Lures

Luhr Jensen Coyote Cyclone Flasher, 8 1/4", Froggy Glow Moon Jelly

The Coyote Cyclone™ Flasher is an easy pulling, fully rotating flasher. The flasher rolls in a wide elliptical pattern imparting fish attracting flash and motion to your presentation. The center “Cyclone” blade rotates independently...

Luhr Jensen Coyote Cyclone Flasher, 8 1/4", Fish Candy Purple Moon Jelly UV

The Coyote Cyclone™ Flasher is an easy pulling, fully rotating flasher. The flasher rolls in a wide elliptical pattern imparting fish attracting flash and motion to your presentation. The center “Cyclone” blade rotates independently...

Eppinger Daredevle Spinnie, Pink Diamonds, Nickle Back, 1/4oz

The original Dardevle spoon invented by Lou Eppinger in 1906 is the most iconic lure of all time. It has a unique strike triggering action have made it a favorite of knowledgeable fisherman across the globe. The Dardevle is available...

Eppinger Daredevle Spinnie, Pink Panther, Nickle Back, 1/4oz

The original Dardevle spoon invented by Lou Eppinger in 1906 is the most iconic lure of all time. It has a unique strike triggering action have made it a favorite of knowledgeable fisherman across the globe. The Dardevle is available...

Freedom Tackle Ultra-Diver 80 Shad Crankbait, 3.25", Purple Shad

The Freedom Tackle Ultra Diver Shad crankbait takes its name literally through its oversized bill. The 7/8 oz. Shad 80 version dives to 20-plus feet when cranked and reaches depths of more than 30 feet on the trolling line. The smaller 3/8 oz. Shad 65...

Freedom Tackle Ultra-Diver 80 Shad Crankbait, 3.25", Goby

The Freedom Tackle Ultra Diver Shad crankbait takes its name literally through its oversized bill. The 7/8 oz. Shad 80 version dives to 20-plus feet when cranked and reaches depths of more than 30 feet on the trolling line. The smaller 3/8 oz. Shad 65...

Freedom Tackle Ultra-Diver 80 Shad Crankbait, 3.25", Streak Shad

The Freedom Tackle Ultra Diver Shad crankbait takes its name literally through its oversized bill. The 7/8 oz. Shad 80 version dives to 20-plus feet when cranked and reaches depths of more than 30 feet on the trolling line. The smaller 3/8 oz. Shad 65...

Z-Man Razor Shadz Segmented Swimbait, 4 1/2", Ayu, Floating, 4pk

The quintessential ChatterBait trailer, the jointed body and forked tail of this 4.5” baitfish imitation provide the perfect profile and seductive wiggle on the back of your favorite bladed jig and can be fished for an entire session without the...

Eppinger Lil Devle, Black Devil, Brass Back, 1/8oz

The original Dardevle spoon invented by Lou Eppinger in 1906 is the most iconic lure of all time. It has a unique strike triggering action have made it a favorite of knowledgeable fisherman across the globe. The Dardevle is available...

Eppinger Lil Devle, Pink Panther, Nickle Back, 1/8oz

The original Dardevle spoon invented by Lou Eppinger in 1906 is the most iconic lure of all time. It has a unique strike triggering action have made it a favorite of knowledgeable fisherman across the globe. The Dardevle is available...

Eppinger Lil Devle, Pink Diamonds, Nickle Back, 1/8oz

The original Dardevle spoon invented by Lou Eppinger in 1906 is the most iconic lure of all time. It has a unique strike triggering action have made it a favorite of knowledgeable fisherman across the globe. The Dardevle is available...

Rapala CrushCity Mayor, 4", Salt/Scent Infused, Green Shad, 6pk

To lead CrushCity™, you need to be dependable, adaptable and fearless, which is why the The Mayor™ is the perfect candidate to crush big bass. The Mayor™ is a swimbait you can leave tied on all season long to handle almost any...

Rapala CrushCity Mayor, 4", Salt/Scent Infused, Red Craw, 6pk

To lead CrushCity™, you need to be dependable, adaptable and fearless, which is why the The Mayor™ is the perfect candidate to crush big bass. The Mayor™ is a swimbait you can leave tied on all season long to handle almost any...

Rapala CrushCity Mayor, 4", Salt/Scent Infused, Tennessee Shad, 6pk

To lead CrushCity™, you need to be dependable, adaptable and fearless, which is why the The Mayor™ is the perfect candidate to crush big bass. The Mayor™ is a swimbait you can leave tied on all season long to handle almost any...

