Lures

Z-Man Elaztech Jerk Shadz Scented Swimbait, 5", Nuked Pilchard Glow, 5pk

Whether you fish fresh or salt, shallow or deep, these Pro-Cure® Super Gel-infused, salt-impregnated, 10X Tough ElaZtech® superplastic forked tail soft jerkbaits are a must-have addition to your arsenal!   Built...

Northland Gypsi Jig 1/32 Oz, Luminescent, 2pk

Deadly on perch, crappies, sunfish and trout. Fish plain or tip with a small minnow, leech, worm, segmented grub or waxworm. Cast, vertically jig, drift or slow-troll. To keep jig at or above the level of the fish, and prevent it from falling to bottom...

Berkley PowerBait 2.5" Minnotator 1/8 Oz, Fire Tiger, 2 Pack

Realism and natural action in an easy-to-fish pre-rigged package! Not just in the north country, but country wide, realism and ease of use are king. The Minnotator does exactly what the name conveys. Imitates a minnow or baitfish. The integrated...

Berkley PowerBait 2.5" Minnotator 1/8 Oz, Silver Smelt, 2 Pack

Realism and natural action in an easy-to-fish pre-rigged package! Not just in the north country, but country wide, realism and ease of use are king. The Minnotator does exactly what the name conveys. Imitates a minnow or baitfish. The integrated...

Berkley PowerBait 2.5" Minnotator 1/8 Oz, Golden Shiner, 2 Pack

Realism and natural action in an easy-to-fish pre-rigged package! Not just in the north country, but country wide, realism and ease of use are king. The Minnotator does exactly what the name conveys. Imitates a minnow or baitfish. The integrated...

Berkley PowerBait 2.5" Minnotator 1/8 Oz, Orange Tiger, 2 Pack

Realism and natural action in an easy-to-fish pre-rigged package! Not just in the north country, but country wide, realism and ease of use are king. The Minnotator does exactly what the name conveys. Imitates a minnow or baitfish. The integrated...

Berkley PowerBait 2.5" Minnotator 1/8 Oz, Lemon Head Glow, 2 Pack

Realism and natural action in an easy-to-fish pre-rigged package! Not just in the north country, but country wide, realism and ease of use are king. The Minnotator does exactly what the name conveys. Imitates a minnow or baitfish. The integrated...

Walleye Nation Creations Lil SB Reaper Square Bill Crankbait, 3.5", 8' Dive, #6 Hook, Antifreeze

Introducing the "LIL SB Reaper". With it's baitfish profile and versatile use it gives a unique offering to wary walleye. Works great for casting and trolls well behind boards, dipsies, or by itself. It boasts strong hooks and loud rattles. A...

Walleye Nation Creations Lil SB Reaper Square Bill Crankbait, 3.5", 8' Dive, #6 Hook, Atomic Shad

Introducing the "LIL SB Reaper". With it's baitfish profile and versatile use it gives a unique offering to wary walleye. Works great for casting and trolls well behind boards, dipsies, or by itself. It boasts strong hooks and loud rattles. A...

Freedom Tackle Herring Cutbait, 3.5", Watermelon

This hard-bodied trolling lure has a tantalizing roll when used in many different trolling applications. It has the perfect action when trolled behind a flasher, a paddle or on its own. The Herring can be run behind a dipsy or down-rigger to cover the...

Freedom Tackle Ultra-Diver 65 Shad Crankbait, 2.5", Golden Shad

The Freedom Tackle Ultra Diver Shad crankbait takes its name literally through its oversized bill. The 7/8 oz. Shad 80 version dives to 20-plus feet when cranked and reaches depths of more than 30 feet on the trolling line. The smaller 3/8 oz. Shad 65...

Freedom Tackle Ultra-Diver 80 Shad Crankbait, 3.25", Ghost Gill

The Freedom Tackle Ultra Diver Shad crankbait takes its name literally through its oversized bill. The 7/8 oz. Shad 80 version dives to 20-plus feet when cranked and reaches depths of more than 30 feet on the trolling line. The smaller 3/8 oz. Shad 65...

Freedom Tackle Ultra-Diver 80 Shad Crankbait, 3.25", Firetiger

The Freedom Tackle Ultra Diver Shad crankbait takes its name literally through its oversized bill. The 7/8 oz. Shad 80 version dives to 20-plus feet when cranked and reaches depths of more than 30 feet on the trolling line. The smaller 3/8 oz. Shad 65...

Freedom Tackle Ultra-Diver 80 Shad Crankbait, 3.25", Blood Craw

The Freedom Tackle Ultra Diver Shad crankbait takes its name literally through its oversized bill. The 7/8 oz. Shad 80 version dives to 20-plus feet when cranked and reaches depths of more than 30 feet on the trolling line. The smaller 3/8 oz. Shad 65...

