Lures

Berkley PowerBait MaxScent Flat Worm, 4-1/4", Smoke Black Purple, 8 pk

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with...

Berkley PowerBait MaxScent Hit Worm, 4-1/2", Green Pumpkin, 10 pk

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic...

Berkley PowerBait MaxScent Hit Worm, 4-1/2", Plum Apple, 10 pk

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic...

Berkley PowerBait MaxScent Hit Worm, 4-1/2", Black, 10 pk

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic...

Berkley PowerBait MaxScent Hit Worm, 4-1/2", Watermelon Red, 10 pk

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic...

Berkley PowerBait MaxScent Flatnose Minnow, 4", Black Shiner, 10 pk

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic...

Berkley PowerBait MaxScent Flatnose Minnow, 4", Blue Back, 10 pk

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic...

Berkley PowerBait MaxScent Flatnose Minnow, 4", Blue Pearl Black Hologram, 10 pk

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic...

Berkley PowerBait MaxScent Flatnose Minnow, 4", Green Pumpkin, 10 pk

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic...

Berkley PowerBait MaxScent Flatnose Minnow, 4", Natural Shad, 10 pk

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic...

Berkley PowerBait MaxScent Flatnose Minnow, 4", Smoke Black, 10 pk

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic...

Berkley PowerBait MaxScent Flatnose Minnow, 4", Watermelon Red, 10 pk

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic...

Berkley PowerBait MaxScent Flatnose Minnow, 4", White Pearl, 10 pk

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic...

Berkley PowerBait MaxScent Flatnose Minnow, 4", Baby Bass, 10 pk

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic...

Berkley PowerBait Pre-Rigged Atomic Teasers, 1/32oz, Natural Candy, 3 pk

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish...

Berkley PowerBait Pre-Rigged Atomic Teasers, 1/32oz, Caramel Apple, 3 pk

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish...

Berkley PowerBait Pre-Rigged Atomic Teasers, 1/16oz, Pearl White, 3 pk

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish...

Berkley PowerBait Pre-Rigged Atomic Teasers, 1/16oz, Pearl/Orange, 3 pk

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish...

Berkley PowerBait Pre-Rigged Atomic Teasers, 1/16oz, Chartreuse Silver Fleck, 3 pk

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish...

Berkley PowerBait Pre-Rigged Atomic Teasers, 1/16oz, Cricket Head, 3 pk

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish...

Berkley Vibrato Jigging Bait, 1-3/4", 1/4 Oz, Natural White Perch

As its name implies, the Vibrato has a natural vibrating action, but unlike typical vibrating lures, it vibrates on the fall, when jigged, twitched, retrieved steadily, or trolled in any way and at...

Berkley Vibrato Jigging Bait, 1 3/4", 1/4 Oz, Natural Shiner

As its name implies, the Vibrato has a natural vibrating action, but unlike typical vibrating lures, it vibrates on the fall, when jigged, twitched, retrieved steadily, or trolled in any way and at...

Berkley Vibrato Jigging Bait, 1 3/4", 1/4 Oz, Blue Glow Tiger

As its name implies, the Vibrato has a natural vibrating action, but unlike typical vibrating lures, it vibrates on the fall, when jigged, twitched, retrieved steadily, or trolled in any way and at...

Berkley Vibrato Jigging Bait, 2-1/4", 1/2 Oz, Natural White Perch

As its name implies, the Vibrato has a natural vibrating action, but unlike typical vibrating lures, it vibrates on the fall, when jigged, twitched, retrieved steadily, or trolled in any way and at...

Berkley Vibrato Jigging Bait, 2-1/4", 1/2 Oz, Natural Gold Shiner

As its name implies, the Vibrato has a natural vibrating action, but unlike typical vibrating lures, it vibrates on the fall, when jigged, twitched, retrieved steadily, or trolled in any way and at...

Berkley Vibrato Jigging Bait, 2-1/4", 1/2 Oz, Firetiger Gold

As its name implies, the Vibrato has a natural vibrating action, but unlike typical vibrating lures, it vibrates on the fall, when jigged, twitched, retrieved steadily, or trolled in any way and at...

