Lures

Strike King KVD Elite 200 Jerkbait, Pro Oyster

Maximizing distance with every cast, Strike King’s KVD Elite J200 Jerkbait is engineered with a weight transfer system and delivers erratic, unpredictable action for heightened performance during all times of the year. The Elite J200 features...

Strike King KVD Elite 200 Jerkbait, Pro Blue Flash

Maximizing distance with every cast, Strike King’s KVD Elite J200 Jerkbait is engineered with a weight transfer system and delivers erratic, unpredictable action for heightened performance during all times of the year. The Elite J200 features...

Strike King KVD Elite 200 Jerkbait, Phantom Bluegill

Maximizing distance with every cast, Strike King’s KVD Elite J200 Jerkbait is engineered with a weight transfer system and delivers erratic, unpredictable action for heightened performance during all times of the year. The Elite J200 features...

Strike King KVD 200 Jerkbait, Pro Shizzle

Maximizing distance with every cast, Strike King’s KVD Elite J200 Jerkbait is engineered with a weight transfer system and delivers erratic, unpredictable action for heightened performance during all times of the year. The Elite J200 features...

Northland Elite Series Mimic 1/2 Oz Swim Jig, Bluegill, 2 Pack

Perfect for minnow imitating soft plastics like soft swimbaits and flukes, the Northland Tackle Elite Series Mimic Swim Jig is ideal for ripping through brush and vegetation with a 60-degree line that works through weeds and heavy cover with...

Berkley PowerBait MaxScent The General, Slow Fall Sof Stick Bait, wiggle action, 5" 8 count per Bag, Black Blue Fleck Blue

PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch...

Berkley PowerBait Maxscent The General, 5", Green Pumpkin Party

PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch...

Berkley PBMST3.5-WHPR PowerBait MaxScent Tube, Ideal for SmallMouth Bass, 3 1/2" , 6 count per Bag, White Pearl

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the...

X Zone Original Slammer, Bass Candy, 8pk

Features The Xzone Pro Series Finesse Slammer is a 4 inch drop shot finesse bait. Made with super soft, yet durable, high quality plastic. Flat out catches smallmouth bass, largemouth bass and walleye. Unique design allows it to mimic a wide variety of...

X Zone Original Slammer, Perch, 8pk

Features The Xzone Pro Series Finesse Slammer is a 4 inch drop shot finesse bait. Made with super soft, yet durable, high quality plastic. Flat out catches smallmouth bass, largemouth bass and walleye. Unique design allows it to mimic a wide variety of...

X Zone Original Slammer, Purple Shiner, 8pk

Features The Xzone Pro Series Finesse Slammer is a 4 inch drop shot finesse bait. Made with super soft, yet durable, high quality plastic. Flat out catches smallmouth bass, largemouth bass and walleye. Unique design allows it to mimic a wide variety of...

X Zone Original Slammer, Minnow Magic, 8pk

Features The Xzone Pro Series Finesse Slammer is a 4 inch drop shot finesse bait. Made with super soft, yet durable, high quality plastic. Flat out catches smallmouth bass, largemouth bass and walleye. Unique design allows it to mimic a wide variety of...

X Zone Original Slammer, Green Pumpkin Purple Gold Flake, 8pk

Features The Xzone Pro Series Finesse Slammer is a 4 inch drop shot finesse bait. Made with super soft, yet durable, high quality plastic. Flat out catches smallmouth bass, largemouth bass and walleye. Unique design allows it to mimic a wide variety of...

X Zone Original Slammer, 309, 8pk

Features The Xzone Pro Series Finesse Slammer is a 4 inch drop shot finesse bait. Made with super soft, yet durable, high quality plastic. Flat out catches smallmouth bass, largemouth bass and walleye. Unique design allows it to mimic a wide variety of...

X Zone Original Slammer, Green Pumpkin Blue Flake, 8pk

Features The Xzone Pro Series Finesse Slammer is a 4 inch drop shot finesse bait. Made with super soft, yet durable, high quality plastic. Flat out catches smallmouth bass, largemouth bass and walleye. Unique design allows it to mimic a wide variety of...

X Zone Original Slammer, Natural Goby, 8pk

Features The Xzone Pro Series Finesse Slammer is a 4 inch drop shot finesse bait. Made with super soft, yet durable, high quality plastic. Flat out catches smallmouth bass, largemouth bass and walleye. Unique design allows it to mimic a wide variety of...

X Zone Original Slammer Blue Gill, 8 pk

Features The Xzone Pro Series Finesse Slammer is a 4 inch drop shot finesse bait. Made with super soft, yet durable, high quality plastic. Flat out catches smallmouth bass, largemouth bass and walleye. Unique design allows it to mimic a wide variety of...

X Zone Original Slammer Warmouth, 8 pk

Features The Xzone Pro Series Finesse Slammer is a 4 inch drop shot finesse bait. Made with super soft, yet durable, high quality plastic. Flat out catches smallmouth bass, largemouth bass and walleye. Unique design allows it to mimic a wide variety of...

