Soft Bait

Berkley Cull Shad 6" Sight Flash

Cull up with the Berkley PowerBait® CullShad. Taking shallow water swim-baiting to a new level, the CullShad combines big profile drawing power with proprietary Honey Comb Technology for next-level action and durability. Additionally the smart...

Berkley Cull Shad 6" Green Pumpkin Pearl White

Cull up with the Berkley PowerBait® CullShad. Taking shallow water swim-baiting to a new level, the CullShad combines big profile drawing power with proprietary Honey Comb Technology for next-level action and durability. Additionally the smart...

Mister Twister 2" Teenie Curly Tail Multi-Color, Neon Pink Flake, 15 Pack

Here's the perfect soft plastic lure in a great selection of colors for almost all game fish. It can be rigged on a standard round jighead or attached to a spinner form for flash and vibration. Deadly on slab crappie and smallmouth.

Mister Twister Sassy Stingum Bait 2-1/4" Cajun Cricket, 12 Pack

The Mister Twister 2¼ inch Sassy Stingum is made with a super soft formula that allows the lure to give off maximum action in the water. This life-like action is what can turn a slow day of fishing into a fishing frenzy in no time. The key to the...

Mister Twister Sassy Stingum Bait 2-1/4" Double Silver Rainbow, 12 Pack

The Mister Twister 2¼ inch Sassy Stingum is made with a super soft formula that allows the lure to give off maximum action in the water. This life-like action is what can turn a slow day of fishing into a fishing frenzy in no time. The key to the...

Mister Twister 2" Teenie Curly Tail, White, 25 Pack

Here's the perfect soft plastic lure in a great selection of colors for almost all game fish. It can be rigged on a standard round jighead or attached to a spinner form for flash and vibration. Deadly on slab crappie and smallmouth.

Mister Twister 4" Twister Tail Chartreuse Red Flake, 10 Pack

Mister Twister 4TSF20-10RS 4" Twister Tail / Chartreuse Red Flake                    

Mister Twister 4" Twister Tail Multi-Color Brown/Orange Tail, 10 Pack

This is the original fish catcher other plastic lures have tried so hard to imitate. Rig it anyway you can imagine. The action of the original Mister Twister can't be beat. It's ideal for all game fish. The color selection is nothing short of tremendous...

Yakima Bait Flatfish Wiggling Plug, #F-2, 1", #12 Single Hook, Bleeding Frog

• Multi-Specie Design• Round Bend Treble Hook• Strong Stainless Split Ring• 2X Hook Strength

Yakima Bait Flatfish Wiggling Plug, #F-2, 1", #12 Single Hook, Black And Yellow And Silver Flake

• Multi-Specie Design• Round Bend Treble Hook• Strong Stainless Split Ring• 2X Hook Strength

Storm 360 GT Searchbait, 4 1/2" 1/4 Oz Pre Rigged, Herring, 3 Pack

The 360GT Searchbait® Swimmer has a molded diving lip that adds crankbait action and depth control. Exclusive VMC Coastal Black hook with extended “leg” on line tie to further enhance action. 60° angle keeps lure swimming in the...

Storm 360 GT Searchbait, 5 1/2" 3/8 Oz Pre Rigged, Pearl Ice, 3 Pack

Featuring a one-of-a-kind design, the Storm 360GT Searchbait Swimmer Jig combines a soft swimbait with a crankbait's action. The swimming lip molded into the jig head adds that signature crankbait action and depth control to the soft bait. This Swimmer...

Storm 360 GT Searchbait, 3 1/2" 1/8 Oz Pre Rigged, Gaga, 3 Pack

The 360GT Searchbait® Swimmer has a molded diving lip that adds crankbait action and depth control. Exclusive VMC® Coastal Black® hook with extended “leg” on line tie to further enhance action. 60° angle keeps lure swimming...

Storm 360 GT Searchbait, 4 1/2" 1/4 Oz Pre Rigged, Volunteer, 3 Pack

The 360GT Searchbait® Swimmer has a molded diving lip that adds crankbait action and depth control. Exclusive VMC® Coastal Black® hook with extended “leg” on line tie to further enhance action. 60° angle keeps lure swimming...

Storm 360GT Searchbait Bodies 3 1/2" Volunteer, 6 Pack

GT360 Bodies feature a toe-in boot tail design that ensures incredible action at every speed. Model SBB35 (3-1/2") fits 360GT Jig Model SJG35 (1/8 oz.). Model SBB45 (4-1/2") fits 360GT Jig Model SJG45 (1/4 oz.). Model SBB55 (5-1/2") fits 360GT Jig Model...

