same great side roll and flash anglers have come to expect from Flicker Shad. Each bait is individually tank tested and sure to perform right out... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: FFSH7M-SLPC Berkley Flicker Shad Pro Flash Crankbait, 2 3/4", 5/16 oz, Slick Purple Candy Berkley has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $7.95 Add to Cart Compare Quick view
Quick view Freedom | sku: 64104 Freedom Sim Shad Dark Goby 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64103 Freedom Sim Shad Light Goby 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64102 Freedom Sim Shad Green Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64101 Freedom Sim Shad Silver Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 65017 Freedom Turnback Shad Vertical Jig 1 1/4" 3/32oz Fire Tiger Glow UV The Freedom Tackle Turnback Shad is the perfect vertical jig for open water or through the ice. The lure features a full metal body that swings freely on the metal line tie shaft. With a jerk of the rod the lure will dart off in random directions, turn... MSRP: Now: $6.95 Add to Cart Compare Quick view Northland | sku: PMD4-20 Northland Puppet Minnow 3" 9/16oz Glo Perch The most versatile and lethal jigging lure ever designed for vertical jigging below a boat or thru an ice hole. Tie one on and hang on. Lip-stick wide angle hooks. Allows anglers to change actions in seconds. Durable tail fin provides lifelike horizontal... MSRP: Now: $7.95 Add to Cart Compare Quick view Rapala | sku: HJ10PCL Rapala Husky Jerk Pink Clown 4" 3/8 Oz Rattling Lure Rapala Husky Jerk 10Color: Pink Clown4" - 3/8 ozTarget Depth: 4 - 8 ft Two No 5 Treble Hooks Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify... MSRP: Now: $13.95 Add to Cart Compare Quick view Strike King | sku: HCCMJ-342 Strike King Chick Magnet Jr 1/4oz 2-4 ft, Charteuse Copper Strike King’s Chick Magnet Jr is a 1/4-ounce flat-sided crankbait that is designed with a circuit-board bill. The flat-sided build of the Chick Magnet Jr displaces water and gives the lure a tight wobble that attracts fish. Built to dive 4-6 feet,... MSRP: Now: $7.95 Add to Cart Compare Quick view Strike King | sku: HCCMJ-556 Strike King Chick Magnet Jr 1/4oz 2-4 ft, Baby Carp Strike King’s Chick Magnet Jr is a 1/4-ounce flat-sided crankbait that is designed with a circuit-board bill. The flat-sided build of the Chick Magnet Jr displaces water and gives the lure a tight wobble that attracts fish. Built to dive 4-6 feet,... MSRP: Now: $7.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-330 Strike King KVD Elite 300 Jerkbait, Pro Phantom Bluegill Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-335 Strike King KVD Elite 300 Jerkbait, Pro TN Shad 2.0 Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-338 Strike King KVD Elite 300 Jerkbait, Pro Table Rock Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-339 Strike King KVD Elite 300 Jerkbait, Pro Phantom Perch Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD1206-RED Cotton Cordell CC Shad, Chrome Blue Back, Orange Belly, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet CC Shad, Chrome Blue Back, Orange Belly, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD12STS1 Cotton Cordell CC Shad, Spot Tail Shiner, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet CC Shad, Spot Tail Shiner, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR07 HESD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Emerald Shad Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR07 HBSD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Blue Shad Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RPR06FT Rapala Rippin' Rap Lipless Crankbait, 2 1/2", 1/2 oz, Firetiger The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system. Textured... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: FFSH5S-SLFT Berkley Flicker Shad Shallow, enhanced slow rise, side roll, & flash, 2'', size 8 Fusion19 treble, Slick Firetiger Proven Berkley Flicker Shad action for targeting shallower fish. The Flicker Shad shallow models feature the same great side roll and flash anglers have come to expect from Flicker Shad. Each bait is individually tank tested and sure to perform right out... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: FFSH7M-SLPC Berkley Flicker Shad Pro Flash Crankbait, 2 3/4", 5/16 oz, Slick Purple Candy Berkley has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $7.95 Add to Cart Compare Quick view
Quick view Freedom | sku: 64103 Freedom Sim Shad Light Goby 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64102 Freedom Sim Shad Green Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64101 Freedom Sim Shad Silver Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 65017 Freedom Turnback Shad Vertical Jig 1 1/4" 3/32oz Fire Tiger Glow UV The Freedom Tackle Turnback Shad is the perfect vertical jig for open water or through the ice. The lure features a full metal body that swings freely on the metal line tie shaft. With a jerk of the rod the lure will dart off in random directions, turn... MSRP: Now: $6.95 Add to Cart Compare Quick view Northland | sku: PMD4-20 Northland Puppet Minnow 3" 9/16oz Glo Perch The most versatile and lethal jigging lure ever designed for vertical jigging below a boat or thru an ice hole. Tie one on and hang on. Lip-stick wide angle hooks. Allows anglers to change actions in seconds. Durable tail fin provides lifelike horizontal... MSRP: Now: $7.95 Add to Cart Compare Quick view Rapala | sku: HJ10PCL Rapala Husky Jerk Pink Clown 4" 3/8 Oz Rattling Lure Rapala Husky Jerk 10Color: Pink Clown4" - 3/8 ozTarget Depth: 4 - 8 ft Two No 5 Treble Hooks Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify... MSRP: Now: $13.95 Add to Cart Compare Quick view Strike King | sku: HCCMJ-342 Strike King Chick Magnet Jr 1/4oz 2-4 ft, Charteuse Copper Strike King’s Chick Magnet Jr is a 1/4-ounce flat-sided crankbait that is designed with a circuit-board bill. The flat-sided build of the Chick Magnet Jr displaces water and gives the lure a tight wobble that attracts fish. Built to dive 4-6 feet,... MSRP: Now: $7.95 Add to Cart Compare Quick view Strike King | sku: HCCMJ-556 Strike King Chick Magnet Jr 1/4oz 2-4 ft, Baby Carp Strike King’s Chick Magnet Jr is a 1/4-ounce flat-sided crankbait that is designed with a circuit-board bill. The flat-sided build of the Chick Magnet Jr displaces water and gives the lure a tight wobble that attracts fish. Built to dive 4-6 feet,... MSRP: Now: $7.