Soft Bait

Lunkerhunt Hive Micro Manta, 2" Watermelon Red Fleck, 10 Pack

The V-Shaped tail featured in the Hive Micro Manta influences this bait to swim and circle under the water while simply jigging the bait up and down. This unique swimming action will get the fish’s attention, and its diamond-bladed stinger tail...

Lunkerhunt Hive Micro Manta, 2" Chartreuse Glow, 10 Pack

The V-Shaped tail featured in the Hive Micro Manta influences this bait to swim and circle under the water while simply jigging the bait up and down. This unique swimming action will get the fish’s attention, and its diamond-bladed stinger tail...

Musky Innovations 10" 2 Oz, Magnum Swimming Dawg, Orange Belly Perch

10” , 2.8 oz. (2) 5/0 treble hooks.  The Magnum Shallow Swimmin’ Dawg has an internal “Pro Style” harness. That means the lure is flexible throughout the whole body, giving the lure a great life-like action. With extreme...

Berkley PowerBait Drip Minnow, 3 in, Blue Liner, 6 Pack

The Drip Swimmer is designed to exploit finesse techniques through ultra-realistic design, action and color. The internal core provides added realism especially in translucent colors with unmatched stomach detail. Drip Swimmer features a micro-boot tail...

Berkley PowerBait Drip Minnow, 3 in, HD Emerald Shiner, 6 Pack

The Drip Swimmer is designed to exploit finesse techniques through ultra-realistic design, action and color. The internal core provides added realism especially in translucent colors with unmatched stomach detail. Drip Swimmer features a micro-boot tail...

Berkley PowerBait Drip Minnow, 3 in, HD Spottail Shiner, 6 Pack

The Drip Swimmer is designed to exploit finesse techniques through ultra-realistic design, action and color. The internal core provides added realism especially in translucent colors with unmatched stomach detail. Drip Swimmer features a micro-boot tail...

Berkley PowerBait Drip Swimmer, 4 in, HD Spottail Shiner, 5 Pack

The Drip Swimmer is designed to exploit finesse techniques through ultra-realistic design, action and color. The internal core provides added realism especially in translucent colors with unmatched stomach detail. Drip Swimmer features a micro-boot tail...

Berkley PowerBait Drip Swimmer, 4 in, Ghost Perch, 5 Pack

The Drip Swimmer is designed to exploit finesse techniques through ultra-realistic design, action and color. The internal core provides added realism especially in translucent colors with unmatched stomach detail. Drip Swimmer features a micro-boot tail...

Berkley PowerBait Drip Swimmer, 4 in, White Shiner, 5 Pack

The Drip Swimmer is designed to exploit finesse techniques through ultra-realistic design, action and color. The internal core provides added realism especially in translucent colors with unmatched stomach detail. Drip Swimmer features a micro-boot tail...

Berkley PowerBait Drip Swimmer, 5 in, Black Shad, 4 Pack

The Drip Swimmer is designed to exploit finesse techniques through ultra-realistic design, action and color. The internal core provides added realism especially in translucent colors with unmatched stomach detail. Drip Swimmer features a micro-boot tail...

Berkley PowerBait Drip Swimmer, 5 in, Blue Liner, 4 Pack

The Drip Swimmer is designed to exploit finesse techniques through ultra-realistic design, action and color. The internal core provides added realism especially in translucent colors with unmatched stomach detail. Drip Swimmer features a micro-boot tail...

Berkley PowerBait Drip Swimmer, 5 in, Ghost Perch, 4 Pack

The Drip Swimmer is designed to exploit finesse techniques through ultra-realistic design, action and color. The internal core provides added realism especially in translucent colors with unmatched stomach detail. Drip Swimmer features a micro-boot tail...

Berkley PowerBait Drip Swimmer, 5 in, HD Spottail Shiner, 4 Pack

The Drip Swimmer is designed to exploit finesse techniques through ultra-realistic design, action and color. The internal core provides added realism especially in translucent colors with unmatched stomach detail. Drip Swimmer features a micro-boot tail...

