Lures

Berkley PowerBait MaxScent 3 1/2" Tube, Black Red Fleck, 6 Pack

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the...

Berkley PowerBait MaxScent The General, 5" 8 Pack, Bubblegum

PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch...

BerkleyPowerBait MaxScent The General, Slow Fall Stick Bait, Black/Chartreuse, 8 Pack

PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch...

Berkley PowerBait MaxScent Flatworm 3.6", Cinnamon Purple, 10 Pack

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the...

Berkley PowerBait MaxScent Flatworm 3.6", Smelt, 10 Pack

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the...

Berkley PowerBait MaxScent Flatworm 3.6", Green Pumpkin Watermelon, 10 Pack

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the...

Walleye Nation Creations WNC Crawler Hauler Worm Harness, Colorado Blade #4, 17lb Mono, V-Loc Hooks, Blue Basher

Features WNC Crawler Hauler Worm Harness Colorado Blade #4 17lb Mono V-Loc Hooks Color: Blue Basher

Walleye Nation Creations WNC Crawler Hauler Worm Harness, Colorado Blade #4, 17lb Mono, V-Loc Hooks, Gold Digger

Features WNC Crawler Hauler Worm Harness Colorado Blade #4 17lb Mono V-Loc Hooks Color: Clown

Walleye Nation Creations WNC Crawler Hauler Worm Harness, Colorado Blade #4, 17lb Mono, V-Loc Hooks, Goldaliscious

Features WNC Crawler Hauler Worm Harness Colorado Blade #4 17lb Mono V-Loc Hooks Color: Goldaliscious  

Walleye Nation Creations Double Trouble Worm Harness, Colorado Blade #4, 17lb Mono, Treble/Single hook Combo, Sunny Orange

Grab a tub of nightcrawlers. Pick out a juicy one, bait up a Walleye Nation Double Trouble Colorado Harness, and make sure your drag is set properly. This is a proven big fish presentation, a ready-to-use harness that imparts the deadly slow-spinning...

Keitech Easy shiner,Bluegill, 3",10pk, Strong Squid Scent infused

The 3-Inch Keitech Easy Shiner combines the unsymmetrical body of the Shad Impact with the Fantastic tail action of the Swing Impact. These versatile swim baits come in 4 sizes to match any fishing conditions. Keitech's original two-tone color injection...

Keitech Tungsten Model II Football Jig, Black Blue Flake, 1/4oz, #2/0 Hook, Hand Glued Fiber Guard, Sr40 Skirt, 1/Bg

The Keitech Model II Tungsten Football Jig is designed for deep water jig fishing. The Tungsten compound head is 30% harder than lead and extremely sensitive. The hand tied 100 strand skirt is produced from Keitech’s exclusive SR-40 silicone. This...

Blue Fox Vibrax Chaser 3 Lure, 1/2 Oz, 2-4 Ft, Blade Size 3, Treble Hook, Gold

Soft trailer chases the main body & blade, imitating a hungry, distracted bait fish, creating intense flash & attraction. Patented 2 part bell and gear made of machined brass emits low-frequency sound vibrations while virtually eliminating line...

Blue Fox Chaser 3 Lure, 1/2 Oz, 2-4 Ft, Blade Size 3, Treble Hook, Orange Craw

Soft trailer chases the main body & blade, imitating a hungry, distracted bait fish, creating intense flash & attraction. Patented 2 part bell and gear made of machined brass emits low-frequency sound vibrations while virtually eliminating line...

Northland Buck-Shot Coffin Spoon 3/8 Oz, Super-Glo EXO White

The Northland Buck-Shot Coffin Spoon has a flat sided profile that produces a tantalizing tumbling and gliding action. The specially angled, flat sides not only generate its unique action, but also dazzlingly reflect light. Built to drop down in the...

Northland Buck-Shot Coffin Spoon 1/8 Oz, Super-Glo EXO White

The Northland Buck-Shot Coffin Spoon has a flat sided profile that produces a tantalizing tumbling and gliding action. The specially angled, flat sides not only generate its unique action, but also dazzlingly reflect light. Built to drop down in the...

Rapala 3 1/2" Jigging Rap 7/8 Oz, Clown

Swimming in tantalizing circles under the ice or in open water for suspended game fish, the Jigging Rap® features a balanced, weighted minnow profile. Single reversed hooks with center treble and eyelet, this bait can also be bottom bounced, yo-yo...

