Lures

Luhr Jensen Jet Diver 4.5" Flo. Green/Chart UV

Features: The Luhr-Jensen Jet Diver's is a trolling diver with a unique, buoyant design that collects water pressure against its wings to dive. Designed for trolling or river backtrolling. Enables the presentation of lures and baits tight to the river...

VMC Waxy Jig, 1/32 oz, #8 Hook, Mayfly, 2 Pack

The vertical presentation of the VMC Waxy Jig replicates the natural small insects and aquatic creatures preyed upon by predatory fish. Raised body ridges give the Waxy Jigs a more life-like “bug” appearance and distribute contrast and flash...

VMC Waxy Jig, 1/32 oz, #8 Hook, Crappie Minnow, 2 Pack

The vertical presentation of the VMC® Waxy Jig replicates the natural small insects and aquatic creatures preyed upon by predatory fish. Raised body ridges give the Waxy Jigs a more life-like “bug” appearance and distribute contrast and...

Lunkerhunt Hive Micro Manta, 2" Glow, 10 Pack

The V-Shaped tail featured in the Hive Micro Manta influences this bait to swim and circle under the water while simply jigging the bait up and down. This unique swimming action will get the fish’s attention, and its diamond-bladed stinger tail...

Lunkerhunt Hive Micro Manta, 2" Watermelon Red Fleck, 10 Pack

The V-Shaped tail featured in the Hive Micro Manta influences this bait to swim and circle under the water while simply jigging the bait up and down. This unique swimming action will get the fish’s attention, and its diamond-bladed stinger tail...

Lunkerhunt Hive Micro Manta, 2" Chartreuse Glow, 10 Pack

The V-Shaped tail featured in the Hive Micro Manta influences this bait to swim and circle under the water while simply jigging the bait up and down. This unique swimming action will get the fish’s attention, and its diamond-bladed stinger tail...

Musky Innovations 10" 2 Oz, Magnum Swimming Dawg, Orange Belly Perch

10” , 2.8 oz. (2) 5/0 treble hooks.  The Magnum Shallow Swimmin’ Dawg has an internal “Pro Style” harness. That means the lure is flexible throughout the whole body, giving the lure a great life-like action. With extreme...

Berkley PowerBait Drip Minnow, 3 in, Blue Liner, 6 Pack

The Drip Swimmer is designed to exploit finesse techniques through ultra-realistic design, action and color. The internal core provides added realism especially in translucent colors with unmatched stomach detail. Drip Swimmer features a micro-boot tail...

Berkley PowerBait Drip Minnow, 3 in, HD Emerald Shiner, 6 Pack

The Drip Swimmer is designed to exploit finesse techniques through ultra-realistic design, action and color. The internal core provides added realism especially in translucent colors with unmatched stomach detail. Drip Swimmer features a micro-boot tail...

Berkley PowerBait Drip Minnow, 3 in, HD Spottail Shiner, 6 Pack

The Drip Swimmer is designed to exploit finesse techniques through ultra-realistic design, action and color. The internal core provides added realism especially in translucent colors with unmatched stomach detail. Drip Swimmer features a micro-boot tail...

Berkley PowerBait Drip Swimmer, 4 in, HD Spottail Shiner, 5 Pack

The Drip Swimmer is designed to exploit finesse techniques through ultra-realistic design, action and color. The internal core provides added realism especially in translucent colors with unmatched stomach detail. Drip Swimmer features a micro-boot tail...

Berkley PowerBait Drip Swimmer, 4 in, Ghost Perch, 5 Pack

The Drip Swimmer is designed to exploit finesse techniques through ultra-realistic design, action and color. The internal core provides added realism especially in translucent colors with unmatched stomach detail. Drip Swimmer features a micro-boot tail...

Berkley PowerBait Drip Swimmer, 4 in, White Shiner, 5 Pack

The Drip Swimmer is designed to exploit finesse techniques through ultra-realistic design, action and color. The internal core provides added realism especially in translucent colors with unmatched stomach detail. Drip Swimmer features a micro-boot tail...

