Lures

Berkley PowerBait Drip Swimmer, 5 in, Ghost Perch, 4 Pack

The Drip Swimmer is designed to exploit finesse techniques through ultra-realistic design, action and color. The internal core provides added realism especially in translucent colors with unmatched...

Berkley PowerBait Drip Swimmer, 5 in, HD Spottail Shiner, 4 Pack

The Drip Swimmer is designed to exploit finesse techniques through ultra-realistic design, action and color. The internal core provides added realism especially in translucent colors with unmatched...

Berkley PowerBait Drip Swimmer, 5 in, HD Blacknose Shiner, 4 Pack

The Drip Swimmer is designed to exploit finesse techniques through ultra-realistic design, action and color. The internal core provides added realism especially in translucent colors with unmatched...

Berkley PowerBait Drip Swimmer, 5 in, White Shiner, 4 Pack

The Drip Swimmer is designed to exploit finesse techniques through ultra-realistic design, action and color. The internal core provides added realism especially in translucent colors with unmatched...

Berkley PowerBait Drip Swimmer, 4 in, HD Emerald Shiner, 5 Pack

The Drip Swimmer is designed to exploit finesse techniques through ultra-realistic design, action and color. The internal core provides added realism especially in translucent colors with unmatched...

Berkley PowerBait Drip Swimmer, 4 in, HD Blacknose Shiner, 5 Pack

The Drip Swimmer is designed to exploit finesse techniques through ultra-realistic design, action and color. The internal core provides added realism especially in translucent colors with unmatched...

Berkley PowerBait Drip Swimmer, 4 in, Black Shad, 5 Pack

The Drip Swimmer is designed to exploit finesse techniques through ultra-realistic design, action and color. The internal core provides added realism especially in translucent colors with unmatched...

Berkley PowerBait Drip Swimmer, 3 in, White Shiner, 6 Pack

The Drip Swimmer is designed to exploit finesse techniques through ultra-realistic design, action and color. The internal core provides added realism especially in translucent colors with unmatched...

Berkley PowerBait Drip Minnow, 4 in, Ghost Perch, 5 Pack

The Drip Minnow is designed to exploit finesse techniques through ultra-realistic design, action and color. The internal core provides added realism especially in translucent colors with unmatched...

Berkley PowerBait Drip Minnow, 4 in, HD Spottail Shiner, 5 Pack

The Drip Minnow is designed to exploit finesse techniques through ultra-realistic design, action and color. The internal core provides added realism especially in translucent colors with unmatched...

Berkley PowerBait Drip Minnow, 4 in, HD Emerald Shiner, 5 Pack

The Drip Minnow is designed to exploit finesse techniques through ultra-realistic design, action and color. The internal core provides added realism especially in translucent colors with unmatched...

Berkley PowerBait Drip Minnow, 4 in, Blue Liner, 5 Pack

The Drip Minnow is designed to exploit finesse techniques through ultra-realistic design, action and color. The internal core provides added realism especially in translucent colors with unmatched...

Berkley PowerBait Drip Minnow, 3 in, White Shiner, 6 Pack

The Drip Minnow is designed to exploit finesse techniques through ultra-realistic design, action and color. The internal core provides added realism especially in translucent colors with unmatched...

Snag Proof Zoo Pop, 3/8 Oz, Black

The Zoo Pop™ offers a unique popping action that floats at rest brings finesse fishing to power frog fishing. A soft hollow body creates standout popping action in a finesse profile to cause reaction...

Freedom Tube Jig Head, 2/0 3/8 Oz, 3 Pack

The Freedom Tube Jig Head is a revolutionary design that we nicknamed “The Whale” because of its unique body shape. “The Whale” head design places more of its zinc-body, below the hook to keep the...

Freedom Swimbait Jig Head, 4/0 1/4 Oz, Green Pumpkin, 3 Pack

Realism and performance are what drove us to build FT Swimbait Head. Performance starts with the FT proprietary no-slip trailer holder which keeps your soft plastics practically locked to the premium...

