Hard Bait

Northland Rumble Bug , 3/16 Oz, #8 Hook, 1.75", Perch

The Rumble Bug utilizes an irresistible snack-sized profile and a tight wiggling action to draw big strikes. Predators wont be able to pass up the Rumble Bug with its premium hand painted finishes...

Northland Rumble Shad 1/2 Oz, 2.75", #4 Hook, Bubblegum Tiger

The Rumble Bug utilizes an irresistible snack-sized profile and a tight wiggling action to draw big strikes. Predators wont be able to pass up the Rumble Bug with its premium hand painted finishes...

Northland Rumble Bug , 3/16 Oz, #8 Hook, 1.75", Steel Chartreuse

The Rumble Bug utilizes an irresistible snack-sized profile and a tight wiggling action to draw big strikes. Predators wont be able to pass up the Rumble Bug with its premium hand painted finishes...

Northland Rumble Bug 3/8oz 2" #5 Hook, Olive Tiger

The Rumble Bug utilizes an irresistible snack-sized profile and a tight wiggling action to draw big strikes. Predators wont be able to pass up the Rumble Bug with its premium hand painted finishes...

Northland Rumble Shad, Floating-Diving, 3-1/4", 5/8 Oz, #3 Treble Hooks Hot Perch

This mid-running crankbait is available in three sizes with varying diving depths. The #5 dives 5’ to 12’; the #7 dives 8’ to 16’; and the #8 dives 14’ to 21’. All are formed of balsa through the...

Berkley Flicker Minnow 1/3 Oz 3.5", Slick Pearl Silver

Berkley Flicker Minnows are pro-designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deep with maximum flash and...

Berkley Flicker Minnow 1/3 Oz 3.5", Firetail MF Black Couger

Berkley Flicker Minnows are pro-designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deep with maximum flash and...

Lunkerhunt Impact Jolt 8F Deep Diving Crankbait - Shock Yellow - 2.25", 3/8oz

Impact Jolt 8F Deep Diving Crankbait - Shock Yellow - 2.25", 3/8oz

Bill Lewis Precise Walleye Crank, 5/8 Oz, Sunspot

Features: The Bill Lewis Precise Walleye Crank (PWC) is a meticulously designed bait specifically crafted for precision trolling, with input from walleye-trolling expert Mark Romanack! The PWC is...

Bill Lewis Precise Walleye Crank, 5/8 Oz, BH Wonderbread

Features: The Bill Lewis Precise Walleye Crank (PWC) is a meticulously designed bait specifically crafted for precision trolling, with input from walleye-trolling expert Mark Romanack! The PWC is...

Acme Reef Runner 4 3/4" Deep Diver, 5/8oz, Hook Size 4, Chartreuse Zebra

 

Northland Rumble Monster, 5" 1 1/4 Oz, Parrot

If you're fishing for the biggest predators, you'll want Northland’s Rumble Monster crankbait in your arsenal. The vulnerable hand-tuned action is just the feast they're looking for. Troll this...

Northland Rumble B , 3/8 Oz, #4 Hk, 4.25", Silver Flourescent Chartreuse

Inspired by experienced Scandinavian trollers for fisherman who want to catch big fish. The unique swimming lip on this crankbait causes water to flow over the shoulders of the bait eliciting a...

Arbogast Jitterbug Topwater Lure, 3", 5/8 oz, Perch

Great for fishing ponds and cover, particularly at dawn or dusk. The double-loped lip, placed at an angle to assure proper action from the very start of the retrieve, creates a loud paddling sound...

Arbogast Jitterbug Topwater Lure, 3", 5/8 oz, Black

Great for fishing ponds and cover, particularly at dawn or dusk. The double-loped lip, placed at an angle to assure proper action from the very start of the retrieve, creates a loud paddling sound...

Reef Runner 4 3/4" Deep Diver, 5/8oz, Erie Sunset

The 800 Series Reef Runner Deep Diver is a deep diving 4″ rattling minnow bait designed to dive quickly with a wobble gamefish can’t resist. It’s “kicking” action hunts down the big ones while the...

Acme Reef Runner 4 3/4" Deep Diver, 5/8oz, Hothead

The 800 Series Reef Runner Deep Diver is a deep diving 4″ rattling minnow bait designed to dive quickly with a wobble gamefish can’t resist. It’s “kicking” action hunts down the big ones while the...

