Lures

Storm 360GT Searchbait Shad, Sinking, 3-1/2", 1/4oz, #2/0 Hk, 1 Rigged Two Bodies, Volunteer

Rattling, weighted, life-like jig head perfectly matches new shad body style for the ultimate natural presentation. Slow body roll and exaggerated tail swing action at every speed.   Exclusive VMC® Coastal Black® hook has extended...

Storm 360GT Searchbait Shad, Sinking, 3-1/2", 1/4oz, #2/0 Hk, 1 Rigged Two Bodies, Tru Blue

Rattling, weighted, life-like jig head perfectly matches new shad body style for the ultimate natural presentation. Slow body roll and exaggerated tail swing action at every speed.   Exclusive VMC® Coastal Black® hook has extended...

Luhr Jensen Cast Champ Spoon, 2", 1/2oz, Chrome

This original slab-sided design provides a compact body that casts incredible distances and swims with a seductive side-to-side wobble. A must have lure for bank fishing where a longer cast means you're simply able to contact more fish. Prior to casting...

VMC Tumbler Spoon, 1/8 oz, 1-1/2", #10 Hook, Yellow Perch

The VMC® Tumbler Spoon is the ultimate one-two punch lure. It’s unique “knuckle” bend offers a slow tumbling action for those finicky biters or when a subtle action spoon is critical to matching the behavior of neutral to negative...

VMC Tumbler Spoon, 1/8 oz, 1-1/2", #10 Hook, Shiner

The VMC® Tumbler Spoon is the ultimate one-two punch lure. It’s unique “knuckle” bend offers a slow tumbling action for those finicky biters or when a subtle action spoon is critical to matching the behavior of neutral to negative...

VMC Tumbler Spoon, 1/8 oz, 1-1/2", #10 Hook, Glow Orange Fire UV

The VMC® Tumbler Spoon is the ultimate one-two punch lure. It’s unique “knuckle” bend offers a slow tumbling action for those finicky biters or when a subtle action spoon is critical to matching the behavior of neutral to negative...

VMC Tumbler Spoon, 1/8 oz, 1-1/2", #10 Hook, Glow Green Fire UV

The VMC® Tumbler Spoon is the ultimate one-two punch lure. It’s unique “knuckle” bend offers a slow tumbling action for those finicky biters or when a subtle action spoon is critical to matching the behavior of neutral to negative...

VMC Tungsten Luv Bug Jig, 1/16 oz, #8 Hook, 2/pk Pink Chartreuse Glow

Fish fall head over heels for this new heart breaker. Life-like grub body with a thin profiled heart-shaped tail that shakes and waves as it drops in fast with VMC® tungsten jig head. Choose Natural or Ultra Glow colors for up to 15 minutes of...

VMC Tungsten Luv Bug Jig, 1/16 oz, #8 Hook, 2/pk Orange Chartreuse Glow

Fish fall head over heels for this new heart breaker. Life-like grub body with a thin profiled heart-shaped tail that shakes and waves as it drops in fast with VMC® tungsten jig head. Choose Natural or Ultra Glow colors for up to 15 minutes of...

VMC Tungsten Luv Bug Jig, 1/16 oz, #8 Hook, 2/pk Glow Red

Fish fall head over heels for this new heart breaker. Life-like grub body with a thin profiled heart-shaped tail that shakes and waves as it drops in fast with VMC® tungsten jig head. Choose Natural or Ultra Glow colors for up to 15 minutes of...

VMC Tungsten Luv Bug Jig, 1/16 oz, #8 Hook, 2/pk Glow Chartreuse

Fish fall head over heels for this new heart breaker. Life-like grub body with a thin profiled heart-shaped tail that shakes and waves as it drops in fast with VMC® tungsten jig head. Choose Natural or Ultra Glow colors for up to 15 minutes of...

VMC Tungsten Luv Bug Jig, 1/16 oz, #8 Hook, 2/pk Glow

Fish fall head over heels for this new heart breaker. Life-like grub body with a thin profiled heart-shaped tail that shakes and waves as it drops in fast with VMC® tungsten jig head. Choose Natural or Ultra Glow colors for up to 15 minutes of...

VMC Tungsten Luv Bug Jig, 1/16 oz, #8 Hook, 2/pk Crappie Minnow

Fish fall head over heels for this new heart breaker. Life-like grub body with a thin profiled heart-shaped tail that shakes and waves as it drops in fast with VMC® tungsten jig head. Choose Natural or Ultra Glow colors for up to 15 minutes of...

VMC Tungsten Bullfly Jig 1/32 oz, #10 Hook, Metallic Silver, 2pk

Set the hook and hold on, the rodeo is in town! The new VMC® Tungsten Bullfly Jig has a longer & bulkier body with goose feather tail and wings. Tungsten allows for a smaller presentation than lead weight equivalents and drops fast to get to...

VMC Tungsten Bullfly Jig 1/32 oz, #10 Hook, Green Orange Glow, 2pk

Set the hook and hold on, the rodeo is in town! The new VMC® Tungsten Bullfly Jig has a longer & bulkier body with goose feather tail and wings. Tungsten allows for a smaller presentation than lead weight equivalents and drops fast to get to...

