Lures

Mach Baits Machshad 120 Hard Body Swimbait, 1/2 Oz, Ghost Perch

Multi-jointed swimbait that sinks slowly and swims with incredibly lifelike action. Featuring a sound chamber that emits a powerful rattle when burned at fast speeds. Crank it just below the surface or slow roll it over cover. The multi-jointed body runs...

Mach Baits Machshad 120 Hard Body Swimbait, 1/2 Oz, Ghost Bass

Multi-jointed swimbait that sinks slowly and swims with incredibly lifelike action. Featuring a sound chamber that emits a powerful rattle when burned at fast speeds. Crank it just below the surface or slow roll it over cover. The multi-jointed body runs...

Mach Baits Bouncer Shallow Diving Crankbait, 3/8 Oz, Green Crawdaddy

3/8 oz. floating crankbait that excels in the 3-6 ft. range. Featuring a bill designed to deflect through brush and "bounce" off cover and a powerful sound chamber that rattles to attract feeding fish. Featuring eye-popping colors and Mustad KVD Elite...

Mach Baits Bouncer Shallow Diving Crankbait, 3/8 Oz, Sexy Shad 2.0

3/8 oz. floating crankbait that excels in the 3-6 ft. range. Featuring a bill designed to deflect through brush and "bounce" off cover and a powerful sound chamber that rattles to attract feeding fish. Featuring eye-popping colors and Mustad KVD Elite...

Mach Baits Bouncer Shallow Diving Crankbait, 3/8 Oz, Chart/BLK Splatter

3/8 oz. floating crankbait that excels in the 3-6 ft. range. Featuring a bill designed to deflect through brush and "bounce" off cover and a powerful sound chamber that rattles to attract feeding fish. Featuring eye-popping colors and Mustad KVD Elite...

Mach Baits Bouncer Shallow Diving Crankbait, 3/8 Oz, Ghost Perch

3/8 oz. floating crankbait that excels in the 3-6 ft. range. Featuring a bill designed to deflect through brush and "bounce" off cover and a powerful sound chamber that rattles to attract feeding fish. Featuring eye-popping colors and Mustad KVD Elite...

Mach Baits Bouncer Shallow Diving Crankbait, 3/8 Oz, Crawdaddy

3/8 oz. floating crankbait that excels in the 3-6 ft. range. Featuring a bill designed to deflect through brush and "bounce" off cover and a powerful sound chamber that rattles to attract feeding fish. Featuring eye-popping colors and Mustad KVD Elite...

Mach Baits Bouncer Shallow Diving Crankbait, 3/8 Oz, Green Shad

3/8 oz. floating crankbait that excels in the 3-6 ft. range. Featuring a bill designed to deflect through brush and "bounce" off cover and a powerful sound chamber that rattles to attract feeding fish. Featuring eye-popping colors and Mustad KVD Elite...

Mach Baits Bouncer Shallow Diving Crankbait, 3/8 Oz, Fire Craw

3/8 oz. floating crankbait that excels in the 3-6 ft. range. Featuring a bill designed to deflect through brush and "bounce" off cover and a powerful sound chamber that rattles to attract feeding fish. Featuring eye-popping colors and Mustad KVD Elite...

Strike King Tungsten Thunder Cricket Vibrating Swim Jig 1/2 Oz, Sexy Shad 2.0

Strike King’s Tungsten Thunder Cricket now features a super-dense and compact tungsten head that allows for the same legendary tight vibration of the original Thunder Cricket in a smaller size. The Tungsten Thunder Cricket is designed to make...

Strike King Thunder Chicket Vibrating Swim Jig 5/8 Oz, Sexy Shad 2.0

KEY SPECS: Finally, a Thunder Cricket bladed jig with a gold-plated blade for added visibility in stained water or low-light conditions. Like the original Thunder Cricket, the gold-plated model maintains an exceptional fish-attracting vibration whether...

Strike King Thunder Cricket Vibrating Swim Jig 3/8 Oz, Sexy Shad 2.0

KEY SPECS: Finally, a Thunder Cricket bladed jig with a gold-plated blade for added visibility in stained water or low-light conditions. Like the original Thunder Cricket, the gold-plated model maintains an exceptional fish-attracting vibration whether...

Strike King Thunder Cricket Vibrating Swim Jig 3/4 Oz, Sexy Shad 2.0

KEY SPECS: Finally, a Thunder Cricket bladed jig with a gold-plated blade for added visibility in stained water or low-light conditions. Like the original Thunder Cricket, the gold-plated model maintains an exceptional fish-attracting vibration whether...

Strike King Thunder Cricket Vibrating Swim Jig 1/2 Oz, Sexy Shad 2.0

Strike King’s Gold-Plated Thunder Cricket features a Gold-Plated blade for added visibility in stained water or low-light conditions. Like the fan-favorite original Thunder Cricket, the Gold-Plated model features a super-strong long-shank Owner...

Strike King KVD Elite 300 Jerkbait, Matte Strobe Shad

Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and...

Strike King KVD Elite 300 Jerkbait, Matte Sugar Daddy

Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and...

Strike King KVD Elite 200 Jerkbait, Matte Sugar Daddy

Maximizing distance with every cast, Strike King’s KVD Elite J200 Jerkbait is engineered with a weight transfer system and delivers erratic, unpredictable action for heightened performance during all times of the year. The Elite J200 features...

Strike King KVD Elite 200 Jerkbait, Sexy Shad 2.0

Maximizing distance with every cast, Strike King’s KVD Elite J200 Jerkbait is engineered with a weight transfer system and delivers erratic, unpredictable action for heightened performance during all times of the year. The Elite J200 features...

Strike King KVD Elite 200 Jerkbait, Pro Phantom Perch

Maximizing distance with every cast, Strike King’s KVD Elite J200 Jerkbait is engineered with a weight transfer system and delivers erratic, unpredictable action for heightened performance during all times of the year. The Elite J200 features...

Strike King KVD Elite 200 Jerkbait, Pro Table Rock

Maximizing distance with every cast, Strike King’s KVD Elite J200 Jerkbait is engineered with a weight transfer system and delivers erratic, unpredictable action for heightened performance during all times of the year. The Elite J200 features...

Strike King KVD Elite 200 Jerkbait, Pro Gold

Maximizing distance with every cast, Strike King’s KVD Elite J200 Jerkbait is engineered with a weight transfer system and delivers erratic, unpredictable action for heightened performance during all times of the year. The Elite J200 features...

Strike King Elite 200 Jerkbait, Pro TN Shad 2.0

Maximizing distance with every cast, Strike King’s KVD Elite J200 Jerkbait is engineered with a weight transfer system and delivers erratic, unpredictable action for heightened performance during all times of the year. The Elite J200 features...

Strike King KVD Elite 200 Jerkbait, Pro Blue Glimmer

Maximizing distance with every cast, Strike King’s KVD Elite J200 Jerkbait is engineered with a weight transfer system and delivers erratic, unpredictable action for heightened performance during all times of the year. The Elite J200 features...

Strike King KVD Elite 200 Jerkbait, Pro Smelt

Maximizing distance with every cast, Strike King’s KVD Elite J200 Jerkbait is engineered with a weight transfer system and delivers erratic, unpredictable action for heightened performance during all times of the year. The Elite J200 features...

Strike King KVD 200 Jerkbait, Pro Shizzle

Maximizing distance with every cast, Strike King’s KVD Elite J200 Jerkbait is engineered with a weight transfer system and delivers erratic, unpredictable action for heightened performance during all times of the year. The Elite J200 features...

Northland Elite Series Mimic 1/2 Oz Swim Jig, Bluegill, 2 Pack

Perfect for minnow imitating soft plastics like soft swimbaits and flukes, the Northland Tackle Elite Series Mimic Swim Jig is ideal for ripping through brush and vegetation with a 60-degree line that works through weeds and heavy cover with...

