Lures

Keitech Fat Swing Impact Original Sexy Shad, 2.8", 8 Pack

Keitech's revolutionary two-tone injection process uses several different types of salted plastics to achieve perfect balance & action. The most impressive feature of these great swim baits is the ability to maintain a perfect swimming motion at any...

Keitech Fat Swing Impact 5.8" Fire Craw, 4 Pack

Keitech's revolutionary two-tone injection process uses several different types of salted plastics to achieve perfect balance & action. The most impressive feature of these great swim baits is the ability to maintain a perfect swimming motion at any...

Keitech 5" Easy Shiner, Fire Craw, 5 Pack

These versatile swim baits come in three sizes to match any fishing conditions. Keitech's original two-tone color injection process uses different types of salted plastics to achieve fantastic balance and action. These baits can be fished many ways. The...

Berkley PowerBait Pit Boss 4", Skeet's Hot Craw, 8 Pack

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,...

Berkley PowerBait Pit Boss 4", Black/Blue Flakes, 8 Pack

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,...

Northern King Size C5L Trolling Spoon, 1/4 oz, 2 7/16" Glowing Cop Cruiser

Size C5L Trolling Spoon, 1/4 oz, 2 7/16" Glowing Cop Cruiser - Single Hook

Northern King 28 CCG-S Trolling Spoon Size 28, 1/2oz, 3 3/4", The Glowing Cop

In 1984, the legendary Northern King trolling spoon was born. Offering reliable, fish catching action at a wide effective speed range, these genuine silver plated spoons reflect light at lower depths. Proudly made in Canada with quality American...

Z-Man Chatterbait Flashback Mini Bladed Swim Jig, 1/16 oz, Gold/Black

Combining a holographic soft plastic minnow body with a downsized version of Z-Man's exclusive ChatterBait creates a unique bait that is deadly on panfish, trout, crappie, bass, and more! On the retrieve, these baits feature an exaggerated side-to-side...

Berkley Power Blade Compact C/C Spinnerbait, 3/8oz, White

The Berkley Power Blade Compact was designed with a focus on performance and technique-specific uses. With a hidden weight construction and a smaller wire shape, this line is ideal for when you need weight without bulk. The Fusion19 O'Shaughnessy...

Berkley Power Blade Compact C/W Spinnerbait, 1/2oz, White Chartreuse

The Berkley Power Blade Compact was designed with a focus on performance and technique-specific uses. With a hidden weight construction and a smaller wire shape, this line is ideal for when you need weight without bulk. The Fusion19 O'Shaughnessy...

Berkley Power Blade Compact C/W Spinnerbait, 3/4oz, White Chartreuse

The Berkley Power Blade Compact was designed with a focus on performance and technique-specific uses. With a hidden weight construction and a smaller wire shape, this line is ideal for when you need weight without bulk. The Fusion19 O'Shaughnessy...

Berkley Power Blade Compact Spinnerbait, 3/8 oz, Colorado Colorado, White Chartreuse

Designed with professional angler and expert spinnerbait fisherman Edwin Evers, the Berkley Power Blade breathes modern design and execution into an old school technique. Utilizing a smaller profile and built with long lasting premium componentry, the...

Berkley Power Blade Compact Spinnerbait, 1/2 oz, Colorado Willow, Golden Shiner

Designed with professional angler and expert spinnerbait fisherman Edwin Evers, the Berkley Power Blade breathes modern design and execution into an old school technique. Utilizing a smaller profile and built with long lasting premium componentry, the...

Berkley Power Blade Standard Spinnerbait, 1/2 oz, Colorado Willow, Hot Slaw

The Berkley Power Blade Standard is a collaborative creation with professional angler Edwin Evers, reinvigorating the traditional spinnerbait technique with modern design and top-tier components. Standard Power Blade series is thoughtfully engineered...

Berkley Power Blade Standard Spinnerbait, 1/2 oz, Colorado Willow, Shad Spawn

Designed with professional angler and expert spinnerbait fisherman Edwin Evers, the Berkley Power Blade breathes modern design and execution into an old school technique. Engineered with performance and technique specific application in mind, the...

Live Target Yellow Perch Rattlebait, 2" 1/4 Oz, Glow/UV

The LIVETARGET Yellow Perch Rattlebait is the ultimate searching tool. Its loud, harmonic rattle can be heard chiming from well below the surface, attracting all freshwater game fish. It's strategically designed to have a realistic Yellow Perch profile...

Live Target Yellow Perch Rattlebait, 3" 1/4 Oz, Florescent/UV

The LIVETARGET Yellow Perch Rattlebait is the ultimate searching tool. Its loud, harmonic rattle can be heard chiming from well below the surface, attracting all freshwater game fish. It's strategically designed to have a realistic Yellow Perch profile...

Rapala X-Rap Jerkbait, 4", 7/16 oz, Parrot

The Rapala X-Rap 10 Shallow Diving Jerkbait is a versatile jerkbait that exhibits the classic X-Rap "Slashbait Action." This 4-inch bait has a stainless steel thru-wire construction and flash feather teaser tail. Textured body and internal holographic...

Live Target Yellow Perch Shallow Dive Jerkbait, 1'-2', 3-5/8", #4 Hooks, 9/16 oz, Natural

Equipped with a strategic weight transfer system. When cast, the weight shifts to the tail of the lure to maximize the launching distance. When retrieved, the weight shifts forward and locks into the balance position generating a tantalizing and...

Arbogast Hula Popper Topwater Popper, 2 1/4", 5/8 oz, Perch

The legendary Arbogast Hula Popper is as deadly on bass, pike and other game fish today as it was when it first hit the market more than 60 years ago. The Hula Popper's pulsating skirt makes the difference a" even during the pause it moves like something...

Arbogast Hula Popper Topwater Popper, 2", 3/8 oz, Cricket Frog

The legendary Arbogast Hula Popper is as deadly on bass, pike and other game fish today as it was when it first hit the market more than 60 years ago. The Hula Popper's pulsating skirt makes the difference a" even during the pause it moves like something...

Freedom Tackle Mischief Minnow 3.5" Floating, Chartreuse Pearl

Freedom Tackle 45103 Mischief Minnow 3.5" Floating, Chartreuse Pearl, #6 Gamakatsu Hooks, White Blade

LiveTarget Frog Hollow Body Popper Topwater Lure, 2 1/2", 5/0 Hook, 1/2 oz, Green/Yellow, Floating

Personally designed as a Signature Series product by LIVETARGET Pro Angler and TV personality Scott Martin, the Hollow Body Frog Popper will soon become a favorite to the seasoned top water angler. The narrow profile and cupped face make this bait easy...

Arbogast Hula Popper Topwater Popper, 2 1/4", 5/8 oz, Bullfrog

The legendary Arbogast Hula Popper is as deadly on bass, pike and other game fish today as it was when it first hit the market more than 60 years ago. The Hula Popper's pulsating skirt makes the difference a" even during the pause it moves like something...

Arbogast Hula Popper 2" 3/8 Oz, Wounded Perch

The Arbogast Hula Popper is a true legend in topwater lures. More bass have been caught on the Hula Popper than any other skirted topwater bait.

Berkley BHBCP75-BKCH Choppo Topwater Bait, 3" size, 1/2oz, Black Chrome

Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and Wind the Berkley Choppo around cover and in open water for a serious waking action. The Choppo's durable...

Berkley Choppo Topwater Bait, 3" 1/2 Oz, Perfect Ghost

Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and Wind the Berkley Choppo around cover and in open water for a serious waking action. The Choppo's durable...

Berkley Choppo Topwater Bait, Cupped Propeller Tail, 3 Sexy Back"

Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and Wind the Berkley Choppo around cover and in open water for a serious waking action. The Choppo's durable...

Z-Man Project Z Chatterbait Bladed Swim Jig, 1/2 oz, Houdini

Spec’d out by our ProZ, this primo USA-made bladed jig features a streamlined fish-shaped head, custom long shank VMC® jig hook, Z-Tie™ double umbrella EZ Skirt®, dual conical trailer keepers, super strong quick-clip line tie, and of...

Z-Man Project Z Chatterbait Bladed Swim Jig, 3/4 oz, Black/Blue

Spec’d out by our ProZ, this primo USA-made bladed jig features a streamlined fish-shaped head, custom long shank VMC® jig hook, Z-Tie™ double umbrella EZ Skirt®, dual conical trailer keepers, super strong quick-clip line tie, and of...

Z-Man Project Z Chatterbait Bladed Swim Jig, 3/4 oz, Breaking Beam

Spec’d out by our ProZ, this primo USA-made bladed jig features a streamlined fish-shaped head, custom long shank VMC® jig hook, Z-Tie™ double umbrella EZ Skirt®, dual conical trailer keepers, super strong quick-clip line tie, and of...

Z-Man Project Z Chatterbait Bladed Swim Jig, 3/4 oz, Dark Green Pumpkin

Fueled by the wants, needs, and recommendations of avid anglers the world over, the Project Z ChatterBait is Z-Man's top-of-the-line bladed swim jig, taking the proven versatility and fish-catching performance of The Original ChatterBait to an entirely...

Freedom Tackle Mischief Minnow 4.5" Floating, Green Herring

Freedom 45206 Mischief Minnow, Green Herring, 4.5", 1 Per Pack

Freedom Tackle Mischief Minnow 3.5" Floating, Green Herring

Freedom Tackle 45106 Mischief Minnow 3.5" Floating, Green Herring, #6 Gamakatsu Hooks, Silver Blade

Freedom Tackle Mischief Minnow 3.5" Floating, Blue Clown

Freedom Tackle 45105 Mischief Minnow 3.5" Floating, Blue Clown, #6 Gamakatsu Hooks, Silver Blade

Freedom Tackle Mischief Minnow 4.5" Floating, Perch

Freedom Tackle 45215 Mischief Minnow 4.5" Floating, Perch, #4 Gamakatsu Hooks, Gold Blade

Freedom Tackle Mischief Minnow 4.5" Floating, Ghost Blue

Freedom 45210 Mischief Minnow, Ghost Blue, 4.5", 1 Per Pack

Rapala Husky Jerk, 5 1/2", 5/8 oz, Gold, Suspending

Rapala Husky Jerk, 5 1/2", 5/8 oz, Firetiger,

Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns.   SuspendingNeutral...

Smithwick 4.5" Suspending Rattlin' Rogue Jerkbait, Blue Herring

The Smithwick Suspending Rattlin’ Rogue is the jerkbait all other slender minnow lures look up to. It features a standard minnow shape, 3 treble hooks, and a unique glued in bill that flexes just enough to allow the Rogue to dance lightly. This...

Skitter Pop Topwater Lure, 3 1/2", 1/2 oz, Firetiger

With its unique loud popping, cupped plastic lip and its balsa wood body the Skitter Pop® creates a commotion with one of the loudest spitting actions. Fished with walk-the-dog or twitching retrieves, the results are the samecrushing strikes...

Acme Little Cleo Spoon, 2 1/8", 2/5 oz, Super Glow Blue Dolphin

The unique humpbacked shape of Little Cleo results in a seductive, wiggling action that creates the illusion of a fat baitfish acting in an erratic, confused manner.

Acme Little Cleo Spoon, 1 7/8", 1/3 oz, Super Glow Watermelon

The unique humpbacked shape of Little Cleo results in a seductive, wiggling action that creates the illusion of a fat baitfish acting in an erratic, confused manner.

Rebel Pop-R Topwater Bait, 2 1/2", 1/4 oz, Ol' Bass

Features: The Rebel Pop-R Topwater Popper is a small topwater popper. The OG bass topwater popping lure. Perfect for bass fishing. Produces explosive surface strikes. Available in 18 colors and 3 sizes (2 inch, 2 1/2 inch, and 3 inch). The Rebel Pop-R...

Lunkerhunt Bait Shifter Shad Kit, 4", Ice, 2 Pack

The Bait Shifter Series by Lunkerhunt makes rigging baits fast and easy, while offering a natural presentation that fish can’t resist. Featuring a unique chamber running through them, Lunkerhunt’s Bait Shifters are designed to allow Bait...

Lunkerhunt Bait Shifter Minnow Kit, 3.5", Nitro Glow, 3 Pack

The Bait Shifter Series by Lunkerhunt makes rigging baits fast and easy, while offering a natural presentation that fish can’t resist. Featuring a unique chamber running through them, Lunkerhunt’s Bait Shifters are designed to allow Bait...

Lunkerhunt Bait Shifter Minnow Kit, 3.5", Watermelon Red, 3 Pack

The Bait Shifter Series by Lunkerhunt makes rigging baits fast and easy, while offering a natural presentation that fish can’t resist. Featuring a unique chamber running through them, Lunkerhunt’s Bait Shifters are designed to allow Bait...

Lunkerhunt Micro Typhon-Glow, 10 Pack

The All new Lunkerhunt Micro Typhon is a solid body tube offers the angler a small profile bait with unreal action and durability. This little bait comes in at 1.5” with tantalizing tentacles that create the action that fish can not resist. 1.5...

Pautzke Fire Gel, Bass, 1.65 Oz Jae

As a leader in the fishing industry for more than 85 years, Pautzke knows scent! In fact, we introduced scent to the fishing world. Fire Gel uses what we’ve learned for more than 8 decades and brings long lasting, most powerful and strong fish...

Zak Tackle Twitching Jig 3/8oz Lt/Drk Purple Collar&Tail w/Blk,Ppl Head

The Zak Tackle Twitching Jig is a combination of vibrantly coloured materials and holographic Mylar, brought together with a sticky sharp 5/0 Mustad Ultra Point hook. Available in 14 fish catching colours and 2 Key Sizes. Designed for twitching and...

Eagle Claw 1/4oz Non Lead Chartreuse Jighead 5 Pack

Northland Reed-Runner Pro-Model Tandem Spin Spinnerbait 3/4 Oz, Gold Shiner

The REED-RUNNER® is a premium quality spinnerbait type of fishing tackle, and simply a fish catch’n machine for Big Bass & Northern Pike. Tournament anglers say it’s one of the finest spinnerbaits on the market today to...