Lures

Northland Buck-Shot Coffin Spoon- 1/8oz - UV Glo Perch

Gotta have a hook…why not use it? The Northland Fishing Tackle Buck-Shot® Coffin Spoon is a great choice when the water under the ice is dark or murky, because it's probably the loudest,...

Rapala Jigging Rap Vertical Jigging Lure 2-3/4" 5/8 oz Silver

Balanced design allows deep jigging and life-like swimming action. Center eyelet hangs presentation in perfect position for jigging and swimming. Single reversed hooks are sharp and aligned for...

Rapala Jigging Rap Vertical Jigging Lure 2-3/4" 5/8 oz Orange Tiger UV

Balanced design allows deep jigging and life-like swimming action. Center eyelet hangs presentation in perfect position for jigging and swimming. Single reversed hooks are sharp and aligned for...

Pautzke Fire Dye 4 oz, Red

High Octane Fire Dye is professionally crafted to enhance the color and reflective qualities of your bait and is UV Enhanced to give you an arsenal to attack all water conditions. Ideal for eggs,...

HT Jig-A-Whopper Lazer Rocker Minnow 1/4 oz, Green Perch Glow

Features Unique Body Design Creates Subtle Action Fish Can't Resist Holographic Finish Combined With Assorted Colors Provide Outstanding Fish Attracting Flash Red Treble Hook

HT Jig-A-Whopper Lazer Rocker Minnow 1/4 oz, Chartreuse Orange Glow

Features Unique Body Design Creates Subtle Action Fish Can't Resist Holographic Finish Combined With Assorted Colors Provide Outstanding Fish Attracting Flash Red Treble Hook

HT Jig-A-Whopper Lazer Rocker Minnow 1/8 oz, Silver Lime

Features Unique Body Design Creates Subtle Action Fish Can't Resist Holographic Finish Combined With Assorted Colors Provide Outstanding Fish Attracting Flash Red Treble Hook

HT Jig-A-Whopper Lazer Rocker Minnow 1/8 oz, Green Perch Glow

Features Unique Body Design Creates Subtle Action Fish Can't Resist Holographic Finish Combined With Assorted Colors Provide Outstanding Fish Attracting Flash Red Treble Hook

HT Jig-A-Whopper Lazer Rocker Minnow 1/8 oz, Chartreuse Orange Glow

Features Unique Body Design Creates Subtle Action Fish Can't Resist Holographic Finish Combined With Assorted Colors Provide Outstanding Fish Attracting Flash Red Treble Hook

Freedom Swimbait Heads, 1/4 Oz 4/0 Gamakatsu, Pearl, 3 Pack

Performance starts with the FT proprietary no-slip trailer holder which keeps your soft plastics practically locked to the premium Gamakatsu Jig Hook = Bass can no longer pull your bait down or off...

Gamakatsu Under Spin Head, Size 4/0, 3/16oz

  The Under Spin Head features Gamakatsu Heavy Cover 60-degree hook. The heavy wire and wide gap design of the Heavy Cover gives anglers a better hook up ratio and retention when using bulky swim...

Gamakatsu Under Spin Head, Size 4/0, 1/4oz, 1 per Pack

  The Under Spin Head features Gamakatsu Heavy Cover 60-degree hook. The heavy wire and wide gap design of the Heavy Cover gives anglers a better hook up ratio and retention when using bulky swim...

Gamakatsu Under Spin Head, Size 4/0, 1/2oz

  The Under Spin Head features Gamakatsu Heavy Cover 60-degree hook. The heavy wire and wide gap design of the Heavy Cover gives anglers a better hook up ratio and retention when using bulky swim...

