Soft Bait

Yamamoto 3" Ned Senko-Floater, Watermelon Magic, 10 Pack

The exact same shape as the 3” fat Senko but built utilizing our “Mega Floater Formula” to make this bait stand up on a Ned head. The size is perfect. The shape is perfect and now the formula is...

Yamamoto 3" Ned Senko-Floater, Baby Bass, 10pk

The exact same shape as the 3” fat Senko but built utilizing our “Mega Floater Formula” to make this bait stand up on a Ned head. The size is perfect. The shape is perfect and now the formula is...

Yamamoto 3" Ned Senko-Floater, Grn Pumpkin/Wtrmln, 10pk

The exact same shape as the 3” fat Senko but built utilizing our “Mega Floater Formula” to make this bait stand up on a Ned head. The size is perfect. The shape is perfect and now the formula is...

Yamamoto 3" Ned Senko-Floater, Grn Pumpkin/Blk Flk, 10pk

The exact same shape as the 3” fat Senko but built utilizing our “Mega Floater Formula” to make this bait stand up on a Ned head. The size is perfect. The shape is perfect and now the formula is...

Yamamoto Senko Worm, 5", 10pk, Purple with Emerald Flake/Cinnamon Brown with Purple/Blue & Emerald Flake

Tested and proven on California lunkers, Gary Yamamoto's Senko has quickly become a sensation throughout the United States. The Senko's salt impregnated, has a healthy profile, casts like a bullet,...

Yamamoto Senko Worm, 5", 10pk, Black with Large Blue

Tested and proven on California lunkers, Gary Yamamoto's Senko has quickly become a sensation throughout the United States. The Senko's salt impregnated, has a healthy profile, casts like a bullet,...

Big Bite Baits Pro Swimmer 2.8" White Ice Chartreuse, 8 Pack

Features: The Big Bite Bait's Pro Swimmer is Big Bite's take on a ribbed paddle tail (aka boot tail) soft plastic swimbait. Bait's ribbed body displaces water while the swimming paddle tail...

Big Bite Baits Scentsation Tube 3.5" Green Pumpkin Orange Tail, 8 Pack

Designed to produce results under the most challenging fishing conditions, the Big Bite Baits Scentsation Tube features the same highly successful Big Bite Baits Tour Tube shape enhanced with Big...

Big Bite Baits Scentsation Tube 3.5" Perch Dinner, 8 Pack

Designed to produce results under the most challenging fishing conditions, the Big Bite Baits Scentsation Tube features the same highly successful Big Bite Baits Tour Tube shape enhanced with Big...

Big Bite Baits Scentsation Tube 3.5" Smoke Black Purple Flake, 8 Pack

Designed to produce results under the most challenging fishing conditions, the Big Bite Baits Scentsation Tube features the same highly successful Big Bite Baits Tour Tube shape enhanced with Big...

Big Bite Baits Scentsation Tube 3.5" Green Pumpkin, 8 Pack

Designed to produce results under the most challenging fishing conditions, the Big Bite Baits Scentsation Tube features the same highly successful Big Bite Baits Tour Tube shape enhanced with Big...

Big Bite Baits Scentsation Slim Minnow 4" Pearl, 10 Pack

Made for any species of fish, but ideal for drop shotting and damiki rigging with forward-facing sonar, the all-new Big Bite Baits Scentsation Slim Minnow is packed with Big Bite's new scented...

Big Bite Baits Scentsation Slim Minnow 4" Perch Dinner, 10 Pack

Rigorously tested by Big Bite Baits prostaff with great results for catching largemouth, smallmouth, walleyes, and more, the Big Bite Baits Scentsation Slim Minnow delivers a universal baitfish...

Berkley PowerBait MaxScent Tube, 3 1/2" Smoke Silver, 6 Pack

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic...

Berkley PowerBait MaxScent Tube, 3 1/2" Lucky Penny, 6 Pack

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic...

