Soft Bait

Rapala CrushCity Heavy Hitter 3" Perch, 6 Pack

Heavy Hitter™ is the full contact brute you throw into the heaviest cover, to chase the nastiest, biggest fish. Designed to have a large profile and aggressive action to draw strikes from afar. Super TPE (Thermoplastic Elastomer) - Floating...

Rapala CrushCity Heavy Hitter 3", Baitfish

Heavy Hitter™ is the full contact brute you throw into the heaviest cover, to chase the nastiest, biggest fish. Designed to have a large profile and aggressive action to draw strikes from afar. Super TPE (Thermoplastic Elastomer) - Floating...

Rapala CrushCity Cleanup Craw, 3.5", Salt/Scent Infused, Watermelon Red, 7 Pack

Like all CrushCity™ baits, the Cleanup Craw™ was crafted from the mind of Jacob Wheeler to make his dream craw bait. At 3.5 inches long, the Cleanup Craw™ is the ultimate bass snack. Tight Kicking Action Claws Perfect for...

Rapala CrushCity Cleanup Craw, 3.5", Salt/Scent Infused, Green Pumpkin Blue Pearl, 7 Pack

Like all CrushCity™ baits, the Cleanup Craw™ was crafted from the mind of Jacob Wheeler to make his dream craw bait. At 3.5 inches long, the Cleanup Craw™ is the ultimate bass snack. Tight Kicking Action Claws Perfect for...

Rapala CrushCity Cleanup Craw, 3.5", Salt/Scent Infused, California Craw, 7 Pack

Like all CrushCity™ baits, the Cleanup Craw™ was crafted from the mind of Jacob Wheeler to make his dream craw bait. At 3.5 inches long, the Cleanup Craw™ is the ultimate bass snack. Tight Kicking Action Claws Perfect for...

Rapala CrushCity Cleanup Craw, 3.5", Salt/Scent Infused, Black N Blue, 7 Pack

Like all CrushCity™ baits, the Cleanup Craw™ was crafted from the mind of Jacob Wheeler to make his dream craw bait. At 3.5 inches long, the Cleanup Craw™ is the ultimate bass snack.   Tight Kicking Action Claws Perfect for...

X Zone

The NEW X Zone Pro Series 2.75 Swammer Swimbait for proven fish catching design and features. The New 2.75" size is made with our innovative rib design, soft curved ribbed sides, a unique three-dimensional paddle tail with a keel...

X Zone2.75" Swammer, Chartreuse Pearl, 8 Pack

The NEW X Zone Pro Series 2.75 Swammer Swimbait for proven fish catching design and features. The New 2.75" size is made with our innovative rib design, soft curved ribbed sides, a unique three-dimensional paddle tail with a keel...

X Zone 2.75" Swammer, Sexy Shad, 8 Pack

The NEW X Zone Pro Series 2.75 Swammer Swimbait for proven fish catching design and features. The New 2.75" size is made with our innovative rib design, soft curved ribbed sides, a unique three-dimensional paddle tail with a keel...

X Zone 2.75" Swammer, Perch, 8 Pack

The NEW X Zone Pro Series 2.75 Swammer Swimbait for proven fish catching design and features. The New 2.75" size is made with our innovative rib design, soft curved ribbed sides, a unique three-dimensional paddle tail with a keel...

X Zone 2.75" Scented Stealth Minnow, Bass Candy, 9 Pack

The X Zone Lures Stealth Finesse Series Stealth Minnow is 2.75” and versatile enough to use in a variety of presentations. It is made with a unique blend of soft plastic ingredients that allows this bait to sit perfectly horizontal...

X Zone2.75" Scented Stealth Minnow, Pro Blue Red Pearl, 9 Pack

The X Zone Lures Stealth Finesse Series Stealth Minnow is 2.75” and versatile enough to use in a variety of presentations. It is made with a unique blend of soft plastic ingredients that allows this bait to sit perfectly horizontal...

X Zone 2.75" Scented Stealth Minnow, Watermelon Shad, 9 Pack

The X Zone Lures Stealth Finesse Series Stealth Minnow is 2.75” and versatile enough to use in a variety of presentations. It is made with a unique blend of soft plastic ingredients that allows this bait to sit perfectly horizontal...

X Zone 2.25" Scented Stealth Tube, Green Pumpkin Black Flake

The X Zone Lures Stealth Finesse Series Stealth Tube is 2.25” and works excellent when bass and super finicky and will not bite a larger tube. It is made with from high quality plastics and loaded with salt. This tube is made with a...

X Zone 2.25" Scented Stealth Tube, Dark Melon Purple, 8 Pack

The X Zone Lures Stealth Finesse Series Stealth Tube is 2.25” and works excellent when bass and super finicky and will not bite a larger tube. It is made with from high quality plastics and loaded with salt. This tube is made with a...

X Zone 2.25" Scented Stealth Tube, 309, 8 Pack

The X Zone Lures Stealth Finesse Series Stealth Tube is 2.25” and works excellent when bass and super finicky and will not bite a larger tube. It is made with from high quality plastics and loaded with salt. This tube is made with a...

