Hard Bait

Northland Rumble Shiner 3/8Oz 3.25" #4 Hook, Bubblegum Tiger

This shallow-diving crankbait is available in three sizes with varying diving depths. The #7 dives 4’ to 6’; the #8 dives 5’ to 8’; and the #10 dives 6’ to 10’. All are formed of balsa through the...

Northland Rumble Bug , 3/16 Oz, #8 Hk, 1.75", Olive Tiger

The Rumble Bug utilizes an irresistible snack-sized profile and a tight wiggling action to draw big strikes. Predators wont be able to pass up the Rumble Bug with its premium hand painted finishes...

Northland Rumble Shad 3/8Oz 2.25" #6 Hook, Steel Chartreuse

This mid-running crankbait is available in three sizes with varying diving depths. The #5 dives 5’ to 12’; the #7 dives 8’ to 16’; and the #8 dives 14’ to 21’. All are formed of balsa through the...

Northland Rumble Shiner 3/8 Oz 3.25" #4 Hook, Blue Tiger

This shallow-diving crankbait is available in three sizes with varying diving depths. The #7 dives 4’ to 6’; the #8 dives 5’ to 8’; and the #10 dives 6’ to 10’. All are formed of balsa through the...

Northland Rumble Bug , 3/16 Oz, #8 Hook, 1.75", Purple Tiger

The Rumble Bug utilizes an irresistible snack-sized profile and a tight wiggling action to draw big strikes. Predators wont be able to pass up the Rumble Bug with its premium hand painted finishes...

Northland Rumble Shad 5/8Oz 3.25" #3 Hook, Olive Tiger

This mid-running crankbait is available in three sizes with varying diving depths. The #5 dives 5’ to 12’; the #7 dives 8’ to 16’; and the #8 dives 14’ to 21’. All are formed of balsa through the...

Northland Rumble Bug , 3/16 Oz, #8 Hook, 1.75", Perch

The Rumble Bug utilizes an irresistible snack-sized profile and a tight wiggling action to draw big strikes. Predators wont be able to pass up the Rumble Bug with its premium hand painted finishes...

Northland Rumble Shad 1/2 Oz, 2.75", #4 Hook, Bubblegum Tiger

The Rumble Bug utilizes an irresistible snack-sized profile and a tight wiggling action to draw big strikes. Predators wont be able to pass up the Rumble Bug with its premium hand painted finishes...

Northland Rumble Bug , 3/16 Oz, #8 Hook, 1.75", Steel Chartreuse

The Rumble Bug utilizes an irresistible snack-sized profile and a tight wiggling action to draw big strikes. Predators wont be able to pass up the Rumble Bug with its premium hand painted finishes...

Northland Rumble Bug 3/8oz 2" #5 Hook, Olive Tiger

The Rumble Bug utilizes an irresistible snack-sized profile and a tight wiggling action to draw big strikes. Predators wont be able to pass up the Rumble Bug with its premium hand painted finishes...

Northland Rumble Shad, Floating-Diving, 3-1/4", 5/8 Oz, #3 Treble Hooks Hot Perch

This mid-running crankbait is available in three sizes with varying diving depths. The #5 dives 5’ to 12’; the #7 dives 8’ to 16’; and the #8 dives 14’ to 21’. All are formed of balsa through the...

Berkley Flicker Minnow 1/3 Oz 3.5", Slick Pearl Silver

Berkley Flicker Minnows are pro-designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deep with maximum flash and...

Berkley Flicker Minnow 1/3 Oz 3.5", Firetail MF Black Couger

Berkley Flicker Minnows are pro-designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deep with maximum flash and...

Lunkerhunt Impact Jolt 8F Deep Diving Crankbait - Shock Yellow - 2.25", 3/8oz

Impact Jolt 8F Deep Diving Crankbait - Shock Yellow - 2.25", 3/8oz

Bill Lewis Precise Walleye Crank, 5/8 Oz, Sunspot

Features: The Bill Lewis Precise Walleye Crank (PWC) is a meticulously designed bait specifically crafted for precision trolling, with input from walleye-trolling expert Mark Romanack! The PWC is...

Bill Lewis Precise Walleye Crank, 5/8 Oz, BH Wonderbread

Features: The Bill Lewis Precise Walleye Crank (PWC) is a meticulously designed bait specifically crafted for precision trolling, with input from walleye-trolling expert Mark Romanack! The PWC is...