Freedom Speed Freak Full Frame, 1/2 Oz Spinnerbait, Mouse

The new FT Speed Freak Spinnerbait can achieve high speed retrieves because of its unique lead jig head design cuts through the water better creating less lift with the bait. While the the raised...

Freedom Speed Freak Full Frame, 3/8 Oz Spinnerbait, Blue Gill

The new FT Speed Freak Spinnerbait can achieve high speed retrieves because of its unique lead jig head design cuts through the water better creating less lift with the bait. While the the raised...

Freedom Speed Freak Full Frame, 3/8 Oz Spinnerbait, Chartreuse White

The new FT Speed Freak™ Spinnerbait can achieve high speed retrieves because of its unique lead jig head design cuts through the water better creating less lift with the bait. While the the raised...

NetBait BaitFuel Infused Tubes 2.5", Dark Melon Gold Purple, 8 Pack

Our Finesse Series Tubes are rewriting the rules when it comes to tube fishing and smallmouth bass! NetBait Finesse Series Tubes outperform others because of an important design feature – body to...

Berkley Fusion19 Swimbait Jighead 3/0, 1/4oz , Red, 3 Pack

Purpose-Built for Forward Facing Sonar - The Finisher hits on all the fast dropping, hard gliding and fish provoking actions of glide baits plus ups the anti to give the angler the control to...

Berkley Finisher Glide Bait, Sinking, 3.5", 3/4oz, Perch

Purpose-Built for Forward Facing Sonar - The Finisher hits on all the fast dropping, hard gliding and fish provoking actions of glide baits plus ups the anti to give the angler the control to...

Berkley Bullet Pop 80,3 1/4'', Size 4 Fusion19 treble, Bone

Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. Its sleek tail weighted design provides excellent casting performance while the...

Berkley Bullet Pop 80, 3 1/4'', Black Chrome

Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. Its sleek tail weighted design provides excellent casting performance while the...

Rapala Rippin' Rap, Crankbait, 2-1/2", 1/2 oz, #6 & 8 Hooks, Bad Lipstick

The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented...

Rapala Rippin' Rap, Crankbait, 2-1/2", 1/2 oz, #6 & 8 Hooks, Fruit Bowl

The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented...

Rapala Jigging Shadow Rap, 2 3/4", 3/8oz, #8 Hook, Bad Lipstick

Following in the footsteps of the legend, yet lighter than the original Rapala® Jigging Rap®, the Jigging Shadow Rap® features a slower darting action. Designed for vertical jigging, the broader...

Rapala Jigging Shadow Rap, 2 3/4", 3/8oz, #8 Hook, Moldy Fruit

Following in the footsteps of the legend, yet lighter than the original Rapala® Jigging Rap®, the Jigging Shadow Rap® features a slower darting action. Designed for vertical jigging, the broader...

Rapala Jigging Shadow Rap, 2 3/4", 3/8oz, #8 Hook, Juicy Lucy

Following in the footsteps of the legend, yet lighter than the original Rapala® Jigging Rap®, the Jigging Shadow Rap® features a slower darting action. Designed for vertical jigging, the broader...

Rapala Jigging Shadow Rap, 2 3/4", 3/8oz, #8 Hook, Glow Pink Squirrel

Following in the footsteps of the legend, yet lighter than the original Rapala® Jigging Rap®, the Jigging Shadow Rap® features a slower darting action. Designed for vertical jigging, the broader...

Berkley PowerBait Drip Minnow, 3", HD Blacknose Shiner, 6 Pack

The Drip Minnow is designed to exploit finesse techniques through ultra-realistic design, action and color. The internal core provides added realism especially in translucent colors with unmatched...

Berkley PowerBait Drip Minnow, 4", HD Blacknose Shiner, 5 Pack

The Drip Minnow is designed to exploit finesse techniques through ultra-realistic design, action and color. The internal core provides added realism especially in translucent colors with unmatched...

Northland Bro Bug Spoon, 1/4 Oz, Super Glo Chub

Northland Bro Bug Spoon, 1/4 Oz, Super Glo Redfish

Northland BBS4-93 Bro Bug Spoon 1/Cd 1/4oz Super Glo Redfish

Northland Bro Bug Spoon, 1/4 Oz, Purple Wonder

  

Northland Bro Bug 1/16 Oz Spoons, 3 Pack

Be ready with a killer ice lure for all conditions with the Northland Bro Bug® Ice Spoon Kit. With bulging eyes that are bigger and buggier than ever, the redesigned Northland Bro Bug has enough body...