Rapala CrushCity Mayor, 4", Salt/Scent Infused, Pro Blue Red Pearl, 6pk

To lead CrushCity™, you need to be dependable, adaptable and fearless, which is why the The Mayor™ is the perfect candidate to crush big bass. The Mayor™ is a swimbait you can leave tied on all season long to handle almost any...

Rapala CrushCity Mayor, 3", Salt/Scent Infused, Green Pumpkin, 8 Pack

To lead CrushCity™, you need to be dependable, adaptable and fearless, which is why the The Mayor™ is the perfect candidate to crush big bass. The Mayor™ is a swimbait you can leave tied on all season long to handle almost any...

Gibbs Minnow Jig #12, 1/2oz, Firetiger Green

"Designed Flexibility" of this sterling silver plated lure allows the fishermen to achieve the desired action simply by bending the lure. The one piece stainless steel wire, 3 extra strong rust resistant hook and extra heavy stainless split ring offer...

Freedom Tackle Sim Shad, Dark Goby, 1/2 oz

With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish. Nose-Down Sitting Position: One of the key secrets behind the Sim...

X Zone 6" Deception Worm, Houdini, 12pk

The X Zone Pro Series Deception Worm is Ultimate FLOATING Finesse Worm! Made from a specialized blend of soft plastic, when fished with a weight the Deception Worm will stand with its tail straight up off the bottom to tempt...

X Zone 6" MB Fat Finesse Worm, Morning Dawn, 8pk

The X Zone Pro Series MB Fat Finesse Worm is a slightly fatter alternative to a classic finesse worm. Show them something different! Classic finesse worm shape, just fatter! Catch more bass with a subtle presentation change!Besides its...

Northland Bro Bug Spoon, 1/4 Oz, Gold Shiner

Designed to match the hatch, its slender body resembles “young-of-the-year” baitfish or freshwater bloodworms, favorite wintertime targets of perch, bluegills, crappies and walleyes. “This spoon is super effective in a variety of...

Keitech Crazy Flapper, Green Pumpkin, 3.6" Twin Tail Craw/Creature, 7Pk

Keitech is proud to announce the release of our 1st. craw-type bait called the " Crazy Flapper". The "Keitech Crazy Flapper" can be Texas rigged, Fished on your favorite Jig head, used on the Drop shot and makes a great Jig trailer. The "Crazy Flapper"...

Z-Man Elaztech Curly Tailz Scented Curl Tail Grub, 4", Pearl, 5pk

Take one of the most time-tested inshore saltwater bait shapes, add our 10X Tough ElaZtech superplastic material, infuse it with fish-attracting Pro-Cure Super Gel, and you’ve got a 4” bait that will trigger strikes from redfish, seatrout,...

Z-Man Elaztech Jerk Shadz Scented Swimbait, 5", Nuked Pilchard Glow, 5pk

Whether you fish fresh or salt, shallow or deep, these Pro-Cure® Super Gel-infused, salt-impregnated, 10X Tough ElaZtech® superplastic forked tail soft jerkbaits are a must-have addition to your arsenal!   Built...

Z-Man Elaztech Jerk Shadz Scented Swimbait, 4", Nuked Pilchard Glow, 5pk

A super-lifelike, salt-impregnated soft jerkbait with a lively, split-tail design that perfectly emulates erratic baitfish action, Jerk ShadZ can be rigged weightless to achieve a slow, flutter presentation, or bottom bounced on a weighted hook or...

Northland Gypsi Jig 1/32 Oz, Luminescent, 2pk

Deadly on perch, crappies, sunfish and trout. Fish plain or tip with a small minnow, leech, worm, segmented grub or waxworm. Cast, vertically jig, drift or slow-troll. To keep jig at or above the level of the fish, and prevent it from falling to bottom...

Walleye Nation Creations Death Jig Rigs, 1/4 Oz, Single Prop Blade Jig Rig, 17lb Mono, Treble/Single Hook combo, Blue Shiner

Unlock the ultimate walleye weapon with the Death Jig – engineered for precision, designed for destruction! Its unique action, lifelike movement, and perfect balance make it irresistible to even the most stubborn fish. Whether you're...