X Zone 2.5" Scented Stealth Craw, 309, 6 Pack

The X Zone Lures Stealth Finesse Series Stealth Craw is 2.5” and is an ultra realistic crawfish profile that is made with X Zone’s special blend of soft plastic ingredients that allows the claws to float mimicking the...

X Zone 2.5" Scented Stealth Craw, Black Blue Flake, 6 Pack

The X Zone Lures Stealth Finesse Series Stealth Craw is 2.5” and is an ultra realistic crawfish profile that is made with X Zone’s special blend of soft plastic ingredients that allows the claws to float mimicking the...

X Zone 2.5" Scented Stealth Craw, Grass Craw, 6 Pack

The X Zone Lures Stealth Finesse Series Stealth Craw is 2.5” and is an ultra realistic crawfish profile that is made with X Zone’s special blend of soft plastic ingredients that allows the claws to float mimicking the...

X Zone 2.5" Scented Stealth Craw, Big Limit, 6 Pack

The X Zone Lures Stealth Finesse Series Stealth Craw is 2.5” and is an ultra realistic crawfish profile that is made with X Zone’s special blend of soft plastic ingredients that allows the claws to float mimicking the...

X Zone 2.25" Scented Stealth Tube, Touchdown, 6 Pack

The X Zone Lures Stealth Finesse Series Stealth Tube is 2.25” and works excellent when bass and super finicky and will not bite a larger tube. It is made with from high quality plastics and loaded with salt. This tube is made with a...

X Zone 2.25" Scented Stealth Tube, Great Lakes Sand, 8 Pack

The X Zone Lures Stealth Finesse Series Stealth Tube is 2.25” and works excellent when bass and super finicky and will not bite a larger tube. It is made with from high quality plastics and loaded with salt. This tube is made with a...

Z-Man Mulletron, LT 6", Mossback

Voted the Best New Saltwater Soft Bait at the 2023 ICAST show for good reason, an innovative top hook line-through harness, true-to-life mullet profile, photo printed realism, and 10X Tough ElaZtech® construction set the Mulletron LT apart from other...

Berkley PowerBait Power Honey Worm, 1", 55 per Jar Natural

Features: Berkley PowerBait Honey Worms are specially formulated for all panfish species. Emulates insect larvae on which many fish feed Great for ice fishing and open water bobber fishing The PowerBait Honey worms are full of the flavors that the...

Savage Gear 4Play Pro 5" 3/4oz Golden Shiner

Savage Gear 4P-135-GS 4Play Pro 5" 3/4oz Golden Shiner

Savage Gear 4Play Pro 5" 3/4oz Sexy Baitfish

A favorite of anglers that need to entice a fish to react, the 4Play Pro delivers an irresistible S-curve swimming action which excels at stop and go presentations. The 4Play will turn heads below and above the water PHP Colors Hard Abs Body With PVC...

Berkley Cull Shad 6" Sight Flash

Cull up with the Berkley PowerBait® CullShad. Taking shallow water swim-baiting to a new level, the CullShad combines big profile drawing power with proprietary Honey Comb Technology for next-level action and durability. Additionally the smart...

Berkley Cull Shad 6" Green Pumpkin Pearl White

Cull up with the Berkley PowerBait® CullShad. Taking shallow water swim-baiting to a new level, the CullShad combines big profile drawing power with proprietary Honey Comb Technology for next-level action and durability. Additionally the smart...

Mister Twister 2" Teenie Curly Tail Multi-Color, Neon Pink Flake, 15 Pack

Here's the perfect soft plastic lure in a great selection of colors for almost all game fish. It can be rigged on a standard round jighead or attached to a spinner form for flash and vibration. Deadly on slab crappie and smallmouth.

Mister Twister Sassy Stingum Bait 2-1/4" Cajun Cricket, 12 Pack

The Mister Twister 2¼ inch Sassy Stingum is made with a super soft formula that allows the lure to give off maximum action in the water. This life-like action is what can turn a slow day of fishing into a fishing frenzy in no time. The key to the...

Mister Twister Sassy Stingum Bait 2-1/4" Double Silver Rainbow, 12 Pack

The Mister Twister 2¼ inch Sassy Stingum is made with a super soft formula that allows the lure to give off maximum action in the water. This life-like action is what can turn a slow day of fishing into a fishing frenzy in no time. The key to the...

Mister Twister 2" Teenie Curly Tail, White, 25 Pack

Here's the perfect soft plastic lure in a great selection of colors for almost all game fish. It can be rigged on a standard round jighead or attached to a spinner form for flash and vibration. Deadly on slab crappie and smallmouth.

Mister Twister 4" Twister Tail Chartreuse Red Flake, 10 Pack

Mister Twister 4TSF20-10RS 4" Twister Tail / Chartreuse Red Flake                    

Mister Twister 4" Twister Tail Multi-Color Brown/Orange Tail, 10 Pack

This is the original fish catcher other plastic lures have tried so hard to imitate. Rig it anyway you can imagine. The action of the original Mister Twister can't be beat. It's ideal for all game fish. The color selection is nothing short of tremendous...