Rapala 2" Jigging Rap 5/16 Oz Glow Pink Squirrel

Rapala Jigging Rap 05 Glow Pink Squirrel W5GPSQSwimming in tantalizing circles under the ice or in open water for suspended game fish, the Jigging Rap® features a balanced, weighted minnow profile. Single reversed hooks with center treble and...

Rapala Jigging Rap 2", Slimy Lime

Swimming in tantalizing circles under the ice or in open water for suspended game fish, the Jigging Rap features a balanced, weighted minnow profile. Single reversed hooks with center treble and eyelet, this bait can also be bottom bounced, yo-yo style...

Rapala Jigging Rap 1.5", Glow

Swimming in tantalizing circles under the ice or in open water for suspended game fish, the Jigging Rap® features a balanced, weighted minnow profile. Single reversed hooks with center treble and eyelet, this bait can also be bottom bounced, yo-yo...

Mepps Syclops Spoon 1-1/2" 1/8oz Plain Glow/Pink

Spoon fishermen around the world are limiting out on the Mepps Syclops. Whether you fish for pike, salmon, trout, walleyes or panfish, there's a Syclops just right for you. Available in five sizes and a wide variety of proven colors, no other spoon is as...

Mepps Syclops Spoon 1-1/2" 1/8oz Plain Rainbow

Spoon fishermen around the world are limiting out on the Mepps Syclops. Whether you fish for pike, salmon, trout, walleyes or panfish, there's a Syclops just right for you. Available in five sizes and a wide variety of proven colors, no other spoon is as...

Williams Dartee Spoon, #2, Electric Blue

Williams Dartee Spoon features premium hooks for easy hook-ups and maximum fish retention Premium stamped brass with genuine precious metal plating reflects light better and farther than any other finish Fish shaped spoon is attractive to all fish...

Celsius SouthBend Ice Float and Jig Kit

The Celsius EC5C-3A Ice Float and Jig Kit is a must-have for ice fishing enthusiasts, offering a comprehensive set for a successful ice fishing experience. This kit includes precision-engineered ice floats and jigs designed to attract and entice a...

Berkley Vibrato Lure, 1 1/2 " 1/8 oz two sz 12 treble Nat White Perch

As its name implies, the Vibrato has a natural vibrating action. But unlike any other vibrating lure it vibrates on the fall, when jigged, twitched, retrieved steadily or trolled in any way and at any speed!

Berkley Vibrato Lure, 1 1/2 " 1/8 oz two sz 12 treble Pinkescents

As its name implies, the Vibrato has a natural vibrating action. But unlike any other vibrating lure it vibrates on the fall, when jigged, twitched, retrieved steadily or trolled in any way and at any speed!

Strike King Mr. Crappie Lightning Shad, 2", Tuxedo Black & Chartreuse, Floating,15pk

The Lightning Shad is a 2-inch baitfish profile soft plastic that features a unique tapered tail design that allows the bait to quiver and move like nothing else crappie have ever seen. The Lightning Shad is big enough to be highly visible, yet life-like...

Keitech Easy shiner,Alewife, 2",12pk

Easy shiner,Alewife, 2",12pk, Strong Squid Scent infused

Keitech Easy shiner, Green Pumpkin PP. Shad, 2",12pk

Easy shiner,Green Pumpkin PP. Shad, 2",12pk, Strong Squid Scent infused

Keitech Easy shiner, Gold Flash Minnow, 2",12pk

Easy shiner,Gold Flash Minnow, 2",12pk, Strong Squid Scent infused

Keitech Easy shiner, Ayu, 2",12pk

Easy shiner,Ayu, 2",12pk, Strong Squid Scent infused

Keitech Easy shiner, Baby Bass, 2",12pk

Easy shiner, Baby Bass, 2",12pk, Strong Squid Scent infused

Keitech Easy shiner, Bluegill, 2",12pk

Easy shiner, Bluegill, 2",12pk, Strong Squid Scent infused

Williams Bully B52 Spoon 2-5/8" 7/8 Oz Glow Pink

Redesigned from the ground up, the new BULLY is even heavier than the original. It weighs in at 9/10 Oz. Sure to please long distance casters and deep water enthusiasts, angling for; trout, salmon, walleye, bass, striped bass and pike.Rarely do we see...