Walleye Nation Creations Death Jig Rigs, 1/4 Oz, Single Prop Blade Jig Rig, 17lb Mono, Treble/Single Hook combo, Glitter Shad

Unlock the ultimate walleye weapon with the Death Jig – engineered for precision, designed for destruction! Its unique action, lifelike movement, and perfect balance make it irresistible to even the most stubborn fish. Whether you're...

Walleye Nation Creations Death Jig Rigs, 1/4 Oz, Single Prop Blade Jig Rig, 17lb Mono, Treble/Single Hook combo, Golden Rootbeer

Unlock the ultimate walleye weapon with the Death Jig – engineered for precision, designed for destruction! Its unique action, lifelike movement, and perfect balance make it irresistible to even the most stubborn fish. Whether you're...

Berkley PowerBait 2.5" Minnotator 1/8 Oz, Fire Tiger, 2 Pack

Realism and natural action in an easy-to-fish pre-rigged package! Not just in the north country, but country wide, realism and ease of use are king. The Minnotator does exactly what the name conveys. Imitates a minnow or baitfish. The integrated...

Berkley PowerBait 2.5" Minnotator 1/8 Oz, Silver Smelt, 2 Pack

Realism and natural action in an easy-to-fish pre-rigged package! Not just in the north country, but country wide, realism and ease of use are king. The Minnotator does exactly what the name conveys. Imitates a minnow or baitfish. The integrated...

Berkley PowerBait 2.5" Minnotator 1/8 Oz, Golden Shiner, 2 Pack

Realism and natural action in an easy-to-fish pre-rigged package! Not just in the north country, but country wide, realism and ease of use are king. The Minnotator does exactly what the name conveys. Imitates a minnow or baitfish. The integrated...

Berkley PowerBait 2.5" Minnotator 1/8 Oz, Orange Tiger, 2 Pack

Realism and natural action in an easy-to-fish pre-rigged package! Not just in the north country, but country wide, realism and ease of use are king. The Minnotator does exactly what the name conveys. Imitates a minnow or baitfish. The integrated...

Berkley PowerBait 2.5" Minnotator 1/8 Oz, Lemon Head Glow, 2 Pack

Realism and natural action in an easy-to-fish pre-rigged package! Not just in the north country, but country wide, realism and ease of use are king. The Minnotator does exactly what the name conveys. Imitates a minnow or baitfish. The integrated...

Walleye Nation Creations Lil SB Reaper Square Bill Crankbait, 3.5", 8' Dive, #6 Hook, Antifreeze

Introducing the "LIL SB Reaper". With it's baitfish profile and versatile use it gives a unique offering to wary walleye. Works great for casting and trolls well behind boards, dipsies, or by itself. It boasts strong hooks and loud rattles. A...

Walleye Nation Creations Lil SB Reaper Square Bill Crankbait, 3.5", 8' Dive, #6 Hook, Atomic Shad

Introducing the "LIL SB Reaper". With it's baitfish profile and versatile use it gives a unique offering to wary walleye. Works great for casting and trolls well behind boards, dipsies, or by itself. It boasts strong hooks and loud rattles. A...

Freedom Tackle Herring Cutbait, 3.5", Watermelon

This hard-bodied trolling lure has a tantalizing roll when used in many different trolling applications. It has the perfect action when trolled behind a flasher, a paddle or on its own. The Herring can be run behind a dipsy or down-rigger to cover the...

Freedom Tackle Ultra-Diver 65 Shad Crankbait, 2.5", Golden Shad

The Freedom Tackle Ultra Diver Shad crankbait takes its name literally through its oversized bill. The 7/8 oz. Shad 80 version dives to 20-plus feet when cranked and reaches depths of more than 30 feet on the trolling line. The smaller 3/8 oz. Shad 65...

Freedom Tackle Ultra-Diver 80 Shad Crankbait, 3.25", Ghost Gill

The Freedom Tackle Ultra Diver Shad crankbait takes its name literally through its oversized bill. The 7/8 oz. Shad 80 version dives to 20-plus feet when cranked and reaches depths of more than 30 feet on the trolling line. The smaller 3/8 oz. Shad 65...

Freedom Tackle Ultra-Diver 80 Shad Crankbait, 3.25", Firetiger

The Freedom Tackle Ultra Diver Shad crankbait takes its name literally through its oversized bill. The 7/8 oz. Shad 80 version dives to 20-plus feet when cranked and reaches depths of more than 30 feet on the trolling line. The smaller 3/8 oz. Shad 65...

