Lures

Gamakatsu Round 26R Weedless Jig, 3/0-1/4oz

Gamakatsu Round 26R Weedless Jig, 3/0-1/4oz

Gamakatsu Round 26R Weedless Jig, 4/0-3/8oz

Gamakatsu Round 26R Weedless Jig, 4/0-1/2oz

Yamamoto 5" Senko Fire Craw, 10 Pack

5" Senko Fire Craw (10 Pack)

Lucky Strike Devil Bait, 3" 16 Gr, Perch Nickel

These Devil Baits are made of Steel that are Nickel or Gold plated and available in over 50 different finishes.

Berkley PowerBait Pre-Rigged Atomic Teasers 1/32oz, Cricket Head

Berkley® PowerBait® Pre-Rigged Atomic Teasers have an elongated tail protruding from the tube to drive fish wild. All are hand dipped to offer the most vibrant tail colors possible. Ideal for trout, panfish, and crappie.

Berkley Essentials Round Ball Jig, White, Size 1/32oz, Qty 8

Berkley Round Ball Jigs are sharp, strong and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes. Durable finish. No paint in hook eye for easy, fast line connection.

Northland Butterfly Blade Harness, Snell Gold Shiner

Lightweight Butterfly Blade rides higher and spins at slower speeds than traditional Indiana and Colorado designs. Made from polycarbonate. 60 snell/leader length. Allows for slow trolling down to .25mph. Great for deep or shallow weed lines. Provides...

Rapala Husky Jerk Pink Clown 4" 3/8 Oz Rattling Lure

Rapala Husky Jerk 10Color: Pink Clown4" - 3/8 ozTarget Depth: 4 - 8 ft Two No 5 Treble Hooks Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify...

Got-Cha Curl Tail Grub Fishing Lure 4", Lime Green Firetail, 20 Pk

The Sea Striker Got-Cha 4'' Curltail Grub is one of the fisherman's most popular soft plastic lures. Great for Bass, Trout, Walleye, Stripers and other gamefish. A deadly lure for saltwater trout, the 4'' Curltail Grubs are packed in a printed reusable...

Got-Cha Curl Tail Grub Fishing Lure 4", Dark Green/ Silver Flake, 20 Pk

The Sea Striker Got-Cha 4'' Curltail Grub is one of the fisherman's most popular soft plastic lures. Great for Bass, Trout, Walleye, Stripers and other gamefish. A deadly lure for saltwater trout, the 4'' Curltail Grubs are packed in a printed reusable...

Yamamoto Senko Worm, 5", 10pk, Watermelon & White Laminate

Tested and proven on California lunkers, Gary Yamamoto's Senko has quickly become a sensation throughout the United States. The Senko's salt impregnated, has a healthy profile, casts like a bullet, and features a unique smooth-and-even horizontal fall...

Strike King Chick Magnet Jr 1/4oz 2-4 ft, Charteuse Copper

Strike King’s Chick Magnet Jr is a 1/4-ounce flat-sided crankbait that is designed with a circuit-board bill. The flat-sided build of the Chick Magnet Jr displaces water and gives the lure a tight wobble that attracts fish. Built to dive 4-6 feet,...

Strike King Chick Magnet Jr 1/4oz 2-4 ft, Baby Carp

Strike King’s Chick Magnet Jr is a 1/4-ounce flat-sided crankbait that is designed with a circuit-board bill. The flat-sided build of the Chick Magnet Jr displaces water and gives the lure a tight wobble that attracts fish. Built to dive 4-6 feet,...

Strike King KVD Elite 300 Jerkbait, Pro Phantom Bluegill

Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and...

Strike King KVD Elite 300 Jerkbait, Pro TN Shad 2.0

Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and...

Strike King KVD Elite 300 Jerkbait, Pro Table Rock

Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and...

Strike King KVD Elite 300 Jerkbait, Pro Phantom Perch

Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and...

Northern King Mag Trolling Spoon 5/8 oz, 4 1/2"- Fire Frog

The Northern King NK MAG Trolling Spoon is the big brother in the Northern King spoon family. This lure is deigned to attract larger fish in deeper waters. Its unique shape helps it maintain an effective action at a variety of speeds, making it ideal for...

Northern King Size MAG Trolling Spoon - Dirty White Boy - 5/8oz

The Northern King NK MAG Trolling Spoon is the big brother in the Northern King spoon family. This lure is deigned to attract larger fish in deeper waters. Its unique shape helps it maintain an effective action at a variety of speeds, making it ideal for...

