Soft Bait

Rapala CrushCity Mayor, 4", Salt/Scent Infused, Black N Blue, 6pk

To lead CrushCity™, you need to be dependable, adaptable and fearless, which is why the The Mayor™ is the perfect candidate to crush big bass. The Mayor™ is a swimbait you can leave tied on all season long to handle almost any...

Rapala CrushCity Mayor, 4", Salt/Scent Infused, Albino Shad, 6pk

To lead CrushCity™, you need to be dependable, adaptable and fearless, which is why the The Mayor™ is the perfect candidate to crush big bass. The Mayor™ is a swimbait you can leave tied on all season long to handle almost any...

Rapala CrushCity Cleanup Craw, 3.5", Salt/Scent Infused, Candy Bug, 7 Pk

Like all CrushCity™ baits, the Cleanup Craw™ was crafted from the mind of Jacob Wheeler to make his dream craw bait. At 3.5 inches long, the Cleanup Craw™ is the ultimate bass snack. Back ribs allow the angler to rig either side of...

Rapala CrushCity The Suspect, 2.75", Green Pumpkin Chartreuse Pepper, 8 Pack

Designed to resemble the usual suspects of baitfish found in any water body. The Suspect is a slim bodied soft plastic baitfish imitation which is highly versatile due to its shape and tight shimmering action. Made with Super T.P.E. material and infused...

Rapala CrushCity The Suspect, 2.75", Ghost Shad, 8 Pack

Designed to resemble the usual suspects of baitfish found in any water body. The Suspect is a slim bodied soft plastic baitfish imitation which is highly versatile due to its shape and tight shimmering action. Made with Super T.P.E. material and infused...

Rapala CrushCity Bronco Bug, 4", Black N Blue, 6 Pack

The most unique offering in the CrushCity™ lineup, the Bronco Bug™ offers a body with actions that most bass haven’t seen before. Double-sided ribs allow the angler to rig either side of bait to maximize usage. Hinged arms create...

Rapala CrushCity The Suspect, 2.75", Black Nightmare, 8 Pack

Designed to resemble the usual suspects of baitfish found in any water body. The Suspect is a slim bodied soft plastic baitfish imitation which is highly versatile due to its shape and tight shimmering action. Made with Super T.P.E. material and infused...

Rapala CrushCity The Jerk 3.75", Hot Pink Pearl, 7 Pack

This fork-tail jerk minnow takes the baitfish profile to the next level, featuring precise details and a tail that quivers with the slightest current or rod twitch. Its erratic, darting action - whether rigged on a worm hook moped on a jig, or set on a...

Rapala CrushCity Mayor, 3", Salt/Scent Infused, Green Pumpkin Disco, 8 Pack

To lead CrushCity™, you need to be dependable, adaptable and fearless, which is why the The Mayor™ is the perfect candidate to crush big bass. The Mayor™ is a swimbait you can leave tied on all season long to handle almost any...

Rapala CrushCity Mayor, 3", Salt/Scent Infused, Hot Flash, 8 Pack

To lead CrushCity™, you need to be dependable, adaptable and fearless, which is why the The Mayor™ is the perfect candidate to crush big bass. The Mayor™ is a swimbait you can leave tied on all season long to handle almost any...

Rapala CrushCity Mayor, 3", Salt/Scent Infused, Hot Firecracker, 8 Pack

To lead CrushCity™, you need to be dependable, adaptable and fearless, which is why the The Mayor™ is the perfect candidate to crush big bass. The Mayor™ is a swimbait you can leave tied on all season long to handle almost any...

Rapala CrushCity Mayor, 3", Salt/Scent Infused, Black Gold, 8 Pack

To lead CrushCity™, you need to be dependable, adaptable and fearless, which is why the The Mayor™ is the perfect candidate to crush big bass. The Mayor™ is a swimbait you can leave tied on all season long to handle almost any...

ZMan Shad FryZ 1.75", Electric Chicken, 8 Pk

Features Durable ElaZtech baits won't rip or tear like other plastics Super soft texture means more action Naturally buoyant and lifelike in the water 100% non-toxic and contains no PVC/ Phthalates free Catches crappie bream/bluegill, perch, trout, bass...

Z-Man TRD TicklerZ, 2.75", Black/Blue, 8 pk

The culmination of nearly a decade of testing and tweaking ElaZtech finesse baits, the TicklerZ is arguably the most effective Ned Rig bait ever made. Sporting a thick, dimpled body that mates seamlessly with ShroomZ and NedlockZ™ jigheads, its...

