Soft Bait

Rapala CrushCity Mooch Minnow, 4.5", Perch, 5 Pack

The Mooch Minnow™ combines the best features of both a minnow-style bait and a swimbait. The Mooch Minnow is a dominant mid-strolling (Shake-n-Bake) presentation when rigged on a ball head jig and...

Rapala CrushCity Salted Nedroll, 3.25", Ox Blood Red, 7 pk

When a larger profile is needed for finesse fishing, the Salted NedRoll™ delivers the perfect bite. Made from durable, floating Super TPE and enhanced with extra salt and scent, it provides a natural...

Rapala CrushCity Salted Nedroll, 3.25", Green Pumpkin Goby, 7 pk

When a larger profile is needed for finesse fishing, the Salted NedRoll™ delivers the perfect bite. Made from durable, floating Super TPE and enhanced with extra salt and scent, it provides a natural...

Rapala CrushCity Salted Nedroll, 3.25", Green Pumpkin Blue, 7 pk

When a larger profile is needed for finesse fishing, the Salted NedRoll™ delivers the perfect bite. Made from durable, floating Super TPE and enhanced with extra salt and scent, it provides a natural...

Rapala CrushCity Salted Nedroll, 3.25", Black, 7 pk

When a larger profile is needed for finesse fishing, the Salted NedRoll™ delivers the perfect bite. Made from durable, floating Super TPE and enhanced with extra salt and scent, it provides a natural...

Rapala CrushCity Mayor, 2.5", Purpledescent, 8pk

To lead CrushCity™, you need to be dependable, adaptable and fearless, which is why the The Mayor™ is the perfect candidate to crush big bass. The Mayor™ is a swimbait you can leave tied on all...

Rapala CrushCity Mayor, 2.5", Hot Flash, 8pk

To lead CrushCity™, you need to be dependable, adaptable and fearless, which is why the The Mayor™ is the perfect candidate to crush big bass. The Mayor™ is a swimbait you can leave tied on all...

Rapala CrushCity Mayor, 2.5", Hot Firecracker, 8pk

To lead CrushCity™, you need to be dependable, adaptable and fearless, which is why the The Mayor™ is the perfect candidate to crush big bass. The Mayor™ is a swimbait you can leave tied on all...

Rapala CrushCity Mayor, 2.5", Green Perch, 8pk

To lead CrushCity™, you need to be dependable, adaptable and fearless, which is why the The Mayor™ is the perfect candidate to crush big bass. The Mayor™ is a swimbait you can leave tied on all...

Rapala CrushCity Mayor, 2.5", Black Gold, 8pk

To lead CrushCity™, you need to be dependable, adaptable and fearless, which is why the The Mayor™ is the perfect candidate to crush big bass. The Mayor™ is a swimbait you can leave tied on all...

Rapala CrushCity Mayor, 2.5", Black Blue Green Pumpkin, 8pk

To lead CrushCity™, you need to be dependable, adaptable and fearless, which is why the The Mayor™ is the perfect candidate to crush big bass. The Mayor™ is a swimbait you can leave tied on all...

Rapala CrushCity Pig Stick, 5", Tilapia Magic, 8 Pack

The Pigstick's™ captivating shimmy as it descends invites bass to join in the game, enticing them to come play fetch.

Rapala CrushCity The Jerk 7", Pearl White, 3 Pack

This fork-tail jerk minnow takes the baitfish profile to the next level, featuring precise details and a tail that quivers with the slightest current or rod twitch. Its erratic, darting action -...

Rapala CrushCity Bronco Bug, 4", Bama Craw, 6 Pack

The most unique offering in the CrushCity™ lineup, the Bronco Bug™ offers a body with actions that most bass haven’t seen before. Double-sided ribs allow the angler to rig either side of bait to...

Rapala CrushCity Bronco Bug, 4", Chile Craw, 6 Pack

The most unique offering in the CrushCity™ lineup, the Bronco Bug™ offers a body with actions that most bass haven’t seen before. Double-sided ribs allow the angler to rig either side of bait to...

Rapala CrushCity Mayor, 4", Salt/Scent Infused, Green Pumpkin Disco, 6pk

To lead CrushCity™, you need to be dependable, adaptable and fearless, which is why the The Mayor™ is the perfect candidate to crush big bass. The Mayor™ is a swimbait you can leave tied on all...

