Soft Bait

Yamamoto Senko Worm 5", Cinnamon (Brown) with Large Black, 10 Pk

The Senko is a staple in the fishing world. The original soft-plastic stickbait has become the #1 choice of anglers everywhere. “Iconic” is an understatement – the Senko has spawned thousands of...

Yamamoto Senko Worm 5", Oxblood Brown Indigo with Red Flake, 10 Pk

The Senko is a staple in the fishing world. The original soft-plastic stickbait has become the #1 choice of anglers everywhere. “Iconic” is an understatement – the Senko has spawned thousands of...

Yamamoto Senko Worm, 4" Watermelon with Copper Flake & Orange with Red Flake, 10 Pc

The Senko is a staple in the fishing world. The original soft-plastic stickbait comes in sizes ranging from 3 inches up to 7, and it has become the #1 choice of anglers everywhere. “Iconic” is an...

Yamamoto Senko Worm 5", Smallmouth Magic, 10 Pk

The Senko is a staple in the fishing world. The original soft-plastic stickbait has become the #1 choice of anglers everywhere. “Iconic” is an understatement – the Senko has spawned thousands of...

Yamamoto Senko Worm, 4", Chartreuse Shad, 10 Pk

The Senko is a staple in the fishing world. The original soft-plastic stickbait comes in sizes ranging from 3 inches up to 7, and it has become the #1 choice of anglers everywhere. “Iconic” is an...

Yamamoto Senko Worm, 4", Blue Pearl with Large Silver Flake, 10 Pk

The Senko is a staple in the fishing world. The original soft-plastic stickbait comes in sizes ranging from 3 inches up to 7, and it has become the #1 choice of anglers everywhere. “Iconic” is an...

Yamamoto Senko Worm 5", Red, 10 Pk

The Senko is a staple in the fishing world. The original soft-plastic stickbait has become the #1 choice of anglers everywhere. “Iconic” is an understatement – the Senko has spawned thousands of...

ZMan Finesse TRD Bugz 2.75" Bait, Junebug, 6 Pack

Taking a time-tested softbait profile, scaling it down to Ned Rig proportions, and building it from naturally buoyant ElaZtech material results in a finesse bait that is a necessity for serious bass...

Rapala CrushCity Cleanup Craw, 3.5", Salt/Scent Infused, Albino Pearl, 7 Pk

Like all CrushCity™ baits, the Cleanup Craw™ was crafted from the mind of Jacob Wheeler to make his dream craw bait. At 3.5 inches long, the Cleanup Craw™ is the ultimate bass snack.

Yamamoto Senko Worm 5", Morning Dawn, 10 Pk

The Senko is a staple in the fishing world. The original soft-plastic stickbait has become the #1 choice of anglers everywhere. “Iconic” is an understatement – the Senko has spawned thousands of...

Keitech Swing Impact, 2", Scented, Green Pumpkin Magic, 12 Pk

The Keitech 2-Inch Swing Impact is a proven tournament winner. These versatile swim baits come in four sizes to match any fishing conditions. The Keitech original two-tone color injection process...

Rapala CrushCity Freeloader, 4.25", Salt/Scent Infused, Perch, 6 Pack

The Freeloader™ is the bait you want trailing along for the ride on your spinnerbait, vibrating jig or scrounger.

Rapala CrushCity Cleanup Craw, 3.5", Salt/Scent Infused, Chile Craw, 7 Pack

Like all CrushCity™ baits, the Cleanup Craw™ was crafted from the mind of Jacob Wheeler to make his dream craw bait. At 3.5 inches long, the Cleanup Craw™ is the ultimate bass snack.

Rapala CrushCity Freeloader, 4.25", Salt/Scent Infused, Electric Shad, 6 Pack

The Freeloader is the bait you want trailing along for the ride on your spinnerbait, vibrating jig or scrounger.

Lunkerhunt Prop Frog, 3 1/2", 1/2 Oz, Texas Toad

The Lunkerhunt Prop Frog is an extremely efficient fish catcher. It has been designed to fish where other prop lures with exposed hooks cannot. Pads, wood, and slop are no match for the Lunkerhunt...

Yum Ned Rig Kit 4 Soft Plastic

The ned rig has swept across the country as a popular way to downsize and get bites when the fishing is tough! However, it can be difficult to find all the necessary components for the rig in one...

Rapala CrushCity Mooch Minnow, 3 1/2", Green Shad, 6 Pack

The Mooch Minnow™ combines the best features of both a minnow-style bait and swimbait and seamlessly transitions from a jig head to a drop shot rig. Whether shaken, reeled, or dragged, this versatile...

Lunkerhunt Bait Shifter Minnow Kit, 3.5", Ice, 3 Pack

The Bait Shifter Series by Lunkerhunt makes rigging baits fast and easy, while offering a natural presentation that fish can’t resist. Featuring a unique chamber running through them, Lunkerhunt’s...