X Zone Original Slammer Smallie Magic, 8 pk

Features The Xzone Pro Series Finesse Slammer is a 4 inch drop shot finesse bait. Made with super soft, yet durable, high quality plastic. Flat out catches smallmouth bass, largemouth bass and walleye. Unique design allows it to mimic a wide variety of...

X Zone Original Slammer Big Limit, 8 pk

Features The Xzone Pro Series Finesse Slammer is a 4 inch drop shot finesse bait. Made with super soft, yet durable, high quality plastic. Flat out catches smallmouth bass, largemouth bass and walleye. Unique design allows it to mimic a wide variety of...

X Zone Original Slammer Electric Shad, 8 pk

Features The Xzone Pro Series Finesse Slammer is a 4 inch drop shot finesse bait. Made with super soft, yet durable, high quality plastic. Flat out catches smallmouth bass, largemouth bass and walleye. Unique design allows it to mimic a wide variety of...

X Zone Original Slammer Black, 8 pk

Features The Xzone Pro Series Finesse Slammer is a 4 inch drop shot finesse bait. Made with super soft, yet durable, high quality plastic. Flat out catches smallmouth bass, largemouth bass and walleye. Unique design allows it to mimic a wide variety of...

Z-Man Chatterbait Mini Max Black Blue 3/8 oz

A tournament quality bladed jig in a bite-sized package, the ChatterBait MiniMax emits a potent yet subtle bladed jig vibration. Z-Man's patented ChatterBait direct head-to-blade connection and downsized hex-shaped ChatterBlade assures the bait's sound...

Z-Man Crosseyez Chatterbait 1/2 Oz Black Blue

Designed by Z-Man pro and jig fishing ace David Walker, the CrossEyeZ ChatterBait leverages the weedless, oversized eye design of Z-Man’s CrossEyeZ jig series. A custom 5/0 O’Shaughnessy hook bolsters hookup and landing percentages. For...

Z-Man Crosseyez Chatterbait 3/8 Oz Pearl Ghost

Designed by Z-Man pro and jig fishing ace David Walker, the CrossEyeZ ChatterBait leverages the weedless, oversized eye design of Z-Man’s CrossEyeZ jig series. A custom 5/0 O’Shaughnessy hook bolsters hookup and landing percentages. For...

Berkley PowerBait 4" Rib Worm, Pink Shad, 15 Pack

The Berkley PowerBait Rib Worm is a game-changing angling innovation, transforming beginners into skilled anglers and experts into masters! Designed by pro angler Korey Sprengel, the PowerBait® Rib Worm boasts an all-new upgraded design, featuring a...

Berkley PowerBait 4" Rib Worm, Purple Chartreuse

The Berkley PowerBait Rib Worm is a game-changing angling innovation, transforming beginners into skilled anglers and experts into masters! Designed by pro angler Korey Sprengel, the PowerBait® Rib Worm boasts an all-new upgraded design, featuring a...

Berkley PowerBait 4" Rib Worm, Citrus Blast, 15 Pack

The Berkley PowerBait Rib Worm is a game-changing angling innovation, transforming beginners into skilled anglers and experts into masters! Designed by pro angler Korey Sprengel, the PowerBait® Rib Worm boasts an all-new upgraded design, featuring a...

Berkley PowerBait 4" Rib Worm Blown Motor, 15 Pack

The Berkley PowerBait Rib Worm is a game-changing angling innovation, transforming beginners into skilled anglers and experts into masters! Designed by pro angler Korey Sprengel, the PowerBait® Rib Worm boasts an all-new upgraded design, featuring a...

Berkley PowerBait 4" Rib Worm, Citrus Punch, 15 Pack

The Berkley PowerBait Rib Worm is a game-changing angling innovation, transforming beginners into skilled anglers and experts into masters! Designed by pro angler Korey Sprengel, the PowerBait® Rib Worm boasts an all-new upgraded design, featuring a...

Berkley PowerBait 4" Rib Worm, Electric Blue, 15 Pack

Berkley Powerbait Rib Worm is made with Berkley's exclusive PowerBait formula. Scientists have spent over 25 years perfecting this formula. It combines an irresistible scent and flavor. Fish love the scent and flavor so much that they hold on longer...

Set The Hook Flat Sided Shad, Green Pumpkin, 10 Pack

Northland 1/32 oz Thumper Crappie King Jig, Sunfish

Make fishing easy with the Northland Fishing Tackle 1/32 oz Firetiger Thumper Crappie King Jig. It can be fluttered around the weeds, brush and stumps to lure fish in all conditions. It is designed to mimic fishbait and features life-like minnow head,...

Northland 1/32 oz Firetiger Thumper Crappie King Jig

Make fishing easy with the Northland Fishing Tackle 1/32 oz Firetiger Thumper Crappie King Jig. It can be fluttered around the weeds, brush and stumps to lure fish in all conditions. It is designed to mimic fishbait and features life-like minnow head,...

Z-Man Trd Crawz 2.5" The Deal 6 Pack

An ultra-realistic crayfish imitation, the TRD CrawZ was designed for Ned-rigging but is also ideal for use as a finesse jig trailer and even as a saltwater fiddler crab imitation thanks to its buoyant claws that stand the bait up in a natural defensive...

