Soft Bait

Mister Twister 1.5" Tri-Colour Mini Tube, Black/Red/White, 12pk

Mister Twister®'s new 1-1/2" Tri-Color Mini Tube is perfect for trout & panfish!

Mister Twister 3" Meeny Curly Tail, Orange, 25pk

This is the original Curly Tail® lure. A generation of fishermen have been catching record fish on the versatile Mister Twister® Curly Tail®. It can be rigged with jigheads as heavy as 3/8 oz. To fish deep, or with a spinner form to fish the...

Mister Twister 3" Meeny Curly Tail, Chartreuse Silver Flake, 25pk

This is the original Curly Tail® lure. A generation of fishermen have been catching record fish on the versatile Mister Twister® Curly Tail®. It can be rigged with jigheads as heavy as 3/8 oz. To fish deep, or with a spinner form to fish the...

Mister Twister 3" Meeny Curly Tail, Chartreuse Red Flake, 25pk

This is the original Curly Tail® lure. A generation of fishermen have been catching record fish on the versatile Mister Twister® Curly Tail®. It can be rigged with jigheads as heavy as 3/8 oz. To fish deep, or with a spinner form to fish the...

Mister Twister 4" Double Tail, Blue Sapphire, 10pk

Twice the attraction. Tied to a round jighead, or attached as a trailer to a weedless spoon, spinner or spinner bait, the Double Tail provides double the action. Giving new life to a classic Mister Twister lure that has been regularly used by fisherman...

Mister Twister 4" Double Tail, Black, 10pk

Twice the attraction. Tied to a round jighead, or attached as a trailer to a weedless spoon, spinner or spinner bait, the Double Tail provides double the action. Giving new life to a classic Mister Twister lure that has been regularly used by fisherman...

Mister Twister 4" Double Tail, White Pearl, 10pk

Twice the attraction. Tied to a round jighead, or attached as a trailer to a weedless spoon, spinner or spinner bait, the Double Tail provides double the action. Giving new life to a classic Mister Twister lure that has been regularly used by fisherman...

Mister Twister 4" Double Tail, Pumpkin Pepper, 10pk

Twice the attraction. Tied to a round jighead, or attached as a trailer to a weedless spoon, spinner or spinner bait, the Double Tail provides double the action. Giving new life to a classic Mister Twister lure that has been regularly used by fisherman...

Mister Twister 4" Double Tail, Chartreuse Silver Flake, 10pk

Twice the attraction. Tied to a round jighead, or attached as a trailer to a weedless spoon, spinner or spinner bait, the Double Tail provides double the action. Giving new life to a classic Mister Twister lure that has been regularly used by fisherman...

Yamamoto UNI, Green Pumpkin Purple Copper Flake, 1 pk

The Yamamoto Uni is designed to be irresistible to bass. A TPE urchin-style bait, the Uni features bulbed appendages that catch water and shimmy with each twitch of the rod tip, falling with a very lifelike quiver. The custom Yamamoto TPE formula allows...

Yamamoto UNI, Natural Shad, 1 pk

The Yamamoto Uni is designed to be irresistible to bass. A TPE urchin-style bait, the Uni features bulbed appendages that catch water and shimmy with each twitch of the rod tip, falling with a very lifelike quiver. The custom Yamamoto TPE formula allows...

Yamamoto UNI, Baby Bass, 1 pk

The Yamamoto Uni is designed to be irresistible to bass. A TPE urchin-style bait, the Uni features bulbed appendages that catch water and shimmy with each twitch of the rod tip, falling with a very lifelike quiver. The custom Yamamoto TPE formula allows...

Yamamoto UNI, Green Pumpkin Purple Green Flake, 1 pk

The Yamamoto Uni is designed to be irresistible to bass. A TPE urchin-style bait, the Uni features bulbed appendages that catch water and shimmy with each twitch of the rod tip, falling with a very lifelike quiver. The custom Yamamoto TPE formula allows...

Yamamoto UNI, Fading Watermelon, 1 pk

The Yamamoto Uni is designed to be irresistible to bass. A TPE urchin-style bait, the Uni features bulbed appendages that catch water and shimmy with each twitch of the rod tip, falling with a very lifelike quiver. The custom Yamamoto TPE formula allows...

