Lures

Yamamoto 3" Ned Senko-Floater, Grn Pumpkin/Blk Flk, 10pk

The exact same shape as the 3” fat Senko but built utilizing our “Mega Floater Formula” to make this bait stand up on a Ned head. The size is perfect. The shape is perfect and now the formula is...

Yamamoto Senko Worm, 5", 10pk, Purple with Emerald Flake/Cinnamon Brown with Purple/Blue & Emerald Flake

Tested and proven on California lunkers, Gary Yamamoto's Senko has quickly become a sensation throughout the United States. The Senko's salt impregnated, has a healthy profile, casts like a bullet,...

Bill Lewis Rat-L-Trap Chrome Series Lipless Crankbait 1/2 Oz Chrome Orange Belly

The Bill Lewis Rat-L-Trap is THE original lipless crankbait. First developed by Bill Lewis himself in the late 1960s, the Rat-L-Trap is a 3 inch, 1/2 ounce shad profile lure that has seen extensive...

Bill Lewis Rat-L-Trap Chrome Series Lipless Crankbait 1/2 Oz Bloodline Shad

The Bill Lewis Rat-L-Trap is THE original lipless crankbait. First developed by Bill Lewis himself in the late 1960s, the Rat-L-Trap is a 3 inch, 1/2 ounce shad profile lure that has seen extensive...

Bill Lewis Rat-L-Trap Chrome Series Lipless Crankbait 1/2 Oz Gold

The Bill Lewis Rat-L-Trap is one of the most famous lures ever made! First introduced over 50 years ago, the Rat-L-Trap has stood the test of time and is arguably one of the most effective bass lures...

Bill Lewis Rat-L-Trap Chrome Series Lipless Crankbait 1/2 Oz Chrome Purple Back

The Bill Lewis Rat-L-Trap is THE original lipless crankbait. First developed by Bill Lewis himself in the late 1960s, the Rat-L-Trap is a 3 inch, 1/2 ounce shad profile lure that has seen extensive...

Bill Lewis Rat-L-Trap Chrome Series Lipless Crankbait, 1/2 Oz Chrome Blue Back

The Bill Lewis Rat-L-Trap is THE original lipless crankbait. First developed by Bill Lewis himself in the late 1960s, the Rat-L-Trap is a 3 inch, 1/2 ounce shad profile lure that has seen extensive...

Big Bite Baits Tour Toad Buzzbait 3/8 Oz Chartreuse Blade/White Toad

The Big Bite Baits Tour Toad Buzzbait is a skirtless buzzbait with a soft plastic frog trailer. Intended to be a combination of two deadly baits in one package, it joins the irresistible action of...

Big Bite Baits Tour Toad Buzzbait 3/8 Oz Black Blade/Black Toad

The Big Bite Baits Tour Toad Buzzbait is a skirtless buzzbait with a soft plastic frog trailer. Intended to be a combination of two deadly baits in one package, it joins the irresistible action of...

Big Bite Baits Tour Toad Buzzbait 3/8 Oz Silber Blade/White Toad

The Big Bite Baits Tour Toad Buzzbait is a skirtless buzzbait with a soft plastic frog trailer. Intended to be a combination of two deadly baits in one package, it joins the irresistible action of...

Big Bite Baits Tour Toad Buzzbait 1/4 Oz Black Blade/ Black Toad

The Big Bite Baits Tour Toad Buzzbait is a skirtless buzzbait with a soft plastic frog trailer. Intended to be a combination of two deadly baits in one package, it joins the irresistible action of...

Big Bite Baits Tour Toad Buzzbait 1/4 Oz Silver Blade/White Toad

The Big Bite Baits Tour Toad Buzzbait is a skirtless buzzbait with a soft plastic frog trailer. Intended to be a combination of two deadly baits in one package, it joins the irresistible action of...

Big Bite Baits Pro Swimmer 2.8" White Ice Chartreuse, 8 Pack

Features: The Big Bite Bait's Pro Swimmer is Big Bite's take on a ribbed paddle tail (aka boot tail) soft plastic swimbait. Bait's ribbed body displaces water while the swimming paddle tail...

Big Bite Baits Scentsation Tube 3.5" Green Pumpkin Orange Tail, 8 Pack

Designed to produce results under the most challenging fishing conditions, the Big Bite Baits Scentsation Tube features the same highly successful Big Bite Baits Tour Tube shape enhanced with Big...

