Soft Bait

Berkley Gulp Alive, 3" Swimming Mullet Pack, Glow/Orange

Widely known for its ability to outperform all other soft plastics, and at times, even live bait, the Berkley Gulp! Alive Swimming Mullet is the ultimate weapon when targeting any game fish...

Set the Hook 2.75" Original Drifter Minnow, Green Pumpkin, 6 pk

Super soft salted and scented the Drifter moves freely with out you having to shake it. 3D eyes give the Drifter a life like look to get every fish to stop and have a look. Drop Shot, Jig Head or how...

Bill Lewis Hammer-Trap Lipless Crankbait - 5/8 Oz, Chrome Black/Splatter Black

Introducing the Bill Lewis Hammer-Trap Lipless Crankbait, a groundbreaking addition to the lipless category that seamlessly continues the brand's illustrious 50-year legacy!This new offering stands...

Yamamoto 3.5" Yamatanuki Heavy, Watermelon W/ Black & Red Flake, 8 Pack

The Yamamoto Yamatanuki Heavy Soft Plastic bait is a new offering from the Yamamoto lineup of baits, which has been popular in Japan for years!  It is designed to be a heavy soft plastic bait...

Yamamoto 3.5" Yamatanuki Heavy, Black W/ Large Blue Flake, 8 Pack

It is designed to be a heavy soft plastic bait (heavier than the 2.5" inch version), weighing 5/8 oz and measuring 3.5" inches long. The custom formula used to make the bait allows it to be fished...

Yamamoto 3" Scope Shad, Rainbow Shad, 10 Pack

Introducing the Gary Yamamoto 3 Inch Scope Shad, a revolutionary bait designed for forward-facing sonar but showcasing exceptional versatility across various fishing scenarios!Formulated with...

Yamamoto 3" Scope Shad, Green Gizzard, 10 Pack

Introducing the Gary Yamamoto 3 Inch Scope Shad, a revolutionary bait designed for forward-facing sonar but showcasing exceptional versatility across various fishing scenarios! Formulated with...

Yamamoto 3" Scope Shad, Sexy Shad, 10 Pack

Introducing the Gary Yamamoto 3 Inch Scope Shad, a revolutionary bait designed for forward-facing sonar but showcasing exceptional versatility across various fishing scenarios!Formulated with...

Yamamoto 3" Scope Shad, Pearl White, 10 Pack

Introducing the Gary Yamamoto 3 Inch Scope Shad, a revolutionary bait designed for forward-facing sonar but showcasing exceptional versatility across various fishing scenarios!Formulated with...

Yamamoto 3" Scope Shad, Natural Shad, 10 Pack

Introducing the Gary Yamamoto 3 Inch Scope Shad, a revolutionary bait designed for forward-facing sonar but showcasing exceptional versatility across various fishing scenarios! Formulated with...

Yamamoto 3" Scope Shad, Green Pumpkin, 10 Pack

Introducing the Gary Yamamoto 3 Inch Scope Shad, a revolutionary bait designed for forward-facing sonar but showcasing exceptional versatility across various fishing scenarios!Formulated with...

Yamamoto 3" Yamacraw Blue Craw, 8 Pack

Yamamoto released the popular Yama Craw in December of 2022. Due to its incredible action and use of the Mega Floater Formula, it became an instant hit among our pros and anglers everywhere. However,...

Yamamoto 3" Yamacraw Pumpkin Magic, 8 Pack

Yamamoto released the popular Yama Craw in December of 2022. Due to its incredible action and use of the Mega Floater Formula, it became an instant hit among our pros and anglers everywhere. However,...

Yamamoto 3" Yamacraw Green Pumpkin/Black Flake, 8 Pack

Yamamoto released the popular Yama Craw in December of 2022. Due to its incredible action and use of the Mega Floater Formula, it became an instant hit among our pros and anglers everywhere. However,...

Yamamoto 3" Yamacraw Black W/Large Blue Flake, 8 Pack

Yamamoto released the popular Yama Craw in December of 2022. Due to its incredible action and use of the Mega Floater Formula, it became an instant hit among our pros and anglers everywhere. However,...