VMC Rattle Spoon, 1/4 oz, 1-1/2", #8 Hook, Yellow Perch

It’s Hammer Time!! The VMC® Rattle Spoon has an unmatched resonance chamber made of brass and multiple beads that give anglers the edge over other rattling spoons on the market. The shortened chamber allows the angler to impart sound with...

VMC Rattle Spoon, 1/4 oz, 1-1/2", #8 Hook, Perch

It’s Hammer Time!! The VMC® Rattle Spoon has an unmatched resonance chamber made of brass and multiple beads that give anglers the edge over other rattling spoons on the market. The shortened chamber allows the angler to impart sound with...

VMC Rattle Spoon, 1/4 oz, 1-1/2", #8 Hook, Glow Orange Fire UV

It’s Hammer Time!! The VMC® Rattle Spoon has an unmatched resonance chamber made of brass and multiple beads that give anglers the edge over other rattling spoons on the market. The shortened chamber allows the angler to impart sound with...

VMC Rattle Spoon, 1/4 oz, 1-1/2", #8 Hook, Glow Green Fire UV

It’s Hammer Time!! The VMC® Rattle Spoon has an unmatched resonance chamber made of brass and multiple beads that give anglers the edge over other rattling spoons on the market. The shortened chamber allows the angler to impart sound with...

Rapala Jigging Shad Rap 1-1/2" 3/16 oz Pearl

The Jigging Shad Rap® has more pronounced movement, with slow circle down action. Raising in a sharp "snapping" motion will cause the bait to circle faster. A quick "vibrating" motion can also be used at fixed depths to prompt strikes from otherwise...

Rapala Jigging Shad Rap 1-1/2" 3/16 oz Perch

The Jigging Shad Rap® has more pronounced movement, with slow circle down action. Raising in a sharp "snapping" motion will cause the bait to circle faster. A quick "vibrating" motion can also be used at fixed depths to prompt strikes from otherwise...

Rapala Jigging Shad Rap 1-1/2" 3/16 oz Orange Tiger UV

The Jigging Shad Rap® has more pronounced movement, with slow circle down action. Raising in a sharp "snapping" motion will cause the bait to circle faster. A quick "vibrating" motion can also be used at fixed depths to prompt strikes from otherwise...

Rapala Jigging Shad Rap 1-1/2" 3/16 oz Green Tiger UV

The Jigging Shad Rap® has more pronounced movement, with slow circle down action. Raising in a sharp "snapping" motion will cause the bait to circle faster. A quick "vibrating" motion can also be used at fixed depths to prompt strikes from otherwise...

Rapala Jigging Shad Rap 1-1/2" 3/16 oz Glow Red

The Jigging Shad Rap® has more pronounced movement, with slow circle down action. Raising in a sharp "snapping" motion will cause the bait to circle faster. A quick "vibrating" motion can also be used at fixed depths to prompt strikes from otherwise...

Rapala Jigging Shad Rap 1-1/2" 3/16 oz Glow

The Jigging Shad Rap® has more pronounced movement, with slow circle down action. Raising in a sharp "snapping" motion will cause the bait to circle faster. A quick "vibrating" motion can also be used at fixed depths to prompt strikes from otherwise...

Rapala Jigging Shad Rap 1-1/2" 3/16 oz Glow Firetiger

The Jigging Shad Rap® has more pronounced movement, with slow circle down action. Raising in a sharp "snapping" motion will cause the bait to circle faster. A quick "vibrating" motion can also be used at fixed depths to prompt strikes from otherwise...

Rapala Jigging Shad Rap 1-1/2" 3/16 oz Glow Clown

The Jigging Shad Rap® has more pronounced movement, with slow circle down action. Raising in a sharp "snapping" motion will cause the bait to circle faster. A quick "vibrating" motion can also be used at fixed depths to prompt strikes from otherwise...

Rapala Jigging Shad Rap 1" 1/8 oz Silver

The Jigging Shad Rap® has more pronounced movement, with slow circle down action. Raising in a sharp "snapping" motion will cause the bait to circle faster. A quick "vibrating" motion can also be used at fixed depths to prompt strikes from otherwise...

Rapala Jigging Shad Rap 1" 1/8 oz Perch

The Jigging Shad Rap® has more pronounced movement, with slow circle down action. Raising in a sharp "snapping" motion will cause the bait to circle faster. A quick "vibrating" motion can also be used at fixed depths to prompt strikes from otherwise...

Rapala Jigging Shad Rap 1" 1/8 oz Orange Tiger UV

The Jigging Shad Rap® has more pronounced movement, with slow circle down action. Raising in a sharp "snapping" motion will cause the bait to circle faster. A quick "vibrating" motion can also be used at fixed depths to prompt strikes from otherwise...

Rapala Jigging Shad Rap 1" 1/8 oz Green Tiger UV

The Jigging Shad Rap® has more pronounced movement, with slow circle down action. Raising in a sharp "snapping" motion will cause the bait to circle faster. A quick "vibrating" motion can also be used at fixed depths to prompt strikes from otherwise...

