Lures

Yum Ned Rig Kit 4 Soft Plastic

The ned rig has swept across the country as a popular way to downsize and get bites when the fishing is tough! However, it can be difficult to find all the necessary components for the rig in one...

Rapala CrushCity Mooch Minnow, 3 1/2", Green Shad, 6 Pack

The Mooch Minnow™ combines the best features of both a minnow-style bait and swimbait and seamlessly transitions from a jig head to a drop shot rig. Whether shaken, reeled, or dragged, this versatile...

Lake Clear Junior Gang Trolls Sil Top, Cop X2 12" #4 Blades

Z-Man 5" Hellraizer, Golden Boy

The brainchild of ChatterBait® inventor Ron Davis, this first-of-its-kind self-walking topwater bait generates tremendous commotion, sound, and flash on a simple, straight retrieve, triggering...

Z-Man 5" Hellraizer, Chartreuse Shad

The brainchild of ChatterBait® inventor Ron Davis, this first-of-its-kind self-walking topwater bait generates tremendous commotion, sound, and flash on a simple, straight retrieve, triggering...

Z-Man 5" Hellraizer, Bone

The brainchild of ChatterBait® inventor Ron Davis, this first-of-its-kind self-walking topwater bait generates tremendous commotion, sound, and flash on a simple, straight retrieve, triggering...

Z-Man 5" Hellraizer, Ghost Shad

The brainchild of ChatterBait® inventor Ron Davis, this first-of-its-kind self-walking topwater bait generates tremendous commotion, sound, and flash on a simple, straight retrieve, triggering...

Z-Man 5" Hellraizer, Chrome

The brainchild of ChatterBait® inventor Ron Davis, this first-of-its-kind self-walking topwater bait generates tremendous commotion, sound, and flash on a simple, straight retrieve, triggering...

Z-Man 4" Hellraizer, Chartreuse Shad

The brainchild of ChatterBait® inventor Ron Davis, this first-of-its-kind self-walking topwater bait generates tremendous commotion, sound, and flash on a simple, straight retrieve, triggering...

Z-Man 4" Hellraizer, Ghost Shad

The brainchild of ChatterBait® inventor Ron Davis, this first-of-its-kind self-walking topwater bait generates tremendous commotion, sound, and flash on a simple, straight retrieve, triggering...

Z-Man 4" Hellraizer, Bone

The brainchild of ChatterBait® inventor Ron Davis, this first-of-its-kind self-walking topwater bait generates tremendous commotion, sound, and flash on a simple, straight retrieve, triggering...

Lunkerhunt Bait Shifter Minnow Kit, 3.5", Ice, 3 Pack

The Bait Shifter Series by Lunkerhunt makes rigging baits fast and easy, while offering a natural presentation that fish can’t resist. Featuring a unique chamber running through them, Lunkerhunt’s...

Lunkerhunt Bait Shifter Minnow Kit, 3.5", Sexy Melon, 3 Pack

The Bait Shifter Series by Lunkerhunt makes rigging baits fast and easy, while offering a natural presentation that fish can’t resist. Featuring a unique chamber running through them, Lunkerhunt’s...

NetBait BaitFuel Infused Tubes 2.5", Dark Melon Gold, 8 Pack

Our Finesse Series Tubes are rewriting the rules when it comes to tube fishing and smallmouth bass! NetBait Finesse Series Tubes outperform others because of an important design feature – body to...

NetBait ION 5" Worm, Black Blue Tip, 8 Pack

With its subtle natural action and perfect fall rate, The NetBait ION Supercharged with BaitFuel will positively catch more fish! The secret to the ION’s performance is the amount of BaitFuel infused...

NetBait Lollipop DS, 3.5" Soft Bait, Shiner, 10 Pack

The evolution in finesse baits is the Lollipop DS™ with BaitFuel! The Lollipop DS™ (Drop Shot) is infused with BaitFuel, a scientifically engineered fish attractant that stimulates the predator...

NetBait Lollipop DS, 3.5" Soft Bait, Smallie Dew, 10 Pack

The evolution in finesse baits is the Lollipop DS™ with BaitFuel! The Lollipop DS™ (Drop Shot) is infused with BaitFuel, a scientifically engineered fish attractant that stimulates the predator...

NetBait Lollipop DS, 3.5" Soft Bait, Perch, 10 Pack

The evolution in finesse baits is the Lollipop DS™ with BaitFuel! The Lollipop DS™ (Drop Shot) is infused with BaitFuel, a scientifically engineered fish attractant that stimulates the predator...

