Soft Bait

Z-Man Baby BallerZ, 2", Firetruese, 8 Pack

The Baby BallerZ' natural minnow profile is ideally suited for targeting not just crappie, but also bluegill, trout, bass, perch, and more. Sporting a ball-shaped tail that shimmies erratically on the fall, a ribbed body that traps air bubbles, and crazy...

Z-Man Baby BallerZ, 2", Coconut Ice, 8 Pack

The Baby BallerZ' natural minnow profile is ideally suited for targeting not just crappie, but also bluegill, trout, bass, perch, and more. Sporting a ball-shaped tail that shimmies erratically on the fall, a ribbed body that traps air bubbles, and crazy...

Z-Man HerculeZ Swimbait, 3", Sexy Mullet, 2 Pack

Highly detailed baitfish sculpting and a smartly designed curved paddletail give the HerculeZ Swimbait a naturalistic appearance and swim action. The Herculez' 10X Tough ElaZtech composition means you'll fish this exceptional pre-rigged swimbait for...

Z-Man HerculeZ Swimbait, 3", Opening Night, 2 Pack

Highly detailed baitfish sculpting and a smartly designed curved paddletail give the HerculeZ Swimbait a naturalistic appearance and swim action. The Herculez' 10X Tough ElaZtech composition means you'll fish this exceptional pre-rigged swimbait for...

Z-Man HerculeZ Swimbait, 3", Gold Rush, 2 Pack

Highly detailed baitfish sculpting and a smartly designed curved paddletail give the HerculeZ Swimbait a naturalistic appearance and swim action. The Herculez' 10X Tough ElaZtech composition means you'll fish this exceptional pre-rigged swimbait for...

Z-Man Slim Swimz Mini-Swimbait 3" Pro Yellow Perch, 6 Pack

When the going gets tough, the tough go ‘Slim’ with these slender 2.5” and 3” mini-swimbaits, featuring an intelligently designed curved paddle tails that pulsate at all retrieve speeds—and trigger aggressive strikes from...

Z-Man Minnowz Swimbait 3" Disco Cisco, 6 Pack

Z-Man’s best-selling ElaZtech® bait worldwide for good reason, this 3” paddletail baitfish profile boasts superior swimming action, softness, and durability and is offered in a stunning array of colors to suit virtually every fresh- or...

Z-Man MinnowZ Swimbait 3" Pro Yellow Perch 6 Pack

Z-Man’s best-selling ElaZtech bait worldwide for good reason, this 3” paddletail baitfish profile boasts superior swimming action, softness, and durability and is offered in a stunning array of colors to suit virtually every fresh- or...

Berkley PowerBait MaxScent The General, 5", Black Blue Fleck/Blue, 8pk

PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch...

Berkley PowerBait Maxscent The General, 5", Green Pumpkin Party

PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch...

X Zone Original Slammer, Bass Candy, 8pk

Features The Xzone Pro Series Finesse Slammer is a 4 inch drop shot finesse bait. Made with super soft, yet durable, high quality plastic. Flat out catches smallmouth bass, largemouth bass and walleye. Unique design allows it to mimic a wide variety of...

X Zone Original Slammer, Perch, 8pk

Features The Xzone Pro Series Finesse Slammer is a 4 inch drop shot finesse bait. Made with super soft, yet durable, high quality plastic. Flat out catches smallmouth bass, largemouth bass and walleye. Unique design allows it to mimic a wide variety of...

X Zone Original Slammer, Purple Shiner, 8pk

Features The Xzone Pro Series Finesse Slammer is a 4 inch drop shot finesse bait. Made with super soft, yet durable, high quality plastic. Flat out catches smallmouth bass, largemouth bass and walleye. Unique design allows it to mimic a wide variety of...

X Zone Original Slammer, Minnow Magic, 8pk

Features The Xzone Pro Series Finesse Slammer is a 4 inch drop shot finesse bait. Made with super soft, yet durable, high quality plastic. Flat out catches smallmouth bass, largemouth bass and walleye. Unique design allows it to mimic a wide variety of...

X Zone Original Slammer, Green Pumpkin Purple Gold Flake, 8pk

Features The Xzone Pro Series Finesse Slammer is a 4 inch drop shot finesse bait. Made with super soft, yet durable, high quality plastic. Flat out catches smallmouth bass, largemouth bass and walleye. Unique design allows it to mimic a wide variety of...

X Zone Original Slammer, 309, 8pk

Features The Xzone Pro Series Finesse Slammer is a 4 inch drop shot finesse bait. Made with super soft, yet durable, high quality plastic. Flat out catches smallmouth bass, largemouth bass and walleye. Unique design allows it to mimic a wide variety of...

X Zone Original Slammer, Green Pumpkin Blue Flake, 8pk

Features The Xzone Pro Series Finesse Slammer is a 4 inch drop shot finesse bait. Made with super soft, yet durable, high quality plastic. Flat out catches smallmouth bass, largemouth bass and walleye. Unique design allows it to mimic a wide variety of...

