Lures

WNC Death Jig Rigs, 1/4 Oz, Purple Tiger

Unlock the ultimate walleye weapon with the Death Jig – engineered for precision, designed for destruction! Its unique action, lifelike movement, and perfect balance make it irresistible to even the...

TRM Underspin 3/4 Oz, 4/0 Hook, 1 Pc, Purple Ice

The Reel Method Underspin is an innovative design made to help you catch more fish. Available in four weights, with a variety of Owner hook size options. The unique flexible blade attachment has...

TRM Underspin 3/4 Oz, 3/0 Hook, 1 Pc, Purple Ice

The Reel Method Underspin is an innovative design made to help you catch more fish. Available in four weights, with a variety of Owner hook size options. The unique flexible blade attachment has...

TRM Underspin 1/2 Oz, 4/0 Hook, 1 Pc, Glow Fish

The Reel Method Underspin is an innovative design made to help you catch more fish. Available in four weights, with a variety of Owner hook size options. The unique flexible blade attachment has been...

TRM Underspin 1/2 Oz, 4/0 Hook, 1 Pc, Green Gizzard

The Reel Method Underspin is an innovative design made to help you catch more fish. Available in four weights, with a variety of Owner hook size options. The unique flexible blade attachment has been...

TRM Underspin 1/2 Oz, 4/0 Hook, 1 Pc, Purple Ice

The Reel Method Underspin is an innovative design made to help you catch more fish. Available in four weights, with a variety of Owner hook size options. The unique flexible blade attachment has been...

TRM Underspin 1/2 Oz, 3/0 Hook, 1 Pc, Glow Fish

The Reel Method Underspin is an innovative design made to help you catch more fish. Available in four weights, with a variety of Owner hook size options. The unique flexible blade attachment has been...

TRM Underspin 3/8 Oz, 3/0 Hook, Purple Ice, 1 Pc

The Reel Method Underspin is an innovative design made to help you catch more fish. Available in four weights, with a variety of Owner hook size options. The unique flexible blade attachment has been...

WNC Rip-N-Glide, Darting Jig, 3.5", 7/8 oz, Candy Crush

The RIP~n~Glide by WNC has a darting action on the up-stroke and glide action on the fall that drives fish crazy. Made of durable high impact plastic, it allows you to put the worries of easily...

WNC Rip-N-Glide, Darting Jig, 3.5", 7/8oz, Glow Naked

The RIP~n~Glide by WNC has a darting action on the up-stroke and glide action on the fall that drives fish crazy. Made of durable high impact plastic, it allows you to put the worries of easily...

Big Bite Baits Scentsation 4" Slim Minnow, Green Pumpkin, 10 Pack

The Big Bite Baits Scentsation Slim Minnow is the perfect Minnow for any angler who wants to be able to cast into any waters and catch a monster! Designed by BBB's own infamous R&D team, the...

Buckeye Lures Scope Head 1/4 Oz Jighead, Unpainted, 3 Pack

The Buckeye Scope-Head, crafted in collaboration with Elite Series pro Jacob Powroznik, stands out as an essential tool for bass anglers navigating the era of forward-facing sonar! Designed to...

Buckeye Lures Scope Head 1/4 Oz Jighead, Pearl, 3 Pack

The Buckeye Scope-Head, crafted in collaboration with Elite Series pro Jacob Powroznik, stands out as an essential tool for bass anglers navigating the era of forward-facing sonar! Designed to...

Buckeye Lures Scope Head 3/8 Oz Jighead, Unpainted, 3 Pack

The Buckeye Scope-Head, crafted in collaboration with Elite Series pro Jacob Powroznik, stands out as an essential tool for bass anglers navigating the era of forward-facing sonar! Designed to...

Buckeye Lures Scope Head 1/4 Oz Jighead, Shad, 3 Pack

The Buckeye Scope-Head, crafted in collaboration with Elite Series pro Jacob Powroznik, stands out as an essential tool for bass anglers navigating the era of forward-facing sonar! Designed to...

Buckeye Lures Scope Head 3/8 Oz, Jighead, Pearl, 3 Pack

The Buckeye Scope-Head, crafted in collaboration with Elite Series pro Jacob Powroznik, stands out as an essential tool for bass anglers navigating the era of forward-facing sonar! Designed to...

Buckeye Lures 3/8 Oz Scope Head Jighead, Shad, 3 Pack

The Buckeye Scope-Head, crafted in collaboration with Elite Series pro Jacob Powroznik, stands out as an essential tool for bass anglers navigating the era of forward-facing sonar! Designed to...