Big Bite Baits Scentsation Tube 3.5" Perch Dinner, 8 Pack

Designed to produce results under the most challenging fishing conditions, the Big Bite Baits Scentsation Tube features the same highly successful Big Bite Baits Tour Tube shape enhanced with Big...

Big Bite Baits Scentsation Tube 3.5" Smoke Black Purple Flake, 8 Pack

Designed to produce results under the most challenging fishing conditions, the Big Bite Baits Scentsation Tube features the same highly successful Big Bite Baits Tour Tube shape enhanced with Big...

Big Bite Baits Scentsation Tube 3.5" Green Pumpkin, 8 Pack

Designed to produce results under the most challenging fishing conditions, the Big Bite Baits Scentsation Tube features the same highly successful Big Bite Baits Tour Tube shape enhanced with Big...

Big Bite Baits Scentsation Slim Minnow 4" Pearl, 10 Pack

Made for any species of fish, but ideal for drop shotting and damiki rigging with forward-facing sonar, the all-new Big Bite Baits Scentsation Slim Minnow is packed with Big Bite's new scented...

Big Bite Baits Scentsation Slim Minnow 4" Perch Dinner, 10 Pack

Rigorously tested by Big Bite Baits prostaff with great results for catching largemouth, smallmouth, walleyes, and more, the Big Bite Baits Scentsation Slim Minnow delivers a universal baitfish...

WNC Death Jig Rigs, 1/4 Oz, Citrus Perch

Unlock the ultimate walleye weapon with the Death Jig – engineered for precision, designed for destruction! Its unique action, lifelike movement, and perfect balance make it irresistible to even the...

WNC Death Jig Rigs, 1/4 Oz, Cotton Candy

Unlock the ultimate walleye weapon with the Death Jig – engineered for precision, designed for destruction! Its unique action, lifelike movement, and perfect balance make it irresistible to even the...

WNC Death Jig Rigs, 1/4 Oz, Natural Perch

Unlock the ultimate walleye weapon with the Death Jig – engineered for precision, designed for destruction! Its unique action, lifelike movement, and perfect balance make it irresistible to even the...

Walleye Nation Creations Shaky Shad Crank Bait, Size 2 3/8", 7' Dive Depth, Clown

Cast or troll your way to more and bigger fish today with Walleye Nation Creations "Shaky Shad”. The “Shaky Shad” has a one of a kind wobbling action with loud built in rattles to call fish in from a...

Walleye Nation Creations Shaky Shad Crank Bait, Size 2 3/8", 7' Dive Depth, Antifreeze

Cast or troll your way to more and bigger fish today with Walleye Nation Creations "Shaky Shad”. The “Shaky Shad” has a one of a kind wobbling action with loud built in rattles to call fish in from a...

Walleye Nation Creations Shaky Shad Crank Bait, Size 2 3/8", 7' Dive Depth, Gold Digger

Walleye Nation Creations Shaky Shad Crank Bait, Size 2 3/8", 7' Dive Depth, Perch

Cast or troll your way to more and bigger fish today with Walleye Nation Creations "Shaky Shad”. The “Shaky Shad” has a one of a kind wobbling action with loud built in rattles to call fish in from a...

WNC Reaper Crankbait, 4.5", 20'+ Depth, Tropical Sunset

If you're chasing giants, look no further than the WNC Reaper—the lure that’s rewritten the record books twice in South Dakota! Engineered for aggressive strikes and proven to land legendary fish,...

WNC Reaper Crankbait, 4.5", 20'+ Depth, Watermelon

If you're chasing giants, look no further than the WNC Reaper—the lure that’s rewritten the record books twice in South Dakota! Engineered for aggressive strikes and proven to land legendary fish,...

WNC Reaper Crankbait, 4.5", 20'+ Depth, WNC Tiger

If you're chasing giants, look no further than the WNC Reaper—the lure that’s rewritten the record books twice in South Dakota! Engineered for aggressive strikes and proven to land legendary fish,...

WNC Reaper Crankbait, 4.5", 20'+ Depth, Perch

Get down deep and entice some Walleye with the Walleye Nation Creations WNC Reaper Crankbait! This crankbait can dive to 20+ feet when being trolled, making it essential to add to your arsenal!...

Berkley PowerBait MaxScent Tube, 3 1/2" Smoke Silver, 6 Pack

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic...

Berkley PowerBait MaxScent Tube, 3 1/2" Lucky Penny, 6 Pack

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic...

Berkley PowerBait MaxScent Tube 3 1/2" Green Pumpkin, 6 Pack

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic...

