Lures

VMC Curl Tail Jig 1/16 Glow

The VMC Curl Tail Jig is ready to fish from store to shore! Each jig is pre-rigged with the Trigger X Curl Tail Minnow soft bait (also sold separately), and the long micro-thin tail swims with a light and subtle vibration perfectly matching that of a...

VMC Curl Tail Spin Jig 1/16 Pink Chart Glow

The Curl Tail Spinnerbait has it all, weedless flash and vibration. Equipped with a premium VMC power gap hook that has a 5% wider gap than traditional jig hooks. It comes pre-rigged with a TriggerX Curl Tail body. The long micro-thin tail...

Luhr Jensen Cut Bait Head With Rigging, 48" 40 Lb, Fish Candy UV Blue

The Luhr Jensen Cut Bait Head gives you an easy, extremely effective way to present a herring strip or artificial cut bait to the fish you're targeting. Pre-rigged and ready to use, the Cut Bait Head is built on a 48"L, 40-lb. test Sufix fluorocarbon...

Luhr Jensen Cowbell Standard Lake Troll, 38", 1 7/64 oz, Brass

Flexible cable rigging. 4 easy-pulling blades. Premium plating and polishing for maximum flash.

Freedom Tackle Double Willow Spinnerbait 1/2 oz Bluegill

One of the most customizable spinnerbaits to ever hit the market. Featuring a patent-pending, free-swinging hook system that allows your trailer to have a more natural swimming action with maximum movement. The hook system also allows for quick-and-easy...

Freedom Tackle Willow/Colorado Spinnerbait 1/2 oz Threadfin Shad

Tandem Colorado/Willowleaf blades. Advanced interchangeable hook design. Holographic head with 3D eyes. Unique head design allows for bait to deflect off of objects. High quality silicone skirt. Collapsible plastic holder.

Freedom Tackle Double Willow Spinnerbait, 1/2 oz Blue Shad

One of the most customizable spinnerbaits to ever hit the market. Featuring a patent-pending, free-swinging hook system that allows your trailer to have a more natural swimming action with maximum movement. The hook system also allows for quick-and-easy...

Dreamweaver Cut Bait Heads Green Glow 4pk

Use with your favourite cut bait. 4/Pk.

Z-Man Elaztech Trick Shotz Drop Shot Bait 3.5", Twilight, 6 Pack

Thanks to their remarkably soft, pliable, buoyant, and 10X Tough ElaZtech construction, 3.5" and 4.2" Trick ShotZZ-Man's first specifically designed drop shot baitsfeature limber, ribbed bodies and spade-shaped tails that produce ultra-lifelike action...

Z-Man Elaztech Trick Shotz Drop Shot Bait 3.5", Coppertreuse 6 Pack

Thanks to their remarkably soft, pliable, buoyant, and 10X Tough ElaZtech construction, 3.5" and 4.2" Trick ShotZZ-Man's first specifically designed drop shot baitsfeature limber, ribbed bodies and spade-shaped tails that produce ultra-lifelike action...

Z-Man Elaztech Trick Shotz Drop Shot Bait 3.5", 6Pk, The Deal

Thanks to their remarkably soft, pliable, buoyant, and 10X Tough ElaZtech construction, 3.5" and 4.2" Trick ShotZZ-Man's first specifically designed drop shot baitsfeature limber, ribbed bodies and spade-shaped tails that produce ultra-lifelike action...

Z-Man Elaztech Trick Shotz Drop Shot Bait 3.5" Goby Bryant 6 Pack

Thanks to their remarkably soft, pliable, buoyant, and 10X Tough ElaZtech construction, 3.5" and 4.2" Trick ShotZZ-Man's first specifically designed drop shot baitsfeature limber, ribbed bodies and spade-shaped tails that produce ultra-lifelike action...

Gamakatsu G Finesse Jig Head Wacky, 1/0 1/8 oz Black

With its unique flat shape, the "Wacky Head" will entice the finickiest of biters with its side to side rolling type action. Also to add to its attraction is the red epoxy head, and a short shank wide gap designed hook for a greater bite surface area for...

