Lures

Northland Eye-Candy Nightcrawler 6" Natural, 5 Pack

Dragging nightcrawlers behind spinner rigs flat out works and Northland's Eye-Candy Nightcrawler is no exception. Northland's Super TPE formula's lifelike movement and floatation allows the Eye-Candy...

Northland Eye-Candy Paddle Shad 3.5" Sunrise, 5 Pack

Northland's Eye-Candy Series of soft plastics revolutionizes how anglers fish for walleyes with its new Super TPE material. Leading the family is the Eye-Candy Paddle Shad. At 3-1/2 inches the Paddle...

Northland Eye-Candy Paddle Shad 3.5" Sculpin, 5 Pack

Northland's Eye-Candy Series of soft plastics revolutionizes how anglers fish for walleyes with its new Super TPE material. Leading the family is the Eye-Candy Paddle Shad. At 3-1/2 inches the Paddle...

Northland Eye-Candy Paddle Shad 3.5" Silver Chartreuse, 5 Pack

Northland's Eye-Candy Series of soft plastics revolutionizes how anglers fish for walleyes with its new Super TPE material. Leading the family is the Eye-Candy Paddle Shad. At 3-1/2 inches the Paddle...

Northland Eye-Candy Paddle Shad 3.5" Purple Gill, 5 Pack

Northland's Eye-Candy Series of soft plastics revolutionizes how anglers fish for walleyes with its new Super TPE material. Leading the family is the Eye-Candy Paddle Shad. At 3-1/2 inches the Paddle...

Northland Eye-Candy Nightcrawler 6" Pink Silver, 5 Pack

Dragging nightcrawlers behind spinner rigs flat out works and Northland's Eye-Candy Nightcrawler is no exception. Northland's Super TPE formula's lifelike movement and floatation allows the Eye-Candy...

Northland Eye-Candy Minnow 4 In Pink Silver 5/Bg

It's hard to beat a live bait, but Northland's Eye-Candy Minnow does just that! Molded from Northland's Super TPE material, the Eye Candy Minnow swims and moves like the real thing. And this minnow...

Northland Eye-Candy Minnow 4" Purple Shad, 5 Pack

It's hard to beat a live bait, but Northland's Eye-Candy Minnow does just that! Molded from Northland's Super TPE material, the Eye Candy Minnow swims and moves like the real thing. And this minnow...

Northland Eye-Candy Minnow 4" Smelt, 5 Pack

It's hard to beat a live bait, but Northland's Eye-Candy Minnow does just that! Molded from Northland's Super TPE material, the Eye Candy Minnow swims and moves like the real thing. And this minnow...

Northland Eye-Candy Minnow 4" Chartreuse Shad, 5 Pack

It's hard to beat a live bait, but Northland's Eye-Candy Minnow does just that! Molded from Northland's Super TPE material, the Eye Candy Minnow swims and moves like the real thing. And this minnow...

Berkley PowerBait Maxscent Creature Hawg 4", Black Blue Fleck, 8 Pack

Built for heavy cover, the Berkley Powerbait MaxScent Creature Hawg gives anglers the upper hand on big fish with a reinforced scenting and a streamlined creature bait profile. Perfect for flipping,...

Williams Wabler Lite Spoon, 2 5/8", 1/2 Oz, Candied Ice, No Hook

Description

Luhr Jensen Hot Shot Non-Rattle Trolling Crankbait, 2 11/16", 1/4 oz, Silver, Floating

Before "back-trolling" in rivers became an official technique, it was called "Hot Shotting" for the revolutionary lure that would forever alter steelhead fishing. With its compact body, deep-diving...

Luhr Jensen Krocodile Casting Spoon, 2 1/8", 1/4 oz, Nickel /Fire Wing

Start on any high mountain lake. Follow the water through countless rivers that increase in size before finally reaching ocean estuaries. Continue to the beach, pass the near shore structure, and...

Luhr Jensen Krocodile Casting Spoon, 1 9/16", 3/16 oz, Frog

Start on any high mountain lake. Follow the water through countless rivers that increase in size before finally reaching ocean estuaries. Continue to the beach, pass the near shore structure, and...

Blue Fox Strobe Spoon 3/4oz Hammered Brass

Tried and true spoons with proven patterns. Blue Fox is proud of it’s heritage. And that heritage lies in spoons. These time-honored fish catchers have long been the favorite throughout the world...

Luhr Jensen Coyote Spoon, 3 3/4", Flo.Pink/Chart UV

It only took a short period of time for the Coyote Spoon to rise to the top of ocean salmon fisheries off of Oregon, Washington and Western Canada. The spoons thin material creates a very active...