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-330 Strike King KVD Elite 300 Jerkbait, Pro Phantom Bluegill Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-335 Strike King KVD Elite 300 Jerkbait, Pro TN Shad 2.0 Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-338 Strike King KVD Elite 300 Jerkbait, Pro Table Rock Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-339 Strike King KVD Elite 300 Jerkbait, Pro Phantom Perch Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD1206-RED Cotton Cordell CC Shad, Chrome Blue Back, Orange Belly, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet CC Shad, Chrome Blue Back, Orange Belly, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD12STS1 Cotton Cordell CC Shad, Spot Tail Shiner, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet CC Shad, Spot Tail Shiner, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR07 HESD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Emerald Shad Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR07 HBSD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Blue Shad Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RPR06FT Rapala Rippin' Rap Lipless Crankbait, 2 1/2", 1/2 oz, Firetiger The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system. Textured... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: FFSH5S-SLFT Berkley Flicker Shad Shallow, enhanced slow rise, side roll, & flash, 2'', size 8 Fusion19 treble, Slick Firetiger Proven Berkley Flicker Shad action for targeting shallower fish. The Flicker Shad shallow models feature the same great side roll and flash anglers have come to expect from Flicker Shad. Each bait is individually tank tested and sure to perform right out... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: FFSH7M-SLPC Berkley Flicker Shad Pro Flash Crankbait, 2 3/4", 5/16 oz, Slick Purple Candy Berkley has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $7.95 Add to Cart Compare Quick view
Quick view Freedom | sku: 64102 Freedom Sim Shad Green Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 64101 Freedom Sim Shad Silver Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 65017 Freedom Turnback Shad Vertical Jig 1 1/4" 3/32oz Fire Tiger Glow UV The Freedom Tackle Turnback Shad is the perfect vertical jig for open water or through the ice. The lure features a full metal body that swings freely on the metal line tie shaft. With a jerk of the rod the lure will dart off in random directions, turn... MSRP: Now: $6.95 Add to Cart Compare Quick view Northland | sku: PMD4-20 Northland Puppet Minnow 3" 9/16oz Glo Perch The most versatile and lethal jigging lure ever designed for vertical jigging below a boat or thru an ice hole. Tie one on and hang on. Lip-stick wide angle hooks. Allows anglers to change actions in seconds. Durable tail fin provides lifelike horizontal... MSRP: Now: $7.95 Add to Cart Compare Quick view Rapala | sku: HJ10PCL Rapala Husky Jerk Pink Clown 4" 3/8 Oz Rattling Lure Rapala Husky Jerk 10Color: Pink Clown4" - 3/8 ozTarget Depth: 4 - 8 ft Two No 5 Treble Hooks Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify... MSRP: Now: $13.95 Add to Cart Compare Quick view Strike King | sku: HCCMJ-342 Strike King Chick Magnet Jr 1/4oz 2-4 ft, Charteuse Copper Strike King’s Chick Magnet Jr is a 1/4-ounce flat-sided crankbait that is designed with a circuit-board bill. The flat-sided build of the Chick Magnet Jr displaces water and gives the lure a tight wobble that attracts fish. Built to dive 4-6 feet,... MSRP: Now: $7.95 Add to Cart Compare Quick view Strike King | sku: HCCMJ-556 Strike King Chick Magnet Jr 1/4oz 2-4 ft, Baby Carp Strike King’s Chick Magnet Jr is a 1/4-ounce flat-sided crankbait that is designed with a circuit-board bill. The flat-sided build of the Chick Magnet Jr displaces water and gives the lure a tight wobble that attracts fish. Built to dive 4-6 feet,... MSRP: Now: $7.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-330 Strike King KVD Elite 300 Jerkbait, Pro Phantom Bluegill Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-335 Strike King KVD Elite 300 Jerkbait, Pro TN Shad 2.0 Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-338 Strike King KVD Elite 300 Jerkbait, Pro Table Rock Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-339 Strike King KVD Elite 300 Jerkbait, Pro Phantom Perch Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD1206-RED Cotton Cordell CC Shad, Chrome Blue Back, Orange Belly, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet CC Shad, Chrome Blue Back, Orange Belly, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD12STS1 Cotton Cordell CC Shad, Spot Tail Shiner, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet CC Shad, Spot Tail Shiner, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR07 HESD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Emerald Shad Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR07 HBSD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Blue Shad Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RPR06FT Rapala Rippin' Rap Lipless Crankbait, 2 1/2", 1/2 oz, Firetiger The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system. Textured... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: FFSH5S-SLFT Berkley Flicker Shad Shallow, enhanced slow rise, side roll, & flash, 2'', size 8 Fusion19 treble, Slick Firetiger Proven Berkley Flicker Shad action for targeting shallower fish. The Flicker Shad shallow models feature the same great side roll and flash anglers have come to expect from Flicker Shad. Each bait is individually tank tested and sure to perform right out... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: FFSH7M-SLPC Berkley Flicker Shad Pro Flash Crankbait, 2 3/4", 5/16 oz, Slick Purple Candy Berkley has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $7.95 Add to Cart Compare Quick view
Quick view Freedom | sku: 64101 Freedom Sim Shad Silver Shad 3/8 oz Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish... MSRP: Now: $6.95 Add to Cart Compare Quick view Freedom | sku: 65017 Freedom Turnback Shad Vertical Jig 1 1/4" 3/32oz Fire Tiger Glow UV The Freedom Tackle Turnback Shad is the perfect vertical jig for open water or through the ice. The lure features a full metal body that swings freely on the metal line tie shaft. With a jerk of the rod the lure will dart off in random directions, turn... MSRP: Now: $6.95 Add to Cart Compare Quick view Northland | sku: PMD4-20 Northland Puppet Minnow 3" 9/16oz Glo Perch The most versatile and lethal jigging lure ever designed for vertical jigging below a boat or thru an ice hole. Tie one on and hang on. Lip-stick wide angle hooks. Allows anglers to change actions in seconds. Durable tail fin provides lifelike horizontal... MSRP: Now: $7.95 Add to Cart Compare Quick view Rapala | sku: HJ10PCL Rapala Husky Jerk Pink Clown 4" 3/8 Oz Rattling Lure Rapala Husky Jerk 10Color: Pink Clown4" - 3/8 ozTarget Depth: 4 - 8 ft Two No 5 Treble Hooks Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify... MSRP: Now: $13.95 Add to Cart Compare Quick view Strike King | sku: HCCMJ-342 Strike King Chick Magnet Jr 1/4oz 2-4 ft, Charteuse Copper Strike King’s Chick Magnet Jr is a 1/4-ounce flat-sided crankbait that is designed with a circuit-board bill. The flat-sided build of the Chick Magnet Jr displaces water and gives the lure a tight wobble that attracts fish. Built to dive 4-6 feet,... MSRP: Now: $7.95 Add to Cart Compare Quick view Strike King | sku: HCCMJ-556 Strike King Chick Magnet Jr 1/4oz 2-4 ft, Baby Carp Strike King’s Chick Magnet Jr is a 1/4-ounce flat-sided crankbait that is designed with a circuit-board bill. The flat-sided build of the Chick Magnet Jr displaces water and gives the lure a tight wobble that attracts fish. Built to dive 4-6 feet,... MSRP: Now: $7.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-330 Strike King KVD Elite 300 Jerkbait, Pro Phantom Bluegill Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-335 Strike King KVD Elite 300 Jerkbait, Pro TN Shad 2.0 Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-338 Strike King KVD Elite 300 Jerkbait, Pro Table Rock Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-339 Strike King KVD Elite 300 Jerkbait, Pro Phantom Perch Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD1206-RED Cotton Cordell CC Shad, Chrome Blue Back, Orange Belly, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet CC Shad, Chrome Blue Back, Orange Belly, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD12STS1 Cotton Cordell CC Shad, Spot Tail Shiner, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet CC Shad, Spot Tail Shiner, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR07 HESD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Emerald Shad Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR07 HBSD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Blue Shad Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RPR06FT Rapala Rippin' Rap Lipless Crankbait, 2 1/2", 1/2 oz, Firetiger The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system. Textured... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: FFSH5S-SLFT Berkley Flicker Shad Shallow, enhanced slow rise, side roll, & flash, 2'', size 8 Fusion19 treble, Slick Firetiger Proven Berkley Flicker Shad action for targeting shallower fish. The Flicker Shad shallow models feature the same great side roll and flash anglers have come to expect from Flicker Shad. Each bait is individually tank tested and sure to perform right out... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: FFSH7M-SLPC Berkley Flicker Shad Pro Flash Crankbait, 2 3/4", 5/16 oz, Slick Purple Candy Berkley has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $7.95 Add to Cart Compare Quick view
