Lures

Berkley Hit Stick 4 1/2", 1/3oz, Fusion 19 hooks, Sun Set 84

After 15 years, the code has been broken! Never before has a plastic bait been able to achieve the unique, high-speed rolling balsa action – but the Berkley® Hit Stick has done just that. True balsa-like action with the weight, durability, and...

Berkley Hit Stick 4 1/2", 1/3oz, Fusion 19 hooks, Yellow Perch

After 15 years, the code has been broken! Never before has a plastic bait been able to achieve the unique, high-speed rolling balsa action – but the Berkley® Hit Stick has done just that. True balsa-like action with the weight, durability, and...

Berkley Hit Stick 4 1/2", 1/3oz, Fusion 19 hooks, Crazy Steel

After 15 years, the code has been broken! Never before has a plastic bait been able to achieve the unique, high-speed rolling balsa action – but the Berkley® Hit Stick has done just that. True balsa-like action with the weight, durability, and...

Northland Reed-Runner Classic Single Spin Spinnerbait 1/4 Oz, Crawfish

Virtually weedless, and deadly around weeds, reeds, rocks, brush and timber for large predator gamefish Great for bass, pike and muskies. Catches fish spring through fall. Ideal for casting and trolling around lily pads, reeds, weeds, brush, timber and...

Z-Man ChatterSpike, 4.5", Fire Craw, 5 Pack

Featuring a pintail baitfish profile and segmented body, the ChatterSpike pairs perfectly with all standard bass-sized ChatterBait bladed jigs to produce an enticing, undulating action at all retrieve speeds. Its 10X Tough ElaZtech construction ensures...

Z-Man ChatterSpike, 4.5", BlueGill, 5 Pack

Featuring a pintail baitfish profile and segmented body, the ChatterSpike pairs perfectly with all standard bass-sized ChatterBait bladed jigs to produce an enticing, undulating action at all retrieve speeds. Its 10X Tough ElaZtech construction ensures...

Keitech Easy Shiner , 2" Male Perch, 12 Pack

These versatile swim baits come in three sizes to match any fishing conditions. Keitech's original two-tone color injection process uses different types of salted plastics to achieve fantastic balance and action. These baits can be fished many ways. The...

Keitech Easy Shiner, 5" Shad, 5 Pack

These versatile swim baits come in three sizes to match any fishing conditions. Keitech's original two-tone color injection process uses different types of salted plastics to achieve fantastic balance and action. These baits can be fished many ways. The...

Keitech Fat Swing Impact, 2.8" Bluegill, 8 Pack

Keitech's revolutionary two-tone injection process uses several different types of salted plastics to achieve perfect balance & action. The most impressive feature of these great swim baits is the ability to maintain a perfect swimming motion at any...

Keitech Salty Core Tube, 4.5" Green Pumpkin Blue Flake, 6 Pack

Fished on the traditional Texas-rig, the Salty Core Tube's 1/2 oz. weight allows the angler to easily cast the Salty Core with little or no additional weight. When reverse rigged, the Keitech Salty Core Tube perfectly emulates feeding prey with its...

Keitech Easy Shiner, 8" Sexy Shad, 2 Pack

These versatile swim baits come in three sizes to match any fishing conditions. Keitech's original two-tone color injection process uses different types of salted plastics to achieve fantastic balance and action. These baits can be fished many ways. The...

Berkley PowerBait Jerk Shad, 5" Houdini, 10 Pk

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,...

Berkley PowerBait Minnow, 3" 15Pk, Pearl White

Split tail design provides subtle, finesse presentation. Great for jig trailers, spinner rigs or other bottom bouncing rigs. Ideal for crappie, panfish, bass, walleye, and trout.

Berkley Bullet Pop 80, 3 1/4" 1/2 Oz, Perfect Ghost

Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. Its sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added flash...

Berkley Choppo Topwater Bait, Cupped Propeller Tail, 3" size, 1/2oz, Bluegill

Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and Wind the Berkley Choppo around cover and in open water for a serious waking action. The Choppo's durable...

LiveTarget Frog Hollow Body Topwater Lure, 2 1/4", 1/0 Hook, 5/8 oz, Tan/Brown

This frog features an anatomically correct shape for the body including lifelike molded legs on the belly of the bait and a large eye. But the best feature is the custom hook they've made. The soft rubber body is going to collapse easily on the hookset...

Northland Jungle Jig 3/8 Oz, Black & Blue

A totally weedless crawfish flippin jig developed to penetrate the dense, dark, deep jungle. Features a sleek bullet head, Eagle Claw wide-gap hook and thumping "Buck Shot" rattle claws. Also features Limber Legs silicone skirt, and a heavy weedless...

Northland Jungle Jig 3/8 Oz, Pumpkin Craw

A totally weedless crawfish flippin jig developed to penetrate the dense, dark, deep jungle. Features a sleek bullet head, Eagle Claw wide-gap hook and thumping "Buck Shot" rattle claws. Also features Limber Legs silicone skirt, and a heavy weedless...