Yamamoto 2.5" Yamatanuki Heavy Blue Craw, 10 Pack

Hot on the heels of one of the most popular baits of 2023 comes the all-new Yamatanuki 2.5” from Yamamoto Baits. Much like its 3.5” big brother, the 2.5” Yamatanuki is a power-finesse offering that...

Yamamoto 2.5" Yamatanuki Heavy Baby Bass, 10 Pack

Hot on the heels of one of the most popular baits of 2023 comes the all-new Yamatanuki 2.5” from Yamamoto Baits. Much like its 3.5” big brother, the 2.5” Yamatanuki is a power-finesse offering that...

Yamamoto 2.5" Yamatanuki Heavy Watermelon with Black & Red Flake 10 pACK

Hot on the heels of one of the most popular baits of 2023 comes the all-new Yamatanuki 2.5” from Yamamoto Baits. Much like its 3.5” big brother, the 2.5” Yamatanuki is a power-finesse offering that...

Yamamoto 3.5" Yamatanuki Heavy Brown Purple Laminate, 8 Pack

Staying true to our roots of innovative baits that absolutely catch fish, we bring you the Yamatanuki. While this is it’s first time being available in the US, it has been a very popular bait for the...

Yamamoto 3.5" Yamatanuki Heavy Sexy Shad, 8 Pack

Staying true to our roots of innovative baits that absolutely catch fish, we bring you the Yamatanuki. While this is it’s first time being available in the US, it has been a very popular bait for the...

Yamamoto 3" Ned Senko-Floater, Morning Dawn 10 Pack

The exact same shape as the 3” fat Senko but built utilizing our “Mega Floater Formula” to make this bait stand up on a Ned head. The size is perfect. The shape is perfect and now the formula is...

Yamamoto 3" Ned Senko-Floater, Plum Apple, 10 Pack

The exact same shape as the 3” fat Senko but built utilizing our “Mega Floater Formula” to make this bait stand up on a Ned head. The size is perfect. The shape is perfect and now the formula is...

Yamamoto 3" Ned Senko-Floater, Watermelon Magic, 10 Pack

The exact same shape as the 3” fat Senko but built utilizing our “Mega Floater Formula” to make this bait stand up on a Ned head. The size is perfect. The shape is perfect and now the formula is...

Yamamoto 3" Ned Senko-Floater, Baby Bass, 10pk

The exact same shape as the 3” fat Senko but built utilizing our “Mega Floater Formula” to make this bait stand up on a Ned head. The size is perfect. The shape is perfect and now the formula is...

Yamamoto 3" Ned Senko-Floater, Grn Pumpkin/Wtrmln, 10pk

The exact same shape as the 3” fat Senko but built utilizing our “Mega Floater Formula” to make this bait stand up on a Ned head. The size is perfect. The shape is perfect and now the formula is...

Yamamoto 3" Ned Senko-Floater, Grn Pumpkin/Blk Flk, 10pk

The exact same shape as the 3” fat Senko but built utilizing our “Mega Floater Formula” to make this bait stand up on a Ned head. The size is perfect. The shape is perfect and now the formula is...

Yamamoto Senko Worm, 5", 10pk, Purple with Emerald Flake/Cinnamon Brown with Purple/Blue & Emerald Flake

Tested and proven on California lunkers, Gary Yamamoto's Senko has quickly become a sensation throughout the United States. The Senko's salt impregnated, has a healthy profile, casts like a bullet,...

Yamamoto Senko Worm, 5", 10pk, Black with Large Blue

Tested and proven on California lunkers, Gary Yamamoto's Senko has quickly become a sensation throughout the United States. The Senko's salt impregnated, has a healthy profile, casts like a bullet,...

Big Bite Baits Pro Swimmer 2.8" White Ice Chartreuse, 8 Pack

Features: The Big Bite Bait's Pro Swimmer is Big Bite's take on a ribbed paddle tail (aka boot tail) soft plastic swimbait. Bait's ribbed body displaces water while the swimming paddle tail...

Big Bite Baits Scentsation Tube 3.5" Green Pumpkin Orange Tail, 8 Pack

Designed to produce results under the most challenging fishing conditions, the Big Bite Baits Scentsation Tube features the same highly successful Big Bite Baits Tour Tube shape enhanced with Big...