Berkley PowerBait Drip Swimmer, 5 in, Black Shad, 4 Pack

The Drip Swimmer is designed to exploit finesse techniques through ultra-realistic design, action and color. The internal core provides added realism especially in translucent colors with unmatched stomach detail. Drip Swimmer features a micro-boot tail...

Berkley PowerBait Drip Swimmer, 5 in, Blue Liner, 4 Pack

The Drip Swimmer is designed to exploit finesse techniques through ultra-realistic design, action and color. The internal core provides added realism especially in translucent colors with unmatched stomach detail. Drip Swimmer features a micro-boot tail...

Berkley PowerBait Drip Swimmer, 5 in, Ghost Perch, 4 Pack

The Drip Swimmer is designed to exploit finesse techniques through ultra-realistic design, action and color. The internal core provides added realism especially in translucent colors with unmatched stomach detail. Drip Swimmer features a micro-boot tail...

Berkley PowerBait Drip Swimmer, 5 in, HD Spottail Shiner, 4 Pack

The Drip Swimmer is designed to exploit finesse techniques through ultra-realistic design, action and color. The internal core provides added realism especially in translucent colors with unmatched stomach detail. Drip Swimmer features a micro-boot tail...

Berkley PowerBait Drip Swimmer, 5 in, HD Blacknose Shiner, 4 Pack

The Drip Swimmer is designed to exploit finesse techniques through ultra-realistic design, action and color. The internal core provides added realism especially in translucent colors with unmatched stomach detail. Drip Swimmer features a micro-boot tail...

Berkley PowerBait Drip Swimmer, 5 in, HD Emerald Shiner, 4 Pack

The Drip Swimmer is designed to exploit finesse techniques through ultra-realistic design, action and color. The internal core provides added realism especially in translucent colors with unmatched stomach detail. Drip Swimmer features a micro-boot tail...

Berkley PowerBait Drip Swimmer, 5 in, White Shiner, 4 Pack

The Drip Swimmer is designed to exploit finesse techniques through ultra-realistic design, action and color. The internal core provides added realism especially in translucent colors with unmatched stomach detail. Drip Swimmer features a micro-boot tail...

Berkley PowerBait Drip Swimmer, 4 in, HD Emerald Shiner, 5 Pack

The Drip Swimmer is designed to exploit finesse techniques through ultra-realistic design, action and color. The internal core provides added realism especially in translucent colors with unmatched stomach detail. Drip Swimmer features a micro-boot tail...

Berkley PowerBait Drip Swimmer, 4 in, HD Blacknose Shiner, 5 Pack

The Drip Swimmer is designed to exploit finesse techniques through ultra-realistic design, action and color. The internal core provides added realism especially in translucent colors with unmatched stomach detail. Drip Swimmer features a micro-boot tail...

Berkley PowerBait Drip Swimmer, 4 in, Black Shad, 5 Pack

The Drip Swimmer is designed to exploit finesse techniques through ultra-realistic design, action and color. The internal core provides added realism especially in translucent colors with unmatched stomach detail. Drip Swimmer features a micro-boot tail...

Berkley PowerBait Drip Swimmer, 3 in, White Shiner, 6 Pack

The Drip Swimmer is designed to exploit finesse techniques through ultra-realistic design, action and color. The internal core provides added realism especially in translucent colors with unmatched stomach detail. Drip Swimmer features a micro-boot tail...

Berkley PowerBait Drip Minnow, 4 in, White Shiner, 5 Pack

The Drip Minnow is designed to exploit finesse techniques through ultra-realistic design, action and color. The internal core provides added realism especially in translucent colors with unmatched stomach detail. Drip Minnow features a “drip”...