Northland Smeltinator Jig, 3/8 Oz, 4/0 Hook, Ralphs Smoke, 3 Pack

The Bassmaster Classic winning Smeltinator Jig is the creation of Canadian Angler Bryan Gustafson. It wouldn't be what it is today without a 20+ year relationship w

Northland Smeltinator Jig, 3/8 Oz, 3/0 Hook, Ralphs Smoke, 3 Pack

The Bassmaster Classic winning Smeltinator Jig is the creation of Canadian Angler Bryan Gustafson. It wouldn't be what it is today without a 20+ year relationship w

Northland Smeltinator Jig, 3/8 Oz, 2/0 Hook, Ralphs Smoke, 3 Pack

The Bassmaster Classic winning Smeltinator Jig is the creation of Canadian Angler Bryan Gustafson. It wouldn't be what it is today without a 20+ year relationship w

Northland Smeltinator Jig, 3/8 Oz, 1/0 Hook, Ralphs Smoke, 3 Pack

The Bassmaster Classic winning Smeltinator Jig is the creation of Canadian Angler Bryan Gustafson. It wouldn't be what it is today without a 20+ year relationship w

Northland Smeltinator Jig, 1/8 Oz, 2/0 Hook, Ralphs Smoke, 3 Pack

The Bassmaster Classic winning Smeltinator Jig is the creation of Canadian Angler Bryan Gustafson. It wouldn't be what it is today without a 20+ year relationship w

Northland Smeltinator Jig, 1/8 Oz, 1/0 Hook, Ralphs Smoke, 3 Pack

The Bassmaster Classic winning Smeltinator Jig is the creation of Canadian Angler Bryan Gustafson. It wouldn't be what it is today without a 20+ year relationship w

Northland Smeltinator Jig, 1/4 Oz, 3/0 Hook, Ralphs Smoke, 3 Pack

The Bassmaster Classic winning Smeltinator Jig is the creation of Canadian Angler Bryan Gustafson. It wouldn't be what it is today without a 20+ year relationship w

Northland Smeltinator Jig, 1/4 Oz, 2/0 Hook, Ralphs Smoke, 3 Pack

The Bassmaster Classic winning Smeltinator Jig is the creation of Canadian Angler Bryan Gustafson. It wouldn't be what it is today without a 20+ year relationship w

Northland Smeltinator Jig, 1/4 Oz, 1/0 Hook, Ralphs Smoke, 3 Pack

The Bassmaster Classic winning Smeltinator Jig is the creation of Canadian Angler Bryan Gustafson. It wouldn't be what it is today without a 20+ year relationship w

Northland Smeltinator Jig, 3/8 Oz, 2/0 Hook, Lake Winnipeg, 3 Pack

The Bassmaster Classic winning Smeltinator Jig is the creation of Canadian Angler Bryan Gustafson. It wouldn't be what it is today without a 20+ year relationship w

Northland Smeltinator Jig, 3/8 Oz, 4/0 Hook, Lake Winnipeg, 3 Pack

The Bassmaster Classic winning Smeltinator Jig is the creation of Canadian Angler Bryan Gustafson. It wouldn't be what it is today without a 20+ year relationship w

Northland Smeltinator Jig, 3/8 Oz, 3/0 Hook, Lake Winnipeg, 3 Pack

The Bassmaster Classic winning Smeltinator Jig is the creation of Canadian Angler Bryan Gustafson. It wouldn't be what it is today without a 20+ year relationship w

Northland Smeltinator Jig, 3/8 Oz, 1/0 Hook, Lake Winnipeg, 3 Pack

The Bassmaster Classic winning Smeltinator Jig is the creation of Canadian Angler Bryan Gustafson. It wouldn't be what it is today without a 20+ year relationship w

Northland Smeltinator Jig, 1/8 Oz, 4/0 Hook, Lake Winnipeg, 3 Pack

The Bassmaster Classic winning Smeltinator Jig is the creation of Canadian Angler Bryan Gustafson. It wouldn't be what it is today without a 20+ year relationship w

Northland Smeltinator Jig, 1/8 Oz, 3/0 Hook, Lake Winnipeg, 3 Pack

The Bassmaster Classic winning Smeltinator Jig is the creation of Canadian Angler Bryan Gustafson. It wouldn't be what it is today without a 20+ year relationship w

Northland Smeltinator Jig, 1/8 Oz, 2/0 Hook, Lake Winnipeg, 3 Pack

The Bassmaster Classic winning Smeltinator Jig is the creation of Canadian Angler Bryan Gustafson. It wouldn't be what it is today without a 20+ year relationship w

Northland Smeltinator Jig, 1/8 Oz, 1/0 Hook, Lake Winnipeg, 3 Pack

The Bassmaster Classic winning Smeltinator Jig is the creation of Canadian Angler Bryan Gustafson. It wouldn't be what it is today without a 20+ year relationship w