Z-Man TRD TicklerZ, 2.75", Green Pumpkin, 8 pk

The culmination of nearly a decade of testing and tweaking ElaZtech finesse baits, the TicklerZ is arguably the most effective Ned Rig bait ever made. Sporting a thick, dimpled body that mates seamlessly with ShroomZ and NedlockZ™ jigheads, its...

Z-Man TRD BugZ, 2.75", Black/Blue, 6 pk

Take a proven streamlined creature bait profile, downsize it to a 2.75” size, and mold it from super buoyant 10X Tough ElaZtech® superplastic, and you’ve got a Ned Rig dynamo that comes alive on the bottom, drawing strikes from the most...

Z-Man TRD BugZ, 2.75", Bama Bug, 6 pk

Take a proven streamlined creature bait profile, downsize it to a 2.75” size, and mold it from super buoyant 10X Tough ElaZtech® superplastic, and you’ve got a Ned Rig dynamo that comes alive on the bottom, drawing strikes from the most...

Scum Frog Topwater Frog, 2 1/2", 5/16 oz, Black

Completely weedless design permits Scum Frog to slide effortlessly over and around weedbeds, lilypads, limbs and stumps. This allows easy fishing in places other lures can't go without hanging or picking up moss. Although the Scum Frog is weedless, its...

Berkley PowerBait MaxScent Flat Worm, 4-1/4", Natural Shad, 8 pk

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the...

Berkley PowerBait MaxScent Flat Worm, 4-1/4", Smoke Black Purple, 8 pk

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the...

Berkley PowerBait MaxScent Hit Worm, 4-1/2", Green Pumpkin, 10 pk

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the...

Berkley PowerBait MaxScent Hit Worm, 4-1/2", Plum Apple, 10 pk

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the...

Berkley PowerBait MaxScent Hit Worm, 4-1/2", Black, 10 pk

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the...

Berkley PowerBait MaxScent Hit Worm, 4-1/2", Watermelon Red, 10 pk

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the...

Berkley PowerBait MaxScent Flatnose Minnow, 4", Blue Back, 10 pk

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the...

Berkley PowerBait MaxScent Flatnose Minnow, 4", Green Pumpkin, 10 pk

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the...

Berkley PowerBait MaxScent Flatnose Minnow, 4", Natural Shad, 10 pk

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the...

Berkley PowerBait MaxScent Flatnose Minnow, 4", Smoke Black, 10 pk

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the...

Berkley PowerBait MaxScent Flatnose Minnow, 4", Watermelon Red, 10 pk

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the...

Berkley PowerBait MaxScent Flatnose Minnow, 4", White Pearl, 10 pk

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the...

Set The Hook Flat Sided Shad, 4.5", Shiner, 8 pk

The first drop-shot worm integrated with BaitFuel – a powerful new scent technology – Developed in a Lab – Proven on the water. The design of the Flat Sided Shad starts with a Nub Head design which increases density and gives drop...

Set The Hook Flat Sided Shad, 4.5", Perch, 8 pk

The first drop-shot worm integrated with BaitFuel – a powerful new scent technology – Developed in a Lab – Proven on the water. The design of the Flat Sided Shad starts with a Nub Head design which increases density and gives drop...

Set The Hook Flat Sided Shad, 4.5", Green Pumpkin, 8 pk

The first drop-shot worm integrated with BaitFuel – a powerful new scent technology – Developed in a Lab – Proven on the water. The design of the Flat Sided Shad starts with a Nub Head design which increases density and gives drop...

Set The Hook Flat Sided Shad, 4.5", Black, 8 pk

The first drop-shot worm integrated with BaitFuel – a powerful new scent technology – Developed in a Lab – Proven on the water. The design of the Flat Sided Shad starts with a Nub Head design which increases density and gives drop...

Set The Hook Stick Bait 4", Watermlon Candy, 10 pk

This classic stick bait style worm is one that every angler should have tied on at all times. The STH Spikes are hand poured, featuring a soft and tapered body shape that produces a slow shimmy falling action that drives fish wild. 4" Stick Bait

Set The Hook Stick Bait 4", Green Pumpkin, 10 pk

This classic stick bait style worm is one that every angler should have tied on at all times. The STH Spikes are hand poured, featuring a soft and tapered body shape that produces a slow shimmy falling action that drives fish wild. 4" Stick Bait

Set The Hook 3.75" Crush Worm, Dark Smelt, 8 Pack

The Crush Worm is one of the most lifelike baits available on the market today thanks to a super-soft, high-float plastic integrated with salt and scent – the ultimate combination to get fish to bite and hang on! The three size profiles give...

