Soft Bait

Netbait Baitfuel HexTek Eko Shad, 4", Pro Blue Red Pearl, 8 pack

Choose between the 3" and 4" versions of the Eko Shad to suit your fishing needs. Whether you're targeting smaller species or larger predators, this bait offers the perfect profile for a wide range of fish. Tapered Beaver Tail Design for Subtle Action...

Netbait Baitfuel HexTek Eko Shad, 4", Albino Pearl, 8 pack

Choose between the 3" and 4" versions of the Eko Shad to suit your fishing needs. Whether you're targeting smaller species or larger predators, this bait offers the perfect profile for a wide range of fish. Tapered Beaver Tail Design for Subtle Action...

Netbait Baitfuel HexTek Eko Shad, 4", Gizzard Shad, 8 pack

Choose between the 3" and 4" versions of the Eko Shad to suit your fishing needs. Whether you're targeting smaller species or larger predators, this bait offers the perfect profile for a wide range of fish. Tapered Beaver Tail Design for Subtle Action...

Netbait Baitfuel HexTek Whiptail Shad, 4.5", Fatal Shad, 7 pack

4.25" Size for Perfect Presentation The 4.25-inch size offers the ideal profile for attracting a wide range of fish species, providing a balanced presentation that works across different fishing environments. Quivering, Swimming Tail Fin Action The...

Netbait Baitfuel HexTek Whiptail Shad, 4.5", Black with Blue Flakes, 7 pack

4.25" Size for Perfect Presentation The 4.25-inch size offers the ideal profile for attracting a wide range of fish species, providing a balanced presentation that works across different fishing environments. Quivering, Swimming Tail Fin Action The...

Netbait Baitfuel HexTek Whiptail Shad, 4.5", White, 7 pack

4.25" Size for Perfect Presentation The 4.25-inch size offers the ideal profile for attracting a wide range of fish species, providing a balanced presentation that works across different fishing environments. Quivering, Swimming Tail Fin Action The...

Netbait Baitfuel HexTek Whiptail Shad, 4.5", Paycheck, 7 pack

4.25" Size for Perfect Presentation The 4.25-inch size offers the ideal profile for attracting a wide range of fish species, providing a balanced presentation that works across different fishing environments. Quivering, Swimming Tail Fin Action The...

Netbait Baitfuel HexTek Big Boar, 4.5", Watermelon Red Magic, 7 pack

4.5" Size for Maximum Presence Measuring 4.5 inches, the Big Boar offers a bold presence that s ideal for attracting larger fish, ensuring you re always in the game for that next big catch. Tube x Hawg Crossover Creature Bait This unique hybrid design...

Netbait Baitfuel HexTek Big Boar, 4.5", Black with Blue Flakes, 7 pack

4.5" Size for Maximum Presence Measuring 4.5 inches, the Big Boar offers a bold presence that s ideal for attracting larger fish, ensuring you re always in the game for that next big catch. Tube x Hawg Crossover Creature Bait This unique hybrid design...

Netbait Baitfuel HexTek Big Boar, 4.5", Tilapia Magic, 7 pack

4.5" Size for Maximum Presence Measuring 4.5 inches, the Big Boar offers a bold presence that s ideal for attracting larger fish, ensuring you re always in the game for that next big catch. Tube x Hawg Crossover Creature Bait This unique hybrid design...

Netbait Baitfuel HexTek Eko Craw, 3.5", Junebug, 10 pack

A slender crawfish imitation perfect for sliding through vegetation and cover, the NetBait HexTek Eko Craw is built with a host of teardrop appendages that provide constant subtle movement as it travels through the water column. Featuring...

Netbait Baitfuel HexTek The Rascal, 3.5", Green Pumpkin Blue Flake, 8 pack

3.5" Size for Maximum Versatility At 3.5 inches, The Rascal is perfectly sized for a variety of fish species, offering a versatile presentation that works in any condition. Tight Pitched Kicking Action Featuring a tight-pitched kicking action, The Rascal...

