Lures

Freedom Speed Freak Full Frame, 3/8 Oz Spinnerbait, Chartreuse White

The new FT Speed Freak™ Spinnerbait can achieve high speed retrieves because of its unique lead jig head design cuts through the water better creating less lift with the bait. While the the raised hook position in the keel head increases...

Freedom Ultra Diver 75 Minnow, 3" 3/8 Oz, Purple Shad

The FT Ultra Diver Minnow is just the bait you need to up your fishing game. The design team at American Baitworks developed the FT Ultra Diver Minnow with a forward-weighted design which ensures the minnow is primed and ready to dive deep as soon as it...

Freedom Ultra Diver 75 Minnow, 3" 3/8 Oz, Goby

The FT Ultra Diver Minnow is just the bait you need to up your fishing game. The design team at American Baitworks developed the FT Ultra Diver Minnow with a forward-weighted design which ensures the minnow is primed and ready to dive deep as soon as it...

Freedom Ultra Diver 75 Minnow, 3" 3/8 Oz, Golden Shad

The FT Ultra Diver Minnow is just the bait you need to up your fishing game. The design team at American Baitworks developed the FT Ultra Diver Minnow with a forward-weighted design which ensures the minnow is primed and ready to dive deep as soon as it...

NetBait BaitFuel Infused Tubes 2.5", Dark Melon Gold Purple, 8 Pack

Our Finesse Series Tubes are rewriting the rules when it comes to tube fishing and smallmouth bass! NetBait Finesse Series Tubes outperform others because of an important design feature – body to tail ratio! When compared to others, Finesse Series...

Berkley Fusion19 Swimbait Jighead 3/0, 1/4oz , Red, 3 Pack

Purpose-Built for Forward Facing Sonar - The Finisher hits on all the fast dropping, hard gliding and fish provoking actions of glide baits plus ups the anti to give the angler the control to react to the fish, test its mood and produce a strike with...

Berkley Finisher Glide Bait, Sinking, 3.5", 3/4oz, Perch

Purpose-Built for Forward Facing Sonar - The Finisher hits on all the fast dropping, hard gliding and fish provoking actions of glide baits plus ups the anti to give the angler the control to react to the fish, test its mood and produce a strike with...

Berkley Bullet Pop 80,3 1/4'', Size 4 Fusion19 treble, Bone

Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. Its sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added...

Berkley Bullet Pop 80, 3 1/4'', Black Chrome

Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. Its sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added...

Rapala Rippin' Rap, Crankbait, 2-1/2", 1/2 oz, #6 & 8 Hooks, Bad Lipstick

The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system. Textured...

Rapala Rippin' Rap, Crankbait, 2-1/2", 1/2 oz, #6 & 8 Hooks, Fruit Bowl

The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system. Textured...

Rapala Jigging Shadow Rap, 2 3/4", 3/8oz, #8 Hook, Bad Lipstick

Following in the footsteps of the legend, yet lighter than the original Rapala® Jigging Rap®, the Jigging Shadow Rap® features a slower darting action. Designed for vertical jigging, the broader silhouette, modern internal metallic finishes...

Rapala Jigging Shadow Rap, 2 3/4", 3/8oz, #8 Hook, Purpledescent

Following in the footsteps of the legend, yet lighter than the original Rapala® Jigging Rap®, the Jigging Shadow Rap® features a slower darting action. Designed for vertical jigging, the broader silhouette, modern internal metallic finishes...

Rapala Jigging Shadow Rap, 2 3/4", 3/8oz, #8 Hook, Moldy Fruit

Following in the footsteps of the legend, yet lighter than the original Rapala® Jigging Rap®, the Jigging Shadow Rap® features a slower darting action. Designed for vertical jigging, the broader silhouette, modern internal metallic finishes...

Rapala Jigging Shadow Rap, 2 3/4", 3/8oz, #8 Hook, Juicy Lucy

Following in the footsteps of the legend, yet lighter than the original Rapala® Jigging Rap®, the Jigging Shadow Rap® features a slower darting action. Designed for vertical jigging, the broader silhouette, modern internal metallic finishes...

Rapala Jigging Shadow Rap, 2 3/4", 3/8oz, #8 Hook, Glow Pink Squirrel

Following in the footsteps of the legend, yet lighter than the original Rapala® Jigging Rap®, the Jigging Shadow Rap® features a slower darting action. Designed for vertical jigging, the broader silhouette, modern internal metallic finishes...

Berkley PowerBait Drip Minnow, 3", HD Blacknose Shiner, 6 Pack

The Drip Minnow is designed to exploit finesse techniques through ultra-realistic design, action and color. The internal core provides added realism especially in translucent colors with unmatched stomach detail. Drip Minnow features a...

