Lures

Rapala Jigging Shad Rap 1-1/2" 3/16 oz Glow Clown

The Jigging Shad Rap® has more pronounced movement, with slow circle down action. Raising in a sharp "snapping" motion will cause the bait to circle faster. A quick "vibrating" motion can also be used at fixed depths to prompt strikes from otherwise...

Rapala Jigging Shad Rap 1" 1/8 oz Silver

The Jigging Shad Rap® has more pronounced movement, with slow circle down action. Raising in a sharp "snapping" motion will cause the bait to circle faster. A quick "vibrating" motion can also be used at fixed depths to prompt strikes from otherwise...

Rapala Jigging Shad Rap 1" 1/8 oz Orange Tiger UV

The Jigging Shad Rap® has more pronounced movement, with slow circle down action. Raising in a sharp "snapping" motion will cause the bait to circle faster. A quick "vibrating" motion can also be used at fixed depths to prompt strikes from otherwise...

Rapala Jigging Shad Rap 1" 1/8 oz Green Tiger UV

The Jigging Shad Rap® has more pronounced movement, with slow circle down action. Raising in a sharp "snapping" motion will cause the bait to circle faster. A quick "vibrating" motion can also be used at fixed depths to prompt strikes from otherwise...

Rapala Jigging Shad Rap 1" 1/8 oz Glow Clown

The Jigging Shad Rap® has more pronounced movement, with slow circle down action. Raising in a sharp "snapping" motion will cause the bait to circle faster. A quick "vibrating" motion can also be used at fixed depths to prompt strikes from otherwise...

Rapala Jigging Shad Rap 1" 1/8 oz Blue

The Jigging Shad Rap, with its proven shad shape, swims in tantalizing circles right in the middle of suspended game fish. Feature single reversed and center treble hooks and a center eyelet for exceptional balance. The Jigging Shad Rap® has more...

Luhr Jensen Cast Champ Spoon 3/4oz Chrome/Green P-Lite

This original slab-sided design provides a compact body that casts incredible distances and swims with a seductive side-to-side wobble. A must have lure for bank fishing where a longer cast means you're simply able to contact more fish. Prior to casting...

Luhr Jensen Cast Champ Spoon 3/4oz Chrome/Silver Prism-Lite

This original slab-sided design provides a compact body that casts incredible distances and swims with a seductive side-to-side wobble. A must have lure for bank fishing where a longer cast means you're simply able to contact more fish. Prior to casting...

Luhr Jensen Cast Champ Spoon, 2 1/4", 3/4 oz, Chrome

This original slab-sided design provides a compact body that casts incredible distances and swims with a seductive side-to-side wobble. A must have lure for bank fishing where a longer cast means you're simply able to contact more fish. Prior to casting...

Luhr Jensen 2" Cast Champ Spoon 1/2oz Chrome/Flo Green P-Lite

Casts like a bullet. Versatile, multi-species design. Heavy duty construction.

Luhr Jensen 2" Cast Champ Spoon 1/2oz Chrome/Green P-Lite

Luhr Jensen Kwikfish K14X/Rattle (4-1/4") Blazin' Green UV

Kwikfish are full-throttle, wide-action, leave-no-doubt lures that challenge game fish small and large alike. Their aggressive action forces a response from fish, often generating the most savage strikes imaginable. Small sizes target trout, the middle...

Luhr Jensen Kwikfish Rattle Trolling Crankbait, 5 9/16", Grinch

There are two types of crankbaits in the world, those with a tight baitfish shimmy, and the Kwikfish®. Kwikfish are full-throttle, wide-action, leave-no-doubt lures that challenge game fish small and large alike. Their aggressive action forces a...

Storm 360GT Searchbait Swimmer, 3.5", 1/8oz Jig, #2/0 Hook, 1 Rigged/2 Bodies, Tru Blue

The 360GT Searchbaitis the ultimate confidence lure that has been designed to fish anywhere by all skill levels. As a searchbait, it allows you to cover more water, uncovering more fish. That is just the beginning. Once you locate fish, there's no need...

