Lures

Northland Eye-Candy Paddle Shad 3.5" Sunrise, 5 Pack

Northland's Eye-Candy Series of soft plastics revolutionizes how anglers fish for walleyes with its new Super TPE material. Leading the family is the Eye-Candy Paddle Shad. At 3-1/2 inches the Paddle Shad features a boot tail that swims, wiggles, and...

Northland Eye-Candy Paddle Shad 3.5" Sculpin, 5 Pack

Northland's Eye-Candy Series of soft plastics revolutionizes how anglers fish for walleyes with its new Super TPE material. Leading the family is the Eye-Candy Paddle Shad. At 3-1/2 inches the Paddle Shad features a boot tail that swims, wiggles, and...

Northland Eye-Candy Paddle Shad 3.5" Silver Chartreuse, 5 Pack

Northland's Eye-Candy Series of soft plastics revolutionizes how anglers fish for walleyes with its new Super TPE material. Leading the family is the Eye-Candy Paddle Shad. At 3-1/2 inches the Paddle Shad features a boot tail that swims, wiggles, and...

Northland Eye-Candy Paddle Shad 3.5" Purple Gill, 5 Pack

Northland's Eye-Candy Series of soft plastics revolutionizes how anglers fish for walleyes with its new Super TPE material. Leading the family is the Eye-Candy Paddle Shad. At 3-1/2 inches the Paddle Shad features a boot tail that swims, wiggles, and...

Northland Eye-Candy Nightcrawler 6" Pink Silver, 5 Pack

Dragging nightcrawlers behind spinner rigs flat out works and Northland's Eye-Candy Nightcrawler is no exception. Northland's Super TPE formula's lifelike movement and floatation allows the Eye-Candy Nightcrawler to move and Swim like the real thing...

Northland Eye-Candy Minnow 4 In Pink Silver 5/Bg

It's hard to beat a live bait, but Northland's Eye-Candy Minnow does just that! Molded from Northland's Super TPE material, the Eye Candy Minnow swims and moves like the real thing. And this minnow will last you all day! Northlands Eye-Candy Material...

Northland Eye-Candy Minnow 4" Purple Shad, 5 Pack

It's hard to beat a live bait, but Northland's Eye-Candy Minnow does just that! Molded from Northland's Super TPE material, the Eye Candy Minnow swims and moves like the real thing. And this minnow will last you all day! Northlands Eye-Candy Material...

Northland Eye-Candy Minnow 4" Smelt, 5 Pack

It's hard to beat a live bait, but Northland's Eye-Candy Minnow does just that! Molded from Northland's Super TPE material, the Eye Candy Minnow swims and moves like the real thing. And this minnow will last you all day! Northlands Eye-Candy Material...

Northland Eye-Candy Minnow 4" Sculpin, 5 Pack

It's hard to beat a live bait, but Northland's Eye-Candy Minnow does just that! Molded from Northland's Super TPE material, the Eye Candy Minnow swims and moves like the real thing. And this minnow will last you all day! Northlands Eye-Candy Material...

Northland Eye-Candy Minnow 4" Chartreuse Shad, 5 Pack

It's hard to beat a live bait, but Northland's Eye-Candy Minnow does just that! Molded from Northland's Super TPE material, the Eye Candy Minnow swims and moves like the real thing. And this minnow will last you all day! Northlands Eye-Candy Material...

Berkley PowerBait Maxscent Creature Hawg 4", Black Blue Fleck, 8 Pack

Built for heavy cover, the Berkley Powerbait MaxScent Creature Hawg gives anglers the upper hand on big fish with a reinforced scenting and a streamlined creature bait profile. Perfect for flipping, pitching, and punching, this bait features a ribbed...

Arbogast Hula Popper Topwater Popper, 2", 3/8 oz, Yellow/Coach Dog, Floating

The legendary Arbogast Hula Popper is as deadly on bass, pike and other game fish today as it was when it first hit the market more than 60 years ago. The Hula Popper's pulsating skirt makes the difference a" even during the pause it moves like something...