Rapala CrushCity The Jerk 3.75", Green Pumpkin Disco, 7 Pack

This fork-tail jerk minnow takes the baitfish profile to the next level, featuring precise details and a tail that quivers with the slightest current or rod twitch. Its erratic, darting action -...

Rapala CrushCity The Jerk 3.75", Goby, 7 Pack

This fork-tail jerk minnow takes the baitfish profile to the next level, featuring precise details and a tail that quivers with the slightest current or rod twitch. Its erratic, darting action -...

Rapala CrushCity Mayor, 4", Salt/Scent Infused, Black N Blue, 6pk

To lead CrushCity™, you need to be dependable, adaptable and fearless, which is why the The Mayor™ is the perfect candidate to crush big bass. The Mayor™ is a swimbait you can leave tied on all...

Rapala CrushCity Mayor, 4", Salt/Scent Infused, Albino Shad, 6pk

To lead CrushCity™, you need to be dependable, adaptable and fearless, which is why the The Mayor™ is the perfect candidate to crush big bass. The Mayor™ is a swimbait you can leave tied on all...

Rapala CrushCity Cleanup Craw, 3.5", Salt/Scent Infused, Candy Bug, 7 Pk

Like all CrushCity™ baits, the Cleanup Craw™ was crafted from the mind of Jacob Wheeler to make his dream craw bait. At 3.5 inches long, the Cleanup Craw™ is the ultimate bass snack. Back ribs allow...

Rapala CrushCity The Suspect, 2.75", Green Pumpkin Chartreuse Pepper, 8 Pack

Designed to resemble the usual suspects of baitfish found in any water body. The Suspect is a slim bodied soft plastic baitfish imitation which is highly versatile due to its shape and tight...

Rapala CrushCity The Suspect, 2.75", Ghost Shad, 8 Pack

Designed to resemble the usual suspects of baitfish found in any water body. The Suspect is a slim bodied soft plastic baitfish imitation which is highly versatile due to its shape and tight...

Rapala CrushCity Bronco Bug, 4", Black N Blue, 6 Pack

The most unique offering in the CrushCity™ lineup, the Bronco Bug™ offers a body with actions that most bass haven’t seen before. Double-sided ribs allow the angler to rig either side of bait to...

Rapala CrushCity The Suspect, 2.75", Black Nightmare, 8 Pack

Designed to resemble the usual suspects of baitfish found in any water body. The Suspect is a slim bodied soft plastic baitfish imitation which is highly versatile due to its shape and tight...

Rapala CrushCity The Jerk 3.75", Hot Pink Pearl, 7 Pack

This fork-tail jerk minnow takes the baitfish profile to the next level, featuring precise details and a tail that quivers with the slightest current or rod twitch. Its erratic, darting action -...

Rapala CrushCity Mayor, 3", Salt/Scent Infused, Green Pumpkin Disco, 8 Pack

To lead CrushCity™, you need to be dependable, adaptable and fearless, which is why the The Mayor™ is the perfect candidate to crush big bass. The Mayor™ is a swimbait you can leave tied on all...

Rapala CrushCity Mayor, 3", Salt/Scent Infused, Hot Firecracker, 8 Pack

To lead CrushCity™, you need to be dependable, adaptable and fearless, which is why the The Mayor™ is the perfect candidate to crush big bass. The Mayor™ is a swimbait you can leave tied on all...

Rapala CrushCity Mayor, 3", Salt/Scent Infused, Black Gold, 8 Pack

To lead CrushCity™, you need to be dependable, adaptable and fearless, which is why the The Mayor™ is the perfect candidate to crush big bass. The Mayor™ is a swimbait you can leave tied on all...

ZMan Shad FryZ 1.75", Electric Chicken, 8 Pk

Features Durable ElaZtech baits won't rip or tear like other plastics Super soft texture means more action Naturally buoyant and lifelike in the water 100% non-toxic and contains no PVC/ Phthalates...

Z-Man TRD BugZ, 2.75", Black/Blue, 6 pk

Take a proven streamlined creature bait profile, downsize it to a 2.75” size, and mold it from super buoyant 10X Tough ElaZtech® superplastic, and you’ve got a Ned Rig dynamo that comes alive on the...

