Lures

Rapala CrushCity Mayor, 3", Salt/Scent Infused, Gizzard Shad, 8 Pack

To lead CrushCity™, you need to be dependable, adaptable and fearless, which is why the The Mayor™ is the perfect candidate to crush big bass. The Mayor™ is a swimbait you can leave tied on all season long to handle almost any...

Rapala CrushCity Freeloader, 4.25", Salt/Scent Infused, Sungill, 6 Pack

The Freeloader™ is the bait you want trailing along for the ride on your spinnerbait, vibrating jig or scrounger. Enticing Tail-Kicking Trailer Action Nose Hook, Weightless Texas Rig, Belly-Weighted Hook, or Use as a Soft Plastic Jerkbait...

Rapala CrushCity Heavy Hitter 3", Whitebait, 6 Pack

Heavy Hitter™ is the full contact brute you throw into the heaviest cover, to chase the nastiest, biggest fish. Designed to have a large profile and aggressive action to draw strikes from afar.   Super TPE (Thermoplastic Elastomer) -...

Rapala CrushCity Heavy Hitter 3" Perch, 6 Pack

Heavy Hitter™ is the full contact brute you throw into the heaviest cover, to chase the nastiest, biggest fish. Designed to have a large profile and aggressive action to draw strikes from afar. Super TPE (Thermoplastic Elastomer) - Floating...

Rapala CrushCity Heavy Hitter 3", Baitfish

Heavy Hitter™ is the full contact brute you throw into the heaviest cover, to chase the nastiest, biggest fish. Designed to have a large profile and aggressive action to draw strikes from afar. Super TPE (Thermoplastic Elastomer) - Floating...

Rapala CrushCity Cleanup Craw, 3.5", Salt/Scent Infused, Watermelon Red, 7 Pack

Like all CrushCity™ baits, the Cleanup Craw™ was crafted from the mind of Jacob Wheeler to make his dream craw bait. At 3.5 inches long, the Cleanup Craw™ is the ultimate bass snack. Tight Kicking Action Claws Perfect for...

Rapala CrushCity Cleanup Craw, 3.5", Salt/Scent Infused, Green Pumpkin Blue Pearl, 7 Pack

Like all CrushCity™ baits, the Cleanup Craw™ was crafted from the mind of Jacob Wheeler to make his dream craw bait. At 3.5 inches long, the Cleanup Craw™ is the ultimate bass snack. Tight Kicking Action Claws Perfect for...

Rapala CrushCity Cleanup Craw, 3.5", Salt/Scent Infused, California Craw, 7 Pack

Like all CrushCity™ baits, the Cleanup Craw™ was crafted from the mind of Jacob Wheeler to make his dream craw bait. At 3.5 inches long, the Cleanup Craw™ is the ultimate bass snack. Tight Kicking Action Claws Perfect for...

Rapala CrushCity Cleanup Craw, 3.5", Salt/Scent Infused, Black N Blue, 7 Pack

Like all CrushCity™ baits, the Cleanup Craw™ was crafted from the mind of Jacob Wheeler to make his dream craw bait. At 3.5 inches long, the Cleanup Craw™ is the ultimate bass snack.   Tight Kicking Action Claws Perfect for...

VMC Tungsten Moon Eye Jig, Sinking, 1/4 oz, #2/0 hook, White, 2pk

Tungsten round ball head provides best return on forward facing sonar. Broadhead keeper ensures straight rigging and no bulging with any plastics. Realistic 3d holographic eyes. 1X Strong Forged Round Bend Hi Carbon Steel Black Nickel Needle...

VMC Tungsten Moon Eye Jig, Sinking, 1/4 oz, #2/0 hook, Natural, 2 Pack

Tungsten round ball head provides best return on forward facing sonar. Broadhead keeper ensures straight rigging and no bulging with any plastics. Realistic 3d holographic eyes.   1X Strong Forged Round Bend Hi Carbon Steel Black Nickel Needle...

VMC Tungsten Moon Eye Jig, Sinking, 1/4 oz, #2/0 hook, Fruit Punch, 2pk

Tungsten round ball head provides best return on forward facing sonar. Broadhead keeper ensures straight rigging and no bulging with any plastics. Realistic 3d holographic eyes.   1X Strong Forged Round Bend Hi Carbon Steel Black Nickel Needle...