Quick view Freedom | sku: 65017 Freedom Turnback Shad Vertical Jig 1 1/4" 3/32oz Fire Tiger Glow UV The Freedom Tackle Turnback Shad is the perfect vertical jig for open water or through the ice. The lure features a full metal body that swings freely on the metal line tie shaft. With a jerk of the rod the lure will dart off in random directions, turn... MSRP: Now: $6.95 Add to Cart Compare Quick view Northland | sku: PMD4-20 Northland Puppet Minnow 3" 9/16oz Glo Perch The most versatile and lethal jigging lure ever designed for vertical jigging below a boat or thru an ice hole. Tie one on and hang on. Lip-stick wide angle hooks. Allows anglers to change actions in seconds. Durable tail fin provides lifelike horizontal... MSRP: Now: $7.95 Add to Cart Compare Quick view Rapala | sku: HJ10PCL Rapala Husky Jerk Pink Clown 4" 3/8 Oz Rattling Lure Rapala Husky Jerk 10Color: Pink Clown4" - 3/8 ozTarget Depth: 4 - 8 ft Two No 5 Treble Hooks Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify... MSRP: Now: $13.95 Add to Cart Compare Quick view Strike King | sku: HCCMJ-342 Strike King Chick Magnet Jr 1/4oz 2-4 ft, Charteuse Copper Strike King’s Chick Magnet Jr is a 1/4-ounce flat-sided crankbait that is designed with a circuit-board bill. The flat-sided build of the Chick Magnet Jr displaces water and gives the lure a tight wobble that attracts fish. Built to dive 4-6 feet,... MSRP: Now: $7.95 Add to Cart Compare Quick view Strike King | sku: HCCMJ-556 Strike King Chick Magnet Jr 1/4oz 2-4 ft, Baby Carp Strike King’s Chick Magnet Jr is a 1/4-ounce flat-sided crankbait that is designed with a circuit-board bill. The flat-sided build of the Chick Magnet Jr displaces water and gives the lure a tight wobble that attracts fish. Built to dive 4-6 feet,... MSRP: Now: $7.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-330 Strike King KVD Elite 300 Jerkbait, Pro Phantom Bluegill Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-335 Strike King KVD Elite 300 Jerkbait, Pro TN Shad 2.0 Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-338 Strike King KVD Elite 300 Jerkbait, Pro Table Rock Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-339 Strike King KVD Elite 300 Jerkbait, Pro Phantom Perch Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD1206-RED Cotton Cordell CC Shad, Chrome Blue Back, Orange Belly, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet CC Shad, Chrome Blue Back, Orange Belly, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD12STS1 Cotton Cordell CC Shad, Spot Tail Shiner, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet CC Shad, Spot Tail Shiner, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR07 HESD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Emerald Shad Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR07 HBSD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Blue Shad Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RPR06FT Rapala Rippin' Rap Lipless Crankbait, 2 1/2", 1/2 oz, Firetiger The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system. Textured... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: FFSH5S-SLFT Berkley Flicker Shad Shallow, enhanced slow rise, side roll, & flash, 2'', size 8 Fusion19 treble, Slick Firetiger Proven Berkley Flicker Shad action for targeting shallower fish. The Flicker Shad shallow models feature the same great side roll and flash anglers have come to expect from Flicker Shad. Each bait is individually tank tested and sure to perform right out... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: FFSH7M-SLPC Berkley Flicker Shad Pro Flash Crankbait, 2 3/4", 5/16 oz, Slick Purple Candy Berkley has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $7.95 Add to Cart Compare Quick view
Quick view Northland | sku: PMD4-20 Northland Puppet Minnow 3" 9/16oz Glo Perch The most versatile and lethal jigging lure ever designed for vertical jigging below a boat or thru an ice hole. Tie one on and hang on. Lip-stick wide angle hooks. Allows anglers to change actions in seconds. Durable tail fin provides lifelike horizontal... MSRP: Now: $7.95 Add to Cart Compare Quick view Rapala | sku: HJ10PCL Rapala Husky Jerk Pink Clown 4" 3/8 Oz Rattling Lure Rapala Husky Jerk 10Color: Pink Clown4" - 3/8 ozTarget Depth: 4 - 8 ft Two No 5 Treble Hooks Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify... MSRP: Now: $13.95 Add to Cart Compare Quick view Strike King | sku: HCCMJ-342 Strike King Chick Magnet Jr 1/4oz 2-4 ft, Charteuse Copper Strike King’s Chick Magnet Jr is a 1/4-ounce flat-sided crankbait that is designed with a circuit-board bill. The flat-sided build of the Chick Magnet Jr displaces water and gives the lure a tight wobble that attracts fish. Built to dive 4-6 feet,... MSRP: Now: $7.95 Add to Cart Compare Quick view Strike King | sku: HCCMJ-556 Strike King Chick Magnet Jr 1/4oz 2-4 ft, Baby Carp Strike King’s Chick Magnet Jr is a 1/4-ounce flat-sided crankbait that is designed with a circuit-board bill. The flat-sided build of the Chick Magnet Jr displaces water and gives the lure a tight wobble that attracts fish. Built to dive 4-6 feet,... MSRP: Now: $7.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-330 Strike King KVD Elite 300 Jerkbait, Pro Phantom Bluegill Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-335 Strike King KVD Elite 300 Jerkbait, Pro TN Shad 2.0 Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-338 Strike King KVD Elite 300 Jerkbait, Pro Table Rock Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-339 Strike King KVD Elite 300 Jerkbait, Pro Phantom Perch Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD1206-RED Cotton Cordell CC Shad, Chrome Blue Back, Orange Belly, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet CC Shad, Chrome Blue Back, Orange Belly, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD12STS1 Cotton Cordell CC Shad, Spot Tail Shiner, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet CC Shad, Spot Tail Shiner, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR07 HESD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Emerald Shad Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR07 HBSD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Blue Shad Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RPR06FT Rapala Rippin' Rap Lipless Crankbait, 2 1/2", 1/2 oz, Firetiger The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system. Textured... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: FFSH5S-SLFT Berkley Flicker Shad Shallow, enhanced slow rise, side roll, & flash, 2'', size 8 Fusion19 treble, Slick Firetiger Proven Berkley Flicker Shad action for targeting shallower fish. The Flicker Shad shallow models feature the same great side roll and flash anglers have come to expect from Flicker Shad. Each bait is individually tank tested and sure to perform right out... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: FFSH7M-SLPC Berkley Flicker Shad Pro Flash Crankbait, 2 3/4", 5/16 oz, Slick Purple Candy Berkley has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $7.95 Add to Cart Compare Quick view
