Lures

Luhr Jensen Dipsy Diver 001, 4-1/8", 50', Everglo Batman Fire Tiger/Sparkle

The special round shape and resulting multi-directional feature sets the Dipsy Diver® apart from all other divers and planers. A shift left or right, as indicated on the base plate, will cause the diver to track to port or starboard, allowing for...

Luhr Jensen Dave Davis Lake Troll, 34", Hammered 50/50 Brass/Nickel

Even in its smallest sizes the Dave Davis® Lake Troll produces magnum caliber flash and attraction. In the largest sizes, it's a beacon fish can see from incredible distances. Combining both willow leaf and bear valley blades, blade speed and angle...

Luhr Jensen Cowbell Lake Troll, 38", Blue Reflex

The Cowbell is our most popular lake troll and perhaps the most productive troll in the world. Its unique blade design produces an awesome fish-calling vibration while Luhr-Jensen premium plating and polishing of the blades offer maximum flash. You'll...

Luhr Jensen Cowbell Lake Troll, 38", Hammered 50/50 Brass/Nickel Slant

The Cowbell is our most popular lake troll and perhaps the most productive troll in the world. Its unique blade design produces an awesome fish-calling vibration while Luhr-Jensen premium plating and polishing of the blades offer maximum flash. You'll...

VMC Grip-R Heavy Jighead, 5/8 Oz, #5/0 Hook, 4 Pack

Hook: Premium Black Nickel coating VMC® Chemically Sharpened Needle Sharp™ hook Hi-Carbon Steel for maximum Strength and Durability. 2X Strong Forged   Jig: Custom design keepers for great holding power on T.P.E material and all other...

VMC Grip-R Heavy Jighead, 1/2 Oz, #5/0 Hook, 4 Pack

Hook: Premium Black Nickel coating VMC® Chemically Sharpened Needle Sharp™ hook Hi-Carbon Steel for maximum Strength and Durability. 2X Strong Forged   Jig: Custom design keepers for great holding power on T.P.E material and all other...

Luhr Jensen Dipsy Diver "O" Rings, #3, Assorted 4 Pack

Dipsy Diver® Rings provide more surface area to standard and magnum sized Dipsies, offering increased dive depth and greater flexibility within the trolling spread. Multiple colors allow for the addition of accents to increase attraction...

VMC Ned Rig Jig, 1/8 Oz, #1/0 Hook, Green Pumpkin, 4 Pack

Optimal distance from keeper to jig head allows the plastic to remain in place on the hook shank by collapsing tightly in that area creating superior holding power. HOOK - Hybrid Wider Gap Maximizes Hook Sets and Hybrid Bend for Extra...

VMC Ned Rig Jig, 1/4 Oz, #1/0 Hook, Chartreuse, 4 Pack

Optimal distance from keeper to jig head allows the plastic to remain in place on the hook shank by collapsing tightly in that area creating superior holding power. HOOK - Hybrid Wider Gap Maximizes Hook Sets and Hybrid Bend for Extra...

VMC Ned Rig Jig, 3/16 Oz, #1/0 Hook, Chartreuse, 4 Pack

Optimal distance from keeper to jig head allows the plastic to remain in place on the hook shank by collapsing tightly in that area creating superior holding power. HOOK - Hybrid Wider Gap Maximizes Hook Sets and Hybrid Bend for Extra...

VMC Ned Rig Jig, 1/8 Oz, #1/0 Hook, Chartreuse, 4 Pack

Optimal distance from keeper to jig head allows the plastic to remain in place on the hook shank by collapsing tightly in that area creating superior holding power. HOOK - Hybrid Wider Gap Maximizes Hook Sets and Hybrid Bend for Extra...

VMC Ned Rig Jig, 1/16 Oz, #1/0 Hook, Green Pumpkin, 4 Pack

Optimal distance from keeper to jig head allows the plastic to remain in place on the hook shank by collapsing tightly in that area creating superior holding power. HOOK - Hybrid Wider Gap Maximizes Hook Sets and Hybrid Bend for Extra...

VMC Ned Rig Jig, 1/16 Oz, #1/0 Hook, Chartreuse, 4 Pack

Optimal distance from keeper to jig head allows the plastic to remain in place on the hook shank by collapsing tightly in that area creating superior holding power. HOOK - Hybrid Wider Gap Maximizes Hook Sets and Hybrid Bend for Extra...