Bill Lewis Hammer-Trap Lipless Crankbait 3/8 Oz, Gold Black Splatter With Orange Belly

The all new Bill Lewis Hammer-Trap Lipless Crankbait is the latest addition to the lipless category and builds on the brand's 50-year legacy in the category! Hammer-Trap showcases a distinctive...

Yamamoto 2.5" Yamatanuki Heavy Brown Purple Laminate, 10 Pack

The Yamamoto Yamatanuki Heavy Soft Plastic bait is a new offering from the Yamamoto lineup of baits that has been popular in Japan for years! Custom formula allows it to be fished weightless yet...

Yamamoto 2.5" Yamatanuki Heavy Black With Large Blue Flaked, 10 Pack

Features: The Yamamoto Yamatanuki Heavy Soft Plastic bait is a new offering from the Yamamoto lineup of baits that has been popular in Japan for years! Custom formula allows it to be fished...

Yamamoto 2.5" Yamatanuki Heavy, Green Pumpkin With Black Flakes, 10 Pack

The Yamamoto Yamatanuki Heavy Soft Plastic bait is a new offering from the Yamamoto lineup of baits that has been popular in Japan for years! Custom formula allows it to be fished weightless yet...

Yamamoto 3.5" Yamatanuki Heavy, Green Pumpkin With Black Flakes, 8 Pack

Staying true to our roots of innovative baits that absolutely catch fish, we bring you the Yamatanuki. While this is it’s first time being available in the US, it has been a very popular bait for the...

Z-Man Mulletron, LT 4.5", Glow Mullet

Voted the Best New Saltwater Soft Bait at the 2023 ICAST show for good reason, an innovative top hook line-through harness, true-to-life mullet profile, photo printed realism, and 10X Tough ElaZtech®...

Lunkerhunt Hive Wacky Stick 5" Soft Plastic, Pumpkin, 6 Pk

Experience a new way of Wacky-Rig-Fishing with the HIVE Wacky Stick. Meticulously designed for flawless wacky rig presentations and crafted with our Ultra Durable Soft Plastic (UDSP), it can handle...

Z-Man Elaztech Jerk Shadz Scented Swimbait, 4" New Penny 5 Pack

A super-lifelike, salt-impregnated soft jerkbait with a lively, split-tail design that perfectly emulates erratic baitfish action, Jerk ShadZ can be rigged weightless to achieve a slow, flutter...

Z-Man TRD TubeZ, 2.75", Mudbug, 6 pk

Engineered with a solid nose for easy rigging on Finesse ShroomZ jigheads, the 2.75" TRD TubeZ exemplifies, quite simply, the perfect Ned Rig-sized tube bait profile that's ideal for both Midwest...

Berkley Choppo Topwater Bait, Cupped Propeller Tail, 3", 1/2oz, Ghost White

Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and Wind the Berkley Choppo around cover and in open...

Smithwick Suspending Rattlin' Rogue Jerkbait, 4 1/2", 3/8 oz, Foxy Shad

Anglers across the country rely on the Smithwick Rogue to put fish in the boat. Whether it's smallmouth or largemouth bass, walleyes, pike, trout, or another predator fish, the Rogue always produces...

Northland Butterfly Blade Harness 60" Snell Clear Tip Chartreuse

Lightweight Butterfly Blade rides higher and spins at slower speeds than traditional Indiana and Colorado designs. Made from polycarbonate. 60 snell/leader length. Allows for slow trolling down to ...

Freedom Tackle Mischief Minnow 4.5" Floating, Golden Shiner, #4 Gamakatsu Hooks, Gold Blade

Topwater fishing is about to explode with the all-new Mischief Minnow from Freedom Tackle Corp. The secret to the Mischief Minnow’s performance is the unique custom shaped patent-pending Kilter blade...

Freedom Tackle Mischief Minnow 4.5" Floating, Blue Clown, #4 Gamakatsu Hooks, Silver Blade

Topwater fishing is about to explode with the all-new Mischief Minnow from Freedom Tackle Corp. The secret to the Mischief Minnow’s performance is the unique custom shaped patent-pending Kilter blade...

Rapala CrushCity The Jerk 3.75", Comet, 7 Pack

Coast to Coast, The Jerk™ is the Canadian Staple shape, mimicking any forage minnow and taking the heat from all predators.  

