Lures

Rapala CrushCity The Jerk 3.75", Comet, 7 Pack

Coast to Coast, The Jerk™ is the Canadian Staple shape, mimicking any forage minnow and taking the heat from all predators.   Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold...

Rapala CrushCity The Jerk 3.75", Bombshell, 7 Pack

Coast to Coast, The Jerk™ is the Canadian Staple shape, mimicking any forage minnow and taking the heat from all predators.   Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold...

Rapala CrushCity Heavy Hitter 4", Baitfish, 5 Pack

Heavy Hitter™ is the full contact brute you throw into the heaviest cover, to chase the nastiest, biggest fish. Designed to have a large profile and aggressive action to draw strikes from afar.   Super TPE (Thermoplastic Elastomer) -...

Rapala CrushCity Heavy Hitter 4", Whiting, 5 Pack

Heavy Hitter™ is the full contact brute you throw into the heaviest cover, to chase the nastiest, biggest fish. Designed to have a large profile and aggressive action to draw strikes from afar.   Super TPE (Thermoplastic Elastomer) -...

Rapala CrushCity Heavy Hitter 4", Budgie, 5 Pack

Heavy Hitter™ is the full contact brute you throw into the heaviest cover, to chase the nastiest, biggest fish. Designed to have a large profile and aggressive action to draw strikes from afar.    Super TPE (Thermoplastic...

Rapala CrushCity Creeper 2.5" Banana Prawn, 8 Pack

The Creeper™ is a small package but a big "Meeny". Multispecies appeal, mimicking any forage and a Canadian staple.   Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant...

Rapala CrushCity Creeper 2.5", Lumo, 8 Pack

The Creeper™ is a small package but a big "Meeny". Multispecies appeal, mimicking any forage and a Canadian staple.   Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant...

Rapala CrushCity Creeper 2.5", Yabbie, 8 Pack

The Creeper™ is a small package but a big "Meeny". Multispecies appeal, mimicking any forage and a Canadian staple.   Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant...

Rapala CrushCity Creeper 2.5" Bubblegum UV, 8 Pack

The Creeper™ is a small package but a big "Meeny". Multispecies appeal, mimicking any forage and a Canadian staple.   Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant...

Rapala CrushCity The Suspect 275, Glow Shad, 8 Pack

Big results in a small package, The Suspect™ satisfies the tastebuds of panfish and trout to the biggest bass in the lake.   Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold...

Rapala CrushCity The Suspect 275, Whitebait, 8 Pack

Big results in a small package, The Suspect™ satisfies the tastebuds of panfish and trout to the biggest bass in the lake.   Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold...

Rapala CrushCity The Suspect, 2.75", Pearl Watermelon, 8 Pack

Big results in a small package, The Suspect™ satisfies the tastebuds of panfish and trout to the biggest bass in the lake.    Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold...

Rapala CrushCity The Suspect 275, Baby Bass, 8 Pack

Big results in a small package, The Suspect™ satisfies the tastebuds of panfish and trout to the biggest bass in the lake.   Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold...

Berkley PowerBait Minnow Soft Bait Firetiger 2" Pre-Rigged Baits, 18 Pack

Split tail design provides subtle, finesse presentation. Great for jig trailers, spinner rigs or other bottom bouncing rigs. Ideal for crappie, panfish, bass, walleye, and trout.

Berkley PowerBait Minnow, 2" 18Pk, Chartreuse Shad

Split tail design provides subtle, finesse presentation. Great for jig trailers, spinner rigs or other bottom bouncing rigs. Ideal for crappie, panfish, bass, walleye, and trout.

Berkley PowerBait Minnow Soft Bait Sangria 8cm Pre-Rigged Baits

Split tail design provides subtle, finesse presentation. Great for jig trailers, spinner rigs or other bottom bouncing rigs. Ideal for crappie, panfish, bass, walleye, and trout.

Berkley PowerBait Minnow Soft Bait Firetiger 10cm Pre-Rigged Baits

Split tail design provides subtle, finesse presentation. Great for jig trailers, spinner rigs or other bottom bouncing rigs. Ideal for crappie, panfish, bass, walleye, and trout.

Berkley PowerBait Minnow Soft Bait Magic Man 10cm Pre-Rigged Baits

Split tail design provides subtle, finesse presentation. Great for jig trailers, spinner rigs or other bottom bouncing rigs. Ideal for crappie, panfish, bass, walleye, and trout.

Berkley PowerBait Minnow Soft Bait Purple Magic 10cm Pre-Rigged Baits

Split tail design provides subtle, finesse presentation. Great for jig trailers, spinner rigs or other bottom bouncing rigs. Ideal for crappie, panfish, bass, walleye, and trout.

Berkley PowerBait Minnow Soft Bait Sangria 10cm Pre-Rigged Baits

Split tail design provides subtle, finesse presentation. Great for jig trailers, spinner rigs or other bottom bouncing rigs. Ideal for crappie, panfish, bass, walleye, and trout.