VMC Ned Rig Jig, 1/16 Oz, #1/0 Hook, Black, 4 Pack

Optimal distance from keeper to jig head allows the plastic to remain in place on the hook shank by collapsing tightly in that area creating superior holding power. HOOK - Hybrid Wider Gap Maximizes Hook Sets and Hybrid Bend for Extra...

VMC Hybrid Swimbait Jig, 1/4 Oz, #2/0 Hook, Natural, 4 Pack

Hybrid wider gap maximizes hook sets and hybrid bend for extra strength. Wide diameter spring keeper to securely lock soft plastics in place - ideal for swimbaits. 1X Strong Hi Carbon Steel Forged Shank 60° Jig Eye 3D Holographic Eyes

VMC Hybrid Swimbait Jig, 1/4 Oz, #2/0 Hook, Gizzard Shad, 4 Pack

Hybrid wider gap maximizes hook sets and hybrid bend for extra strength. Wide diameter spring keeper to securely lock soft plastics in place - ideal for swimbaits. 1X Strong Hi Carbon Steel Forged Shank 60° Jig Eye 3D Holographic Eyes

VMC Hybrid Swimbait Jig, 3/8 Oz, #3/0 Hook, Natural, 3 Pack

Hybrid wider gap maximizes hook sets and hybrid bend for extra strength. Wide diameter spring keeper to securely lock soft plastics in place - ideal for swimbaits. 1X Strong Hi Carbon Steel Forged Shank 60° Jig Eye 3D Holographic Eyes

VMC Hybrid Swimbait Jig, 3/8 Oz, #3/0 Hook, Gizzard Shad, 3 Pack

Hybrid wider gap maximizes hook sets and hybrid bend for extra strength. Wide diameter spring keeper to securely lock soft plastics in place - ideal for swimbaits. 1X Strong Hi Carbon Steel Forged Shank 60° Jig Eye 3D Holographic Eyes

VMC Swingin' Ned Rig Jig, 1/8 Oz, #1 Hook, Green Pumpkin, 3 Pack

This design allows you to go heavy for longer casts, better bottom contact and deeper finesse presentations without sacrificing your bait's ability to stand straight up. Adjustable fluorocarbon keeper for rigging plastics straight or weedless...

Rapala Deep Down Husky Jerk 12, 4.75", 8-19', Glass Minnow

Thanks to its oversized deep diving lip, the Down Deep Husky Jerk® reaches depths of 20 feet when trolled and will run up to 10 feet deep when cast and retrieved. The perfect choice when you want a lure that runs straight and true, even when running...

Rapala Deep Down Husky Jerk 12, 4.75", 8-19', Gold

Thanks to its oversized deep diving lip, the Down Deep Husky Jerk® reaches depths of 20 feet when trolled and will run up to 10 feet deep when cast and retrieved. The perfect choice when you want a lure that runs straight and true, even when running...

Rapala Deep Down Husky Jerk 10, 4", 7-16', Silver Blue

Thanks to its oversized deep diving lip, the Down Deep Husky Jerk® reaches depths of 20 feet when trolled and will run up to 10 feet deep when cast and retrieved. The perfect choice when you want a lure that runs straight and true, even when running...

Rapala Deep Down Husky Jerk 10, 4", 7-16', Glass Purple Perch

Thanks to its oversized deep diving lip, the Down Deep Husky Jerk® reaches depths of 20 feet when trolled and will run up to 10 feet deep when cast and retrieved. The perfect choice when you want a lure that runs straight and true, even when running...

Rapala Husky Jerk 10, 4", 4-8', Silver Blue

Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending Neutral...

Rapala Husky Jerk 10, 4", 4-8', Helsinki Shad

Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending Neutral...

Rapala Husky Jerk 12, 4.75", 4-8', Glass Purple Sunfire

Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending Neutral...

Rapala Jointed Deep Down Husky Jerk 12, 4.75", 8-13', Firetiger

The Jointed Deep Husky Jerk® swims with the classic Rapala "wounded-minnow" wobble and an exaggerated tail action that fish can't refuse. Whether you're working a slow, back-trolling crawl or a high-speed pass, this lure runs straight and true...

Rapala Jointed Deep Down Husky Jerk 12, 4.75", 8-13', Silver Shad

The Jointed Deep Husky Jerk® swims with the classic Rapala "wounded-minnow" wobble and an exaggerated tail action that fish can't refuse. Whether you're working a slow, back-trolling crawl or a high-speed pass, this lure runs straight and true...