X Zone Original Slammer, Natural Goby, 8pk

Features The Xzone Pro Series Finesse Slammer is a 4 inch drop shot finesse bait. Made with super soft, yet durable, high quality plastic. Flat out catches smallmouth bass, largemouth bass and walleye. Unique design allows it to mimic a wide variety of...

X Zone Original Slammer Blue Gill, 8 pk

Features The Xzone Pro Series Finesse Slammer is a 4 inch drop shot finesse bait. Made with super soft, yet durable, high quality plastic. Flat out catches smallmouth bass, largemouth bass and walleye. Unique design allows it to mimic a wide variety of...

X Zone Original Slammer Warmouth, 8 pk

Features The Xzone Pro Series Finesse Slammer is a 4 inch drop shot finesse bait. Made with super soft, yet durable, high quality plastic. Flat out catches smallmouth bass, largemouth bass and walleye. Unique design allows it to mimic a wide variety of...

X Zone Original Slammer Smallie Magic, 8 pk

Features The Xzone Pro Series Finesse Slammer is a 4 inch drop shot finesse bait. Made with super soft, yet durable, high quality plastic. Flat out catches smallmouth bass, largemouth bass and walleye. Unique design allows it to mimic a wide variety of...

X Zone Original Slammer Big Limit, 8 pk

Features The Xzone Pro Series Finesse Slammer is a 4 inch drop shot finesse bait. Made with super soft, yet durable, high quality plastic. Flat out catches smallmouth bass, largemouth bass and walleye. Unique design allows it to mimic a wide variety of...

X Zone Original Slammer Electric Shad, 8 pk

Features The Xzone Pro Series Finesse Slammer is a 4 inch drop shot finesse bait. Made with super soft, yet durable, high quality plastic. Flat out catches smallmouth bass, largemouth bass and walleye. Unique design allows it to mimic a wide variety of...

X Zone Original Slammer Black, 8 pk

Features The Xzone Pro Series Finesse Slammer is a 4 inch drop shot finesse bait. Made with super soft, yet durable, high quality plastic. Flat out catches smallmouth bass, largemouth bass and walleye. Unique design allows it to mimic a wide variety of...

Berkley PowerBait 4" Rib Worm, Purple Chartreuse

The Berkley PowerBait Rib Worm is a game-changing angling innovation, transforming beginners into skilled anglers and experts into masters! Designed by pro angler Korey Sprengel, the PowerBait® Rib Worm boasts an all-new upgraded design, featuring a...

Berkley PowerBait 4" Rib Worm, Citrus Punch, 15 Pack

The Berkley PowerBait Rib Worm is a game-changing angling innovation, transforming beginners into skilled anglers and experts into masters! Designed by pro angler Korey Sprengel, the PowerBait® Rib Worm boasts an all-new upgraded design, featuring a...

Berkley PowerBait 4" Rib Worm, Electric Blue, 15 Pack

Berkley Powerbait Rib Worm is made with Berkley's exclusive PowerBait formula. Scientists have spent over 25 years perfecting this formula. It combines an irresistible scent and flavor. Fish love the scent and flavor so much that they hold on longer...

Big Bite Baits 4" Curl Tail Grub Yellow 10 Pack

4" Curl Tail Grub Yellow 10 per pack

Berkley PowerBait Power Minnow, 3" 8Pk, Smelt

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,...

Berkley PowerBait Ripple Shad, 4" 5Pk, Glow & Chartreuse

Unique segmented body for more vibration and swimming action. More surface area for better scent dispersion. Lifelike body/color detail and oversized red eyes. Exclusive PowerBait scent and flavor.

Big Bite Baits 6" Tube, Pearl, 5 Pack

The Big Bite 6" Salt Tube makes a decent mouthful for pike, bass, cod and other predators. They can be rigged on a jig head or wide gape hook and weigh in at 21g each, so will cast a reasonable distance without much additional weight. The tube is a...

Big Bite Baits 6" Tube Glow, 5 Pack

Big Bite Baits TUB6-02 6" Tube Glow 5 per pack

Set The Hook 2" Dart Minnow, Bue Magic Red Flake

Dart Minnow 2" Bue Magic Red Flake w/Baitfuel

Berkley PowerBait Hollow Belly, HD Blueback Herring, 4" 10cm, 4, Swimbaits

This sleek, lively softbait has the look, smell, and taste that predators go for, whether fished fast or slow. Its minnow-shaped body features a prominent eye design, a high-action flat paddle tail that calls for attention as soon as your bait hits the...

Berkley PowerBait Hollow Belly, HD Sexy Shad, 4" 10cm, 4, Swimbaits

This sleek, lively softbait has the look, smell, and taste that predators go for, whether fished fast or slow. Its minnow-shaped body features a prominent eye design, a high-action flat paddle tail that calls for attention as soon as your bait hits the...