Williams Wabler Lite Spoon, 2 5/8", 1/2 Oz, Candied Ice, No Hook

Description Williams Wabler Lite series offers the classic original Wabler in 1/2 the weight. This Lite series is a perfect option for shallow water presentations where you will have the advantage of the proven action of the Wabler and the...

Owner Wacky Jig Head 1/32oz w/V-Bend Black Chrome Hook, 4 Pack

The Owner Ultrahead Wacky Jig Head features precise weight positioning and hook orientation for the ultimate wacky presentations. Its all-new 1/0 hook, designed to accommodate the largest of wacky baits, even features a special V-bend in the...

Gamakatsu Finesse Jig Head Wacky,, 1/16 oz, 1/0 Hook, Green Pumpkin, 3/Pack

Gamakatsu's Jig Head Wacky is a vast improvement over other wacky jigs. The nickel/titanium weed guard is the first indication that Gamakatsu has raised the bass fishing bar. This weed guard is small but mighty as it effectively clears hazards yet...

LiveTarget Frog Hollow Body Popper Topwater Lure, 2", 3/0 Hook, 3/8 oz, Emerald/Red, Floating

Personally designed as a Signature Series product by LIVETARGET Pro Angler and TV personality Scott Martin, the Hollow Body Frog Popper will soon become a favorite to the seasoned top water angler. The narrow profile and cupped face make this bait easy...

Luhr Jensen Kwikfish Xtreme Non-Rattle Trolling Crankbait, 3 3/8", Fluorescent Red Fire

There are two types of crankbaits in the world, those with a tight baitfish shimmy, and the Kwikfish®. Kwikfish are full-throttle, wide-action, leave-no-doubt lures that challenge game fish small and large alike. Their aggressive action forces a...

Luhr Jensen Hot Shot Non-Rattle Trolling Crankbait, 2 11/16", 1/4 oz, Silver, Floating

Before "back-trolling" in rivers became an official technique, it was called "Hot Shotting" for the revolutionary lure that would forever alter steelhead fishing. With its compact body, deep-diving bill and quick, wide and aggressive action, the Hot...

Luhr Jensen Krocodile Casting Spoon, 2 1/8", 1/4 oz, Nickel /Fire Wing

Start on any high mountain lake. Follow the water through countless rivers that increase in size before finally reaching ocean estuaries. Continue to the beach, pass the near shore structure, and head into the blue water. At any point in the journey you...

Luhr Jensen Krocodile Casting Spoon, 1 9/16", 3/16 oz, Frog

Start on any high mountain lake. Follow the water through countless rivers that increase in size before finally reaching ocean estuaries. Continue to the beach, pass the near shore structure, and head into the blue water. At any point in the journey you...

Blue Fox Strobe Spoon 3/4oz Hammered Brass

Tried and true spoons with proven patterns. Blue Fox is proud of it’s heritage. And that heritage lies in spoons. These time-honored fish catchers have long been the favorite throughout the world for consistent success when fishing all species...

Luhr Jensen Coyote Spoon, 3 3/4", Flo.Pink/Chart UV

It only took a short period of time for the Coyote Spoon to rise to the top of ocean salmon fisheries off of Oregon, Washington and Western Canada. The spoons thin material creates a very active swimming action that salmon can't resist. Sized from 3 to...

Luhr Jensen Krocodile Casting Spoon 5/8 Chart Fire Wing

The Pixee® Spoon features heavy construction that permits incredibly long casts and deep retrieves even in fast moving water. Egg sac insert adds natural element that drives fish wild. Plated brass with a hammered finish reflects more light...

Blue Fox Rattlin' Pixee Spn. 7/8 Holo Lime / Green Insert

The Pixee® Spoon features heavy construction that permits incredibly long casts and deep retrieves even in fast moving water. Egg sac insert adds natural element that drives fish wild. Plated brass with a hammered finish reflects more light...

Blue Fox Rattlin' Pixee Spoon, 7/8 oz, Holographic Silver/Pink Insert

The Pixee® Spoon features heavy construction that permits incredibly long casts and deep retrieves even in fast moving water. Egg sac insert adds natural element that drives fish wild. Plated brass with a hammered finish reflects more light...