VMC Swingin' Ned Rig Jig, 1/8 Oz, #1 Hook, Black, 3 Pack

This design allows you to go heavy for longer casts, better bottom contact and deeper finesse presentations without sacrificing your bait's ability to stand straight up. Adjustable fluorocarbon keeper for rigging plastics straight or weedless...

VMC Swingin' Ned Rig Jig, 1/4 Oz, #1 Hook, Green Pumpkin, 3 Pack

This design allows you to go heavy for longer casts, better bottom contact and deeper finesse presentations without sacrificing your bait's ability to stand straight up. Adjustable fluorocarbon keeper for rigging plastics straight or weedless...

VMC Swingin' Ned Rig Jig, 1/4 Oz, #1 Hook, Black,3 Pack

This design allows you to go heavy for longer casts, better bottom contact and deeper finesse presentations without sacrificing your bait's ability to stand straight up. Adjustable fluorocarbon keeper for rigging plastics straight or weedless...

VMC Tungsten Moon Eye Jig, Sinking, 1/8 oz, #1/0 hook, White, 2 Pack

Tungsten round ball head provides best return on forward facing sonar. Broadhead keeper ensures straight rigging and no bulging with any plastics. Realistic 3d holographic eyes.   1X Strong Forged Round Bend Hi Carbon Steel Black Nickel Needle...

VMC Tungsten Moon Eye Jig, Sinking, 1/8 oz, #1/0 hook, Pink Fire UV, 2 Pack

Tungsten round ball head provides best return on forward facing sonar. Broadhead keeper ensures straight rigging and no bulging with any plastics. Realistic 3d holographic eyes.   1X Strong Forged Round Bend Hi Carbon Steel Black Nickel Needle...

VMC Tungsten Moon Eye Jig, Sinking, 1/8 oz, #1/0 hook, Natural, 2 Pack

Tungsten round ball head provides best return on forward facing sonar. Broadhead keeper ensures straight rigging and no bulging with any plastics. Realistic 3d holographic eyes.   1X Strong Forged Round Bend Hi Carbon Steel Black...

VMC Tungsten Moon Eye Jig, Sinking, 1/8 oz, #1/0 hook, Firetiger, 2 Pack

Tungsten round ball head provides best return on forward facing sonar. Broadhead keeper ensures straight rigging and no bulging with any plastics. Realistic 3d holographic eyes.   1X Strong Forged Round Bend Hi Carbon Steel Black...

VMC Tungsten Moon Eye Jig, Sinking, 1/8 oz, #1/0 hook, Fruit Punch, 2 Pack

Tungsten round ball head provides best return on forward facing sonar. Broadhead keeper ensures straight rigging and no bulging with any plastics. Realistic 3d holographic eyes.   1X Strong Forged Round Bend Hi Carbon Steel Black...

X Zone

The NEW X Zone Pro Series 2.75 Swammer Swimbait for proven fish catching design and features. The New 2.75" size is made with our innovative rib design, soft curved ribbed sides, a unique three-dimensional paddle tail with a keel...

X Zone2.75" Swammer, Chartreuse Pearl, 8 Pack

The NEW X Zone Pro Series 2.75 Swammer Swimbait for proven fish catching design and features. The New 2.75" size is made with our innovative rib design, soft curved ribbed sides, a unique three-dimensional paddle tail with a keel...

X Zone 2.75" Swammer, Sexy Shad, 8 Pack

The NEW X Zone Pro Series 2.75 Swammer Swimbait for proven fish catching design and features. The New 2.75" size is made with our innovative rib design, soft curved ribbed sides, a unique three-dimensional paddle tail with a keel...

X Zone 2.75" Swammer, Perch, 8 Pack

The NEW X Zone Pro Series 2.75 Swammer Swimbait for proven fish catching design and features. The New 2.75" size is made with our innovative rib design, soft curved ribbed sides, a unique three-dimensional paddle tail with a keel...

X Zone 2.75" Scented Stealth Minnow, Bass Candy, 9 Pack

The X Zone Lures Stealth Finesse Series Stealth Minnow is 2.75” and versatile enough to use in a variety of presentations. It is made with a unique blend of soft plastic ingredients that allows this bait to sit perfectly horizontal...