Lunkerhunt Bait Shifter Minnow Kit, 3.5", Sexy Melon, 3 Pack

The Bait Shifter Series by Lunkerhunt makes rigging baits fast and easy, while offering a natural presentation that fish can’t resist. Featuring a unique chamber running through them, Lunkerhunt’s...

NetBait BaitFuel Infused Tubes 2.5", Dark Melon Gold, 8 Pack

Our Finesse Series Tubes are rewriting the rules when it comes to tube fishing and smallmouth bass! NetBait Finesse Series Tubes outperform others because of an important design feature – body to...

NetBait ION 5" Worm, Black Blue Tip, 8 Pack

With its subtle natural action and perfect fall rate, The NetBait ION Supercharged with BaitFuel will positively catch more fish! The secret to the ION’s performance is the amount of BaitFuel infused...

NetBait Lollipop DS, 3.5" Soft Bait, Shiner, 10 Pack

The evolution in finesse baits is the Lollipop DS™ with BaitFuel! The Lollipop DS™ (Drop Shot) is infused with BaitFuel, a scientifically engineered fish attractant that stimulates the predator...

NetBait Lollipop DS, 3.5" Soft Bait, Smallie Dew, 10 Pack

The evolution in finesse baits is the Lollipop DS™ with BaitFuel! The Lollipop DS™ (Drop Shot) is infused with BaitFuel, a scientifically engineered fish attractant that stimulates the predator...

NetBait Lollipop DS, 3.5" Soft Bait, Perch, 10 Pack

The evolution in finesse baits is the Lollipop DS™ with BaitFuel! The Lollipop DS™ (Drop Shot) is infused with BaitFuel, a scientifically engineered fish attractant that stimulates the predator...

BaitFuel NanoSnak Crappie Bait, 2", Electric Chicken, 18 pack

BaitFuel’s Nano Crappie Series features five meticulously crafted bait styles, each supercharged with BaitFuel Fish Attractant to maximize attraction and increase your catch rates. The Nano Crappie...

BaitFuel NanoSnak Crappie Bait, 2", Blue Grass, 18 pack

BaitFuel’s Nano Crappie Series features five meticulously crafted bait styles, each supercharged with BaitFuel Fish Attractant to maximize attraction and increase your catch rates. The Nano Crappie...

BaitFuel NanoSnak Crappie Bait, 2", Monkey Milk, 18 pack

BaitFuel’s Nano Crappie Series features five meticulously crafted bait styles, each supercharged with BaitFuel Fish Attractant to maximize attraction and increase your catch rates. The Nano Crappie...

BaitFuel NanoShad Crappie Bait, 2", Electric Chicken, 18 pack

BaitFuel’s Nano Crappie Series features five meticulously crafted bait styles, each supercharged with BaitFuel Fish Attractant to maximize attraction and increase your catch rates. The Nano Crappie...

BaitFuel NanoShad Crappie Bait, 2", Black Chartreuse, 18 pack

BaitFuel’s Nano Crappie Series features five meticulously crafted bait styles, each supercharged with BaitFuel Fish Attractant to maximize attraction and increase your catch rates. The Nano Crappie...

BaitFuel NanoShad Crappie Bait, 2", Monkey Milk, 18 pack

BaitFuel’s Nano Crappie Series features five meticulously crafted bait styles, each supercharged with BaitFuel Fish Attractant to maximize attraction and increase your catch rates. The Nano Crappie...

BaitFuel NanoShad Crappie Bait, 2", Threadfin Shad, 18 pack

BaitFuel’s Nano Crappie Series features five meticulously crafted bait styles, each supercharged with BaitFuel Fish Attractant to maximize attraction and increase your catch rates. The Nano Crappie...

BaitFuel NanoSwim Crappie Bait, 2", Pearl White, 18 pack

BaitFuel’s Nano Crappie Series features five meticulously crafted bait styles, each supercharged with BaitFuel Fish Attractant to maximize attraction and increase your catch rates. The Nano Crappie...

BaitFuel NanoSwim Crappie Bait, 2", Threadfin Shad, 18 pack

BaitFuel’s Nano Crappie Series features five meticulously crafted bait styles, each supercharged with BaitFuel Fish Attractant to maximize attraction and increase your catch rates. The Nano Crappie...

BaitFuel NanoSwim Crappie Bait, 2", Blue Ice, 18 pack

BaitFuel’s Nano Crappie Series features five meticulously crafted bait styles, each supercharged with BaitFuel Fish Attractant to maximize attraction and increase your catch rates. The Nano Crappie...