Luhr Jensen Cut Bait Head With Rigging, 48" 40 Lb, Chrome Blue

Luhr Jensen Cut Bait Head With Rigging, 48" 40 Lb, Fish Candy UV Chartreuse

The Luhr Jensen Cut Bait Head gives you an easy, extremely effective way to present a herring strip or artificial cut bait to the fish you're targeting. Pre-rigged and ready to use, the Cut Bait Head is built on a 48"L, 40-lb. test Sufix fluorocarbon...

Luhr Jensen Cut Bait Head With Rigging, 48" 40 Lb, Chartreuse Glow

The Luhr Jensen Cut Bait Head gives you an easy, extremely effective way to present a herring strip or artificial cut bait to the fish you're targeting. Pre-rigged and ready to use, the Cut Bait Head is built on a 48"L, 40-lb. test Sufix fluorocarbon...

Z-Man Shad Fryz 1.75" Bumblebee, 8 Pack

This 1.75” paddletail swimbait is sculpted after the tiny shad and panfish that are predominant forage across many waterways and kicks and swims more than its micro-sized competitors, thanks to our incredibly soft ElaZtech superplastic material!

Z-Man Shad Fryz 1.75" Space Guppy, 8 Pack

This 1.75” paddletail swimbait is sculpted after the tiny shad and panfish that are predominant forage across many waterways and kicks and swims more than its micro-sized competitors, thanks to our incredibly soft ElaZtech superplastic material!

Walleye Nation Creations Rip-N-Glide, Darting Jig, Size 3", 5/8 Oz, Gold Digger

The RIP~n~Glide by WNC has a darting action on the up-stroke and glide action on the fall that drives fish crazy. Made of durable high impact plastic, it allows you to put the worries of easily broken fins from the competitors in the past...

Walleye Nation Creations Rip-N-Glide, Darting Jig, Size 3", 5/8 Oz, Glow Rudolph

The RIP~n~Glide by WNC has a darting action on the up-stroke and glide action on the fall that drives fish crazy. Made of durable high impact plastic, it allows you to put the worries of easily broken fins from the competitors in the past...

Walleye Nation Creations Rip-N-Glide, Darting Jig, Size 3", 5/8 Oz, Sherbert

The RIP~n~Glide by WNC has a darting action on the up-stroke and glide action on the fall that drives fish crazy. Made of durable high impact plastic, it allows you to put the worries of easily broken fins from the competitors in the past...

Walleye Nation Creations Rip-N-Glide, Darting Jig, Size 2.5", 5/16oz, Sherbert

The RIP~n~Glide by WNC has a darting action on the up-stroke and glide action on the fall that drives fish crazy. Made of durable high impact plastic, it allows you to put the worries of easily broken fins from the competitors in the past...

Walleye Nation Creations Rip-N-Glide, Darting Jig, Size 2.5", 5/16oz, Bumblebee

The RIP~n~Glide by WNC has a darting action on the up-stroke and glide action on the fall that drives fish crazy. Made of durable high impact plastic, it allows you to put the worries of easily broken fins from the competitors in the past...

Walleye Nation Creations Rip-N-Glide, Darting Jig, Size 2.5", 5/16oz, Metal Perch

The RIP~n~Glide by WNC has a darting action on the up-stroke and glide action on the fall that drives fish crazy. Made of durable high impact plastic, it allows you to put the worries of easily broken fins from the competitors in the past...

Walleye Nation Creations Rip-N-Glide, Darting Jig, Size 2.5", 5/16 Oz, GLOW RUDOLPH

The RIP~n~Glide by WNC has a darting action on the up-stroke and glide action on the fall that drives fish crazy. Made of durable high impact plastic, it allows you to put the worries of easily broken fins from the competitors in the past...

Northland Pitchin Puppet, 2" 5/16 Oz, Blue Racecar

For years anglers have been using vertical jigging lures like the Northland Puppet Minnow® as casting lures with great success. Finally, they have a tool designed just for the job. The Pitchin’ Puppet features a lead frame with an over-molded...

Northland Pitchin Puppet, 2" 5/16 Oz, Gold Shiner

For years anglers have been using vertical jigging lures like the Northland Puppet Minnow® as casting lures with great success. Finally, they have a tool designed just for the job. The Pitchin’ Puppet features a lead frame with an over-molded...

