Soft Bait

Set The Hook 5" Spike Worm, White, 10pk

This classic stick bait style worm is one that every angler should have tied on at all times. The STH Spikes are hand-poured, featuring a soft and tapered body shape that produces a slow shimmy falling action that drives fish wild. 5" 10 pack

Set The Hook 5" Spike Worm, Cinnamon Purple Fleck, 10pk

This classic stick bait style worm is one that every angler should have tied on at all times. The STH Spikes are hand-poured, featuring a soft and tapered body shape that produces a slow shimmy falling action that drives fish wild. 5" 10 pack

Set The Hook 5" Spike Worm, Green Pumpkin, 10pk

This classic stick bait style worm is one that every angler should have tied on at all times. The STH Spikes are hand-poured, featuring a soft and tapered body shape that produces a slow shimmy falling action that drives fish wild. 5" 10 pack

Set The Hook 2.5" Tubes, Green Pumpkin, 8pk

The Finesse Series Tubes are rewriting the rules when it comes to tube fishing and smallmouth bass! STH Finesse Series Tubes outperform others because of an important design feature – body to tail ratio! When compared to others, Finesse Series...

Set The Hook 2.5" Tubes, Smokey Melon, 8pk

The Finesse Series Tubes are rewriting the rules when it comes to tube fishing and smallmouth bass! STH Finesse Series Tubes outperform others because of an important design feature – body to tail ratio! When compared to others, Finesse Series...

Set The Hook 2.5" Tubes, Ten Point, 8pk

The Finesse Series Tubes are rewriting the rules when it comes to tube fishing and smallmouth bass! STH Finesse Series Tubes outperform others because of an important design feature – body to tail ratio! When compared to others, Finesse Series...

Lunkerhunt Finesse Craw, 3", Bama Craw, 8 pk

Crawfish are a favourite delicacy of many freshwater gamefish and panfish species, including bass. The Lunkerhunt Finesse Craw mimics a juvenile crawfish scurrying along the bottom when worked with a quick lift, pull, and short pause action. With a slow...

Lunkerhunt Finesse Craw, 3", Okeechobee Craw, 8 pk

Crawfish are a favourite delicacy of many freshwater gamefish and panfish species, including bass. The Lunkerhunt Finesse Craw mimics a juvenile crawfish scurrying along the bottom when worked with a quick lift, pull, and short pause action. With a slow...

Lunkerhunt Finesse Craw, 3", Watermelon Seed, 8 pk

Crawfish are a favourite delicacy of many freshwater gamefish and panfish species, including bass. The Lunkerhunt Finesse Craw mimics a juvenile crawfish scurrying along the bottom when worked with a quick lift, pull, and short pause action. With a slow...

Lunkerhunt Finesse Craw, 3", Green Pumpkin, 8 pk

Crawfish are a favourite delicacy of many freshwater gamefish and panfish species, including bass. The Lunkerhunt Finesse Craw mimics a juvenile crawfish scurrying along the bottom when worked with a quick lift, pull, and short pause action. With a slow...

Lunkerhunt Finesse Worm, 3", Bama Craw, 8 pk

Sometimes in fishing, less is more. The Finesse Worm is a clean and simple lure that consistently puts fish in the boat, even when it seems they just don’t want to bite. Cast it out, let it sink to the bottom, and wait for a few seconds. If a...

Lunkerhunt Finesse Worm, 3", Okeechobee Craw, 8 pk

Sometimes in fishing, less is more. The Finesse Worm is a clean and simple lure that consistently puts fish in the boat, even when it seems they just don’t want to bite. Cast it out, let it sink to the bottom, and wait for a few seconds. If a...

Lunkerhunt Finesse Worm, 3", Black Blue Fleck, 8 pk

Sometimes in fishing, less is more. The Finesse Worm is a clean and simple lure that consistently puts fish in the boat, even when it seems they just don’t want to bite. Cast it out, let it sink to the bottom, and wait for a few seconds. If a...

