Lures

Rapala CrushCity The Jerk 3.75", Goby, 7 Pack

This fork-tail jerk minnow takes the baitfish profile to the next level, featuring precise details and a tail that quivers with the slightest current or rod twitch. Its erratic, darting action -...

Rapala CrushCity Mayor, 4", Salt/Scent Infused, Black N Blue, 6pk

To lead CrushCity™, you need to be dependable, adaptable and fearless, which is why the The Mayor™ is the perfect candidate to crush big bass. The Mayor™ is a swimbait you can leave tied on all...

Rapala CrushCity Mayor, 4", Salt/Scent Infused, Albino Shad, 6pk

To lead CrushCity™, you need to be dependable, adaptable and fearless, which is why the The Mayor™ is the perfect candidate to crush big bass. The Mayor™ is a swimbait you can leave tied on all...

Rapala CrushCity Cleanup Craw, 3.5", Salt/Scent Infused, Candy Bug, 7 Pk

Like all CrushCity™ baits, the Cleanup Craw™ was crafted from the mind of Jacob Wheeler to make his dream craw bait. At 3.5 inches long, the Cleanup Craw™ is the ultimate bass snack. Back ribs allow...

Rapala CrushCity The Suspect, 2.75", Green Pumpkin Chartreuse Pepper, 8 Pack

Designed to resemble the usual suspects of baitfish found in any water body. The Suspect is a slim bodied soft plastic baitfish imitation which is highly versatile due to its shape and tight...

Rapala CrushCity The Suspect, 2.75", Ghost Shad, 8 Pack

Designed to resemble the usual suspects of baitfish found in any water body. The Suspect is a slim bodied soft plastic baitfish imitation which is highly versatile due to its shape and tight...

Rapala CrushCity Bronco Bug, 4", Black N Blue, 6 Pack

The most unique offering in the CrushCity™ lineup, the Bronco Bug™ offers a body with actions that most bass haven’t seen before. Double-sided ribs allow the angler to rig either side of bait to...

Rapala CrushCity The Suspect, 2.75", Black Nightmare, 8 Pack

Designed to resemble the usual suspects of baitfish found in any water body. The Suspect is a slim bodied soft plastic baitfish imitation which is highly versatile due to its shape and tight...

Rapala CrushCity The Jerk 3.75", Hot Pink Pearl, 7 Pack

This fork-tail jerk minnow takes the baitfish profile to the next level, featuring precise details and a tail that quivers with the slightest current or rod twitch. Its erratic, darting action -...

Rapala CrushCity Mayor, 3", Salt/Scent Infused, Green Pumpkin Disco, 8 Pack

To lead CrushCity™, you need to be dependable, adaptable and fearless, which is why the The Mayor™ is the perfect candidate to crush big bass. The Mayor™ is a swimbait you can leave tied on all...

Rapala CrushCity Mayor, 3", Salt/Scent Infused, Hot Firecracker, 8 Pack

To lead CrushCity™, you need to be dependable, adaptable and fearless, which is why the The Mayor™ is the perfect candidate to crush big bass. The Mayor™ is a swimbait you can leave tied on all...

Rapala CrushCity Mayor, 3", Salt/Scent Infused, Black Gold, 8 Pack

To lead CrushCity™, you need to be dependable, adaptable and fearless, which is why the The Mayor™ is the perfect candidate to crush big bass. The Mayor™ is a swimbait you can leave tied on all...

Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating, Gold Perch

The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb...

Northern King Trolling Spoon, Size 28, 1/2oz, 3 3/4", Frog

In 1984, the legendary Northern King trolling spoon was born. Offering reliable, fish catching action at a wide effective speed range, these genuine silver plated spoons reflect light at lower depths...

Rapala Husky Jerk 12, 4 3/4", 7/16 oz, Silver Blue

Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass...

ZMan Shad FryZ 1.75", Electric Chicken, 8 Pk

Features Durable ElaZtech baits won't rip or tear like other plastics Super soft texture means more action Naturally buoyant and lifelike in the water 100% non-toxic and contains no PVC/ Phthalates...

Z-Man TRD BugZ, 2.75", Black/Blue, 6 pk

Take a proven streamlined creature bait profile, downsize it to a 2.75” size, and mold it from super buoyant 10X Tough ElaZtech® superplastic, and you’ve got a Ned Rig dynamo that comes alive on the...

Z-Man TRD BugZ, 2.75", Bama Bug, 6 pk

Take a proven streamlined creature bait profile, downsize it to a 2.75” size, and mold it from super buoyant 10X Tough ElaZtech® superplastic, and you’ve got a Ned Rig dynamo that comes alive on the...

Berkley Essentials Round Ball Jig, 1/4 oz, Black, 6pk

Designed with input from the Berkley Pro Staff, Berkley Round Ball Jigs are sharp, strong and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes...

Berkley Essentials Round Ball Jig, 3/8 oz, White, 5pk

Designed with input from the Berkley Pro Staff, Berkley Round Ball Jigs are sharp, strong and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes...

Berkley Essentials Round Ball Jig, 3/8 oz, Pink, 5pk

Designed with input from the Berkley Pro Staff, Berkley Round Ball Jigs are sharp, strong and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes...

Berkley Essentials Round Ball Jig, 3/8 oz, Yellow Green, 5pk

Designed with input from the Berkley Pro Staff, Berkley Round Ball Jigs are sharp, strong and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes...

Berkley Essentials Round Ball Jig, 3/8 oz, Orange, 5 pk

Designed with input from the Berkley Pro Staff, Berkley Round Ball Jigs are sharp, strong and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes...