Netbait Baitfuel HexTek The Rascal, 3.5", Black With Blue Flake, 8 pack

3.5" Size for Maximum Versatility At 3.5 inches, The Rascal is perfectly sized for a variety of fish species, offering a versatile presentation that works in any condition. Tight Pitched Kicking Action Featuring a tight-pitched kicking action, The Rascal...

Netbait Baitfuel HexTek The Rascal, 3.5", Alabama Craw, 8 pack

3.5" Size for Maximum Versatility At 3.5 inches, The Rascal is perfectly sized for a variety of fish species, offering a versatile presentation that works in any condition. Tight Pitched Kicking Action Featuring a tight-pitched kicking action, The Rascal...

Netbait Baitfuel HexTek The Rascal, 3.5", Toledo Special, 8 pack

3.5" Size for Maximum Versatility At 3.5 inches, The Rascal is perfectly sized for a variety of fish species, offering a versatile presentation that works in any condition. Tight Pitched Kicking Action Featuring a tight-pitched kicking action, The Rascal...

Mister Twister 2" Teenie Curly Tail Multi-Color Neon Blue Flake, 15 Pack

Here’s the perfect lure for almost all game fish including crappie and smallmouth bass. It can be rigged on a standard round jighead or attached to a spinner form for flash and vibration. Deadly on slab crappie and smallmouth.  

Mister Twister SS12-310SF Sassy Stingum Bait 2-1/4" Black/ Chartreuse Silver Flake, 12 pack

The Mister Twister 2¼ inch Sassy Stingum is made with a super soft formula that allows the lure to give off maximum action in the water. This life-like action is what can turn a slow day of fishing into a fishing frenzy in no time. The key to the...

Rapala CrushCity The Jerk 5", Electric Shad, 5 Pack

Coast to Coast, The Jerk™ is the Canadian Staple shape, mimicking any forage minnow and taking the heat from all predators.   Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold...

Rapala CrushCity Mooch Minnow, 3 1/2", Green Pumpkin Chartreuse Pepper, 6 Pack

The Mooch Minnow™ combines the best features of both a minnow-style bait and swimbait and seamlessly transitions from a jig head to a drop shot rig. Whether shaken, reeled, or dragged, this versatile lure consistently attracts bites and is proven...

X Zone 2.5" Scented Stealth Craw, Summer Craw

The X Zone Lures Stealth Finesse Series Stealth Craw is 2.5” and is an ultra realistic crawfish profile that is made with X Zone’s special blend of soft plastic ingredients that allows the claws to float mimicking the...

X Zone 2.75" Scented Stealth Minnow, Pearl Silver Flake, 9 Pack

The X Zone Lures Stealth Finesse Series Stealth Minnow is 2.75” and versatile enough to use in a variety of presentations. It is made with a unique blend of soft plastic ingredients that allows this bait to sit perfectly horizontal...

X Zone 2.25" Scented Stealth Tube, Pearl Silver Flake, 8 Pack

The X Zone Lures Stealth Finesse Series Stealth Tube is 2.25” and works excellent when bass and super finicky and will not bite a larger tube. It is made with from high quality plastics and loaded with salt. This tube is made with a...

X Zone 2.75" Scented Stealth Minnow, Minnow Magic, 9 Pack

The X Zone Lures Stealth Finesse Series Stealth Minnow is 2.75” and versatile enough to use in a variety of presentations. It is made with a unique blend of soft plastic ingredients that allows this bait to sit perfectly horizontal...

X Zone 2.5" Scented Stealth Craw, Green Pumpkin Black Flake, 6 Pack

The X Zone Lures Stealth Finesse Series Stealth Craw is 2.5” and is an ultra realistic crawfish profile that is made with X Zone’s special blend of soft plastic ingredients that allows the claws to float mimicking the...

Lunkerhunt Bait Shifter Shad Kit, 4", Watermelon Red, 2 Pack

The Bait Shifter Series by Lunkerhunt makes rigging baits fast and easy, while offering a natural presentation that fish can’t resist. Featuring a unique chamber running through them, Lunkerhunt’s Bait Shifters are designed to allow Bait...