Luhr Jensen Dipsy Diver 000, 3-1/8", 35', Green Fire UV

Original directional design. Fish-attracting colors. Adjustable Positive Trip Mechanism. Welded ring construction on larger sizes.

Luhr Jensen Jet Diver 30' Watermelon/Blacktiger

Buoyant diver floats at rest. Different size for each diving depth. Fish attracting colors. Use trolling or river backtrolling.

Luhr Jensen 30' Jet Diver Batman/Firetiger

Buoyant diver floats at rest. Different size for each diving depth. Fish attracting colors. Use trolling or river backtrolling.

Luhr Jensen 20' Jet Diver Flo Pink/ Chart

The Jet Diver's unique, buoyant design collects water pressure against its wings to dive; yet when pressure is relaxed, the Jet Diver will float off of structure. The preeminent diver for river back-trolling applications, the Jet Diver enables the...

Luhr Jensen 20' Jet Diver Metallic Copper

Luhr Jensen Jet Divers feature a unique, buoyant design that collects water pressure against its wings to dive; yet when pressure is relaxed, the Jet Diver will float off of structure. The preeminent diver for river back-trolling applications, the Jet...

TRM Underspin 3/4 Oz, 4/0 Hook, 1 Pc, Purple Ice

The Reel Method Underspin is an innovative design made to help you catch more fish. Available in four weights, with a variety of Owner hook size options. The unique flexible blade attachment has been designed to improve fish hookups and durability. It...

TRM Underspin 3/4 Oz, 3/0 Hook, 1 Pc, Green Gizzard

The Reel Method Underspin is an innovative design made to help you catch more fish. Available in four weights, with a variety of Owner hook size options. The unique flexible blade attachment has been designed to improve fish hookups and durability. It...

TRM Underspin 3/4 Oz, 3/0 Hook, 1 Pc, Purple Ice

The Reel Method Underspin is an innovative design made to help you catch more fish. Available in four weights, with a variety of Owner hook size options. The unique flexible blade attachment has been designed to improve fish hookups and durability. It...

TRM Underspin 1/2 Oz, 4/0 Hook, 1 Pc, Glow Fish

The Reel Method Underspin is an innovative design made to help you catch more fish. Available in four weights, with a variety of Owner hook size options. The unique flexible blade attachment has been designed to improve fish hookups and durability. It is...

TRM Underspin 1/2 Oz, 4/0 Hook, 1 Pc, Green Gizzard

The Reel Method Underspin is an innovative design made to help you catch more fish. Available in four weights, with a variety of Owner hook size options. The unique flexible blade attachment has been designed to improve fish hookups and durability. It is...

TRM Underspin 1/2 Oz, 4/0 Hook, 1 Pc, Purple Ice

The Reel Method Underspin is an innovative design made to help you catch more fish. Available in four weights, with a variety of Owner hook size options. The unique flexible blade attachment has been designed to improve fish hookups and durability. It is...

TRM Underspin 1/2 Oz, 3/0 Hook, 1 Pc, Glow Fish

The Reel Method Underspin is an innovative design made to help you catch more fish. Available in four weights, with a variety of Owner hook size options. The unique flexible blade attachment has been designed to improve fish hookups and durability. It is...

TRM Underspin 3/8 Oz, 3/0 Hook, Purple Ice, 1 Pc

The Reel Method Underspin is an innovative design made to help you catch more fish. Available in four weights, with a variety of Owner hook size options. The unique flexible blade attachment has been designed to improve fish hookups and durability. It is...

Big Bite Baits Scentsation 4" Slim Minnow, Green Pumpkin, 10 Pack

The Big Bite Baits Scentsation Slim Minnow is the perfect Minnow for any angler who wants to be able to cast into any waters and catch a monster! Designed by BBB's own infamous R&D team, the Scentsation Slim Minnow has been tested rigorously to...

