Lures

Berkley PowerBait Minnow Soft Bait Purple Magic 10cm Pre-Rigged Baits

Split tail design provides subtle, finesse presentation. Great for jig trailers, spinner rigs or other bottom bouncing rigs. Ideal for crappie, panfish, bass, walleye, and trout.

Berkley PowerBait Minnow Soft Bait Sangria 10cm Pre-Rigged Baits

Split tail design provides subtle, finesse presentation. Great for jig trailers, spinner rigs or other bottom bouncing rigs. Ideal for crappie, panfish, bass, walleye, and trout.

Berkley PowerBait Minnow Soft Bait Firetiger 8cm Pre-Rigged Baits

Split tail design provides subtle, finesse presentation. Great for jig trailers, spinner rigs or other bottom bouncing rigs. Ideal for crappie, panfish, bass, walleye, and trout.

Big Bite Baits 3.75" Limit Maker Chick Magnet, 10pk

Designed by FLW Tour pro, Michael Neal, the Big Bite Baits Limit Maker will help ensure you get five fish in the boat before the end of the day. Offering a small baitfish profile with a super needle tail that produces a deadly action with the...

Big Bite Baits Cane Thumper Chick Magnet

Featuring the same great profile and body shape of the other Rojas signature shapes, the Big Bite Cane Thumper features a detailed head with large ribs on the bottom, as well as, hook pockets on the top, bottom and sides.  Bassmaster Elite Series...

Mustad Walleye Death Spinner Firetiger 1/4oz, 1 PK

A shad style head with two-line tie points for vertical and horizontal presentations, this unique Addicted Fishing jig features a propeller spinner on the shank that provides built-in action, flash and a bubble trail in the water. A setback stinger hook...

Mustad Walleye Death Spinner Pink/White 1/4oz

A shad style head with two-line tie points for vertical and horizontal presentations, this unique Addicted Fishing jig features a propeller spinner on the shank that provides built-in action, flash and a bubble trail in the water. A setback stinger hook...

Mustad Walleye Death Spinner Firetiger, 1/2oz, 1 PK

A shad style head with two-line tie points for vertical and horizontal presentations, this unique Addicted Fishing jig features a propeller spinner on the shank that provides built-in action, flash and a bubble trail in the water. A setback stinger hook...

Mustad Walleye Death Spinner, 1/4 oz, Limetreuse

A shad style head with two-line tie points for vertical and horizontal presentations, this unique Addicted Fishing jig features a propeller spinner on the shank that provides built-in action, flash and a bubble trail in the water. A setback stinger hook...

Bomber Long A Minnow Jerkbait, 4 1/2, 1/2 oz, Gold Chrome Orange Belly

This would have to be one of the best known lures for catching big Barra! The Gold Bomber is the go to lure in fresh or salt water Tight wiggle action combined with a gentle rolling to give it a true, lifelike swimming action. It forms with this same...

Bomber Long A Minnow Jerkbait, 4 1/2", 1/2 oz, Chromeom/Black/Orange

Features Bomber Fishing Lures Convincing Crankbaits Minnows And More Diving Depth: 4 - 8 Feet Species: All Freshwater Game Fish Technique: Cast And Retrieve With Erratic Action Simulating A Wounded Baitfish. For Best Resultes, Use A Double Loop Knot...

Berkley PowerBait Minnow, 3" Chartreuse Shad, 15Pk

Preferred by fisherman and fish alike, the proven Berkley® PowerBait® Minnows offer a slender, baitfish profile with a split tail design to create a subtle yet very appealing action great for finesse presentations. Ideal for jig trailers, spinner...

Road Runner 1/4 Oz Barbed Glow Heads, Orange Glow, 3 Pack

Barbed Glow Heads 4 Pack 3 Pack for 3/8 and 1/4. Willow leaf blade, N-TENSE Glow paint and larger hooks. Great for walleye and crappie. 1/4 with #1/0 hook

Road Runner 1/4 Oz Barbed Glow Heads, Chartreuse, 3 Pack

Barbed Glow Heads 4 Pack 3 Pack for 3/8 and 1/4. Willow leaf blade, N-TENSE Glow paint and larger hooks. Great for walleye and crappie. 1/4 with #1/0 hook

Lake Clear Junior Gang Trolls Sil Top Gold X2 12" #4 Blades

The original design Wabbler at 3-1/8length x 1-1/2 width, weighing 1/3 oz. The larger wide bodied shape of the LCW1 offers plenty of flash and a wide side to side movement which imparts a darting motion to the trailing bait or fly. Most effective trolled...

Lake Clear Junior Gang Trolls All Silver 12"

Lake Clear small gang trolls are a good option when more is better. By that we mean when you want get their attention Fished in the same presentation as the Lake Clear Wabbler with a trailing bait or fly,  the gang trolls with plenty of flash and...

Williams Quick Silver 4, 4", Pink Eye

The Williams Quick Silver was designed for action. A long-time favourite of Lake Ontario Chinook anglers, the Quick Silver is designed to imitate a darting baitfish. Featuring Williams’ world famous precious metal finishes, 24 carat gold and...