Lunkerhunt Bait Shifter Shad Kit, 4", Nitro Glow, 2 Pack

The Bait Shifter Series by Lunkerhunt makes rigging baits fast and easy, while offering a natural presentation that fish can’t resist. Featuring a unique chamber running through them, Lunkerhunt’s Bait Shifters are designed to allow Bait...

Lunkerhunt Hive Micro Manta, 2" Glow, 10 Pack

The V-Shaped tail featured in the Hive Micro Manta influences this bait to swim and circle under the water while simply jigging the bait up and down. This unique swimming action will get the fish’s attention, and its diamond-bladed stinger tail...

Lunkerhunt Hive Micro Manta, 2" Watermelon Red Fleck, 10 Pack

The V-Shaped tail featured in the Hive Micro Manta influences this bait to swim and circle under the water while simply jigging the bait up and down. This unique swimming action will get the fish’s attention, and its diamond-bladed stinger tail...

Lunkerhunt Hive Micro Manta, 2" Chartreuse Glow, 10 Pack

The V-Shaped tail featured in the Hive Micro Manta influences this bait to swim and circle under the water while simply jigging the bait up and down. This unique swimming action will get the fish’s attention, and its diamond-bladed stinger tail...

Musky Innovations 10" 2 Oz, Magnum Swimming Dawg, Orange Belly Perch

10” , 2.8 oz. (2) 5/0 treble hooks.  The Magnum Shallow Swimmin’ Dawg has an internal “Pro Style” harness. That means the lure is flexible throughout the whole body, giving the lure a great life-like action. With extreme...

Berkley PowerBait Drip Minnow, 3 in, Blue Liner, 6 Pack

The Drip Swimmer is designed to exploit finesse techniques through ultra-realistic design, action and color. The internal core provides added realism especially in translucent colors with unmatched stomach detail. Drip Swimmer features a micro-boot tail...

Berkley PowerBait Drip Minnow, 3 in, HD Emerald Shiner, 6 Pack

The Drip Swimmer is designed to exploit finesse techniques through ultra-realistic design, action and color. The internal core provides added realism especially in translucent colors with unmatched stomach detail. Drip Swimmer features a micro-boot tail...

Berkley PowerBait Drip Minnow, 3 in, HD Spottail Shiner, 6 Pack

The Drip Swimmer is designed to exploit finesse techniques through ultra-realistic design, action and color. The internal core provides added realism especially in translucent colors with unmatched stomach detail. Drip Swimmer features a micro-boot tail...

Berkley PowerBait Drip Swimmer, 4 in, HD Spottail Shiner, 5 Pack

The Drip Swimmer is designed to exploit finesse techniques through ultra-realistic design, action and color. The internal core provides added realism especially in translucent colors with unmatched stomach detail. Drip Swimmer features a micro-boot tail...

Berkley PowerBait Drip Swimmer, 4 in, Ghost Perch, 5 Pack

The Drip Swimmer is designed to exploit finesse techniques through ultra-realistic design, action and color. The internal core provides added realism especially in translucent colors with unmatched stomach detail. Drip Swimmer features a micro-boot tail...

Berkley PowerBait Drip Swimmer, 4 in, White Shiner, 5 Pack

The Drip Swimmer is designed to exploit finesse techniques through ultra-realistic design, action and color. The internal core provides added realism especially in translucent colors with unmatched stomach detail. Drip Swimmer features a micro-boot tail...

Berkley PowerBait Drip Swimmer, 5 in, Black Shad, 4 Pack

The Drip Swimmer is designed to exploit finesse techniques through ultra-realistic design, action and color. The internal core provides added realism especially in translucent colors with unmatched stomach detail. Drip Swimmer features a micro-boot tail...

Berkley PowerBait Drip Swimmer, 5 in, Blue Liner, 4 Pack

The Drip Swimmer is designed to exploit finesse techniques through ultra-realistic design, action and color. The internal core provides added realism especially in translucent colors with unmatched stomach detail. Drip Swimmer features a micro-boot tail...

