Lures

Frog Factory Original Ribbit Frog, Black/Blue, 5pk

The Original Ribbit one of the best all time lures for catching big bass on top. It combines the action of a topwater with a weedless design for those hard-to-fish spots. Each Ribbit Frog is infused...

Frog Factory Original Ribbit Frog, Watermelon Red, 5pk

The Original Ribbit one of the best all time lures for catching big bass on top. It combines the action of a topwater with a weedless design for those hard-to-fish spots. Each Ribbit Frog is infused...

Frog Factory Original Ribbit Frog, Black, 5pk

The Original Ribbit one of the best all time lures for catching big bass on top. It combines the action of a topwater with a weedless design for those hard-to-fish spots. Each Ribbit Frog is infused...

Big Bite Baits 94 Piece Bass Kit

This kit packs in all the essential baits you need to catch bass of all types. Whether you're pond fishing for largemouth, river fishing for smallmouth, and anything in between, reach for the kit...

Big Bite Baits Kids Fishing Kit

The Kids Kit is the perfect way for kids to catch all types of fish, including largemouth bass, bluegill, crappie, and more. A  true multi-species kit, get this for your little fishing buddy and go...

Northland Smeltinator Jig, 1/8 Oz, 3/0 Hook, Ralphs Smoke, 3 Pack

The Bassmaster Classic winning Smeltinator Jig is the creation of Canadian Angler Bryan Gustafson. It wouldn't be what it is today without a 20+ year relationship w

Big Bite Baits 60 Piece Crappie Kit

The Kids Kit is the perfect way for kids to catch all types of fish, including largemouth bass, bluegill, crappie, and more. A  true multi-species kit, get this for your little fishing buddy and go...

Eppinger Daredevle Spinnie, Pink Diamonds, Nickle Back, 1/4oz

The original Dardevle spoon invented by Lou Eppinger in 1906 is the most iconic lure of all time. It has a unique strike triggering action have made it a favorite of knowledgeable fisherman across...

Eppinger Daredevle Spinnie, Pink Panther, Nickle Back, 1/4oz

The original Dardevle spoon invented by Lou Eppinger in 1906 is the most iconic lure of all time. It has a unique strike triggering action have made it a favorite of knowledgeable fisherman across...

Freedom Tackle Ultra-Diver 80 Shad Crankbait, 3.25", Purple Shad

The Freedom Tackle Ultra Diver Shad crankbait takes its name literally through its oversized bill. The 7/8 oz. Shad 80 version dives to 20-plus feet when cranked and reaches depths of more than 30...

Freedom Tackle Ultra-Diver 80 Shad Crankbait, 3.25", Streak Shad

The Freedom Tackle Ultra Diver Shad crankbait takes its name literally through its oversized bill. The 7/8 oz. Shad 80 version dives to 20-plus feet when cranked and reaches depths of more than 30...

Eppinger Lil Devle, Black Devil, Brass Back, 1/8oz

The original Dardevle spoon invented by Lou Eppinger in 1906 is the most iconic lure of all time. It has a unique strike triggering action have made it a favorite of knowledgeable fisherman across...

Eppinger Lil Devle, Pink Panther, Nickle Back, 1/8oz

The original Dardevle spoon invented by Lou Eppinger in 1906 is the most iconic lure of all time. It has a unique strike triggering action have made it a favorite of knowledgeable fisherman across...

Eppinger Lil Devle, Pink Diamonds, Nickle Back, 1/8oz

The original Dardevle spoon invented by Lou Eppinger in 1906 is the most iconic lure of all time. It has a unique strike triggering action have made it a favorite of knowledgeable fisherman across...

Rapala CrushCity Mayor, 4", Salt/Scent Infused, Green Shad, 6pk

To lead CrushCity™, you need to be dependable, adaptable and fearless, which is why the The Mayor™ is the perfect candidate to crush big bass. The Mayor™ is a swimbait you can leave tied on all...

Rapala CrushCity Mayor, 4", Salt/Scent Infused, Red Craw, 6pk

To lead CrushCity™, you need to be dependable, adaptable and fearless, which is why the The Mayor™ is the perfect candidate to crush big bass. The Mayor™ is a swimbait you can leave tied on all...

Rapala CrushCity Mayor, 4", Salt/Scent Infused, Tennessee Shad, 6pk

To lead CrushCity™, you need to be dependable, adaptable and fearless, which is why the The Mayor™ is the perfect candidate to crush big bass. The Mayor™ is a swimbait you can leave tied on all...

Rapala CrushCity Mayor, 3", Salt/Scent Infused, Green Pumpkin, 8 Pack

To lead CrushCity™, you need to be dependable, adaptable and fearless, which is why the The Mayor™ is the perfect candidate to crush big bass. The Mayor™ is a swimbait you can leave tied on all...