Quick view Rapala | sku: HJ10PCL Rapala Husky Jerk Pink Clown 4" 3/8 Oz Rattling Lure Rapala Husky Jerk 10Color: Pink Clown4" - 3/8 ozTarget Depth: 4 - 8 ft Two No 5 Treble Hooks Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify... MSRP: Now: $13.95 Add to Cart Compare Quick view Strike King | sku: HCCMJ-342 Strike King Chick Magnet Jr 1/4oz 2-4 ft, Charteuse Copper Strike King’s Chick Magnet Jr is a 1/4-ounce flat-sided crankbait that is designed with a circuit-board bill. The flat-sided build of the Chick Magnet Jr displaces water and gives the lure a tight wobble that attracts fish. Built to dive 4-6 feet,... MSRP: Now: $7.95 Add to Cart Compare Quick view Strike King | sku: HCCMJ-556 Strike King Chick Magnet Jr 1/4oz 2-4 ft, Baby Carp Strike King’s Chick Magnet Jr is a 1/4-ounce flat-sided crankbait that is designed with a circuit-board bill. The flat-sided build of the Chick Magnet Jr displaces water and gives the lure a tight wobble that attracts fish. Built to dive 4-6 feet,... MSRP: Now: $7.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-330 Strike King KVD Elite 300 Jerkbait, Pro Phantom Bluegill Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-335 Strike King KVD Elite 300 Jerkbait, Pro TN Shad 2.0 Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-338 Strike King KVD Elite 300 Jerkbait, Pro Table Rock Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-339 Strike King KVD Elite 300 Jerkbait, Pro Phantom Perch Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD1206-RED Cotton Cordell CC Shad, Chrome Blue Back, Orange Belly, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet CC Shad, Chrome Blue Back, Orange Belly, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD12STS1 Cotton Cordell CC Shad, Spot Tail Shiner, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet CC Shad, Spot Tail Shiner, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR07 HESD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Emerald Shad Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR07 HBSD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Blue Shad Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RPR06FT Rapala Rippin' Rap Lipless Crankbait, 2 1/2", 1/2 oz, Firetiger The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system. Textured... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: FFSH5S-SLFT Berkley Flicker Shad Shallow, enhanced slow rise, side roll, & flash, 2'', size 8 Fusion19 treble, Slick Firetiger Proven Berkley Flicker Shad action for targeting shallower fish. The Flicker Shad shallow models feature the same great side roll and flash anglers have come to expect from Flicker Shad. Each bait is individually tank tested and sure to perform right out... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: FFSH7M-SLPC Berkley Flicker Shad Pro Flash Crankbait, 2 3/4", 5/16 oz, Slick Purple Candy Berkley has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $7.95 Add to Cart Compare Quick view
Quick view Strike King | sku: HCCMJ-342 Strike King Chick Magnet Jr 1/4oz 2-4 ft, Charteuse Copper Strike King’s Chick Magnet Jr is a 1/4-ounce flat-sided crankbait that is designed with a circuit-board bill. The flat-sided build of the Chick Magnet Jr displaces water and gives the lure a tight wobble that attracts fish. Built to dive 4-6 feet,... MSRP: Now: $7.95 Add to Cart Compare Quick view Strike King | sku: HCCMJ-556 Strike King Chick Magnet Jr 1/4oz 2-4 ft, Baby Carp Strike King’s Chick Magnet Jr is a 1/4-ounce flat-sided crankbait that is designed with a circuit-board bill. The flat-sided build of the Chick Magnet Jr displaces water and gives the lure a tight wobble that attracts fish. Built to dive 4-6 feet,... MSRP: Now: $7.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-330 Strike King KVD Elite 300 Jerkbait, Pro Phantom Bluegill Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-335 Strike King KVD Elite 300 Jerkbait, Pro TN Shad 2.0 Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-338 Strike King KVD Elite 300 Jerkbait, Pro Table Rock Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-339 Strike King KVD Elite 300 Jerkbait, Pro Phantom Perch Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD1206-RED Cotton Cordell CC Shad, Chrome Blue Back, Orange Belly, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet CC Shad, Chrome Blue Back, Orange Belly, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD12STS1 Cotton Cordell CC Shad, Spot Tail Shiner, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet CC Shad, Spot Tail Shiner, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR07 HESD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Emerald Shad Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR07 HBSD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Blue Shad Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RPR06FT Rapala Rippin' Rap Lipless Crankbait, 2 1/2", 1/2 oz, Firetiger The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system. Textured... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: FFSH5S-SLFT Berkley Flicker Shad Shallow, enhanced slow rise, side roll, & flash, 2'', size 8 Fusion19 treble, Slick Firetiger Proven Berkley Flicker Shad action for targeting shallower fish. The Flicker Shad shallow models feature the same great side roll and flash anglers have come to expect from Flicker Shad. Each bait is individually tank tested and sure to perform right out... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: FFSH7M-SLPC Berkley Flicker Shad Pro Flash Crankbait, 2 3/4", 5/16 oz, Slick Purple Candy Berkley has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $7.95 Add to Cart Compare Quick view
