Lures

Luhr Jensen Cut Bait Head With Rigging, 48" 40 Lb, Chartreuse Glow

The Luhr Jensen Cut Bait Head gives you an easy, extremely effective way to present a herring strip or artificial cut bait to the fish you're targeting. Pre-rigged and ready to use, the Cut Bait Head is built on a 48"L, 40-lb. test Sufix fluorocarbon...

Z-Man Shad Fryz 1.75" Bumblebee, 8 Pack

This 1.75” paddletail swimbait is sculpted after the tiny shad and panfish that are predominant forage across many waterways and kicks and swims more than its micro-sized competitors, thanks to our incredibly soft ElaZtech superplastic material!

Z-Man Shad Fryz 1.75" Space Guppy, 8 Pack

This 1.75” paddletail swimbait is sculpted after the tiny shad and panfish that are predominant forage across many waterways and kicks and swims more than its micro-sized competitors, thanks to our incredibly soft ElaZtech superplastic material!

Walleye Nation Creations Rip-N-Glide, Darting Jig, Size 3", 5/8 Oz, Gold Digger

The RIP~n~Glide by WNC has a darting action on the up-stroke and glide action on the fall that drives fish crazy. Made of durable high impact plastic, it allows you to put the worries of easily broken fins from the competitors in the past...

Walleye Nation Creations Rip-N-Glide, Darting Jig, Size 3", 5/8 Oz, Glow Rudolph

The RIP~n~Glide by WNC has a darting action on the up-stroke and glide action on the fall that drives fish crazy. Made of durable high impact plastic, it allows you to put the worries of easily broken fins from the competitors in the past...

Walleye Nation Creations Rip-N-Glide, Darting Jig, Size 3", 5/8 Oz, Sherbert

The RIP~n~Glide by WNC has a darting action on the up-stroke and glide action on the fall that drives fish crazy. Made of durable high impact plastic, it allows you to put the worries of easily broken fins from the competitors in the past...

Walleye Nation Creations Rip-N-Glide, Darting Jig, Size 2.5", 5/16oz, Sherbert

The RIP~n~Glide by WNC has a darting action on the up-stroke and glide action on the fall that drives fish crazy. Made of durable high impact plastic, it allows you to put the worries of easily broken fins from the competitors in the past...

Walleye Nation Creations Rip-N-Glide, Darting Jig, Size 2.5", 5/16oz, Bumblebee

The RIP~n~Glide by WNC has a darting action on the up-stroke and glide action on the fall that drives fish crazy. Made of durable high impact plastic, it allows you to put the worries of easily broken fins from the competitors in the past...

Walleye Nation Creations Rip-N-Glide, Darting Jig, Size 2.5", 5/16oz, Metal Perch

The RIP~n~Glide by WNC has a darting action on the up-stroke and glide action on the fall that drives fish crazy. Made of durable high impact plastic, it allows you to put the worries of easily broken fins from the competitors in the past...

Walleye Nation Creations Rip-N-Glide, Darting Jig, Size 2.5", 5/16 Oz, GLOW RUDOLPH

The RIP~n~Glide by WNC has a darting action on the up-stroke and glide action on the fall that drives fish crazy. Made of durable high impact plastic, it allows you to put the worries of easily broken fins from the competitors in the past...

Northland Pitchin Puppet, 2" 5/16 Oz, Blue Racecar

For years anglers have been using vertical jigging lures like the Northland Puppet Minnow® as casting lures with great success. Finally, they have a tool designed just for the job. The Pitchin’ Puppet features a lead frame with an over-molded...

Northland Pitchin Puppet, 2" 5/16 Oz, Gold Shiner

For years anglers have been using vertical jigging lures like the Northland Puppet Minnow® as casting lures with great success. Finally, they have a tool designed just for the job. The Pitchin’ Puppet features a lead frame with an over-molded...

Northland Pitchin Puppet, 2 3/4" 1 Oz, Silver Racecar

For years anglers have been using vertical jigging lures like the Northland Puppet Minnow® as casting lures with great success. Finally, they have a tool designed just for the job. The Pitchin’ Puppet features a lead frame with an over-molded...