Berkley PowerBait MaxScent The General, Slow Fall Sof Stick Bait, wiggle action, 5" 8 count per Bag, Black Blue Fleck Blue

PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch...

Berkley PowerBait Maxscent The General, 5", Green Pumpkin Party

PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch...

Berkley PBMST3.5-WHPR PowerBait MaxScent Tube, Ideal for SmallMouth Bass, 3 1/2" , 6 count per Bag, White Pearl

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the...

X Zone Original Slammer, Bass Candy, 8pk

Features The Xzone Pro Series Finesse Slammer is a 4 inch drop shot finesse bait. Made with super soft, yet durable, high quality plastic. Flat out catches smallmouth bass, largemouth bass and walleye. Unique design allows it to mimic a wide variety of...

X Zone Original Slammer, Perch, 8pk

Features The Xzone Pro Series Finesse Slammer is a 4 inch drop shot finesse bait. Made with super soft, yet durable, high quality plastic. Flat out catches smallmouth bass, largemouth bass and walleye. Unique design allows it to mimic a wide variety of...

X Zone Original Slammer, Purple Shiner, 8pk

Features The Xzone Pro Series Finesse Slammer is a 4 inch drop shot finesse bait. Made with super soft, yet durable, high quality plastic. Flat out catches smallmouth bass, largemouth bass and walleye. Unique design allows it to mimic a wide variety of...

X Zone Original Slammer, Minnow Magic, 8pk

Features The Xzone Pro Series Finesse Slammer is a 4 inch drop shot finesse bait. Made with super soft, yet durable, high quality plastic. Flat out catches smallmouth bass, largemouth bass and walleye. Unique design allows it to mimic a wide variety of...

X Zone Original Slammer, Green Pumpkin Purple Gold Flake, 8pk

Features The Xzone Pro Series Finesse Slammer is a 4 inch drop shot finesse bait. Made with super soft, yet durable, high quality plastic. Flat out catches smallmouth bass, largemouth bass and walleye. Unique design allows it to mimic a wide variety of...

X Zone Original Slammer, 309, 8pk

Features The Xzone Pro Series Finesse Slammer is a 4 inch drop shot finesse bait. Made with super soft, yet durable, high quality plastic. Flat out catches smallmouth bass, largemouth bass and walleye. Unique design allows it to mimic a wide variety of...

X Zone Original Slammer, Green Pumpkin Blue Flake, 8pk

Features The Xzone Pro Series Finesse Slammer is a 4 inch drop shot finesse bait. Made with super soft, yet durable, high quality plastic. Flat out catches smallmouth bass, largemouth bass and walleye. Unique design allows it to mimic a wide variety of...

X Zone Original Slammer, Natural Goby, 8pk

Features The Xzone Pro Series Finesse Slammer is a 4 inch drop shot finesse bait. Made with super soft, yet durable, high quality plastic. Flat out catches smallmouth bass, largemouth bass and walleye. Unique design allows it to mimic a wide variety of...

X Zone Original Slammer Blue Gill, 8 pk

Features The Xzone Pro Series Finesse Slammer is a 4 inch drop shot finesse bait. Made with super soft, yet durable, high quality plastic. Flat out catches smallmouth bass, largemouth bass and walleye. Unique design allows it to mimic a wide variety of...

X Zone Original Slammer Warmouth, 8 pk

Features The Xzone Pro Series Finesse Slammer is a 4 inch drop shot finesse bait. Made with super soft, yet durable, high quality plastic. Flat out catches smallmouth bass, largemouth bass and walleye. Unique design allows it to mimic a wide variety of...

X Zone Original Slammer Smallie Magic, 8 pk

Features The Xzone Pro Series Finesse Slammer is a 4 inch drop shot finesse bait. Made with super soft, yet durable, high quality plastic. Flat out catches smallmouth bass, largemouth bass and walleye. Unique design allows it to mimic a wide variety of...