Rapala Rippin Rap 06, 2 1/2", 1/2 oz, Lipless, Juicy Lucy

The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented...

Rapala CrushCity The Jerk 3.75" Perch, 7 Pack

Coast to Coast, The Jerk™ is the Canadian Staple shape, mimicking any forage minnow and taking the heat from all predators. <

Rapala CrushCity The Jerk 5", Perch, 5 Pack

Coast to Coast, The Jerk is the Canadian Staple shape, mimicking any forage minnow and taking the heat from all predators.

Rapala CrushCity The Jerk 5" Bombshell, 5 Pack

Coast to Coast, The Jerk™ is the Canadian Staple shape, mimicking any forage minnow and taking the heat from all predators. <

RapalaCrushCity Mooch Minnow, 3 1/2", Sungill, 6 Pack

he Mooch Minnow™ combines the best features of both a minnow-style bait and swimbait and seamlessly transitions from a jig head to a drop shot rig. Whether shaken, reeled, or dragged, this versatile...

Rapala CrushCity Mooch Minnow, 3 1/2", Sexy Shad, 6 Pack

The Mooch Minnow™ combines the best features of both a minnow-style bait and swimbait and seamlessly transitions from a jig head to a drop shot rig. Whether shaken, reeled, or dragged, this...

Rapala CrushCity Mooch Minnow, 3 1/2", Perch, 6 Pack

The Mooch Minnow combines the best features of both a minnow-style bait and swimbait and seamlessly transitions from a jig head to a drop shot rig. Whether shaken, reeled, or dragged, this versatile...

Rapala CrushCity Mooch Minnow, 3 1/2", Chartreuse Pearl, 6 Pack

The Mooch Minnow™ combines the best features of both a minnow-style bait and swimbait and seamlessly transitions from a jig head to a drop shot rig. Whether shaken, reeled, or dragged, this...

Rapala CrushCity Mooch Minnow, 3 1/2", Ghost Morning Dawn, 6 Pack

The Mooch Minnow™ combines the best features of both a minnow-style bait and swimbait and seamlessly transitions from a jig head to a drop shot rig. Whether shaken, reeled, or dragged, this...

Rapala CrushCity Mayor, 3", Salt/Scent Infused, Pro Blue Red Pearl, 8 Pack

To lead CrushCity™, you need to be dependable, adaptable and fearless, which is why the The Mayor™ is the perfect candidate to crush big bass. The Mayor™ is a swimbait you can leave tied on all...

Rapala CrushCity Mayor, 3", Salt/Scent Infused, Black Blue Green Pumpkin, 8 Pack

To lead CrushCity™, you need to be dependable, adaptable and fearless, which is why the The Mayor™ is the perfect candidate to crush big bass. The Mayor™ is a swimbait you can leave tied on all...

Rapala CrushCity Pig Stick, 5", Baby Bass, 8 Pack

The Pigstick's™ captivating shimmy as it descends invites bass to join in the game, enticing them to come play fetch.

Rapala CrushCity Pig Stick, 5", Sprayed Grass, 8 Pack

The Pigstick's captivating shimmy as it descends invites bass to join in the game, enticing them to come play fetch.

Rapala CrushCity Pig Stick, 5", Green Pumpkin Blue Pearl, 8 Pack

The Pigstick's™ captivating shimmy as it descends invites bass to join in the game, enticing them to come play fetch.

Rapala CrushCity Freeloader, 4.25", Salt/Scent Infused, Sungill, 6 Pack

The Freeloader is the bait you want trailing along for the ride on your spinnerbait, vibrating jig or scrounger.

Rapala CrushCity Heavy Hitter 3", Baitfish

Heavy Hitter™ is the full contact brute you throw into the heaviest cover, to chase the nastiest, biggest fish. Designed to have a large profile and aggressive action to draw strikes from afar.