Northland Pitchin Puppet, 2 3/4" 1 Oz, Silver Racecar

For years anglers have been using vertical jigging lures like the Northland Puppet Minnow® as casting lures with great success. Finally, they have a tool designed just for the job. The Pitchin’ Puppet features a lead frame with an over-molded...

Northland Pitchin Puppet, 2 3/8" 5/8 Oz, Purple Racecar

For years anglers have been using vertical jigging lures like the Northland Puppet Minnow® as casting lures with great success. Finally, they have a tool designed just for the job. The Pitchin’ Puppet features a lead frame with an over-molded...

Northland Pitchin' Puppet 2 3/8" 5/8 Oz, Wonderbread

For years anglers have been using vertical jigging lures like the Northland Puppet Minnow® as casting lures with great success. Finally, they have a tool designed just for the job. The Pitchin’ Puppet features a lead frame with an over-molded...

Northland Pitchin' Puppet 5/8 Oz, 2 3/8", Super-Glo White

For years anglers have been using vertical jigging lures like the Northland Puppet Minnow® as casting lures with great success. Finally, they have a tool designed just for the job. The Pitchin’ Puppet features a lead frame with an over-molded...

Northland Puppet Minnow, 3" 9/16 Oz, Rusty Crawfish

A versatile & deadly horizontal Darter Jig Darts and swims in a semi-circle UV color options incorporate highly visible UV enhanced optically brightened finish Catches bull bluegills, crappies, perch, walleyes, pike and trout year-round. Vertically...

Northland Puppet Minnow 2" 1/4oz Silver Shiner

The most versatile and lethal jigging lure ever designed for vertical jigging below a boat or thru an ice hole. Tie one on and hang on. Lip-stick wide angle hooks. Allows anglers to change actions in seconds. Durable tail fin provides lifelike horizontal...

Northland Buck, Shot Coffin Spoon, 1/8Oz , #8 Hook, UV Firetiger

With the internal brass rattle and Kicker-Tail fin the Buck-Shot® Coffin Spoon is the loudest spoon Northland Tackle offers. The angled body uniquely reflects light, while the flat-sided profile produces an enticing tumbling action on the...

Z-Man Finesse Shroomz 1/5 Oz Pearl, 5 Pack

The Z-Man ShroomZ JigheadZ are designed for use with Z-Man ElaZtech finesse baits, like the Hula StickZ or the Finesse TRDÂ, to target a variety of freshwater species. Z-Man ShroomZ JigheadZ are Ideal for Midwest-style finesse applications, better...

Berkley Hit Stick 2 3/4", 1/4 Oz, Fusion 19 hooks, Ghost White

After 15 years, the code has been broken! Never before has a plastic bait been able to achieve the unique high-speed rolling balsa action – but the Berkley® Hit Stick has done just that. True balsa-like action with the weight, durability, and...

Keitech Shad Impact 5", Shad Shaped Dropshot Bait, Electric Shad 6 Pack

The Shad Impact is a lure that maintains a horizontal swimming posture with a natural rolling action that imitates a wounded bait fish. The top section of the bait is a no salt, light weight plastic and the bottom is a heavier, salted plastic. This...

Walleye Nation Creations Death Jig Rigs, 3/8 Oz, Single Prop Blade Jig Rig, WNC Tiger

The Walleye Nation Creations Death Jig has an irresistible live-bait action that converts more looks into hooksets when casted, trolled, and drifted. The ultimate bait when searching for walleye with livescope. When trolling, it's your bottom...

Walleye Nation Creations Death Jig Rigs, 3/8 Oz, Single Prop Blade Jig Rig, Natural Perch

The Walleye Nation Creations Death Jig has an irresistible live-bait action that converts more looks into hooksets when casted, trolled, and drifted. The ultimate bait when searching for walleye with livescope. When trolling, it's your bottom...

Walleye Nation Creations Death Jig Rigs, 3/8 Oz, Single Prop Blade Jig Rig, Cotton Candy

The Walleye Nation Creations Death Jig has an irresistible live-bait action that converts more looks into hooksets when casted, trolled, and drifted. The ultimate bait when searching for walleye with livescope. When trolling, it's your bottom...

