Soft Bait

Z-Man GOAT ToadZ, 4", Hot Snakes, 3 pk

You designed it, we made it! We set out to create the ultimate ElaZtech® topwater toad, asked for input from our social media followers, and then took their advice to create ultimate buzzing,...

Z-Man Hard Leg FrogZ, 4", Green Pumpkin, 3pk

Topwater fishing fanatics, rejoice! Our dynamic Hard Leg FrogZ™ produce a lively, paddle foot swimming action. Extremely buoyant--floating even when rigged with the largest of magnum-sized...

Z-Man Hard Leg FrogZ, 4", Mud Minnow, 3pk

Topwater fishing fanatics, rejoice! Our dynamic Hard Leg FrogZ™ produce a lively, paddle foot swimming action. Extremely buoyant--floating even when rigged with the largest of magnum-sized...

Z-Man Hard Leg FrogZ, 4", Redbone, 3pk

Topwater fishing fanatics, rejoice! Our dynamic Hard Leg FrogZ™ produce a lively, paddle foot swimming action. Extremely buoyant--floating even when rigged with the largest of magnum-sized...

ZMan Swimmerz 6" Swim Bait, Bad Shad, 3 Pack

Featuring a split belly design and natural laminate color schemes, our SwimmerZ are the softest and toughest swim baits on the market. Sporting the most lifelike swimming action available, SwimmerZ...

Z-Man Diezel Minnowz 4", Firecraw, 5 Pack

Unparalleled softness, action, and ElaZtech durability merge to create the most bulletproof swimbait on the market. Inspired by Z-Man's renowned three-inch MinnowZ, fresh- and saltwater anglers alike...

ZMan Shad FryZ 1.75", Firetreuse, 8 Pk

Features Durable ElaZtech baits won't rip or tear like other plastics Super soft texture means more action Naturally buoyant and lifelike in the water 100% non-toxic and contains no PVC/ Phthalates...

ZMan Scented PaddlerZ 4", Beer Run, 5 Pk

Features Super-strong ElaZtech baitz are 10x more durable than ordinary soft plastic ElaZtech baits are naturally buoyant and will float when rigged unweighted The flexibility of ElaZtech assures...

Yamamoto 5" Hinge Minnow, Rainbow Shad, 6pk

The Yamamoto Hinge Minnow is exactly what you expect from the most premium soft bait brand on earth. THE ultimate rolling minnow. A jointed, or “hinged” tail section allows the Hinge Minnow to roll,...

Yamamoto 5" Hinge Minnow, Green Pumpkin Black Flake, 6pk

The Yamamoto Hinge Minnow is exactly what you expect from the most premium soft bait brand on earth. THE ultimate rolling minnow. A jointed, or “hinged” tail section allows the Hinge Minnow to roll,...

Yamamoto 5" Hinge Minnow, Green Gizzard, 6pk

The Yamamoto Hinge Minnow is exactly what you expect from the most premium soft bait brand on earth. THE ultimate rolling minnow. A jointed, or “hinged” tail section allows the Hinge Minnow to roll,...

Yamamoto 5" Hinge Minnow, Pearl White, 6pk

The Yamamoto Hinge Minnow is exactly what you expect from the most premium soft bait brand on earth. THE ultimate rolling minnow. A jointed, or “hinged” tail section allows the Hinge Minnow to roll,...

Yamamoto 5" Hinge Minnow, Tennessee Shad, 6pk

The Yamamoto Hinge Minnow is exactly what you expect from the most premium soft bait brand on earth. THE ultimate rolling minnow. A jointed, or “hinged” tail section allows the Hinge Minnow to roll,...

Yamamoto 5" Hinge Minnow, Pro Blue, 6pk

The Yamamoto Hinge Minnow is exactly what you expect from the most premium soft bait brand on earth. THE ultimate rolling minnow. A jointed, or “hinged” tail section allows the Hinge Minnow to roll,...

Yamamoto 5" Hinge Minnow, Sight Flash, 6pk

The Yamamoto Hinge Minnow is exactly what you expect from the most premium soft bait brand on earth. THE ultimate rolling minnow. A jointed, or “hinged” tail section allows the Hinge Minnow to roll,...

Yamamoto 5" Hinge Minnow, Electric Shad, 6pk

The Yamamoto Hinge Minnow is exactly what you expect from the most premium soft bait brand on earth. THE ultimate rolling minnow. A jointed, or “hinged” tail section allows the Hinge Minnow to roll,...

Yamamoto 5" Hinge Minnow, Natural Shad, 6pk

The Yamamoto Hinge Minnow is exactly what you expect from the most premium soft bait brand on earth. THE ultimate rolling minnow. A jointed, or “hinged” tail section allows the Hinge Minnow to roll,...

Yamamoto 5" Fuzzy Senko, Green Pumpkin Black Flake Chartreuse Skirt Skirt, 4pk

It’s the gold standard by which all stick baits are judged, but fuzzy. The Fuzzy Senko from Yamamoto Baits is exactly what it sounds like. The legendary Senko is now outfitted with

Berkley Swamp Lord Popping Hollow Body Frog, Maverick

Designed by expert frog fisherman and 2022 MLF Redcrest Champion Bobby Lane, this is the last hollow body frog any angler needs to become a lord of the swamp. _Optimized for positive hook-up ratio,...

