Lures

NetBait Lollipop DS, 3.5" Soft Bait, Smallie Dew, 10 Pack

The evolution in finesse baits is the Lollipop DS™ with BaitFuel! The Lollipop DS™ (Drop Shot) is infused with BaitFuel, a scientifically engineered fish attractant that stimulates the predator instinct in fish. The Lollipop...

NetBait Lollipop DS, 3.5" Soft Bait, Perch, 10 Pack

The evolution in finesse baits is the Lollipop DS™ with BaitFuel! The Lollipop DS™ (Drop Shot) is infused with BaitFuel, a scientifically engineered fish attractant that stimulates the predator instinct in fish. The Lollipop...

Northland Smeltinator Jig, 3/8 Oz, 2/0 Hook, Ralphs Smoke, 3 Pack

The Bassmaster Classic winning Smeltinator Jig is the creation of Canadian Angler Bryan Gustafson. It wouldn't be what it is today without a 20+ year relationship with Bassmaster Elite Series pro Jeff Gustafson and Northland Tackle founder John...

Northland Smeltinator Jig, 3/8 Oz, 1/0 Hook, Ralphs Smoke, 3 Pack

The Bassmaster Classic winning Smeltinator Jig is the creation of Canadian Angler Bryan Gustafson. It wouldn't be what it is today without a 20+ year relationship with Bassmaster Elite Series pro Jeff Gustafson and Northland Tackle founder John...

Northland Smeltinator Jig, 1/8 Oz, 2/0 Hook, Ralphs Smoke, 3 Pack

The Bassmaster Classic winning Smeltinator Jig is the creation of Canadian Angler Bryan Gustafson. It wouldn't be what it is today without a 20+ year relationship with Bassmaster Elite Series pro Jeff Gustafson and Northland Tackle founder John...

Northland Smeltinator Jig, 1/8 Oz, 1/0 Hook, Ralphs Smoke, 3 Pack

The Bassmaster Classic winning Smeltinator Jig is the creation of Canadian Angler Bryan Gustafson. It wouldn't be what it is today without a 20+ year relationship with Bassmaster Elite Series pro Jeff Gustafson and Northland Tackle founder John...

Northland Smeltinator Jig, 1/4 Oz, 4/0 Hook, Ralphs Smoke, 3 Pack

The Bassmaster Classic winning Smeltinator Jig is the creation of Canadian Angler Bryan Gustafson. It wouldn't be what it is today without a 20+ year relationship with Bassmaster Elite Series pro Jeff Gustafson and Northland Tackle founder John...

Northland Smeltinator Jig, 1/4 Oz, 3/0 Hook, Ralphs Smoke, 3 Pack

The Bassmaster Classic winning Smeltinator Jig is the creation of Canadian Angler Bryan Gustafson. It wouldn't be what it is today without a 20+ year relationship with Bassmaster Elite Series pro Jeff Gustafson and Northland Tackle founder John...

Northland Smeltinator Jig, 1/4 Oz, 2/0 Hook, Ralphs Smoke, 3 Pack

The Bassmaster Classic winning Smeltinator Jig is the creation of Canadian Angler Bryan Gustafson. It wouldn't be what it is today without a 20+ year relationship with Bassmaster Elite Series pro Jeff Gustafson and Northland Tackle founder John...

Northland Smeltinator Jig, 1/4 Oz, 1/0 Hook, Ralphs Smoke, 3 Pack

The Bassmaster Classic winning Smeltinator Jig is the creation of Canadian Angler Bryan Gustafson. It wouldn't be what it is today without a 20+ year relationship with Bassmaster Elite Series pro Jeff Gustafson and Northland Tackle founder John...

Northland Smeltinator Jig, 3/8 Oz, 2/0 Hook, Lake Winnipeg, 3 Pack

The Bassmaster Classic winning Smeltinator Jig is the creation of Canadian Angler Bryan Gustafson. It wouldn't be what it is today without a 20+ year relationship with Bassmaster Elite Series pro Jeff Gustafson and Northland Tackle founder John...

Northland Smeltinator Jig, 3/8 Oz, 4/0 Hook, Lake Winnipeg, 3 Pack

The Bassmaster Classic winning Smeltinator Jig is the creation of Canadian Angler Bryan Gustafson. It wouldn't be what it is today without a 20+ year relationship with Bassmaster Elite Series pro Jeff Gustafson and Northland Tackle founder John...

