Lures

Z-Man Elaztech Jerk Shadz Scented Swimbait, 4" New Penny 5 Pack

A super-lifelike, salt-impregnated soft jerkbait with a lively, split-tail design that perfectly emulates erratic baitfish action, Jerk ShadZ can be rigged weightless to achieve a slow, flutter...

Z-Man TRD TubeZ, 2.75", Mudbug, 6 pk

Engineered with a solid nose for easy rigging on Finesse ShroomZ jigheads, the 2.75" TRD TubeZ exemplifies, quite simply, the perfect Ned Rig-sized tube bait profile that's ideal for both Midwest...

Berkley Choppo Topwater Bait, Cupped Propeller Tail, 3", 1/2oz, Ghost White

Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and Wind the Berkley Choppo around cover and in open...

Berkley Choppo Topwater Bait 75, 3" , 1/2oz, MF Shad

Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and Wind the Berkley® Choppo around cover and in open...

Smithwick Suspending Rattlin' Rogue Jerkbait, 4 1/2", 3/8 oz, Foxy Shad

Anglers across the country rely on the Smithwick Rogue to put fish in the boat. Whether it's smallmouth or largemouth bass, walleyes, pike, trout, or another predator fish, the Rogue always produces...

Freedom Tackle Mischief Minnow 4.5" Floating, Golden Shiner, #4 Gamakatsu Hooks, Gold Blade

Topwater fishing is about to explode with the all-new Mischief Minnow from Freedom Tackle Corp. The secret to the Mischief Minnow’s performance is the unique custom shaped patent-pending Kilter blade...

Freedom Tackle Mischief Minnow 4.5" Floating, Blue Clown, #4 Gamakatsu Hooks, Silver Blade

Topwater fishing is about to explode with the all-new Mischief Minnow from Freedom Tackle Corp. The secret to the Mischief Minnow’s performance is the unique custom shaped patent-pending Kilter blade...

Rapala CrushCity The Jerk 3.75", Comet, 7 Pack

Coast to Coast, The Jerk™ is the Canadian Staple shape, mimicking any forage minnow and taking the heat from all predators.  

Rapala CrushCity The Jerk 3.75", Bombshell, 7 Pack

Coast to Coast, The Jerk™ is the Canadian Staple shape, mimicking any forage minnow and taking the heat from all predators.  

Rapala CrushCity Heavy Hitter 4", Pearl Watermelon, 5 Pack

Heavy Hitter™ is the full contact brute you throw into the heaviest cover, to chase the nastiest, biggest fish. Designed to have a large profile and aggressive action to draw strikes from afar.

Rapala CrushCity Heavy Hitter 4", Baitfish, 5 Pack

Heavy Hitter™ is the full contact brute you throw into the heaviest cover, to chase the nastiest, biggest fish. Designed to have a large profile and aggressive action to draw strikes from afar.

Rapala CrushCity Heavy Hitter 4", Whiting, 5 Pack

Heavy Hitter™ is the full contact brute you throw into the heaviest cover, to chase the nastiest, biggest fish. Designed to have a large profile and aggressive action to draw strikes from afar.

Rapala CrushCity Heavy Hitter 4", Budgie, 5 Pack

Heavy Hitter™ is the full contact brute you throw into the heaviest cover, to chase the nastiest, biggest fish. Designed to have a large profile and aggressive action to draw strikes from afar. 

Rapala CrushCity Creeper 2.5" Banana Prawn, 8 Pack

The Creeper™ is a small package but a big "Meeny". Multispecies appeal, mimicking any forage and a Canadian staple.  

Rapala CrushCity Creeper 2.5", Yabbie, 8 Pack

The Creeper™ is a small package but a big "Meeny". Multispecies appeal, mimicking any forage and a Canadian staple.  

Rapala CrushCity Creeper 2.5" Bubblegum UV, 8 Pack

The Creeper™ is a small package but a big "Meeny". Multispecies appeal, mimicking any forage and a Canadian staple.  

Rapala CrushCity The Suspect 275, Glow Shad, 8 Pack

Big results in a small package, The Suspect™ satisfies the tastebuds of panfish and trout to the biggest bass in the lake.  

Rapala CrushCity The Jerk 3.75 Pearl White, 7 Pack

Coast to Coast, The Jerk™ is the Canadian Staple shape, mimicking any forage minnow and taking the heat from all predators.  