Berkley PowerBait MaxScent Tube 3 1/2" Green Pumpkin, 6 Pack

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic...

Berkley PowerBait MaxScent 3 1/2" Tube, Black Red Fleck, 6 Pack

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic...

BerkleyPowerBait MaxScent The General, Slow Fall Stick Bait, Black/Chartreuse, 8 Pack

PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic...

Berkley PowerBait MaxScent Flatworm 3.6", Cinnamon Purple, 10 Pack

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic...

Berkley PowerBait MaxScent Flatworm 3.6", Smelt, 10 Pack

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic...

Berkley PowerBait MaxScent Flatworm 3.6", Green Pumpkin Watermelon, 10 Pack

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic...

Blue Fox Chaser 3 Lure, 1/2 Oz, 2-4 Ft, Blade Size 3, Treble Hook, Orange Craw

Soft trailer chases the main body & blade, imitating a hungry, distracted bait fish, creating intense flash & attraction. Patented 2 part bell and gear made of machined brass emits low-frequency...

Strike King Mr. Crappie Lightning Shad, 2", Tuxedo Black & Chartreuse, Floating,15pk

The Lightning Shad is a 2-inch baitfish profile soft plastic that features a unique tapered tail design that allows the bait to quiver and move like nothing else crappie have ever seen. The Lightning...

Keitech Easy shiner,Alewife, 2",12pk

Easy shiner,Alewife, 2",12pk, Strong Squid Scent infused

Keitech Easy shiner, Green Pumpkin PP. Shad, 2",12pk

Easy shiner,Green Pumpkin PP. Shad, 2",12pk, Strong Squid Scent infused

Keitech Easy shiner, Gold Flash Minnow, 2",12pk

Easy shiner,Gold Flash Minnow, 2",12pk, Strong Squid Scent infused

Keitech Easy shiner, Ayu, 2",12pk

Easy shiner,Ayu, 2",12pk, Strong Squid Scent infused

Keitech Easy shiner, Baby Bass, 2",12pk

Easy shiner, Baby Bass, 2",12pk, Strong Squid Scent infused

Keitech Easy shiner, Bluegill, 2",12pk

Easy shiner, Bluegill, 2",12pk, Strong Squid Scent infused

Strike King Mr. Crappie Slab Slanger 2.25", 15pk, Refrigerator White

This 2 1/4 inch crappie killer, the Mr. Crappie Slab Slanger, is designed to catch monster slabs in heavy cover. Designed with a ribbed body and a spde tail for vertical jigging, casting or pitching...

Yamamoto 5" Senko Fire Craw, 10 Pack

5" Senko Fire Craw (10 Pack)  

Got-Cha Curl Tail Grub Fishing Lure 4", Lime Green Firetail, 20 Pk

The Sea Striker Got-Cha 4'' Curltail Grub is one of the fisherman's most popular soft plastic lures. Great for Bass, Trout, Walleye, Stripers and other gamefish. A deadly lure for saltwater trout,...

Got-Cha Curl Tail Grub Fishing Lure 4", Dark Green/ Silver Flake, 20 Pk

The Sea Striker Got-Cha 4'' Curltail Grub is one of the fisherman's most popular soft plastic lures. Great for Bass, Trout, Walleye, Stripers and other gamefish. A deadly lure for saltwater trout,...

X Zone Ned Zone 3", Big Limit, 8 Pk

This soft, floating, ribbed, Ned Rig bait is perfect for the technique that continues to sweep the nation. It is also very effective on Wacky Rigs, Drop shot, Shakey Head and Carolina Rigs. The belly...

Strike King 3 3/4" Rage Swimmer, Green Pumpkin, 7 Pack

Each Rage Tail lure has a unique andexclusive tail design and is engineered like no other soft plastic bait. Each is designed with a specific purpose and uses customized hi-grade plastics for...