Berkley PowerBait Minnotator, 2", 1/16 Oz, Gold Shiner, 2 pk

Realism and natural action in an easy-to-fish pre-rigged

Berkley PowerBait Minnotator, 2", 1/16 Oz, Pink Shiner, 2 pk

Realism and natural action in an easy-to-fish pre-rigged

Berkley PowerBait Minnotator, 2", 1/16 Oz, HD Emerald Shiner, 2 pk

Realism and natural action in an easy-to-fish pre-rigged

Berkley PowerBait Minnotator, 2", 1/16 Oz, Purple Shiner, 2 pk

Realism and natural action in an easy-to-fish pre-rigged

Berkley PowerBait Minnotator, 2", 1/16 Oz, HD Perch, 2 pk

Realism and natural action in an easy-to-fish pre-rigged

Berkley PowerBait Minnotator, 2", 1/16 Oz, Orange Tiger, 2 pk

Realism and natural action in an easy-to-fish pre-rigged

Berkley PowerBait Minnotator, 2", 1/16 Oz, HD Bluegill, 2 pk

Realism and natural action in an easy-to-fish pre-rigged

Berkley PowerBait Minnotator, 2", 1/16 Oz, Wonderbread, 2 pk

Realism and natural action in an easy-to-fish pre-rigged

Berkley PowerBait Minnotator, 2", 1/16 Oz, Lemon Head Glow, 2 pk

Realism and natural action in an easy-to-fish pre-rigged

Berkley PowerBait Minnotator, 3", 1/4 Oz, Purple Shiner, 2 Pack

Realism and natural action in an easy-to-fish pre-rigged

Berkley PowerBait Minnotator, 3", 1/4 Oz, HD Emerald Shiner, 2 Pack

Realism and natural action in an easy-to-fish pre-rigged

Berkley PowerBait Minnotator, 3", 1/4 Oz, HD Perch, 2 Pack

Realism and natural action in an easy-to-fish pre-rigged

Berkley PowerBait Minnotator, 3", 1/4 Oz, Firetiger, 2 Pack

Realism and natural action in an easy-to-fish pre-rigged

Berkley PowerBait Minnotator, 3", 1/4 Oz, Golden Shiner, 2 Pack

Realism and natural action in an easy-to-fish pre-rigged

Berkley PowerBait Minnotator, 3", 1/4 Oz, Lemon Head Glow, 2 Pack

Realism and natural action in an easy-to-fish pre-rigged

Berkley Vibrato Jigging Bait, 2", 3/8 Oz, Fire Tiger Gold

As its name implies, the Vibrato has a natural vibrating action, but unlike typical vibrating lures, it vibrates on the fall, when jigged, twitched, retrieved steadily, or trolled in any way and at...

Berkley Vibrato Jigging Bait, 2", 3/8 Oz, Nat White Perch

As its name implies, the Vibrato has a natural vibrating action, but unlike typical vibrating lures, it vibrates on the fall, when jigged, twitched, retrieved steadily, or trolled in any way and at...

Set The Hook Flat Sided Shad, 4.5", Shiner, 8 pk

The first drop-shot worm integrated with BaitFuel – a powerful new scent technology – Developed in a Lab – Proven on the water. The design of the Flat Sided Shad starts with a Nub Head design which...

Set The Hook Flat Sided Shad, 4.5", Perch, 8 pk

The first drop-shot worm integrated with BaitFuel – a powerful new scent technology – Developed in a Lab – Proven on the water. The design of the Flat Sided Shad starts with a Nub Head design which...

Set The Hook Flat Sided Shad, 4.5", Green Pumpkin, 8 pk

The first drop-shot worm integrated with BaitFuel – a powerful new scent technology – Developed in a Lab – Proven on the water. The design of the Flat Sided Shad starts with a Nub Head design which...

Set The Hook Flat Sided Shad, 4.5", Black, 8 pk

The first drop-shot worm integrated with BaitFuel – a powerful new scent technology – Developed in a Lab – Proven on the water. The design of the Flat Sided Shad starts with a Nub Head design which...

Set The Hook Stick Bait 4", Green Pumpkin, 10 pk

This classic stick bait style worm is one that every angler should have tied on at all times. The STH Spikes are hand poured, featuring a soft and tapered body shape that produces a slow shimmy...

Set The Hook 3.75" Crush Worm, Dark Smelt, 8 Pack

The Crush Worm is one of the most lifelike baits available on the market today thanks to a super-soft, high-float plastic integrated with salt and scent – the ultimate combination to get fish to bite...

Set the Hook 3.25" Infused Drifter Minnow, Smallie Dew, 6 pk

The Drifter Minnow by Set The Hook moves naturally to attract every fish around and make your job easier than ever. Realistic 3D eyes Drop shot or jig head Floating and scented

Set the Hook 3.25" Infused Drifter Minnow, Green Emerald, 6 pk

The Drifter Minnow by Set The Hook moves naturally to attract every fish around and make your job easier than ever. Realistic 3D eyes Drop shot or jig head Floating and scented

Set the Hook 3.25" Infused Drifter Minnow, Star Warz, 6 pk

The Drifter Minnow by Set The Hook moves naturally to attract every fish around and make your job easier than ever. Realistic 3D eyes Drop shot or jig head Floating and scented