Cotton Cordell CC Shad, Chrome Blue Back, Orange Belly, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet

CC Shad, Chrome Blue Back, Orange Belly, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet

Cotton Cordell CC Shad, Spot Tail Shiner, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet

CC Shad, Spot Tail Shiner, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet

Mack's Lure Sling Blade Dodger, #4, 6", UV Green

Its unique design gives your bait or lure a Jerk and Dance action that drives fish crazy. The Sling Blade works great trolled in front of lures like the Koke-A-Nut or Hum Dinger for Trout, Salmon and Kokanee. The Precious Metal Series has transparent...

Northland Butterfly Blade Harness, #2 Blade, Snell

ightweight Butterfly Blade rides higher and spins at slower speeds than traditional Indiana and Colorado designs. Made from polycarbonate. 60 snell/leader length. Allows for slow trolling down to .25mph. Great for deep or shallow weed lines. Provides...

Williams Wabler spoon 2-1/4" Electric Blue

The Williams Wabler is the lure that founded the fishing tackle division of the Williams Company 100 years ago. The most recognized and still today most popular model in the Williams series, the Wabler has been a mainstay of anglers. Originally popular...

Strike King 3 3/4" Rage Swimmer, Green Pumpkin, 7 Pack

Each Rage Tail lure has a unique andexclusive tail design and is engineered like no other soft plastic bait. Each is designed with a specific purpose and uses customized hi-grade plastics for superior action. The Rage Swimmer is perfect when rigged with...

Freedom 3.5" Mischief Minnow

Mischief Minnow 3.5" Floating, Midnight Shad, #6 Gamakatsu Hooks, Black Blade

Zman TRD Hogz 3" Creature Bait, Drew'S Craw, 6 Pack

Mimicking a variety of invertebrates that make up the bulk of a bass' diet, the 3" TRD HogZ is a ribbed, compact-profile creature bait designed to pair perfectly with Z-Man's Finesse ShroomZ and NedlockZ jigheads for Midwest finesse-style applications...

Strike King Rattlin' Rage Craw 4", California Craw

By far the undefeated champion of crawfish baits in the water, Strike King’s new soft plastic Rattlin’ Rage Craw is a slender, 4” crawfish imitator, pre-rigged with a glass sound chamber imbedded in the tail to emit a powerful rattle...

Strike King Rattlin' Rage Craw 4", Watermelon Seed with Red Flake

By far the undefeated champion of crawfish baits in the water, Strike King’s new soft plastic Rattlin’ Rage Craw is a slender, 4” crawfish imitator, pre-rigged with a glass sound chamber imbedded in the tail to emit a powerful rattle...

Strike King Rattlin' Rage Craw 4", Falcon Lake Craw

By far the undefeated champion of crawfish baits in the water, Strike King’s new soft plastic Rattlin’ Rage Craw is a slender, 4” crawfish imitator, pre-rigged with a glass sound chamber imbedded in the tail to emit a powerful rattle...

Strike King Rattlin' Rage Craw 4", Bama Craw

By far the undefeated champion of crawfish baits in the water, Strike King’s new soft plastic Rattlin’ Rage Craw is a slender, 4” crawfish imitator, pre-rigged with a glass sound chamber imbedded in the tail to emit a powerful rattle...

Berkley Fusion19 Snap Jigs, 2 PK, sz 1/2oz , Firetiger

Features Versatile action jig Cast, snap, retrieve, or vertically jig Dynamic darting action Naturally glides on the Fall Extended bait keeper

Berkley Fusion19 Snap Jigs, 2 PK, sz 3/8oz , Goby

Features Versatile action jig Cast, snap, retrieve, or vertically jig Dynamic darting action Naturally glides on the Fall Extended bait keeper

Berkley Fusion19 Snap Jigs, 2 PK, sz 3/16oz , Goby

The Berkley Fusion19 Snap Jig is a versatile action jig head that pairs with your favorite soft plastics. The Snap Jig can be fished vertically over structure or for suspended fish in open water or ice. It can also be fished cast and retrieve for...