Berkley Hit Stick 2 3/4", 1/4 Oz, Fusion 19 hooks, Crazy Steel

The Berkley® Hit Stick 7 breaks a 15-year code, achieving a unique, high-speed rolling balsa action in a plastic bait, offering versatility for finesse jerk bait, trolling, or casting for all...

Berkley Bullet Pop 80, 3 1/4" 1/2 Oz, Maverick

Crafted to deliver exciting top water action, the Berkley Bullet Pop combines versatility and proven popper action. Its sleek tail weighted design provides excellent casting performance while the...

Berkley Bullet Pop 80, 3 1/4" 1/2 Oz, Perfect Ghost

Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. Its sleek tail weighted design provides excellent casting performance while the...

Freedom Tackle Mischief Minnow 3.5" Floating, Chartreuse Pearl

Freedom Tackle 45103 Mischief Minnow 3.5" Floating, Chartreuse Pearl, #6 Gamakatsu Hooks, White Blade

Berkley Choppo Topwater Bait, 3" size, 1/2oz, Ghost Bluegill

Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and Wind the Berkley Choppo around cover and in open...

Freedom Tackle Mischief Minnow 4.5" Floating, Green Herring

Freedom 45206 Mischief Minnow, Green Herring, 4.5", 1 Per Pack

Freedom Tackle Mischief Minnow 3.5" Floating, Green Herring

Freedom Tackle 45106 Mischief Minnow 3.5" Floating, Green Herring, #6 Gamakatsu Hooks, Silver Blade

Freedom Tackle Mischief Minnow 3.5" Floating, Blue Clown

Freedom Tackle 45105 Mischief Minnow 3.5" Floating, Blue Clown, #6 Gamakatsu Hooks, Silver Blade

Freedom Tackle Mischief Minnow 4.5" Floating, Perch

Freedom Tackle 45215 Mischief Minnow 4.5" Floating, Perch, #4 Gamakatsu Hooks, Gold Blade

Freedom Tackle Mischief Minnow 4.5" Floating, Ghost Blue

Freedom 45210 Mischief Minnow, Ghost Blue, 4.5", 1 Per Pack

Smithwick 4.5" Suspending Rattlin' Rogue Jerkbait, Blue Herring

The Smithwick Suspending Rattlin’ Rogue is the jerkbait all other slender minnow lures look up to. It features a standard minnow shape, 3 treble hooks, and a unique glued in bill that flexes just...

Rebel Pop-R Topwater Bait, 2 1/2", 1/4 oz, Ol' Bass

Features: The Rebel Pop-R Topwater Popper is a small topwater popper. The OG bass topwater popping lure. Perfect for bass fishing. Produces explosive surface strikes. Available in 18 colors and 3...

Rebel Pop-R Topwater Bait, 2 1/2", 1/4 oz, Tennessee Shad

The largest Pop-R in the Rebel line-up, the Magnum Pop-R creates tremendous surface disturbance to pull in bass and stripers from a long distance. The Pop-R is a legendary topwater bait that’s won...

Rebel Super Pop-R Topwater Bait, 3 1/8", 5/16 oz, Sun Perch

The Rebel Super Pop-R Topwater Popper is the newest addition to Rebel’s Pop-R family.  Built with the same great action as the Original Rebel Pop-R, the bigger Super Pop-R chugs, pops, and even...

Berkley Flicker Shad 2, 2" Firetail MF Black Cougar

The Berkley Flicker Shad has become an absolute staple in the trolling anglers tacklebox. More tournaments have been won and more fish have been flipped in the boat while trolling than any other...

Live Target Sonic Shad Blade Bait, 2.25" 1/2 Oz, Violet Black Back

The LIVETARGET Sonic Shad mimics a young shad fluttering in distress. The profile of the inner-core produces a like-like strobing flash, attracting game fish from a distance. Snap the rod tip to...

Live Target Sonic Shad Blade Bait, 2.25" 1/2 Oz, Gold Perch

The LIVETARGET Sonic Shad mimics a young shad fluttering in distress. The profile of the inner-core produces a like-like strobing flash, attracting game fish from a distance. Snap the rod tip to...

Live Target Sonic Shad Blade Bait, 2.25" 1/2 Oz, Silver Pumpkin

The LIVETARGET Sonic Shad mimics a young shad fluttering in distress. The profile of the inner-core produces a like-like strobing flash, attracting game fish from a distance. Snap the rod tip to...