Northland Pitchin' Puppet 5/8 Oz, 2 3/8", Super-Glo White

For years anglers have been using vertical jigging lures like the Northland Puppet Minnow® as casting lures with great success. Finally, they have a tool designed just for the job. The Pitchin’ Puppet features a lead frame with an over-molded...

Northland Puppet Minnow 2" 1/4oz Silver Shiner

The most versatile and lethal jigging lure ever designed for vertical jigging below a boat or thru an ice hole. Tie one on and hang on. Lip-stick wide angle hooks. Allows anglers to change actions in seconds. Durable tail fin provides lifelike horizontal...

Z-Man Finesse Shroomz 1/5 Oz Pearl, 5 Pack

The Z-Man ShroomZ JigheadZ are designed for use with Z-Man ElaZtech finesse baits, like the Hula StickZ or the Finesse TRDÂ, to target a variety of freshwater species. Z-Man ShroomZ JigheadZ are Ideal for Midwest-style finesse applications, better...

Berkley Hit Stick 2 3/4", 1/4 Oz, Fusion 19 hooks, Ghost White

After 15 years, the code has been broken! Never before has a plastic bait been able to achieve the unique high-speed rolling balsa action – but the Berkley® Hit Stick has done just that. True balsa-like action with the weight, durability, and...

Keitech Shad Impact 5", Shad Shaped Dropshot Bait, Electric Shad 6 Pack

The Shad Impact is a lure that maintains a horizontal swimming posture with a natural rolling action that imitates a wounded bait fish. The top section of the bait is a no salt, light weight plastic and the bottom is a heavier, salted plastic. This...

Walleye Nation Creations Death Jig Rigs, 3/8 Oz, Single Prop Blade Jig Rig, WNC Tiger

The Walleye Nation Creations Death Jig has an irresistible live-bait action that converts more looks into hooksets when casted, trolled, and drifted. The ultimate bait when searching for walleye with livescope. When trolling, it's your bottom...

Walleye Nation Creations Death Jig Rigs, 3/8 Oz, Single Prop Blade Jig Rig, Natural Perch

The Walleye Nation Creations Death Jig has an irresistible live-bait action that converts more looks into hooksets when casted, trolled, and drifted. The ultimate bait when searching for walleye with livescope. When trolling, it's your bottom...

Walleye Nation Creations Death Jig Rigs, 3/8 Oz, Single Prop Blade Jig Rig, Cotton Candy

The Walleye Nation Creations Death Jig has an irresistible live-bait action that converts more looks into hooksets when casted, trolled, and drifted. The ultimate bait when searching for walleye with livescope. When trolling, it's your bottom...

Walleye Nation Creations Death Jig Rigs, 3/8 Oz, Single Prop Blade Jig Rig, Citrus Perch

The Walleye Nation Creations Death Jig has an irresistible live-bait action that converts more looks into hooksets when casted, trolled, and drifted. The ultimate bait when searching for walleye with livescope. When trolling, it's your bottom...

Mepps Bucktail Jig 2-Pack 3/8 Oz Chartreuse/Orange

Mepps high quality finishes, attention to details, and fish-catching ability will be on full display in the new Mepps Bucktail, available in two sizes (1/4 and 3/8 oz) and 8 colours. Featuring the perfect balance of handtied bucktail & flashabou,...

Z-Man Slim SwimZ 2 1/2" Soft Plastic Paddle Tail Swimbait, Baby Bass, 8 Pack

Features: The Z-Man Slim SwimZ are downsized, 2 1/2 inch soft plastic ElaZtech swimbaits. 10x Tough ElaZtech construction for extreme durability, even when ripping it through grass and other surface cover. Delivers incredible softness and an enticing...

Z-man Slim SwimZ 2 1/2" Soft Plastic Paddle Tail Swimbait, Pro Yellow Perch, 8 Pack

Features: The Z-Man Slim SwimZ are downsized, 2 1/2 inch soft plastic ElaZtech swimbaits. 10x Tough ElaZtech construction for extreme durability, even when ripping it through grass and other surface cover. Delivers incredible softness and an enticing...