X Zone2.75" Scented Stealth Minnow, Pro Blue Red Pearl, 9 Pack

The X Zone Lures Stealth Finesse Series Stealth Minnow is 2.75” and versatile enough to use in a variety of presentations. It is made with a unique blend of soft plastic ingredients that allows this bait to sit perfectly horizontal...

X Zone 2.75" Scented Stealth Minnow, Watermelon Shad, 9 Pack

The X Zone Lures Stealth Finesse Series Stealth Minnow is 2.75” and versatile enough to use in a variety of presentations. It is made with a unique blend of soft plastic ingredients that allows this bait to sit perfectly horizontal...

X Zone 2.25" Scented Stealth Tube, Green Pumpkin Black Flake

The X Zone Lures Stealth Finesse Series Stealth Tube is 2.25” and works excellent when bass and super finicky and will not bite a larger tube. It is made with from high quality plastics and loaded with salt. This tube is made with a...

X Zone 2.25" Scented Stealth Tube, Dark Melon Purple, 8 Pack

The X Zone Lures Stealth Finesse Series Stealth Tube is 2.25” and works excellent when bass and super finicky and will not bite a larger tube. It is made with from high quality plastics and loaded with salt. This tube is made with a...

X Zone 2.25" Scented Stealth Tube, 309, 8 Pack

The X Zone Lures Stealth Finesse Series Stealth Tube is 2.25” and works excellent when bass and super finicky and will not bite a larger tube. It is made with from high quality plastics and loaded with salt. This tube is made with a...

X Zone 2.5" Scented Stealth Craw, 309, 6 Pack

The X Zone Lures Stealth Finesse Series Stealth Craw is 2.5” and is an ultra realistic crawfish profile that is made with X Zone’s special blend of soft plastic ingredients that allows the claws to float mimicking the...

X Zone 2.5" Scented Stealth Craw, Black Blue Flake, 6 Pack

The X Zone Lures Stealth Finesse Series Stealth Craw is 2.5” and is an ultra realistic crawfish profile that is made with X Zone’s special blend of soft plastic ingredients that allows the claws to float mimicking the...

X Zone 2.5" Scented Stealth Craw, Grass Craw, 6 Pack

The X Zone Lures Stealth Finesse Series Stealth Craw is 2.5” and is an ultra realistic crawfish profile that is made with X Zone’s special blend of soft plastic ingredients that allows the claws to float mimicking the...

X Zone 2.5" Scented Stealth Craw, Big Limit, 6 Pack

The X Zone Lures Stealth Finesse Series Stealth Craw is 2.5” and is an ultra realistic crawfish profile that is made with X Zone’s special blend of soft plastic ingredients that allows the claws to float mimicking the...

X Zone 2.25" Scented Stealth Tube, Touchdown, 6 Pack

The X Zone Lures Stealth Finesse Series Stealth Tube is 2.25” and works excellent when bass and super finicky and will not bite a larger tube. It is made with from high quality plastics and loaded with salt. This tube is made with a...

X Zone 2.25" Scented Stealth Tube, Great Lakes Sand, 8 Pack

The X Zone Lures Stealth Finesse Series Stealth Tube is 2.25” and works excellent when bass and super finicky and will not bite a larger tube. It is made with from high quality plastics and loaded with salt. This tube is made with a...

Northland Pitchin' Puppet 1 Oz, 2 3/4", #7 Hk, #8 Th Purple Wonder

For years anglers have been using vertical jigging lures like the Northland Puppet Minnow® as casting lures with great success. Finally, they have a tool designed just for the job. The Pitchin’ Puppet features a lead frame with an over-molded...

Z-Man Mulletron, LT 6", Mossback

Voted the Best New Saltwater Soft Bait at the 2023 ICAST show for good reason, an innovative top hook line-through harness, true-to-life mullet profile, photo printed realism, and 10X Tough ElaZtech® construction set the Mulletron LT apart from other...

Gamakatsu Under Spin Head, Size 4/0, 3/8oz

The Under Spin Head features Gamakatsu Heavy Cover 60-degree hook. The heavy wire and wide gap design of the Heavy Cover gives anglers a better hook up ratio and retention when using bulky swim baits. Ideal for heavy braid or fluorocarbon line. The head...