Live Target Sonic Shad Blade Bait, 2.25" 1/2 Oz, Glow Pearl

The LIVETARGET Sonic Shad mimics a young shad fluttering in distress. The profile of the inner-core produces a like-like strobing flash, attracting game fish from a distance. Snap the rod tip to...

Live Target Sonic Shad Blade Bait, 2.25" 1/2 Oz, Glow/Blue

The LIVETARGET Sonic Shad mimics a young shad fluttering in distress. The profile of the inner-core produces a like-like strobing flash, attracting game fish from a distance. Snap the rod tip to...

Live Target Sonic Shad Blade Bait, 2" 3/8 Oz, Gold Perch

The LIVETARGET Sonic Shad mimics a young shad fluttering in distress. The profile of the inner-core produces a like-like strobing flash, attracting game fish from a distance. Snap the rod tip to...

Live Target Sonic Shad Blade Bait, 2" 3/8 Oz, Glow Pearl

The LIVETARGET Sonic Shad mimics a young shad fluttering in distress. The profile of the inner-core produces a like-like strobing flash, attracting game fish from a distance. Snap the rod tip to...

Live Target Sonic Shad Blade Bait, 2" 3/8 Oz, Glow/Blue

The LIVETARGET Sonic Shad mimics a young shad fluttering in distress. The profile of the inner-core produces a like-like strobing flash, attracting game fish from a distance. Snap the rod tip to...

Live Target Sonic Shad Blade Bait, 2" 3/8 Oz, Violet/Black Back

The LIVETARGET Sonic Shad mimics a young shad fluttering in distress. The profile of the inner-core produces a like-like strobing flash, attracting game fish from a distance. Snap the rod tip to...

Live Target Sonic Shad Blade Bait, 2" 3/8 Oz, Gold Pumpkin

The LIVETARGET Sonic Shad mimics a young shad fluttering in distress. The profile of the inner-core produces a like-like strobing flash, attracting game fish from a distance. Snap the rod tip to...

Live Target Sonic Shad Blade Bait, 2" 3/8 Oz, Silver/Blue

The LIVETARGET Sonic Shad mimics a young shad fluttering in distress. The profile of the inner-core produces a like-like strobing flash, attracting game fish from a distance. Snap the rod tip to...

Live Target Sonic Shad Blade Bait, 2.25" 1/2 Oz, Gold Pumpkin

The LIVETARGET Sonic Shad mimics a young shad fluttering in distress. The profile of the inner-core produces a like-like strobing flash, attracting game fish from a distance. Snap the rod tip to...

Live Target Sonic Shad Blade Bait, 2.25" 1/2 Oz, Glow/Black

The LIVETARGET Sonic Shad mimics a young shad fluttering in distress. The profile of the inner-core produces a like-like strobing flash, attracting game fish from a distance. Snap the rod tip to...

Berkley Hit Stick 4.5" 1/3 Oz, Stealth Minnow

After 15 years, the code has been broken! Never before has a plastic bait been able to achieve the unique, high-speed rolling balsa action – but the Berkley® Hit Stick has done just that. True...

Berkley Jointed Fishing Lure, 2-Hook, Racy Shad Lure

Berkley flicker shad performance with an even more exaggerated action. The flicker shad jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any...

Berkley Flicker Shad 1 1/2" 1/8 Oz, Chartreuse Pearl

The Berkley Flicker Shad® has become an absolute staple in the trolling anglers tacklebox. More tournaments have been won and more fish have been flipped in the boat while trolling than any other...

Berkley Warpig Lipless Crankbait, 3" Bleeding Shiner

Berkley paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the...

Luhr Jensen Hot Shot Non-Rattle Trolling Crankbait, 2 11/16", 1/4 oz, Silver, Floating

Before "back-trolling" in rivers became an official technique, it was called "Hot Shotting" for the revolutionary lure that would forever alter steelhead fishing. With its compact body, deep-diving...

Rapala X-Rap Jerkbait, 4", 7/16 oz, Yellow Perch, Suspending

The X-Rap is "all about the action." The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retrieve. Casts like a bullet for long accurate casts...

Storm Original Mag Wart 07 2 3/4" 3/4 Oz Phantom Green Crayfish

Great for targeting finicky fish of any species, the Mag Wart® is a fabled lure with many a fish story to be told. Legendary side-to-side action at all speeds with a loud rattle and just the right...