Reef Runner 4 3/4" Deep Diver, 5/8oz, Cheap Sunglasses

The 800 Series Reef Runner Deep Diver is a deep diving 4″ rattling minnow bait designed to dive quickly with a wobble gamefish can’t resist. It’s “kicking” action hunts down the big ones while the body creates a perfect...

Reef Runner 4 3/4" Deep Diver, 5/8oz, Erie Sunset

The 800 Series Reef Runner Deep Diver is a deep diving 4″ rattling minnow bait designed to dive quickly with a wobble gamefish can’t resist. It’s “kicking” action hunts down the big ones while the body creates a perfect...

Acme Reef Runner 4 3/4" Deep Diver, 5/8oz, Chartreuse Wonderbread

The 800 Series Reef Runner Deep Diver is a deep diving 4″ rattling minnow bait designed to dive quickly with a wobble gamefish can’t resist. It’s “kicking” action hunts down the big ones while the body creates a perfect...

Acme Reef Runner 4 3/4" Deep Diver, 5/8oz, Hothead

The 800 Series Reef Runner Deep Diver is a deep diving 4″ rattling minnow bait designed to dive quickly with a wobble gamefish can’t resist. It’s “kicking” action hunts down the big ones while the body creates a perfect...

Reef Runner 4 3/4" Deep Diver, 5/8oz, Barbie

The 800 Series Reef Runner Deep Diver is a deep diving 4″ rattling minnow bait designed to dive quickly with a wobble gamefish can’t resist. It’s “kicking” action hunts down the big ones while the body creates a perfect...

Acme Reef Runner 4 3/4" Deep Diver, 5/8oz, Green Flash

The 800 Series Deep Diver is a deep diving 4″ rattling minnow bait designed to dive quickly with a wobble gamefish can’t resist. It’s “kicking” action hunts down the big ones while the body creates a perfect image for even...

Acme Reef Runner 4 3/4" Deep Diver, 5/8oz, Chrome Blue

The 800 Series Deep Diver is a deep diving 4″ rattling minnow bait designed to dive quickly with a wobble gamefish can’t resist. It’s “kicking” action hunts down the big ones while the body creates a perfect image for even...

Berkley Hit Stick 2 3/4", 1/4 Oz, Fusion 19 hooks, Crazy Steel

The Berkley® Hit Stick 7 breaks a 15-year code, achieving a unique, high-speed rolling balsa action in a plastic bait, offering versatility for finesse jerk bait, trolling, or casting for all predator fish! Berkley Hit Stick boasts the largest...

Berkley Hit Stick 4 1/2", 1/3oz, Fusion 19 hooks, Sun Set 84

After 15 years, the code has been broken! Never before has a plastic bait been able to achieve the unique, high-speed rolling balsa action – but the Berkley® Hit Stick has done just that. True balsa-like action with the weight, durability, and...

Berkley Hit Stick 4 1/2", 1/3oz, Fusion 19 hooks, Yellow Perch

After 15 years, the code has been broken! Never before has a plastic bait been able to achieve the unique, high-speed rolling balsa action – but the Berkley® Hit Stick has done just that. True balsa-like action with the weight, durability, and...

Berkley Hit Stick 4 1/2", 1/3oz, Fusion 19 hooks, Crazy Steel

After 15 years, the code has been broken! Never before has a plastic bait been able to achieve the unique, high-speed rolling balsa action – but the Berkley® Hit Stick has done just that. True balsa-like action with the weight, durability, and...

Northland Reed-Runner Classic Single Spin Spinnerbait 1/4 Oz, Crawfish

Virtually weedless, and deadly around weeds, reeds, rocks, brush and timber for large predator gamefish Great for bass, pike and muskies. Catches fish spring through fall. Ideal for casting and trolling around lily pads, reeds, weeds, brush, timber and...