Buckeye Lures Scope Head 1/4 Oz Jighead, Unpainted, 3 Pack

The Buckeye Scope-Head, crafted in collaboration with Elite Series pro Jacob Powroznik, stands out as an essential tool for bass anglers navigating the era of forward-facing sonar! Designed to present baits effectively in various water column levels, it...

Buckeye Lures Scope Head 1/4 Oz Jighead, Pearl, 3 Pack

The Buckeye Scope-Head, crafted in collaboration with Elite Series pro Jacob Powroznik, stands out as an essential tool for bass anglers navigating the era of forward-facing sonar! Designed to present baits effectively in various water column levels, it...

Buckeye Lures Scope Head 3/8 Oz Jighead, Unpainted, 3 Pack

The Buckeye Scope-Head, crafted in collaboration with Elite Series pro Jacob Powroznik, stands out as an essential tool for bass anglers navigating the era of forward-facing sonar! Designed to present baits effectively in various water column levels, it...

Buckeye Lures Scope Head 1/4 Oz Jighead, Shad, 3 Pack

The Buckeye Scope-Head, crafted in collaboration with Elite Series pro Jacob Powroznik, stands out as an essential tool for bass anglers navigating the era of forward-facing sonar! Designed to present baits effectively in various water column levels, it...

Buckeye Lures Scope Head 3/8 Oz, Jighead, Pearl, 3 Pack

The Buckeye Scope-Head, crafted in collaboration with Elite Series pro Jacob Powroznik, stands out as an essential tool for bass anglers navigating the era of forward-facing sonar! Designed to present baits effectively in various water column levels, it...

Buckeye Lures 3/8 Oz Scope Head Jighead, Shad, 3 Pack

The Buckeye Scope-Head, crafted in collaboration with Elite Series pro Jacob Powroznik, stands out as an essential tool for bass anglers navigating the era of forward-facing sonar! Designed to present baits effectively in various water column levels, it...

Bill Lewis Hammer-Trap Lipless Crankbait 3/8 Oz, Gold Black Splatter With Orange Belly

The all new Bill Lewis Hammer-Trap Lipless Crankbait is the latest addition to the lipless category and builds on the brand's 50-year legacy in the category! Hammer-Trap showcases a distinctive hammering action during retrieval that not only rocks the...

Yamamoto 2.5" Yamatanuki Heavy Brown Purple Laminate, 10 Pack

The Yamamoto Yamatanuki Heavy Soft Plastic bait is a new offering from the Yamamoto lineup of baits that has been popular in Japan for years! Custom formula allows it to be fished weightless yet cast great and fall fast. Excellent for flipping, casting,...

Yamamoto 2.5" Yamatanuki Heavy Black With Large Blue Flaked, 10 Pack

Features: The Yamamoto Yamatanuki Heavy Soft Plastic bait is a new offering from the Yamamoto lineup of baits that has been popular in Japan for years! Custom formula allows it to be fished weightless yet cast great and fall fast. Excellent for...

Yamamoto 2.5" Yamatanuki Heavy, Green Pumpkin With Black Flakes, 10 Pack

The Yamamoto Yamatanuki Heavy Soft Plastic bait is a new offering from the Yamamoto lineup of baits that has been popular in Japan for years! Custom formula allows it to be fished weightless yet cast great and fall fast. Excellent for flipping, casting,...

Yamamoto 3.5" Yamatanuki Heavy, Green Pumpkin With Black Flakes, 8 Pack

Staying true to our roots of innovative baits that absolutely catch fish, we bring you the Yamatanuki. While this is it’s first time being available in the US, it has been a very popular bait for the Japanese Yamamoto lineup for years. The...

Z-Man Mulletron, LT 4.5", Glow Mullet

Voted the Best New Saltwater Soft Bait at the 2023 ICAST show for good reason, an innovative top hook line-through harness, true-to-life mullet profile, photo printed realism, and 10X Tough ElaZtech® construction set the Mulletron LT apart from other...