Freedom Tackle Ultra-Diver 80 Shad Crankbait, 3.25", Blood Craw

The Freedom Tackle Ultra Diver Shad crankbait takes its name literally through its oversized bill. The 7/8 oz. Shad 80 version dives to 20-plus feet when cranked and reaches depths of more than 30 feet on the trolling line. The smaller 3/8 oz. Shad 65...

Freedom Tackle Ultra-Diver 80 Shad Crankbait, 3.25", Barbie

The Freedom Tackle Ultra Diver Shad crankbait takes its name literally through its oversized bill. The 7/8 oz. Shad 80 version dives to 20-plus feet when cranked and reaches depths of more than 30 feet on the trolling line. The smaller 3/8 oz. Shad 65...

Freedom Tackle Ultra-Diver 80 Shad Crankbait, 3.25", Green Craw

The Freedom Tackle Ultra Diver Shad crankbait takes its name literally through its oversized bill. The 7/8 oz. Shad 80 version dives to 20-plus feet when cranked and reaches depths of more than 30 feet on the trolling line. The smaller 3/8 oz. Shad 65...

Z-Man Big Blade Chatterbait, 5/8oz, Black / Blue Candy

An upsized ChatterBlade coupled with the classic, patented ChatterBait design produces maximum thump and vibration that calls in the big ones from afar. Designed by ChatterBait pro and tournament champion Bryan Thrift, the Big Blade ChatterBait announces...

Z-Man Big Blade Chatterbait, 1/2oz, Green Pumpkin Candy

An upsized ChatterBlade coupled with the classic, patented ChatterBait design produces maximum thump and vibration that calls in the big ones from afar. Designed by ChatterBait pro and tournament champion Bryan Thrift, the Big Blade ChatterBait announces...

Z-Man Big Blade Chatterbait, 5/8oz, Chartreuse White Orange

An upsized ChatterBlade coupled with the classic, patented ChatterBait design produces maximum thump and vibration that calls in the big ones from afar. Designed by ChatterBait pro and tournament champion Bryan Thrift, the Big Blade ChatterBait announces...

Gamakatsu MaxEye Jig Swim Head, Dual Keepers, 3/8 oz, 3/0 Hook, Chrome Chartreuse, 3pk

When it comes to drawing strikes from predatory fish such as walleye, Gamakatsu’s MaxEye jigs are as good as it gets. This premium jig features highly detailed life- like eyes and a durable paint finish that will not chip or flake. It also boasts a...

Gamakatsu MaxEye Jig Pill Head, Dual Keepers, 3/8 oz, 2/0 Hook, Chrome Perch, 3pk

When it comes to drawing strikes from predatory fish such as walleye, Gamakatsu’s MaxEye jigs are as good as it gets. This premium jig features highly detailed life-like eyes and a durable paint finish that will not chip or flake. It also boasts a...

Gamakatsu MaxEye Jig Swim Head, Dual Keepers, 3/8 oz, 3/0 Hook, Glow Silver Sparkle, 3pk

When it comes to drawing strikes from predatory fish such as walleye, Gamakatsu’s MaxEye jigs are as good as it gets. This premium jig features highly detailed life- like eyes and a durable paint finish that will not chip or flake. It also boasts a...

Gamakatsu MaxEye Jig Pill Head, Dual Keepers, 3/8 oz, 2/0 Hook, Chrome Blue, 3pk

When it comes to drawing strikes from predatory fish such as walleye, Gamakatsu’s MaxEye jigs are as good as it gets. This premium jig features highly detailed life-like eyes and a durable paint finish that will not chip or flake. It also boasts a...

Gamakatsu MaxEye Jig Pill Head, Dual Keepers, 3/8 oz, 2/0 Hook, Firetiger Sparkle, 3pk

When it comes to drawing strikes from predatory fish such as walleye, Gamakatsu’s MaxEye jigs are as good as it gets. This premium jig features highly detailed life-like eyes and a durable paint finish that will not chip or flake. It also boasts a...

Gamakatsu MaxEye Jig Pill Head, Dual Keepers, 3/8 oz, 2/0 Hook, Chrome Pink, 3pk

When it comes to drawing strikes from predatory fish such as walleye, Gamakatsu’s MaxEye jigs are as good as it gets. This premium jig features highly detailed life-like eyes and a durable paint finish that will not chip or flake. It also boasts a...