Gamakatsu Superline Swimbait Jighead, 3/16 oz, 4/0 Hook, Plain, 3/Pack

Gamakatsu Superline Swimbait Jighead, 3/16 oz, 4/0 Hook, Plain, 3/Pack

Gamakatsu Superline Swimbait Jighead, 1/4 oz, 4/0 Hook, Plain, 3/Pack

Gamakatsu Superline Swimbait Jighead, 1/4 oz, 4/0 Hook, Plain, 3/Pack

Gamakatsu Round 26R Weedless Jig, 2/0-3/8oz

Gamakatsu Round 26R Weedless Jig, 2/0-3/8oz

Gamakatsu Round 26R Weedless Jig, 2/0-1/8oz

Gamakatsu Round 26R Weedless Jig, 2/0-1/8oz

Gamakatsu Round 26R Weedless Jig, 2/0-1/16oz

Gamakatsu Round 26R Weedless Jig, 2/0-1/16oz

Gamakatsu Round 26R Weedless Jig, 4/0-3/8oz

Gamakatsu Round 26R Weedless Jig, 4/0-1/2oz

Berkley PowerBait Pre-Rigged Atomic Teasers 1/32oz, Cricket Head

Berkley® PowerBait® Pre-Rigged Atomic Teasers have an elongated tail protruding from the tube to drive fish wild. All are hand dipped to offer the most vibrant tail colors possible. Ideal for trout,...

Berkley Essentials Round Ball Jig, White, Size 1/32oz, Qty 8

Berkley Round Ball Jigs are sharp, strong and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes. Durable finish. No paint in hook eye for easy,...

Rapala Husky Jerk Pink Clown 4" 3/8 Oz Rattling Lure

Rapala Husky Jerk 10Color: Pink Clown4" - 3/8 ozTarget Depth: 4 - 8 ft Two No 5 Treble Hooks Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle...

Got-Cha Curl Tail Grub Fishing Lure 4", Lime Green Firetail, 20 Pk

The Sea Striker Got-Cha 4'' Curltail Grub is one of the fisherman's most popular soft plastic lures. Great for Bass, Trout, Walleye, Stripers and other gamefish. A deadly lure for saltwater trout,...

Got-Cha Curl Tail Grub Fishing Lure 4", Dark Green/ Silver Flake, 20 Pk

The Sea Striker Got-Cha 4'' Curltail Grub is one of the fisherman's most popular soft plastic lures. Great for Bass, Trout, Walleye, Stripers and other gamefish. A deadly lure for saltwater trout,...

X Zone Ned Zone 3", Big Limit, 8 Pk

This soft, floating, ribbed, Ned Rig bait is perfect for the technique that continues to sweep the nation. It is also very effective on Wacky Rigs, Drop shot, Shakey Head and Carolina Rigs. The belly...

Strike King Chick Magnet Jr 1/4oz 2-4 ft, Baby Carp

Strike King’s Chick Magnet Jr is a 1/4-ounce flat-sided crankbait that is designed with a circuit-board bill. The flat-sided build of the Chick Magnet Jr displaces water and gives the lure a tight...

Strike King KVD Elite 300 Jerkbait, Pro Phantom Bluegill

Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12...

Northern King Mag Trolling Spoon 5/8 oz, 4 1/2"- Fire Frog

The Northern King NK MAG Trolling Spoon is the big brother in the Northern King spoon family. This lure is deigned to attract larger fish in deeper waters. Its unique shape helps it maintain an...

Northland DEEP-VEE Bucktail Jig - 3/8oz - #3/0 Hook - 3 1/4" - 1/Card - White

DEEP-VEE Bucktail Jig - 3/8oz - #3/0 Hook - 3 1/4" - 1/Card - White  

Northland DEEP-VEE Bucktail Jig - 1/4oz - #2/0 Hook - 3" - 1/Card - Sunrise

The Deep-Vee Bucktail Jig sports a keeled “DEEP-VEE” design that’s thicker on top and thin on bottom to track straight and fall fast. It also features large eyes that exude a “match-the-hatch”...

Northland DEEP-VEE Bucktail Jig - 3/8oz - #3/0 Hook - 3 1/4" - 1/Card - Firetiger

DEEP-VEE Bucktail Jig - 3/8oz - #3/0 Hook - 3 1/4" - 1/Card - Firetiger  

Northland Butterfly Blade Harness, #2 Blade, Snell

ightweight Butterfly Blade rides higher and spins at slower speeds than traditional Indiana and Colorado designs. Made from polycarbonate. 60 snell/leader length. Allows for slow trolling down to ...

Williams Wabler spoon 2-1/4" Electric Blue

The Williams Wabler is the lure that founded the fishing tackle division of the Williams Company 100 years ago. The most recognized and still today most popular model in the Williams series, the...