Lunkerhunt Hive Wacky Stick 5" Soft Plastic, Leech, 6 Pk

Experience a new way of Wacky-Rig-Fishing with the HIVE Wacky Stick. Meticulously designed for flawless wacky rig presentations and crafted with our Ultra Durable Soft Plastic (UDSP), it can handle the toughest battles. With its subtle wiggle on the...

Lunkerhunt Hive Wacky Stick 5" Soft Plastic, Watermelon Red Fleck, 6 Pk

Experience a new way of Wacky-Rig-Fishing with the HIVE Wacky Stick. Meticulously designed for flawless wacky rig presentations and crafted with our Ultra Durable Soft Plastic (UDSP), it can handle the toughest battles. With its subtle wiggle on the...

Lunkerhunt Hive Wacky Stick 5" Soft Plastic, Pumpkin, 6 Pk

Experience a new way of Wacky-Rig-Fishing with the HIVE Wacky Stick. Meticulously designed for flawless wacky rig presentations and crafted with our Ultra Durable Soft Plastic (UDSP), it can handle the toughest battles. With its subtle wiggle on the...

Z-Man Elaztech Jerk Shadz Scented Swimbait, 4" New Penny 5 Pack

A super-lifelike, salt-impregnated soft jerkbait with a lively, split-tail design that perfectly emulates erratic baitfish action, Jerk ShadZ can be rigged weightless to achieve a slow, flutter presentation, or bottom bounced on a weighted hook or...

Z-Man TRD TubeZ, 2.75", Mudbug, 6 pk

Engineered with a solid nose for easy rigging on Finesse ShroomZ jigheads, the 2.75" TRD TubeZ exemplifies, quite simply, the perfect Ned Rig-sized tube bait profile that's ideal for both Midwest finesse bass and crappie fishing tactics. It's buoyant...

Berkley Choppo Topwater Bait, Cupped Propeller Tail, 3", 1/2oz, Ghost White

Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and Wind the Berkley Choppo around cover and in open water for a serious waking action. The Choppo's durable...

Williams Large Wabler Spoon On Rack 3-1/4" 3/4oz Goldbo

The Williams Wabler is the lure that founded the fishing tackle division of the Williams Company 100 years ago. The most recognized and still today most popular model in the Williams series, the Wabler has been a mainstay of anglers. Originally popular...

Smithwick Suspending Rattlin' Rogue Jerkbait, 4 1/2", 3/8 oz, Foxy Shad

Anglers across the country rely on the Smithwick Rogue to put fish in the boat. Whether it's smallmouth or largemouth bass, walleyes, pike, trout, or another predator fish, the Rogue always produces. Maybe it's because of the legendary "Rogue roll" that...

Northland Butterfly Blade Harness 60" Snell Clear Tip Chartreuse

Lightweight Butterfly Blade rides higher and spins at slower speeds than traditional Indiana and Colorado designs. Made from polycarbonate. 60 snell/leader length. Allows for slow trolling down to .25mph. Great for deep or shallow weed lines...

Freedom Tackle Mischief Minnow 4.5" Floating, Golden Shiner, #4 Gamakatsu Hooks, Gold Blade

Topwater fishing is about to explode with the all-new Mischief Minnow from Freedom Tackle Corp. The secret to the Mischief Minnow’s performance is the unique custom shaped patent-pending Kilter blade design which is center-mounted on the bait's...

Freedom Tackle Mischief Minnow 4.5" Floating, Blue Clown, #4 Gamakatsu Hooks, Silver Blade

Topwater fishing is about to explode with the all-new Mischief Minnow from Freedom Tackle Corp. The secret to the Mischief Minnow’s performance is the unique custom shaped patent-pending Kilter blade design which is center-mounted on the bait's...

Rapala CrushCity The Jerk 3.75" Rockmelon, 7 Pack

Coast to Coast, The Jerk™ is the Canadian Staple shape, mimicking any forage minnow and taking the heat from all predators.     Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat...