Lures

Rapala CrushCity The Jerk 3.75", Budgie, 7 Pack

Coast to Coast, The Jerk is the Canadian Staple shape, mimicking any forage minnow and taking the heat from all predators.

Rapala CrushCity The Jerk 3.75", Pearl Watermelon, 7 Pack

Coast to Coast, The Jerk is the Canadian Staple shape, mimicking any forage minnow and taking the heat from all predators.

Rapala CrushCity The Jerk 3.75", Neon Pearl, 7 Pack

Coast to Coast, The Jerk is the Canadian Staple shape, mimicking any forage minnow and taking the heat from all predators.

P-Line Sunrise Squid Skirt, 4 1/2", Pink, 5 Pack

The P-Line Sunrise Squid is the perfect bait for a number of different species. From ocean salmon trollers using the 4.5 inch size, to albacore fishermen rigging the 7.5 inch models in “Daisy...

P-Line Sunrise Squid Skirt, 2 1/2", Pink Double Glow Stripe, 8 Pack

The P-Line Sunrise Squid is the perfect bait for a number of different species. From ocean salmon trollers using the 4.5 inch size to albacore fishermen rigging the 7.5 inch models in "Daisy Chains",...

Berkley PowerBait Gilly 4.33" Green Pumpkin, 3 Pack

The PowerBait® Gilly is Pro Designed by Bassmaster Classic® Champion Mike “IKE” Iaconelli. Japanese influenced design provides an unbelievably natural presentation in shape, color, and action.

Berkley Flicker Shad 2, 2" Firetail MF Black Cougar

The Berkley Flicker Shad has become an absolute staple in the trolling anglers tacklebox. More tournaments have been won and more fish have been flipped in the boat while trolling than any other...

Live Target Sonic Shad Blade Bait, 2.25" 1/2 Oz, Violet Black Back

The LIVETARGET Sonic Shad mimics a young shad fluttering in distress. The profile of the inner-core produces a like-like strobing flash, attracting game fish from a distance. Snap the rod tip to...

Live Target Sonic Shad Blade Bait, 2.25" 1/2 Oz, Gold Perch

The LIVETARGET Sonic Shad mimics a young shad fluttering in distress. The profile of the inner-core produces a like-like strobing flash, attracting game fish from a distance. Snap the rod tip to...

Live Target Sonic Shad Blade Bait, 2.25" 1/2 Oz, Silver Pumpkin

The LIVETARGET Sonic Shad mimics a young shad fluttering in distress. The profile of the inner-core produces a like-like strobing flash, attracting game fish from a distance. Snap the rod tip to...

Live Target Sonic Shad Blade Bait, 2.25" 1/2 Oz, Glow Pearl

The LIVETARGET Sonic Shad mimics a young shad fluttering in distress. The profile of the inner-core produces a like-like strobing flash, attracting game fish from a distance. Snap the rod tip to...

Live Target Sonic Shad Blade Bait, 2.25" 1/2 Oz, Glow/Blue

The LIVETARGET Sonic Shad mimics a young shad fluttering in distress. The profile of the inner-core produces a like-like strobing flash, attracting game fish from a distance. Snap the rod tip to...

Live Target Sonic Shad Blade Bait, 2" 3/8 Oz, Gold Perch

The LIVETARGET Sonic Shad mimics a young shad fluttering in distress. The profile of the inner-core produces a like-like strobing flash, attracting game fish from a distance. Snap the rod tip to...

Live Target Sonic Shad Blade Bait, 2" 3/8 Oz, Glow Pearl

The LIVETARGET Sonic Shad mimics a young shad fluttering in distress. The profile of the inner-core produces a like-like strobing flash, attracting game fish from a distance. Snap the rod tip to...

Live Target Sonic Shad Blade Bait, 2" 3/8 Oz, Glow/Blue

The LIVETARGET Sonic Shad mimics a young shad fluttering in distress. The profile of the inner-core produces a like-like strobing flash, attracting game fish from a distance. Snap the rod tip to...

Live Target Sonic Shad Blade Bait, 2" 3/8 Oz, Violet/Black Back

The LIVETARGET Sonic Shad mimics a young shad fluttering in distress. The profile of the inner-core produces a like-like strobing flash, attracting game fish from a distance. Snap the rod tip to...

Live Target Sonic Shad Blade Bait, 2" 3/8 Oz, Gold Pumpkin

The LIVETARGET Sonic Shad mimics a young shad fluttering in distress. The profile of the inner-core produces a like-like strobing flash, attracting game fish from a distance. Snap the rod tip to...

Live Target Sonic Shad Blade Bait, 2" 3/8 Oz, Silver/Blue

The LIVETARGET Sonic Shad mimics a young shad fluttering in distress. The profile of the inner-core produces a like-like strobing flash, attracting game fish from a distance. Snap the rod tip to...

Live Target Slow Roll Shiner, 4" Silver Pearl, 4 Pack

LIVETARGET's Injected Core Technology (ICT) has produced the ideal paddletail swimbait for realistic action and appearance. The Inner-Core perfectly matches the appearance of a thin profiled Shiner,...

Live Target Slow Roll Swimbait, 3" Silver Pearl, 4 Pack

There is no better way to imitate a swimming baitfish than the LIVETARGET Slow Roll Shiner Swimbait. Offering unmatched realism, the LIVETARGET Slow Roll Shiner Swimbait is crafted using LIVETARGET’s...

Live Target Gizzard Shad Swimbait, 4.5" 6/0 Hook, Green/Bronze

When Bass get dialed in to a big Shad bite, the new LIVETARGET Gizzard Shad Swimbait is an ideal match. With a wide and deep body, anglers now have a big profiled swimbait to target shallow to deep...

Live Target Gizzard Shad Swimbait, 4.5" 6/0 Hook, Violet Blue

When Bass get dialed in to a big Shad bite, the new LIVETARGET Gizzard Shad Swimbait is an ideal match. With a wide and deep body, anglers now have a big profiled swimbait to target shallow to deep...

Apex Perch Bead Rig Orange

This top-grade product is expertly made in compliance with stringent industry standards to offer a fusion of a well-balanced design and high level of craftsmanship. Manufactured from industry-leading...

Apex Perch Bead Rig Chartreuse/Green

This top-grade product is expertly made in compliance with stringent industry standards to offer a fusion of a well-balanced design and high level of craftsmanship. Manufactured from industry-leading...

Berkley Hit Stick 4.5" 1/3 Oz, Stealth Minnow

After 15 years, the code has been broken! Never before has a plastic bait been able to achieve the unique, high-speed rolling balsa action – but the Berkley® Hit Stick has done just that. True...

Savage Gear 2.5" New Craw, Albino Craw, 4 Pack

Designed to mimic the small crawfish that bass feed on in cold climates, the Savage Gear NED Craw is the most realistic crawfish-imitation NED bait on the planet. We’ve infused this craw with salt to...

Savage Gear 2.5" NED Craw, Green Pumpkin/Chartreuse, 4 Pack

Designed to mimic the small crawfish that bass feed on in cold climates, the Savage Gear NED Craw is the most realistic crawfish-imitation NED bait on the planet. We’ve infused this craw with salt to...

Savage Gear 3" NED Minnow, Sexy Rexy, 5 Pack

The profile of this minnow makes it a multi-tool weapon for the tournament angler. Fish it NED style to imitate stunned baitfish during a shad die-off or drag it across the bottom to imitate...

Set The Hook 3.75" Crush Worm, Cado, 8 Pack

We pour it with super soft high floating plastic salt and scent. The Crush worm has quickly become the mainstay drop shot bait for a wide range of anglers. We recommend not shaking this bait it has...

Set The Hook 3.5" Stumpy Crush Worm, Green Pumpkin

The Stumpy Crush Worm has won money in tournaments and is catching fish on bodies of water everywhere. Stumpy is 3.5 in. long. We pour it with super soft high floating plastic and salt the underside.

Berkley Gulp Alive! 1.5" Grub, Pearl White, Jar

he Berkley Gulp. Alive. Jigging Grub sports a proven shape which produces the ideal action for all pinfish. Great for jigs, drop shots, and plain hooks, this small but versatile bait will yield huge...

Johnson Splinter Spoon, 1.1" 1/12 Oz, Chrome

The Johnson Splinter has a signature shape allowing the bait to slash through the water. The Splinter comes with a black nickel swivel and hook designed to catch fish in all waters. Brass blade...

Johnson Beetle Spin Jig, 1", 1/32oz, Yellow/Black Spots, Nickel Blade, 4/Pack

Another revolutionary Johnson innovation, the original Beetle Spin. Simple and easy to use for any angler, Johnson's Beetle Spin is the direct ancestor of the spinner grub Virgil Ward first fished...

Pautzke Fire Dye, Orange, 4 Oz

High Octane Fire Dye is professionally crafted to enhance the color and reflective qualities of your bait and is UV Enhanced to give you an arsenal to attack all water conditions. Ideal for eggs,...