Storm 360GT Searchbait Bodies 3 1/2" Smelt 6 Pack

GT360 Bodies feature a toe-in boot tail design that ensures incredible action at every speed. Model SBB35 (3-1/2") fits 360GT Jig Model SJG35 (1/8 oz.). Model SBB45 (4-1/2") fits 360GT Jig Model SJG45 (1/4 oz.). Model SBB55 (5-1/2") fits 360GT Jig Model...

Storm 360GT Searchbait Bodies 4 1/2" Smokin' Ghost, 6 Pack

GT360 Bodies feature a toe-in boot tail design that ensures incredible action at every speed. Model SBB35 (3-1/2") fits 360GT Jig Model SJG35 (1/8 oz.). Model SBB45 (4-1/2") fits 360GT Jig Model SJG45 (1/4 oz.). Model SBB55 (5-1/2") fits 360GT Jig Model...

Storm 360GT Searchbait Bodies 4 1/2" Volunteer, 6 Pack

GT360 Bodies feature a toe-in boot tail design that ensures incredible action at every speed. Model SBB35 (3-1/2") fits 360GT Jig Model SJG35 (1/8 oz.). Model SBB45 (4-1/2") fits 360GT Jig Model SJG45 (1/4 oz.). Model SBB55 (5-1/2") fits 360GT Jig Model...

Yum Dinger Soft Plastic Worm 5", Bourbon Berry , 8 Pack

The YUM Dinger was designed to be fished in a variety of ways, Texas rigged, wacky style, on a Carolina rig and even pitched into heavy cover. This soft plastic bait presents a very subtle life-like action that even highly pressured fish can't resist.

Yum Dinger Soft Plastic Worm 5", Pumpkin Pepper/Green Flake, 8 Pack

The YUM Dinger was designed to be fished in a variety of ways, Texas rigged, wacky style, on a Carolina rig and even pitched into heavy cover. This soft plastic bait presents a very subtle life-like action that even highly pressured fish can't resist.

Yum Dinger Soft Plastic Worm 5", Oxblood /Red Flake, 8 Pack

The YUM Dinger was designed to be fished in a variety of ways, Texas rigged, wacky style, on a Carolina rig and even pitched into heavy cover. This soft plastic bait presents a very subtle life-like action that even highly pressured fish can't resist.

Z-Man Billy Goat 4.25" Canada Craw, 3 Pack

Twin action tails incorporate unique curved paddle tail design found on other popular Z-Man lures Produces thumping action at all retrieve speeds and even on the fall 10X Tough ElaZtech construction provides for extreme durability and buoyancy Extremely...

Apex Salted Mini Tubes, 1.5" Pink/Chartreuse Glitter, 15 Pack

Apex Salted Mini Tubes, 1.5" Yellow/White, 15 Pack

Apex Salted Mini Tubes, 1.5" Orange/Chartreuse, 15 Pack

Apex Salted Mini Tubes, 1.5". Red/Chartreuse, 15 Pack

Bobby Garland Mo' Glo Slab Slay'R 2", Screamer, 12 Pack

Brighten up your prospects when it's time to get tough on crappie with the Bobby Garland Mo' Glo Slab Slay'r baits. Featuring a super-glow formulation for irresistible appeal, the Mo' Glo Slab Slay'r offers a deadly combination of a ribbed yet solid body...

Lunkerhunt Hollow Body Phantom Spider, Fang, 2" 1/4 Oz

Taking realism to a whole new level, the Lunkerhunt Hollow Body Phantom Spider looks as good as it fishes. Featuring a hollow body weedless design similar to a hollow body frog, the Lunkerhunt Hollow Body Phantom Spider is equipped with walking legs...

Mister Twister Sassy Stingum Bait 2-1/4" Black/ Blue

The Mister Twister 2¼ inch Sassy Stingum is made with a super soft formula that allows the lure to give off maximum action in the water. This life-like action is what can turn a slow day of fishing into a fishing frenzy in no time. The key to the...

Lunker City Fin-S Fish 2 1/2", Alewife, 20 Pack

If anything can mimic a bait fish better than the original Slug-Go, it's got to be the Fin-S Fish. A thinner, deeper profile with a forked tail adds more realism.

Berkley PowerBait Minnow, 2" Emerald Shiner, 18 Pack

Split tail design provides subtle, finesse presentation. Great for jig trailers, spinner rigs or other bottom bouncing rigs. Ideal for crappie, panfish, bass, walleye, and trout.

Berkley PowerBait MaxScent Creature Hawg, 4", 8 Pk, Green Pumpkin/Watermelon

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the...

Berkley PowerBait MaxScent Creature Hawg, 4", 8 Pk, Green Pumpkin Party

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the...

Berkley PowerBait MaxScent Creature Hawg, 4", 8 Pk, Green Pumpkin

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the...

Berkley PowerBait MaxScent Creature Hawg, 4", 8 Pk, Goat

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the...

Berkley PowerBait MaxScent Creature Hawg, 4", 8 Pk, Alabama Craw

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the...