Lunkerhunt Finesse Worm, 3", Watermelon Red, 8 pk

Sometimes in fishing, less is more. The Finesse Worm is a clean and simple lure that consistently puts fish in the boat, even when it seems they just don’t want to bite. Cast it out, let it sink to the bottom, and wait for a few seconds. If a...

Lunkerhunt Finesse Worm, 3", Watermelon Seed, 8 pk

Sometimes in fishing, less is more. The Finesse Worm is a clean and simple lure that consistently puts fish in the boat, even when it seems they just don’t want to bite. Cast it out, let it sink to the bottom, and wait for a few seconds. If a...

Lunkerhunt Finesse Worm, 3", Green Pumpkin, 8 pk

Sometimes in fishing, less is more. The Finesse Worm is a clean and simple lure that consistently puts fish in the boat, even when it seems they just don’t want to bite. Cast it out, let it sink to the bottom, and wait for a few seconds. If a...

Lunkerhunt Prop Turtle, 3 1/2", 3/4 Oz, Timber

The Lunkerhunt Prop Turtle is great for covering water and hauling in fish. It casts far and blasts out a bubble trail that calls fish in from a distance. The Prop Turtle excels in open water and crashes through light cover like a plough. The unique...

X-Zone Hot Shot Minnow, 3.25", Smallie Magic, 8 Pack

The 3.25" Hot Shot Minnow from X Zone Lures is the newest bait designed by Elite Series Pro, Brandon Palaniuk. It is perfect for Drop Shot, Ned Rig and Ball Head presentations for Bass, Walleye and many other species.It has been designed...

X-Zone Hot Shot Minnow, 3.25", Green Pumpkin Blue Flake, 8 Pack

The 3.25" Hot Shot Minnow from X Zone Lures is the newest bait designed by Elite Series Pro, Brandon Palaniuk. It is perfect for Drop Shot, Ned Rig and Ball Head presentations for Bass, Walleye and many other species.It has been designed...

X-Zone Hot Shot Minnow, 3.25", Electric Shad, 8 Pack

The 3.25" Hot Shot Minnow from X Zone Lures is the newest bait designed by Elite Series Pro, Brandon Palaniuk. It is perfect for Drop Shot, Ned Rig and Ball Head presentations for Bass, Walleye and many other species.It has been designed...

X-Zone Hot Shot Minnow, 3.25", Bass Candy, 8 Pack

The 3.25" Hot Shot Minnow from X Zone Lures is the newest bait designed by Elite Series Pro, Brandon Palaniuk. It is perfect for Drop Shot, Ned Rig and Ball Head presentations for Bass, Walleye and many other species.It has been designed...

X-Zone Hot Shot Minnow, 3.25", Perch, 8 Pack

The 3.25" Hot Shot Minnow from X Zone Lures is the newest bait designed by Elite Series Pro, Brandon Palaniuk. It is perfect for Drop Shot, Ned Rig and Ball Head presentations for Bass, Walleye and many other species.It has been designed...

X-Zone Hot Shot Minnow, 3.25", Chartreuse Pearl, 8 Pack

The 3.25" Hot Shot Minnow from X Zone Lures is the newest bait designed by Elite Series Pro, Brandon Palaniuk. It is perfect for Drop Shot, Ned Rig and Ball Head presentations for Bass, Walleye and many other species.It has been designed...

X-Zone Hot Shot Minnow, 3.25", Big Limit, 8 Pack

The 3.25" Hot Shot Minnow from X Zone Lures is the newest bait designed by Elite Series Pro, Brandon Palaniuk. It is perfect for Drop Shot, Ned Rig and Ball Head presentations for Bass, Walleye and many other species.It has been designed...

X Zone Grub, 3", Black/Chart Tail, 14 pk

The X Zone 3" Grub is a classic grub fishing lure design. A soft and salty lure for the perfect grub presentation. 14 Pieces per Pack 

X Zone Grub, 3", Yellow, 14 pk

The X Zone 3" Grub is a classic grub fishing lure design. A soft and salty lure for the perfect grub presentation. 14 Pieces per Pack

Strike King Rage Chunk, 2.5", Green Pumpkin, 7 pk

The Rage Tail® lure’s unique and exclusive tail design is engineered like no other soft plastic bait. Each is designed with a specific purpose and is made of customized hi-grade plastics for superior action. You won't believe the splash, noise...