X Zone Original Slammer Big Limit, 8 pk

Features The Xzone Pro Series Finesse Slammer is a 4 inch drop shot finesse bait. Made with super soft, yet durable, high quality plastic. Flat out catches smallmouth bass, largemouth bass and walleye. Unique design allows it to mimic a wide variety of...

X Zone Original Slammer Electric Shad, 8 pk

Features The Xzone Pro Series Finesse Slammer is a 4 inch drop shot finesse bait. Made with super soft, yet durable, high quality plastic. Flat out catches smallmouth bass, largemouth bass and walleye. Unique design allows it to mimic a wide variety of...

X Zone Original Slammer Black, 8 pk

Features The Xzone Pro Series Finesse Slammer is a 4 inch drop shot finesse bait. Made with super soft, yet durable, high quality plastic. Flat out catches smallmouth bass, largemouth bass and walleye. Unique design allows it to mimic a wide variety of...

Z-Man Chatterbait Mini Max Black Blue 3/8 oz

A tournament quality bladed jig in a bite-sized package, the ChatterBait MiniMax emits a potent yet subtle bladed jig vibration. Z-Man's patented ChatterBait direct head-to-blade connection and downsized hex-shaped ChatterBlade assures the bait's sound...

Z-Man Crosseyez Chatterbait 1/2 Oz Black Blue

Designed by Z-Man pro and jig fishing ace David Walker, the CrossEyeZ ChatterBait leverages the weedless, oversized eye design of Z-Man’s CrossEyeZ jig series. A custom 5/0 O’Shaughnessy hook bolsters hookup and landing percentages. For...

Z-Man Crosseyez Chatterbait 3/8 Oz Pearl Ghost

Designed by Z-Man pro and jig fishing ace David Walker, the CrossEyeZ ChatterBait leverages the weedless, oversized eye design of Z-Man’s CrossEyeZ jig series. A custom 5/0 O’Shaughnessy hook bolsters hookup and landing percentages. For...

Berkley PowerBait 4" Rib Worm, Pink Shad, 15 Pack

The Berkley PowerBait Rib Worm is a game-changing angling innovation, transforming beginners into skilled anglers and experts into masters! Designed by pro angler Korey Sprengel, the PowerBait® Rib Worm boasts an all-new upgraded design, featuring a...

Berkley PowerBait 4" Rib Worm, Purple Chartreuse

The Berkley PowerBait Rib Worm is a game-changing angling innovation, transforming beginners into skilled anglers and experts into masters! Designed by pro angler Korey Sprengel, the PowerBait® Rib Worm boasts an all-new upgraded design, featuring a...

Berkley PowerBait 4" Rib Worm, Citrus Blast, 15 Pack

The Berkley PowerBait Rib Worm is a game-changing angling innovation, transforming beginners into skilled anglers and experts into masters! Designed by pro angler Korey Sprengel, the PowerBait® Rib Worm boasts an all-new upgraded design, featuring a...

Berkley PowerBait 4" Rib Worm Blown Motor, 15 Pack

The Berkley PowerBait Rib Worm is a game-changing angling innovation, transforming beginners into skilled anglers and experts into masters! Designed by pro angler Korey Sprengel, the PowerBait® Rib Worm boasts an all-new upgraded design, featuring a...

Berkley PowerBait 4" Rib Worm, Citrus Punch, 15 Pack

The Berkley PowerBait Rib Worm is a game-changing angling innovation, transforming beginners into skilled anglers and experts into masters! Designed by pro angler Korey Sprengel, the PowerBait® Rib Worm boasts an all-new upgraded design, featuring a...

Berkley PowerBait 4" Rib Worm, Electric Blue, 15 Pack

Berkley Powerbait Rib Worm is made with Berkley's exclusive PowerBait formula. Scientists have spent over 25 years perfecting this formula. It combines an irresistible scent and flavor. Fish love the scent and flavor so much that they hold on longer...