Yamamoto UNI, Black W/Large Blue Flake, 1 pk

The Yamamoto Uni is designed to be irresistible to bass. A TPE urchin-style bait, the Uni features bulbed appendages that catch water and shimmy with each twitch of the rod tip, falling with a very lifelike quiver. The custom Yamamoto TPE formula allows...

Yamamoto Fuzzy Nut, 1.5", Green Pumpkin Black Flake w/Chartreuse Skirt, 6pk

The Yamamoto Fuzzy Nut appears odd at first glance, but once you see it in the water and see how the fish react to it, you’ll look at it in an all-new light. The 1.5" Fuzzy Nut lives up to its name thanks to its threaded skirt material providing a...

Yamamoto Fuzzy Nut, 1.5", Green Pumpkin Black Flake w/Orange Skirt, 6pk

The Yamamoto Fuzzy Nut appears odd at first glance, but once you see it in the water and see how the fish react to it, you’ll look at it in an all-new light. The 1.5" Fuzzy Nut lives up to its name thanks to its threaded skirt material providing a...

Yamamoto Fuzzy Nut, 1.5", Watermelon Black & Red, 6pk

The Yamamoto Fuzzy Nut appears odd at first glance, but once you see it in the water and see how the fish react to it, you’ll look at it in an all-new light. The 1.5" Fuzzy Nut lives up to its name thanks to its threaded skirt material providing a...

Yamamoto Fuzzy Nut, 1.5", Dark Green Pumpkin / Amber Laminate, 6pk

The Yamamoto Fuzzy Nut appears odd at first glance, but once you see it in the water and see how the fish react to it, you’ll look at it in an all-new light. The 1.5" Fuzzy Nut lives up to its name thanks to its threaded skirt material providing a...

Yamamoto Fuzzy Nut, 1.5", Natural Shad, 6pk

The Yamamoto Fuzzy Nut appears odd at first glance, but once you see it in the water and see how the fish react to it, you’ll look at it in an all-new light. The 1.5" Fuzzy Nut lives up to its name thanks to its threaded skirt material providing a...

Yamamoto Fuzzy Nut, 1.5", Green Pumpkin Purple Copper, 6pk

The Yamamoto Fuzzy Nut appears odd at first glance, but once you see it in the water and see how the fish react to it, you’ll look at it in an all-new light. The 1.5" Fuzzy Nut lives up to its name thanks to its threaded skirt material providing a...

Yamamoto Fuzzy Nut, 1.5", Baby Bass, 6pk

The Yamamoto Fuzzy Nut appears odd at first glance, but once you see it in the water and see how the fish react to it, you’ll look at it in an all-new light. The 1.5" Fuzzy Nut lives up to its name thanks to its threaded skirt material providing a...

Yamamoto 5" Fuzzy Senko, Green Pumpkin Purple Green, 4pk

It’s the gold standard by which all stick baits are judged, but fuzzy. The Fuzzy Senko from Yamamoto Baits is exactly what it sounds like. The legendary Senko is now outfitted with threaded fine skirt material to create a new profile and...

Rapala CrushCity The Jerk 3.75", Baitfish, 7 Pack

This fork-tail jerk minnow takes the baitfish profile to the next level, featuring precise details and a tail that quivers with the slightest current or rod twitch. Its erratic, darting action - whether rigged on a worm hook moped on a jig, or set on a...

Rapala CrushCity The Jerk 3.75", Electric Shad, 7 Pack

This fork-tail jerk minnow takes the baitfish profile to the next level, featuring precise details and a tail that quivers with the slightest current or rod twitch. Its erratic, darting action - whether rigged on a worm hook moped on a jig, or set on a...

Rapala CrushCity Mooch Minnow, 3.5", Black N Blue, 6 Pack

The Mooch Minnow™ combines the best features of both a minnow-style bait and a swimbait. The Mooch Minnow is a dominant mid-strolling (Shake-n-Bake) presentation when rigged on a ball head jig and seamlessly transitions to a drop shot rig. Smart...

Rapala CrushCity Pig Stick, 5", Plum, 8 Pack

The Pigstick's™ captivating shimmy as it descends invites bass to join in the game, enticing them to come play fetch. Extra Salt Content Provides Excellent “Shimmy” Action on the Fall Integrated Slot for VMC Crossover Rings to...

Rapala CrushCity Pig Stick, 5", Green Pumpkin, 8 Pack

The Pigstick's™ captivating shimmy as it descends invites bass to join in the game, enticing them to come play fetch. Extra Salt Content Provides Excellent “Shimmy” Action on the Fall Integrated Slot for VMC Crossover Rings to...

Rapala CrushCity Pig Stick, 5", Green Pumpkin Chartreuse Pepper , 8 Pack

The Pigstick's™ captivating shimmy as it descends invites bass to join in the game, enticing them to come play fetch. Extra Salt Content Provides Excellent “Shimmy” Action on the Fall Integrated Slot for VMC Crossover Rings to...

Rapala CrushCity Pig Stick, 5", Black Blue Flake, 8 Pack

The Pigstick's™ captivating shimmy as it descends invites bass to join in the game, enticing them to come play fetch. Extra Salt Content Provides Excellent “Shimmy” Action on the Fall Integrated Slot for VMC Crossover Rings to...

Rapala CrushCity Mooch Minnow, 4.5", Chatreuse Pearl, 5 Pack

The Mooch Minnow™ combines the best features of both a minnow-style bait and a swimbait. The Mooch Minnow is a dominant mid-strolling (Shake-n-Bake) presentation when rigged on a ball head jig and seamlessly transitions to a drop shot rig. Smart...

Rapala CrushCity Mooch Minnow, 4.5", Black, 5 Pack

The Mooch Minnow™ combines the best features of both a minnow-style bait and a swimbait. The Mooch Minnow is a dominant mid-strolling (Shake-n-Bake) presentation when rigged on a ball head jig and seamlessly transitions to a drop shot rig. Smart...

Rapala CrushCity Mooch Minnow, 4.5", Albino Shad, 5 Pack

The Mooch Minnow™ combines the best features of both a minnow-style bait and a swimbait. The Mooch Minnow is a dominant mid-strolling (Shake-n-Bake) presentation when rigged on a ball head jig and seamlessly transitions to a drop shot rig. Smart...

Rapala CrushCity Mooch Minnow, 4.5", Perch, 5 Pack

The Mooch Minnow™ combines the best features of both a minnow-style bait and a swimbait. The Mooch Minnow is a dominant mid-strolling (Shake-n-Bake) presentation when rigged on a ball head jig and seamlessly transitions to a drop shot rig. Smart...

Rapala CrushCity Salted Nedroll, 3.25", Ox Blood Red, 7 pk

When a larger profile is needed for finesse fishing, the Salted NedRoll™ delivers the perfect bite. Made from durable, floating Super TPE and enhanced with extra salt and scent, it provides a natural presentation on drop shot and Ned rig setups...

Rapala CrushCity Salted Nedroll, 3.25", Green Pumpkin Goby, 7 pk

When a larger profile is needed for finesse fishing, the Salted NedRoll™ delivers the perfect bite. Made from durable, floating Super TPE and enhanced with extra salt and scent, it provides a natural presentation on drop shot and Ned rig setups...

Rapala CrushCity Salted Nedroll, 3.25", Green Pumpkin Blue, 7 pk

When a larger profile is needed for finesse fishing, the Salted NedRoll™ delivers the perfect bite. Made from durable, floating Super TPE and enhanced with extra salt and scent, it provides a natural presentation on drop shot and Ned rig setups...

Rapala CrushCity Salted Nedroll, 3.25", Black, 7 pk

When a larger profile is needed for finesse fishing, the Salted NedRoll™ delivers the perfect bite. Made from durable, floating Super TPE and enhanced with extra salt and scent, it provides a natural presentation on drop shot and Ned rig setups...

Rapala CrushCity Mayor, 2.5", Purpledescent, 8pk

To lead CrushCity™, you need to be dependable, adaptable and fearless, which is why the The Mayor™ is the perfect candidate to crush big bass. The Mayor™ is a swimbait you can leave tied on all season long to handle almost any situation...

Rapala CrushCity Mayor, 2.5", Hot Flash, 8pk

To lead CrushCity™, you need to be dependable, adaptable and fearless, which is why the The Mayor™ is the perfect candidate to crush big bass. The Mayor™ is a swimbait you can leave tied on all season long to handle almost any situation...

Rapala CrushCity Mayor, 2.5", Hot Firecracker, 8pk

To lead CrushCity™, you need to be dependable, adaptable and fearless, which is why the The Mayor™ is the perfect candidate to crush big bass. The Mayor™ is a swimbait you can leave tied on all season long to handle almost any situation...

Rapala CrushCity Mayor, 2.5", Green Perch, 8pk

To lead CrushCity™, you need to be dependable, adaptable and fearless, which is why the The Mayor™ is the perfect candidate to crush big bass. The Mayor™ is a swimbait you can leave tied on all season long to handle almost any situation...

Rapala CrushCity Mayor, 2.5", Black Gold, 8pk

To lead CrushCity™, you need to be dependable, adaptable and fearless, which is why the The Mayor™ is the perfect candidate to crush big bass. The Mayor™ is a swimbait you can leave tied on all season long to handle almost any situation...

Rapala CrushCity Mayor, 2.5", Black Blue Green Pumpkin, 8pk

To lead CrushCity™, you need to be dependable, adaptable and fearless, which is why the The Mayor™ is the perfect candidate to crush big bass. The Mayor™ is a swimbait you can leave tied on all season long to handle almost any situation...

Rapala CrushCity Pig Stick, 5", Tilapia Magic, 8 Pack

The Pigstick's™ captivating shimmy as it descends invites bass to join in the game, enticing them to come play fetch. Extra Salt Content Provides Excellent “Shimmy” Action on the Fall Integrated Slot for VMC Crossover Rings to...

Rapala CrushCity The Jerk 7", Pearl White, 3 Pack

This fork-tail jerk minnow takes the baitfish profile to the next level, featuring precise details and a tail that quivers with the slightest current or rod twitch. Its erratic, darting action - whether rigged on a worm hook moped on a jig, or set on a...

Rapala CrushCity Bronco Bug, 4", Bama Craw, 6 Pack

The most unique offering in the CrushCity™ lineup, the Bronco Bug™ offers a body with actions that most bass haven’t seen before. Double-sided ribs allow the angler to rig either side of bait to maximize usage. Hinged arms create...

Rapala CrushCity Bronco Bug, 4", Chile Craw, 6 Pack

The most unique offering in the CrushCity™ lineup, the Bronco Bug™ offers a body with actions that most bass haven’t seen before. Double-sided ribs allow the angler to rig either side of bait to maximize usage. Hinged arms create...

Rapala CrushCity Mayor, 4", Salt/Scent Infused, Green Pumpkin Disco, 6pk

To lead CrushCity™, you need to be dependable, adaptable and fearless, which is why the The Mayor™ is the perfect candidate to crush big bass. The Mayor™ is a swimbait you can leave tied on all season long to handle almost any situation...

Rapala CrushCity The Jerk 3.75", Purpledescent, 7 Pack

This fork-tail jerk minnow takes the baitfish profile to the next level, featuring precise details and a tail that quivers with the slightest current or rod twitch. Its erratic, darting action - whether rigged on a worm hook moped on a jig, or set on a...

Rapala CrushCity The Jerk 3.75", Green Pumpkin Disco, 7 Pack

This fork-tail jerk minnow takes the baitfish profile to the next level, featuring precise details and a tail that quivers with the slightest current or rod twitch. Its erratic, darting action - whether rigged on a worm hook moped on a jig, or set on a...

Rapala CrushCity The Jerk 3.75", Goby, 7 Pack

This fork-tail jerk minnow takes the baitfish profile to the next level, featuring precise details and a tail that quivers with the slightest current or rod twitch. Its erratic, darting action - whether rigged on a worm hook moped on a jig, or set on a...