Acme Reef Runner 4 3/4" Deep Diver, 5/8oz, Hook Size 4, Chartreuse Zebra

 

Northland Rumble Monster, 5" 1 1/4 Oz, Parrot

If you're fishing for the biggest predators, you'll want Northland’s Rumble Monster crankbait in your arsenal. The vulnerable hand-tuned action is just the feast they're looking for. Troll this...

Northland Rumble B , 3/8 Oz, #4 Hk, 4.25", Silver Flourescent Chartreuse

Inspired by experienced Scandinavian trollers for fisherman who want to catch big fish. The unique swimming lip on this crankbait causes water to flow over the shoulders of the bait eliciting a...

Arbogast Jitterbug Topwater Lure, 3", 5/8 oz, Perch

Great for fishing ponds and cover, particularly at dawn or dusk. The double-loped lip, placed at an angle to assure proper action from the very start of the retrieve, creates a loud paddling sound...

Berkley Hit Stick 2 3/4", 1/4 Oz, Ghost White

After 15 years, the code has been broken! Never before has a plastic bait been able to achieve the unique high-speed rolling balsa action – but the Berkley® Hit Stick has done just that. True...

Reef Runner 4 3/4" Deep Diver, 5/8oz, Erie Sunset

The 800 Series Reef Runner Deep Diver is a deep diving 4″ rattling minnow bait designed to dive quickly with a wobble gamefish can’t resist. It’s “kicking” action hunts down the big ones while the...

Acme Reef Runner 4 3/4" Deep Diver, 5/8oz, Hothead

The 800 Series Reef Runner Deep Diver is a deep diving 4″ rattling minnow bait designed to dive quickly with a wobble gamefish can’t resist. It’s “kicking” action hunts down the big ones while the...

Berkley Hit Stick 2 3/4", 1/4 Oz, Crazy Steel

The Berkley® Hit Stick 7 breaks a 15-year code, achieving a unique, high-speed rolling balsa action in a plastic bait, offering versatility for finesse jerk bait, trolling, or casting for all...

Berkley Hit Stick 4 1/2", 1/3oz, Sun Set 84

After 15 years, the code has been broken! Never before has a plastic bait been able to achieve the unique, high-speed rolling balsa action – but the Berkley® Hit Stick has done just that. True...

Berkley Hit Stick 4 1/2", 1/3oz, Yellow Perch

After 15 years, the code has been broken! Never before has a plastic bait been able to achieve the unique, high-speed rolling balsa action – but the Berkley® Hit Stick has done just that. True...

Berkley Hit Stick 4 1/2", 1/3oz, Crazy Steel

After 15 years, the code has been broken! Never before has a plastic bait been able to achieve the unique, high-speed rolling balsa action – but the Berkley® Hit Stick has done just that. True...

Berkley Bullet Pop 80, 3 1/4" 1/2 Oz, Maverick

Crafted to deliver exciting top water action, the Berkley Bullet Pop combines versatility and proven popper action. Its sleek tail weighted design provides excellent casting performance while the...

Berkley Bullet Pop 80, 3 1/4" 1/2 Oz, Perfect Ghost

Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. Its sleek tail weighted design provides excellent casting performance while the...

Berkley Choppo Topwater Bait, 3", 1/2oz, Bluegill

Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and Wind the Berkley Choppo around cover and in open...

Freedom Tackle Mischief Minnow 3.5" Floating, Chartreuse Pearl

Freedom Tackle 45103 Mischief Minnow 3.5" Floating, Chartreuse Pearl, #6 Gamakatsu Hooks, White Blade

Berkley Choppo Topwater Bait, 3", 1/2oz, Black Chrome

Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and Wind the Berkley Choppo around cover and in open...

Berkley Choppo Topwater Bait, 3" size, 1/2oz, Ghost Bluegill

Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and Wind the Berkley Choppo around cover and in open...

Berkley Choppo Topwater Bait, 3", 1/2 Oz, Perfect Ghost

Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and Wind the Berkley Choppo around cover and in open...

Berkley Choppo Topwater Bait 75, 3", 1/2oz, Sexy Back

Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley Choppo around cover and in open...