Z-Man TRD Hogz 3" Creature Bait, Drew'S Craw, 6 Pack

Mimicking a variety of invertebrates that make up the bulk of a bass' diet, the 3" TRD HogZ is a ribbed, compact-profile creature bait designed to pair perfectly with Z-Man's Finesse ShroomZ and...

Strike King Rattlin' Rage Craw 4", Watermelon Seed with Red Flake

By far the undefeated champion of crawfish baits in the water, Strike King’s new soft plastic Rattlin’ Rage Craw is a slender, 4” crawfish imitator, pre-rigged with a glass sound chamber imbedded in...

X Zone 3.75" X-Tube, Green Pumpkin, 8 pk

The X Zone X-Tube lure features a super soft yet durable body and is offered in proven fish catching colors perfect for matching any condition or location. Rig with an internal tube jig head for...

Yamamoto Swim Senko, 5", Black

This breakthrough bait perfectly unites two of today's top lures - the Senko and a swimbait in one hot product.  

Yamamoto Senko Worm, 5", 10pk, Black

Tested and proven on California lunkers, Gary Yamamoto's Senko has quickly become a sensation throughout the United States. The Senko's salt impregnated, has a healthy profile, casts like a bullet,...

Set The Hook Zaga Craw 2" Watermelon Red, 6 PK

Offering anglers huge action with a bite-sized profile, the l Zaga Craw is built to help you overcome challenging fisheries and put big bass in your livewell. The first finesse style craw that is...

Set The Hook Zaga Craw 2", Green Pumpkin Chartreuse

Offering anglers huge action with a bite-sized profile, the l Zaga Craw is built to help you overcome challenging fisheries and put big bass in your livewell. The first finesse style craw that is...

X Zone 3" Ned Zone, Green Pumpkin Blue Flake, 8pk

3" Ned Zone, Green Pumpkin Blue Flake, 8pk

Keitech Easy Shiner, Sight Flash, 8", Shad Shaped Paddletail Swimbait, 2 per pack, Blister pack

Easy Shiner, Sight Flash, 8", Shad Shaped Paddletail Swimbait, 2 per pack, Blister pack

Lunkerhunt 1.5" Hive Micro Typhon, 10 Pk, Black

The All new Lunkerhunt Micro Typhon is a solid body tube offers the angler a small profile bait with unreal action and durability. This little bait comes in at 1.5” with tantalizing tentacles that...

Lunkerhunt 3" Finesse Craw 8 Pack Bait, Crimson

Crawfish are a favourite delicacy of many freshwater gamefish and panfish species, including bass. The Lunkerhunt Finesse Craw mimics a juvenile crawfish scurrying along the bottom when worked with a...

Set The Hook 2" Zaga Craw Bait Fuel, Black

The first finesse style craw integrated with BaitFuel, a powerful new scent technology developed in a lab and proven on the water. The Zaga Craw is designed to maximize scent dispersion, the...

Berkley PowerBait Ice Action Waxies 3/4" 14Pk, Red

Berkley Gulp! Ice! outfishes live bait in head to head field tests, truly making Gulp! Ice the next generation in soft bait. The extreme scent dispersion expands the strike zone by 400 times, which...

Berkley PowerBait Ice Action Waxies 3/4" 14Pk, Chartreuse

Berkley Gulp! Ice! outfishes live bait in head to head field tests, truly making Gulp! Ice the next generation in soft bait. The extreme scent dispersion expands the strike zone by 400 times, which...

Berkley Gulp Swimming Mullet, 4" 10Pk, Nuclear Chicken

Features Ideal for all saltwater species Swimming tail action irresistible to fish Rapid scent dispersion attracts fish from greater range Specifications Brand: Berkley Length: 4" Quantity: 10 C

Mister Twister 6" Sassy Shad Swimbait, 3 Pk White

Shad is the one bait fish almost all fish seek as a food source. The original Mister Twister Sassy Shad® is the closest imitation of this classic bait fish you'll find anywhere. The Sassy Shad® will...