Lures

SteelShad Bottom Blade, 3/8 oz, Lavender Shad

The SteelShad Bottom Blade is a unique new twist on the age-old, yet ultra-productive blade bait. Designed to fall vertically through the water column, the Bottom Blade features attention-getting...

SteelShad Bottom Blade, 3/8 oz, Tennessee Shine

The SteelShad Bottom Blade is a unique new twist on the age-old, yet ultra-productive blade bait. Designed to fall vertically through the water column, the Bottom Blade features attention-getting...

SteelShad Bottom Blade, 3/8 oz, Gold

The SteelShad Bottom Blade is a unique new twist on the age-old, yet ultra-productive blade bait. Designed to fall vertically through the water column, the Bottom Blade features attention-getting...

Buckeye Lures Buzzerk Single Bladed Buzzbait, 1/4 Oz, Spot Remover with Gold Blade

Your new ticket to explosive topwater action, the Buckeye Lures Buzzerk Single Bladed Buzzbait was crafted for elite performance with a precision-tuned clacker that generates a thunderous,...

Buckeye Lures Buzzerk Single Bladed Buzzbait, 1/4 Oz, Bubble Gum Pink with Pink Blade

Your new ticket to explosive topwater action, the Buckeye Lures Buzzerk Single Bladed Buzzbait was crafted for elite performance with a precision-tuned clacker that generates a thunderous,...

Buckeye Lures Buzzerk Single Bladed Buzzbait, 1/4 Oz, White Chartreuse with Gold Blade

Your new ticket to explosive topwater action, the Buckeye Lures Buzzerk Single Bladed Buzzbait was crafted for elite performance with a precision-tuned clacker that generates a thunderous,...

Buckeye Lures Buzzerk Single Bladed Buzzbait, 1/4 Oz, Black with Gold Blade

Your new ticket to explosive topwater action, the Buckeye Lures Buzzerk Single Bladed Buzzbait was crafted for elite performance with a precision-tuned clacker that generates a thunderous,...

Buckeye Lures Buzzerk Single Bladed Buzzbait, 1/4 Oz, Black with Black Blade

Your new ticket to explosive topwater action, the Buckeye Lures Buzzerk Single Bladed Buzzbait was crafted for elite performance with a precision-tuned clacker that generates a thunderous,...

Buckeye Lures Buzzerk Single Bladed Buzzbait, 1/4 Oz, White with Nickle Blade

Your new ticket to explosive topwater action, the Buckeye Lures Buzzerk Single Bladed Buzzbait was crafted for elite performance with a precision-tuned clacker that generates a thunderous,...

Bucca Brand Trick Shad, 6", Kiwi

The Bucca Brand Trick Shad was designed by renowned swimbait creator Mike Bucca and delivers swimming proof that some baits have a little extra magic. Featuring the same durable ABS hard plastic as...

Bucca Brand Trick Shad, 6", Green Gizzard

The Bucca Brand Trick Shad was designed by renowned swimbait creator Mike Bucca and delivers swimming proof that some baits have a little extra magic. Featuring the same durable ABS hard plastic as...

Bucca Brand Trick Shad, 6", Pearl Bone

The Bucca Brand Trick Shad was designed by renowned swimbait creator Mike Bucca and delivers swimming proof that some baits have a little extra magic. Featuring the same durable ABS hard plastic as...

Bill Lewis Depth Strike Twitchbait, 1/2oz, Cajun Pearl

Bill Lewis Depth Strike Twitchbait, 1/2oz, Tennessee Shine

Bill Lewis Mini-Hammer-Trap Lipless Crankbait 3/16 Oz, Chrome Black Splatter Back

The downsized cousin of the original Hammer Trap perfect for when the bite gets tough, the Bill Lewis Mini Hammer Trap delivers erratic action that strongly vibrates your rod tip on the retrieve, but...

Bill Lewis Mini-Hammer-Trap Lipless Crankbait 3/16 Oz, Pro-Perch

The downsized cousin of the original Hammer Trap perfect for when the bite gets tough, the Bill Lewis Mini Hammer Trap delivers erratic action that strongly vibrates your rod tip on the retrieve, but...

Bill Lewis Hammer-Trap Lipless Crankbait 3/8 Oz, Pro-Perch

The all new Bill Lewis Hammer-Trap Lipless Crankbait is the latest addition to the lipless category and builds on the brand's 50-year legacy in the category! Hammer-Trap showcases a distinctive...

Bill Lewis Precise Walleye Crank Light 4", 3/8oz, Chrome Blank

The all new Bill Lewis Precise Walleye Crank Light (PWCL) is a meticulously crafted bait tailored specifically for precision trolling, developed in collaboration with walleye-trolling experts Mark...