Blue Fox Rattlin' Pixee Spoon, 7/8 oz, Holographic Silver/Pink Insert

The Pixee® Spoon features heavy construction that permits incredibly long casts and deep retrieves even in fast moving water. Egg sac insert adds natural element that drives fish wild. Plated brass...

Blue Fox Rattlin' Pixee Spn. 7/8 Holo Gold / Green Insert

Heavy construction emits long casts with deep retrieves to reach wary fish. Glowing egg sac inserts add natural element to your offering that drive the fish wild.

Rapala X-Rap Jerkbait, 4", 7/16 oz, Yellow Perch, Suspending

The X-Rap is "all about the action." The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retrieve. Casts like a bullet for long accurate casts...

Luhr Jensen Jet Diver 50' Jumbo, Dives to 50', Silver

Buoyant diver floats at rest. Different size for each diving depth. Fish attracting colors. Use trolling or river backtrolling.

Storm Original Mag Wart 07 2 3/4" 3/4 Oz Phantom Green Crayfish

Great for targeting finicky fish of any species, the Mag Wart® is a fabled lure with many a fish story to be told. Legendary side-to-side action at all speeds with a loud rattle and just the right...

Storm Original Deep Wiggle Wart 05, Floating-Diving, 2", 7/16 oz, #4 Trebles, Moss Back Craw

Great for targeting finicky fish of any species, the Wiggle Wart® is a fabled lure with many a fish story to be told. Legendary side-to-side action at all speeds with a loud rattle and just the...

Storm Original Deep Wiggle Wart 05, Floating-Diving, 2", 7/16 oz, #4 Trebles, Phantom Peanut Butter Jelly Craw

Great for targeting finicky fish of any species, the Wiggle Wart® is a fabled lure with many a fish story to be told. Legendary side-to-side action at all speeds with a loud rattle and just the...

Storm Original Deep Wiggle Wart 05, Floating-Diving, 2", 7/16 oz, #4 Trebles, Green Crawdad

Great for targeting finicky fish of any species, the Wiggle Wart® is a fabled lure with many a fish story to be told. Legendary side-to-side action at all speeds with a loud rattle and just the...

VMC Tingler Spoon, 1/16 oz, 1", #12 Hook, Glow Red Shiner

You’ve asked for it, and now we’ve delivered. The VMC® Tingler Spoon’s unmatched wide wobbling action exaggerates the movement of dying baitfish with its unique curved body and V-Shaped design...

VMC Tingler Spoon, 1/16 oz, 1", #12 Hook, Glow Green Fire UV

You’ve asked for it, and now we’ve delivered. The VMC® Tingler Spoon’s unmatched wide wobbling action exaggerates the movement of dying baitfish with its unique curved body and V-Shaped design...

VMC Tingler Spoon, 1/16 oz, #12 Treble Hook, Glow Tiger

You’ve asked for it, and now we’ve delivered. The VMC® Tingler Spoon’s unmatched wide wobbling action exaggerates the movement of dying baitfish with its unique curved body and V-Shaped design...

VMC Boot Tail Jig, 1/32 oz, Red Pearl Glow, 2 Pack

The VMC® Boot Tail Jig is pre-rigged with the Boot Tail Minnow soft bait. A life-like fry or minnow profile with the added vibration of the pulsating tail wobbles and wiggles to the tune of a...

VMC Nymph Jig 1/32 Black Chartreuse Glow, 2 Pk

The VMC Nymph Jig is ready to fish right out of the package! Each jig is pre-rigged with the Trigger X Nymph soft bait (also sold separately) which replicates small aquatic insects that are primary...

VMC Nymph Jig, 1/32 oz, #6 Hook, Purple Pearl Glow, 2pk

The VMC Nymph Jig is ready to fish right out of the package! Each jig is pre-rigged with the Trigger X Nymph soft bait (also sold separately) which replicates small aquatic insects that are primary...

VMC Tungsten Luv Bug Jig, 1/32 oz, #10 Hook, 2pk Glow Chartreuse

Fish fall head over heels for this new heart breaker. Life-like grub body with a thin profiled heart-shaped tail that shakes and waves as it drops in fast with VMC  tungsten jig head. Proven...

Luhr Jensen Dipsy Diver 030, 2-1/4", 20', Green Fire UV

Original directional design. Fish-attracting colors. Adjustable Positive Trip Mechanism. Welded ring construction on larger sizes.

Luhr Jensen Dipsy Diver 030, 2-1/4", 20', Watermelon

Original directional design. Fish-attracting colors. Adjustable Positive Trip Mechanism. Welded ring construction on larger sizes.

Berkley Finisher Glide Bait, Sinking, 2.75in (7cm), 1/2oz, Gold Chrome

Features: The all new Berkley Finisher Forward Facing Sonar (FFS) Bait is a truly wild bait that seems to do a little bit of everything!  Can be effectively fished like a Glide Bait, or like a...

