Lures

Luhr Jensen Coyote Cyclone Flasher, 8 1/4", Froggy Glow Moon Jelly

The Coyote Cyclone™ Flasher is an easy pulling, fully rotating flasher. The flasher rolls in a wide elliptical pattern imparting fish attracting flash and motion to your presentation. The center...

X Zone 2.25" Scented Stealth Tube, 309, 8 Pack

The X Zone Lures Stealth Finesse Series Stealth Tube is 2.25” and works excellent when bass and super finicky and will not bite a larger tube. It is made with from high quality plastics and loaded...

Ready 2 Fish Trout Kit

Improve your chances for success on your next outdoor adventure with the Ready 2 Fish Trout Lure Kit. It includes a collection of the most popular attractants preferred by avid anglers. In...

Ready 2 Fish Walleye Kit

The Ready2Fish Walleye Kit includes a selection swirltail grubs swim baits pre-rigged baits and jigheads in the most popular colors and sizes for Walleye Fishing.

Savage Gear Sandeel 6", 1.5oz, Mackerel, 1Head, 2 Bodies

Available in a broad range of sizes, this jig head sports not only a traditional line tie ring mid forehead, but also a partially recessed line tie toward the nose. This offers anglers two unique...

Atlas-Mike's Spawn Net, 3" x 16' Rolls, White

Soft nylon netting for cluster or single egg spawn sacs. Single eggs, clusters, cheese, liver, etc.

Yamamoto 4" Zako Swimbait, Sexy Shad, 6pk

The Zako Swimbait is the number 1 vibrating jig trailer on the market for good reason. Measuring in at 3 inches and 4 inches

Yamamoto 4" Zako Swimbait, Smallmouth Magic, 6pk

The Zako Swimbait is the number 1 vibrating jig trailer on the market for good reason. Measuring in at 3 inches and 4 inches

Yamamoto 4" Zako Swimbait, Sight Flash, 6pk

The Zako Swimbait is the number 1 vibrating jig trailer on the market for good reason. Measuring in at 3 inches and 4 inches

Yamamoto 4" Zako Swimbait, Chartreuse Shad, 6pk

The Zako Swimbait is the number 1 vibrating jig trailer on the market for good reason. Measuring in at 3 inches and 4 inches

Yamamoto 4" Zako Swimbait, Cream White, 6pk

The Zako Swimbait is the number 1 vibrating jig trailer on the market for good reason. Measuring in at 3 inches and 4 inches

Yamamoto 5" Senko Black/Green w/Black and Chartreuse Flake, 10 Pack

The Senko is a staple in the fishing world. The original soft-plastic stickbait comes in sizes ranging from 3 inches up to 7

Frog Factory Original Ribbit Frog, River Toad, 5pk

The Original Ribbit one of the best all time lures for catching big bass on top. It combines the action of a topwater with a weedless design for those hard-to-fish spots. Each Ribbit Frog is infused...

Frog Factory Original Ribbit Frog, Bluegill, 5pk

The Original Ribbit one of the best all time lures for catching big bass on top. It combines the action of a topwater with a weedless design for those hard-to-fish spots. Each Ribbit Frog is infused...

Frog Factory Original Ribbit Frog, Black/Blue, 5pk

The Original Ribbit one of the best all time lures for catching big bass on top. It combines the action of a topwater with a weedless design for those hard-to-fish spots. Each Ribbit Frog is infused...

Frog Factory Original Ribbit Frog, Watermelon Red, 5pk

The Original Ribbit one of the best all time lures for catching big bass on top. It combines the action of a topwater with a weedless design for those hard-to-fish spots. Each Ribbit Frog is infused...

Frog Factory Original Ribbit Frog, Black, 5pk

The Original Ribbit one of the best all time lures for catching big bass on top. It combines the action of a topwater with a weedless design for those hard-to-fish spots. Each Ribbit Frog is infused...

Big Bite Baits 94 Piece Bass Kit

This kit packs in all the essential baits you need to catch bass of all types. Whether you're pond fishing for largemouth, river fishing for smallmouth, and anything in between, reach for the kit...

Big Bite Baits Kids Fishing Kit

The Kids Kit is the perfect way for kids to catch all types of fish, including largemouth bass, bluegill, crappie, and more. A  true multi-species kit, get this for your little fishing buddy and go...

Northland Smeltinator Jig, 1/8 Oz, 3/0 Hook, Ralphs Smoke, 3 Pack

The Bassmaster Classic winning Smeltinator Jig is the creation of Canadian Angler Bryan Gustafson. It wouldn't be what it is today without a 20+ year relationship w

Big Bite Baits 60 Piece Crappie Kit

The Kids Kit is the perfect way for kids to catch all types of fish, including largemouth bass, bluegill, crappie, and more. A  true multi-species kit, get this for your little fishing buddy and go...

Eppinger Daredevle Spinnie, Pink Diamonds, Nickle Back, 1/4oz

The original Dardevle spoon invented by Lou Eppinger in 1906 is the most iconic lure of all time. It has a unique strike triggering action have made it a favorite of knowledgeable fisherman across...

Eppinger Daredevle Spinnie, Pink Panther, Nickle Back, 1/4oz

The original Dardevle spoon invented by Lou Eppinger in 1906 is the most iconic lure of all time. It has a unique strike triggering action have made it a favorite of knowledgeable fisherman across...

Freedom Tackle Ultra-Diver 80 Shad Crankbait, 3.25", Purple Shad

The Freedom Tackle Ultra Diver Shad crankbait takes its name literally through its oversized bill. The 7/8 oz. Shad 80 version dives to 20-plus feet when cranked and reaches depths of more than 30...

Freedom Tackle Ultra-Diver 80 Shad Crankbait, 3.25", Streak Shad

The Freedom Tackle Ultra Diver Shad crankbait takes its name literally through its oversized bill. The 7/8 oz. Shad 80 version dives to 20-plus feet when cranked and reaches depths of more than 30...

Z-Man Razor Shadz Segmented Swimbait, 4 1/2", Ayu, Floating, 4pk

The quintessential ChatterBait trailer, the jointed body and forked tail of this 4.5” baitfish imitation provide the perfect profile and seductive wiggle on the back of your favorite bladed jig and...

Eppinger Lil Devle, Black Devil, Brass Back, 1/8oz

The original Dardevle spoon invented by Lou Eppinger in 1906 is the most iconic lure of all time. It has a unique strike triggering action have made it a favorite of knowledgeable fisherman across...

Eppinger Lil Devle, Pink Panther, Nickle Back, 1/8oz

The original Dardevle spoon invented by Lou Eppinger in 1906 is the most iconic lure of all time. It has a unique strike triggering action have made it a favorite of knowledgeable fisherman across...

Eppinger Lil Devle, Pink Diamonds, Nickle Back, 1/8oz

The original Dardevle spoon invented by Lou Eppinger in 1906 is the most iconic lure of all time. It has a unique strike triggering action have made it a favorite of knowledgeable fisherman across...

Rapala CrushCity Mayor, 4", Salt/Scent Infused, Green Shad, 6pk

To lead CrushCity™, you need to be dependable, adaptable and fearless, which is why the The Mayor™ is the perfect candidate to crush big bass. The Mayor™ is a swimbait you can leave tied on all...

Rapala CrushCity Mayor, 4", Salt/Scent Infused, Red Craw, 6pk

To lead CrushCity™, you need to be dependable, adaptable and fearless, which is why the The Mayor™ is the perfect candidate to crush big bass. The Mayor™ is a swimbait you can leave tied on all...

Rapala CrushCity Mayor, 4", Salt/Scent Infused, Tennessee Shad, 6pk

To lead CrushCity™, you need to be dependable, adaptable and fearless, which is why the The Mayor™ is the perfect candidate to crush big bass. The Mayor™ is a swimbait you can leave tied on all...

Rapala CrushCity Mayor, 3", Salt/Scent Infused, Green Pumpkin, 8 Pack

To lead CrushCity™, you need to be dependable, adaptable and fearless, which is why the The Mayor™ is the perfect candidate to crush big bass. The Mayor™ is a swimbait you can leave tied on all...

Freedom Tackle Sim Shad, Dark Goby, 1/2 oz

With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, wal

X Zone 6" Deception Worm, Houdini, 12pk

The X Zone Pro Series Deception Worm is Ultimate FLOATING Finesse Worm! Made from a specialized blend of soft plastic, when fished with a weight the Deception Worm will stand with its tail straight...

X Zone 6" MB Fat Finesse Worm, Morning Dawn, 8pk

The X Zone Pro Series MB Fat Finesse Worm is a slightly fatter alternative to a classic finesse worm. Show them something different! Classic finesse worm shape, just fatter! Catch more bass with a...

Northland Bro Bug Spoon, 1/4 Oz, Gold Shiner

Designed to match the hatch, its slender body resembles “young-of-the-year” baitfish or freshwater bloodworms, favorite wintertime targets of perch, bluegills, crappies and walleyes. “This spoon is...

Keitech Crazy Flapper, Green Pumpkin, 3.6" Twin Tail Craw/Creature, 7Pk

Keitech is proud to announce the release of our 1st. craw-type bait called the " Crazy Flapper". The "Keitech Crazy Flapper" can be Texas rigged, Fished on your favorite Jig head, used on the Drop...

Z-Man Elaztech Curly Tailz Scented Curl Tail Grub, 4", Pearl, 5pk

Take one of the most time-tested inshore saltwater bait shapes, add our 10X Tough ElaZtech superplastic material, infuse it with fish-attracting Pro-Cure Super Gel, and you’ve got a 4” bait that will...

Northland Gypsi Jig 1/32 Oz, Luminescent, 2pk

Deadly on perch, crappies, sunfish and trout. Fish plain or tip with a small minnow, leech, worm, segmented grub or waxworm. Cast, vertically jig, drift or slow-troll. To keep jig at or above the...

WNC Death Jig Rigs, 1/4 Oz, Blue Shiner

Unlock the ultimate walleye weapon with the Death Jig – engineered for precision, designed for destruction! Its unique action, lifelike movement, and perfect balance make it irresistible to even the...

WNC Death Jig Rigs, 1/4 Oz, Glitter Shad

Unlock the ultimate walleye weapon with the Death Jig – engineered for precision, designed for destruction! Its unique action, lifelike movement, and perfect balance make it irresistible to even the...

WNC Death Jig Rigs, 1/4 Oz, Golden Rootbeer

Unlock the ultimate walleye weapon with the Death Jig – engineered for precision, designed for destruction! Its unique action, lifelike movement, and perfect balance make it irresistible to even the...

Berkley PowerBait 2.5" Minnotator 1/8 Oz, Fire Tiger, 2 Pack

Realism and natural action in an easy-to-fish pre-rigged

Berkley PowerBait 2.5" Minnotator 1/8 Oz, Silver Smelt, 2 Pack

Realism and natural action in an easy-to-fish pre-rigged

Berkley PowerBait 2.5" Minnotator 1/8 Oz, Golden Shiner, 2 Pack

Realism and natural action in an easy-to-fish pre-rigged

Berkley PowerBait 2.5" Minnotator 1/8 Oz, Lemon Head Glow, 2 Pack

Realism and natural action in an easy-to-fish pre-rigged

Walleye Nation Creations Lil SB Reaper Square Bill Crankbait, 3.5", 8' Dive, #6 Hook, Antifreeze

Introducing the "LIL SB Reaper". With it's baitfish profile and versatile use it gives a unique offering to wary walleye. Works great for casting and trolls well behind boards, dipsies, or by itself...

Walleye Nation Creations Lil SB Reaper Square Bill Crankbait, 3.5", 8' Dive, #6 Hook, Atomic Shad

Introducing the "LIL SB Reaper". With it's baitfish profile and versatile use it gives a unique offering to wary walleye. Works great for casting and trolls well behind boards, dipsies, or by itself...

Freedom Tackle Herring Cutbait, 3.5", Watermelon

This hard-bodied trolling lure has a tantalizing roll when used in many different trolling applications. It has the perfect action when trolled behind a flasher, a paddle or on its own. The Herring...

Freedom Tackle Ultra-Diver 65 Shad Crankbait, 2.5", Golden Shad

The Freedom Tackle Ultra Diver Shad crankbait takes its name literally through its oversized bill. The 7/8 oz. Shad 80 version dives to 20-plus feet when cranked and reaches depths of more than 30...

Freedom Tackle Ultra-Diver 80 Shad Crankbait, 3.25", Ghost Gill

The Freedom Tackle Ultra Diver Shad crankbait takes its name literally through its oversized bill. The 7/8 oz. Shad 80 version dives to 20-plus feet when cranked and reaches depths of more than 30...