Live Target Rigged Shrimp, 3" 1/4 Oz, Pink Shrimp, 4 Pack

Livetarget is making their first foray into the world of injection-molded soft baits with the Livetarget Shrimp – and they are definitely putting their best foot forward. Like anything that Live...

Northland Eye-Candy Nightcrawler 6", Natural Core, 5 Pack

Dragging nightcrawlers behind spinner rigs flat out works and Northland's Eye-Candy Nightcrawler is no exception. Northland's Super TPE formula's lifelike movement and floatation allows the Eye-Candy...

Rapala CrushCity Ned BLT, 3", Black Blue Flake, 10 Pack

Sometimes in bass fishing, less is more, that’s exactly where the tasty Ned BLT™ comes in.

Rapala CrushCity Ned BLT, 3", Goby, 10 Pack

  Sometimes in bass fishing, less is more, that’s exactly where the tasty Ned BLT™ comes in.

Rapala CrushCity Ned BLT, 3", Ghost Morning Dawn, 10 Pack

Sometimes in bass fishing, less is more, that’s exactly where the tasty Ned BLT™ comes in.

Rapala CrushCity Ned BLT, 3", Coppertreuse, 10 Pack

Sometimes in bass fishing, less is more, that’s exactly where the tasty Ned BLT™ comes in.

Rapala CrushCity Ned BLT, 3", Green Pumpkin Magic, 10 Pack

Sometimes in bass fishing, less is more, that’s exactly where the tasty Ned BLT™ comes in.

Mooselook Wobbler Spoon, 3-1/8", 1/4oz, Wonder Bread

The Mooselook Wobbler was developed in 1938 by John A. Greene on Lake Mooselookmeguntic in Maine, from where it takes its name. A Northeastern favorite in the lakes region of New England and Canada...

Stinger,Copper Smooth Wonder Bread 3.75" Spoon

Stinger,Copper Smooth Wonder Bread 3.75"

Northland Pitchin' Puppet Jig, 2.375" 5/8 Oz, Golden Perch

Features: The Northland Tackle Pitchin' Puppet is a specialized tool tailored for casting and vertical jigging, offering exceptional performance for anglers! Constructed with an over-molded resin...

Northland Pitchin' Puppet Jig, 2.375" 5/8 Oz, Pink Tiger

Features: The Northland Tackle Pitchin' Puppet is a specialized tool tailored for casting and vertical jigging, offering exceptional performance for anglers! Constructed with an over-molded resin...

Northland Pitchin' Puppet Jig, 2.375" 5/8 Oz, Sneeze

Features: The Northland Tackle Pitchin' Puppet is a specialized tool tailored for casting and vertical jigging, offering exceptional performance for anglers! Constructed with an over-molded resin...

Northland Pitchin' Puppet Jig, 2" 5/16 Oz, Purple Wonder

Features: The Northland Tackle Pitchin' Puppet is a specialized tool tailored for casting and vertical jigging, offering exceptional performance for anglers! Constructed with an over-molded resin...

Northland Pitchin' Puppet Jig, 2" 5/16 Oz, Wonderbread

Features: The Northland Tackle Pitchin' Puppet is a specialized tool tailored for casting and vertical jigging, offering exceptional performance for anglers! Constructed with an over-molded resin...

Northland Pitchin' Puppet Jig, 2" 5/16 Oz, Super Glo Perch

Features: The Northland Tackle Pitchin' Puppet is a specialized tool tailored for casting and vertical jigging, offering exceptional performance for anglers! Constructed with an over-molded resin...

Northland Tungsten Jig 1/8 Oz Glo Moonlight, 2 Pack

Northland Fishing Tackle’s Tungsten Jig gives anglers a step up on traditional round ball lead jigs. Molded from Tungsten which is 30% more dense than lead, this jig has a faster fall rate and less...

Northland Tungsten Jig 1/8 Oz Gold Shiner, 2 Pack

Northland Fishing Tackle’s Tungsten Jig gives anglers a step up on traditional round ball lead jigs. Molded from Tungsten which is 30% more dense than lead, this jig has a faster fall rate and less...

Northland Eye-Candy Nightcrawler 6" Purple Chartreuse, 5 Pack

Dragging nightcrawlers behind spinner rigs flat out works and Northland's Eye-Candy Nightcrawler is no exception. Northland's Super TPE formula's lifelike movement and floatation allows the Eye-Candy...