Quick view Strike King | sku: HCCMJ-556 Strike King Chick Magnet Jr 1/4oz 2-4 ft, Baby Carp Strike King’s Chick Magnet Jr is a 1/4-ounce flat-sided crankbait that is designed with a circuit-board bill. The flat-sided build of the Chick Magnet Jr displaces water and gives the lure a tight wobble that attracts fish. Built to dive 4-6 feet,... MSRP: Now: $7.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-330 Strike King KVD Elite 300 Jerkbait, Pro Phantom Bluegill Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-335 Strike King KVD Elite 300 Jerkbait, Pro TN Shad 2.0 Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-338 Strike King KVD Elite 300 Jerkbait, Pro Table Rock Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-339 Strike King KVD Elite 300 Jerkbait, Pro Phantom Perch Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD1206-RED Cotton Cordell CC Shad, Chrome Blue Back, Orange Belly, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet CC Shad, Chrome Blue Back, Orange Belly, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD12STS1 Cotton Cordell CC Shad, Spot Tail Shiner, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet CC Shad, Spot Tail Shiner, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR07 HESD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Emerald Shad Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR07 HBSD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Blue Shad Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RPR06FT Rapala Rippin' Rap Lipless Crankbait, 2 1/2", 1/2 oz, Firetiger The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system. Textured... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: FFSH5S-SLFT Berkley Flicker Shad Shallow, enhanced slow rise, side roll, & flash, 2'', size 8 Fusion19 treble, Slick Firetiger Proven Berkley Flicker Shad action for targeting shallower fish. The Flicker Shad shallow models feature the same great side roll and flash anglers have come to expect from Flicker Shad. Each bait is individually tank tested and sure to perform right out... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: FFSH7M-SLPC Berkley Flicker Shad Pro Flash Crankbait, 2 3/4", 5/16 oz, Slick Purple Candy Berkley has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $7.95 Add to Cart Compare Quick view
Quick view Strike King | sku: HCKVDJ300E-330 Strike King KVD Elite 300 Jerkbait, Pro Phantom Bluegill Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-335 Strike King KVD Elite 300 Jerkbait, Pro TN Shad 2.0 Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-338 Strike King KVD Elite 300 Jerkbait, Pro Table Rock Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-339 Strike King KVD Elite 300 Jerkbait, Pro Phantom Perch Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD1206-RED Cotton Cordell CC Shad, Chrome Blue Back, Orange Belly, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet CC Shad, Chrome Blue Back, Orange Belly, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD12STS1 Cotton Cordell CC Shad, Spot Tail Shiner, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet CC Shad, Spot Tail Shiner, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR07 HESD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Emerald Shad Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR07 HBSD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Blue Shad Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RPR06FT Rapala Rippin' Rap Lipless Crankbait, 2 1/2", 1/2 oz, Firetiger The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system. Textured... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: FFSH5S-SLFT Berkley Flicker Shad Shallow, enhanced slow rise, side roll, & flash, 2'', size 8 Fusion19 treble, Slick Firetiger Proven Berkley Flicker Shad action for targeting shallower fish. The Flicker Shad shallow models feature the same great side roll and flash anglers have come to expect from Flicker Shad. Each bait is individually tank tested and sure to perform right out... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: FFSH7M-SLPC Berkley Flicker Shad Pro Flash Crankbait, 2 3/4", 5/16 oz, Slick Purple Candy Berkley has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $7.95 Add to Cart Compare Quick view
Quick view Strike King | sku: HCKVDJ300E-335 Strike King KVD Elite 300 Jerkbait, Pro TN Shad 2.0 Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-338 Strike King KVD Elite 300 Jerkbait, Pro Table Rock Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-339 Strike King KVD Elite 300 Jerkbait, Pro Phantom Perch Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD1206-RED Cotton Cordell CC Shad, Chrome Blue Back, Orange Belly, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet CC Shad, Chrome Blue Back, Orange Belly, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD12STS1 Cotton Cordell CC Shad, Spot Tail Shiner, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet CC Shad, Spot Tail Shiner, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR07 HESD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Emerald Shad Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR07 HBSD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Blue Shad Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RPR06FT Rapala Rippin' Rap Lipless Crankbait, 2 1/2", 1/2 oz, Firetiger The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system. Textured... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: FFSH5S-SLFT Berkley Flicker Shad Shallow, enhanced slow rise, side roll, & flash, 2'', size 8 Fusion19 treble, Slick Firetiger Proven Berkley Flicker Shad action for targeting shallower fish. The Flicker Shad shallow models feature the same great side roll and flash anglers have come to expect from Flicker Shad. Each bait is individually tank tested and sure to perform right out... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: FFSH7M-SLPC Berkley Flicker Shad Pro Flash Crankbait, 2 3/4", 5/16 oz, Slick Purple Candy Berkley has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $7.95 Add to Cart Compare Quick view
Quick view Strike King | sku: HCKVDJ300E-338 Strike King KVD Elite 300 Jerkbait, Pro Table Rock Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Strike King | sku: HCKVDJ300E-339 Strike King KVD Elite 300 Jerkbait, Pro Phantom Perch Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD1206-RED Cotton Cordell CC Shad, Chrome Blue Back, Orange Belly, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet CC Shad, Chrome Blue Back, Orange Belly, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD12STS1 Cotton Cordell CC Shad, Spot Tail Shiner, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet CC Shad, Spot Tail Shiner, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR07 HESD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Emerald Shad Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR07 HBSD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Blue Shad Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RPR06FT Rapala Rippin' Rap Lipless Crankbait, 2 1/2", 1/2 oz, Firetiger The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system. Textured... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: FFSH5S-SLFT Berkley Flicker Shad Shallow, enhanced slow rise, side roll, & flash, 2'', size 8 Fusion19 treble, Slick Firetiger Proven Berkley Flicker Shad action for targeting shallower fish. The Flicker Shad shallow models feature the same great side roll and flash anglers have come to expect from Flicker Shad. Each bait is individually tank tested and sure to perform right out... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: FFSH7M-SLPC Berkley Flicker Shad Pro Flash Crankbait, 2 3/4", 5/16 oz, Slick Purple Candy Berkley has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $7.95 Add to Cart Compare Quick view
Quick view Strike King | sku: HCKVDJ300E-339 Strike King KVD Elite 300 Jerkbait, Pro Phantom Perch Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and... MSRP: Now: $18.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD1206-RED Cotton Cordell CC Shad, Chrome Blue Back, Orange Belly, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet CC Shad, Chrome Blue Back, Orange Belly, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD12STS1 Cotton Cordell CC Shad, Spot Tail Shiner, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet CC Shad, Spot Tail Shiner, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR07 HESD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Emerald Shad Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR07 HBSD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Blue Shad Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RPR06FT Rapala Rippin' Rap Lipless Crankbait, 2 1/2", 1/2 oz, Firetiger The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system. Textured... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: FFSH5S-SLFT Berkley Flicker Shad Shallow, enhanced slow rise, side roll, & flash, 2'', size 8 Fusion19 treble, Slick Firetiger Proven Berkley Flicker Shad action for targeting shallower fish. The Flicker Shad shallow models feature the same great side roll and flash anglers have come to expect from Flicker Shad. Each bait is individually tank tested and sure to perform right out... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: FFSH7M-SLPC Berkley Flicker Shad Pro Flash Crankbait, 2 3/4", 5/16 oz, Slick Purple Candy Berkley has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $7.95 Add to Cart Compare Quick view
Quick view Cotton Cordell | sku: CD1206-RED Cotton Cordell CC Shad, Chrome Blue Back, Orange Belly, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet CC Shad, Chrome Blue Back, Orange Belly, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Cotton Cordell | sku: CD12STS1 Cotton Cordell CC Shad, Spot Tail Shiner, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet CC Shad, Spot Tail Shiner, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR07 HESD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Emerald Shad Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR07 HBSD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Blue Shad Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RPR06FT Rapala Rippin' Rap Lipless Crankbait, 2 1/2", 1/2 oz, Firetiger The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system. Textured... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: FFSH5S-SLFT Berkley Flicker Shad Shallow, enhanced slow rise, side roll, & flash, 2'', size 8 Fusion19 treble, Slick Firetiger Proven Berkley Flicker Shad action for targeting shallower fish. The Flicker Shad shallow models feature the same great side roll and flash anglers have come to expect from Flicker Shad. Each bait is individually tank tested and sure to perform right out... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: FFSH7M-SLPC Berkley Flicker Shad Pro Flash Crankbait, 2 3/4", 5/16 oz, Slick Purple Candy Berkley has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $7.95 Add to Cart Compare Quick view