Berkley PowerBait Drip Swimmer, 5 in, HD Blacknose Shiner, 4 Pack

The Drip Swimmer is designed to exploit finesse techniques through ultra-realistic design, action and color. The internal core provides added realism especially in translucent colors with unmatched stomach detail. Drip Swimmer features a micro-boot tail...

Berkley PowerBait Drip Swimmer, 5 in, HD Emerald Shiner, 4 Pack

The Drip Swimmer is designed to exploit finesse techniques through ultra-realistic design, action and color. The internal core provides added realism especially in translucent colors with unmatched stomach detail. Drip Swimmer features a micro-boot tail...

Berkley PowerBait Drip Swimmer, 5 in, White Shiner, 4 Pack

The Drip Swimmer is designed to exploit finesse techniques through ultra-realistic design, action and color. The internal core provides added realism especially in translucent colors with unmatched stomach detail. Drip Swimmer features a micro-boot tail...

Berkley PowerBait Drip Swimmer, 4 in, HD Emerald Shiner, 5 Pack

The Drip Swimmer is designed to exploit finesse techniques through ultra-realistic design, action and color. The internal core provides added realism especially in translucent colors with unmatched stomach detail. Drip Swimmer features a micro-boot tail...

Berkley PowerBait Drip Swimmer, 4 in, HD Blacknose Shiner, 5 Pack

The Drip Swimmer is designed to exploit finesse techniques through ultra-realistic design, action and color. The internal core provides added realism especially in translucent colors with unmatched stomach detail. Drip Swimmer features a micro-boot tail...

Berkley PowerBait Drip Swimmer, 4 in, Black Shad, 5 Pack

The Drip Swimmer is designed to exploit finesse techniques through ultra-realistic design, action and color. The internal core provides added realism especially in translucent colors with unmatched stomach detail. Drip Swimmer features a micro-boot tail...

Berkley PowerBait Drip Swimmer, 3 in, White Shiner, 6 Pack

The Drip Swimmer is designed to exploit finesse techniques through ultra-realistic design, action and color. The internal core provides added realism especially in translucent colors with unmatched stomach detail. Drip Swimmer features a micro-boot tail...

Berkley PowerBait Drip Minnow, 4 in, White Shiner, 5 Pack

The Drip Minnow is designed to exploit finesse techniques through ultra-realistic design, action and color. The internal core provides added realism especially in translucent colors with unmatched stomach detail. Drip Minnow features a “drip”...

Berkley PowerBait Drip Minnow, 4 in, Ghost Perch, 5 Pack

The Drip Minnow is designed to exploit finesse techniques through ultra-realistic design, action and color. The internal core provides added realism especially in translucent colors with unmatched stomach detail. Drip Minnow features a “drip”...

Berkley PowerBait Drip Minnow, 4 in, HD Spottail Shiner, 5 Pack

The Drip Minnow is designed to exploit finesse techniques through ultra-realistic design, action and color. The internal core provides added realism especially in translucent colors with unmatched stomach detail. Drip Minnow features a “drip”...

Berkley PowerBait Drip Minnow, 4 in, HD Emerald Shiner, 5 Pack

The Drip Minnow is designed to exploit finesse techniques through ultra-realistic design, action and color. The internal core provides added realism especially in translucent colors with unmatched stomach detail. Drip Minnow features a “drip”...

Berkley PowerBait Drip Minnow, 4 in, Blue Liner, 5 Pack

The Drip Minnow is designed to exploit finesse techniques through ultra-realistic design, action and color. The internal core provides added realism especially in translucent colors with unmatched stomach detail. Drip Minnow features a “drip”...

Berkley PowerBait Drip Minnow, 3 in, White Shiner, 6 Pack

The Drip Minnow is designed to exploit finesse techniques through ultra-realistic design, action and color. The internal core provides added realism especially in translucent colors with unmatched stomach detail. Drip Minnow features a “drip”...