Strike King Rage Chunk, 2.5", Black/Blue, 7 pk

The Rage Tail® lure’s unique and exclusive tail design is engineered like no other soft plastic bait. Each is designed with a specific purpose and is made of customized hi-grade plastics for superior action. You won't believe the splash, noise...

Strike King Rage Bug, 3.38", Okeechobee Craw, 8 pk

The Rage Tail® lure’s unique and exclusive tail design is engineered like no other soft plastic bait. Each is designed with a specific purpose and is made of customized hi-grade plastics for superior action. You won't believe the splash, noise...

Strike King Rage Bug, 3.38", Black/Blue, 8 pk

The Rage Tail® lure’s unique and exclusive tail design is engineered like no other soft plastic bait. Each is designed with a specific purpose and is made of customized hi-grade plastics for superior action. You won't believe the splash, noise...

Strike King Rage Craw 4", Hard Candy, 7 pk

If the waters you're fishing call for craws, toss in the Strike King® Rage Tail® Craw and watch the water boil in a violent frenzy! Exclusive design features 2 realistic pincers and a long, slender body engineered to create lots of turbulence...

Strike King Rage Craw 4", Black Neon, 7 pk

If the waters you're fishing call for craws, toss in the Strike King® Rage Tail® Craw and watch the water boil in a violent frenzy! Exclusive design features 2 realistic pincers and a long, slender body engineered to create lots of turbulence...

Strike King Rage Swimmer, 2 3/4", Sexy Shad, 9 pk

Designed to provoke an immediate reaction, the Strike King Rage Swimmer looks great out of the water, and even better below the surface. Its sleek nose cone and softly ribbed body closely replicate the contours found in nature, and its thin, pancake-like...

Strike King Rage Swimmer, 2 3/4", Ayu, 9 pk

Designed to provoke an immediate reaction, the Strike King Rage Swimmer looks great out of the water, and even better below the surface. Its sleek nose cone and softly ribbed body closely replicate the contours found in nature, and its thin, pancake-like...

Z-Man Finesse TRD, 2.75", Meat Dog, 8 pk

Perhaps the best selling and most often imitated softbait in the last decade, the original 2.75" Ned Rig stickworm is still the hands-down favorite among tournament pros and weekend warriors alike, thanks to its floating, ElaZtech® material, 10X...

Z-Man Finesse TRD, 2.75", Green Pumpkin Orange, 8 pk

Perhaps the best selling and most often imitated softbait in the last decade, the original 2.75" Ned Rig stickworm is still the hands-down favorite among tournament pros and weekend warriors alike, thanks to its floating, ElaZtech® material, 10X...

Z-Man TRD TicklerZ, 2.75", California Craw, 8 pk

The culmination of nearly a decade of testing and tweaking ElaZtech finesse baits, the TicklerZ is arguably the most effective Ned Rig bait ever made. Sporting a thick, dimpled body that mates seamlessly with ShroomZ and NedlockZ™ jigheads, its...

Z-Man TRD TicklerZ, 2.75", The Deal, 8 pk

The culmination of nearly a decade of testing and tweaking ElaZtech finesse baits, the TicklerZ is arguably the most effective Ned Rig bait ever made. Sporting a thick, dimpled body that mates seamlessly with ShroomZ and NedlockZ™ jigheads, its...

Z-Man TRD TicklerZ, 2.75", Bubble Gut, 8 pk

The culmination of nearly a decade of testing and tweaking ElaZtech finesse baits, the TicklerZ is arguably the most effective Ned Rig bait ever made. Sporting a thick, dimpled body that mates seamlessly with ShroomZ and NedlockZ™ jigheads, its...