Yakima Bait Flatfish Wiggling Plug, #F-2, 1", #12 Single Hook, Bleeding Frog

• Multi-Specie Design• Round Bend Treble Hook• Strong Stainless Split Ring• 2X Hook Strength

Yakima Bait Flatfish Wiggling Plug, #F-2, 1", #12 Single Hook, Black And Yellow And Silver Flake

• Multi-Specie Design• Round Bend Treble Hook• Strong Stainless Split Ring• 2X Hook Strength

Storm 360 GT Searchbait, 4 1/2" 1/4 Oz Pre Rigged, Herring, 3 Pack

The 360GT Searchbait® Swimmer has a molded diving lip that adds crankbait action and depth control. Exclusive VMC Coastal Black hook with extended “leg” on line tie to further enhance action. 60° angle keeps lure swimming in the...

Storm 360 GT Searchbait, 5 1/2" 3/8 Oz Pre Rigged, Pearl Ice, 3 Pack

Featuring a one-of-a-kind design, the Storm 360GT Searchbait Swimmer Jig combines a soft swimbait with a crankbait's action. The swimming lip molded into the jig head adds that signature crankbait action and depth control to the soft bait. This Swimmer...

Storm 360 GT Searchbait, 3 1/2" 1/8 Oz Pre Rigged, Gaga, 3 Pack

The 360GT Searchbait® Swimmer has a molded diving lip that adds crankbait action and depth control. Exclusive VMC® Coastal Black® hook with extended “leg” on line tie to further enhance action. 60° angle keeps lure swimming...

Storm 360 GT Searchbait, 4 1/2" 1/4 Oz Pre Rigged, Volunteer, 3 Pack

The 360GT Searchbait® Swimmer has a molded diving lip that adds crankbait action and depth control. Exclusive VMC® Coastal Black® hook with extended “leg” on line tie to further enhance action. 60° angle keeps lure swimming...

Storm 360GT Searchbait Bodies 3 1/2" Smelt 6 Pack

GT360 Bodies feature a toe-in boot tail design that ensures incredible action at every speed. Model SBB35 (3-1/2") fits 360GT Jig Model SJG35 (1/8 oz.). Model SBB45 (4-1/2") fits 360GT Jig Model SJG45 (1/4 oz.). Model SBB55 (5-1/2") fits 360GT Jig Model...

Storm 360GT Searchbait Bodies 4 1/2" Smokin' Ghost, 6 Pack

GT360 Bodies feature a toe-in boot tail design that ensures incredible action at every speed. Model SBB35 (3-1/2") fits 360GT Jig Model SJG35 (1/8 oz.). Model SBB45 (4-1/2") fits 360GT Jig Model SJG45 (1/4 oz.). Model SBB55 (5-1/2") fits 360GT Jig Model...

Storm 360GT Searchbait Bodies 4 1/2" Volunteer, 6 Pack

GT360 Bodies feature a toe-in boot tail design that ensures incredible action at every speed. Model SBB35 (3-1/2") fits 360GT Jig Model SJG35 (1/8 oz.). Model SBB45 (4-1/2") fits 360GT Jig Model SJG45 (1/4 oz.). Model SBB55 (5-1/2") fits 360GT Jig Model...

Yum Dinger Soft Plastic Worm 5", Bourbon Berry , 8 Pack

The YUM Dinger was designed to be fished in a variety of ways, Texas rigged, wacky style, on a Carolina rig and even pitched into heavy cover. This soft plastic bait presents a very subtle life-like action that even highly pressured fish can't resist.

Yum Dinger Soft Plastic Worm 5", Pumpkin Pepper/Green Flake, 8 Pack

The YUM Dinger was designed to be fished in a variety of ways, Texas rigged, wacky style, on a Carolina rig and even pitched into heavy cover. This soft plastic bait presents a very subtle life-like action that even highly pressured fish can't resist.

Yum Dinger Soft Plastic Worm 5", Oxblood /Red Flake, 8 Pack

The YUM Dinger was designed to be fished in a variety of ways, Texas rigged, wacky style, on a Carolina rig and even pitched into heavy cover. This soft plastic bait presents a very subtle life-like action that even highly pressured fish can't resist.

Z-Man Billy Goat 4.25" Canada Craw, 3 Pack

Twin action tails incorporate unique curved paddle tail design found on other popular Z-Man lures Produces thumping action at all retrieve speeds and even on the fall 10X Tough ElaZtech construction provides for extreme durability and buoyancy Extremely...

Apex Salted Mini Tubes, 1.5" Pink/Chartreuse Glitter, 15 Pack

Apex Salted Mini Tubes, 1.5" Yellow/White, 15 Pack

Apex Salted Mini Tubes, 1.5" Orange/Chartreuse, 15 Pack

Apex Salted Mini Tubes, 1.5". Red/Chartreuse, 15 Pack

Bobby Garland Mo' Glo Slab Slay'R 2", Screamer, 12 Pack

Brighten up your prospects when it's time to get tough on crappie with the Bobby Garland Mo' Glo Slab Slay'r baits. Featuring a super-glow formulation for irresistible appeal, the Mo' Glo Slab Slay'r offers a deadly combination of a ribbed yet solid body...