Freedom Tackle Ultra-Diver 80 Shad Crankbait, 3.25", Barbie

The Freedom Tackle Ultra Diver Shad crankbait takes its name literally through its oversized bill. The 7/8 oz. Shad 80 version dives to 20-plus feet when cranked and reaches depths of more than 30 feet on the trolling line. The smaller 3/8 oz. Shad 65...

Freedom Tackle Ultra-Diver 80 Shad Crankbait, 3.25", Green Craw

The Freedom Tackle Ultra Diver Shad crankbait takes its name literally through its oversized bill. The 7/8 oz. Shad 80 version dives to 20-plus feet when cranked and reaches depths of more than 30 feet on the trolling line. The smaller 3/8 oz. Shad 65...

Z-Man Big Blade Chatterbait, 5/8oz, Black / Blue Candy

An upsized ChatterBlade coupled with the classic, patented ChatterBait design produces maximum thump and vibration that calls in the big ones from afar. Designed by ChatterBait pro and tournament champion Bryan Thrift, the Big Blade ChatterBait announces...

Z-Man Big Blade Chatterbait, 1/2oz, Green Pumpkin Candy

An upsized ChatterBlade coupled with the classic, patented ChatterBait design produces maximum thump and vibration that calls in the big ones from afar. Designed by ChatterBait pro and tournament champion Bryan Thrift, the Big Blade ChatterBait announces...

Z-Man Big Blade Chatterbait, 5/8oz, Chartreuse White Orange

An upsized ChatterBlade coupled with the classic, patented ChatterBait design produces maximum thump and vibration that calls in the big ones from afar. Designed by ChatterBait pro and tournament champion Bryan Thrift, the Big Blade ChatterBait announces...

Gamakatsu MaxEye Jig Swim Head, Dual Keepers, 3/8 oz, 3/0 Hook, Chrome Chartreuse, 3pk

When it comes to drawing strikes from predatory fish such as walleye, Gamakatsu’s MaxEye jigs are as good as it gets. This premium jig features highly detailed life- like eyes and a durable paint finish that will not chip or flake. It also boasts a...

Gamakatsu MaxEye Jig Pill Head, Dual Keepers, 3/8 oz, 2/0 Hook, Chrome Perch, 3pk

When it comes to drawing strikes from predatory fish such as walleye, Gamakatsu’s MaxEye jigs are as good as it gets. This premium jig features highly detailed life-like eyes and a durable paint finish that will not chip or flake. It also boasts a...

Gamakatsu MaxEye Jig Swim Head, Dual Keepers, 3/8 oz, 3/0 Hook, Glow Silver Sparkle, 3pk

When it comes to drawing strikes from predatory fish such as walleye, Gamakatsu’s MaxEye jigs are as good as it gets. This premium jig features highly detailed life- like eyes and a durable paint finish that will not chip or flake. It also boasts a...

Gamakatsu MaxEye Jig Pill Head, Dual Keepers, 3/8 oz, 2/0 Hook, Chrome Blue, 3pk

When it comes to drawing strikes from predatory fish such as walleye, Gamakatsu’s MaxEye jigs are as good as it gets. This premium jig features highly detailed life-like eyes and a durable paint finish that will not chip or flake. It also boasts a...

Gamakatsu MaxEye Jig Pill Head, Dual Keepers, 3/8 oz, 2/0 Hook, Firetiger Sparkle, 3pk

When it comes to drawing strikes from predatory fish such as walleye, Gamakatsu’s MaxEye jigs are as good as it gets. This premium jig features highly detailed life-like eyes and a durable paint finish that will not chip or flake. It also boasts a...

Gamakatsu MaxEye Jig Pill Head, Dual Keepers, 3/8 oz, 2/0 Hook, Chrome Pink, 3pk

When it comes to drawing strikes from predatory fish such as walleye, Gamakatsu’s MaxEye jigs are as good as it gets. This premium jig features highly detailed life-like eyes and a durable paint finish that will not chip or flake. It also boasts a...

Gamakatsu MaxEye Jig Pill Head, Dual Keepers, 1/2 oz, 2/0 Hook, Chrome Pink, 3pk

When it comes to drawing strikes from predatory fish such as walleye, Gamakatsu’s MaxEye jigs are as good as it gets. This premium jig features highly detailed life-like eyes and a durable paint finish that will not chip or flake. It also boasts a...