Z-Man ChatterSpike, 4.5", Fire Craw, 5 Pack

Featuring a pintail baitfish profile and segmented body, the ChatterSpike pairs perfectly with all standard bass-sized ChatterBait bladed jigs to produce an enticing, undulating action at all retrieve speeds. Its 10X Tough ElaZtech construction ensures...

Z-Man ChatterSpike, 4.5", BlueGill, 5 Pack

Featuring a pintail baitfish profile and segmented body, the ChatterSpike pairs perfectly with all standard bass-sized ChatterBait bladed jigs to produce an enticing, undulating action at all retrieve speeds. Its 10X Tough ElaZtech construction ensures...

Keitech Easy Shiner , 2" Male Perch, 12 Pack

These versatile swim baits come in three sizes to match any fishing conditions. Keitech's original two-tone color injection process uses different types of salted plastics to achieve fantastic balance and action. These baits can be fished many ways. The...

Keitech Easy Shiner, 5" Shad, 5 Pack

These versatile swim baits come in three sizes to match any fishing conditions. Keitech's original two-tone color injection process uses different types of salted plastics to achieve fantastic balance and action. These baits can be fished many ways. The...

Keitech Fat Swing Impact, 2.8" Bluegill, 8 Pack

Keitech's revolutionary two-tone injection process uses several different types of salted plastics to achieve perfect balance & action. The most impressive feature of these great swim baits is the ability to maintain a perfect swimming motion at any...

Keitech Salty Core Tube, 4.5" Green Pumpkin Blue Flake, 6 Pack

Fished on the traditional Texas-rig, the Salty Core Tube's 1/2 oz. weight allows the angler to easily cast the Salty Core with little or no additional weight. When reverse rigged, the Keitech Salty Core Tube perfectly emulates feeding prey with its...

Keitech Easy Shiner, 8" Sexy Shad, 2 Pack

These versatile swim baits come in three sizes to match any fishing conditions. Keitech's original two-tone color injection process uses different types of salted plastics to achieve fantastic balance and action. These baits can be fished many ways. The...

Berkley PowerBait Jerk Shad, 5" Houdini, 10 Pk

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,...

Berkley PowerBait Minnow, 3" 15Pk, Pearl White

Split tail design provides subtle, finesse presentation. Great for jig trailers, spinner rigs or other bottom bouncing rigs. Ideal for crappie, panfish, bass, walleye, and trout.

Berkley Bullet Pop 80, 3 1/4" 1/2 Oz, Maverick

Crafted to deliver exciting top water action, the Berkley Bullet Pop combines versatility and proven popper action. Its sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added flash...

Berkley Bullet Pop 80, 3 1/4" 1/2 Oz, Perfect Ghost

Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. Its sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added flash...

LiveTarget Frog Hollow Body Topwater Lure, 2 1/4", 1/0 Hook, 5/8 oz, Tan/Brown

This frog features an anatomically correct shape for the body including lifelike molded legs on the belly of the bait and a large eye. But the best feature is the custom hook they've made. The soft rubber body is going to collapse easily on the hookset...

Northland Jungle Jig 3/8 Oz, Black & Blue

A totally weedless crawfish flippin jig developed to penetrate the dense, dark, deep jungle. Features a sleek bullet head, Eagle Claw wide-gap hook and thumping "Buck Shot" rattle claws. Also features Limber Legs silicone skirt, and a heavy weedless...

Northland Jungle Jig 3/8 Oz, Pumpkin Craw

A totally weedless crawfish flippin jig developed to penetrate the dense, dark, deep jungle. Features a sleek bullet head, Eagle Claw wide-gap hook and thumping "Buck Shot" rattle claws. Also features Limber Legs silicone skirt, and a heavy weedless...

Northland Rattlin Jungle Jig, 5/8 Oz, Black/Blue

A totally weedless crawfish flippin jig developed to penetrate the dense, dark, deep jungle. Features a sleek bullet head, Eagle Claw wide-gap hook and thumping "Buck Shot" rattle claws. Also features Limber Legs silicone skirt, and a heavy weedless...