Lures

Berkley SPY, 70mm , 1/3oz, Sinks, #2 Hooks, Purple Ice, Blister

A new level of Berkley finesse. The SPY has been fine-tuned by Professional angler, Josh Bertrand, to perform in the toughest clear water situations. The compact profile offers a slightly different and wide-ranging baitfish profile. Fitted with easy...

Berkley SPY, 70mm , 1/3oz, Sinks, #2 Hooks, Purple Bullet, Blister

A new level of Berkley finesse. The SPY has been fine-tuned by Professional angler, Josh Bertrand, to perform in the toughest clear water situations. The compact profile offers a slightly different and wide-ranging baitfish profile. Fitted with easy...

Berkley SPY, 70mm , 1/3oz, Sinks, #2 Hooks, Ice, Blister

A new level of Berkley finesse. The SPY has been fine-tuned by Professional angler, Josh Bertrand, to perform in the toughest clear water situations. The compact profile offers a slightly different and wide-ranging baitfish profile. Fitted with easy...

Lunker City Ultra-Lite Fin-S Head 1/16Oz 10Bg

UltraLite Fin-S - is designed to mate perfectly with the 2.5" Fin-S Fish. Its #4 hook and narrow LunkerGrip cones secure the small bait without tearing or distorting it, and the profile of the jig head matches that of the lure for a natural appearance...

Lunker City Ultra-Lite Fin-S Head 1/32Oz 10Bg

UltraLite Fin-S - is designed to mate perfectly with the 2.5" Fin-S Fish. Its #4 hook and narrow LunkerGrip cones secure the small bait without tearing or distorting it, and the profile of the jig head matches that of the lure for a natural appearance...

Lunker City Fin-S Fish 2-1/2" 20pk Bubblegum

The Fin-S fish original fork tail minnow has been a part of Lunker City since the beginning. The first by design as a soft “fork tail Fish” for Texpose rigging and jigging. This lure doesn’t quit when it comes to catching multiple...

Lunker City Fin-S Fish 2-1/2" 20pk Limetreuse

The Fin-S fish original fork tail minnow has been a part of Lunker City since the beginning. The first by design as a soft “fork tail Fish” for Texpose rigging and jigging. This lure doesn’t quit when it comes to catching multiple...

Lunker City Fin-S Fish 2 1/2", Ice, 20/Pack

The Fin-S fish original fork tail minnow has been a part of Lunker City since the beginning. The first by design as a soft “fork tail Fish” for Texpose rigging and jigging. This lure doesn’t quit when it comes to catching multiple...

Lunker City Fin-S Fish 2 1/2", White Satin, 20/Pack

The Fin-S fish original fork tail minnow has been a part of Lunker City since the beginning. The first by design as a soft “fork tail Fish” for Texpose rigging and jigging. This lure doesn’t quit when it comes to catching multiple...

Lunker City Fin-S Fish 2 1/2", Salt & Pepper Silver Phantom, 20/Pack

The Fin-S fish original fork tail minnow has been a part of Lunker City since the beginning. The first by design as a soft “fork tail Fish” for Texpose rigging and jigging. This lure doesn’t quit when it comes to catching multiple...

Savage Gear Sucker Swimbait 12" Fast Sink, Walleye Flash

Brilliantly mimicking a favorite snack of large freshwater predators, the Savage Gear Sucker Swimbait takes lifelike appearance and action to new levels. These highly specialized swimbaits feature anatomically accurate bodies and realistic photoprint...

Savage Gear Sucker 12" Fast Sink, Cisco Flash

Brilliantly mimicking a favorite snack of large freshwater predators, the Savage Gear Sucker Swimbait takes lifelike appearance and action to new levels. These highly specialized swimbaits feature anatomically accurate bodies and realistic photoprint...

Live Target Erratic Shiner 2" Casting Spoon, Silver/Black

The first anatomically accurate spoon of its kind, the LIVETARGET Erratic Shiner Casting Spoon marks the first true innovation in spoon technology. Utilizing LIVETARGET's Injected Core Technology, these lures feature a lifelike inner core that flawlessly...

Blue Fox Vibrax Chaser 3 Lure, 1/2 Oz, Copper

Soft trailer “chases” the main body & blade, imitating a hungry, distracted bait fish, creating intense flash & attraction. Patented 2 part bell and gear made of machined brass emits low-frequency sound vibrations while virtually...

Berkley Gulp Alive, 3" Swimming Mullet Pack, Glow/Orange

Widely known for its ability to outperform all other soft plastics, and at times, even live bait, the Berkley Gulp! Alive Swimming Mullet is the ultimate weapon when targeting any game fish. Berkley's Gulp! Alive series of baits come in a hard plastic...

Live Target Erratic Shiner 2" Casting Spoon, Gold/Red

The first anatomically accurate spoon of its kind, the LIVETARGET Erratic Shiner Casting Spoon marks the first true innovation in spoon technology. Utilizing LIVETARGET's Injected Core Technology, these lures feature a lifelike inner core that flawlessly...

Live Target Erratic Shiner 2" Casting Spoon, Gold/Black

The first anatomically accurate spoon of its kind, the LIVETARGET Erratic Shiner Casting Spoon marks the first true innovation in spoon technology. Utilizing LIVETARGET's Injected Core Technology, these lures feature a lifelike inner core that flawlessly...

Set The Hook Stick Bait 4" Shad

Set The Hook Stick Bait 4" Shad

Set The Hook Stick Bait 4" Black

Set The Hook Stick Bait 4" Black

Savage Gear DC Walker 2 5/8", Black and Yellow

A crisp walking hollow belly frog with an innovative dual chamber design that effectively addresses the fundamental challenge facing hollow body surface baits water intrusion. Features Dual Cavity Construction Minimizes Water Intrusion Heavy Duty Wide...

Savage Gear DC Walker 2 5/8", Olive Chartreuse

A crisp walking hollow belly frog with an innovative dual chamber design that effectively addresses the fundamental challenge facing hollow body surface baits water intrusion. Features Dual Cavity Construction Minimizes Water Intrusion Heavy Duty Wide...

Savage Gear DC Walker 2.6", Black and Yellow

A crisp walking hollow belly frog with an innovative dual chamber design that effectively addresses the fundamental challenge facing hollow body surface baits water intrusion. Features Dual Cavity Construction Minimizes Water Intrusion Heavy Duty Wide...

Set The Hook Floating Soft Plastic With Eyes Drifter Grn Pumplin 6 Per Pack

The Drifter is 3 inches in length. Super soft salted and scented the Drifter moves freely with out you having to shake it. 3D eyes give the Drifter a life like look to get every fish to stop and have a look. Drop Shot, Jig Head or how ever you like to...

Keitech FT14101 Tungsten Model II Football Jig, Green Pumpkin, 1/4oz, #2/0 Hook, Hand Glued Fiber Guard, Sr40 Skirt

The tungsten compound head is 30% harder than lead and extremely sensitive. The hand tied 100 strand skirt is produced from Keitech's exclusive SR-40 silicone. This super soft, fine cut material provides remarkable life-like action. The 10 strand fiber...

Buckeye Lures G-Buzz Bait, 3/8 Oz, Red With Nickel Blade

The Buckeye Lures G-Buzz Buzzbait, born out of Gerald Swindle's individual triumphs with buzzbaits, is now accessible to anglers worldwide!Representing a collaboration with Buckeye, the G-Buzz stands out for its meticulous attention to detail evident in...

Buckeye Lures G-Buzz Bait, 3/8 Oz, White With White Blade

The Buckeye Lures G-Buzz Buzzbait, born out of Gerald Swindle's individual triumphs with buzzbaits, is now accessible to anglers worldwide!Representing a collaboration with Buckeye, the G-Buzz stands out for its meticulous attention to detail evident in...

Buckeye Lures G-Buzz Bait, 3/8 Oz, Lead With Nickel Blade

Representing a collaboration with Buckeye, the G-Buzz stands out for its meticulous attention to detail evident in every aspect of its design, including even the blade and rivet. These elements are precisely dialed in to meet Swindle's exact...

Buckeye Lures G-Buzz Bait 1/4 Oz, Lead With Nickel Blade

Representing a collaboration with Buckeye, the G-Buzz stands out for its meticulous attention to detail evident in every aspect of its design, including even the blade and rivet. These elements are precisely dialed in to meet Swindle's exact...

Buckeye Lures G-Buzz Bait, 1/4 Oz, Black With Black Blade

Representing a collaboration with Buckeye, the G-Buzz stands out for its meticulous attention to detail evident in every aspect of its design, including even the blade and rivet. These elements are precisely dialed in to meet Swindle's exact...

Buckeye Lures G-Buzz Bait, 1/2 Oz, Lead With Nickel Blade

The Buckeye Lures G-Buzz Buzzbait, born out of Gerald Swindle's individual triumphs with buzzbaits, is now accessible to anglers worldwide!Representing a collaboration with Buckeye, the G-Buzz stands out for its meticulous attention to detail evident in...

Buckeye Lures G-Buzz Bait, 1/2 Oz, Black With Black Blade

The Buckeye Lures G-Buzz Buzzbait, born out of Gerald Swindle's individual triumphs with buzzbaits, is now accessible to anglers worldwide!Representing a collaboration with Buckeye, the G-Buzz stands out for its meticulous attention to detail evident in...

Bill Lewis Precise Walleye Crank, 4.75" 5/8 Oz, FireTiger

The Bill Lewis Precise Walleye Crank (PWC) is a meticulously designed bait specifically crafted for precision trolling, with input from walleye-trolling expert Mark Romanack! The PWC is designed to quickly reach the strike zone with a steeper diving...

Bill Lewis Precise Walleye Crank, 4.75" 5/8 Oz, Clown Nova

The Bill Lewis Precise Walleye Crank (PWC) is a meticulously designed bait specifically crafted for precision trolling, with input from walleye-trolling expert Mark Romanack! The PWC is designed to quickly reach the strike zone with a steeper diving...

Bill Lewis Hammer-Trap Lipless Crankbait - 5/8 Oz, Chrome Black/Splatter Black

Introducing the Bill Lewis Hammer-Trap Lipless Crankbait, a groundbreaking addition to the lipless category that seamlessly continues the brand's illustrious 50-year legacy!This new offering stands out with its distinct hammering action, creating a...

Bill Lewis Hammer-Trap Lipless Crankbait - 5/8 Oz, Chrome Blue/Splatter Blue

Introducing the Bill Lewis Hammer-Trap Lipless Crankbait, a groundbreaking addition to the lipless category that seamlessly continues the brand's illustrious 50-year legacy!This new offering stands out with its distinct hammering action, creating a...

Bill Lewis Hammer-Trap Lipless Crankbait - 5/8 Oz, Pro Perch

Introducing the Bill Lewis Hammer-Trap Lipless Crankbait, a groundbreaking addition to the lipless category that seamlessly continues the brand's illustrious 50-year legacy!This new offering stands out with its distinct hammering action, creating a...

Bill Lewis Hammer-Trap Lipless Crankbait - 5/8 Oz,

ntroducing the Bill Lewis Hammer-Trap Lipless Crankbait, a groundbreaking addition to the lipless category that seamlessly continues the brand's illustrious 50-year legacy!This new offering stands out with its distinct hammering action, creating a unique...

Bill Lewis Hammer-Trap Lipless Crankbait - 3/8 Oz, Chrome Black/Splatter Black

Introducing the Bill Lewis Hammer-Trap Lipless Crankbait, a groundbreaking addition to the lipless category that seamlessly continues the brand's illustrious 50-year legacy!This new offering stands out with its distinct hammering action, creating a...

Bill Lewis Hammer-Trap Lipless Crankbait - 3/8 Oz, Chrome Blue/Splatter Blue

Introducing the Bill Lewis Hammer-Trap Lipless Crankbait, a groundbreaking addition to the lipless category that seamlessly continues the brand's illustrious 50-year legacy!This new offering stands out with its distinct hammering action, creating a...

Bill Lewis Hammer-Trap Lipless Crankbait - 3/8 Oz, Green Gizzard

Introducing the Bill Lewis Hammer-Trap Lipless Crankbait, a groundbreaking addition to the lipless category that seamlessly continues the brand's illustrious 50-year legacy!This new offering stands out with its distinct hammering action, creating a...

Yamamoto 3.5" Yamatanuki Heavy, Watermelon W/ Black & Red Flake, 8 Pack

The Yamamoto Yamatanuki Heavy Soft Plastic bait is a new offering from the Yamamoto lineup of baits, which has been popular in Japan for years! It is designed to be a heavy soft plastic bait (heavier than the 2.5" inch version), weighing 5/8 oz and...

Yamamoto 3.5" Yamatanuki Heavy, Black W/ Large Blue Flake, 8 Pack

It is designed to be a heavy soft plastic bait (heavier than the 2.5" inch version), weighing 5/8 oz and measuring 3.5" inches long. The custom formula used to make the bait allows it to be fished weightless, while still maintaining its casting...

Yamamoto 3" Scope Shad, Rainbow Shad, 10 Pack

Introducing the Gary Yamamoto 3 Inch Scope Shad, a revolutionary bait designed for forward-facing sonar but showcasing exceptional versatility across various fishing scenarios!Formulated with Yamamoto's Mega Floater Formula, this unique blend enhances...

Yamamoto 3" Scope Shad, Green Gizzard, 10 Pack

Introducing the Gary Yamamoto 3 Inch Scope Shad, a revolutionary bait designed for forward-facing sonar but showcasing exceptional versatility across various fishing scenarios!Formulated with Yamamoto's Mega Floater Formula, this unique blend enhances...

Yamamoto 3" Scope Shad, Natural Shad, 10 Pack

Introducing the Gary Yamamoto 3 Inch Scope Shad, a revolutionary bait designed for forward-facing sonar but showcasing exceptional versatility across various fishing scenarios!Formulated with Yamamoto's Mega Floater Formula, this unique blend enhances...

Yamamoto 3" Scope Shad, Green Pumpkin, 10 Pack

Introducing the Gary Yamamoto 3 Inch Scope Shad, a revolutionary bait designed for forward-facing sonar but showcasing exceptional versatility across various fishing scenarios!Formulated with Yamamoto's Mega Floater Formula, this unique blend enhances...

SteelShad Original 3/8 Oz Perch (Firetiger)

The Original SteelShad® 3/8 oz. blade bait in Perch (Firetiger) is 2 3/4 inches long, made from durable stainless steel with a molded lead weight, and features two #6 VMC Permasteel hooks that are coated for both fresh and salt water fishing.

SteelShad Original Gold, 3/8 Oz

The Original SteelShad® 3/8 oz. blade bait in Gold is 2 3/4 inches long, made from durable stainless steel with a molded lead weight, and features two #6 VMC Permasteel hooks that are coated for both fresh and salt water fishing.

Yamamoto 3" Yamacraw Bruised Shin, 8 Pack

Yamamoto released the popular Yama Craw in December of 2022. Due to its incredible action and use of the Mega Floater Formula, it became an instant hit among our pros and anglers everywhere. However, the #1 request after using it was for a smaller...

Yamamoto 3" Yamacraw Blue Craw, 8 Pack

Yamamoto released the popular Yama Craw in December of 2022. Due to its incredible action and use of the Mega Floater Formula, it became an instant hit among our pros and anglers everywhere. However, the #1 request after using it was for a smaller...

Yamamoto 3" Yamacraw Pumpkin Magic, 8 Pack

Yamamoto released the popular Yama Craw in December of 2022. Due to its incredible action and use of the Mega Floater Formula, it became an instant hit among our pros and anglers everywhere. However, the #1 request after using it was for a smaller...

Yamamoto 3" Yamacraw Watermelon/Black & Red, 8 Pack

Yamamoto released the popular Yama Craw in December of 2022. Due to its incredible action and use of the Mega Floater Formula, it became an instant hit among our pros and anglers everywhere. However, the #1 request after using it was for a smaller...