Berkley Finisher Glide Bait, Sinking, 2in (5cm), 1/3oz, Blue Smelt

Features: The all new Berkley Finisher Forward Facing Sonar (FFS) Bait is a truly wild bait that seems to do a little bit of everything!  Can be effectively fished like a Glide Bait, or like a...

Berkley Finisher Glide Bait, Sinking, 2", 1/3oz, Black Gold

Features:  The all new Berkley Finisher Forward Facing Sonar (FFS) Bait is a truly wild bait that seems to do a little bit of everything! Can be effectively fished like a Glide Bait, or like a...

Berkley Finisher Glide Bait, Sinking, 2in (5cm), 1/3oz, Crazy Steel

Features: The all new Berkley Finisher Forward Facing Sonar (FFS) Bait is a truly wild bait that seems to do a little bit of everything!  Can be effectively fished like a Glide Bait, or like a...

Delta Tackle Giant Skirt Body 7" White & Glow, 2 Pack

The glow in the dark skirt resembles a giant squid and when jigged it creates a very enticing action.

Yamamoto Senko Worm, 5", 10pk, Generals Watermelon

Tested and proven on California lunkers, Gary Yamamoto's Senko has quickly become a sensation throughout the United States. The Senko's salt impregnated, has a healthy profile, casts like a bullet,...

Yamamoto Senko Worm, 5", 10pk, Strawberry Cream

Tested and proven on California lunkers, Gary Yamamoto's Senko has quickly become a sensation throughout the United States. The Senko's salt impregnated, has a healthy profile, casts like a bullet,...

Yamamoto Senko Worm, 5", 10pk, Green Pumpkin w/Black White

Tested and proven on California lunkers, Gary Yamamoto's Senko has quickly become a sensation throughout the United States. The Senko's salt impregnated, has a healthy profile, casts like a bullet,...

Yamamoto 4'' Fat Ika Fire Craw, 10 Pack

Features: The Gary Yamamoto Fat Ika is a 4 inch (10 cm) bait with a grub body with skirted bottom. The Fat Ika has the look of a tube bait but the fall rate of a bulkier heavy bait. With the...

Berkley Vibrato Jigging Bait, 2 5/8" 1oz, Pinkescent

As its name implies, the Vibrato has a natural vibrating action. But unlike any other vibrating lure it vibrates on the fall, when jigged, twitched, retrieved steadily or trolled in any way and at...

Berkley Finisher Glide Bait, Sinking, 3.5in (9cm), 3/4oz, Stealth Shad

Features: The all new Berkley Finisher Forward Facing Sonar (FFS) Bait is a truly wild bait that seems to do a little bit of everything!  Can be effectively fished like a Glide Bait, or like a...

Berkley Finisher Glide Bait, Sinking, 3.5in (9cm), 3/4oz, Wakasagi

Features: The all new Berkley Finisher Forward Facing Sonar (FFS) Bait is a truly wild bait that seems to do a little bit of everything!  Can be effectively fished like a Glide Bait, or like a...

Berkley Finisher Glide Bait, Sinking, 3.5in (9cm), 3/4oz, Prime Time

Features: The all new Berkley Finisher Forward Facing Sonar (FFS) Bait is a truly wild bait that seems to do a little bit of everything! Can be effectively fished like a Glide Bait, or like a...

Berkley Finisher Glide Bait, Sinking, 2.75in (7cm), 1/2oz, Black Gold

Features: The all new Berkley Finisher Forward Facing Sonar (FFS) Bait is a truly wild bait that seems to do a little bit of everything!  Can be effectively fished like a Glide Bait, or like a...

Berkley Finisher Glide Bait, Sinking, 2.75in (7cm), 1/2oz, Crazy Steel

eatures: The all new Berkley Finisher Forward Facing Sonar (FFS) Bait is a truly wild bait that seems to do a little bit of everything! Can be effectively fished like a Glide Bait, or like a...

Berkley Finisher Glide Bait, Sinking, 2.75in (7cm), 1/2oz, Blue Smelt

Purpose-Built for Forward Facing Sonar - The Finisher hits on all the fast dropping, hard gliding and fish provoking actions of glide baits plus ups the anti to give the angler the control to...

VMC Tumbler Spoon, 1/8 oz, 1-1/2", #10 Hook, Yellow Perch

The VMC® Tumbler Spoon is the ultimate one-two punch lure. It’s unique “knuckle” bend offers a slow tumbling action for those finicky biters or when a subtle action spoon is critical to matching the...

VMC Tumbler Spoon, 1/8 oz, 1-1/2", #10 Hook, Shiner

The VMC® Tumbler Spoon is the ultimate one-two punch lure. It’s unique “knuckle” bend offers a slow tumbling action for those finicky biters or when a subtle action spoon is critical to matching the...