Lures

Northland Rumble Shiner 3/8Oz 3.25" #4 Hook, Bubblegum Tiger

This shallow-diving crankbait is available in three sizes with varying diving depths. The #7 dives 4’ to 6’; the #8 dives 5’ to 8’; and the #10 dives 6’ to 10’. All are formed of balsa through the...

Northland Rumble Bug , 3/16 Oz, #8 Hk, 1.75", Olive Tiger

The Rumble Bug utilizes an irresistible snack-sized profile and a tight wiggling action to draw big strikes. Predators wont be able to pass up the Rumble Bug with its premium hand painted finishes...

Northland Rumble Shad 3/8Oz 2.25" #6 Hook, Steel Chartreuse

This mid-running crankbait is available in three sizes with varying diving depths. The #5 dives 5’ to 12’; the #7 dives 8’ to 16’; and the #8 dives 14’ to 21’. All are formed of balsa through the...

Northland Rumble Shiner 3/8 Oz 3.25" #4 Hook, Blue Tiger

This shallow-diving crankbait is available in three sizes with varying diving depths. The #7 dives 4’ to 6’; the #8 dives 5’ to 8’; and the #10 dives 6’ to 10’. All are formed of balsa through the...

Northland Rumble Bug , 3/16 Oz, #8 Hook, 1.75", Purple Tiger

The Rumble Bug utilizes an irresistible snack-sized profile and a tight wiggling action to draw big strikes. Predators wont be able to pass up the Rumble Bug with its premium hand painted finishes...

Northland Rumble Shad 5/8Oz 3.25" #3 Hook, Olive Tiger

This mid-running crankbait is available in three sizes with varying diving depths. The #5 dives 5’ to 12’; the #7 dives 8’ to 16’; and the #8 dives 14’ to 21’. All are formed of balsa through the...

Northland Rumble Bug , 3/16 Oz, #8 Hook, 1.75", Perch

The Rumble Bug utilizes an irresistible snack-sized profile and a tight wiggling action to draw big strikes. Predators wont be able to pass up the Rumble Bug with its premium hand painted finishes...

Northland Rumble Shad 1/2 Oz, 2.75", #4 Hook, Bubblegum Tiger

The Rumble Bug utilizes an irresistible snack-sized profile and a tight wiggling action to draw big strikes. Predators wont be able to pass up the Rumble Bug with its premium hand painted finishes...

Northland Rumble Bug , 3/16 Oz, #8 Hook, 1.75", Steel Chartreuse

The Rumble Bug utilizes an irresistible snack-sized profile and a tight wiggling action to draw big strikes. Predators wont be able to pass up the Rumble Bug with its premium hand painted finishes...

Northland Rumble Bug 3/8oz 2" #5 Hook, Olive Tiger

The Rumble Bug utilizes an irresistible snack-sized profile and a tight wiggling action to draw big strikes. Predators wont be able to pass up the Rumble Bug with its premium hand painted finishes...

Northland Rumble Shad, Floating-Diving, 3-1/4", 5/8 Oz, #3 Treble Hooks Hot Perch

This mid-running crankbait is available in three sizes with varying diving depths. The #5 dives 5’ to 12’; the #7 dives 8’ to 16’; and the #8 dives 14’ to 21’. All are formed of balsa through the...

Berkley Flicker Minnow 1/3 Oz 3.5", Slick Pearl Silver

Berkley Flicker Minnows are pro-designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deep with maximum flash and...

Berkley Flicker Minnow 1/3 Oz 3.5", Firetail MF Black Couger

Berkley Flicker Minnows are pro-designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deep with maximum flash and...

VMC Hot Skirt Glow Jig 1/32oz Hornet, 2 Pack

This VMC exclusive jig head features unique to the market "glow-in-the-dark skirts" and flashabou fibers. This unique combination really grabs the attention of hungry fish. It features a VMC premium...

VMC Hot Skirt Glow Jig 1/32oz Chartreuse Orange, 2 Pack

This VMC exclusive jig head features unique to the market "glow-in-the-dark skirts" and flashabou fibers. This unique combination really grabs the attention of hungry fish. It features a VMC premium...