Northland Bro Bug Spoon, 1/4 Oz, Super Glo Chub

Northland Bro Bug Spoon, 1/4 Oz, Super Glo Redfish

Northland BBS4-93 Bro Bug Spoon 1/Cd 1/4oz Super Glo Redfish

Northland Bro Bug Spoon, 1/4 Oz, Purple Wonder

  

Northland Bro Bug 1/16 Oz Spoons, 3 Pack

Be ready with a killer ice lure for all conditions with the Northland Bro Bug® Ice Spoon Kit. With bulging eyes that are bigger and buggier than ever, the redesigned Northland Bro Bug has enough body mass to show up on sonar as you fish.

Rapala Rippin Rap 06, 2 1/2", 1/2 oz, Lipless, Juicy Lucy

The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system. Textured...

Rapala CrushCity The Jerk 3.75", Sun Gill, 7 Pack

Coast to Coast, The Jerk™ is the Canadian Staple shape, mimicking any forage minnow and taking the heat from all predators. Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant...

Rapala CrushCity The Jerk 3.75" Perch, 7 Pack

Coast to Coast, The Jerk™ is the Canadian Staple shape, mimicking any forage minnow and taking the heat from all predators. Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant...

Rapala CrushCity The Jerk 5", Perch, 5 Pack

Coast to Coast, The Jerk is the Canadian Staple shape, mimicking any forage minnow and taking the heat from all predators. Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant (Holds...

Rapala CrushCity The Jerk 5" Bombshell, 5 Pack

Coast to Coast, The Jerk™ is the Canadian Staple shape, mimicking any forage minnow and taking the heat from all predators. Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant...

RapalaCrushCity Mooch Minnow, 3 1/2", Sungill, 6 Pack

he Mooch Minnow™ combines the best features of both a minnow-style bait and swimbait and seamlessly transitions from a jig head to a drop shot rig. Whether shaken, reeled, or dragged, this versatile lure consistently attracts bites and is proven...

Rapala CrushCity Mooch Minnow, 3 1/2", Perch, 6 Pack

The Mooch Minnow combines the best features of both a minnow-style bait and swimbait and seamlessly transitions from a jig head to a drop shot rig. Whether shaken, reeled, or dragged, this versatile lure consistently attracts bites and is proven to win...

Rapala CrushCity Mooch Minnow, 3 1/2", Chartreuse Pearl, 6 Pack

The Mooch Minnow™ combines the best features of both a minnow-style bait and swimbait and seamlessly transitions from a jig head to a drop shot rig. Whether shaken, reeled, or dragged, this versatile lure consistently attracts bites and is proven...

Rapala CrushCity Mooch Minnow, 3 1/2", Ghost Morning Dawn, 6 Pack

The Mooch Minnow™ combines the best features of both a minnow-style bait and swimbait and seamlessly transitions from a jig head to a drop shot rig. Whether shaken, reeled, or dragged, this versatile lure consistently attracts bites and is proven...

Rapala CrushCity Mayor, 3", Salt/Scent Infused, Black Blue Green Pumpkin, 8 Pack

To lead CrushCity™, you need to be dependable, adaptable and fearless, which is why the The Mayor™ is the perfect candidate to crush big bass. The Mayor™ is a swimbait you can leave tied on all season long to handle almost any...

Rapala CrushCity Pig Stick, 5", Bubble Gum, 8 Pack

The Pigstick's™ captivating shimmy as it descends invites bass to join in the game, enticing them to come play fetch.   Extra Salt Content Provides Excellent “Shimmy” Action on the Fall Integrated Slot for VMC® Crossover...

Rapala CrushCity Pig Stick, 5", Sprayed Grass, 8 Pack

The Pigstick's captivating shimmy as it descends invites bass to join in the game, enticing them to come play fetch. Extra Salt Content Provides Excellent “Shimmy” Action on the Fall Integrated Slot for VMC Crossover Rings to Maximize...

Rapala CrushCity Pig Stick, 5", Green Pumpkin Blue Pearl, 8 Pack

The Pigstick's™ captivating shimmy as it descends invites bass to join in the game, enticing them to come play fetch. Extra Salt Content Provides Excellent “Shimmy” Action on the Fall Integrated Slot for VMC® Crossover Rings...

Rapala CrushCity Pig Stick, 5", Watermelon Red, 8 pack

The Pigstick's captivating shimmy as it descends invites bass to join in the game, enticing them to come play fetch. Extra Salt Content Provides Excellent “Shimmy” Action on the Fall Integrated Slot for VMC Crossover Rings to Maximize...

Rapala CrushCity Freeloader, 4.25", Salt/Scent Infused, Sungill, 6 Pack

The Freeloader is the bait you want trailing along for the ride on your spinnerbait, vibrating jig or scrounger. Enticing Tail-Kicking Trailer Action Nose Hook, Weightless Texas Rig, Belly-Weighted Hook, or Use as a Soft Plastic Jerkbait Which...

Rapala CrushCity Heavy Hitter 3", Baitfish

Heavy Hitter™ is the full contact brute you throw into the heaviest cover, to chase the nastiest, biggest fish. Designed to have a large profile and aggressive action to draw strikes from afar. Super TPE (Thermoplastic Elastomer) - Floating...