Big Bite Baits Scentsation Tube 3.5" Perch Dinner, 8 Pack

Designed to produce results under the most challenging fishing conditions, the Big Bite Baits Scentsation Tube features the same highly successful Big Bite Baits Tour Tube shape enhanced with Big...

Big Bite Baits Scentsation Tube 3.5" Smoke Black Purple Flake, 8 Pack

Designed to produce results under the most challenging fishing conditions, the Big Bite Baits Scentsation Tube features the same highly successful Big Bite Baits Tour Tube shape enhanced with Big...

Big Bite Baits Scentsation Tube 3.5" Green Pumpkin, 8 Pack

Designed to produce results under the most challenging fishing conditions, the Big Bite Baits Scentsation Tube features the same highly successful Big Bite Baits Tour Tube shape enhanced with Big...

Big Bite Baits Scentsation Slim Minnow 4" Pearl, 10 Pack

Made for any species of fish, but ideal for drop shotting and damiki rigging with forward-facing sonar, the all-new Big Bite Baits Scentsation Slim Minnow is packed with Big Bite's new scented...

Big Bite Baits Scentsation Slim Minnow 4" Perch Dinner, 10 Pack

Rigorously tested by Big Bite Baits prostaff with great results for catching largemouth, smallmouth, walleyes, and more, the Big Bite Baits Scentsation Slim Minnow delivers a universal baitfish...

Berkley PowerBait MaxScent Tube, 3 1/2" Smoke Silver, 6 Pack

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic...

Berkley PowerBait MaxScent Tube, 3 1/2" Lucky Penny, 6 Pack

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic...

Berkley PowerBait MaxScent Tube 3 1/2" Green Pumpkin, 6 Pack

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic...

Berkley PowerBait MaxScent Tube 3 1/2" Goby, 6 Pack

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic...

Berkley PowerBait MaxScent 3 1/2" Tube, Black Red Fleck, 6 Pack

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic...

Berkley PowerBait MaxScent The General, 5" 8 Pack, Bubblegum

PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic...

BerkleyPowerBait MaxScent The General, Slow Fall Stick Bait, Black/Chartreuse, 8 Pack

PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic...

Berkley PowerBait MaxScent Flatworm 3.6", Cinnamon Purple, 10 Pack

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic...

Berkley PowerBait MaxScent Flatworm 3.6", Smelt, 10 Pack

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic...

Berkley PowerBait MaxScent Flatworm 3.6", Green Pumpkin Watermelon, 10 Pack

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic...

Blue Fox Chaser 3 Lure, 1/2 Oz, 2-4 Ft, Blade Size 3, Treble Hook, Orange Craw

Soft trailer chases the main body & blade, imitating a hungry, distracted bait fish, creating intense flash & attraction. Patented 2 part bell and gear made of machined brass emits low-frequency...

Keitech Easy shiner,Alewife, 2",12pk

Easy shiner,Alewife, 2",12pk, Strong Squid Scent infused

Keitech Easy shiner, Green Pumpkin PP. Shad, 2",12pk

Easy shiner,Green Pumpkin PP. Shad, 2",12pk, Strong Squid Scent infused

Keitech Easy shiner, Ayu, 2",12pk

Easy shiner,Ayu, 2",12pk, Strong Squid Scent infused

Strike King Mr. Crappie Slab Slanger 2.25", 15pk, Refrigerator White

This 2 1/4 inch crappie killer, the Mr. Crappie Slab Slanger, is designed to catch monster slabs in heavy cover. Designed with a ribbed body and a spde tail for vertical jigging, casting or pitching...

Yamamoto 5" Senko Fire Craw, 10 Pack

5" Senko Fire Craw (10 Pack)  

Got-Cha Curl Tail Grub Fishing Lure 4", Lime Green Firetail, 20 Pk

The Sea Striker Got-Cha 4'' Curltail Grub is one of the fisherman's most popular soft plastic lures. Great for Bass, Trout, Walleye, Stripers and other gamefish. A deadly lure for saltwater trout,...