Berkley Fusion19 Snap Jigs, 2 PK, sz 3/16oz , Fool's Gold

The Berkley Fusion19 Snap Jig is a versatile action jig head that pairs with your favorite soft plastics. The Snap Jig can be fished vertically over structure or for suspended fish in open water or ice. It can also be fished cast and retrieve for...

Z-Man Og Mushroom Jigheads 1/32 Oz 4 Pack - Chartreuse

Features Reproduction of the original mushroom head jig preferred by finesse fishing enthusiasts Needle point VMC hook (size 4 on 1/32 oz and 1/16 oz, size 2 on 3/32 oz) Durable powder-coated finish Molded-in double keeper barbs hold softbaits securely

X Zone 3.75" X-Tube, Green Pumpkin, 8 pk

The X Zone X-Tube lure features a super soft yet durable body and is offered in proven fish catching colors perfect for matching any condition or location. Rig with an internal tube jig head for dragging or snap jigging over deep structure...

Yamamoto Swim Senko, 5", Black

This breakthrough bait perfectly unites two of today's top lures - the Senko and a swimbait in one hot product.

Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Blue Shad

Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so...

Berkley Flicker Shad Shallow, enhanced slow rise, side roll, & flash, 2'', size 8 Fusion19 treble, Slick Firetiger

Proven Berkley Flicker Shad action for targeting shallower fish. The Flicker Shad shallow models feature the same great side roll and flash anglers have come to expect from Flicker Shad. Each bait is individually tank tested and sure to perform right out...

Freedom Blade Bait 3/4 oz Perch VMC #6 Double Hook and #6 Treble Hook

3 in one blade bait, perfect for ice fishing or open water.

Freedom Blade Bait 3/4 oz Silver VMC #6 Double Hook and #6 Treble Hook

3 in one blade bait, perfect for ice fishing or open water.

Lunkerhunt Nose Down Straight Up-Perch 3/8 Oz

Lunkerhunt Nose Down Straight Up Jigs imitate baitfish feeding. Pound them into the silt to draw the attention of nearby fish. Swim or suspend the jib bait for fish that are high in the water column. The Lunkerhunt Nose Down Straight Up features an...

Subzero Gamefish Tip-Up Rig Size 8, 2 Pk

Subzero gamefish Tip-Up Rigs are designed with the finest components. Excellent for Walleye, Bass and Northern Pike Features High flash, hi-vis blades #8 Test high strength braided wire leader Super sharp Matzuo hoooks

Keitech Tungsten Mono Guard Jig Head, #2 Hook, 1/8 oz, Gray, 3 Pk

The Keitech Tungsten Mono Guard Jig Head provides the ultimate finesse option. Keitech's no-lead, tungsten powder/polymer compound limits the environmental impact, while providing a technical advantage. The Mono Guard Jig Head offers a round tungsten...

Northland Reed-RunnerClassic Tandem Spin Spinnerbait 3/8 Oz, 1/Cd Whitetreuse

Virtually weedless, and deadly around weeds, reeds, rocks, brush and timber for large predator gamefish

ZMan Trout Eye Jighead 3/16 Oz, 3 Pk

Features Vivid, oversized 3D eyes present a prominent target for gamefish Dual super-sharp keeper spikes holds ElZtech and other soft plastics securely Built with heavy duty 2/0 Mustad UltraPoint hooks

ZMan Trout Eye Jighead 1/8 Oz, 3 Pk

Features Vivid, oversized 3D eyes present a prominent target for gamefish Dual super-sharp keeper spikes holds ElZtech and other soft plastics securely Built with heavy duty 2/0 Mustad UltraPoint hooks

ZMan ZinkerZ 5" New Money, 6 Pk

Features Super-strong ElaZtech baitz are 10x more durable than ordinary soft plastic ElaZtech baits are naturally buoyant and will float when rigged unweighted The flexibility of ElaZtech assures life-like action that mimics natural bait ElaZtech is...

ZMan Scented PaddlerZ 4", 5 Pk

Features Super-strong ElaZtech baitz are 10x more durable than ordinary soft plastic ElaZtech baits are naturally buoyant and will float when rigged unweighted The flexibility of ElaZtech assures life-like action that mimics natural bait ElaZtech is...

ZMan Redfish Eye Jigheads 1/4 oz, 3 Pk

Features Vivid, oversized 3D eyes present a prominent target for gamefish Built with heavy duty 4/0 Mustad UltraPoint hooks Sized to pair perfectly with highly popular DieZel MinnowZ