Northland Rattlin Jungle Jig, 5/8 Oz, Black/Blue

A totally weedless crawfish flippin jig developed to penetrate the dense, dark, deep jungle. Features a sleek bullet head, Eagle Claw wide-gap hook and thumping "Buck Shot" rattle claws. Also features Limber Legs silicone skirt, and a heavy weedless...

Keitech Fat Swing Impact Original Sexy Shad, 2.8", 8 Pack

Keitech's revolutionary two-tone injection process uses several different types of salted plastics to achieve perfect balance & action. The most impressive feature of these great swim baits is the ability to maintain a perfect swimming motion at any...

Keitech Fat Swing Impact 5.8" Fire Craw, 4 Pack

Keitech's revolutionary two-tone injection process uses several different types of salted plastics to achieve perfect balance & action. The most impressive feature of these great swim baits is the ability to maintain a perfect swimming motion at any...

Keitech 5" Easy Shiner, Fire Craw, 5 Pack

These versatile swim baits come in three sizes to match any fishing conditions. Keitech's original two-tone color injection process uses different types of salted plastics to achieve fantastic balance and action. These baits can be fished many ways. The...

Berkley PowerBait Pit Boss 4", Skeet's Hot Craw, 8 Pack

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,...

Berkley PowerBait Pit Boss 4", Black/Blue Flakes, 8 Pack

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,...

Northern King Size C5L Trolling Spoon, 1/4 oz, 2 7/16" Glowing Cop Cruiser

Size C5L Trolling Spoon, 1/4 oz, 2 7/16" Glowing Cop Cruiser - Single Hook

Northern King 28 CCG-S Trolling Spoon Size 28, 1/2oz, 3 3/4", The Glowing Cop

In 1984, the legendary Northern King trolling spoon was born. Offering reliable, fish catching action at a wide effective speed range, these genuine silver plated spoons reflect light at lower depths. Proudly made in Canada with quality American...

Z-Man Chatterbait Flashback Mini Bladed Swim Jig, 1/16 oz, Gold/Black

Combining a holographic soft plastic minnow body with a downsized version of Z-Man's exclusive ChatterBait creates a unique bait that is deadly on panfish, trout, crappie, bass, and more! On the retrieve, these baits feature an exaggerated side-to-side...

Berkley Power Blade Compact C/C Spinnerbait, 3/8oz, White

The Berkley Power Blade Compact was designed with a focus on performance and technique-specific uses. With a hidden weight construction and a smaller wire shape, this line is ideal for when you need weight without bulk. The Fusion19 O'Shaughnessy...

Berkley Power Blade Compact C/W Spinnerbait, 1/2oz, White Chartreuse

The Berkley Power Blade Compact was designed with a focus on performance and technique-specific uses. With a hidden weight construction and a smaller wire shape, this line is ideal for when you need weight without bulk. The Fusion19 O'Shaughnessy...

Berkley Power Blade Compact C/W Spinnerbait, 3/4oz, White Chartreuse

The Berkley Power Blade Compact was designed with a focus on performance and technique-specific uses. With a hidden weight construction and a smaller wire shape, this line is ideal for when you need weight without bulk. The Fusion19 O'Shaughnessy...

Berkley Power Blade Compact Spinnerbait, 3/8 oz, Colorado Colorado, White Chartreuse

Designed with professional angler and expert spinnerbait fisherman Edwin Evers, the Berkley Power Blade breathes modern design and execution into an old school technique. Utilizing a smaller profile and built with long lasting premium componentry, the...

Berkley Power Blade Compact Spinnerbait, 1/2 oz, Colorado Willow, Golden Shiner

Designed with professional angler and expert spinnerbait fisherman Edwin Evers, the Berkley Power Blade breathes modern design and execution into an old school technique. Utilizing a smaller profile and built with long lasting premium componentry, the...

Berkley Power Blade Standard Spinnerbait, 1/2 oz, Colorado Willow, Hot Slaw

The Berkley Power Blade Standard is a collaborative creation with professional angler Edwin Evers, reinvigorating the traditional spinnerbait technique with modern design and top-tier components. Standard Power Blade series is thoughtfully engineered...

Berkley Power Blade Standard Spinnerbait, 1/2 oz, Colorado Willow, Shad Spawn

Designed with professional angler and expert spinnerbait fisherman Edwin Evers, the Berkley Power Blade breathes modern design and execution into an old school technique. Engineered with performance and technique specific application in mind, the...

Live Target Yellow Perch Rattlebait, 2" 1/4 Oz, Glow/UV

The LIVETARGET Yellow Perch Rattlebait is the ultimate searching tool. Its loud, harmonic rattle can be heard chiming from well below the surface, attracting all freshwater game fish. It's strategically designed to have a realistic Yellow Perch profile...