Strike King 3 3/4" Rage Swimmer, Green Pumpkin, 7 Pack

Each Rage Tail lure has a unique andexclusive tail design and is engineered like no other soft plastic bait. Each is designed with a specific purpose and uses customized hi-grade plastics for...

Z-Man TRD Hogz 3" Creature Bait, Drew'S Craw, 6 Pack

Mimicking a variety of invertebrates that make up the bulk of a bass' diet, the 3" TRD HogZ is a ribbed, compact-profile creature bait designed to pair perfectly with Z-Man's Finesse ShroomZ and...

Northland 3" Puppet Minnow, Purple Wonder

The PUPPET MINNOW is the most versatile and deadly swimmin’ lure ever developed for vertical jigging below a boat or ice hole! It is designed with a aerodynamic “air-plane" body, and flies in a...

Northland 3" Puppet Minnow, Wonderbread

The PUPPET MINNOW is the most versatile and deadly swimmin’ lure ever developed for vertical jigging below a boat or ice hole! It is designed with a aerodynamic “air-plane" body, and flies in a...

Strike King Rattlin' Rage Craw 4", Watermelon Seed with Red Flake

By far the undefeated champion of crawfish baits in the water, Strike King’s new soft plastic Rattlin’ Rage Craw is a slender, 4” crawfish imitator, pre-rigged with a glass sound chamber imbedded in...

Berkley Fusion19 Snap Jigs, 2 PK, sz 1/2oz , Firetiger

Features Versatile action jig Cast, snap, retrieve, or vertically jig Dynamic darting action

Berkley Fusion19 Snap Jigs, 2 PK, sz 3/8oz , Goby

Features Versatile action jig Cast, snap, retrieve, or vertically jig Dynamic darting action

Berkley Fusion19 Snap Jigs, 2 PK, sz 3/16oz , Goby

The Berkley Fusion19 Snap Jig is a versatile action jig head that pairs with your favorite soft plastics. The Snap Jig can be fished vertically over structure or for suspended fish in open water...

Berkley Fusion19 Snap Jigs, 2 PK, sz 3/16oz , Fool's Gold

The Berkley Fusion19 Snap Jig is a versatile action jig head that pairs with your favorite soft plastics. The Snap Jig can be fished vertically over structure or for suspended fish in open water...

X Zone 3.75" X-Tube, Green Pumpkin, 8 pk

The X Zone X-Tube lure features a super soft yet durable body and is offered in proven fish catching colors perfect for matching any condition or location. Rig with an internal tube jig head for...

Yamamoto Swim Senko, 5", Black

This breakthrough bait perfectly unites two of today's top lures - the Senko and a swimbait in one hot product.  

Yamamoto Senko Worm, 5", 10pk, Black

Tested and proven on California lunkers, Gary Yamamoto's Senko has quickly become a sensation throughout the United States. The Senko's salt impregnated, has a healthy profile, casts like a bullet,...

Freedom Blade Bait 3/4 oz Perch VMC #6 Double Hook and #6 Treble Hook

3 in one blade bait, perfect for ice fishing or open water.

Lunkerhunt Nose Down Straight Up-Perch 3/8 Oz

Lunkerhunt Nose Down Straight Up Jigs imitate baitfish feeding. Pound them into the silt to draw the attention of nearby fish. Swim or suspend the jib bait for fish that are high in the water column...

Subzero Gamefish Tip-Up Rig Size 8, 2 Pk

Subzero gamefish Tip-Up Rigs are designed with the finest components. Excellent for Walleye, Bass and Northern Pike Features High flash, hi-vis blades #8 Test high strength braided wire leader Super...

Z-Man Trout Eye Jigheads 1/4 oz Chartreuse, 3 Pk

ZMAN Trout Eye Jigheads 1/4 oz Chartreuse, 3 Pk

Z-Man Trout Eye Jigheads 1/4 oz Gold, 3 Pk

ZMAN Trout Eye Jigheads 1/4 oz Gold, 3 Pk

Gamakatsu Dropshot Rig, #8, Size 1, 6" Leader NS Black, 3Pk

Each leader is 6' long with the hook tied in the middle using high quality clear mono. NS Black. 3 per pack.