Berkley PowerBait Drip Minnow, 4 in, Ghost Perch, 5 Pack

The Drip Minnow is designed to exploit finesse techniques through ultra-realistic design, action and color. The internal core provides added realism especially in translucent colors with unmatched stomach detail. Drip Minnow features a “drip”...

Berkley PowerBait Drip Minnow, 4 in, HD Spottail Shiner, 5 Pack

The Drip Minnow is designed to exploit finesse techniques through ultra-realistic design, action and color. The internal core provides added realism especially in translucent colors with unmatched stomach detail. Drip Minnow features a “drip”...

Berkley PowerBait Drip Minnow, 4 in, HD Emerald Shiner, 5 Pack

The Drip Minnow is designed to exploit finesse techniques through ultra-realistic design, action and color. The internal core provides added realism especially in translucent colors with unmatched stomach detail. Drip Minnow features a “drip”...

Berkley PowerBait Drip Minnow, 4 in, Blue Liner, 5 Pack

The Drip Minnow is designed to exploit finesse techniques through ultra-realistic design, action and color. The internal core provides added realism especially in translucent colors with unmatched stomach detail. Drip Minnow features a “drip”...

Berkley PowerBait Drip Minnow, 3 in, White Shiner, 6 Pack

The Drip Minnow is designed to exploit finesse techniques through ultra-realistic design, action and color. The internal core provides added realism especially in translucent colors with unmatched stomach detail. Drip Minnow features a “drip”...

Snag Proof Zoo Pop, 3/8 Oz, Sunrise Frog

The Zoo Pop™ offers a unique popping action that floats at rest brings finesse fishing to power frog fishing. A soft hollow body creates standout popping action in a finesse profile to cause reaction strikes when large profile frogs get...

Snag Proof Zoo Pop, 3/8 Oz, Dark Gill

The Zoo Pop™ offers a unique popping action that floats at rest brings finesse fishing to power frog fishing. A soft hollow body creates standout popping action in a finesse profile to cause reaction strikes when large profile frogs get...

Snag Proof Zoo Pop, 3/8 Oz, Yellow Perch

The Zoo Pop™ offers a unique popping action that floats at rest brings finesse fishing to power frog fishing. A soft hollow body creates standout popping action in a finesse profile to cause reaction strikes when large profile frogs get...

Snag Proof Zoo Pop, 3/8 Oz, Black

The Zoo Pop™ offers a unique popping action that floats at rest brings finesse fishing to power frog fishing. A soft hollow body creates standout popping action in a finesse profile to cause reaction strikes when large profile frogs get...

Snag Proof Zoo Pop, 3/8 Oz, Bone

The Zoo Pop™ offers a unique popping action that floats at rest brings finesse fishing to power frog fishing. A soft hollow body creates standout popping action in a finesse profile to cause reaction strikes when large profile frogs get...

Snag Proof Zoo Pop, 3/8 Oz, AYU

The Zoo Pop offers a unique popping action that floats at rest brings finesse fishing to power frog fishing. A soft hollow body creates standout popping action in a finesse profile to cause reaction strikes when large profile frogs get ignored...

Snag Proof Zoo Pop, 3/8 Oz, Sexy Shad

The Zoo Pop™ offers a unique popping action that floats at rest brings finesse fishing to power frog fishing. A soft hollow body creates standout popping action in a finesse profile to cause reaction strikes when large profile frogs get...

Snag Proof Zoo Pop, 3/8 Oz, Crappie

The Zoo Pop™ offers a unique popping action that floats at rest brings finesse fishing to power frog fishing. A soft hollow body creates standout popping action in a finesse profile to cause reaction strikes when large profile frogs get...

Snag Proof Zoo Dog, 3/5 Oz, Black

The Zoo Dog™ is the ultimate topwater bait. This super soft hollow body lure has an insane walk-the-dog action. And, with its fully integrated hook design, the Zoo Dog™ is “snagproof" even in the thickest of vegetation. Change up your...