Snag Proof Zoo Pop, 3/8 Oz, Dark Gill

The Zoo Pop™ offers a unique popping action that floats at rest brings finesse fishing to power frog fishing. A soft hollow body creates standout popping action in a finesse profile to cause reaction strikes when large profile frogs get...

Snag Proof Zoo Pop, 3/8 Oz, Black

The Zoo Pop™ offers a unique popping action that floats at rest brings finesse fishing to power frog fishing. A soft hollow body creates standout popping action in a finesse profile to cause reaction strikes when large profile frogs get...

Snag Proof Zoo Pop, 3/8 Oz, Bone

The Zoo Pop™ offers a unique popping action that floats at rest brings finesse fishing to power frog fishing. A soft hollow body creates standout popping action in a finesse profile to cause reaction strikes when large profile frogs get...

Snag Proof Zoo Pop, 3/8 Oz, AYU

The Zoo Pop offers a unique popping action that floats at rest brings finesse fishing to power frog fishing. A soft hollow body creates standout popping action in a finesse profile to cause reaction strikes when large profile frogs get ignored...

Snag Proof Zoo Pop, 3/8 Oz, Sexy Shad

The Zoo Pop™ offers a unique popping action that floats at rest brings finesse fishing to power frog fishing. A soft hollow body creates standout popping action in a finesse profile to cause reaction strikes when large profile frogs get...

Snag Proof Zoo Dog, 3/5 Oz, Black

The Zoo Dog™ is the ultimate topwater bait. This super soft hollow body lure has an insane walk-the-dog action. And, with its fully integrated hook design, the Zoo Dog™ is “snagproof" even in the thickest of vegetation. Change up your...

Snag Proof Zoo Dog, 3/5 Oz, Bone

The Zoo Dog™ is the ultimate topwater bait. This super soft hollow body lure has an insane walk-the-dog action. And, with its fully integrated hook design, the Zoo Dog is “snagproof" even in the thickest of vegetation. Change up your cadence...

Snag Proof Zoo Dog, 3/5 Oz, Bull Brim

The Zoo Dog™ is the ultimate topwater bait. This super soft hollow body lure has an insane walk-the-dog action. And, with its fully integrated hook design, the Zoo Dog™ is “snagproof" even in the thickest of vegetation. Change up your...

Snag Proof Zoo Dog, 3/5 Oz, AYU

The Zoo Dog™ is the ultimate topwater bait. This super soft hollow body lure has an insane walk-the-dog action. And, with its fully integrated hook design, the Zoo Dog™ is “snagproof" even in the thickest of vegetation. Change up your...

Snag Proof Zoo Wake, 1/2 Oz 4.25", Gizzard Shad

Introducing the Zoo Wake™, the revolutionary wake-style hollow-body topwater bait with a unique body style and swimming action. The Zoo Wake brings together the best features between a frog and a swimbait, giving the fish something they haven't...

Scum Frog Launch Frog, Golden Shiner

Manufactured at American Baitworks in Mississippi, USA Heaviest frog in the Scum Frog line up (weighs in between 5/8oz and 3/4oz) Larger body for increased buoyancy Brass button-style tail weight Internal tungsten weight system Premium “RED”...

NetBait BaitFuel Infused Tubes 2.5", Dark Melon Gold Purple, 8 Pack

Our Finesse Series Tubes are rewriting the rules when it comes to tube fishing and smallmouth bass! NetBait Finesse Series Tubes outperform others because of an important design feature – body to tail ratio! When compared to others, Finesse Series...

Berkley PowerBait Drip Minnow, 3", HD Blacknose Shiner, 6 Pack

The Drip Minnow is designed to exploit finesse techniques through ultra-realistic design, action and color. The internal core provides added realism especially in translucent colors with unmatched stomach detail. Drip Minnow features a...