Freedom Tackle Sim Shad, Dark Goby, 1/2 oz

With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, wal

X Zone 6" Deception Worm, Houdini, 12pk

The X Zone Pro Series Deception Worm is Ultimate FLOATING Finesse Worm! Made from a specialized blend of soft plastic, when fished with a weight the Deception Worm will stand with its tail straight...

X Zone 6" MB Fat Finesse Worm, Morning Dawn, 8pk

The X Zone Pro Series MB Fat Finesse Worm is a slightly fatter alternative to a classic finesse worm. Show them something different! Classic finesse worm shape, just fatter! Catch more bass with a...

Northland Bro Bug Spoon, 1/4 Oz, Gold Shiner

Designed to match the hatch, its slender body resembles “young-of-the-year” baitfish or freshwater bloodworms, favorite wintertime targets of perch, bluegills, crappies and walleyes. “This spoon is...

Keitech Crazy Flapper, Green Pumpkin, 3.6" Twin Tail Craw/Creature, 7Pk

Keitech is proud to announce the release of our 1st. craw-type bait called the " Crazy Flapper". The "Keitech Crazy Flapper" can be Texas rigged, Fished on your favorite Jig head, used on the Drop...

WNC Death Jig Rigs, 1/4 Oz, Blue Shiner

Unlock the ultimate walleye weapon with the Death Jig – engineered for precision, designed for destruction! Its unique action, lifelike movement, and perfect balance make it irresistible to even the...

WNC Death Jig Rigs, 1/4 Oz, Glitter Shad

Unlock the ultimate walleye weapon with the Death Jig – engineered for precision, designed for destruction! Its unique action, lifelike movement, and perfect balance make it irresistible to even the...

WNC Death Jig Rigs, 1/4 Oz, Golden Rootbeer

Unlock the ultimate walleye weapon with the Death Jig – engineered for precision, designed for destruction! Its unique action, lifelike movement, and perfect balance make it irresistible to even the...

Berkley PowerBait 2.5" Minnotator 1/8 Oz, Fire Tiger, 2 Pack

Realism and natural action in an easy-to-fish pre-rigged

Berkley PowerBait 2.5" Minnotator 1/8 Oz, Silver Smelt, 2 Pack

Realism and natural action in an easy-to-fish pre-rigged

Berkley PowerBait 2.5" Minnotator 1/8 Oz, Lemon Head Glow, 2 Pack

Realism and natural action in an easy-to-fish pre-rigged

Freedom Tackle Herring Cutbait, 3.5", Watermelon

This hard-bodied trolling lure has a tantalizing roll when used in many different trolling applications. It has the perfect action when trolled behind a flasher, a paddle or on its own. The Herring...

Freedom Tackle Ultra-Diver 80 Shad Crankbait, 3.25", Ghost Gill

The Freedom Tackle Ultra Diver Shad crankbait takes its name literally through its oversized bill. The 7/8 oz. Shad 80 version dives to 20-plus feet when cranked and reaches depths of more than 30...

Freedom Tackle Ultra-Diver 80 Shad Crankbait, 3.25", Firetiger

The Freedom Tackle Ultra Diver Shad crankbait takes its name literally through its oversized bill. The 7/8 oz. Shad 80 version dives to 20-plus feet when cranked and reaches depths of more than 30...

Freedom Tackle Ultra-Diver 80 Shad Crankbait, 3.25", Blood Craw

The Freedom Tackle Ultra Diver Shad crankbait takes its name literally through its oversized bill. The 7/8 oz. Shad 80 version dives to 20-plus feet when cranked and reaches depths of more than 30...

Freedom Tackle Ultra-Diver 80 Shad Crankbait, 3.25", Barbie

The Freedom Tackle Ultra Diver Shad crankbait takes its name literally through its oversized bill. The 7/8 oz. Shad 80 version dives to 20-plus feet when cranked and reaches depths of more than 30...

Freedom Tackle Ultra-Diver 80 Shad Crankbait, 3.25", Green Craw

The Freedom Tackle Ultra Diver Shad crankbait takes its name literally through its oversized bill. The 7/8 oz. Shad 80 version dives to 20-plus feet when cranked and reaches depths of more than 30...

Gamakatsu MaxEye Jig Swim Head, Dual Keepers, 3/8 oz, 3/0 Hook, Chrome Chartreuse, 3pk

When it comes to drawing strikes from predatory fish such as walleye, Gamakatsu’s MaxEye jigs are as good as it gets. This premium jig features highly detailed life- like eyes and a durable paint...

Gamakatsu MaxEye Jig Pill Head, Dual Keepers, 3/8 oz, 2/0 Hook, Chrome Perch, 3pk

When it comes to drawing strikes from predatory fish such as walleye, Gamakatsu’s MaxEye jigs are as good as it gets. This premium jig features highly detailed life-like eyes and a durable paint...