Z-Man Elaztech Diezel MinnowZ Swimbait, 4", Sexy Mullet, Floating, 5/Pack

Strike King Mr. Crappie Lightning Shad 2", 15 Pack, Glimmer Blue

The Lightning Shad is a 2-inch baitfish profile soft plastic that features a unique tapered tail design that allows the bait to quiver and move like nothing else crappie have ever seen. The Lightning Shad is big enough to be highly visible, yet life-like...

Mr. Crappie Lightning Shad, 2", Blue Ice, Floating, 15 Pack

The Lightning Shad is a 2-inch baitfish profile soft plastic that features a unique tapered tail design that allows the bait to quiver and move like nothing else crappie have ever seen. The Lightning Shad is big enough to be highly visible, yet life-like...

Keitech Easy shiner,Silver Shiner, 3",10pk, Strong Squid Scent infused

These versatile swim baits come in three sizes to match any fishing conditions. Keitech's original two-tone color injection process uses different types of salted plastics to achieve fantastic balance and action. These baits can be fished many ways. The...

Keitech Easy shiner,Gold Flash, 3",10pk, Strong Squid Scent infused

These versatile swim baits come in three sizes to match any fishing conditions. Keitech's original two-tone color injection process uses different types of salted plastics to achieve fantastic balance and action. These baits can be fished many ways. The...

Keitech Easy shiner, Black, 2",12pk, Strong Squid Scent infused

The New 2-Inch Keitech Easy Shiner combines the unsymmetrical body of the Shad Impact with the Fantastic tail action of the Swing Impact. These versatile swim baits come in 4 sizes to match any fishing conditions. Keitech's original two-tone color...

Z-Man Stingerz 2" Electric Chicken, 8 Pack

An exclusive Z-Man bait shape, the 2” StingerZ™ features a unique segmented, straight tail shad profile. A thick, shad/baby panfish body sculpt features a convenient hook slot for easy rigging. Its segmented tail undulates and quivers...

Z-Man Baby BallerZ, 2", Electric Chicken, 8 Pack

The Baby BallerZ' natural minnow profile is ideally suited for targeting not just crappie, but also bluegill, trout, bass, perch, and more. Sporting a ball-shaped tail that shimmies erratically on the fall, a ribbed body that traps air bubbles, and crazy...

Lunker City Fin-S Fish 2-1/2" 20pk Bubblegum

The Fin-S fish original fork tail minnow has been a part of Lunker City since the beginning. The first by design as a soft “fork tail Fish” for Texpose rigging and jigging. This lure doesn’t quit when it comes to catching multiple...

Lunker City Fin-S Fish 2-1/2" 20pk Limetreuse

The Fin-S fish original fork tail minnow has been a part of Lunker City since the beginning. The first by design as a soft “fork tail Fish” for Texpose rigging and jigging. This lure doesn’t quit when it comes to catching multiple...

Lunker City Fin-S Fish 2 1/2", Ice, 20/Pack

The Fin-S fish original fork tail minnow has been a part of Lunker City since the beginning. The first by design as a soft “fork tail Fish” for Texpose rigging and jigging. This lure doesn’t quit when it comes to catching multiple...

Savage Gear Sucker 12" Fast Sink, Cisco Flash

Brilliantly mimicking a favorite snack of large freshwater predators, the Savage Gear Sucker Swimbait takes lifelike appearance and action to new levels. These highly specialized swimbaits feature anatomically accurate bodies and realistic photoprint...

Berkley Gulp Alive, 3" Swimming Mullet Pack, Glow/Orange

Widely known for its ability to outperform all other soft plastics, and at times, even live bait, the Berkley Gulp! Alive Swimming Mullet is the ultimate weapon when targeting any game fish. Berkley's Gulp! Alive series of baits come in a hard plastic...

Set The Hook Floating Soft Plastic With Eyes Drifter Grn Pumplin 6 Per Pack

The Drifter is 3 inches in length. Super soft salted and scented the Drifter moves freely with out you having to shake it. 3D eyes give the Drifter a life like look to get every fish to stop and have a look. Drop Shot, Jig Head or how ever you like to...

Bill Lewis Hammer-Trap Lipless Crankbait - 5/8 Oz, Chrome Black/Splatter Black

Introducing the Bill Lewis Hammer-Trap Lipless Crankbait, a groundbreaking addition to the lipless category that seamlessly continues the brand's illustrious 50-year legacy!This new offering stands out with its distinct hammering action, creating a...

Yamamoto 3.5" Yamatanuki Heavy, Watermelon W/ Black & Red Flake, 8 Pack

The Yamamoto Yamatanuki Heavy Soft Plastic bait is a new offering from the Yamamoto lineup of baits, which has been popular in Japan for years! It is designed to be a heavy soft plastic bait (heavier than the 2.5" inch version), weighing 5/8 oz and...

Yamamoto 3.5" Yamatanuki Heavy, Black W/ Large Blue Flake, 8 Pack

It is designed to be a heavy soft plastic bait (heavier than the 2.5" inch version), weighing 5/8 oz and measuring 3.5" inches long. The custom formula used to make the bait allows it to be fished weightless, while still maintaining its casting...