BaitFuel NanoBug Crappie Bait, 2", Monkey Milk, 18 pack

BaitFuel’s Nano Crappie Series features five meticulously crafted bait styles, each supercharged with BaitFuel Fish Attractant to maximize attraction and increase your catch rates. The Nano Crappie...

BaitFuel NanoBug Crappie Bait, 2", Pumpkin Chartreuse, 18 pack

BaitFuel’s Nano Crappie Series features five meticulously crafted bait styles, each supercharged with BaitFuel Fish Attractant to maximize attraction and increase your catch rates. The Nano Crappie...

BaitFuel NanoBug Crappie Bait, 2", Cajun Cricket , 18 pack

BaitFuel’s Nano Crappie Series features five meticulously crafted bait styles, each supercharged with BaitFuel Fish Attractant to maximize attraction and increase your catch rates. The Nano Crappie...

BaitFuel NanoBug Crappie Bait, 2", Black Chartreuse , 18 pack

BaitFuel’s Nano Crappie Series features five meticulously crafted bait styles, each supercharged with BaitFuel Fish Attractant to maximize attraction and increase your catch rates. The Nano Crappie...

BaitFuel NanoVibe Crappie Bait, 2", Electric Chicken , 18 pack

BaitFuel’s Nano Crappie Series features five meticulously crafted bait styles, each supercharged with BaitFuel Fish Attractant to maximize attraction and increase your catch rates. The Nano Crappie...

BaitFuel NanoVibe Crappie Bait, 2", Black Chartreuse , 18 pack

BaitFuel’s Nano Crappie Series features five meticulously crafted bait styles, each supercharged with BaitFuel Fish Attractant to maximize attraction and increase your catch rates. The Nano Crappie...

BaitFuel NanoVibe Crappie Bait, 2", Pumpkin Chartreuse , 18 pack

BaitFuel’s Nano Crappie Series features five meticulously crafted bait styles, each supercharged with BaitFuel Fish Attractant to maximize attraction and increase your catch rates. The Nano Crappie...

BaitFuel NanoVibe Crappie Bait, 2", White Chartreuse , 18 pack

BaitFuel’s Nano Crappie Series features five meticulously crafted bait styles, each supercharged with BaitFuel Fish Attractant to maximize attraction and increase your catch rates. The Nano Crappie...

Rapala CrushCity The Jerk 3.75", Bubblegum, 7 Pack

Coast to Coast, The Jerk™ is the Canadian Staple shape, mimicking any forage minnow and taking the heat from all predators. <

Rapala CrushCity The Jerk 5", Pearl White, 5 Pack

Coast to Coast, The Jerk™ is the Canadian Staple shape, mimicking any forage minnow and taking the heat from all predators.  

Netbait Baitfuel HexTek Eko Shad, 4", Tennessee Shad, 8 pack

Choose between the 3" and 4" versions of the Eko Shad to suit your fishing needs. Whether you're targeting smaller species or larger predators, this bait offers the perfect profile for a wide range...

Netbait Baitfuel HexTek Eko Shad, 4", Pro Blue Red Pearl, 8 pack

Choose between the 3" and 4" versions of the Eko Shad to suit your fishing needs. Whether you're targeting smaller species or larger predators, this bait offers the perfect profile for a wide range...

Netbait Baitfuel HexTek Eko Shad, 4", Gizzard Shad, 8 pack

Choose between the 3" and 4" versions of the Eko Shad to suit your fishing needs. Whether you're targeting smaller species or larger predators, this bait offers the perfect profile for a wide range...

Netbait Baitfuel HexTek Whiptail Shad, 4.5", Fatal Shad, 7 pack

4.25" Size for Perfect Presentation The 4.25-inch size offers the ideal profile for attracting a wide range of fish species, providing a balanced presentation that works across different fishing...

Netbait Baitfuel HexTek Whiptail Shad, 4.5", Black with Blue Flakes, 7 pack

4.25" Size for Perfect Presentation The 4.25-inch size offers the ideal profile for attracting a wide range of fish species, providing a balanced presentation that works across different fishing...

Netbait Baitfuel HexTek Whiptail Shad, 4.5", White, 7 pack

4.25" Size for Perfect Presentation The 4.25-inch size offers the ideal profile for attracting a wide range of fish species, providing a balanced presentation that works across different fishing...

Netbait Baitfuel HexTek Whiptail Shad, 4.5", Paycheck, 7 pack

4.25" Size for Perfect Presentation The 4.25-inch size offers the ideal profile for attracting a wide range of fish species, providing a balanced presentation that works across different fishing...

Netbait Baitfuel HexTek Big Boar, 4.5", Watermelon Red Magic, 7 pack

4.5" Size for Maximum Presence Measuring 4.5 inches, the Big Boar offers a bold presence that s ideal for attracting larger fish, ensuring you re always in the game for that next big catch. Tube x...