Berkley Essentials Round Ball Jig, 3/8 oz, Chartreuse Orange, 5pk

Designed with input from the Berkley Pro Staff, Berkley Round Ball Jigs are sharp, strong and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes...

Berkley Essentials Round Ball Jig, 3/8 oz, Yellow, 5pk

Designed with input from the Berkley Pro Staff, Berkley Round Ball Jigs are sharp, strong and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes...

Berkley Essentials Round Ball Jig, 1/2 oz, Yellow, 4pk

Designed with input from the Berkley Pro Staff, Berkley Round Ball Jigs are sharp, strong and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes...

Berkley Essentials Round Ball Jig, 1/2 oz, Chartreuse Orange, 4pk

Designed with input from the Berkley Pro Staff, Berkley Round Ball Jigs are sharp, strong and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes...

Berkley Essentials Round Ball Jig, 1/2 oz, Yellow Green, 4pk

Designed with input from the Berkley Pro Staff, Berkley Round Ball Jigs are sharp, strong and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes...

Berkley Essentials Round Ball Jig, 1/2 oz, White, 4pk

Designed with input from the Berkley Pro Staff, Berkley Round Ball Jigs are sharp, strong and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes...

Berkley Essentials Round Ball Jig, 1/2 oz, Pink, 4pk

Designed with input from the Berkley Pro Staff, Berkley Round Ball Jigs are sharp, strong and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes...

Berkley Essentials Round Ball Jig, 1/2 oz, Orange, 4pk

Designed with input from the Berkley Pro Staff, Berkley Round Ball Jigs are sharp, strong and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes...

Berkley Essentials Round Ball Jig, 1/2 oz, Chartreuse, 4pk

Designed with input from the Berkley Pro Staff, Berkley Round Ball Jigs are sharp, strong and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes...

Berkley Essentials Round Ball Jig, 1/2 oz, Black, 4pk

Designed with input from the Berkley Pro Staff, Berkley Round Ball Jigs are sharp, strong and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes...

Berkley Fusion19 Bucktail Jig, 1/4 Oz, Blue White

Designed to pair perfectly with Berkley Gulp!, the Fusion19 Bucktail jig features quality components that are ideal for fishing with your favorite soft plastic. The sharp, corrosion-resistant...

Berkley Fusion19 Bucktail Jig, 1/4 Oz, Chartreuse

Designed to pair perfectly with Berkley Gulp!, the Fusion19 Bucktail jig features quality components that are ideal for fishing with your favorite soft plastic. The sharp, corrosion-resistant...

Berkley Fusion19 Bucktail Jig, 1/4 Oz, White Glow

Designed to pair perfectly with Berkley Gulp!, the Fusion19 Bucktail jig features quality components that are ideal for fishing with your favorite soft plastic. The sharp, corrosion-resistant...

Berkley Fusion19 Bucktail Jig, 3/8 Oz, Pink

Designed to pair perfectly with Berkley Gulp!, the Fusion19 Bucktail jig features quality components that are ideal for fishing with your favorite soft plastic. The sharp, corrosion-resistant...

Berkley Fusion19 Bucktail Jig, 3/8 Oz, White Glow

Designed to pair perfectly with Berkley Gulp!, the Fusion19 Bucktail jig features quality components that are ideal for fishing with your favorite soft plastic. The sharp, corrosion-resistant...

Berkley PowerBait MaxScent Flat Worm, 4-1/4", Natural Shad, 8 pk

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with...

Berkley PowerBait MaxScent Hit Worm, 4-1/2", Plum Apple, 10 pk

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic...

Berkley PowerBait MaxScent Hit Worm, 4-1/2", Black, 10 pk

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic...

Berkley PowerBait MaxScent Hit Worm, 4-1/2", Watermelon Red, 10 pk

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic...

Berkley PowerBait MaxScent Flatnose Minnow, 4", Blue Back, 10 pk

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic...

Berkley PowerBait MaxScent Flatnose Minnow, 4", Green Pumpkin, 10 pk

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic...

Berkley PowerBait MaxScent Flatnose Minnow, 4", Natural Shad, 10 pk

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic...

Berkley PowerBait MaxScent Flatnose Minnow, 4", Watermelon Red, 10 pk

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic...

Berkley PowerBait MaxScent Flatnose Minnow, 4", Baby Bass, 10 pk

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic...

Berkley PowerBait Pre-Rigged Atomic Teasers, 1/32oz, Caramel Apple, 3 pk

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish...

Berkley Vibrato Jigging Bait, 1 3/4", 1/4 Oz, Natural White Perch

As its name implies, the Vibrato has a natural vibrating action, but unlike typical vibrating lures, it vibrates on the fall, when jigged, twitched, retrieved steadily, or trolled in any way and at...

Berkley Vibrato Jigging Bait, 1 3/4", 1/4 Oz, Blue Glow Tiger

As its name implies, the Vibrato has a natural vibrating action, but unlike typical vibrating lures, it vibrates on the fall, when jigged, twitched, retrieved steadily, or trolled in any way and at...

Berkley Vibrato Jigging Bait, 2 1/4", 1/2 Oz, Natural White Perch

As its name implies, the Vibrato has a natural vibrating action, but unlike typical vibrating lures, it vibrates on the fall, when jigged, twitched, retrieved steadily, or trolled in any way and at...

Berkley Vibrato Jigging Bait, 2 1/4", 1/2 Oz, Natural Gold Shiner

As its name implies, the Vibrato has a natural vibrating action, but unlike typical vibrating lures, it vibrates on the fall, when jigged, twitched, retrieved steadily, or trolled in any way and at...