Berkley PowerBait MaxScent 3 1/2" Tube, Black Red Fleck, 6 Pack

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic...

BerkleyPowerBait MaxScent The General, Slow Fall Stick Bait, Black/Chartreuse, 8 Pack

PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic...

Berkley PowerBait MaxScent Flatworm 3.6", Cinnamon Purple, 10 Pack

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic...

Berkley PowerBait MaxScent Flatworm 3.6", Smelt, 10 Pack

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic...

Berkley PowerBait MaxScent Flatworm 3.6", Green Pumpkin Watermelon, 10 Pack

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic...

WNC Crawler Hauler Worm Harness, Colorado Blade #4, Firetiger

The traditional 2 hook harness by WNC is a high-performance spinner rig designed to maximize hookups. Featuring dual hooks for increased hookups, vibrant blades for maximum flash, and premium...

WNC Crawler Hauler Worm Harness, Colorado Blade #4, Blue Basher

The traditional 2 hook harness by WNC is a high-performance spinner rig designed to maximize hookups. Featuring dual hooks for increased hookups, vibrant blades for maximum flash, and premium...

WNC Crawler Hauler Worm Harness, Colorado Blade #4, Gold Digger

The traditional 2 hook harness by WNC is a high-performance spinner rig designed to maximize hookups. Featuring dual hooks for increased hookups, vibrant blades for maximum flash, and premium...

WNC Crawler Hauler Worm Harness, Colorado Blade #4, Clown

The traditional 2 hook harness by WNC is a high-performance spinner rig designed to maximize hookups. Featuring dual hooks for increased hookups, vibrant blades for maximum flash, and premium...

WNC Crawler Hauler Worm Harness, Colorado Blade #4, Goldaliscious

The traditional 2 hook harness by WNC is a high-performance spinner rig designed to maximize hookups. Featuring dual hooks for increased hookups, vibrant blades for maximum flash, and premium...

WNC Crawler Hauler Worm Harness, Colorado Blade #4, Antifreeze

The traditional 2 hook harness by WNC is a high-performance spinner rig designed to maximize hookups. Featuring dual hooks for increased hookups, vibrant blades for maximum flash, and premium...

Walleye Nation Creations Double Trouble Worm Harness, Colorado Blade #4, 17lb Mono, Treble/Single hook Combo, Sunny Orange

Grab a tub of nightcrawlers. Pick out a juicy one, bait up a Walleye Nation Double Trouble Colorado Harness, and make sure your drag is set properly. This is a proven big fish presentation, a...

Blue Fox Chaser 3 Lure, 1/2 Oz, 2-4 Ft, Blade Size 3, Treble Hook, Orange Craw

Soft trailer chases the main body & blade, imitating a hungry, distracted bait fish, creating intense flash & attraction. Patented 2 part bell and gear made of machined brass emits low-frequency...

Northland Buck-Shot Coffin Spoon 3/8 Oz, Super-Glo EXO Chartreuse

The Northland Buck-Shot Coffin Spoon has a flat sided profile that produces a tantalizing tumbling and gliding action. The specially angled, flat sides not only generate its unique action, but also...

Northland Buck-Shot Coffin Spoon 3/8 Oz, Super-Glo EXO White

The Northland Buck-Shot Coffin Spoon has a flat sided profile that produces a tantalizing tumbling and gliding action. The specially angled, flat sides not only generate its unique action, but also...

Northland Buck-Shot Coffin Spoon 1/8 Oz, Super-Glo EXO White

The Northland Buck-Shot Coffin Spoon has a flat sided profile that produces a tantalizing tumbling and gliding action. The specially angled, flat sides not only generate its unique action, but also...

Rapala 2" Jigging Rap 5/16 Oz Glow Pink Squirrel

Rapala Jigging Rap 05 Glow Pink Squirrel W5GPSQSwimming in tantalizing circles under the ice or in open water for suspended game fish, the Jigging Rap® features a balanced, weighted minnow profile...

Rapala Jigging Rap 2", Slimy Lime

Swimming in tantalizing circles under the ice or in open water for suspended game fish, the Jigging Rap features a balanced, weighted minnow profile. Single reversed hooks with center treble and...

Rapala Jigging Rap 1.5", Glow

Swimming in tantalizing circles under the ice or in open water for suspended game fish, the Jigging Rap® features a balanced, weighted minnow profile. Single reversed hooks with center treble and...