Williams Quick Silver 4, 4", Orange Black Dots

The Williams Quick Silver was designed for action. A long-time favourite of Lake Ontario Chinook anglers, the Quick Silver is designed to imitate a darting baitfish. Featuring Williams’ world famous precious metal finishes, 24 carat gold and...

Williams Quick Silver 3, 3", Watermelon

With its authentic precious-metal finish, the Williams Quick Silver Spoon pumps out more flash than any other spoon, giving off the semblance of a darting, panicked baitfish. This deadly spoon reflects light further and brighter, making it ideal for...

Williams Quick Silver 3, 3", Copper

With its authentic precious-metal finish, the Williams Quick Silver Spoon pumps out more flash than any other spoon, giving off the semblance of a darting, panicked baitfish. This deadly spoon reflects light further and brighter, making it ideal for...

Williams Giant Wabler Spoon 4" 1oz Treble, Tiger Clown

Giant Wabler Spoon 4" 1oz Treble, Tiger Clown  

Williams Giant Wabler Spoon 4" 1oz Perch

Williams Giant Wabler Spoon 4" 1oz Perch  

Mepps Bucktail Jig 3/8 Oz Black/Red, 2 Pack

Mepps high quality finishes, attention to details, and fish-catching ability will be on full display in the new Mepps Bucktail. Featuring the perfect balance of handtied bucktail & flashabou, with the flashabou being more pronounced in the middle to...

Mister Twister 4" Ringworm Cotton Chartreuse Tail, 12 pk

The ribbed body increases the vibration from the bait and also create a realistic feel. Muti species bait that really shines for walleye and bass 4 in. ringed body Curly tail Soft for realistic action, yet tough enough for multiple fish

Mister Twister 4" Ringworm Chartre Core, 12 pk

The ribbed body increases the vibration from the bait and also create a realistic feel. Muti species bait that really shines for walleye and bass 4 in. ringed body Curly tail Soft for realistic action, yet tough enough for multiple fish

Mister Twister 4" Ringworm Chartreuse Pepper, 12 pk

Mister Twister 4RW12-10BK 4" Ringworm 12pcs Chartreuse Pepper

Mister Twister Sassy Stingum Bait 2-1/4" Glitter Critter, 12 pk

The Mister Twister 2¼ inch Sassy Stingum is made with a super soft formula that allows the lure to give off maximum action in the water. This life-like action is what can turn a slow day of fishing into a fishing frenzy in no time. The key to the...

Z-Man Minnowz 3" Slam Shady, 6 Pack

Our top-selling bait worldwide, MinnowZ replicate the look, action and strike-evoking attraction of a live minnow better than any soft bait on the market. Whether chasing largemouth, smallmouth, stripers, flounder, sea trout, snook, or reds, this...

Z-Man Mulletron, LT 4.5", Midnight Express

The line-through Z-Man Mulletron LT Swimbait delivers incredible realism in a super-durable ElaZtech construction. Featuring photo-print patterning, this Z-Man swimbait is indistinguishable from the real deal, and a reinforced top line-through harness...

Z-Man Micro Shad HeadZ, 1/8 oz, Glow, 4 Pack

Featuring a hydro-contoured minnow-shaped jighead, the Micro Shad HeadZ is made to match Z-Man Micro Finesse baits. Armed with a light-wire, needlepoint black nickel hook, the Micro Shad HeadZ pins ElaZtech soft plastics tight, thanks to a hybrid...

Z-Man Micro GOAT, 1.75", Pink Glow, 8 Pack

This 1.75" micro creature bait, like its larger twin kicking tail GOAT brethren, is an amazingly versatile option for swimming, jigging or dragging for all your favorite species from crappie to smallmouth. A wonderfully versatile panfish-catching...

Z-Man Baby BallerZ, 2", Space Guppy, 8 Pack

The Baby BallerZ' natural minnow profile is ideally suited for targeting not just crappie, but also bluegill, trout, bass, perch, and more. Sporting a ball-shaped tail that shimmies erratically on the fall, a ribbed body that traps air bubbles, and crazy...

Z-Man Baby BallerZ, 2", Glow Chatreuse, 8 Pack

The Baby BallerZ' natural minnow profile is ideally suited for targeting not just crappie, but also bluegill, trout, bass, perch, and more. Sporting a ball-shaped tail that shimmies erratically on the fall, a ribbed body that traps air bubbles, and crazy...

Z-Man Baby BallerZ, 2", Firetruese, 8 Pack

The Baby BallerZ' natural minnow profile is ideally suited for targeting not just crappie, but also bluegill, trout, bass, perch, and more. Sporting a ball-shaped tail that shimmies erratically on the fall, a ribbed body that traps air bubbles, and crazy...

Z-Man Baby BallerZ, 2", Coconut Ice, 8 Pack

The Baby BallerZ' natural minnow profile is ideally suited for targeting not just crappie, but also bluegill, trout, bass, perch, and more. Sporting a ball-shaped tail that shimmies erratically on the fall, a ribbed body that traps air bubbles, and crazy...