Northland Smeltinator Jig, 3/8 Oz, 3/0 Hook, Lake Winnipeg, 3 Pack

The Bassmaster Classic winning Smeltinator Jig is the creation of Canadian Angler Bryan Gustafson. It wouldn't be what it is today without a 20+ year relationship with Bassmaster Elite Series pro Jeff Gustafson and Northland Tackle founder John...

Northland Smeltinator Jig, 3/8 Oz, 1/0 Hook, Lake Winnipeg, 3 Pack

The Bassmaster Classic winning Smeltinator Jig is the creation of Canadian Angler Bryan Gustafson. It wouldn't be what it is today without a 20+ year relationship with Bassmaster Elite Series pro Jeff Gustafson and Northland Tackle founder John...

Northland Smeltinator Jig, 1/8 Oz, 4/0 Hook, Lake Winnipeg, 3 Pack

The Bassmaster Classic winning Smeltinator Jig is the creation of Canadian Angler Bryan Gustafson. It wouldn't be what it is today without a 20+ year relationship with Bassmaster Elite Series pro Jeff Gustafson and Northland Tackle founder John...

Northland Smeltinator Jig, 1/8 Oz, 3/0 Hook, Lake Winnipeg, 3 Pack

The Bassmaster Classic winning Smeltinator Jig is the creation of Canadian Angler Bryan Gustafson. It wouldn't be what it is today without a 20+ year relationship with Bassmaster Elite Series pro Jeff Gustafson and Northland Tackle founder John...

Northland Smeltinator Jig, 1/8 Oz, 2/0 Hook, Lake Winnipeg, 3 Pack

The Bassmaster Classic winning Smeltinator Jig is the creation of Canadian Angler Bryan Gustafson. It wouldn't be what it is today without a 20+ year relationship with Bassmaster Elite Series pro Jeff Gustafson and Northland Tackle founder John...

Northland Smeltinator Jig, 1/8 Oz, 1/0 Hook, Lake Winnipeg, 3 Pack

The Bassmaster Classic winning Smeltinator Jig is the creation of Canadian Angler Bryan Gustafson. It wouldn't be what it is today without a 20+ year relationship with Bassmaster Elite Series pro Jeff Gustafson and Northland Tackle founder John...

Northland Smeltinator Jig, 1/4 Oz, 4/0 Hook, Lake Winnipeg, 3 Pack

The Bassmaster Classic winning Smeltinator Jig is the creation of Canadian Angler Bryan Gustafson. It wouldn't be what it is today without a 20+ year relationship with Bassmaster Elite Series pro Jeff Gustafson and Northland Tackle founder John...

Northland Smeltinator Jig, 1/4 Oz, 3/0 Hook, Lake Winnipeg, 3 Pack

The Bassmaster Classic winning Smeltinator Jig is the creation of Canadian Angler Bryan Gustafson. It wouldn't be what it is today without a 20+ year relationship with Bassmaster Elite Series pro Jeff Gustafson and Northland Tackle founder John...

Northland Smeltinator Jig, 1/4 Oz, 2/0 Hook, Lake Winnipeg, 3 Pack

The Bassmaster Classic winning Smeltinator Jig is the creation of Canadian Angler Bryan Gustafson. It wouldn't be what it is today without a 20+ year relationship with Bassmaster Elite Series pro Jeff Gustafson and Northland Tackle founder John...

Northland Smeltinator Jig, 1/4 Oz, 1/0 Hook, Lake Winnipeg, 3 Pack

The Bassmaster Classic winning Smeltinator Jig is the creation of Canadian Angler Bryan Gustafson. It wouldn't be what it is today without a 20+ year relationship with Bassmaster Elite Series pro Jeff Gustafson and Northland Tackle founder John...

Northland Smeltinator Jig, 1/8Oz, 4/0 Hook, Gussy Shad, 3 Pack

The Bassmaster Classic winning Smeltinator Jig is the creation of Canadian Angler Bryan Gustafson. It wouldn't be what it is today without a 20+ year relationship with Bassmaster Elite Series pro Jeff Gustafson and Northland Tackle founder John...

Northland Smeltinator Jig, 1/8Oz, 3/0 Hook, Gussy Shad, 3 Pack

The Bassmaster Classic winning Smeltinator Jig is the creation of Canadian Angler Bryan Gustafson. It wouldn't be what it is today without a 20+ year relationship with Bassmaster Elite Series pro Jeff Gustafson and Northland Tackle founder John...

Northland Smeltinator Jig, 1/8Oz, 2/0 Hook, Gussy Shad, 3 Pack

The Bassmaster Classic winning Smeltinator Jig is the creation of Canadian Angler Bryan Gustafson. It wouldn't be what it is today without a 20+ year relationship with Bassmaster Elite Series pro Jeff Gustafson and Northland Tackle founder John...