Z-Man TRD TicklerZ, 2.75", Green Pumpkin Orange, 8 pk

The culmination of nearly a decade of testing and tweaking ElaZtech finesse baits, the TicklerZ is arguably the most effective Ned Rig bait ever made. Sporting a thick, dimpled body that mates seamlessly with ShroomZ and NedlockZ™ jigheads, its...

Z-Man TRD TicklerZ, 2.75", Canada Craw, 8 pk

The culmination of nearly a decade of testing and tweaking ElaZtech finesse baits, the TicklerZ is arguably the most effective Ned Rig bait ever made. Sporting a thick, dimpled body that mates seamlessly with ShroomZ and NedlockZ™ jigheads, its...

Z-Man SwimmerZ, 4", Golden Boy, 4 Pack

Featuring a split belly design and natural laminate color schemes, our SwimmerZ are the softest and toughest swim baits on the market. Sporting the most lifelike swimming action available, SwimmerZ are ideal for fresh- and saltwater swimbait applications...

Z-Man SwimmerZ, 4", Sexy Mullet, 4 Pack

Featuring a split belly design and natural laminate color schemes, our SwimmerZ are the softest and toughest swim baits on the market. Sporting the most lifelike swimming action available, SwimmerZ are ideal for fresh- and saltwater swimbait applications...

Z-Man SwimmerZ, 4", Opening Night, 4 Pack

Featuring a split belly design and natural laminate color schemes, our SwimmerZ are the softest and toughest swim baits on the market. Sporting the most lifelike swimming action available, SwimmerZ are ideal for fresh- and saltwater swimbait applications...

Z-Man SwimmerZ, 4", Shiner, 4 Pack

Featuring a split belly design and natural laminate color schemes, our SwimmerZ are the softest and toughest swim baits on the market. Sporting the most lifelike swimming action available, SwimmerZ are ideal for fresh- and saltwater swimbait applications...

Z-Man TRD TubeZ, 2.75", Green Pumpkin, 6 pk

Engineered with a solid nose for easy rigging on Finesse ShroomZ jigheads, the 2.75" TRD TubeZ exemplifies, quite simply, the perfect Ned Rig-sized tube bait profile that's ideal for both Midwest finesse bass and crappie fishing tactics. It's buoyant...

Z-Man TRD BugZ, 2.75", Hot Craw, 6 pk

Take a proven streamlined creature bait profile, downsize it to a 2.75” size, and mold it from super buoyant 10X Tough ElaZtech® superplastic, and you’ve got a Ned Rig dynamo that comes alive on the bottom, drawing strikes from the most...

Z-Man TRD BugZ, 2.75", Green Pumpkin Orange, 6 pk

Take a proven streamlined creature bait profile, downsize it to a 2.75” size, and mold it from super buoyant 10X Tough ElaZtech® superplastic, and you’ve got a Ned Rig dynamo that comes alive on the bottom, drawing strikes from the most...

Z-Man GOAT ToadZ, 4", Coppertreuse, 3 pk

You designed it, we made it! We set out to create the ultimate ElaZtech® topwater toad, asked for input from our social media followers, and then took their advice to create ultimate buzzing, gurgling, ultra-durable, floating 4” frog—and...

Z-Man GOAT ToadZ, 4", Hot Snakes, 3 pk

You designed it, we made it! We set out to create the ultimate ElaZtech® topwater toad, asked for input from our social media followers, and then took their advice to create ultimate buzzing, gurgling, ultra-durable, floating 4” frog—and...

Z-Man Hard Leg FrogZ, 4", Green Pumpkin, 3pk

Topwater fishing fanatics, rejoice! Our dynamic Hard Leg FrogZ™ produce a lively, paddle foot swimming action. Extremely buoyant--floating even when rigged with the largest of magnum-sized hooks--this four-inch super amphibian is virtually...

Z-Man Hard Leg FrogZ, 4", Mud Minnow, 3pk

Topwater fishing fanatics, rejoice! Our dynamic Hard Leg FrogZ™ produce a lively, paddle foot swimming action. Extremely buoyant--floating even when rigged with the largest of magnum-sized hooks--this four-inch super amphibian is virtually...