Z-Man Billy Goat 4.25" Canada Craw, 3 Pack

Twin action tails incorporate unique curved paddle tail design found on other popular Z-Man lures Produces thumping action at all retrieve speeds and even on the fall

Matzuo Ned Rig 1/16oz Green Pumpkin, 5 Pack

Proven to catch multi-species of fish anywhere easily Pre-rigged contoured finesse head with matching body Easy to fish, just cast out and let sink, then slowly work back Ideal for use in weeds or...

Matzuo Ned Rig 1/8oz Pearl Goby, 5 Pack

FEATURES: Proven to catch multi-species of fish anywhere easily Pre-rigged contoured finesse head with matching body Easy to fish, just cast out and let sink, then slowly work back Ideal for use in...

Matzuo Ned Rig 1/8oz Prime Rib, 5 Pack

FEATURES: Proven to catch multi-species of fish anywhere easily Pre-rigged contoured finesse head with matching body Easy to fish, just cast out and let sink, then slowly work back Ideal for use in...

Matzuo Ned Rig 1/8oz Purple Haze, 5 Pack

Proven to catch multi-species of fish anywhere easily Pre-rigged contoured finesse head with matching body Easy to fish, just cast out and let sink, then slowly work back Ideal for use in weeds or...

Matzuo Ned Rig 1/8oz Molten Craw, 5 Pack

Matzuo Ned Rig 1/8oz YellowJacket, 5 Pack

Proven to catch multi-species of fish anywhere easily Pre-rigged contoured finesse head with matching body Easy to fish, just cast out and let sink, then slowly work back Ideal for use in weeds or...

Matzuo Cutter Sickle Jig 1/2oz Glow, 5 Pack

Matzo sickle hook technology • chip resistant paint with heavy epoxy coating there's nothing like the fishing sport to calm your frazzled nerves or relax on a nice spring day. 

Matzuo Cutter Sickle Jig 1/8oz Chartreuse/Orange, 8 Pack

Matzo sickle hook technology • chip resistant paint with heavy epoxy coating there's nothing like the fishing sport to calm your frazzled nerves or relax on a nice spring day. 

Matzuo Cutter Sickle Jig 1/8oz Pink, 8 Pack

Matzo sickle hook technology • chip resistant paint with heavy epoxy coating there's nothing like the fishing sport to calm your frazzled nerves or relax on a nice spring day. 

Apex Salted Mini Tubes, 1.5" Pink/Chartreuse Glitter, 15 Pack

Northland Buck-Shot Coffin Spoon 3/16 Oz, Super-Glo Chub

Apex Salted Mini Tubes, 1.5" Yellow/White, 15 Pack

Apex Salted Mini Tubes, 1.5" Orange/Chartreuse, 15 Pack

Bobby Garland Mo' Glo Slab Slay'R 2", Screamer, 12 Pack

Brighten up your prospects when it's time to get tough on crappie with the Bobby Garland Mo' Glo Slab Slay'r baits. Featuring a super-glow formulation for irresistible appeal, the Mo' Glo Slab Slay'r...

Gibbs Minnow Jig #7, 1/4oz, 7g, Blue

"Designed Flexibility" of this sterling silver plated lure allows the fishermen to achieve the desired action simply by bending the lure. The one piece stainless steel wire, 3 extra strong rust...

Northland Buck-Shot Coffin Spoon 1/4 Oz, UV Glo Perch

Internal brass rattle plus loud Kicker-Tail Fin makes it our loudest spoon yet Its flat-sided profile produces a tumbling action Angled body reflects light in unique ways

Johnson Splinter Spoon, 2", 1/2oz, Gold

Johnson Splinter Spoons offer a rhythmic darting action on retrieve due to its asymmetric flat profile. Jig the spoon vertically allowing it to flutter back down through the strikezone. These spoons...

Matzuo Bait Holder Snell Size 2 Red Chrome

The most innovative baitholder snelled hook on the market. Featuring fluorocarbon leaders and our patented Sickle hook design. Perfect for all fishing applications.

Mepps Black Fury In-Line Spinner #0 1/12oz Dressed Flourescent Red

Black Fury Dressed Treble The dressed Black Fury is one of the great all-time Mepps spinners for catching everything from trophy largemouth bass, smallmouth bass, northern pike and musky, to panfish...

Mepps Black Fury Plain In-Line Spinner, #1, 1/8oz, Flourescent Red

The Black Fury with a plain treble hook is one of the great all-time Mepps spinners. The special Black Fury blade spins closer to the body than the classic Aglia blade so it easily fishes shallow to...