Quick view Cotton Cordell | sku: CD12STS1 Cotton Cordell CC Shad, Spot Tail Shiner, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet CC Shad, Spot Tail Shiner, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR07 HESD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Emerald Shad Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR07 HBSD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Blue Shad Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RPR06FT Rapala Rippin' Rap Lipless Crankbait, 2 1/2", 1/2 oz, Firetiger The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system. Textured... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: FFSH5S-SLFT Berkley Flicker Shad Shallow, enhanced slow rise, side roll, & flash, 2'', size 8 Fusion19 treble, Slick Firetiger Proven Berkley Flicker Shad action for targeting shallower fish. The Flicker Shad shallow models feature the same great side roll and flash anglers have come to expect from Flicker Shad. Each bait is individually tank tested and sure to perform right out... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: FFSH7M-SLPC Berkley Flicker Shad Pro Flash Crankbait, 2 3/4", 5/16 oz, Slick Purple Candy Berkley has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $7.95 Add to Cart Compare Quick view
Quick view Rapala | sku: RNR07 HESD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Emerald Shad Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RNR07 HBSD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Blue Shad Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RPR06FT Rapala Rippin' Rap Lipless Crankbait, 2 1/2", 1/2 oz, Firetiger The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system. Textured... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: FFSH5S-SLFT Berkley Flicker Shad Shallow, enhanced slow rise, side roll, & flash, 2'', size 8 Fusion19 treble, Slick Firetiger Proven Berkley Flicker Shad action for targeting shallower fish. The Flicker Shad shallow models feature the same great side roll and flash anglers have come to expect from Flicker Shad. Each bait is individually tank tested and sure to perform right out... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: FFSH7M-SLPC Berkley Flicker Shad Pro Flash Crankbait, 2 3/4", 5/16 oz, Slick Purple Candy Berkley has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $7.95 Add to Cart Compare Quick view
Quick view Rapala | sku: RNR07 HBSD Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Blue Shad Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so... MSRP: Now: $9.95 Add to Cart Compare Quick view Rapala | sku: RPR06FT Rapala Rippin' Rap Lipless Crankbait, 2 1/2", 1/2 oz, Firetiger The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system. Textured... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: FFSH5S-SLFT Berkley Flicker Shad Shallow, enhanced slow rise, side roll, & flash, 2'', size 8 Fusion19 treble, Slick Firetiger Proven Berkley Flicker Shad action for targeting shallower fish. The Flicker Shad shallow models feature the same great side roll and flash anglers have come to expect from Flicker Shad. Each bait is individually tank tested and sure to perform right out... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: FFSH7M-SLPC Berkley Flicker Shad Pro Flash Crankbait, 2 3/4", 5/16 oz, Slick Purple Candy Berkley has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $7.95 Add to Cart Compare Quick view
Quick view Rapala | sku: RPR06FT Rapala Rippin' Rap Lipless Crankbait, 2 1/2", 1/2 oz, Firetiger The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system. Textured... MSRP: Now: $12.95 Add to Cart Compare Quick view Berkley | sku: FFSH5S-SLFT Berkley Flicker Shad Shallow, enhanced slow rise, side roll, & flash, 2'', size 8 Fusion19 treble, Slick Firetiger Proven Berkley Flicker Shad action for targeting shallower fish. The Flicker Shad shallow models feature the same great side roll and flash anglers have come to expect from Flicker Shad. Each bait is individually tank tested and sure to perform right out... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: FFSH7M-SLPC Berkley Flicker Shad Pro Flash Crankbait, 2 3/4", 5/16 oz, Slick Purple Candy Berkley has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $7.95 Add to Cart Compare Quick view
Quick view Berkley | sku: FFSH5S-SLFT Berkley Flicker Shad Shallow, enhanced slow rise, side roll, & flash, 2'', size 8 Fusion19 treble, Slick Firetiger Proven Berkley Flicker Shad action for targeting shallower fish. The Flicker Shad shallow models feature the same great side roll and flash anglers have come to expect from Flicker Shad. Each bait is individually tank tested and sure to perform right out... MSRP: Now: $8.95 Add to Cart Compare Quick view Berkley | sku: FFSH7M-SLPC Berkley Flicker Shad Pro Flash Crankbait, 2 3/4", 5/16 oz, Slick Purple Candy Berkley has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $7.95 Add to Cart Compare Quick view
Quick view Berkley | sku: FFSH7M-SLPC Berkley Flicker Shad Pro Flash Crankbait, 2 3/4", 5/16 oz, Slick Purple Candy Berkley has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. MSRP: Now: $7.95 Add to Cart Compare Quick view