Freedom Tackle Mischief Minnow 4.5" Floating, Green Herring

Freedom 45206 Mischief Minnow, Green Herring, 4.5", 1 Per Pack

Freedom Tackle Mischief Minnow 3.5" Floating, Green Herring

Freedom Tackle 45106 Mischief Minnow 3.5" Floating, Green Herring, #6 Gamakatsu Hooks, Silver Blade

Freedom Tackle Mischief Minnow 3.5" Floating, Blue Clown

Freedom Tackle 45105 Mischief Minnow 3.5" Floating, Blue Clown, #6 Gamakatsu Hooks, Silver Blade

Freedom Tackle Mischief Minnow 4.5" Floating, Perch

Freedom Tackle 45215 Mischief Minnow 4.5" Floating, Perch, #4 Gamakatsu Hooks, Gold Blade

Freedom Tackle Mischief Minnow 4.5" Floating, Ghost Blue

Freedom 45210 Mischief Minnow, Ghost Blue, 4.5", 1 Per Pack

Smithwick 4.5" Suspending Rattlin' Rogue Jerkbait, Blue Herring

The Smithwick Suspending Rattlin’ Rogue is the jerkbait all other slender minnow lures look up to. It features a standard minnow shape, 3 treble hooks, and a unique glued in bill that flexes just...

Rebel Pop-R Topwater Bait, 2 1/2", 1/4 oz, Ol' Bass

Features: The Rebel Pop-R Topwater Popper is a small topwater popper. The OG bass topwater popping lure. Perfect for bass fishing. Produces explosive surface strikes. Available in 18 colors and 3...

Rebel Pop-R Topwater Bait, 2 1/2", 1/4 oz, Tennessee Shad

The largest Pop-R in the Rebel line-up, the Magnum Pop-R creates tremendous surface disturbance to pull in bass and stripers from a long distance. The Pop-R is a legendary topwater bait that’s won...

Rebel Super Pop-R Topwater Bait, 3 1/8", 5/16 oz, Sun Perch

The Rebel Super Pop-R Topwater Popper is the newest addition to Rebel’s Pop-R family.  Built with the same great action as the Original Rebel Pop-R, the bigger Super Pop-R chugs, pops, and even...

Berkley Flicker Shad 2, 2" Firetail MF Black Cougar

The Berkley Flicker Shad has become an absolute staple in the trolling anglers tacklebox. More tournaments have been won and more fish have been flipped in the boat while trolling than any other...

Live Target Sonic Shad Blade Bait, 2.25" 1/2 Oz, Violet Black Back

The LIVETARGET Sonic Shad mimics a young shad fluttering in distress. The profile of the inner-core produces a like-like strobing flash, attracting game fish from a distance. Snap the rod tip to...

Live Target Sonic Shad Blade Bait, 2.25" 1/2 Oz, Gold Perch

The LIVETARGET Sonic Shad mimics a young shad fluttering in distress. The profile of the inner-core produces a like-like strobing flash, attracting game fish from a distance. Snap the rod tip to...

Live Target Sonic Shad Blade Bait, 2.25" 1/2 Oz, Silver Pumpkin

The LIVETARGET Sonic Shad mimics a young shad fluttering in distress. The profile of the inner-core produces a like-like strobing flash, attracting game fish from a distance. Snap the rod tip to...

Live Target Sonic Shad Blade Bait, 2.25" 1/2 Oz, Glow Pearl

The LIVETARGET Sonic Shad mimics a young shad fluttering in distress. The profile of the inner-core produces a like-like strobing flash, attracting game fish from a distance. Snap the rod tip to...

Live Target Sonic Shad Blade Bait, 2.25" 1/2 Oz, Glow/Blue

The LIVETARGET Sonic Shad mimics a young shad fluttering in distress. The profile of the inner-core produces a like-like strobing flash, attracting game fish from a distance. Snap the rod tip to...

Live Target Sonic Shad Blade Bait, 2" 3/8 Oz, Gold Perch

The LIVETARGET Sonic Shad mimics a young shad fluttering in distress. The profile of the inner-core produces a like-like strobing flash, attracting game fish from a distance. Snap the rod tip to...

Live Target Sonic Shad Blade Bait, 2" 3/8 Oz, Glow Pearl

The LIVETARGET Sonic Shad mimics a young shad fluttering in distress. The profile of the inner-core produces a like-like strobing flash, attracting game fish from a distance. Snap the rod tip to...