Z-Man TRD BugZ, 2.75", Bama Bug, 6 pk

Take a proven streamlined creature bait profile, downsize it to a 2.75” size, and mold it from super buoyant 10X Tough ElaZtech® superplastic, and you’ve got a Ned Rig dynamo that comes alive on the...

Berkley PowerBait MaxScent Flat Worm, 4-1/4", Natural Shad, 8 pk

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with...

Berkley PowerBait MaxScent Hit Worm, 4-1/2", Plum Apple, 10 pk

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic...

Berkley PowerBait MaxScent Hit Worm, 4-1/2", Black, 10 pk

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic...

Berkley PowerBait MaxScent Hit Worm, 4-1/2", Watermelon Red, 10 pk

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic...

Berkley PowerBait MaxScent Flatnose Minnow, 4", Blue Back, 10 pk

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic...

Berkley PowerBait MaxScent Flatnose Minnow, 4", Green Pumpkin, 10 pk

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic...

Berkley PowerBait MaxScent Flatnose Minnow, 4", Natural Shad, 10 pk

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic...

Berkley PowerBait MaxScent Flatnose Minnow, 4", Watermelon Red, 10 pk

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic...

Berkley PowerBait MaxScent Flatnose Minnow, 4", Baby Bass, 10 pk

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic...

Set The Hook Flat Sided Shad, 4.5", Shiner, 8 pk

The first drop-shot worm integrated with BaitFuel – a powerful new scent technology – Developed in a Lab – Proven on the water. The design of the Flat Sided Shad starts with a Nub Head design which...

Set The Hook Flat Sided Shad, 4.5", Perch, 8 pk

The first drop-shot worm integrated with BaitFuel – a powerful new scent technology – Developed in a Lab – Proven on the water. The design of the Flat Sided Shad starts with a Nub Head design which...

Set The Hook Flat Sided Shad, 4.5", Green Pumpkin, 8 pk

The first drop-shot worm integrated with BaitFuel – a powerful new scent technology – Developed in a Lab – Proven on the water. The design of the Flat Sided Shad starts with a Nub Head design which...

Set The Hook Flat Sided Shad, 4.5", Black, 8 pk

The first drop-shot worm integrated with BaitFuel – a powerful new scent technology – Developed in a Lab – Proven on the water. The design of the Flat Sided Shad starts with a Nub Head design which...

Set The Hook Stick Bait 4", Green Pumpkin, 10 pk

This classic stick bait style worm is one that every angler should have tied on at all times. The STH Spikes are hand poured, featuring a soft and tapered body shape that produces a slow shimmy...

Set The Hook 3.75" Crush Worm, Dark Smelt, 8 Pack

The Crush Worm is one of the most lifelike baits available on the market today thanks to a super-soft, high-float plastic integrated with salt and scent – the ultimate combination to get fish to bite...

Set the Hook 3.25" Infused Drifter Minnow, Smallie Dew, 6 pk

The Drifter Minnow by Set The Hook moves naturally to attract every fish around and make your job easier than ever. Realistic 3D eyes Drop shot or jig head Floating and scented

Set the Hook 3.25" Infused Drifter Minnow, Green Emerald, 6 pk

The Drifter Minnow by Set The Hook moves naturally to attract every fish around and make your job easier than ever. Realistic 3D eyes Drop shot or jig head Floating and scented

Set the Hook 3.25" Infused Drifter Minnow, Star Warz, 6 pk

The Drifter Minnow by Set The Hook moves naturally to attract every fish around and make your job easier than ever. Realistic 3D eyes Drop shot or jig head Floating and scented

Set the Hook 3.25" Infused Drifter Minnow, Foxy Lady, 6 pk

The Drifter Minnow by Set The Hook moves naturally to attract every fish around and make your job easier than ever. Realistic 3D eyes Drop shot or jig head Floating and scented

Set the Hook 3.25" Infused Drifter Minnow, Killer G, 6 pk

The Drifter Minnow by Set The Hook moves naturally to attract every fish around and make your job easier than ever. Realistic 3D eyes Drop shot or jig head Floating and scented