Bill Lewis Precise Walleye Crank Light 4", 3/8oz, Chrome BH Wonderbread

The all new Bill Lewis Precise Walleye Crank Light (PWCL) is a meticulously crafted bait tailored specifically for precision trolling, developed in collaboration with walleye-trolling experts Mark...

Bill Lewis Precise Walleye Crank Light 4", 3/8oz, Gold Muffin

The all new Bill Lewis Precise Walleye Crank Light (PWCL) is a meticulously crafted bait tailored specifically for precision trolling, developed in collaboration with walleye-trolling experts Mark...

Bill Lewis Precise Walleye Crank Light 4", 3/8oz, Pro-Perch

The all new Bill Lewis Precise Walleye Crank Light (PWCL) is a meticulously crafted bait tailored specifically for precision trolling, developed in collaboration with walleye-trolling experts Mark...

Bill Lewis Precise Walleye Crank Light 4", 3/8oz, Purple Tiger

The all new Bill Lewis Precise Walleye Crank Light (PWCL) is a meticulously crafted bait tailored specifically for precision trolling, developed in collaboration with walleye-trolling experts Mark...

Bill Lewis Precise Walleye Crank Light 4", 3/8oz, Clown Nova

The all new Bill Lewis Precise Walleye Crank Light (PWCL) is a meticulously crafted bait tailored specifically for precision trolling, developed in collaboration with walleye-trolling experts Mark...

Bill Lewis Rat-L-Trap Chrome Series Lipless Crankbait 1/2 Oz Cotton Candy Craw

The Bill Lewis Rat-L-Trap is THE original lipless crankbait. First developed by Bill Lewis himself in the late 1960s, the Rat-L-Trap is a 3 inch, 1/2 ounce shad profile lure that has seen extensive...

Bill Lewis Rat-L-Trap Chrome Series Lipless Crankbait 1/2 Oz Chrome Plain

The Bill Lewis Rat-L-Trap is THE original lipless crankbait. First developed by Bill Lewis himself in the late 1960s, the Rat-L-Trap is a 3 inch, 1/2 ounce shad profile lure that has seen extensive...

Berkley Jack Lipless Crankbait, 3.1", Ghost Red Gill

The Jack’s tungsten weighting and sharp knife blade design produce a super fast fall and maximum side flash make it crazy deadly for casting or vertical presentations. Rip it up and guard the fall...

BaitFuel NanoSnak Crappie Bait, 2", Electric Chicken, 18 pack

BaitFuel’s Nano Crappie Series features five meticulously crafted bait styles, each supercharged with BaitFuel Fish Attractant to maximize attraction and increase your catch rates. The Nano Crappie...

BaitFuel NanoSnak Crappie Bait, 2", Blue Grass, 18 pack

BaitFuel’s Nano Crappie Series features five meticulously crafted bait styles, each supercharged with BaitFuel Fish Attractant to maximize attraction and increase your catch rates. The Nano Crappie...

BaitFuel NanoSnak Crappie Bait, 2", Monkey Milk, 18 pack

BaitFuel’s Nano Crappie Series features five meticulously crafted bait styles, each supercharged with BaitFuel Fish Attractant to maximize attraction and increase your catch rates. The Nano Crappie...

BaitFuel NanoShad Crappie Bait, 2", Electric Chicken, 18 pack

BaitFuel’s Nano Crappie Series features five meticulously crafted bait styles, each supercharged with BaitFuel Fish Attractant to maximize attraction and increase your catch rates. The Nano Crappie...

BaitFuel NanoShad Crappie Bait, 2", Black Chartreuse, 18 pack

BaitFuel’s Nano Crappie Series features five meticulously crafted bait styles, each supercharged with BaitFuel Fish Attractant to maximize attraction and increase your catch rates. The Nano Crappie...

BaitFuel NanoShad Crappie Bait, 2", Monkey Milk, 18 pack

BaitFuel’s Nano Crappie Series features five meticulously crafted bait styles, each supercharged with BaitFuel Fish Attractant to maximize attraction and increase your catch rates. The Nano Crappie...

BaitFuel NanoShad Crappie Bait, 2", Threadfin Shad, 18 pack

BaitFuel’s Nano Crappie Series features five meticulously crafted bait styles, each supercharged with BaitFuel Fish Attractant to maximize attraction and increase your catch rates. The Nano Crappie...

BaitFuel NanoSwim Crappie Bait, 2", Pearl White, 18 pack

BaitFuel’s Nano Crappie Series features five meticulously crafted bait styles, each supercharged with BaitFuel Fish Attractant to maximize attraction and increase your catch rates. The Nano Crappie...

BaitFuel NanoSwim Crappie Bait, 2", Threadfin Shad, 18 pack

BaitFuel’s Nano Crappie Series features five meticulously crafted bait styles, each supercharged with BaitFuel Fish Attractant to maximize attraction and increase your catch rates. The Nano Crappie...