Big Bite Baits 3.75" Limit Maker Chick Magnet, 10pk

Designed by FLW Tour pro, Michael Neal, the Big Bite Baits Limit Maker will help ensure you get five fish in the boat before the end of the day. Offering a small baitfish profile with a super needle tail that produces a deadly action with the...

Big Bite Baits Cane Thumper Chick Magnet

Featuring the same great profile and body shape of the other Rojas signature shapes, the Big Bite Cane Thumper features a detailed head with large ribs on the bottom, as well as, hook pockets on the top, bottom and sides.  Bassmaster Elite Series...

Berkley PowerBait Minnow, 3" Chartreuse Shad, 15Pk

Preferred by fisherman and fish alike, the proven Berkley® PowerBait® Minnows offer a slender, baitfish profile with a split tail design to create a subtle yet very appealing action great for finesse presentations. Ideal for jig trailers, spinner...

Road Runner 1/4 Oz Barbed Glow Heads, Orange Glow, 3 Pack

Barbed Glow Heads 4 Pack 3 Pack for 3/8 and 1/4. Willow leaf blade, N-TENSE Glow paint and larger hooks. Great for walleye and crappie. 1/4 with #1/0 hook

Road Runner 1/4 Oz Barbed Glow Heads, Chartreuse, 3 Pack

Barbed Glow Heads 4 Pack 3 Pack for 3/8 and 1/4. Willow leaf blade, N-TENSE Glow paint and larger hooks. Great for walleye and crappie. 1/4 with #1/0 hook

Lake Clear Junior Gang Trolls Sil Top Gold X2 12" #4 Blades

The original design Wabbler at 3-1/8length x 1-1/2 width, weighing 1/3 oz. The larger wide bodied shape of the LCW1 offers plenty of flash and a wide side to side movement which imparts a darting motion to the trailing bait or fly. Most effective trolled...

Williams Quick Silver, 4", 3/5oz, Pink Eye

The Williams Quick Silver was designed for action. A long-time favourite of Lake Ontario Chinook anglers, the Quick Silver is designed to imitate a darting baitfish. Featuring Williams’ world famous precious metal finishes, 24 carat gold and...

Williams Quick Silver, 4", 3/5oz, Orange Black Dots

The Williams Quick Silver was designed for action. A long-time favourite of Lake Ontario Chinook anglers, the Quick Silver is designed to imitate a darting baitfish. Featuring Williams’ world famous precious metal finishes, 24 carat gold and...

Williams Quick Silver, 3", 1/3oz, Watermelon

With its authentic precious-metal finish, the Williams Quick Silver Spoon pumps out more flash than any other spoon, giving off the semblance of a darting, panicked baitfish. This deadly spoon reflects light further and brighter, making it ideal for...

Williams Quick Silver, 3", 1/3oz, Copper

With its authentic precious-metal finish, the Williams Quick Silver Spoon pumps out more flash than any other spoon, giving off the semblance of a darting, panicked baitfish. This deadly spoon reflects light further and brighter, making it ideal for...

Mister Twister Sassy Stingum Bait 2-1/4" Key Lime Pie, 12 pk

The Mister Twister 2¼ inch Sassy Stingum is made with a super soft formula that allows the lure to give off maximum action in the water. This life-like action is what can turn a slow day of fishing into a fishing frenzy in no time. The key to the...

Mister Twister Sassy Stingum Bait 2-1/4" Glitter Critter, 12 pk

The Mister Twister 2¼ inch Sassy Stingum is made with a super soft formula that allows the lure to give off maximum action in the water. This life-like action is what can turn a slow day of fishing into a fishing frenzy in no time. The key to the...

Z-Man Mulletron, LT 4.5", Midnight Express

The line-through Z-Man Mulletron LT Swimbait delivers incredible realism in a super-durable ElaZtech construction. Featuring photo-print patterning, this Z-Man swimbait is indistinguishable from the real deal, and a reinforced top line-through harness...

Z-Man Micro GOAT, 1.75", Pink Glow, 8 Pack

This 1.75" micro creature bait, like its larger twin kicking tail GOAT brethren, is an amazingly versatile option for swimming, jigging or dragging for all your favorite species from crappie to smallmouth. A wonderfully versatile panfish-catching...

Z-Man Baby BallerZ, 2", Space Guppy, 8 Pack

The Baby BallerZ' natural minnow profile is ideally suited for targeting not just crappie, but also bluegill, trout, bass, perch, and more. Sporting a ball-shaped tail that shimmies erratically on the fall, a ribbed body that traps air bubbles, and crazy...

Z-Man Baby BallerZ, 2", Glow Chatreuse, 8 Pack

The Baby BallerZ' natural minnow profile is ideally suited for targeting not just crappie, but also bluegill, trout, bass, perch, and more. Sporting a ball-shaped tail that shimmies erratically on the fall, a ribbed body that traps air bubbles, and crazy...