Berkley Fusion19 Swimbait Jighead, 1/2 Oz Pearl White, 3 Pack

Berkley Fusion19™ hooks are for everyone, from the novice to the avid angler. The Swimbait Jig Head features an ultra-realistic look and feel with a custom 40-degree pull point for optimal tracking and natural presentation for swimbaits and...

Berkley Fusion19 Swimbait Jighead, 1/2oz , Chartreuse, 3 Pack

Berkley Fusion19™ hooks are for everyone, from the novice to the avid angler. The Swimbait Jig Head features an ultra-realistic look and feel with a custom 40-degree pull point for optimal tracking and natural presentation for swimbaits and...

Berkley Fusion19 Swimbait Jighead, 1/2oz , Shad, 3 Pack

Berkley Fusion19™ hooks are for everyone, from the novice to the avid angler. The Swimbait Jig Head features an ultra-realistic look and feel with a custom 40-degree pull point for optimal tracking and natural presentation for swimbaits and...

Berkley Fusion19 Swimbait Jighead, 1/2oz , Red, 3 Pack

Berkley Fusion19 hooks are for everyone, from the novice to the avid angler. The Swimbait Jig Head features an ultra-realistic look and feel with a custom 40-degree pull point for optimal tracking and natural presentation for swimbaits and other soft...

Berkley Fusion19 Swimbait Jighead, 1/8oz , Pearl White, 3 Pack

Berkley Fusion19™ hooks are for everyone, from the novice to the avid angler. The Swimbait Jig Head features an ultra-realistic look and feel with a custom 40-degree pull point for optimal tracking and natural presentation for swimbaits and...

Berkley Fusion19 Swimbait Jighead, 1/4oz , Red, 3 Pack

Berkley Fusion19™ hooks are for everyone, from the novice to the avid angler. The Swimbait Jig Head features an ultra-realistic look and feel with a custom 40-degree pull point for optimal tracking and natural presentation for swimbaits and...

Berkley Fusion19 Swimbait Jighead,1/4oz , Pearl White, 3 Pack

Berkley Fusion19™ hooks are for everyone, from the novice to the avid angler. The Swimbait Jig Head features an ultra-realistic look and feel with a custom 40-degree pull point for optimal tracking and natural presentation for swimbaits and...

Berkley Fusion19 Swimbait Jighead, 1/4oz , 3 Pack Unpainted

Berkley Fusion19™ hooks are for everyone, from the novice to the avid angler. The Swimbait Jig Head features an ultra-realistic look and feel with a custom 40-degree pull point for optimal tracking and natural presentation for swimbaits and...

Berkley Fusion19 Swimbait Jighead, 3 PK, sz 1/4oz , Shad

Berkley Fusion19™ hooks are for everyone, from the novice to the avid angler. The Swimbait Jig Head features an ultra-realistic look and feel with a custom 40-degree pull point for optimal tracking and natural presentation for swimbaits and...

BerkleyFusion19 Swimbait Jighead, 1/4oz , Chartreuse, 3 Pack

Berkley Fusion19™ hooks are for everyone, from the novice to the avid angler. The Swimbait Jig Head features an ultra-realistic look and feel with a custom 40-degree pull point for optimal tracking and natural presentation for swimbaits and...

Mepps Bronze Slammer #5, 1/2 oz, Black Fire Craw

Mepps® is already known world-wide for using & manufacturing the finest quality components in the fishing industry, so we asked tournament anglers, how can we make the in-line spinner even better? That question led us to this answer: The Bronze...

Berkley Fusion19 Swimbait Jighead, 1/4oz , Unpainted, 3 Pack

Berkley Fusion19 hooks are for everyone, from the novice to the avid angler. The Swimbait Jig Head features an ultra-realistic look and feel with a custom 40-degree pull point for optimal tracking and natural presentation for swimbaits and other soft...

Berkley Fusion19 Swimbait Jighead, 1/8oz , Shad, 3 Pack, Shad

Berkley Fusion19 hooks are for everyone, from the novice to the avid angler. The Swimbait Jig Head features an ultra-realistic look and feel with a custom 40-degree pull point for optimal tracking and natural presentation for swimbaits and other soft...