Gamakatsu MaxEye Jig Swim Head, Dual Keepers, 3/8 oz, 3/0 Hook, Glow Silver Sparkle, 3pk

When it comes to drawing strikes from predatory fish such as walleye, Gamakatsu’s MaxEye jigs are as good as it gets. This premium jig features highly detailed life- like eyes and a durable paint...

Gamakatsu MaxEye Jig Pill Head, Dual Keepers, 3/8 oz, 2/0 Hook, Firetiger Sparkle, 3pk

When it comes to drawing strikes from predatory fish such as walleye, Gamakatsu’s MaxEye jigs are as good as it gets. This premium jig features highly detailed life-like eyes and a durable paint...

Gamakatsu MaxEye Jig Pill Head, Dual Keepers, 3/8 oz, 2/0 Hook, Chrome Pink, 3pk

When it comes to drawing strikes from predatory fish such as walleye, Gamakatsu’s MaxEye jigs are as good as it gets. This premium jig features highly detailed life-like eyes and a durable paint...

Gamakatsu MaxEye Jig Pill Head, Dual Keepers, 1/2 oz, 2/0 Hook, Chrome Pink, 3pk

When it comes to drawing strikes from predatory fish such as walleye, Gamakatsu’s MaxEye jigs are as good as it gets. This premium jig features highly detailed life-like eyes and a durable paint...

Gamakatsu MaxEye Jig Pill Head, Dual Keepers, 1/2 oz, 2/0 Hook, Firetiger Sparkle, 3pk

When it comes to drawing strikes from predatory fish such as walleye, Gamakatsu’s MaxEye jigs are as good as it gets. This premium jig features highly detailed life-like eyes and a durable paint...

Walleye Nation Creations Lil SB Reaper Square Bill Crankbait, 3.5", 8' Dive, #6 Hook, Choke Cherry

Introducing the "LIL SB Reaper". With it's baitfish profile and versatile use it gives a unique offering to wary walleye. Works great for casting and trolls well behind boards, dipsies, or by itself...

Walleye Nation Creations Lil SB Reaper Square Bill Crankbait, 3.5", 8' Dive, #6 Hook, White Bass

Introducing the "LIL SB Reaper". With it's baitfish profile and versatile use it gives a unique offering to wary walleye. Works great for casting and trolls well behind boards, dipsies, or by itself...

Walleye Nation Creations Lil Reaper Deep Crankbait, 3.5", 12' Dive, #6 Hook, John Deer

Troll your way to more and bigger fish with the "LIL Reaper" from Walleye Nation Creations. With its baitfish profile, strong hooks, enticing wobbling action, and loud rattles to call fish in from a...

Walleye Nation Creations Lil Reaper Deep Crankbait, 3.5", 12' Dive, #6 Hook, Tutti Fruitti

Troll your way to more and bigger fish with the "LIL Reaper" from Walleye Nation Creations. With its baitfish profile, strong hooks, enticing wobbling action, and loud rattles to call fish in from a...

Walleye Nation Creations Lil SB Reaper Square Bill Crankbait, 3.5", 8' Dive, #6 Hook, Black Mamba

Introducing the "LIL SB Reaper". With it's baitfish profile and versatile use it gives a unique offering to wary walleye. Works great for casting and trolls well behind boards, dipsies, or by itself...

Walleye Nation Creations Lil Reaper Deep Crankbait, 3.5", 12' Dive, #6 Hook, WNC Disco

Troll your way to more and bigger fish with the "LIL Reaper" from Walleye Nation Creations. With its baitfish profile, strong hooks, enticing wobbling action, and loud rattles to call fish in from a...

Walleye Nation Creations Lil SB Reaper Square Bill Crankbait, 3.5", 8' Dive, #6 Hook, Trifecta

Introducing the "LIL SB Reaper". With it's baitfish profile and versatile use it gives a unique offering to wary walleye. Works great for casting and trolls well behind boards, dipsies, or by itself...

Walleye Nation Creations Lil Reaper Deep Crankbait, 3.5", 12' Dive, #6 Hook, Rainbow Trout

Troll your way to more and bigger fish with the "LIL Reaper" from Walleye Nation Creations. With its baitfish profile, strong hooks, enticing wobbling action, and loud rattles to call fish in from a...

Walleye Nation Creations Lil SB Reaper Square Bill Crankbait, 3.5", 8' Dive, #6 Hook, Rainbow Trout

Introducing the "LIL SB Reaper". With it's baitfish profile and versatile use it gives a unique offering to wary walleye. Works great for casting and trolls well behind boards, dipsies, or by itself...

Walleye Nation Creations Lil Reaper Deep Crankbait, 3.5", 12' Dive, #6 Hook, Poka Dot

Troll your way to more and bigger fish with the "LIL Reaper" from Walleye Nation Creations. With its baitfish profile, strong hooks, enticing wobbling action, and loud rattles to call fish in from a...