Rapala CrushCity The Jerk 3.75", Bombshell, 7 Pack

Coast to Coast, The Jerk™ is the Canadian Staple shape, mimicking any forage minnow and taking the heat from all predators.  

Rapala CrushCity Heavy Hitter 4", Pearl Watermelon, 5 Pack

Heavy Hitter™ is the full contact brute you throw into the heaviest cover, to chase the nastiest, biggest fish. Designed to have a large profile and aggressive action to draw strikes from afar.

Rapala CrushCity Heavy Hitter 4", Baitfish, 5 Pack

Heavy Hitter™ is the full contact brute you throw into the heaviest cover, to chase the nastiest, biggest fish. Designed to have a large profile and aggressive action to draw strikes from afar.

Rapala CrushCity Heavy Hitter 4", Whiting, 5 Pack

Heavy Hitter™ is the full contact brute you throw into the heaviest cover, to chase the nastiest, biggest fish. Designed to have a large profile and aggressive action to draw strikes from afar.

Rapala CrushCity Heavy Hitter 4", Budgie, 5 Pack

Heavy Hitter™ is the full contact brute you throw into the heaviest cover, to chase the nastiest, biggest fish. Designed to have a large profile and aggressive action to draw strikes from afar. 

Rapala CrushCity Creeper 2.5" Banana Prawn, 8 Pack

The Creeper™ is a small package but a big "Meeny". Multispecies appeal, mimicking any forage and a Canadian staple.  

Rapala CrushCity Creeper 2.5", Lumo, 8 Pack

The Creeper™ is a small package but a big "Meeny". Multispecies appeal, mimicking any forage and a Canadian staple.  

Rapala CrushCity Creeper 2.5", Yabbie, 8 Pack

The Creeper™ is a small package but a big "Meeny". Multispecies appeal, mimicking any forage and a Canadian staple.  

Rapala CrushCity Creeper 2.5" Bubblegum UV, 8 Pack

The Creeper™ is a small package but a big "Meeny". Multispecies appeal, mimicking any forage and a Canadian staple.  

Rapala CrushCity The Suspect 275, Glow Shad, 8 Pack

Big results in a small package, The Suspect™ satisfies the tastebuds of panfish and trout to the biggest bass in the lake.  

Rapala CrushCity The Jerk 3.75 Pearl White, 7 Pack

Coast to Coast, The Jerk™ is the Canadian Staple shape, mimicking any forage minnow and taking the heat from all predators.  

Rapala CrushCity The Suspect 275, Whitebait, 8 Pack

Big results in a small package, The Suspect™ satisfies the tastebuds of panfish and trout to the biggest bass in the lake.  

Rapala CrushCity The Suspect, 2.75", Pearl Watermelon, 8 Pack

Big results in a small package, The Suspect™ satisfies the tastebuds of panfish and trout to the biggest bass in the lake.   

Rapala CrushCity The Suspect 275, Baby Bass, 8 Pack

Big results in a small package, The Suspect™ satisfies the tastebuds of panfish and trout to the biggest bass in the lake.  

Berkley PowerBait Minnow Soft Bait Sangria 8cm Pre-Rigged Baits

Split tail design provides subtle, finesse presentation. Great for jig trailers, spinner rigs or other bottom bouncing rigs. Ideal for crappie, panfish, bass, walleye, and trout.

Berkley PowerBait Minnow, Firetiger, 4", 10 pk

Split tail design provides subtle, finesse presentation. Great for jig trailers, spinner rigs or other bottom bouncing rigs. Ideal for crappie, panfish, bass, walleye, and trout.

Berkley PowerBait Minnow, Purple Magic, 4", 10 pk

Split tail design provides subtle, finesse presentation. Great for jig trailers, spinner rigs or other bottom bouncing rigs. Ideal for crappie, panfish, bass, walleye, and trout. 

Berkley PowerBait Minnow, Sangria, 4", 10 pk

Split tail design provides subtle, finesse presentation. Great for jig trailers, spinner rigs or other bottom bouncing rigs. Ideal for crappie, panfish, bass, walleye, and trout. 

Big Bite Baits 3.75" Limit Maker Chick Magnet, 10pk

Designed by FLW Tour pro, Michael Neal, the Big Bite Baits Limit Maker will help ensure you get five fish in the boat before the end of the day. Offering a small baitfish profile with a super needle...

Big Bite Baits Cane Thumper Chick Magnet

Featuring the same great profile and body shape of the other Rojas signature shapes, the Big Bite Cane Thumper features a detailed head with large ribs on the bottom, as well as, hook pockets on the...