Rapala CrushCity The Jerk 3.75", Sun Gill, 7 Pack

Coast to Coast, The Jerk™ is the Canadian Staple shape, mimicking any forage minnow and taking the heat from all predators. Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant...

Rapala CrushCity The Jerk 3.75" Perch, 7 Pack

Coast to Coast, The Jerk™ is the Canadian Staple shape, mimicking any forage minnow and taking the heat from all predators. Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant...

Rapala CrushCity The Jerk 5", Perch, 5 Pack

Coast to Coast, The Jerk is the Canadian Staple shape, mimicking any forage minnow and taking the heat from all predators. Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant (Holds...

Rapala CrushCity The Jerk 5" Bombshell, 5 Pack

Coast to Coast, The Jerk™ is the Canadian Staple shape, mimicking any forage minnow and taking the heat from all predators. Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant...

RapalaCrushCity Mooch Minnow, 3 1/2", Sungill, 6 Pack

he Mooch Minnow™ combines the best features of both a minnow-style bait and swimbait and seamlessly transitions from a jig head to a drop shot rig. Whether shaken, reeled, or dragged, this versatile lure consistently attracts bites and is proven...

Rapala CrushCity Mooch Minnow, 3 1/2", Green Pumpkin Goby, 6 Pack

The Mooch Minnow™ combines the best features of both a minnow-style bait and swimbait and seamlessly transitions from a jig head to a drop shot rig. Whether shaken, reeled, or dragged, this versatile lure consistently attracts bites and is proven...

Rapala CrushCity Mayor, 3", Salt/Scent Infused, Black Blue Green Pumpkin, 8 Pack

To lead CrushCity™, you need to be dependable, adaptable and fearless, which is why the The Mayor™ is the perfect candidate to crush big bass. The Mayor™ is a swimbait you can leave tied on all season long to handle almost any...

Rapala CrushCity Pig Stick, 5", Bubble Gum, 8 Pack

The Pigstick's™ captivating shimmy as it descends invites bass to join in the game, enticing them to come play fetch.   Extra Salt Content Provides Excellent “Shimmy” Action on the Fall Integrated Slot for VMC® Crossover...

Rapala CrushCity Pig Stick, 5", Green Pumpkin Blue Pearl, 8 Pack

The Pigstick's™ captivating shimmy as it descends invites bass to join in the game, enticing them to come play fetch. Extra Salt Content Provides Excellent “Shimmy” Action on the Fall Integrated Slot for VMC® Crossover Rings...

Rapala CrushCity Pig Stick, 5", Watermelon Red, 8 pack

The Pigstick's captivating shimmy as it descends invites bass to join in the game, enticing them to come play fetch. Extra Salt Content Provides Excellent “Shimmy” Action on the Fall Integrated Slot for VMC Crossover Rings to Maximize...

Rapala CrushCity Freeloader, 4.25", Salt/Scent Infused, Sungill, 6 Pack

The Freeloader is the bait you want trailing along for the ride on your spinnerbait, vibrating jig or scrounger. Enticing Tail-Kicking Trailer Action Nose Hook, Weightless Texas Rig, Belly-Weighted Hook, or Use as a Soft Plastic Jerkbait Which...

Rapala CrushCity Heavy Hitter 3", Baitfish

Heavy Hitter™ is the full contact brute you throw into the heaviest cover, to chase the nastiest, biggest fish. Designed to have a large profile and aggressive action to draw strikes from afar. Super TPE (Thermoplastic Elastomer) - Floating...

Rapala CrushCity Freeloader, 4.25", Salt/Scent Infused, Albino Pearl, 6 Pack

The Freeloader™ is the bait you want trailing along for the ride on your spinnerbait, vibrating jig or scrounger. Enticing Tail-Kicking Trailer Action Nose Hook, Weightless Texas Rig, Belly-Weighted Hook, or Use as a Soft Plastic Jerkbait...