Williams Large Wabler Spoon 3-1/4" 3/4oz Watermelon Silver

The Williams Wabler is the lure that founded the fishing tackle division of the Williams Company 100 years ago. The most recognized and still today most popular model in the Williams series, the Wabler has been a mainstay of anglers. Originally popular...

Williams Nipigon Spoon 2-1/2" 1/3 Oz Perch

Nipigon Spoon 2-1/2" 1/3 Oz Perch

Williams Nipigon Spoon 2-1/2" 1/3 Oz Gold Mirror

The Nipigon is a slender bodied 2-1/2", 1/3 oz spoon that imitates a baitfish in distress. Ideal as a trolling spoon it is equally as effective when cast. A multispecies lure that can be worked at a wide range of speeds.

Mooselook Medium Wobbler Spoon 3-1/8" 1/4oz Moonjelly Silver Back

The Mooselook Wobbler was developed in 1938 by John A. Greene on Lake Mooselookmeguntic in Maine, from where it takes its name. A Northeastern favorite in the lakes region of New England and Canada. A classic and proven trout and salmon spoon for over 70...

Mooselook Medium Wobbler Spoon 3-1/8" 1/4oz Green Monkey

The Mooselook Wobbler was developed in 1938 by John A. Greene on Lake Mooselookmeguntic in Maine, from where it takes its name. A Northeastern favorite in the lakes region of New England and Canada. A classic and proven trout and salmon spoon for over 70...

Mooselook Medium Wobbler Spoon 3-1/8" 1/4oz Gold Nu-Wrinkle/Orange

The Mooselook Wobbler was developed in 1938 by John A. Greene on Lake Mooselookmeguntic in Maine, from where it takes its name. A Northeastern favorite in the lakes region of New England and Canada. A classic and proven trout and salmon spoon for over 70...

Northland Impulse Rigged Mini Smelt, 1/32oz, 1-1/4", Glo White, 2 rigged, 2 Replacement Tails

Mimics a young-of-the-year minnow fry to perfection. Sleek flat sided body is molded from soft plastic, sports a dolphin shaped Glider-Tail that darts, glides, jukes & jives on a free-fall. 2 Rigged & 3 Tails.Catches all types of panfish,...

Celsius Stunner Jig 1/16oz Perch

Celsius Stunner Jigs are deadly when you're ice fishing for crappie, perch, bluegill, and other freshwater species. They're available in a variety of colorssome are subtle, for clear water situations, while others present an eye-popping rainbow flash to...

Celsius Stunner Jig 1/16oz Glow Red Tiger

Celsius Stunner Jigs are deadly when you're ice fishing for crappie, perch, bluegill, and other freshwater species. They're available in a variety of colorssome are subtle, for clear water situations, while others present an eye-popping rainbow flash to...

Celsius Stunner Jig 1/16oz Glow Silver/Blue

Celsius Stunner Jigs are deadly when you're ice fishing for crappie, perch, bluegill, and other freshwater species. They're available in a variety of colorssome are subtle, for clear water situations, while others present an eye-popping rainbow flash to...

Celsius Stunner Jig 1/16oz Starlight

Celsius Stunner Jigs are deadly when you're ice fishing for crappie, perch, bluegill, and other freshwater species. They're available in a variety of colorssome are subtle, for clear water situations, while others present an eye-popping rainbow flash to...

Williams Small Wabler Spoon 2-1/4" 1/4oz On Rack Silver/Gold Nu-Wrinklen NO HOOK

The Williams Wabler is the lure that founded the fishing tackle division of the Williams Company 100 years ago. The most recognized and still today most popular model in the Williams series, the Wabler has been a mainstay of anglers. Originally popular...

AHI Assault Diamond Jig 1oz Silver Flash

This new bait has all the benefits of a standard diamond jig but with added enhancements designed to improve both performance and durability. Ahi jigs make use of a thicker gauge loop at both ends for extra strength. The hook end has welded rings while...

Freedom Sim Shad Perch 3/8 oz

Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish...

Freedom Sim Shad Bluegill 3/8 oz

Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish...

Freedom Sim Shad Fire Tiger 3/8 oz

Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish...

Freedom Sim Shad Blue Shad 3/8 oz

Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish...

Freedom Sim Shad Purple Shad 3/8 oz

Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish...