Lures

Berkley PowerBait The General, 6.25" Green Pumpkin Watermelon, 6 Pack

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,...

Berkley PowerBait Flute Worm, 4.7" 15 Pack, Ike's Green Pumpkin

Designed by pro angler Mike Iaconelli, the Berkley PowerBait Flute Worm features a tapered flute tail that twitches and moves with the most subtle movements. Perfect for rigging on a Neko rig: the blunt head features an integrated location for insert...

Berkley Jointed Fishing Lure, 2-Hook, Racy Shad Lure

Berkley flicker shad performance with an even more exaggerated action. The flicker shad jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any flicker shad. Each bait is individually tank tested...

Johnson Swimming Paddletail Jig, 2 1/8", 1/8oz, #1 hook, Blue Pearl, 5 Pack

Any fish that feeds on minnows or crayfish will eagerly take a Johnson™ Swimming Paddletail Jig. The lifelike swimming action of its paddletail is irresistible to game fish and panfish alike, no matter how fast or slow the retrieve. Each bait comes...

Savage Gear 2.5" New Craw, Albino Craw, 4 Pack

Designed to mimic the small crawfish that bass feed on in cold climates, the Savage Gear NED Craw is the most realistic crawfish-imitation NED bait on the planet. We’ve infused this craw with salt to fine-tune the buoyancy of our Toughtec material,...

Savage Gear 2.5" NED Craw, Green Pumpkin/Chartreuse, 4 Pack

Designed to mimic the small crawfish that bass feed on in cold climates, the Savage Gear NED Craw is the most realistic crawfish-imitation NED bait on the planet. We’ve infused this craw with salt to fine-tune the buoyancy of our Toughtec material,...

Savage Gear 3" NED Minnow, Sexy Rexy, 5 Pack

The profile of this minnow makes it a multi-tool weapon for the tournament angler. Fish it NED style to imitate stunned baitfish during a shad die-off or drag it across the bottom to imitate unsuspecting, feeding baitfish. In addition, its cupped-face...

Berkley Flicker Shad 1 1/2" 1/8 Oz, Chartreuse Pearl

The Berkley Flicker Shad® has become an absolute staple in the trolling anglers tacklebox. More tournaments have been won and more fish have been flipped in the boat while trolling than any other shad bait on the market. Known for the unique...

Set The Hook 3" Jr. Crush Worm, Bang, 8 Pack

We pour it with super soft high floating plastic salt and scent. The Jr Crush worm will quickly become the main drop shot bait for a wide range of anglers. We recommend not shaking this bait as it has been proven time and time again that dead sticking...

Set The Hook 2.4" Sword Grub, Green Pumpkin, 8 Pack

Set The Hook 3.75" Crush Worm, Cado, 8 Pack

We pour it with super soft high floating plastic salt and scent. The Crush worm has quickly become the mainstay drop shot bait for a wide range of anglers. We recommend not shaking this bait it has been proven time and time again the dead sticking the...

Set The Hook 3.5" Stumpy Crush Worm, Green Pumpkin

The Stumpy Crush Worm has won money in tournaments and is catching fish on bodies of water everywhere. Stumpy is 3.5 in. long. We pour it with super soft high floating plastic and salt the underside.

Berkley Gulp Alive! 1.5" Grub, Pearl White, Jar

he Berkley Gulp. Alive. Jigging Grub sports a proven shape which produces the ideal action for all pinfish. Great for jigs, drop shots, and plain hooks, this small but versatile bait will yield huge results. Marinated in Gulp. Alive. S potent scent...

Johnson Splinter Spoon, 1.1" 1/12 Oz, Chrome

The Johnson Splinter has a signature shape allowing the bait to slash through the water. The Splinter comes with a black nickel swivel and hook designed to catch fish in all waters. Brass blade designed for long casts A more rhythmic darting action due...

Gibbs Minnow Jig #7 1/4 Oz, Kelly Green

The Gibbs-Delta "MINNOW" is definitely one of the most versatile fishing lures available today, It can be jigged, trolled or used as a casting lure. "Designed Flexibility" of this sterling silver plated lure allows the fishermen to achieve the desired...

Johnson Beetle Spin Jig, 1", 1/32oz, White/Black Spots, Nickel Blade, 4/Pack

This genuine nickel plated blade beetle spin is simple and easy to use for the novice or avid angler. Backed by a sticky-sharp hook and metal wire arms for a durable all-in-one fish catching package. Its brightly colored safety-pin spinner is easily...

Johnson Beetle Spin Jig, 1", 1/32oz, Yellow/Black Spots, Nickel Blade, 4/Pack

Another revolutionary Johnson innovation, the original Beetle Spin. Simple and easy to use for any angler, Johnson's Beetle Spin is the direct ancestor of the spinner grub Virgil Ward first fished over 50 years ago. 1 Rigged plus 3 Bodies

Eagle Claw Heavy Duty Ball Jighead, 1/8 oz, Unpainted/Bronze, 25/Pack

As the last hook in the world to be manufactured in the United States, Eagle Claw offers an extremely price competitive product without compromising quality or attention to detail. From its humble beginnings, Eagle Claw has grown into one of the most...

Gamakatsu Wacky Head, 1/8 Oz, 4 Pack

  Gamakatsu’s known for its innovative and functional designs…the “Wacky Head” jig is no exception. With its unique flat-shape, the “Wacky Head” will entice the most timid biters with its side-to-side rolling...

Williams Wobbler 4" Fishing Spoon, Frog

This 4-inch Williams fishing spoon will attract fish with its wobbling motion when retrieved. Stamped from quality brass, the spoon is plated in genuine silver and 24k gold for extra reflectivity and lure action. The premium razor-sharp treble hook...

Pautzke Fire Dye, Orange, 4 Oz

High Octane Fire Dye is professionally crafted to enhance the color and reflective qualities of your bait and is UV Enhanced to give you an arsenal to attack all water conditions. Ideal for eggs, herring, shrimp, prawns, minnows, sardines, anchovies and...

Live Target Rigged Shrimp, 3" 1/4 Oz, Pink Shrimp, 4 Pack

Livetarget is making their first foray into the world of injection-molded soft baits with the Livetarget Shrimp – and they are definitely putting their best foot forward. Like anything that Live Target makes, the Livetarget...

Live Target Hollow Body Craw, 2" Mud Blue

Form meets function in the LIVETARGET Hollow Body Craw. By strategically aligning two distinct lure families (hollow bodies and jigs), this lure sets a new standard in Craw imitations. The hollow carapace offers more than just a snag resistant design;...

Live Target Hollow Body Craw, 2" Natural Brown

Form meets function in the LIVETARGET Hollow Body Craw. By strategically aligning two distinct lure families (hollow bodies and jigs), this lure sets a new standard in Craw imitations. The hollow carapace offers more than just a snag resistant design;...

Berkley Warpig Lipless Crankbait, 3" Bleeding Shiner

Berkley paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits...

Live Target Live Craw 2.5" Finesse Bait, Orange Pumpkin

Mimics a vulnerable Craw exposed in open water, falling to the security of bottom cover. Twitch it to create an erratic action or wind it slow to generate a thumping pulse. The body is made from ABS plastic and is buoyant. The legs are made from TPE...

Savage Gear Pulse Tail Bluegill, 4" 1 Oz, White Gill

Based off the 3D scan of a real bluegill. This innovative swimbait looks and swims like the real thing which makes it an excellent tool for anglers hunting big fish in pressured waters. From bass to redfish, Northern pike to speckled trout, many...

Reef Runner 4 3/4" Deep Diver, 5/8oz, Max Diving Depth, 28', Hook Size 4, Pink Lemonade

The 800 Series Reef Runner Deep Diver is a deep diving 4″ rattling minnow bait designed to dive quickly with a wobble gamefish can’t resist. It’s “kicking” action hunts down the big ones while the body creates a perfect...

Northland Eye-Candy Nightcrawler 6", Natural Core, 5 Pack

Dragging nightcrawlers behind spinner rigs flat out works and Northland's Eye-Candy Nightcrawler is no exception. Northland's Super TPE formula's lifelike movement and floatation allows the Eye-Candy Nightcrawler to move and Swim like the real thing...

Rapala CrushCity Ned BLT, 3", TPE Material, Black Blue Flake, 10 Pack

Sometimes in bass fishing, less is more, that’s exactly where the tasty Ned BLT™ comes in. Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant (Holds softness and shape for ice...

Rapala CrushCity Ned BLT, 3", TPE Material, Goby, 10 Pack

  Sometimes in bass fishing, less is more, that’s exactly where the tasty Ned BLT™ comes in. Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant (Holds softness and...

Rapala CrushCity Ned BLT, 3", TPE Material, Ghost Morning Dawn, 10 Pack

Sometimes in bass fishing, less is more, that’s exactly where the tasty Ned BLT™ comes in. Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant (Holds softness and shape for ice...

Rapala CrushCity Ned BLT, 3", TPE Material, Coppertreuse, 10 Pack

Sometimes in bass fishing, less is more, that’s exactly where the tasty Ned BLT™ comes in. Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant (Holds softness and shape for ice...

Rapala CrushCity Ned BLT, 3", TPE Material, Green Pumpkin Magic, 10 Pack

Sometimes in bass fishing, less is more, that’s exactly where the tasty Ned BLT™ comes in. Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant (Holds softness and shape for ice...

Mooselook Medium Wobbler Spoon 3-1/8" 1/4oz Wonder Bread

The Mooselook Wobbler was developed in 1938 by John A. Greene on Lake Mooselookmeguntic in Maine, from where it takes its name. A Northeastern favorite in the lakes region of New England and Canada. A classic and proven trout and salmon spoon for over 70...

Mooselook Junior Wobbler Spoon 2-1/2" 1/6oz Wonder Bread

The Mooselook Wobbler was developed in 1938 by John A. Greene on Lake Mooselookmeguntic in Maine, from where it takes its name. A Northeastern favorite in the lakes region of New England and Canada. A classic and proven trout and salmon spoon for over 70...

Stinger,Copper Smooth Wonder Bread 3.75" Spoon

Stinger,Copper Smooth Wonder Bread 3.75"

X Zone Tungsten Skinny Drop Shot Weight, 3/8 Oz Green Pumpkin, 3 Pack

X Zone Tungsten Skinny Drop Shot Weights feature 97% Tungsten, which is eco friendly, smaller in size in comparison to lead products and super sensitive, producing unmatched bottom detection. Sensitivity is key in a finesse presentation like drop...

Northland Pitchin' Puppet Jig, 2.375" 5/8 Oz, Golden Perch

Features: The Northland Tackle Pitchin' Puppet is a specialized tool tailored for casting and vertical jigging, offering exceptional performance for anglers! Constructed with an over-molded resin body and tail, providing extreme durability while...

Northland Pitchin' Puppet Jig, 2.375" 5/8 Oz, Pink Tiger

Features: The Northland Tackle Pitchin' Puppet is a specialized tool tailored for casting and vertical jigging, offering exceptional performance for anglers! Constructed with an over-molded resin body and tail, providing extreme durability while...

Northland Pitchin' Puppet Jig, 2.375" 5/8 Oz, Sneeze

Features: The Northland Tackle Pitchin' Puppet is a specialized tool tailored for casting and vertical jigging, offering exceptional performance for anglers! Constructed with an over-molded resin body and tail, providing extreme durability while...

Northland Pitchin' Puppet Jig, 2" 5/16 Oz, Purple Wonder

Features: The Northland Tackle Pitchin' Puppet is a specialized tool tailored for casting and vertical jigging, offering exceptional performance for anglers! Constructed with an over-molded resin body and tail, providing extreme durability while...

Northland Pitchin' Puppet Jig, 2" 5/16 Oz, Super Glo Perch

Features: The Northland Tackle Pitchin' Puppet is a specialized tool tailored for casting and vertical jigging, offering exceptional performance for anglers! Constructed with an over-molded resin body and tail, providing extreme durability while...

Berkley Fusion19 Snap Jigs 3/8 Oz- 1/0 hook Chartreuse, 2 Pack

The Berkley Fusion19 Snap Jig is a versatile action jig head that pairs with your favorite soft plastics. The Snap Jig can be fished vertically over structure or for suspended fish in open water or ice. It can also be fished cast and retrieve for...

Berkley Fusion19 Snap Jigs 3/8 Oz- 1/0 Hook Firetiger, 2 Pack

The Berkley® Fusion19™ Snap Jig is a versatile action jig head that pairs with your favorite soft plastics. The Snap Jig can be fished vertically over structure or for suspended fish in open water or ice. It can also be fished cast...

Berkley Fusion19 Snap Jigs 3/8 oz- 1/0 Hook Shad Flash, 2 Pack

The Berkley Fusion19 Snap Jig is a versatile action jig head that pairs with your favorite soft plastics. The Snap Jig can be fished vertically over structure or for suspended fish in open water or ice. It can also be fished cast and retrieve for...

Rapala Shadow Rap Lure, 3 1/2", 3/8 oz, Blue Ghost

Big fish can't resist the tantalizing, slow-rising action of new Shadow Rap Shad. Swimming with the infamous horizontal struggle with a vertical "rise" on pause, they perfectly mimic a shad in trouble. Larger profile presents more flash and the option...

Northland Tungsten Jig 1/8 Oz Glo Moonlight, 2 Pack

Northland Fishing Tackle’s Tungsten Jig gives anglers a step up on traditional round ball lead jigs. Molded from Tungsten which is 30% more dense than lead, this jig has a faster fall rate and less drag in the water. This allows anglers to use a...

Northland Impulse Jig Crawler 3" Natural, 10 Pack

The IMPULSE Jig Crawler is the finesse jig-worm fishermans favorite! It is designed with a meaty 3 ribbed nightcrawler body, and sports realistic creepin legs and an undulating paddle tail that dances to tease, torment and entice reluctant biters. The...

Northland Eye-Candy Minnow 4" Sunrise, 5 Pack

It's hard to beat a live bait, but Northland's Eye-Candy Minnow does just that! Molded from Northland's Super TPE material, the Eye Candy Minnow swims and moves like the real thing. And this minnow will last you all day! Northlands Eye-Candy Material...

Northland Eye-Candy Nightcrawler 6" Purple Chartreuse, 5 Pack

Dragging nightcrawlers behind spinner rigs flat out works and Northland's Eye-Candy Nightcrawler is no exception. Northland's Super TPE formula's lifelike movement and floatation allows the Eye-Candy Nightcrawler to move and Swim like the real thing...

Northland Eye-Candy Nightcrawler 6" Natural, 5 Pack

Dragging nightcrawlers behind spinner rigs flat out works and Northland's Eye-Candy Nightcrawler is no exception. Northland's Super TPE formula's lifelike movement and floatation allows the Eye-Candy Nightcrawler to move and Swim like the real thing...