Northland Smeltinator Jig, 1/8Oz, 1/0 Hook, Gussy Shad, 3 Pack

The Bassmaster Classic winning Smeltinator Jig is the creation of Canadian Angler Bryan Gustafson. It wouldn't be what it is today without a 20+ year relationship with Bassmaster Elite Series pro Jeff Gustafson and Northland Tackle founder John...

Northland Smeltinator Jig, 1/4 Oz, 4/0 Hook, Gussy Shad, 3 Pack

The Bassmaster Classic winning Smeltinator Jig is the creation of Canadian Angler Bryan Gustafson. It wouldn't be what it is today without a 20+ year relationship with Bassmaster Elite Series pro Jeff Gustafson and Northland Tackle founder John...

Northland Smeltinator Jig, 1/4 Oz, 3/0 Hook, Gussy Shad, 3 Pack

The Bassmaster Classic winning Smeltinator Jig is the creation of Canadian Angler Bryan Gustafson. It wouldn't be what it is today without a 20+ year relationship with Bassmaster Elite Series pro Jeff Gustafson and Northland Tackle founder John...

Northland Smeltinator Jig, 1/4 Oz, 2/0 Hook, Gussy Shad, 3 Pack

The Bassmaster Classic winning Smeltinator Jig is the creation of Canadian Angler Bryan Gustafson. It wouldn't be what it is today without a 20+ year relationship with Bassmaster Elite Series pro Jeff Gustafson and Northland Tackle founder John...

Northland Smeltinator Jig, 1/4 Oz, 1/0 Hook, Gussy Shad, 3 Pack

The Bassmaster Classic winning Smeltinator Jig is the creation of Canadian Angler Bryan Gustafson. It wouldn't be what it is today without a 20+ year relationship with Bassmaster Elite Series pro Jeff Gustafson and Northland Tackle founder John...

Northland Mimic Swim Jig, 3/8 Oz, 4/0 Hook, Walleye, 2 Pack

Northlands Elite Series Mimic Swim Jig utilizes the iconic shape of Northland’s Mimic Minnow in a heavy duty offering. It features a heavy duty Gamakatsu hook that's sharpness and strength won’t let you down when driving hooks home on trophy...

Mister Twister 4" Twister Tail Neon Pink Flake, 10 Pack

This is the original fish catcher other plastic lures have tried so hard to imitate. Rig it anyway you can imagine. The action of the original Mister Twister can't be beat. It's ideal for all game fish. The color selection is nothing short of tremendous...

SteelShad Bottom Blade, 3/8 oz, Starry Night

The SteelShad Bottom Blade is a unique new twist on the age-old, yet ultra-productive blade bait. Designed to fall vertically through the water column, the Bottom Blade features attention-getting action, an attractive profile and a very unique design...

SteelShad Bottom Blade, 3/8 oz, Lavender Shad

The SteelShad Bottom Blade is a unique new twist on the age-old, yet ultra-productive blade bait. Designed to fall vertically through the water column, the Bottom Blade features attention-getting action, an attractive profile and a very unique design...

SteelShad Bottom Blade, 3/8 oz, Tennessee Shine

The SteelShad Bottom Blade is a unique new twist on the age-old, yet ultra-productive blade bait. Designed to fall vertically through the water column, the Bottom Blade features attention-getting action, an attractive profile and a very unique design...

SteelShad Bottom Blade, 3/8 oz, Gold

The SteelShad Bottom Blade is a unique new twist on the age-old, yet ultra-productive blade bait. Designed to fall vertically through the water column, the Bottom Blade features attention-getting action, an attractive profile and a very unique design...

SteelShad Bottom Blade, 3/8 oz, Silver

The SteelShad Bottom Blade is a unique new twist on the age-old, yet ultra-productive blade bait. Designed to fall vertically through the water column, the Bottom Blade features attention-getting action, an attractive profile and a very unique design...

Buckeye Lures Buzzerk Single Bladed Buzzbait, 1/4 Oz, Spot Remover with Gold Blade

Your new ticket to explosive topwater action, the Buckeye Lures Buzzerk Single Bladed Buzzbait was crafted for elite performance with a precision-tuned clacker that generates a thunderous, irresistible clacking sound to lure in even the most elusive...