Rapala Jigging Shad Rap 1" 1/8 oz Glow Clown

The Jigging Shad Rap® has more pronounced movement, with slow circle down action. Raising in a sharp "snapping" motion will cause the bait to circle faster. A quick "vibrating" motion can also be used at fixed depths to prompt strikes from otherwise...

Rapala Jigging Shad Rap 1" 1/8 oz Blue

The Jigging Shad Rap, with its proven shad shape, swims in tantalizing circles right in the middle of suspended game fish. Feature single reversed and center treble hooks and a center eyelet for exceptional balance. The Jigging Shad Rap® has more...

Luhr Jensen Cast Champ Spoon 3/4oz Chrome/Green P-Lite

This original slab-sided design provides a compact body that casts incredible distances and swims with a seductive side-to-side wobble. A must have lure for bank fishing where a longer cast means you're simply able to contact more fish. Prior to casting...

Luhr Jensen Cast Champ Spoon 3/4oz Chrome/Silver Prism-Lite

This original slab-sided design provides a compact body that casts incredible distances and swims with a seductive side-to-side wobble. A must have lure for bank fishing where a longer cast means you're simply able to contact more fish. Prior to casting...

Luhr Jensen Cast Champ Spoon, 2 1/4", 3/4 oz, Chrome

This original slab-sided design provides a compact body that casts incredible distances and swims with a seductive side-to-side wobble. A must have lure for bank fishing where a longer cast means you're simply able to contact more fish. Prior to casting...

Luhr Jensen 2" Cast Champ Spoon 1/2oz Chrome/Flo Green P-Lite

Casts like a bullet. Versatile, multi-species design. Heavy duty construction.

Luhr Jensen 2" Cast Champ Spoon 1/2oz Chrome/Green P-Lite

Luhr Jensen 2" Cast Champ Spoon 1/2oz Brass/Gold P-Lite

This original slab-sided design provides a compact body that casts incredible distances and swims with a seductive side-to-side wobble. A must have lure for bank fishing where a longer cast means you're simply able to contact more fish. Prior to casting...

Luhr Jensen 2"Cast Champ Spoon 1/2oz Chrome/Silver P-Lite

This original slab-sided design provides a compact body that casts incredible distances and swims with a seductive side-to-side wobble. A must have lure for bank fishing where a longer cast means you're simply able to contact more fish.

Luhr Jensen Kwikfish K14X/Rattle (4-1/4") Blazin' Green UV

Kwikfish are full-throttle, wide-action, leave-no-doubt lures that challenge game fish small and large alike. Their aggressive action forces a response from fish, often generating the most savage strikes imaginable. Small sizes target trout, the middle...

Luhr Jensen Kwikfish Rattle Trolling Crankbait, 5 9/16", Grinch

There are two types of crankbaits in the world, those with a tight baitfish shimmy, and the Kwikfish®. Kwikfish are full-throttle, wide-action, leave-no-doubt lures that challenge game fish small and large alike. Their aggressive action forces a...

Storm 360GT Searchbait Swimmer, 3.5", 1/8oz Jig, #2/0 Hook, 1 Rigged/2 Bodies, Tru Blue

The 360GT Searchbaitis the ultimate confidence lure that has been designed to fish anywhere by all skill levels. As a searchbait, it allows you to cover more water, uncovering more fish. That is just the beginning. Once you locate fish, there's no need...

Luhr Jensen Dipsy Diver 4-1/8" Pink Fire UV

Original directional design. Fish-attracting colors. Adjustable Positive Trip Mechanism. Welded ring construction on larger sizes.

Luhr Jensen Dipsy Diver 3-1/4" Purple Fire UV

Original directional design. Fish-attracting colors. Adjustable Positive Trip Mechanism. Welded ring construction on larger sizes.

Luhr Jensen Dipsy Diver 3-1/8" 35' Green Fire UV

Original directional design. Fish-attracting colors. Adjustable Positive Trip Mechanism. Welded ring construction on larger sizes.

Luhr Jensen Dipsy Diver 3-1/8" 35' Flo Chartreuse/Green UV

Luhr-Jensen 5560-003-1601 3 Dipsy Diver (Magnum) Flo. Chartreuse / Green UV

Luhr Jensen Jet Diver 4" Metallic Copper

Buoyant diver floats at rest. Different size for each diving depth. Fish attracting colors. Use trolling or river backtrolling.

Luhr Jensen Jet Diver 4" Watermelon/Blacktiger

Buoyant diver floats at rest. Different size for each diving depth. Fish attracting colors. Use trolling or river backtrolling.

Luhr Jensen 30' Jet Diver Batman/Firetiger

Buoyant diver floats at rest. Different size for each diving depth. Fish attracting colors. Use trolling or river backtrolling.

Luhr Jensen 20' Jet Diver Blue/ Chart UV

Luhr-Jensen 5540-020-1604 20' Jet Diver Blue / Chartreuse UV

Luhr Jensen 20' Jet Diver Flo Pink/ Chart

The Jet Diver's unique, buoyant design collects water pressure against its wings to dive; yet when pressure is relaxed, the Jet Diver will float off of structure. The preeminent diver for river back-trolling applications, the Jet Diver enables the...