Lures

Freedom Tackle Ultra-Diver 80 Shad Crankbait, 3.25", Firetiger

The Freedom Tackle Ultra Diver Shad crankbait takes its name literally through its oversized bill. The 7/8 oz. Shad 80 version dives to 20-plus feet when cranked and reaches depths of more than 30...

Freedom Tackle Ultra-Diver 80 Shad Crankbait, 3.25", Blood Craw

The Freedom Tackle Ultra Diver Shad crankbait takes its name literally through its oversized bill. The 7/8 oz. Shad 80 version dives to 20-plus feet when cranked and reaches depths of more than 30...

Freedom Tackle Ultra-Diver 80 Shad Crankbait, 3.25", Barbie

The Freedom Tackle Ultra Diver Shad crankbait takes its name literally through its oversized bill. The 7/8 oz. Shad 80 version dives to 20-plus feet when cranked and reaches depths of more than 30...

Freedom Tackle Ultra-Diver 80 Shad Crankbait, 3.25", Green Craw

The Freedom Tackle Ultra Diver Shad crankbait takes its name literally through its oversized bill. The 7/8 oz. Shad 80 version dives to 20-plus feet when cranked and reaches depths of more than 30...

Gamakatsu MaxEye Jig Swim Head, Dual Keepers, 3/8 oz, 3/0 Hook, Chrome Chartreuse, 3pk

When it comes to drawing strikes from predatory fish such as walleye, Gamakatsu’s MaxEye jigs are as good as it gets. This premium jig features highly detailed life- like eyes and a durable paint...

Gamakatsu MaxEye Jig Pill Head, Dual Keepers, 3/8 oz, 2/0 Hook, Chrome Perch, 3pk

When it comes to drawing strikes from predatory fish such as walleye, Gamakatsu’s MaxEye jigs are as good as it gets. This premium jig features highly detailed life-like eyes and a durable paint...

Gamakatsu MaxEye Jig Swim Head, Dual Keepers, 3/8 oz, 3/0 Hook, Glow Silver Sparkle, 3pk

When it comes to drawing strikes from predatory fish such as walleye, Gamakatsu’s MaxEye jigs are as good as it gets. This premium jig features highly detailed life- like eyes and a durable paint...

Gamakatsu MaxEye Jig Pill Head, Dual Keepers, 3/8 oz, 2/0 Hook, Chrome Blue, 3pk

When it comes to drawing strikes from predatory fish such as walleye, Gamakatsu’s MaxEye jigs are as good as it gets. This premium jig features highly detailed life-like eyes and a durable paint...

Gamakatsu MaxEye Jig Pill Head, Dual Keepers, 3/8 oz, 2/0 Hook, Firetiger Sparkle, 3pk

When it comes to drawing strikes from predatory fish such as walleye, Gamakatsu’s MaxEye jigs are as good as it gets. This premium jig features highly detailed life-like eyes and a durable paint...

Gamakatsu MaxEye Jig Pill Head, Dual Keepers, 3/8 oz, 2/0 Hook, Chrome Pink, 3pk

When it comes to drawing strikes from predatory fish such as walleye, Gamakatsu’s MaxEye jigs are as good as it gets. This premium jig features highly detailed life-like eyes and a durable paint...

Gamakatsu MaxEye Jig Pill Head, Dual Keepers, 1/2 oz, 2/0 Hook, Chrome Pink, 3pk

When it comes to drawing strikes from predatory fish such as walleye, Gamakatsu’s MaxEye jigs are as good as it gets. This premium jig features highly detailed life-like eyes and a durable paint...

Gamakatsu MaxEye Jig Pill Head, Dual Keepers, 1/2 oz, 2/0 Hook, Firetiger Sparkle, 3pk

When it comes to drawing strikes from predatory fish such as walleye, Gamakatsu’s MaxEye jigs are as good as it gets. This premium jig features highly detailed life-like eyes and a durable paint...

Walleye Nation Creations Lil SB Reaper Square Bill Crankbait, 3.5", 8' Dive, #6 Hook, Choke Cherry

Introducing the "LIL SB Reaper". With it's baitfish profile and versatile use it gives a unique offering to wary walleye. Works great for casting and trolls well behind boards, dipsies, or by itself...

Walleye Nation Creations Lil SB Reaper Square Bill Crankbait, 3.5", 8' Dive, #6 Hook, White Bass

Introducing the "LIL SB Reaper". With it's baitfish profile and versatile use it gives a unique offering to wary walleye. Works great for casting and trolls well behind boards, dipsies, or by itself...

Walleye Nation Creations Lil Reaper Deep Crankbait, 3.5", 12' Dive, #6 Hook, John Deer

Troll your way to more and bigger fish with the "LIL Reaper" from Walleye Nation Creations. With its baitfish profile, strong hooks, enticing wobbling action, and loud rattles to call fish in from a...

Walleye Nation Creations Lil Reaper Deep Crankbait, 3.5", 12' Dive, #6 Hook, Tutti Fruitti

Troll your way to more and bigger fish with the "LIL Reaper" from Walleye Nation Creations. With its baitfish profile, strong hooks, enticing wobbling action, and loud rattles to call fish in from a...

Walleye Nation Creations Lil Reaper Deep Crankbait, 3.5", 12' Dive, #6 Hook, Green Machine

Troll your way to more and bigger fish with the "LIL Reaper" from Walleye Nation Creations. With its baitfish profile, strong hooks, enticing wobbling action, and loud rattles to call fish in from a...

Walleye Nation Creations Lil SB Reaper Square Bill Crankbait, 3.5", 8' Dive, #6 Hook, Black Mamba

Introducing the "LIL SB Reaper". With it's baitfish profile and versatile use it gives a unique offering to wary walleye. Works great for casting and trolls well behind boards, dipsies, or by itself...

Walleye Nation Creations Lil Reaper Deep Crankbait, 3.5", 12' Dive, #6 Hook, WNC Disco

Troll your way to more and bigger fish with the "LIL Reaper" from Walleye Nation Creations. With its baitfish profile, strong hooks, enticing wobbling action, and loud rattles to call fish in from a...

Walleye Nation Creations Lil SB Reaper Square Bill Crankbait, 3.5", 8' Dive, #6 Hook, Chrome Dace

Introducing the "LIL SB Reaper". With it's baitfish profile and versatile use it gives a unique offering to wary walleye. Works great for casting and trolls well behind boards, dipsies, or by itself...

Walleye Nation Creations Lil SB Reaper Square Bill Crankbait, 3.5", 8' Dive, #6 Hook, Trifecta

Introducing the "LIL SB Reaper". With it's baitfish profile and versatile use it gives a unique offering to wary walleye. Works great for casting and trolls well behind boards, dipsies, or by itself...

Walleye Nation Creations Lil SB Reaper Square Bill Crankbait, 3.5", 8' Dive, #6 Hook, WNC Disco

Introducing the "LIL SB Reaper". With it's baitfish profile and versatile use it gives a unique offering to wary walleye. Works great for casting and trolls well behind boards, dipsies, or by itself...

Walleye Nation Creations Lil Reaper Deep Crankbait, 3.5", 12' Dive, #6 Hook, Rainbow Trout

Troll your way to more and bigger fish with the "LIL Reaper" from Walleye Nation Creations. With its baitfish profile, strong hooks, enticing wobbling action, and loud rattles to call fish in from a...

Walleye Nation Creations Lil SB Reaper Square Bill Crankbait, 3.5", 8' Dive, #6 Hook, Rainbow Trout

Introducing the "LIL SB Reaper". With it's baitfish profile and versatile use it gives a unique offering to wary walleye. Works great for casting and trolls well behind boards, dipsies, or by itself...

Walleye Nation Creations Lil Reaper Deep Crankbait, 3.5", 12' Dive, #6 Hook, Poka Dot

Troll your way to more and bigger fish with the "LIL Reaper" from Walleye Nation Creations. With its baitfish profile, strong hooks, enticing wobbling action, and loud rattles to call fish in from a...

Walleye Nation Creations Lil Reaper Deep Crankbait, 3.5", 12' Dive, #6 Hook, Chrome Dace

Troll your way to more and bigger fish with the "LIL Reaper" from Walleye Nation Creations. With its baitfish profile, strong hooks, enticing wobbling action, and loud rattles to call fish in from a...

WNC Reaper Crankbait, 4.5", 20'+ Depth, Tutti Frutti

Troll your way to more and bigger fish with the “WNC Reaper” from Walleye Nation Creations. With its baitfish profile, strong hooks, enticing wobbling action, and loud rattles to call fish in from a...

WNC Reaper Crankbait, 4.5", 20'+ Depth, Trifecta

Troll your way to more and bigger fish with the “WNC Reaper” from Walleye Nation Creations. With its baitfish profile, strong hooks, enticing wobbling action, and loud rattles to call fish in from a...

WNC Reaper Crankbait, 4.5", 20'+ Depth, Green Machine

Troll your way to more and bigger fish with the “WNC Reaper” from Walleye Nation Creations. With its baitfish profile, strong hooks, enticing wobbling action, and loud rattles to call fish in from a...

WNC Reaper Crankbait, 4.5", 20'+ Depth, Choke Cherry

Troll your way to more and bigger fish with the “WNC Reaper” from Walleye Nation Creations. With its baitfish profile, strong hooks, enticing wobbling action, and loud rattles to call fish in from a...

WNC Reaper Crankbait, 4.5", 20'+ Depth, John Deer

Troll your way to more and bigger fish with the “WNC Reaper” from Walleye Nation Creations. With its baitfish profile, strong hooks, enticing wobbling action, and loud rattles to call fish in from a...

WNC Reaper Crankbait, 4.5", 20'+ Depth, WNC Disco

Troll your way to more and bigger fish with the “WNC Reaper” from Walleye Nation Creations. With its baitfish profile, strong hooks, enticing wobbling action, and loud rattles to call fish in from a...

Z-Man Big Blade Chatterbait, 5/8oz, Hot Craw

An upsized ChatterBlade coupled with the classic, patented ChatterBait design produces maximum thump and vibration that calls in the big ones from afar. Designed by ChatterBait pro and tournament...

Luhr Jensen Jet Diver 40', Black Moonjelly, 40' Dive

The Jet Diver's unique, buoyant design collects water pressure against its wings to dive; yet when pressure is relaxed, the Jet Diver will float off of structure. The preeminent diver for river...

Keitech Easy Shiner 8", Ghost Rainbow Trout, 2Pk

The Easy Shiner is a shad shaped swimbait with legendary Keitech swimming motion. The Easy Shiner has a wide-wobbling rolling action that drives predator fish wild! These versatile swim baits come...

Keitech Fat Swing Impact, Bluegill Flash, 6.8", Fat Paddletail Swimbait, 3Pk

The long awaited Keitech 6.8-Inch FAT Swing Impact has hit he market! Keitech's original two-tone color injection process uses several different types of salted plastics to achieve perfect balance...

Keitech Fat Swing Impact, Pro Blue Red Pearl, 6.8", Fat Paddletail Swimbait, 3Pk

The long awaited Keitech 6.8-Inch FAT Swing Impact has hit he market! Keitech's original two-tone color injection process uses several different types of salted plastics to achieve perfect balance...

Z-Man Chatterbait Jack Hammer, 1 1/4oz, Bhite Delight

Designed by pro anglers Brett Hite and Morizo Shimizo in conjunction with Japanese luremaker EverGreen International, the ChatterBait JackHammer is among the most refined and highly anticipated baits...

Z-Man Chatterbait Jack Hammer, 1 1/4oz, Black/Blue

Designed by pro anglers Brett Hite and Morizo Shimizo in conjunction with Japanese luremaker EverGreen International, the ChatterBait JackHammer is among the most refined and highly anticipated baits...

Zak Tackle Bottom Jig, 16oz, Orange / Glow Skirt

This jig is designed for maximum attraction, featuring a painted lead head, realistic 3D eye, double-layered glow skirt, and a large forged hook. The tentacles on the double skirt wave up and down...

Great Lakes Finesse Sneaky Underspin, 5/16oz, Chartreuse Shad W/ Gold Blade

Great Lakes Finesse Sneaky Underspin, 3/16oz, Matte Perch W/ Silver Blade

Great Lakes Finesse Sneaky Underspin, 5/16oz, Matte Perch W/ Gold Blade

Great Lakes Finesse Sneaky Underspin, 3/16oz, Matte Perch W/ Gold Blade

Great Lakes Finesse Sneaky Underspin, 3/16oz, Chartreuse Shad W/ Gold Blade

Great Lakes Finesse Sneaky Underspin, 3/8oz, Matte Green Pumpkin W/ Gold Blade

Great Lakes Finesse Sneaky Underspin, 5/16oz, Chartreuse Shad W/ Silver Blade

Great Lakes Finesse Sneaky Underspin, 5/16oz, Matte Perch W/ Silver Blade

Great Lakes Finesse Sneaky Underspin, 3/16oz, Chartreuse Shad W/ Silver Blade

Great Lakes Finesse Sneaky Underspin, 3/8oz, Matte Green Pumpkin W/ Silver Blade

Great Lakes Finesse Matte Finesse Skirted Jig, Matte Brown, 3/16oz

A super finesse micro jig with a hook that can handle the biggest fish in the lake. The Matte Finesse Jig is built on 1/0 Gamakatsu 604 hook. The ball head design will crawl through rocks and sparse...

Z-Man Finesse Shroomz 1/15 oz Jig Heads, Red, 5 Pack

Designed to be paired with the Finesse TRD, Finesse ShadZ, TRD TubeZ or Hula StickZ to create the perfect Ned Rig, the Finesse ShroomZ jighead sports a custom wire keeper welded onto the hook shank...