Rapala CrushCity The Suspect 275, Whitebait, 8 Pack

Big results in a small package, The Suspect™ satisfies the tastebuds of panfish and trout to the biggest bass in the lake.  

Rapala CrushCity The Suspect, 2.75", Pearl Watermelon, 8 Pack

Big results in a small package, The Suspect™ satisfies the tastebuds of panfish and trout to the biggest bass in the lake.   

Rapala CrushCity The Suspect 275, Baby Bass, 8 Pack

Big results in a small package, The Suspect™ satisfies the tastebuds of panfish and trout to the biggest bass in the lake.  

Berkley PowerBait Minnow Soft Bait, 2", Firetiger, 18 Pack

Split tail design provides subtle, finesse presentation. Great for jig trailers, spinner rigs or other bottom bouncing rigs. Ideal for crappie, panfish, bass, walleye, and trout. 

Berkley PowerBait Minnow, 2" 18Pk, Chartreuse Shad

Split tail design provides subtle, finesse presentation. Great for jig trailers, spinner rigs or other bottom bouncing rigs. Ideal for crappie, panfish, bass, walleye, and trout. 

Berkley PowerBait Minnow Soft Bait, 2", Magic Man, 18pk

Split tail design provides subtle, finesse presentation. Great for jig trailers, spinner rigs or other bottom bouncing rigs. Ideal for crappie, panfish, bass, walleye, and trout. 

Berkley PowerBait Minnow Magic Man, 3", 15pk

Split tail design provides subtle, finesse presentation. Great for jig trailers, spinner rigs or other bottom bouncing rigs. Ideal for crappie, panfish, bass, walleye, and trout. 

Berkley PowerBait Minnow Sangria 3", 15pk

Split tail design provides subtle, finesse presentation. Great for jig trailers, spinner rigs or other bottom bouncing rigs. Ideal for crappie, panfish, bass, walleye, and trout.

Berkley PowerBait Minnow, Firetiger, 4", 10 pk

Split tail design provides subtle, finesse presentation. Great for jig trailers, spinner rigs or other bottom bouncing rigs. Ideal for crappie, panfish, bass, walleye, and trout.

Berkley PowerBait Minnow, Magic Man, 4", 10 pk

Split tail design provides subtle, finesse presentation. Great for jig trailers, spinner rigs or other bottom bouncing rigs. Ideal for crappie, panfish, bass, walleye, and trout.  

Berkley PowerBait Minnow Purple Magic 3", 15 pk

Split tail design provides subtle, finesse presentation. Great for jig trailers, spinner rigs or other bottom bouncing rigs. Ideal for crappie, panfish, bass, walleye, and trout. 

Berkley PowerBait Minnow, Purple Magic, 4", 10 pk

Split tail design provides subtle, finesse presentation. Great for jig trailers, spinner rigs or other bottom bouncing rigs. Ideal for crappie, panfish, bass, walleye, and trout. 

Berkley PowerBait Minnow, Sangria, 4", 10 pk

Split tail design provides subtle, finesse presentation. Great for jig trailers, spinner rigs or other bottom bouncing rigs. Ideal for crappie, panfish, bass, walleye, and trout. 

Berkley PowerBait Minnow 3", Firetiger, 15pk

Split tail design provides subtle, finesse presentation. Great for jig trailers, spinner rigs or other bottom bouncing rigs. Ideal for crappie, panfish, bass, walleye, and trout. 

Big Bite Baits 3.75" Limit Maker Chick Magnet, 10pk

Designed by FLW Tour pro, Michael Neal, the Big Bite Baits Limit Maker will help ensure you get five fish in the boat before the end of the day. Offering a small baitfish profile with a super needle...

Big Bite Baits Cane Thumper Chick Magnet

Featuring the same great profile and body shape of the other Rojas signature shapes, the Big Bite Cane Thumper features a detailed head with large ribs on the bottom, as well as, hook pockets on the...

Berkley PowerBait Minnow, 3" Chartreuse Shad, 15Pk

Preferred by fisherman and fish alike, the proven Berkley® PowerBait® Minnows offer a slender, baitfish profile with a split tail design to create a subtle yet very appealing action great for finesse...