Rapala Dives-To Series Crankbait, 2.25", 10', Demon

The DT (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the “strike zone” longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with...

Rapala Dives-To Series Crankbait, 2.25", 10', Caribbean Shad

The DT (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the “strike zone” longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with...

Rapala Dives-To Series Crankbait, 2.25", 10', Live Pumpkinseed

The DT (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the “strike zone” longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with...

Rapala Dives-To Series Crankbait, 2.25", 10', Hot Mustard

The DT (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the “strike zone” longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with...

Rapala Dives-To Series Crankbait, 2.25", 10', Blue Shad

The DT (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the “strike zone” longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with...

Rapala Dives-To Series Crankbait, 2.25", 10', Bluegill

The DT (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the “strike zone” longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with...

Rapala RipStop 9 Jerkbait, 3.5", 3-4', Purpledescent

The RipStop® tail design creates a fast-ripping, flashing swimbait action. Hard-stopping, forward motion stops on a dime, with a subtle shimmy before coming to a rest, then ever so slightly lifts its head with a super slow-rise. Cast & wind,...

Rapala RipStop 9 Jerkbait, 3.5", 3-4', Firetiger

The RipStop® tail design creates a fast-ripping, flashing swimbait action. Hard-stopping, forward motion stops on a dime, with a subtle shimmy before coming to a rest, then ever so slightly lifts its head with a super slow-rise. Cast & wind,...

Rapala RipStop 9 Jerkbait, 3.5", 3-4', Clown

The RipStop® tail design creates a fast-ripping, flashing swimbait action. Hard-stopping, forward motion stops on a dime, with a subtle shimmy before coming to a rest, then ever so slightly lifts its head with a super slow-rise. Cast & wind,...

Rapala X-Rap Otus, 9.75", 3-3/16 Oz, Live Rainbow Trout

A formidable creature, the X-Rap® Otus, combines Rapala's fish-catching X-Rap® construction with a beautifully color matched curl tail to create a seamless hybrid bait. With its slow sink rate and wide wafting tail, X-Rap® Otus is the ideal...

Rapala X-Rap Otus, 9.75", 3-3/16 Oz, Hot Pike

A formidable creature, the X-Rap® Otus, combines Rapala's fish-catching X-Rap® construction with a beautifully color matched curl tail to create a seamless hybrid bait. With its slow sink rate and wide wafting tail, X-Rap® Otus is the ideal...

Rapala Husky Jerk, 3 1/8", 4-6', Moldy Fruit

Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. SuspendingNeutral...

Rapala Husky Jerk, 3 1/8", 4-6', Juicy Lucy

Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. SuspendingNeutral...

Rapala Husky Jerk, 3 1/8", 4-6', Head Spin

Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. SuspendingNeutral...

Rapala Rippin' Rap Crankbait, 2.75", 7/8 oz, Voodoo Haze

The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system. Textured...

Rapala Rippin' Rap Crankbait, 2.75", 7/8 oz, Juicy Lucy

The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system. Textured...

Rapala Rippin' Rap Crankbait, 2.75", 7/8 oz, Black Light

The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system. Textured...

Rapala Ultra Light Minnow, 2.5", 2-3', Yellow Perch

Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice for...

Rapala Ultra Light Minnow, 2.5", 2-3', Rainbow Trout

Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice for...

Rapala Ultra Light Minnow, 2.5", 2-3', Firetiger

Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice for...

Rapala Ultra Light Minnow, 1.5", 2-3', Shad

Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice for...

Rapala Ultra Light Minnow, 1 1/2", 2'-3', Gold

Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice for...

Rapala OG Big Rocco Crankbait, 2.75", 6', Dark Brown Crawdad

From a passion of bait building as a childhood hobby to customizing lures as a professional angler, the Rapala OG Series is born of the sawdust from Ott DeFoe's Garage. The Rapala® OG Big Rocco® 6 is the sized up brother to OG Rocco® 5. It...

Rapala OG Big Rocco Crankbait, 2.75", 6', Bream

From a passion of bait building as a childhood hobby to customizing lures as a professional angler, the Rapala OG Series is born of the sawdust from Ott DeFoe's Garage. The Rapala® OG Big Rocco® 6 is the sized up brother to OG Rocco® 5. It...