Rapala CrushCity Freeloader, 4.25", Salt/Scent Infused, Albino Pearl, 6 Pack

The Freeloader™ is the bait you want trailing along for the ride on your spinnerbait, vibrating jig or scrounger. Enticing Tail-Kicking Trailer Action Nose Hook, Weightless Texas Rig, Belly-Weighted Hook, or Use as a Soft Plastic Jerkbait...

Rapala CrushCity Cleanup Craw, 3.5", Salt/Scent Infused, Watermelon Red, 7 Pack

Like all CrushCity™ baits, the Cleanup Craw™ was crafted from the mind of Jacob Wheeler to make his dream craw bait. At 3.5 inches long, the Cleanup Craw™ is the ultimate bass snack. Tight Kicking Action Claws Perfect for...

Rapala CrushCity Cleanup Craw, 3.5", Salt/Scent Infused, California Craw, 7 Pack

Like all CrushCity™ baits, the Cleanup Craw™ was crafted from the mind of Jacob Wheeler to make his dream craw bait. At 3.5 inches long, the Cleanup Craw™ is the ultimate bass snack. Tight Kicking Action Claws Perfect for...

VMC Tungsten Moon Eye Jig, Sinking, 1/4 oz, #2/0 hook, White, 2pk

Tungsten round ball head provides best return on forward facing sonar. Broadhead keeper ensures straight rigging and no bulging with any plastics. Realistic 3d holographic eyes. 1X Strong Forged Round Bend Hi Carbon Steel Black Nickel Needle...

VMC Tungsten Moon Eye Jig, Sinking, 1/4 oz, #2/0 hook, Natural, 2 Pack

Tungsten round ball head provides best return on forward facing sonar. Broadhead keeper ensures straight rigging and no bulging with any plastics. Realistic 3d holographic eyes.   1X Strong Forged Round Bend Hi Carbon Steel Black Nickel Needle...

VMC Tungsten Moon Eye Jig, Sinking, 1/8 oz, #1/0 hook, White, 2 Pack

Tungsten round ball head provides best return on forward facing sonar. Broadhead keeper ensures straight rigging and no bulging with any plastics. Realistic 3d holographic eyes.   1X Strong Forged Round Bend Hi Carbon Steel Black Nickel Needle...

VMC Tungsten Moon Eye Jig, Sinking, 1/8 oz, #1/0 hook, Pink Fire UV, 2 Pack

Tungsten round ball head provides best return on forward facing sonar. Broadhead keeper ensures straight rigging and no bulging with any plastics. Realistic 3d holographic eyes.   1X Strong Forged Round Bend Hi Carbon Steel Black Nickel Needle...

VMC Tungsten Moon Eye Jig, Sinking, 1/8 oz, #1/0 hook, Natural, 2 Pack

Tungsten round ball head provides best return on forward facing sonar. Broadhead keeper ensures straight rigging and no bulging with any plastics. Realistic 3d holographic eyes.   1X Strong Forged Round Bend Hi Carbon Steel Black...

VMC Tungsten Moon Eye Jig, Sinking, 1/8 oz, #1/0 hook, Firetiger, 2 Pack

Tungsten round ball head provides best return on forward facing sonar. Broadhead keeper ensures straight rigging and no bulging with any plastics. Realistic 3d holographic eyes.   1X Strong Forged Round Bend Hi Carbon Steel Black...

X Zone 2.75" Swammer, Electric Blue Chartreuse, 8pk

The NEW X Zone Pro Series 2.75 Swammer Swimbait for proven fish catching design and features. The New 2.75" size is made with our innovative rib design, soft curved ribbed sides, a unique three-dimensional paddle tail with a keel...

X Zone2.75" Swammer, Chartreuse Pearl, 8 Pack

The NEW X Zone Pro Series 2.75 Swammer Swimbait for proven fish catching design and features. The New 2.75" size is made with our innovative rib design, soft curved ribbed sides, a unique three-dimensional paddle tail with a keel...

X Zone 2.75" Swammer, Sexy Shad, 8 Pack

The NEW X Zone Pro Series 2.75 Swammer Swimbait for proven fish catching design and features. The New 2.75" size is made with our innovative rib design, soft curved ribbed sides, a unique three-dimensional paddle tail with a keel...

X Zone 2.75" Swammer, Perch, 8 Pack

The NEW X Zone Pro Series 2.75 Swammer Swimbait for proven fish catching design and features. The New 2.75" size is made with our innovative rib design, soft curved ribbed sides, a unique three-dimensional paddle tail with a keel...

X Zone 2.75" Scented Stealth Minnow, Bass Candy, 9 Pack

The X Zone Lures Stealth Finesse Series Stealth Minnow is 2.75” and versatile enough to use in a variety of presentations. It is made with a unique blend of soft plastic ingredients that allows this bait to sit perfectly horizontal...

X Zone2.75" Scented Stealth Minnow, Pro Blue Red Pearl, 9 Pack

The X Zone Lures Stealth Finesse Series Stealth Minnow is 2.75” and versatile enough to use in a variety of presentations. It is made with a unique blend of soft plastic ingredients that allows this bait to sit perfectly horizontal...