Mepps Black Fury In-Line Spinner #00 1/18oz Plain Flourescent Red

The Black Fury with a plain treble hook is one of the great all-time Mepps spinners. The special Black Fury blade spins closer to the body than the classic Aglia blade so it easily fishes shallow to...

Mepps Black Fury In-Line Spinner #0 1/12oz Plain Flourescent Red

The Black Fury with a plain treble hook is one of the great all-time Mepps spinners. The special Black Fury blade spins closer to the body than the classic Aglia blade so it easily fishes shallow to...

Mepps Black Fury In-Line Spinner, #5, 1/2oz, Dressed, Fire Tiger

The special Black Fury® blade spins closer to the body than the classic Aglia® blade so it easily fishes shallow to mid-depths. This is an excellent low light (early morning, evening or overcast)...

Mepps Black Fury In-Line Spinner, #4, 1/3oz, Dressed, Fire Tiger

The special Black Fury® blade spins closer to the body than the classic Aglia® blade so it easily fishes shallow to mid-depths. This is an excellent low light (early morning, evening or overcast)...

Mepps Black Fury In-Line Spinner #1 1/8oz Dressed Fire Tiger

Black Fury Dressed Treble The dressed Black Fury is one of the great all-time Mepps spinners for catching everything from trophy largemouth bass, smallmouth bass, northern pike and musky, to panfish...

Mepps Black Fury In-Line Spinner #0 1/12oz Dressed Fire Tiger

Black Fury Dressed Treble The dressed Black Fury is one of the great all-time Mepps spinners for catching everything from trophy largemouth bass, smallmouth bass, northern pike and musky, to panfish...

Mepps Black Fury In-Line Spinner #1 1/8oz Plain Fire Tiger

Black Fury Dressed Treble The dressed Black Fury is one of the great all-time Mepps spinners for catching everything from trophy largemouth bass, smallmouth bass, northern pike and musky, to panfish...

Mepps Black Fury In-Line Spinner #0 1/12oz Plain Fire Tiger

Black Fury Dressed Treble The dressed Black Fury is one of the great all-time Mepps spinners for catching everything from trophy largemouth bass, smallmouth bass, northern pike and musky, to panfish...

Mepps Black Fury In-Line Spinner, #4, 1/3oz, Dressed, Black/Yellow Dots

The special Black Fury® blade spins closer to the body than the classic Aglia® blade so it easily fishes shallow to mid-depths. This is an excellent low light (early morning, evening or overcast)...

Mepps Black Fury In-Line Spinner, #0, 1/12oz, Dressed, Black/Yellow Dots

The special Black Fury® blade spins closer to the body than the classic Aglia® blade so it easily fishes shallow to mid-depths. This is an excellent low light (early morning, evening or overcast)...

Mepps Black Fury Plain In-Line Spinner, #1, 1/8oz, Black/Yellow Dots

The special Black Fury® blade spins closer to the body than the classic Aglia® blade so it easily fishes shallow to mid-depths. This is an excellent low light (early morning, evening or overcast)...

Mepps Black Fury In-Line Spinner #00 1/18oz Plain Black/Yellow Dots

The Black Fury with a plain treble hook is one of the great all-time Mepps spinners. The special Black Fury blade spins closer to the body than the classic Aglia blade so it easily fishes shallow to...

Mepps Black Fury In-Line Spinner, #4, 1/3oz, Dressed, Chartreuse

The Black Fury with a plain treble hook is one of the great all-time Mepps spinners. The special Black Fury blade spins closer to the body than the classic Aglia blade so it easily fishes shallow to...

Mepps Black Fury In-Line Spinner #1 1/8oz Dressed Chartreuse

The Black Fury with a plain treble hook is one of the great all-time Mepps spinners. The special Black Fury blade spins closer to the body than the classic Aglia blade so it easily fishes shallow to...

Mepps Black Fury Plain In-Line Spinner, #4, 1/3oz, Chartreuse

The Black Fury with a plain treble hook is one of the great all-time Mepps spinners. The special Black Fury blade spins closer to the body than the classic Aglia blade so it easily fishes shallow to...

Mepps Black Fury Plain In-Line Spinner, #1, 1/8oz, Chartreuse

The Black Fury with a plain treble hook is one of the great all-time Mepps spinners. The special Black Fury blade spins closer to the body than the classic Aglia blade so it easily fishes shallow to...