Snag Proof Zoo Dog, 3/5 Oz, Bone

The Zoo Dog™ is the ultimate topwater bait. This super soft hollow body lure has an insane walk-the-dog action. And, with its fully integrated hook design, the Zoo Dog is “snagproof" even in the thickest of vegetation. Change up your cadence...

Snag Proof Zoo Dog, 3/5 Oz, Bull Brim

The Zoo Dog™ is the ultimate topwater bait. This super soft hollow body lure has an insane walk-the-dog action. And, with its fully integrated hook design, the Zoo Dog™ is “snagproof" even in the thickest of vegetation. Change up your...

Snag Proof Zoo Dog, 3/5 Oz, AYU

The Zoo Dog™ is the ultimate topwater bait. This super soft hollow body lure has an insane walk-the-dog action. And, with its fully integrated hook design, the Zoo Dog™ is “snagproof" even in the thickest of vegetation. Change up your...

Snag Proof Zoo Dog, 3/5 Oz, Sexy Shad

The Zoo Dog is the ultimate topwater bait. This super soft hollow body lure has an insane walk-the-dog action. And, with its fully integrated hook design, the Zoo Dog is “snagproof" even in the thickest of vegetation. Change up your cadence to...

Snag Proof Zoo Wake, 1/2 Oz 4.25", Gizzard Shad

Introducing the Zoo Wake™, the revolutionary wake-style hollow-body topwater bait with a unique body style and swimming action. The Zoo Wake brings together the best features between a frog and a swimbait, giving the fish something they haven't...

Scum Frog Launch Frog, Golden Shiner

Manufactured at American Baitworks in Mississippi, USA Heaviest frog in the Scum Frog line up (weighs in between 5/8oz and 3/4oz) Larger body for increased buoyancy Brass button-style tail weight Internal tungsten weight system Premium “RED”...

Scum Frog 5/8 Oz Launch Frog XS, Bone Yard

Smaller profile of the Launch Frog Manufactured at American Baitworks in Mississippi, USA 5/8 oz Larger body for increased buoyancy Brass button-style tail weight Internal tungsten weight system Premium “RED” double frog hook

Freedom Tube Jig Head, 4/0 1/2 Oz, 3 Pack

The Freedom Tube Jig Head is a revolutionary design that we nicknamed “The Whale” because of its unique body shape. “The Whale” head design places more of its zinc-body, below the hook to keep the hook positioned mid-body. This...

Freedom Tube Jig Head, 2/0 3/8 Oz, 3 Pack

The Freedom Tube Jig Head is a revolutionary design that we nicknamed “The Whale” because of its unique body shape. “The Whale” head design places more of its zinc-body, below the hook to keep the hook positioned mid-body. This...

Freedom Swimbait Jig Head, 4/0 1/4 Oz, Green Pumpkin, 3 Pack

Realism and performance are what drove us to build FT Swimbait Head. Performance starts with the FT proprietary no-slip trailer holder which keeps your soft plastics practically locked to the premium Gamakatsu Jig Hook = Bass can no longer pull your bait...

Freedom Speed Freak Full Frame, 3/4 Oz Spinnerbait, Coleslaw

The new FT Speed Freak Spinnerbait can achieve high speed retrieves because of its unique lead jig head design cuts through the water better creating less lift with the bait. While the the raised hook position in the keel head increases the...

Freedom Speed Freak Full Frame, 1/2 Oz Spinnerbait, Mouse

The new FT Speed Freak Spinnerbait can achieve high speed retrieves because of its unique lead jig head design cuts through the water better creating less lift with the bait. While the the raised hook position in the keel head increases the...

Freedom Speed Freak Full Frame, 1/2 Oz Spinnerbait, Snowman

The new FT Speed Freak™ Spinnerbait can achieve high speed retrieves because of its unique lead jig head design cuts through the water better creating less lift with the bait. While the the raised hook position in the keel head increases...