Buckeye Lures Buzzerk Single Bladed Buzzbait, 1/4 Oz, Bubble Gum Pink with Pink Blade

Your new ticket to explosive topwater action, the Buckeye Lures Buzzerk Single Bladed Buzzbait was crafted for elite performance with a precision-tuned clacker that generates a thunderous, irresistible clacking sound to lure in even the most elusive...

Buckeye Lures Buzzerk Single Bladed Buzzbait, 1/4 Oz, White Chartreuse with Gold Blade

Your new ticket to explosive topwater action, the Buckeye Lures Buzzerk Single Bladed Buzzbait was crafted for elite performance with a precision-tuned clacker that generates a thunderous, irresistible clacking sound to lure in even the most elusive...

Buckeye Lures Buzzerk Single Bladed Buzzbait, 1/4 Oz, Tennessee Shad with Gold Blade

Your new ticket to explosive topwater action, the Buckeye Lures Buzzerk Single Bladed Buzzbait was crafted for elite performance with a precision-tuned clacker that generates a thunderous, irresistible clacking sound to lure in even the most elusive...

Buckeye Lures Buzzerk Single Bladed Buzzbait, 1/4 Oz, Mouse with Nickle Blade

Your new ticket to explosive topwater action, the Buckeye Lures Buzzerk Single Bladed Buzzbait was crafted for elite performance with a precision-tuned clacker that generates a thunderous, irresistible clacking sound to lure in even the most elusive...

Buckeye Lures Buzzerk Single Bladed Buzzbait, 1/4 Oz, Black with Gold Blade

Your new ticket to explosive topwater action, the Buckeye Lures Buzzerk Single Bladed Buzzbait was crafted for elite performance with a precision-tuned clacker that generates a thunderous, irresistible clacking sound to lure in even the most elusive...

Buckeye Lures Buzzerk Single Bladed Buzzbait, 1/4 Oz, Black with Black Blade

Your new ticket to explosive topwater action, the Buckeye Lures Buzzerk Single Bladed Buzzbait was crafted for elite performance with a precision-tuned clacker that generates a thunderous, irresistible clacking sound to lure in even the most elusive...

Buckeye Lures Buzzerk Single Bladed Buzzbait, 1/4 Oz, White with Nickle Blade

Your new ticket to explosive topwater action, the Buckeye Lures Buzzerk Single Bladed Buzzbait was crafted for elite performance with a precision-tuned clacker that generates a thunderous, irresistible clacking sound to lure in even the most elusive...

Bucca Brand Trick Shad, 6", Kiwi

The Bucca Brand Trick Shad was designed by renowned swimbait creator Mike Bucca and delivers swimming proof that some baits have a little extra magic. Featuring the same durable ABS hard plastic as its larger cousin, the Bucca Brand Trick Shad...

Bucca Brand Trick Shad, 6", Green Gizzard

The Bucca Brand Trick Shad was designed by renowned swimbait creator Mike Bucca and delivers swimming proof that some baits have a little extra magic. Featuring the same durable ABS hard plastic as its larger cousin, the Bucca Brand Trick Shad...

Bill Lewis Depth Strike Twitchbait, 1/2oz, Pro Green Gizzard Clear

The Bill Lewis Depth Strike is an innovative sinking twitch bait optimized for forward facing sonar. Designed without a lip, the Depth Strike sinks quickly on a slack line with a back-and-forth shimmy that is hard for a bass to ignore. Available in 3...

Bill Lewis Depth Strike Twitchbait, 1/2oz, Cajun Pearl

  The Bill Lewis Depth Strike is an innovative sinking twitch bait optimized for forward facing sonar. Designed without a lip, the Depth Strike sinks quickly on a slack line with a back-and-forth shimmy that is hard for a bass to ignore...

Bill Lewis Depth Strike Twitchbait, 1/2oz, Tennessee Shine

  The Bill Lewis Depth Strike is an innovative sinking twitch bait optimized for forward facing sonar. Designed without a lip, the Depth Strike sinks quickly on a slack line with a back-and-forth shimmy that is hard for a bass to ignore...

Bill Lewis Zig Zag, 1.5", Oyster

The excitement of a topwater bite is simply unrivaled. The Bill Lewis Zig-Zag has added a little more fun into the mix. Designed to be tied on in front of a walking bait, the Zig-Zag mimics an even smaller baitfish being chased and adds another...

Bill Lewis Zig Zag, 1.5", Sneaky Shad

The excitement of a topwater bite is simply unrivaled. The Bill Lewis Zig-Zag has added a little more fun into the mix. Designed to be tied on in front of a walking bait, the Zig-Zag mimics an even smaller baitfish being chased and adds another...