Blue Fox Rattlin' Pixee Spn. 7/8 Holo Gold / Green Insert

Heavy construction emits long casts with deep retrieves to reach wary fish. Glowing egg sac inserts add natural element to your offering that drive the fish wild.

Luhr Jensen Coyote Flasher 8-1/4" Blue/Chartreuse UV

The Coyote Flasher is the best deep water trolling device ever designed for attracting and catching big fish such as Chinook Salmon and Lake Trout. When pulled through the water, it develops a full 360 degree rotation. This churning motion creates sonic...

Luhr Jensen Coyote Flasher Glo Frog Race

The Coyote Flasher is the best deep water trolling device ever designed for attracting and catching big fish such as Chinook Salmon and Lake Trout. When pulled through the water, it develops a full 360 degree rotation. This churning motion creates sonic...

Rapala X-Rap Jerkbait, 4", 7/16 oz, Yellow Perch, Suspending

The X-Rap is "all about the action." The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retrieve. Casts like a bullet for long accurate casts. Prominent scales and lateral line on the fuselage capture...

Luhr Jensen Jet Diver 6" Jumbo, Dives to 50', Silver

Buoyant diver floats at rest. Different size for each diving depth. Fish attracting colors. Use trolling or river backtrolling.

13 Fishing Jabber Jaw Deep - Hybrid Squarebill 2.3" 1/2oz 7-9' Day Old Guac

This bait is as unclassifiable as anything we've ever created, and we can’t hit the mute button on loud and furious. The chattering bill is rigged inside the full metal jowls which give it a roaring resonance as it bangs side to side. Introduce...

Storm Original Mag Wart 07 2 3/4" 3/4 Oz Phantom Green Crayfish

Great for targeting finicky fish of any species, the Mag Wart® is a fabled lure with many a fish story to be told. Legendary side-to-side action at all speeds with a loud rattle and just the right patterns for any condition. Featuring premium...

Storm Original Deep Wiggle Wart 05, Floating-Diving, 2", 7/16 oz, #4 Trebles, Moss Back Craw

Great for targeting finicky fish of any species, the Wiggle Wart® is a fabled lure with many a fish story to be told. Legendary side-to-side action at all speeds with a loud rattle and just the right patterns for any condition. Featuring premium...

Storm Original Deep Wiggle Wart 05, Floating-Diving, 2", 7/16 oz, #4 Trebles, Phantom Peanut Butter Jelly Craw

Great for targeting finicky fish of any species, the Wiggle Wart® is a fabled lure with many a fish story to be told. Legendary side-to-side action at all speeds with a loud rattle and just the right patterns for any condition. Featuring premium...

Storm Original Deep Wiggle Wart 05, Floating-Diving, 2", 7/16 oz, #4 Trebles, Green Crawdad

Great for targeting finicky fish of any species, the Wiggle Wart® is a fabled lure with many a fish story to be told. Legendary side-to-side action at all speeds with a loud rattle and just the right patterns for any condition. Featuring premium...

VMC Tingler Spoon, 1/16 oz, 1", #12 Hook, Glow Red Shiner

You’ve asked for it, and now we’ve delivered. The VMC® Tingler Spoon’s unmatched wide wobbling action exaggerates the movement of dying baitfish with its unique curved body and V-Shaped design. Large holographic eye, wide variety...

VMC Tingler Spoon, 1/16 oz, 1", #12 Hook, Glow Green Fire UV

You’ve asked for it, and now we’ve delivered. The VMC® Tingler Spoon’s unmatched wide wobbling action exaggerates the movement of dying baitfish with its unique curved body and V-Shaped design. Large holographic eye, wide variety...

VMC Tingler Spoon, 1/16 oz, #12 Treble Hook, Glow Tiger

You’ve asked for it, and now we’ve delivered. The VMC® Tingler Spoon’s unmatched wide wobbling action exaggerates the movement of dying baitfish with its unique curved body and V-Shaped design. Large holographic eye, wide variety...

VMC Boot Tail Jig, 1/32 oz, Purple Pearl, 2 Pack

Power Gap Hook-5% wider gap than traditional jig hooks for a highly effective hooking rate. Precision, balanced- with 90% line tie to keep jig balanced at all times 9 Colors to choose from!

