Soft Bait

X-Zone GBO Dice Bait, Non-Salted, 13mm, Black, 4pk

The X Zone GBO is based on a concept developed over 2 years to create an innovative design in the dice-style bait category. The GBO features 10 silicone strands, hand-threaded to create a natural...

X-Zone GBO Dice Bait, Non-Salted, 13mm, Pearl Silver Flake, 4pk

The X Zone GBO is based on a concept developed over 2 years to create an innovative design in the dice-style bait category. The GBO features 10 silicone strands, hand-threaded to create a natural...

X-Zone GBO Dice Bait, Non-Salted, 13mm, Green Pumpkin Black Flake, 4pk

The X Zone GBO is based on a concept developed over 2 years to create an innovative design in the dice-style bait category. The GBO features 10 silicone strands, hand-threaded to create a natural...

X-Zone GBO Dice Bait, Non-Salted, 13mm, Green Pumpkin Blue Flake, 4pk

The X Zone GBO is based on a concept developed over 2 years to create an innovative design in the dice-style bait category. The GBO features 10 silicone strands, hand-threaded to create a natural...

X-Zone GBO Dice Bait, Non-Salted, 13mm, Smoke Black Flake, 4pk

The X Zone GBO is based on a concept developed over 2 years to create an innovative design in the dice-style bait category. The GBO features 10 silicone strands, hand-threaded to create a natural...

X-Zone GBO Dice Bait, Non-Salted, 13mm, 309, 4pk

The X Zone GBO is based on a concept developed over 2 years to create an innovative design in the dice-style bait category. The GBO features 10 silicone strands, hand-threaded to create a natural...

Yamamoto 2.5" Fuzzy Nuki, Green Pumpkin Black Flake, 5pk

The Yamatanuki just got fuzzy. The ultimate “heavy plastic” bait has joined the fuzzy bait family, now threaded with str

Yamamoto 3.5" Fuzzy Nuki, Green Pumpkin Blue, 4pk

The Yamatanuki just got fuzzy. The ultimate “heavy plastic” bait has joined the fuzzy bait family, now threaded with str

Yamamoto 4" Fuzzy Senko, Green Pumpkin Black Flake w/Orange Skirt , 5pk

It’s the gold standard by which all stick baits are judged, but fuzzy. The Fuzzy Senko from Yamamoto Baits is exactly what it sounds like. The legendary Senko is now outfitted with

Yamamoto 3.5" Fuzzy Nuki, Green Pumpkin Amber Laminate, 4pk

The Yamatanuki just got fuzzy. The ultimate “heavy plastic” bait has joined the fuzzy bait family, now threaded with str

Yamamoto 4" Fuzzy Senko, Green Pumpkin Black Flake, 5pk

It’s the gold standard by which all stick baits are judged, but fuzzy. The Fuzzy Senko from Yamamoto Baits is exactly what it sounds like. The legendary Senko is now outfitted with

Yamamoto Fuzzy Nut, 1.5", Green Pumpkin Black Flake, 6pk

The Yamamoto Fuzzy Nut appears odd at first glance, but

Yamamoto 4" Fuzzy Senko, Green Pumpkin Purple Green, 5pk

It’s the gold standard by which all stick baits are judged, but fuzzy. The Fuzzy Senko from Yamamoto Baits is exactly what it sounds like. The legendary Senko is now outfitted with

Yamamoto 5" Senko, Chartreuse Shad, 10 Pack

The Senko is a staple in the fishing world. The original soft-plastic stickbait comes in sizes ranging from 3 inches up to 7

Yamamoto 4" Fuzzy Senko, Natural Shad, 5pk

It’s the gold standard by which all stick baits are judged, but fuzzy. The Fuzzy Senko from Yamamoto Baits is exactly what it sounds like. The legendary Senko is now outfitted with

Yamamoto 2.5" Fuzzy Nuki, Baby Bass, 5pk

The Yamatanuki just got fuzzy. The ultimate “heavy plastic” bait has joined the fuzzy bait family, now threaded with str

Yamamoto 4" Fuzzy Senko, Baby Bass, 5pk

It’s the gold standard by which all stick baits are judged, but fuzzy. The Fuzzy Senko from Yamamoto Baits is exactly what it sounds like. The legendary Senko is now outfitted with

Berkley PowerBait MaxScent Hit Worm, 4-1/2", WAtermleon Candy, 10 pk

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic...

Berkley PowerBait MaxScent Flatworm 4.25", Cinnamon Purple, 8 Pack

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic...

X-Zone Hot Shot Minnow, 3.25", Warmouth, 8 Pack

The 3.25" Hot Shot Minnow from X Zone Lures is the newest bait designed by Elite Series Pro, Brandon Palaniuk. It is perfect for Drop Shot, Ned Rig and Ball Head presentations for Bass, Walleye and...

Rapala CrushCity Mayor, 4", Salt/Scent Infused, Sight Flash, 6pk

To lead CrushCity™, you need to be dependable, adaptable and fearless, which is why the The Mayor™ is the perfect candidate to crush big bass. The Mayor™ is a swimbait you can leave tied on all...

Rapala CrushCity Pig Stick, 5", Candy Bug, 8 Pack

The Pigstick's™ captivating shimmy as it descends invites bass to join in the game, enticing them to come play fetch.

Rapala CrushCity Freeloader, 4.25", Salt/Scent Infused, Sight Flash, 6 Pack

The Freeloader™ is the bait you want trailing along for the ride on your spinnerbait, vibrating jig or scrounger.

Savage Gear 3D Magnum Shine Glide Bait, 9", Sexy Baitfish

3D Scanned Details Padded restricted V-Joint Slow Sinking WideGliding action Works in a big speed window  ST66-Xstrong Treble Hooks

Rapala CrushCity Heavy Hitter 4", Comet, 5 Pack

Heavy Hitter™ is the full contact brute you throw into the heaviest cover, to chase the nastiest, biggest fish. Designed to have a large profile and aggressive action to draw strikes from afar.

Pautzke Fire Worms, Garlic Scented, Yellow, 15pk

X-Zone Neko Ned Zone, 4.25", Summer Craw, 7 Pack

Berkley Gulp Alive! 1" Minnow, Black Shad, Jar, 2.1 oz

Gibbs Delta Gooey Bob, Sampler Pack, 10 pk

The Delta Gooey Bobs are excellent for Salmon or Steelhead fishing. Made from resin that has a lifelike feel, the Gooey Bobs resemble a spawn sack. Sampler pack includes 3 different colours. Packed...

Mister Twister 3" Meeny Curly Tail, Orange, 25pk

This is the original Curly Tail® lure. A generation of fishermen have been catching record fish on the versatile Mister Twister® Curly Tail®. It can be rigged with jigheads as heavy as 3/8 oz. To...

Mister Twister 3" Meeny Curly Tail, Chartreuse Silver Flake, 25pk

This is the original Curly Tail® lure. A generation of fishermen have been catching record fish on the versatile Mister Twister® Curly Tail®. It can be rigged with jigheads as heavy as 3/8 oz. To...

Mister Twister 3" Meeny Curly Tail, Chartreuse Red Flake, 25pk

This is the original Curly Tail® lure. A generation of fishermen have been catching record fish on the versatile Mister Twister® Curly Tail®. It can be rigged with jigheads as heavy as 3/8 oz. To...

Mister Twister 4" Double Tail, Blue Sapphire, 10pk

Twice the attraction. Tied to a round jighead, or attached as a trailer to a weedless spoon, spinner or spinner bait, the Double Tail provides double the action. Giving new life to a classic Mister...

Mister Twister 4" Double Tail, Black, 10pk

Twice the attraction. Tied to a round jighead, or attached as a trailer to a weedless spoon, spinner or spinner bait, the Double Tail provides double the action. Giving new life to a classic Mister...

Mister Twister 4" Double Tail, White Pearl, 10pk

Twice the attraction. Tied to a round jighead, or attached as a trailer to a weedless spoon, spinner or spinner bait, the Double Tail provides double the action. Giving new life to a classic Mister...

Mister Twister 4" Double Tail, Pumpkin Pepper, 10pk

Twice the attraction. Tied to a round jighead, or attached as a trailer to a weedless spoon, spinner or spinner bait, the Double Tail provides double the action. Giving new life to a classic Mister...

Mister Twister 4" Double Tail, Chartreuse Silver Flake, 10pk

Twice the attraction. Tied to a round jighead, or attached as a trailer to a weedless spoon, spinner or spinner bait, the Double Tail provides double the action. Giving new life to a classic Mister...

Yamamoto Fuzzy Nut, 1.5", Green Pumpkin Black Flake w/Orange Skirt, 6pk

The Yamamoto Fuzzy Nut appears odd at first glance, but

Yamamoto Fuzzy Nut, 1.5", Watermelon Black & Red, 6pk

The Yamamoto Fuzzy Nut appears odd at first glance, but

Yamamoto Fuzzy Nut, 1.5", Natural Shad, 6pk

The Yamamoto Fuzzy Nut appears odd at first glance, but

Yamamoto Fuzzy Nut, 1.5", Green Pumpkin Purple Copper, 6pk

The Yamamoto Fuzzy Nut appears odd at first glance, but

Yamamoto Fuzzy Nut, 1.5", Baby Bass, 6pk

The Yamamoto Fuzzy Nut appears odd at first glance, but

Rapala CrushCity The Jerk 3.75", Baitfish, 7 Pack

This fork-tail jerk minnow takes the baitfish profile to the next level, featuring precise details and a tail that quivers with the slightest current or rod twitch. Its erratic, darting action -...

Rapala CrushCity The Jerk 3.75", Electric Shad, 7 Pack

This fork-tail jerk minnow takes the baitfish profile to the next level, featuring precise details and a tail that quivers with the slightest current or rod twitch. Its erratic, darting action -...

Rapala CrushCity Mooch Minnow, 3.5", Black N Blue, 6 Pack

The Mooch Minnow™ combines the best features of both a minnow-style bait and a swimbait. The Mooch Minnow is a dominant mid-strolling (Shake-n-Bake) presentation when rigged on a ball head jig and...

Rapala CrushCity Pig Stick, 5", Plum, 8 Pack

The Pigstick's™ captivating shimmy as it descends invites bass to join in the game, enticing them to come play fetch.

Rapala CrushCity Pig Stick, 5", Green Pumpkin, 8 Pack

The Pigstick's™ captivating shimmy as it descends invites bass to join in the game, enticing them to come play fetch.

Rapala CrushCity Pig Stick, 5", Green Pumpkin Chartreuse Pepper , 8 Pack

The Pigstick's™ captivating shimmy as it descends invites bass to join in the game, enticing them to come play fetch.

Rapala CrushCity Pig Stick, 5", Black Blue Flake, 8 Pack

The Pigstick's™ captivating shimmy as it descends invites bass to join in the game, enticing them to come play fetch.

Rapala CrushCity Mooch Minnow, 4.5", Chatreuse Pearl, 5 Pack

The Mooch Minnow™ combines the best features of both a minnow-style bait and a swimbait. The Mooch Minnow is a dominant mid-strolling (Shake-n-Bake) presentation when rigged on a ball head jig and...

Rapala CrushCity Mooch Minnow, 4.5", Black, 5 Pack

The Mooch Minnow™ combines the best features of both a minnow-style bait and a swimbait. The Mooch Minnow is a dominant mid-strolling (Shake-n-Bake) presentation when rigged on a ball head jig and...

Rapala CrushCity Mooch Minnow, 4.5", Albino Shad, 5 Pack

The Mooch Minnow™ combines the best features of both a minnow-style bait and a swimbait. The Mooch Minnow is a dominant mid-strolling (Shake-n-Bake) presentation when rigged on a ball head jig and...