Z-Man Elaztech TRD Hogz Creature Bait 3", 6Pk, Canada Craw

Mimicking a variety of invertebrates that make up the bulk of a bass' diet, the 3" TRD HogZ is a ribbed, compact-profile creature bait designed to pair perfectly with Z-Man's Finesse ShroomZ and NedlockZ jigheads for Midwest finesse-style applications...

Z-Man Elaztech TRD Hogz Creature Bait 3", 6Pk, The Deal

Mimicking a variety of invertebrates that make up the bulk of a bass' diet, the 3" TRD HogZ is a ribbed, compact-profile creature bait designed to pair perfectly with Z-Man's Finesse ShroomZ and NedlockZ jigheads for Midwest finesse-style applications...

Z-Man Elaztech TRD Hogz Creature Bait 3", 6Pk, Black/Blue

Mimicking a variety of invertebrates that make up the bulk of a bass' diet, the 3" TRD HogZ is a ribbed, compact-profile creature bait designed to pair perfectly with Z-Man's Finesse ShroomZ and NedlockZ jigheads for Midwest finesse-style applications...

Z-Man Diezel MinnowZ Swimbait, 4", Smoky Shad, Floating, 5/Pack

Unparalleled softness, action, and ElaZtech durability merge to create the most bulletproof swimbait on the market. Inspired by Z-Man's renowned three-inch MinnowZ, fresh- and saltwater anglers alike will find that the DieZel MinnowZ's hook slot and...

Z-Man Elaztech TRD Tubez 2.75", 6Pk, Drew'S Craw

Engineered with a solid nose for easy rigging on Finesse ShroomZ jigheads, the 2.75" TRD TubeZ exemplifies, quite simply, the perfect Ned Rig-sized tube bait profile that's ideal for both Midwest finesse bass and crappie fishing tactics. It's buoyant...

X Zone 3.75" X-Tube, Chartreuse Bomb, 8/pk

Features a super soft yet durable body and is offered in proven fish catching colors perfect for matching any conditions or locations. Rig with an internal tube jig head for dragging or snap jigging over deep structure or use a light tube jig head with...

Z-Man ChatterBait Elite Evo, 3/8 oz, Bama Bream

Featuring a patented direct head-to-blade connection and trademarked hex-shaped ChatterBlade, the Z-Man Chatterbait Elite EVO is designed to start vibrating immediately and produce erratic hunting action with each turn of the reel handle. Built around a...

Z-Man ChatterBait Elite Evo, 3/8 oz, BlueGill

High performance, premium quality bladed jig that is the culmination of years of testing and tweaking; Stainless steel blades offered in plated, painted, and glitter coated finishes Patented direct head-to-blade connection and trademarked hex-shaped...

Big Bite Baits 4" Curl Tail Grub Chartreuse 10 Pack

4" Curl Tail Grub Chart 10 per pack. The Curl Tail Grub needs no introduction. This shape is responsible for millions of fish catches across dozens of species. Chunk and wind it, jig it, troll it, there’s no wrong way to fish it.

Big Bite Baits 4" Curl Tail Grub Yellow 10 Pack

4" Curl Tail Grub Yellow 10 per pack

Northland Buck-A-Roo Jig - 1/4 Oz, #2/0 Hk - Chub

Molded with premium Mustad Ultra-Point hooks, it features hand-tied Baitfish-Image patterns that mimic a live baitfish. These time-proven hair jigs pulsate and breathe with incredible undulating action, and are superior for vertical jigging, casting,...

Northland Buck-A-Roo Jig 1/4 Oz, #2/0 Hk - Crawfish

Molded with premium Mustad Ultra-Point hooks, it features hand-tied Baitfish-Image patterns that mimic a live baitfish. These time-proven hair jigs pulsate and breathe with incredible undulating action, and are superior for vertical jigging, casting,...

Berkley PowerBait Power Minnow, 3" 8Pk, Smelt

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,...

Berkley PowerBait Ripple Shad, 4" 5Pk, Glow & Chartreuse

Unique segmented body for more vibration and swimming action. More surface area for better scent dispersion. Lifelike body/color detail and oversized red eyes. Exclusive PowerBait scent and flavor.

Mooselook Medium Wobbler Spoon 3-1/8" 1/4oz, Flame Jelly

The Mooselook Wobbler was developed in 1938 by John A. Greene on Lake Mooselookmeguntic in Maine, from where it takes its name. A Northeastern favorite in the lakes region of New England and Canada. A classic and proven trout and salmon spoon for over 70...

Northland Tungsten Jig 3/8 Oz Gold Shiner

Northland Fishing Tackle’s Tungsten Jig gives anglers a step up on traditional round ball lead jigs. Molded from Tungsten which is 30% more dense than lead, this jig has a faster fall rate and less drag in the water. This allows anglers to use a...

Berkley Gulp! Alive! Minnow, 3", Half Pint Bucket, Emerald Shiner

Each bait has a natural presentation in action, scent and taste. Replaces live minnows for better durability and long lasting results. "Recharge" bait by placing used bait back in the attractant.