VMC Boot Tail Jig, 1/32 oz, Red Pearl Glow, 2 Pack

The VMC® Boot Tail Jig is pre-rigged with the Boot Tail Minnow soft bait. A life-like fry or minnow profile with the added vibration of the pulsating tail wobbles and wiggles to the tune of a wounded or struggling baitfish. The innovative material...

VMC Nymph Jig 1/32 Black Chartreuse Glow, 2 Pk

The VMC Nymph Jig is ready to fish right out of the package! Each jig is pre-rigged with the Trigger X Nymph soft bait (also sold separately) which replicates small aquatic insects that are primary food sources for fish year round. The innovative Trigger...

VMC Nymph Jig, 1/32 oz, #6 Hook, Purple Pearl Glow, 2pk

The VMC Nymph Jig is ready to fish right out of the package! Each jig is pre-rigged with the Trigger X Nymph soft bait (also sold separately) which replicates small aquatic insects that are primary food sources for fish year round. The innovative Trigger...

VMC Tingler Spoon, 1/8 oz, #10 Treble Hook, Glow Hot Perch

The VMC Tumbler Spoon is the ultimate one-two punch lure. It's unique "knuckle" bend offers a slow tumbling action for those finicky biters or when a subtle action spoon is critical to matching the behavior of neutral to negative fish. The knock-out blow...

VMC Tungsten Luv Bug Jig, 1/32 oz, #10 Hook, 2pk Glow Chartreuse

Fish fall head over heels for this new heart breaker. Life-like grub body with a thin profiled heart-shaped tail that shakes and waves as it drops in fast with VMC  tungsten jig head. Proven fish-catching colors and the enhanced ultra glow pigments.

13 Fishing Flash Bang, jigging Rattle Spoon, 1-1/2", 3/8 oz, Golden Shiner, with glow sticks, 3Pk

This 13 Fishing Flash Bang Jigging Rattle Spoon gives you an edge over other spoons on the market with its integrated rattle chamber and glowstick. The rattle chamber emits a high pitch that will attract gamefish from a distance, while the glow will...

13 Fishing Flash Bang, jigging Rattle Spoon, 1-1/2", 3/8 oz, Fire Tiger, with glow sticks, 3Pk

This 13 Fishing Flash Bang Jigging Rattle Spoon gives you an edge over other spoons on the market with its integrated rattle chamber and glowstick. The rattle chamber emits a high pitch that will attract gamefish from a distance, while the glow will...

13 Fishing Flash Bang, jigging Rattle Spoon, 1-1/2", 3/8 oz, Radioactive Pickle, with glow sticks, 3Pk

This 13 Fishing Flash Bang Jigging Rattle Spoon gives you an edge over other spoons on the market with its integrated rattle chamber and glowstick. The rattle chamber emits a high pitch that will attract gamefish from a distance, while the glow will...

Luhr Jensen Dipsy Diver 2-1/4" 20' Green Fire UV

Original directional design. Fish-attracting colors. Adjustable Positive Trip Mechanism. Welded ring construction on larger sizes.

Luhr Jensen 3/0 Dipsy Diver 2-1/4" Watermelon

Original directional design. Fish-attracting colors. Adjustable Positive Trip Mechanism. Welded ring construction on larger sizes.

Luhr Jensen 3/0 Dipsy Diver 2-1/4" Flo Chartreuse / Green UV

Features: The Luhr Jensen Dipsy Diver is a directional trolling diver designed to be easily set to run out a controlled distance to port or starboard. The unique design of the Dipsy Diver gives you the ability to adjust the weight in degrees to suit...

Luhr Jensen Dipsy Diver 1 Metallic Blue

Features: The Luhr Jensen Dipsy Diver is a directional trolling diver designed to be easily set to run out a controlled distance to port or starboard. The unique design of the Dipsy Diver gives you the ability to adjust the weight in degrees to suit...

VMC Tingler Spoon Kit, 1/16 oz, 1", #12 Hook, Live

You’ve asked for it, and now we’ve delivered. The VMC Tingler Spoon’s unmatched wide wobbling action exaggerates the movement of dying baitfish with its unique curved body and V-Shaped design. Large Holographic Eye, wide variety of...