Set The Hook 3.75" Crush Worm, Juvenile Goby, 8 Pack

The Crush Worm is one of the most lifelike baits available on the market today thanks to a super-soft, high-float plastic integrated with salt and scent – the ultimate combination to get fish to bite and hang on! The three size profiles give...

Set the Hook 3.25" Infused Drifter Minnow, Smallie Dew, 6 pk

The Drifter Minnow by Set The Hook moves naturally to attract every fish around and make your job easier than ever. Realistic 3D eyes Drop shot or jig head Floating and scented

Set the Hook 3.25" Infused Drifter Minnow, Green Emerald, 6 pk

The Drifter Minnow by Set The Hook moves naturally to attract every fish around and make your job easier than ever. Realistic 3D eyes Drop shot or jig head Floating and scented

Set the Hook 3.25" Infused Drifter Minnow, Star Warz, 6 pk

The Drifter Minnow by Set The Hook moves naturally to attract every fish around and make your job easier than ever. Realistic 3D eyes Drop shot or jig head Floating and scented

Set the Hook 3.25" Infused Drifter Minnow, Foxy Lady, 6 pk

The Drifter Minnow by Set The Hook moves naturally to attract every fish around and make your job easier than ever. Realistic 3D eyes Drop shot or jig head Floating and scented

Set the Hook 3.25" Infused Drifter Minnow, Killer G, 6 pk

The Drifter Minnow by Set The Hook moves naturally to attract every fish around and make your job easier than ever. Realistic 3D eyes Drop shot or jig head Floating and scented

Set the Hook 3.25" Infused Drifter Minnow, Green Pumpkin, 6 pk

The Drifter Minnow by Set The Hook moves naturally to attract every fish around and make your job easier than ever. Realistic 3D eyes Drop shot or jig head Floating and scented

Set the Hook 3.25" Infused Drifter Minnow, Watermelon Candy, 6 pk

The Drifter Minnow by Set The Hook moves naturally to attract every fish around and make your job easier than ever. Realistic 3D eyes Drop shot or jig head Floating and scented

Set the Hook 2.75" Original Drifter Minnow, Drifter, 6 pk

Super soft salted and scented the Drifter moves freely with out you having to shake it. 3D eyes give the Drifter a life like look to get every fish to stop and have a look. Drop Shot, Jig Head or how ever you like to present it to any species of fish...

Set the Hook 2.75" Original Drifter Minnow, Smoken Joe, 6 pk

Super soft salted and scented the Drifter moves freely with out you having to shake it. 3D eyes give the Drifter a life like look to get every fish to stop and have a look. Drop Shot, Jig Head or how ever you like to present it to any species of fish...

Set the Hook 2.75" Original Drifter Minnow, Juvenile Goby, 6 pk

Super soft salted and scented the Drifter moves freely with out you having to shake it. 3D eyes give the Drifter a life like look to get every fish to stop and have a look. Drop Shot, Jig Head or how ever you like to present it to any species of fish...

Set the Hook 2.75" Original Drifter Minnow, Half a Cado, 6 pk

Super soft salted and scented the Drifter moves freely with out you having to shake it. 3D eyes give the Drifter a life like look to get every fish to stop and have a look. Drop Shot, Jig Head or how ever you like to present it to any species of fish...

Set the Hook 2.75" Original Drifter Minnow, Dirty White, 6 pk

Super soft salted and scented the Drifter moves freely with out you having to shake it. 3D eyes give the Drifter a life like look to get every fish to stop and have a look. Drop Shot, Jig Head or how ever you like to present it to any species of fish...

Set the Hook 2.75" Original Drifter Minnow, LON Goby, 6 pk

Super soft salted and scented the Drifter moves freely with out you having to shake it. 3D eyes give the Drifter a life like look to get every fish to stop and have a look. Drop Shot, Jig Head or how ever you like to present it to any species of fish...

Set the Hook 2.75" Original Drifter Minnow, Killer G, 6 pk

Super soft salted and scented the Drifter moves freely with out you having to shake it. 3D eyes give the Drifter a life like look to get every fish to stop and have a look. Drop Shot, Jig Head or how ever you like to present it to any species of fish...