BaitFuel NanoSwim Crappie Bait, 2", Blue Ice, 18 pack

BaitFuel’s Nano Crappie Series features five meticulously crafted bait styles, each supercharged with BaitFuel Fish Attractant to maximize attraction and increase your catch rates. The Nano Crappie...

BaitFuel NanoBug Crappie Bait, 2", Monkey Milk, 18 pack

BaitFuel’s Nano Crappie Series features five meticulously crafted bait styles, each supercharged with BaitFuel Fish Attractant to maximize attraction and increase your catch rates. The Nano Crappie...

BaitFuel NanoBug Crappie Bait, 2", Pumpkin Chartreuse, 18 pack

BaitFuel’s Nano Crappie Series features five meticulously crafted bait styles, each supercharged with BaitFuel Fish Attractant to maximize attraction and increase your catch rates. The Nano Crappie...

BaitFuel NanoBug Crappie Bait, 2", Cajun Cricket , 18 pack

BaitFuel’s Nano Crappie Series features five meticulously crafted bait styles, each supercharged with BaitFuel Fish Attractant to maximize attraction and increase your catch rates. The Nano Crappie...

BaitFuel NanoBug Crappie Bait, 2", Black Chartreuse , 18 pack

BaitFuel’s Nano Crappie Series features five meticulously crafted bait styles, each supercharged with BaitFuel Fish Attractant to maximize attraction and increase your catch rates. The Nano Crappie...

BaitFuel NanoVibe Crappie Bait, 2", Pumpkin Chartreuse , 18 pack

BaitFuel’s Nano Crappie Series features five meticulously crafted bait styles, each supercharged with BaitFuel Fish Attractant to maximize attraction and increase your catch rates. The Nano Crappie...

BaitFuel NanoVibe Crappie Bait, 2", White Chartreuse , 18 pack

BaitFuel’s Nano Crappie Series features five meticulously crafted bait styles, each supercharged with BaitFuel Fish Attractant to maximize attraction and increase your catch rates. The Nano Crappie...

Rapala CrushCity The Jerk 3.75", Bubblegum, 7 Pack

Coast to Coast, The Jerk™ is the Canadian Staple shape, mimicking any forage minnow and taking the heat from all predators. <

Rapala CrushCity The Jerk 5", Pearl White, 5 Pack

Coast to Coast, The Jerk™ is the Canadian Staple shape, mimicking any forage minnow and taking the heat from all predators.  

Netbait Baitfuel HexTek Eko Shad, 4", Pro Blue Red Pearl, 8 pack

Choose between the 3" and 4" versions of the Eko Shad to suit your fishing needs. Whether you're targeting smaller species or larger predators, this bait offers the perfect profile for a wide range...

Netbait Baitfuel HexTek Eko Shad, 4", Gizzard Shad, 8 pack

Choose between the 3" and 4" versions of the Eko Shad to suit your fishing needs. Whether you're targeting smaller species or larger predators, this bait offers the perfect profile for a wide range...

Netbait Baitfuel HexTek Whiptail Shad, 4.5", Fatal Shad, 7 pack

4.25" Size for Perfect Presentation The 4.25-inch size offers the ideal profile for attracting a wide range of fish species, providing a balanced presentation that works across different fishing...

Netbait Baitfuel HexTek Whiptail Shad, 4.5", Black with Blue Flakes, 7 pack

4.25" Size for Perfect Presentation The 4.25-inch size offers the ideal profile for attracting a wide range of fish species, providing a balanced presentation that works across different fishing...

Netbait Baitfuel HexTek Whiptail Shad, 4.5", White, 7 pack

4.25" Size for Perfect Presentation The 4.25-inch size offers the ideal profile for attracting a wide range of fish species, providing a balanced presentation that works across different fishing...

Netbait Baitfuel HexTek Whiptail Shad, 4.5", Paycheck, 7 pack

4.25" Size for Perfect Presentation The 4.25-inch size offers the ideal profile for attracting a wide range of fish species, providing a balanced presentation that works across different fishing...

Netbait Baitfuel HexTek Big Boar, 4.5", Watermelon Red Magic, 7 pack

4.5" Size for Maximum Presence Measuring 4.5 inches, the Big Boar offers a bold presence that s ideal for attracting larger fish, ensuring you re always in the game for that next big catch. Tube x...

Netbait Baitfuel HexTek Big Boar, 4.5", Tilapia Magic, 7 pack

4.5" Size for Maximum Presence Measuring 4.5 inches, the Big Boar offers a bold presence that s ideal for attracting larger fish, ensuring you re always in the game for that next big catch. Tube x...