Z-Man Baby BallerZ, 2", Coconut Ice, 8 Pack

The Baby BallerZ' natural minnow profile is ideally suited for targeting not just crappie, but also bluegill, trout, bass, perch, and more. Sporting a ball-shaped tail that shimmies erratically on the fall, a ribbed body that traps air bubbles, and crazy...

Z-Man HerculeZ Swimbait, 3", Sexy Mullet, 2 Pack

Highly detailed baitfish sculpting and a smartly designed curved paddletail give the HerculeZ Swimbait a naturalistic appearance and swim action. The Herculez' 10X Tough ElaZtech composition means you'll fish this exceptional pre-rigged swimbait for...

Z-Man HerculeZ Swimbait, 3", Opening Night, 2 Pack

Highly detailed baitfish sculpting and a smartly designed curved paddletail give the HerculeZ Swimbait a naturalistic appearance and swim action. The Herculez' 10X Tough ElaZtech composition means you'll fish this exceptional pre-rigged swimbait for...

Z-Man HerculeZ Swimbait, 3", Gold Rush, 2 Pack

Highly detailed baitfish sculpting and a smartly designed curved paddletail give the HerculeZ Swimbait a naturalistic appearance and swim action. The Herculez' 10X Tough ElaZtech composition means you'll fish this exceptional pre-rigged swimbait for...

Z-Man ChatterSpike, 4.5", Hot Snakes, 5 Pack

Features Pintail baitfish profile designed for use as a ChatterBait trailer, but also ideal for a variety of other applications Segmented body and tapering tail with pyramidal cross section increase energy transmission from ChatterBait vibration,...

Z-Man Minnowz Swimbait 3" Disco Cisco, 6 Pack

Z-Man’s best-selling ElaZtech® bait worldwide for good reason, this 3” paddletail baitfish profile boasts superior swimming action, softness, and durability and is offered in a stunning array of colors to suit virtually every fresh- or...

Z-Man MinnowZ Swimbait 3" Pro Yellow Perch 6 Pack

Z-Man’s best-selling ElaZtech bait worldwide for good reason, this 3” paddletail baitfish profile boasts superior swimming action, softness, and durability and is offered in a stunning array of colors to suit virtually every fresh- or...

Mach Baits Sprayin' Shad 11/16 Oz, Chrome

The unique open gill design of the Sprayin’ Shad allows water to pass through the body of the lure, producing an unbelievable spray and bubble trail. Twitch slowly with a low rod tip, and watch it spray like no other popper. Works great in ponds,...

Mach Baits Machshad 120 Hard Body Swimbait, 1/2 Oz, Rainbow Trout

Multi-jointed swimbait that sinks slowly and swims with incredibly lifelike action. Featuring a sound chamber that emits a powerful rattle when burned at fast speeds. Crank it just below the surface or slow roll it over cover. The multi-jointed body runs...

Mach Baits Bouncer Shallow Diving Crankbait, 3/8 Oz, Green Crawdaddy

3/8 oz. floating crankbait that excels in the 3-6 ft. range. Featuring a bill designed to deflect through brush and "bounce" off cover and a powerful sound chamber that rattles to attract feeding fish. Featuring eye-popping colors and Mustad KVD Elite...

Mach Baits Bouncer Shallow Diving Crankbait, 3/8 Oz, Sexy Shad 2.0

3/8 oz. floating crankbait that excels in the 3-6 ft. range. Featuring a bill designed to deflect through brush and "bounce" off cover and a powerful sound chamber that rattles to attract feeding fish. Featuring eye-popping colors and Mustad KVD Elite...

Mach Baits Bouncer Shallow Diving Crankbait, 3/8 Oz, Chart/BLK Splatter

3/8 oz. floating crankbait that excels in the 3-6 ft. range. Featuring a bill designed to deflect through brush and "bounce" off cover and a powerful sound chamber that rattles to attract feeding fish. Featuring eye-popping colors and Mustad KVD Elite...

Mach Baits Bouncer Shallow Diving Crankbait, 3/8 Oz, Green Shad

3/8 oz. floating crankbait that excels in the 3-6 ft. range. Featuring a bill designed to deflect through brush and "bounce" off cover and a powerful sound chamber that rattles to attract feeding fish. Featuring eye-popping colors and Mustad KVD Elite...

Mach Baits Bouncer Shallow Diving Crankbait, 3/8 Oz, Fire Craw

3/8 oz. floating crankbait that excels in the 3-6 ft. range. Featuring a bill designed to deflect through brush and "bounce" off cover and a powerful sound chamber that rattles to attract feeding fish. Featuring eye-popping colors and Mustad KVD Elite...

Strike King Thunder Cricket Vibrating Swim Jig 3/8 Oz, Sexy Shad 2.0

KEY SPECS: Finally, a Thunder Cricket bladed jig with a gold-plated blade for added visibility in stained water or low-light conditions. Like the original Thunder Cricket, the gold-plated model maintains an exceptional fish-attracting vibration whether...

Strike King KVD Elite 300 Jerkbait, Matte Sugar Daddy

Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and...