Northland Smeltinator Jig, 1/4 Oz, 4/0 Hook, Lake Winnipeg, 3 Pack

The Bassmaster Classic winning Smeltinator Jig is the creation of Canadian Angler Bryan Gustafson. It wouldn't be what it is today without a 20+ year relationship w

Northland Smeltinator Jig, 1/4 Oz, 2/0 Hook, Lake Winnipeg, 3 Pack

The Bassmaster Classic winning Smeltinator Jig is the creation of Canadian Angler Bryan Gustafson. It wouldn't be what it is today without a 20+ year relationship w

Northland Smeltinator Jig, 1/4 Oz, 1/0 Hook, Lake Winnipeg, 3 Pack

The Bassmaster Classic winning Smeltinator Jig is the creation of Canadian Angler Bryan Gustafson. It wouldn't be what it is today without a 20+ year relationship w

Northland Smeltinator Jig, 1/8Oz, 3/0 Hook, Gussy Shad, 3 Pack

The Bassmaster Classic winning Smeltinator Jig is the creation of Canadian Angler Bryan Gustafson. It wouldn't be what it is today without a 20+ year relationship w

Northland Smeltinator Jig, 1/8Oz, 2/0 Hook, Gussy Shad, 3 Pack

The Bassmaster Classic winning Smeltinator Jig is the creation of Canadian Angler Bryan Gustafson. It wouldn't be what it is today without a 20+ year relationship w

Northland Smeltinator Jig, 1/8Oz, 1/0 Hook, Gussy Shad, 3 Pack

The Bassmaster Classic winning Smeltinator Jig is the creation of Canadian Angler Bryan Gustafson. It wouldn't be what it is today without a 20+ year relationship w

Northland Smeltinator Jig, 1/4 Oz, 3/0 Hook, Gussy Shad, 3 Pack

The Bassmaster Classic winning Smeltinator Jig is the creation of Canadian Angler Bryan Gustafson. It wouldn't be what it is today without a 20+ year relationship w

Northland Smeltinator Jig, 1/4 Oz, 1/0 Hook, Gussy Shad, 3 Pack

The Bassmaster Classic winning Smeltinator Jig is the creation of Canadian Angler Bryan Gustafson. It wouldn't be what it is today without a 20+ year relationship w

Northland Mimic Swim Jig, 3/8 Oz, 4/0 Hook, Walleye, 2 Pack

Northlands Elite Series Mimic Swim Jig utilizes the iconic shape of Northland’s Mimic Minnow in a heavy duty offering. It features a heavy duty Gamakatsu hook that's sharpness and strength won’t let...

SteelShad Bottom Blade, 3/8 oz, Lavender Shad

The SteelShad Bottom Blade is a unique new twist on the age-old, yet ultra-productive blade bait. Designed to fall vertically through the water column, the Bottom Blade features attention-getting...

SteelShad Bottom Blade, 3/8 oz, Tennessee Shine

The SteelShad Bottom Blade is a unique new twist on the age-old, yet ultra-productive blade bait. Designed to fall vertically through the water column, the Bottom Blade features attention-getting...

SteelShad Bottom Blade, 3/8 oz, Gold

The SteelShad Bottom Blade is a unique new twist on the age-old, yet ultra-productive blade bait. Designed to fall vertically through the water column, the Bottom Blade features attention-getting...

SteelShad Bottom Blade, 3/8 oz, Silver

The SteelShad Bottom Blade is a unique new twist on the age-old, yet ultra-productive blade bait. Designed to fall vertically through the water column, the Bottom Blade features attention-getting...

Buckeye Lures Buzzerk Single Bladed Buzzbait, 1/4 Oz, Spot Remover with Gold Blade

Your new ticket to explosive topwater action, the Buckeye Lures Buzzerk Single Bladed Buzzbait was crafted for elite performance with a precision-tuned clacker that generates a thunderous,...

Buckeye Lures Buzzerk Single Bladed Buzzbait, 1/4 Oz, Bubble Gum Pink with Pink Blade

Your new ticket to explosive topwater action, the Buckeye Lures Buzzerk Single Bladed Buzzbait was crafted for elite performance with a precision-tuned clacker that generates a thunderous,...

Buckeye Lures Buzzerk Single Bladed Buzzbait, 1/4 Oz, White Chartreuse with Gold Blade

Your new ticket to explosive topwater action, the Buckeye Lures Buzzerk Single Bladed Buzzbait was crafted for elite performance with a precision-tuned clacker that generates a thunderous,...

Buckeye Lures Buzzerk Single Bladed Buzzbait, 1/4 Oz, Tennessee Shad with Gold Blade

Your new ticket to explosive topwater action, the Buckeye Lures Buzzerk Single Bladed Buzzbait was crafted for elite performance with a precision-tuned clacker that generates a thunderous,...