Road Runner 1/4 Oz Barbed Glow Heads, Orange Glow, 3 Pack

Barbed Glow Heads 4 Pack 3 Pack for 3/8 and 1/4. Willow leaf blade, N-TENSE Glow paint and larger hooks. Great for walleye and crappie. 1/4 with #1/0 hook

Road Runner 1/4 Oz Barbed Glow Heads, Chartreuse, 3 Pack

Barbed Glow Heads 4 Pack 3 Pack for 3/8 and 1/4. Willow leaf blade, N-TENSE Glow paint and larger hooks. Great for walleye and crappie. 1/4 with #1/0 hook

Lake Clear Junior Gang Trolls Sil Top Gold X2 12" #4 Blades

The original design Wabbler at 3-1/8length x 1-1/2 width, weighing 1/3 oz. The larger wide bodied shape of the LCW1 offers plenty of flash and a wide side to side movement which imparts a darting...

Williams Quick Silver, 4", 3/5oz, Pink Eye

The Williams Quick Silver was designed for action. A long-time favourite of Lake Ontario Chinook anglers, the Quick Silver is designed to imitate a darting baitfish. Featuring Williams’ world famous...

Williams Quick Silver, 4", 3/5oz, Orange Black Dots

The Williams Quick Silver was designed for action. A long-time favourite of Lake Ontario Chinook anglers, the Quick Silver is designed to imitate a darting baitfish. Featuring Williams’ world famous...

Williams Quick Silver, 3", 1/3oz, Watermelon

With its authentic precious-metal finish, the Williams Quick Silver Spoon pumps out more flash than any other spoon, giving off the semblance of a darting, panicked baitfish. This deadly spoon...

Williams Quick Silver, 3", 1/3oz, Copper

With its authentic precious-metal finish, the Williams Quick Silver Spoon pumps out more flash than any other spoon, giving off the semblance of a darting, panicked baitfish. This deadly spoon...

Williams Giant Wabler Spoon, 4", 1oz, Tiger Clown

Giant Wabler Spoon 4" 1oz Treble, Tiger Clown   

Mister Twister Sassy Stingum Bait 2-1/4" Key Lime Pie, 12 pk

The Mister Twister 2¼ inch Sassy Stingum is made with a super soft formula that allows the lure to give off maximum action in the water. This life-like action is what can turn a slow day of fishing...

Mister Twister Sassy Stingum Bait 2-1/4" Glitter Critter, 12 pk

The Mister Twister 2¼ inch Sassy Stingum is made with a super soft formula that allows the lure to give off maximum action in the water. This life-like action is what can turn a slow day of fishing...

Z-Man Micro GOAT, 1.75", Pink Glow, 8 Pack

This 1.75" micro creature bait, like its larger twin kicking tail GOAT brethren, is an amazingly versatile option for swimming, jigging or dragging for all your favorite species from crappie to...

Z-Man Baby BallerZ, 2", Space Guppy, 8 Pack

The Baby BallerZ' natural minnow profile is ideally suited for targeting not just crappie, but also bluegill, trout, bass, perch, and more. Sporting a ball-shaped tail that shimmies erratically on...

Z-Man Baby BallerZ, 2", Glow Chatreuse, 8 Pack

The Baby BallerZ' natural minnow profile is ideally suited for targeting not just crappie, but also bluegill, trout, bass, perch, and more. Sporting a ball-shaped tail that shimmies erratically on...

Z-Man Baby BallerZ, 2", Coconut Ice, 8 Pack

The Baby BallerZ' natural minnow profile is ideally suited for targeting not just crappie, but also bluegill, trout, bass, perch, and more. Sporting a ball-shaped tail that shimmies erratically on...

Z-Man HerculeZ Swimbait, 3", Sexy Mullet, 2 Pack

Highly detailed baitfish sculpting and a smartly designed curved paddletail give the HerculeZ Swimbait a naturalistic appearance and swim action. The Herculez' 10X Tough ElaZtech composition means...

Z-Man HerculeZ Swimbait, 3", Opening Night, 2 Pack

Highly detailed baitfish sculpting and a smartly designed curved paddletail give the HerculeZ Swimbait a naturalistic appearance and swim action. The Herculez' 10X Tough ElaZtech composition means...

Z-Man ChatterSpike, 4.5", Hot Snakes, 5 Pack

Features Pintail baitfish profile designed for use as a ChatterBait trailer, but also ideal for a variety of other applications Segmented body and tapering tail with pyr