Berkley PowerBait MaxScent Tube, 2 1/2", Black Blue Fleck, 8 Pack

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen! Berkley PowerBait MaxScent truly is the next generation in soft plastic...

Berkley PowerBait Chigger Craw, 4", Watermelon, 9 Pk

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish...

Rapala CrushCity Mooch Minnow, 3 1/2", Pearl White, 6 Pack

The Mooch Minnow™ combines the best features of both a minnow-style bait and swimbait and seamlessly transitions from a jig head to a drop shot rig. Whether shaken, reeled, or dragged, this versatile...

Savage Gear 3D Burbot Tube, 10" 6.7oz, Black Chartreuse

Savage Gear 3D Burbot Tube, 10" 6.7oz, Black Orange Flash

Savage Gear Sucker Flanker, 8", Cisco Glitter

Savage Gear 3D Duck, 6", Yellow Duckling

Based on the scan of a duckling, the 3D Suicide Duck perfectly mimics the profile predatory gamefish have learned to love. With dual Smash Tails, the Suicide Duck draws aggressive game fish in from...

Berkley Swamp Lord Popping Hollow Body Frog, Copperhead

Designed by expert frog fisherman and 2022 MLF Redcrest Champion Bobby Lane, this is the last hollow body frog any angler needs to become a lord of the swamp. _Optimized for positive hook-up ratio,...

Berkley Swamp Lord Hollow Body Frog, Maverick

Designed by expert frog fisherman and 2022 MLF Redcrest Champion Bobby Lane, this is the last hollow body frog any angler needs to become a lord of the swamp. _Optimized for positive hook-up...

Berkley Swamp Lord Hollow Body Frog, Copperhead

Designed by expert frog fisherman and 2022 MLF Redcrest Champion Bobby Lane, this is the last hollow body frog any angler needs to become a lord of the swamp. _Optimized for positive hook-up...

Berkley Swamp Lord Hollow Body Frog, Bone

Designed by expert frog fisherman and 2022 MLF Redcrest Champion Bobby Lane, this is the last hollow body frog any angler needs to become a lord of the swamp. _Optimized for positive hook-up...

Berkley PowerBait MaxScent Tube, 2 1/2", Watermelon Red, 8 Pack

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen! Berkley PowerBait MaxScent truly is the next generation in soft plastic...

Berkley PowerBait MaxScent Tube, 2 1/2", Smoke Silver, 8 Pack

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen! Berkley PowerBait MaxScent truly is the next generation in soft plastic...

Berkley PowerBait MaxScent Tube, 2 1/2", Lucky Penny, 8 Pack

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen! Berkley PowerBait MaxScent truly is the next generation in soft plastic...

Berkley PowerBait MaxScent Tube, 2 1/2", Goby, 8 Pack

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen! Berkley PowerBait MaxScent truly is the next generation in soft plastic...

Berkley PowerBait MaxScent Creature Hawg, 4", Rusty Craw, 8pk

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with...

Berkley PowerBait MaxScent The General, 5", June Bug, 8pk

Berkley PowerBait MaxScent The General, 5", Black Blue Fleck, 8pk

Berkley PowerBait The General, 5.25", Watermelon Candy, 8 Pk

Berkley PowerBait The General, 5.25", Green Pumpkin/Watermelon, 8 Pk

Berkley PowerBait Power Worm, 7", Green Pumpkin, 13 Pk

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish...

Berkley PowerBait Power Grub, 3", Pumpkinseed, 15 Pk

Berkley PowerBait Power Grub, 3", Chartreuse, 15 Pk

Berkley PowerBait Power Grub, 2", Pumpkinseed, 20 Pk

Berkley PowerBait Chigger Craw, 4", Okeechobee Craw, 9 Pk

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish...

Berkley PowerBait Chigger Craw, 4", GOAT, 9 Pk

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish...

Berkley PowerBait MaxScent Tube 2 1/2" Green Pumpkin, 8 Pack

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen! Berkley PowerBait MaxScent truly is the next generation in soft plastic...

Berkley Gulp! Saltwater Swimming Mullet, 4", Glow Orange, 10pk

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Realistic head and body design H

Rapala CrushCity Ned BLT, 3", Green Pumpkin Chartreuse Pepper, 10 Pack

Sometimes in bass fishing, less is more, that’s exactly where the tasty Ned BLT™ comes in.

NetBait ION 5" Worm, Red Shad, 8 Pack

With its subtle natural action and perfect fall rate, The NetBait ION Supercharged with BaitFuel will positively catch more fish! The secret to the ION’s performance is the amount of BaitFuel infused...

NetBait ION 5" Worm, Blow Torch, 8 Pack

With its subtle natural action and perfect fall rate, The NetBait ION Supercharged with BaitFuel will positively catch more fish! The secret to the ION’s performance is the amount of BaitFuel infused...

X Zone 2.25" Scented Stealth Tube, 309, 8 Pack

The X Zone Lures Stealth Finesse Series Stealth Tube is 2.25” and works excellent when bass and super finicky and will not bite a larger tube. It is made with from high quality plastics and loaded...

Ready 2 Fish Trout Kit

Improve your chances for success on your next outdoor adventure with the Ready 2 Fish Trout Lure Kit. It includes a collection of the most popular attractants preferred by avid anglers. In...