Gamakatsu MaxEye Jig Pill Head, Dual Keepers, 1/2 oz, 2/0 Hook, Firetiger Sparkle, 3pk

When it comes to drawing strikes from predatory fish such as walleye, Gamakatsu’s MaxEye jigs are as good as it gets. This premium jig features highly detailed life-like eyes and a durable paint finish that will not chip or flake. It also boasts a...

Walleye Nation Creations Lil SB Reaper Square Bill Crankbait, 3.5", 8' Dive, #6 Hook, Choke Cherry

Introducing the "LIL SB Reaper". With it's baitfish profile and versatile use it gives a unique offering to wary walleye. Works great for casting and trolls well behind boards, dipsies, or by itself. It boasts strong hooks and loud rattles. A...

Walleye Nation Creations Lil Reaper Deep Crankbait, 3.5", 12' Dive, #6 Hook, Goby

Troll your way to more and bigger fish with the "LIL Reaper" from Walleye Nation Creations. With its baitfish profile, strong hooks, enticing wobbling action, and loud rattles to call fish in from a distance. It’s the next item you’ll want to...

Walleye Nation Creations Lil SB Reaper Square Bill Crankbait, 3.5", 8' Dive, #6 Hook, White Bass

Introducing the "LIL SB Reaper". With it's baitfish profile and versatile use it gives a unique offering to wary walleye. Works great for casting and trolls well behind boards, dipsies, or by itself. It boasts strong hooks and loud rattles. A...

Walleye Nation Creations Lil Reaper Deep Crankbait, 3.5", 12' Dive, #6 Hook, John Deer

Troll your way to more and bigger fish with the "LIL Reaper" from Walleye Nation Creations. With its baitfish profile, strong hooks, enticing wobbling action, and loud rattles to call fish in from a distance. It’s the next item you’ll want to...

Walleye Nation Creations Lil Reaper Deep Crankbait, 3.5", 12' Dive, #6 Hook, Tutti Fruitti

Troll your way to more and bigger fish with the "LIL Reaper" from Walleye Nation Creations. With its baitfish profile, strong hooks, enticing wobbling action, and loud rattles to call fish in from a distance. It’s the next item you’ll want to...

Walleye Nation Creations Lil Reaper Deep Crankbait, 3.5", 12' Dive, #6 Hook, Green Machine

Troll your way to more and bigger fish with the "LIL Reaper" from Walleye Nation Creations. With its baitfish profile, strong hooks, enticing wobbling action, and loud rattles to call fish in from a distance. It’s the next item you’ll want to...

Walleye Nation Creations Lil SB Reaper Square Bill Crankbait, 3.5", 8' Dive, #6 Hook, Black Mamba

Introducing the "LIL SB Reaper". With it's baitfish profile and versatile use it gives a unique offering to wary walleye. Works great for casting and trolls well behind boards, dipsies, or by itself. It boasts strong hooks and loud rattles. A...

Walleye Nation Creations Lil Reaper Deep Crankbait, 3.5", 12' Dive, #6 Hook, WNC Disco

Troll your way to more and bigger fish with the "LIL Reaper" from Walleye Nation Creations. With its baitfish profile, strong hooks, enticing wobbling action, and loud rattles to call fish in from a distance. It’s the next item you’ll want to...

Walleye Nation Creations Lil SB Reaper Square Bill Crankbait, 3.5", 8' Dive, #6 Hook, Chrome Dace

Introducing the "LIL SB Reaper". With it's baitfish profile and versatile use it gives a unique offering to wary walleye. Works great for casting and trolls well behind boards, dipsies, or by itself. It boasts strong hooks and loud rattles. A...

Walleye Nation Creations Lil SB Reaper Square Bill Crankbait, 3.5", 8' Dive, #6 Hook, Trifecta

Introducing the "LIL SB Reaper". With it's baitfish profile and versatile use it gives a unique offering to wary walleye. Works great for casting and trolls well behind boards, dipsies, or by itself. It boasts strong hooks and loud rattles. A...

Walleye Nation Creations Lil SB Reaper Square Bill Crankbait, 3.5", 8' Dive, #6 Hook, WNC Disco

Introducing the "LIL SB Reaper". With it's baitfish profile and versatile use it gives a unique offering to wary walleye. Works great for casting and trolls well behind boards, dipsies, or by itself. It boasts strong hooks and loud rattles. A...

Walleye Nation Creations Lil Reaper Deep Crankbait, 3.5", 12' Dive, #6 Hook, Rainbow Trout

Troll your way to more and bigger fish with the "LIL Reaper" from Walleye Nation Creations. With its baitfish profile, strong hooks, enticing wobbling action, and loud rattles to call fish in from a distance. It’s the next item you’ll want to...