Live Target Yellow Perch Rattlebait, 3" 1/4 Oz, Florescent/UV

The LIVETARGET Yellow Perch Rattlebait is the ultimate searching tool. Its loud, harmonic rattle can be heard chiming from well below the surface, attracting all freshwater game fish. It's strategically designed to have a realistic Yellow Perch profile...

Rapala X-Rap Jerkbait, 4", 7/16 oz, Parrot

The Rapala X-Rap 10 Shallow Diving Jerkbait is a versatile jerkbait that exhibits the classic X-Rap "Slashbait Action." This 4-inch bait has a stainless steel thru-wire construction and flash feather teaser tail. Textured body and internal holographic...

Live Target Yellow Perch Shallow Dive Jerkbait, 1'-2', 3-5/8", #4 Hooks, 9/16 oz, Natural

Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and...

Arbogast Hula Popper Topwater Popper, 2 1/4", 5/8 oz, Perch

The legendary Arbogast Hula Popper is as deadly on bass, pike and other game fish today as it was when it first hit the market more than 60 years ago. The Hula Popper's pulsating skirt makes the difference a" even during the pause it moves like something...

Arbogast Hula Popper Topwater Popper, 2", 3/8 oz, Cricket Frog

The legendary Arbogast Hula Popper is as deadly on bass, pike and other game fish today as it was when it first hit the market more than 60 years ago. The Hula Popper's pulsating skirt makes the difference a" even during the pause it moves like something...

Freedom Tackle Mischief Minnow 3.5" Floating, Chartreuse Pearl

Freedom Tackle 45103 Mischief Minnow 3.5" Floating, Chartreuse Pearl, #6 Gamakatsu Hooks, White Blade

LiveTarget Frog Hollow Body Popper Topwater Lure, 2 1/2", 5/0 Hook, 1/2 oz, Green/Yellow, Floating

Personally designed as a Signature Series product by LIVETARGET Pro Angler and TV personality Scott Martin, the Hollow Body Frog Popper will soon become a favorite to the seasoned top water angler. The narrow profile and cupped face make this bait easy...

Arbogast Hula Popper Topwater Popper, 2 1/4", 5/8 oz, Bullfrog

The legendary Arbogast Hula Popper is as deadly on bass, pike and other game fish today as it was when it first hit the market more than 60 years ago. The Hula Popper's pulsating skirt makes the difference a" even during the pause it moves like something...

Arbogast Hula Popper 2" 3/8 Oz, Wounded Perch

The Arbogast Hula Popper is a true legend in topwater lures. More bass have been caught on the Hula Popper than any other skirted topwater bait.

Berkley BHBCP75-BKCH Choppo Topwater Bait, 3" size, 1/2oz, Black Chrome

Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and Wind the Berkley Choppo around cover and in open water for a serious waking action. The Choppo's durable...

Berkley Choppo Topwater Bait, 3" 1/2 Oz, Perfect Ghost

Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and Wind the Berkley Choppo around cover and in open water for a serious waking action. The Choppo's durable...

Berkley Choppo Topwater Bait, Cupped Propeller Tail, 3 Sexy Back"

Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and Wind the Berkley Choppo around cover and in open water for a serious waking action. The Choppo's durable...

Z-Man Project Z Chatterbait Bladed Swim Jig, 1/2 oz, Houdini

Spec’d out by our ProZ, this primo USA-made bladed jig features a streamlined fish-shaped head, custom long shank VMC® jig hook, Z-Tie™ double umbrella EZ Skirt®, dual conical trailer keepers, super strong quick-clip line tie, and of...

Z-Man Project Z Chatterbait Bladed Swim Jig, 3/4 oz, Black/Blue

Spec’d out by our ProZ, this primo USA-made bladed jig features a streamlined fish-shaped head, custom long shank VMC® jig hook, Z-Tie™ double umbrella EZ Skirt®, dual conical trailer keepers, super strong quick-clip line tie, and of...

Z-Man Project Z Chatterbait Bladed Swim Jig, 3/4 oz, Breaking Beam

Spec’d out by our ProZ, this primo USA-made bladed jig features a streamlined fish-shaped head, custom long shank VMC® jig hook, Z-Tie™ double umbrella EZ Skirt®, dual conical trailer keepers, super strong quick-clip line tie, and of...

Z-Man Project Z Chatterbait Bladed Swim Jig, 3/4 oz, Pearl Ghost

Fueled by the wants, needs, and recommendations of avid anglers the world over, the Project Z ChatterBait is Z-Man's top-of-the-line bladed swim jig, taking the proven versatility and fish-catching performance of The Original ChatterBait to an entirely...

Z-Man Project Z Chatterbait Bladed Swim Jig, 3/4 oz, Dark Green Pumpkin

Fueled by the wants, needs, and recommendations of avid anglers the world over, the Project Z ChatterBait is Z-Man's top-of-the-line bladed swim jig, taking the proven versatility and fish-catching performance of The Original ChatterBait to an entirely...