Z-Man HerculeZ Swimbait, 3", Sexy Mullet, 2 Pack

Highly detailed baitfish sculpting and a smartly designed curved paddletail give the HerculeZ Swimbait a naturalistic appearance and swim action. The Herculez' 10X Tough ElaZtech composition means you'll fish this exceptional pre-rigged swimbait for...

Z-Man HerculeZ Swimbait, 3", Opening Night, 2 Pack

Highly detailed baitfish sculpting and a smartly designed curved paddletail give the HerculeZ Swimbait a naturalistic appearance and swim action. The Herculez' 10X Tough ElaZtech composition means you'll fish this exceptional pre-rigged swimbait for...

Z-Man HerculeZ Swimbait, 3", Gold Rush, 2 Pack

Highly detailed baitfish sculpting and a smartly designed curved paddletail give the HerculeZ Swimbait a naturalistic appearance and swim action. The Herculez' 10X Tough ElaZtech composition means you'll fish this exceptional pre-rigged swimbait for...

Z-Man ChatterSpike, 4.5", Pearl, 5 Pack

Features Pintail baitfish profile designed for use as a ChatterBait trailer, but also ideal for a variety of other applications Segmented body and tapering tail with pyramidal cross section increase energy transmission from ChatterBait vibration,...

Z-Man ChatterSpike, 4.5", Chartreuse/White, 5 Pack

Features Pintail baitfish profile designed for use as a ChatterBait trailer, but also ideal for a variety of other applications Segmented body and tapering tail with pyramidal cross section increase energy transmission from ChatterBait vibration,...

Z-Man ChatterSpike, 4.5", Electric Shad, 5 Pack

Features Pintail baitfish profile designed for use as a ChatterBait trailer, but also ideal for a variety of other applications Segmented body and tapering tail with pyramidal cross section increase energy transmission from ChatterBait vibration,...

Z-Man ChatterSpike, 4.5", Hot Snakes, 5 Pack

Features Pintail baitfish profile designed for use as a ChatterBait trailer, but also ideal for a variety of other applications Segmented body and tapering tail with pyramidal cross section increase energy transmission from ChatterBait vibration,...

Z-Man ChatterSpike, 4.5", The Deal, 5 Pack

Features Pintail baitfish profile designed for use as a ChatterBait trailer, but also ideal for a variety of other applications Segmented body and tapering tail with pyramidal cross section increase energy transmission from ChatterBait vibration,...

Z-Man Micro Shad HeadZ, 1/32 oz, Black, 4 Pack

This high-end Micro Finesse jighead sports a chiseled minnow shaped head, lifelike 3D eyes, a compact yet powerful black nickel hook, and hybrid split grip and wire keeper that holds all types of soft plastics securely. Pair with your favorite...

Z-Man ChatterBait Elite Evo, 3/8 oz, Electric Shad

Always at the apex of bladed bass jigs, Z-Man has renewed its frontrunner status once again with the fully empowered ChatterBait Elite EVO. Constructed with upgrades to the max, the EVO is a next-level bladed jig built with highly evolved bass-catching...

Z-Man Slim Swimz Mini-Swimbait 3" Pro Yellow Perch, 6 Pack

When the going gets tough, the tough go ‘Slim’ with these slender 2.5” and 3” mini-swimbaits, featuring an intelligently designed curved paddle tails that pulsate at all retrieve speeds—and trigger aggressive strikes from...

Z-Man Slim Swimz Mini-Swimbait 3" Slam Shady, 6 Pack

When the going gets tough, the tough go ‘Slim’ with these slender 2.5” and 3” mini-swimbaits, featuring an intelligently designed curved paddle tails that pulsate at all retrieve speeds—and trigger aggressive strikes from...

Z-Man Minnowz Swimbait 3" Disco Cisco, 6 Pack

Z-Man’s best-selling ElaZtech® bait worldwide for good reason, this 3” paddletail baitfish profile boasts superior swimming action, softness, and durability and is offered in a stunning array of colors to suit virtually every fresh- or...

Z-Man MinnowZ Swimbait 3" Pro Yellow Perch 6 Pack

Z-Man’s best-selling ElaZtech bait worldwide for good reason, this 3” paddletail baitfish profile boasts superior swimming action, softness, and durability and is offered in a stunning array of colors to suit virtually every fresh- or...

Z-Man Slim Swimz 3" Mini-Swimbait, Baby Bass, 6 Pack

When the going gets tough, the tough go ‘Slim’ with these slender 2.5” and 3” mini-swimbaits, featuring an intelligently designed curved paddle tails that pulsate at all retrieve speeds—and trigger aggressive strikes from...

Mach Baits Sprayin' Shad 11/16 Oz, Chrome

The unique open gill design of the Sprayin’ Shad allows water to pass through the body of the lure, producing an unbelievable spray and bubble trail. Twitch slowly with a low rod tip, and watch it spray like no other popper. Works great in ponds,...

Mach Baits Machshad 120 Hard Body Swimbait, 1/2 Oz, Rainbow Trout

Multi-jointed swimbait that sinks slowly and swims with incredibly lifelike action. Featuring a sound chamber that emits a powerful rattle when burned at fast speeds. Crank it just below the surface or slow roll it over cover. The multi-jointed body runs...