Bobby Garland Mo'Glo 2" Baby Shad Ghost, 18 Pack

Z-Man Finesse Trd 2.75" Pro Yellow Perch 8 Pack

Perhaps the best selling and most often imitated softbait in the last decade, the original 2.75" Ned Rig stickworm is still the hands-down favorite among tournament pros and weekend warriors alike, thanks to its floating, ElaZtech® material, 10X...

Yum Dinger Soft Plastic Worm 4", Copper Flash

The YUM Dinger was designed to be fished in a variety of ways, Texas rigged, wacky style, on a Carolina rig and even pitched into heavy cover. This soft plastic bait presents a very subtle life-like action that even highly pressured fish can't resist.

Z-Man Stingerz 2" Coconut Ice Glow 8 Pack

Molded with a unique profile seen nowhere else, the Z-Man StingerZ Micro Finesse Baits are an excellent choice for times when a significantly down-sized presentation is key. These miniaturized soft jerkbaits feature a deep bellied shad or baby panfish...

Z-Man Stingerz 2" Purple Death 8 Pack

Molded with a unique profile seen nowhere else, the Z-Man StingerZ Micro Finesse Baits are an excellent choice for times when a significantly down-sized presentation is key. These miniaturized soft jerkbaits feature a deep bellied shad or baby panfish...

Z-Man Stingerz 2", Space Guppy, 8 Pack

Z-MAN STINGERZ2in SPACE GUPPY 8pk

Lunkerhunt Hive Seeker Swimbait, 3.5", Sexy Melon, 7 Pack

The Lunkerhunt Hive Seeker Swimbait, available in both 3.5in , 4.5in, and new 5.5in lengths is the latest addition to the Hive series of baits. All baits in this series feature our Ultra Durable Soft Plastic material which can withstand the attack from...

Lunkerhunt Hive Seeker Swimbait, 3.5", Ghost, 7 Pack

The Lunkerhunt Hive Seeker Swimbait, available in both 3.5in , 4.5in, and new 5.5in lengths is the latest addition to the Hive series of baits. All baits in this series feature our Ultra Durable Soft Plastic material which can withstand the attack from...

Lunkerhunt Hive Seeker Swimbait, 3.5", Tennessee Shad, 7 Pack

The Lunkerhunt Hive Seeker Swimbait, available in both 3.5in , 4.5in, and new 5.5in lengths is the latest addition to the Hive series of baits. All baits in this series feature our Ultra Durable Soft Plastic material which can withstand the attack from...

Yum Soft Plastic 5" Dinger Worm, Junebug Red Flake, 8 Pack

The YUM Dinger is a versatile soft plastic stick bait with subtle, lifelike action that doesn't break the bank. Works well with a variety of rigging styles, including Texas and Wacky rigs. Employs YUM's Live Prey Technology, a proprietary mix of scents...

Yum Dinger Soft Plastic Worm 5", Sinful Shad, 8 Pack

The YUM Dinger is a versatile soft plastic stick bait with subtle, lifelike action that doesn't break the bank. Works well with a variety of rigging styles, including Texas and Wacky rigs. Employs YUM's Live Prey Technology, a proprietary mix of scents...

Yum Dinger Soft Plastic Worm 4", Pearl Silver Flake, 10 Pack

The YUM Dinger was designed to be fished in a variety of ways. Texas rigged, wacky style and even pitched into heavy cover. This soft plastic bait presents a very subtle life-like action that even highly pressured fish can't resist. YUM Dingers have a...

Yum Dinger Soft Plastic Worm 5", Copper Flash, 8 Pack

The YUM Dinger was designed to be fished in a variety of ways. Texas rigged, wacky style and even pitched into heavy cover. This soft plastic bait presents a very subtle life-like action that even highly pressured fish can't resist. YUM Dingers have a...

Yum Dinger Soft Plastic Worm 4", Red Shad, 10 Pack

The YUM Dinger was designed to be fished in a variety of ways. Texas rigged, wacky style and even pitched into heavy cover. This soft plastic bait presents a very subtle life-like action that even highly pressured fish can't resist. YUM Dingers have a...

Yum Dinger Soft Plastic Worm 5", Green Pumpkin Neon, 8 Pack

The YUM Dinger was designed to be fished in a variety of ways. Texas rigged, wacky style and even pitched into heavy cover. This soft plastic bait presents a very subtle life-like action that even highly pressured fish can't resist. YUM Dingers have a...

Yum 4" Soft Plastic Dinger Worm, Green Clown, 10 Pack

The YUM Dinger was designed to be fished in a variety of ways. Texas rigged, wacky style and even pitched into heavy cover. This soft plastic bait presents a very subtle life-like action that even highly pressured fish can't resist. YUM Dingers have a...