Walleye Nation Creations Lil SB Reaper Square Bill Crankbait, 3.5", 8' Dive, #6 Hook, Rainbow Trout

Introducing the "LIL SB Reaper". With it's baitfish profile and versatile use it gives a unique offering to wary walleye. Works great for casting and trolls well behind boards, dipsies, or by itself. It boasts strong hooks and loud rattles. A...

Walleye Nation Creations Lil Reaper Deep Crankbait, 3.5", 12' Dive, #6 Hook, Poka Dot

Troll your way to more and bigger fish with the "LIL Reaper" from Walleye Nation Creations. With its baitfish profile, strong hooks, enticing wobbling action, and loud rattles to call fish in from a distance. It’s the next item you’ll want to...

Walleye Nation Creations Lil Reaper Deep Crankbait, 3.5", 12' Dive, #6 Hook, Chrome Dace

Troll your way to more and bigger fish with the "LIL Reaper" from Walleye Nation Creations. With its baitfish profile, strong hooks, enticing wobbling action, and loud rattles to call fish in from a distance. It’s the next item you’ll want to...

Walleye Nation Creations WNC Reaper, Deep Diving Crank Bait, Size 4.5", 25' Diving Depth, #4 Hook Size, Tutti Frutti

Troll your way to more and bigger fish with the “WNC Reaper” from Walleye Nation Creations. With its baitfish profile, strong hooks, enticing wobbling action, and loud rattles to call fish in from a distance. It’s the next item...

Walleye Nation Creations WNC Reaper, Deep Diving Crank Bait, Size 4.5", 25' Diving Depth, #4 Hook Size, Trifecta

Troll your way to more and bigger fish with the “WNC Reaper” from Walleye Nation Creations. With its baitfish profile, strong hooks, enticing wobbling action, and loud rattles to call fish in from a distance. It’s the next item...

Walleye Nation Creations WNC Reaper, Deep Diving Crank Bait, Size 4.5", 25' Diving Depth, #4 Hook Size, Green Machine

Troll your way to more and bigger fish with the “WNC Reaper” from Walleye Nation Creations. With its baitfish profile, strong hooks, enticing wobbling action, and loud rattles to call fish in from a distance. It’s the next item...

Walleye Nation Creations WNC Reaper, Deep Diving Crank Bait, Size 4.5", 25' Diving Depth, #4 Hook Size, Choke Cherry

Troll your way to more and bigger fish with the “WNC Reaper” from Walleye Nation Creations. With its baitfish profile, strong hooks, enticing wobbling action, and loud rattles to call fish in from a distance. It’s the next item...

Walleye Nation Creations WNC Reaper, Deep Diving Crank Bait, Size 4.5", 25' Diving Depth, #4 Hook Size, John Deer

Troll your way to more and bigger fish with the “WNC Reaper” from Walleye Nation Creations. With its baitfish profile, strong hooks, enticing wobbling action, and loud rattles to call fish in from a distance. It’s the next item...

Walleye Nation Creations WNC Reaper, Deep Diving Crank Bait, Size 4.5", 25' Diving Depth, #4 Hook Size, The Gizz

Troll your way to more and bigger fish with the “WNC Reaper” from Walleye Nation Creations. With its baitfish profile, strong hooks, enticing wobbling action, and loud rattles to call fish in from a distance. It’s the next item...

Walleye Nation Creations WNC Reaper, Deep Diving Crank Bait, Size 4.5", 25' Diving Depth, #4 Hook Size, WNC Disco

Troll your way to more and bigger fish with the “WNC Reaper” from Walleye Nation Creations. With its baitfish profile, strong hooks, enticing wobbling action, and loud rattles to call fish in from a distance. It’s the next item...

Z-Man Big Blade Chatterbait, 5/8oz, Fire Craw

An upsized ChatterBlade coupled with the classic, patented ChatterBait design produces maximum thump and vibration that calls in the big ones from afar. Designed by ChatterBait pro and tournament champion Bryan Thrift, the Big Blade ChatterBait announces...

Z-Man Big Blade Chatterbait, 5/8oz, Hot Craw

An upsized ChatterBlade coupled with the classic, patented ChatterBait design produces maximum thump and vibration that calls in the big ones from afar. Designed by ChatterBait pro and tournament champion Bryan Thrift, the Big Blade ChatterBait announces...

Luhr Jensen Jet Diver 4 1/2", Black Moonjelly, 40' Dive

The Jet Diver's unique, buoyant design collects water pressure against its wings to dive; yet when pressure is relaxed, the Jet Diver will float off of structure. The preeminent diver for river back-trolling applications, the Jet Diver enables the...