Berkley PowerBait Drip Swimmer, 5 in, Ghost Perch, 4 Pack

The Drip Swimmer is designed to exploit finesse techniques through ultra-realistic design, action and color. The internal core provides added realism especially in translucent colors with unmatched stomach detail. Drip Swimmer features a micro-boot tail...

Berkley PowerBait Drip Swimmer, 5 in, HD Spottail Shiner, 4 Pack

The Drip Swimmer is designed to exploit finesse techniques through ultra-realistic design, action and color. The internal core provides added realism especially in translucent colors with unmatched stomach detail. Drip Swimmer features a micro-boot tail...

Berkley PowerBait Drip Swimmer, 5 in, HD Blacknose Shiner, 4 Pack

The Drip Swimmer is designed to exploit finesse techniques through ultra-realistic design, action and color. The internal core provides added realism especially in translucent colors with unmatched stomach detail. Drip Swimmer features a micro-boot tail...

Berkley PowerBait Drip Swimmer, 5 in, HD Emerald Shiner, 4 Pack

The Drip Swimmer is designed to exploit finesse techniques through ultra-realistic design, action and color. The internal core provides added realism especially in translucent colors with unmatched stomach detail. Drip Swimmer features a micro-boot tail...

Berkley PowerBait Drip Swimmer, 5 in, White Shiner, 4 Pack

The Drip Swimmer is designed to exploit finesse techniques through ultra-realistic design, action and color. The internal core provides added realism especially in translucent colors with unmatched stomach detail. Drip Swimmer features a micro-boot tail...

Berkley PowerBait Drip Swimmer, 4 in, HD Emerald Shiner, 5 Pack

The Drip Swimmer is designed to exploit finesse techniques through ultra-realistic design, action and color. The internal core provides added realism especially in translucent colors with unmatched stomach detail. Drip Swimmer features a micro-boot tail...

Berkley PowerBait Drip Swimmer, 4 in, HD Blacknose Shiner, 5 Pack

The Drip Swimmer is designed to exploit finesse techniques through ultra-realistic design, action and color. The internal core provides added realism especially in translucent colors with unmatched stomach detail. Drip Swimmer features a micro-boot tail...

Berkley PowerBait Drip Swimmer, 4 in, Black Shad, 5 Pack

The Drip Swimmer is designed to exploit finesse techniques through ultra-realistic design, action and color. The internal core provides added realism especially in translucent colors with unmatched stomach detail. Drip Swimmer features a micro-boot tail...

Berkley PowerBait Drip Swimmer, 3 in, White Shiner, 6 Pack

The Drip Swimmer is designed to exploit finesse techniques through ultra-realistic design, action and color. The internal core provides added realism especially in translucent colors with unmatched stomach detail. Drip Swimmer features a micro-boot tail...

Berkley PowerBait Drip Minnow, 4 in, White Shiner, 5 Pack

The Drip Minnow is designed to exploit finesse techniques through ultra-realistic design, action and color. The internal core provides added realism especially in translucent colors with unmatched stomach detail. Drip Minnow features a “drip”...

Berkley PowerBait Drip Minnow, 4 in, Ghost Perch, 5 Pack

The Drip Minnow is designed to exploit finesse techniques through ultra-realistic design, action and color. The internal core provides added realism especially in translucent colors with unmatched stomach detail. Drip Minnow features a “drip”...

Berkley PowerBait Drip Minnow, 4 in, HD Spottail Shiner, 5 Pack

The Drip Minnow is designed to exploit finesse techniques through ultra-realistic design, action and color. The internal core provides added realism especially in translucent colors with unmatched stomach detail. Drip Minnow features a “drip”...

Berkley PowerBait Drip Minnow, 4 in, HD Emerald Shiner, 5 Pack

The Drip Minnow is designed to exploit finesse techniques through ultra-realistic design, action and color. The internal core provides added realism especially in translucent colors with unmatched stomach detail. Drip Minnow features a “drip”...

Berkley PowerBait Drip Minnow, 4 in, Blue Liner, 5 Pack

The Drip Minnow is designed to exploit finesse techniques through ultra-realistic design, action and color. The internal core provides added realism especially in translucent colors with unmatched stomach detail. Drip Minnow features a “drip”...