Walleye Nation Creations Death Jig Rigs, 3/8 Oz, Single Prop Blade Jig Rig, Citrus Perch

The Walleye Nation Creations Death Jig has an irresistible live-bait action that converts more looks into hooksets when casted, trolled, and drifted. The ultimate bait when searching for walleye with livescope. When trolling, it's your bottom...

Mepps Bucktail Jig 2-Pack 3/8 Oz Chartreuse/Orange

Mepps high quality finishes, attention to details, and fish-catching ability will be on full display in the new Mepps Bucktail, available in two sizes (1/4 and 3/8 oz) and 8 colours. Featuring the perfect balance of handtied bucktail & flashabou,...

Z-Man Slim SwimZ 2 1/2" Soft Plastic Paddle Tail Swimbait, Baby Bass, 8 Pack

Features: The Z-Man Slim SwimZ are downsized, 2 1/2 inch soft plastic ElaZtech swimbaits. 10x Tough ElaZtech construction for extreme durability, even when ripping it through grass and other surface cover. Delivers incredible softness and an enticing...

Z-man Slim SwimZ 2 1/2" Soft Plastic Paddle Tail Swimbait, Pro Yellow Perch, 8 Pack

Features: The Z-Man Slim SwimZ are downsized, 2 1/2 inch soft plastic ElaZtech swimbaits. 10x Tough ElaZtech construction for extreme durability, even when ripping it through grass and other surface cover. Delivers incredible softness and an enticing...

Reef Runner 4 3/4" Deep Diver, 5/8oz, Cheap Sunglasses

The 800 Series Reef Runner Deep Diver is a deep diving 4″ rattling minnow bait designed to dive quickly with a wobble gamefish can’t resist. It’s “kicking” action hunts down the big ones while the body creates a perfect...

Reef Runner 4 3/4" Deep Diver, 5/8oz, Erie Sunset

The 800 Series Reef Runner Deep Diver is a deep diving 4″ rattling minnow bait designed to dive quickly with a wobble gamefish can’t resist. It’s “kicking” action hunts down the big ones while the body creates a perfect...

Acme Reef Runner 4 3/4" Deep Diver, 5/8oz, Chartreuse Wonderbread

The 800 Series Reef Runner Deep Diver is a deep diving 4″ rattling minnow bait designed to dive quickly with a wobble gamefish can’t resist. It’s “kicking” action hunts down the big ones while the body creates a perfect...

Acme Reef Runner 4 3/4" Deep Diver, 5/8oz, Hothead

The 800 Series Reef Runner Deep Diver is a deep diving 4″ rattling minnow bait designed to dive quickly with a wobble gamefish can’t resist. It’s “kicking” action hunts down the big ones while the body creates a perfect...

Reef Runner 4 3/4" Deep Diver, 5/8oz, Barbie

The 800 Series Reef Runner Deep Diver is a deep diving 4″ rattling minnow bait designed to dive quickly with a wobble gamefish can’t resist. It’s “kicking” action hunts down the big ones while the body creates a perfect...

Acme Reef Runner 4 3/4" Deep Diver, 5/8oz, Green Flash

The 800 Series Deep Diver is a deep diving 4″ rattling minnow bait designed to dive quickly with a wobble gamefish can’t resist. It’s “kicking” action hunts down the big ones while the body creates a perfect image for even...

Acme Reef Runner 4 3/4" Deep Diver, 5/8oz, Chrome Blue

The 800 Series Deep Diver is a deep diving 4″ rattling minnow bait designed to dive quickly with a wobble gamefish can’t resist. It’s “kicking” action hunts down the big ones while the body creates a perfect image for even...

Berkley Hit Stick 2 3/4", 1/4 Oz, Fusion 19 hooks, Crazy Steel

The Berkley® Hit Stick 7 breaks a 15-year code, achieving a unique, high-speed rolling balsa action in a plastic bait, offering versatility for finesse jerk bait, trolling, or casting for all predator fish! Berkley Hit Stick boasts the largest...